In this video, I'm going to walk you through how I would go about setting up a campaign
specifically for a challenge and so there are a number of different types of campaigns inside of
Facebook ads and this one is going to be if you have a
An upcoming event. It's a live challenge for example or a live
Training, but where you're taking payment for tickets to get to that event
This will be the kind of
Campaign that you want to use. Okay, so
First off we're gonna hop into the ads manager and I'm just gonna go through and create the basic type of campaign
And then I'm going to show you a couple examples of this
Afterwards as well. So we'll click on create and there's a number of different options here for this one. We want to focus on
Sales this one down here and you'll see as you hover over these
There are different
Notes here as far as what is it good for
The sales it's gonna be good for conversions
Which is what we're trying to do
We're trying to get people to convert and you know pay something on this page. We're gonna hit sales hit continue
And now we're right into the main
Campaign editor. So for this I'm gonna call this my challenge and we've got, you know, my new challenge
you can name it whatever you want. This is just for you and
Scroll down. We want to just make sure all the settings are how we have it here. Okay, and
We click on this ad set. So just a quick
Explanation of how this works. You can see these are this is a folder like this is your campaign up here at this level
then we've got your ad set so this is the a
Basically a group of ads that are going to be shown to a particular set of people
So everything in this ad set is going to be shown to a particular
Set of people and now you can have I can duplicate this and actually have
Multiple ad sets in the same campaign so you can see now
I've got one campaign with two different ad sets and each of those has an ad in it
Okay, so there's it can get kind of crazy, but I just want to show you the the general
You know process behind how this is set up. So
Let's delete that we'll go into this and I'm gonna say we're gonna for this we're gonna retarget
warm traffic, okay, so
That's just the name and just kind of lets us know. Who's this going to so we're gonna
We want to send this set of ads somewhere. We want to send them to people
Who already know about us? They are they're a warm lead. Essentially. They already seen our face
This is not the first time they're seeing us
And so we'll go here we'll hit choose an event and we want to go all the way down to
purchase
So depending on how you have your pixel setup, you can check out the other videos on on here
But you definitely want to have something that tells the Facebook pixel that there was a successful purchase
So I'll go ahead and leave that there
And now we're gonna go in and set the budget. Okay, so here's a whole
This could be its own video on its own
but for as far as budget goes I would
plan to spend you know for a challenge anywhere in like fifty to a hundred dollars a day and
Particularly just focus on kind of the week leading up to the challenge would be the best
you're gonna see the most results and really that day or two before the
Start date of the challenge all the way to the first day of the challenge
You'll still get you know conversions and then after that the you know, it kind of trickles off
And so I would you know, pause the ads at that point
so
Start with whatever you're comfortable with if it's a paid challenge
You are going to need to pay to show this to a lot of people
So that they you know, those people can then you know decide if they want to be a part of it
If it's a free challenge, you don't need to spend as much because you're just giving away
The there's different methods here for this video. I'm going to focus in on a paid challenge
which we only do pay challenges for for kingdom messengers, so
But there are different tactics for sure
So for budget if this was a challenge that I was running I would try to put in like a hundred dollars a day
To kind of get started and then you can always scale it up or down
So and think about this like if you are charging
$47 a ticket you only have to sell two tickets a day and you've covered your ads spend for the day
So it doesn't make sense when you're just pouring money in and nothing's coming out
But you want to basically plan that you're gonna make some sales right or else none of this would be you know worth it
We're trying to make some sales and the reason we charge for it for a challenge is so we can pay for ads. It's really simple
We typically don't spend money on ads. We use the ticket sales to pay for the ads. And so what happens is on Monday
One day, we run $100 of ads, and let's say we sell two or three, and then we have $150.
So now on Tuesday, we put $150 towards the ads and so forth.
And so if you can keep that going, we've actually seen this multiply for other challenges where
we've put maybe $200 or $300 into start, but by the end of it, we had spent $6,000 on ads.
And that's all we did is we just took the money from the previous day and put it into
the next day.
So conceptually, that's just how it works.
So think a little differently about this.
Don't think of it as just you throwing money and just planning on never seeing it again.
You want to see a return on that.
I mean, as you get better, as you run more campaigns, you will get more and more of a
return on that ad spend.
Okay, back to the actual tutorial here.
So jumping into this, we've got the budget, I'll go ahead and just set that to 50.
And then we're not going to set an end date.
We just want to let them run, we can pause them whenever we want.
But that can change kind of how the algorithm works if you have an end date.
So let's just, we're just going to pause it when we're done.
And now as far as audiences, this is the most important piece here.
We can go ahead and use some of those custom audiences.
Since we're running to retarget warm traffic, I can go here and I can choose Facebook and
Instagram video views.
So that was and if you hover over that, it was telling me that was a sizable audience.
So Facebook, we have 35 to 42,000 people on that one.
This is Instagram, about 10,000.
And I'm going to keep going down.
There's a few other examples here, purchases, let's see website visitors.
So these are all different audiences that already have seen our content and kind of
know about us already.
So there's a little estimator here on the right that says estimated daily results.
This is just a reference point.
This does not mean you're going to make two to 10 sales a day.
But it's giving you a rough ballpark to let you know is this audience too big or too small.
And so for this warm targeting, we're going to leave it just like this.
I've got all my warm retargeted audiences right here.
And then we can leave this checked where it says advanced custom audience.
So what this does is says if Facebook thinks that it may have better ideas on how to run
this campaign, and if they think they can change the audience and get better results,
you're saying yes, that's okay, go ahead and make changes to it.
Okay, now as far as the locations go, we actually can just close this and actually just target
worldwide, okay, because this is already an audience, we don't really care where they
are.
And this is a little trick when you choose worldwide, worldwide, there's actually a place
so you want to choose the, there's one called region, I think it's this one, no, I think
you just delete it.
I think you just leave it wide open like that.
Yes, so that that went up quite substantially now.
All right, so you just want to choose worldwide, unless you're specifically trying to exclude
certain countries, or you just want to be in the US for time zones or things like that,
you can change this, it's just going to shrink the audience there, we're gonna leave the
age wide open, we're not going to choose the gender unless you're specifically doing, you
know, a woman's conference or something like that, I would just leave this open.
And just it'll, Facebook will figure out who's buying it, and they will redirect the ads
to that age or to that gender, depending on who's buying.
Scrolling down here, advanced place, I'm just gonna leave this recommended here, this is
saying Facebook's gonna figure out which platforms do we send this to Facebook, do we send it
to Instagram, and then where on Facebook and Instagram, we're just gonna let Facebook figure
that out for themselves.
And that's it, that's all we got to do at this ad set level.
All right, now, we're going to actually set up our ad.
So when you click into this, you're going to go ahead and call this, you know, let's
call it like challenge, invite.
And I'm going to choose my Facebook page here, and my Instagram, I want to choose my Instagram
account there.
This is what's going to show up, and you'll see here, there's a little mock-up on the
right here of what this is going to look like.
And it says Kingdom Messenger, and it's going to say sponsored next to it, but it's using
the accounts that you specify on these dropdowns.
Okay, so now we're going to hit manual upload, we're going to just, and then we're going
to choose a...
video and we're gonna go here and hit add media and click add video. Now you
can go ahead and upload a video directly here by going to the far right and just
clicking upload and you can upload it from your from your phone from Descript
from whatever tool you're using to edit. I'm gonna go in and grab this one right
here so this one is this one's a good I think it's this ad right here so I'm
gonna grab this one it's a 15 second and it's it's vertical so this is kind of
what we'd recommend so I'm gonna just pull this in here hit next now I would
shoot for 30 to 60 seconds for this but not more than 60 seconds okay let's hit
done so now you can see just like that I just dropped one video in but all of
these ads just got created you can see here on the right let me move my self
over to the side here perfect so here you can actually see all of the
different ads if I click on this I can see what it's gonna look like in an
Instagram feed I'm gonna see what it's gonna look like you know here on a on a
video feed so it's gonna mock that up for you it's gonna show you how it all
is gonna work and I'm gonna go ahead choose this and then and there's a whole
video on how to add your domain which you can check out in a different part of
the course and let's keep going from the top down I kind of got ahead of myself
there so let's so we added our video okay but now we need to have some sort
of text so I would say something like do you have a message in your heart and
then you'll see if I just wait a second it's gonna add that text above this is
what people can read before they start watching your video so this video is
very powerful most people are just gonna watch the video but this text is also
something that can just kind of grab their attention you could say something
like join our three-day online workshop to launch your you know Christian
podcast online so we're saying things like Christian we're saying podcast
we're saying online workshop all of the text that you use here is gonna be fed
to the Facebook algorithm and they will then send this they will send us to the
right people so if we've said the word Christian they now know okay that's
probably gonna be best if I can find people who are you know have Christian
type interests right so there's a whole lot I'll show some more examples a
better copy I would write probably three or four sentences here of what is gonna
and I would format it this way with a sentence a space a sentence a space it
just makes it really nice and easy to read so every every sentence is a
paragraph is a good way to remember it okay and then if we go down a little
more here I'm just gonna zoom out my page just a bit because I can't there
we go so go down to headline and say you know January you know 18 through 21
and that text is gonna show up down here at the bottom right okay and and that is
just another place you can put a little bit of text people can read this they
can read that text before they click the learn more button and then this is the
button that they will have here's as an option to click on something and then we
actually want to send them somewhere we need to send them to a page where they
can act they can purchase this so for this example I'll just go ahead and grab
our kind of standard format here so let's go back here click there right and
now it's actually gonna send people to this domain so when they click learn
more that learn more button right here it's gonna take them to this page and
this is the page where they can watch a video do some do whatever they need to
do and then eventually you know check out this is so right now we're using
click funnels to build that page and that's where we're sending people and
what that page does and how to build that page is a little bit on the outside
of the realm of this course but we potentially will have some training on
that later okay so we've got this and I've got my yeah just keep going through
this looks everything's pretty much set up the way we need to so now what I can
do is I've just written my text I've got the link
link in there I've got the dates all that stuff's set I can just click here
and hit duplicate and let's create a for another one of those so now I've got a
copy and I can leave everything the same and I can just come in here and put a
different video in place so I'm gonna grab let's see this one okay so now
I've got and I'll just call this chant challenge invite you know to it's just
something that helps you remember you know where it is I could even just you
know I see like Jesus face in the we got that that poster up there of Jesus
face so that just reminds me oh that's the one that she did in front of the you
know in front of that that chair in front of so we scroll down here we can
all the text has been duplicated so I can kind of leave this as is and you can
keep going you could make two or three variations of this you could try
different videos that way you're not having to come up with this perfect
video and then publish that and hope that it works you can create two or
three versions and see which one works Facebook's gonna figure out it's gonna
show this video to the first person another video to the second person
another person another video to the third person and then it will decide say
hey I think like it'll figure out that when we show video to to this type of
person it gets better results and then at that point it will it'll just put
more of the ad spend towards that video so you don't even have to you know do
anything it'll just sort of promote that video above the rest so if you give
it a few options it will kind of figure that all out for you so at this point we
can actually go ahead and launch this campaign the easiest way to do that is
to click up here at the top level and you're going to the very bottom right
here and hit the big scary green publish button and at that point you're going to
have Facebook is gonna go gonna review your ads your ads do have to get
reviewed before they will publish it is a brand new account it may take a day or
two to get those reviewed and approved and so just be aware of that once you
start spending more and more on Facebook that those reviews can can get down to
an hour or two so but just on a first account they're pretty slow to get it
let's get it started so that's everything on this as far as getting a
challenge campaign set up if you've got any questions you can comment on this
video or you can email us at help at kmw support