You know, study show, it takes seven times hearing something for it to begin to be part
of your long term memory.
So any I think I think if you're okay, I want to use that quote and tell my wife that when
she has to repeat the same thing to me over and over.
I just want her to know that well, honey, Larissa said that it takes at least seven
times for me to fully comprehend what you're saying.
So if I don't respond the first time, it's not my fault.
I think that's a great response.
So thank thank you for that excuse.
This this day has become, you know, quite frankly, this was a really good investment
on my time already, just because I now have that that answer.
So hey, everybody, how you doing?
It's good to see you guys on a Thursday night.
You guys could be doing a lot of stuff instead, but you guys are investing in yourselves.
So I just want to applaud you guys.
You know, that's why I keep coming back here, because I'm seeing entrepreneurs, people that
are running businesses, investing in themselves.
And so I want to make sure you guys do well.
Something that Andrews alluded to, he mentioned that he comes back, just so you guys know,
for those of you that are actually going to be taking the foundations and IP package,
you don't have to pay to come back just so you know, you're not going to be paying ninety
five dollars every time you show up when we run the challenge.
It's included.
So you get a full year of being able to come back in without having to pay again.
All right.
I just want to make sure you guys understand that.
So that's where you see some of the alums will stop by is because it's already included
and they can just come back and get a refresher at no cost.
Today we are jumping into copyrights and we're jumping deep in the copyrights.
Ray, are you are you there to see your cameras off?
Yes, I'm here.
That's because I'm trying to grab coffee so I can keep up with everybody today.
OK.
Do you want.
All right.
In five minutes, I want to run the thing we just talked about.
OK, sure.
I'm here whenever you're ready.
OK, cool.
All right.
Yeah.
I want to start giving away prizes, guys, because we haven't given away any prizes yet.
So I want to start giving some of them away.
I think we'll give away two of them today, give away the electronic business card and
give away one of the Amazon gift cards.
OK, so we'll give two of them.
The only way you get these prizes is you actually have to be here at the time.
So you guys are really fortunate you're actually in a room.
And so let me today we're going to jump deep in the copyrights now.
I did.
I want to show you something real quick, because I did a presentation with the New Hampshire
State Bar.
I'm going to show you that I'm not making this up.
This was actually the slide deck here that was by my law firm presenting on the New Hampshire
State Bar, jumping into detail on artificial intelligence and A.I.
Now, there is some crossover between copyright law, trademark law and A.I.
I'm going to throw in some training for you guys today in that area, on top of the normal
copyright training that I do, just because I know how many people here are using chat
GPT or otter A.I. or Jasper or, you know, yeah.
So people are using some of these different things.
There's also mid journey and there's so many others.
Guys, there's like new A.I.
platforms coming out like every week in case you didn't know.
OK, but you have to know how to use these things.
And the copyright law specifically, there's some issues in copyright law that I'm going
to go over today so that you can understand this stuff, because I don't want you guys
to end up losing stuff that's really important to your company or believing that you can
own what's produced if you can't own what's produced.
That's a big one.
I've had people believe that they actually can use and and can file a copyright
application for something that was created out of chat GPT and they couldn't.
Big problem.
All right. So I'm going to show you how to bypass some of that stuff.
So we got a good amount to cover.
I would say today is pump day, meaning that today we really will cover a good amount in
copyright and then it gets easier, it gets slower and it gets easier.
All right. So you'll see it just it becomes a lot easier.
Copyrights can be a little be a little deep, but I want to make sure you understand it.
So let's jump in.
Actually, before I jump in, how many of you have learned at least one thing through the
trademark training?
All right, so that's pretty much everybody.
All right, good. The reason why this is really important is because.
Trademarks is one area that most people believe they already understand, but they don't
they either don't understand that their intent to use applications or they don't know
that common law legal rights exist or, you know, they.
they don't know the sequence for purchasing a domain name or trademark application. They don't
understand all that. So I want to make sure you guys got that real clearly. Now let's jump into
copyrights. The definition of copyrights is kind of weird. I'm going to read it to you
so that you hear what the statute says and then I'm going to explain it to you to make it just
basic. And that's part of why you're here is that you've got somebody who has a lot of experience
in this area who really wants, who actually, I don't know if you guys actually know this,
I left my law firm where I had been. I started the patent law practice there for 17 years ago.
I started it there. For 10 years, we were the number one IP group in our state. And I stepped
down from there. I had been the head of the IP group for 10 years. I think every year that we
were a number one IP group. And I stepped down. And one of the reasons why I stepped down was
because I wanted to be able to do this with all of you. I want to spend time with you and train you
so that you guys can succeed. Because what I was finding is that a lot of people that were coming
to me were in trouble. And I thought, my gosh, if they only had a good understanding of some of the
basics and somebody to guide them along, they wouldn't be spending $20,000 in me getting them
out of trouble. And so I actually stepped down from my position as the head of the IP
department from the patent law group that I created, well, God created. And for 10 years,
we were the number one IP group. They were like, why are you stepping down? That doesn't make any
sense. You don't step down when you're at the top. That just doesn't make sense, right? Unless
you're in baseball, I guess. But anyways, so I did that because I wanted to train you guys.
So but one of the things that I try to specialize is making things simple. So I'm going to show you
what I mean by making things simple. This is the definition, the legal definition for copyrights.
It says, the statute says that it provides a right to original works of authorship fixed in
any tangible medium of expression known or later developed from which they can be perceived,
reproduced, or otherwise communicated either directly or with the aid of a machine or device.
All right, so everybody understands that now, right? You got it? I mean, that was very clear.
That was as clear as mud for me. So, you know, so basically, all it really is saying is that
you've got something that's original. It's not a copy. Okay? It's going to be fixed, meaning that
you're going to either record it, or draw it, or sculpt it, or type it, but it has to be fixed.
It can't just be in your brain. It can't just be an idea, right? It needs to actually be fixed.
It has to be either on paper or on computer or recorded, whatever it is, but it has to be fixed.
And you need to be the author. That's really it. I mean, all those other words are really so that
we can make a lot of money, right? We just throw a lot of legal language in there, but really,
it just means you're the author, it's new, and it's fixed. That's really what it breaks down to.
Okay? Now, there's a lot of things that can be protected under copyright law, like a lot
of things. I'm going to go through some of these, but I want to show you a website that you should
all be very familiar with. This should be one that you visit on your own.
And I'm going to drink a little water.
This should be a site that you visit on your own. It's copyright.gov.
Okay? I'm going to show you what it looks like before we jump in. So, you can pull it up
and look at it, see what it looks like. That's what the website looks like, copyright.gov. Okay?
On this site, you can look up a lot of different things. You can actually look under registration.
Under registration, you can see different types of works that we're going to talk about,
literary works, performing arts, visual, digital, motion pictures, photographs. We're going to talk
about all these. But you can actually look them all up, and you can just click on the button and
read about them. Like, what's a literary work? There it is. It explains what it is. You want to
watch a video on it. You click on the video. It gives you a tutorial on what they are. Really
simple stuff that most people do not realize actually exists. Okay? So, you
Use this tool.
Go on the, as a matter of fact, as a homework assignment, everybody go to copyright.gov.
All right, I just want to make sure everybody becomes familiar with this
because it's a very simple, simple tool to use.
And I want to make sure you take advantage of it.
All right, so what can be protected by copyright?
Ashley, right in the chat, what do you believe, what are some of the things
that you believe are protectable under copyright law?
Just type a few of them in the chat.
Let's see what you guys come up with.
Art, music, yeah, that's good.
Art, music, websites, manuscripts, books.
Yeah, very good.
Training modules, yes.
Oh, my gosh, Pat, that's a big one.
How many people are coaches here?
Just by a show of hands.
Yeah, guys, if you're coaches, your materials are very important to you.
That's what gives you the competitive edge.
That's why people come to you.
Don't forget that you would want to have a copyright on your training materials, right?
So if you have manuals, if you have modules, if you have software, if you have apps,
if you have booklets, e-books, whatever, you automatically have legal rights
under copyright law, which we're going to talk about in a second.
Even though you didn't file anything, you have legal rights already.
Now, if you want to sue somebody, at that point, you have to actually file
for federal registration if you want to be able to, you know, basically sue somebody.
But separate from that, you know, we'll talk in more detail about it.
But for all of you that are coaches, your materials are protectable.
I've heard a lot of people say, well, what do I do?
People are stealing my materials.
Get a copyright.
Put your copyright notice on your materials.
When you distribute them, make sure it's on every single page, your copyright notice, all right?
You don't have to have it on every page, but I would put it there
because if somebody grabs page number three, you want your notice
on the material so people don't copy it, okay?
I had a client created websites for dentists, and what happened was he wasn't my client yet,
reached out to me, said, hey, I want to sue some people
because they've been using my materials.
And I said, well, what do you mean?
He says, well, I have a website.
On the website, I have a description.
It's made for dentists, and it has a description of a number of different processes
that are used by dentists, and I make websites for dentists.
But people who are dentists are coming, grabbing my content,
and then creating their own website, and they're paying me nothing.
So I said, well, why don't we send them a cease and desist letter?
Why don't we file a copyright application?
By the way, it only costs $65.
That's it, $65.
That's cheap.
When it comes to, like, the government, that's cheap, okay?
So for $65, we filed a copyright application, got a registration,
sent cease and desist letters to everybody who was copying his website.
Every one of them stopped.
But in the cease and desist letter, we also asked for $2,500 to cover legal fees,
and, like, the majority of them paid it.
A lot of them came back and kind of pleaded with him, saying, I can't afford $2,500.
Will you please not sue me?
Blah, blah, blah, and he let them go.
But in any case, that's just using copyrights, all right?
So what can be protected?
You have literary works, like books, manuals, websites.
You have musical works.
You have dramatic works, like plays, movies.
You have pantomimes, you know, this thing, like that.
That was pantomimes, right?
Choreography is protectable.
You also have pictures, sculptures, NFTs, non-fungible tokens.
You know, the graphical artwork, all protectable under copyright law.
As a matter of fact, how many people here deal with NFTs or know about NFTs?
All right, a few of you.
All right, something for you to keep in mind.
That NFT was originally created by an artist, right?
The artist has legal rights under copyright law.
But on top of that, the original artwork then became a computer rendered image.
If it started out as a hand-drawn image, the original artist had rights under copyright law.
Then somebody created a computer rendered image, right?
Whoever created that computer rendered image, if they didn't have the permission of the original artist, they committed copyright infringement.
A lot of people don't know that.
Then the party who actually created the computer rendered image will go.
Oh, and turn that thing into an NFT.
If a company comes along and purchases a computer rendered
image and changes something into an NFT
and then uploads that into OpenSea to sell it,
they committed copyright infringement
from the original artist.
So you got to make sure that the chain is clean.
The original artist to the one who
does the computer generated image to the one who
turns it into an NFT, and then you upload that into OpenSea
or whatever other forum there is,
you got to make sure that that entire sequence,
you're honoring the rights under copyright law.
If you're not, you can actually get
sued for copyright infringement for selling an NFT
that you never had legal rights to.
Ray, you're raising your hand.
Yeah, I have a great question here.
When you mentioned copyrights are fixed,
they're asking how are pantomimes and choreography
considered fixed to have copyrights?
Recordings of them.
So think of who was that guy who was really famous?
The guy with the little mustache who was like.
Charlie Chaplin.
Yeah, Charlie Chaplin, right?
He used to do that all the time, right?
And a lot of those works are recorded.
And so those are actually, the recorded works
are actually protected.
But then any of the choreography itself,
what's her name?
Paul Abdul, she's a big time choreographer.
All of her work protected in the copyright law, right?
Well, pantomime is just another form
essentially of choreography.
It's just in acting, okay?
So that's protectable as well.
All right, sound recordings are protectable.
Architectural works.
One of my daughters is an architecture student.
All protectable.
Motion pictures.
So if you go on TikTok,
like I just kind of talk about the legal stuff,
then I show you the real life application, right?
If you go on TikTok,
TikTok is probably one of the biggest violations,
violators of copyright law that exists in the world, right?
Like you go live, you sing a song,
and the audio is there,
but then separate from the audio that's playing,
there's you moving, right?
And then what happens?
You have the option to grab the audio
and put it onto your own video, right?
Or you can grab the video
and then create a dual screen with their video
and your video and talk about the other video.
That's all copyright infringement.
But all of you have successfully
given away your legal rights
when you signed up for TikTok.
It's all in the terms and conditions.
Read that thing, right?
But at the same time, it's a lot of fun.
So you just kind of balance things.
And this is kind of a really important message
please understand this,
is that while you're learning these legal issues,
sometimes you're just going to make a business decision
and you're not going to care about the legal issue, okay?
That's part of being an effective business owner.
I'm not saying go out there
and infringe patents and trademarks
and do things bad.
And I'm just saying,
you're doing a good business assessment.
And in the business assessment,
you're analyzing what are the potential damages
and the potential profits.
And you're not intentionally doing things wrong
because you can get sued for willful infringement,
which would be really painful,
but you're kind of analyzing this all as a business, okay?
Now, what kind of legal rights do you get
as a copyright owner?
That's the next question.
Okay, this is a big deal.
Number one, you get to reproduce the work.
So if you create a painting,
like right behind me, right there,
right there, right?
There's a painting, right?
If I take a photocopy,
if I take a picture of that right now
and I upload it and I sell it,
that's copyright infringement
because I don't have the right to make a copy, okay?
There's a really well-known artist.
Her name's Lynn Lanesky.
She's in the 100X community.
I have a number of her works
because I love her work
and I hope she's watching this video at some point.
Love her work.
You're amazing, Lynn.
But here's the thing
is that she'll go to these conferences,
create the paintings.
Other people come up and take photographs of them
or use their cell phones
because nobody actually does this anymore.
I don't even know why I did this.
Does anybody actually do this anymore?
It's all this.
This is how everybody takes pictures now.
Nobody does this.
Anyways, I'm dating myself.
So everybody comes over and like,
and they're taking pictures of the thing, right?
What do you see next?
The next day, it's all over Facebook
and then people are taking that Facebook image
and they're saving it
and they're going to the corner store
and they're turning it.
it into like a 12 by 18, and they're
putting it on their wall.
That's copyright infringement.
The only one who has the legal right to make a copy
is the original owner, the original creator of the work.
You also, as a copyright owner, can make derivative works.
What's a derivative work?
A derivative work is one that is related to the original work.
So does everybody here remember the Mona Lisa, the painting,
the Mona Lisa?
Yeah?
OK, so does anybody know what's in the background
of the Mona Lisa?
Yeah, nobody.
Oh, get out of here.
Michelle, you actually know?
All right, you got to unmute.
You got to unmute.
No, I do know there's like the, there's
a little hills that are right there.
Yes.
Behind her face.
Yes, very good.
Yeah, that's very good.
That's right.
Well done, well done.
All right, Michelle gets a $50, I mean, I'm just impressed.
Michelle gets a $50 Amazon card, all right?
And get the wheel ready.
In one minute, I want to give away the electronic business
card.
So we're going to send Michelle, we're
going to give you a $50 Amazon gift card,
because you're literally the first person ever
in a year of running this challenge that
has ever gotten that right.
Nobody ever gets that right.
So that's pretty good.
But here's the thing is that in the Mona Lisa,
let's say you decide to give her a mustache.
That's a derivative.
It's a modification to the original, OK?
Now, derivatives, I'll keep it there.
I won't go a lot deeper, because I don't want to make things
really confusing.
But the point is that there's an original work,
any modification to that work may
be argued to be a derivative.
If it's a derivative, the only one who can make a derivative
is the original copyright owner.
So you can't take the painting and add
like seagulls in the background and say,
oh, it's my own copyright.
You can't do that.
All right?
You can get sued for that.
That's copyright infringement, because the only one
who can make a derivative is the original copyright owner.
Now, making copies, not only reproducing it,
but making copies and giving it to others,
only the copyright owner can do that.
If it's like a musical or a play or a pantomime,
only the copyright owner can perform it.
Nobody else can perform it, all right?
The only one who can publicly display the work
is the original copyright owner, all right?
And in sound recordings, the only one
who can actually publicly play the audio
for some kind of financial gain is the actual copyright owner.
Nobody else.
What do I mean by that?
You ever notice how when you go into a bar
or you go into a restaurant, they're
playing music in the background?
That music that's playing, they need a license to play that.
Most of them are paying BMI, or they're
paying another big company that's
a music company that owns all the licenses to the music.
They pay them a royalty every single month or every year
so they can play that music.
They can't just randomly say, I listened to this music.
I'm just going to play it.
Anytime you're playing it out loud,
you actually need to get a license, all right?
And that right only belongs to the copyright owner.
Now, this is where people make a lot of mistakes.
So I'm going to put this in the chat for you
so nobody will make this actual mistake.
If you go, let's see, I'm going to copy this.
Let me paste it in the chat.
This that I'm pasting right now is the proper format
for a copyright notice.
I mean, forget about the dot there.
I don't know why the dot showed up.
But it's the copyright symbol, the year, and then the owner.
That is the notice.
What you don't do is copyright symbol,
and then write the word copyright,
and then put the date, and then put the owner.
Because essentially what you're saying is copyright, copyright,
then the year and the owner.
And so anybody who understands the law at all
is going to laugh at you if you do that.
So don't do that.
You can either say copyright or use a circle C.
Don't do both, OK?
And what some people do at the end
is they write all rights reserved.
You don't need to do that.
All your rights are reserved automatically.
But if you want to do it, you can do it.
I actually say it on a number of my videos
just to scare people away because I
don't want to spend my time litigating against people
needlessly.
That's a copyright notice.
Now, the entity that is listed at the end,
this is really important, that is the one
that you want to own.
the copyright. Now, where my VIP is just by a show of hands, raise your hand. All right.
So that's a lot of you guys that are VIP. One of the things we talked about a VIP was
ownership rights, right? This is a really big deal because if you're filing for intellectual
property, you actually can get a tax write off. Okay, there's a write off. It's a business
expense. But if you don't have it in the name of your company, then good luck with
the expense. It has to actually be in the name of your company. All right. So if you're
spending, let's say $65 to get a registration for your website, and you want to get a write
off, then put it in the name of the company. If you put it in your own name. So if it says
at the end, it is copyright 1996, Peter Nieves, I'm not getting a write off. If it says 80,
challenges, I'm getting a write off. You see the difference. But the other thing to
keep in mind is that you want to make sure when it comes to determining if you want it
in your name or in a company's name, you also look at liability. If it's in your name, and
it infringes upon somebody else's work, there's a higher chance that somebody's going to look
at that and say, Oh, it's actually in. I don't want to use anybody's name here. So let's
say Greg, there's no Greg here, right? Good. It's in Greg's name. Let me sue Greg. Right?
The reason why you created an LLC, or whatever other form of company that you created was
to make sure you don't get sued personally. So for that reason, if you actually if you're
gonna if you're going to have legal rights to any of the intellectual property, and you're
going to put in the name of a company, you're going to have a higher chance of you not being
personally liable. So your your copyright notice should say copyright 1996 AD challenges,
not Peter Nieves. Does that make sense? It's a really simple thing. But these little things
result in litigation. So I want to make sure you understand these things like these are
business tips that'll that will save you tons. And I mean, tons of money. Okay. So let me
look, let me show you one other thing in this area. Before I show you the AI material, let
me show you one more thing. Okay, let's go into books. How many authors are here? We
have a we have one only one author. Oh, we have a few. Okay, we have a few. Okay. All
right. The books that you're creating are protectable under copyright law, right? But
what you have to be careful of is when you're negotiating with your publishers. Make sure
you negotiate who actually maintains the copyright. Some of them are actually asking you to assign
all right title and interest right in the chat. The following words. Oh, yeah. Right.
Thanks. That always happens to me. I start talking and I forget I forget about the wheel
Yeah. So 30 seconds. All right. Give me 30 seconds and then we'll do it. All right. So type
in the chat what I'm typing in here. Right. Title and interest. Okay. Right. Title and
interest. Remember those three words. Right. Title and interest. This is really important
to remember this. I mean, you may be thinking, well, who cares? Those three things are the
things you want to be giving away or obtaining when it comes to your legal rights to your
to your trademarks, your copyrights, your patents, whatever it is. If you're buying
something by make sure in the agreement, it says that they've hereby assign all right
title and interest to you. If you're selling something, you're selling all right title
and interest. All right. Those three words are really, really valuable because they have
a lot of strength in a court of law. So just remember those three words. It'll help you
out a lot. So with your books, if you're going to be publishing with some kind of publisher.
Determine whether or not they're going to make you assign all right title and interest
of your book to the publisher. Why did I say that? Somebody tell me why that's important.
Just raise your virtual hand or your real hand and I'll unmute you. Why do you think it's
important to know whether you're giving all right title and interest to the publisher?
Is that sorry? I just got unmuted. But is that because of revisions?
Revisions are one thing. What else? Additions. Additions. Yep. Revisions, additions.
um derivatives new books next series you're giving if you give all right title and interest
to to your publisher that's usually called an assignment assignment of all right title and
interest okay if you assign all right title and interest for your book over to a publisher
you just gave away the right to make derivatives you gave away the right to make revisions you gave
away the right to do a series like you gave it away so if your publisher is asking you for an
assignment they should be paying you a lot more a lot more there's there's really no real reason
for them to get all right title and interest what they should get instead if they really need
something something like a non-exclusive license to make copies to do modifications but they
shouldn't own it outright you should maintain ownership if you can okay that's how you make
money in this industry you don't make money by giving things away you make money by maintaining
ownership and licensing to other people licensing is where you make money not just giving things
away okay all right and with that let's go to ray carter who's been patiently waiting uh let's
let's look at see who we're gonna give the electronic business card to and let me show
you guys what i'm actually giving you guys um there is here's my wallet here in my wallet if
you just pull this little thing here out pops a credit card it's not really a credit card it's
actually called an electronic business card okay what you do with an electronic business card is
you just tap it on a cell phone and all of your information pops up you no longer have to like
type in peter nieves 603 blah blah blah phone number email address nothing you just go
tap everything all your information goes right onto their cell phones
okay we're going to give away one right now so if you can share your screen
remember you have to be here live today in order to win this
i don't think that's john
dave is dave here
is dave here i don't think so
larissa are you able to see dave uh he was earlier
is he here i'm not seeing him in the list anymore i don't see him oh
yeah that's a bummer i think i did see him earlier too
susan she's not here today either susan's not here either oh no they're getting better
they are they're getting better you remember we did this once and it went like eight or nine times
yes it was so funny it was kind of hilarious
christiana christiane christiana nope nope we're just gonna have a lot of confetti
we're just gonna have a lot of confetti to clean up after this yeah no kidding and each of those
names is removed as we do this right yeah add those to the cookies on my computer or it's a real
mess my show nope oh man you know what's so funny is copyright yeah we're at four copyright day is
like the biggest like meatiest day and and not a lot of people are able to make today that's
say carol nope
keep going that's five that's five i know it's lagging a second for me to
to turn it off between bear with me we're gonna see if it actually beats the record of eight
martha yeah martha didn't register with the last name no
all right all right
we're gonna like three we might have to resort to a uh a question
no i think we broke the record that's eight no we're at equal we equal right
you know what's funny is everyone's gonna watch this replay and be like oh yeah they're gonna
be pretty upset i i usually get a lot of text messages if somebody doesn't get the award
tanya nope
all right we just broke the record we just broke
all right go ahead it's gonna be lucky 11 you see the names are getting bigger yeah pat
pat rebecca rebecca nope
Keep going.
If we get to 20, I'm quitting.
Just kidding.
That'd be kind of cool.
Never.
Shelly.
Congratulations for yesterday.
Shelly won.
Awesome.
Shelly wins.
Yay.
That was like the longest wait for you, Shelly.
That was definitely a buildup there.
That's too funny.
All right, cool.
So we got that.
Congratulations.
What is this?
Congrats.
Hello, Tony is here.
Tony.
I see from Tanya.
Tanya says Tony is here.
Tony didn't win, did he?
I don't think it said Anthony.
Maybe Tanya forgot the A in her name.
Tanya?
Is that supposed to be Tanya?
I don't know.
All right, well, let's keep going.
I get this base winner later.
All right.
So, hi.
Were you one of the winners?
I can't hear you.
If it is, then I'll just give away to them. I don't care. It's not that big of a deal to me.
Yeah, I don't see her name on the wheel currently so she must have.
She must have been taken off.
Okay, so she would have figured out separate let me keep going on the copyright stuff and then we can, I'll take care of it later. Alright, so let me go into the AI side of this because there's a lot, there's a lot of issues on this and I just want to make sure you guys
are aware of some of them. We're going to jump, we're going to do more copyright tomorrow, but let me at least share some stuff so I'm going to share my screen with you.
Here, there we go. Okay.
All right.
This is a presentation that I did in front of the state bar. A few months ago.
There's a lot of different platforms that are out there that have artificial intelligence.
Okay.
What I was focusing on really is what's created by the artificial intelligence. So I'm just going to cover for you the the copyright issues associated with artificial intelligence.
So some of the programs are like mid journey you'll see mid journey there. A lot of people know that.
A lot of people know that. AutoAI is actually really cool. What it does is it'll take your videos, it'll transcribe them for you and then it'll create a summary for you.
You can then take that summary and upload that summary into ChatGPT and ask it to create like a bullet list of the most important issues with a certain tone.
You can do all sorts of incredible things with it. Just remember that you don't want to put confidential stuff into these platforms because a lot of these platforms don't maintain confidentiality.
So you can lose certain stuff here. So I'm just going to go straight down to some of the more important issues here.
All right.
This is ChatGPT. How many people here use ChatGPT?
I know I do. A few people do. Okay.
All right. Here's the thing. Remember with ChatGPT.
Now, they said that they're going to change this.
But as of right now, they gather information from a number of sources.
One is the account information that you give. Another one is the information that you type in right through what are called prompts.
And another one is it pulls data from your device, like your IP address, which is your location essentially.
They can do all sorts of stuff like that to figure out.
Like your IP address is actually telling you, you know, it can either work through the server that you're located, that you're connected to, or there's other ways that you can use IP addresses.
But in any case, we'll just say it's a location for now to keep it simple.
I don't want to make it too technical for you guys.
So, the first thing is the stuff that you're typing in, ChatGPT is now using that to either become smarter or to create like good results for you.
Like it's but it's using what you enter.
So, why does this even matter? Okay.
Well, like who cares?
Samsung actually had a big problem where there were three engineers.
The engineers uploaded, in one case, an engineer uploaded source code that had some problems with it within the company so that the source code could be fixed.
But the problem was that that source code was confidential.
Well, now that they've uploaded the confidential source code into ChatGPT, it's no longer confidential.
So, Samsung lost all legal rights to trade secrets associated with that code the second they did that.
This is why you got to be careful. Don't upload anything that is confidential.
Okay, so if there's anything that is potentially a trade secret or you know, highly confidential
Don't don't upload it. I'm not gonna go into the patent stuff. It'd be a little too complex for you guys
But I want to show you a few different things here
Alright next part look at the terms and conditions of these of these platforms that you're using
some of them actually say like mid journey actually says that
Any of the artwork that you create out of it
You don't have rights under you don't have commercial rights to use that unless you pay a
Certain amount of money as a member. What does that mean?
So let's let's assume that you use mid journey to create like a logo or some kind of image
And you want to use that image for your company?
Okay
According to mid journeys terms and conditions
You don't have a legal right to do that unless you pay for the premium level in which case they give you a license
to use that in a commercial environment
Commercial environment meaning to make sales in the marketplace for business purposes
okay, so just be careful look at the terms and conditions for any of those AI platforms that you're using and
Make sure that that it's okay
For you to actually take the results and use them the bigger issue here honestly is that
The copyright office has come out and said that if you use AI to create something you cannot get a copyright on it
That's what they said
There was a really big big case. It was called Zarya of the dawn
Christina
Castanova was an artist. She created a or she's still an artist. I know her. She actually texted me two days ago
She created a a comic book
filed for a copyright for the comic book the copyright office rejected her copyright application for the images and
Allowed the copyright for the for the text of the copyright of the I'm sorry the text of the the comic book
Because they said she created the words so as a as a publisher, it's fine
But she used mid journey to create the images
See, she went into mid journey and said, you know
Give me a you know
a sunset with a greenish tone with clouds in the background with the water here and
So she wrote this prompt to mid journey. She got four images that came out
He kept modifying and tweaking them then she used one in her comic book and they said nope
No legal rights because it was created by mid journey
Which is artificial intelligence the copyright office has come out and said they made an aggressive statement
Any images that it created or any work that's created using AI will not be registered now
Do I think that's fair? No, I don't think it's fair because you can actually create prompts that are very very detailed
Well, if if I actually say the hex number for the color, you know exactly what I want
Where like how many leaves are on the plants?
I mean if I if I write this out in incredible detail arguably I become the the artist in my writing
the computer is just rendering what I said to render so I
spoke to the head of the copyright Alliance Keith and
He agrees with me that within the next year that law is gonna change we think there's gonna be a change in this so
For those of you that are joining us in the foundations in IP
You're gonna be kept up to date on the law changes because that's one of the things I do with you every single month
It's like I let you know. Hey, look, this is gonna affect your business. This is what happened
This happened in the federal district court. This is important to your employees is important to you
So I had to give you the information and drop different different things for you in our group
So you'll you'll know when that actually comes out. So don't worry about it. I'll make you aware of it
So just understand why doesn't it just matter if you're creating new content for your company?
For yourself and you're trying to make money off of it and you want to actually maintain legal rights to it
be careful because
There are certain applications that say that you cannot make money using the results of their platforms and
Other ones are saying we know that the Copyright Office is saying that you can't get legal rights
now
Just because you can't get legal rights doesn't mean you can't make money
So, you know there you may be able to use one of these platforms not obtain legal rights under copyright law
but still if you're
if you're paying that premium level so that you can use
the results in the public to make money,
then you can go make money.
You're just not going to be able to own the copyright.
The reason why you want to own a copyright
is so that nobody can copy it.
Actually, that's kind of funny.
I said, the reason why you want to own the copyright
is so nobody can copy it.
I didn't mean to do that.
But in any case, the whole point being
that if you create this painting over here right there
through mid-journey, look, you can go
and you can sell that all you want on eBay.
But now Shelly can say, man, I really like that image.
I'm going to copy it.
And I'm going to sell it for $3 less than Peter.
And she can totally phase me out of the market.
And I can't do anything about it because I
don't have any legal rights under copyright law.
The thing that keeps people away from stealing your ideas
often is intellectual property, trademarks, copyrights,
patents.
That's how you stop them from copying what you're doing.
That's how you take over a market.
That's how you maintain quality of something,
is by doing that, all right?
Any questions of what I covered so far?
That was a lot.
There's some more to go over in copyrights.
But I just want to stop there for a second
and see where you guys are.
If you have a question, all right.
Michelle, go right ahead, Michelle.
OK, I just want to know, how would the Copyright Office
even know if you used AI?
Like, I'm talking about.
That is the best question ever.
So, OK.
I actually asked that question to Keith, myself,
the head of the Copyright Alliance.
I said, all right, you got to fill this.
You got to fill me in here.
How in the world is it that Christina Castanova filed
for a copyright application?
And I was just taking one question, guys.
But if you're a VIP, you can ask me all the questions you want.
So how is it that Christina Castanova filed a copyright
application and nowhere on the form, like nowhere on the form
does it say, please specify if you use artificial intelligence?
Nowhere does it say that.
Like, it's not on anywhere on the form.
So how did they find out?
Here's what happened.
Apparently, Christina was so excited
that she received a copyright on her work that
was created by Midjourney that she went public in the media
and told everybody.
She said, I filed one of the first comic books
ever using the results of Midjourney,
and I got a copyright.
So nobody can copy what I've got.
And she got a phone call.
And the phone call said, hey, good to know.
Actually, according to our legal rules,
you can't use anything that's created
by artificial intelligence.
So we are canceling your copyright for the images,
but we will maintain your copyright for the words.
So basically, her being excited, I actually
wanted to look and see who's here right now
because I sent her the link if she had time.
She's actually working tonight.
So she's like, oh, I want to be there,
but I can't because I'm working.
So I was just looking to see if I don't see her here anywhere.
Nope, because I told her if she shows up,
she can explain the whole thing.
But anyways, she said she'd do it
at one of our meetings later.
So yeah, so that's how they found out.
They found out because she was so excited about it
that she told everybody.
Yeah, not great.
So it's kind of like bragging that you received
a gift from somebody, and all of a sudden, the government
sends you a tax bill.
Not exactly the best thing in the world.
All right, so again, with copyrights,
you've got this originality requirement.
It's got to be fixed.
You've got to be the author itself.
So for artificial intelligence, just remember a few things.
If you're using Chad GPT, if you're using Jasper,
if you're using MidJourney or any of these other programs,
don't put things that are confidential in there.
Look at the terms and conditions.
Determine exactly what you can do with the results.
Can you actually use them in a commercial environment?
And on top of that, just remember that the ownership,
you may not be able to maintain ownership if you use them.
So just be careful. I'll tell you one other thing. I'll throw this in as a bonus.
If you upload your own image into Midjourney and you do a modification to your own image,
it's really cool because you can get some cool results out of it. But here's the problem. The
problem is that what you end up doing is you're taking your image and you're making your image
publicly available to everybody else. Did you get that? So if I take a picture of my daughter at
three years old, or let's say my daughter, a year old, wearing pampers, and she's really cute.
I actually have a picture of my daughter at a few months old on a sand volleyball court,
because I'm a beach volleyball player. So I literally put her on the post leaning against it.
She's like this. It was like her first picture on a sand volleyball court. So if I take a picture
of that and there's a pair of pampers on there, and I identify the image with the words like
pampers and beach volleyball and girl and one years old and Puerto Rican and tan
and golden blonde hair, something like that. Somebody else goes in, and I upload the image,
somebody else goes in there and does a search for pampers and golden blonde hair. Boom,
my daughter's picture pops up as a result of their search. So now if they have the higher
tiered level, they can actually take that image, modify it, take that same baby, put that baby in a
crib, remove the background, put the baby in the crib, and use it for marketing purposes of
a brand new line of cribs. So now my daughter's picture is on somebody else's
marketing platform. So there's a higher level that you can purchase in MidJourney and some
of the other programs where whatever you upload cannot actually, not cannot, will not be made
available to other people. Look for that. If you're using things for your own businesses,
then look for that higher tier. The other thing you can do, finally, I'll just let you know about
this, is you can do a thing called glazing. Glazing allows you to hide your images when you
upload your images so that the system won't make it available to others, but it will modify it
so that you get new images. So glazing is one thing. And then finally, like I said, just remember
that if you upload anything that's important to you, somebody else might end up with it.
Okay, let me stop there for a second. I don't see Angelina. Is she here?
Yeah, I didn't see her. She was going to stop by. I don't see Angelica.
Angelica's not, she's not here. No, I didn't see her. I do have a quick, a quick mention too
for everybody. Today is the last day, if you are not already in VIP sessions, to ask Peter, you know,
direct questions and go into deeper dives. Today's the last day to join because at the end of the
week, questions get so busy that we don't want to cover stuff we've already gone over in the first
beginning part. So I'm going to drop a link here in case anybody wants to still join us over there,
but today is the cutoff. Right, yeah. And we don't, we actually don't let other people register
either after today. There's other people that'll start asking to see if they can join the challenge
and then just look at the replays, but we don't let people join after today because they end up
asking questions about things that we already covered and it makes it more difficult for you.
I don't think it's fair for you. So let me cover one more thing in the copyright realm,
just because I know that there's a lot of people here that are dealing with websites.
If you have a website or you have a funnel, either one, websites or funnels, same situation,
just understand that the, everything that is on that website or on that funnel is potentially
protectable separately. What I mean by that is if you file one application, one copyright
application for the entire website, and in that website, it includes images and text,
and there's like 20 pages of text, you own what's called the essence of the copyright.
So for the Mona Lisa, it would be her face. Nobody cares about the background. Only Michelle.
All right. Nobody else cares about, there's nobody else that cares about the background.
All right. I'm sorry, Michelle. It's just not that big of a deal. Okay. Oh, I get it. I get it. So
So the fact of the matter is that, um, her face is the big deal. Now, if you put a Michael Jackson,
like, you know, white glove on one of her hands, nobody cares. Like, it just, it's not part of,
it's not the essence of the copyright. So since it's not the essence of the copyright,
when you determine if there's copyright infringement, you're looking at the essence.
So if somebody copies the background of the Mona Lisa, there's a very low chance that they're
going to get sued for copyright infringement, as opposed to if they copied her face,
they copy her face, very high chance because everybody recognizes the face. That's the essence
of the copyright. Very big deal. Okay. So for your websites, if you're going to file a,
a copyright application for your website, and there are some images that are important to you
that are on the website and you want to make sure nobody copies them. What I would do is take
whatever images are most important to you and file those separate because it may be argued that,
you know, the two images that are on your website of 20 something pages long
are not considered the essence of the copyright. And therefore somebody copiers,
one of those images, you may not be successful in enforcing your legal rights.
So why is this important in the case where I told you about the guy who creates websites for
dentists? Remember that? Well, that person actually had a picture of his wife's teeth
on the website and he was really mad. I don't know why he did this. I have no idea. Like I
wouldn't put pictures of my wife's teeth on a website, but anyways, he, he did. He was really,
he was living that somebody else had pictures of his wife's teeth on their website. And I was like,
but his name was Bill. And I was like, Bill, I don't even know how to respond to that personally.
Like, why do you put your wife's stuff on the internet? But separately from that,
now you're mad that somebody has a copy of your wife's teeth on their website. I was like,
I'm not sure how to deal with this buddy. But in any case, we followed copyright application
just for her teeth because her teeth were so important. And because they were so important,
uh, we, we filed for them and then we sent a notice letter to everybody who had
pictures of his wife's teeth. And, um, the result was that, uh, they all removed pictures of his
wife from their website. So yeah, Angelica's walking into this going, what in the world
just happened? I don't even understand. It was like, so, um, cause I want to take a second to
just introduce you to somebody who's really special. Um, Angelica Diaz is here. Hello.
So, um, Angelica actually did the foundations and IP package. And, um, I just want to give her a
moment to talk a little bit about this. So you guys just for a moment or two, so you guys can
understand like where she was before she took it, what her experience was like after, and now she's
still in that one year period of continued training. So she could tell you what actually
happened. So go right ahead. Good to see you. Sure. Yeah. You too. Good evening guys. Um,
you look nice in tan Peter, first of all. So the gold looks nice on you.
Thank you so much. I was out in Georgia for a few days, so it worked out.
Yeah. So, okay. So guys, my name's Angelica and I've been, um, in the program for, I think
about a year now. And before that I I'm a business woman. I've got a few businesses happening
and I really thought I had everything under control with one business. You know, you think,
you know what's going on. So you open up a next thing and then, you know, things are kind of
rolling, but then I bumped into Peter's, you know, protect your idea challenge, just like everyone
here. And I was like, Oh my gosh, everything I knew I had to unlearn to learn something new,
because this is actually the proper way and the most protected way to do something for your
business, to keep your ideas and your business actually flowing in the right direction. So I
was like, you know what I need, I need more, not just you need it for yourself, but you,
your business needs more. So I joined, um, I, when I did the foundations package, honestly,
everything that, whether you're a beginner in business or starting one, want to start a
business, or if you have multiple businesses, you know what, in the beginning, it's best,
you actually have someone like Peter and Ray on your side, because you will, you won't be alone
and you'll have the proper step on top of that. If you've got multiple businesses,
you might think, you know, everything.
Maybe it's in check and it's properly,
actually, it's just fun.
Okay, number one thing, it's fun.
They keep you guided and all your questions,
you know, not legal advice,
but you've got your, come on guys, take a sip.
It's actually, yeah, you know, me too.
Cheers.
Yeah, I don't think that's water.
It's never, it's never.
But yeah, my business is actually,
so as I was saying, it's fun.
It's a fun ride while you go through it.
And then you have all the proper things set in place.
You actually get clarity is a very important thing
to keep in mind is that if you're looking for clarity,
even if you think you have it,
you'll actually dig into some other realms
and be like, you know what?
It's a good thing I had this whole audit done, everything,
because then you can retrace and go back to things
that you thought were taken care of,
but actually needed to be revisited again.
So it's really, really protecting your assets too, right?
I would suggest, actually, I can promise you,
it's never a dumb moment.
You're gonna be happy that you joined
and that you're gonna wish you had done it before
if you're already a business person.
And if you're going to go into business,
I highly recommend doing it
because you'll have more confidence.
And the hardest part about being in business
is if you don't understand something,
it becomes frustrating
and you'll just get lost in the sauce.
So having this guidance and this direction
is actually one of the best tools you can have
as an aid into doing your business.
So you got questions, go out and ask him.
He'll give you some clarity in terms of
getting your things put together.
But definitely, if you wanna have a good time, do it.
It's a good time.
And when you actually sat down,
did you think that you had a lot of different things
to discuss?
Because I know we spent like three hours.
We did, because first I was like,
you know what, I think I have everything taken care of,
don't worry about it.
And then I thought maybe I have nothing to talk about.
And then he asked me one question.
He's like, so what do you wanna do?
And then I had so many things to talk about.
I was like, oh my gosh, Peter, you know what, you're right.
Even I have this business taken care of.
You guys, you know what, honestly,
again, after doing everything,
my businesses have been properly put
in the right direction now.
And I don't have to do so much, you know what,
find someone to do this, find someone to do that,
because I can now do it.
And if I need the extra help,
I'll know exactly who to go to
instead of having to search for someone
who knows someone who knows someone,
because I'll know exactly what needs to get done.
And if I don't have the ability to do it,
I know which department to go find it in.
We did talk for quite a while,
because my business took a whole three,
I started a new business actually
in trying to finalize one.
So you'll be beyond blessed and you'll have a lot.
Again, main key is your very clarity.
You'll get lots of clarity, confidence, and direction
in where you need to go as a new business entrepreneur
and as a seasoned business person as well.
Definitely something I had in mind.
I'll give you back.
Thank you, Angelica.
Yeah, it's one thing for you guys to know,
just I know a number of you are thinking
about this seriously,
and some of you are actually already signed up.
Just keep in mind that when we have that audit meeting,
we are going through a lot of different things
and you may find that there's certain things
that you need to change
because you're doing something that is legally wrong,
meaning that you can get into a lot of trouble.
It's better that you find out early, right?
Inevitably, I've had probably about 20% of the people
that have done the IP audit
had to literally rework their entire business
because they found out that here's the company
that actually has exactly what I have.
Here are their patents or here are their trademarks
or this is what they own.
I'm actually walking down the road of developing something
that I'm gonna have to hand to somebody else in the future.
And so the beauty of doing this
is that you realize that early
and you get everything positioned well.
So every solid business owners are jumping into this.
So thank you, it was so good seeing you.
Yeah, go ahead, go ahead.
Sorry, one more thing I just had to say.
Guys, I'm in Canada, okay?
So it's pretty much international relationship
we got going on here, but Peter is the man.
He's got somebody in every country across the globe.
So it doesn't matter where you are,
he will find someone who can kind of help you delegate
what's happening in your section
or in like your country or your city or whatever.
But he does give you the knowledge as to what steps to take
because I was, I did have a business
and until Peter went through my stuff,
I realized that everything was flip side, upside down.
down and backwards.
I had to restart the whole thing all over again
because I realized I was getting into some real deep waters
after my business had already been set in stone
and all this kind of stuff.
So you know what, if you can,
please all the best of luck to your businesses,
but definitely consult with Peter first
and get the audit done because you won't even know
things that you thought you knew that you didn't know.
So highly recommend it guys.
Good luck to all of you.
Thanks so much for coming.
I know you're extremely busy and everything
and you literally just left work.
So thank you for everything, appreciate you.
Take care.
All right, awesome.
All right, so guys, yeah,
that offer is available up until midnight tomorrow.
The reason why I don't extend it until Monday
is because I want you guys to be able to focus
on other things.
You guys have heard about it on Tuesday.
We're giving you a recap today so you know about it.
And then tomorrow at midnight, the door closes.
There is the link.
Ray, can you just pop up the slide real quick
so I can show it to people real quick before we go?
Yeah, absolutely.
Give me one second while I do that.
Another thing just to kind of, oh, go ahead.
And then if you guys have questions, you can stay.
I'm gonna stay a little bit before we go into VIP.
We're gonna start VIP at 8.30 on the dot.
I'll stay a little bit to answer any questions you have.
One of the things I really care about is, like I said,
seeing successful businesses.
And I know the names of every single business
that's come through this challenge.
So I wanted to make sure you guys actually end up
being successful as well.
So do you have those up?
Thank you.
All right, so just to go over this quickly with you,
we kind of touched base on this once.
There's some, oh, there they go, they disappeared.
Okay, so what we're gonna include is when we have,
and just so you understand the sequences,
we can do the IP audit first.
You don't have to do your trademark.
And I would strongly suggest that you don't do
your trademark search and application first.
I would suggest you do your audit first.
The reason why is because during that audit,
I can go online with you live and do searching with you
and find out if some of those names are bad names,
meaning that they're owned by another person
and you can get into a legal problem.
So I can do that with you live.
So take advantage, yeah,
I'm actually gonna say this out loud.
So take advantage of me, okay?
That's kind of weird, but do that
because you have the opportunity,
you're not paying per hour with stuff like that.
So while we're in that meeting,
I can cover all sorts of things that you want,
but we can kind of do some quick searching together
and see if things look like they're open
before you actually do your own formal search
and trademark application.
Because remember, if you file a trademark application
on something that is already owned by somebody else,
you don't get a refund.
Like the patent office,
the United States Patent and Trademark Office
isn't gonna send your money back.
They're gonna send you a rejection and it's over.
That's it, okay?
So one thing you do is you get the search.
Go ahead, next slide, please.
You get the application itself,
which is valued at at least 1200.
A lot of law firms are charging like two grand.
I charge usually around 1000 to 1200
and that's including the USPTO fee.
But so the value is at least 1200.
Next slide, please.
So if you add those two together, just alone,
just those two alone, you're already at 2400.
All right, now the next slide.
Then we add the IP audit itself.
Like I said, I have clients that I'm doing this
for 15 grand.
That's gonna be like up to three hours of one-on-one time,
not a group.
This is not gonna be all of you together.
It's gonna be one-on-one.
Now, some of you who run businesses have been asking,
can I bring my business partner?
Yes, you can.
Some of you have asked me, well, what if like, you know,
I have a spouse and my spouse has their own business?
I ran into that multiple times.
And so if we can cover what the other party is doing
within those three hours,
you can bring what they're doing too.
I don't care.
I'll take care of you guys.
I'm sorry, Ray.
Yeah, her head just shook.
So I'm sorry.
But that's essentially what I'll do.
During those three hours, I'll cover whatever you want.
You've got me alone, all right?
But what I would suggest is if you do have a business
partner and you wanna get feedback
and have them ask questions as well, bring them along.
I mean, I talk to anyone from a single person
to tens of thousands of people.
So it doesn't faze me having multiple people there.
So the value so far is like 17,400.
Next slide.
And what we're also adding to this is the protection portal.
Now, the protection portal alone goes for,
what do we sell that for, 29.95?
No, just the just, and that's just the membership, the one
month membership, 2495. So the one year membership just for
that is like 2495. But when you add all the other things that we
add to this, look what you're getting, you're getting an hour
and a half with me every single month, I'm reviewing your
emails, to figure out what subject matter you need to have
covered during that month. So I can essentially spend up to like
three hours plus the hour and a half in that month. So that's
essentially four and a half hours, if it was only four hours,
that would be $2,400. Okay, but it ends up being like $2,700. You
multiply 2700 times 10 months, that's $27,000 already. And then
on top of that, you add two more months, you see how the cost
goes up. And then on top of that, you get the private
Facebook group, you've got the network, you've got live hot
seats that I'm doing answering your questions live, without
without legal advice. You get access to my network, lawyers
around the world. And you're not paying extra costs for that.
Okay, next slide, please. And that that the value on that
alone is like $35,000. When you put it all together, I just love
this picture is hilarious. But you put this all together, the
value ends up being over 52 grand, we're doing this for less
than $6,000. Guys. That that's a remarkable deal. If you're doing
anything in business, I would highly suggest you take advantage
of this. And it's available until midnight tomorrow. And
then we also do have you can show the other two slides that
just show the other bonuses that we added. With that really
pretty picture that you selected. Well done. That was a
good picture. I like that. And yeah, and Ray's actually part of
this package too. She's around too. So you get to see her and
talk and interact. She's a lot of fun. You get to go into any
future protector idea challenge for free, which is why you see
Todd here. He doesn't have to pay anything to be here. And
sometimes others will stop by and then you get my associates
around the world. Right. And one thing I actually didn't list
here is that I have a discounted rate with my
attorneys around the world. So you actually get my discounted
rate. And then on top of that, don't make a slide for this just
so they know, anybody who's in my network actually doesn't pay
600 bucks an hour, if they ever work with me legally, they pay
500 an hour. So they actually get $100 off of my normal
billing rate. And then finally, you have this affiliate
membership where you make a percentage of anyone you send in
to the program. So some people actually pay for the entire
program just by referring people. Do the lawyers overseas
also do other legal work? Yes, they do, Anthony. So we've got
lawyers that handle other things. Like if we have to do,
let's see the recently we had somebody had some questions
about incorporation. And so I had to refer to a lawyer in
another country for formation because they don't have the same
legal entities that we have in the United States. And so they
had I had to refer them to a corporate lawyer and the
corporate lawyer gave them their discount as well. So and
that's it, my friends that that is the package. It is a
phenomenal package. If my clients found out about it,
they'd probably want it quite frankly. But I'm doing this for
you guys, because you guys are starting out, I want to make
sure you guys do well. If Yeah, right, go ahead.
Um, one of the questions or comments here is if it's too
early to do the foundations and IP package and sitting in on
those, the answer to that is no, it's the best time to do it when
it's early for your business, because you're a blank canvas in
a blank slate. And what that means is Peter can help you set
everything up in the right direction from the beginning. So
you're not backtracking and redoing a year to seven years
worth of work, because you did it wrong.
I know that we've mentioned this multiple times guys, but it's it
I can't tell you how, how unfortunate it is when somebody
is invested four or five years into something and they need to
stop that. It's really unfortunate. So we're stopping
that. So if you're starting out, it's a perfect time. Bring all
of your ideas. Here's the beauty of it. If you're just starting
out, bring all your ideas, bring all the names that you're
thinking of bring, you know, the different technologies you're
thinking of bring the books that you're thinking of, bring the
coaching opportunities you're thinking of, you know, the
relationship you're thinking of bring it all in like one
gigantic mess. And I will organize it. I mean, that's
essentially what happened to Angelica. She had like eight
different things going on and, and literally came in and went
blah.
You know the thing that was great about-
That's literally what it was like.
It was like bleh.
Send her that clip.
Yeah, it was.
You got to send her that clip.
And then we kind of said, all right.
And she's, I mean, she's brilliant.
And we have tons of brilliant people that have done this.
But most people have multiple things going on,
and they're just trying to figure out what to do.
Or then you get other people that just have some really good ideas,
and they don't know what to do with them.
Like, should I further develop this or not?
Is this going to be potentially profitable or not?
Like, should I-
Here's a good question that we've gone over in these audits.
I've got this individual who's a third-party contractor that I'm thinking of working with.
What do I need to worry about?
Do you have any idea how many legal issues there are in bringing another party in on an invention?
There's inventorship issues.
There are potential assignee of rights, legal rights, licensing issues.
I mean, in the patent world alone, if you partner with somebody on an invention,
they have 100% interest in the exact same thing that you have 100% interest in,
which makes no sense legally because you would think, doesn't that make 200%?
But that's the way the patent world works.
So we go into that as well.
You can bring all your partnerships, everything.
Our job is to make it clear, give you clarity.
And I've had one or two times where I've sat down with somebody and said,
look, this is so messy, we need to break this up.
Like, there's something really messed up.
So I did like an hour in the first time and then I stopped and I went back.
And that was very rare.
I don't do that often.
It was just that the person was like, they were really lost, like really, really, really lost.
So I gave a certain level of clarity.
I had her go back and do some homework.
And then we came back two months later, and now she's perfect.
She's doing a great job.
She gave us a testimony.
The beauty of it also is that you don't have to do it now.
Like, you don't have to do it in a week.
You can hold off.
You can grab the price now before it goes up.
Because at some point, this is going to be 90.
It's going to end up being $99.95.
It's $6,000 right now.
Like, this cost is insane.
I would grab it if you can.
So I think that's enough of my talking about that.
I just want to make sure you guys understand this.
Was there anything else, Ray, before we jump off?
Yeah, just really quickly, just so you guys do understand, with our internal overhead for Peter, this is not about profit, money, and making you guys clients.
For him, he genuinely cares about supporting you guys and making sure that you guys succeed and don't end up in his office later with $125,000 in damages with a whole lot of trauma wrapped around it and everything that you've worked for.
So for him, like, I can genuinely say I know the numbers, and there's no profit here.
Like, it's all wrapped around supporting you guys and making sure that you guys have what you need because he, as you can tell, I shake my head because he's so generous.
He's so humble and generous in giving, and he genuinely cares about you guys.
But even with Angelica, when she came in, one of the cool things that ended up happening is she was going to be infringing, and she was about to go to the printers with her label and launch.
And so we caught everything just in time.
And then we came up with a new brand.
And as I said, there's powerful things happening when you're working with Peter.
We came up with an entirely new brand name, never been spoken before.
No Google search results, nothing within the registration legally.
And she got this epic name.
I totally can't take credit for that.
I don't have a clue how that happened to this day.
It was so cool.
Literally, this blew my mind.
When she found out that she couldn't use a name, she was kind of really distraught.
Yeah, she had artwork and everything.
Everything was done.
And so she realized she had to start over, and she was really distraught.
And we literally prayed in the middle of this audit, and a name came to me, like, bam.
And the word had never been created before, never been used.
And it was so good for her brand.
I was amazed.
And I can't take credit for this, because I looked it up on Google.
The word did not exist.
And it brought home the message that she was bringing to others.
I was in shock.
And I said, look, if you don't take this name, I'm taking it.
This is that good.
But honestly, when I heard the name, I was like, oh, man, I could use that for a number of things.
And I was like, hold it.
I'm praying for her, and the name came up.
Yeah, it's not mine.
I better release that, because that's probably a bad idea to hold on to that.
And I did, and she's using it now.
So, yeah.
And like Ray said, we're not making it.
Just so you guys know, I'm not doing this to brag or anything.
That's not the case.
I just want you to understand, we're not making money on this.
That's for the for the two paralegals that I have for a ray for the software
That we have the back-end infrastructure the ads
$12,000 and change we we make nothing on this. This is to make sure you guys are ready
You guys succeed because I'm tired of people coming to me later
Crying and losing their businesses and not knowing what in the world to do when I find out
Oh my gosh, we could have literally spent an hour or two and save the entire company
It's so frustrating for me
And so I said look I'm gonna leave this big law firm and I'm gonna do this for a living
And that's what I'm doing. I'm training you guys because I want to see you guys succeed Jane go right ahead
Sorry, I made you wait so long. That's okay. That's okay. I am I
Have I'm just gonna describe what I have and just want to see what you think about having an audit first and foremost sure
Got this idea of creative creative package
creative package
with
you know clients one-on-one or one to two people and
I want to know do I first of all need an audit to clarify what I need and
If so, then can I just do that first with you or do I need to buy the package?
So you're asking if you can do an audit separate from the package
Yeah, because I want to know if my idea and what I have
You know the ins and outs so that I even know more about the legality of things
It's it's a wonderful question. I could tell you the audit actually costs more than the package as it is
Okay
Like literally like if you look at my clients if I pull up one of my clients right now MIT
Constant Contact Harvard any of them they can tell you that what I charge for an audit
Actually costs more than the discounted price that I'm giving you guys for an audit
Plus the trademark search trademark application and a year of being in a network with continuous
training
it's it's
so
To answer your question
What I would want to do is if you're actually creating packages for for these clients that you're working with
Right. So you have you have is it going to be multiple packages or one package that you just want is my creative ideas?
And I already created it
but I want I want to know all the legalities of things that
That's pertaining to this package. Yeah
I would definitely do the audit because
Here's the reason why there's not only the package itself
But there's everything around the package that you have as well
And so what usually happens I could tell you what typically happens is somebody will come in and say
I don't really have a lot of stuff. I'm just doing this and then I started asking them questions
Okay, ray's laughing because this this is kind of the thing that happens
I just have this and when we they say just this I say, okay. Well
You mentioned this these things are associated with that. Can we go through those one by one and as we do
Those break. It's almost like a tree
That now breaks into another branch of questions. And then that one breaks into another branch of questions
Inevitably, it ends up being like eight or nine different series of questions
And as we answer those one of the answers actually affects one of the other
Parts of the of the tree and so you got to go back now and kind of fix things and so I can tell you that
It's ideal
That you do it early like now so it's done, right as opposed to actually having everything developed doing your marketing selling things
and then having to go back
and
Change it all. It's just when you're actually start out. Here's the beauty of it is if you start out nice and strong
You can market hard. You can help as many as you want and you never have to look back
Like you literally just go just take off
It's kind of hard to rebrand after you've taken off
So it it's better if you actually fix it early
So yeah, I have another questions. Absolutely good good for the rest of us, you know for about
For those who are going forward with the membership
Would we have this price like if they go for another year or the subsequent year?
Yeah, I think it's a good question. I think it's a good question. I think it's a good question
Would we have this price like if they go for another year or the subsequent years
Would they would they get the same price or with with the increased price for your next?
group of membership member
So are you saying like the renewal fee? Yeah the renewal fee it never go
So the renewal fee does not go up the renewal fee stays the same like when we started out originally
um, the price actually went up because people were I actually had the people that were in the network saying
What are you doing? This doesn't make any sense. Like you're you're losing a lot of money
And so they agreed to an increase but I never
increase for the people that were already in. So if you join
your renewal is not going up. Like you're you're not going to
end up paying more money for a renewal after a year and our
renewal rate is what like 80% rate. If not,
is it just for the portal? Yeah, just for the portal. Yeah, I
believe our previous members get a discounted rate.
Yeah, yeah. So we keep it we keep it either at the same or
lower. We don't bring it up for the people that are in because
the way I see it, honestly, is, you know, they're, they're being
loyal to to me, then I want to be loyal to them, and make sure
they continue to grow. So that's why we do that. And that's also
why, you know, if anybody ends up working with me legally, I
give them a discounted rate. They're not paying 600 bucks an
hour plus they're paying 500 bucks an hour, if they end up
doing extra legal work. And I just tell them don't tell people
because they're paying less than my normal clients. You know, I
have clients that are paying 600 bucks an hour and the people
that are coming in through this network are paying 500. So some
of them would not be happy with that. But it is it's I think
it's it's worth the investment on my part, because I've seen
that failure rate of 90%. And I'm tired of it. There's no
reason for it. Ray, what were you gonna say?
I'm just to clarify to for you guys, when you get this package,
all everything that we covered is included. So your trademark
search your all those legal services, and the direct
consultation audit with Peters included in what he's referring
to with the legal rate afterwards, that's if you guys
have done everything and then you just keep growing and going
and you decide, oh, I need Peters help to put together a
legal agreement for me so that, you know, if I hire a third
party person, blah, blah, blah, like all these different areas,
you may need additional services for. That's what he's referring
to. So your your package covers everything we already discussed.
So there's no additional cost hourly for that.
Yeah, and we do that intentionally. That's why we
created that full package so that, you know, this is the
price you pay. There's no surprises. Everything's covered.
All done. And honestly, part of the reason so you guys know the
inside scoop part of the reason why I'm doing these challenges
because I believe there should be a restructuring of the legal
services that are provided by the legal community. I think it
should be very clear. You should know exactly what you're
getting. You should know exactly what the cost is. No surprises,
no mystery bills. This is what you you know, oh, this is what I
requested. This is the cost done one bill done. And that's
essentially what I'm demonstrating that it actually
can work. And so attorneys are actually seeing what I'm doing.
And they're going, how are you doing this? And I'm saying,
well, watch, come in and watch. I've had some lawyers come in.
And now they're starting to restructure the way they do
business, which is really nice and clean, right? Good. And then
we should jump off because Yeah, I got one great question. Are
there payment plans? No, because not for the foundations and IP
package because legal services are being provided. So that, you
know, if there were payment plans, then it wouldn't be able
to be something that could happen until that the payments
were there is a three pay, though, like there. Like, I
think we have a three pay, don't we? On portal? Not, not
the not on the on. So see, if you need a payment plan,
messages. Yeah, if you need to do a payment plan, let us know,
we'll try to figure something out. But just so you understand,
we can't do the audit until it's paid in full. Why is that?
Because we provide the full legal services, and then you
just don't need to ever see us again. So that's not a smart way
of doing business. I mean, we're already losing money doing this.
It doesn't make sense to lose even more money. You know, so I
should never have said that we're losing money. I don't want
you guys to feel bad about this. But that's just the that's just
the, the way it is. So I, I'm not going to talk about that
anymore. But the whole point being that, if you need to do a
payment plan, reach out to us directly. And we can figure that
out. But we can't do the audit until it's paid in full. When
the audit is paid, when the things paid in full, then we can
sit down and do all the legal work. Because then if you
disappear, you disappear. It's not like we have to chase you to
try to get paid. Because I don't have any clients that I chase to
pay. I'm, I'm very, I'm very blessed in that manner. So.
Alright, and with that, let's take a
seven minute break, seven minute bio break, and then jump into
VIP. So we'll take seven minutes. And then you can bring
all your questions into VIP, you know, and we can talk about more
copyright stuff there. We'll do some more demos in there. And
so let's take a seven minute break. We'll jump in at 845. No,
845 would be nine minutes. Yeah, we're going to 845. That'll give
you guys enough time to go to bathroom,
drink your water, do whatever else you gotta do,
kiss your hubby, slap the kids, whatever you gotta do,
and then we'll see you in there at 8.45.
I'm gonna go hug my kids.
I'll talk to you guys soon.