WEBVTT 1 00:00:00.000 --> 00:00:14.360 Welcome, everybody, to December 2022, the last Protection Portal session for the year. 2 00:00:14.360 --> 00:00:18.480 So we're going to go out with a bang. This has been an incredible year for a lot of us. 3 00:00:18.480 --> 00:00:23.560 There's been a lot of transformation going on. I've been kind of looking back at notes 4 00:00:23.560 --> 00:00:28.400 on different questions from different people and looking where you were a year ago and 5 00:00:28.400 --> 00:00:35.280 where you are now. And I gotta say, I'm impressed with you guys, because, you know, when I started 6 00:00:35.280 --> 00:00:40.960 this out, it was really intended to give guidance along the way. And I didn't know people were 7 00:00:40.960 --> 00:00:45.520 going to be well, I guess we kind of felt it was going to happen. But people really 8 00:00:45.520 --> 00:00:50.640 accelerated very fast. And a lot of people also, you might be thinking, well, I don't 9 00:00:50.640 --> 00:00:54.040 feel like I move really fast. But there's a lot of clarity that a lot of people receive 10 00:00:54.040 --> 00:00:59.920 during the year as well. And so I wouldn't be surprised if there's some major shifting 11 00:00:59.920 --> 00:01:05.120 that's happened. And now you guys should be positioned in the right place to move forward. 12 00:01:05.120 --> 00:01:11.200 Now, a lot of people took the last offer. I think it was like 17 people took the last 13 00:01:11.200 --> 00:01:19.360 offer, which is I mean, it was it was a good idea. And we're kind of in the mix of going 14 00:01:19.360 --> 00:01:26.320 through the offers one by one. And what I'm finding, I want to give you kind of a one 15 00:01:26.320 --> 00:01:32.960 minute overview of what I'm finding is happening. Because it's while you're coming in, for those 16 00:01:32.960 --> 00:01:37.040 of you who are who are doing the offer, and we're going to have that session, where you're 17 00:01:37.040 --> 00:01:43.680 coming in intending to focused on like just business, I'm finding that more is happening. 18 00:01:43.680 --> 00:01:48.680 What I mean by that is people are getting clarity on like, names of corporations are 19 00:01:48.680 --> 00:01:54.080 like popping up in the middle of the meetings. I mean, we just had a session yesterday, where 20 00:01:54.080 --> 00:02:01.120 a company had been using a certain name found out that there was an issue a pretty major 21 00:02:01.120 --> 00:02:09.880 issue. Who is this? I don't know who that was. They disappeared. Somebody tried to log 22 00:02:09.880 --> 00:02:14.200 in under a strange name that I've never seen before. So I don't know what that was about. 23 00:02:14.280 --> 00:02:22.280 Ray, I'm going to give you a co host ability. Okay, so that you can watch for people logging 24 00:02:22.280 --> 00:02:28.440 in. Yeah, so I can focus. And so they've been using a certain name for a few years. 25 00:02:29.880 --> 00:02:35.560 And just out of a whim, I said, you know, let me do a quick search for you. Now, did a search found 26 00:02:35.560 --> 00:02:41.160 out another company have been using the same name for many years prior had a federal registration 27 00:02:42.040 --> 00:02:47.880 wasn't good. And then we spend some time breaking down what the company is all about. So I'm going 28 00:02:47.880 --> 00:02:52.600 to take one minute and kind of show you how you come up with a name for a company, or a product 29 00:02:52.600 --> 00:02:58.520 or service. Okay, let me show you like what was revealed to me during the process. This was not 30 00:02:58.520 --> 00:03:04.680 intended at all. That's this was not the focus of the meeting. It just happened. And then I thought, 31 00:03:04.680 --> 00:03:10.440 wow, that makes a lot of sense, Lord. So just kind of sharing that with all of you. So for any of you 32 00:03:10.440 --> 00:03:15.160 that are kind of stuck, going, I can't come up with a new name for a product or service. How many 33 00:03:15.160 --> 00:03:19.160 people are doing that, like right now trying to come up with a name. Alright, so there's some of 34 00:03:19.160 --> 00:03:27.240 you that are in that situation. It's and just just to comfort you. This is probably the most difficult 35 00:03:27.240 --> 00:03:33.800 area of IP. Okay, like, if you put a number of engineers like myself, a bunch of geeks in a room, 36 00:03:33.800 --> 00:03:38.680 we'll come up with an invention. Right? It's just, I don't know what happens. Like, you know, 37 00:03:39.240 --> 00:03:42.120 so for some reason, we just come up with inventions, it just happens. 38 00:03:42.760 --> 00:03:50.680 But there it is, again, I don't know who Google is. I don't know, right? Can you check and see 39 00:03:50.680 --> 00:03:57.960 if I'm looking? Alright, thanks. So, you know, invention is not a problem. But there's only so 40 00:03:57.960 --> 00:04:02.760 many letters in the alphabet. There's only so many words in the in the in the English language. 41 00:04:03.320 --> 00:04:07.320 Right. And even if you come up with a foreign word, some of you may not know this, 42 00:04:07.320 --> 00:04:15.160 even if you come up with a foreign word, that means the English word. Well, 43 00:04:16.120 --> 00:04:22.280 when the United States Patent and Trademark Office looks it up, what they do is they look 44 00:04:22.280 --> 00:04:30.760 for the English equivalent. So you may be thinking to yourself, well, I believe that this is, 45 00:04:31.560 --> 00:04:37.960 you know, that this is clear, because it's the, it's the Spanish word for such and such. Well, 46 00:04:37.960 --> 00:04:41.000 in the US, what they're going to do is they're going to look up that same word. 47 00:04:41.800 --> 00:04:46.600 Ray, do you know who that is? g.el? I don't, I was actually going to message them and ask them 48 00:04:46.600 --> 00:04:51.240 their name to verify that they're a portal member. But because the only way to check out who they are 49 00:04:51.240 --> 00:04:55.560 is to admit them. So yeah, because I don't recognize the name. So if you don't get a 50 00:04:55.560 --> 00:04:59.560 response within a minute, actually, you should normally be able to message people and you're 51 00:04:59.560 --> 00:05:00.120 waiting. 52 00:05:00.000 --> 00:05:03.360 room if you're holding a waiting room? Because I've had to do 53 00:05:03.360 --> 00:05:06.120 that. Oh, well, just so you know, sorry, I don't have a 54 00:05:06.120 --> 00:05:09.040 waiting room, then you can't do that. It's Angelica. Okay, 55 00:05:09.040 --> 00:05:12.200 perfect. Nobody knows who GEL is. Thank you, Angelica. Thank 56 00:05:12.200 --> 00:05:15.440 you. All right. We thought you were NASA or like, you know, 57 00:05:15.440 --> 00:05:19.520 some kind of government facility trying to spy, you know, just 58 00:05:19.520 --> 00:05:24.800 want to make sure, you know, so welcome. All right. So so these 59 00:05:24.800 --> 00:05:26.800 are the things that I look at. All right. This is what was 60 00:05:26.800 --> 00:05:31.760 revealed. The first one is to take the aspects of who you are 61 00:05:31.760 --> 00:05:34.560 and what your company is trying to do, and write them down. 62 00:05:34.920 --> 00:05:39.280 Alright, but only use three words for each characteristic. I 63 00:05:39.280 --> 00:05:43.080 don't know why three don't ask me I have no idea. But this is 64 00:05:43.080 --> 00:05:46.840 what was being revealed was like take so let's say that you're 65 00:05:46.840 --> 00:05:51.240 working with children and you're training the children in let's 66 00:05:51.240 --> 00:05:56.160 say, education on I can't say what we're talking about, right? 67 00:05:56.160 --> 00:06:01.400 So let's say we're teaching on education on volcanoes, right? 68 00:06:01.800 --> 00:06:04.320 And so you're just trying to train them right with without 69 00:06:04.320 --> 00:06:07.000 hands on experience, hopefully. So let's say that's, that's what 70 00:06:07.000 --> 00:06:12.320 you're doing. That would be a different religion. So um, so 71 00:06:12.320 --> 00:06:16.560 this is what you would do. So you would say, so let's say, 72 00:06:16.560 --> 00:06:22.920 like visual, let's say, viewing, visual beauty or something like 73 00:06:22.920 --> 00:06:26.680 that, like just find three words that define what your 74 00:06:26.680 --> 00:06:29.320 business is doing, or what your service is doing, what your 75 00:06:29.320 --> 00:06:33.600 product is doing, okay? There's a difference between a product, a 76 00:06:33.600 --> 00:06:38.320 service, and a good. So I would actually take it one step 77 00:06:38.320 --> 00:06:42.920 further, I would determine is this name for your company? Is 78 00:06:42.920 --> 00:06:45.720 it for your service? Or is it for your good? That's number 79 00:06:45.720 --> 00:06:48.840 one. So step number one, Ray, write these down too, because I 80 00:06:48.840 --> 00:06:52.560 want to put this on a form, please, that I could post in the 81 00:06:52.560 --> 00:06:56.880 Facebook group. So if anybody misses anything, we can share 82 00:06:56.880 --> 00:06:59.840 it. So number one is determined, is this for my company in 83 00:06:59.840 --> 00:07:03.240 general? Is it for a good or is it for a service? That's number 84 00:07:03.240 --> 00:07:06.600 one. Now I know what it's for. So now I go to step number two, 85 00:07:06.600 --> 00:07:10.880 number two is defining the characteristics of this 86 00:07:10.880 --> 00:07:14.920 corporation or this good or this service. All right, and use 87 00:07:14.920 --> 00:07:18.280 three words, and it can be multiple ones of them, right? So 88 00:07:18.280 --> 00:07:27.040 it can be like exposure to volcanoes or meeting with such 89 00:07:27.040 --> 00:07:29.680 and such, whatever it is, just three words, three words, three 90 00:07:29.680 --> 00:07:34.840 words, three words. Now, I think, I'm not sure, but I think 91 00:07:34.840 --> 00:07:38.840 maybe part of the reason why three words is being used is 92 00:07:38.840 --> 00:07:42.000 because you're going to have to think as you're trying to take 93 00:07:42.000 --> 00:07:45.240 that that characteristic and change that long characteristic 94 00:07:45.240 --> 00:07:49.120 description of like a sentence into three words. So you're 95 00:07:49.120 --> 00:07:52.560 going to be in the process, this is just coming to me now, you're 96 00:07:52.560 --> 00:07:56.640 going to be in the process of redefining what an entire 97 00:07:56.640 --> 00:07:59.960 sentence means into three words. So you're already going to be 98 00:07:59.960 --> 00:08:04.040 putting yourself in the mode of coming up with names, but you're 99 00:08:04.040 --> 00:08:05.800 not going to come up with a single word, you're going to be 100 00:08:05.800 --> 00:08:09.000 taking that, that characteristic, and you're going 101 00:08:09.000 --> 00:08:12.560 to be turning it into three words. So three words, three 102 00:08:12.560 --> 00:08:15.640 words, three words. All right. So you might be let's say it's a 103 00:08:15.640 --> 00:08:19.720 product that's allowing people to sleep better. Right? So you 104 00:08:19.720 --> 00:08:29.000 might you might write down natural remedy, inexpensive, as 105 00:08:29.000 --> 00:08:33.799 a second characteristic, third one might be appealing color, 106 00:08:34.600 --> 00:08:38.039 packaging with appealing color or packaging appealing color, 107 00:08:38.039 --> 00:08:40.720 something like that. So you're writing down the characteristics 108 00:08:40.720 --> 00:08:43.159 one after the other, and then you're going to sit with that 109 00:08:43.159 --> 00:08:46.840 and look at that. And you're praying over that. Because now 110 00:08:46.840 --> 00:08:49.280 what you've done is you've blocked it out into the 111 00:08:49.280 --> 00:08:52.040 characteristics. And now that you see the characteristics, 112 00:08:52.080 --> 00:08:56.120 it's almost like it's taking shape. It's like it's gone from 113 00:08:56.120 --> 00:08:59.840 this elongated description, you know, paragraph, paragraph, 114 00:08:59.840 --> 00:09:02.760 paragraph, which some of you haven't even done yet. Some of 115 00:09:02.760 --> 00:09:05.200 you have like a product, but you haven't even written down the 116 00:09:05.200 --> 00:09:08.080 characteristics of the product. You just kind of saying, well, 117 00:09:08.080 --> 00:09:11.240 I've got a product. And the product does it helps people 118 00:09:11.240 --> 00:09:15.680 sleep, I need a name, you're too far away from it. Like now, can 119 00:09:15.680 --> 00:09:18.600 God give you a dream? Absolutely. That's happened to 120 00:09:18.600 --> 00:09:21.920 me before all of a sudden, boom, andrelic encounter dreams 121 00:09:21.920 --> 00:09:25.240 downloaded, boom, we're ready to go. All right, if you've tried 122 00:09:25.240 --> 00:09:28.760 that path, and you haven't gotten anywhere yet, I suggest 123 00:09:28.760 --> 00:09:32.720 you go down this path. Number one, company, product or 124 00:09:32.720 --> 00:09:36.680 service. Number two, take an elongated description, turn them 125 00:09:36.680 --> 00:09:41.400 into three word sent three word phrases. Now number three, 126 00:09:41.400 --> 00:09:43.800 you're going to sit on that and you're going to look at that 127 00:09:43.840 --> 00:09:46.680 those are the characteristics of what you're bringing forward. 128 00:09:47.160 --> 00:09:51.680 That's a breakdown of exactly what you're bringing forward. So 129 00:09:51.680 --> 00:09:57.240 now you're in the realm of of delivery to to third parties 130 00:09:57.280 --> 00:10:00.040 already. Okay, it's no longer like 131 00:10:00.000 --> 00:10:06.320 I need a name for a product to let me sleep. You've gotten way closer in. Now what you're 132 00:10:06.320 --> 00:10:11.360 going to do as you're praying, you're looking over those characteristics, words are going to 133 00:10:11.360 --> 00:10:16.400 come to you that define those groups of characteristics. And that is going to be 134 00:10:16.400 --> 00:10:23.520 where you come up with your name. So it's no longer like starting out with, I need a product 135 00:10:24.080 --> 00:10:32.880 I have a product that helps people sleep. How about sleep more? Well, that's kind of 136 00:10:32.880 --> 00:10:37.520 descriptive, right? So for trademarks, you can't get a federal registration for something that's 137 00:10:37.520 --> 00:10:41.920 merely descriptive. We've talked about that. So some of the meetings that I've had, 138 00:10:42.720 --> 00:10:48.320 people are proposing trademarks that are merely descriptive. Some people are already using 139 00:10:48.320 --> 00:10:54.160 trademarks for two or three years that are descriptive. And they want to be able to use 140 00:10:54.160 --> 00:10:59.920 those names exclusively. And guess what happens on the search? I go online, I start searching, 141 00:10:59.920 --> 00:11:07.680 and I find like 10, 15 other companies using the exact same name. All right. Why? Because 142 00:11:07.680 --> 00:11:16.320 it's descriptive. If it's descriptive, you can't use it. You can't use it. You can't hold on to 143 00:11:16.320 --> 00:11:27.520 that name. Okay. So with that, does that help that top level breakdown so far? Is anything 144 00:11:27.520 --> 00:11:35.920 confusing about that? Okay. All right. That is, what's that going to do is going to take you out 145 00:11:35.920 --> 00:11:42.160 from looking out at the universe and going, oh my gosh, I don't know what to do to bring it in. 146 00:11:42.880 --> 00:11:46.160 You're going to be highlighting the characteristics. And what you're going to find also, 147 00:11:46.800 --> 00:11:51.440 if you have a very good closeness with the Lord, is that you're going to see the characteristics 148 00:11:51.440 --> 00:11:57.920 that you're writing down are, they're aligned with what he's trying to do with your service 149 00:11:57.920 --> 00:12:02.720 or your product or your good. All right. That's what's going to happen is all of a sudden, 150 00:12:02.720 --> 00:12:07.600 you're going to kind of see this stuff. I don't mean to get just too spiritual here for some, 151 00:12:07.840 --> 00:12:15.760 you're probably going, why are we so spiritual in this? It's like, there's any product or service 152 00:12:15.760 --> 00:12:20.400 or good that you're, or a company that you're bringing forward, there's a message behind it. 153 00:12:20.400 --> 00:12:25.440 You did it for a reason. I mean, do you do it to make money? Yeah, absolutely. We do things to 154 00:12:25.440 --> 00:12:29.760 make money, but there's typically a message. There's typically something that's coming forward. 155 00:12:30.320 --> 00:12:34.400 And here's the thing, what most people don't realize, and I've been doing this a long time, 156 00:12:34.560 --> 00:12:40.640 I've been selling services for a long time, guys. And just because of the grace of God, I've been 157 00:12:41.520 --> 00:12:49.520 in the top one or two as client originators in different firms. And it's not me, I'm pretty 158 00:12:49.520 --> 00:12:55.600 sure it's God. I know it's God, but because it's not possible. I mean, to be in a group of 60 159 00:12:55.600 --> 00:13:01.280 something lawyers and be number one continuously, it's not possible. So, but one thing that I find 160 00:13:01.280 --> 00:13:09.280 is if you can determine what are the giftings that you have and how those giftings relate to 161 00:13:09.280 --> 00:13:14.960 the consumer, then you can come out with a really good package, like a really good description in a 162 00:13:14.960 --> 00:13:20.720 name. And then what will happen is that the name will provide a message to the public and it'll 163 00:13:20.720 --> 00:13:27.280 make them engaged. Now, let me tell you an exception to this rule. If you come up with your own name, 164 00:13:27.920 --> 00:13:34.080 all right? So, I created a name a while ago that nobody ever heard of, it's called Fashir. 165 00:13:34.080 --> 00:13:39.840 Nobody has a clue what it means. No, like zero clue, right? That's a made up name. 166 00:13:41.040 --> 00:13:44.240 So, when you're coming up with made up names, just so you know, 167 00:13:46.800 --> 00:13:50.640 I didn't know I was going to go here, but I'm going to take one minute because some of you 168 00:13:50.640 --> 00:13:55.360 must be doing this right now, trying to create your own names, because I did not intend to 169 00:13:56.320 --> 00:14:00.240 talk about this. So, if you're trying to create a name, meaning using 170 00:14:01.760 --> 00:14:08.400 vowels and consonants to create a word that nobody has ever used before, okay? 171 00:14:09.600 --> 00:14:15.840 Number one, congratulations, you've chosen the more difficult path. Congratulations. 172 00:14:17.360 --> 00:14:22.960 But it can be a very good thing and let me tell you why. If you create your own original name, 173 00:14:22.960 --> 00:14:29.680 nobody else is going to have it. That's amazing. But number two, just remember is now you have to 174 00:14:29.680 --> 00:14:38.160 build a following, all right? So, it may be more difficult in the beginning. If you create your own 175 00:14:38.160 --> 00:14:46.080 name, it may be more difficult for you to start a following. Don't be discouraged, all right? Don't 176 00:14:46.080 --> 00:14:50.560 be discouraged. Like if you come up with the name Fashir and you're like, oh, this is great. I'm 177 00:14:50.640 --> 00:14:57.680 going to call all of my jackets for all my windbreakers and I'll call it Fashir, right? 178 00:14:57.680 --> 00:14:59.520 And so, you're like, oh, what? Like, 179 00:15:00.000 --> 00:15:02.680 Nobody ever heard of that name before. 180 00:15:02.680 --> 00:15:06.240 And so don't be surprised, number one, 181 00:15:06.240 --> 00:15:08.600 just remember it's not descriptive, perfect. 182 00:15:08.600 --> 00:15:10.940 That means I passed every single test. 183 00:15:10.940 --> 00:15:12.760 It's not gonna infringe on anything 184 00:15:12.760 --> 00:15:14.780 because I created it from scratch. 185 00:15:14.780 --> 00:15:16.040 I don't have to worry about that. 186 00:15:16.040 --> 00:15:19.680 It's not, other people aren't gonna infringe upon it yet 187 00:15:19.680 --> 00:15:22.280 because I created it from scratch. 188 00:15:22.280 --> 00:15:25.000 It's not descriptive because I created it from scratch. 189 00:15:25.000 --> 00:15:28.040 So these are the beauties of having an original name. 190 00:15:28.040 --> 00:15:29.800 The tricky part of having an original name 191 00:15:29.840 --> 00:15:32.520 is now you've got to build a following. 192 00:15:32.520 --> 00:15:35.040 So don't be surprised that when you bring a product out, 193 00:15:35.040 --> 00:15:37.720 like these are windbreakers called Fashir, 194 00:15:37.720 --> 00:15:41.700 and all of a sudden people are going, what's that? 195 00:15:41.700 --> 00:15:43.320 Like, don't be surprised. 196 00:15:43.320 --> 00:15:45.400 It just means you're gonna spend a little more time 197 00:15:45.400 --> 00:15:48.320 on the marketing side, the building of the brand. 198 00:15:48.320 --> 00:15:50.200 And this is when it becomes really important 199 00:15:50.200 --> 00:15:52.460 when you have your first customers 200 00:15:52.460 --> 00:15:55.180 to get testimonies immediately. 201 00:15:55.180 --> 00:15:57.220 You gotta jump in the testimonies immediately. 202 00:15:57.220 --> 00:16:02.220 You get your pictures of the person with the logo 203 00:16:02.540 --> 00:16:05.980 or with the trademark on the jersey or whatever it is, 204 00:16:05.980 --> 00:16:08.700 or the shirt, or the cup, or the mug, or whatever, 205 00:16:08.700 --> 00:16:10.300 immediately, and you're starting to push it 206 00:16:10.300 --> 00:16:13.540 and push it and push it, and you're pushing the name, right? 207 00:16:13.540 --> 00:16:15.540 And then you get testimonies and you push the name, 208 00:16:15.540 --> 00:16:16.720 you push the name. 209 00:16:16.720 --> 00:16:20.460 Because you have to do more in the area of branding 210 00:16:20.460 --> 00:16:22.060 when you have an original name 211 00:16:22.060 --> 00:16:25.900 than if you're using names that kind of are, 212 00:16:27.740 --> 00:16:28.940 suggestive. 213 00:16:28.940 --> 00:16:31.540 Remember, the most powerful trademarks that are out there 214 00:16:31.540 --> 00:16:33.860 are called suggestive trademarks. 215 00:16:33.860 --> 00:16:35.940 With that, the difference between a suggestive, 216 00:16:35.940 --> 00:16:37.240 and Jennifer, I'll get to you in a second. 217 00:16:37.240 --> 00:16:40.300 The difference between a suggestive trademark 218 00:16:40.300 --> 00:16:44.100 and a descriptive trademark is that a descriptive trademark 219 00:16:44.100 --> 00:16:47.760 is you need those words to describe the good of services. 220 00:16:47.760 --> 00:16:51.880 So it's a red door, and I try to own the name Red Door. 221 00:16:51.880 --> 00:16:53.500 That's descriptive of the door. 222 00:16:53.500 --> 00:16:56.260 It can't do that, right? 223 00:16:56.260 --> 00:17:00.500 But what's another, I'm trying to think of a- 224 00:17:02.460 --> 00:17:03.980 I think maybe that's my question. 225 00:17:03.980 --> 00:17:07.460 I was thinking even like Tylenol P, Tylenol PM. 226 00:17:07.460 --> 00:17:08.819 Let me continue the thought. 227 00:17:08.819 --> 00:17:11.500 I don't want to lose the train of thought, hold on. 228 00:17:11.500 --> 00:17:14.579 I'm trying to think of another way to suggest the color red 229 00:17:14.579 --> 00:17:16.140 without using the word blood, 230 00:17:16.140 --> 00:17:19.140 because bloody door is probably a bad trademark, right? 231 00:17:19.140 --> 00:17:20.099 So we're not going there. 232 00:17:20.099 --> 00:17:24.660 So how about like, I don't know, Rose Door, 233 00:17:24.660 --> 00:17:26.500 or like Sunset Door, 234 00:17:26.500 --> 00:17:29.740 or something that makes you think of the color 235 00:17:29.740 --> 00:17:32.260 without saying the color, right? 236 00:17:32.260 --> 00:17:34.780 Well, rouge is the color itself. 237 00:17:34.780 --> 00:17:36.900 So that's not, so the way, 238 00:17:36.900 --> 00:17:39.580 the reason why suggestive trademarks are the best 239 00:17:39.580 --> 00:17:44.580 is because they make you think of a characteristic 240 00:17:44.580 --> 00:17:48.020 that you want, or that the object has 241 00:17:48.020 --> 00:17:50.140 without saying the word itself. 242 00:17:51.300 --> 00:17:54.100 That's what a suggestive thing is, okay? 243 00:17:54.500 --> 00:17:58.740 That's why suggestive trademarks are the absolute best, 244 00:17:58.740 --> 00:18:02.260 but descriptive is saying it's a red door, 245 00:18:02.260 --> 00:18:05.740 or it's a rouge door, or it's a maroon door. 246 00:18:05.740 --> 00:18:08.100 Jennifer, go ahead, go ahead. 247 00:18:08.100 --> 00:18:09.500 Yeah, you might've just answered this. 248 00:18:09.500 --> 00:18:11.820 I was just thinking about like Tylenol PM, 249 00:18:11.820 --> 00:18:14.180 or whatever it is, Advil PM, right? 250 00:18:14.180 --> 00:18:17.020 Like when you were saying about sleep more, 251 00:18:17.020 --> 00:18:21.020 like PM implies this is for nighttime, 252 00:18:21.020 --> 00:18:23.780 it's not the morning, or at least it's afternoon. 253 00:18:24.460 --> 00:18:25.300 And I guess that was my question. 254 00:18:25.300 --> 00:18:27.460 Even though PM is a, 255 00:18:28.580 --> 00:18:30.460 like it's how we use to tell time, 256 00:18:30.460 --> 00:18:33.380 can they use that? 257 00:18:33.380 --> 00:18:35.820 Or like using words that are common words, 258 00:18:35.820 --> 00:18:37.740 like you can't trademark PM. 259 00:18:37.740 --> 00:18:39.020 Yeah, so let me answer your question. 260 00:18:39.020 --> 00:18:40.500 So that's a great question. 261 00:18:40.500 --> 00:18:45.500 So is PM a description of the product itself? 262 00:18:48.140 --> 00:18:50.340 That's the way it would come down to, right? 263 00:18:50.340 --> 00:18:51.900 So technically it's not, 264 00:18:51.900 --> 00:18:55.380 you're not describing the product by saying PM. 265 00:18:55.380 --> 00:18:58.860 And Tylenol PM is not something 266 00:18:58.860 --> 00:19:00.940 that you can only take in the afternoon. 267 00:19:00.940 --> 00:19:01.860 You can take it in the morning. 268 00:19:01.860 --> 00:19:04.420 You can take it whenever you want. 269 00:19:04.420 --> 00:19:06.220 So the product itself, 270 00:19:06.220 --> 00:19:08.100 if you put that product in your mouth, 271 00:19:08.100 --> 00:19:10.580 it doesn't go, eh, because it's 8 a.m. 272 00:19:10.580 --> 00:19:14.060 Like it doesn't, and it doesn't like not work at 8 a.m. 273 00:19:14.060 --> 00:19:15.900 It works literally at any time. 274 00:19:15.900 --> 00:19:19.660 So therefore, Tylenol PM is a perfect name 275 00:19:19.660 --> 00:19:23.620 because it suggests, it's suggestive of sleeping, right? 276 00:19:23.620 --> 00:19:26.820 Because PM is when you go to bed late or like, 277 00:19:27.820 --> 00:19:31.900 but it's not really descriptive of the product 278 00:19:31.900 --> 00:19:33.700 because you might want to sleep, you know, 279 00:19:33.700 --> 00:19:35.100 any time of the day or night. 280 00:19:35.100 --> 00:19:38.340 It doesn't have to be, it doesn't have to be PM. 281 00:19:38.340 --> 00:19:39.180 Miguel, go ahead. 282 00:19:42.420 --> 00:19:43.260 Hey, brother. 283 00:19:43.260 --> 00:19:45.460 I put it in the chat and Ray said to ask the question, 284 00:19:45.460 --> 00:19:47.700 but yeah, let me go back. 285 00:19:47.700 --> 00:19:48.820 So what I asked you is like, 286 00:19:48.820 --> 00:19:51.740 I've seen a lot of companies use, say sleep better, 287 00:19:51.740 --> 00:19:53.540 and then they combine the words like sleep better 288 00:19:53.540 --> 00:19:54.620 in one word. 289 00:19:54.620 --> 00:19:57.300 I'm just asking like, when you combine words, 290 00:19:57.300 --> 00:19:59.460 does it bypass the whole descriptive? 291 00:20:00.000 --> 00:20:01.360 You know, great question. 292 00:20:01.360 --> 00:20:02.960 And we ran into this yesterday. 293 00:20:02.960 --> 00:20:07.200 That's your question is exactly what happened yesterday. 294 00:20:07.200 --> 00:20:09.000 And the answer is no. 295 00:20:09.000 --> 00:20:13.000 So you can't take something that's descriptive 296 00:20:13.000 --> 00:20:15.600 and try to get a federal registration 297 00:20:15.600 --> 00:20:19.080 for that descriptive term just because you add one word. 298 00:20:19.080 --> 00:20:21.320 But let me explain to you how. 299 00:20:21.320 --> 00:20:23.800 I'm going to give you a qualifier on that, all right? 300 00:20:23.800 --> 00:20:29.000 So let's say the name is like Microsoft Great Software, 301 00:20:29.000 --> 00:20:29.880 right? 302 00:20:30.360 --> 00:20:34.360 Now, if they tried to file for Microsoft Great Software, 303 00:20:34.360 --> 00:20:38.680 what would happen is they would get a rejection. 304 00:20:38.680 --> 00:20:41.160 And in the rejection, the United States Patent and Trademark 305 00:20:41.160 --> 00:20:44.240 Office would say, we're going to give you 306 00:20:44.240 --> 00:20:46.680 a registration for Microsoft Great Software, 307 00:20:46.680 --> 00:20:50.320 but you don't own the words Great Software. 308 00:20:50.320 --> 00:20:52.200 That's the way it would play out. 309 00:20:52.200 --> 00:20:54.000 So what they essentially would be doing 310 00:20:54.000 --> 00:20:57.040 is they would get a trademark for Microsoft Great Software. 311 00:20:57.040 --> 00:20:59.360 And if anybody used the terms Great Software, 312 00:20:59.360 --> 00:21:01.360 they could never stop them. 313 00:21:01.360 --> 00:21:04.120 So you could actually get a federal registration 314 00:21:04.120 --> 00:21:05.920 using descriptive words, but there 315 00:21:05.920 --> 00:21:10.640 has to be something that is not descriptive in that trademark. 316 00:21:10.640 --> 00:21:18.680 So let's say like Nike, run fast, or Nike, less pain. 317 00:21:18.680 --> 00:21:22.680 So foot pain gone, something like that. 318 00:21:22.680 --> 00:21:23.600 That's descriptive. 319 00:21:23.600 --> 00:21:27.160 Foot pain gone is descriptive of what the sneakers do. 320 00:21:27.160 --> 00:21:29.520 So therefore, you can't own foot pain gone, 321 00:21:29.520 --> 00:21:34.120 but you can get a registration for the slogan Nike foot pain 322 00:21:34.120 --> 00:21:38.200 gone because the word Nike is unique, and you can own that. 323 00:21:38.200 --> 00:21:40.480 But what's going to happen is the United States Patent 324 00:21:40.480 --> 00:21:43.480 and Trademark Office is going to give you a rejection first. 325 00:21:43.480 --> 00:21:45.440 And in the rejection, they're going 326 00:21:45.440 --> 00:21:49.920 to say you have to file a disclaimer to the words foot 327 00:21:49.920 --> 00:21:53.640 pain gone because you can't own the words foot pain gone. 328 00:21:53.640 --> 00:21:56.920 Now, what does that mean for all of you? 329 00:21:57.080 --> 00:22:00.720 That means that you may have hurt yourself 330 00:22:00.720 --> 00:22:04.720 because if there are five words in your slogan, 331 00:22:04.720 --> 00:22:10.320 and only one of those five words you can own, what that means 332 00:22:10.320 --> 00:22:14.320 is that you just tried to get, you just 333 00:22:14.320 --> 00:22:16.840 obtained a federal registration for five words of which 334 00:22:16.840 --> 00:22:19.320 one word can be owned. 335 00:22:19.320 --> 00:22:21.440 So if anybody uses the other four words, 336 00:22:21.440 --> 00:22:22.800 you can't do anything. 337 00:22:22.800 --> 00:22:24.800 And the chances of you stopping somebody 338 00:22:24.800 --> 00:22:28.160 from using one of the five words 339 00:22:28.160 --> 00:22:31.560 is very low because your trademark is not 340 00:22:31.560 --> 00:22:32.600 the one word alone. 341 00:22:32.600 --> 00:22:35.000 So let's imagine for a moment as an example. 342 00:22:35.000 --> 00:22:37.680 This is really helpful, deep stuff. 343 00:22:37.680 --> 00:22:39.960 So I'm just going to walk into this. 344 00:22:39.960 --> 00:22:42.360 Let's say Microsoft got a federal registration 345 00:22:42.360 --> 00:22:48.000 for Microsoft make computers better, right? 346 00:22:48.000 --> 00:22:50.880 Or let's say that's what they got, make computers better. 347 00:22:50.880 --> 00:22:54.360 Or software for computers. 348 00:22:54.360 --> 00:22:55.920 Microsoft software for computers. 349 00:22:55.920 --> 00:22:58.720 That's going to get rejected immediately. 350 00:22:58.720 --> 00:23:00.640 They're going to have to file a disclaimer, 351 00:23:00.640 --> 00:23:05.320 says that they do not own software for computers, right? 352 00:23:05.320 --> 00:23:08.920 Now, that means that their federal registration is 353 00:23:08.920 --> 00:23:13.560 actually for Microsoft software for computers. 354 00:23:13.560 --> 00:23:18.040 So if somebody else uses the name Microsoft alone, 355 00:23:18.040 --> 00:23:20.560 Microsoft is going to have a hard time enforcing 356 00:23:20.560 --> 00:23:23.560 their trademark, which is Microsoft software 357 00:23:23.560 --> 00:23:25.640 for computers, because the other person is only 358 00:23:25.640 --> 00:23:28.120 using the name Microsoft. 359 00:23:28.120 --> 00:23:30.280 They're not using software for computers. 360 00:23:30.280 --> 00:23:31.760 So you may be thinking to yourself, 361 00:23:31.760 --> 00:23:34.960 well, maybe I can add more words to add something 362 00:23:34.960 --> 00:23:38.360 descriptive to my distinctive term 363 00:23:38.360 --> 00:23:40.560 for my products or services. 364 00:23:40.560 --> 00:23:42.360 Maybe I'll do that. 365 00:23:42.360 --> 00:23:44.600 I wouldn't do that. 366 00:23:44.600 --> 00:23:47.840 The reason why is because what you can do 367 00:23:47.840 --> 00:23:51.920 is you can end up using words that you don't own 368 00:23:51.920 --> 00:23:53.920 in your slogan, and then if somebody 369 00:23:53.920 --> 00:23:56.920 uses the one word you do care about, 370 00:23:56.920 --> 00:24:01.040 they may not infringe because it's only one of five words. 371 00:24:01.040 --> 00:24:03.320 Do you guys follow me on that? 372 00:24:03.320 --> 00:24:05.240 It's pretty deep what I just walked you into, 373 00:24:05.240 --> 00:24:07.560 but that's a real-life situation. 374 00:24:07.560 --> 00:24:10.800 So people, what they do is they have the name Microsoft. 375 00:24:10.800 --> 00:24:12.680 Then they go, love the name, but I 376 00:24:12.680 --> 00:24:14.080 want to make sure people understand 377 00:24:14.080 --> 00:24:15.080 what this is all about. 378 00:24:15.080 --> 00:24:19.680 So Microsoft, making computers run better. 379 00:24:19.720 --> 00:24:21.800 That's the trademark. 380 00:24:21.800 --> 00:24:23.600 So now they get their federal registration. 381 00:24:23.600 --> 00:24:28.560 They have to file the disclaimer on making computers run better. 382 00:24:28.560 --> 00:24:31.200 Now somebody, Bonnie is really clever. 383 00:24:31.200 --> 00:24:33.880 She sees it, and she goes, I like the name Microsoft. 384 00:24:33.880 --> 00:24:35.720 I'm going to use that on my app. 385 00:24:35.720 --> 00:24:37.720 Now Microsoft tries to sue her, and she says, 386 00:24:37.720 --> 00:24:39.320 I'm not using your five words. 387 00:24:39.320 --> 00:24:40.280 I'm using one word. 388 00:24:40.280 --> 00:24:43.120 You don't own that one word. 389 00:24:43.120 --> 00:24:44.040 Do you see what I mean? 390 00:24:44.040 --> 00:24:46.040 So now it's a litigation situation 391 00:24:46.040 --> 00:24:49.920 because Microsoft tried to add an impression that 392 00:24:49.920 --> 00:24:53.480 was descriptive to an actual trademark. 393 00:24:53.480 --> 00:24:56.400 It would have been better if they just filed for Microsoft 394 00:24:56.400 --> 00:24:57.640 and did it for software. 395 00:24:57.640 --> 00:25:01.160 Then if somebody uses Microsoft with anything. 396 00:25:00.000 --> 00:25:04.620 thing, they can stop them. Way more powerful. Trademarks are 397 00:25:04.620 --> 00:25:08.820 more powerful when they're shorter. The longer you make a 398 00:25:08.820 --> 00:25:13.740 trademark, the harder it is to enforce. If you've got like, you 399 00:25:13.740 --> 00:25:18.360 know, you look at Nike, just do it. Right? Let's say somebody 400 00:25:18.360 --> 00:25:23.100 owns, just doing. That's, you know, somebody might say, well, 401 00:25:23.100 --> 00:25:25.980 there's, there may be a likelihood of confusion, just do 402 00:25:25.980 --> 00:25:29.760 it just doing, you know, it's they're both three syllables, 403 00:25:29.820 --> 00:25:36.160 both have just and doing it. One has it one is ing. So there's a 404 00:25:36.160 --> 00:25:39.740 likelihood of confusion argument that'll be made. But if, if the 405 00:25:39.740 --> 00:25:43.560 name's Nike, you type Nike, somebody else's use Nike, that's 406 00:25:43.560 --> 00:25:47.780 clearly infringement done. You see the difference? It's so much 407 00:25:47.780 --> 00:25:52.000 more clear. It's good. It's absolute. So just be careful. I 408 00:25:52.000 --> 00:25:54.860 would do like what Jennifer was saying go with like suggestive 409 00:25:54.860 --> 00:25:59.540 don't go with descriptive. If you go descriptive, it's gonna 410 00:25:59.540 --> 00:26:01.820 get rejected, it's gonna be hard to get out, you're gonna waste 411 00:26:01.820 --> 00:26:05.740 money, you're gonna waste time. And some of the ones that some 412 00:26:05.740 --> 00:26:10.300 of the meetings I've been having in this audit, people are using 413 00:26:10.300 --> 00:26:13.980 descriptive trademarks. And we've had to like, like one of 414 00:26:13.980 --> 00:26:17.300 the meetings that we just had, they're completely redoing their 415 00:26:17.300 --> 00:26:21.420 entire line. Now that means website, products, services, 416 00:26:21.420 --> 00:26:24.660 like everything, right, they have a software package, they're 417 00:26:24.660 --> 00:26:29.180 redoing that as well. Now, just to take one minute here, you 418 00:26:29.180 --> 00:26:33.300 don't have to change, you could use something descriptive, just 419 00:26:33.300 --> 00:26:36.380 realize you're not going to be able to stop others. That's all. 420 00:26:37.740 --> 00:26:40.340 So just just keep that in mind that that's the thing for you 421 00:26:40.340 --> 00:26:43.640 think about. If you want to use something descriptive, more power 422 00:26:43.640 --> 00:26:48.060 to you, but you're gonna have to be the one company that's using 423 00:26:48.060 --> 00:26:53.820 that descriptive phrase. And everybody can think of only you 424 00:26:53.980 --> 00:26:59.340 when that term when that term is used. And maybe you can do that. 425 00:26:59.340 --> 00:27:04.100 Like maybe, you know, maybe you say the fast software company, 426 00:27:04.700 --> 00:27:07.620 you know, like, let's say that your company creates software, 427 00:27:07.620 --> 00:27:10.580 and the software that you create, makes computers work 428 00:27:10.580 --> 00:27:13.860 faster, using the same tools that they already have, there's 429 00:27:13.860 --> 00:27:18.220 the same ASICs, the same, you know, the same printed circuit 430 00:27:18.220 --> 00:27:21.940 board, the same heat sinks, the same fans, everything. But your 431 00:27:21.940 --> 00:27:25.680 software makes the computer work faster, for some reason, you 432 00:27:25.680 --> 00:27:29.900 came up with some creative, logical loops that are making 433 00:27:30.140 --> 00:27:34.180 the computer systems work faster. So you say, the fast 434 00:27:34.180 --> 00:27:38.460 software company, or like the, yeah, the faster computer 435 00:27:38.460 --> 00:27:42.460 software, or whatever it is. And, you know, everybody sees 436 00:27:42.460 --> 00:27:44.780 this as well, that's really descriptive, but nobody's really 437 00:27:44.860 --> 00:27:48.820 use those words, like that, even though it is descriptive. So you 438 00:27:48.820 --> 00:27:51.900 start hitting the market, and you're flooding the market. And 439 00:27:51.900 --> 00:27:54.380 you're out there with a fast software company with a fast 440 00:27:54.380 --> 00:27:56.900 software company with a fast software company. And everybody 441 00:27:56.900 --> 00:27:59.920 is going, but hold it, that's not fair. Like Miguel's using a 442 00:27:59.920 --> 00:28:02.780 name that's descriptive, his software makes it faster. The 443 00:28:02.780 --> 00:28:05.060 USPTO is like, no, we're not going to give them the federal 444 00:28:05.060 --> 00:28:08.380 registration. But everybody in the market knows Miguel's 445 00:28:08.380 --> 00:28:12.940 company now as the fast software company. So you may 446 00:28:12.940 --> 00:28:17.140 actually have a situation and I have clients who have done this 447 00:28:17.500 --> 00:28:21.900 brilliantly, have used a descriptive term and flooded 448 00:28:21.900 --> 00:28:26.180 the market, where everybody in a market now thinks of them only. 449 00:28:27.820 --> 00:28:31.820 Even though it's descriptive, it blows the mind, it's actually an 450 00:28:31.820 --> 00:28:35.900 incredibly brilliant marketing strategy. It's very hard to 451 00:28:35.900 --> 00:28:39.300 execute. Like if you're starting out, and you've never 452 00:28:39.300 --> 00:28:43.540 done this before, I would, I would not suggest this. Because 453 00:28:43.540 --> 00:28:47.820 it's very difficult. But it's a brilliant marketing strategy. 454 00:28:47.820 --> 00:28:51.140 Now, all of a sudden, everybody's like, Oh, man, you 455 00:28:51.140 --> 00:28:54.340 know, I need software, dude, you need to talk to the fast 456 00:28:54.340 --> 00:28:57.300 software company. They're like, what? Well, which company is 457 00:28:57.300 --> 00:29:00.420 that? No, that's the name of it, the fast software company. No 458 00:29:00.420 --> 00:29:03.780 way. Yeah, that's the actual name, they go by that name. And 459 00:29:03.780 --> 00:29:05.980 they use a TM, even though they can't get a federal 460 00:29:05.980 --> 00:29:09.100 registration, they're still using a TM. It's like you're 461 00:29:09.100 --> 00:29:11.820 placing a public on notice that you're using your descriptive 462 00:29:11.820 --> 00:29:16.300 term in a trademark fashion. It's like, it's like trademark 463 00:29:16.340 --> 00:29:21.300 ninjutsu. Like it's crazy. And it, it works. But it's, it's 464 00:29:21.300 --> 00:29:24.180 brilliant. But it's very difficult to execute. You've 465 00:29:24.180 --> 00:29:28.060 got to have a, an incredible marketing team, a brilliant 466 00:29:28.060 --> 00:29:31.860 lawyer, and like, you've got to have a solid package, because 467 00:29:32.140 --> 00:29:36.180 when it works, it's a billion dollar brand. But it's hard to 468 00:29:36.180 --> 00:29:38.500 execute. So anyways, Miguel, that I just want to give you 469 00:29:38.500 --> 00:29:38.780 that. 470 00:29:39.460 --> 00:29:43.740 So, so Peter, great response. And, and head on. In the Red 471 00:29:43.740 --> 00:29:46.460 Door example, if you use Red Door manufacturing, you 472 00:29:46.460 --> 00:29:49.420 manufacture Red Doors, but you join the words Red Door 473 00:29:49.460 --> 00:29:52.300 together, does that make a difference if there's no space 474 00:29:52.300 --> 00:29:55.780 in between? So Red Door? Does that? Okay, 475 00:29:55.820 --> 00:29:58.100 great question. Doesn't matter. 476 00:29:58.100 --> 00:30:00.220 Like, you see it all the time, like 477 00:30:00.000 --> 00:30:06.880 like people joining words you know on on like sleep better in one word i always wondered is that 478 00:30:06.880 --> 00:30:10.960 can you trademark yeah it's a great it's a great question but it doesn't matter because 479 00:30:11.600 --> 00:30:16.880 i mean think of just do it right and somebody gets rid of the spaces guarantee you nike is 480 00:30:16.880 --> 00:30:22.960 going to sue you like they're like spaces are no spaces now arguably it looks a little different 481 00:30:22.960 --> 00:30:29.280 but it's still the same words you know the lack of a space is not enough it's not enough for 482 00:30:29.600 --> 00:30:33.840 they still see it as scripted if you find three words combined they still see it like you're 483 00:30:33.840 --> 00:30:38.480 trying to do the same yeah because they'll they'll look the uspto is just going to look 484 00:30:38.480 --> 00:30:43.200 at that and say yes it's the same thing it's not a new word it's the same thing just remove the 485 00:30:43.200 --> 00:30:48.880 spaces great thank you i mean i've seen people try to do that like take multiple words turn it 486 00:30:48.880 --> 00:30:57.360 into one word you know like um and what i've actually seen which is a little a little different 487 00:30:57.360 --> 00:31:04.480 is that they'll take parts of words and combine them right so instead of like the fast software 488 00:31:04.480 --> 00:31:17.520 company right they'll do t a a or they'll be like th aft swco you know and that's the new word 489 00:31:18.240 --> 00:31:23.120 and yeah at that point that's good right well well and that that's the question is that 490 00:31:23.120 --> 00:31:28.000 is that when you file it the uspto examiner is now going to look at that and say 491 00:31:28.880 --> 00:31:35.680 is that really close to the words that are descriptive right and so it just becomes it 492 00:31:35.680 --> 00:31:41.280 becomes a measurement or a discussion point with the examiner as to how close is that to the actual 493 00:31:42.000 --> 00:31:50.000 words or not like we're we're going really deep right now into how to define a product name 494 00:31:50.560 --> 00:31:56.960 a service a company what's going to get through the system what's not how do you create a new name 495 00:31:56.960 --> 00:32:02.720 how do you not like this is this is pretty deep but these are ways that people typically come up 496 00:32:02.720 --> 00:32:08.240 with a new name for a product or a service they'll do what you said miguel they'll take 497 00:32:08.240 --> 00:32:12.000 they'll take characteristics of words this is another way i'll give you one more then i'll 498 00:32:12.000 --> 00:32:17.600 answer jennifer's question so um another thing that they'll do is they'll take characteristics 499 00:32:17.600 --> 00:32:23.040 of the product or the service and they'll and they'll like after they write those out they'll 500 00:32:23.040 --> 00:32:29.200 take they'll take like parts of those characteristic like the characteristical words 501 00:32:29.200 --> 00:32:34.480 and they'll create a word right so um that's what they'll do they take a piece of this word piece 502 00:32:34.480 --> 00:32:39.040 of that word piece of that word they'll mix it together and that's your new new word and then 503 00:32:39.040 --> 00:32:44.000 when somebody says well how'd you come up with a name oh my inspiration was such and such but here's 504 00:32:44.000 --> 00:32:49.440 the thing when you get an office action from the examiner at the united states patent trademark 505 00:32:49.440 --> 00:32:59.760 office and they ask you how did you get that word it's it's just not a good idea to say well i just 506 00:32:59.760 --> 00:33:04.000 took the letters from the words that are descriptive and i put them together and came up 507 00:33:04.000 --> 00:33:12.080 with this it's it that can be a an argument that hurts you more than helps you so i in those cases 508 00:33:13.040 --> 00:33:18.640 um i mean i realize everybody here's honest so you're in kind of a bad place if you're in that 509 00:33:18.640 --> 00:33:24.960 situation so the hope is that you actually don't call the examiner instead you do a response you 510 00:33:24.960 --> 00:33:31.920 know to an office action and you ignore that point to try to get your system because because it's 511 00:33:31.920 --> 00:33:37.120 just going to be like i need to be honest oh i don't know what to do so don't answer the call 512 00:33:37.120 --> 00:33:44.000 so there you go so uh jennifer good so kind of along those lines then same thing with an acronym 513 00:33:44.000 --> 00:33:51.840 so uh make software faster m s f like and you're trying to put like you make this groovy little 514 00:33:51.840 --> 00:33:57.280 logo msf and the words underneath it you're still going to be in the same you're still going to be 515 00:33:57.280 --> 00:34:02.320 in the same situation because you're trying to use other words so like even the acronym doesn't get 516 00:34:02.320 --> 00:34:08.480 you out of it yeah it's a that is a brilliant question um to use the terminology of my my 517 00:34:08.480 --> 00:34:14.400 clients from the united kingdom uh that's a brilliant question um uh and it's just spot on 518 00:34:14.400 --> 00:34:21.280 is that one of the questions that is um i think you were actually in the challenge where i showed 519 00:34:21.280 --> 00:34:26.480 this i'm not sure jennifer because it was a while ago but i'm gonna see if i can find it there's a 520 00:34:26.480 --> 00:34:32.560 website that's that's really really good it lists all the acronyms for anything you could ever think 521 00:34:32.560 --> 00:34:40.239 of right there's a bunch of sites that actually have acronyms but there's this one site that has 522 00:34:40.239 --> 00:34:44.880 got everything like it's it's probably the best i've ever seen i'm gonna see if i can find that 523 00:34:44.880 --> 00:34:52.320 and post it right can you just dm me on that um so but here's the thing um i think this is going 524 00:34:52.320 --> 00:34:59.280 to help some of you i filed for a a trademark on behalf of a client they did what you said jennifer 525 00:34:59.280 --> 00:34:59.920 they they took it 526 00:35:00.000 --> 00:35:09.200 acronym right but the acronym was for words that did not exist right so they created a new term 527 00:35:10.000 --> 00:35:16.880 and with the creation of the new of the new term they used the acronym for that new term and so we 528 00:35:16.880 --> 00:35:23.760 filed for the acronym for the unique term right now that should be two steps away from a rejection 529 00:35:23.760 --> 00:35:34.000 but this is what happened we got a rejection right major corporation and the examiner says 530 00:35:34.000 --> 00:35:41.040 that this acronym is stands for something that has existed for a long time and you can't own it 531 00:35:42.000 --> 00:35:47.920 and i said that's baloney like our client created it so what the examiner did was the examiner 532 00:35:47.920 --> 00:35:55.360 cited that website the acronym website okay this is kind of hilarious and i had to explain this to 533 00:35:55.360 --> 00:36:00.160 the examiner and prove it to the examiner for them to remove the rejection it was it was a it was 534 00:36:00.160 --> 00:36:05.920 pretty it was a pretty detailed argument but here's what happened the examiner searched the 535 00:36:05.920 --> 00:36:12.720 site for the acronym found the acronym found the words and rightfully so grabbed the that print 536 00:36:12.720 --> 00:36:17.760 out and rejected the acronym and said this is already exists well here's the thing that he 537 00:36:17.760 --> 00:36:24.320 didn't know is that that website actually what it does is it has a spider that searches the internet 538 00:36:24.320 --> 00:36:31.040 for every acronym that ever existed and populates itself with every acronym and the definition of 539 00:36:31.040 --> 00:36:36.320 that acronym the words that go for it right so what actually happened was our client had been using 540 00:36:36.320 --> 00:36:43.280 that term for over a year so their spider actually fought found our client's use on the internet 541 00:36:44.320 --> 00:36:50.240 and then created in its own database the acronym with the name that our client was already using 542 00:36:50.960 --> 00:36:57.520 and so the the uspto rejected us based on our own usage but didn't know it was our own usage 543 00:36:57.520 --> 00:37:03.360 because the database doesn't tell you what the source was and so now i'm telling the examiner 544 00:37:03.360 --> 00:37:08.320 no that's us and the examiner's saying no it's not it's in this website and i said you don't 545 00:37:08.320 --> 00:37:13.600 understand how these websites work so i had to explain what a spider was i explained i mean 546 00:37:13.600 --> 00:37:19.040 examiner's thinking a spider like this guy is using nature and computer terminology it doesn't 547 00:37:19.040 --> 00:37:23.600 make any sense i had to explain to them how google works and search engines and others 548 00:37:24.160 --> 00:37:29.200 and i had to write a letter to the president of the organization that creates the the acronym 549 00:37:29.200 --> 00:37:40.560 website to get him to actually send me a metadata document showing where they actually got the the 550 00:37:40.560 --> 00:37:46.560 first uses of the acronym from the internet and when i got that it actually cites to my client's 551 00:37:46.560 --> 00:37:53.520 website duh and so it shows you the date that it was acquired from the internet and it was our 552 00:37:53.520 --> 00:37:59.680 website and so after i finally proved all that we won the case and the client was very happy but 553 00:37:59.680 --> 00:38:06.720 the point is that the acronym website you can actually use that site to see every acronym that 554 00:38:06.720 --> 00:38:10.960 exists and see whether or not the one that you came up with is one that already exists because 555 00:38:10.960 --> 00:38:15.680 those acronyms are not going to be on the uspto website so this site might actually help you if 556 00:38:15.680 --> 00:38:21.200 you're trying to come up with some unique acronyms all right any other just related that sorry just 557 00:38:21.200 --> 00:38:25.120 a quick question and maybe reference back to something you've talked about before if i can 558 00:38:25.120 --> 00:38:29.600 just remember where to find it but when you were talking about like nike just do it you said 559 00:38:29.600 --> 00:38:35.600 something in a prior call about like you want to file for the longer version of something versus 560 00:38:35.600 --> 00:38:41.200 the shorter version of something because otherwise but i might be connecting yeah that's not connecting 561 00:38:41.200 --> 00:38:46.800 the dots right is that a different issue not right yeah so okay there's nike then there's just do it 562 00:38:46.800 --> 00:38:52.080 so what i said is you file for nike and you file for just do it you file for both of them separately 563 00:38:52.080 --> 00:38:56.320 if you file for them both at the same time then if somebody uses nike alone that's a problem 564 00:38:56.320 --> 00:39:01.040 somebody uses just do it alone that's a problem if you're going to use just do it the slogan 565 00:39:01.040 --> 00:39:06.320 alone then i would file for the alone even if you're using the slogan with something else 566 00:39:06.320 --> 00:39:11.840 sometimes because you want to make sure that if somebody uses the one word they infringe if 567 00:39:11.840 --> 00:39:17.600 somebody uses a slogan they infringe right so there's nike that's one trademark there's just do 568 00:39:17.600 --> 00:39:25.040 it that's another trademark right but nike also you'll see nike just do it but they didn't file 569 00:39:25.040 --> 00:39:30.560 for nike just do it they filed for them separately because sometimes they use just do it alone 570 00:39:30.560 --> 00:39:37.920 sometimes they use nike alone if you file for nike just do it as one that and you don't 571 00:39:38.880 --> 00:39:44.640 and somebody uses just nike alone you're gonna have problems enforcing it so what you need to 572 00:39:44.640 --> 00:39:50.800 do is everybody here needs to think to themselves how am i using a trademark am i using it all 573 00:39:50.800 --> 00:39:56.320 together or am i using one word separately sometimes from the slogan if you're using one 574 00:39:56.320 --> 00:40:00.000 word separately alone sometimes from the slogan then you technically 575 00:40:00.000 --> 00:40:05.360 should be falling for that one word alone and the slogan alone. Otherwise, you're going to have 576 00:40:05.360 --> 00:40:10.800 troubles with enforcement. Does anybody else have a question on anything we've covered so far before 577 00:40:10.800 --> 00:40:18.560 we go forward? Because I want to get to TJ's question next. All right, TJ, go ahead. 578 00:40:18.560 --> 00:40:29.040 Well, the question that I had is that when we did the VIP session back in July. 579 00:40:29.840 --> 00:40:32.240 Oh, you just needed the video? You don't have a question? 580 00:40:33.600 --> 00:40:38.880 No, the way my mind works is I got to pause it, do this. 581 00:40:39.440 --> 00:40:39.920 Absolutely. 582 00:40:40.400 --> 00:40:40.880 Yeah, yeah. 583 00:40:41.760 --> 00:40:43.600 Okay, no problem. 584 00:40:43.600 --> 00:40:44.560 I need that resource. 585 00:40:44.560 --> 00:40:47.200 You got it, no problem. April, go ahead. 586 00:40:48.800 --> 00:40:55.120 Thanks. We had a question about using a logo if you're trying to pitch to somebody. So let's say 587 00:40:55.120 --> 00:41:01.040 you're doing a proposal for another company. Could you put their logo on the cover of that? 588 00:41:01.040 --> 00:41:01.040 589 00:41:01.040 --> 00:41:05.040 Or if you were developing a product that you were going to try to sell, hey, we could make these 590 00:41:05.040 --> 00:41:09.280 for you with your logo. Can you show them that example or is that infringement? 591 00:41:09.280 --> 00:41:16.000 Good question, good question. All right. You're touching a very sensitive area because there 592 00:41:16.000 --> 00:41:20.880 are some people that will absolutely love the fact that you're giving them a proposal that 593 00:41:20.880 --> 00:41:24.960 includes their name and their logo so they can see how it's going to look. They will absolutely 594 00:41:24.960 --> 00:41:29.840 love that. There are other people that will want to sue you, okay? Literally, it's like 595 00:41:29.840 --> 00:41:37.680 they're different extremes. I can tell you like for my clients, some of my clients have some very 596 00:41:37.680 --> 00:41:45.280 famous logos, right? And so what I'll do on when I'm doing meetings for them is I ask them 597 00:41:45.280 --> 00:41:51.600 beforehand because I just want to be careful. I don't want to insult a client that sent me like 598 00:41:52.160 --> 00:41:59.680 a ton of money. I don't want to do that. And so what I do instead is for some reason, 599 00:41:59.680 --> 00:42:04.640 all of a sudden, everybody's calling. So what I do instead is I ask their permission. But then 600 00:42:05.840 --> 00:42:09.600 what if you don't have a relationship with them and you want to build a relationship? So you want 601 00:42:09.600 --> 00:42:23.200 something that looks good, right? Oh, this is not legal advice. All right. Here's our first one of the day. 602 00:42:26.800 --> 00:42:34.080 Sometimes, sometimes you got to make an assessment as a business. You have to think to yourself. 603 00:42:34.720 --> 00:42:39.520 Hold on. I'm going to stop the recording. Sorry for any of you guys that were not here live. 604 00:42:39.520 --> 00:42:43.680 I can't have this part recorded. I'll turn on the recording right after this, 605 00:42:43.680 --> 00:42:50.800 but I can't have this part recorded. Okay. Yeah, there was an intermission there for a reason 606 00:42:50.800 --> 00:42:56.240 and we are now picking up again. Okay. So Jodi just asked a really good question. Well, 607 00:42:56.240 --> 00:42:59.360 what if you have a funnel? And this is why I'm actually going to be running a challenge in a few 608 00:43:00.320 --> 00:43:06.080 months on funnels. It's going to be the IP associated with funnels. It's going to be 609 00:43:06.080 --> 00:43:12.560 exclusively on that. It's going to be a one-day mastermind. It's going to be a powerhouse. 610 00:43:13.200 --> 00:43:18.720 Every IP issue that you ever run into on a funnel from copyright issues, trademark issues, 611 00:43:19.600 --> 00:43:24.400 what logos can you use, can't you use, trademark slogans, everything. We're going to put one of 612 00:43:24.400 --> 00:43:31.360 those together. I'm going to let Pedro know about it to see if he wants to actually let Russell know. 613 00:43:33.760 --> 00:43:40.640 But I think it's going to be something that's badly needed. I actually had somebody who 614 00:43:42.320 --> 00:43:48.080 just added somebody in. I had somebody a few months ago who reached out. Actually, he did a 615 00:43:48.160 --> 00:43:56.880 testimony for me, which was wonderful. Bruce and Lindsay, Van Zyl, love them. Brilliant people, 616 00:43:56.880 --> 00:44:04.720 amazing people. I actually use their software. If you're in tribal social, it's their software 617 00:44:04.720 --> 00:44:10.480 platform. So they're the ones that provide that backend ability. They did the TikTok video. 618 00:44:11.280 --> 00:44:17.760 I don't know if you remember the TikTok challenge they did, how to get a thousand follows. Great, 619 00:44:18.000 --> 00:44:23.280 great challenge that they did. A lot of people signed up. I actually watched it. It was really 620 00:44:23.280 --> 00:44:31.840 good. But when they first did their funnel, they had the TikTok logo on it. They had the TikTok 621 00:44:31.840 --> 00:44:36.080 trademark on it. They used the colors from TikTok. It was all over it on the funnel. 622 00:44:36.960 --> 00:44:44.480 And they posted it in the mastermind and said, hey, guys, take a look at this. Tell us what you 623 00:44:44.480 --> 00:44:49.280 think. It's one of the perks you get in being Pedro's mastermind. You get to get feedback from 624 00:44:49.840 --> 00:44:57.280 some people that have real life experience. So I saw it. I immediately, capital letters, 625 00:44:57.280 --> 00:44:59.840 said stop. Don't you dare. 626 00:45:00.000 --> 00:45:07.480 Publish this they were publishing this the next day. I said stop exclamation point. Don't you dare publish this call me now 627 00:45:08.280 --> 00:45:13.560 And they did and I walked them through removing all the trademarks 628 00:45:14.440 --> 00:45:21.400 The logos the trademarks of tick-tock right now. You can use the name in a descriptive manner 629 00:45:22.320 --> 00:45:27.480 Right. There's a difference between using a name in a descriptive manner and using something as a trademark 630 00:45:27.600 --> 00:45:35.120 Well and the funnel originally the funnel originally actually had like, you know, tick-tock the logo right on top and 631 00:45:36.000 --> 00:45:41.280 Got rid of that right and once I explained some of the trademark stuff to them, they're like, oh that makes sense 632 00:45:41.280 --> 00:45:46.920 Yes, I get it. And then they modify because they're really smart people then they modified everything 633 00:45:46.920 --> 00:45:54.560 We went through every single line of the entire funnel one by one, you know and over a half hour. We cleaned up the entire 634 00:45:55.080 --> 00:45:57.080 The entire funnel so 635 00:45:57.840 --> 00:45:59.840 There are ways to use 636 00:46:00.560 --> 00:46:04.720 What somebody the name of a software platform or like, you know? 637 00:46:04.720 --> 00:46:09.360 This is a trade or this is this is training for use of Microsoft Office 638 00:46:10.560 --> 00:46:15.840 And so you would say like, you know, this is a this is a video training people on how to use Microsoft Office 639 00:46:16.520 --> 00:46:19.320 Period, you know that that's a descriptive manner 640 00:46:19.360 --> 00:46:20.800 Descriptive manner 641 00:46:20.800 --> 00:46:24.560 Right and what you can even do on the bottom is you can actually say 642 00:46:25.280 --> 00:46:30.880 Microsoft is a federally registered trademark of you know, blah blah blah blah blah, you know 643 00:46:30.880 --> 00:46:37.640 And there's no affiliation between our company and Microsoft like you can do that in the disclaimers 644 00:46:37.640 --> 00:46:39.640 But do not think and please 645 00:46:40.200 --> 00:46:42.200 Everybody listen, okay 646 00:46:42.360 --> 00:46:45.640 Do not think that you're adding a disclaimer 647 00:46:46.320 --> 00:46:51.840 When you're using somebody else's federal registration is going to walk you out of a lawsuit that is not gonna happen 648 00:46:53.760 --> 00:46:58.480 Don't think to yourself. Well, I'm gonna use Nike on my funnel 649 00:46:59.880 --> 00:47:05.920 I'm gonna use the name Nike. I'm gonna use the Nike swoosh on it and on the bottom of my funnel 650 00:47:05.920 --> 00:47:12.120 It's gonna say, you know, the Nike swoosh and the name Nike are are not affiliated with our company 651 00:47:12.120 --> 00:47:17.840 They are federally registered trademarks of Nike blah blah blah organization. No, no 652 00:47:18.480 --> 00:47:22.360 That does not work. You will still get in trouble. Don't do that 653 00:47:22.920 --> 00:47:29.960 But it's very different if you're saying if you're saying, you know, our shoe company sells different brands like Nike Adidas 654 00:47:30.800 --> 00:47:34.400 You know blah blah blah. That's just describing what you're doing 655 00:47:34.400 --> 00:47:38.480 And then if you want to if you want to do the old, you know, the old 656 00:47:39.400 --> 00:47:45.400 What is it called belt and suspenders belt and suspenders deal if you want to do that 657 00:47:46.480 --> 00:47:48.480 you can actually 658 00:47:49.280 --> 00:47:52.040 You know add at the bottom a disclaimer that says 659 00:47:52.800 --> 00:48:00.000 The trademarks Nike Adidas, you know Reebok and our federally registered trademarks of such-and-such 660 00:48:00.640 --> 00:48:06.220 You know our our company has no affiliation with these companies, but instead we sell their shoe lines 661 00:48:06.980 --> 00:48:08.980 And so you can make that clear 662 00:48:09.220 --> 00:48:14.820 But again, don't believe that a disclaimer is going to get rid of trademark infringement. It does not 663 00:48:15.900 --> 00:48:22.780 It does not and I'm saying this over and over because I've had a lot of situations where people get in trouble and they reach 664 00:48:22.780 --> 00:48:26.820 Out and they say but I said the material I copied came from this book 665 00:48:26.980 --> 00:48:32.580 But I said that the trademark is a federally registered trademark of another person. That's great 666 00:48:32.580 --> 00:48:37.460 I mean, so basically what you've done is you acknowledge that you committed willful infringement. That's wonderful 667 00:48:38.500 --> 00:48:41.180 That's great. You made the case easier for a litigator. Well done 668 00:48:42.020 --> 00:48:47.380 Like like literally if I were litigating against that person I could say well, your honor is exhibit a 669 00:48:47.940 --> 00:48:52.460 Here's the bottom of their website that where they acknowledge that this trademark belongs to my client 670 00:48:53.260 --> 00:48:55.820 You know and then in a deposition I said, did you? 671 00:48:55.820 --> 00:49:01.180 Did you actually know that this was a federally registered trademark on such-and-such? No, I didn't know 672 00:49:01.180 --> 00:49:04.780 Well, did you authorize the creation of the website? Yes. Did you review the website? Yes 673 00:49:04.780 --> 00:49:10.060 Did you see a disclaimer on the website? Yes. Can you read the disclaimer to the jury? Yes, blah blah blah blah blah 674 00:49:10.060 --> 00:49:12.060 So you as the CEO of a company? 675 00:49:12.700 --> 00:49:18.060 Isn't part of your position to make sure that the company is being run well and to overview these things 676 00:49:18.060 --> 00:49:20.860 Yes, so it's your responsibility. So blah blah blah. Yes 677 00:49:21.020 --> 00:49:23.020 So, did you know that this was a federally registered trademark? Yes 678 00:49:23.980 --> 00:49:25.980 Got it. Thank you very much 679 00:49:25.980 --> 00:49:27.980 Case closed. We just won 680 00:49:27.980 --> 00:49:34.460 So just just be careful. All right use using descriptive sentences. Don't use as trademarks. They're different 681 00:49:35.900 --> 00:49:40.380 Okay, I know I hammered that hard, but I just don't want to see anybody in our group ever sued 682 00:49:40.940 --> 00:49:43.420 It's not a fun experience. Bonnie. Yes 683 00:49:46.300 --> 00:49:48.140 So it was a very 684 00:49:48.460 --> 00:49:50.460 So 685 00:49:50.620 --> 00:49:53.660 If on your website you want to put the logos of 686 00:49:54.220 --> 00:49:57.740 Companies that you worked for you can't do that, correct? No 687 00:49:58.380 --> 00:50:00.380 Unless you get their permission 688 00:50:00.000 --> 00:50:04.640 There's one company that I have done work for, 689 00:50:04.640 --> 00:50:07.840 and they have very, very, very strict guidelines. 690 00:50:07.840 --> 00:50:09.080 Oh, yes. 691 00:50:09.080 --> 00:50:13.240 As long as you do their way, then you get the permission 692 00:50:13.240 --> 00:50:15.000 because you're doing it the way they ask. 693 00:50:15.000 --> 00:50:15.820 Is that correct? 694 00:50:15.820 --> 00:50:16.660 Absolutely. 695 00:50:16.660 --> 00:50:18.560 Yeah, so what you want to do is, 696 00:50:18.560 --> 00:50:20.760 if any of you are seeking authorization 697 00:50:20.760 --> 00:50:22.260 to use somebody else's trademark, 698 00:50:22.260 --> 00:50:23.880 this is what you want to do. 699 00:50:23.880 --> 00:50:24.720 Number one. 700 00:50:26.200 --> 00:50:28.400 All right, actually, let me ask you. 701 00:50:28.480 --> 00:50:30.560 Somebody say out loud, what's number one? 702 00:50:32.840 --> 00:50:35.280 That's the first thing you should do. 703 00:50:35.280 --> 00:50:36.720 Unmute yourself. 704 00:50:36.720 --> 00:50:38.440 Say what you should do. 705 00:50:41.560 --> 00:50:43.740 Do people have the ability to unmute themselves? 706 00:50:43.740 --> 00:50:44.580 Yeah. 707 00:50:45.940 --> 00:50:48.480 Okay, all right, number one. 708 00:50:48.480 --> 00:50:49.720 Do a trademark search? 709 00:50:50.720 --> 00:50:52.320 Yeah, that, no, no. 710 00:50:52.320 --> 00:50:53.160 That's assumed already, though. 711 00:50:53.160 --> 00:50:54.400 Somebody else's trademark, right? 712 00:50:54.400 --> 00:50:55.960 Oh, yeah, okay. 713 00:50:55.960 --> 00:50:58.900 So number one, get it in writing. 714 00:50:59.920 --> 00:51:00.760 Oh, good. 715 00:51:00.760 --> 00:51:01.920 You need the permission in writing. 716 00:51:01.920 --> 00:51:04.040 I don't care if this is your friend. 717 00:51:04.040 --> 00:51:05.240 Look, I love Miguel, 718 00:51:05.240 --> 00:51:08.520 but Miguel has an incredible billion-dollar corporation, 719 00:51:08.520 --> 00:51:12.400 and Miguel says, Pete, you can use our logo. 720 00:51:12.400 --> 00:51:14.760 I'm like, awesome, that's great. 721 00:51:14.760 --> 00:51:16.880 Miguel, put it in writing. 722 00:51:16.880 --> 00:51:19.160 And Miguel's like, but bro, we're best friends. 723 00:51:19.160 --> 00:51:22.040 We hang out, we go to dinner, we enjoy it. 724 00:51:22.040 --> 00:51:24.720 We went to Vegas, we do this, we do that. 725 00:51:24.720 --> 00:51:26.360 I'm like, Miguel, I love you. 726 00:51:26.360 --> 00:51:28.720 You're my best friend, you're awesome. 727 00:51:28.720 --> 00:51:30.120 Put it in writing. 728 00:51:30.120 --> 00:51:32.440 And he's like, but how should I feel about this? 729 00:51:32.440 --> 00:51:33.680 I was like, all right, Miguel. 730 00:51:33.680 --> 00:51:36.800 Tomorrow, you may decide to retire from your company. 731 00:51:36.800 --> 00:51:39.040 Yes, I need to lock your company 732 00:51:39.040 --> 00:51:41.380 into what you actually said. 733 00:51:41.380 --> 00:51:43.440 Well, I'm not thinking of retiring, dude. 734 00:51:45.300 --> 00:51:47.080 Okay, that's great, put it in writing. 735 00:51:47.080 --> 00:51:49.760 Literally, that's my answer, 736 00:51:49.760 --> 00:51:52.040 because you just don't want it to be in a situation 737 00:51:52.080 --> 00:51:53.360 where later you've got to prove 738 00:51:53.360 --> 00:51:56.640 that you have permission in a court of law. 739 00:51:56.640 --> 00:51:59.360 And I can tell you, it's horrible. 740 00:51:59.360 --> 00:52:01.280 I've seen this play out in court. 741 00:52:01.280 --> 00:52:03.700 I've seen this played out outside of court 742 00:52:03.700 --> 00:52:05.400 where people give permission, 743 00:52:05.400 --> 00:52:07.220 then all of a sudden something happens, 744 00:52:07.220 --> 00:52:09.240 and either they say, A, I didn't give permission, 745 00:52:09.240 --> 00:52:13.320 or B, they don't remember, or C, they sold the company. 746 00:52:13.320 --> 00:52:17.120 And so now they're on their own island, Miguel Island, right? 747 00:52:17.120 --> 00:52:19.120 And so he's like with his family, 748 00:52:19.120 --> 00:52:22.020 enjoying the helicopter, enjoying life. 749 00:52:22.860 --> 00:52:23.700 And we're trying to reach them, 750 00:52:23.700 --> 00:52:25.100 but they don't have telecommunications on their island, 751 00:52:25.100 --> 00:52:26.980 so I'm in court, right? 752 00:52:26.980 --> 00:52:29.580 Whatever it is, get it in writing, okay? 753 00:52:29.580 --> 00:52:30.540 That's the first thing you do. 754 00:52:30.540 --> 00:52:34.000 So Bonnie, in your situation, your former employer, 755 00:52:34.000 --> 00:52:35.980 what you want to do is, 756 00:52:35.980 --> 00:52:38.100 if they have certain criteria, great. 757 00:52:38.100 --> 00:52:40.940 Then either get permission from them in writing, 758 00:52:40.940 --> 00:52:43.480 or if they already say you can use it, 759 00:52:43.480 --> 00:52:46.960 just use these terms, print it, print it out. 760 00:52:46.960 --> 00:52:49.520 Put that out and put it in your business folder. 761 00:52:49.560 --> 00:52:52.920 It should be under a folder, it's called agreements. 762 00:52:52.920 --> 00:52:54.200 That's good. 763 00:52:54.200 --> 00:52:56.400 Agreements and licenses. 764 00:52:56.400 --> 00:53:00.240 You save that form in that folder 765 00:53:00.240 --> 00:53:02.000 so that you don't end up in a situation 766 00:53:02.000 --> 00:53:04.680 where later you're trying to find this stuff. 767 00:53:04.680 --> 00:53:06.160 I can't tell you how quickly 768 00:53:06.160 --> 00:53:09.080 people delete things from their websites. 769 00:53:09.080 --> 00:53:11.320 And all of a sudden, the policy that you followed 770 00:53:11.320 --> 00:53:13.360 is gone later when you're in trouble, 771 00:53:13.360 --> 00:53:15.480 and you're like, but it was on the website. 772 00:53:15.480 --> 00:53:17.960 And they say, it's not on the website. 773 00:53:17.960 --> 00:53:19.960 So now you might be able to use something 774 00:53:21.520 --> 00:53:24.760 that I've explained to you, like the Wayback Machine, 775 00:53:24.760 --> 00:53:26.920 but you don't want to be in that situation. 776 00:53:26.920 --> 00:53:29.180 If you're following permission 777 00:53:29.180 --> 00:53:32.240 based on a policy or an agreement online, 778 00:53:32.240 --> 00:53:36.220 print out the agreement, save it in your old folder 779 00:53:36.220 --> 00:53:37.560 so that you have that. 780 00:53:39.400 --> 00:53:41.400 Now, what you don't do is, 781 00:53:41.400 --> 00:53:43.960 don't turn it into a Word document and save it. 782 00:53:43.960 --> 00:53:45.800 That does not work in a court of law. 783 00:53:46.640 --> 00:53:47.480 All right? 784 00:53:47.480 --> 00:53:49.760 You can either do a, 785 00:53:49.760 --> 00:53:51.320 what I would do is like a screen print. 786 00:53:51.320 --> 00:53:55.080 So it shows like the URL there, and it shows the text. 787 00:53:55.080 --> 00:53:57.520 But even separate, if you guys save it as a PDF, 788 00:53:58.520 --> 00:54:01.560 but you want to save the metadata for the PDF, 789 00:54:01.560 --> 00:54:04.580 I may be getting too technical for you in litigation. 790 00:54:04.580 --> 00:54:08.000 But in any case, the best way to do it is screen prints 791 00:54:08.000 --> 00:54:10.240 because it's showing the date on there. 792 00:54:10.240 --> 00:54:13.120 It's showing the URL, it's showing everything there. 793 00:54:13.120 --> 00:54:14.840 Now you're saving that, right? 794 00:54:14.880 --> 00:54:17.920 And you save that into a file 795 00:54:17.920 --> 00:54:20.320 that's now in agreements and licenses. 796 00:54:20.320 --> 00:54:22.040 Even though licenses are agreements, 797 00:54:22.040 --> 00:54:24.060 people tend to forget that. 798 00:54:24.060 --> 00:54:27.740 So I would call the folder agreements and licenses 799 00:54:27.740 --> 00:54:29.400 just so you don't forget. 800 00:54:29.400 --> 00:54:33.540 So for, before going to talk to a company in particular, 801 00:54:33.540 --> 00:54:36.360 what is the language that we use to say, 802 00:54:36.360 --> 00:54:39.600 like, who do we contact to get that information from? 803 00:54:39.600 --> 00:54:40.680 Good question. 804 00:54:40.680 --> 00:54:42.360 Man, you guys came ready. 805 00:54:42.360 --> 00:54:43.800 I mean, you guys really came. 806 00:54:43.800 --> 00:54:45.080 This is deep. 807 00:54:45.080 --> 00:54:47.200 Like, this is real practical application. 808 00:54:47.200 --> 00:54:48.920 Like, you're in business doing things. 809 00:54:48.920 --> 00:54:50.040 So, all right. 810 00:54:50.040 --> 00:54:53.000 So the way that I would do this, 811 00:54:53.000 --> 00:54:54.960 let me explain to you how most corporations 812 00:54:54.960 --> 00:54:56.640 are structured, all right? 813 00:54:56.640 --> 00:55:00.160 Most corporations, the phone number that they give you is. 814 00:55:00.000 --> 00:55:02.640 Somebody has to deal with marketing. 815 00:55:02.640 --> 00:55:07.760 Marketing knows nothing about the stuff we're talking about. 816 00:55:07.760 --> 00:55:10.040 So the people you actually want to get in touch with 817 00:55:10.040 --> 00:55:11.800 are corporate. 818 00:55:11.800 --> 00:55:14.000 You want to get to the corporate division. 819 00:55:14.000 --> 00:55:16.840 And if you're dealing with the corporate division, 820 00:55:16.840 --> 00:55:18.880 there are different divisions within corporate 821 00:55:18.880 --> 00:55:20.140 that you can deal with. 822 00:55:20.140 --> 00:55:26.240 Now, me being me, I would ask to speak to legal because I'm me, 823 00:55:26.240 --> 00:55:27.520 because I'm legal. 824 00:55:27.520 --> 00:55:29.240 You're not legal. 825 00:55:29.240 --> 00:55:31.120 So what you should do is you should 826 00:55:31.120 --> 00:55:32.760 be looking for a division that deals 827 00:55:32.760 --> 00:55:35.520 with corporate agreements, like corporate relationships, 828 00:55:35.520 --> 00:55:40.160 partnerships, deals with third party organizations. 829 00:55:40.160 --> 00:55:41.120 That's what I would do. 830 00:55:41.120 --> 00:55:44.640 I would reach out to the corporate department, 831 00:55:44.640 --> 00:55:47.080 find out what is the corporate headquarters, 832 00:55:47.080 --> 00:55:49.200 call the corporate headquarters, and say, 833 00:55:49.200 --> 00:55:51.120 I'm such and such corporation. 834 00:55:51.120 --> 00:55:54.720 I'm seeking to work directly with corporate 835 00:55:54.720 --> 00:55:56.120 on the following. 836 00:55:56.120 --> 00:55:59.120 Can you tell me who I should speak to to be able to do that? 837 00:55:59.120 --> 00:56:02.040 They should not then give you all the way back 838 00:56:02.040 --> 00:56:04.120 to marketing. 839 00:56:04.120 --> 00:56:07.000 Marketing, again, it's a waste of time. 840 00:56:07.000 --> 00:56:09.200 You're going to get somebody who's overly ambitious, 841 00:56:09.200 --> 00:56:12.120 who believes that they can help you, but they can't. 842 00:56:12.120 --> 00:56:15.960 Marketing has no power in corporate worlds. 843 00:56:15.960 --> 00:56:18.360 It's just very rare in a large corporation 844 00:56:18.360 --> 00:56:22.760 that somebody in marketing who's hired at $16 an hour 845 00:56:22.760 --> 00:56:24.640 is going to be able to make a decision on behalf 846 00:56:24.640 --> 00:56:26.280 of a billion-dollar corporation. 847 00:56:26.280 --> 00:56:27.600 It's just not going to happen. 848 00:56:27.600 --> 00:56:29.040 So you deal with corporate. 849 00:56:29.040 --> 00:56:31.040 Now, what's likely going to happen 850 00:56:31.040 --> 00:56:34.240 is if you get the right person in corporate, 851 00:56:34.240 --> 00:56:37.560 then they're going to send you an agreement that says, 852 00:56:37.560 --> 00:56:40.040 these are the conditions, blah, blah, blah, blah, blah. 853 00:56:40.040 --> 00:56:41.880 If the people you're dealing with in corporate 854 00:56:41.880 --> 00:56:44.480 don't understand anything from what you're talking about, 855 00:56:44.480 --> 00:56:46.800 and you're hitting a wall over and over and over, 856 00:56:46.800 --> 00:56:49.320 then you can act to speak to legal. 857 00:56:49.320 --> 00:56:51.840 But I would not start with legal. 858 00:56:51.840 --> 00:56:53.640 Because if you start with legal, legal 859 00:56:53.640 --> 00:56:55.360 has to get permission from corporate. 860 00:56:55.360 --> 00:56:57.480 So what you did was you went all the way 861 00:56:57.520 --> 00:57:00.520 to the back of the animal to try to get permission 862 00:57:00.520 --> 00:57:01.760 from the front of the animal. 863 00:57:01.760 --> 00:57:04.680 And it's like, why not let the animal see you first, 864 00:57:04.680 --> 00:57:06.320 address you, make the assessment, 865 00:57:06.320 --> 00:57:08.200 say, yes, I do want to work with you, 866 00:57:08.200 --> 00:57:10.680 as opposed to all of a sudden they turn around, 867 00:57:10.680 --> 00:57:12.120 they're mad at you because you've been trying 868 00:57:12.120 --> 00:57:13.240 to get in the wrong way, right? 869 00:57:13.240 --> 00:57:16.480 So it's like, address them face-to-face, 870 00:57:16.480 --> 00:57:18.400 try to speak with corporate, 871 00:57:18.400 --> 00:57:20.160 and you want to deal with the division 872 00:57:20.160 --> 00:57:22.920 that deals with corporate deals, corporate partnerships. 873 00:57:22.920 --> 00:57:25.920 Corporate partnerships is one of the best areas to deal with. 874 00:57:26.280 --> 00:57:29.720 And then you bringing your proposal to them, right? 875 00:57:29.720 --> 00:57:31.080 Now, most of them are gonna ask you 876 00:57:31.080 --> 00:57:33.280 for a non-disclosure, non-compete agreement. 877 00:57:34.600 --> 00:57:36.960 This is where you get into trouble, all right? 878 00:57:36.960 --> 00:57:39.520 So let me expand upon this. 879 00:57:39.520 --> 00:57:43.880 If in the non-disclosure agreement, it has a non-compete, 880 00:57:43.880 --> 00:57:45.280 that's a huge red flag. 881 00:57:46.560 --> 00:57:48.960 I have told you all that when you create 882 00:57:48.960 --> 00:57:50.920 non-disclosure agreements, and any of you 883 00:57:50.920 --> 00:57:54.720 who have ever asked for a non-disclosure agreement from me, 884 00:57:54.720 --> 00:57:56.800 which you guys know, I think I charged you guys 885 00:57:56.800 --> 00:57:58.400 like 500 bucks or something like that. 886 00:57:58.400 --> 00:58:00.400 I've sent someone out to you guys, 887 00:58:00.400 --> 00:58:02.840 one that I use like all the time, right? 888 00:58:03.800 --> 00:58:07.600 That one has non-disclosure and non-compete, why? 889 00:58:07.600 --> 00:58:10.000 When you are the one disclosing, 890 00:58:10.000 --> 00:58:12.480 you want all the restrictions. 891 00:58:12.480 --> 00:58:14.640 When you're the one signing, 892 00:58:14.640 --> 00:58:17.240 somebody else's non-disclosure, non-compete, 893 00:58:17.240 --> 00:58:20.760 you want less restrictions, right? 894 00:58:20.760 --> 00:58:23.520 So it's kind of like, I hate to use the terminology, 895 00:58:23.520 --> 00:58:27.320 but you're getting married, right? 896 00:58:27.320 --> 00:58:29.400 And you're incredibly rich. 897 00:58:29.400 --> 00:58:31.440 And you're like, I want the prenuptial agreement. 898 00:58:31.440 --> 00:58:33.400 Like, I wanna make sure that this person can't, 899 00:58:33.400 --> 00:58:35.840 if they divorce me, they didn't try to marry me 900 00:58:35.840 --> 00:58:36.840 just for the money. 901 00:58:36.840 --> 00:58:38.800 So here's all the restrictions, right? 902 00:58:39.680 --> 00:58:40.800 And you think that's a great thing. 903 00:58:40.800 --> 00:58:42.960 Now, if they leave me, I still have the resources 904 00:58:42.960 --> 00:58:46.640 to provide for my kids, blah, blah, blah, blah, blah, right? 905 00:58:46.640 --> 00:58:49.040 But what you don't want is to be entering into a marriage 906 00:58:49.040 --> 00:58:50.600 with a prenuptial agreement, 907 00:58:50.600 --> 00:58:52.120 because that means you get nothing. 908 00:58:52.120 --> 00:58:53.480 It's the same thing. 909 00:58:53.480 --> 00:58:56.640 Every relationship with a company is a marriage, right? 910 00:58:56.640 --> 00:58:58.120 Not our definition of a marriage, 911 00:58:58.120 --> 00:58:59.640 but essentially it ends up turning 912 00:58:59.640 --> 00:59:02.040 into being something similar to a marriage. 913 00:59:02.040 --> 00:59:03.280 So you have to make sure 914 00:59:03.280 --> 00:59:06.960 that if you get a non-compete agreement, 915 00:59:06.960 --> 00:59:08.640 that's a big red flag. 916 00:59:08.640 --> 00:59:10.160 What that's essentially telling you 917 00:59:10.160 --> 00:59:13.800 is that not only can you not disclose 918 00:59:13.800 --> 00:59:15.400 what they disclose to you, 919 00:59:15.400 --> 00:59:18.720 but you can't practice making goods 920 00:59:18.720 --> 00:59:22.080 or providing services in that same area. 921 00:59:22.920 --> 00:59:25.440 But what if you are already competing in that area? 922 00:59:26.520 --> 00:59:27.960 That's the reason why you reached out to them 923 00:59:27.960 --> 00:59:28.800 in the first place. 924 00:59:28.800 --> 00:59:30.840 You thought it'd be a great partnership. 925 00:59:30.840 --> 00:59:32.400 Now you signed a non-compete. 926 00:59:33.640 --> 00:59:36.520 If that non-compete is enforced against you, 927 00:59:36.520 --> 00:59:39.880 and it doesn't have like exceptions to non-compete, 928 00:59:39.880 --> 00:59:42.560 where the exception to non-compete says something like, 929 00:59:42.560 --> 00:59:45.360 if you are already doing this before our meeting, 930 00:59:45.360 --> 00:59:48.320 that's an exception to the non-compete or non-disclosure. 931 00:59:48.320 --> 00:59:49.880 If that's not in there, 932 00:59:49.920 --> 00:59:51.640 you can just shut yourself down 933 00:59:51.640 --> 00:59:53.800 for as long as a non-compete is enforced. 934 00:59:54.920 --> 00:59:57.480 That's not smart business. 935 00:59:57.480 --> 00:59:59.480 So you can essentially walk into a meeting 936 00:59:59.480 --> 01:00:00.320 with a large... 937 01:00:00.000 --> 01:00:05.360 corporation that has a non-disclosure, non-compete agreement, sign on it, find out there's no 938 01:00:05.360 --> 01:00:09.840 exceptions to it, and you essentially just made it so that you can't bring your own product or 939 01:00:09.840 --> 01:00:13.760 service forward because it competes with them, and you signed an agreement saying that you 940 01:00:13.760 --> 01:00:19.760 wouldn't compete with them. Don't do that, please. Like, if you get a legal document 941 01:00:19.760 --> 01:00:26.080 from a company, let a lawyer look over it, okay? So, Bonnie, in your situation, I would reach out 942 01:00:26.080 --> 01:00:31.360 to the corporate division. Go ahead. I have one quick question on that, too. So, let's say you're 943 01:00:31.360 --> 01:00:36.240 doing a testimony, and with somebody's testimony and their logo, maybe you have the picture and 944 01:00:36.240 --> 01:00:41.920 the logo's in the back, and or you show a picture of you being someplace, and their logo's there. 945 01:00:41.920 --> 01:00:48.800 Are that, is that, like, out of order as well? That's a great question, and this is not 946 01:00:48.800 --> 01:00:55.040 legal advice. I'm going to tell you how it works, all right, and then you have to make your own 947 01:00:55.040 --> 01:01:06.000 decision because this is tricky, all right? In the, let's say that, I don't have one here. 948 01:01:07.120 --> 01:01:11.520 I was looking for a painting. All right, here we go. Hold on. 949 01:01:13.920 --> 01:01:16.800 Hold on. I'm just going to grab a painting from the wall over here. 950 01:01:16.800 --> 01:01:19.760 All right. 951 01:01:24.960 --> 01:01:32.160 Okay, here's a painting. So, this is a painting, right? And so, let's say that this is in the 952 01:01:32.160 --> 01:01:39.520 background. It's over there, right? It's like, there we go, right? So, it's over there on the wall 953 01:01:40.400 --> 01:01:45.760 hanging out there as I'm doing my video, right? Here's my video, and we've done the entire 954 01:01:46.160 --> 01:01:52.560 video. It's, like, smack in the middle of the video. You're seeing it the entire time. The 955 01:01:52.560 --> 01:01:58.560 question is, is this a problem, like, you know, first of all, for copyright infringement, right? 956 01:01:58.560 --> 01:02:06.080 Because I'm essentially displaying somebody else's copyright. This is when you go into that 957 01:02:06.080 --> 01:02:11.040 whole assessment that I taught all you guys before, meaning, what's the intent of the video? 958 01:02:11.040 --> 01:02:16.480 Is the subject matter of the entire video the image? You know, am I making money off of the 959 01:02:16.480 --> 01:02:21.120 displaying of the image? You know, those are things that we do in our assessment to determine 960 01:02:21.120 --> 01:02:26.800 whether or not this is something we covered before. I could see if we could either raise it 961 01:02:26.800 --> 01:02:31.600 again or if I could find that video for you guys, but that's one of the assessments we do. It was, 962 01:02:31.600 --> 01:02:36.320 like, is it the subject matter of the video or is it just in the background? Like, this entire time, 963 01:02:37.280 --> 01:02:42.400 like, it's right there. Psalm 91 has been there the entire time. It's not the subject matter 964 01:02:43.200 --> 01:02:51.360 of my presentation. It's on the wall. It's just there, right? I'm not, it's not the intent of 965 01:02:51.360 --> 01:02:56.960 the video. It's just kind of, like, in my background, right? So, that's less of a problem. 966 01:02:56.960 --> 01:03:05.120 Now, let's talk about a logo. Logo is a whole other ballgame because when you see a logo, 967 01:03:05.200 --> 01:03:11.680 everybody knows the company immediately, right? Like, why is a logo on your wall, honestly? Like, 968 01:03:11.680 --> 01:03:18.000 what other purpose would you have? Why would I have on the back of my wall right now the logo 969 01:03:18.000 --> 01:03:27.680 Nike and be talking about sneakers? Like, it's just clearly I'm using the logo to have commercial 970 01:03:27.680 --> 01:03:35.840 gain, to show, perhaps, affiliation, to show, you know, acknowledgement of my ability. I have 971 01:03:35.840 --> 01:03:41.440 a personal benefit of using that. That's a problem. That's just like if I had a website 972 01:03:42.080 --> 01:03:49.280 and on the website, I displayed the logo. If I'm putting the logo smack there on my wall 973 01:03:50.000 --> 01:03:55.600 or even separate from that, let's make it even worse. Let's say I created a background with the 974 01:03:55.600 --> 01:04:01.760 logo. And that's what most people do. Most people aren't going to have, like, a frame with the logo 975 01:04:01.760 --> 01:04:10.080 on their background. They're going to create a background itself, like, choose virtual background. 976 01:04:10.880 --> 01:04:15.120 Oh, I don't have any of them on here. Never mind. There's a new computer, so I don't have it. 977 01:04:15.120 --> 01:04:20.240 Well, some of you know how you can actually change a virtual background. So, you know, you create a 978 01:04:20.240 --> 01:04:26.800 virtual background and it's got the logo. That's a big no-no. That's displaying somebody else's logo 979 01:04:26.800 --> 01:04:33.520 in association with your services. So, that's problematic. But if you get permission from them, 980 01:04:33.520 --> 01:04:39.200 like we talked about, then you could do that. Now, here's the thing. And here's the thing I want 981 01:04:39.200 --> 01:04:47.120 all of you to keep in mind. This is really important. Whenever you get permission to use a logo 982 01:04:47.600 --> 01:04:52.640 or to use materials from another party, there are conditions to that. 983 01:04:54.240 --> 01:04:59.920 They do not, it's very rare that you will ever see somebody give you a blanket like 984 01:05:00.000 --> 01:05:03.120 license, very rare. 985 01:05:03.120 --> 01:05:05.800 What a blanket license is, is yeah, sure, 986 01:05:05.800 --> 01:05:08.880 use our trademark or use our copyright any way you want, 987 01:05:08.880 --> 01:05:10.460 we don't care. 988 01:05:10.460 --> 01:05:15.460 That is very slim, very slim chance of that happening. 989 01:05:15.840 --> 01:05:18.560 All right, what you usually have instead is 990 01:05:18.560 --> 01:05:21.180 you can use it the following ways. 991 01:05:21.180 --> 01:05:24.320 This is why you have to read the license agreement. 992 01:05:24.320 --> 01:05:27.480 So as an example, like I was blessed to be, 993 01:05:27.480 --> 01:05:29.040 you know, named super lawyer. 994 01:05:29.040 --> 01:05:30.840 I've been named in Woodward White, 995 01:05:30.840 --> 01:05:33.520 best of the best, lawyer of the year, like all those. 996 01:05:33.520 --> 01:05:36.980 Each of those groups have logos. 997 01:05:38.080 --> 01:05:39.780 I can't just grab their logos 998 01:05:39.780 --> 01:05:41.840 and throw them all over my website and say, 999 01:05:41.840 --> 01:05:44.540 look, I'm this, this, this, this, this, this, this, this. 1000 01:05:44.540 --> 01:05:46.000 I can't do that. 1001 01:05:46.000 --> 01:05:48.840 They actually charge you to use their logos 1002 01:05:48.840 --> 01:05:51.040 because they know that just saying, 1003 01:05:51.040 --> 01:05:54.560 just seeing their logo, you know, 1004 01:05:54.560 --> 01:05:56.960 American Bar Foundry member, right? 1005 01:05:56.960 --> 01:05:58.200 This was an act of God. 1006 01:05:58.200 --> 01:06:00.040 I'm thankful to the Lord for this. 1007 01:06:00.040 --> 01:06:05.040 Like 1% of the lawyers in the world, you know, are in that. 1008 01:06:05.280 --> 01:06:09.200 So you would think I'd want to use their logo, right? 1009 01:06:09.200 --> 01:06:13.200 But there's a fee because they know the value. 1010 01:06:13.200 --> 01:06:16.780 So you may get permission to use the name, 1011 01:06:16.780 --> 01:06:18.820 but not have permission to use the logo 1012 01:06:18.820 --> 01:06:21.600 because the logo is what draws people in. 1013 01:06:21.600 --> 01:06:26.020 They see that logo and bam, they get drawn in, right? 1014 01:06:27.020 --> 01:06:29.820 So I can say all over my website, 1015 01:06:29.820 --> 01:06:32.140 American Bar Foundry member, 1016 01:06:32.140 --> 01:06:35.060 and you'll see it, like you actually see, 1017 01:06:36.100 --> 01:06:37.640 I'll show you really quick. 1018 01:06:37.640 --> 01:06:39.660 Like I have an area, 1019 01:06:39.660 --> 01:06:40.900 actually, no, I don't want to do that. 1020 01:06:40.900 --> 01:06:42.260 That's tacky. 1021 01:06:42.260 --> 01:06:44.820 I'm not going to show my accolades, that's tacky. 1022 01:06:45.760 --> 01:06:49.660 But there's a list of accolades, right, on my website. 1023 01:06:49.660 --> 01:06:52.120 Well, you don't see as any logos. 1024 01:06:52.120 --> 01:06:53.980 I don't list them all. 1025 01:06:54.020 --> 01:06:57.300 Now I could go forward and pay 200 here, 300 here, 1026 01:06:57.300 --> 01:06:59.940 500 here, 1200 there, 1027 01:06:59.940 --> 01:07:02.460 because they know how valuable it is. 1028 01:07:02.460 --> 01:07:03.540 Did I receive the award? 1029 01:07:03.540 --> 01:07:06.140 Yes, but I got to pay extra for the logo. 1030 01:07:07.100 --> 01:07:08.500 And even though I get the logo, 1031 01:07:08.500 --> 01:07:11.500 I now have to use the logo the way they say. 1032 01:07:11.500 --> 01:07:14.460 Some logos can only be displayed on websites. 1033 01:07:14.460 --> 01:07:16.700 You can't go and put them on t-shirts. 1034 01:07:16.700 --> 01:07:19.120 You can't go put them on your backpacks. 1035 01:07:19.120 --> 01:07:22.260 You can't go like sell them on jerseys. 1036 01:07:22.260 --> 01:07:24.940 Like, no, there's only certain rights that you have. 1037 01:07:24.940 --> 01:07:27.940 So anytime you obtain a license from a third party 1038 01:07:27.940 --> 01:07:29.460 to use their trademark, 1039 01:07:29.460 --> 01:07:31.580 determine what the license covers. 1040 01:07:31.580 --> 01:07:34.520 There are different types of licenses you can get. 1041 01:07:34.520 --> 01:07:39.080 They cost more money as you get ones that are broader. 1042 01:07:40.180 --> 01:07:41.420 Does that help, Bonnie? 1043 01:07:41.420 --> 01:07:42.620 Oh, that's fantastic. 1044 01:07:42.620 --> 01:07:43.460 Thank you. 1045 01:07:43.460 --> 01:07:44.300 You're welcome. 1046 01:07:44.300 --> 01:07:45.740 Miguel, go ahead. 1047 01:07:45.740 --> 01:07:47.060 On the same subject. 1048 01:07:47.060 --> 01:07:47.940 So good, Peter. 1049 01:07:47.940 --> 01:07:48.780 Thank you. 1050 01:07:48.780 --> 01:07:49.780 And great questions, Bonnie. 1051 01:07:49.780 --> 01:07:52.140 So on these same lines, 1052 01:07:52.140 --> 01:07:53.700 first of all, you're making me like look around. 1053 01:07:53.700 --> 01:07:56.100 Like, oh my goodness, what awards, right? 1054 01:07:56.100 --> 01:07:58.220 I'm like, my wall's going to be empty. 1055 01:07:58.220 --> 01:07:59.180 No, you look fine. 1056 01:07:59.180 --> 01:08:01.420 Are awards okay? 1057 01:08:01.420 --> 01:08:02.260 I'm going to ask my question in a minute. 1058 01:08:02.260 --> 01:08:03.100 Awards are fine. 1059 01:08:03.100 --> 01:08:04.180 Yeah, I've got- 1060 01:08:04.180 --> 01:08:05.020 Yeah, I know. 1061 01:08:05.020 --> 01:08:05.860 We have the same. 1062 01:08:05.860 --> 01:08:07.100 If Pedro wants to sue me. 1063 01:08:07.100 --> 01:08:09.140 I know, but I'm like looking at this here 1064 01:08:09.140 --> 01:08:11.700 and I'm like, these things got to go today. 1065 01:08:11.700 --> 01:08:12.580 Sorry. 1066 01:08:12.580 --> 01:08:13.420 Okay, good. 1067 01:08:13.420 --> 01:08:14.240 All right. 1068 01:08:14.240 --> 01:08:15.080 I'm asking you. 1069 01:08:15.080 --> 01:08:16.859 Anyway, I'm just telling you what's on my mind. 1070 01:08:16.859 --> 01:08:21.260 So now for those of us who help others, 1071 01:08:21.260 --> 01:08:24.580 for example, build a funnel and build all that, right? 1072 01:08:24.580 --> 01:08:26.420 Someone tells me, you know, 1073 01:08:26.420 --> 01:08:28.300 especially I was working with maybe a celebrity, 1074 01:08:28.300 --> 01:08:29.620 like tells you, oh, I have this, 1075 01:08:29.620 --> 01:08:31.540 all these corporations told me, yes. 1076 01:08:31.540 --> 01:08:33.020 You know, I have it. 1077 01:08:33.020 --> 01:08:34.220 They said, yes, right? 1078 01:08:34.220 --> 01:08:37.740 And I get it in writing from them by email that they got, 1079 01:08:37.740 --> 01:08:39.300 oh, oh, oh, oh, oh. 1080 01:08:39.300 --> 01:08:41.380 When you say them, when you say them. 1081 01:08:41.380 --> 01:08:44.260 Like my client tells me in writing by email, 1082 01:08:45.260 --> 01:08:47.939 I have their permission to use this, 1083 01:08:47.939 --> 01:08:50.340 go ahead, boom, and slap them in there. 1084 01:08:50.340 --> 01:08:52.819 No, what you need to do is you need to see the permission 1085 01:08:52.819 --> 01:08:54.660 that they have from the people. 1086 01:08:54.660 --> 01:08:56.300 Am I on the hook for that? 1087 01:08:56.300 --> 01:08:58.060 Even though I had them sign an agreement 1088 01:08:58.060 --> 01:08:59.939 that they're responsible to get the permission from them. 1089 01:08:59.939 --> 01:09:00.779 All right. 1090 01:09:00.779 --> 01:09:02.020 And I have all my legal things square. 1091 01:09:02.020 --> 01:09:04.460 This is interesting because I felt very strong 1092 01:09:04.460 --> 01:09:05.660 in the spirit earlier today 1093 01:09:05.660 --> 01:09:07.660 that we were going to talk about indemnification. 1094 01:09:07.660 --> 01:09:08.540 And now I know why. 1095 01:09:08.540 --> 01:09:10.340 We're like at the end and I'm like, 1096 01:09:10.340 --> 01:09:12.740 we haven't talked about indemnification yet. 1097 01:09:12.740 --> 01:09:14.020 Now I know why. 1098 01:09:14.899 --> 01:09:15.740 Okay. 1099 01:09:15.740 --> 01:09:18.939 So Miguel just asked a real practical 1100 01:09:18.939 --> 01:09:20.460 and important question. 1101 01:09:20.460 --> 01:09:21.779 You're representing a client. 1102 01:09:21.779 --> 01:09:24.540 Client says to you, I've got permission to use these logos. 1103 01:09:24.540 --> 01:09:26.660 You're like, okay, I want to see in writing, 1104 01:09:26.660 --> 01:09:30.380 you know, that you're saying that I can use these logos 1105 01:09:30.380 --> 01:09:31.220 in my project. 1106 01:09:31.220 --> 01:09:32.859 And they're like, yeah, sure. 1107 01:09:32.859 --> 01:09:34.779 No problem, right? 1108 01:09:34.779 --> 01:09:37.620 So that's kind of like somebody robs a bank. 1109 01:09:37.620 --> 01:09:38.899 I'm not saying your clients have done this. 1110 01:09:38.899 --> 01:09:41.180 I'm just saying, just imagine this scenario. 1111 01:09:41.180 --> 01:09:42.580 Somebody robs a bank. 1112 01:09:42.620 --> 01:09:44.180 Then they come and they knock on your car 1113 01:09:44.180 --> 01:09:46.340 and you hear the alarm going off and everything, right? 1114 01:09:46.340 --> 01:09:47.420 And they're like, hey. 1115 01:09:47.420 --> 01:09:48.740 And you're like, yeah, yeah, yeah. 1116 01:09:48.740 --> 01:09:49.580 What's going on? 1117 01:09:49.580 --> 01:09:50.580 Hey, can you give me a lift? 1118 01:09:50.580 --> 01:09:53.300 And they've got like a bag and money's falling out of it. 1119 01:09:53.300 --> 01:09:55.620 And they're like, hey, can you give me a lift 1120 01:09:55.620 --> 01:09:56.540 to the train station? 1121 01:09:56.540 --> 01:10:00.020 And you're like, do you have permission to have that? 1122 01:10:00.000 --> 01:10:03.920 bag with all the money in it. They're like, Yeah, okay, come 1123 01:10:03.920 --> 01:10:08.000 on in. And now you drive to the train station, police pull you 1124 01:10:08.000 --> 01:10:11.320 over. And you're like, and the person's in the police says, 1125 01:10:11.320 --> 01:10:14.160 like, you're arrested. And you go, Well, why am I arrested? 1126 01:10:14.160 --> 01:10:18.120 Like, I do is drive him. They're like, Well, he robbed the bank. 1127 01:10:18.120 --> 01:10:19.760 And you're like, Well, how am I supposed to know he robbed the 1128 01:10:19.760 --> 01:10:22.560 bank. So now they do an assessment. They'd start 1129 01:10:22.560 --> 01:10:25.120 analyzing things. They're like, Well, oh, he had a bag, there 1130 01:10:25.120 --> 01:10:27.760 was money, there was an alarm going off. Yeah, you're kind of 1131 01:10:27.760 --> 01:10:31.120 toast. But let's detach it a little bit, right? So we start 1132 01:10:31.120 --> 01:10:34.160 taking away the alarm. Now you just see a big bag running out 1133 01:10:34.160 --> 01:10:38.160 of a bank. Like it's just the assessment that's done. You 1134 01:10:38.160 --> 01:10:41.000 want to make it as clean as possible. So if your client says 1135 01:10:41.000 --> 01:10:46.040 to you, Hey, look, I've got permission to use these logos. 1136 01:10:46.400 --> 01:10:49.800 What I would do, I would ask to see that permission. Now some 1137 01:10:49.800 --> 01:10:52.480 of you may say I can't do that, then they're never gonna work 1138 01:10:52.480 --> 01:10:56.240 for me. I understand. Right now we go into the business 1139 01:10:56.240 --> 01:10:59.400 assessment area that we talked about earlier. Remember how I 1140 01:10:59.400 --> 01:11:02.120 told you there's like the legally sound way to do it. And 1141 01:11:02.120 --> 01:11:06.320 then there's like a business way where you're kind of like, can I 1142 01:11:06.320 --> 01:11:10.240 ask my client for the permission because I know that if I'm 1143 01:11:10.240 --> 01:11:15.120 displaying their logos, I can be sued myself. Because it's it's 1144 01:11:15.120 --> 01:11:20.920 like this is fruit from a poisonous vine, essentially. And 1145 01:11:20.920 --> 01:11:23.600 you're you may not have been the one that plucked it, but you're 1146 01:11:23.600 --> 01:11:26.600 the one that's eating it. And so regardless of whether you 1147 01:11:26.600 --> 01:11:30.200 plucked it, or you ate it, you're having the same effect. 1148 01:11:30.560 --> 01:11:34.720 Right? And so you're using a trademark, you're creating 1149 01:11:34.720 --> 01:11:38.200 something that's trademark infringement. Okay, now there's 1150 01:11:38.200 --> 01:11:42.320 a thing called indemnification. Somebody type in the chat the 1151 01:11:42.320 --> 01:11:47.360 word indemnification. We'll see who can actually spell that. So 1152 01:11:47.400 --> 01:11:51.560 indemnification. I'll wait till at least one person types 1153 01:11:51.560 --> 01:11:55.480 indemnification. Yeah, I'll check these days. Man, was it 1154 01:11:55.480 --> 01:11:58.240 really that easy? Yeah, I guess it wasn't that I'll check spell 1155 01:11:58.240 --> 01:12:01.280 check. That's good. You guys got it indemnification. Okay, yeah, 1156 01:12:01.280 --> 01:12:05.600 is the only honest one here. I get it and she went like went 1157 01:12:05.600 --> 01:12:10.960 for it. So this is the way indemnification works. Please be 1158 01:12:10.960 --> 01:12:16.200 careful here like big alert. If you're if you're doing something 1159 01:12:16.200 --> 01:12:20.720 under the conditions of an indemnification. Be careful, 1160 01:12:20.720 --> 01:12:24.600 please. Because what that means is that you're already guilty. 1161 01:12:25.480 --> 01:12:29.360 All right. If you're relying upon being indemnified by a 1162 01:12:29.360 --> 01:12:32.000 number of another party, I'll explain what indemnification is 1163 01:12:32.000 --> 01:12:36.160 in a second. But if you're relying upon the indemnification 1164 01:12:36.160 --> 01:12:41.320 of another party, you're already guilty. Okay. So this is what 1165 01:12:41.320 --> 01:12:45.240 indemnification means. indemnification is a condition 1166 01:12:45.280 --> 01:12:50.200 of an agreement that says that if you're held liable for doing 1167 01:12:50.200 --> 01:12:54.320 something that you were hired to do, the party that hired you 1168 01:12:54.720 --> 01:13:00.760 will pick up the legal fees for you. All right. And we'll like 1169 01:13:01.560 --> 01:13:04.960 they'll provide legal services. There's a bunch is usually a 1170 01:13:04.960 --> 01:13:07.400 bunch of conditions that you that are added to that meaning 1171 01:13:07.400 --> 01:13:12.120 like they'll provide legal counsel as long as you are okay 1172 01:13:12.120 --> 01:13:15.560 with that legal counsel, you know, and you have the ability 1173 01:13:15.560 --> 01:13:20.840 to defend yourself separately, if you so choose. But then they 1174 01:13:20.840 --> 01:13:23.200 have to approve that legal counsel and they have to pick up 1175 01:13:23.200 --> 01:13:26.480 the bill. There's all sorts of like conditions associated with 1176 01:13:26.480 --> 01:13:30.640 indemnification. But the general gist of indemnification is you're 1177 01:13:30.640 --> 01:13:34.480 doing what you were called to do by the party, and then you get 1178 01:13:34.480 --> 01:13:40.280 sued. And the party says, because of this indemnification, we're 1179 01:13:40.280 --> 01:13:43.160 going to pick up your legal fees, right? We're they're 1180 01:13:43.160 --> 01:13:47.000 essentially saying we're liable for you getting sued for doing 1181 01:13:47.000 --> 01:13:50.840 what we asked you to do. Here's the problem that now some of you 1182 01:13:50.840 --> 01:13:54.760 might think, well, that's great. Like, I like that idea. Here's a 1183 01:13:54.760 --> 01:13:58.640 problem with indemnification. Okay. Number one, you've been 1184 01:13:58.640 --> 01:14:04.320 sued. That's number one. Okay. And it's public record. That 1185 01:14:04.320 --> 01:14:07.880 means now the public knows that your company has been sued. 1186 01:14:07.880 --> 01:14:11.200 That's number one. Okay. Some of you may care about that some of 1187 01:14:11.200 --> 01:14:18.760 you may not. Number two. The indemnification is only as good 1188 01:14:18.840 --> 01:14:24.640 as the one who provided it. What does that mean? You get hired by 1189 01:14:24.640 --> 01:14:29.760 a company that makes half a million dollars a year in a $20 1190 01:14:29.760 --> 01:14:33.040 million lawsuit. I don't care what the indemnification means 1191 01:14:33.040 --> 01:14:35.720 they can't afford it anyway. They're basically going to file 1192 01:14:35.720 --> 01:14:38.960 for bankruptcy because they can't fulfill the conditions of 1193 01:14:38.960 --> 01:14:43.000 the agreement. Start up another business doing the same thing. 1194 01:14:43.120 --> 01:14:46.200 And now you've got to pay the $20 million out of your pocket, 1195 01:14:46.520 --> 01:14:50.200 because they didn't fulfill their requirement. So 1196 01:14:50.240 --> 01:14:55.920 indemnifications, while they sound great, when you try to 1197 01:14:55.920 --> 01:14:58.040 enforce them, you got to look at who's giving you an 1198 01:14:58.040 --> 01:15:00.080 indemnification. Like if Microsoft 1199 01:15:00.000 --> 01:15:02.640 office give you an indemnification, they've got money. 1200 01:15:02.640 --> 01:15:05.200 Like, I'm not worried about that, right? 1201 01:15:05.200 --> 01:15:06.640 You know, that's not a big deal. 1202 01:15:06.640 --> 01:15:10.560 But if ABC mom and pop shop is saying, 1203 01:15:10.560 --> 01:15:14.240 oh, I'll give you an indemnification for using that name. 1204 01:15:14.240 --> 01:15:16.960 And you're like, well, mom and pop shop, 1205 01:15:16.960 --> 01:15:19.560 you make 150,000 a year. 1206 01:15:19.560 --> 01:15:22.600 A patent infringement issue is gonna cost me 1207 01:15:22.600 --> 01:15:24.280 5 million just to litigate. 1208 01:15:24.280 --> 01:15:26.200 You can't afford to indemnify me. 1209 01:15:27.080 --> 01:15:27.920 See what I mean? 1210 01:15:28.560 --> 01:15:31.680 Don't think just because there's an indemnification clause 1211 01:15:31.680 --> 01:15:34.960 that life is great. 1212 01:15:34.960 --> 01:15:38.200 That's not the case, okay? 1213 01:15:38.200 --> 01:15:40.840 So I just wanted to start out with that 1214 01:15:40.840 --> 01:15:43.760 because now I understand why I was gonna talk 1215 01:15:43.760 --> 01:15:44.760 about indemnification. 1216 01:15:44.760 --> 01:15:46.560 We were down to the wire and I didn't see anything. 1217 01:15:46.560 --> 01:15:49.520 So Miguel, going back to your question, 1218 01:15:49.520 --> 01:15:50.920 I gave you some insight. 1219 01:15:50.920 --> 01:15:53.200 Why don't you just kind of reword your question now 1220 01:15:53.200 --> 01:15:55.280 based on what I gave you. 1221 01:15:55.280 --> 01:15:56.920 Just give me your question again. 1222 01:15:58.560 --> 01:16:01.800 I think you've answered my question already. 1223 01:16:01.800 --> 01:16:02.640 I asked- 1224 01:16:02.640 --> 01:16:03.480 I just wanna make sure. 1225 01:16:03.480 --> 01:16:07.480 I asked if a client tells me, 1226 01:16:07.480 --> 01:16:11.400 hey, you're good to use this logo, right? 1227 01:16:11.400 --> 01:16:16.080 Because my buddy over here or whoever said yes, 1228 01:16:16.080 --> 01:16:17.080 I can use it. 1229 01:16:18.280 --> 01:16:19.280 So what are you gonna do? 1230 01:16:19.280 --> 01:16:20.760 So what's the answer now? 1231 01:16:20.760 --> 01:16:23.680 The answer is get that. 1232 01:16:23.680 --> 01:16:25.960 I have to have them provide that in writing. 1233 01:16:25.960 --> 01:16:29.240 Let me see the in writing that you've approved. 1234 01:16:29.240 --> 01:16:30.880 The whole thing is like, again, the business sense, 1235 01:16:30.880 --> 01:16:32.280 like now I gotta read those agreements 1236 01:16:32.280 --> 01:16:35.040 and see what exactly they got approval to use for. 1237 01:16:35.040 --> 01:16:37.240 Yeah, and that's difficult, right? 1238 01:16:37.240 --> 01:16:38.080 Because now you're trying to- 1239 01:16:38.080 --> 01:16:39.880 Then I have to ask a lawyer to interpret 1240 01:16:39.880 --> 01:16:41.920 what did they get approval for, right? 1241 01:16:41.920 --> 01:16:44.200 So it's a, but I get like, 1242 01:16:44.200 --> 01:16:46.320 at least have it in writing as a minimum. 1243 01:16:46.320 --> 01:16:47.520 Like, do you have it in writing? 1244 01:16:47.520 --> 01:16:52.200 And that's a step closer to somebody told you, right? 1245 01:16:52.200 --> 01:16:53.480 Here's the problem. 1246 01:16:53.480 --> 01:16:54.840 I mean, here's the problem. 1247 01:16:55.000 --> 01:16:57.920 And this is why what I would do on your behalf 1248 01:16:57.920 --> 01:16:59.520 is I would actually have an agreement. 1249 01:16:59.520 --> 01:17:03.000 I would create an agreement on behalf of your company itself 1250 01:17:03.000 --> 01:17:04.360 when you're working with others 1251 01:17:04.360 --> 01:17:06.840 that actually provides conditions. 1252 01:17:06.840 --> 01:17:11.040 It says that, you're hiring us is conditioned upon 1253 01:17:11.040 --> 01:17:13.960 you're having the rights to utilize any materials 1254 01:17:13.960 --> 01:17:18.960 that you provide to us and you hereby give us a sub license 1255 01:17:19.800 --> 01:17:24.120 or you hereby provide us with a license or sub license 1256 01:17:24.120 --> 01:17:27.000 to that material that you have a license to. 1257 01:17:27.000 --> 01:17:30.680 You also agree to indemnify us of any infringement 1258 01:17:31.600 --> 01:17:36.600 that we're held liable for based on any work 1259 01:17:38.320 --> 01:17:40.560 that I'm doing on your behalf. 1260 01:17:41.800 --> 01:17:44.760 Like I would add conditions in your own agreement. 1261 01:17:44.760 --> 01:17:47.120 I wouldn't just sign off on somebody else's. 1262 01:17:47.120 --> 01:17:48.800 I would list that. 1263 01:17:48.800 --> 01:17:51.240 And then if they come out to you and they say, 1264 01:17:51.240 --> 01:17:53.840 let's say there's a major client of theirs, Nike, 1265 01:17:54.520 --> 01:17:56.200 and they say, oh yeah, we have rights from Nike. 1266 01:17:56.200 --> 01:17:57.280 I'd ask them for it. 1267 01:17:58.280 --> 01:17:59.920 I say, can you please show that to me? 1268 01:17:59.920 --> 01:18:03.920 Because what you're asking me to do is you're asking me 1269 01:18:03.920 --> 01:18:07.680 to be the party who is responsible for providing material 1270 01:18:07.680 --> 01:18:09.800 that's gonna be publicly available, 1271 01:18:09.800 --> 01:18:14.680 having the logo of a major, major, major corporation, 1272 01:18:14.680 --> 01:18:16.560 you know, where I'm gonna have a target on me. 1273 01:18:16.560 --> 01:18:18.720 Now I want to do that. 1274 01:18:18.720 --> 01:18:20.120 I have zero problem doing that, 1275 01:18:20.120 --> 01:18:21.720 but I gotta make sure, you know, 1276 01:18:21.760 --> 01:18:24.520 for purposes of doing work going forward 1277 01:18:24.520 --> 01:18:27.920 that I'm honoring the party who owns the trademark. 1278 01:18:27.920 --> 01:18:30.560 And what I would do is in that message to them, 1279 01:18:30.560 --> 01:18:33.720 I would say the same way that I would honor you. 1280 01:18:33.720 --> 01:18:35.160 That's what I would say. 1281 01:18:35.160 --> 01:18:37.080 See, that's the way you're taking it away from, 1282 01:18:37.080 --> 01:18:39.160 I just don't wanna be liable. 1283 01:18:39.160 --> 01:18:41.360 It's like, no, there's a liability side, 1284 01:18:41.360 --> 01:18:44.760 but there's also being seen in the public 1285 01:18:44.760 --> 01:18:48.120 as somebody who is reputable, that's honorable, 1286 01:18:48.120 --> 01:18:50.680 that works under, you know, certain dignity. 1287 01:18:51.560 --> 01:18:55.960 And so that's the reputation you want. 1288 01:18:55.960 --> 01:18:58.240 And so the way that you do that in your message to them 1289 01:18:58.240 --> 01:19:01.080 is you say the same way that I would honor any logo 1290 01:19:01.080 --> 01:19:03.440 that you have. 1291 01:19:03.440 --> 01:19:04.880 So if somebody came to me and said, 1292 01:19:04.880 --> 01:19:08.600 hey, I'm providing services for, and you say their name, 1293 01:19:08.600 --> 01:19:11.320 I would say to them, before I use your logo, 1294 01:19:11.320 --> 01:19:13.560 I wanna see that you actually provided permission 1295 01:19:13.560 --> 01:19:15.800 to use that, you know? 1296 01:19:15.800 --> 01:19:17.400 I'm honoring all parties. 1297 01:19:17.400 --> 01:19:19.000 And at the same time, 1298 01:19:19.000 --> 01:19:21.360 I'm making sure we don't have personal liability. 1299 01:19:21.360 --> 01:19:25.240 So Peter, if someone did get that verbally approved 1300 01:19:25.240 --> 01:19:27.440 at some point and in their best interest, 1301 01:19:27.440 --> 01:19:28.960 they did not know what they were doing 1302 01:19:28.960 --> 01:19:30.640 because someone told them yes to use it 1303 01:19:30.640 --> 01:19:34.080 and the company so-and-so reaches out, 1304 01:19:34.080 --> 01:19:37.240 sees their logo, right, on this website somewhere. 1305 01:19:37.240 --> 01:19:39.200 Like, hey, I've worked with these companies, right? 1306 01:19:39.200 --> 01:19:40.680 And this is one of the logos. 1307 01:19:40.680 --> 01:19:42.360 Like, I've worked with these companies, right? 1308 01:19:42.360 --> 01:19:43.720 It's a classic done by experts. 1309 01:19:43.720 --> 01:19:45.440 Like, I've worked with so-and-so-and-so. 1310 01:19:45.440 --> 01:19:47.760 So like, then they reach out. 1311 01:19:48.280 --> 01:19:52.320 Are they, like, liable economically at first instance? 1312 01:19:52.320 --> 01:19:54.040 Like, when they get the notification, 1313 01:19:54.040 --> 01:19:56.320 they're already liable for whatever damages are? 1314 01:19:56.320 --> 01:19:58.480 Or do they get one chance to remove it? 1315 01:19:58.480 --> 01:19:59.840 We gotta break this down. 1316 01:20:00.000 --> 01:20:01.360 So piece by piece, right? 1317 01:20:01.360 --> 01:20:04.840 So, well, let me answer your question first, all right? 1318 01:20:04.840 --> 01:20:06.560 This get a chance to remove it 1319 01:20:06.560 --> 01:20:08.960 depends upon the party who owns the IP. 1320 01:20:08.960 --> 01:20:09.800 Got it. 1321 01:20:09.800 --> 01:20:12.480 I have clients that give zero chances. 1322 01:20:12.480 --> 01:20:13.320 Got it. 1323 01:20:13.320 --> 01:20:15.360 And then I, although I tend to get rid of those clients 1324 01:20:15.360 --> 01:20:16.740 cause I don't like the way they do business. 1325 01:20:16.740 --> 01:20:19.000 But anyways, I have clients that do, 1326 01:20:19.000 --> 01:20:21.640 like I had a client who literally would send 1327 01:20:21.640 --> 01:20:24.880 a cease and desist and requirement for $2,500 immediately 1328 01:20:24.880 --> 01:20:26.040 or he would sue you. 1329 01:20:26.040 --> 01:20:29.200 Now, when he started out, when he first met with me, 1330 01:20:29.200 --> 01:20:30.760 people were copying his website. 1331 01:20:30.760 --> 01:20:32.980 So he said, how do we stop people from copying the website? 1332 01:20:32.980 --> 01:20:35.440 I said, file a federal copyright application. 1333 01:20:35.440 --> 01:20:36.480 We filed it. 1334 01:20:36.480 --> 01:20:38.320 I said, now let's send cease and desist letters 1335 01:20:38.320 --> 01:20:39.440 to people that are doing it. 1336 01:20:39.440 --> 01:20:40.280 We did. 1337 01:20:40.280 --> 01:20:41.840 He said, well, I want to get reimbursed 1338 01:20:41.840 --> 01:20:43.360 for the money that I'm spending on you. 1339 01:20:43.360 --> 01:20:46.320 I said, okay, well, why don't you ask for $2,500, 1340 01:20:46.320 --> 01:20:48.880 you know, and see if they'll send some money 1341 01:20:48.880 --> 01:20:50.400 associated with the legal fee. 1342 01:20:50.400 --> 01:20:53.040 This was for the first one, sent it out. 1343 01:20:53.040 --> 01:20:55.040 He received $2,500. 1344 01:20:55.040 --> 01:20:57.020 He said, oh my gosh, that worked really well. 1345 01:20:57.020 --> 01:20:58.640 I said, yeah, that's what it's supposed to do. 1346 01:20:59.040 --> 01:21:01.200 He says, all right, well, I've got these other 12 companies 1347 01:21:01.200 --> 01:21:03.120 that are copying material. 1348 01:21:03.120 --> 01:21:03.960 I said, okay, great. 1349 01:21:03.960 --> 01:21:05.240 He says, let's send the same letter. 1350 01:21:05.240 --> 01:21:08.400 I said, well, I'm just copying the letter. 1351 01:21:09.400 --> 01:21:11.640 Like I'm just, I'm changing the party. 1352 01:21:11.640 --> 01:21:15.160 So it really isn't $2,500 worth of legal fees. 1353 01:21:15.160 --> 01:21:18.760 He says, yeah, but so what, just list 2,500. 1354 01:21:18.760 --> 01:21:21.180 I was like, well, hold it. 1355 01:21:21.180 --> 01:21:23.620 You say in the letter, you're asking for reimbursement 1356 01:21:23.620 --> 01:21:26.280 for your legal fees, but your legal fees are like 500 bucks. 1357 01:21:26.280 --> 01:21:28.440 Now they're not 2,500. 1358 01:21:29.240 --> 01:21:30.920 He says, well, let's do like one or two more. 1359 01:21:30.920 --> 01:21:32.460 I'm sure there's gonna be some legal stuff 1360 01:21:32.460 --> 01:21:33.300 associated with it. 1361 01:21:33.300 --> 01:21:34.720 So we did one or two more. 1362 01:21:34.720 --> 01:21:36.600 And then he says, every one of them is 2,500. 1363 01:21:36.600 --> 01:21:38.620 I said, I can't work with you anymore. 1364 01:21:38.620 --> 01:21:39.640 And he's like, but why? 1365 01:21:39.640 --> 01:21:40.480 I don't understand. 1366 01:21:40.480 --> 01:21:41.600 You're doing what I hired you to do. 1367 01:21:41.600 --> 01:21:45.240 I said, yeah, but you changed from trying to be reconciled 1368 01:21:45.240 --> 01:21:47.240 for something that was wrong 1369 01:21:47.240 --> 01:21:50.480 to trying to make a business on suing everybody 1370 01:21:50.480 --> 01:21:52.080 when a lot of these people don't understand 1371 01:21:52.080 --> 01:21:54.040 what copyright law is anyway. 1372 01:21:54.040 --> 01:21:56.160 You know, now, if you wanna send a cease and desist letter 1373 01:21:56.160 --> 01:21:59.000 and ask for a thousand, I'm okay with that. 1374 01:21:59.000 --> 01:22:02.200 But you're doing 2,500 and some of them you want 4,500. 1375 01:22:02.200 --> 01:22:03.720 I'm like, for what? 1376 01:22:03.720 --> 01:22:05.520 You just turned this into a business. 1377 01:22:05.520 --> 01:22:06.960 This is not trying to help you. 1378 01:22:06.960 --> 01:22:08.560 This is a business now. 1379 01:22:08.560 --> 01:22:10.120 And so I let him go as a client. 1380 01:22:10.120 --> 01:22:12.880 So all of that to basically say to you, 1381 01:22:12.880 --> 01:22:14.280 it's up to the IP owner. 1382 01:22:14.280 --> 01:22:16.160 The IP owner may come out to you and say, 1383 01:22:16.160 --> 01:22:19.640 hey, just change it. 1384 01:22:19.640 --> 01:22:22.340 And you go, I'm so sorry, I changed it. 1385 01:22:22.340 --> 01:22:25.940 Or you might find out on the backend of a lawsuit. 1386 01:22:27.060 --> 01:22:29.700 Literally, you open the mail. 1387 01:22:29.700 --> 01:22:30.780 Actually, you wouldn't open the mail. 1388 01:22:30.780 --> 01:22:33.220 You'd have somebody knock on your door. 1389 01:22:33.220 --> 01:22:34.500 You'd open the door. 1390 01:22:34.500 --> 01:22:36.220 It'd be an officer of the law usually, 1391 01:22:36.220 --> 01:22:39.260 because they're usually the ones that are doing service. 1392 01:22:39.260 --> 01:22:40.780 You're like, what's going on? 1393 01:22:40.780 --> 01:22:43.020 And they're like, are you such and such? 1394 01:22:43.020 --> 01:22:46.580 And you're like, yes, you've hereby been served 1395 01:22:46.580 --> 01:22:49.580 for infringement of blah, blah, blah. 1396 01:22:49.580 --> 01:22:50.420 And you're like, what? 1397 01:22:50.420 --> 01:22:51.740 And you open it up and you were just sued 1398 01:22:52.100 --> 01:22:53.980 in federal district court for trademark infringement 1399 01:22:53.980 --> 01:22:55.900 or patent infringement or copyright infringement. 1400 01:22:55.900 --> 01:22:57.780 So it depends upon the trademark owner 1401 01:22:57.780 --> 01:22:59.260 or it depends upon the IP owner. 1402 01:22:59.260 --> 01:23:00.660 They could do whatever they want. 1403 01:23:00.660 --> 01:23:03.340 This is the beauty of owning IP. 1404 01:23:03.340 --> 01:23:05.180 I can be as sweet as I want to Bonnie 1405 01:23:05.180 --> 01:23:07.360 or as mean as I want to somebody else. 1406 01:23:08.940 --> 01:23:09.980 That's the beauty of it. 1407 01:23:09.980 --> 01:23:12.100 So, Ray, you raised your hand earlier. 1408 01:23:13.340 --> 01:23:16.940 Yeah, I was curious on the indemnification conditions, 1409 01:23:18.280 --> 01:23:21.180 how that works internationally when it comes to enforcing. 1410 01:23:21.860 --> 01:23:25.060 Well, you can only enforce based on the law in a country, 1411 01:23:25.060 --> 01:23:26.660 right, in a specific country. 1412 01:23:26.660 --> 01:23:29.940 So let's say that you're in the United Kingdom, right? 1413 01:23:29.940 --> 01:23:31.300 You need to determine whether or not 1414 01:23:31.300 --> 01:23:33.700 the indemnification agreements are honored 1415 01:23:33.700 --> 01:23:35.240 in the United Kingdom. 1416 01:23:35.240 --> 01:23:37.100 And there may be specific language 1417 01:23:37.100 --> 01:23:39.060 that needs to be used in that country. 1418 01:23:39.060 --> 01:23:41.980 That's why everybody's in the protection portal here 1419 01:23:41.980 --> 01:23:44.300 has access to my foreign agents. 1420 01:23:44.300 --> 01:23:46.780 That's literally part of the reason why I did this, 1421 01:23:46.780 --> 01:23:49.860 because if we're doing business in another country, 1422 01:23:49.860 --> 01:23:51.460 we may have an indemnification 1423 01:23:51.460 --> 01:23:54.300 that's enforced in that country, right? 1424 01:23:54.300 --> 01:23:57.340 So let's say that I'm working with somebody out of Germany. 1425 01:23:57.340 --> 01:24:00.580 And so my agreement with them 1426 01:24:00.580 --> 01:24:04.500 maybe have to be enforced subject to the laws of Germany. 1427 01:24:04.500 --> 01:24:07.140 Well, then I'm gonna call up like one of the guys 1428 01:24:07.140 --> 01:24:09.340 I know from Beats and Partner and say, 1429 01:24:09.340 --> 01:24:12.040 hey, here's my agreement in the US. 1430 01:24:12.040 --> 01:24:14.740 Can you review this to see if we need to modify this 1431 01:24:14.740 --> 01:24:16.620 based on German law? 1432 01:24:16.620 --> 01:24:19.460 And they may say, no, all that works here. 1433 01:24:20.060 --> 01:24:20.900 Or like in Germany, 1434 01:24:20.900 --> 01:24:22.940 employees have way more rights 1435 01:24:22.940 --> 01:24:24.700 than they have in the United States. 1436 01:24:24.700 --> 01:24:28.260 Exponentially more rights, like ownership rights 1437 01:24:28.260 --> 01:24:31.220 and like inventions and all sorts of things. 1438 01:24:31.220 --> 01:24:33.620 Like you can't just get rid of employees 1439 01:24:33.620 --> 01:24:35.900 like in some foreign countries 1440 01:24:35.900 --> 01:24:37.620 when it comes to rights for IP. 1441 01:24:37.620 --> 01:24:38.620 While in the United States, 1442 01:24:38.620 --> 01:24:40.400 you can do certain things a lot easier. 1443 01:24:40.400 --> 01:24:43.660 So you need to speak to an agent in that country. 1444 01:24:43.660 --> 01:24:45.500 Canada is almost exactly the same. 1445 01:24:45.500 --> 01:24:48.300 They're very, very similar. 1446 01:24:48.300 --> 01:24:49.940 All right, I'm gonna take one more question 1447 01:24:49.940 --> 01:24:51.260 and then I think we'll close. 1448 01:24:51.260 --> 01:24:52.100 Hey, Heather. 1449 01:24:53.380 --> 01:24:54.980 Is it like minus 20 over there? 1450 01:24:54.980 --> 01:24:56.740 Over there, is that like? 1451 01:24:56.740 --> 01:24:58.660 Oh, hello. 1452 01:24:58.660 --> 01:25:00.100 Actually, I'm in Seattle. 1453 01:25:00.000 --> 01:25:11.840 right now. I pick up my dogs and heading back to Alaska on Friday. Wow, poor dog. I know right. 1454 01:25:11.840 --> 01:25:16.560 I'm gonna have to get little booties for him so they can. I tried that for my dogs. They just 1455 01:25:16.560 --> 01:25:22.240 attack them and shred them. They don't. I know right. Does anybody else have any questions 1456 01:25:22.240 --> 01:25:31.840 before we close? I just want to see. Rick is moving in. No, I saw Rick moving in. He moved 1457 01:25:31.840 --> 01:25:39.680 his seat. Now he's forward. Now he's going to unmute and ask his question. There you go. Go ahead. 1458 01:25:41.120 --> 01:25:45.440 Let's see if the technology is working. Am I coming through? Hey, can hear you great. How 1459 01:25:45.440 --> 01:25:53.680 you doing, buddy? So quick question then. Is an email from, okay, backstory. Local artist in 1460 01:25:53.680 --> 01:26:01.040 Memphis agreed to let me use a bit of his music in a podcast for another client. We give him credit 1461 01:26:01.040 --> 01:26:05.120 at the end. Hey, make sure you see this band in concert. They're playing weekly on Beale Street. 1462 01:26:06.160 --> 01:26:10.480 He says, yes, it's okay. I double checked last week. Is this still okay? It's been a while. Yes, 1463 01:26:10.480 --> 01:26:17.920 it's great. Can I just get him to say in an email? Hey, great. Or do I have to get a document 1464 01:26:17.920 --> 01:26:22.720 from you saying the party of the first part agrees to the party of the second part and all that stuff? 1465 01:26:24.320 --> 01:26:29.360 Good question. The last thing I want is my client getting sued or me being caught in the middle. 1466 01:26:30.000 --> 01:26:32.560 Well, I mean, there's two things here, right? So there's, 1467 01:26:34.480 --> 01:26:39.280 is the party that I'm discussing things or negotiating with saying that they have rights 1468 01:26:39.280 --> 01:26:45.600 from another party. That's one part. But then the second part is the second question is what 1469 01:26:45.600 --> 01:26:51.120 kind of form does the agreement have to be in? Like what do agreements have to be in physical 1470 01:26:51.120 --> 01:27:01.360 writing or agreements by email acceptable? That's a very interesting question. It really has to do 1471 01:27:01.360 --> 01:27:08.080 a lot with contract law more than IP law because we're talking about enforcement of contracts. This 1472 01:27:08.080 --> 01:27:16.480 is why you see when you electronically sign agreements now, they'll send you this ability 1473 01:27:16.480 --> 01:27:21.760 to electronically sign a document as opposed to it just being an email that comes across. 1474 01:27:21.760 --> 01:27:26.720 You'll see like it's a form with an agreement. And then you have to click here to add your 1475 01:27:26.720 --> 01:27:32.960 initials or click here to sign. Everybody did that for, I believe, I believe in a hundred 1476 01:27:32.960 --> 01:27:41.360 actually guys had to do that too. So is an email enough to be enforceable? 1477 01:27:43.840 --> 01:27:51.520 Basically an agreement is something that has consideration. Consideration means that 1478 01:27:51.520 --> 01:27:56.080 one party is paying something for what they're receiving. That's called consideration, right? 1479 01:27:56.880 --> 01:28:00.640 So that's what an agreement is. Agreement has consideration. It identifies parties and 1480 01:28:00.640 --> 01:28:05.200 identifies what's actually provided between the parties. Can an email do that? 1481 01:28:07.360 --> 01:28:11.600 I mean, technically an email could do that. You can write on a napkin in agreement. 1482 01:28:12.400 --> 01:28:16.480 Like I can write on a piece, like we could be at a bar and I could write on a piece of paper, 1483 01:28:17.040 --> 01:28:23.600 you know, Peter hereby gives his Jeep Grand Cherokee Overland Summit to Rick 1484 01:28:23.680 --> 01:28:31.360 Tarrant for $1 and I sign it and I hand it to you. That tissue now is an agreement. 1485 01:28:32.000 --> 01:28:40.080 So yeah, I mean really anything in writing could be acceptable. My concern would more be, 1486 01:28:41.600 --> 01:28:47.040 honestly, would more be if I'm getting, if the person I'm talking to is saying they have rights 1487 01:28:47.040 --> 01:28:54.080 from a third party. That's where I run into a problem because now I'm relying upon their 1488 01:28:54.080 --> 01:29:00.560 veracity. I'm relying upon whether or not they truly have rights and, you know, they might be 1489 01:29:00.560 --> 01:29:07.200 mistaken. Maybe they weren't in the Protector Idea Challenge. Now they got problems. We have to save 1490 01:29:07.200 --> 01:29:12.560 them, you know? So that's why we're going to tell them about the February. No, I'm just kidding. 1491 01:29:12.560 --> 01:29:16.800 So this is why, you know, this is why you want to be careful about the other party. 1492 01:29:17.760 --> 01:29:22.080 So if another party is saying that they have permission, I would seek to get that in writing. 1493 01:29:23.200 --> 01:29:30.000 Do all agreements need to actually be a contract? Meaning like, you know, here's a PDF that has 1494 01:29:30.000 --> 01:29:39.040 signature by this party and that party. They should. You know, if I'm relying upon an email, 1495 01:29:40.000 --> 01:29:46.160 in that email, the elements of consideration are going to have to be expressed. The elements of 1496 01:29:46.160 --> 01:29:49.840 what's provided are going to have to be expressed. The parties are going to have to be expressed. 1497 01:29:50.400 --> 01:29:53.440 If I'm going that far in the email, I might as well have a separate agreement. 1498 01:29:55.120 --> 01:29:59.840 As opposed to, like, if I get an email from you, Rick, that says, hey, peace. 1499 01:30:00.000 --> 01:30:05.000 I can use the music from Candice. 1500 01:30:05.460 --> 01:30:07.200 I'll let you use it. 1501 01:30:07.200 --> 01:30:08.600 Catch you later. 1502 01:30:08.600 --> 01:30:11.000 That's not really an agreement. 1503 01:30:11.000 --> 01:30:12.640 It's not naming the consideration. 1504 01:30:12.640 --> 01:30:13.840 It's not naming the parties. 1505 01:30:13.840 --> 01:30:16.040 It's not making reference to the license at all. 1506 01:30:16.040 --> 01:30:19.440 It's just kind of saying, hey, I'm letting you use it. 1507 01:30:19.440 --> 01:30:20.280 Period. 1508 01:30:20.280 --> 01:30:22.960 There's no, the conditions that are required 1509 01:30:22.960 --> 01:30:25.840 for a contract are not in that email. 1510 01:30:25.840 --> 01:30:26.680 So you got a license. 1511 01:30:26.720 --> 01:30:28.400 It would need to at least say, 1512 01:30:28.400 --> 01:30:31.680 in exchange for a mention in the program, 1513 01:30:31.680 --> 01:30:35.440 I give you permission to use this song as a theme 1514 01:30:35.440 --> 01:30:38.720 in this particular podcast for this particular person 1515 01:30:38.720 --> 01:30:39.560 and nothing else. 1516 01:30:39.560 --> 01:30:41.720 Would that constitute an agreement? 1517 01:30:41.720 --> 01:30:42.560 Yeah, yeah. 1518 01:30:42.560 --> 01:30:43.600 I think that's helpful. 1519 01:30:43.600 --> 01:30:45.520 I think the other part to it is obviously 1520 01:30:45.520 --> 01:30:48.540 for them to make clear who gets rights, right? 1521 01:30:48.540 --> 01:30:49.640 Does that mean Rick gets rights 1522 01:30:49.640 --> 01:30:51.760 or does that mean that your company gets rights? 1523 01:30:51.760 --> 01:30:52.800 If it says you get rights, 1524 01:30:52.800 --> 01:30:55.480 that doesn't mean that your company can use it, right? 1525 01:30:55.480 --> 01:30:57.400 So it's, these are all things 1526 01:30:57.400 --> 01:30:59.460 that you want to kind of think about. 1527 01:31:01.280 --> 01:31:03.920 I mean, at the end of the day, 1528 01:31:03.920 --> 01:31:08.920 if somebody says, hey, Rick, I have rights to XYZ song. 1529 01:31:10.760 --> 01:31:12.960 I'm going to give you the rights to that 1530 01:31:12.960 --> 01:31:17.600 for the availability of being on your podcast. 1531 01:31:17.600 --> 01:31:21.800 And I'm going to give you rights for use on your podcast. 1532 01:31:21.800 --> 01:31:25.160 And you say, okay, got it. 1533 01:31:25.840 --> 01:31:28.640 The considerations there, they're listed. 1534 01:31:28.640 --> 01:31:30.500 It lists the podcast. 1535 01:31:31.560 --> 01:31:32.440 That's not bad. 1536 01:31:32.440 --> 01:31:34.160 I mean, that's not a bad situation. 1537 01:31:34.160 --> 01:31:36.120 I mean, when you look at enforcement, right? 1538 01:31:36.120 --> 01:31:38.480 Let's say all of a sudden they said, 1539 01:31:38.480 --> 01:31:39.320 I didn't give you permission. 1540 01:31:39.320 --> 01:31:41.520 Well, you got the email, right? 1541 01:31:41.520 --> 01:31:42.600 So now you have that. 1542 01:31:42.600 --> 01:31:44.080 The problem that I have with that, Rick, 1543 01:31:44.080 --> 01:31:45.240 is that they're making reference 1544 01:31:45.240 --> 01:31:47.320 to somebody else's copyrightable work. 1545 01:31:48.240 --> 01:31:51.120 No, this guy is, I mean, he is. 1546 01:31:51.120 --> 01:31:51.960 So it's his work. 1547 01:31:51.960 --> 01:31:52.780 He's the composer. 1548 01:31:52.780 --> 01:31:53.620 He's the, he recorded. 1549 01:31:53.620 --> 01:31:55.000 Oh, then that's a good situation. 1550 01:31:55.840 --> 01:31:56.680 Yeah, I like that. 1551 01:31:56.680 --> 01:31:57.500 Yeah, that's a better situation. 1552 01:31:57.500 --> 01:31:58.880 I just want to make sure that nothing could ever come back 1553 01:31:58.880 --> 01:32:01.360 on my client that I'm producing for. 1554 01:32:01.360 --> 01:32:03.000 Right, and that's why you want to have, 1555 01:32:03.000 --> 01:32:05.080 like have an attorney look at the email at least 1556 01:32:05.080 --> 01:32:07.360 to make sure that the conditions are there, right? 1557 01:32:07.360 --> 01:32:09.640 But in general for a contract, 1558 01:32:10.720 --> 01:32:12.840 in general for a contract, 1559 01:32:12.840 --> 01:32:15.360 you want to make sure the parties are listed. 1560 01:32:15.360 --> 01:32:17.160 You want to make sure that consideration, 1561 01:32:17.160 --> 01:32:18.840 the consideration is what's very important. 1562 01:32:18.840 --> 01:32:20.980 You can't have an agreement without consideration. 1563 01:32:20.980 --> 01:32:22.560 If I just say, Rick, I'm giving you this, 1564 01:32:22.560 --> 01:32:24.180 there's no consideration. 1565 01:32:24.660 --> 01:32:25.500 That's a gift. 1566 01:32:25.500 --> 01:32:26.660 That's not an agreement. 1567 01:32:26.660 --> 01:32:30.260 And so you want the consideration, you want the parties, 1568 01:32:30.260 --> 01:32:32.300 you want the conditions that are listed. 1569 01:32:32.300 --> 01:32:35.500 Like, does that mean you can continue using it forever 1570 01:32:35.500 --> 01:32:37.980 on your podcast or not, right? 1571 01:32:37.980 --> 01:32:40.080 So you might want to flush that stuff out. 1572 01:32:40.080 --> 01:32:41.260 Can you do it in an email? 1573 01:32:41.260 --> 01:32:44.820 Yeah, I mean, things can be done in emails. 1574 01:32:44.820 --> 01:32:49.560 It's just that what I tend to find 1575 01:32:49.560 --> 01:32:52.260 is the reason why people, take care, April. 1576 01:32:53.140 --> 01:32:55.740 The reason why people tend to ask, can I do it in an email? 1577 01:32:55.740 --> 01:32:57.900 Is because they didn't get everything upfront. 1578 01:32:57.900 --> 01:33:00.380 So now they're trying to look back and go, 1579 01:33:00.380 --> 01:33:02.020 did the email save me? 1580 01:33:02.020 --> 01:33:04.020 It's not, it's not because they're thinking, 1581 01:33:04.020 --> 01:33:06.180 well, as I go forward, I want to just use emails. 1582 01:33:06.180 --> 01:33:08.580 It's like, no, it's because what they have is the email. 1583 01:33:08.580 --> 01:33:11.220 So they're trying to figure out if that saves. 1584 01:33:11.220 --> 01:33:13.220 All right, and with that, I'm going to close. 1585 01:33:13.220 --> 01:33:14.420 It is 1 48. 1586 01:33:14.420 --> 01:33:16.500 So we're a little bit over, but we started late. 1587 01:33:16.500 --> 01:33:19.580 So does this help you guys? 1588 01:33:19.580 --> 01:33:21.540 Was this helpful today? 1589 01:33:21.540 --> 01:33:23.180 Good, I'm glad, I'm so glad. 1590 01:33:23.180 --> 01:33:25.460 It's so good seeing all of you guys. 1591 01:33:25.460 --> 01:33:30.460 We are rolling on the meetings, like on the audits. 1592 01:33:31.620 --> 01:33:33.340 They're happening, like they're rolling. 1593 01:33:33.340 --> 01:33:34.740 Like we're going to be having them 1594 01:33:34.740 --> 01:33:36.720 probably every other day now. 1595 01:33:38.720 --> 01:33:40.220 Ray, do we have one today too? 1596 01:33:41.460 --> 01:33:42.900 I have to check the calendar. 1597 01:33:42.900 --> 01:33:45.060 I don't think we have one today, tomorrow. 1598 01:33:45.060 --> 01:33:45.900 Yeah, so I know we have- 1599 01:33:45.900 --> 01:33:48.860 We get to meet with Julie tomorrow, April and Monday. 1600 01:33:48.860 --> 01:33:50.260 Check your emails. 1601 01:33:50.260 --> 01:33:51.620 There are things that we need 1602 01:33:51.620 --> 01:33:53.220 before we can schedule you guys 1603 01:33:53.220 --> 01:33:55.500 if you haven't been scheduled yet. 1604 01:33:55.500 --> 01:33:57.060 Yeah, so we can get those in. 1605 01:33:57.060 --> 01:33:59.700 I can get as many as I can before Christmastime 1606 01:33:59.700 --> 01:34:02.000 if you guys want that, or we can do it after. 1607 01:34:02.000 --> 01:34:05.240 Either way, but you want to use those 1608 01:34:05.240 --> 01:34:07.020 within three to six months. 1609 01:34:07.020 --> 01:34:08.980 That's the time period. 1610 01:34:08.980 --> 01:34:12.940 And I'm wondering if there's any other questions 1611 01:34:12.940 --> 01:34:15.220 or any other things, formalities. 1612 01:34:15.220 --> 01:34:17.100 Yeah, so all of you should have received 1613 01:34:17.100 --> 01:34:18.780 an engagement agreement from the law firm. 1614 01:34:18.780 --> 01:34:21.540 You need to sign off on that because it is legal advice. 1615 01:34:21.540 --> 01:34:23.200 You'll see when you're doing these meetings, 1616 01:34:23.200 --> 01:34:27.100 we go deep and there are legal assessments. 1617 01:34:27.100 --> 01:34:29.740 And so make sure you sign those, get them back to Ray. 1618 01:34:30.700 --> 01:34:33.640 And besides that, Merry Christmas to everybody.