WEBVTT 1 00:00:00.000 --> 00:00:05.760 In this video, I want to walk you through how to set up custom audiences inside of your Facebook 2 00:00:05.760 --> 00:00:11.600 ads manager. This can be really powerful when you are trying to target a specific demographic, 3 00:00:12.320 --> 00:00:17.760 like if you're trying to target Christians or people that follow kind of Christian content, 4 00:00:18.400 --> 00:00:24.000 you used to be able to target people who liked Hillsong or people who liked Bethel, 5 00:00:24.000 --> 00:00:28.480 people who liked Bill Johnson, like if they knew who that person was, you could then target 6 00:00:29.440 --> 00:00:34.800 other people who liked that person, which made it really easy to reach, you know, kingdom people 7 00:00:35.760 --> 00:00:42.080 on Facebook. So it was really easy to do that. But as of kind of middle of 2022, can't do that 8 00:00:42.080 --> 00:00:47.920 anymore. And so they basically added privacy across all of Facebook, that means that you cannot 9 00:00:47.920 --> 00:00:53.760 target people based on faith, or, you know, a bunch of other things, faith happens to be one 10 00:00:53.840 --> 00:00:58.960 of the one of the criteria. So this is going to be a great way to create a custom audience. This 11 00:00:58.960 --> 00:01:05.040 is a people that are already following you, they are liking your page, they're engaging on Instagram, 12 00:01:05.040 --> 00:01:10.720 they're watching your content. And so you can actually leverage all of that data of people 13 00:01:10.720 --> 00:01:16.160 actually engaging with you and use that audience. As an audience, you can then run ads to get them 14 00:01:16.160 --> 00:01:22.400 to take, you know, another step towards you. So let's head over to the ads manager here. 15 00:01:24.720 --> 00:01:30.400 And we're going to go over to the top left here, where it says that these little three lines, 16 00:01:30.400 --> 00:01:35.520 and we're going to click on audiences. If you don't see audiences here on the top here, 17 00:01:35.520 --> 00:01:40.800 you can scroll down, it should be in this list here. All right. 18 00:01:44.720 --> 00:01:50.160 So when you're in this page, you probably will see something where it's just it's just blank when you 19 00:01:50.160 --> 00:01:54.720 first get in here. And we want to make sure that we're in the correct ad account. So I'm just going 20 00:01:54.720 --> 00:02:00.240 to go to the top here, I'm going to jump into my ad account here that we use for kingdom messengers. 21 00:02:00.240 --> 00:02:06.160 And I want to show you how we're going to set up a custom audience. All right. So let's go to 22 00:02:07.040 --> 00:02:12.080 top left here, say custom audience. And you can click custom audience up here. 23 00:02:13.360 --> 00:02:19.760 And we're going to click. First, we're going to start with, let's start with the Instagram account. 24 00:02:19.760 --> 00:02:25.200 So this is going to be anyone that has engaged with a post or with an ad already on your Instagram 25 00:02:25.200 --> 00:02:30.880 account, we want to basically grab that audience and store them as a saved audience that we can 26 00:02:30.880 --> 00:02:36.240 then run ads to. Okay. So keep in mind that this audience is pretty big, even if you only have 27 00:02:36.240 --> 00:02:42.880 maybe 1000 2000 followers on Instagram, this audience could be potentially 10s of 1000s, 28 00:02:42.880 --> 00:02:49.120 right? Because this is anyone who's ever liked to post watched a piece of content. So it's not just 29 00:02:50.080 --> 00:02:54.640 you know, how many followers you have. So that it's a great place to start. So let's click 30 00:02:54.640 --> 00:03:01.920 Instagram account, we're going to choose the Instagram account. And we'll go ahead and choose 31 00:03:01.920 --> 00:03:08.400 kingdom messengers for this one. And we want to say everyone that has engaged with a post or an 32 00:03:08.400 --> 00:03:12.400 ad, let me zoom in here. So anyone who's engaged with a post or an ad, we want to make sure that 33 00:03:12.400 --> 00:03:17.680 one is the one that's selected. And I'm going to leave 365. This means that anyone who's engaged 34 00:03:17.680 --> 00:03:23.120 with a post or an ad in the last 365 days is going to be included in this audience. And I'm 35 00:03:23.120 --> 00:03:30.400 going to call this Instagram. And we'll call it kingdom messenger. You know, this is just for you. 36 00:03:30.400 --> 00:03:36.320 So I'm going to call it Instagram, you know, 365 days or something like that, just so I remember 37 00:03:37.200 --> 00:03:42.400 what this is for. We're going to click Create audience. And now Facebook is going to go 38 00:03:42.400 --> 00:03:49.760 and grab start building an audience for that particular criteria. So that's the first one we 39 00:03:49.760 --> 00:03:54.320 want to set up is just an Instagram. And then the next one we want to do is do the exact same thing 40 00:03:54.320 --> 00:04:00.000 create audience custom audience. And we want to choose Facebook page. So this is same thing like 41 00:04:00.000 --> 00:04:04.080 we just did for Instagram, we're just gonna do the same thing for your page. So we're gonna click 42 00:04:04.080 --> 00:04:11.280 Facebook page hit next. I'm going to select the correct page here. Let's go to 43 00:04:13.520 --> 00:04:22.000 kingdom messengers. And the same thing anyone who's engaged with a post or an ad right here. 44 00:04:22.000 --> 00:04:30.640 And I'll do the same thing 365 days, I'm going to call it kingdom messenger, Facebook 365. Create 45 00:04:31.040 --> 00:04:38.560 done. Okay, so it's going to go off and build those audiences for us, it sometimes takes a 46 00:04:38.560 --> 00:04:43.920 minute for it to actually load. And you'll see that it says populating right now. So this is still 47 00:04:44.880 --> 00:04:49.680 going out there trying to find those people and starting to build that audience up. And so 48 00:04:51.280 --> 00:04:57.840 what we can do next is we can also expand this because we can say, hey, Facebook, use this 49 00:04:57.840 --> 00:04:59.760 this sample. 50 00:05:00.000 --> 00:05:05.520 data, let's say these people who like my Facebook page, use that as a sample data 51 00:05:05.520 --> 00:05:09.440 and go and find me more people like those people. This is where it gets 52 00:05:09.440 --> 00:05:14.200 pretty powerful. So if you're putting out Christian content or faith-based content 53 00:05:14.200 --> 00:05:20.360 and people are watching that, they can then show it to other people who may be 54 00:05:20.360 --> 00:05:24.600 interested in faith-based content. Because while you can't target 55 00:05:24.600 --> 00:05:30.960 Christians on Instagram particularly, Facebook knows who is 56 00:05:30.960 --> 00:05:35.320 interested in what. They know everything about the users on their platform and so 57 00:05:35.320 --> 00:05:40.440 they will show it to other Christians if they see that as the sample data. This is 58 00:05:40.440 --> 00:05:44.880 where it gets pretty smart. We can kind of get around this obstacle of 59 00:05:44.880 --> 00:05:49.160 not being able to target Christians exactly. So it's a little bit more of a 60 00:05:49.160 --> 00:05:52.520 sophisticated workaround, but it does work. It used to be very, very 61 00:05:52.560 --> 00:05:56.000 straightforward. Now it's a little bit more complicated, but I'm showing you how 62 00:05:56.000 --> 00:06:02.680 to do it and so you'll have this tactic in your toolkit. So what we're gonna do 63 00:06:02.680 --> 00:06:06.320 now is we've built these two audiences. We're gonna call those our sample data 64 00:06:06.320 --> 00:06:11.880 and I'm gonna click onto one here and I'm just gonna say lookalike audience 65 00:06:11.880 --> 00:06:18.200 and we can choose of all of the sources here. I'm just gonna choose, go back to 66 00:06:18.200 --> 00:06:23.200 Kingdom Messengers. Let's see. Yeah, so there's the two audiences we just made. 67 00:06:23.200 --> 00:06:28.680 So I'm gonna choose Facebook and I'm gonna say go get me people, let's say, and 68 00:06:28.680 --> 00:06:32.800 you have to do this by country. So I'm gonna say United States and you can pick 69 00:06:32.800 --> 00:06:38.760 your country there. And we're gonna pick down here the scale, like 70 00:06:38.760 --> 00:06:44.360 go find me 2.8 million people that are similar to the people who have engaged 71 00:06:44.360 --> 00:06:49.280 and liked my page. And so we've got people in this country, in the United 72 00:06:49.280 --> 00:06:54.000 States, that are gonna be similar to the people that liked 73 00:06:54.000 --> 00:07:00.240 the page. So I'm gonna go down here, I'm gonna hit create audience, and now this 74 00:07:00.240 --> 00:07:07.640 audience will be, you know, huge. So we're gonna let this populate as well, but this 75 00:07:07.640 --> 00:07:12.140 is gonna have here and it already labeled it. It says called lookalike, US 76 00:07:12.180 --> 00:07:17.900 1%, Kingdom Messengers, Facebook, 365 days. So it kind of labels it for you that 77 00:07:17.900 --> 00:07:22.620 way. So let's go ahead and do it one more time, but now for the Instagram. So let's 78 00:07:22.620 --> 00:07:28.720 go down here, Instagram, we'll just do United States. Now if you wanted to do 79 00:07:28.720 --> 00:07:33.380 more than just one country, you can just create multiple audiences like this for 80 00:07:33.380 --> 00:07:39.500 Instagram and multiple for Facebook. And so we'll leave this at 1% there and hit 81 00:07:39.500 --> 00:07:47.780 create. Okay, so now we've got a couple things happening here. We have our warm 82 00:07:47.780 --> 00:07:51.180 traffic, we'll say that if people have seen us, they know us, they've seen 83 00:07:51.180 --> 00:07:56.860 something from us on Instagram. And people that have seen us and know 84 00:07:56.860 --> 00:08:02.220 something about us on Facebook. And now we have people who don't know us, but we 85 00:08:02.220 --> 00:08:07.700 have, Facebook's now gonna use those as a sample to go find more people, okay? So 86 00:08:07.740 --> 00:08:12.580 that's how we've told Facebook what to use. So we're giving Facebook the sample 87 00:08:12.580 --> 00:08:16.420 data and we're saying, hey, go out and find more people like this on the 88 00:08:16.420 --> 00:08:22.940 platform. All right, and let me do one other thing. So if you have been posting 89 00:08:22.940 --> 00:08:27.820 content, particularly videos, there's a great other audience we can add that 90 00:08:27.820 --> 00:08:32.299 will help get people who are also interested in your content. Let me grab 91 00:08:32.299 --> 00:08:38.179 that real quick here. Great, so we're gonna click on create audience, we're 92 00:08:38.179 --> 00:08:42.659 gonna hit custom audience, and now we're gonna choose this option under here 93 00:08:42.659 --> 00:08:46.860 where it says meta sources, we're gonna choose video. So if you've been posting 94 00:08:46.860 --> 00:08:53.300 content regularly on your channel, we can actually, Facebook knows how engaged 95 00:08:53.300 --> 00:08:57.700 people are when they're watching a video. Did they watch 10% of your video? Did 96 00:08:57.700 --> 00:09:03.460 they watch 25%? Did they watch, you know, 90% of your video? So if someone just 97 00:09:03.460 --> 00:09:08.340 watches, you know, 50% of your video, we can actually add them to a list as well 98 00:09:08.340 --> 00:09:13.580 and then potentially show an ad. So let's say you're posting, you know, every single 99 00:09:13.580 --> 00:09:18.940 day on your Instagram, you're posting reels and people are watching that. They could 100 00:09:18.940 --> 00:09:24.220 then, if you're running ads, see an ad that evening or the next day that would 101 00:09:24.220 --> 00:09:28.460 help click, you know, get them to your challenge, to your event, to download 102 00:09:28.460 --> 00:09:32.380 something, to give you their email address. But now this is a warm lead 103 00:09:32.380 --> 00:09:36.100 because they've seen you one day and now you're kind of retargeting them and 104 00:09:36.100 --> 00:09:40.460 saying, hey, like, if you watch this and you watched it at least 50%, you 105 00:09:40.460 --> 00:09:44.420 obviously aren't, you know, turned off by this content and you're interested in it, 106 00:09:44.420 --> 00:09:49.220 you know, maybe you want to check out some other things that I have. So we're 107 00:09:49.220 --> 00:09:56.140 gonna click on video, we're gonna hit next, and let's go to, I'm gonna do that 108 00:09:56.140 --> 00:10:00.700 one more time, I think I, let's go custom audience. 109 00:10:00.000 --> 00:10:08.040 And sometimes, if Facebook is not doing what it needs to do, just refresh the page. 110 00:10:08.040 --> 00:10:12.460 It's always a good way to sort of get it to reset. 111 00:10:12.460 --> 00:10:13.620 Just refresh the page. 112 00:10:13.620 --> 00:10:15.800 Sometimes it is a little buggy, like what it just did there. 113 00:10:15.800 --> 00:10:19.700 I hit next and it just closed the window and it would not come back. 114 00:10:19.700 --> 00:10:22.000 So I'm going to choose this option here. 115 00:10:22.000 --> 00:10:26.120 You can choose variations of this, but we found that this works the best, is people 116 00:10:26.120 --> 00:10:29.920 who've watched 50% of your video. 117 00:10:29.920 --> 00:10:36.320 Now we're typically talking about short form, under 60 seconds, so that's a good enough 118 00:10:36.320 --> 00:10:37.320 amount of time. 119 00:10:37.320 --> 00:10:39.480 We're not doing five-second videos. 120 00:10:39.480 --> 00:10:41.280 We're not doing 30-minute videos. 121 00:10:41.280 --> 00:10:45.700 These are kind of around short form content, Reels-type content. 122 00:10:45.700 --> 00:10:50.200 So let's click on choose video, so you do have to actually specify which videos you 123 00:10:50.200 --> 00:10:51.200 want to use. 124 00:10:51.200 --> 00:10:58.460 So I'm going to go to the page here, let's click on Kingdom Messengers. 125 00:10:58.460 --> 00:11:05.400 And we can then see who all is watching the content here. 126 00:11:05.400 --> 00:11:10.700 So keep in mind that there is a page, left page right here, so you can kind of go to 127 00:11:10.700 --> 00:11:11.700 different pages. 128 00:11:11.700 --> 00:11:18.940 So I'm going to go, let's see, there's not a lot on the page out here. 129 00:11:18.940 --> 00:11:23.680 So let me go ahead and just start selecting all of these. 130 00:11:23.680 --> 00:11:27.760 So all these people who are watching this, and you can kind of look and see, these are 131 00:11:28.060 --> 00:11:31.600 just counting the three-second views, but it'll give you an idea. 132 00:11:31.600 --> 00:11:33.660 I'll just find one here where it is. 133 00:11:33.660 --> 00:11:34.660 So here we go. 134 00:11:34.660 --> 00:11:37.240 So like this one has got 5,300 views. 135 00:11:37.240 --> 00:11:40.040 So that one, obviously, this has got 44,000. 136 00:11:40.040 --> 00:11:43.840 We probably boosted these for a campaign. 137 00:11:43.840 --> 00:11:46.900 So I'm going to pull all these in. 138 00:11:46.900 --> 00:11:52.320 You can also come up here and go to Instagram business profile, and you can see these are 139 00:11:52.320 --> 00:11:54.200 being posted regularly. 140 00:11:54.200 --> 00:11:57.440 So I've got, this one's had 1,000 views, that's awesome. 141 00:11:58.120 --> 00:12:01.040 So I'm going to keep pulling these in, pulling these in. 142 00:12:01.040 --> 00:12:05.760 Now unfortunately, you do have to kind of do this manually, which is a bit of a pain, 143 00:12:05.760 --> 00:12:12.340 but it's very much worth it for what you'll get to, what it's doing essentially. 144 00:12:12.340 --> 00:12:17.200 So it's collecting now all of these views that you got, and now we're actually able 145 00:12:17.200 --> 00:12:21.520 to put them on a list and send specific ads to them. 146 00:12:21.520 --> 00:12:22.520 So that's great. 147 00:12:22.520 --> 00:12:23.520 Okay. 148 00:12:23.520 --> 00:12:24.520 I think I'm going to go ahead and hit confirm. 149 00:12:24.600 --> 00:12:28.320 So we've got a bunch of videos, we've got 24 videos there. 150 00:12:28.320 --> 00:12:37.520 I'm going to call this Facebook plus Instagram video views, and then I'm just going to note 151 00:12:37.520 --> 00:12:39.000 that it was 50%, right? 152 00:12:39.000 --> 00:12:43.380 So I remember what that was, and hit create audience. 153 00:12:43.380 --> 00:12:49.240 So this was going to go off, and same thing, it's going to find all the people who are 154 00:12:49.240 --> 00:12:50.520 in that list. 155 00:12:50.520 --> 00:12:54.240 And I could, you know, I could make another lookalike audience off this. 156 00:12:54.960 --> 00:12:58.240 I could tell Facebook, hey, like the people who are watching 50% of my videos, go get 157 00:12:58.240 --> 00:13:01.360 me 2.8 million people that are similar to that. 158 00:13:01.360 --> 00:13:06.640 So that's another great tactic, but you can, there's a lot of different ways to do this. 159 00:13:06.640 --> 00:13:11.080 I'm just showing you kind of how we use it and how we've used it the last two years pretty 160 00:13:11.080 --> 00:13:15.440 consistently, and specifically how you're going to target Christians if you're doing 161 00:13:15.440 --> 00:13:18.160 faith-based content with your kingdom channel. 162 00:13:18.160 --> 00:13:23.280 That's where we have to use some, you know, a very specific kind of tactics to get around 163 00:13:23.280 --> 00:13:25.080 some of those limitations that are there now. 164 00:13:25.080 --> 00:13:29.080 So if you have any questions, you can always drop a comment on this video or email us at 165 00:13:29.080 --> 00:13:31.480 help at kmwsupport.com.