WEBVTT 1 00:00:00.000 --> 00:00:12.540 All right, welcome everyone, welcome prosper leader members to another wonderful office 2 00:00:12.540 --> 00:00:13.540 hours. 3 00:00:13.540 --> 00:00:22.440 This has been some just added value to let you connect, bless you with the people that 4 00:00:22.440 --> 00:00:30.320 I work with that bring incredible talents into my life and allow you to glean and benefit 5 00:00:30.320 --> 00:00:32.520 from that as well. 6 00:00:32.520 --> 00:00:40.360 So this is your opportunity to listen to just glean information, but it's also your opportunity 7 00:00:40.360 --> 00:00:43.840 to meet with them and ask them questions. 8 00:00:43.840 --> 00:00:51.000 And so today I'm here with I like to call her master web designer, brilliant web designer, 9 00:00:51.000 --> 00:00:55.240 my web designer, Cindy Jacks. 10 00:00:55.240 --> 00:01:03.800 And so her motto is no useless websites. 11 00:01:03.800 --> 00:01:08.080 So I love that no useless websites. 12 00:01:08.080 --> 00:01:12.120 So I'm going to open by letting Cindy share a couple thoughts on that. 13 00:01:12.120 --> 00:01:15.920 And then I'm going to open to your questions. 14 00:01:15.920 --> 00:01:18.720 And I think we'll have a great time. 15 00:01:18.720 --> 00:01:24.400 These are short, they're just like 30 minutes, but they're powerful and give you a jumpstart. 16 00:01:24.400 --> 00:01:26.960 So welcome, Cindy. 17 00:01:26.960 --> 00:01:35.920 And tell us, okay, tell us about what makes a website useless and what makes it useful. 18 00:01:35.920 --> 00:01:36.920 Talk about that. 19 00:01:36.920 --> 00:01:39.680 Okay, Brenda, thank you so much for having me. 20 00:01:39.680 --> 00:01:45.400 I'm just delighted to be here and to share what has been a painful journey of learning 21 00:01:45.400 --> 00:01:49.760 the hard way about what works and what doesn't work. 22 00:01:49.760 --> 00:01:57.120 So it's actually ban useless websites, ban useless websites. 23 00:01:57.120 --> 00:02:08.840 And my financial advisor says I'm the destroyer of useless websites, which I find funny and 24 00:02:08.840 --> 00:02:10.759 yet really, really true. 25 00:02:10.759 --> 00:02:15.840 My background is as a WordPress developer, that just seems to be something that captured 26 00:02:15.840 --> 00:02:16.840 my attention. 27 00:02:16.840 --> 00:02:22.200 And for whatever reason, I just decided to teach myself like HTML code and CSS and then 28 00:02:22.200 --> 00:02:23.680 started learning WordPress. 29 00:02:23.680 --> 00:02:31.280 And then just got consumed by staring six, seven, eight hours a day at code, because 30 00:02:31.280 --> 00:02:32.280 I don't know why. 31 00:02:32.280 --> 00:02:33.280 I just love it. 32 00:02:33.280 --> 00:02:34.720 I just like a puzzle. 33 00:02:34.720 --> 00:02:41.160 But I built these Maserati masterpieces, WordPress, just like everything was right. 34 00:02:41.160 --> 00:02:44.840 Code, elegant code and powerful functionality. 35 00:02:44.840 --> 00:02:50.800 And I mean, they're, they're just gorgeous, powerful, awesome WordPress websites. 36 00:02:50.800 --> 00:02:57.460 And they sat there like Maserati, going nowhere, doing nothing, no wheels parked in the garage. 37 00:02:57.460 --> 00:03:04.560 And so I spent a lot of money and a lot of time learning from some of the best marketing 38 00:03:05.400 --> 00:03:12.640 and sales experts about what, what really is involved in selling a website. 39 00:03:12.640 --> 00:03:15.520 What does it require? 40 00:03:15.520 --> 00:03:18.800 Because it's obviously not just how well it's built. 41 00:03:18.800 --> 00:03:23.400 That makes a website useful, makes it powerful, makes it awesome. 42 00:03:23.400 --> 00:03:29.520 And so that's why I'm on this mission is actually to undo what I did before and really just 43 00:03:29.520 --> 00:03:30.520 share my passion. 44 00:03:30.520 --> 00:03:38.560 Because the assumption is, if you have something online, you have a website, then you're done. 45 00:03:38.560 --> 00:03:41.800 And really, most of them become just an online brochure. 46 00:03:41.800 --> 00:03:47.040 They don't can, they don't, I'll tell you what a useful website does. 47 00:03:47.040 --> 00:03:51.600 And then you can, by comparison, know what isn't. 48 00:03:51.600 --> 00:03:55.760 But or actually, I'll just tell you what, if you want to have a useless website, this 49 00:03:55.760 --> 00:03:57.200 is what you need to do. 50 00:03:57.200 --> 00:03:59.000 You need to make it about you. 51 00:03:59.480 --> 00:04:04.720 So when they land on it, all you talk about is how awesome you are, because my, I call 52 00:04:04.720 --> 00:04:10.840 them web, like internet narcissists, right? 53 00:04:10.840 --> 00:04:17.880 So it doesn't matter how altruistic a person is, when they are searching on the website, 54 00:04:17.880 --> 00:04:21.800 on the, on the internet, they only care about what they're looking for. 55 00:04:21.800 --> 00:04:22.960 They don't care about you. 56 00:04:22.960 --> 00:04:28.760 They don't care about anything except the questions or the need that are prompting them 57 00:04:28.800 --> 00:04:32.200 and the interests to show up there. 58 00:04:32.200 --> 00:04:36.760 They may be learning how to go serve a charity with all their heart and soul, but while they're 59 00:04:36.760 --> 00:04:38.360 on there, they care about them. 60 00:04:38.360 --> 00:04:40.000 Can you answer their questions? 61 00:04:40.000 --> 00:04:47.280 And so if you, people get mistaken by that, they think, they think, I need to prove to 62 00:04:47.280 --> 00:04:50.600 you that I'm awesome, and therefore you'll trust me. 63 00:04:50.600 --> 00:04:55.760 But if they don't, yeah, they don't know that. 64 00:04:55.760 --> 00:05:00.000 If you haven't shown that you understand their pains, their fears, their desires. 65 00:05:00.000 --> 00:05:01.280 hires, their needs. 66 00:05:01.280 --> 00:05:03.840 If you haven't proven that, I don't care that you went 67 00:05:03.840 --> 00:05:06.760 to Harvard and et cetera, et cetera, et cetera. 68 00:05:06.760 --> 00:05:07.920 Absolutely. 69 00:05:07.920 --> 00:05:12.600 And it's the old W-I-F-M, the station 70 00:05:12.600 --> 00:05:14.280 that everyone's tuned into, right? 71 00:05:14.280 --> 00:05:16.200 What's in it for me? 72 00:05:16.200 --> 00:05:18.560 And everybody is asking the same questions 73 00:05:18.560 --> 00:05:20.640 from a marketing standpoint, right? 74 00:05:20.640 --> 00:05:24.200 They're asking, will this help me? 75 00:05:24.200 --> 00:05:27.760 Can this person help me with my specific problem, 76 00:05:27.760 --> 00:05:28.720 with my desire? 77 00:05:28.720 --> 00:05:30.040 Can they help me? 78 00:05:30.040 --> 00:05:32.240 Will it work? 79 00:05:32.240 --> 00:05:33.200 Will it work? 80 00:05:33.200 --> 00:05:36.520 Will what they're offering work for me? 81 00:05:36.520 --> 00:05:38.600 Because it may work for other people, 82 00:05:38.600 --> 00:05:40.080 but will it work for me? 83 00:05:40.080 --> 00:05:41.720 And that's the underlying question. 84 00:05:41.720 --> 00:05:42.520 Wait a minute. 85 00:05:42.520 --> 00:05:44.720 Do I know, like, and trust this person? 86 00:05:44.720 --> 00:05:47.920 There is need to be the rapport built in there. 87 00:05:47.920 --> 00:05:49.960 So do I like what I'm seeing? 88 00:05:49.960 --> 00:05:51.920 But the biggest question is, can they 89 00:05:51.920 --> 00:05:55.800 help me get from what I like to call pain island to pleasure 90 00:05:55.800 --> 00:05:56.720 island, right? 91 00:05:56.720 --> 00:05:59.720 Can they get me from my pain or problem? 92 00:05:59.720 --> 00:06:02.720 Will what they're offering get me from my pain or problem 93 00:06:02.720 --> 00:06:06.200 or my desire to my desired outcome? 94 00:06:06.200 --> 00:06:09.240 So I love that you're mindful of both the marketing 95 00:06:09.240 --> 00:06:14.040 and the technology of that, because so many web designers 96 00:06:14.040 --> 00:06:16.120 just look at making it pretty. 97 00:06:16.120 --> 00:06:17.960 They've got an eye for color. 98 00:06:17.960 --> 00:06:20.600 And even picking the right color is a science. 99 00:06:20.600 --> 00:06:24.080 But they're looking at more just aesthetics, 100 00:06:24.080 --> 00:06:28.760 but you're looking way beyond having it be a beautiful site. 101 00:06:28.760 --> 00:06:32.400 I learned a website is not a work of art. 102 00:06:32.400 --> 00:06:36.000 It is a tool to get people to do what you want them to do, 103 00:06:36.000 --> 00:06:40.080 so that you can bring them into your orbit and serve them. 104 00:06:40.080 --> 00:06:40.840 That's all it is. 105 00:06:40.840 --> 00:06:41.840 It's a tool. 106 00:06:41.840 --> 00:06:43.320 So summarize real quick. 107 00:06:43.320 --> 00:06:45.760 What are some of the key points that need to be? 108 00:06:45.760 --> 00:06:47.560 And then I want to open it up for questions. 109 00:06:47.560 --> 00:06:51.400 But give me some key points of how 110 00:06:51.400 --> 00:06:53.800 would you know if a website is useful or useless? 111 00:06:53.800 --> 00:06:55.920 OK. 112 00:06:55.920 --> 00:06:59.400 It is useless if it is about you, 113 00:06:59.400 --> 00:07:01.920 if it speaks to too many people, because you can't answer. 114 00:07:01.920 --> 00:07:03.640 Oh, trying to just reach everybody. 115 00:07:03.640 --> 00:07:06.560 Yes, absolutely. 116 00:07:06.560 --> 00:07:09.480 If it is floating in never never land, 117 00:07:09.480 --> 00:07:14.400 because people forget that Google search engines are 118 00:07:14.400 --> 00:07:15.200 computers. 119 00:07:15.200 --> 00:07:16.560 They think in zeros and ones. 120 00:07:16.560 --> 00:07:17.200 That's it. 121 00:07:17.200 --> 00:07:21.080 They don't know what you're really asking them when you say, 122 00:07:21.120 --> 00:07:24.040 oh, how do I help my son who's on drugs? 123 00:07:24.040 --> 00:07:25.240 They have no compassion. 124 00:07:25.240 --> 00:07:25.960 They have nothing. 125 00:07:25.960 --> 00:07:27.120 They have no meaning. 126 00:07:27.120 --> 00:07:30.480 So you need to go on the back end of each page, each image, 127 00:07:30.480 --> 00:07:33.280 each everything to optimize it. 128 00:07:33.280 --> 00:07:35.960 You hear SEO everywhere, but people don't understand it. 129 00:07:35.960 --> 00:07:41.720 So your website can't float in the middle of nowhere. 130 00:07:41.720 --> 00:07:44.640 Obviously, if it breaks and it doesn't work right, 131 00:07:44.640 --> 00:07:49.120 if it's slow, if it takes longer than three seconds to load, 132 00:07:49.120 --> 00:07:52.240 that makes it useless. 133 00:07:52.240 --> 00:07:54.200 Why is it that I can't think? 134 00:07:54.200 --> 00:07:58.360 Because, you know, it's like being on the camera 135 00:07:58.360 --> 00:07:59.240 as much as you love. 136 00:07:59.240 --> 00:08:01.240 You're a geek and camera's not your thing, 137 00:08:01.240 --> 00:08:02.800 but you're doing a great job. 138 00:08:02.800 --> 00:08:03.480 Yeah. 139 00:08:03.480 --> 00:08:07.040 So more will come to you and maybe we'll come back to it. 140 00:08:07.040 --> 00:08:11.120 I know that there was so many things 141 00:08:11.120 --> 00:08:15.480 that you had to fix on my website. 142 00:08:15.480 --> 00:08:20.280 So often, someone nice offers to set up 143 00:08:20.280 --> 00:08:22.720 or you find something cheap to set up your site 144 00:08:22.720 --> 00:08:25.680 and they're not considering the back end 145 00:08:25.680 --> 00:08:28.160 or the longevity of it. 146 00:08:28.160 --> 00:08:29.560 And I know you have. 147 00:08:29.560 --> 00:08:31.760 I've told that story before, how you 148 00:08:31.760 --> 00:08:35.480 had to untangle my website, which was, I know, 149 00:08:35.480 --> 00:08:38.640 the biggest challenge dating back. 150 00:08:38.640 --> 00:08:41.559 So OK, we'll come back to more. 151 00:08:41.559 --> 00:08:44.480 So it needs to both be beautiful, functional, 152 00:08:44.480 --> 00:08:47.840 and you're bringing in the marketing aspect 153 00:08:47.840 --> 00:08:51.920 as well so that it needs to capture. 154 00:08:51.920 --> 00:08:54.920 It needs to capture the information of the person who 155 00:08:54.920 --> 00:08:55.480 shows up. 156 00:08:55.480 --> 00:08:57.840 Otherwise, it's pointless. 157 00:08:57.840 --> 00:08:58.840 It's useless. 158 00:08:58.840 --> 00:09:00.680 So it has to have a call to action. 159 00:09:00.680 --> 00:09:04.600 After you've established, this is who I can serve you. 160 00:09:04.600 --> 00:09:06.120 This is how I can serve you. 161 00:09:06.120 --> 00:09:10.080 Well, now I got to get you to give me your information. 162 00:09:10.080 --> 00:09:12.920 So something on the website that prompts them, 163 00:09:12.920 --> 00:09:16.360 an ethical bribe, something that they will want enough 164 00:09:16.360 --> 00:09:17.960 because you already know who they are, 165 00:09:17.960 --> 00:09:20.360 what the problems are, to create something. 166 00:09:20.360 --> 00:09:23.680 And then once you get their email and first name, 167 00:09:23.680 --> 00:09:27.480 apparently first and last decreases scientifically 168 00:09:27.480 --> 00:09:29.840 the number of people who will actually sign up. 169 00:09:29.840 --> 00:09:33.520 But at least first name and email and then trigger. 170 00:09:33.520 --> 00:09:37.880 It has to trigger an email sequence or other activity 171 00:09:37.880 --> 00:09:39.760 that allows you to keep in touch with people 172 00:09:39.760 --> 00:09:44.120 because they rarely buy on day one. 173 00:09:44.120 --> 00:09:47.280 I think it needs like five or six or seven contacts 174 00:09:47.280 --> 00:09:48.720 before they even can trust you. 175 00:09:48.720 --> 00:09:49.240 Keep going. 176 00:09:49.240 --> 00:09:51.600 18 to 12, keep going. 177 00:09:51.600 --> 00:09:53.360 If you want to learn about that, of course, 178 00:09:53.360 --> 00:09:55.760 I teach that in the sales conversations 179 00:09:55.760 --> 00:09:56.600 and the follow-up. 180 00:09:56.600 --> 00:09:58.280 The fortune is in the follow-up. 181 00:09:58.280 --> 00:10:01.080 So yeah, email is. 182 00:10:00.000 --> 00:10:04.160 super important from a marketing standpoint. 183 00:10:04.160 --> 00:10:08.120 And the way I, you know, as I'm doing business coaching, 184 00:10:08.120 --> 00:10:10.200 the way I like to see is, 185 00:10:10.200 --> 00:10:14.640 I like to see a headline that is a big promise 186 00:10:14.640 --> 00:10:17.680 that is directly related to a result. 187 00:10:17.680 --> 00:10:21.760 Not airy-fairy, not I can take you to the next level, 188 00:10:21.760 --> 00:10:24.440 which means absolutely nothing or let me up-level you 189 00:10:24.440 --> 00:10:26.280 or all the things that people say, 190 00:10:26.280 --> 00:10:30.040 but specifically solves a specific problem. 191 00:10:30.040 --> 00:10:34.000 And then I like the subheading to be even clear 192 00:10:34.000 --> 00:10:38.560 who it's for, you know, I'm making up something, 193 00:10:38.560 --> 00:10:40.080 this is not a good one, but you know, 194 00:10:40.080 --> 00:10:45.080 eradicate menopause symptoms for women struggling 195 00:10:45.300 --> 00:10:48.360 with sleep and mood balance or whatever. 196 00:10:48.360 --> 00:10:50.600 But in looking at it, it's like, oh, okay, 197 00:10:50.600 --> 00:10:53.400 this is for about menopause, this is for women, 198 00:10:53.400 --> 00:10:56.060 this is gonna help with sleep, I'm interested. 199 00:10:56.060 --> 00:10:59.020 Like you gotta catch them with the benefit right away. 200 00:10:59.020 --> 00:11:02.860 And from that, what I like, as far as what you're saying, 201 00:11:02.860 --> 00:11:06.180 as far as capture the information, 202 00:11:06.180 --> 00:11:08.980 I like taking it straight from that. 203 00:11:08.980 --> 00:11:13.460 So like five foods that make menopause symptoms worse, 204 00:11:13.460 --> 00:11:17.680 or, you know, 10 exercises that relieve menopause stress, 205 00:11:17.680 --> 00:11:20.180 like it goes straight from what you're promising 206 00:11:20.180 --> 00:11:23.060 and you start giving them the value right then and there. 207 00:11:23.060 --> 00:11:26.500 And so they're motivated to, you know, put in their email 208 00:11:26.500 --> 00:11:28.540 and it's all connected, it's all relevant. 209 00:11:28.540 --> 00:11:32.320 Like what I see people do is like a vague headline 210 00:11:32.320 --> 00:11:35.300 and then they, it's something totally unrelated, 211 00:11:35.300 --> 00:11:38.140 like, you know, why yoga helps you enjoy life 212 00:11:38.140 --> 00:11:38.960 or something like that. 213 00:11:38.960 --> 00:11:41.140 Something that's not even related 214 00:11:41.140 --> 00:11:43.460 because they have to have that info. 215 00:11:43.460 --> 00:11:47.500 That's one of the other seven is it needs to make them feel. 216 00:11:47.500 --> 00:11:51.080 So I actually suggest, you know, you're gonna capture them 217 00:11:51.080 --> 00:11:56.080 either identifying their pain, right, or a promise. 218 00:11:56.560 --> 00:11:59.400 Either way, the point is to stop them in their tracks. 219 00:11:59.400 --> 00:12:02.000 Like this person actually knows how I'm feeling. 220 00:12:02.000 --> 00:12:05.300 And then the next one, so those two would be a tag team. 221 00:12:05.300 --> 00:12:10.200 So promise or pain, and then right below it is, 222 00:12:10.200 --> 00:12:13.040 so if you do your promise, like you're saying, 223 00:12:13.040 --> 00:12:15.280 right below it would be, here's your pain, 224 00:12:15.280 --> 00:12:17.200 here's your pain, here's your pain. 225 00:12:17.200 --> 00:12:20.080 This is what I do for it, and then down. 226 00:12:20.080 --> 00:12:23.920 So you're just encouraging them to keep scrolling. 227 00:12:23.920 --> 00:12:26.360 That's the goal, is to get them to scroll. 228 00:12:26.360 --> 00:12:29.560 To stay right as long as possible, yeah? 229 00:12:29.560 --> 00:12:30.600 Yeah, and they will. 230 00:12:30.600 --> 00:12:33.680 If you know who you're talking about, they will too. 231 00:12:33.680 --> 00:12:34.840 Yeah. They will. 232 00:12:34.840 --> 00:12:35.800 Yeah. Because you can use 233 00:12:35.800 --> 00:12:38.200 very specific language and images 234 00:12:38.200 --> 00:12:41.080 that appeal right to them. 235 00:12:41.080 --> 00:12:42.640 There's something, because you know 236 00:12:42.640 --> 00:12:45.040 that I do business breakthrough intensives, 237 00:12:45.040 --> 00:12:47.240 and so I'm getting them ready, 238 00:12:47.240 --> 00:12:48.500 especially to send them to you 239 00:12:48.500 --> 00:12:50.980 to do a great job with the website. 240 00:12:50.980 --> 00:12:52.980 One of the things people don't think about, 241 00:12:52.980 --> 00:12:55.260 first they have to identify their niche, 242 00:12:55.260 --> 00:12:57.340 but the second thing they don't often notice 243 00:12:57.340 --> 00:13:01.980 is sometimes there's two niches at the same time 244 00:13:01.980 --> 00:13:03.900 that they're serving, and they cannot speak 245 00:13:03.900 --> 00:13:06.180 to both of them at the same time. 246 00:13:06.180 --> 00:13:07.620 So let me give you an example. 247 00:13:07.620 --> 00:13:11.280 I had a young gal that was a health coach 248 00:13:11.280 --> 00:13:14.700 and wanted to do health coaching corporately 249 00:13:14.700 --> 00:13:16.740 in corporations. 250 00:13:16.740 --> 00:13:20.660 And so she's approaching the corporation. 251 00:13:20.660 --> 00:13:23.740 Within the corporation were traveling sales people. 252 00:13:23.740 --> 00:13:25.220 So the traveling sales people 253 00:13:25.220 --> 00:13:26.980 would be who she would work with. 254 00:13:26.980 --> 00:13:28.980 So you'd need a buy-in 255 00:13:28.980 --> 00:13:30.540 that they would really want to service, 256 00:13:30.540 --> 00:13:33.980 but the one paying her is the corporation. 257 00:13:35.020 --> 00:13:37.020 I had her make two separate niches. 258 00:13:37.020 --> 00:13:41.180 There was Joe traveling sales, and there was Corpy. 259 00:13:41.180 --> 00:13:43.300 And you have to always keep clear in your head 260 00:13:43.300 --> 00:13:45.020 who you're talking to. 261 00:13:45.020 --> 00:13:46.980 And so in that case, Cindy, 262 00:13:46.980 --> 00:13:49.120 would they kind of have like two tabs? 263 00:13:49.120 --> 00:13:51.060 I think we've done this a few of our clients 264 00:13:51.060 --> 00:13:52.980 where, you know, are you a church? 265 00:13:52.980 --> 00:13:55.660 Are you a, you know, a setbook or whatever. 266 00:13:55.660 --> 00:13:56.820 Yep. 267 00:13:56.820 --> 00:13:59.460 And it takes them to two separate. 268 00:13:59.460 --> 00:14:01.500 That is one of my biggest challenges 269 00:14:01.500 --> 00:14:04.660 is getting people to narrow their niche. 270 00:14:04.660 --> 00:14:05.500 Yeah. 271 00:14:05.500 --> 00:14:06.860 Because they want to help. 272 00:14:06.860 --> 00:14:07.940 Everybody. 273 00:14:07.940 --> 00:14:08.780 Right? 274 00:14:08.780 --> 00:14:09.600 Yeah. 275 00:14:09.600 --> 00:14:11.860 I want to help women versus I want to help 276 00:14:11.860 --> 00:14:14.660 pregnant 14-year-olds who live in Detroit 277 00:14:15.300 --> 00:14:17.020 with abusive husbands who, you know, 278 00:14:17.020 --> 00:14:18.860 then you can really help. 279 00:14:18.860 --> 00:14:20.220 You can give resources. 280 00:14:20.220 --> 00:14:22.540 You can give locations and tools 281 00:14:22.540 --> 00:14:26.340 and versus I help people overcome their challenges. 282 00:14:26.340 --> 00:14:27.380 Yeah, exactly. 283 00:14:27.380 --> 00:14:29.180 I get when people always tell me, oh yeah, 284 00:14:29.180 --> 00:14:32.340 I know my niche and okay, what's your niche? 285 00:14:32.340 --> 00:14:33.420 Women over 50. 286 00:14:33.420 --> 00:14:34.800 I'm like, oh, that's wonderful. 287 00:14:34.800 --> 00:14:36.060 That's half the world. 288 00:14:36.060 --> 00:14:37.820 We're going to really get somewhere with that. 289 00:14:37.820 --> 00:14:38.660 Right? 290 00:14:38.660 --> 00:14:39.480 Yeah. 291 00:14:39.480 --> 00:14:40.320 That's not a niche. 292 00:14:40.320 --> 00:14:41.660 That's half the population. 293 00:14:41.660 --> 00:14:44.580 Are they married, divorced, children, not children? 294 00:14:45.420 --> 00:14:46.540 Happy, not happy, right? 295 00:14:46.540 --> 00:14:47.380 Yeah. 296 00:14:47.380 --> 00:14:49.060 Are they working in C-suite? 297 00:14:49.060 --> 00:14:50.820 Are they homeschooling? 298 00:14:50.820 --> 00:14:54.020 Are they in network marketing, working from home? 299 00:14:54.020 --> 00:14:56.100 Are they, like you said, a pregnant teenager? 300 00:14:56.100 --> 00:14:57.740 I mean, it's like, whoa. 301 00:14:57.740 --> 00:14:58.860 So, all right. 302 00:14:58.860 --> 00:15:00.100 I want to open up and. 303 00:15:00.000 --> 00:15:01.560 if enough time. 304 00:15:01.560 --> 00:15:05.080 And so I know we have a question 305 00:15:05.080 --> 00:15:07.800 from one of our listeners, Renee. 306 00:15:07.800 --> 00:15:10.900 Renee, could you share your question for Cindy? 307 00:15:11.760 --> 00:15:15.640 Well, now after hearing Cindy, I have a lot of questions. 308 00:15:15.640 --> 00:15:17.700 Good, I love it. 309 00:15:19.880 --> 00:15:23.840 I really appreciate everything that you were talking about. 310 00:15:23.840 --> 00:15:27.720 And my question is, 311 00:15:30.760 --> 00:15:34.520 in today's world where we're just inundated 312 00:15:34.520 --> 00:15:38.640 with information from every source, right? 313 00:15:38.640 --> 00:15:43.640 How do we get really concise and consistent in our, 314 00:15:43.700 --> 00:15:46.000 I think you talked about just narrowing the niche 315 00:15:46.000 --> 00:15:48.960 as part of that, right, in getting concise. 316 00:15:48.960 --> 00:15:53.960 But, you know, the whole SEO issue is, you know, 317 00:15:54.580 --> 00:15:56.280 voodoo to me, like, 318 00:15:57.960 --> 00:15:59.640 and so you take someone like me, 319 00:16:00.280 --> 00:16:01.720 they really just doesn't even have that background. 320 00:16:01.720 --> 00:16:06.200 And how would you advise us to get more intelligent 321 00:16:06.200 --> 00:16:08.680 and allow, you know, help our website 322 00:16:08.680 --> 00:16:11.480 to become more functional and use more? 323 00:16:11.480 --> 00:16:15.280 I get an okay amount of hits on my website 324 00:16:15.280 --> 00:16:18.480 and the average person stays about a minute point, 325 00:16:18.480 --> 00:16:20.800 about a minute and a half. 326 00:16:20.800 --> 00:16:23.560 But what's interesting to me is I don't get inquiries 327 00:16:23.560 --> 00:16:24.400 through my website. 328 00:16:24.400 --> 00:16:27.360 So as you were talking, I was looking and making some notes 329 00:16:27.360 --> 00:16:29.000 as to why that may be the case. 330 00:16:29.040 --> 00:16:32.900 But long-winded question, but help me, Cindy. 331 00:16:32.900 --> 00:16:36.440 That's really. 332 00:16:36.440 --> 00:16:38.400 A couple of things. 333 00:16:38.400 --> 00:16:40.440 One, at the beginning, you said 334 00:16:40.440 --> 00:16:42.600 you helped them cradle to grave. 335 00:16:42.600 --> 00:16:47.520 So your languaging needs to hit the pain point 336 00:16:47.520 --> 00:16:49.840 of someone in particular, right? 337 00:16:49.840 --> 00:16:54.600 So you would need really to, and you spoke of that. 338 00:16:54.600 --> 00:16:56.120 I don't remember exactly what it was, 339 00:16:56.120 --> 00:17:00.680 but you already have narrowed it to an underserved sector. 340 00:17:00.680 --> 00:17:05.680 But there's sort of the problem with the problem, 341 00:17:07.140 --> 00:17:10.240 what I consider a problem is so many of these things 342 00:17:10.240 --> 00:17:12.280 people can't fix on their own 343 00:17:12.280 --> 00:17:14.400 because they're so technical, right? 344 00:17:14.400 --> 00:17:18.780 And so what we do is let me draw the line 345 00:17:18.780 --> 00:17:22.400 about what can happen for you that you can do on your end. 346 00:17:22.400 --> 00:17:25.119 And then what needs to be done by someone who's a developer 347 00:17:25.119 --> 00:17:26.960 who can go into the backend of WordPress. 348 00:17:26.960 --> 00:17:30.480 First of all, you have to be built on wordpress.org, 349 00:17:30.480 --> 00:17:34.040 not wordpress.com in order to just optimize 350 00:17:34.040 --> 00:17:37.800 all of the functionality and possibility. 351 00:17:37.800 --> 00:17:40.440 And you just got to trust me on that. 352 00:17:40.440 --> 00:17:45.440 But so the on-page SEO is gonna, 353 00:17:46.360 --> 00:17:49.560 the first thing we do is do keyword research. 354 00:17:49.560 --> 00:17:53.520 So someone who serves teenagers 355 00:17:53.520 --> 00:17:55.760 who are pregnant in Detroit, 356 00:17:55.760 --> 00:17:57.760 those keywords are very specific. 357 00:17:57.760 --> 00:18:01.920 So that when I go, my husband, my boyfriend is beating me 358 00:18:01.920 --> 00:18:03.720 and I don't know what to do with my kid, right? 359 00:18:03.720 --> 00:18:05.160 That's what I type in. 360 00:18:05.160 --> 00:18:08.200 Well, enough of those keywords are that, 361 00:18:08.200 --> 00:18:12.960 that Google does to answer that question and you come up. 362 00:18:12.960 --> 00:18:17.520 So if your keywords are not specific, 363 00:18:17.520 --> 00:18:21.480 there are 2 million active websites right now, 364 00:18:21.480 --> 00:18:25.440 2 million, and then something like 100 million, 365 00:18:25.440 --> 00:18:26.800 there's an incredible amount 366 00:18:26.800 --> 00:18:28.600 that's just sitting there unused. 367 00:18:28.600 --> 00:18:31.520 So the computer is so smart, 368 00:18:31.520 --> 00:18:34.120 it's literally going through 2 million like that 369 00:18:34.120 --> 00:18:35.480 all across the world. 370 00:18:35.480 --> 00:18:37.320 But it doesn't know that you're the answer 371 00:18:37.320 --> 00:18:40.720 to what that person's asking for unless you hold it. 372 00:18:40.720 --> 00:18:42.160 And there's several ways you tell it. 373 00:18:42.160 --> 00:18:44.880 You go on, it's called metadata. 374 00:18:44.880 --> 00:18:46.920 Metadata is the way that you communicate 375 00:18:46.920 --> 00:18:48.160 with search engines. 376 00:18:49.160 --> 00:18:52.040 You can add metadata for every single page, 377 00:18:52.040 --> 00:18:56.720 every single blog post you write, images, you add alt tags. 378 00:18:56.720 --> 00:18:58.960 And then also if you name them well, 379 00:18:58.960 --> 00:19:00.720 then they may show up in Google searches 380 00:19:00.720 --> 00:19:02.880 and then they click on it and go to you. 381 00:19:02.880 --> 00:19:06.360 So there's, and then there's technical SEO, 382 00:19:06.360 --> 00:19:09.080 which is to make sure there's no broken links, 383 00:19:09.080 --> 00:19:12.240 that it loads fast, it's performance optimization. 384 00:19:13.800 --> 00:19:16.200 All of these things that make someone land on your site 385 00:19:16.480 --> 00:19:18.640 and know where to go. 386 00:19:18.640 --> 00:19:19.720 If there's two niches, 387 00:19:19.720 --> 00:19:22.680 I need to know immediately where I am going, right? 388 00:19:22.680 --> 00:19:26.520 So here it is, click that way, click this way. 389 00:19:26.520 --> 00:19:31.360 And if we don't know what keywords you have 390 00:19:31.360 --> 00:19:33.400 because it's too broad, 391 00:19:33.400 --> 00:19:36.240 then you're gonna show up under medical 392 00:19:36.240 --> 00:19:38.600 or I mean, talk about a field 393 00:19:38.600 --> 00:19:40.600 where in order to find a voice, 394 00:19:40.600 --> 00:19:43.200 it would be really, really important 395 00:19:43.200 --> 00:19:44.840 to narrow, narrow, narrow, narrow, 396 00:19:44.920 --> 00:19:48.440 and then find out where those people exist and serve them. 397 00:19:48.440 --> 00:19:49.480 Because that's the other thing, 398 00:19:49.480 --> 00:19:53.080 you need to offer free value on your website 399 00:19:53.080 --> 00:19:54.600 to get them to stay. 400 00:19:54.600 --> 00:19:59.600 So we offer, I used to think just write a blog. 401 00:20:00.000 --> 00:20:06.880 Right? I used to do the useless websites. I own it. I own it. Now, don't even bother to write a word 402 00:20:06.880 --> 00:20:14.480 unless it's got keywords, unless it's like optimized for SEO content. That is the only 403 00:20:14.480 --> 00:20:19.920 way it's ever going to show up when Google does its search. There are probably an extraordinary 404 00:20:19.920 --> 00:20:27.520 number of wonderful blog articles out there that no one is ever going to read because unless 405 00:20:27.520 --> 00:20:32.640 the person has directed it to them. If you've already created your following, but the idea is 406 00:20:32.640 --> 00:20:39.040 to get organic traffic. The idea is to get people you've never met. And so an SEO optimized blog 407 00:20:39.040 --> 00:20:44.320 content helps to do that. Every time you send one out in the world, it's one more chance that you 408 00:20:44.320 --> 00:20:52.400 will be found if it's done properly. So bringing people into your orbit, into your website 409 00:20:52.960 --> 00:20:59.600 configuration with a keyword optimized blog is a really great way to do it. 410 00:21:00.160 --> 00:21:06.240 Once they're on the page, you need to have the page set up. You submit a site map to Google. 411 00:21:06.240 --> 00:21:11.120 There's so much technical stuff. You really honestly need a developer to do it because if 412 00:21:11.120 --> 00:21:14.960 you're poking around in there, you can do so much damage. Thank you, Brenda. 413 00:21:15.520 --> 00:21:27.280 The company was born from Brenda's website because I just thought if you do it right from the start, 414 00:21:28.080 --> 00:21:33.440 there's no problem. And I never want to fix another broken WordPress website in my whole life. 415 00:21:33.440 --> 00:21:38.800 So I don't inherit other people's websites. I will help make them a little bit better, 416 00:21:38.800 --> 00:21:44.160 but I build mine right from the bottom exactly. So I know exactly how they work. 417 00:21:44.960 --> 00:21:48.560 Those are the big ones. And then you need to be triggering on the other side. And again, 418 00:21:50.160 --> 00:21:54.320 what are you going to write in an email if you don't know exactly who you're talking to? 419 00:21:54.320 --> 00:22:01.600 The mom who's a teenage 14-year-old on drugs versus the mom who's a 28-year-old person is on 420 00:22:01.600 --> 00:22:07.680 drugs. Do they have schizophrenia? Do they have, right? Who? Because the words you use 421 00:22:08.400 --> 00:22:13.520 are going to and the value you provide needs to serve someone specific. 422 00:22:14.480 --> 00:22:20.720 Cindy, I always liked, and I haven't done blog posts for a while because I've got so many other 423 00:22:20.720 --> 00:22:31.680 things that I do. But when I did, I really liked Yoast SEO as a tool because that takes a novice. 424 00:22:32.240 --> 00:22:36.080 It's Y-O-S-T, right? Y-O-A-S-T. Y-O-A-S-T. 425 00:22:36.240 --> 00:22:44.720 Y-O-A-S-T. Yeah. Having that as a plugin was wonderful too. As I wrote a blog, 426 00:22:44.720 --> 00:22:51.360 it would guide me on all of these things and it would remind me to put the alt text into the 427 00:22:51.360 --> 00:22:57.200 photos and it would remind me all the aspects. And it's really improved since I've done it. 428 00:22:58.000 --> 00:23:03.760 So that's one way for a novice. And then of course, Cindy experienced her team, 429 00:23:03.840 --> 00:23:08.160 takes it to a whole new levels with sitemaps and all of that kind of technical stuff. 430 00:23:08.160 --> 00:23:13.840 But it is a good start. It is. It is as long as you are doing it. 431 00:23:13.840 --> 00:23:17.840 And there are free ways to do the keyword research, but you need to know what those 432 00:23:17.840 --> 00:23:24.560 keywords are to put them into the plugin, right? Yeah. And it really makes sure that 433 00:23:25.200 --> 00:23:29.040 before you even write, you're putting the keyword and then it's guiding you how many 434 00:23:29.040 --> 00:23:35.520 times you mentioned the keyword. And it gives you a nice, for me, visual green light, yellow 435 00:23:35.520 --> 00:23:41.680 light, red light, if you haven't done something. So that was always helpful from a novice standpoint 436 00:23:41.680 --> 00:23:48.160 to help someone to do that. Okay. I know that we're backing up and I try to keep the time. 437 00:23:48.960 --> 00:23:52.720 Renee, is there anything else really pressing you want to ask to make sure? Well, we got 438 00:23:52.720 --> 00:23:56.320 Cindy on the line and then I know you guys can connect afterwards as well. 439 00:23:58.080 --> 00:24:06.880 Cindy's website. So I always have two computers going. But are you doing web-based app design 440 00:24:06.880 --> 00:24:12.800 in your company? I have never done it myself, but the team, one of the teams that I work with 441 00:24:12.800 --> 00:24:18.400 builds apps, but you're stepping out of my, I love knowing exactly what's happening. 442 00:24:18.400 --> 00:24:23.520 And I wouldn't know exactly what's happening. I wouldn't build an app myself, but we could give 443 00:24:23.520 --> 00:24:29.680 it to them and have them review it or get advice or something. They've built a couple of different 444 00:24:29.680 --> 00:24:34.880 apps. Okay. I've just come to the point where it's like, you can't know everything. So partner 445 00:24:34.880 --> 00:24:40.720 with experts and know where your line is. And so apps are on the other side of my line, but I do 446 00:24:40.720 --> 00:24:50.480 know people who work on them. And I, I candidly, I've, I was heavily involved with the WordPress 447 00:24:51.040 --> 00:24:55.920 website and, and the plugins were just bogging it down. I think, 448 00:24:55.920 --> 00:24:59.840 I think I had a similar mess that Brenda had, right? Too many plugins. Yeah. 449 00:25:00.000 --> 00:25:03.880 And then it was a slug, right? 450 00:25:03.880 --> 00:25:05.660 It was just slugs trying to move through. 451 00:25:05.660 --> 00:25:07.360 It was just literally awful. 452 00:25:07.820 --> 00:25:13.680 So I still have that site, but it's not active where people can see it. 453 00:25:13.680 --> 00:25:20.060 And I honestly, you know, just hired a gal to just put up a simple little website for me. 454 00:25:20.220 --> 00:25:21.420 She did it on Wix. 455 00:25:21.420 --> 00:25:27.300 It's like, you know, it's kind of an exhausted business card really in some ways, right? 456 00:25:27.860 --> 00:25:31.220 Yeah. And then got involved in this app development. 457 00:25:31.220 --> 00:25:37.820 So so the fact is, at some point I have to bring the app development back into my website, right? 458 00:25:37.820 --> 00:25:42.060 You're spending that much money investing in an app and that much time and effort. 459 00:25:42.100 --> 00:25:45.820 You should have a powerhouse of a WordPress site. 460 00:25:45.820 --> 00:25:55.380 I mean, powerhouse to make it, to automate, to bring people in, to do all the stuff that a 461 00:25:55.380 --> 00:25:59.060 website can, should, will, can't, you know, do. 462 00:25:59.540 --> 00:26:02.060 And I'm releasing the app in 22 cities. 463 00:26:02.060 --> 00:26:08.220 So so it does, as you were talking about it, it's got to be I know exactly who my avatar 464 00:26:08.220 --> 00:26:11.940 client is, but it has to speak their language in their community. 465 00:26:11.940 --> 00:26:14.180 Right. And that's where it starts getting complicated. 466 00:26:14.180 --> 00:26:19.140 So, you know, Wix website is not going to satisfy that. 467 00:26:19.220 --> 00:26:21.860 Well, it's perfect for what it does. 468 00:26:22.380 --> 00:26:24.380 It's perfect for what it does. 469 00:26:25.060 --> 00:26:26.900 It just is that what you need. 470 00:26:26.900 --> 00:26:30.500 And most people growing their business, it's not what they need, but they don't even know 471 00:26:30.500 --> 00:26:31.700 what it is that they need. 472 00:26:31.900 --> 00:26:32.380 Right. 473 00:26:33.380 --> 00:26:34.620 Definitely communicate. 474 00:26:34.740 --> 00:26:39.620 I'm happy to tell you my app is not about or my website is not about me at all. 475 00:26:40.860 --> 00:26:42.540 As soon as you said that, I looked it up. 476 00:26:42.540 --> 00:26:45.300 I'm like, how much of me is in my website? 477 00:26:45.860 --> 00:26:48.340 I'm happy to say there's a teeny little about. 478 00:26:48.340 --> 00:26:51.660 And after you've got them, they do want to know your story. 479 00:26:51.660 --> 00:26:53.340 Yeah, they don't want to. 480 00:26:53.580 --> 00:26:54.540 They do want to. 481 00:26:54.540 --> 00:26:55.620 When? When? 482 00:26:55.620 --> 00:27:03.060 Yeah. OK, Cindy, how can someone reach you if they and you do some some reviews of 483 00:27:03.060 --> 00:27:04.260 current sites, right? 484 00:27:04.260 --> 00:27:05.940 You give them feedback on your site. 485 00:27:05.980 --> 00:27:09.540 Tell what you know what the how they could their next step if they wanted to work with 486 00:27:09.540 --> 00:27:11.100 you or learn more about what you do. 487 00:27:11.220 --> 00:27:16.500 I think the best thing to do would just be to email me at Cindy at TNK solutions dot 488 00:27:16.540 --> 00:27:21.300 com. Very soon, like this week, my website will be back up. 489 00:27:21.300 --> 00:27:25.420 And I just did the domain ban useless websites dot com because I thought that would be 490 00:27:25.420 --> 00:27:26.620 pretty easy to remember. 491 00:27:27.940 --> 00:27:32.620 So just go ahead and email me at Cindy at TNK solutions dot com. 492 00:27:32.620 --> 00:27:34.180 And I do an audit. 493 00:27:34.180 --> 00:27:40.020 I can do a free audit that just does some down and dirty looking at what's the back 494 00:27:40.020 --> 00:27:42.860 end of your site doing, what are some obvious. 495 00:27:42.860 --> 00:27:48.300 And then we can go a deeper audit where we really dig in and see what's going on. 496 00:27:48.300 --> 00:27:51.340 So feel free to contact me for that. 497 00:27:51.540 --> 00:27:56.300 Cindy at TNK solutions dot com. 498 00:27:56.300 --> 00:27:57.420 Yeah. Yeah. All right. 499 00:27:57.420 --> 00:27:58.820 You can see it behind her there. 500 00:27:58.820 --> 00:28:00.460 She's in her beautiful office. 501 00:28:01.740 --> 00:28:03.140 All right. Blessings. 502 00:28:03.140 --> 00:28:05.620 Thank you for joining us. 503 00:28:05.620 --> 00:28:10.820 And those of you that are watching it afterwards on the Prosper Leader membership, 504 00:28:11.580 --> 00:28:14.780 thanks for being a member and being there. 505 00:28:14.780 --> 00:28:16.340 And we'll see you next time. 506 00:28:16.340 --> 00:28:18.980 Cindy, thank you so much for being here and sharing the information. 507 00:28:18.980 --> 00:28:20.580 Appreciate it. Thank you for having me. 508 00:28:20.580 --> 00:28:21.620 Blessings. Goodbye. 509 00:28:21.980 --> 00:28:22.300 Bye.