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In this video, I'm going to walk you through how I would go about setting up a campaign

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specifically for a challenge and so there are a number of different types of campaigns inside of

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Facebook ads and this one is going to be if you have a

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An upcoming event. It's a live challenge for example or a live

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Training, but where you're taking payment for tickets to get to that event

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This will be the kind of

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Campaign that you want to use. Okay, so

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First off we're gonna hop into the ads manager and I'm just gonna go through and create the basic type of campaign

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And then I'm going to show you a couple examples of this

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Afterwards as well. So we'll click on create and there's a number of different options here for this one. We want to focus on

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Sales this one down here and you'll see as you hover over these

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There are different

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Notes here as far as what is it good for

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The sales it's gonna be good for conversions

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Which is what we're trying to do

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We're trying to get people to convert and you know pay something on this page. We're gonna hit sales hit continue

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And now we're right into the main

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Campaign editor. So for this I'm gonna call this my challenge and we've got, you know, my new challenge

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you can name it whatever you want. This is just for you and

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Scroll down. We want to just make sure all the settings are how we have it here. Okay, and

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We click on this ad set. So just a quick

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Explanation of how this works. You can see these are this is a folder like this is your campaign up here at this level

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then we've got your ad set so this is the a

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Basically a group of ads that are going to be shown to a particular set of people

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So everything in this ad set is going to be shown to a particular

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Set of people and now you can have I can duplicate this and actually have

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Multiple ad sets in the same campaign so you can see now

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I've got one campaign with two different ad sets and each of those has an ad in it

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Okay, so there's it can get kind of crazy, but I just want to show you the the general

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You know process behind how this is set up. So

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Let's delete that we'll go into this and I'm gonna say we're gonna for this we're gonna retarget

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warm traffic, okay, so

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That's just the name and just kind of lets us know. Who's this going to so we're gonna

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We want to send this set of ads somewhere. We want to send them to people

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Who already know about us? They are they're a warm lead. Essentially. They already seen our face

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This is not the first time they're seeing us

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And so we'll go here we'll hit choose an event and we want to go all the way down to

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purchase

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So depending on how you have your pixel setup, you can check out the other videos on on here

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But you definitely want to have something that tells the Facebook pixel that there was a successful purchase

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So I'll go ahead and leave that there

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And now we're gonna go in and set the budget. Okay, so here's a whole

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This could be its own video on its own

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but for as far as budget goes I would

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plan to spend you know for a challenge anywhere in like fifty to a hundred dollars a day and

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Particularly just focus on kind of the week leading up to the challenge would be the best

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you're gonna see the most results and really that day or two before the

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Start date of the challenge all the way to the first day of the challenge

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You'll still get you know conversions and then after that the you know, it kind of trickles off

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And so I would you know, pause the ads at that point

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so

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Start with whatever you're comfortable with if it's a paid challenge

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You are going to need to pay to show this to a lot of people

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So that they you know, those people can then you know decide if they want to be a part of it

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If it's a free challenge, you don't need to spend as much because you're just giving away

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The there's different methods here for this video. I'm going to focus in on a paid challenge

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which we only do pay challenges for for kingdom messengers, so

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But there are different tactics for sure

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So for budget if this was a challenge that I was running I would try to put in like a hundred dollars a day

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To kind of get started and then you can always scale it up or down

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So and think about this like if you are charging

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$47 a ticket you only have to sell two tickets a day and you've covered your ads spend for the day

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So it doesn't make sense when you're just pouring money in and nothing's coming out

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But you want to basically plan that you're gonna make some sales right or else none of this would be you know worth it

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We're trying to make some sales and the reason we charge for it for a challenge is so we can pay for ads. It's really simple

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We typically don't spend money on ads. We use the ticket sales to pay for the ads. And so what happens is on Monday

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One day, we run $100 of ads, and let's say we sell two or three, and then we have $150.

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So now on Tuesday, we put $150 towards the ads and so forth.

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And so if you can keep that going, we've actually seen this multiply for other challenges where

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we've put maybe $200 or $300 into start, but by the end of it, we had spent $6,000 on ads.

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And that's all we did is we just took the money from the previous day and put it into

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the next day.

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So conceptually, that's just how it works.

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So think a little differently about this.

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Don't think of it as just you throwing money and just planning on never seeing it again.

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You want to see a return on that.

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I mean, as you get better, as you run more campaigns, you will get more and more of a

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return on that ad spend.

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Okay, back to the actual tutorial here.

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So jumping into this, we've got the budget, I'll go ahead and just set that to 50.

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And then we're not going to set an end date.

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We just want to let them run, we can pause them whenever we want.

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But that can change kind of how the algorithm works if you have an end date.

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So let's just, we're just going to pause it when we're done.

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And now as far as audiences, this is the most important piece here.

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We can go ahead and use some of those custom audiences.

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Since we're running to retarget warm traffic, I can go here and I can choose Facebook and

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Instagram video views.

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So that was and if you hover over that, it was telling me that was a sizable audience.

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So Facebook, we have 35 to 42,000 people on that one.

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This is Instagram, about 10,000.

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And I'm going to keep going down.

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There's a few other examples here, purchases, let's see website visitors.

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So these are all different audiences that already have seen our content and kind of

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know about us already.

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So there's a little estimator here on the right that says estimated daily results.

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This is just a reference point.

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This does not mean you're going to make two to 10 sales a day.

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But it's giving you a rough ballpark to let you know is this audience too big or too small.

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And so for this warm targeting, we're going to leave it just like this.

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I've got all my warm retargeted audiences right here.

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And then we can leave this checked where it says advanced custom audience.

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So what this does is says if Facebook thinks that it may have better ideas on how to run

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this campaign, and if they think they can change the audience and get better results,

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you're saying yes, that's okay, go ahead and make changes to it.

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Okay, now as far as the locations go, we actually can just close this and actually just target

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worldwide, okay, because this is already an audience, we don't really care where they

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are.

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And this is a little trick when you choose worldwide, worldwide, there's actually a place

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so you want to choose the, there's one called region, I think it's this one, no, I think

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you just delete it.

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I think you just leave it wide open like that.

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Yes, so that that went up quite substantially now.

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All right, so you just want to choose worldwide, unless you're specifically trying to exclude

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certain countries, or you just want to be in the US for time zones or things like that,

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you can change this, it's just going to shrink the audience there, we're gonna leave the

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age wide open, we're not going to choose the gender unless you're specifically doing, you

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know, a woman's conference or something like that, I would just leave this open.

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And just it'll, Facebook will figure out who's buying it, and they will redirect the ads

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to that age or to that gender, depending on who's buying.

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Scrolling down here, advanced place, I'm just gonna leave this recommended here, this is

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saying Facebook's gonna figure out which platforms do we send this to Facebook, do we send it

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to Instagram, and then where on Facebook and Instagram, we're just gonna let Facebook figure

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that out for themselves.

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And that's it, that's all we got to do at this ad set level.

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All right, now, we're going to actually set up our ad.

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So when you click into this, you're going to go ahead and call this, you know, let's

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call it like challenge, invite.

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And I'm going to choose my Facebook page here, and my Instagram, I want to choose my Instagram

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account there.

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This is what's going to show up, and you'll see here, there's a little mock-up on the

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right here of what this is going to look like.

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And it says Kingdom Messenger, and it's going to say sponsored next to it, but it's using

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the accounts that you specify on these dropdowns.

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Okay, so now we're going to hit manual upload, we're going to just, and then we're going

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to choose a...

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video and we're gonna go here and hit add media and click add video. Now you

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can go ahead and upload a video directly here by going to the far right and just

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clicking upload and you can upload it from your from your phone from Descript

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from whatever tool you're using to edit. I'm gonna go in and grab this one right

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here so this one is this one's a good I think it's this ad right here so I'm

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gonna grab this one it's a 15 second and it's it's vertical so this is kind of

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what we'd recommend so I'm gonna just pull this in here hit next now I would

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shoot for 30 to 60 seconds for this but not more than 60 seconds okay let's hit

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done so now you can see just like that I just dropped one video in but all of

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these ads just got created you can see here on the right let me move my self

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over to the side here perfect so here you can actually see all of the

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different ads if I click on this I can see what it's gonna look like in an

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Instagram feed I'm gonna see what it's gonna look like you know here on a on a

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video feed so it's gonna mock that up for you it's gonna show you how it all

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is gonna work and I'm gonna go ahead choose this and then and there's a whole

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video on how to add your domain which you can check out in a different part of

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the course and let's keep going from the top down I kind of got ahead of myself

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there so let's so we added our video okay but now we need to have some sort

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of text so I would say something like do you have a message in your heart and

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then you'll see if I just wait a second it's gonna add that text above this is

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what people can read before they start watching your video so this video is

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very powerful most people are just gonna watch the video but this text is also

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something that can just kind of grab their attention you could say something

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like join our three-day online workshop to launch your you know Christian

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podcast online so we're saying things like Christian we're saying podcast

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we're saying online workshop all of the text that you use here is gonna be fed

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to the Facebook algorithm and they will then send this they will send us to the

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right people so if we've said the word Christian they now know okay that's

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probably gonna be best if I can find people who are you know have Christian

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type interests right so there's a whole lot I'll show some more examples a

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better copy I would write probably three or four sentences here of what is gonna

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and I would format it this way with a sentence a space a sentence a space it

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just makes it really nice and easy to read so every every sentence is a

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paragraph is a good way to remember it okay and then if we go down a little

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more here I'm just gonna zoom out my page just a bit because I can't there

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we go so go down to headline and say you know January you know 18 through 21

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and that text is gonna show up down here at the bottom right okay and and that is

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just another place you can put a little bit of text people can read this they

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can read that text before they click the learn more button and then this is the

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button that they will have here's as an option to click on something and then we

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actually want to send them somewhere we need to send them to a page where they

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can act they can purchase this so for this example I'll just go ahead and grab

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our kind of standard format here so let's go back here click there right and

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now it's actually gonna send people to this domain so when they click learn

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more that learn more button right here it's gonna take them to this page and

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this is the page where they can watch a video do some do whatever they need to

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do and then eventually you know check out this is so right now we're using

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click funnels to build that page and that's where we're sending people and

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what that page does and how to build that page is a little bit on the outside

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of the realm of this course but we potentially will have some training on

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that later okay so we've got this and I've got my yeah just keep going through

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this looks everything's pretty much set up the way we need to so now what I can

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do is I've just written my text I've got the link

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link in there I've got the dates all that stuff's set I can just click here

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and hit duplicate and let's create a for another one of those so now I've got a

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copy and I can leave everything the same and I can just come in here and put a

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different video in place so I'm gonna grab let's see this one okay so now

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I've got and I'll just call this chant challenge invite you know to it's just

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something that helps you remember you know where it is I could even just you

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know I see like Jesus face in the we got that that poster up there of Jesus

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face so that just reminds me oh that's the one that she did in front of the you

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know in front of that that chair in front of so we scroll down here we can

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all the text has been duplicated so I can kind of leave this as is and you can

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keep going you could make two or three variations of this you could try

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different videos that way you're not having to come up with this perfect

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video and then publish that and hope that it works you can create two or

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three versions and see which one works Facebook's gonna figure out it's gonna

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show this video to the first person another video to the second person

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another person another video to the third person and then it will decide say

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hey I think like it'll figure out that when we show video to to this type of

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person it gets better results and then at that point it will it'll just put

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more of the ad spend towards that video so you don't even have to you know do

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anything it'll just sort of promote that video above the rest so if you give

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it a few options it will kind of figure that all out for you so at this point we

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can actually go ahead and launch this campaign the easiest way to do that is

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to click up here at the top level and you're going to the very bottom right

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here and hit the big scary green publish button and at that point you're going to

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have Facebook is gonna go gonna review your ads your ads do have to get

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reviewed before they will publish it is a brand new account it may take a day or

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two to get those reviewed and approved and so just be aware of that once you

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start spending more and more on Facebook that those reviews can can get down to

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an hour or two so but just on a first account they're pretty slow to get it

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let's get it started so that's everything on this as far as getting a

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challenge campaign set up if you've got any questions you can comment on this

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video or you can email us at help at kmw support