In this video, I'll show you how to connect your Facebook Pixel to your ClickFunnels funnel.
So I'm going to jump into the Business Manager.
We're going to grab the Pixel code, we're going to head over to ClickFunnels, and I'm
going to show you where to place this code to get the best impact and the best performance.
So let's jump into the Facebook Manager here.
Now if you need to go grab your Pixel, you can always get to it by coming back to Business
Settings.
So I'm going to come over here, hit Business Settings, click on Pixels.
This is my new Pixel down here, and I'm going to go to the top right here where it says
Open in Events Manager.
And when I land here, there's actually a button, this blue button here that says Continue Pixel
Setup.
So I'm going to click on that.
And here I can go ahead and click Metapixel and hit Connect.
I'm going to click Install Code Manually.
And here I can go ahead and copy the code.
So that's just a way to get to the code if you didn't have it up in front of you.
That's where you would get to.
So I'm going to click Copy Code.
I'm going to head over to my funnel.
And with this funnel, I'm going to go ahead and go to the Settings at the top right here.
And here I'm able to go down to where it says Head Tracking Code.
And we're just going to click up here at the top, and I'm going to hit Paste.
That's going to paste in the Metapixel code right here, and a bunch of random code.
You don't need to know what this does, you don't need to change anything, you just need
to paste it in.
And then scroll to the very bottom and click Save and Update Settings, this green Save
and Update Settings button.
That will save it.
And what's great about this approach by adding it in the Head Tracking Code here is that
every single one of your pages is now going to have that code.
And so Facebook will be able to communicate back and forth between ClickFunnels and Facebook
using this code.
So there are a couple other things we can add just to make it even more effective.
So this is going to be a little bit more of an advanced setup here, but I'm going to go
ahead and show you how this works.
So if we want to capture a lead, there's kind of two different things.
We could be capturing a lead, like let's say someone's giving us their email address to
get a free PDF or they're getting a free ebook.
We could capture that as a lead.
So we want to tell Facebook, hey, when someone gets to this page, I want you to tell, hey,
you're telling ClickFunnels to tell Facebook, hey, when someone gets to this page, that's
going to now, we want to count that as a lead.
So I'm going to go over here to my page here, which is just going to be, this is the page
after someone opts in.
So on my first page, I have a place where someone's putting their email address in.
And on the second page here, it's saying, thank you, and it's sending them to another
page.
I'm going to hit edit.
And I'm going to go to settings and go to pixel code here.
Sorry, I made a mistake here, we're going to go to tracking code.
And here you'll see there's a little bit of code, very simple, and I'm going to paste
this in the description of this video.
So you can just copy it and you can paste it and you're going to put it in this header
tracking code.
So what this does is says, hey, Facebook, like track this page as a lead.
So whoever hits this page, I want you to make them a lead.
And so it's a very simple bit of code there that will tell Facebook when someone reaches
this page counted as a lead.
And you can do this on any type of website doesn't have to be ClickFunnels.
But this is just specifically for ClickFunnels, I'll make some additional tutorials on some
other platforms.
So that's the one.
And the second thing, if you're wanting to track a purchase event, then we can do it
this way, we're going to go over to a page that has purchased, so I'm going to go to
my order confirmation page here.
And again, there's going to be a little bit of code that I'm going to add to this page
that's going to tell Facebook, hey, this when I hit this page, go ahead and tell Facebook
that was a successful purchase.
If you're running ads for a challenge, and people need to pay $47 to attend your challenge,
you're going to want to tell Facebook when they've got a successful purchase.
So again, this last piece of this video, after installing the pixel is more of an advanced
section.
So either this is kind of optional, if you want to take the time to follow along and
do this, excellent, you'll probably get better results.
If not, don't worry about it.
And we can always help you over an email some out some as well.
So let's jump into this, I'm going to go to settings, I'm going to go to tracking code.
Okay, and I'm going to go over to the footer code here, and I'm going to copy and paste
this.
So I'm going to select all of this and paste it into a note under this video, so you can
just copy and paste it.
And you may not need all of this, but I'll just go ahead and paste it in there.
And the only thing you need to change is the domain here, just set that as your own domain.
And then the other thing is, yeah, if you have a different currency, but I've got it
set as USD for US dollars.
So that's the only thing you would change.
What this code does is it's pretty smart.
It looks at the receipt here and says, hey, how much did this person spend?
And it reads this total down here, and it will actually send this total to Facebook
and say, hey, Facebook, this person, Sarah, who just checked out, she just spent $47 on
this product.
And it will send that amount to Facebook, and then Facebook will know that it was a
successful sale.
So we do this little extra code, because what it does is it's actually telling Facebook
what the total checkout price is.
And that could be different.
Sometimes you have people check out for $47, and then you could have an upsell that is
another $15, or you could have a bump that's another $10 or something.
This will total up all those extra things that people add to their cart, and it will
take the total amount and just send it to Facebook.
So you can just paste this code in, and no matter what other things you add, this will
also work great.
And the only other little thing here I'll note before I wrap this up is you do need
to use this product with var order confirmation, product with variation order confirmation
widget.
So as long as that widget is somewhere on the page, you should be good to go.
Awesome.
Hope that's helpful in getting your Pixel properly set up with ClickFunnels.