And hello, hello, good morning, good afternoon, good evening, whatever the time is for you.
Brenda Byers, Prosper in All Things.
Of course, this is a short time I do for coach training.
This is where we just do a little extra equipping and empowering.
If you're here live, we can do some coaching practice.
We can look at your business specifically.
So today, I'm just going to do a short teaching right now, something to think about as you're
growing your coaching business.
And that is understanding the difference and being mindful and conscious of the difference
between working on your business and in your business.
So that's what we're going to talk about over the next few minutes.
But before we do that, let's start with prayer.
Let me just bless your business and bless you as you go forward.
And then we'll come back around and talk about that subject.
So our dear and precious Lord, our God, creator of heaven and earth, we give thanks for the
gift of being alive this day.
We know there's many that did not wake up today, but you chose for us to be here.
And you chose us to be here, and you put purpose in our minds and our hearts.
And so I speak, Lord, for every person that is listening to this live or the recording,
that you will renew their minds and refire their purpose, that they will be reminded
that every day counts and that the past is gone, it no longer exists, and the future
is not yet here.
The past is a memory, the future is a fantasy.
What we have, as you told us, Jesus, to focus on today and to do what we are able, whatever
we put our hand to.
And so, Lord, I speak and I request and I declare and I decree for everybody building
their coaching business within Prosper by Design Coaching.
I speak blessings.
I speak blessings on their business, blessings on their health, blessings on their finances.
I pray you give them peace.
I pray you give them unusual supernatural confidence.
I pray they'll operate with consistency that creates momentum.
I pray you open their minds and their hearts to know how big, how great are the plans you
have for them, plans to prosper them and not to harm them.
And so I ask that right now in this teaching, that the words of my mouth, the meditation
of my heart will be pleasing in your sight.
And I give thanks in Jesus name, amen.
All right.
So we're talking about working in our business versus on our business.
Now, you might have heard that jargon.
What does it mean?
All right.
When you're working in your business, you are executing your trade.
So if you're a dentist and you're working in your business, you're doing dentistry,
right?
If you're a coach and you're working in your business, you're actually coaching, right?
You're doing the work of your business.
If you're working on your business, this is where you step back out of the doing, doing,
doing, and you're looking at the big picture and you're implementing and executing the
things that will actually grow your business.
So this is the difference.
And you want to look at how much time are you spending in your business and how much
time are you spending on your business?
I like the idea of chunking, okay?
I like the idea, when I say chunking, of grouping like activities into a similar timeframe,
into a similar day.
So maybe working on your business includes marketing.
Maybe it includes improving your technology.
So maybe you would chunk all of the things using technology into, let's say, Tuesday
and Thursday mornings.
Those are the times that you use for that.
And then working in your business, maybe you open which days and how many hours a day that
you would open for actual coaching.
So for example, in my case, I work three and a half days a week.
I've chosen to deliberately create a schedule that allows me the lifestyle that I desire.
So within those three and a half days a week, I have slots of how
how many coaching clients I'm willing to take in a day.
And those slots are open on my calendar.
You want to automate everything that you can.
Those slots are open in my calendar.
So I put responsibility.
This, again, saves time and effort.
It's the responsibility of my clients to schedule themselves.
Or if they need to change or cancel or modify,
they are responsible.
I give them that power.
And those of you that work with me
I use a tool called Schedulicity,
or not Schedulicity, Coach Accountable.
I used to use Schedulicity.
A Coach Accountable to do that.
And so those slots are open.
And that's when I'm doing my coaching,
my actual coaching scene clients, right?
Following up with those clients.
So I'll allow time for the actual coaching.
And then I like to record the session.
I often use Otter AI to transcribe the session.
And so then I'm able to send them the notes,
which review what we talked about,
send them the video and send them the transcripts often
if I feel it's relevant.
Or often I'll work on a whiteboard in Coach Accountable.
So, you know, I may be helping them write their vision
or their mission statement,
or I might be working on their niche
or their packages or their pricing.
I often do this on a whiteboard
so that we can keep going back to it.
And so they're able to have that afterwards.
So that's also working in my business
as part of serving my clients.
I'm coaching, and then I'm doing the follow-up
to the coaching, okay?
So that's working in your business.
Working on your business is the strategies
of how you're gonna grow your business.
And I made a few notes in my phone
just to give you some examples.
So working on your business, for example,
would be marketing, right?
Marketing your business.
And so if you're not marketing,
if you're not generating leads,
then you're coaching business
unless you just have an enormous amount of referrals
because you're so well-known or you're like Jesus,
you're healing so many people that the crowds come.
Wonderful, you don't have to focus as much.
But if that's not the case,
it is absolutely essential
that you understand working on your business.
One of the big ways that you do that is marketing
and doing that effectively and efficiently.
So I had a coach once that used to always tell me,
ABM, always be marketing.
And my father used to say,
without sales, you have no business.
And so if this is overlooked,
if you're not focusing on marketing,
well, then what's happening
is your business is either maintaining,
which would be pretty flatlining,
whatever clients you have, or it's dying.
As you're losing clients, you're not replacing clients.
I learned many years ago a kind of graph,
and it was like a gas gauge, right?
And so you were either growing your business,
and that was like the full tank.
You were growing your business,
or you were maintaining was right up in the middle.
You were maintaining your business.
And if you were maintaining,
the graph showed you that you were in the process
of actually your business dying,
of it shrinking and getting smaller.
So I would say that if you're not growing by marketing,
if you're just maintaining the few clients you have,
you're also very close to hitting a stock place
in your business.
So you must have a solid lead generation
and a solid marketing plan, okay?
And let me put this in context of a sequence, all right?
This might help you.
So the goal for most of you,
you really desire to make a solid income,
and you desire to have a solid impact, right?
So this is the end goal.
You're making X amount of money.
You're touching all these lives, right?
Well, to do that, you must be having,
especially if you're selling high ticket items,
you must be having successful sales conversations, right?
Which is why I did the masterclass
on successful sales conversations.
You can find that in the membership site
at membership.prosperandallthings.com,
if you're not familiar with that,
membership.prosperandallthings.com.
So having a successful sales conversation
so that you are having all of these clients
and making the impact.
successful sales conversation means you have to have
a lot of people on your books
ready to have that conversation.
That means you have to have plenty of leads.
And that means you have to have
a solid lead generation system.
And that means you also need to have absolute clarity
on what it is that you offer.
What is your niche?
What are your packages?
What's your unique selling proposition?
All of these things that when you do get
on that sales conversation, you're clear
and you know you have so much to offer
and you're speaking from the perspective of your clients.
Okay, so that's the big picture.
So only when you're actually talking to clients,
are you working in your business, but to get there,
you gotta be working on your business.
Having a solid lead generation system
is either you or hiring someone
to work on your business, right?
So that's where I say marketing is a factor
in working on your business.
Another factor is creating content or adding products, okay?
Probably one of the biggest questions
to be always asking yourself
as you're working on your business
in order to provide better service
is to say, how can I add value?
If you're constantly looking at your ideal client,
your niche, your existing ones and the ones to come,
asking the question, how can I add more value?
Well, the answer to that might be
I could have masterclasses, okay?
So very often when I ask that question,
I think about a skillset perhaps or a mindset
or an action that my clients are not taking
or prospects are not taking that I can help them with,
right?
So I mentioned one, successful sales conversation.
How can I add value?
Let me do a three-hour masterclass to absolutely equip you
to have a successful sales conversation
that's heart-centered and that gets the sale.
And I even did another the following week, I did a Q&A.
Another masterclass is follow-up.
If I see that my clients are struggling with follow-up,
I did a masterclass called the fortune
and the follow-up, right?
Sometimes it's mindset.
Like I did a masterclass, God, money and me.
So adding masterclasses or it could be adding an ebook
or it could be just online, adding a post and saying,
how can I add value to my clients, right?
So adding educational or inspirational posts.
So if you're always thinking about adding value,
this is working on your business
and it's going to result in your business
growing very powerfully.
Because money, which is that end result
as well as impact, right?
Income and impact.
That income, that money is an exchange for value.
So the more value that you're giving,
the more you're gonna earn.
And so when you're working on your business
from the perspective of serving
and from the perspective of really being great
at what you do, not just being average,
then having that question as you get ready.
And the reason I say have that question,
how can I add value?
Is that if you don't,
then when you go to work on your business,
the other extreme that I see out there
is you're listening to everybody and everyone,
all the gurus who have a free masterclass, right?
Who could have a very valuable point,
but when it's not taken in context and it's all combined,
then you get someone who's never working in their business.
They don't even have time to coach
because they're juggling so many plates.
Because one of these webinars that they're watching
or online challenges or whatever,
or masterclasses says, you got to add a podcast.
A podcast is the answer.
And another says, no, you got to write a book.
That is your signature.
That's the new business card.
And another says, no,
you've got to be showing up on social media
and doing lots of lives posts, five, 10 times a day.
And another is saying, no, it's all in email marketing.
And so a coach not knowing what to do,
who's also making the mistake
of trying to do everything themselves,
then begins just juggling and they sit at their desk
and they're like, what do I do?
Okay, maybe I should make a podcast.
I don't know what to write a podcast.
Maybe I should show up on social media.
What in the world do I post about?
And they spend hours trying to figure out a post
and get it just right with their perfectionistic
and find the picture.
And three hours and they post and, or they show up live
and they get a couple of likes and none of that.
translates into sales. So when I say work on your business, it's in a very focused and with wisdom,
okay, and the balance of working in and on your business. So one of the ways of working on your
business is marketing. Another is creating more products, more services, more value-driven content
or resources, okay. Another way of working on your business, if you will, is working on yourself,
expanding your own skills. So then you're not actually in your business, you're growing you.
But I like to say, as you grow you, you know, your business grows. Or another way I say it
is your business will never outgrow you, right. So I pray this has given you some clarity and
some thoughts. I'd love to hear more from you. Are you working in your business? Are you working
on your business? Where can I support you? How can I add value into your coaching business?
I want to thank you for joining on this coach training. I pray it's blessed you
and we'll see you on the next one. Take care. God bless you.