And it wouldn't be amazing if we had an attorney here today that's won every award that you
can think of, that's been in the game for almost 25 years, that has written and prosecuted
hundreds of patents, that is a master of understanding intellectual property and understands the
future and is all in on AI.
And not just as a practitioner of law, but an entrepreneur himself, wouldn't that be
sick if I just went out and I got the best, and instead of y'all paying him 600 bucks
an hour, if you can even get access to him, that I just brought him out here right now,
Roll the intro!
I want to start just by thanking you, took your five-day workshop on protecting IP.
And since that time, based on what you were able to teach me about IP, I was able to file
for my first ever trademark.
So I just wanted to start right off the game.
Really?
I didn't even know that!
Congratulations!
Yeah, I did!
Well done!
Peter jumped on a call and totally fixed our entire landing page from a legal perspective.
I'm glad we dodged that bullet that we're not going to get in trouble for using any
trademark language or logos in our page, but highly recommend it if you get a chance
to work with Peter.
You're definitely ripping him off by getting all these things taken care of.
So mad props to the generosity that Peter has given us.
He's just so thorough.
This guy is so proper with everything, and I cannot be more blessed to have had him work
on this with me.
I couldn't endorse it more strongly.
And Peter himself, he's just one of the best.
And by just getting that added engagement, you benefit through his tremendous experience.
That's the intangible part of all this, is the community and Peter's leadership.
Pete is one of the best IP lawyers in the whole country.
Just going through this challenge was an amazing, amazing experience for me as a business coach.
And in itself, saved me, I think, over $1,000.
If you're on the fence, Pete is your guy, and I highly recommend him and his services.
What's going on, everybody?
How are you?
I see a lot of faces I recognize, too.
That's so cool.
That's good.
Hey, everybody.
Anders!
Oh, my gosh.
I haven't seen you in a while.
Good to see you, my friend.
Well, this is great, guys.
So happy Tuesday.
I usually start this on Mondays, but I changed it to Tuesdays because I wanted to just let
people relax and enjoy their families.
And I was in Atlanta, Georgia myself, so it was really good to just be alone with family
for a little while.
And I'm going to move this over here.
Cool.
All right.
Good.
All right.
Well, I want to welcome you to the Protect Your Idea Challenge.
Guys, we're going to be going really, really deep.
All right.
So for those of you that thought this was going to be like a typical challenge where
people get together and kind of just hear like three or four points and get that over
five days, yeah, no, that's not what we do.
Well, look, you guys have invested money in this, OK?
I intentionally made this a paid challenge.
because I wanted to find out which individuals were serious about this.
I've run free challenges before,
I've run a number of challenges,
different types, AI challenges,
training individuals on client development,
and then I came into this protect your idea challenge.
When I came into this,
I found some of the most brilliant entrepreneurs,
individuals, business owners, lawyers, paralegals,
gosh, authors, content creators that I've seen in ages.
And quite frankly, a lot of coaches,
we've had a lot of coaches
that have joined us during the years.
And so what I would say is be prepared for a lot of content.
I'm gonna space it out nicely for you
so you can understand it, so you can digest it,
but we're gonna go deep, okay?
Now, those of you who do not know my team,
you'll see Larissa's here.
Larissa, wave your hand.
Everybody kind of met her in the beginning.
She's kind of like the hostess with the mostest,
like she's the DJ, she runs the show.
Please extend to her the same level of respect
that you would send to me.
And then we have Ray, who's our operations manager.
Everything that's working, you can thank her, all right?
So a lot of the stuff that actually happens
is because of her.
She does a lot of hard work on the backend,
spends a lot of time.
You know, I sat down for a number of days
thinking about you guys and kind of figuring out
how do I wanna do this?
And so I decided to do something
I've never done before with you.
And the reason for that is because, again,
you guys have invested in yourself already, all right?
So meaning everybody here paid at least $95.
Separate from that, there's a VIP, VIP is 195.
Any of you who are already implementing things,
already have a business or already have a concept
or an idea where you're gonna have any questions,
go into VIP.
I'm telling you that not for my benefit.
I'm telling you because you're gonna have the advantage
of asking me questions and not being billed at $600 an hour.
That alone should be enough, quite frankly.
And that's why I'd say probably 60 to 70%
of the people that join this challenge jump in the VIP.
And so just to be clear,
I'm not gonna give you legal advice.
There'll be no legal advice here
because there's no attorney client relationship
that's built in this environment,
but I'm gonna teach you what the law says
in specific scenarios.
And I'm gonna go into a lot of detail.
And if you guys are lost in something,
chances are I'm gonna dig deeper into that
so you can understand things.
Like some of you have been asking me questions
like when do I use a TM?
When do I use a Circle R?
Can I get in trouble for using a Circle R?
What do I do if I have a certain invention
and I'm gonna go to a trade show?
What do I do?
Do I need to do something before I go there?
We're gonna go into all of this.
I'm gonna teach you how to do trademark searches.
In VIP, we're gonna go into detail
on how to actually file a trademark application.
And just to be clear,
the reason why I'm training you in all this
is not so that you can just bypass lawyers
because I don't want you getting in trouble
by trying to do everything yourself
and making mistakes that you can't fix.
But I want you to do is be able to streamline the process
to be able to get most of the steps done beforehand
so that when you meet with your attorneys,
you're minimizing the amount of legal counsel that you need.
Okay, so it's very beneficial to me as an example,
as an attorney.
If somebody comes to me and says,
hey, this is the trademark that I want.
This is the international class that I want.
These are the goods and services that I want.
And these are the dates that I started using
at Interstate Commerce.
You do that, you make my life very easy,
which means that your cost goes down.
All right, what typically happens
is people go to an attorney and say,
I don't know what I need to do.
There's a name, I have it, and I need your help.
Well, the second that you say that,
the clock starts ticking, okay?
So, because attorneys bill per hour.
They don't just, some of them will actually
do flat fee projects, but a lot of them bill per hour.
So it's very beneficial if you can have things in order
before you meet with them.
So that's why I'm doing this for you, okay?
To train you on this.
The other thing is if you ever go to a mechanic,
how many people here have ever taken your car
to a mechanic?
Okay, all right, now just by a show of hands,
how many of you actually said to the mechanic,
please fix everything that's wrong with my car?
Anybody?
Oh, nobody.
Why?
But why, I don't understand.
Why would you not do that?
I don't understand.
Well, it's probably because you spend more money
in fixing the car than the car was actually worth
in the first place, right?
Because.
And it's not that they're taking advantage of you,
although some may, I don't know.
But I think it's that they know everything that's wrong
potentially with that car that they could fix.
And you may not need it all done.
By the time we're done with day five,
you're gonna know the kind of things
that you do need done for yourself and your company
and what things you don't.
All right, there are certain legal rights
that you already have today
without having filed anything ever.
You never filed a patent, a trademark, a copyright.
There's certain legal rights you already have.
I'm gonna teach you what those rights are
before you actually have to file anything.
So we're gonna try to streamline this process for you.
But like I said, I'm gonna do something very different
that I've never done for anybody before.
I know Todd Engwald is here.
He's been in challenges before.
I know a few others here have.
Erica, you guys are all gonna probably
have your heart skip when I do this.
I'm gonna tell you right now what the offer is.
Why am I doing that?
I'm gonna tell you why I'm doing this.
The reason why I'm doing this is because,
number one, I respect your time.
Number two, this is not a game.
I can tell you in the last one month alone,
I had phone calls from different people
at the point of crying, business owners,
at the point of crying, right?
I had a woman who was on the phone with me on Friday
when I was out in Atlanta, Georgia.
She called me up because she was sued, right,
for patent infringement.
And she thought she was fine,
didn't even realize that they had to do a patent search.
Two weeks prior, I had a call from another person.
Grant runs a full Amazon business,
selling things on Amazon.
She got sued.
She got sued because, unfortunately,
she was using a certain name for a product.
And unfortunately, that product name
belonged to somebody else.
So she got sued for trademark infringement.
She never heard of a trademark search.
And so I look at these things and I'm thinking,
my gosh, like there's certain basic levels of knowledge
that you guys need to be successful
so that your companies can just take off
and you can make money and do well.
And some of you are investing like retirement money.
Some of you are investing like money
that could be going towards school and other things.
So I said, let's not play any games.
I'm gonna tell you what the offer is,
which typically is dropped on day four.
This is not a game.
I'm gonna be straight up forward with you
so you know what's coming, all right?
And you can take the offer or you can not take the offer,
but at least you know what it is.
So Ray, why don't we start?
Why don't you start with slide number one?
This is gonna take about five minutes.
I'm gonna let you know what this is on day four.
Oh, you're gonna have to turn off the...
Yeah, thank you.
On day four, I'm gonna mention this again.
On Friday at midnight, the door will close to this, okay?
So you have from today all the way until Friday at midnight
to ask any questions.
You can DM me.
You can email support at elite-challenges.com
or you can DM me on Facebook or whatever you want.
I'm happy to answer any questions.
I am doing this because I've seen so many companies fail.
There's a 90% failure rate in companies.
Literally, and I'm not making that up, look it up.
It's a small business administration
will tell you that those are the numbers.
90% failure rate.
So I wanna make sure you guys don't run into that.
And I wanna actually give you certain information
that's gonna make you more money.
So with that, go ahead and show the slide screen.
All right, so this is called the foundation.
All right, this is called the foundations and IP package.
So I'm gonna lay out all the components of this.
And then if you have questions,
you can feel free to ask any of your questions.
This is gonna take about five minutes
and then we're jumping right into all the legal content.
All right?
All right, so let's go into the first slide.
The first thing that most companies need
or most individuals need is they need a trademark search.
I mean, almost every single company,
the name of the company, the logo, the product,
they all have a name.
And so somebody needs to do a search.
Why do you need to do a search?
You need to do a search
because you wanna make sure
you're not using somebody else's name
so you don't get sued.
All right?
And separate from that,
you don't wanna use a name that belongs to somebody else
and then you can't obtain all the goodwill
associated with it, which I'm gonna talk about.
So you wanna get a trademark search done.
That's included.
Next slide.
We're actually gonna do a trademark application
for you as well.
The trademark application
is going to be for one international class.
You're gonna learn what international classes are as well.
So the trademark application is included.
Go to the next slide.
Now, the value for that,
just on those two things is $24,000.
100. Now go to the next slide, please.
The next thing we're going to do is called an IP audit.
How many people here have a company just by a show of hands?
All right, you got a number of you.
All right, and how many of you are thinking,
man, there's a lot of different things going on.
I'm not really sure what thing I should pursue,
which one I should protect, what I shouldn't protect.
How many of you fall into that category out of curiosity?
He has a number of you, right.
So I created what's called an IP audit.
For two or three hours, I'm going to sit down with you alone.
I'm going to analyze your company, what you're doing,
what you have internally as a company.
We're going to break it down into what things are protectable,
what's not protectable, what kind of agreements you may want in place.
A whole breakdown.
It's just one-on-one with you.
Okay, the value of that is $15,000.
I can tell you that because I do this for clients all the time.
All right, so go to the next slide right now.
So we're going to identify all the risks for you.
We're going to tell you what things you should protect,
the timeline of what you should protect.
If you're trying to come up with a name for your company,
we'll try to figure out names for your company, your products, whatever you want.
We can even do live trademark searches for you,
whatever you want during that time period.
The value so far is $17,400.
Now, go ahead.
You can go to the next slide.
That's fine.
All right, so now on top of that,
you're going to get entry into what's called the Protection Portal.
This does not exist.
Lawyers don't do this.
I created this because I wanted to provide an environment
that will allow you to continue to grow
and continue to ask questions over a full year, all right?
So if you have an audit and we identify certain things
that are protectable and important to you,
you want to be able to say,
well, I have a question on that
and not get billed at $600 an hour for that question.
That's what this is.
So for a full year, once a month,
I go live for an hour and a half
and I continue to train you on IP issues
and answer your questions without giving legal advice.
There's a private Facebook group.
On top of that, we have live hot seats,
which you're going to experience if you're VIP.
You're going to be experiencing that today,
what the hot seats are.
You're also going to get this exclusive,
we call it a video portal,
but basically all of the challenge videos are there.
Your VIP videos are there.
Every time we run the Protect Your Idea Challenge,
you'll get free access to it for a full year.
All of these things are going to be included in there.
So you're not going to have to look for your videos.
It's going to be sent to you.
You'll have your own private login
and then you'll log into this portal,
this back-end portal in what's called Tribe Social.
You'll see all your videos there
and you can write notes on them.
You can do whatever you want.
It's all accessible there in the platform.
Go ahead and go to the next slide, please.
And then finally, you're also going to be part of a network,
a business network.
Now, this is a picture of me
and one of my buddies, Joshua,
at one of the events that were put on by Pedro Odeo.
We were in the back just kind of having a blast,
but this is the total value from what I just told you.
It's $52,670.
I'm giving you this for $59.95, all right?
There's probably the equivalent of around 25 hours,
maybe, I would say, of time, at least, right, Ray?
Can we say, because it's like,
it's $1.5.
Yeah, it's got to be even more
because we compile different resources for everyone.
We help, you know, we put collaborations together
between other businesses that are all in our network.
Like, there's a lot we do, so I would say more.
Yeah, so what you end up getting
is probably the equivalent of around 30 or so hours
worth of our time invested in you.
And just so you guys know,
this week, I actually take off of my own law firm
to train you guys.
So, and we're going to start training in about two minutes.
And so, I'm invested in this for you guys.
I want to see you guys be successful.
So, this package is being provided for you.
It's going to be available all week long.
On Thursday, we can, I mean, on Friday,
we'll talk about it a little more.
Friday at midnight, it's gone.
There are only 20 slots.
We can't do more than 20 slots because, unfortunately,
well, fortunately is less unfortunately,
it takes time to bring people into the network,
get other people to know them,
have them mention who they are, what they need.
It's just, it's a big process.
So, we take 20 people per challenge
and we don't take more than 20 people.
And I'm not sure when, I think the next challenge
we might be running is about three months from now.
So, we'll see.
So, that's $59.95.
The offers there, the door opens now.
It's open until Friday at midnight.
I now don't have to talk about this anymore.
Now, I can just pay attention to you.
You don't have to wonder what's the offer.
You already know.
There's no mystery, there's no games, nothing.
It's all on the table.
You know about it. Now, I just spend my time with you.
Which is what I honestly want to do.
I just want to help you guys become successful.
That's intentionally why I did this.
Even though people said, even my mentor said,
you're doing what?
I was like, yeah.
I'm going to tell them on day one.
Because now I can just focus on helping them.
I don't have to worry about when's the offer going to drop.
You already know what the offer is, all right?
And you're going to get an email on it.
Again, you can ask your questions.
I'm here to help you guys out.
I want to see you guys do well.
That's why this is available.
And just so you know, literally that it is worth 52,000.
And so let's jump in.
Let's start jumping in now.
I'm not going to take questions on this right now.
I mean, oh, that's right.
I forgot.
I totally forgot.
All right.
There are two extra bonuses we throw in.
Go ahead.
Number one, bonus number one.
Oh, that's right.
You get to go into any Protector Idea Challenge for free.
That's a pretty big deal, guys.
The reason why that's important,
you'll see Todd's here.
Todd is actually a member.
Eric is here.
Eric is actually a member.
They just come here for refreshers.
So, you know, you're kind of wondering,
geez, I'm not really sure about this issue,
like common law trademark rights,
and what does it mean to have rights in interstate commerce
where I didn't file a trademark yet?
Come back in.
Cost you nothing.
It's already included, all right?
And then one more slide.
I believe it's the affiliate slide, right?
Oh, it's not?
Oh, I already mentioned it.
Okay.
You just add bonuses and bonuses.
I know.
I got to stop doing all these bonuses.
I just throw them in because what happens
is somebody ends up in a scenario and I'm like,
you know, this would help them.
Throw that in.
So, you're going to get access to my attorneys
around the world.
If some of you are doing international business,
I have lawyers in every country in the world.
I guarantee you there's not one country
you're doing business in
that I don't have a lawyer who's a friend.
I've done work with people everywhere
from Venezuela to Ghana to like Canada,
Germany, Switzerland, whatever you want,
I've got a lawyer.
All right?
So, I'm sure I can get you help.
And then finally, the affiliate program.
If you refer people in
when you're a member of the protection portal,
if you refer people in,
you actually receive a percentage
of everyone who comes in the door.
All right?
So, that actually helps to pay for your own membership.
So, it can essentially cost you nothing.
All right.
I want to dig into the legal work now.
So, that's enough of that.
There's no more bonuses, right?
So, that's the total value.
Good.
Let's start doing some legal work.
All right.
So, now, let me start digging in.
I'm going to start out with trademarks.
Why am I starting with trademarks?
I find a lot of the people,
a lot of people know what trademarks are, quite frankly.
They have an idea.
They know what a logo is.
They know what a name is,
but they're just not sure, really, how do you use them?
How do they work?
I created a,
I guess I would call it a cheat sheet.
Ray, can you show that cheat sheet,
the protecting ideas cheat sheet?
Or I can show it.
I can show it real quick.
It's fine.
Here, I'll share it with everybody.
So, this is a cheat sheet that I created
that all of you are going to receive.
All right.
All of you are getting this, okay?
What I've done is I've laid out
every area of a creative work.
So, if you've got, let's say you're doing books, right?
If you're creating some kind of book,
then you'll see the word book there.
If you look straight up where the line is,
it tells you it falls into rights under copyright law.
If you've got a logo, you look up the word logo,
you look straight up, it falls under trademark law, okay?
Everybody here is going to get a copy of this.
Now, this is my cheat sheet.
So, you do not have a right to share this with your groups.
If you want to share this with other people,
you can reach out to me,
and we could talk about like a licensing thing
or something like that.
But this is mine under copyright law.
And as a general rule,
it's a bad idea to commit copyright infringement
or IP infringement on an IP litigator.
It's a bad idea.
It doesn't really work well.
I wouldn't advise it, but hey,
maybe you want to take a chance.
I personally wouldn't, so.
All right, so with that,
let me talk a little bit about.
Trademark law, you're all gonna get that form.
I'm gonna drop it in the Facebook group.
If you're not in the Facebook group,
I would suggest you get in the Facebook group
because I'll be dropping some extra stuff
for you in that group, okay?
Now-
It's in the chat now too.
You did?
Okay, good, thank you.
So I'll be dropping some extra stuff
in that Facebook group.
Like I'll probably drop some stuff
about different trademark searches that I know are good,
links for like classifications for trademarks
and other things.
You'll see over the next five days,
I'll mention different things
that I think are gonna be beneficial to you
and I'll drop the links in that Facebook group.
So be sure you jump in there.
All right.
Let's jump into trademarks.
Now, trademarks are,
they're called an identification of a source of goods.
Even if you don't know what the source of goods is,
what do I mean by that?
So as an example, let me see if I can,
somebody knows the answer to this.
Has anybody heard of DayQuil?
Yeah.
Does anybody know who created DayQuil?
Nobody, yeah.
And I see some people typing it right now to figure out.
Anders, you can't answer.
You've been through this before.
No fair, that's cheating.
So no.
So DayQuil is actually created by the company called Vicks.
Now, does anybody here care?
I don't care.
It's like, I really don't care.
All I know is if I have a cold, if I'm not feeling well
and I wanna focus during the day, then I look for DayQuil.
That's really it.
I mean, I really don't care
if it was made by Johnson & Johnson
or if it was made by some other company.
It doesn't really matter to me.
What's important to me is that I know the price point,
I know where I can get it,
and I know the quality of the product.
That's what's really important to me, right?
Well, that's what trademarks do.
They help you identify some kind of source of goods,
even if you don't know who the source of goods is.
All right, so if I told, let's say Michelle,
I went to Michelle Ducat and I said, hey, Michelle,
so I think what I'm gonna do is I'm gonna send you
a brand new pair of sneakers, okay?
Brand new pair of sneakers, all right?
Now, those sneakers, I'm gonna pick up at the dollar store.
All right, now look at her face.
Did everybody see her face?
All I did was say the dollar store,
and do you see how her face was just like, what?
Like, are you serious?
Now, that's the power that a name can have, okay?
Now, if I said to her instead,
I'm gonna send you a pair of Jordans, okay?
Now, Jordans, like, I got a pair of Jordans
that are like $1,000, all right?
Like, they're not cheap, okay?
So there's a huge difference just in the name.
So this is why your names are important.
But when you come up with a name for a company
or a product or a service, you've gotta be careful
because what a lot of people do,
how many people here have incorporated,
have created a company just by a raise of hands?
All right, that's a lot of you guys.
That's a lot of you.
So there's a lot of you that are professionals
who know what you're doing.
And how many of you actually went
to the Secretary of State's website
and did a business name search just by a show of hands?
All right, look at that.
That's pretty much everybody who raised their hand
about creating a company.
Now, did you realize that that business name search
that you did is not a trademark search?
Some of you know that.
Some of you are not moving right now.
Let me tell you why this is important, guys.
You can actually do a search on the Secretary of State's site
to look for a business name, see that the name is clear,
start using the name,
and get sued for trademark infringement.
How does that make any sense?
The Secretary of State's website is not intended
to be a trademark search site, all right?
The United States Patent and Trademark Office website
is a place that you can do searching.
If you go to USPTO.gov,
you can do trademark searches for free there.
And we're gonna do some searching tomorrow together.
I'm gonna walk you through doing some basic searches.
I'll take maybe two of you and ask you to give me a name
that hopefully is not the name of your business
or your product, because other people will find out
about it.
So you don't wanna just tell everybody what it is,
but we'll do some test searches together
so you understand how to do searches, okay?
So number one, just because you did that search
on the Secretary of State's site
does not mean your name's clear.
So please make sure you do a trademark search.
A number of the people who have come to me
for getting them out of a lawsuit,
they ran into a situation where they
hired a corporate law attorney.
Corporate law attorney did a search.
They told them the name was clear.
They used the name and then they got sued.
Then they went back to the corporate law attorney
and the corporate law attorney said,
well, yeah, the name was clear.
I did a corporate name search.
It's not a trademark search, so please be careful.
I don't want anybody getting in trouble in that area.
So now there are a number of different things
that are protectable that are trademarks.
You can protect names.
Let's say, as an example, a wordmark like the name Nike.
That's protectable.
You can protect what are called logos.
Logos, an example, is the Nike swoosh.
That's protectable.
Or you could also protect what's called a slogan,
like just do it.
There's multiple words put together.
That's called a slogan.
That's protectable.
But there's other things that are protectable
under trademark law.
You can protect the smell, like cologne, perfumes.
Those are protectable.
The smell is actually protectable under trademark law.
Another thing that's protectable under trademark law is colors.
I'm one of the few in the world who's actually
obtained a trademark to a color.
I obtained the color blue for my client, D&M Holding Company.
So Denon actually owns the color blue for their audio receivers.
And so we obtained a trademark for them for that.
So you can obtain also trademarks for sounds.
Certain designs are protectable under trademarks.
There's a number of things that are protectable.
Most of you are going to probably care about names.
Something to remember.
How many people here are authors writing books?
OK, a few of you, a few of you.
Something to remember.
The name of the book is not protectable under trademark law
unless, unless it's a series, OK?
So think of like the Harry Potter series.
That's protectable under trademark law, that name,
because it's a series of books.
If you have one book, not protectable under trademark law.
OK, that name is not protectable under trademark law, OK?
Just want to make sure that's clear,
because a lot of people are trying
to protect the names of their books.
There's got to be more than one book in the series, OK?
All right, now there's certain rights
that you have under trademark law,
whether you file with the government or not.
This is really important to understand.
If you file for a trademark application
with the government, you can file
with the United States Patent and Trademark Office,
and you can file for a federal trademark application, OK?
And that will get examined.
After it gets examined, if it gets allowed,
you'll get a registration number, all right?
And once you get that registration number,
then you can go out there and tell people, hey,
this is a federally registered trademark.
Now, some of you have been using a name for some time,
but you never actually filed a trademark application.
So what actually happens if somebody else comes along,
gets a federally registered trademark with a name
that you've been using for, let's say, the last 10 years?
Like, what do you do?
Does that mean you need to stop using the name or not?
Well, actually, there's this thing called,
and I want everybody to type this in the chat, common law.
Just write common law,
because I need you to remember this term.
Common law trademark rights.
Just write common law in the chat.
This is really important to remember, guys.
There is a specific individual,
actually, I've had multiple people
that have run into this problem.
They received cease and desist letters
to stop using the name of their company
or the name of their product or the name of their service.
And then they found out
that they actually had preemptive legal rights,
and they never had to stop.
In fact, the party who had the federal registration,
they could have sued them
for trademark infringement of their legal rights.
I'm gonna explain to you why.
It's called common law rights, okay?
This is the way it works.
Under common law rights,
you get legal right to your trademark
in the specific geographical region
where you're already using the trademark
in what's called interstate commerce.
Like, what the world does that mean?
Okay, let me break it down for you, okay?
So let's say you are in.
Destin, Florida. And you're selling product right in Destin,
Florida. I know Destin, Florida, because I used to play a ton of
beach volleyball. And I love Destin, like I would just hang
out there for weeks on end and, and just play and man, I just
had some good memories. This is good. Alright, so here's the
issue, though. If you're selling product in Destin, Florida, and
somebody else gets a federal registration, let's say you're
selling sneakers, and somebody gets a federal registration for
the exact same name. And they come at you and they say, hey,
that's our federal registration, or they sue you in federal
district court. And you've been using that trademark in
interstate commerce in Destin, Florida. All right, now this is
my first time doing this. This is not legal advice. Okay, some
of you are wondering why I'm doing this. So we've got a
tradition. The tradition is that every time I say this is
not legal advice, we drink. All right. I drink water. I don't
know what other people drink, but I drink water. Okay. It's
turned into a like a drinking game. But the general idea is
whenever I say there's not legal advice, you'll see me drinking,
you'll see a bunch of other people drinking. And that's what
it is. Alright, so here's the thing is that if you've been
using it prior to somebody else getting a federal registration,
they cannot stop you from continuing to use this. This
happened to McDonald's. There was a mom and pop burger company
ages ago, McDonald's got a federal registration, their
place was called McDonald's, not McDowell's like coming to
America, but McDonald's like the I was actually called McDonald's.
And McDonald's sent them a cease and desist letter. And they
responded and said, Hey, we've been using this for years before
you guys did, you can't stop us. And they were right,
McDonald's back off. And they were able to continue using the
name McDonald's for years afterwards. Okay, I don't think
they still exist anymore. But in any case, they could continue
using it. Now. If you use the name in a specific geographical
region, let's say Anthony uses it in Destin, Florida, right?
Actually, I think I'm going to switch this up a little bit. I'm
going to say that Michelle is using in Destin, Florida,
because I think she knows Destin, Florida for some reason.
Alright, so I'm gonna say she's in Destin, Florida, and Anthony
uses it. And let's say, Boston, Massachusetts. All right. So
there's two different places. That's not a problem. Like
Michelle can continue doing what she's doing. Anthony continue
doing what he's doing. No problem. There's no fight, no
legal issues, no battle, right? Now, let's say Anthony decides
to go for federal registration, and he gets a federal
registration. And so now, he says, Well, I own all the United
States, and he goes to Michelle, Michelle can say, No, Anthony,
you know, sorry, go back to Boston. You can't stop me. I own
Destin, Florida, I can continue using in Destin, Florida. It's
you can't stop me, right? And she'd be right, she'd be, she'd
be allowed to use it continuously in the geographical
region that she's already been using it. Now, imagine that
Anthony use decides to go into Destin, Florida, and Michelle
has been using in Destin, Florida. He can't, he can't go
in. Right. But now imagine Michelle wants to go to Boston,
she can't go in. Right. So you can own specific geographical
regions, and that there's not a problem, no battle, no issue,
it's all fine. Okay. The problem happens is when one person files
for federal registration, another person files for federal
registration. It's a first to file system. Okay. So if you've
got a name, that you're really thinking, man, this is a great
name, you know, God literally released this name to me like
this is the best name ever. All right. I'm going to tell you
that you may want to look at potentially protecting that
name. Now, some of you may wonder, maybe thinking, but I'm
not using the name. Well, let me introduce a new concept to you
probably the second new concept to you. There's a thing called
an intent to use trademark application, intent to use type
in the chat intent to use, I'm going to join you guys and type
in this. So this is this one's, this one's an important one. So
intent to use intent to use trademark application. All
right. This is a pretty cool thing. I mean, um, there's not a
lot of cool things that the government's giving up, but this
was not bad. So here's, here's how this one works. You've got a
unique name, you're not using it yet. But you know, you're going
to use it, you can file what's called a section one B
trademark application with the United States Patent and
Trademark Office. Okay, it's called an intent to use
application.
when the case gets allowed, all right?
It will not go to registration.
What'll happen is it'll get examined.
Hopefully it'll go through the examination, get allowed,
but it won't be registered.
At that point, you can file a request to extend
up to a total of three years.
Get this guys, up to three years,
you can continue to extend this intent to use application
until you actually start using it in interstate commerce.
That's a pretty darn good deal guys.
So if you get a great name, and let me tell you something,
I've represented, well, I do represent MIT, Harvard.
I represent some big name companies like Denon, Marantz,
Boston Acoustics, Sound United, Stonyfield,
I've represented like a lot of different big companies
that have big names.
Trademarks, unique names are one of the hardest things
to come up with.
It is so difficult to come up with a unique name.
It is probably one of the most difficult things
to come up with, all right?
I'm gonna go into acronyms in a second guys,
just so you know.
I'm seeing some people type like STIG
and other things like that.
But I just wanna kind of let people
understand something here.
All right, so if you have a unique name,
you may wanna file an intent to use application.
Just think about that, okay?
Just so nobody else grabs it.
Now, when you file your trademark application,
you may think, well, as an example,
I have a trademark application
for protect your idea challenge, right?
And that's going through.
What if I filed for PYIC?
That's an acronym, right?
When you file for acronyms,
the trademark office is going to wanna know
what the acronym stands for.
That's what the examiner is gonna come back and say,
what exactly does this acronym stand for?
And at that point, you're gonna have to reveal
to the trademark office what that acronym stands for.
Now, I'm gonna introduce a third new concept to you.
Today and tomorrow are two pretty loaded days
with a lot of information, okay?
You cannot obtain, I'm gonna take this slow.
You cannot obtain a trademark
for something that is called merely descriptive, all right?
Let me, I wanna make sure you understand what this means.
If the words that you are using
or if the trademark itself,
the words of the trademark are required
to understand what the product actually means
or to describe the product itself,
you cannot obtain a trademark for that.
What's an example of this?
Imagine that I am a construction company
and I wanna file a trademark for brown door
and it's supposed to cover brown doors.
You can't get it, it's not allowed.
You cannot obtain that federally,
you can't obtain that as a federal registration.
Why?
You can't get it because it's descriptive
of the goods themselves.
Like how is Joe, how's Joe Chung supposed to go over there
and describe a brown door without saying it's a brown door
and they get sued by Ben
who actually owns the trademark for brown door?
Like, it doesn't make sense.
They're not gonna allow you to remove words
from the English language
that are used for describing something.
So never, never, never, never choose a trademark
that is called merely descriptive.
Never choose descriptive trademarks ever.
If you choose something that's descriptive,
it's gonna get rejected, you're gonna waste your money.
Okay, now tomorrow we're gonna talk about
how do you file a trademark application.
Now, if you're in VIP, we're gonna do one live together,
but tomorrow we'll talk about the parts of it together.
And then in VIP, like I said, we'll do a live filing,
selecting international class.
How do you specify the goods or services?
How do you upload the image of your specimen?
How do you enter in like the corporate formation data,
the name, address, the lawyers, all that stuff.
I'm gonna show you everything, okay?
And none of that's gonna be legal advice,
but I'm gonna do that for you, okay?
I'll break it down for you.
But for now, just understand that you can't file a trademark
for something that's merely descriptive, all right?
Big issue.
Now, another big point in the trademark world is this.
When do you use a TM and when do you use a Circle R?
All right?
You cannot use a Circle R for something that's merely
is a Circle R until you get a federal registration.
descriptive, all right?
You cannot use a Circle R for something that's merely
If you start using a Circle R
before you get a federal registration,
you can actually be sued.
A lot of people don't actually know that.
It's called unfair business practice.
What you're essentially doing is you're telling the world
that you have a federal registration for something
so that other people will stay away
from your area of practice
or not use the same name in your specific industry,
which essentially gives you a competitive edge
over the competition,
but you actually don't have a federal registration.
So you actually don't have a legal right with the government.
You just claim that you do.
So you can actually be sued for unfair business practice.
Some people call it tortious interference
with business practice.
Other people call it unfair business practice.
Just be careful, guys.
If you're using a Circle R
and you don't have a federal registration yet,
get rid of the Circle R.
Somebody tell me what you can use instead.
Type in the chat what you can use instead,
instead of the Circle R.
Exactly, Joe nailed it.
Yup, TM.
You can use the TM.
Now, when can you start using the TM?
That's the big question, right?
Joe's already typing the answer.
Joe, all right, so I'm gonna hand this over to Joe.
I'm gonna go get something to eat and come back, all right?
Cause Joe's got this.
Yeah, so you can actually start using the TM
the second that you start using it
in interstate commerce, right?
So, or even if you're using it in your state, right?
So let's say as an example, Ben is using the name,
I don't know, let's say Korma, right?
K-O-R-M-A, right?
He's using that for, let's say,
a new kind of controller of some sort.
He doesn't have a federal registration yet.
He could put the TM on it right there, right?
Korma, and then write TM right next to it, immediately.
He doesn't have to wait
till he gets the federal registration.
Now, here's the better thing.
You don't even have to wait
until you file a trademark application, guys.
Remember, you have certain legal rights under common law.
So you can start using a TM
the second you start using it in interstate commerce,
you can start using a TM.
You do not need to wait.
So stop waiting.
Why am I telling you to stop waiting?
The reason why is because you wanna place
the public on notice.
The second that you do a trademark search,
once you've done a trademark search
and you know that that name is clear,
slap a TM on it if you're starting to use it
in interstate commerce.
And as an example, how many people here sell products
or provide services online?
Hope does.
Wow, that's a lot of people, guys.
That's a lot of people.
Okay.
For all of you people that do online business,
the second that you start selling things online
and it crosses state lines,
that's used in interstate commerce.
All right?
Because you have a sale in another state.
That immediately is used in interstate commerce.
And for that reason, you could start using a TM immediately.
Now, the big question is, another question is,
where does the TM go?
Like, where does the Circle R go?
People ask that.
I seen the funniest things.
Actually, when Ray and I started working together,
I'm not going any deeper.
I'm just saying.
I would just say, there was a question as to
where does the TM or the Circle R go?
And so it's like, is it on the top?
Is it on the bottom?
Is it on the left?
Is it on the right?
And it can be fun to try to figure out where it goes,
but I'll tell you guys,
where I tell people to use it is to use the TM
on the top right.
That's where I always use it.
I use the Circle R in the same places.
I've seen people use it on the bottom right.
I've seen it there too.
Is it wrong?
Not really.
I mean, it's not like the federal government's
gonna come after you and say,
you put it on the top right instead of the bottom right,
or you should have had it on the left.
It's just that it's common practice.
People use it that way.
And so I would try to keep things as normal as possible
because that way you're placing the public on notice.
Why do you wanna place them on notice?
I don't want anybody here to ever get sued.
And I don't want anybody here
to ever have to sue somebody else.
Why am I saying that?
Look, I make 600 bucks an hour
to take care of people, all right?
And sometimes it's higher than that,
depending on the specific litigation, all right?
So I do well regardless.
If somebody gets sued and they need help,
whether they win or lose, lawyers get paid.
So no matter what, in every situation,
the lawyer always gets paid, right?
I would much rather you get paid, quite frankly.
I'd rather see all of you guys getting paid
and doing incredibly well.
I have a lot of friends that are phenomenal lawyers,
the best, I mean, the best of the best in lawyers.
I was in Atlanta, Georgia this past weekend,
visiting with some of my mentors who are attorneys,
some of the best in the world in different areas.
And there are some great lawyers out there.
And they'll tell you the same thing.
They don't want you to get sued.
You do not want to go through that trauma.
You know how difficult it is to not realize?
You know how much it costs?
Somebody type in the chat how much you think it costs
for patent litigation on one patent for one product.
Just guess, just guess.
Let's see, 100K, 150K, any other guesses?
I see 100, 250, getting warmer.
Michelle's getting warmer.
Keep going, 500, getting warmer.
25, ooh, got cold, got cold.
Yeah, it's somewhere around,
typically it's somewhere around a million and a half
to four or five million for one patent, one patent.
All right, now some of these decisions you're coming out
with, you can get hundreds of millions of dollars
in decisions, right?
So patents are very powerful, but the fact that it matters
is if you're in a patent litigation matter,
you're already losing.
So I'd much rather you place the public on notice
so they avoid what you're doing
so that you don't end up in litigation.
That's what notice is all about.
That's why you use the TM.
That's why you use the Circle R.
You're placing the public on notice
so they stay away from your territory.
If they stay away,
your chances of running into problems is less,
but here's the better part.
You also remove competition.
Look, right now it's a very difficult economy.
People are having a lot of difficulties trying to figure out
is the economy, is business gonna go up or down?
Should I buy property?
Should I not buy property?
Should I invest in this company or not?
Like, what should I do?
It's a lot better if you're not investing a lot of money
in litigation, but if you place the public on notice,
chances are a lot higher
that they're going to avoid what you're doing.
And even better,
chances are that they're not gonna try
to actually create a product that does the exact same thing
that's covered by your patent
or use a name that's covered by your trademark,
or use a website that's covered by your copyright.
All right, that's what placing notice is about.
That's why you put it out there
because you want to minimize the chances
of running into problems in this area.
Ray, you just, did you just send me a message, Ray?
Is Ray here?
No, I'm here.
Sorry, I was checking on our group on Facebook.
Did you send me a message on something?
A while back, like five minutes ago.
Was it a question?
No, well, there was a question about domains.
So you did-
Oh, we're going into that.
Yeah, we're definitely doing domains, yeah.
And in fact, I could jump in now on domains,
but actually, let me cover a little more on trademarks
before I go into domains,
because domains can be a little difficult for people.
So let me start out with,
we've talked about first to file
for federal registrations.
We've talked about when to use TMs,
when to use Circle Rs, all right?
We kind of covered that.
We're gonna go probably another,
I'd say nine minutes today, maybe 10.
We'll go another 10 minutes today
because we had to cover some administrative stuff first.
So we'll go another 10 minutes.
If you're not in VIP and you need to get in VIP, do it now.
Like drop that link for them so they can do it
so that you can get the login
because it's a different Zoom login.
So we're not meeting here.
We meet in a separate group, all right?
Because a lot of people try to get into VIP.
So I want to make sure that it's a different login.
Otherwise I'll get crossover
and we don't want to run into that problem.
One other issue with why you place that notice,
use the TM or the Circle R,
is not only does it place people on notice,
but if you're using a Circle R on your,
let's say your product with the name,
then you can argue that if somebody is using that name,
then they are willfully infringing upon your own trademark.
That's an argument that you can bring
because you've marked it properly, right?
So there's different types of notice.
You know, you guys don't need to know this,
but I'm just going to kind of throw this in there for you.
There's different types of notice.
There's constructive notice and there's actual notice.
litigation, all right?
Constructive notice means you've actually marked
your products or your services with either
the patent number or the trademark, okay?
It's like constructive notice.
But then there's actual notice.
That's when you send a letter to somebody saying,
hey, you're infringing my trademark.
Hey, you're infringing my patent.
Here's the patent number.
Here's the trademark registration number.
That's called actual notice, all right?
So if you're marking things
and somebody is aware of it being protected
and they still infringe it,
then you can argue willful infringement.
The beauty of willful infringement is now
you can actually try to get attorney's fees.
Whole other ball game.
Imagine being in litigation, spending 2.5 million
and then actually getting that money back
on top of the decision.
That's when a company ends up closing, all right?
So just something for you to keep aware of.
That's why you want to actually use,
if you get a registration,
use your registration numbers properly,
or at least use that circle R
on your products and services, okay?
All right, so let me go into,
actually, I'll do domain names now.
Who asked about the domain names?
Who was it, right?
Give me one second.
I will hunt that down to the chat.
Way up there.
Or they can just raise their hand.
Oh, I'm sorry.
If you asked about domain names, just raise your hand.
If you want to be able to talk quick.
Was it you, John?
John F., can you unmute?
Oh, it was John F., yes.
All right, cool.
You can unmute, John.
Hey there, Peter.
Thanks for taking the question.
Absolutely, go ahead.
So what specifically would you like to know?
I'm going to cover domain names and trademarks,
but what specifically would you like to know?
Sure, and I don't want to steal too much time
from the group here,
but I'm somewhat of a amateur domainer, if you will.
I own a bunch of names,
like 2,000 domain names that I have in an account.
I've been purchasing them for many, many years.
Whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa.
2,000?
Yeah.
2,000?
I do.
That is very well done, my friend.
All right, go ahead.
Thanks.
So I'd like to maximize the value of them if possible,
but I'm obviously not using them in commerce,
and they're not set up as businesses.
Obviously, most of them, I have a couple of businesses going,
but I'd like to,
is it possible for me to apply
for any type of trademark protection
on those names that aren't being used?
It was really helpful and informative
when you mentioned the intent to use.
I don't know if I can use that
for those domain names while they're sitting there,
because I'm worried that I spend money on these domains,
and then somebody else goes and starts a business
under one of those names,
and then I kind of lose out.
Yeah, so I'm going to close on this,
because this is a really detailed thing.
So thanks, John.
I'm going to answer that question for you.
Thank you.
All right, so, all right,
let me break this down for all of you.
There's multiple parts to this.
First of all,
if you're actually dealing with domain names,
and you're going to deal with trademarks,
let me explain to you the sequence
that you should use first,
and then I'm going to answer John's question.
So what do I mean by sequence?
There are trademark searches that you do.
Then there are domain name searches that you do.
Then there's buying domain names.
Then there's securing the trademark, right?
Those are four different things.
Can you guys see how that's four different things?
Some of you look confused, so I'll do that again.
Trademark search,
domain name search,
domain name filing,
like getting the registration,
and trademark filing.
You see how those are four things now?
All right, those are four separate things.
The sequence that you should be using
is you should go onto the USPTO website
or wherever you're going to do a trademark search,
get a trademark search done first
for the name that you want to use, okay?
And see if it's available,
because if it's not available,
then don't even bother with anything else.
After you've confirmed that it's available,
then you go to the domain name registrar
and you do a search.
Now, why didn't I say do the domain name search first?
The reason why is because a number of them
actually have an engine
that when they see an increased desire
to have a specific domain name,
the cost will go up.
All right, so if you start searching,
and I've seen this on a number of different platforms,
they say they don't do this,
but they do it because I've actually experienced it.
You go and you search for a domain name
and you're like,
oh, I'm gonna use like, you know,
Let's say Fest Chef, do you do that search?
Like, oh, it's available, great.
You disappear, two days later, you come back
and it's $295.
When it was 8.95, like $8.95.
Now all of a sudden the cost went up.
I'm sorry, there's not that many people out there
that are interested in the name Fest Chef.
How in the world did the cost just go up?
It's because they see that there's an interest,
so their engine calculates that
and then increase the cost.
So what I would do is I would do the trademark search first.
You see it's kind of clear, great.
Then go do your domain name search.
You see it's clear, buy the domain name.
All right, spend your 8.95 on Namecheap
or wherever you're gonna pick it up.
Now that you've purchased it, now you go back
and you can file your trademark application, okay?
Now, why didn't I say to actually file
your trademark application first
and then go and get your domain name registered?
Because there are individuals that make a business
of just watching when new trademark applications are filed.
You can actually do a search for trademark.
Man, I'm probably gonna give somebody
a business idea right now.
I probably shouldn't even go into this, right, Ray?
All right, look guys.
I don't know, just so you guys haven't figured it out.
Peter, don't you still have it on you?
I'm just gonna tell you, don't do this, guys.
It's just a crummy way to make a living,
but there's good money in it.
I'm just saying it's kind of crummy,
but this is what they do.
They actually do a search.
I know I probably shouldn't even talk about it,
but all right, they do a search on the USPTO website
for new trademark applications that were registered that day.
Then they go to a domain name registrar
and they buy the domain name for the exact same trademark.
They just add a .com.
Then they reach out to the applicant
for the trademark application.
They send them an email and they say,
we've noticed that you recently filed
a trademark application for blah, blah, blah.
You may be interested in blah, blah, blah.com.
It's available for $595 if you'd like to purchase it.
Ka-ching.
I mean, it's a very simple business plan.
It's not great.
I mean, I wouldn't do it,
but it's a business plan and people do that.
So that's why I'm saying to you,
don't go and do your trademark search,
realize, oh, it is available,
and then go ahead and file a trademark application
and then go to a domain name thing
because you may find out that it's not available.
All right, so I would use that sequence.
Trademark search, domain name search,
available by domain name, go back, file trademark.
Because the chances of somebody spending the $250
or $350 to file a new trademark application
for your domain name is a lot lower
than somebody spending $8.95
to get a domain name for your trademark.
You see?
These are kind of the little inside scoops
that I'm giving you.
So now, does that help?
Just curious, does that help to understand that sequence?
Yeah?
All right, good.
All right, so now, to go back to John's situation,
I've got a bunch of domain names.
Should I file an intent to use application?
Yeah, you can.
If you've got 2,000 domain names,
I wouldn't be filing 2,000.
Obviously, John alluded to,
I wouldn't file 2,000 trademark applications
because that's going to be very costly.
But if there are certain ones that are falling
under a specific business plan
and you want to sell them as a package,
like here's a domain name
plus a trademark application that's already filed.
I'm going to sell you this as a package.
That's a pretty nice package.
For some of you that are actually dealing
with the area of branding,
this is an area, one of my daughters is in branding.
This is one of the things I've taught her how to do.
She was 16 years old when I taught her
how to do trademark searches
for logos and other things she was creating.
And then she creates packages.
So now you do logo plus trademark application,
one solid package, boom.
Whole new brand at 17 years old.
I'm telling you, these are different business plans
that you can use.
Guys, if you have questions,
we'll go through the questions in VIP.
I just want to let you know.
I just wanted to see who asked that question
on the domain names.
So if there are certain domain names
that are important to you,
like let's say it's Just Do It, right?
Obviously you're not going to use that.
But if Just Do It wasn't registered
and you had justdoit.com,
you could file a trademark application for Just Do It
for sneakers in that international class.
File it as an intent to use application under
secondhand.com.
Section 1B, now you've got an intent
to use application file,
plus you already own the domain name.
Nice and clean package, okay?
All right.
813.
You guys wanna stop there
or do you want me to cover one more thing?
One more thing?
All right, I'll cover one more thing.
All right.
Larissa, what's up?
Well, I think we usually go into
why you don't stream into Facebook,
because people are asking about the links
for replays and stuff.
I can cover that now, yeah, sure.
All right, so on day three,
we're gonna cover copyright.
We're gonna hit it hard.
We're gonna cover AI.
I was actually speaking to, today,
I was texting with Christina Cashtenova.
I don't know if you guys know who she is.
She's the one who wrote that comic book,
Aria of the Dawn.
Is it Raya?
It starts with an R.
Aria of the Dawn?
Yeah, it's something of the Dawn,
but in any case,
she filed a trademark application.
Not a trademark application,
filed a copyright application,
and she was able to get the registration for the words,
but not for the images,
because the images were created using MidJourney.
And so I was actually touching base with her today.
We were texting back and forth on something.
So I was seeing if she was available on Wednesday.
I don't think, she said she's gonna be working,
so I don't think she'll be able to join you,
but if she can join us, she'll stop by, she said.
All right, so why don't I
go and streamline right into Facebook?
Facebook, for those of you
who have not read the terms and conditions,
I would read the terms and conditions
if you're live streaming into Facebook.
According to the terms and conditions,
you're giving them legal right to the content.
They get a non-exclusive license.
They can reproduce, copy,
use it for multiple different purposes.
Anything that you live stream into your Facebook group.
That's why I do not live stream into Facebook.
I've never live streamed into Facebook
because I own the copyright to my own videos.
For those of you that are in a challenge,
you get the challenge videos for 30 days,
and then if you're in VIP, you get them for 90 days.
And so you'll get a temporary license
to be able to review those,
but you can't make copies either.
Those are actually covered under copyright law,
which we'll cover on day three, okay?
So that's why I don't live stream in there.
So I think I'll cover one more thing on trademarks
and we'll stop here.
So a lot of people ask questions like,
what about adding an S or using an ED?
Like, can you do that?
Like, can I take somebody else's
federally registered trademark,
add an S or an ED or like add a word before it
and claim that it's different?
No.
No, you can't.
All right, think of it this way.
Microsoft owns the name Microsoft.
If you came up with the name Microsoft Flame,
you're gonna get sued.
If you're using it for software.
Just because you add a word to somebody else's trademark
does not mean that you don't infringe their trademark.
Okay, so just adding a word does not do it.
Now, what if it's in a completely different
international class?
Like completely different.
So let's say TJ over here is using the name Microsoft,
but he's using it for like a florist shop.
What in the world does that have to do with software?
Nothing, right?
I mean, they're not in any way, shape or form related.
Now, the problem is Microsoft is such a famous trademark
that I would stay far away from any famous trademark period
because I've represented a number of clients
against like McDonald's, against other big name companies.
The second that they see the name McAnything, they sue you.
So if the reason why you're using a certain name
is because it's famous, but you think,
well, I'll just use it in another
for a different good or service
that's not even related to what the big company
is using it for, that's a bad idea.
Don't do that, don't do that.
Because you're gonna end up spending time and money
on some kind of attorney to get you out of trouble.
And I'd much rather you don't, okay?
All right, and with that, I'm gonna stop there.
Tomorrow, we're gonna dig into trademarks more.
All right, we're gonna do live trademark search and VIP.
We're gonna do an actual trademark application
and we're gonna cover a lot of other things.
We'll have some questions.
answers in VIP. And on Wednesday, we're going to dig
into copyrights in a lot of detail. All right. So for those
of you that are authors, painters, writing books, you
have websites, you have funnels, any any kind of content, you're
going to want to be there on Thursday, because that's what
we're going to come jump into that. Okay. Alright, so with
that, that was day one. We've covered a lot of stuff already,
guys, like a lot of stuff already. So get well rested.
Tomorrow, we're going to dig deep on day two. If you have
questions on the offer, let me know. I'm happy to answer any
questions. You're going to see during these next five days that
there's a lot of different things that you have questions
on. That's the specifically why we actually provide that offer.
As you're implementing things in your business, you can ask
questions, you can interact. Todd was here. Todd's still
here. Todd's actually in Todd, are you there?
Got to unmute you. unmute.
Oops, Todd.
What's up, buddy? How are you? I'm good. How are you? I'm good.
It's good to see you. It's good to see you. So Todd, you're
actually in the foundations, you're in the protection portal,
you actually do all that stuff. So maybe you take one minute and
just let people know what your experience has been so they
understand what it's about.
Yeah, absolutely. Absolutely. It's your repository. It's your
body of knowledge that you need to have in place even before you
start your LLC or your nonprofit, we file nonprofit
corporations. You need to have all of this in place. And that's
just a wealth of knowledge. And you'll be able to, to get what
you need much more quickly than trying to book a call even with
Peter, and you can get your homework done. So and then you
can get ready for Peter's help once you need to file it
federally. But yeah, go in there, get the information, get
yourself ready, and, and then get yourself set up.
It's good. Yeah, yeah. I love having you there, man. So Todd,
actually, you can take one second, say what you do real
fast before we close with the ministry stuff that you do.
Yeah, absolutely. On our nonprofit side, we are a
registered agent. And we file nonprofit faith based
organizations as a religious nonprofit corporation. And we
help people get that set up under an alternative to the 501
c three, we there's over 20 codes in the IRS code for
nonprofits, we file people as a 508 c one a, and we're destiny
508. If you need help, give us a call.
There you go. Yeah, and Todd will be around. So you guys can
ping him if you ever have a question. So I with that, I'm
going to jump off. And I will see you guys in VIP at 830. Day
one, we always end up running late. It's just because we have
to cover the administrative stuff. So I'll see you guys over
there. If you have any questions on VIP, you can ask Larissa and
Ray, they'll be here. I'm going to go prep for that. The other
thing with VIP is you can actually email me questions. So
I can actually look at your questions and cover specific
subject matter in VIP, which ends up helping you out a lot.
Okay. All right. I'll catch you guys later. Take care guys.