Okay, in this video, I want to show you how to set up a Facebook pixel.
So we're going to head over back into the business dashboard here.
And we're going to set up your first Facebook pixel.
And what is a Facebook pixel?
Okay, so a Facebook pixel is a little bit of code that we're going to put on your website.
And what that does is it will be able to communicate from your website back to Facebook.
For example, if someone is shown an ad, and then someone clicked on that ad and they arrived
on your website, this little pixel code can actually talk back to Facebook and say, hey,
this person with this name, and this email address arrived on my site.
So that helps Facebook know, oh, when I show this ad to this type of person, they're actually
going to click and they're going to arrive on that page.
So it's a way for your website and Facebook to kind of communicate with each other through
this pixel.
It definitely is something you want to set up.
I wouldn't run ads without it.
If you're running ads to a website, you definitely want to have that pixel installed.
So let me show you how to set it up.
We're going to jump into the ads manager here.
I'm going to go back up to the top left here and click on business settings.
And if you go on the left sidebar, all the way down to data sources, and click on that,
and then click pixels.
Now you can go to the very top here and click the blue add button.
And I'm going to create a new one called my new pixel.
You can call this whatever you want.
You can call it your channel name, whatever makes the most sense.
And we're going to put a website URL.
So I'm going to put in https.kingdommessengers.com, so you're going to put your full domain here.
Nothing after the .com.
You're just going to have the nice clean domain here.
And we're going to hit continue.
And at this point, you can go ahead and set up the pixel now.
So this will be a process that you'll go through and we'll copy the code and then we'll install
it on our website.
So I'm going to click set up the pixel now.
There's a few options here.
You can use a partner integration, you can manually add it to a website, or if you don't
want to bother with any of this and you have someone that works on your website, you can
just email these instructions to your developer and they can set it up for you.
For this example, I'm going to click manually add pixel code to website.
And it's going to give me a bunch of code right here.
So if I click on it, it's going to copy it to my clipboard and then I can come and I
can paste that into my website.
Now I'm going to go ahead and break out the next few videos and do a specific video for
some of the popular platforms.
If you're using ClickFunnels, there'll be a tutorial for that.
If you're using WordPress, I'll make a tutorial for that.
And if you're setting up your pixel with Tribe, I'll make a separate video for that.
And as we get more requests, I may add additional videos under this just so that each person
has kind of their platform demonstrated to know exactly where to go.
So let's jump into those next videos.