WEBVTT

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All right, well, welcome everybody to day number four.

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So so far, I just want to like celebrate you guys because so far you guys have covered

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two days of training in trademark law.

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You guys have covered a full day of training in copyright law.

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I mean, like, are you guys starting to feel full?

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Like you starting to feel full yet?

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All right, because we still got today and tomorrow.

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So you know, there's a lot more coming.

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But here's the beauty of it.

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You went through the most, I'd say the most difficult days you've already done.

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Now it's just kind of it's easier, it's exponentially easier.

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So we went through in trademark law, we went every through everything from what's a trademark

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to how do you determine if there's trademark infringement, how to do trademark searches,

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trademark applications, how to use the notice.

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One of the things I'm going to do for you today is I'm going to show you how to do a

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search for logos live.

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All right, so I'm going to do that with you today because a number how many of you here

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have logos for yourself or your company?

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All right, so there's a number of you that do and some that don't.

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Okay.

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And so I'm going to show you how to actually do an online trademark search for a logo.

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So we're going to do that very shortly.

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Separate from that, we're going to go into we're going to start touching based on patents

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today.

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But I wanted to see if on the copyright area, I want to see if there's anything in particular,

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like maybe one takeaway that you guys have.

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Let me see if there's two people that want to share at least one takeaway that you got

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in the copyright law area.

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This will help me to see what's actually helping you guys in that area.

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And if there's something in particular that jumps out.

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So if you have a share, just raise your virtual hand or your real hand.

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And I should see it.

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Go for it, California.

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Unmute.

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Sorry.

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Okay, unmute myself.

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I didn't know if it is or videos or I to tell you the truth, even though I've known about

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chat GVT, I just, I spend so much time on the little little screen, my whole life is

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on a little flat screen that I haven't jumped in to it, but I'm going to soon.

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And I was really surprised about NFT and derivative stuff and what else video, right?

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Titles, interests, right?

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Titles and interests.

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And I just I've been thinking all day and yesterday after the talk, how I really wonder

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how many artists and writers just give it away.

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Oh, my gosh.

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You're so right.

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Until years later, they're going, well, how come I don't have any money?

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Yes.

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What is funny, what you just said is actually not funny, but it's ironic.

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What you just said is actually the number one thing that I hear from artists is that

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they spend all their time focused on creating something that essentially becomes like their

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baby.

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Then everybody comes over and takes pictures of it, sends it all over the Internet.

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And you know how much money they make out of it?

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Nothing.

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That was that really surprised me.

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That's so unfortunate.

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And so for anybody here who's an artist, I just by a show of hands, are there any artists

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here?

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OK, so I see.

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I see.

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All right.

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So here's the thing for artists.

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If you if one of the ways that you make an income stream is by marketing your images,

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like your paintings, your drawings, even your your animated programs or your your digital

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your digital images.

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If that's how you make money, here's what I would do.

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I would make sure that if you're showing any of those images on Facebook or another platform,

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you're using very low DPI, like extremely low DPI.

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Why?

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Because you want to make it so that they can see it, get a general idea of what you have,

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but they can't copy it.

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Because what what the majority of these people will do is they'll take something that's very

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high DPI.

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They'll put it on a pen drive.

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Go over to the corner store and say, hey, turn this into like a two by four or two by

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three or whatever, or a five by eight or like the turn it into a life size poster or whatever

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it is.

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And you make no money.

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But if it's low DPI, which is dots per inch, very low resolution, then what happens is

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you can get an idea of what the image looks like, but you can't copy it because in order

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to make that higher, to do a nice resolution.

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solution final painting or image that you're going to put on your wall, you need high DPI or high resolution. So this is what you do you do low resolution so people can actually get the idea but they can't make copies.

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And then what you also do is you what you watermark it.

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Alright, so you, you do the combination of both low resolution with watermarking.

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And the result is now just to keep just so you're all aware, there are software programs out there right now that exists literally today that will remove the white mark the watermarks.

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Okay, like you'd upload you can upload an image, it will know where the watermark is and it'll remove it. So what a marking in and of itself is not like the be all end all.

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You've got to do more than just watermark.

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Because the software programs are so advanced these days that they will remove those things for you. So what you want to do instead is again, do low resolution, then watermark, and I'm telling you, you're going to find that the number of people

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that make copies of it is going to decrease. How do I know this. I know a number of really big artists like in New York.

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One of one of the people.

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Maybe I'll post some of her work, it is like insane. She did this this life size rendering of Queen Elizabeth, and like it is.

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It's insane. It looks like it's alive.

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And it's, it's like museums around the world want it like and she's very gifted. And you know what, what's really interesting if she sees this show laugh.

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She reached out to me and she says, I've got a trademark I need to file, but we're a little light on cash right now. So can we swap, like, you know, I'll do, I'll give you a painting and you give me a trademark.

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I started laughing I was like, I was like, to get one of your paintings. Yeah, of course. And so, so anyways, that's the beauty of running your own business you can swap services, it's amazing.

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So anyways, the big thing here again is low resolution watermark that will decrease the number of times that people can actually copy what you have.

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So that's a good that's a good share. Thank you for that. Is there one more share, either on the trademark side or the copyright side. If you want to share something that to you was like, that's a really good point I didn't know about that.

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Just raise your virtual or or real hand and we'll call on you.

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I don't see anybody, let me go to the other screen. I don't see anybody volunteering. Are you guys tired.

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Today we're going to cover coffee brands of coffee. Okay, so

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Michelle Michelle.

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You got it.

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Um, so basically I think for copyright law.

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I know it's a little bit noisy here but for copyright law, with regards to the, like getting the rights that the interest.

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And I want to know the last the last one I'm like, Oh, where are my notes, right title and interest rights interest in title yeah that was super good and also just realizing about these app developers and like what you truly own because there's so many people

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who are helping with like website development, they're helping with this they're helping with that and you're paying them, especially, you know, using fiber and like everything like that you're paying them per project but then you're not actually

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owning it. So, it's so crazy, but, um, but yeah that was that was like gold to like learn about that. That's, that is actually one of the things you mentioned is so important you mentioned fiber.

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Now for those who don't know about fiber the way it works is that and we've used them right right, we actually use them for doing some video editing and stuff like that.

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Yeah, so this is a platform where people market their own services, but you can get people at really reasonable costs like extremely reasonable costs.

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But if you don't actually realize that you don't own things, unless they assign all right title and interest to you.

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Here's the thing. Many of the people in that network, do you know that.

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So they will do the work for you. They'll give you the result of the work, and then they'll reach out to you and say hey, if you want to own the copyright to this it's going to cost you this much more, because they did become cognizant of that they do

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know that.

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So it's really beneficial for you guys all know this now, because now if you go on fiber if you go on to some other place to do things with the creation of some kind of work.

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Make sure in the legal agreement, it

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says that they hereby assign our right title and interest

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over to you, OK?

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Now, one other thing, another term

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you want in your legal agreement.

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This is really important.

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Not only do you want in the agreement

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that it says that they will assign all right title

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and interest over to you, you also

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want a clause in there that says that if you need

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to file an assignment with a government entity,

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like the United States Patent and Trademark Office,

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or the Copyright Office, or some kind of other office,

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other government entity in a foreign country,

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that they will sign the assignment when you need it,

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OK?

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Why is this important?

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You may be able to get some kind of contractual obligation

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from them saying that, yeah, I agree that you own it.

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But you need to file a legal document

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with the official government.

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Like the United States Patent and Trademark Office actually

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has an assignment.

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You need to file an assignment with the government that

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lists the patent number, that lists the trademark number.

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Well, in your agreement with them,

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it's not going to list the trademark.

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It's not going to list the patent number.

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You're going to obtain that later.

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So when you obtain that later, you're

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going to want them to be able to sign a document saying,

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yes, I hereby assign all right, title, and interest over

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to you.

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So make sure in that agreement that you

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have when you hire somebody in FIBER,

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or when you hire somebody to create your software app

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or whatever, in that legal agreement,

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ask your attorney to provide in that legal agreement

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that not only do they agree to assign all right, title,

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and interest over to you in this document,

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but they also agree to sign any additional legal documents that

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are necessary for recording.

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The word is recording your legal right with that government.

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Really important.

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Do I have a generic form that we could

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use with the right verbiage?

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Yeah, that's stuff that people get within the package.

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So these are other perks that people find out about.

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But it's not, they don't get full legal agreements.

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They get certain clauses that help them out.

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All right.

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Oh, and actually, I'll make a reference to the package

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before we go on.

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Because tonight at midnight, yep, tonight at midnight

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is the last day to take the foundations and IP package,

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guys.

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So I don't want to take a lot of time to talk about it again.

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We intentionally talked about it on day one

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so you can get some exposure to it.

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You can see what we do.

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You can see how we work with you and the level of knowledge

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in all areas of IP and how it can apply to you.

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But then on top of that, some of you

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have actually been reaching out to me, emailing me, DMing.

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I had some phone calls with a few of you

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who are actually now in the package, which is amazing.

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Absolutely love having you in this.

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We're going to have a great time.

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But if some of you actually have further questions,

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please reach out today.

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Like DM me or emsupport at elite-challenges.com.

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Just let me know.

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And we'll try to help you however we can.

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Because I don't want anything stopping your businesses.

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I want you guys doing well.

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And if there's a way for us to help you in that process,

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I'm going to make myself available to do that.

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Because that's why I left the law firm,

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is to do this, to help you guys.

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Let me see.

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Does somebody have their hand raised?

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No?

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OK.

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Oh, you do?

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Yeah, go ahead, unmute.

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I'm interested in contracting with some ghostwriter

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companies, low-content books, spin-offs from the book

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that I'm just writing now.

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And I know they have their own contracts.

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Do I need to add or cross out certain things

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from their contracts?

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Yeah, great question.

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And the chances are yes.

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But what you should do is, in the agreements,

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is it a publisher, or is it like a third party?

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No, these are aggregators of writers, basically.

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OK, so it's a third party then.

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Whichever ghostwriter seems like they're

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the one to do your book.

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Yeah, yeah.

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So then what you want to do is take a look at that agreement.

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In the agreement, they'll have a lot of different provisions.

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I've seen a number of those agreements for authors.

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And you should have an attorney actually look at it

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to see if there's any kind of legal right

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that is really important to you that is not captured in there.

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One of the biggest issues I've seen with other parties that

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are going to do editing or do copywriting

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is.

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You got to make, you got to make sure on this since we've been talking about copyrights I'll kind of throw this in just so you know, you got to make sure if any legal agreement you have with them it says in there that they hereby assign our right title

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of copyright or an interest to you for any derivatives or for any modifications to the original work that you provide to them.

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Why? Because if an argument can be made that what they've provided falls outside the scope of what was originally provided, then they can have legal rights to what's created when they got the idea from you.

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And so you want to make sure you have something like a non-disclosure or non-compete agreement.

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Non-disclosure is that they won't obviously disclose what they've read, but separate from that the non-compete is that they won't go and create a book that competes with yours that has the same subject matter.

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What a lot of people forget is that they'll create a non-disclosure, but they don't even think about non-compete.

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They're like, and so the party's like, fine, I won't disclose it. I'll just create it and give it to, you know, I'll just use it in a different way, but I'm going to compete with you or I'll give the inspiration to my friend.

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I'm not going to give them the exact words so I don't violate the non-disclosure. Now my friend creates it and my friend can compete with you and I'll support my friend.

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I'm not supporting you and I'm not violating the NDA, but I would be violating an NCA.

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And so you want to make sure you have a non-disclosure and non-compete, not just a non-disclosure, guys. Really important. Okay.

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Stairs out there.

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Absolutely. Yeah, just to watch your back.

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All right, so let me start jumping into patents a little bit here.

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This is, patents are not, they're not extremely difficult, but patents are the most expensive of all the areas of intellectual property law.

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They are the most expensive. Okay. Now I'm going to give you a little briefer on patents.

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And then I'm going to do a live trademark search with you on logos just so you can see what it looks like. Okay.

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But I want to kind of jump into some of the meatiness on patents here.

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And then we get, when we get to the end, if anybody has any questions on the foundations and IP package, which I'm actually thinking of changing the name to like the clarity package or something like that.

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Foundations and IP, it's just, I mean, it's good, but I think it could be better.

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Like, you know, because it's really about clarity. You already know what I'm going to say about branding that.

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We'll go to the drawing board on that one.

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I work with Ray for like a year now. I never have a question as to what she's thinking.

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Because her face shows every single thought. Like, she'll go.

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Or he'll go. I mean, there is zero, zero.

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Very expressive.

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That's what I like about you. It's good. All right, so let's jump into patents. So, patents.

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A patent is basically a right by a government that allows you to stop others from making, using, selling and importing.

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Whatever is covered by a patent. So it's making, like manufacturing, using, like a consumer would use the device, whatever it is, selling, like a distributor would sell or you would sell, offering for sale as well.

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And then finally, importing. Like if you're in the U.S. and you import from China a certain product that you ask them to create, that's importing.

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So it allows you to stop others from making, using, selling and importing. Very, very powerful.

255
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Okay, very powerful. But people don't understand how they work.

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I'm going to give you some ideas of how they work so you can see if they work within your business.

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Now, something I need you to understand is that patents do not allow you, and this is probably going to shock a lot of you guys, patents do not allow you to make anything.

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People go and they file patents and then they go, I can make the product because it's covered by a patent.

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No, you can't. That is not what patents do. Patents do not allow you to determine whether or not you can make something.

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They are a, they're a right to stop others, not to make you sell and import. They allow you to stop others from making, using, selling or importing.

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If you want to be able to determine whether or not you can make, use, sell or import something, what you actually want is called a clearance search.

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It's called a clearance search, okay? C-L-E-A-R-A-N-C-E, clearance search.

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That's what you want. You do not want a patent.

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an application, you don't want to patent,

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if you just want to know if you can make something.

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Now, most people that actually are creating something,

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like if they're going to have a device or something,

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they want to patent on it because they don't

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want anybody else to make it.

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That's how you get this limited monopoly,

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so that you can make a lot of money on your technology

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and nobody else can make the same thing.

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That's why you use patents.

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You use it to stop others.

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So you can take over the market so

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that nobody else is really going to compete

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on that exact same thing.

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But you're not getting a patent so

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that you can make the device.

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That's kind of a misconception in the public side.

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And I'll explain a little more about that in a second.

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So here's the question.

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You have two options.

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You can own a patent on a stool, which

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has a base, a circular base, or a base of any size and shape,

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and three legs.

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That's what a stool has.

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You can have the patent on the stool,

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or you can have a patent on a chair.

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The chair patent covers a base, four legs, and a back.

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Choice number one is a stool, which

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is a base with three legs.

293
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Choice number two is a chair, which

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is a base, four legs, and a back.

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Type in the chat.

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Everybody has to type either a 1 or a 2.

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Which one do you want?

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00:21:30.240 --> 00:21:32.880
Do you want the stool, which is number one,

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the patent on the stool, or the patent on number two,

300
00:21:36.440 --> 00:21:38.320
which is the chair?

301
00:21:38.320 --> 00:21:39.840
Which one do you want?

302
00:21:39.840 --> 00:21:42.480
I'm going to give you guys a minute here to type this in.

303
00:21:42.480 --> 00:21:43.880
And it's OK if you get it wrong.

304
00:21:43.880 --> 00:21:44.600
It doesn't matter.

305
00:21:44.600 --> 00:21:45.200
That's why we're here.

306
00:21:45.200 --> 00:21:46.160
We're here to learn.

307
00:21:46.160 --> 00:21:47.960
We're here to support you.

308
00:21:47.960 --> 00:21:49.680
I just want to see 1 and 2.

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00:21:53.160 --> 00:21:54.640
This is a first.

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Tanya is the first person in the entire time

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that we have run this challenge who actually

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00:22:02.160 --> 00:22:03.680
came in with a lot of game.

313
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Exactly.

314
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She's like, I want both.

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Give me them both.

316
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That's not an option here.

317
00:22:09.160 --> 00:22:11.600
This is not go to your parents and say,

318
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I want the ice cream and the candy.

319
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No.

320
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You've got to choose 1 or 2, even though, quite frankly,

321
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I'd like both too.

322
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That would be smart.

323
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So I'll give you guys another 10 seconds.

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Type in a 1 or a 2.

325
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1 or 2.

326
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There we go.

327
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2.

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Yeah.

329
00:22:30.640 --> 00:22:38.160
8, 7, 6, 5, 4, 3, 2, 1.

330
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OK.

331
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Now, let me explain to you what you truly want.

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A patent allows you to stop others

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00:22:45.680 --> 00:22:48.680
from making, using, selling, or importing that thing, right?

334
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So a stool has a base and three legs.

335
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A chair has a base, four legs, and a back.

336
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If you make the chair, the chair has,

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when you look at the elements of the chair,

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does it have a base?

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Yes.

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Does it have at least three legs?

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Yes.

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So if you own the patent on the stool,

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you could actually stop people from making stools

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and from making chairs.

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You see that?

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The way patents work is that you want

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patents that are broader, that have broader scope.

348
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If you have broader scope in your claims of the patent,

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then you can gain way, way, way more.

350
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They're way more powerful, way more effective.

351
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Broad patents are very powerful.

352
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As long as they're not covering something that already exists.

353
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If they're not covering something that already exists,

354
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golden.

355
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All day long, get broad patents, and you

356
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can license them to tons of different people

357
00:24:00.040 --> 00:24:02.160
and make lots of money on royalties.

358
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Or you could sell your patent.

359
00:24:03.480 --> 00:24:06.560
I had a buddy of mine in Israel.

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He had, I think, like 70-something patents.

361
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And he wrote a patent on something

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I thought was brilliant.

363
00:24:13.040 --> 00:24:18.240
He wrote a patent on logos, not logos, Legos.

364
00:24:18.240 --> 00:24:19.840
You remember building blocks?

365
00:24:19.840 --> 00:24:22.560
Anyone who's a parent remembers Legos.

366
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Because we have walked through the house at night

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with the lights off, and we've stepped

368
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on one of those darn squares that

369
00:24:29.080 --> 00:24:32.080
have made us use Legos that we probably should not have used.

370
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I'm just saying.

371
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Maybe I'm doing a therapy treatment here in front of you.

372
00:24:35.800 --> 00:24:40.200
But that's basically, Legos were created to hurt you.

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But what he did was he created these Legos

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with a circuit inside of it.

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And they, in fact, would illuminate.

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So when they connected together, he

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can actually assign sequences to different blocks

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to have different colors.

379
00:25:00.000 --> 00:25:05.920
they were all like LED lights inside of them. And so now you've got like, you know, you're

380
00:25:05.920 --> 00:25:14.960
basically creating a gigantic circuit. And then he would program the entire Lego, you know, city

381
00:25:14.960 --> 00:25:19.120
essentially, and have different things have different colors. Some things would flash other

382
00:25:19.120 --> 00:25:24.080
things. I mean, it was amazing. And Lego bought it. The company actually bought it from him.

383
00:25:24.080 --> 00:25:29.040
He made tons of money on it. So although I haven't seen that out there in the market,

384
00:25:29.040 --> 00:25:33.440
so I don't know what they did with it. Something for you to keep in mind. Some people will buy

385
00:25:33.440 --> 00:25:39.520
your patents, not so that they can make the product, but so that they can shut you down.

386
00:25:41.040 --> 00:25:47.520
All right. That's something for you to understand. A lot of you are entrepreneurs. So a lot of you

387
00:25:47.520 --> 00:25:53.440
have these hopes and dreams. And you're thinking, oh, my gosh, what I want to do is have a patent

388
00:25:53.440 --> 00:26:01.520
on XYZ. And then I'm going to sell it to like Intel or Apple. And I'm just going to sit back

389
00:26:01.520 --> 00:26:08.000
and make money. I'm just going to make a big royalty stream. Look, if you've got some kind of

390
00:26:08.000 --> 00:26:14.880
big life changing technology, these big companies are going to do one or two things with you.

391
00:26:15.440 --> 00:26:20.320
They're either going to want to invalidate your patent or they're going to want to work with you.

392
00:26:20.320 --> 00:26:25.600
One of the two things is going to happen. Now, if they want to work with you, what some of them

393
00:26:25.600 --> 00:26:32.000
will do is say, well, our technology at Apple, we've been developing over the years and we

394
00:26:32.000 --> 00:26:36.320
already have an income stream and we don't want this disruptive technology to come in.

395
00:26:37.040 --> 00:26:41.360
So what we're going to do is we're going to buy the patent. I'm going to buy the patent from Pat.

396
00:26:42.240 --> 00:26:47.920
What I'm going to do is I'm just not going to sell anything. Pat's just happy that Apple bought

397
00:26:47.920 --> 00:26:53.360
the patent or that Apple took the license. And so she's sitting back saying, look, I'm going to

398
00:26:53.360 --> 00:27:01.120
make a 5% royalty on every single cell phone that's sold with this technology. And every quarter,

399
00:27:01.120 --> 00:27:04.880
she's checking with Apple and saying, hey, you guys are going to send me a check. And Apple's

400
00:27:04.880 --> 00:27:10.400
like, oh, sorry, we haven't had any sales. We haven't had any sales. This is why I tell you

401
00:27:10.400 --> 00:27:17.680
guys to do non-exclusive licenses. Then what you can do is you can license to Apple and license

402
00:27:17.680 --> 00:27:23.200
to somebody else. And if Apple is not doing anything, stop licensing, move on to somebody

403
00:27:23.200 --> 00:27:27.600
else. But if you did an exclusive license, then you wouldn't be able to make income streams off

404
00:27:27.600 --> 00:27:34.240
anybody else. That's why non-exclusive licenses are very important. So remember broad patents

405
00:27:35.280 --> 00:27:39.360
and go with non-exclusive licenses. If you have something that's very powerful.

406
00:27:40.240 --> 00:27:45.360
Patents can be used for multiple different reasons. You can use them to license others.

407
00:27:45.360 --> 00:27:51.280
You can use them to stop others. You can use it to just scare people to make sure that they

408
00:27:51.280 --> 00:27:58.080
don't create what you have. You can also do a thing called cross-licensing. If Michelle has

409
00:27:58.080 --> 00:28:05.760
a really cool, let's say Michelle is in a certain, she's in the educational field, let's say. And I

410
00:28:05.760 --> 00:28:12.320
have a software app that's being used right now in like the, it's being used in let's say the

411
00:28:12.320 --> 00:28:18.560
automotive industry, but I want to bring it into the educational field. And I know Michelle

412
00:28:18.560 --> 00:28:24.000
is already there. And Michelle has certain patents on use in the educational industry.

413
00:28:24.000 --> 00:28:29.760
I might go to her and say, Hey, how about we do a deal where I license you my technology,

414
00:28:29.760 --> 00:28:34.880
you license me your technology. And we together enter into the educational industry where you'll

415
00:28:34.880 --> 00:28:39.520
make money off of my technology and I'll make money off the technology as well. So I don't

416
00:28:39.520 --> 00:28:45.760
get sued for infringing your patents and you make money off of my patents. That's a great way to do

417
00:28:45.760 --> 00:28:52.800
a business deal. It's a win-win everybody wins. So remember patents don't just have to be used

418
00:28:52.800 --> 00:28:59.440
to sue somebody. They can actually be used to open up a market that you have never entered before.

419
00:29:00.240 --> 00:29:06.000
All right. Now something to remember, if the technology can be reverse engineered,

420
00:29:06.800 --> 00:29:12.480
meaning if I put this product out in the market, like these are my, these are my earbuds, right?

421
00:29:12.480 --> 00:29:19.840
Sony earbuds are really cool. You just pop them out, you know, put them in. They're not, I mean,

422
00:29:19.840 --> 00:29:25.840
they're Bluetooth connected. I just heard it. Bluetooth connected battery around 40%. So,

423
00:29:25.840 --> 00:29:33.280
I mean, you know, that they work really well, love them. Now, if this technology can be reverse

424
00:29:33.280 --> 00:29:38.240
engineered, meaning if I sold this to the public, they could take it, break it down and figure out

425
00:29:38.240 --> 00:29:46.080
how it works and then create their own copy. That's when you want to file a patent. If there is no way

426
00:29:46.080 --> 00:29:52.320
for anybody to figure out how to do this thing, meaning like software stored on a backend server

427
00:29:52.320 --> 00:29:56.720
that nobody's going to access, you may not want to file a patent because nobody's ever going to

428
00:29:56.720 --> 00:29:58.960
know how to use the technology anyway.

429
00:30:00.000 --> 00:30:02.940
Patents last for 20 years from filing.

430
00:30:04.200 --> 00:30:06.680
Trade secrets potentially last forever.

431
00:30:08.480 --> 00:30:13.280
So if Coca-Cola filed a patent on the Coca-Cola formula,

432
00:30:13.280 --> 00:30:16.000
their patent would have expired ages ago.

433
00:30:16.000 --> 00:30:19.320
And everybody could essentially be using,

434
00:30:19.320 --> 00:30:21.640
or basically could be creating Coca-Cola.

435
00:30:22.760 --> 00:30:24.000
All right, but they didn't,

436
00:30:24.000 --> 00:30:25.620
they maintained it as a trade secret.

437
00:30:25.620 --> 00:30:28.660
That's why to this day, if you use their formula,

438
00:30:28.660 --> 00:30:29.800
you can get in trouble.

439
00:30:30.980 --> 00:30:33.860
Okay, the other thing,

440
00:30:33.860 --> 00:30:38.340
if in fact your technology will become obsolete

441
00:30:38.340 --> 00:30:41.260
in three or four years, don't file a patent.

442
00:30:42.980 --> 00:30:44.540
Don't waste the money.

443
00:30:44.540 --> 00:30:46.460
I'm telling you now as a patent attorney

444
00:30:46.460 --> 00:30:49.420
who gets paid for writing the patents,

445
00:30:49.420 --> 00:30:51.900
I'm telling you don't waste your money.

446
00:30:51.900 --> 00:30:53.020
Why?

447
00:30:53.020 --> 00:30:54.900
Because it's gonna take you two and a half years

448
00:30:54.900 --> 00:30:56.500
to get out of the patent office.

449
00:30:57.320 --> 00:31:00.720
With the patent office, you file a patent application,

450
00:31:00.720 --> 00:31:01.900
then you wait.

451
00:31:07.160 --> 00:31:10.720
And then what happens is you get a notification

452
00:31:10.720 --> 00:31:12.380
from the United States Patent and Trademark Office

453
00:31:12.380 --> 00:31:17.020
saying either it's allowed or it's rejected.

454
00:31:17.020 --> 00:31:19.080
And if it's rejected, they tell you why,

455
00:31:19.080 --> 00:31:21.400
and you need a lawyer to come back

456
00:31:21.400 --> 00:31:23.280
and give legal reasoning

457
00:31:23.280 --> 00:31:25.360
as to why your patent should be allowed.

458
00:31:26.260 --> 00:31:27.940
Okay, and I'm not gonna go into detail

459
00:31:27.940 --> 00:31:30.980
about the legal arguments under novelty and obviousness

460
00:31:30.980 --> 00:31:33.960
and unpatentable subject matter and the statutes.

461
00:31:33.960 --> 00:31:36.960
I could bore you to death on some of the stuff that I know,

462
00:31:36.960 --> 00:31:41.920
like section 112, 102B, you know, 103A, all that.

463
00:31:41.920 --> 00:31:43.160
You don't need to know that.

464
00:31:43.160 --> 00:31:46.380
All you need to know is that you file the application,

465
00:31:46.380 --> 00:31:48.860
you gotta wait until they either reject it

466
00:31:48.860 --> 00:31:49.700
or they accept it.

467
00:31:49.700 --> 00:31:52.220
If they reject it, you need a lawyer.

468
00:31:52.220 --> 00:31:53.820
The lawyer has to look at the rejection

469
00:31:53.820 --> 00:31:58.820
to tell you what exactly is allowable,

470
00:31:58.860 --> 00:32:01.140
how to make the legal arguments,

471
00:32:01.140 --> 00:32:03.300
and how not to make legal arguments.

472
00:32:03.300 --> 00:32:06.500
And they'll do all that, all right?

473
00:32:06.500 --> 00:32:07.780
Patent lasts again.

474
00:32:12.660 --> 00:32:17.420
20 years from filing, last 20 years from filing.

475
00:32:18.580 --> 00:32:21.700
If you have a unique design, like the Coca-Cola,

476
00:32:22.220 --> 00:32:23.060
I don't know if you guys remember

477
00:32:23.060 --> 00:32:24.460
the old Coca-Cola bottle.

478
00:32:24.460 --> 00:32:25.900
Remember how that was shaped?

479
00:32:27.820 --> 00:32:31.460
It had a really unique shape to it, right?

480
00:32:31.460 --> 00:32:34.740
It was like that, something like that, right?

481
00:32:36.040 --> 00:32:39.920
And so that bottle actually could have been protected

482
00:32:39.920 --> 00:32:41.160
under the design law.

483
00:32:43.340 --> 00:32:46.420
So what I mean by that is if you have a unique design,

484
00:32:46.420 --> 00:32:49.340
you can file what's called a design patent.

485
00:32:49.340 --> 00:32:51.040
It only protects the design.

486
00:32:52.140 --> 00:32:54.720
Not the functionality, not the device,

487
00:32:54.720 --> 00:32:57.060
only the way it looks, nothing else.

488
00:32:57.060 --> 00:32:59.300
Brookstone, I used to represent Brookstone

489
00:32:59.300 --> 00:33:02.480
before they got bought out by a Chinese corporation,

490
00:33:02.480 --> 00:33:04.460
all right, a Chinese entity,

491
00:33:04.460 --> 00:33:08.100
and filed tons of design patents.

492
00:33:09.620 --> 00:33:11.980
I think we had like seven different design patents

493
00:33:11.980 --> 00:33:15.100
for rabbit ear wine bottle openers.

494
00:33:16.500 --> 00:33:18.420
You know, the ones where you like push the thing down

495
00:33:18.420 --> 00:33:21.260
and then do this, and then the court comes up?

496
00:33:22.220 --> 00:33:23.500
If you look on the internet,

497
00:33:23.500 --> 00:33:28.300
there are tons of design patents on rabbit ear wine,

498
00:33:28.300 --> 00:33:33.180
cork removal, bottle openers, and there's a lot of them.

499
00:33:33.180 --> 00:33:38.180
So they last for 14 years, 14 years, not 20.

500
00:33:40.500 --> 00:33:45.060
You can protect systems, methods, devices,

501
00:33:47.500 --> 00:33:49.300
and there's a number of other things you can protect,

502
00:33:49.300 --> 00:33:51.380
but those are really the big major ones

503
00:33:51.380 --> 00:33:53.080
that are protectable, okay?

504
00:33:56.140 --> 00:34:01.140
Now, some of you are doing work in other countries, right?

505
00:34:01.300 --> 00:34:03.020
How many of you are actually selling products

506
00:34:03.020 --> 00:34:04.580
in other countries?

507
00:34:04.580 --> 00:34:07.780
Anybody, or services in other countries?

508
00:34:07.780 --> 00:34:09.659
Okay, all right.

509
00:34:09.659 --> 00:34:12.420
So let's say you were trying to actually protect

510
00:34:12.420 --> 00:34:15.340
your legal rights in Canada.

511
00:34:15.340 --> 00:34:17.300
Canada is an easy one.

512
00:34:17.300 --> 00:34:18.820
Canada is not that expensive.

513
00:34:19.320 --> 00:34:21.460
It doesn't require translations.

514
00:34:21.460 --> 00:34:25.060
So you can actually file a patent application

515
00:34:25.060 --> 00:34:28.260
with the Canadian Patent Office, all right?

516
00:34:29.580 --> 00:34:31.199
But here's the thing.

517
00:34:31.199 --> 00:34:32.940
If you file in the United States,

518
00:34:32.940 --> 00:34:35.780
you have one year from that date to foreign file.

519
00:34:35.780 --> 00:34:37.960
If you don't file within one year,

520
00:34:37.960 --> 00:34:39.460
you lose the priority date.

521
00:34:39.460 --> 00:34:41.340
The priority date's really important.

522
00:34:42.620 --> 00:34:44.100
And I'm gonna tell you why priority dates

523
00:34:44.100 --> 00:34:45.060
are really important.

524
00:34:45.060 --> 00:34:48.699
That's the earliest date associated with your patent.

525
00:34:49.540 --> 00:34:51.179
The reason why it's incredibly important

526
00:34:51.179 --> 00:34:54.699
is because there are things in the United States

527
00:34:54.699 --> 00:34:57.340
and in foreign countries that will make it

528
00:34:57.340 --> 00:35:00.220
so that you can't own your own patent.

529
00:35:00.000 --> 00:35:11.000
It'll make it so that if you perform any one of the following actions that I'm going to mention to you, your invention will be considered donated to the public, you'll lose it.

530
00:35:11.000 --> 00:35:21.000
And some of you have already done this. So, I apologize for any emotional feelings that you're going to go through within the next 10 minutes.

531
00:35:22.000 --> 00:35:26.000
Because some of you are going to find out that you actually can't own what you already created.

532
00:35:26.000 --> 00:35:32.000
But that's all right. It's better to know this stuff so that you can fix it. Okay. All right.

533
00:35:32.000 --> 00:35:35.000
There are three stat story bars in the United States.

534
00:35:35.000 --> 00:35:43.000
There's one in foreign countries. What these things do is they say they actually dictate whether or not you can file a patent.

535
00:35:43.000 --> 00:35:53.000
In foreign countries, there's this thing called the non-disclosure, non-publication requirement.

536
00:35:53.000 --> 00:36:09.000
If your invention, let's say like your device, your method, your system is described on a website, on a funnel, in a white paper, right, that's considered disclosed.

537
00:36:09.000 --> 00:36:18.000
That means you cannot obtain legal rights in any foreign country of the world. It's gone.

538
00:36:18.000 --> 00:36:24.000
This is a really big deal, guys. This kind of stuff shuts down companies. All right.

539
00:36:24.000 --> 00:36:36.000
So, if you cannot obtain any legal rights at all to your technology or to your method, that means anybody can do it and you can't stop them.

540
00:36:36.000 --> 00:36:39.000
There's nothing you can do about it.

541
00:36:39.000 --> 00:36:47.000
So, there's literally companies out there that wait for patents to expire, and then they go and make the exact same thing.

542
00:36:47.000 --> 00:36:52.000
This is what they do. This is how the pharmaceutical industry works.

543
00:36:52.000 --> 00:36:56.000
This is why you hear about generics.

544
00:36:56.000 --> 00:37:01.000
Okay, so what you have is...

545
00:37:01.000 --> 00:37:28.000
Hold on one sec. Let me just do something here.

546
00:37:28.000 --> 00:37:35.000
Okay, cool. There we go. Took care of something. All right. So, something for you guys to realize.

547
00:37:35.000 --> 00:37:39.000
This is really, really, really important, guys. All right.

548
00:37:39.000 --> 00:37:43.000
And I don't want you guys to get in trouble here.

549
00:37:43.000 --> 00:37:49.000
If you actually disclose it, if you offer it for sale, if you do any of those things, gone.

550
00:37:49.000 --> 00:37:53.000
No foreign countries can you get legal rights. Gone.

551
00:37:53.000 --> 00:37:57.000
All right. Now, in the United States, it's different.

552
00:37:57.000 --> 00:38:07.000
In the United States, the way it works is that if you offer it for sale, you have one year from the date that you offer for sale to file a patent.

553
00:38:07.000 --> 00:38:17.000
If you give it to a member of the public to use for its intended purpose, and it's not for experimental use, and one year passes, it's gone.

554
00:38:17.000 --> 00:38:20.000
All legal rights are gone.

555
00:38:20.000 --> 00:38:21.000
Okay.

556
00:38:22.000 --> 00:38:35.000
And then finally, if it's in a publication, like if anybody's in school, some of us have higher education degrees and we had to do like a thesis, that thesis then gets cataloged and placed in a library.

557
00:38:35.000 --> 00:38:41.000
That is considered published. I did. This was actually an interesting experience.

558
00:38:41.000 --> 00:38:46.000
I was teaching at Dartmouth to the medical device group.

559
00:38:47.000 --> 00:38:53.000
Kirk was the head of the medical device group at Dartmouth, and I'm training them on IP law.

560
00:38:53.000 --> 00:39:02.000
I got to this section, and I mentioned to them, look, guys, if there's any publication that covers your invention, you have one year to file a patent application.

561
00:39:02.000 --> 00:39:09.000
If you don't, it's considered donated to the public, and in every single foreign country of the world, the invention's gone.

562
00:39:10.000 --> 00:39:16.000
Like five people ran out, like left, like literally ran out.

563
00:39:16.000 --> 00:39:18.000
It was five or six.

564
00:39:18.000 --> 00:39:23.000
They literally ran out, and Kirk looked at me like, what just happened?

565
00:39:23.000 --> 00:39:33.000
I said, I just explained to them, you know how you told me last week they had to submit their thesis to actually get their final degree as a PhD?

566
00:39:33.000 --> 00:39:34.000
He says, yeah.

567
00:39:34.000 --> 00:39:36.000
I said, what do you think happens to their thesis?

568
00:39:36.000 --> 00:39:39.000
He says, oh, my gosh, it gets published.

569
00:39:39.000 --> 00:39:40.000
I said, yeah.

570
00:39:40.000 --> 00:39:54.000
So every single one of the graduate students who was looking at building a company using what's within the thesis, they now can't if they're doing any foreign work whatsoever.

571
00:39:54.000 --> 00:40:00.000
So I guarantee you those five or six people who ran out, the reason why they ran out was specific.

572
00:40:00.000 --> 00:40:02.040
typically because they fall into that category.

573
00:40:02.040 --> 00:40:03.960
And he checked later and he actually told me,

574
00:40:03.960 --> 00:40:06.480
and they were really thankful that I explained this to them,

575
00:40:06.480 --> 00:40:09.280
because it essentially, what they did was they went back

576
00:40:09.280 --> 00:40:12.560
to the university and said, please don't publish this.

577
00:40:12.560 --> 00:40:15.480
Like, you know, do your grading, but don't publish it

578
00:40:15.480 --> 00:40:18.320
until we're ready, until we file a patent application.

579
00:40:18.320 --> 00:40:20.240
All right, and so they were saved.

580
00:40:20.240 --> 00:40:24.880
But just remember that you cannot,

581
00:40:24.880 --> 00:40:26.720
don't brag about your technology

582
00:40:26.720 --> 00:40:28.840
if you're gonna file a patent.

583
00:40:28.840 --> 00:40:31.400
If you go out there and start bragging, it's gone.

584
00:40:32.280 --> 00:40:34.400
All right, and I don't want a situation where,

585
00:40:34.400 --> 00:40:36.160
I'll tell you just one story.

586
00:40:36.160 --> 00:40:37.160
This is actually horrible.

587
00:40:37.160 --> 00:40:42.160
So pharmaceutical company goes to a trade show.

588
00:40:42.640 --> 00:40:44.000
This is a real story.

589
00:40:44.000 --> 00:40:46.080
Pharmaceutical company goes to a trade show.

590
00:40:46.080 --> 00:40:50.160
They had six or seven different prescriptions

591
00:40:50.160 --> 00:40:51.480
they were going after.

592
00:40:51.480 --> 00:40:53.040
They went after FDA approval.

593
00:40:53.040 --> 00:40:54.240
They finally get it on one.

594
00:40:54.240 --> 00:40:57.360
They spend millions upon millions upon millions of dollars

595
00:40:57.360 --> 00:41:00.640
trying to develop these drugs through different tests.

596
00:41:00.640 --> 00:41:02.600
And then, you know, all these different things

597
00:41:02.600 --> 00:41:03.440
they had to get.

598
00:41:03.440 --> 00:41:06.880
Finally, they get the FDA approval on one, right?

599
00:41:06.880 --> 00:41:11.240
It took like 17 years, okay?

600
00:41:11.240 --> 00:41:14.720
They had filed a patent on this thing, all right?

601
00:41:14.720 --> 00:41:17.520
Well, they start selling the thing.

602
00:41:17.520 --> 00:41:20.520
This guy actually went to a trade show

603
00:41:20.520 --> 00:41:22.880
before they filed the patent.

604
00:41:23.920 --> 00:41:26.000
And when he went to the trade show, he says, guys,

605
00:41:26.000 --> 00:41:29.040
we've got the best new drug ever.

606
00:41:29.040 --> 00:41:31.000
It does this, it does that.

607
00:41:31.000 --> 00:41:32.400
Here's the chemical formula.

608
00:41:32.400 --> 00:41:34.280
Nobody ever knew how to do it before.

609
00:41:34.280 --> 00:41:36.600
If you want to work with us, just hire us.

610
00:41:36.600 --> 00:41:38.320
And, you know, here's the pamphlets

611
00:41:38.320 --> 00:41:40.200
that talk more about the drug.

612
00:41:40.200 --> 00:41:41.640
This is how you interact with it.

613
00:41:41.640 --> 00:41:43.280
This is what we did to create it.

614
00:41:43.280 --> 00:41:45.120
Blah, blah, blah, blah, blah.

615
00:41:45.120 --> 00:41:48.040
Okay, well, they finally get FDA approval.

616
00:41:48.920 --> 00:41:50.440
Another company goes out there

617
00:41:50.440 --> 00:41:54.080
and starts manufacturing the same drug, right?

618
00:41:54.080 --> 00:41:55.800
And starts selling it as the generic.

619
00:41:56.600 --> 00:41:58.200
The big company sues them.

620
00:41:59.760 --> 00:42:02.280
And then the other company comes back and says,

621
00:42:02.280 --> 00:42:03.920
I don't think so.

622
00:42:03.920 --> 00:42:05.880
Your patent's invalid.

623
00:42:05.880 --> 00:42:08.960
And they said, well, how, like in the court case,

624
00:42:08.960 --> 00:42:10.160
they said, well, why?

625
00:42:11.280 --> 00:42:14.440
And they found out that the head of marketing,

626
00:42:14.440 --> 00:42:15.280
not the head of marketing,

627
00:42:15.280 --> 00:42:17.280
one of the members of the marketing team

628
00:42:17.280 --> 00:42:19.080
went to a trade show

629
00:42:19.080 --> 00:42:21.880
and demonstrated everything about the drug.

630
00:42:21.880 --> 00:42:24.040
And that it actually took them more than a year

631
00:42:24.040 --> 00:42:26.160
to get the patent after that.

632
00:42:26.160 --> 00:42:28.920
And so that means that their patent was invalid.

633
00:42:31.080 --> 00:42:33.800
Do you know how many millions of dollars that company lost?

634
00:42:33.800 --> 00:42:36.360
Millions upon millions upon millions of dollars.

635
00:42:36.360 --> 00:42:38.120
They lost it immediately.

636
00:42:38.120 --> 00:42:40.280
And obviously the guy got fired immediately

637
00:42:41.160 --> 00:42:42.360
because they lost everything.

638
00:42:42.360 --> 00:42:44.120
So it's kind of a big deal,

639
00:42:44.120 --> 00:42:46.480
but in any case, just be careful.

640
00:42:46.480 --> 00:42:47.320
Just be careful.

641
00:42:47.320 --> 00:42:50.120
So that's kind of how patents work.

642
00:42:50.440 --> 00:42:52.920
Just remember like,

643
00:42:54.600 --> 00:42:57.080
patents are really expensive, okay?

644
00:42:57.080 --> 00:43:01.200
So out of all the different areas of IP that you can obtain,

645
00:43:01.200 --> 00:43:03.400
patents are the most expensive.

646
00:43:04.360 --> 00:43:08.360
It can cost you nine, 10, 11, $12,000 to file a patent,

647
00:43:08.360 --> 00:43:09.440
just to file it.

648
00:43:10.480 --> 00:43:11.680
When it costs you how much?

649
00:43:11.680 --> 00:43:14.520
Type in the chat how much it costs to file a copyright.

650
00:43:14.520 --> 00:43:15.520
$65, exactly.

651
00:43:22.240 --> 00:43:24.840
Only 65 bucks, right?

652
00:43:24.840 --> 00:43:26.640
And then how much does it cost for a trademark,

653
00:43:26.640 --> 00:43:27.680
to file a trademark?

654
00:43:28.960 --> 00:43:30.600
What's the government fee?

655
00:43:33.160 --> 00:43:35.880
250 or 350, exactly.

656
00:43:35.880 --> 00:43:37.320
You see the difference here?

657
00:43:38.840 --> 00:43:41.520
Like the attorneys are gonna end up charging you

658
00:43:41.560 --> 00:43:45.560
about another maybe $800 to $1,500,

659
00:43:45.560 --> 00:43:47.840
depending on what the law firm is

660
00:43:47.840 --> 00:43:49.960
when you file a trademark, right?

661
00:43:49.960 --> 00:43:53.080
On the copyright side, they might charge you,

662
00:43:53.080 --> 00:43:55.640
I don't know, maybe three, 400 bucks,

663
00:43:55.640 --> 00:43:59.040
maybe a little more depending on the complexity of the work.

664
00:43:59.040 --> 00:44:03.800
On the patent side, $10,000, okay?

665
00:44:03.800 --> 00:44:06.160
There's a lot of parts to a patent.

666
00:44:06.160 --> 00:44:09.600
There's the title, cross-reference to related applications,

667
00:44:09.600 --> 00:44:13.600
field of the invention, abstract, summary of the invention,

668
00:44:13.600 --> 00:44:15.160
brief description of the drawings,

669
00:44:15.160 --> 00:44:18.680
specimen, claims, drawings.

670
00:44:18.680 --> 00:44:22.840
All those things are required for one patent application.

671
00:44:25.200 --> 00:44:26.120
So they're expensive.

672
00:44:26.120 --> 00:44:28.720
So you might be asking yourself, well, hold it.

673
00:44:28.720 --> 00:44:29.920
I gotta start up here.

674
00:44:29.920 --> 00:44:33.960
I can't afford to file a patent, Peter.

675
00:44:33.960 --> 00:44:35.520
Like it's just, it's too expensive.

676
00:44:35.520 --> 00:44:37.720
Like I can't afford $10,000 right now.

677
00:44:38.720 --> 00:44:42.000
Well, the government knew that.

678
00:44:42.000 --> 00:44:44.880
So what they did was they created a way around this.

679
00:44:47.000 --> 00:44:48.600
So what they have is something called

680
00:44:48.600 --> 00:44:51.520
a provisional patent application.

681
00:44:51.520 --> 00:44:53.120
Just write that in your notes,

682
00:44:53.120 --> 00:44:58.120
provisional, P-R-O-V-I-S-I-O-N-A-L, A-L, provisional.

683
00:45:00.000 --> 00:45:16.000
A provisional patent application only requires title, description, and at least one drawing if necessary to understand the invention. Nothing else.

684
00:45:16.000 --> 00:45:20.000
Do you see the difference? So it's not as long.

685
00:45:20.000 --> 00:45:23.000
It's not as verbose.

686
00:45:23.000 --> 00:45:32.000
But the provisional patent application does have to have a description that's detailed enough so that one of ordinary skill in the art can practice the invention.

687
00:45:32.000 --> 00:45:36.000
So somebody in the field has to be able to practice the invention.

688
00:45:36.000 --> 00:45:43.000
You can't go out there and say I've got new earbuds and the way they work is you take them out of the case and you stick them in your ear and now you can hear.

689
00:45:43.000 --> 00:45:47.000
Period. Yeah, that's not a detailed description.

690
00:45:47.000 --> 00:45:52.000
All right, you have to know the intricacies of how this thing works.

691
00:45:52.000 --> 00:45:57.000
And actually put that all together in an actual patent application.

692
00:45:57.000 --> 00:46:05.000
And that's all vital. In the provisional, that same description is necessary, but you don't need the background. You don't need the summary. You don't need the claims.

693
00:46:05.000 --> 00:46:12.000
You don't need the cross reference to related applications. You don't need the brief description of the drawings. None of that.

694
00:46:12.000 --> 00:46:19.000
So you can save money. So if you're starting out a company and you want to save some money, you might want to follow provisional.

695
00:46:19.000 --> 00:46:24.000
So that is an option. It is something that you could potentially do.

696
00:46:24.000 --> 00:46:34.000
Okay, now, if you want to determine whether or not you potentially infringe a patent, you look at what's called the claims.

697
00:46:34.000 --> 00:46:43.000
They're called claims claims of the patent. Okay, so what I'm going to do right now is I'm going to do two things. One, I'm going to show you a patent.

698
00:46:43.000 --> 00:46:49.000
And then number two is I'm going to show you how to do a quick search for logos.

699
00:46:49.000 --> 00:46:59.000
So let me go into here. Close, close, open.

700
00:46:59.000 --> 00:47:25.000
All right, here we go.

701
00:47:25.000 --> 00:47:35.000
Okay, let's just grab a patent. I don't know. Let's do that.

702
00:47:35.000 --> 00:47:44.000
Okay, see what it's called. Circuit board indicator. Perfect. I actually understand electrical engineering, so I can explain something to you.

703
00:47:44.000 --> 00:47:51.000
So that works. All right, here we go. Okay, so I just went, I'm going to show you how to do a really quick patent search.

704
00:47:52.000 --> 00:48:04.000
Okay, let me go back. No, I don't want to give you feedback. Thank you very much.

705
00:48:04.000 --> 00:48:08.000
Alright, so if you start out here, search for patents.

706
00:48:08.000 --> 00:48:16.000
Or if you just go to USPTO site and then go to patents and then search for patents so you go to USPTO.gov. Can anybody see the USPTO site right now.

707
00:48:16.000 --> 00:48:22.000
Okay, great. So then you go into patents, search for patents.

708
00:48:22.000 --> 00:48:25.000
Patent public search.

709
00:48:25.000 --> 00:48:28.000
Patent public search tool.

710
00:48:28.000 --> 00:48:31.000
Basic search. I would just use a basic search.

711
00:48:31.000 --> 00:48:41.000
And you can come in here and you can type, you can look for a number of different things like the applicant's name, the title of the invention, you know, all sorts of things you could.

712
00:48:41.000 --> 00:48:49.000
But what I'm going to do is just put in a patent number.

713
00:48:49.000 --> 00:48:52.000
What do we get.

714
00:48:52.000 --> 00:48:58.000
I don't like that one. Let's do another one.

715
00:48:58.000 --> 00:49:04.000
Cardin for fragile article. I don't like that one either. How about that.

716
00:49:04.000 --> 00:49:17.000
Fish lure. Perfect. Fish lure making system. Love it. Alright, so when you search you'll see on the bottom here it gives you the patent and it gives you a preview option or you can download the PDF.

717
00:49:17.000 --> 00:49:21.000
I'm just going to click preview.

718
00:49:21.000 --> 00:49:24.000
Actually, let me download the PDF real fast.

719
00:49:24.000 --> 00:49:30.000
Here's a PDF. Can you guys see the PDF right now are you still looking at the USPTO website.

720
00:49:30.000 --> 00:49:41.000
See PDF. Okay. All right, so this is the patent here.

721
00:49:41.000 --> 00:49:50.000
You've got your title fish lure making system. If you go all the way to the end, I'm going to go all the way to the end of the pattern.

722
00:49:50.000 --> 00:49:55.000
If you start at the end and you work backwards, you come to what are called the claims.

723
00:49:55.000 --> 00:50:00.000
These are the claims. You see a number on them. It says I claim, and then there's a number.

724
00:50:00.000 --> 00:50:03.960
number. Those are called the claims. So if you want to determine whether or not you infringe

725
00:50:03.960 --> 00:50:12.000
a patent, and look, this is not legal advice. If you want to determine if you infringe a

726
00:50:12.000 --> 00:50:19.240
patent, you just read this. And if you have everything that's within that list of the

727
00:50:19.240 --> 00:50:25.160
claim, that means you infringe. It's that simple. Now, on the legal side, for guys like

728
00:50:25.160 --> 00:50:31.240
myself, the legal analysis is very complex. But for you to just understand how it works,

729
00:50:31.240 --> 00:50:34.840
what we do is we look at the claims, and we say, OK, well, do you have everything that's

730
00:50:34.840 --> 00:50:39.640
in this claim? If you do, you essentially potentially infringe, and you need to do something

731
00:50:39.640 --> 00:50:47.600
else. That's basically how patents work, and an infringement analysis works. It's a very

732
00:50:47.600 --> 00:50:53.000
simplified way of saying that for you. But you'll notice in the patent, if I go back

733
00:50:53.000 --> 00:50:59.680
to the top, you've got your title, Fish Lure Making System, your abstract, which is basically

734
00:50:59.680 --> 00:51:06.120
a really quick description of what's here. You've got your drawings, which are next.

735
00:51:06.120 --> 00:51:10.840
After drawings, there's your background of the invention. Here's your field of the invention.

736
00:51:10.840 --> 00:51:16.160
Your brief description is going to be there. Your summary of the invention is here. All

737
00:51:16.160 --> 00:51:22.600
the parts of the patent are here. Brief description of the drawings, detailed description. And

738
00:51:22.600 --> 00:51:31.920
then finally, your claims at the end. So all patents have all those parts. Now, there

739
00:51:31.920 --> 00:51:37.000
are certain people that don't use backgrounds. You technically don't have to add it, but

740
00:51:37.000 --> 00:51:46.040
a lot of people do. Any questions on that so far on the patent side? Just on patents.

741
00:51:46.040 --> 00:51:50.760
So that's the way patents work. Basically, they allow you to step others. You can't actually

742
00:51:50.760 --> 00:51:55.160
do what's in it. You want to determine if you do what's in it, you do a clearance search.

743
00:51:55.160 --> 00:51:59.480
If you want to determine whether or not you can actually get a patent on something, you

744
00:51:59.480 --> 00:52:05.600
do what's called a patentability search. So clearance and patentability searches. That's

745
00:52:05.600 --> 00:52:10.600
what you're doing to determine whether or not your method is unique, your product is

746
00:52:10.600 --> 00:52:16.000
unique, your system is unique. That's what you actually will do.

747
00:52:16.000 --> 00:52:25.440
I'm going to go now for the remainder of the time for the next, let's say, 10 minutes.

748
00:52:25.440 --> 00:52:31.800
I'm going to show you guys how to do logo searching. Because people get this. This is

749
00:52:31.800 --> 00:52:36.520
really difficult for a lot of people. So I just want to show you guys some ways to do

750
00:52:36.520 --> 00:52:44.240
trademark searches for logos. And let me do this. Actually, let me ask you, do you guys

751
00:52:44.280 --> 00:52:47.720
want to learn that? Do you guys want to learn how to do logo searches by a show of hands?

752
00:52:47.720 --> 00:52:52.480
Yes, yes, yes. All right. That's a good number of you. Okay. So then I'll do that. I'll show

753
00:52:52.480 --> 00:53:03.200
you guys how to do this. All right. So if I share my screen share. All right, great.

754
00:53:03.200 --> 00:53:12.840
So if I go to trademarks, I go to searching, I click on the search bar. Again, we're not

755
00:53:12.840 --> 00:53:17.440
going into the basic wordmark search because if you do, there's no option for searching

756
00:53:17.440 --> 00:53:24.120
for logos. So you don't do that one. So get out of there and you go into this one. Word

757
00:53:24.120 --> 00:53:32.520
or design mark search. You click on that. Okay. Now this is where it gets a little tricky.

758
00:53:32.520 --> 00:53:37.560
And just to be clear, this is not 100% effective. I already told you that the USPTO website

759
00:53:37.560 --> 00:53:44.760
in and of itself is not 100% effective, but especially when it comes to logo, it's not

760
00:53:44.760 --> 00:53:50.840
100% effective, but it's a free tool. You may be able to get some ideas, knock some

761
00:53:50.840 --> 00:53:58.360
things out pretty easily. So what you do is if you go down to, there's two things here.

762
00:53:58.360 --> 00:54:05.720
There's description of the mark, there's design description, and there's a design code, right?

763
00:54:05.720 --> 00:54:14.200
I tend to use the description of the mark or the design description. What the design

764
00:54:14.200 --> 00:54:19.800
code is, is that after you file your trademark application, the United States Patent and

765
00:54:19.800 --> 00:54:30.000
Trademark Office is going to assign a specific design code to your design. Okay. It's basically

766
00:54:30.000 --> 00:54:36.560
a number. It's the field that it's actually associated with for your design. So every

767
00:54:36.560 --> 00:54:40.960
one of you are going to get one if you file a logo. So what you want to do is you want to make

768
00:54:40.960 --> 00:54:46.400
sure that you know whether or not what you're creating is already created. Why is this important?

769
00:54:47.200 --> 00:54:53.040
How many people are using Mid-Journey by a show of hands? I knew Alina was. Yeah. All right. So

770
00:54:54.560 --> 00:54:58.400
we had this talk, Alina. You're going to find out a lot about copyright law very soon.

771
00:54:58.400 --> 00:54:59.840
So the

772
00:55:00.000 --> 00:55:04.440
The way it actually works is Midjourney

773
00:55:04.440 --> 00:55:06.840
is taking prior images.

774
00:55:06.840 --> 00:55:11.320
And what it's doing, it's an AI platform, right?

775
00:55:11.320 --> 00:55:16.760
And it creates images based on text that you write.

776
00:55:16.760 --> 00:55:21.640
So you could ask it to create, as an example,

777
00:55:21.640 --> 00:55:27.240
like a sunset with bluish water in the background,

778
00:55:27.240 --> 00:55:31.680
a palm tree on an island with a hammock.

779
00:55:31.680 --> 00:55:34.840
I guess you'd need actually two palm trees to put a hammock.

780
00:55:34.840 --> 00:55:37.440
Hammock won't be very effective with one palm tree.

781
00:55:37.440 --> 00:55:43.000
So two palm trees with a hammock in between it.

782
00:55:43.000 --> 00:55:46.120
And you can specify two clouds on the left-hand side,

783
00:55:46.120 --> 00:55:47.000
and this and that.

784
00:55:47.000 --> 00:55:48.000
You get all this detail.

785
00:55:48.000 --> 00:55:50.360
Then when you enter it, Midjourney

786
00:55:50.360 --> 00:55:53.640
grabs from its own database and creates an image

787
00:55:53.640 --> 00:55:56.240
and spits it out for you, OK?

788
00:55:56.240 --> 00:56:02.240
Now, here's the issue, is that Midjourney is using content

789
00:56:02.240 --> 00:56:03.280
that already exists.

790
00:56:03.280 --> 00:56:05.200
It doesn't just create new things.

791
00:56:05.200 --> 00:56:07.560
They use stuff that already exists as well.

792
00:56:07.560 --> 00:56:13.120
So it may be using somebody else's copyrighted work,

793
00:56:13.120 --> 00:56:14.640
all right?

794
00:56:14.640 --> 00:56:16.920
There are lawsuits going on right now

795
00:56:16.920 --> 00:56:22.160
against ChatGPT and others, against OpenAI and others.

796
00:56:22.160 --> 00:56:25.240
Because what they did with these AI platforms

797
00:56:25.240 --> 00:56:29.440
is that they scraped the data, or they scraped the images,

798
00:56:29.440 --> 00:56:30.600
and they store them all.

799
00:56:30.600 --> 00:56:34.320
And then they use them to create the results for you.

800
00:56:34.320 --> 00:56:35.800
And so these people that actually

801
00:56:35.800 --> 00:56:41.160
have copyrights to their legal works got mad and said,

802
00:56:41.160 --> 00:56:43.320
hold it, you grabbed that stuff from my website

803
00:56:43.320 --> 00:56:46.880
without my approval because you scraped all of the internet.

804
00:56:46.880 --> 00:56:49.440
And you have all the things that were on the internet

805
00:56:49.440 --> 00:56:54.240
all the way up into 2021 within your database.

806
00:56:54.240 --> 00:56:56.880
Therefore, you committed copyright infringement.

807
00:56:56.880 --> 00:56:59.080
So they're suing these companies.

808
00:56:59.080 --> 00:57:02.600
So if you're using Midjourney to create logos

809
00:57:02.600 --> 00:57:05.760
or to create images, just be careful, please,

810
00:57:05.760 --> 00:57:08.400
about copyright infringement, all right?

811
00:57:08.400 --> 00:57:11.720
Make sure you have a search done for the logo that's

812
00:57:11.720 --> 00:57:14.520
created to make sure that you don't get sued for using what

813
00:57:14.520 --> 00:57:17.760
was created by Midjourney or some of the other programs.

814
00:57:17.760 --> 00:57:19.960
All right, so I'm going to look at, let's say,

815
00:57:19.960 --> 00:57:23.400
description of the mark.

816
00:57:23.400 --> 00:57:27.600
And then I'm going to type in over here, let's say,

817
00:57:27.600 --> 00:57:29.800
lightning, right?

818
00:57:29.800 --> 00:57:32.400
Let's just do that, lightning.

819
00:57:32.400 --> 00:57:37.080
And if I submit a query, there's like 9,000 records.

820
00:57:37.080 --> 00:57:40.400
If you look up here, there's a button that says image list.

821
00:57:40.400 --> 00:57:43.080
You see that?

822
00:57:43.080 --> 00:57:45.320
Click that.

823
00:57:45.320 --> 00:57:48.440
Now, every single trademark that has a lightning bolt in it

824
00:57:48.440 --> 00:57:49.920
is going to show up.

825
00:57:49.920 --> 00:57:51.680
See them all?

826
00:57:51.680 --> 00:57:54.520
They all have lightning in them.

827
00:57:54.520 --> 00:57:57.760
I did something very broad, all right?

828
00:57:57.760 --> 00:58:00.800
Now, why is that?

829
00:58:00.800 --> 00:58:03.840
Like, why did that work?

830
00:58:03.840 --> 00:58:04.720
Let me show you why.

831
00:58:04.720 --> 00:58:07.600
If I click on, remember, you click on the number,

832
00:58:07.600 --> 00:58:09.680
not on the image.

833
00:58:09.680 --> 00:58:18.840
If I click on the number, when I go down to the description,

834
00:58:18.840 --> 00:58:20.720
description of the mark, see that right here?

835
00:58:20.760 --> 00:58:21.760
Description of the mark.

836
00:58:24.440 --> 00:58:27.240
That is the description that was entered on this.

837
00:58:27.240 --> 00:58:31.880
You see how it says the mark consists of an N shape

838
00:58:31.880 --> 00:58:35.760
resembling a horizontal lightning bolt stacked

839
00:58:35.760 --> 00:58:42.760
on top of the text Ninurta, right?

840
00:58:42.760 --> 00:58:45.400
And so what that means for you is

841
00:58:45.400 --> 00:58:46.920
that since you search for a lightning

842
00:58:46.920 --> 00:58:48.960
bolt associated with the description of the mark,

843
00:58:48.960 --> 00:58:51.240
you've actually got the logo.

844
00:58:51.240 --> 00:58:54.280
And you know if it's a logo if it shows you an image here.

845
00:58:54.280 --> 00:58:55.880
So you can just go down.

846
00:58:55.880 --> 00:58:58.560
Now, you might be saying, Pete, this is crazy.

847
00:58:58.560 --> 00:59:01.720
I can't go through 9,000 results.

848
00:59:01.720 --> 00:59:03.560
And I would say to you, yeah, you're right.

849
00:59:03.560 --> 00:59:06.040
You can't go through 9,000 results.

850
00:59:06.040 --> 00:59:07.360
So now what you need to figure out

851
00:59:07.360 --> 00:59:12.720
is some more stuff to enter to get less results.

852
00:59:12.720 --> 00:59:15.360
So then you click the AND operator.

853
00:59:15.360 --> 00:59:19.800
And let's say that what you want to cover is footwear.

854
00:59:19.800 --> 00:59:21.400
So I come over here and I go footwear.

855
00:59:21.400 --> 00:59:23.000
Oh, footwear is spelled wrong.

856
00:59:23.000 --> 00:59:25.280
Footwear.

857
00:59:25.280 --> 00:59:28.320
So if I want footwear, I go to the goods and services,

858
00:59:28.320 --> 00:59:31.200
select on that, submit query.

859
00:59:31.200 --> 00:59:36.200
Now I've got 390 records where there is footwear

860
00:59:36.200 --> 00:59:38.200
with a lightning bolt on it.

861
00:59:38.200 --> 00:59:40.240
I click on the image list.

862
00:59:40.240 --> 00:59:41.960
And here we go.

863
00:59:42.080 --> 00:59:44.960
Now I'm seeing, like, see the step in with the lightning

864
00:59:44.960 --> 00:59:48.920
bolt, NBA, G League, Ignite.

865
00:59:48.920 --> 00:59:50.800
There's the lightning bolt there.

866
00:59:50.800 --> 00:59:56.880
So now I get an idea of these are all, this is all footwear.

867
00:59:56.880 --> 00:59:57.800
That looks horrible.

868
00:59:57.800 --> 00:59:59.360
A brain with two lightning bolts?

869
00:59:59.360 --> 01:00:01.280
I don't know what.

870
01:00:00.000 --> 01:00:02.440
That just looks horrible.

871
01:00:02.440 --> 01:00:05.240
That designer, not so good.

872
01:00:05.240 --> 01:00:07.480
All right, so if you go to Blitz,

873
01:00:07.480 --> 01:00:11.800
like if I click on Blitz, and I go down and look

874
01:00:11.800 --> 01:00:14.760
at the description of goods, there it is.

875
01:00:14.760 --> 01:00:18.080
See how it says footwear right there?

876
01:00:18.080 --> 01:00:20.480
There it is.

877
01:00:20.480 --> 01:00:23.960
This is how you narrow your results.

878
01:00:23.960 --> 01:00:26.580
If you don't narrow your results,

879
01:00:26.580 --> 01:00:28.080
you're going to have a big problem.

880
01:00:28.080 --> 01:00:30.940
You're going to end up with a ton of results.

881
01:00:30.940 --> 01:00:35.980
Now, the good part is that since you're not paying anybody

882
01:00:35.980 --> 01:00:38.460
to review the results, then it doesn't matter much

883
01:00:38.460 --> 01:00:39.660
if you have a lot of results.

884
01:00:39.660 --> 01:00:45.140
You can just sit back, watch Netflix, or read a book,

885
01:00:45.140 --> 01:00:47.140
and then go back and look at a few things,

886
01:00:47.140 --> 01:00:49.420
and then go back, and then go back a few times.

887
01:00:49.420 --> 01:00:52.900
Something for you to remember, OK?

888
01:00:52.900 --> 01:00:55.540
If you're using the USPTO website,

889
01:00:55.540 --> 01:00:59.600
if you don't move the cursor or move something

890
01:00:59.600 --> 01:01:02.000
within a certain amount of time, it freezes you out.

891
01:01:04.560 --> 01:01:08.600
So if you just did a major, major project

892
01:01:08.600 --> 01:01:10.520
and did a perfect search, and you

893
01:01:10.520 --> 01:01:12.840
know all the criteria for it, make

894
01:01:12.840 --> 01:01:15.360
sure you're like every minute going in here

895
01:01:15.360 --> 01:01:18.440
and clicking a button, like even if you just got to go back

896
01:01:18.440 --> 01:01:20.040
and then go forward.

897
01:01:20.040 --> 01:01:24.800
Just do that to keep the USPTO believing that you're engaged.

898
01:01:24.820 --> 01:01:26.940
Because if you don't, what happens

899
01:01:26.940 --> 01:01:28.780
is you're going to get an error message when

900
01:01:28.780 --> 01:01:31.900
you try to do anything, and it's going to make you start over.

901
01:01:31.900 --> 01:01:35.820
And that, my friends, is like really annoying.

902
01:01:35.820 --> 01:01:39.140
When you're like on a roll and everything's

903
01:01:39.140 --> 01:01:41.540
working really well, and then all of a sudden

904
01:01:41.540 --> 01:01:43.420
you get distracted, and you come back,

905
01:01:43.420 --> 01:01:45.820
and like all your results are gone,

906
01:01:45.820 --> 01:01:48.620
and you got to remember the search that you did,

907
01:01:48.620 --> 01:01:50.940
that is really frustrating.

908
01:01:50.940 --> 01:01:53.740
That's really frustrating, OK?

909
01:01:53.740 --> 01:01:57.440
All right, so that's how I would do logo searches.

910
01:01:57.440 --> 01:02:01.200
Now, if I want to determine if any of them are registered,

911
01:02:01.200 --> 01:02:03.760
I just look in the results here, look at their registration

912
01:02:03.760 --> 01:02:06.440
number, and I can see none of these are registered.

913
01:02:06.440 --> 01:02:09.960
If there's a number, that means it was registered.

914
01:02:09.960 --> 01:02:12.600
On the right-hand side, if it says dead,

915
01:02:12.600 --> 01:02:16.360
that means that that registration or that application

916
01:02:16.360 --> 01:02:18.560
has gone abandoned.

917
01:02:18.560 --> 01:02:20.740
But again, it doesn't mean you can use it,

918
01:02:20.740 --> 01:02:23.200
because you're going to use the wayback machine to determine

919
01:02:23.200 --> 01:02:25.140
whether or not the other party is actually

920
01:02:25.140 --> 01:02:30.300
continuing to use that stuff, OK?

921
01:02:30.300 --> 01:02:33.500
I want to stop there, because I don't want to kind of overload

922
01:02:33.500 --> 01:02:34.540
you guys with stuff.

923
01:02:34.540 --> 01:02:36.340
That's how you can do a logo search.

924
01:02:36.340 --> 01:02:38.780
You can actually watch the video.

925
01:02:38.780 --> 01:02:40.860
And by watching the video, you will

926
01:02:40.860 --> 01:02:44.860
be able to refresh yourself, and kind of look at it again,

927
01:02:44.860 --> 01:02:47.460
and do the search very slowly.

928
01:02:47.460 --> 01:02:52.780
And remember all the things that you need to do for this.

929
01:02:53.160 --> 01:02:55.360
With that, this is what I want to do.

930
01:02:55.360 --> 01:02:56.280
I want to end here.

931
01:02:56.280 --> 01:02:58.960
Tomorrow is the last day, guys.

932
01:02:58.960 --> 01:03:01.160
Tomorrow, we're going to bring everything together.

933
01:03:01.160 --> 01:03:02.920
Patents, trademarks, copyrights.

934
01:03:02.920 --> 01:03:05.680
We're going to go through a scenario together.

935
01:03:05.680 --> 01:03:07.720
And I'm going to do a little more description

936
01:03:07.720 --> 01:03:09.280
on a few more things.

937
01:03:09.280 --> 01:03:11.960
And then we're going to close.

938
01:03:11.960 --> 01:03:13.240
It's over.

939
01:03:13.240 --> 01:03:17.320
It ends tomorrow for some of you.

940
01:03:17.320 --> 01:03:21.120
Any of you that have any questions now,

941
01:03:21.120 --> 01:03:22.640
I'm going to stay on here.

942
01:03:22.660 --> 01:03:27.020
We're going to start VIP at 825.

943
01:03:27.020 --> 01:03:29.500
So in 15 minutes, we're starting VIP.

944
01:03:29.500 --> 01:03:31.780
If you have any questions whatsoever

945
01:03:31.780 --> 01:03:34.420
about the Foundations in IP package,

946
01:03:34.420 --> 01:03:37.620
or you're considering it and you haven't secured it yet,

947
01:03:37.620 --> 01:03:40.740
or you don't know what to do, you're kind of on the edge,

948
01:03:40.740 --> 01:03:43.100
just stay here for a few minutes.

949
01:03:43.100 --> 01:03:46.060
And I'll be happy to talk to you, answer any questions,

950
01:03:46.060 --> 01:03:48.180
figure out what we can do so we can help you guys.

951
01:03:48.180 --> 01:03:51.060
Because I want to make sure that you guys are successful.

952
01:03:51.080 --> 01:03:54.440
And once you guys are done with the network,

953
01:03:54.440 --> 01:03:57.240
tomorrow it's over, unless you continue with us.

954
01:03:57.240 --> 01:04:00.280
So with that, bless you guys.

955
01:04:00.280 --> 01:04:01.160
Have a great night.

956
01:04:01.160 --> 01:04:03.720
I'll stay on to answer any questions.

957
01:04:03.720 --> 01:04:07.480
And then VIP, I'll see you guys at 15 minutes, which

958
01:04:07.480 --> 01:04:10.200
will be 825.

959
01:04:10.200 --> 01:04:13.120
We'll start at 825, OK?

960
01:04:13.120 --> 01:04:15.560
All right, great.

961
01:04:15.560 --> 01:04:18.360
And if you actually already got the Foundations in IP package,

962
01:04:18.360 --> 01:04:19.360
you guys can jump off.

963
01:04:19.380 --> 01:04:21.540
So I know some of you already did, so.

964
01:04:24.620 --> 01:04:27.900
Anders, you're already covered.

965
01:04:27.900 --> 01:04:31.740
How do I get back into the VIP one?

966
01:04:31.740 --> 01:04:33.780
How do you get into VIP?

967
01:04:33.780 --> 01:04:37.840
Yeah, I couldn't figure out, once this Zoom ended last night,

968
01:04:37.840 --> 01:04:40.980
how to start the VIPs.

969
01:04:40.980 --> 01:04:43.500
Did you purchase the VIP already?

970
01:04:43.500 --> 01:04:44.340
Yeah.

971
01:04:44.340 --> 01:04:45.340
All right, great.

972
01:04:45.340 --> 01:04:47.300
Camilla, did you email me?

973
01:04:47.300 --> 01:04:47.800
Yeah.

974
01:04:48.220 --> 01:04:50.460
I sent you an email back about that.

975
01:04:50.460 --> 01:04:53.020
There's a separate link.

976
01:04:53.020 --> 01:04:55.500
A second link in your welcome email.

977
01:04:55.500 --> 01:04:56.780
You have a separate link?

978
01:04:56.780 --> 01:04:58.420
I mean, I didn't see that.

979
01:04:58.420 --> 01:05:00.180
Can you just?

980
01:05:00.000 --> 01:05:01.000
I'll send it to her.

981
01:05:01.000 --> 01:05:03.040
Yeah, just send it directly to her.

982
01:05:03.040 --> 01:05:06.800
I'm not a host, but I can tell you

983
01:05:06.800 --> 01:05:09.360
the email has two different links

984
01:05:09.360 --> 01:05:12.640
with two different colors.

985
01:05:12.640 --> 01:05:17.360
And so the first color is this Zoom link.

986
01:05:17.360 --> 01:05:21.240
You just go down in the email, and you'll

987
01:05:21.240 --> 01:05:25.400
see a second Zoom link with a different number

988
01:05:25.400 --> 01:05:26.840
and a different color.

989
01:05:26.840 --> 01:05:28.160
Right, thanks, Anders.

990
01:05:28.160 --> 01:05:32.320
Yeah, and if you have, did you send it to her already?

991
01:05:32.320 --> 01:05:33.520
I'm sending it now.

992
01:05:33.520 --> 01:05:34.240
All right, yeah.

993
01:05:34.240 --> 01:05:36.000
Stay on so we make sure you have it.

994
01:05:36.000 --> 01:05:38.720
So let's see.

995
01:05:38.720 --> 01:05:41.160
Does anybody have any questions on anything

996
01:05:41.160 --> 01:05:42.800
about the Foundations and IP package?

997
01:05:47.720 --> 01:05:50.720
If nobody has any questions on the Foundations and IP package,

998
01:05:50.720 --> 01:05:52.320
you guys can jump off.

999
01:05:52.320 --> 01:05:58.040
And if you're on VIP, you can just see us at VIP at 825.

1000
01:05:58.040 --> 01:06:00.280
Otherwise, the people that are staying here,

1001
01:06:00.280 --> 01:06:03.120
I can explain more about it for you guys.

1002
01:06:03.120 --> 01:06:04.840
And Anders, I know you're already in it,

1003
01:06:04.840 --> 01:06:08.440
so I'll catch you in VIP, bro.

1004
01:06:08.440 --> 01:06:09.560
I got it.

1005
01:06:09.560 --> 01:06:10.720
You got it, great.

1006
01:06:10.720 --> 01:06:11.920
OK, good, good.

1007
01:06:11.920 --> 01:06:12.880
I'm glad.

1008
01:06:12.880 --> 01:06:16.040
That's awesome.

1009
01:06:16.040 --> 01:06:17.040
All right, let's see.

1010
01:06:17.040 --> 01:06:19.320
Susan, you're already in there.

1011
01:06:19.320 --> 01:06:22.560
Maria, Maria, I can see the top of your head.

1012
01:06:22.560 --> 01:06:24.720
Here, I'm going to hang out with you.

1013
01:06:24.720 --> 01:06:26.880
There she is.

1014
01:06:26.880 --> 01:06:31.280
Maria, what's up, baby?

1015
01:06:31.280 --> 01:06:33.640
How are you, Maria?

1016
01:06:33.640 --> 01:06:35.320
I'm good, thank you.

1017
01:06:35.320 --> 01:06:38.080
Good.

1018
01:06:38.080 --> 01:06:40.320
You have allergies?

1019
01:06:40.320 --> 01:06:42.920
Yeah, really bad right now.

1020
01:06:42.920 --> 01:06:45.800
This is the season for allergies right now.

1021
01:06:45.800 --> 01:06:48.560
It totally is, yeah.

1022
01:06:48.560 --> 01:06:52.400
Do you have any questions or anything?

1023
01:06:52.400 --> 01:06:54.800
Just like on patents, was today the only day?

1024
01:06:54.800 --> 01:06:57.360
I wasn't able to be here the first or second day,

1025
01:06:57.360 --> 01:07:00.400
but is today the only day that you talked about patents?

1026
01:07:00.400 --> 01:07:02.680
Because that was just my main thing.

1027
01:07:02.680 --> 01:07:05.520
Yeah, we were going to cover some more tomorrow as well.

1028
01:07:05.520 --> 01:07:08.040
Are you in VIP?

1029
01:07:08.040 --> 01:07:10.880
No, I'm not.

1030
01:07:10.880 --> 01:07:11.400
All right.

1031
01:07:11.400 --> 01:07:14.640
My husband's the only one here right now, so I can't get in.

1032
01:07:14.640 --> 01:07:15.360
Say that again?

1033
01:07:15.680 --> 01:07:16.480
She's serious.

1034
01:07:19.320 --> 01:07:22.440
We only have one income right now, so it's really hard.

1035
01:07:22.440 --> 01:07:27.600
But are you going to be doing another challenge any time

1036
01:07:27.600 --> 01:07:29.040
later in the year?

1037
01:07:29.040 --> 01:07:31.400
We're going to be changing the format likely,

1038
01:07:31.400 --> 01:07:35.600
so it won't be for a number of months until we do another one.

1039
01:07:35.600 --> 01:07:40.680
So we're trying to figure out if we're

1040
01:07:40.680 --> 01:07:42.240
going to micro-niche this thing down

1041
01:07:42.240 --> 01:07:44.720
to do one for patents, one for trademarks,

1042
01:07:44.760 --> 01:07:47.400
one for copyrights, or do we do one big one?

1043
01:07:47.400 --> 01:07:49.520
Or we're actually doing a re-evaluation

1044
01:07:49.520 --> 01:07:51.760
of a number of things.

1045
01:07:51.760 --> 01:07:54.040
So we're trying to figure that out right now.

1046
01:07:54.040 --> 01:07:57.280
So I'm not sure when the next one would be.

1047
01:07:57.280 --> 01:08:02.760
But if you have certain specific questions on patents,

1048
01:08:02.760 --> 01:08:05.280
then I would do the VIP and just go in there,

1049
01:08:05.280 --> 01:08:07.320
and you can ask any questions you want,

1050
01:08:07.320 --> 01:08:12.120
because we actually answer the questions directly in VIP.

1051
01:08:12.120 --> 01:08:12.600
Yeah.

1052
01:08:12.600 --> 01:08:14.920
And you're also going to get the recordings.

1053
01:08:14.920 --> 01:08:18.080
If you missed anything that you missed today or prior,

1054
01:08:18.080 --> 01:08:20.120
you're getting the recording for 30 days.

1055
01:08:20.120 --> 01:08:23.120
So you can actually watch those.

1056
01:08:23.120 --> 01:08:26.640
Well, and if you go VIP, you get the recordings for 90 days.

1057
01:08:26.640 --> 01:08:27.880
Right.

1058
01:08:27.880 --> 01:08:29.680
So all the recordings, not just VIP,

1059
01:08:29.680 --> 01:08:32.000
but you get the main session and the VIP for 90 days.

1060
01:08:32.000 --> 01:08:34.600
So you have all summer to memorize

1061
01:08:34.600 --> 01:08:36.800
every piece of Peter's brain.

1062
01:08:36.800 --> 01:08:39.160
Don't memorize everything.

1063
01:08:39.160 --> 01:08:41.840
Hopefully you have other things to do during the summer.

1064
01:08:42.640 --> 01:08:45.160
And then you can download it, and you can script it,

1065
01:08:45.160 --> 01:08:47.640
and send it up to ChatGPT, and then set yourself up

1066
01:08:47.640 --> 01:08:48.560
for a lawsuit.

1067
01:08:48.560 --> 01:08:49.080
Just kidding.

1068
01:08:49.080 --> 01:08:51.960
Oh my god, so bad.

1069
01:08:51.960 --> 01:08:53.960
I don't even know what that ChatGPT,

1070
01:08:53.960 --> 01:08:55.560
whatever thing you said it is.

1071
01:08:55.560 --> 01:08:57.240
I have no clue what that is.

1072
01:08:57.240 --> 01:08:58.720
Yeah, it's probably a good thing.

1073
01:08:58.720 --> 01:09:02.800
Yeah, that's not a bad thing that you don't use it.

1074
01:09:02.800 --> 01:09:05.439
Let me see if I'm going to get a job soon.

1075
01:09:05.439 --> 01:09:06.680
So I was thinking, that's why I was

1076
01:09:06.680 --> 01:09:08.680
asking if you're going to just do this challenge again,

1077
01:09:08.680 --> 01:09:09.479
and then I can wait.

1078
01:09:09.479 --> 01:09:11.080
Because I do have a product.

1079
01:09:11.120 --> 01:09:13.560
It's more of a good idea, and I know it's not out there,

1080
01:09:13.560 --> 01:09:17.720
because I've searched it for quite a few years.

1081
01:09:17.720 --> 01:09:22.359
And it's micro-niche to where it's only a certain couple,

1082
01:09:22.359 --> 01:09:26.040
certain people would purchase it, not everybody.

1083
01:09:26.040 --> 01:09:28.240
But I think it's a good thing.

1084
01:09:28.240 --> 01:09:33.760
But I know you said, fans would be like $8,000, $9,000,

1085
01:09:33.760 --> 01:09:39.640
$10,000, because I had already talked to an IP lawyer,

1086
01:09:39.640 --> 01:09:42.040
and they gave me a quota on how much.

1087
01:09:42.040 --> 01:09:44.800
And I was like, my gosh, I can't even do that.

1088
01:09:44.800 --> 01:09:47.399
So that's why I was wondering if you're

1089
01:09:47.399 --> 01:09:49.399
going to do it in a few months, maybe I can just

1090
01:09:49.399 --> 01:09:51.560
check back in then, and then join then.

1091
01:09:51.560 --> 01:09:54.680
Because I just can't do it right now.

1092
01:09:54.680 --> 01:09:57.640
Yeah, I mean, I can DM you separately,

1093
01:09:57.640 --> 01:09:59.200
and we can talk a little bit and see

1094
01:09:59.200 --> 01:10:00.600
if we can figure something out.

1095
01:10:00.000 --> 01:10:04.200
thing out for you. You know, because I mean, if you do have a

1096
01:10:04.200 --> 01:10:07.440
new technology, that you're looking at potentially

1097
01:10:07.440 --> 01:10:10.320
implementing, potentially selling potentially protecting,

1098
01:10:10.720 --> 01:10:13.240
that means it's not just the technology, you may also have

1099
01:10:13.240 --> 01:10:16.860
trademark issues, you may have other things that are associated

1100
01:10:16.860 --> 01:10:21.000
with what you're going to potentially sell. And that would

1101
01:10:21.040 --> 01:10:24.440
actually potentially implicate copyright issues and others. So

1102
01:10:24.440 --> 01:10:27.560
it'd be good for you actually have a really good structure

1103
01:10:27.760 --> 01:10:30.320
when you bring the thing to market, so you don't lose

1104
01:10:30.320 --> 01:10:35.000
things. Yeah. So right. Yeah. So and that's what we do in the IP

1105
01:10:35.000 --> 01:10:38.080
audit is we go through everything. But at the same

1106
01:10:38.080 --> 01:10:41.680
time, you know, well, you know what I'll do, I'll reach out to

1107
01:10:41.680 --> 01:10:44.080
you individually. And we'll talk a little bit and see if we can

1108
01:10:44.080 --> 01:10:45.760
figure something out. Okay.

1109
01:10:47.280 --> 01:10:48.800
Sounds good. Thank you so much.

1110
01:10:49.160 --> 01:10:50.240
You're so welcome.