WEBVTT

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We are in day three.

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Welcome everyone to the Protect Your Idea Challenge.

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I'm going to go ahead and get started.

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She is the mind behind the machine.

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I am looking terrible.

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All of my luggage got left in LAX today.

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I'm going to go ahead and get started.

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Welcome everyone.

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April has gotten some great questions.

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Tom is from Hawaii.

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You are both Aloha.

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It is negative 20 degrees in Calgary.

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I'm going to go ahead and get started.

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We are so excited to have you here today.

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Day three.

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We have covered two days of trademarks.

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If you didn't hear Peter say this yesterday,

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you are over the hump.

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He believes the first two days have the most impact.

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It is the heaviest.

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I'm going to go ahead and get started.

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The first day is going to be icing the cake.

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Important?

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Yes.

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You wouldn't have a cake without icing.

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It should be downhill.

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You will keep rolling in momentum.

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I'm going to go ahead and get started.

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I'm going to go ahead and get started.

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Drop your welcomes in.

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If this is your first day coming on live,

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we are so glad to have you here.

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Is that a muffin?

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I don't know who you're talking to.

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I'm not eating anything.

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If you're on Facebook or social media,

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and you're like,

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that's a trademark infringement,

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that person shouldn't be sharing that.

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I shouldn't be doing that.

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Raise your virtual hand.

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We would love to hear what's happening in your world.

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I want to highlight you.

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I want to highlight you.

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I want to highlight you.

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That is where you're going to find,

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click on that raise hand.

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Strata, do you want to share?

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Let me get you spotlighted.

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Tell us,

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how have you been applying your new knowledge?

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Hi, everyone.

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My name is Strata.

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I mentioned the trademark names.

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I took it down.

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I will redo the video.

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I'm a physician and surgeon by training.

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Through the course of my clinical care,

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all these different inspirations came.

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Things I need to be teaching outside the course of my practice.

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Books,

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I realized through the course of this,

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I think I might have included this in the e-mail I sent you.

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I realized I haven't actually moved forward

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with a lot of this stuff.

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I think I just had this subconscious block

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that I didn't know how to protect these things.

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I was like,

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why am I feeling so blocked?

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I realized that was the issue.

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I realized that I was so diligent

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about being compliant with the law,

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that I didn't really feel

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completely confident yet that I am compliant

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with the law in terms of copyrights

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and trademarks.

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As a doctor,

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I work hard to stay out of the courtroom.

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I'm so grateful for this.

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Now I feel like,

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that was a big piece.

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That was a big part of the creative side

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of being an entrepreneur.

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me. And I didn't even know it because it's like usually not even mentioned in business courses.

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So this is like a big like, you know, like, aha. Yeah. Yeah. So thank you so much. Really excited

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to be here. Awesome. Awesome. We have conscious and some people just, you don't know what you

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don't know. But when we do move in certain circles, it's so good to have an internal stop.

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We call it the Holy Spirit, but God has given each of us a conscious as well. And we have to

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train that up and you're training as a doctor, the compliance I'm in mortgages. That's like my

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career I'm coming out of. And so financial compliance is huge here too, that you need

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to build in that. Wait, stop. Am I, what am I missing? What do I not know? Like, so enough

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from me who else has a X. Thank you so much for that. That was amazing. So great to have you here.

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You know, if you do have something actually trademarked, this isn't about spamming or

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anything, but, you know, you did the right thing to be like, Ooh, I should take that back. If you

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haven't actually trademarked anything, so you shouldn't mention it. So, all right. Who else

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could share there already? The question of the day is wow. Oh my goodness. After her share, like,

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wow. Love this. Love this. The question of the day is we're on day three.

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Who would like to share how they're already applying? You're already seeing from trademarks

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where you're changing how you do business, how you think, whether it's posting, writing letters,

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communicating with people, what are you doing different? Raise that virtual hand

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so we can get you spotlighted. We want to hear from you.

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Come on, come on. Or I'm going to have to call on an alumni, make you come on camera.

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We want to hear from the newbies, don't we, Peter?

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Oh my gosh. Don't torture anybody. It's all right. Don't worry.

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I've seen all this stage right here. It's painful to watch. I was like, let me get on. It's so

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funny. So, hey, I just finished grabbing some extra data for you guys because I've been watching

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all of your videos. First of all, hello, everybody. How's everybody doing? Good to see all of you.

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We are going into copyrights today. A lot of you, this day is extremely important to a lot of you.

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Some of you actually don't realize how important today is to you, meaning you thought most of

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your issues were trademark issues, but actually some of your issues that you were talking about

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actually are copyright issues. I'm going to show you how they pertain to copyright law,

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but then on top of that, I'm going to show you how do you determine the difference between

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trademark issues and copyright issues? That is, right, April? That's such an area where people

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get really messed up. They're just like, hold it. Hold it. I've got a website. Is that a trademark

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issue? Is that a copyright issue? What about the book? What about the pamphlet? What about the

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handouts? What about I'm a coach. Since I'm a coach, what happens to all the materials that I

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have? How do I know? Is that protectable by trademark? Is that copyright? Is that patent?

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We're going to go into that deep today. There's another one. That's me. I figured there's going

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to be a lot of people here. Now, here's the thing, guys. Here's the issue. For this group,

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specifically, there are more copyright issues than usual. For that reason, I'm actually going

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to break it into two sessions. What I typically do is I typically, like on day four, I'm hitting

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patent issues, but very little copyright. What I'm going to do is I'm going to hit copyright

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today and hit it tomorrow and touch base on patent stuff, but we're going to hit it twice

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because you need it. Like I said, I told you I would watch your videos. I've been watching videos.

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There's some more I need to go through. Some of you have been emailing me. By the way,

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just so everybody understands administratively, I believe I didn't catch it, but Larissa, I believe

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I caught a portion of you introducing Ray, which is wonderful. Everybody, that is Ray Carter.

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I missed you guys already. Awesome. That's great. She's our head of operations. She takes care of

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all the back-end stuff. If things are working great, thank her. We work very

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tightly together. I'll make a good team. I definitely appreciate you, Ray. I appreciate

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Larissa. Just great people. Here's the deal. As I was going through everything, I saw that

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your questions are breaking down to multiple categories. There's a lot of coaches here,

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and then there's a lot of people that have... They're publishers. They're doing books. They're

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doing music. They're doing artwork. There's two major groups. There are

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coaches, then I see everybody else.

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That's basically how I'm seeing this,

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is there's the coaches, which is a lot of you,

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and then there's everybody else.

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So I'm gonna hit it so that it hits both of you,

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and I'm gonna take it piece by piece

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so that you can keep up, okay?

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Copyrights are very interesting.

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Of all the different areas,

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I'd say copyrights, number one,

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they're the least expensive, which is great.

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I mean, you can file something for 65 bucks.

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That is amazing.

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Like, anything from the government

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for 65 bucks is amazing, okay?

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That's number one.

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Number two is that if you actually do file

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with the government, you actually can get

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a federal registration.

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With a federal registration,

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you can now seek what's called statutory damages.

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You know, what's really funny, Larissa,

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is I was gonna take it slowly and say,

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hey, guys, how's this, how's that?

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They're just drawing stuff out of me.

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Like, I'm, like, jumping right in.

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There's, like, no introduction.

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We're, like, going right in, so.

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Yeah, so here's the thing for all of you.

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You get stat, you have the potential

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of receiving at least statutory damages

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if you have a federal registration.

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If you don't have a federal registration,

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you're not, you're not guaranteed statutory damages.

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You've gotta prove your damages.

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It costs you a lot more time and effort

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to prove your damages, right?

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So what does that mean, statutory damages?

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So imagine that every single infringement that happens,

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you get at least $500, guaranteed.

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If you can prove there is infringement,

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you are guaranteed X amount of money.

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That's what statutory damages mean.

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What that means to you as the copyright owner

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is that when you threaten somebody

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and you see they've used your material 1,000 times,

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you see how this adds up?

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They're like, guys, if I win this thing,

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I'm guaranteed at least $500,000.

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You see, this adds up very fast.

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And so because of that,

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I think the actual amount went up from that, Larissa.

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I'm not sure if it's still 500.

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I think it actually went up.

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That was the number a while ago.

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So it's, like, the litigation that I do,

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I'm always going for attorney's fees and things like that.

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So I don't really care much about statutory damages.

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I'm going more for, like, the big, you know,

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I'm taking the big, expensive piece of meat off the cow,

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essentially.

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I'm not going for, like, the little stuff.

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But in any case, for all of you,

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as you file for these $65 registrations,

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you get to the point where you're saying,

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look, you've infringed this thing.

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You've got 20 situations where you've infringed.

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I'm guaranteed X amount of money.

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If I can prove that there's infringement.

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That will result in people settling a lot faster,

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meaning they don't want to do litigation with you

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when they know that they're going to be subject

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to at least statutory damages, all right?

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So it just gives you more strength.

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Now, in the copyright realm,

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here's the beautiful thing.

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You actually don't have to file anything.

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You automatically have rights under copyright law.

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Whether you file something or you don't file something,

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you automatically have rights.

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See, in the copyright realm,

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it's not just about do you have legal rights.

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It's more like who can threaten who the best.

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That's really what it breaks down to, right?

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Because, I mean, honestly, think about it this way.

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It's like, you know, here's one country.

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They have nuclear bombs.

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Here's another country.

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They have nuclear bombs.

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Neither one wants to be in a battle.

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So one says, well, I have 250 million nuclear bombs.

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The other one says, well, I have 120, you know, 5,000.

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Okay, well, it only takes five of them

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to destroy a whole country.

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So I don't care if you have 2 million or if you've got 250.

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You know, it doesn't matter, right?

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So you're basically, in the copyright realm,

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what you're doing is you're trying to build a case

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to threaten the side enough so that they go away

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without the battle happening.

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That's essentially what you're doing, right?

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And being able to threaten statutory damages will do that.

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It helps you, okay?

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I just want to harp on that point

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because a lot of people say to me,

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well, do I need to file something

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with the copyright office to have legal rights?

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The answer is no.

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You don't have to file anything.

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The second you publish something,

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you have legal rights under copyright law.

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Peace through strength.

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Yeah, yeah, exactly.

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That's essentially it.

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That's it.

250
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So you automatically have certain rights

251
00:14:40.660 --> 00:14:45.660
the second that you fix your original work

252
00:14:45.860 --> 00:14:48.340
into some tangible medium.

253
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The second that you do that, boom,

254
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you have rights under copyright law.

255
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So if you go out there and you go on Facebook

256
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and you start singing, you know, whatever it is,

257
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whatever song you want to sing.

258
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Boom, you have rights under copyright law.

259
00:15:01.880 --> 00:15:05.460
Now, if you did it on Facebook, so does Facebook, unfortunately.

260
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But we did that on day one, so you learned that on day one.

261
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If you do it on TikTok, so does TikTok.

262
00:15:12.200 --> 00:15:14.080
So there's a number of different companies

263
00:15:14.080 --> 00:15:18.440
that when you make your work available on their platforms,

264
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they have certain rights.

265
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And they need to have certain rights

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because if they didn't have certain rights,

267
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then they wouldn't be able to republish what you have.

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They can get in trouble for republishing,

269
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so they don't want that.

270
00:15:31.560 --> 00:15:34.680
So let's go into a few different things.

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Let me talk to you about what other rights that you obtain.

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Let's do this.

273
00:15:42.840 --> 00:15:45.720
Let's talk about the different classes of protective rights.

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Let me share something with you.

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There we go.

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Look at this.

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I created this slide for you guys.

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There you go.

279
00:15:58.720 --> 00:16:01.760
View, slideshow, current slide.

280
00:16:01.760 --> 00:16:02.320
What is this?

281
00:16:02.320 --> 00:16:04.560
Not now.

282
00:16:04.560 --> 00:16:05.600
On current slide.

283
00:16:05.600 --> 00:16:06.240
There you go.

284
00:16:06.240 --> 00:16:07.600
All right.

285
00:16:07.600 --> 00:16:09.760
These are the different categories.

286
00:16:09.760 --> 00:16:12.480
And you know what I'll do for you?

287
00:16:12.480 --> 00:16:15.480
I will take this slide.

288
00:16:15.480 --> 00:16:17.320
I'll take this, and I'll actually put it up

289
00:16:17.320 --> 00:16:19.360
on the Facebook group for you.

290
00:16:19.360 --> 00:16:22.360
Larissa, can you just DM me that so I don't forget?

291
00:16:25.280 --> 00:16:27.480
OK.

292
00:16:27.680 --> 00:16:29.280
These are the rights that you have

293
00:16:29.280 --> 00:16:33.840
if you obtain copyright rights.

294
00:16:33.840 --> 00:16:35.720
These are the different categories of rights.

295
00:16:35.720 --> 00:16:36.960
Then I'll go into what you actually

296
00:16:36.960 --> 00:16:38.560
can do with your copyrights.

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00:16:38.560 --> 00:16:39.880
There are literary works that are

298
00:16:39.880 --> 00:16:41.160
protectable under copyrights.

299
00:16:41.160 --> 00:16:46.720
So those are like books, publications, blogs, manuals.

300
00:16:46.720 --> 00:16:49.200
Those are all protectable under copyright law.

301
00:16:49.200 --> 00:16:50.400
That includes a lot of you.

302
00:16:50.400 --> 00:16:51.600
How many of you are authors?

303
00:16:51.600 --> 00:16:53.440
Just raise your hand.

304
00:16:53.440 --> 00:16:56.040
A lot of you are authors.

305
00:16:56.040 --> 00:16:58.520
All of your books, copyright law.

306
00:16:58.520 --> 00:17:00.520
Now, I've seen some of your questions.

307
00:17:00.520 --> 00:17:03.400
Some of you email me directly, and others of you

308
00:17:03.400 --> 00:17:05.680
actually posted questions.

309
00:17:05.680 --> 00:17:09.640
One of your questions was, well, what if I'm

310
00:17:09.640 --> 00:17:12.240
doing a book with a publisher?

311
00:17:12.240 --> 00:17:14.839
Do I maintain the rights to the original work?

312
00:17:14.839 --> 00:17:18.920
OK, so let me share on this point

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00:17:18.920 --> 00:17:22.440
now because I've seen people who have come out

314
00:17:22.440 --> 00:17:24.800
with tremendous books and series of books,

315
00:17:24.800 --> 00:17:26.560
and then they make such a small percentage

316
00:17:26.560 --> 00:17:29.960
because they gave all the rights to the publisher.

317
00:17:29.960 --> 00:17:35.880
So under copyright law, the original creator of the work

318
00:17:35.880 --> 00:17:41.200
owns the copyright unless you give that right to another.

319
00:17:41.200 --> 00:17:44.160
Now, those agreements that you're

320
00:17:44.160 --> 00:17:46.960
signing with your publishers, most of you

321
00:17:46.960 --> 00:17:49.120
are going to see language in there saying that you're

322
00:17:49.120 --> 00:17:53.080
transferring your rights associated with your book

323
00:17:53.080 --> 00:17:55.520
over to the publisher.

324
00:17:55.520 --> 00:17:58.680
Some of them don't do that, but many of them do.

325
00:17:58.680 --> 00:18:01.400
So make sure you're reading your agreement.

326
00:18:01.400 --> 00:18:03.600
And make sure that if you don't want

327
00:18:03.600 --> 00:18:08.960
to assign our right, title, and interest over to the publisher,

328
00:18:08.960 --> 00:18:12.000
then don't do that, please.

329
00:18:12.000 --> 00:18:13.960
Because what I find is, all of a sudden,

330
00:18:13.960 --> 00:18:18.800
the publisher has all the legal rights to the book.

331
00:18:18.800 --> 00:18:22.160
And so they can work with you or not work with you going forward

332
00:18:22.160 --> 00:18:25.000
because they have all the rights to the book.

333
00:18:25.000 --> 00:18:28.000
They no longer need you.

334
00:18:28.000 --> 00:18:32.400
So they can get somebody else who's ghostwriting.

335
00:18:32.400 --> 00:18:33.880
And so you've got to be careful.

336
00:18:33.880 --> 00:18:36.560
Make sure you maintain all the rights to your literary works

337
00:18:36.560 --> 00:18:38.560
when you're creating a work.

338
00:18:38.560 --> 00:18:42.600
Musical works, so if you're singing

339
00:18:42.600 --> 00:18:47.200
or you're doing a play, those things are all protectable.

340
00:18:47.200 --> 00:18:50.840
Like dramatic works, that would be an example of a play.

341
00:18:50.840 --> 00:18:53.040
Musical works would be like if there's

342
00:18:53.040 --> 00:18:55.680
a Star Wars, the soundtrack to Star Wars,

343
00:18:55.680 --> 00:18:57.200
that's a musical work.

344
00:18:57.200 --> 00:18:59.960
So that's protectable under copyright law.

345
00:18:59.960 --> 00:19:03.000
Pantomimes, if you're really good at this stuff,

346
00:19:03.000 --> 00:19:06.920
if you're good at that, you have legal rights

347
00:19:06.920 --> 00:19:08.640
to being able to do this.

348
00:19:08.640 --> 00:19:11.760
Pantomimes actually have certain legal rights

349
00:19:11.760 --> 00:19:12.800
under copyright law.

350
00:19:12.800 --> 00:19:14.680
Also, choreography.

351
00:19:14.680 --> 00:19:16.840
I have somebody, Holly, who's actually

352
00:19:16.840 --> 00:19:20.400
in what I call the protection portal, which

353
00:19:20.440 --> 00:19:22.040
is a separate network that I have.

354
00:19:22.040 --> 00:19:23.600
It's incredible.

355
00:19:23.600 --> 00:19:26.200
The people in there are remarkable.

356
00:19:26.200 --> 00:19:28.400
She's a choreographer.

357
00:19:28.400 --> 00:19:31.280
And so her works are all protectable under copyright

358
00:19:31.280 --> 00:19:32.800
law.

359
00:19:32.800 --> 00:19:35.920
If you're a photographer, your pictures

360
00:19:35.920 --> 00:19:39.360
are protectable under copyright law.

361
00:19:39.360 --> 00:19:40.480
I'll give you an example.

362
00:19:40.480 --> 00:19:42.720
I received a phone call from the owner,

363
00:19:42.720 --> 00:19:45.360
the president of an organization.

364
00:19:45.360 --> 00:19:49.360
The organization makes websites for dentists.

365
00:19:49.360 --> 00:19:51.080
And so he called me up because people

366
00:19:51.080 --> 00:19:53.280
were taking his websites.

367
00:19:53.280 --> 00:19:56.600
They were copying the content and creating their own website.

368
00:19:56.600 --> 00:19:58.160
And then they would either sell it

369
00:19:58.160 --> 00:20:00.960
or they would use it for themselves.

370
00:20:00.000 --> 00:20:03.040
And so he said, I want to stop them, but I don't know how to stop them.

371
00:20:04.160 --> 00:20:07.680
So he said, can we sue them for patent infringement? I said, no, there's no patents

372
00:20:07.680 --> 00:20:12.960
involved. Like there's no, there's no method. There's no, this is website content, like the

373
00:20:12.960 --> 00:20:18.880
words, you know, the pictures, the descriptions of what's a root canal, like the description

374
00:20:18.880 --> 00:20:26.160
there and the picture that's there. And he was tired of people stealing it. And so I said, well,

375
00:20:26.160 --> 00:20:31.040
why don't we do this? And this is for all of you that have websites with your own exclusive

376
00:20:31.040 --> 00:20:38.560
content. You can file a copyright application on your website. A lot of people don't know this.

377
00:20:38.560 --> 00:20:43.120
You want to stop people from stealing your content, follow a copyright application

378
00:20:43.120 --> 00:20:49.920
on your website. Okay. Now the way that works is you can either take all the pages from your

379
00:20:49.920 --> 00:20:54.000
website and file it, or you can take certain pages that are more important to you and file

380
00:20:54.000 --> 00:21:00.320
those separate. Right. So we ended up filing a copyright application, got the federal

381
00:21:00.320 --> 00:21:04.720
registration. Then we started sending cease and desist letters where we're telling other people

382
00:21:04.720 --> 00:21:10.800
to stop immediately. And in the process, we would ask for $2,500 for every single person who was

383
00:21:10.800 --> 00:21:17.920
infringing. Every one of them, I'd say probably 90% of the people paid. Some people couldn't

384
00:21:17.920 --> 00:21:22.400
afford it and asked, you know, said, would you please, you know, forgive us and we'll stop. And

385
00:21:22.400 --> 00:21:27.200
he was basically asking for the attorney's fees back. That's essentially what he was doing.

386
00:21:27.200 --> 00:21:33.040
Cause he was, it was costing him money with his attorney to enforce his rights. So he incorporated

387
00:21:33.040 --> 00:21:39.200
that into his cease and desist as his, as his demand. And, and it worked out well, but his

388
00:21:39.200 --> 00:21:44.720
whole point was the pictures of the teeth. Those were his wife's teeth. Now I don't know why in

389
00:21:44.720 --> 00:21:49.280
the world he put pictures of his wife's teeth on his website. I think just in general, that's

390
00:21:49.280 --> 00:21:54.880
probably a bad idea, but he got really upset when his wife teeth ended up on somebody else's website.

391
00:21:54.880 --> 00:21:59.600
And he told me that it's like, he said, you know, Peter, it's really messed up. Cause my wife's

392
00:21:59.600 --> 00:22:04.320
teeth are in other people's sites. I said, why did you put your wife's teeth in the public anyway?

393
00:22:04.320 --> 00:22:10.640
Like, I don't know, but in any case we ended up winning all these cases. And so that's a way you

394
00:22:10.640 --> 00:22:18.800
can protect your website. All right. So photographs are protectable NFTs, whole other business,

395
00:22:18.800 --> 00:22:26.880
huge business in the NFT realm. This is such a huge industry guys in the NFT realm,

396
00:22:26.880 --> 00:22:33.680
the artists who creates the original work before it becomes a computer generated image, which turns

397
00:22:33.680 --> 00:22:39.200
into an NFT, which is a non fungible token, that original artists, that original work

398
00:22:40.080 --> 00:22:45.120
that's protectable by an artist. That drawing is protectable on the copyright law.

399
00:22:45.120 --> 00:22:50.720
So if you think to yourself, well, I'm just going to create a huge NFT portfolio and start selling

400
00:22:50.720 --> 00:22:57.040
it. I'm going to find some images that I like online, grab those, turn them into NFTs and sell

401
00:22:57.040 --> 00:23:06.160
them on OpenSea. That's copyright infringement because the artists owns the original works.

402
00:23:06.240 --> 00:23:10.640
The original artistic work is owned by the person who created the art.

403
00:23:11.520 --> 00:23:16.880
Okay. So you can't just do that. You can't make NFTs off of things that already exist

404
00:23:16.880 --> 00:23:19.840
and not expect to potentially be sued for copyright infringement.

405
00:23:20.560 --> 00:23:26.400
Okay. Motion pictures, like if you're doing videos, those are all protectable under copyright law.

406
00:23:26.400 --> 00:23:31.040
If you're going on TikTok and you do a live video, you actually have certain rights under copyright

407
00:23:31.040 --> 00:23:35.040
law because you created that work. And then architecture works like my daughter's in

408
00:23:36.000 --> 00:23:40.080
architecture and interior design. All of her creative works, they're all protectable

409
00:23:40.720 --> 00:23:47.920
under copyright law. So these are things you kind of want to know these things beforehand,

410
00:23:47.920 --> 00:23:55.680
because if you understand what's protectable in your work, then you can section out what's really

411
00:23:55.680 --> 00:24:00.880
important to you and actually file with the copyright office. Now, if you want to protect

412
00:24:00.880 --> 00:24:08.800
your copyright work, you can go to copyright.gov. Okay. So I'm going to show you the site real

413
00:24:08.800 --> 00:24:14.960
quick. And then I'm going to show you what rights you actually get with a copyright.

414
00:24:15.600 --> 00:24:19.200
So let me just show you the website real quick so you can see it.

415
00:24:24.320 --> 00:24:26.560
There we go. And share the screen.

416
00:24:31.840 --> 00:24:37.360
All right. Here we go. How many people here have never seen this website? Just by a show of hands

417
00:24:37.360 --> 00:24:44.240
so I know. Okay. There's a lot of you. Okay. This is the Copyright Office's website. Okay.

418
00:24:46.560 --> 00:24:49.920
We're going to go over this a little bit here. And then we're going to go over it a little bit

419
00:24:50.800 --> 00:24:55.360
tomorrow as well. But I want you to get familiar with it. And as homework,

420
00:24:55.360 --> 00:25:00.000
again, this is free. This is free. Go on the site.

421
00:25:00.000 --> 00:25:07.440
play around, look around, see what's there, but let me show you something here. If you go under

422
00:25:07.440 --> 00:25:14.560
registration, right under registration they have all these different types of works. You see that?

423
00:25:15.120 --> 00:25:19.280
Remember how we talked about under copyright law you can own a literary work like a book?

424
00:25:19.280 --> 00:25:26.960
So if you're an artist and I mean you're a author and you want to own rights to your book,

425
00:25:26.960 --> 00:25:33.440
just click on literary works and here's a really good description and there's some videos here

426
00:25:33.440 --> 00:25:39.440
that actually show you how to file a copyright application. It's not that difficult. It really

427
00:25:39.440 --> 00:25:44.320
isn't. Maybe like the first or second time you use a lawyer, you know, as time goes on,

428
00:25:44.320 --> 00:25:48.480
if you're busy, use a lawyer, but a lot of times, you know, if you're doing the same thing over and

429
00:25:48.480 --> 00:25:52.800
over and over and over, it becomes a little easy for you because you're kind of familiar with it,

430
00:25:52.800 --> 00:26:01.440
but these are the kind of things I have my paralegal do, right? I mean, it's tough to justify

431
00:26:02.080 --> 00:26:06.320
a thousand dollar bill for filing a copyright application. Like it just doesn't make a lot

432
00:26:06.320 --> 00:26:12.720
of sense. So I have my paralegal do a lot of that work. So just for your own knowledge, I just wanted

433
00:26:12.720 --> 00:26:20.080
to show you this site real quickly, copyright.gov. You can look around. There's really good tutorials

434
00:26:20.080 --> 00:26:24.880
in it. It'll show, give you some different information on the different classes. If you

435
00:26:24.880 --> 00:26:32.800
are in the area of, of doing like photography, you've got your visual arts here. You can look

436
00:26:32.800 --> 00:26:38.160
in here for pictorial works or like if you're doing paintings, there's another one for paintings.

437
00:26:38.800 --> 00:26:43.520
So here's one just for photographs. So you, you just go in there and explore,

438
00:26:44.400 --> 00:26:48.880
learn a little bit more about what you're doing and what you need to do to file, right? We'll

439
00:26:48.880 --> 00:26:56.080
talk more about this tomorrow. I just wanted to give you a general view of what the copyright

440
00:26:56.080 --> 00:27:00.880
website looks like. Okay. So now you all know where it is and as homework, just go in there

441
00:27:00.880 --> 00:27:06.720
and look around and see what it's, what it's like. Now, let me talk a little bit now about something

442
00:27:06.720 --> 00:27:12.640
that I think is really important for you to understand. If you actually file for a copyright,

443
00:27:13.200 --> 00:27:17.120
what exactly do you get? Let's, let's talk about that for a second.

444
00:27:19.520 --> 00:27:26.000
I build a journal. Hold on. Let me just look at the chat for one second.

445
00:27:28.720 --> 00:27:32.880
If I build a journal with a new concept for a day planner layout, would that be copyright?

446
00:27:34.080 --> 00:27:38.240
Okay. Good question. Let me just jump on that for a second

447
00:27:39.120 --> 00:27:45.120
because there's a number of people who had a very similar question. All right. Your layout. So let's,

448
00:27:45.120 --> 00:27:51.200
let's say you come out with a, this is a complex issue just so everybody knows this isn't a very

449
00:27:51.200 --> 00:27:57.040
straightforward issue. So I'm going to break it down slowly. A new journal. I have a number of

450
00:27:57.840 --> 00:28:09.360
journals here. There's one, the master's mind. This is love this one. So there's one of the

451
00:28:09.360 --> 00:28:14.240
journals they gave us, right? So in the master's mind, it's broken down as different pages. There's

452
00:28:15.040 --> 00:28:19.600
it's not really a complex journal. It's more, it's more like a notebook quite frankly, but,

453
00:28:19.600 --> 00:28:24.400
but let's say it had like three different sections. Let's say it had like a calendar section

454
00:28:24.400 --> 00:28:30.320
and then it had like a day-to-day planner. And then it had like a flow chart for you to enter

455
00:28:31.120 --> 00:28:36.960
certain things within your day. And it gave you like like an equation that they give you a total

456
00:28:36.960 --> 00:28:40.640
number out of a hundred. And that lets you know whether or not your day was efficient, right? I'm

457
00:28:40.640 --> 00:28:46.320
just making this stuff up. And so you're thinking to yourself, I want to own the journal. Okay.

458
00:28:46.640 --> 00:28:58.880
Copyright law will allow you to, to own a book, a publication, but it does not allow you to own

459
00:29:00.320 --> 00:29:05.680
the format of a book, right? Meaning that there's one section that's the calendars. There's one

460
00:29:05.680 --> 00:29:12.160
section that that is writing stuff. And there's another section that's equations. Copyright law

461
00:29:13.120 --> 00:29:19.040
Copyright law is not going to let you own that kind of journal. It's it, if you're writing a book,

462
00:29:20.160 --> 00:29:25.680
right, where there's like a beginning and end, like a story or like fiction, nonfiction, whatever

463
00:29:25.680 --> 00:29:34.000
it is, you can own that, but you can't get a copyright on, on the general format of a physical

464
00:29:34.000 --> 00:29:43.440
book. Okay. Now, what you may be able to do, and this is a, this is a reach, you would have to

465
00:29:43.440 --> 00:29:50.480
come out with something that is so ingenious, so unusual, that you could possibly file a patent on

466
00:29:50.480 --> 00:29:56.720
it. And so the way you would end up doing is saying, you know, you would call it a, a method

467
00:29:56.720 --> 00:29:59.840
for such and such. And then

468
00:30:00.000 --> 00:30:03.480
In your method, you would describe the process

469
00:30:03.480 --> 00:30:05.480
that's utilized by your journal.

470
00:30:05.480 --> 00:30:09.240
So nobody could ever use that again.

471
00:30:09.240 --> 00:30:10.760
And we'll talk about patents later.

472
00:30:10.760 --> 00:30:13.080
But copyright law is not going to allow

473
00:30:13.080 --> 00:30:17.560
you to own a journal that has part of it's a calendar,

474
00:30:17.560 --> 00:30:22.960
part of it is notes, and part of that is like an equation.

475
00:30:22.960 --> 00:30:28.080
It's not going to let you own that idea.

476
00:30:28.080 --> 00:30:30.520
So now you have to figure out, how do I

477
00:30:30.520 --> 00:30:33.360
grab things that are associated with my journal?

478
00:30:33.360 --> 00:30:37.360
So let's say that the equation is kind of novel,

479
00:30:37.360 --> 00:30:38.760
that idea is novel.

480
00:30:38.760 --> 00:30:40.520
Well, you might be able to file a patent

481
00:30:40.520 --> 00:30:44.480
on the method that's utilized by the equations.

482
00:30:44.480 --> 00:30:48.440
So you could, let's say, a method

483
00:30:48.440 --> 00:30:52.160
for determining if you had an efficient day, comprising.

484
00:30:52.160 --> 00:30:54.400
And then you can talk about all the steps that

485
00:30:54.400 --> 00:30:58.080
are performed in that method, and potentially obtain

486
00:30:58.080 --> 00:30:58.600
a patent.

487
00:30:58.600 --> 00:31:02.560
But I can tell you that if it can be done by a human being

488
00:31:02.560 --> 00:31:05.200
without a machine, there's law that

489
00:31:05.200 --> 00:31:07.560
makes it very difficult to get a patent on anything that

490
00:31:07.560 --> 00:31:11.400
can be done by a human being without a machine.

491
00:31:11.400 --> 00:31:13.480
So we'll talk about it on the patent day.

492
00:31:13.480 --> 00:31:18.200
So that's kind of a long way of saying to you,

493
00:31:18.200 --> 00:31:21.800
if you have a logo on the book, how do you own the logo?

494
00:31:21.800 --> 00:31:24.640
Somebody type in the chat, how do you own the logo?

495
00:31:24.640 --> 00:31:26.280
If you had a logo that was on the book,

496
00:31:26.280 --> 00:31:30.000
type in the chat what you would use.

497
00:31:30.000 --> 00:31:31.400
Trademark, right.

498
00:31:31.400 --> 00:31:35.880
If you had a section of the journal that

499
00:31:35.880 --> 00:31:38.520
is a description of how to use the journal,

500
00:31:38.520 --> 00:31:42.160
and talks about your inspiration for creating the journal,

501
00:31:42.160 --> 00:31:45.680
and what your hope is in creating the journal,

502
00:31:45.680 --> 00:31:47.400
how is that protected?

503
00:31:47.400 --> 00:31:49.280
How could you describe that part?

504
00:31:49.280 --> 00:31:50.920
Copyright, exactly.

505
00:31:51.000 --> 00:31:55.360
So that part is protectable by copyright.

506
00:31:55.360 --> 00:31:59.920
If you have a unique equation or method of deriving

507
00:31:59.920 --> 00:32:02.440
whether or not somebody had an efficient day,

508
00:32:02.440 --> 00:32:05.440
and it uses more than just a human being thinking

509
00:32:05.440 --> 00:32:08.400
about something or just writing things down on paper,

510
00:32:08.400 --> 00:32:10.320
how could you protect that?

511
00:32:10.320 --> 00:32:11.400
Patent, exactly.

512
00:32:11.400 --> 00:32:12.160
That's patent.

513
00:32:12.160 --> 00:32:15.760
Do you see how the world, it all works together?

514
00:32:15.760 --> 00:32:17.280
So you can have a single thing that

515
00:32:17.280 --> 00:32:20.640
can be protectable in multiple different ways.

516
00:32:20.640 --> 00:32:22.680
OK, so I just want to touch base on that question

517
00:32:22.680 --> 00:32:25.160
because it's a very complex question.

518
00:32:25.160 --> 00:32:27.080
But I wanted to hit that just so you

519
00:32:27.080 --> 00:32:31.040
can see how the three different bodies of IP work together.

520
00:32:31.040 --> 00:32:34.880
So it's really valuable to have people around you that really

521
00:32:34.880 --> 00:32:38.320
get this, quite frankly, because you're not always going

522
00:32:38.320 --> 00:32:40.560
to get a very simple scenario.

523
00:32:40.560 --> 00:32:43.680
You're not always going to walk into a, oh, that's a logo.

524
00:32:43.680 --> 00:32:44.520
That's a trademark.

525
00:32:44.520 --> 00:32:45.040
Got it.

526
00:32:45.040 --> 00:32:46.080
Done.

527
00:32:46.080 --> 00:32:48.320
Or, oh, you file a trademark application, right?

528
00:32:48.320 --> 00:32:50.440
After you file a trademark application,

529
00:32:50.440 --> 00:32:51.760
you don't just get an allowance.

530
00:32:51.760 --> 00:32:53.160
You get an office action.

531
00:32:53.160 --> 00:32:54.280
Well, what do I do then?

532
00:32:57.720 --> 00:32:59.320
Be nice to know.

533
00:32:59.320 --> 00:33:03.560
Be nice to have a relationship with individuals

534
00:33:03.560 --> 00:33:04.840
who actually know.

535
00:33:04.840 --> 00:33:09.880
So just realize that IP is not just very simple.

536
00:33:09.880 --> 00:33:11.760
The filing can be simple, but then there's

537
00:33:11.760 --> 00:33:13.200
other things that happen later.

538
00:33:13.200 --> 00:33:15.440
All right, so let me explain to you what kind of rights

539
00:33:15.440 --> 00:33:18.960
you get under copyright law, OK?

540
00:33:18.960 --> 00:33:20.720
Service markets for service, not a product.

541
00:33:20.720 --> 00:33:21.240
Correct.

542
00:33:21.240 --> 00:33:22.120
That's right, Sally.

543
00:33:22.120 --> 00:33:23.440
You got that right.

544
00:33:23.440 --> 00:33:26.200
All right, let me share with you another screen.

545
00:33:26.200 --> 00:33:27.920
I created these screens for you guys

546
00:33:27.920 --> 00:33:33.720
because I kind of figured that this, at least for today,

547
00:33:33.720 --> 00:33:36.720
is going to help you a lot.

548
00:33:36.720 --> 00:33:39.800
If I can show you.

549
00:33:39.800 --> 00:33:40.720
There we go.

550
00:33:40.720 --> 00:33:42.840
All right, can everybody see the screen here?

551
00:33:42.840 --> 00:33:44.640
Rights granted by copyright.

552
00:33:45.640 --> 00:33:49.080
I'm going to drop this in the Facebook group as well.

553
00:33:49.080 --> 00:33:50.760
These are the legal rights that you

554
00:33:50.760 --> 00:33:55.120
have if you have a copyright, OK?

555
00:33:55.120 --> 00:33:58.440
These are your legal rights, all of these.

556
00:33:58.440 --> 00:34:00.520
The right to reproduce the work.

557
00:34:00.520 --> 00:34:02.920
That means photocopy it.

558
00:34:02.920 --> 00:34:09.719
That means if you take a picture,

559
00:34:09.719 --> 00:34:13.159
and you now take that picture and you put it on Facebook,

560
00:34:13.199 --> 00:34:16.080
and somebody takes that Facebook image and decides,

561
00:34:16.080 --> 00:34:18.320
you know what, I'm going to use that as my background

562
00:34:18.320 --> 00:34:24.040
on my funnel or my website, that essentially

563
00:34:24.040 --> 00:34:27.560
is reproducing the work, right?

564
00:34:27.560 --> 00:34:30.360
The person who owns the right to reproduce

565
00:34:30.360 --> 00:34:35.040
is only the copyright owner, nobody else, nobody else.

566
00:34:35.040 --> 00:34:36.400
You can't make photocopies.

567
00:34:36.400 --> 00:34:37.719
You can't do anything like that.

568
00:34:37.719 --> 00:34:41.679
You can't make what are called derivative works either.

569
00:34:41.679 --> 00:34:42.679
That's the second one.

570
00:34:42.679 --> 00:34:45.920
Preparation of derivative works based on copyrighted work.

571
00:34:45.920 --> 00:34:47.360
What does that mean?

572
00:34:47.360 --> 00:34:50.960
Remember how I talked to you about NFTs?

573
00:34:50.960 --> 00:34:53.639
So the original work is a drawing.

574
00:34:53.639 --> 00:34:58.040
Let's say the original work is a drawing.

575
00:35:00.000 --> 00:35:04.240
Hopefully I can get my camera back if I do this.

576
00:35:04.240 --> 00:35:05.080
Yeah, I can do it.

577
00:35:05.080 --> 00:35:05.900
Let me do this quickly.

578
00:35:05.900 --> 00:35:08.160
Hopefully I can get it right back into place.

579
00:35:08.160 --> 00:35:09.940
Right there.

580
00:35:09.940 --> 00:35:10.780
See that?

581
00:35:10.780 --> 00:35:12.560
That's an original work.

582
00:35:12.560 --> 00:35:14.820
That's Lynn Lanesky's original work.

583
00:35:14.820 --> 00:35:16.520
That's the painting that she did

584
00:35:16.520 --> 00:35:18.400
at the 100x conference itself.

585
00:35:18.400 --> 00:35:19.360
It's not a copy.

586
00:35:19.360 --> 00:35:20.260
It's not a replica.

587
00:35:20.260 --> 00:35:22.180
It's the original, right?

588
00:35:22.180 --> 00:35:24.840
Now, hopefully this goes right back.

589
00:35:24.840 --> 00:35:26.480
Yay, it worked.

590
00:35:26.480 --> 00:35:27.320
Perfect.

591
00:35:27.560 --> 00:35:30.160
So that original work,

592
00:35:30.160 --> 00:35:32.840
what if I took a picture of it?

593
00:35:32.840 --> 00:35:35.080
And then I gave that picture to somebody

594
00:35:35.080 --> 00:35:39.840
who deals with computer animation or computer graphics.

595
00:35:39.840 --> 00:35:44.240
And I said, please turn this into a computer image.

596
00:35:44.240 --> 00:35:48.000
Then I take that computer image and I turn it into an NFT.

597
00:35:49.640 --> 00:35:51.360
That's called a derivative work.

598
00:35:51.360 --> 00:35:53.520
Like that's taking the original work,

599
00:35:53.520 --> 00:35:55.220
which was a painting,

600
00:35:55.220 --> 00:35:57.900
and turning it into a computer rendered image.

601
00:35:57.900 --> 00:35:59.820
That's not, you can't do that

602
00:35:59.820 --> 00:36:02.260
unless you're the original copyright owner.

603
00:36:02.260 --> 00:36:04.740
Now, everybody remember the Mona Lisa?

604
00:36:04.740 --> 00:36:06.860
Does everybody remember the painting of Mona Lisa?

605
00:36:06.860 --> 00:36:08.140
Okay.

606
00:36:08.140 --> 00:36:11.140
Does anybody know what's in the background of the Mona Lisa?

607
00:36:13.460 --> 00:36:14.820
Look at that, nobody knows.

608
00:36:16.020 --> 00:36:17.340
You know why?

609
00:36:17.340 --> 00:36:18.500
Nobody cares.

610
00:36:18.500 --> 00:36:19.860
Like nobody cares.

611
00:36:19.860 --> 00:36:23.660
At the end of the day, nobody cares, right?

612
00:36:23.660 --> 00:36:27.260
What people care about is the face, the hands,

613
00:36:27.260 --> 00:36:29.340
but nobody realized that there's a body of water

614
00:36:29.340 --> 00:36:30.180
in the background.

615
00:36:30.180 --> 00:36:32.540
Nobody realizes that there's like, you know,

616
00:36:32.540 --> 00:36:35.580
a hill region or like there's like green there.

617
00:36:35.580 --> 00:36:36.460
Nobody knows.

618
00:36:36.460 --> 00:36:37.300
All right, some people know.

619
00:36:37.300 --> 00:36:40.580
Poppy know, Poppy knew, Poppy knew,

620
00:36:40.580 --> 00:36:43.860
but not too many people realize that, right?

621
00:36:43.860 --> 00:36:46.020
So the whole point being,

622
00:36:46.020 --> 00:36:50.020
if you take the Mona Lisa and you draw a mustache on her,

623
00:36:51.020 --> 00:36:56.020
okay, that would be a modification of the original work.

624
00:36:56.380 --> 00:36:58.220
You cannot do that.

625
00:36:58.220 --> 00:37:00.740
You can't modify somebody else's work.

626
00:37:01.660 --> 00:37:03.060
You can't take somebody's,

627
00:37:03.060 --> 00:37:06.180
like somebody else's painting and slightly modify it.

628
00:37:06.180 --> 00:37:07.700
That's a derivative work.

629
00:37:07.700 --> 00:37:09.420
That's a modification of the original.

630
00:37:09.420 --> 00:37:11.420
You can't do that, okay?

631
00:37:11.420 --> 00:37:14.980
You can't take the Mona Lisa and like give her an Afro.

632
00:37:14.980 --> 00:37:19.180
Like that is, that's a modification of the original work.

633
00:37:20.020 --> 00:37:21.060
All right, and so therefore

634
00:37:21.060 --> 00:37:23.580
that would be copyright infringement.

635
00:37:23.580 --> 00:37:24.820
The reason why I'm telling you this

636
00:37:24.820 --> 00:37:27.220
is because I know what a lot of people do

637
00:37:27.220 --> 00:37:30.260
is they take images that they find online

638
00:37:30.260 --> 00:37:32.460
and they take those images, they slightly modify them,

639
00:37:32.460 --> 00:37:34.740
and then they put them in their funnels or their websites

640
00:37:34.740 --> 00:37:36.220
or their marketing material

641
00:37:36.220 --> 00:37:38.140
or whatever it is, their brochures,

642
00:37:38.140 --> 00:37:39.060
and they think it's okay

643
00:37:39.060 --> 00:37:40.580
because they did a slight modification.

644
00:37:40.580 --> 00:37:42.220
That's a derivative work.

645
00:37:42.220 --> 00:37:45.220
That's a violation of copyright law, okay?

646
00:37:45.220 --> 00:37:48.300
So you can't just slightly modify something.

647
00:37:48.300 --> 00:37:51.020
You need to come up with a brand new work, all right?

648
00:37:51.020 --> 00:37:53.100
Distributing copies to the public.

649
00:37:54.220 --> 00:37:56.860
So if you have a group,

650
00:37:56.860 --> 00:37:58.940
yesterday you have a group session

651
00:37:58.940 --> 00:38:02.340
and you wanna talk about, let's say,

652
00:38:02.340 --> 00:38:04.460
you wanna talk about what we've done here

653
00:38:04.460 --> 00:38:06.140
in the Protect Your Idea Challenge.

654
00:38:06.140 --> 00:38:10.700
So you say, hey guys, there's this cheat sheet

655
00:38:10.700 --> 00:38:14.300
and I know he said that he's an IP attorney,

656
00:38:14.300 --> 00:38:15.900
but how in the world is he gonna know

657
00:38:16.900 --> 00:38:19.100
that I'm gonna photocopy the sheet,

658
00:38:19.100 --> 00:38:21.780
I'm gonna hand it to all of us in this group session?

659
00:38:21.780 --> 00:38:23.820
That's copyright infringement

660
00:38:23.820 --> 00:38:26.580
because the original work is protectable by copyright law.

661
00:38:26.580 --> 00:38:30.180
Publicly performing the work, you also can't do that.

662
00:38:30.180 --> 00:38:32.420
If somebody writes a play

663
00:38:32.420 --> 00:38:35.180
or somebody writes a script for a play

664
00:38:35.180 --> 00:38:37.180
and somebody acts it out,

665
00:38:37.180 --> 00:38:40.340
that's acting out what's in the written script.

666
00:38:40.340 --> 00:38:43.380
So therefore, that's copyright infringement.

667
00:38:43.700 --> 00:38:47.300
In sound recordings, basically think of it as,

668
00:38:48.540 --> 00:38:49.620
I don't know if people know this.

669
00:38:49.620 --> 00:38:51.820
Does anybody here know who BMI is?

670
00:38:53.420 --> 00:38:55.980
They enforce, there you go, Tom knows, a few people know.

671
00:38:55.980 --> 00:39:00.980
All right, BMI enforces IP rights

672
00:39:01.660 --> 00:39:06.660
for those who own original works, original musical works.

673
00:39:07.780 --> 00:39:10.620
So this is why if you have a cafe

674
00:39:10.620 --> 00:39:11.940
or a bar or something like that,

675
00:39:11.940 --> 00:39:14.820
you can't just turn on the radio and play it.

676
00:39:14.820 --> 00:39:16.060
That's copyright infringement

677
00:39:16.060 --> 00:39:20.820
because you're playing the music that is owned by others.

678
00:39:20.820 --> 00:39:24.420
You need to obtain a license to play in public

679
00:39:24.420 --> 00:39:25.940
the musical works of others

680
00:39:26.860 --> 00:39:29.100
because that's a public forum

681
00:39:29.100 --> 00:39:32.500
and you're getting revenue for people who are coming in

682
00:39:32.500 --> 00:39:34.180
but they're enjoying the music.

683
00:39:34.180 --> 00:39:35.900
So therefore, that's copyright infringement.

684
00:39:35.900 --> 00:39:38.180
You can't just do that, okay?

685
00:39:38.180 --> 00:39:40.660
Are you guys following me so far?

686
00:39:40.700 --> 00:39:43.020
This isn't too difficult yet, right?

687
00:39:43.020 --> 00:39:43.980
Okay, anybody got it?

688
00:39:43.980 --> 00:39:44.980
I'll take a quick question

689
00:39:44.980 --> 00:39:46.540
if somebody has a quick question so far

690
00:39:46.540 --> 00:39:47.580
on what I've covered.

691
00:39:47.580 --> 00:39:49.180
Anybody have a quick question?

692
00:39:49.180 --> 00:39:51.420
Hey, Peter, while we get our raised hands,

693
00:39:51.420 --> 00:39:54.540
in the meantime, everyone's a little interested

694
00:39:54.540 --> 00:39:55.380
in the replays.

695
00:39:55.380 --> 00:39:56.740
They just let them know that they're gonna be,

696
00:39:56.740 --> 00:39:59.940
links will be emailed out to you guys with the replays.

697
00:40:00.000 --> 00:40:01.500
They are very high quality videos.

698
00:40:01.500 --> 00:40:02.880
And we do a little bit of light editing.

699
00:40:02.880 --> 00:40:05.340
So once that's finished, we'll get them uploaded.

700
00:40:05.340 --> 00:40:09.580
We'll have them emailed out to you so that you can watch the replays of this.

701
00:40:10.200 --> 00:40:10.480
Yeah.

702
00:40:10.480 --> 00:40:14.200
And so the replays, so what happens is we finish, we finish

703
00:40:14.200 --> 00:40:15.740
up at almost 10 o'clock at night.

704
00:40:16.540 --> 00:40:21.220
Then I have to wait for zoom to finish zoom finishes at like 1130 at night.

705
00:40:21.680 --> 00:40:23.220
Then I start video editing.

706
00:40:23.360 --> 00:40:26.720
So then I start watching the entire thing, beginning to end, see what I need

707
00:40:26.720 --> 00:40:30.280
to clip out because somebody talked about their best friend, you know, and

708
00:40:30.280 --> 00:40:34.940
didn't want that public or whatever the case is, I clip out stuff and then

709
00:40:34.940 --> 00:40:36.800
I come out with a final version.

710
00:40:37.200 --> 00:40:41.440
Then I add an intro, you know, video portion, um, fade in, fade

711
00:40:41.440 --> 00:40:42.620
out, which is really simple.

712
00:40:43.100 --> 00:40:45.740
And then that has to be rendered once that's rendered.

713
00:40:46.160 --> 00:40:52.160
It then has to be uploaded into either YouTube or into Vimeo in a private status.

714
00:40:52.480 --> 00:40:55.320
So now we're already at like three in the morning, you know?

715
00:40:55.340 --> 00:40:58.120
And so at that point, I'm waiting till the morning to see it.

716
00:40:58.200 --> 00:41:02.600
And then, you know, you may get it in an email at that point, but what typically

717
00:41:02.600 --> 00:41:06.460
happens is the Facebook group, you'll see it in the Facebook group.

718
00:41:07.400 --> 00:41:10.120
Um, you'll see all the videos are posted there.

719
00:41:10.680 --> 00:41:14.520
And then on top of that, if you're in VIP, you're going to get a personal email

720
00:41:14.980 --> 00:41:20.300
before the end of the next day, that'll have the challenge video there.

721
00:41:20.300 --> 00:41:23.600
And it'll also have the, uh, VIP video there.

722
00:41:23.660 --> 00:41:24.060
Okay.

723
00:41:24.720 --> 00:41:28.740
And the, here's the best thing on day, on day five on Friday, I send a

724
00:41:28.740 --> 00:41:30.720
comprehensive email out to everybody.

725
00:41:31.500 --> 00:41:34.740
And so I just, I do this cause I really care about you guys.

726
00:41:34.740 --> 00:41:38.300
So I send you a comprehensive video at the end and in the comprehensive

727
00:41:38.300 --> 00:41:39.980
video, it has every single link.

728
00:41:40.940 --> 00:41:44.180
So you get one email that I'll show you day one, day two, day three, day four,

729
00:41:44.180 --> 00:41:48.980
day five, Oh, are we doing like, I can do a rabbit or something like that.

730
00:41:49.340 --> 00:41:49.820
No.

731
00:41:49.860 --> 00:41:53.580
Well, while you're talking about that, well, while you're talking about

732
00:41:53.580 --> 00:41:56.540
the replays, um, just want to point out to everybody, if you're not

733
00:41:56.540 --> 00:42:01.600
familiar with Facebook groups, when you're, um, either look across the top,

734
00:42:01.600 --> 00:42:07.340
there'd be guides and that's where Peter is posting the replays guide day one

735
00:42:07.340 --> 00:42:08.740
guide day two guide day three.

736
00:42:08.740 --> 00:42:12.900
So you'll probably see a post, but if you miss the post, go to the guides,

737
00:42:13.200 --> 00:42:15.700
take your time and familiarize yourself with Facebook groups.

738
00:42:15.700 --> 00:42:16.340
If you're not.

739
00:42:17.100 --> 00:42:19.600
So, you know, yeah, that's it.

740
00:42:19.600 --> 00:42:20.100
Exactly.

741
00:42:20.100 --> 00:42:22.180
So go into the guides, you click there.

742
00:42:22.180 --> 00:42:24.740
And once you click on the guides, you'll see, it's already there.

743
00:42:24.740 --> 00:42:25.380
Day one's there.

744
00:42:25.380 --> 00:42:26.340
Day two is there already.

745
00:42:26.940 --> 00:42:27.280
All right.

746
00:42:27.280 --> 00:42:29.900
And so you'll see, I'll always be updating the Facebook group

747
00:42:30.100 --> 00:42:31.100
with the information there.

748
00:42:31.100 --> 00:42:34.100
And then with additional tonight, I'll be dropping some extra links for you

749
00:42:34.100 --> 00:42:36.420
guys to be able to use over there as well.

750
00:42:36.560 --> 00:42:37.060
Okay.

751
00:42:37.340 --> 00:42:37.580
All right.

752
00:42:37.580 --> 00:42:39.100
Let me take one question.

753
00:42:39.100 --> 00:42:44.020
Felisa, Felisa, it's funny.

754
00:42:44.020 --> 00:42:44.660
I see your name.

755
00:42:44.660 --> 00:42:50.340
And I think of Christmas, like Feliz Navidad, you know, so go ahead.

756
00:42:50.860 --> 00:42:51.900
Oh, well, thank you.

757
00:42:51.900 --> 00:42:52.340
Kindly.

758
00:42:52.340 --> 00:42:59.260
Can I, is this okay to ask a good time to ask the question about I'm writing

759
00:42:59.260 --> 00:43:04.620
with someone else and they can see my manuscript, but we don't have an

760
00:43:04.620 --> 00:43:07.340
agreement as a coach, talk about it.

761
00:43:07.340 --> 00:43:07.500
Sure.

762
00:43:07.500 --> 00:43:07.900
Why not?

763
00:43:08.060 --> 00:43:09.100
This will be helpful for people.

764
00:43:09.100 --> 00:43:12.780
So hypothetically, I have a, a wonderful book coach.

765
00:43:13.340 --> 00:43:17.780
Um, one of the pieces of software and tools that she uses is where she can get in.

766
00:43:17.780 --> 00:43:18.460
I can get in.

767
00:43:18.460 --> 00:43:20.260
This is my manuscript.

768
00:43:20.580 --> 00:43:23.220
We don't have an agreement to protect my ideas.

769
00:43:23.620 --> 00:43:26.140
Um, but I trust her because she's kingdom.

770
00:43:26.740 --> 00:43:28.940
Is this, I saw the face.

771
00:43:28.940 --> 00:43:29.140
Okay.

772
00:43:29.140 --> 00:43:29.340
Okay.

773
00:43:29.340 --> 00:43:29.580
Okay.

774
00:43:29.860 --> 00:43:30.020
Yeah.

775
00:43:30.020 --> 00:43:30.180
Yeah.

776
00:43:30.180 --> 00:43:30.340
Yeah.

777
00:43:37.620 --> 00:43:38.860
What are the options?

778
00:43:39.140 --> 00:43:42.660
Because I don't think either one of us is really in a position to get a lawyer at

779
00:43:42.660 --> 00:43:47.860
this time, but what are the options for two ladies in such a situation?

780
00:43:48.460 --> 00:43:48.700
Yeah.

781
00:43:48.700 --> 00:43:52.940
So theoretically these two amazing, brilliant people coming together and one

782
00:43:52.940 --> 00:43:56.140
person starting out with a version of the book, the other person's coming in and

783
00:43:56.140 --> 00:44:00.220
doing editing is the second person contributing, or are they just doing

784
00:44:00.220 --> 00:44:05.860
edits to what's already there and not really contributing edits, edits.

785
00:44:06.540 --> 00:44:06.860
All right.

786
00:44:06.860 --> 00:44:10.860
So here's the thing is that copyrights really fall into the right of the

787
00:44:10.860 --> 00:44:13.540
creator of the artistic work.

788
00:44:13.580 --> 00:44:14.060
Right.

789
00:44:14.420 --> 00:44:23.300
So if I write, um, if I write a poem and then my wife sees it and she laughs and

790
00:44:23.300 --> 00:44:27.580
after she's done laughing, she like changes like one or two words because

791
00:44:27.580 --> 00:44:29.220
it's grammatically incorrect.

792
00:44:29.780 --> 00:44:31.380
She didn't contribute to it.

793
00:44:31.500 --> 00:44:31.860
Right.

794
00:44:31.860 --> 00:44:36.780
I'm still the, the copyright owner because I'm the one who created the original work.

795
00:44:37.180 --> 00:44:41.420
Now, if instead she looks at it and then at the ending of it, instead of it says,

796
00:44:42.220 --> 00:44:46.940
and therefore, and therefore, um, and therefore I sit on the hill and I adore.

797
00:44:47.260 --> 00:44:54.220
So instead of that, she says she changes it to, um, and therefore after climbing

798
00:44:54.220 --> 00:44:57.300
on the mountain, I snore something like that.

799
00:44:57.300 --> 00:44:57.700
Right.

800
00:44:58.180 --> 00:44:59.180
She changed it to that.

801
00:44:59.220 --> 00:45:00.060
That's different.

802
00:45:00.960 --> 00:45:07.200
from my original work, right? It's even though she's editing, she's kind of contributing.

803
00:45:08.080 --> 00:45:14.240
And so therefore, that's when you start to get into a sticky area of who's the true copyright

804
00:45:14.240 --> 00:45:22.480
owner, right? Now it's like, well, the true copyright owner might actually be both, you know,

805
00:45:22.480 --> 00:45:30.320
because she added a line to my poem. So this is why when I coach people on, like, I'm not just an

806
00:45:30.320 --> 00:45:35.200
IP attorney for like 25 years and been doing litigation, prosecution, everything. I also

807
00:45:35.200 --> 00:45:41.680
mentor people, right? So people that are in businesses, people that are running organizations,

808
00:45:41.680 --> 00:45:47.360
they're thinking, well, I don't know what in the world I own. And I'm going to this meeting, Peter,

809
00:45:47.360 --> 00:45:52.880
you got to tell me, how do I go to this meeting with this software designer? And I'll say to them,

810
00:45:52.880 --> 00:45:56.800
well, you've got to get an agreement that says they assign all right title and interest for the code

811
00:45:57.440 --> 00:46:02.000
over to you before they start to work. Because if they start to work, they're the copyright owner.

812
00:46:02.560 --> 00:46:08.720
So now when you buy the software, you don't own the code. You own the graphical user interface,

813
00:46:08.720 --> 00:46:14.720
and you own the software portion that you're interacting with. And yeah, you spent $85,000

814
00:46:14.720 --> 00:46:20.080
on it, but you don't own the code. So now what happens is after a year, the law and cause of

815
00:46:20.080 --> 00:46:23.520
software company says, hey, do you want to renew your license? And you say, what license?

816
00:46:24.400 --> 00:46:30.240
And they say, well, the license for the code that you've been using. And you say, I spent $85,000

817
00:46:30.240 --> 00:46:37.360
with you to obtain this thing. What do you mean? Like, what are you talking about? And they say,

818
00:46:37.440 --> 00:46:42.640
it's simple. I own the copyright. That $65 piece of paper

819
00:46:44.800 --> 00:46:50.880
results in you having to renew a license. So in your situation, you need to make it clear

820
00:46:50.880 --> 00:46:54.560
in an agreement. And this is for all of you that are authors. You need to make it clear

821
00:46:55.440 --> 00:47:00.080
in your agreement with anybody who is a copywriter, anybody who is editing your documents.

822
00:47:00.080 --> 00:47:08.320
Get it in writing up front that if they in any way contribute to the legal work, the final book,

823
00:47:08.320 --> 00:47:13.280
the final manuscript, that they hereby assign all right, title, and interest

824
00:47:14.000 --> 00:47:21.040
under copyright law to you. Like, get it in writing right up front. Don't allow them to do

825
00:47:21.040 --> 00:47:28.000
editing and then all of a sudden say, you know, I kind of feel like I added a lot to that book here.

826
00:47:28.560 --> 00:47:34.720
And by law, since I did add, you know, even a few lines to the book, I am an author.

827
00:47:35.920 --> 00:47:41.040
Now, why do I say that? Because the authors have a 100% interest in the work.

828
00:47:43.360 --> 00:47:48.400
That's scary. Like, guys, this is scary stuff. If you're writing books, and you're getting paid

829
00:47:48.400 --> 00:47:55.280
$50,000 for a book or $150,000 for a three series or whatever it is. And you realize that the person

830
00:47:55.280 --> 00:48:01.840
who has been reviewing and editing your content added some new stuff to it, and you agreed to it.

831
00:48:01.840 --> 00:48:08.480
Yeah, that's good. Yeah. They may actually now be an author. An author has a 100% interest in the

832
00:48:08.480 --> 00:48:14.560
work. That means they could sell your rights. This is so bad, but I've seen it. They could

833
00:48:14.560 --> 00:48:22.480
sell your legal rights to a publisher without your authorization. Now, they'll be selling their legal

834
00:48:22.480 --> 00:48:27.760
rights, not your legal rights. So you'll actually have certain legal rights, but they've now locked

835
00:48:27.760 --> 00:48:36.000
certain rights in the work to a publisher that you never agreed to. And so it's just,

836
00:48:36.000 --> 00:48:41.680
it's difficulty you don't need. So for this reason, if you're going to work with somebody

837
00:48:41.680 --> 00:48:46.880
else to do editing on your books, to do ghostwriting on your books, to do anything,

838
00:48:47.520 --> 00:48:53.040
get an agreement in place right up front that says all of the editing that's done here

839
00:48:54.000 --> 00:48:57.040
is subject to the following agreement. And in the agreement, it says,

840
00:48:57.680 --> 00:49:04.240
they hereby assign our right title and interest for any copyrighted works to you or to your

841
00:49:04.240 --> 00:49:10.320
organization. And you might even want some language in there saying, look, they don't have

842
00:49:10.320 --> 00:49:16.880
the right to add their own storyline or do modifications to the text. They're only editing

843
00:49:16.880 --> 00:49:23.040
it grammatically. Okay. So that's the way I would, I know that's a long answer, but I know there's a

844
00:49:23.040 --> 00:49:28.800
lot of authors in here. Is there a special form or a place we can get a special form?

845
00:49:28.800 --> 00:49:34.160
No, I would speak to an attorney to get that, like make sure, because then when you have one of them,

846
00:49:34.160 --> 00:49:39.120
here's the thing, things like non-disclosure agreements, things like the form I just talked

847
00:49:39.120 --> 00:49:44.800
about, these are things that you can use multiple times with different parties. So do it once,

848
00:49:44.800 --> 00:49:50.560
get it done right the first time, and then you can modify the document for each other party,

849
00:49:50.560 --> 00:49:55.120
right? If you have a non-disclosure agreement, what a lot of people don't realize is in an NDA,

850
00:49:56.000 --> 00:49:59.680
you shouldn't just have an NDA, you should have a non-compete also.

851
00:50:00.000 --> 00:50:04.480
So if I meet with Judy and Judy Miller is like really gifted

852
00:50:04.480 --> 00:50:08.360
and I go and I sit down with Judy and I say, you know what?

853
00:50:08.360 --> 00:50:10.160
I'm gonna disclose this thing to Judy

854
00:50:10.160 --> 00:50:14.480
and I'm gonna have her sign an NDA, right?

855
00:50:14.480 --> 00:50:17.680
And so Judy happily signs the NDA.

856
00:50:17.680 --> 00:50:19.880
But then three weeks from now,

857
00:50:19.880 --> 00:50:23.600
she's starting a company competing against me.

858
00:50:23.600 --> 00:50:27.040
So she's agreed not to disclose what I've said,

859
00:50:27.040 --> 00:50:29.560
but she's now taken what I've told her

860
00:50:29.560 --> 00:50:32.440
and building a company that's kind of founded

861
00:50:32.440 --> 00:50:34.400
on the very principles of what I'm doing

862
00:50:34.400 --> 00:50:37.840
because I never had her sign a non-compete, you see?

863
00:50:37.840 --> 00:50:40.960
So NDAs and NCAs work together.

864
00:50:40.960 --> 00:50:44.200
This is why it's very valuable to speak to an attorney

865
00:50:44.200 --> 00:50:45.680
when you're doing a certain thing.

866
00:50:45.680 --> 00:50:48.540
Now, you may do that thing multiple times,

867
00:50:48.540 --> 00:50:50.940
in which case do it right the first time

868
00:50:50.940 --> 00:50:52.320
and then you can modify it.

869
00:50:52.320 --> 00:50:55.040
And what you do is you just speak to the attorney and say,

870
00:50:55.040 --> 00:50:56.400
here's the modified document.

871
00:50:56.400 --> 00:50:58.640
Can you just glance over this for like a few minutes

872
00:50:58.640 --> 00:51:00.840
and tell me, make sure I did it right?

873
00:51:00.840 --> 00:51:03.760
That's the difference between a $1,000 bill

874
00:51:03.760 --> 00:51:06.800
and $150 bill, right?

875
00:51:06.800 --> 00:51:08.120
Oh, that's much better.

876
00:51:08.120 --> 00:51:09.840
Yes, thank you.

877
00:51:09.840 --> 00:51:11.000
Yeah, no problem.

878
00:51:11.000 --> 00:51:13.260
This is why, hey, Victoria, how are you?

879
00:51:13.260 --> 00:51:17.080
This is why people that go through this challenge,

880
00:51:17.080 --> 00:51:18.120
like literally you'll see,

881
00:51:18.120 --> 00:51:20.720
they'll publish these reports saying

882
00:51:20.720 --> 00:51:24.080
they've saved thousands of dollars within months,

883
00:51:24.080 --> 00:51:27.280
literally because that's how you do business.

884
00:51:27.600 --> 00:51:29.240
When people work with attorneys,

885
00:51:29.240 --> 00:51:31.020
I'm just gonna add this as an aside real quick

886
00:51:31.020 --> 00:51:32.420
and then we'll jump back in.

887
00:51:34.040 --> 00:51:37.820
How many people here, when you went to buy a house,

888
00:51:39.040 --> 00:51:41.260
you saw the price and you said, I'll take it.

889
00:51:41.260 --> 00:51:42.320
Just raise your hand.

890
00:51:44.120 --> 00:51:45.380
Really, nobody?

891
00:51:46.880 --> 00:51:47.720
Nobody?

892
00:51:48.560 --> 00:51:49.380
Is that right?

893
00:51:49.380 --> 00:51:50.680
Oh, Nick did.

894
00:51:50.680 --> 00:51:52.660
Okay, fine, Nick, fine.

895
00:51:54.120 --> 00:51:56.960
But the whole point being it's a rare situation

896
00:51:57.640 --> 00:51:58.480
when people do that.

897
00:51:58.480 --> 00:52:00.800
But usually when people approach attorneys,

898
00:52:00.800 --> 00:52:02.320
it's totally different.

899
00:52:02.320 --> 00:52:04.520
When they approach attorneys, they just say,

900
00:52:04.520 --> 00:52:06.260
okay, whatever the attorney says,

901
00:52:06.260 --> 00:52:07.640
they don't check on budgets,

902
00:52:07.640 --> 00:52:09.840
they don't check on what the project costs,

903
00:52:09.840 --> 00:52:10.800
they don't check on anything.

904
00:52:10.800 --> 00:52:14.800
They just say, here's my situation and you just handle it.

905
00:52:14.800 --> 00:52:17.120
And then they get bill after bill after bill

906
00:52:17.120 --> 00:52:18.900
and they have no idea what's going on

907
00:52:18.900 --> 00:52:20.080
and they just pay the bills.

908
00:52:20.080 --> 00:52:21.640
And I see heads going up and down.

909
00:52:21.640 --> 00:52:24.280
Because I know because, you know,

910
00:52:24.280 --> 00:52:26.560
I coach people in understanding these legal theories

911
00:52:27.160 --> 00:52:29.040
so they don't end up spending more money than they need to.

912
00:52:29.040 --> 00:52:31.600
Okay, so all of that basically to say,

913
00:52:31.600 --> 00:52:33.900
first of all, to answer your question, Felisa,

914
00:52:34.880 --> 00:52:35.980
you may have a situation

915
00:52:35.980 --> 00:52:37.440
where you've got another author there.

916
00:52:37.440 --> 00:52:39.720
Check and make sure that that doesn't happen.

917
00:52:39.720 --> 00:52:41.120
And if you're entering into agreement

918
00:52:41.120 --> 00:52:42.840
with another person to edit your book,

919
00:52:42.840 --> 00:52:44.280
make sure you got an agreement with them

920
00:52:44.280 --> 00:52:47.360
saying that if they have any creative works in your book

921
00:52:47.360 --> 00:52:48.280
that they're contributing,

922
00:52:48.280 --> 00:52:50.760
they hereby assign our right title and interest over to you,

923
00:52:50.760 --> 00:52:52.800
that will notify the entire issue.

924
00:52:52.800 --> 00:52:54.280
So then they can't do anything.

925
00:52:54.280 --> 00:52:57.120
Like you don't have to worry about anything, okay?

926
00:52:57.120 --> 00:52:59.280
All right, let me jump back in here.

927
00:52:59.280 --> 00:53:04.280
Let me talk a little bit about the copyright notice.

928
00:53:04.480 --> 00:53:07.120
Do you guys know what I mean by the copyright notice?

929
00:53:07.120 --> 00:53:09.240
I see a few people, yes, a few people, no.

930
00:53:09.240 --> 00:53:11.680
All right, okay, let me explain something to you.

931
00:53:15.440 --> 00:53:18.240
The copyright notice, the way it's supposed to look

932
00:53:18.240 --> 00:53:23.080
is circle C, the year,

933
00:53:23.080 --> 00:53:25.500
and then the owner of the copyright, okay?

934
00:53:27.120 --> 00:53:31.040
The copyright notice is not supposed to look like

935
00:53:31.040 --> 00:53:36.040
circle C, copyright, the year,

936
00:53:36.200 --> 00:53:37.240
and then the person who owns it.

937
00:53:37.240 --> 00:53:40.040
Because that's essentially saying copyright, copyright.

938
00:53:40.920 --> 00:53:43.600
Okay, so people that are in the legal profession

939
00:53:43.600 --> 00:53:45.500
kind of laugh when they see that

940
00:53:45.500 --> 00:53:47.600
because you're essentially saying,

941
00:53:47.600 --> 00:53:49.440
hi, my name's Peter Peter.

942
00:53:49.440 --> 00:53:51.740
You know, it's like, no, your name's Peter.

943
00:53:51.740 --> 00:53:54.220
So in the copyright realm, you just use a circle C,

944
00:53:54.220 --> 00:53:56.980
or if you don't wanna use a circle C,

945
00:53:56.980 --> 00:54:00.140
you can just write the word copyright, okay?

946
00:54:00.140 --> 00:54:02.340
So do one or the other.

947
00:54:02.340 --> 00:54:04.180
Now, legally, you're not gonna get in trouble

948
00:54:04.180 --> 00:54:07.260
if you do both, it just looks funny, okay?

949
00:54:07.260 --> 00:54:09.620
Now, after that, you're putting the year

950
00:54:09.620 --> 00:54:13.400
in which you created some kind of new work.

951
00:54:13.400 --> 00:54:16.380
So if you have a website, and in 2020,

952
00:54:16.380 --> 00:54:18.160
you edited your website,

953
00:54:18.160 --> 00:54:22.120
but you haven't edited your website in 2021 and 2022,

954
00:54:22.120 --> 00:54:26.800
then it wouldn't make sense for you to have 2020-2022,

955
00:54:26.800 --> 00:54:29.080
because you've added nothing to your website.

956
00:54:29.080 --> 00:54:30.360
There's nothing new in it.

957
00:54:32.680 --> 00:54:34.760
So the year that you're listing

958
00:54:34.760 --> 00:54:36.880
is a year that you added something new.

959
00:54:37.720 --> 00:54:42.340
Now, if you modify your website in 2021 and in 2022,

960
00:54:42.340 --> 00:54:46.840
then by all means, have 2020-2022,

961
00:54:46.840 --> 00:54:47.840
because those are the years

962
00:54:47.840 --> 00:54:50.060
that you have edited to the website.

963
00:54:50.960 --> 00:54:52.280
So on the bottom of your website,

964
00:54:52.280 --> 00:54:54.880
every single person here should have a copyright notice.

965
00:54:54.880 --> 00:54:56.520
If anybody's got a funnel,

966
00:54:56.520 --> 00:54:59.240
every single person here should have a copyright notice.

967
00:54:59.240 --> 00:55:00.280
I can't tell you how.

968
00:55:00.000 --> 00:55:03.720
How many times I've heard people that we all know

969
00:55:03.720 --> 00:55:06.360
who are very high-level individuals,

970
00:55:06.360 --> 00:55:08.360
who are very upset that other people are grabbing

971
00:55:08.360 --> 00:55:13.160
their funnels or grabbing their content, okay?

972
00:55:13.160 --> 00:55:15.160
Get the copyright notice on the funnel.

973
00:55:15.160 --> 00:55:16.940
Get it on the websites.

974
00:55:16.940 --> 00:55:19.680
Let people know that it is your legal right.

975
00:55:19.680 --> 00:55:24.400
Now, you don't have to use a copyright notice

976
00:55:24.400 --> 00:55:26.240
to actually have legal rights.

977
00:55:27.180 --> 00:55:28.680
There's a shocker.

978
00:55:28.680 --> 00:55:30.240
A lot of people don't know that.

979
00:55:31.280 --> 00:55:32.880
You do not, again, let me repeat.

980
00:55:32.880 --> 00:55:35.360
You don't actually have to have a copyright notice

981
00:55:35.360 --> 00:55:37.720
on your website to actually be able to say,

982
00:55:37.720 --> 00:55:39.440
I have rights under copyright law.

983
00:55:39.440 --> 00:55:41.680
The reason why you're doing it is to make sure

984
00:55:41.680 --> 00:55:44.300
that people know so that people will back off.

985
00:55:45.200 --> 00:55:47.120
But there's no requirement by law for you

986
00:55:47.120 --> 00:55:49.960
to actually have the notice on before you tell somebody,

987
00:55:49.960 --> 00:55:51.160
hey, that's my material.

988
00:55:51.160 --> 00:55:52.580
You don't have to do that.

989
00:55:52.580 --> 00:55:54.620
Now, the third part of the notice,

990
00:55:55.460 --> 00:55:58.980
which I told you was the name of the owner.

991
00:55:58.980 --> 00:56:01.480
So let me take a moment here and talk about this.

992
00:56:01.480 --> 00:56:05.500
We touched base in VIP two days ago

993
00:56:05.500 --> 00:56:07.980
about ownership of IP, all right?

994
00:56:07.980 --> 00:56:10.660
So I wanted to bring this issue here to all of you.

995
00:56:12.300 --> 00:56:16.780
There are pluses and minuses to having IP in your name

996
00:56:16.780 --> 00:56:18.540
and pluses and minuses to having it

997
00:56:18.540 --> 00:56:20.180
in the name of your entity,

998
00:56:20.180 --> 00:56:23.080
meaning like an LLC or whatever it is,

999
00:56:23.080 --> 00:56:24.780
whatever company you have, okay?

1000
00:56:26.400 --> 00:56:28.500
If you have the IP in your name,

1001
00:56:29.480 --> 00:56:32.600
there is a chance that people that wanna assert rights

1002
00:56:32.600 --> 00:56:35.340
against the IP are gonna see that it's in your name

1003
00:56:35.340 --> 00:56:37.800
and sue you directly, all right?

1004
00:56:37.800 --> 00:56:40.400
Now, hopefully you have an LLC that can shelter you

1005
00:56:40.400 --> 00:56:43.080
or some kind of other entity that can shelter you.

1006
00:56:43.080 --> 00:56:46.360
But the point being, if it's only linked to you,

1007
00:56:46.360 --> 00:56:51.360
there's only one person they can punish, which is you, okay?

1008
00:56:51.580 --> 00:56:53.720
So that's one negative,

1009
00:56:53.720 --> 00:56:57.940
but there's also a huge positive to keeping it in your name.

1010
00:56:58.960 --> 00:57:01.040
If you have an entity or a company

1011
00:57:01.040 --> 00:57:05.280
and the company has multiple members who run the company,

1012
00:57:05.280 --> 00:57:07.600
meaning owners of the company,

1013
00:57:07.600 --> 00:57:11.320
if you take that IP and you make it owned by the entity,

1014
00:57:11.320 --> 00:57:15.600
you may lose the rights to dictate what happens

1015
00:57:15.600 --> 00:57:16.660
with your own IP.

1016
00:57:18.360 --> 00:57:20.120
Let's say you have an NFT portfolio,

1017
00:57:20.120 --> 00:57:21.520
or even let's make it simple,

1018
00:57:21.520 --> 00:57:23.720
because some people don't know what NFTs are.

1019
00:57:23.720 --> 00:57:25.800
Let's imagine that you have a book

1020
00:57:25.800 --> 00:57:29.560
and the book is a bestseller and you say, you know what?

1021
00:57:29.560 --> 00:57:31.400
I wrote this book, but I'm gonna assign it

1022
00:57:31.400 --> 00:57:34.440
to ABC Publishing.

1023
00:57:34.440 --> 00:57:37.100
And ABC Publishing has three owners

1024
00:57:37.100 --> 00:57:40.320
and you're a 25% owner within the company.

1025
00:57:40.320 --> 00:57:43.520
Or let's just say you're a 33% owner, that's fine.

1026
00:57:43.520 --> 00:57:45.320
33% owner, okay?

1027
00:57:45.320 --> 00:57:48.980
But you don't have decisive rights over

1028
00:57:48.980 --> 00:57:51.860
or decision rights over what happens within the company

1029
00:57:51.860 --> 00:57:53.700
because you're one owner.

1030
00:57:53.700 --> 00:57:55.500
Everybody has to come to agreement

1031
00:57:56.460 --> 00:57:57.740
as to what's gonna happen.

1032
00:57:57.740 --> 00:57:59.900
Because you assigned all right title and interest

1033
00:57:59.900 --> 00:58:03.980
to the company, you essentially now no longer have

1034
00:58:03.980 --> 00:58:08.080
legal rights under copyright law to your own book.

1035
00:58:08.080 --> 00:58:08.980
Do you see that?

1036
00:58:09.840 --> 00:58:10.940
Does that make sense?

1037
00:58:12.180 --> 00:58:14.340
This is a really important issue.

1038
00:58:14.340 --> 00:58:17.940
Think of trademarks, think of patents,

1039
00:58:17.940 --> 00:58:19.760
think of owning the IP.

1040
00:58:19.760 --> 00:58:23.080
If you assign all right title and interest to an entity,

1041
00:58:23.080 --> 00:58:24.620
you lose the rights.

1042
00:58:26.140 --> 00:58:28.140
Now you may think to yourself, well, what do I,

1043
00:58:28.140 --> 00:58:29.680
I could just assign it back to myself.

1044
00:58:29.680 --> 00:58:33.260
Well, no, because as an owner of a business,

1045
00:58:33.260 --> 00:58:35.740
you have an obligation to do what's in the best interest

1046
00:58:35.740 --> 00:58:37.340
of the business, not you.

1047
00:58:37.340 --> 00:58:39.260
So if you assign it over to the business,

1048
00:58:39.260 --> 00:58:41.780
then all of a sudden you go, well, you know,

1049
00:58:41.780 --> 00:58:43.340
these rights are really important to me.

1050
00:58:43.340 --> 00:58:45.860
So I think I'm gonna assign them back to me.

1051
00:58:45.860 --> 00:58:49.500
Well, congratulations, you just violated the code

1052
00:58:49.500 --> 00:58:52.140
associated with running your business in the first place.

1053
00:58:52.140 --> 00:58:55.260
You just acted in a manner that's contrary

1054
00:58:55.260 --> 00:58:56.960
to being an owner of the business.

1055
00:58:57.900 --> 00:59:02.500
Instead, you took a brand new car that belongs

1056
00:59:02.500 --> 00:59:03.740
to the company and said, you know what?

1057
00:59:03.740 --> 00:59:05.060
I wanna own the car myself.

1058
00:59:05.060 --> 00:59:06.500
So I'm gonna assign it to myself.

1059
00:59:06.500 --> 00:59:08.600
How is that in the better interest of the company?

1060
00:59:08.600 --> 00:59:09.980
It's not.

1061
00:59:09.980 --> 00:59:14.980
So you're now in violation of the formation documents

1062
00:59:15.140 --> 00:59:16.900
of the very company that you created.

1063
00:59:16.900 --> 00:59:20.140
So all of this basically to say to you,

1064
00:59:20.140 --> 00:59:22.800
sometimes it's better to keep rights to yourself.

1065
00:59:24.020 --> 00:59:26.620
One of the pluses in keeping the rights in your own name

1066
00:59:26.620 --> 00:59:28.600
is that instead of assigning it to the company,

1067
00:59:28.600 --> 00:59:30.300
you can license it to the company.

1068
00:59:31.960 --> 00:59:32.980
There's an option.

1069
00:59:32.980 --> 00:59:35.620
So you can have a trademark and license,

1070
00:59:35.620 --> 00:59:37.640
give a non-exclusive license to the company

1071
00:59:37.640 --> 00:59:42.420
to use that trademark or that patent or that book, right?

1072
00:59:42.420 --> 00:59:46.300
By doing that, you remain invaluable to the company.

1073
00:59:47.860 --> 00:59:50.340
That means if anybody ever buys the company,

1074
00:59:50.340 --> 00:59:53.780
they don't have the rights to the IP, you do.

1075
00:59:53.780 --> 00:59:58.180
So they have to talk to you before they can do anything.

1076
00:59:58.180 --> 01:00:00.020
That's how you increase your value.

1077
01:00:00.000 --> 01:00:03.480
with IP, OK?

1078
01:00:03.480 --> 01:00:05.120
Keep the car in your own name.

1079
01:00:05.120 --> 01:00:06.520
Don't assign it to the company.

1080
01:00:06.520 --> 01:00:08.760
Otherwise, the company, when the company is sold,

1081
01:00:08.760 --> 01:00:10.600
somebody else owns the car.

1082
01:00:10.600 --> 01:00:14.260
Just license the car over to the company.

1083
01:00:14.260 --> 01:00:16.640
Now when somebody else comes over, they're going to say,

1084
01:00:16.640 --> 01:00:17.960
well, hold it, who owns the car?

1085
01:00:17.960 --> 01:00:19.560
Oh, Sean owns the car.

1086
01:00:19.560 --> 01:00:21.720
OK, well, if Sean owns the car, we're

1087
01:00:21.720 --> 01:00:23.360
going to have to talk to Sean because we

1088
01:00:23.360 --> 01:00:26.160
wanted our hands on that car.

1089
01:00:26.160 --> 01:00:28.000
It's the same thing with patents, trademarks,

1090
01:00:28.000 --> 01:00:29.120
and copyrights.

1091
01:00:29.880 --> 01:00:32.040
It's just an asset that you can't touch.

1092
01:00:32.040 --> 01:00:35.920
It's an intangible asset versus a tangible asset like a car,

1093
01:00:35.920 --> 01:00:36.640
OK?

1094
01:00:36.640 --> 01:00:37.520
Does that make sense?

1095
01:00:37.520 --> 01:00:38.480
Does that help you guys?

1096
01:00:38.480 --> 01:00:40.120
Do you guys understand that?

1097
01:00:40.120 --> 01:00:42.120
Understanding that principle will

1098
01:00:42.120 --> 01:00:44.240
make you invaluable to a company,

1099
01:00:44.240 --> 01:00:46.880
even to a company that you create.

1100
01:00:46.880 --> 01:00:50.200
Because if you create a company and you have a partner

1101
01:00:50.200 --> 01:00:52.320
and it's up to both of you to make decisions

1102
01:00:52.320 --> 01:00:54.640
on behalf of the company, your partner

1103
01:00:54.640 --> 01:00:56.440
may not agree with you on something.

1104
01:00:56.440 --> 01:00:59.400
And if you don't own or write title and interest to the IP,

1105
01:00:59.400 --> 01:01:03.640
you may have just lost your IP, even though chances

1106
01:01:03.640 --> 01:01:06.320
are you paid for the IP, all right?

1107
01:01:06.320 --> 01:01:08.560
Now another plus, I'll just give you one more thing.

1108
01:01:08.560 --> 01:01:11.000
Another plus in assigning it to the company

1109
01:01:11.000 --> 01:01:14.880
is that now it becomes a business expense.

1110
01:01:14.880 --> 01:01:15.680
Think about that.

1111
01:01:15.680 --> 01:01:17.680
So now there's a tax write-off associated

1112
01:01:17.680 --> 01:01:20.360
with a business expense, right?

1113
01:01:20.360 --> 01:01:22.800
Just like this training here that we're doing here.

1114
01:01:22.800 --> 01:01:25.640
You guys should be listing this as educational.

1115
01:01:25.680 --> 01:01:27.280
This is educational for your business.

1116
01:01:27.280 --> 01:01:28.960
You should be writing this off.

1117
01:01:28.960 --> 01:01:30.000
Talk to your accountants.

1118
01:01:30.000 --> 01:01:32.240
The money that you spend on a challenge,

1119
01:01:32.240 --> 01:01:34.480
the money that you spend on VIP,

1120
01:01:34.480 --> 01:01:37.800
the money that you spend on anything else that we do,

1121
01:01:37.800 --> 01:01:39.720
you should be writing it off.

1122
01:01:39.720 --> 01:01:41.520
Like that's education.

1123
01:01:41.520 --> 01:01:42.640
I'm in a mastermind.

1124
01:01:42.640 --> 01:01:44.400
Last year, I was in a mastermind.

1125
01:01:44.400 --> 01:01:46.240
Spent $50,000 on that.

1126
01:01:47.240 --> 01:01:50.560
That's an item under higher education.

1127
01:01:50.560 --> 01:01:52.480
So get to know how this system works.

1128
01:01:52.480 --> 01:01:54.680
Talk to your accountants, okay?

1129
01:01:54.680 --> 01:01:58.040
All right, let me cover one more thing for you.

1130
01:01:59.760 --> 01:02:02.000
We kind of talked about Facebook.

1131
01:02:03.680 --> 01:02:05.760
So I just want to make sure you guys understand

1132
01:02:05.760 --> 01:02:07.440
how Facebook really works.

1133
01:02:08.400 --> 01:02:11.200
Let me talk about the requirements for a copyright

1134
01:02:11.200 --> 01:02:12.680
before we close for today.

1135
01:02:15.800 --> 01:02:17.440
Yeah, I think I'm going to do something for you guys.

1136
01:02:17.440 --> 01:02:19.760
All right, so I don't know if you guys can tell,

1137
01:02:19.760 --> 01:02:21.320
but I really enjoy this, all right?

1138
01:02:21.320 --> 01:02:22.600
Like I like doing this.

1139
01:02:23.600 --> 01:02:25.320
I enjoy the interaction.

1140
01:02:25.320 --> 01:02:27.360
I like the people who are jumping in.

1141
01:02:27.360 --> 01:02:29.360
So what I'm going to do is I'm going to add something

1142
01:02:29.360 --> 01:02:30.800
for all of you for free.

1143
01:02:33.400 --> 01:02:36.640
I was thinking about this, but I think I'm going to do it.

1144
01:02:36.640 --> 01:02:39.000
So on Monday, all right?

1145
01:02:39.000 --> 01:02:40.640
You don't have to partake,

1146
01:02:40.640 --> 01:02:42.040
but I'm going to throw this in for you.

1147
01:02:42.040 --> 01:02:44.400
On Monday at seven o'clock,

1148
01:02:44.400 --> 01:02:46.840
I'm going to do a live training for all of you

1149
01:02:46.840 --> 01:02:49.680
on searching logos, okay?

1150
01:02:49.720 --> 01:02:54.240
So any of you that have companies that you're thinking,

1151
01:02:54.240 --> 01:02:58.880
whoa, how do I know if this logo is owned by somebody else?

1152
01:02:58.880 --> 01:03:01.440
Like how do I, because when you do a trademark search,

1153
01:03:01.440 --> 01:03:03.520
how many of you enjoyed the trademark search day

1154
01:03:03.520 --> 01:03:04.840
when we did that?

1155
01:03:04.840 --> 01:03:05.680
That helpful?

1156
01:03:05.680 --> 01:03:08.800
Okay, but you notice how when we search, we look for words?

1157
01:03:09.880 --> 01:03:12.160
So how in the world do you search for images?

1158
01:03:13.480 --> 01:03:18.480
See, I'll reveal that to you on Monday at seven o'clock, okay?

1159
01:03:18.600 --> 01:03:21.760
I'm going to do a session just on that for all of you.

1160
01:03:21.760 --> 01:03:22.960
That was not included.

1161
01:03:22.960 --> 01:03:24.000
I'm just throwing it in there

1162
01:03:24.000 --> 01:03:27.560
because I know a number of you have companies with logos.

1163
01:03:27.560 --> 01:03:31.080
So on Monday at seven o'clock, oh, you're welcome guys.

1164
01:03:31.080 --> 01:03:33.400
On Monday at seven o'clock, I'm going to do that for you.

1165
01:03:33.400 --> 01:03:34.800
Live training.

1166
01:03:34.800 --> 01:03:36.120
We're going to do live.

1167
01:03:36.120 --> 01:03:38.000
I'm going to share my screen

1168
01:03:38.000 --> 01:03:40.440
and you'll be able to see how exactly

1169
01:03:40.440 --> 01:03:43.000
to do a trademark search for logos, okay?

1170
01:03:43.000 --> 01:03:44.400
So we'll do that on Monday.

1171
01:03:44.400 --> 01:03:47.080
All right, let me cover one last thing for you

1172
01:03:47.080 --> 01:03:51.400
and then we will shut down and VIP will go into more detail.

1173
01:03:51.400 --> 01:03:54.040
But let me just explain something for you real quick.

1174
01:03:55.080 --> 01:03:57.040
All right, for copyrights,

1175
01:03:57.040 --> 01:04:01.600
there is a requirement of it to be an original work.

1176
01:04:01.600 --> 01:04:03.600
That means again, you can't take something

1177
01:04:03.600 --> 01:04:05.040
that's out there and modify it.

1178
01:04:05.040 --> 01:04:05.880
You can't do that.

1179
01:04:05.880 --> 01:04:06.960
That's not an original work.

1180
01:04:06.960 --> 01:04:10.280
That's considered a derivative, okay?

1181
01:04:10.280 --> 01:04:12.520
There has to be some kind of minimum level

1182
01:04:12.520 --> 01:04:15.120
of creativity to it.

1183
01:04:15.120 --> 01:04:17.160
It also has to be fixed.

1184
01:04:17.160 --> 01:04:21.280
Like it can't be this theoretical thing in your head.

1185
01:04:21.280 --> 01:04:23.440
Like if you come up with a story in your head,

1186
01:04:23.440 --> 01:04:24.920
that's not a copyright.

1187
01:04:24.920 --> 01:04:26.680
You can't say, hey, get out of my head.

1188
01:04:26.680 --> 01:04:28.200
You're violating my copyrights.

1189
01:04:28.200 --> 01:04:29.840
That's copyright infringement, right?

1190
01:04:29.840 --> 01:04:32.760
No, mine readers are not committing copyright infringement.

1191
01:04:32.760 --> 01:04:34.720
Just so you understand, okay?

1192
01:04:34.720 --> 01:04:37.680
It's the copyright is when it's fixed.

1193
01:04:37.680 --> 01:04:40.160
You put it in a book, now it's fixed.

1194
01:04:40.160 --> 01:04:41.800
That's protectable under copyright law.

1195
01:04:41.800 --> 01:04:43.360
So it has to be fixed.

1196
01:04:43.360 --> 01:04:45.920
If you have a song, it has to be recorded.

1197
01:04:45.920 --> 01:04:48.160
The recording is fixed.

1198
01:04:48.160 --> 01:04:49.840
That now is protectable.

1199
01:04:49.840 --> 01:04:52.400
If you have a video, it has to be recorded, right?

1200
01:04:52.400 --> 01:04:56.240
You can't just start dancing and then say,

1201
01:04:56.240 --> 01:04:57.080
oh, it's protected.

1202
01:04:57.080 --> 01:04:58.640
It's like, no, it has to be fixed.

1203
01:04:58.640 --> 01:05:00.240
Something has to be recorded.

1204
01:05:00.000 --> 01:05:02.480
something has to be created, okay?

1205
01:05:02.480 --> 01:05:05.720
And again, you don't own ideas.

1206
01:05:05.720 --> 01:05:08.400
It has, again, it has to be fixed.

1207
01:05:08.400 --> 01:05:11.120
That should alleviate a number of your questions

1208
01:05:11.120 --> 01:05:13.800
because I remember seeing a number of questions

1209
01:05:13.800 --> 01:05:16.000
about is this protectable by copyright?

1210
01:05:16.000 --> 01:05:18.120
Is that protectable by copyright?

1211
01:05:18.120 --> 01:05:20.520
Number one, it has to be original.

1212
01:05:20.520 --> 01:05:23.040
Number two, it has to be fixed, okay?

1213
01:05:23.040 --> 01:05:27.400
That level of originality, that's where people get stuck.

1214
01:05:28.400 --> 01:05:30.560
So I'm gonna give you an example

1215
01:05:31.720 --> 01:05:33.240
and it's kind of a funny example.

1216
01:05:33.240 --> 01:05:34.720
I think it's kind of humorous.

1217
01:05:34.720 --> 01:05:36.640
I actually have it on my funnel.

1218
01:05:36.640 --> 01:05:39.920
So do you guys remember Vanilla Ice,

1219
01:05:39.920 --> 01:05:42.040
the Ice Ice Baby song, right?

1220
01:05:42.040 --> 01:05:42.880
Yeah, right?

1221
01:05:42.880 --> 01:05:47.880
So the beat track to that, the original beat track,

1222
01:05:48.480 --> 01:05:53.480
the way it used to go was the background was

1223
01:05:53.800 --> 01:05:56.200
dum-dum-dum-dum-da-dum-dum,

1224
01:05:56.200 --> 01:05:57.920
dum-dum-dum-dum-da-dum-dum.

1225
01:05:57.920 --> 01:06:00.840
That's the beat that they used, right?

1226
01:06:00.840 --> 01:06:05.840
And what Vanilla Ice did was he changed it, apparently.

1227
01:06:07.400 --> 01:06:11.360
He says, well, we don't actually do

1228
01:06:11.360 --> 01:06:13.560
dum-dum-dum-dum-da-dum-dum,

1229
01:06:13.560 --> 01:06:15.440
dum-dum-dum-dum-da-dum-dum.

1230
01:06:15.440 --> 01:06:16.920
He actually went live with this.

1231
01:06:16.920 --> 01:06:18.280
Like you can watch the video.

1232
01:06:18.280 --> 01:06:20.080
It's absolutely hilarious.

1233
01:06:20.080 --> 01:06:23.520
He says, I didn't steal the music

1234
01:06:23.520 --> 01:06:25.480
from Queen or from David Bowie.

1235
01:06:25.480 --> 01:06:27.480
Like I didn't steal that from Under Pressure.

1236
01:06:27.480 --> 01:06:28.880
Like that's not true.

1237
01:06:30.240 --> 01:06:33.320
What I did was I came up with a creative work.

1238
01:06:33.320 --> 01:06:38.200
And the way you can tell is that my work doesn't go

1239
01:06:38.200 --> 01:06:40.400
dum-dum-dum-dum-da-dum-dum,

1240
01:06:40.400 --> 01:06:42.640
dum-dum-dum-dum-da-dum-dum.

1241
01:06:42.640 --> 01:06:45.840
My work is something very different.

1242
01:06:47.480 --> 01:06:49.120
Very, very different, guys.

1243
01:06:49.160 --> 01:06:51.120
Now pay attention because it's so different.

1244
01:06:51.120 --> 01:06:53.640
It may be too clear for you, all right?

1245
01:06:53.640 --> 01:06:55.320
So this is what Vanilla Ice does.

1246
01:06:57.080 --> 01:06:59.120
Dum-dum-dum-dum-da-dum-dum,

1247
01:06:59.120 --> 01:07:01.360
dum-dum-dum-dum-da-dum-dum.

1248
01:07:03.320 --> 01:07:08.160
He thought that was the creative work and he got sued.

1249
01:07:09.440 --> 01:07:11.640
And he ended up, gosh, I don't remember what,

1250
01:07:11.640 --> 01:07:13.760
I think he forked over like,

1251
01:07:15.200 --> 01:07:16.720
I don't remember how much money it was,

1252
01:07:16.720 --> 01:07:19.800
but it was like three or $4 million,

1253
01:07:19.800 --> 01:07:21.960
I think he ended up paying out of pocket.

1254
01:07:21.960 --> 01:07:24.080
So it was way up there.

1255
01:07:24.080 --> 01:07:25.920
So he didn't want to go through the court case

1256
01:07:25.920 --> 01:07:27.280
because he was going to lose anyway.

1257
01:07:27.280 --> 01:07:30.240
It's the same beat, he just added a dum.

1258
01:07:30.240 --> 01:07:31.480
And that's kind of appropriate

1259
01:07:31.480 --> 01:07:34.480
because he was kind of dumb for doing it in the first place.

1260
01:07:34.480 --> 01:07:37.240
So his adding a dum didn't help him, okay?

1261
01:07:38.120 --> 01:07:40.760
The part that he added was not appropriate.

1262
01:07:40.760 --> 01:07:43.480
So unfortunately the dum-dum added a dum

1263
01:07:43.480 --> 01:07:46.760
and therefore he ended up putting $4 million

1264
01:07:46.760 --> 01:07:47.960
into somebody else's pocket

1265
01:07:47.960 --> 01:07:50.320
so he wouldn't be liable in court.

1266
01:07:50.320 --> 01:07:51.200
And quite frankly,

1267
01:07:51.200 --> 01:07:53.960
he would have lost a lot more in a court of law

1268
01:07:53.960 --> 01:07:57.480
because that song made a lot of money, all right?

1269
01:07:58.360 --> 01:07:59.200
All right.

1270
01:07:59.200 --> 01:08:01.320
And it also damaged a lot of people's hairstyles.

1271
01:08:01.320 --> 01:08:03.200
I'm just saying, so, okay.

1272
01:08:03.200 --> 01:08:06.720
So with that, that is it for today.

1273
01:08:06.720 --> 01:08:10.080
Make sure you show up tomorrow, my friends, all right?

1274
01:08:10.080 --> 01:08:11.840
Tomorrow's a very important day.

1275
01:08:11.840 --> 01:08:14.320
We're gonna do copyright part two.

1276
01:08:14.320 --> 01:08:17.359
I'm going to be giving you an opportunity

1277
01:08:17.359 --> 01:08:19.120
that I've never given

1278
01:08:19.120 --> 01:08:21.680
since I started doing the Protector Idea Challenge.

1279
01:08:22.720 --> 01:08:24.399
It's pretty amazing.

1280
01:08:24.399 --> 01:08:27.720
So be sure you show up, okay?

1281
01:08:27.720 --> 01:08:28.720
You'll enjoy it.

1282
01:08:28.720 --> 01:08:30.200
Bless you, Elisa.

1283
01:08:32.600 --> 01:08:34.640
We see everything.

1284
01:08:34.640 --> 01:08:36.200
We see everything.

1285
01:08:37.399 --> 01:08:38.840
So bless all of you guys.

1286
01:08:38.840 --> 01:08:40.800
I'm gonna leave Larissa here.

1287
01:08:40.800 --> 01:08:44.160
We'll jump on at like 818.

1288
01:08:44.160 --> 01:08:46.120
We'll all jump in there and VIP

1289
01:08:46.120 --> 01:08:47.359
and we'll dig in more detail.

1290
01:08:47.359 --> 01:08:48.960
Now, remember in VIP,

1291
01:08:50.319 --> 01:08:51.880
I don't answer everybody's questions.

1292
01:08:51.880 --> 01:08:53.720
So just so everybody's clear,

1293
01:08:53.720 --> 01:08:56.600
we've gone over like 47 questions so far.

1294
01:08:56.600 --> 01:08:58.479
We've gone over a lot of questions.

1295
01:08:58.479 --> 01:08:59.920
So there's not a guarantee

1296
01:08:59.920 --> 01:09:03.000
that every single question is going to be answered, okay?

1297
01:09:03.000 --> 01:09:06.439
That would be like having an attorney in your pocket.

1298
01:09:06.439 --> 01:09:09.279
And I guarantee you won't get that for 290, okay?

1299
01:09:09.920 --> 01:09:14.680
But I will answer at least one question for every person.

1300
01:09:14.680 --> 01:09:16.200
So if it is a situation

1301
01:09:16.200 --> 01:09:20.200
where you haven't had a question answered at all,

1302
01:09:20.200 --> 01:09:22.560
then I'll definitely acknowledge you before other people,

1303
01:09:22.560 --> 01:09:23.399
okay?

1304
01:09:23.399 --> 01:09:24.800
But there is a kind of an agenda.

1305
01:09:24.800 --> 01:09:26.120
We go deeper in VIP

1306
01:09:26.120 --> 01:09:29.359
and I'm pretty sure everybody in VIP is having a great time.

1307
01:09:29.359 --> 01:09:32.240
So I'll see all of you there.

1308
01:09:32.240 --> 01:09:33.160
I'm gonna jump off.

1309
01:09:33.160 --> 01:09:35.600
Larissa, did you have a point?

1310
01:09:35.600 --> 01:09:36.720
Okay, I'm gonna jump off

1311
01:09:36.720 --> 01:09:39.040
so I can have a break before I jump into VIP.

1312
01:09:39.800 --> 01:09:40.640
So love you guys.

1313
01:09:40.640 --> 01:09:41.479
See you guys tomorrow.

1314
01:09:41.479 --> 01:09:43.080
Well, Peter, what time?

1315
01:09:43.080 --> 01:09:45.880
I've got 1008 your time right now.

1316
01:09:45.880 --> 01:09:46.720
Is that right?

1317
01:09:46.720 --> 01:09:47.720
No, 808, sorry.

1318
01:09:47.720 --> 01:09:49.800
Yeah, so we'll be like 818.

1319
01:09:49.800 --> 01:09:51.399
We'll start up in 10 minutes.

1320
01:09:51.399 --> 01:09:52.439
Awesome.

1321
01:09:52.439 --> 01:09:54.440
All right, see ya.

1322
01:09:54.440 --> 01:09:56.560
All right, all right.

1323
01:09:56.560 --> 01:09:59.320
Well, congratulations for finishing day three.

1324
01:10:00.000 --> 01:10:09.200
Protect Your Idea Challenge. And how are we doing, everybody? Tom, I can't answer your questions. I

1325
01:10:09.200 --> 01:10:15.920
know. Are you in the VIP, Tom? Yeah. Okay. We'll just take it on over and we'll see if we can get

1326
01:10:15.920 --> 01:10:20.400
to it. Like Peter just said, there's not any promises of hot seats because it is not legal

1327
01:10:20.400 --> 01:10:27.280
advice. But we all have, that's my green screen, we all have scenarios that other people might have

1328
01:10:27.280 --> 01:10:33.520
the same thing too. So day three, homework. What'd you get out of today? I don't remember

1329
01:10:33.520 --> 01:10:38.480
if he actually, I don't think he said homework, but you've got the copyright website, save the

1330
01:10:38.480 --> 01:10:48.800
chat. You go search around the copyrights and go live, make a post in the Facebook group and tell

1331
01:10:48.800 --> 01:10:54.160
us one of your biggest takeaway, just one from the day. Because remember, while you're listening

1332
01:10:54.160 --> 01:10:59.040
to one thing, you might be missing the next couple of sentences that somebody else got.

1333
01:10:59.040 --> 01:11:03.520
So go watch other people's lives. Go watch in the Facebook group what they're getting. This is

1334
01:11:03.520 --> 01:11:10.480
group think. This is how we learn. Some wise man said that if we can learn from the mistakes of

1335
01:11:10.480 --> 01:11:16.480
others, that's true wisdom. Or learn from others, not necessarily the mistakes, but from others

1336
01:11:16.480 --> 01:11:24.320
around us, then we don't have to learn it ourself the hard way. So. Hey, Larissa, I just also

1337
01:11:24.320 --> 01:11:28.640
dropped the VIP link in case any latecomers want to still join, because there are so many great

1338
01:11:28.640 --> 01:11:32.800
questions. And I know I missed the first two days, but I thought if anybody else still needs to get

1339
01:11:32.800 --> 01:11:38.320
those questions into Peter, not to wait to join VIP. No, it's not. It's the same link every day,

1340
01:11:38.320 --> 01:11:43.120
Tom. It's the very same link. It's good for all week. So you don't have to look for another email

1341
01:11:43.120 --> 01:11:47.840
today. It's the same email you initially got when you signed up for VIP. And if you do sign up

1342
01:11:47.840 --> 01:11:54.000
right now, just check your emails. It'll come in about a minute. Please use the same email you

1343
01:11:54.000 --> 01:12:00.080
registered for this challenge for. So there's no confusion, because sometimes people think they use

1344
01:12:00.080 --> 01:12:04.960
one and it goes to the other. And they're like, what? Because it's going to follow the same email

1345
01:12:04.960 --> 01:12:13.360
you started with. And check your spam and junk filters, if that is you. And someone's asking,

1346
01:12:13.360 --> 01:12:21.280
Teresa's asking if someone has saved the chats, you know, the notes, the chat notes,

1347
01:12:21.280 --> 01:12:25.280
which is great and fun. I'd like to drop things there. And I like to see what you guys are

1348
01:12:25.280 --> 01:12:28.880
getting. So I'm not the only one in there. But when he says things that I know you need to

1349
01:12:29.520 --> 01:12:34.160
onto, there's three little dots in the bottom of your chat. If you're on a mobile device,

1350
01:12:34.160 --> 01:12:39.360
you probably cannot save the chat. That's the way Zoom works. But if you're on a PC or a laptop,

1351
01:12:39.360 --> 01:12:44.000
or a Mac, you know, a desktop, then you should be able to save the chat.

1352
01:12:45.040 --> 01:12:50.800
Can the chats go in the guide section, please? That's at Peter's discretion. I don't save mine,

1353
01:12:50.800 --> 01:12:57.040
because when you save your own, if you ever have any private discussions and notes, like I'd have

1354
01:12:57.040 --> 01:13:01.440
to edit it. And I seriously don't have time for that. And you don't want to hear about my private

1355
01:13:01.440 --> 01:13:07.120
life that I share with Ray. Not that I share that much. That's just honesty. Cut that out there,

1356
01:13:07.120 --> 01:13:15.520
Peter, in the recording. Love you guys. She's laughing. All right, don't miss tomorrow night

1357
01:13:15.520 --> 01:13:19.280
day four. It's been great today. Thank you. I'll see you VIPs in a couple minutes.