In this video, I want to walk you through how to set up custom audiences inside of your Facebook
ads manager. This can be really powerful when you are trying to target a specific demographic,
like if you're trying to target Christians or people that follow kind of Christian content,
you used to be able to target people who liked Hillsong or people who liked Bethel,
people who liked Bill Johnson, like if they knew who that person was, you could then target
other people who liked that person, which made it really easy to reach, you know, kingdom people
on Facebook. So it was really easy to do that. But as of kind of middle of 2022, can't do that
anymore. And so they basically added privacy across all of Facebook, that means that you cannot
target people based on faith, or, you know, a bunch of other things, faith happens to be one
of the one of the criteria. So this is going to be a great way to create a custom audience. This
is a people that are already following you, they are liking your page, they're engaging on Instagram,
they're watching your content. And so you can actually leverage all of that data of people
actually engaging with you and use that audience. As an audience, you can then run ads to get them
to take, you know, another step towards you. So let's head over to the ads manager here.
And we're going to go over to the top left here, where it says that these little three lines,
and we're going to click on audiences. If you don't see audiences here on the top here,
you can scroll down, it should be in this list here. All right.
So when you're in this page, you probably will see something where it's just it's just blank when you
first get in here. And we want to make sure that we're in the correct ad account. So I'm just going
to go to the top here, I'm going to jump into my ad account here that we use for kingdom messengers.
And I want to show you how we're going to set up a custom audience. All right. So let's go to
top left here, say custom audience. And you can click custom audience up here.
And we're going to click. First, we're going to start with, let's start with the Instagram account.
So this is going to be anyone that has engaged with a post or with an ad already on your Instagram
account, we want to basically grab that audience and store them as a saved audience that we can
then run ads to. Okay. So keep in mind that this audience is pretty big, even if you only have
maybe 1000 2000 followers on Instagram, this audience could be potentially 10s of 1000s,
right? Because this is anyone who's ever liked to post watched a piece of content. So it's not just
you know, how many followers you have. So that it's a great place to start. So let's click
Instagram account, we're going to choose the Instagram account. And we'll go ahead and choose
kingdom messengers for this one. And we want to say everyone that has engaged with a post or an
ad, let me zoom in here. So anyone who's engaged with a post or an ad, we want to make sure that
one is the one that's selected. And I'm going to leave 365. This means that anyone who's engaged
with a post or an ad in the last 365 days is going to be included in this audience. And I'm
going to call this Instagram. And we'll call it kingdom messenger. You know, this is just for you.
So I'm going to call it Instagram, you know, 365 days or something like that, just so I remember
what this is for. We're going to click Create audience. And now Facebook is going to go
and grab start building an audience for that particular criteria. So that's the first one we
want to set up is just an Instagram. And then the next one we want to do is do the exact same thing
create audience custom audience. And we want to choose Facebook page. So this is same thing like
we just did for Instagram, we're just gonna do the same thing for your page. So we're gonna click
Facebook page hit next. I'm going to select the correct page here. Let's go to
kingdom messengers. And the same thing anyone who's engaged with a post or an ad right here.
And I'll do the same thing 365 days, I'm going to call it kingdom messenger, Facebook 365. Create
done. Okay, so it's going to go off and build those audiences for us, it sometimes takes a
minute for it to actually load. And you'll see that it says populating right now. So this is still
going out there trying to find those people and starting to build that audience up. And so
what we can do next is we can also expand this because we can say, hey, Facebook, use this
this sample.
data, let's say these people who like my Facebook page, use that as a sample data
and go and find me more people like those people. This is where it gets
pretty powerful. So if you're putting out Christian content or faith-based content
and people are watching that, they can then show it to other people who may be
interested in faith-based content. Because while you can't target
Christians on Instagram particularly, Facebook knows who is
interested in what. They know everything about the users on their platform and so
they will show it to other Christians if they see that as the sample data. This is
where it gets pretty smart. We can kind of get around this obstacle of
not being able to target Christians exactly. So it's a little bit more of a
sophisticated workaround, but it does work. It used to be very, very
straightforward. Now it's a little bit more complicated, but I'm showing you how
to do it and so you'll have this tactic in your toolkit. So what we're gonna do
now is we've built these two audiences. We're gonna call those our sample data
and I'm gonna click onto one here and I'm just gonna say lookalike audience
and we can choose of all of the sources here. I'm just gonna choose, go back to
Kingdom Messengers. Let's see. Yeah, so there's the two audiences we just made.
So I'm gonna choose Facebook and I'm gonna say go get me people, let's say, and
you have to do this by country. So I'm gonna say United States and you can pick
your country there. And we're gonna pick down here the scale, like
go find me 2.8 million people that are similar to the people who have engaged
and liked my page. And so we've got people in this country, in the United
States, that are gonna be similar to the people that liked
the page. So I'm gonna go down here, I'm gonna hit create audience, and now this
audience will be, you know, huge. So we're gonna let this populate as well, but this
is gonna have here and it already labeled it. It says called lookalike, US
1%, Kingdom Messengers, Facebook, 365 days. So it kind of labels it for you that
way. So let's go ahead and do it one more time, but now for the Instagram. So let's
go down here, Instagram, we'll just do United States. Now if you wanted to do
more than just one country, you can just create multiple audiences like this for
Instagram and multiple for Facebook. And so we'll leave this at 1% there and hit
create. Okay, so now we've got a couple things happening here. We have our warm
traffic, we'll say that if people have seen us, they know us, they've seen
something from us on Instagram. And people that have seen us and know
something about us on Facebook. And now we have people who don't know us, but we
have, Facebook's now gonna use those as a sample to go find more people, okay? So
that's how we've told Facebook what to use. So we're giving Facebook the sample
data and we're saying, hey, go out and find more people like this on the
platform. All right, and let me do one other thing. So if you have been posting
content, particularly videos, there's a great other audience we can add that
will help get people who are also interested in your content. Let me grab
that real quick here. Great, so we're gonna click on create audience, we're
gonna hit custom audience, and now we're gonna choose this option under here
where it says meta sources, we're gonna choose video. So if you've been posting
content regularly on your channel, we can actually, Facebook knows how engaged
people are when they're watching a video. Did they watch 10% of your video? Did
they watch 25%? Did they watch, you know, 90% of your video? So if someone just
watches, you know, 50% of your video, we can actually add them to a list as well
and then potentially show an ad. So let's say you're posting, you know, every single
day on your Instagram, you're posting reels and people are watching that. They could
then, if you're running ads, see an ad that evening or the next day that would
help click, you know, get them to your challenge, to your event, to download
something, to give you their email address. But now this is a warm lead
because they've seen you one day and now you're kind of retargeting them and
saying, hey, like, if you watch this and you watched it at least 50%, you
obviously aren't, you know, turned off by this content and you're interested in it,
you know, maybe you want to check out some other things that I have. So we're
gonna click on video, we're gonna hit next, and let's go to, I'm gonna do that
one more time, I think I, let's go custom audience.
And sometimes, if Facebook is not doing what it needs to do, just refresh the page.
It's always a good way to sort of get it to reset.
Just refresh the page.
Sometimes it is a little buggy, like what it just did there.
I hit next and it just closed the window and it would not come back.
So I'm going to choose this option here.
You can choose variations of this, but we found that this works the best, is people
who've watched 50% of your video.
Now we're typically talking about short form, under 60 seconds, so that's a good enough
amount of time.
We're not doing five-second videos.
We're not doing 30-minute videos.
These are kind of around short form content, Reels-type content.
So let's click on choose video, so you do have to actually specify which videos you
want to use.
So I'm going to go to the page here, let's click on Kingdom Messengers.
And we can then see who all is watching the content here.
So keep in mind that there is a page, left page right here, so you can kind of go to
different pages.
So I'm going to go, let's see, there's not a lot on the page out here.
So let me go ahead and just start selecting all of these.
So all these people who are watching this, and you can kind of look and see, these are
just counting the three-second views, but it'll give you an idea.
I'll just find one here where it is.
So here we go.
So like this one has got 5,300 views.
So that one, obviously, this has got 44,000.
We probably boosted these for a campaign.
So I'm going to pull all these in.
You can also come up here and go to Instagram business profile, and you can see these are
being posted regularly.
So I've got, this one's had 1,000 views, that's awesome.
So I'm going to keep pulling these in, pulling these in.
Now unfortunately, you do have to kind of do this manually, which is a bit of a pain,
but it's very much worth it for what you'll get to, what it's doing essentially.
So it's collecting now all of these views that you got, and now we're actually able
to put them on a list and send specific ads to them.
So that's great.
Okay.
I think I'm going to go ahead and hit confirm.
So we've got a bunch of videos, we've got 24 videos there.
I'm going to call this Facebook plus Instagram video views, and then I'm just going to note
that it was 50%, right?
So I remember what that was, and hit create audience.
So this was going to go off, and same thing, it's going to find all the people who are
in that list.
And I could, you know, I could make another lookalike audience off this.
I could tell Facebook, hey, like the people who are watching 50% of my videos, go get
me 2.8 million people that are similar to that.
So that's another great tactic, but you can, there's a lot of different ways to do this.
I'm just showing you kind of how we use it and how we've used it the last two years pretty
consistently, and specifically how you're going to target Christians if you're doing
faith-based content with your kingdom channel.
That's where we have to use some, you know, a very specific kind of tactics to get around
some of those limitations that are there now.
So if you have any questions, you can always drop a comment on this video or email us at
help at kmwsupport.com.