WEBVTT 1 00:00:00.000 --> 00:00:12.160 And hello, hello, good morning, good afternoon, good evening, whatever the time is for you. 2 00:00:12.160 --> 00:00:14.160 Brenda Byers, Prosper in All Things. 3 00:00:14.160 --> 00:00:19.640 Of course, this is a short time I do for coach training. 4 00:00:19.640 --> 00:00:24.640 This is where we just do a little extra equipping and empowering. 5 00:00:24.640 --> 00:00:27.760 If you're here live, we can do some coaching practice. 6 00:00:27.760 --> 00:00:30.520 We can look at your business specifically. 7 00:00:30.520 --> 00:00:37.280 So today, I'm just going to do a short teaching right now, something to think about as you're 8 00:00:37.280 --> 00:00:39.880 growing your coaching business. 9 00:00:39.880 --> 00:00:47.720 And that is understanding the difference and being mindful and conscious of the difference 10 00:00:47.720 --> 00:00:53.720 between working on your business and in your business. 11 00:00:53.720 --> 00:00:56.120 So that's what we're going to talk about over the next few minutes. 12 00:00:56.120 --> 00:00:59.080 But before we do that, let's start with prayer. 13 00:00:59.080 --> 00:01:03.880 Let me just bless your business and bless you as you go forward. 14 00:01:03.880 --> 00:01:09.560 And then we'll come back around and talk about that subject. 15 00:01:09.560 --> 00:01:17.800 So our dear and precious Lord, our God, creator of heaven and earth, we give thanks for the 16 00:01:17.800 --> 00:01:20.520 gift of being alive this day. 17 00:01:20.520 --> 00:01:27.280 We know there's many that did not wake up today, but you chose for us to be here. 18 00:01:27.280 --> 00:01:34.080 And you chose us to be here, and you put purpose in our minds and our hearts. 19 00:01:34.080 --> 00:01:39.960 And so I speak, Lord, for every person that is listening to this live or the recording, 20 00:01:39.960 --> 00:01:45.220 that you will renew their minds and refire their purpose, that they will be reminded 21 00:01:45.220 --> 00:01:50.980 that every day counts and that the past is gone, it no longer exists, and the future 22 00:01:50.980 --> 00:01:52.380 is not yet here. 23 00:01:52.380 --> 00:01:55.260 The past is a memory, the future is a fantasy. 24 00:01:55.260 --> 00:02:03.220 What we have, as you told us, Jesus, to focus on today and to do what we are able, whatever 25 00:02:03.220 --> 00:02:05.460 we put our hand to. 26 00:02:05.460 --> 00:02:10.220 And so, Lord, I speak and I request and I declare and I decree for everybody building 27 00:02:10.220 --> 00:02:14.540 their coaching business within Prosper by Design Coaching. 28 00:02:14.860 --> 00:02:15.860 I speak blessings. 29 00:02:15.860 --> 00:02:20.940 I speak blessings on their business, blessings on their health, blessings on their finances. 30 00:02:20.940 --> 00:02:22.460 I pray you give them peace. 31 00:02:22.460 --> 00:02:26.460 I pray you give them unusual supernatural confidence. 32 00:02:26.460 --> 00:02:30.660 I pray they'll operate with consistency that creates momentum. 33 00:02:30.660 --> 00:02:37.780 I pray you open their minds and their hearts to know how big, how great are the plans you 34 00:02:37.780 --> 00:02:41.420 have for them, plans to prosper them and not to harm them. 35 00:02:41.420 --> 00:02:45.580 And so I ask that right now in this teaching, that the words of my mouth, the meditation 36 00:02:45.580 --> 00:02:47.780 of my heart will be pleasing in your sight. 37 00:02:47.780 --> 00:02:51.260 And I give thanks in Jesus name, amen. 38 00:02:51.260 --> 00:02:52.820 All right. 39 00:02:52.820 --> 00:03:00.020 So we're talking about working in our business versus on our business. 40 00:03:00.020 --> 00:03:03.300 Now, you might have heard that jargon. 41 00:03:03.300 --> 00:03:04.300 What does it mean? 42 00:03:04.300 --> 00:03:05.300 All right. 43 00:03:05.300 --> 00:03:12.020 When you're working in your business, you are executing your trade. 44 00:03:12.020 --> 00:03:16.260 So if you're a dentist and you're working in your business, you're doing dentistry, 45 00:03:16.260 --> 00:03:17.260 right? 46 00:03:17.260 --> 00:03:24.620 If you're a coach and you're working in your business, you're actually coaching, right? 47 00:03:24.620 --> 00:03:29.140 You're doing the work of your business. 48 00:03:29.140 --> 00:03:36.020 If you're working on your business, this is where you step back out of the doing, doing, 49 00:03:36.020 --> 00:03:43.100 doing, and you're looking at the big picture and you're implementing and executing the 50 00:03:43.100 --> 00:03:48.020 things that will actually grow your business. 51 00:03:48.020 --> 00:03:49.020 So this is the difference. 52 00:03:49.020 --> 00:03:54.940 And you want to look at how much time are you spending in your business and how much 53 00:03:54.940 --> 00:03:57.380 time are you spending on your business? 54 00:03:57.620 --> 00:04:01.300 I like the idea of chunking, okay? 55 00:04:01.300 --> 00:04:10.820 I like the idea, when I say chunking, of grouping like activities into a similar timeframe, 56 00:04:10.820 --> 00:04:12.780 into a similar day. 57 00:04:12.780 --> 00:04:17.740 So maybe working on your business includes marketing. 58 00:04:17.740 --> 00:04:21.100 Maybe it includes improving your technology. 59 00:04:21.100 --> 00:04:27.780 So maybe you would chunk all of the things using technology into, let's say, Tuesday 60 00:04:27.780 --> 00:04:29.980 and Thursday mornings. 61 00:04:29.980 --> 00:04:32.700 Those are the times that you use for that. 62 00:04:32.700 --> 00:04:40.460 And then working in your business, maybe you open which days and how many hours a day that 63 00:04:40.460 --> 00:04:43.660 you would open for actual coaching. 64 00:04:43.660 --> 00:04:48.060 So for example, in my case, I work three and a half days a week. 65 00:04:48.060 --> 00:04:54.340 I've chosen to deliberately create a schedule that allows me the lifestyle that I desire. 66 00:04:54.340 --> 00:05:00.020 So within those three and a half days a week, I have slots of how 67 00:05:00.000 --> 00:05:04.680 how many coaching clients I'm willing to take in a day. 68 00:05:04.680 --> 00:05:07.640 And those slots are open on my calendar. 69 00:05:07.640 --> 00:05:10.360 You want to automate everything that you can. 70 00:05:10.360 --> 00:05:13.120 Those slots are open in my calendar. 71 00:05:13.120 --> 00:05:15.320 So I put responsibility. 72 00:05:15.320 --> 00:05:17.560 This, again, saves time and effort. 73 00:05:17.560 --> 00:05:20.760 It's the responsibility of my clients to schedule themselves. 74 00:05:20.760 --> 00:05:24.160 Or if they need to change or cancel or modify, 75 00:05:24.160 --> 00:05:25.360 they are responsible. 76 00:05:25.360 --> 00:05:27.560 I give them that power. 77 00:05:27.560 --> 00:05:29.080 And those of you that work with me 78 00:05:29.360 --> 00:05:31.280 I use a tool called Schedulicity, 79 00:05:31.280 --> 00:05:33.400 or not Schedulicity, Coach Accountable. 80 00:05:33.400 --> 00:05:35.080 I used to use Schedulicity. 81 00:05:35.080 --> 00:05:37.960 A Coach Accountable to do that. 82 00:05:37.960 --> 00:05:41.640 And so those slots are open. 83 00:05:41.640 --> 00:05:44.560 And that's when I'm doing my coaching, 84 00:05:44.560 --> 00:05:47.680 my actual coaching scene clients, right? 85 00:05:47.680 --> 00:05:50.240 Following up with those clients. 86 00:05:50.240 --> 00:05:55.240 So I'll allow time for the actual coaching. 87 00:05:55.520 --> 00:05:58.400 And then I like to record the session. 88 00:05:58.400 --> 00:06:02.920 I often use Otter AI to transcribe the session. 89 00:06:02.920 --> 00:06:05.720 And so then I'm able to send them the notes, 90 00:06:05.720 --> 00:06:08.040 which review what we talked about, 91 00:06:08.040 --> 00:06:12.240 send them the video and send them the transcripts often 92 00:06:12.240 --> 00:06:15.000 if I feel it's relevant. 93 00:06:15.000 --> 00:06:19.520 Or often I'll work on a whiteboard in Coach Accountable. 94 00:06:19.520 --> 00:06:23.360 So, you know, I may be helping them write their vision 95 00:06:23.360 --> 00:06:24.760 or their mission statement, 96 00:06:24.760 --> 00:06:26.560 or I might be working on their niche 97 00:06:26.560 --> 00:06:28.360 or their packages or their pricing. 98 00:06:28.360 --> 00:06:30.200 I often do this on a whiteboard 99 00:06:30.200 --> 00:06:32.520 so that we can keep going back to it. 100 00:06:32.520 --> 00:06:36.240 And so they're able to have that afterwards. 101 00:06:36.240 --> 00:06:39.280 So that's also working in my business 102 00:06:39.280 --> 00:06:41.680 as part of serving my clients. 103 00:06:41.680 --> 00:06:44.680 I'm coaching, and then I'm doing the follow-up 104 00:06:44.680 --> 00:06:47.640 to the coaching, okay? 105 00:06:47.640 --> 00:06:50.200 So that's working in your business. 106 00:06:50.200 --> 00:06:53.960 Working on your business is the strategies 107 00:06:53.960 --> 00:06:55.600 of how you're gonna grow your business. 108 00:06:55.600 --> 00:06:57.480 And I made a few notes in my phone 109 00:06:57.480 --> 00:07:00.280 just to give you some examples. 110 00:07:00.280 --> 00:07:02.240 So working on your business, for example, 111 00:07:02.240 --> 00:07:04.280 would be marketing, right? 112 00:07:04.280 --> 00:07:05.560 Marketing your business. 113 00:07:05.560 --> 00:07:08.800 And so if you're not marketing, 114 00:07:10.240 --> 00:07:12.960 if you're not generating leads, 115 00:07:12.960 --> 00:07:15.160 then you're coaching business 116 00:07:15.160 --> 00:07:17.960 unless you just have an enormous amount of referrals 117 00:07:17.960 --> 00:07:20.280 because you're so well-known or you're like Jesus, 118 00:07:20.280 --> 00:07:23.960 you're healing so many people that the crowds come. 119 00:07:23.960 --> 00:07:26.560 Wonderful, you don't have to focus as much. 120 00:07:26.560 --> 00:07:29.280 But if that's not the case, 121 00:07:29.280 --> 00:07:31.240 it is absolutely essential 122 00:07:31.240 --> 00:07:33.400 that you understand working on your business. 123 00:07:33.400 --> 00:07:36.920 One of the big ways that you do that is marketing 124 00:07:36.920 --> 00:07:39.480 and doing that effectively and efficiently. 125 00:07:39.480 --> 00:07:44.480 So I had a coach once that used to always tell me, 126 00:07:45.440 --> 00:07:48.880 ABM, always be marketing. 127 00:07:48.880 --> 00:07:51.360 And my father used to say, 128 00:07:51.960 --> 00:07:54.720 without sales, you have no business. 129 00:07:54.720 --> 00:07:57.560 And so if this is overlooked, 130 00:07:57.560 --> 00:07:59.400 if you're not focusing on marketing, 131 00:07:59.400 --> 00:08:00.720 well, then what's happening 132 00:08:00.720 --> 00:08:03.600 is your business is either maintaining, 133 00:08:05.000 --> 00:08:06.960 which would be pretty flatlining, 134 00:08:06.960 --> 00:08:09.040 whatever clients you have, or it's dying. 135 00:08:09.040 --> 00:08:12.000 As you're losing clients, you're not replacing clients. 136 00:08:12.000 --> 00:08:15.680 I learned many years ago a kind of graph, 137 00:08:15.680 --> 00:08:18.280 and it was like a gas gauge, right? 138 00:08:18.280 --> 00:08:23.280 And so you were either growing your business, 139 00:08:23.960 --> 00:08:25.400 and that was like the full tank. 140 00:08:25.400 --> 00:08:27.640 You were growing your business, 141 00:08:27.640 --> 00:08:31.280 or you were maintaining was right up in the middle. 142 00:08:31.280 --> 00:08:33.640 You were maintaining your business. 143 00:08:33.640 --> 00:08:37.600 And if you were maintaining, 144 00:08:37.600 --> 00:08:40.200 the graph showed you that you were in the process 145 00:08:40.200 --> 00:08:41.919 of actually your business dying, 146 00:08:41.919 --> 00:08:44.360 of it shrinking and getting smaller. 147 00:08:44.360 --> 00:08:47.720 So I would say that if you're not growing by marketing, 148 00:08:48.160 --> 00:08:50.400 if you're just maintaining the few clients you have, 149 00:08:50.400 --> 00:08:54.640 you're also very close to hitting a stock place 150 00:08:54.640 --> 00:08:56.040 in your business. 151 00:08:56.040 --> 00:08:59.600 So you must have a solid lead generation 152 00:08:59.600 --> 00:09:03.440 and a solid marketing plan, okay? 153 00:09:04.280 --> 00:09:07.440 And let me put this in context of a sequence, all right? 154 00:09:07.440 --> 00:09:09.480 This might help you. 155 00:09:09.480 --> 00:09:13.240 So the goal for most of you, 156 00:09:13.240 --> 00:09:16.360 you really desire to make a solid income, 157 00:09:16.400 --> 00:09:20.640 and you desire to have a solid impact, right? 158 00:09:20.640 --> 00:09:22.480 So this is the end goal. 159 00:09:22.480 --> 00:09:24.000 You're making X amount of money. 160 00:09:24.000 --> 00:09:26.360 You're touching all these lives, right? 161 00:09:26.360 --> 00:09:29.760 Well, to do that, you must be having, 162 00:09:29.760 --> 00:09:31.760 especially if you're selling high ticket items, 163 00:09:31.760 --> 00:09:35.680 you must be having successful sales conversations, right? 164 00:09:35.680 --> 00:09:38.040 Which is why I did the masterclass 165 00:09:38.040 --> 00:09:40.880 on successful sales conversations. 166 00:09:40.880 --> 00:09:43.200 You can find that in the membership site 167 00:09:43.200 --> 00:09:46.040 at membership.prosperandallthings.com, 168 00:09:46.720 --> 00:09:47.640 if you're not familiar with that, 169 00:09:47.640 --> 00:09:51.240 membership.prosperandallthings.com. 170 00:09:51.240 --> 00:09:55.520 So having a successful sales conversation 171 00:09:55.520 --> 00:09:58.200 so that you are having all of these clients 172 00:09:58.200 --> 00:09:59.480 and making the impact. 173 00:10:00.000 --> 00:10:03.280 successful sales conversation means you have to have 174 00:10:03.280 --> 00:10:04.680 a lot of people on your books 175 00:10:04.680 --> 00:10:06.840 ready to have that conversation. 176 00:10:06.840 --> 00:10:11.440 That means you have to have plenty of leads. 177 00:10:11.440 --> 00:10:13.280 And that means you have to have 178 00:10:13.280 --> 00:10:17.160 a solid lead generation system. 179 00:10:17.160 --> 00:10:21.280 And that means you also need to have absolute clarity 180 00:10:21.280 --> 00:10:23.080 on what it is that you offer. 181 00:10:23.080 --> 00:10:23.920 What is your niche? 182 00:10:23.920 --> 00:10:25.120 What are your packages? 183 00:10:25.120 --> 00:10:27.640 What's your unique selling proposition? 184 00:10:28.080 --> 00:10:30.720 All of these things that when you do get 185 00:10:30.720 --> 00:10:33.240 on that sales conversation, you're clear 186 00:10:33.240 --> 00:10:35.760 and you know you have so much to offer 187 00:10:35.760 --> 00:10:39.320 and you're speaking from the perspective of your clients. 188 00:10:39.320 --> 00:10:41.160 Okay, so that's the big picture. 189 00:10:41.160 --> 00:10:46.160 So only when you're actually talking to clients, 190 00:10:46.600 --> 00:10:51.040 are you working in your business, but to get there, 191 00:10:51.040 --> 00:10:52.800 you gotta be working on your business. 192 00:10:52.800 --> 00:10:55.160 Having a solid lead generation system 193 00:10:55.160 --> 00:10:57.520 is either you or hiring someone 194 00:10:57.520 --> 00:11:00.360 to work on your business, right? 195 00:11:00.360 --> 00:11:05.000 So that's where I say marketing is a factor 196 00:11:05.000 --> 00:11:07.520 in working on your business. 197 00:11:07.520 --> 00:11:12.520 Another factor is creating content or adding products, okay? 198 00:11:15.640 --> 00:11:17.280 Probably one of the biggest questions 199 00:11:17.280 --> 00:11:19.200 to be always asking yourself 200 00:11:19.200 --> 00:11:21.240 as you're working on your business 201 00:11:21.240 --> 00:11:24.000 in order to provide better service 202 00:11:24.000 --> 00:11:27.200 is to say, how can I add value? 203 00:11:27.200 --> 00:11:30.040 If you're constantly looking at your ideal client, 204 00:11:30.040 --> 00:11:33.360 your niche, your existing ones and the ones to come, 205 00:11:33.360 --> 00:11:37.080 asking the question, how can I add more value? 206 00:11:37.080 --> 00:11:39.760 Well, the answer to that might be 207 00:11:39.760 --> 00:11:42.880 I could have masterclasses, okay? 208 00:11:42.880 --> 00:11:45.040 So very often when I ask that question, 209 00:11:45.040 --> 00:11:48.880 I think about a skillset perhaps or a mindset 210 00:11:48.880 --> 00:11:51.480 or an action that my clients are not taking 211 00:11:51.480 --> 00:11:54.280 or prospects are not taking that I can help them with, 212 00:11:54.280 --> 00:11:55.120 right? 213 00:11:55.120 --> 00:11:57.920 So I mentioned one, successful sales conversation. 214 00:11:57.920 --> 00:11:59.400 How can I add value? 215 00:11:59.400 --> 00:12:03.880 Let me do a three-hour masterclass to absolutely equip you 216 00:12:03.880 --> 00:12:06.120 to have a successful sales conversation 217 00:12:06.120 --> 00:12:09.280 that's heart-centered and that gets the sale. 218 00:12:09.280 --> 00:12:13.360 And I even did another the following week, I did a Q&A. 219 00:12:13.360 --> 00:12:16.400 Another masterclass is follow-up. 220 00:12:16.400 --> 00:12:19.480 If I see that my clients are struggling with follow-up, 221 00:12:19.480 --> 00:12:21.320 I did a masterclass called the fortune 222 00:12:21.320 --> 00:12:23.240 and the follow-up, right? 223 00:12:23.240 --> 00:12:24.720 Sometimes it's mindset. 224 00:12:24.720 --> 00:12:28.240 Like I did a masterclass, God, money and me. 225 00:12:28.240 --> 00:12:32.760 So adding masterclasses or it could be adding an ebook 226 00:12:32.760 --> 00:12:37.760 or it could be just online, adding a post and saying, 227 00:12:38.240 --> 00:12:41.880 how can I add value to my clients, right? 228 00:12:41.880 --> 00:12:45.680 So adding educational or inspirational posts. 229 00:12:45.680 --> 00:12:48.920 So if you're always thinking about adding value, 230 00:12:49.360 --> 00:12:50.840 this is working on your business 231 00:12:50.840 --> 00:12:53.920 and it's going to result in your business 232 00:12:53.920 --> 00:12:56.520 growing very powerfully. 233 00:12:56.520 --> 00:12:59.640 Because money, which is that end result 234 00:12:59.640 --> 00:13:01.000 as well as impact, right? 235 00:13:01.000 --> 00:13:02.800 Income and impact. 236 00:13:02.800 --> 00:13:07.800 That income, that money is an exchange for value. 237 00:13:08.360 --> 00:13:11.240 So the more value that you're giving, 238 00:13:11.240 --> 00:13:12.560 the more you're gonna earn. 239 00:13:12.560 --> 00:13:14.760 And so when you're working on your business 240 00:13:14.760 --> 00:13:16.920 from the perspective of serving 241 00:13:16.920 --> 00:13:21.000 and from the perspective of really being great 242 00:13:21.000 --> 00:13:24.320 at what you do, not just being average, 243 00:13:24.320 --> 00:13:27.080 then having that question as you get ready. 244 00:13:27.080 --> 00:13:29.960 And the reason I say have that question, 245 00:13:29.960 --> 00:13:31.680 how can I add value? 246 00:13:31.680 --> 00:13:33.800 Is that if you don't, 247 00:13:33.800 --> 00:13:36.120 then when you go to work on your business, 248 00:13:36.120 --> 00:13:39.800 the other extreme that I see out there 249 00:13:39.800 --> 00:13:42.000 is you're listening to everybody and everyone, 250 00:13:42.000 --> 00:13:46.560 all the gurus who have a free masterclass, right? 251 00:13:47.160 --> 00:13:49.240 Who could have a very valuable point, 252 00:13:49.240 --> 00:13:53.200 but when it's not taken in context and it's all combined, 253 00:13:53.200 --> 00:13:56.880 then you get someone who's never working in their business. 254 00:13:56.880 --> 00:13:58.880 They don't even have time to coach 255 00:13:58.880 --> 00:14:00.840 because they're juggling so many plates. 256 00:14:00.840 --> 00:14:05.480 Because one of these webinars that they're watching 257 00:14:05.480 --> 00:14:07.240 or online challenges or whatever, 258 00:14:07.240 --> 00:14:10.520 or masterclasses says, you got to add a podcast. 259 00:14:10.520 --> 00:14:11.840 A podcast is the answer. 260 00:14:11.840 --> 00:14:13.760 And another says, no, you got to write a book. 261 00:14:13.760 --> 00:14:15.160 That is your signature. 262 00:14:15.160 --> 00:14:16.920 That's the new business card. 263 00:14:16.920 --> 00:14:19.440 And another says, no, 264 00:14:19.440 --> 00:14:21.360 you've got to be showing up on social media 265 00:14:21.360 --> 00:14:25.160 and doing lots of lives posts, five, 10 times a day. 266 00:14:25.160 --> 00:14:27.920 And another is saying, no, it's all in email marketing. 267 00:14:27.920 --> 00:14:32.120 And so a coach not knowing what to do, 268 00:14:32.120 --> 00:14:33.640 who's also making the mistake 269 00:14:33.640 --> 00:14:35.960 of trying to do everything themselves, 270 00:14:35.960 --> 00:14:38.640 then begins just juggling and they sit at their desk 271 00:14:38.640 --> 00:14:39.800 and they're like, what do I do? 272 00:14:39.800 --> 00:14:41.400 Okay, maybe I should make a podcast. 273 00:14:41.400 --> 00:14:42.880 I don't know what to write a podcast. 274 00:14:42.880 --> 00:14:44.640 Maybe I should show up on social media. 275 00:14:44.960 --> 00:14:46.600 What in the world do I post about? 276 00:14:46.600 --> 00:14:49.160 And they spend hours trying to figure out a post 277 00:14:49.160 --> 00:14:51.360 and get it just right with their perfectionistic 278 00:14:51.360 --> 00:14:52.360 and find the picture. 279 00:14:52.360 --> 00:14:57.360 And three hours and they post and, or they show up live 280 00:14:57.480 --> 00:15:00.280 and they get a couple of likes and none of that. 281 00:15:00.000 --> 00:15:08.640 translates into sales. So when I say work on your business, it's in a very focused and with wisdom, 282 00:15:08.640 --> 00:15:14.880 okay, and the balance of working in and on your business. So one of the ways of working on your 283 00:15:14.880 --> 00:15:22.240 business is marketing. Another is creating more products, more services, more value-driven content 284 00:15:22.240 --> 00:15:31.840 or resources, okay. Another way of working on your business, if you will, is working on yourself, 285 00:15:31.840 --> 00:15:37.360 expanding your own skills. So then you're not actually in your business, you're growing you. 286 00:15:37.360 --> 00:15:43.280 But I like to say, as you grow you, you know, your business grows. Or another way I say it 287 00:15:43.280 --> 00:15:50.160 is your business will never outgrow you, right. So I pray this has given you some clarity and 288 00:15:50.160 --> 00:15:56.080 some thoughts. I'd love to hear more from you. Are you working in your business? Are you working 289 00:15:56.080 --> 00:16:03.680 on your business? Where can I support you? How can I add value into your coaching business? 290 00:16:03.680 --> 00:16:07.840 I want to thank you for joining on this coach training. I pray it's blessed you 291 00:16:08.480 --> 00:16:13.520 and we'll see you on the next one. Take care. God bless you.