A few years ago, probably like five years ago, I had a friend I was talking about doing
some, like, clothing line and all this stuff and he's like, Oh, I know somebody that like
works with that stuff.
So they taught me how to look up my trademark and my copyright and all that stuff and make
sure I kind of got myself together.
And like, every time we tried to talk, like they would, something would come up on their
end, something would come up on my end.
And then eventually I just stopped because it was like four meetings that ended up having
to get canceled, like last minute.
And I ended up praying.
I was like, you know what, Lord, if this is not the person that you have for me, don't
let it happen.
Don't let it work.
And I never heard from the guy again.
So probably about five, six months later, my, the same friend said to me, Hey, did you
ever end up doing any work with that guy?
And I was like, no.
And he said, good.
I ended up finding out later that he was stealing from his clients, like on the back end.
And so he was like taking portions of what they had, but you know, people are just trusting
him and kind of signing everything over to him.
So what can you really do, you know?
But I was like, it's really such a blessing on that end.
And then I was just going to try to start the stuff on my own, not really knowing, and
then it didn't really work out.
So I kind of let it sit.
And so this year I felt the need to really start getting it done.
And so I know I saw your challenge all the time, decided to actually join.
And I realized now it's like, it would have saved me millions, saved me heartache, saved
me headaches from knowing that I have now the right foundation to start all of this
with. So that's why I was.
Oh, I love it.
I love that story.
That's awesome.
I love hearing that.
Yeah, it's it's it's really unfortunate because, you know, when we don't understand a
certain area of law or like even medicine or other things, like we don't understand
this stuff. And we we basically are we're putting ourselves in the hands of somebody
else, trusting that they know what they're doing.
Mm hmm.
You know, right.
And, you know, he seemed so and that's the thing, right?
Like he seemed very kind, very nice, especially with asking me to look it up.
So it's kind of like that front end charisma to kind of.
Oh, lawyers are very good at charisma.
Yeah. That front end charisma to kind of bring you in and make you think, oh, I'm in
great hands. But, you know, I I'm a prayer.
So I think that's the only reason what saved me, because if not, if I didn't have that
one particular tool, I could have really gotten myself in a heap of heartache.
And so a lawyer.
Huh? Was he a lawyer?
So he was if I believe I believe he was and I know that he had helped a few other
people, so I don't remember the full story.
It was five years ago. I met the guy like one time.
It was over the phone. And so I kind of left it at that.
You lose his bar for doing things like that, I would think.
You know what? That is a good point.
I think. But, you know, he did end up losing all his clients.
So my friend said a bunch of other clients are the ones who brought it up.
And there was like a case and all that stuff.
So people can get they can get disbarred for all that.
Yeah, because I wasn't a client.
Right. And he was in a different state.
And so they were like he was like it became like a big thing.
So my friend was telling me I went home.
I didn't bother from there because it wasn't kind of like not my business.
So kind of like went and did other things I had to do to not follow up for the rest
of it. But just remembering that really stuck with me about being saved from having
any of those issues.
Yeah, yeah. No, that's that's I can just so people understand how the legal system
works a little bit, I'll just kind of give you a little inside scoop.
So I was against.
Oh, gosh, I was I was against another party from Southern District, California, I had
the case transferred to Massachusetts and I was litigating against this gentleman,
and I use that term very loosely merely by the fact that he was male.
That's like pretty much the only reason why I utilize that terminal terminology.
And so in any case.
That the experience was really bad, like really bad, like saying things that don't
exist, that did exist and.
Just outright lying, flat out lying, you know, and and but you can't see in a court
of law, you can't tell a judge he's lying, like they get mad if you say that, right,
because that's an attack on somebody's character and you're not allowed to do that.
So it's kind of like, all right, hold it.
I can't say.
Person's lying, so what exactly am I supposed to do?
Like, say, oh, yeah, fabricated, yeah.
You would think, right?
Well, Your Honor, he just tends to have the switch always
on fabrication mode, and it doesn't seem to change.
Like, maybe I'll try that next time in federal district court.
I'm going to say, Your Honor, my friend
Allison said that I can use a term
and not get in trouble with you.
So if you don't mind, I'm going to try using it right now
and see if you don't ding me.
Such and such has been fabricating
this entire situation.
So yeah, so in any case, just lie after lie after lie.
It was horrible.
I'd say it's definitely the worst experience I've ever had.
And what I ended up doing, because it was so bad,
because remember, this isn't personal.
This is about my client.
Like, I need to take care of my client's case.
And if the judge believes what this guy is saying,
it hurts my client's case.
And so what I ended up doing was I asked the judge
for a stenographer, right?
I said, can we have, for every single phone call,
every single meeting, everything,
can we have the entire thing dictated?
Like, I mean, you know, everything transcribed.
Everything.
Opposing counsel went crazy, got mad, was yelling, screaming.
Your Honor, they can't do that.
You know, that's not allowed.
And you can't force me to pay for it.
So I said, Your Honor, I'll pay for it.
And the judge said, hold it.
Let me see if I get this straight.
You have a problem with Mr. Nieves
having all the phone calls transcribed,
even though Mr. Nieves is willing to pick up the fee himself.
This sounds fishy to me.
It's like, why would you have a problem
with everything being transcribed?
I don't understand.
Like, what exactly is the issue?
And so the attorney cited case law,
saying that he didn't have to agree with it,
was fighting it hard.
And the judge says, well, I can't force it to happen.
Sorry, Mr. Nieves, you can't force this to happen.
So me being somebody who's kind of crafty
in the legal world, I said, well, hold it.
The judge says that he can't force the other side
to come into agreement.
I'm not trying to force the other side
to come into agreement.
I never said I was trying to force them.
I'm just gonna do it.
So the next meeting that we had,
I had somebody there to transcribe
every single statement that was made.
He refused to have the meeting,
and he threatened to sue the person
who was going to type everything up.
So I had to tell her, calm down.
You don't have to be here.
I'll cover you if he ever does anything.
But in any case, so that decision
actually went to the next level.
We had to like hit this thing at multiple levels
to finally the judge just looked at him and said,
something's very wrong with this scenario.
I'm gonna allow, as long as Mr. Nieves is paying for it,
he could transcribe, or he could have somebody
typing in a stenographer, literally anything,
and you can't do anything about it,
as long as you get a copy of it.
And so we won that.
And then right after that, he started being truthful
because everything was in the light, right?
So it's not always the case that you're banging
like this, you gotta use wisdom and discernment.
Like, what do I do?
What do I do?
So I'm sorry you had that unfortunate situation,
but unfortunately that exists.
So, all right, with that, let me take two questions first,
and then I'm gonna jump into some stuff here.
April, April, you joined?
Awesome.
So awesome.
We're gonna have a blast.
So good.
I'm looking forward to the one-on-one time too,
cause I know you got a lot of ideas.
So we're gonna have some fun with that.
Me too.
I think it's gonna be good and I need you.
So I'm excited about that.
As a psychologist, I have a question
that I think may apply to some coaches as well.
Sure, sure.
And that is when you have a particular method
or process for helping people.
And so there's kind of three levels to it.
One, do you trademark it as a service that you provide?
Are you-
You mean like the name?
You mean the name?
Yeah, absolutely.
Are you going to,
can you do a patent on your process
if it's something that a human can do?
And then the third part of it is,
and is it actually beneficial to do that
if you're wanting to encourage other helping professionals
to be able to learn your method and use it
and kind of say, hey,
I don't wanna be the only person in the world
who offers this because I'm only one person.
And so would you speak to kind of how to navigate that?
Yeah, those are excellent questions.
I hope everybody understood what April was talking about.
So I'll try to repeat the questions as we're going,
as I'm addressing them one by one.
So first of all.
There's some kind of program, some kind of coaching program that's taking place. I'll kind of
make it more simplified. By all means, the name of it, Trademark. Definitely. Now, here's the
thing. If you know you're going to have it for a while, right? So don't go trademarking something
that's only going to be available for two months, right? Because it's going to take you
nine months to get an office action from the United States Patent and Trademark Office,
potentially 10 months to a year to get an issued trademark. So make sure it's going to be around
for a while, right? And it's a name that's important. So if the answer is yes to that,
absolutely. And the reason why everybody, just so you understand, the reason why you want to own
the trademark on that is because you want people to have a name that they refer to for that program.
Very important. You don't want people to just say, hey, did you take the program from April?
Is April great? Absolutely. April is great. But the fact of the matter is, if it has a name,
it's easier to become acquainted with that program if it has a specific distinct name, right? Now,
the name that you would come up with would hopefully not be descriptive too, right? So
it wouldn't be like the feel better after three sessions program, right? So it would have some
kind of flavor to it. And now you've got your own name. So that for number one, by all means,
yes. If it's going to be around for more than a year, yes, I would do that. Now, when you go to
the next part, let's look at the patent side of it, right? Can you file a patent on it? Let's
look at that one. So this area is really tricky. I'd say this area in patent law has become more
difficult than any other area of patent law. I'd say the area of artificial intelligence is close
to this. Those two areas are kind of like, but this area of patentable subject matter under what
they call the Alice case. See, this is all Allison's fault. Just everybody just called the Alice case.
So it's actually A-L-I-C-E, that case. It has to do with what's patentable and what's
unpatentable subject matter, right? Really, really difficult area of law. There's like six
tiers of tests that you look at or that the courts have looked at to determine if something is
patentable or not. So if it is something that can be 100% done by a human being,
chances are very, very low that it's going to be patentable. Now, that doesn't mean that
it can't be patentable. It just means it's going to be extremely, extremely low. Because one of
the questions is, is this thing actually potentially patentable by, or is this thing
entirely done by a human being? If it is, it's like, dang, it's like a huge red flag.
And so you're almost guaranteed to get a rejection. Now you're trying to win from a rejection.
So that one part alone, very hard. So what you would want to do, and we could actually do this,
honestly, because you jumped in the package. You can take your exact scenario and describe it to
me and I can give you legal advice on that. We can actually cover that during our time.
So that could be one of the many things we can cover. So it's very technology specific. It's
very method specific. That's why I tell people, if you've got a system where a human being's
interacting and doing things, it's really nice if you've got a machine involved somehow, or
calculations that are being done somehow, something to make it not just, you know,
Sylvia's doing this on day one, and Julie's doing this on day two, and you take day one and day two,
and you do day three. That's very hard to get out of the patent office, that part there.
So we hit the trademark issue. We hit the patent issue. There was one more. What was the third one?
And then the other piece is, if it's something that you don't want to be the only person in the
world who's offering that, and you want to put something, you know, as an academic, right, you're
thinking about just putting things in the literature, and you're assuming people are going
to just cite you and that kind of thing, but it becomes different when now, you know, it's being
monetized or whatever. And so I was wondering, like, are you actually at cross purposes? Let's
say you only trademarked it. Are you actually, you know, in some ways holding up people being
able to talk about it, being able to learn it, being able to discuss and add on to your
work and collaborate? Let me speak on that issue, because that, again, that's, all your
questions are really good. All right, so, and this actually shows that you're a deep thinker, too,
because you actually care what the impression is in the market, which is important, right?
So here's the thing. People will file patents on technologies so that they can control what
will happen with the technology, even if they're not going to stop people from using the technology.
So what do I mean by that?
The fact that you own the patent doesn't mean that you need to sue people.
It doesn't even mean that you need the license to technology.
It means that you actually own the technology or the process,
so that if somebody tries to create a replication of what you're doing,
but they're doing it wrong, let's say like in a harmful manner,
they're doing something that actually is invoking harm as opposed to good,
you could stop them because you could say,
hey, hold on, that's my process.
It's in my patent.
You need to file the procedure that I have laid out.
If you're going to do this thing this way, you have to file my way.
If you're going to tweak it here,
it needs to be different enough not to infringe my patent.
So you don't actually need to be the patent enforcer.
You can actually be the party that controls how the public utilizes this method,
thereby monitoring it and making sure that everybody benefits.
There are companies, many companies,
that will file patents on things just to make sure that the public can use it properly.
Now, there's another way of doing this.
If you don't care so much about somebody doing it improperly or knocking you off
or tweaking something that can harm somebody,
and you just want to make sure nobody can file a patent on it,
then you can just publish it.
You can just go out there and publish it.
If you go out there and publish it, well, now it's in the public domain.
Nobody can file a patent on it.
So that's a way.
There's two ways to look at it.
One way is, boy, this process is so valuable and it's so helpful to people.
I feel obligated to make sure that people are utilizing it properly and nobody's harmed.
I feel like I need to be a good steward of this.
And I don't need to charge people.
As a matter of fact, I can make it optional.
If you want to do a donation, you can.
That could help alleviate the cost that I spent on my own patent.
But at the end of the day, it's up to you.
You could do whatever you want.
But separate from that, if you instead want to determine you want to just kind of stop anybody
from ever filing a patent, just publish it.
That's it.
You don't have to do anything else.
How would having the trademark on the name affect either of those scenarios?
The trademark on the name just makes it easier to identify the process.
It makes it so that the public can see it.
They identify with it.
An official term.
They know what it is.
Right.
It's an official term.
So now if anybody wants access to it, they know what it's called.
So if you're controlling it because you own the trademark, that means nobody else can use that name and confuse the public.
Okay.
That's helpful.
Thank you.
Yeah.
No, but great questions because it actually shows your heart in the process.
It shows that you're not just focused on making money out of it.
You want to make sure that it's used right.
Those are usually the things that get rewarded.
So that's good.
Yeah.
Well done.
Let's see.
Let's go to Allison.
You have a question?
I did.
I had a super quick question.
Go for it.
Because I know that trade dress is really small.
But again, coming from the fashion industry.
Trade dress.
Yeah.
Not as rare in that industry particularly.
So if I wanted to trade dress a certain color way or color pattern in that or say even in interior design, is that possible to do that?
Oh, yeah.
And is that difficult?
Yeah, yeah.
No, it's not.
Well, is it difficult?
It's not difficult.
I mean, I got a trademark for the color blue.
I mean, you're talking about difficult.
That was probably the most difficult thing you can do in trademark law is to own a color.
So trade dress is not as difficult.
It's just the big thing with trade dress is you got to be able to prove that it's distinct.
That can be more difficult.
You know, when you think of trying to think of a uniform color that everybody when they see it.
Yeah.
Right.
So like you can't have like trade dress associated with a uniform.
You got to have trade dress associated with a restaurant.
You know, like all of the IHOPs look a certain way.
Or all of the, you know, certain types of restaurants look a certain way.
And so you can own a trade dress for that, you know, but you have to be able to show that it's acquired distinctiveness.
And that that can be a little more difficult to prove, you know, that it has some kind of acquired distinctiveness.
Yeah.
So because I know like Louboutin has that red.
So that would that red be a patent or trade dress?
And then I know that there's another.
Artist who owned a specific cheetah print. That's actually a good question. Why don't we look? Why don't we find out right now?
Wow, let's see
Got what his name is. Hey, but the cheetah print
He was able to like sue a ton of people and make a bunch of money. And yeah, people are very smart
What like designers fashion designers?
Very smart when it comes to using trade dress and using copyright also like they're they're very clever
There's different ways that you could there's different ways you can use trademarks and copyrights when you're a designer
and so
Let's just do a quick search you know, hold on
Let's look up
What was it Louboutin yeah, hello you be oh you TIN
No B
Hello you be mm-hmm B isn't boy. Yeah. Oh, I don't know you
Wait, Louboutin, isn't it Louis Vuitton?
No, Louis, that's Louis Vuitton, which is a different company. That's a different company
That's the one that has the little LV everywhere Louboutin is the red bottoms. Yeah, hello you be oh you TIN
I was like now I'm questioning if I know how to spell it anymore like that
Is that it? Yeah, uh-huh
Hello you be oh you yeah Christian is the town that's the red bottom shoes got it. Okay. I
Don't have a pair in my closet. I'm just saying I do. Sorry
Well, you dress better than I do
Let's go to owner so that would be the owner name and then what was the was it the color red? Yes
I
Think it's a B and not a B. No, that's a different company Louis Vuitton. Hello you is via you TTO n
That's a different company. I
Did not change the operator because everybody's face is over the operator. So let me move your face
Now I can see the operator. Oh
There you go. Look color red
Louis Vuitton, let's see what they have
Look at that
You see it
Yes
Look at that. So, okay. So let's see what this is
This is class 1a
It's a design. It's the red on the bottom
Red or pink single color used on a portion of the goods
Design search cloud change and registration has occurred
Christian Louboutin there it is
So, is there like a
Is it saying any color red?
There it is
The color red is are claimed as a feature of the mark the mark consists of red lacquered outsole on
Footwear that contrasts with the color of the adjoining upper portion of the shoe
The dotted lines are not part of the mark, but are intended to show only placement of the mark
So it shows you that this is what they own that there
That's their trademark and let's let's look at the mark itself the application. I
Want to see the application, you're not gonna let me see it. What can I see it? Oh, you can't see it. There we go
Alright, so here's their original application
2007
This is you're gonna have so much fun when we get into the network
this is what we do like we jump in and we're like
Breaking things down. So I this is there's a lot of fun
Yeah, I don't think it hits my market entirely probably part of it, yeah, let's see the markings the lacquered red shoes on footwear
Color is claimed. Yes the color red
It's a color mark. Yes
Um, this is let's see what they have here
Class
What was that
a
Color code. No
No, no good question though, right because I know how you're all about those hex things
Is 0 0 6 5 8 1 but that's because I come from that field, so I'm like exactly no you don't need that here see I mean
The specimen is a photograph of the goods listed in the application. The mark has become distinctive
Remember how I told you I said one of the things you have to do is prove this acquired distinctiveness. Remember that
See it here. The mark has become distinctive as
Demonstrated by the attached evidence you have to prove it
And so they actually provide proof to show that the mark has
obtained acquired distinctiveness. It's not like you can just say, yes, it's distinctive,
everybody knows me. You've got to prove it. Here's some samples of proof, apparently.
Let's see what they use for proof. It better be more than them saying,
we're distinctive. Let's see. This is the actual declaration in support of acquired distinctiveness
under section 2F. You can use something similar. This was actually Christian
Louboutin. This is actually his declaration, his actual declaration. Very cool.
He gives you the whole storyline. I'm a footwear designer. I launched Christian Louboutin
Louboutin brand in 1991 in France. I opened my first boutique in Paris in 1992, my shoes.
He gives the whole story. It attracts men to the women. What? Now we understand his logic here.
We're getting into the mind of the creating guy here. I selected the color red because it is
engaging, flirtatious, memorable, and a color of passion. Now you know how he's thinking.
It attracts men to the women who wear my shoes. What is going on here?
This just became an R-rated VIP session. What is going on here?
There are only three colors across the entire world that affect our brains the same way. Red
is one of them. Wow. Pink is the hot pink. I bet pink is. No, it's red, blue, and yellow,
actually. Wow. Just the primary colors. See how he says it here? My footwear is
instantly recognizable by the immaculately lacquered red shoes. Upon seeing the red
sole of the shoe because it is so well known, people know that the shoes are designed by me.
Man, that guy, that's clever. That's clever. This is an example of what you would have to do
if you wanted to file a trade dress application. You have to prove that
acquired distinctiveness for the color or whatever you're going for.
Sorry, I read Sveta saying you have to read it in a French accent.
French accent.
Hi, Christian Nubiteron.
Nubiteron. Nubiteron, I think it's very good for you. You must buy these shoes.
The red is flotation.
Everybody will want you when you walk down the street. They will stop and go, oh.
You guys started it. This must be Friday night. It's got to be Friday night.
I'm sorry.
You have no idea what you started.
I'm telling you, ooh la la. I like your question, Allison. It's so good. Yes, I must move on.
I must, yes, yes, well, you know, yeah.
Get Pepe Le Pew on it.
Yes, yes. We're moving on to the next one.
Sound like Count Dracula over here. All right. So, Terry, you are up, Terry.
So, we're going to go from flirtatious shoes to Christian board games.
I just changed the whole mood.
Come on, Terry. You got this.
Terry, can you come on camera at all?
Oh, yeah.
All right. That way we can highlight you once you come on camera.
Now, I'm going to give you a disclosure.
Oh, no. Oh, here it comes.
I don't have my red sole shoes on.
I don't have on red shoes, but I am.
She's got red light, though.
Oh, that's perfect. There you are. How are you?
I'm in my PJs. You see?
Nice. That's all right. I'm comfortable, too.
I've got sweatpants on at this point. So, there you go.
All right. Let's dig in.
The thing with my game, what I have is a backslide card.
It's Bible trivia, but you may get a backslide card.
So, I don't know that any other Bible trivia game has a backslide card.
When you say backslide, do you mean like remember chutes and ladders?
You went on the wrong thing and you went backwards.
You mean like backslide in the board game, you go backwards?
No, you don't go backwards. You do something.
Actually, the cards are where you actually do something.
If you got a backslide card, you may have to pray.
Oh, okay. Come on.
Or you mean like your husband does something and you're like,
that is so terrible.
I hate that. And then the backslide. No, it's when you get
a backslide, it became a therapy session.
So so you there are two types of cards in the game, you get a
Bible trivia card, or you end up with a backslide card. If you
get a backslide card, you do what the card tells you to do to
keep your member in your church, and I have them go back to the
city. Because when you answer the Bible trivia questions, you
move them out the city into your church as a member. And the
object of the game is to grow your church because that's the
name of it. It's called church grower. So you're growing your
church as you answer Bible trivia questions, moving to
people that's hanging out in the city into your church as a
member. But then if you get a backslide card, and say you do
get one, where say you may have to sing a song, where you like
I'm not about to sing because I can't hold a note. So will you
send your person back to the city after you don't work hard
to get them in your church? And so it's all different. And
basically all the backslide cards are evangelistic. Because
this game was birthed in the midst of this whole pandemic.
And the fact that people are on church as usual is over, and
people are home. And so this is a way to get the ones who are
going into church to hang out with those who aren't in church
by playing this Bible trivia game. And hopefully it'll get
God back into their hearts and minds to where maybe they do
want to, you know, fellowship with each other again.
Good. That's good. Yeah. What's your question?
So the backslide cards, is that something that I trademark?
Because, like I said, there's, there's Bible trivia out there.
Because even when God gave me an idea, that was the thing. I'm
like, Okay, God, is Bible trivia out there already? What's going
to make this game different? You know? Yeah. And he gave me a
really good question. Yeah, that's a really good question.
Let me think about that. So I'm trying to make this more generic
because this is not legal advice, obviously. So I'm trying
to make this more of a generic situation. So it doesn't matter
if it's a board game, it doesn't matter what it is, what if you
have, within whatever you've created a device, or a, like if
it's if it's like Monopoly, like Monopoly has certain certain
cards in it, or if you have whatever game it is, it's got
certain cards in it, can, can somebody get a trademark for the
cards? See, first of all, the answer is definitely yes,
there's no doubt about it. I'm just wondering if it's worth it
or not. Because one of the things that you'll find out
about me is I'm not just about, can you file something? I'm also
about does it make sense to file something? Right? Because I
don't want people wasting money just because Oh, yeah, you could
file 10 patents. Hey, that's great. But why? You know, it's
like, well, what's what is the strategy behind this? You know?
So alright, so I'm, you're, you're, you know, somebody's
board game, or whatever they have can become very well known
because of a certain name, right? It may be the only thing
that has that name out there. And so everybody sees that name.
And now they want something like that. But the question is, if I
were to file, let's say on the Monopoly game, in the Monopoly
game, there's like a, let's say there's a
a future stakes card, right? I'm just making this up. There's a
future stakes card, right? It's on the Monopoly game. I can
follow a trademark for future stakes, by all means, but it's
going to be limited to the international class in which is
being used only, right? Because it can only be utilized in
there. So that would have to find the group that's associated
with games. And then file for that and take a picture of the
of the cards being utilized on the game. That would be my proof
of use in interstate commerce, that would be my specimen. And
the second that I sold my first Monopoly board game, that would
be my first use in interstate commerce. And the second that I
started using it internally, that would be my first use
anywhere. So yeah, I could. The question is, why would I do it?
So if what I'm trying to do is make sure that when people hear
that term, they think of my board game, then that's a smart
strategy, right? That would be a smart strategy. What people would
tend to do is they would file trademark for the name
Monopoly. That's what they would that's a no brainer, right?
Because that's the name of the game called Monopoly. They go
boom, I got that. Now nobody can use that name. Now the cards
that are in my Monopoly game are called
XYZ, I don't want everybody to ever use that name.
Let me file a trademark for that name too.
Yep, can absolutely do it.
Just what I would say is in the strategic plan,
I don't know if you're gonna be partaking in the offer
or not, but if in the strategic plan,
I would make sure that I'm discussing
with whoever you're trying to figure this out with
a few things, one of which is what exactly
is the financial value associated
with the name on the card, right?
Like if I'm trying to bring people to my board game,
the name of the board game may be enough
to bring people to my board game.
But if I think that the name of the card
in the monopoly board game,
that might become very well known,
then by all means, I wanna file for that.
Cause then when they hear the name,
they should associate that with my board game
and then buy more of my board game, right?
So, the answer is-
That's what makes it different, the backslide cards.
Cause like I say, there's Bible trivia out there.
You can go find any Bible trivia game,
but none of them have backslide cards.
Yeah, yeah, yeah, I'll tell you.
I mean, if somebody has got a name that nobody else has
and you can bring recognition to that game
or to that whatever it is because of that one name,
by all means, that's the reason why it's trademarks.
The name of the game, that's to be trademarked,
church grower, cause that's the name of it, church grower.
And my slogan is,
is for you to grow your church or backslide.
And so basically the backslide cards,
that's why I was of concern.
So the name and the backslide card,
I could probably do, is what you're saying.
Yeah, well, I have no doubt.
I don't know how you, yeah, trademark a backslide card.
That seemed more like a patent,
unless I put it, like you said, put it in the public.
So if somebody used backslide, you know.
I'm looking up something real fast,
just cause I'm in a giving mood right now.
All right, Merry Christmas.
Come on, Merry Christmas, Merry Christmas.
I don't mean to stick something out.
This is our anniversary month, me and my husband, anyway.
Well, congratulations.
Anniversary, Gail.
And it'll be 36 years I've been on my job.
Oh, okay.
Yeah, how cool is that?
So you're gonna say 36 years in your anniversary?
No, no, on my job.
Wow. Yeah.
Congratulations.
I'm looking to retire in two more years, so.
Good.
How long have you been married?
14.
Yes, thank you.
Yeah, and then my daughter's birthday,
they're like the very next day.
So we always struggle with, you know,
doing something with her for her birthday.
Cause she's still, even though she's 35,
you know how it is.
Your child is still your child.
Absolutely.
Oh man, there's a lot of stuff out there.
All right, I was just looking in the gaming field
to see the names of the people that you're talking about.
The name Back and the name Slide,
and just to see what's out there.
And so, but anyways, there's like 481 records
with the word Back in it.
But I don't know if there's anything with Slide in it.
So, but in any case.
Yeah.
Well, some people don't know what Backslide,
cause when I mentioned Backslide,
they think, oh my gosh, you know,
somebody done some sin of some sort, you know.
Well, that's the first thing I thought of.
That was literally the first thing you said.
Backslide, I was like, oh boy.
I know, that's how I get people's attention
to even hear about my game.
When I tell them, you know,
you either go to your church or Backslide,
they're like, whoa.
That's it, they're like,
cool, I didn't look at that person that long.
Yeah.
Let's see.
Yeah, there's Climb and Slide,
there's Swing Slide, Flip Slide,
Crash Slide, Cash Slide, Slide Strike.
There's a lot of Slides, but anyways.
Yeah, so I would do your own.
I would make sure you get a really good search done
for that name.
The back, the name, the word Backslide itself.
Yeah.
Cause see, I'm hosting Bible trivia
with a twist game days.
So should I?
Yeah, so that's how.
Hey, did you ever speak to Tracy Mattney,
like I told you?
Tracy Mattney?
No, I don't remember you saying for me
to talk to Tracy Mattney.
I sent you a DM, I'll double check and see if I see.
Okay.
Tracy Mattney has created a company.
She just created the company.
What the company does is, if I recall this correctly,
you subscribe to them and they...
they send you a game in the mail, like every month,
something like that, like a different game
or something like that.
So you may be able to build a partnership with them
and then have your game be one of the things
that they send out, you know, during the month, so.
So M-A-T-I-N-E-E, or?
M-A-T-N-E-Y, Matinee.
Oh, N-E-Y, T-R-A-C-Y, Tracy?
T-R-A-C-E-Y, Matinee.
Yeah, I think I actually,
if you look at your video that you posted
in the Facebook group,
I think I left a comment there that mentioned her name.
Okay, cool.
You should check her out.
Yeah, I'll definitely look her up for sure.
Okay, all right, let me move on over here.
Thank you.
You're so welcome, you're so welcome.
Let me go to, Teresa, I answered,
did I answer, I answered a question
for you earlier today, didn't I?
Not today, not today,
but I have a general question for all the women,
all the women.
Okay, go right ahead and ask.
Close your ears, close your ears, Peter.
This is really important for your daughters, Peter.
This is really important.
Oh, I do have to listen, okay.
Yeah, the daughter that you slapped,
that slapped you is so important.
For all of us who get married, divorced,
back and forth, we change our names,
how does that affect what you're doing,
what we're doing for ourselves?
That's actually a really darn good question, actually.
Wow, you know, Rae,
I don't think I've ever talked about that.
Never had that question asked before.
Don't count that against me
because that's not my personal question.
I'm asking for your daughters, keep that in mind.
No, I said definitely.
You're designating questions, is that it?
So here, this is, what was it?
Was it Johnny Carson?
Johnny Carson used to take the envelope
and put it up to his head and he'd say,
the answer is blah, blah, blah.
So Teresa's like, your daughter wants to know the following.
She's like, answer the question.
So, all right, so basically if you change your name,
you can file with the United States Patent and Trademark
Office a change of name document.
There's actually a document you can file with them
for a change of name.
So that's actually, it's a good question, but yes, you can.
There is a document called a change of name document.
So you just file it with the USPTO.
It's not that complex, but all right.
So what's your real question?
That is my real question.
Was I supposed to come up with something more complicated?
Oh, I thought you said-
She had a challenge asking that.
She was going a little further saying,
okay, what ends up happening to the right
that you have on your IP when you change your name
or when you get married or divorced?
No, well, okay.
Divorce is completely different, all right?
Divorce is a whole other world.
Praise God, I've never had to deal with that.
Praise God, I won't ever deal with that.
Like that's not gonna happen.
So, but divorce is a whole other deal
because if somebody gets divorced, it's an intangible asset.
So it's actually part of the value that you have
as an individual, right?
So if you have, let's say a patent that's worth $2.5 million
that's a valuable asset, you know?
Or you've got Alison over here.
Well, I'm not gonna talk about Alison.
She's newly married.
So let's say, you know, let's talk about some-
Let's talk about Larissa.
Let's say, okay, she's getting married.
She's been in your group.
And let's say she changes her name to her new married name.
That's fine, just change your name.
File a petition, that's all.
Right, but then things don't work out.
So she has changed her name-
Now you're talking about divorce.
Well-
Is that when the bells drop?
Dum, dum, dum.
No, we're not gonna talk about Larissa and divorce.
So let's say there's this person called Abinakabubu,
all right?
Abinakabubu is getting divorced, all right?
Now, Abinakabubu has her own shoe line.
And on the bottom of the shoe, it's red, okay?
And so Abinakabubu has this multimillion dollar,
you know, trademark and the shoe line.
That's an intangible asset.
The value of that is assessed
as part of the splitting of the estate,
essentially, in a divorce proceeding.
So-
Even though she had it before she married.
Oh, you're talking-
But now you're talking about property law
and you're talking about divorce and family law.
And that's outside of our scope.
But I can say, I don't honestly know the answer to that.
Abinakabubu was like a Johnson and now she's a Smith
because she changed her name.
She's Abinakabubu.
I'm sorry, what was her name?
What was her name?
What was her name before?
Abinakabubu.
Booboo was-
Yeah, yeah, close enough, close enough, close enough.
She was Ananadjibubu Johnson,
but now she's Ananadjibubu Smith.
So she changed her name because she loved her husband.
She wanted everything to work out,
but unfortunately things did not work out.
So now she wants to go to Ananadjibubu Johnson back again,
but in the meantime, she became-
Hold on, does that just think of Ananadjibubu
like the alien?
Way, it's way out there.
All right, let me bring this home
because there's a few other people that have questions
and we're going to go to midnight if we keep doing this.
So Ananadjibubu, if she had some of her own assets
before she got married and made a booboo
by marrying Mr. Blockhead,
then she's going to have to speak to a family law attorney.
The family law attorney is going to have to do an assessment
as to whether or not those assets
are part of the current estate or separate.
If she had a prenuptial agreement,
then obviously they're separate.
No, no prenuptial.
This is in no prenuptial.
This isn't my area of law.
Not my area of law.
I don't do it in family law.
You know why?
Because I don't have the stomach for family law.
I'd rather deal with technology.
Leslie said there's no prenup.
I don't know the answer.
It's complicated.
Yeah, I don't deal in family law.
That's family law.
So you're going to have to speak to a family law lawyer
who can talk to Ananadjibubu
and find out why she made a booboo with you know who.
It's resulted in the doo-doo
that she's walking through today.
Okay, with that, I'm going to Julie.
Julie, bring a question forth, please, my friend.
Who can write this IP thriller?
I don't know.
To me, I have a nonprofit that I just started
and I'm not really at the point yet
where I'm wanting to trademark or do anything.
I'm just kind of curious.
I mean, I have an idea about something
that I don't even know if I'll be able to do
because it's kind of futuristic, to be honest.
It has to do with technology.
It has to do with virtual reality.
Virtual reality has a lot of patents, a lot of patents.
You know, and I know it's something that
in order for me to tackle that,
I'm going to have to amass a great deal of money
and go down a different road, so.
Not necessarily.
There is a thing called a provisional patent.
We didn't cover this today because, like I said,
there's so many things we could talk about.
This is why I'm hoping you guys all jump into this.
See, because you know, Peter,
there's a lot of games and a lot of virtual reality
out there that's pretty simple.
You know, like just walking through nature,
being able to relax and visualize things,
you know, and bring them about.
But there's also, in my mind,
I would have a different way of approaching it.
And also I think that there's just a lot of violence.
So what's your question, Julie?
My question is, well, I guess I don't know.
That's okay. I'll go to the other Julie.
That's all right. That's okay.
If you, that's all right, all right.
Julie Lee, go right ahead.
What's your question, my friend?
Okay, I am, thank you, Peter, for this challenge.
I think I have too many questions.
Take the offer then, Julie.
Jump into the offer.
Yes, yes. You have plenty of time.
Yeah, I am thinking that my situation,
how I would like to know how you will be working with me
if I take the IP foundations.
Yeah, it'll be one-on-one.
It'll be one-on-one directly.
So it won't be like this group setting.
It'll be, we'll do a call directly.
I'll send you a list of the things
that you should accumulate before the call.
You know, what kind of materials to get together,
what kind of things to think about so you're prepared.
And then we'll have the first call.
And during that first call, we can start jumping in.
And if I see there's certain areas,
because I've done this a long time.
So if I see there's certain areas
that I think you need more information,
I'll tell you, I'll say,
I think you should get more information here or here.
And we'll end the call and then we'll start it again.
So we'll make sure we address your issues.
Because right now I have a lot of videos on YouTube.
Oh, wow.
Yeah, including some teaching and some are,
I teach in Mandarin.
And then, so that definitely a lot of audience are in Asia.
And I also have arrangement, piano arrangement
that are traditional.
hands, and also the contemporary Christian music that's been written in, in different languages,
like, sure. Well, here's the good news. One of my really good friends, David Zhao is in China.
And he is a phenomenal lawyer. I'm very happy, you know, as we're talking, if I see that there's
something that he can contribute to, I'll give him a call. And I'll see if he can get on a call
with us. I'll just throw that in. And so I have, like I mentioned, I have agents in like every
country of the world. And David is one of my oldest friends. And I've worked with him for a
very long time. And so I can call him up and we can get on a call and just kind of ask, you know,
see if see if he can provide some insight. And then if you need to work with him, then he'll
provide you with a discounted rate, because obviously, I know him. And so yeah, so you'll,
you'll be covered. But what we'll do is we'll have a one on one call, I'll give you an outline of
things you should consider beforehand. And then we'll talk like we're doing now. Tell me like
your situation, all the assets you have all the scenarios that you have, I'll be taking a lot of
notes, I'll likely be recording it, so I can go back to it and take more notes. And then lay out
where I believe you have IP issues. And then we'll do a follow up from that to go over what I
think you should probably be doing each of those areas. And then as we go through those, since
you're dealing with, you know, some things that would would be affecting the Asian market is taught
on top of it, I can make you referrals to agents that I know, in Asia that can help you if we have
like a specific question that we need answered. You know, so you'll be well taken care of.
Absolutely. Are you familiar with like a ASCAP or BMI? Oh, yeah, I used to I used to actually
represent BMI a long time ago. Yeah. Yeah, they are. They're very, they're very aggressive,
very aggressive. You know, so there's licensing deals you can do with them.
You know, so are you are you doing licensing deals with them now? Well, I used to go with ASCAP.
And notice that some of our Christian publisher, they were, they're under BMI. Yeah, sure, sure.
Yeah, same idea. It's just a different group. That's all. Yeah. Although when when I used to
see the work I used to do for them was enforcement of BMI licenses. So if there was a like a bar or
a restaurant that was playing music, it didn't have a license to play that music, then we would
have to send a nasty gram over to the bar owner and say, look, you're in violation, pay X amount
of money to take care of that violation. Plus, you need to pay the following as a royalty going
forward in your license. And most of them would do that because they already knew that they were
in violation. Most of them, they just were hoping they'd never get caught. And then before the other
ones, they would fight and is very hard to be BMI. They're very good at what they do. And so they've
been doing a long time. So but we can walk through all this when we have some one on one time. We'll
walk through all this. We'll hear all your questions, OK? All right. OK, let's go to that.
Sylvia, Sylvia. Yeah, what's happening to you? Good. I'm good. I'm over here in California.
Nice. I know it's so sunny over there. It's like rainy and dark over here and it's sunny over there.
Yes, it's beautiful, beautiful Silicon Valley here. So I have a question about process application
process, you know, and it seems like everything takes about nine to 12 months just to process.
You mean for trademarks, for copyright and trademark specifically? Is that about the
timeline? It's a good question. The copyright office is interesting. Can I jump in on that too,
Peter? I got a recent answer about that for you. Yeah, go for it. So they actually just said during
covid, they got flooded with more than they've ever had before. So not the volumes of trademarks
that got applied. So their time has like tripled right now. And how long it's taking them to
process. That's the copyright office. So the trademark office is not tripled. It's still
about nine months. But the copyright office is way behind. And then so, you know, yesterday
when we were talking, you know, I realized that I didn't I thought in my mind, OK, you applying,
you apply, but it looks like there's some term limits, right? Like some things last 20 years,
some five, or then you have to renew. Is that correct? Yes. So trademarks.
have to renew, right? You have to file like a declaration of use, you know, you have to,
you have like section eight and section nine, section 15, things to keep the trademarks alive
at five years, at five years, 10 years, my paralegals usually take care of all that stuff,
but basically it's renewals. Patents have to be renewed at three and a half, seven and a half,
and 11 and a half years. So if you get an issue patent, you have to renew it at three and a half,
seven and a half, 11 and a half years. It gets more expensive as time goes on. Trademarks don't
get more expensive as time goes on. Patents get more expensive. So you can end up spending almost,
gosh, it depends on if you're a large entity or small entity. So let me explain something
everybody. So if you have a filing and you're doing it by yourself, you can file as a micro entity
and pay a fraction of the normal costs. Don't file as a large entity because large entities
are way more expensive. So file as a micro entity, right? Or you could do a small entity or a micro
entity, but if you're a solo individual, you should be able to file as a micro entity. Just
read the definition and see if you qualify. If you do, you're going to save a ton, ton of money,
you know, on all your filings. Everything is like less than half just because you're a micro entity.
But you got to do for trademarks renewals. You've got to do for patents with what are called
maintenance fees at three and a half, seven and a half, 11 and a half years. In foreign countries
with patents, you have to file what are called annuities. Every year that the patent's alive,
you have to pay a fee, a government fee. Copyrights, I'm pretty positive. Copyrights,
you don't pay jack. You pay a filing fee and that's it. You don't renew copyrights.
They're alive for a certain amount of time. I've never heard of a renewal of a copyright.
So unless they change the law, which is possible, you know, but the thing I love about this is it
keeps me on top of the law because I get questions from hundreds of people on different things. Then
I go, oh, let me brush up on that. That's great. So that just keeps me on top of the law in every
area. Yeah. Yeah. Just another quick question. So I have a little daughter. I have my four-year-old
that you saw yesterday and then I have a seven-year-old that loves writing stories and
books and songs and all these beautiful illustrations. You know, at what point do
then you file, you decide, okay, I'm going to copyright this stuff? Yeah. Are you going to
be publishing this stuff? Yeah. And so if you're taking your son's work, you can file and there's
a way to file for rights for a minor where you have certain you're filing on behalf of a minor,
like they actually spell it out. Let me see if I could find it for you real quick.
It's on the copyright site.
See if I could find it. There it is.
Minors may claim copyright in the copyright office issues, registrations to minors,
but state laws may regulate the business dealings involving copyright. Here's a section here.
Can a minor. Yeah, because I know you can file as a minor. The question is, how do you file?
Because there are certain laws that have to do with who can own certain rights
and sometimes the reason why is because it's trying to protect the minor, right? So like if
the minor, let's say there's a minor who's like 10 years old, creates this NFTs. The parent takes
the NFTs, turns it into a portfolio, sells them for $20 million. The minor gets nothing out of it,
right? Then there's like, there's some state law that that deals with property ownership and what
ownership and what the parents can and can't do and all that stuff. I don't think the copyright
office digs into that. I think they just say, look, you know, the copyright owner can file.
From what I just dropped there, it says minors may claim copyright and the copyright office
issues registrations to minors. There you go. Oh, there it is. See, but state laws may regulate the
business dealings involving copyrights owned by minors. Yeah. So for information on a relevant
state, consult an attorney. Yep. That makes sense. So yeah. So you want to basically speak
to an attorney in the specific state where you are and figure out how that works. Yeah.
But absolutely. It's protectable. 100%. All right. Cool. Thank you, Peter. Real quickly,
Julie's going to be heading out, but she's found her questions. I don't know if you can maybe.
Hi, thank you so much.
So, concerning the provisional trademarks.
Provisional patents?
Oh, patents, sorry.
With technology.
If I have an idea that has not actually been created yet,
but it's something that's on the back burner,
how would that work?
And when would I file the provisional patent?
Okay, good question.
All right.
So, the law states that you do not actually have to have
physically made anything to file a patent, period.
That's the first part, okay?
Okay.
Whether it's a provisional patent or utility patent.
NASA has patents on satellites.
There's no room with satellites inside of it just sitting there
because NASA filed a patent on it.
So, you don't actually have to create anything to file a patent.
There's a requirement of reduction to practice.
And that reduction to practice can be constructive or actual.
Actual reduction to practice means making the product itself.
Constructive reduction to practice means filing a patent on it
regardless of whether or not you made it, okay?
So, you can file a patent on something you've never made.
Now, the question becomes, well, for a provisional patent,
is there a difference in requirement for filing a provisional from a utility?
The answer is no.
It still has to be what's called enabling the one of ordinary skill in the art,
meaning somebody has to be able to pick it up and practice the invention.
So, if I created a bicycle, I need to describe all the parts of the bicycle
and how to assemble it and how to ride it, right?
Whether I file a provisional or utility, same requirement.
Still has to be described.
But the difference between a provisional and a utility is
the provisional doesn't get examined by the patent office, right?
The utility patent gets filed and gets examined.
The provisional just holds the filing date for a year
and you have to file a utility within one year of filing that provisional.
So, basically just holds the time for you.
The problem, though, is that the provisional has the same requirement
when it comes to description.
So, you're going to spend a lot of time and money describing it in the provisional, right?
The provisional requires a title and a detailed description
and then at least one drawing if required to understand the invention.
That's it.
Title, description, and at least one drawing if required to understand the invention.
A utility patent requires a title, cross-reference to related applications,
field of the invention, background of the invention, summary of the invention,
brief description of the drawings, detailed description, claims, and abstract.
There's nine parts versus three.
So, a utility costs more to make.
So, you can save money by filing a provisional,
but you're still going to have to pay a good chunk of it
because you still have to make it so somebody can pick it up and practice it.
Okay.
And would that apply to software as well if it was just?
Oh, yeah.
Okay.
Software.
The functionality associated with software is protectable under provisional patent law.
You know, provisionals and utilities, both.
Patent law covers the functionality associated with that.
Okay.
All right.
And how much would that be?
I mean, and, you know, is that like thousands?
We're talking like, you know.
Yeah, it depends on the complexity of the technology.
If you're doing like a simple plastic hook, it can cost $2,000.
If you're doing, you know, quantum cryptography, it can be, you know, $8,000.
So, you know, for a provisional.
A utility is going to be more expensive though.
All right.
Thank you.
Absolutely.
And if you're dealing in virtual reality, I've written a lot of patents in virtual reality.
Matter of fact, I have a patent that's pending right now that has to do with audio virtual
realities.
And so, you know, the patents there are very software heavy, software heavy.
So remember, if you're going to file a patent and it involves software, everybody hear this.
If you're dealing with software in any way, shape or form, only hire a patent attorney
who has experience writing software patents.
They have to have experience writing software patents.
And if they say to you, anybody can write a software patent.
That's not true.
It's not true.
The United States Patent and Trademark Office has made it very difficult for people to get
issued patents on software.
Very difficult.
It's the hardest area to get an issued patent right now.
Like I have, I have an examiner on a case right now who has rejected 95% of the cases
that have gone to her.
95%.
That is like insane.
Wow.
Okay, but I'm going to win.
I mean, I'll win in the long run, but the whole point being that it makes it more difficult
for the client.
So if you have a software technology, only work with people who have written software
patents.
And if they say they've written a software patent, great.
Ask them to give you one.
And I'm not.
playing games with an example you mean exactly say can you provide me with an example of an
issued or a pending trade a patent application that you filed that is on software so i can see
that you know how to file patents on software this is really important because you'll waste a lot of
money and you'll never get a patent if you don't use somebody who knows what they're doing all
right thank you so much you're so welcome julie all right rick i don't know who should i go rick
strida i don't know which one should i do strida you decide should i go to you or rick i'll give
you a choice which one should i do i knew i knew she was going to do that that's why i asked her
rick she's that kind of person she's so nice rick you're up what's your question buddy
that's like my wife she's so always worried about the other person it's like strida's pretty awesome
yeah what's your question could be a three-part question but oh my god about your offer so first
of all well my first question then if i didn't do your offer i just came to you and said peter i
want to file for a try trademark roughly what would this cost me if i hadn't done all the
homework he said rick let me dive into this trademark search and an application or just an
application search application you know a little advice on the long way if you wanted a search in
an application and you knew nothing about trademark law it would cost you 2 500 to 3 grand
and the reason why is because we'd be going back and forth and back and forth and back and forth
on specimens on registration of goods and services dates are for use because you would know you
wouldn't have a clue as to what we're talking about and then on top there'd just be a lot of
back and forth and so in my experience it's usually it can be pretty expensive and in this group
would it be safe to assume that it's also kind of acting as a mastermind in the community where
maybe i had a question that's not legal but hey how'd you guys develop your app or
um peter i see you've got an app can you give me some direction as to you know who i should
trust in this area that's what people have been doing that's that's how people have been using
it is is that i haven't called it a mastermind because the way i think of a mastermind is really
it really is focused exclusively on you know the company's growing as opposed to being a derivative
of the entity right but that's kind of how it's played out is that such and such is doing a
certain project they want to speak about it i give them some time to talk a little bit other
people come in and say this is what i'm doing this helps you out they dm each other they text
each other they help out each other while they're learning about ip and they're growing and they
don't run into legal issues and then if i have a question along the way that's outside of the
group and i just email you or whatever i'm on the clock as as normal yeah so there's two ways to do
that right so you can if it's a legal question then you're on the clock right legal questions
are legal advice that then you're on the clock right if it's not a legal question then what i
do is i bring those things up during our time together in the protection portal and so we go
through those things together we answer those questions there i have a number of people who
are in the protection portal who are also clients and so they said look like john umstead he is a
lifetime member right um and he just he has people that he works with he calls me up and he says look
this is on the clock i've got a question i got we got to work on this on this legal problem can you
do this i said sure and we work on it just like i would normal attorney client privilege right
um the package that i'm providing here for that ip audit and the other things a small ip audit
alone that small ip audit usually five to six grand i'd say a larger ip audit usually 15 grand
right i'd say then if you look at the depending upon the complexity right if it's like if i'm
dealing with a steven diaz i'm not charging him less than 15 grand because he has a ton of
different things right but that's not a two or three hour ip audit that's like you know that
we're going to be going a lot deeper um but then separate from that this network that we have that
raid you know raise help with that larissa helps with that as well that network in and of itself
has just become a remarkable blessing like i mean i am very blessed to be running that
but i honestly feel that the value is not just me it's the other people there like they bring
they bring their their a game like you see people asking questions that are that are just phenomenal
like they're they'll do questions and they're so inspiring so motivating everyone's driven on
success like it's incredibly powerful i mean and it's pretty incredibly humbling
Rick, honestly, because, you know, I couldn't have created
this by myself. Like this is this is this I really feel like
the Lord's involved with all this
when Peter so humble as well as every with everything he's
accomplished. He's so humble, so generous, so much fun, like what
lawyers fun what lawyer makes IP fun. But Peter, but everyone
who's in that group to everyone just brings about the best out
of each other. It's it's a blast. And it's, it's everyone
leans in and it's fantastic, but it just kind of took over
and became something so incredible. And I genuinely
believe that Peter is going to change that 90% of startups
mail. I think that's the hope that's honestly, that's the hope
because I don't know if you know this, Rick, there's a 90% failure
rate in startups 90%. And that's not my number like that. Yeah,
that's a small business administration's number. They
did the research 90% of them fail. And the way I see it is
anybody's in this group, nobody should fail. Like that's my
objective is to make 100% people do well. Now that doesn't mean
people don't change their careers don't change what
they're doing. Maybe they obtain the revelation in this that
they're doing the wrong thing. You know, and that in and of
itself can save somebody years. When you realize hold it. I
didn't realize the thing I've been doing here is not
protectable. I'm going to be competing against everybody.
Maybe I need to tweak this a little bit to add something that
you know, that's unique. Now I can protect it. Now I can
actually have a limited monopoly on this, so that I can be more
successful in the field. And that's stuff we talked about.
I don't mean to sound like the old guy in the room, but I am
looking at
you