Yeah, so if there's something that kind of jumped out at you that you never knew before
and you think it's really important, feel free to share.
So I want to see what kind of things you guys, what kind of things are jumping out at you
as being more important to you and your business and what you're accomplishing.
I can jump in.
Yeah, go for it.
Yeah, Dave.
Hi, Peter.
Good to see you again.
Good to see you too.
So yes, thanks so much.
That was a great introduction overview to the whole topic, which obviously is broad
and deep.
And I wondered how important it is to do your searches like on incognito mode, whether it's
even if you're doing a trademark search on the site you mentioned, which I can't see
in front of me right now, where you do the trademark search.
That's one question.
The other thing that was helpful is knowing that you can't just add a few of your own
words to an already well-known phrase and then think that that's going to pass.
Yeah, absolutely.
And I've seen a lot of people do that.
That's probably one of the more common questions is somebody says, I did a search.
I saw this name there.
Can I just add my name to the front of it?
It's like, yeah, unfortunately you can't.
And so you know what I'm going to do here with all of you, since you guys are in VIP,
is I'm going to do a live trademark search with all of you here.
Tomorrow we'll end up doing a really quick one, but it's not going to be at the level
that you guys will see here.
And then tomorrow afternoon, you guys are tomorrow.
There you go, Ray, I just made you co-host.
And then tomorrow, I'll also do a live trademark filing for you guys so you can see what that's
like as well, and then answer some questions.
So yeah, let me go into a trademark first.
I think I'm going to give it two more minutes first, see if anybody else has a share.
Something that jumped out at you that you thought that you didn't know before, feel
free to share that.
I just want to give it two more minutes before we start because some people are probably
looking for the link, because I know there's a lot more people to sign up for VIP.
I'm also a little curious how much everybody felt like they knew before they started today
where their knowledge on trademarks was.
Oh, well, I had no idea about the intent to use applications.
I think the fact that you have like three years to use a name or a trademark, that's
gold right there.
You can do so much in 90 days, let alone three years, just one year.
So that was really eye opening for me.
And I really appreciate that information and just the knowledge to figure out how to
navigate everything here.
Yeah, that's good.
Yeah, I found that that's so helpful because especially when you're starting a company,
you may not quite be ready to use things yet.
But but boy, I mean, I remember I used to represent a company called Boston Acoustics
and it's I mean, it still kind of exists, but it's more of a shell company now.
And one of the biggest issues that they had was coming up with an original name because
they were an audio equipment manufacturer.
So they created like car stereos and then they also created in-house like speaker
systems. So but their stuff, they actually had a line called Snell Acoustics where they
sold speakers for 15,000, 25,000 a speaker, you know, I mean, really expensive stuff.
So, yeah, it's it's but one of the biggest problem was they couldn't come up with a new
name. It was horrible.
And we'd have all these meetings and they just they finally got to a point where they
named the products, the model number.
That's how they solved it.
They're like, oh, this is the X 700.
This is the X 500.
This is a five point three six version because they couldn't come up with original names.
So if you've actually got an original name.
Extremely valuable to be able to maintain that as your own, like right off the bat.
So let me do this.
I'm going to actually show you guys.
I do a trademark search.
Let's see, I'm going to share my screen.
Let's go to USPTO.
Go. All right, so I'm going to share stuff now.
OK, so.
Share screen. There. All right. Actually, before I do that, how many of you actually know how to do a trademark search by a show of hands?
Okay, so two of you. Okay, good. And Shelly, would you say that you're like an expert at it or like, no, but you've done a few of them on the USPTO site? Okay.
All right. And Anders, I know you've done a number of these already. So, okay.
I've actually got a quick comment, if you don't mind.
Yeah, go right ahead, my friend.
So my middle name is Stig. S-T-I-G. And the BBC had a popular show called Top Gear.
And Top Gear had a racing driver that always wore a helmet and he was actually a Formula One driver, but they didn't reveal that until later.
So, he always showed up in the series with a helmet on. And so, nobody knew who he was, but he was dressed as this Stig.
And I did a trademark search on this Stig. And the BBC had recorded that name as their trademark.
Oh, wow.
Yeah.
Must have become famous then. Yeah. So you actually, just so people know, you can actually get a registration for your own name, but it needs to become famous.
So you can't actually file for your name alone.
But what they did, or that trademark is now dead. In other words, it's no longer living or it's no longer alive. So they let it, you know, pass.
Sure.
But it's still one of these things. If I do a trademark, if I'm getting into online marketing and I'm, you know, becoming a public figure or I want to become.
And so, I was gonna say, the cute thing is like, if I nickname myself as The Stig, because the name is famous, you know, different category than Top Gear and stuff.
I don't know if it's worth the trouble. And I certainly do not want to fight with the BBC.
Yeah, I mean, I can tell you that. None of this is legal advice.
Even though the name is no longer, you know, active in the trademark.
Right. But what I would say is like, see, there's a number of things that we have to think about as business owners is that there may be a situation where somebody had a federal registration and they let that federal registration lapse.
But just because they let the federal registration lapse doesn't mean they're not using it, or they're not, you know, using it somehow in interstate commerce.
And so, there's some, there's a tool. So, you guys are in VIP. So, you guys get access to things that a lot of people aren't going to see. There's a thing called the Wayback Machine.
All right. I see some of you nodding your head. If you look on Google for Wayback Machine, it was created by MIT. It's a catalog of all the websites that existed.
All right. So, you can actually access websites that from like five years ago, 10 years ago, you know, 12 years ago by specific months.
Okay. So, if you're ever trying to see whether or not some kind of competitor had been using a specific name, you can go to that competitor's website and then search their old website to see when they stopped using that product name.
This is something that I would do both in litigation to get evidence that I could use against the other party, but also to build up a case to send a letter to another party saying that, look, you're not using this name in interstate commerce. You claim you are, but you're not.
And so, what you can do is go to the Wayback Machine, type in a domain name, and then you'll see a calendar show up.
Actually, let me see if I can show it to you.
I have it in the chat, the link, if you want to.
You did? You already pulled it? Thanks.
I just dropped it. Yeah, I'll drop it again.
Let's see if I can jump in there. There we go.
Show them. That's pretty cool.
Yeah, this is a fun tool, and it's extremely, extremely beneficial. A lot of people don't know it exists. This is it here. Web.archive.org. Okay.
So, in the middle here, let me make it a little bigger.
There, that's bigger.
Can everybody see it now?
Okay.
So in the middle here, you can type in the domain name.
So you can go, like,
affectyourideachallenge.com.
We can actually look at different versions of the website
to see how bad it looked before.
It was so dominoes five years ago.
We can make fun of ourselves.
No, it's so bad.
No!
This was pre-me, guys.
This was pre-me before I got here.
Look at how bad it looked before.
No responsibility.
March 7, 2022.
Ray, I don't think you were hired back then.
March?
No, I came in April.
I came in the next month.
I'm still working on it.
Let's see what pre-Ray looked like.
Let's see if I can get to it.
Oh, my gosh.
This is redirecting.
There it goes.
Oh, my gosh.
Look at this.
Oh, the brown paper.
Those horrible colors.
Look at these horrible colors.
This is the way the page used to look.
So the really cool thing is that you're looking at the older
version of the same site.
Oh, look at that.
You can see the price hasn't gone up.
I kept the price cheap so people can do it.
But, yeah, that's the old website.
Copyright 2022.
Or you can obviously go to, like, what did you say, Domino's?
Domino's is pretty funny.
They had a goofy little site.
Domino's.com.
Look at all these different.
They have so many versions of the site that were available.
But I'm just showing you guys how this thing works.
So if you go to some of their older stuff, like 1998.
Let's see.
November 11th, 1998.
Let's see what it looked like.
Domino's website.
Teal blue.
Yeah, that makes me think of pizza.
It's going to load.
Doesn't look like it's loading.
Let's go to something else.
Loading home page.
All right, here we go.
Domino's, the American classic cheeseburger pizza.
Ew.
Okay.
Yeah, so in any case, you can basically type in your competition's
website and see when they stopped using a certain trademark or they
stopped selling a certain product.
You can actually see when they did that, which is very, very effective.
So with that, let me go into showing you how to do a trademark search.
All right.
Can all of you see the USPTO website now?
Is it showing up?
It is?
Okay, good.
So if you go to trademarks, then you go under searching trademarks.
You click on that.
Did we turn on recording, by the way?
Yes.
Oh, yeah, it's recording.
I just want to make sure it's recording.
All right, so if we go to trademarks and then search trademarks.
All right, so there's two options here.
You can click this button here or you can click this link.
They do the same thing.
It's the same thing.
If you click on the box, you get three different types of search options.
Okay.
I personally would suggest that you use the second option.
The reason why is if you use the first option, they don't give you a lot of
different choices.
So you can either use the word mark itself, like if it's a word like Nike,
Microsoft, whatever it might be, or the serial registration number or the
owner.
The owner is like Nike Corporation or whoever actually owns the trademark.
But if you use this other one here, this gives you way more options.
Now you can use any of these fields.
Lots of great fields.
I would select non-punctuated word mark, personally.
And then you type in the word, whatever it might be, like Nike.
And then you would type in.
So that's one field.
But you can add another field if you click and.
You can add another field.
So let's say you're looking for footwear.
Footwear.
Evening there.
Footwear.
I'm going to look for footwear on.
There we go, footwear.
And now you come over here and you select for field,
all the goods and services.
So it's use of Nike on footwear.
Then I do submit search, and here are the results.
54 trademarks with the name Nike for footwear.
Now here's something that you guys get to enjoy
because you're in VIP.
Up here, you see this little button that says image list?
Click on that.
Look what you get.
Now the trademarks are images.
Why is that important?
Imagine if you're searching for logos.
So now you can come in here and you can see wordmarks,
you can see logo marks, you can see, look at that.
Here's Nike and Scripps with the Nike swoosh.
But if you, you know, the alternative is
if you weren't looking at the images,
you would look at the hit list like this.
How are you going to know which ones are designs
and which ones aren't?
You don't know, like you just kind of see
all these registrations.
You don't know what's what.
So if you go instead, click on image link, image list.
Now you can see which ones are logos very easily.
So that's a little hint on how to use the USPTO website.
I'm assuming this is golf clubs here and Nike tour.
Oh, what happened?
Oh, that's the other thing.
Don't click on the icon.
Don't click on the image.
Click on the number underneath it.
When you click on the number, you get the trademark.
If you click on the image, you don't get it.
You get this other field,
which I don't understand why it does that,
but it's some kind of glitch that they have in their system.
So click on the number underneath the image, okay?
All right, so let me go back to the list
and explain what you're looking at here.
All right.
On this list here,
you see how there are registration numbers.
Some have registration numbers and some don't.
The ones without the registration numbers
obviously have not received a registration yet,
so they're either pending applications
or they are abandoned applications.
So somebody filed something
and either it did not issue and it went abandoned
or it's pending.
So here, as an example, is a dead trademark.
Right there.
There's a dead one.
And you see there's no registration number.
It never got registered.
While if you look at these, these say live and pending.
So one of the questions that people ask me often is,
well, if it says dead, can I use it?
My response is this is not legal advice,
but what I would do is go to the Wayback Machine.
So what I would do in that case is I personally would say,
okay, here's the application.
It's dead.
If I click on that, I can see it was abandoned.
If you click on this button here that says TSDR,
the left-hand side,
now you can see what happened in the case.
So it says right here,
trademark application was refused, dismissed,
or invalidated by the office
and the application is no longer active.
Abandoned because no statement of use
or extension request timely filed
after notice of allowance issued.
So they never filed a statement of use.
So they filed an intent to use application,
but they never filed a statement of use
explaining that it was actually used
or showing that it was used
and so they allowed it to go abandoned.
Why is that important?
The reason why that's important is
if you look at the date of abandonment,
it's March 20th, 2023.
That's only a few months ago.
So if I were analyzing this situation, I'd say, hold it.
Only a few months ago,
this trademark application was abandoned.
It was abandoned
because they didn't file a statement of use.
Maybe they forgot.
So if they just forgot and it went abandoned,
they may still be using it.
So I better do some research on the company, all right?
So for that reason,
that's why it's important to look at the history
a little bit and find out, can I use this thing or not?
And that's also why you wanna get a lawyer involved
because some of these things,
lawyers are not teaching this to the public.
This is not, none of the stuff that you're learning,
lawyers don't teach this stuff.
Number one, they don't have the time.
Number two, a lot of lawyers really are not really teachers.
I mean, I know some lawyers that are phenomenal teachers,
but it's kind of rare.
They're very good at what they do,
but they don't really do a lot of teaching.
Some of them do, like I said, but it's kind of rare.
And in IP, I don't think I know anybody who does well.
All right, so let's go back to the search results.
Here's the search results.
So again, just because you see the name dead
doesn't mean that you can use it.
Dead should make you think, oh, great, okay, it's dead.
That's good.
So that's a step in the right direction,
but now you wanna just double check
and make sure they're not using it
so you don't get in trouble, all right?
Registration means it's actually been registered.
Every application gets a serial number,
so don't get excited just because there's a serial number.
Second that you file, you get a serial number.
So it's not all that exciting that there's a serial number.
The registration number means
that they got the federal registration, okay?
Any questions on that so far?
I don't see any questions.
Just raise your virtual hand if you do.
Your gold-colored or yellow hand.
Anthony, how are you?
I'm good, how are you?
I'm well, I'm well.
Go ahead, what's your question?
Yes, the tick mark or the check mark for Nike,
is that just like a single check mark?
So is that a trademark then?
As in, if that's used more than once
in a different color or anything like that,
that's not allowed?
Okay, so the Nike Swoosh, this thing here, this check mark,
they do own that.
If you go to one of their oldest registrations,
if we're just looking for the Swoosh alone,
then what we would do is go back to do a search.
Back, back, back, back, back, there we go.
And I would type in something like Swoosh,
Swoosh, and I would make that the description
of the mark instead.
Let's see, description of mark.
Let's see if it comes up there.
And then I come over to image list.
Oh, did I click end?
Let me make sure I clicked end.
Yep, end, Swoosh, description, footwear, okay.
Let's see, run the search, image list.
Go towards the bottom for the Swoosh,
see if we can find it.
Nope, it didn't pop up.
So let's see if we,
it could be that their original Swoosh registration
was not for footwear.
So let's just get rid of the footwear.
Get rid of that.
So we get this time.
Wow, there's a lot of registrations.
So what we could do instead is write,
look up Nike as the owner.
Owner name, change this to and,
submit query two.
Yeah, so it's not catching it yet.
Let's see if we can find another one.
Nope, not catching it yet.
Let's see.
So you could use it in a different industry?
Besides shoes?
Yeah, I would just be careful though
because famous trademarks have broader rights
than non-famous trademarks.
So I would just be really careful.
Let me just look and see if I can find a description.
The USPTO is not catching it.
Oh, Mark disclaimer.
Kind of a testament to how much you need
to understand the system that Peter's working in
and the details of how to search
because Nike is one of the world's most popular brands.
But if you don't know the right ways to search it,
it's not going to show it infringing and not knowing it.
Oh yeah, it's true.
Thanks to Peter, we got our backs covered.
Oh, but the other thing is that the USPTO website is not,
it's only about, I'd say 60, 70% effective in my mind.
I never depend upon, when I have important clients
or any.
clients, I never depend exclusively on the USPTO website
ever.
So where does it where's the liability line then with a
designer that designs like a logo or something like that you
that uses a same swoosh?
Well, if somebody else uses a swoosh, let me look and see
what the images look like here. Here we go. So there's a Nike
swoosh, there's a swoosh. I was looking to see if they had a
registration for the swoosh alone. I mean, I know they
registration number Peter on that on that. Yeah, give me one
minute. I'll go find it for you.
Good. Yeah, I know we pulled that one point. But we ran into
the same thing once before, where the USPTO website wasn't
finding it even though I knew that existed. I said no, no, no,
that doesn't make sense. I know it exists.
So even if you have more than one swoosh in the logo, though,
is if you have multiple swooshes, if it looks like
there's swoosh, well, let me I'll show you an example. Let me
go to get rid of Nike.
Change this to or make this just swoosh alone. And next list and
image list. Okay. So when I look at just swoosh alone,
there are so many things they call these little things as
swooshes. See them? We call this a swoosh.
They call these swooshes like they call these things making
waves. They call those swooshes. But a term swoosh is, it's very,
very popular. See, there's that's called the swoosh.
That's called the swoosh.
I don't know why this B has a swoosh in it doesn't make any
sense whatsoever. But these do. So if I click on this mark here,
and then it's saying curved lines, area description of the
mark, the mark consists of a dark circle containing five
downturn graphically depicted swooshes. See, they call them
swooshes in the description. So it came up for the description
now under design, under design search code, that's where they
also use a description that may have the word swoosh. So, so in
any case, to answer your question, adding another swoosh,
if you're using it on the same goods, would be a problem if
it's completely different goods. I would just make sure Well,
again, I can't give legal advice on this. But I would say that
if if if somebody had owned Microsoft, and then I decided to
use Microsoft for florists, this is a famous trademark, I could
still run into a problem, even though Microsoft doesn't have
anything to do with Microsoft with with florists, just because
I say Microsoft, Microsoft doesn't mean that now it's less
problematic, right? So Nike swoosh being used in a different
field, the swoosh is famous. So if it's the exact same looking
swoosh, I think that could be a problem. And then if I end up
using, if I say, well, what if I use two swooshes? So I think is
the same scenario as Microsoft, Microsoft, you know, swoosh,
swoosh, if in fact, it looks the same as the other swoosh. But as
I did a search for swooshes alone, and I look at the image
list here, look at all these other examples of things that
are called swooshes, like this line here is called a swoosh.
So there's lots of ways to create a quote unquote swoosh.
Yeah, look at this one right here. You see that right there
the EL I n that is extremely close to Nike swoosh. Right. And
it says fitness redefine that means that that's in the
fitness care area. They get a registration. Wow, yeah, they
got a registration. So these guys have a federally registered
trademark. When did it get registered? It was printed for
opposition. It went through the registration. And it's for
fitness. Well, Nike is in the fitness industry. But they've
got something that looks kind of close, but not exactly the same.
And they get a federal registration. And Nike didn't go
after them. Interesting. And even the registration number is
in the chat to for this. Thank you. This is the mark consists
of a stylized depiction of a person consisting of a
Swoosh design, that's a pretty big deal right there.
So, and these guys didn't get in trouble.
I mean, I would just be careful.
Let me go into the chat and see that there's a Swoosh.
Yeah, it's an old registration number.
Copy, let's go pull that one up.
This is the only time that I would actually use
this first searching option is if I actually knew
the registration or application number.
Then I could just come over here,
go to serial number, submit.
Boom, there it is.
All right, so now 1984.
Now, if you look at their description though,
notice how nowhere in their description
does it mention the word Swoosh, nowhere.
We call this a Swoosh, but it's called a curve,
curved bars, curve, curved line.
Even in the description,
nowhere is there a mention of the word Swoosh.
So this is why I'm telling you that the USPTO website
is not the most effective way to search, but it's free.
So if you do, what I tell people in general
is go do a search on USPTO website to knock things out.
Right, so if you got like five potential trademarks,
go on the USPTO website and do your search
and knock three of them out.
Then take those two that actually look good
and call your lawyer with those two and say, look,
because now your lawyer is not doing a search for five,
they're doing a search for two,
which saves you a lot of money.
So that's the way I would handle that kind of stuff.
Shelly, hello, my friend.
Let's unmute you.
Hello.
Hi.
So I have a question.
Sure.
So I'll just share what the word is
simply because there's a ton of them already in here,
but so I'm looking for the term, hello, beautiful,
and there's a reason behind it that I'm not gonna share,
but looking that up, there's a plethora of them in here.
Ooh, good word.
Yes.
And there is, but it all depends upon punctuation.
And then you said you can't simply add something,
but so it's so interesting to me.
So what's your question?
Oh, well, my question is,
is that the way that I want to use it is not in here.
So.
So you're saying that you're using
a certain punctuation on it?
Yes, and it also is part of an entire phrase.
So.
All right, well, let me address the part
of an entire phrase issue.
Let's talk about that first.
So let's say that there's a term that I'm concerned about,
but it's part of a longer phrase
that in and of itself is not good.
Because again, go back to the Microsoft situation, right?
So I've got Microsoft Fiery Server or something like that.
And somebody else owns Microsoft,
just because I have their name in mind,
I added other words, it doesn't stop me from infringing
just because I added other words.
So that, you know, hello beautiful, plus other words,
if somebody else owns hello beautiful
in a specific international class
for very similar goods or services, that's a problem, right?
Punctuation, just because if somebody adds
an exclamation point or adds a hyphen,
that in and of itself doesn't do it.
I mean, I've built legal arguments
with the trademark office with examiners saying,
hey, look, we have, you know, we have a hyphen here
or we have an exclamation point
or we have like whatever else is there.
And it's very, very, very rare that you'll win an argument.
Tomorrow, the first thing I'm gonna go through
is the likelihood of confusion factors.
So those are the things that you actually look at
to determine whether or not there's confusion, right?
Because the way that you determine
if somebody infringes on your trademark
is you look to see whether or not
there's a likelihood of confusion in the public side.
So if I have the name Nike for sandals,
and Nike has a name for just, let's say sneakers alone,
even though they have sandals,
let's assume they only have sneakers,
they would do a number of things would be checked.
Like, is it spelled the same?
Does it sound the same?
Does it have the same commercial impression?
Is it a similar price point?
Is it sold in a similar area?
Is it easy to have?
access it? Like, do you buy them both at Target? Or do you buy one online only and one in the store?
You know, what's the educational level of the consumer? Like, these are different factors
that you look at to determine, yes, there's trademark infringement, or no, there isn't.
So if I said, hello, beautiful, I just typed in, hello, beautiful, and I've got all these
registrations here, right? So now, I would want to know, one of the things that I would be looking
at is the international class. So let's say I was looking at it for software, right? I'm just
just saying, let's just look at software. Software is international class nine. So I come over here,
select international class nine, I change this to and I submit query. And now, not a single one of
those registrations is for software, right? So that's a good sign. But let's say instead, it's
in educational programs, like challenges, or like coaching programs, or anything like that.
That's international class 41. So if I do a search there, oh, there's seven of them. So now, I look
and I say, hello, beautiful queen, and I look at that one in educational services, conducting classes
in the field of personal development, relationships and distribution, of course, material connection
there, there with, right? So that's hello, beautiful in international class 41. If I were going to be
to be doing a training using hello, beautiful with other words, I might have some level of
concern here because they have hello, beautiful, but they include the word queen. So now, I'd be
let's say mine was hello, beautiful dog, right? And it's used for educating, you know, vets on
how to clean dogs. I saw the worst video yesterday. I got to share this. So I saw the
worst video yesterday. In the United Kingdom, they created this machine where you could put your dog
inside the machine, push the button, and it washes your dog. Did you not? And I saw somebody use it
on a cat too, right? Put the cat inside the thing. The cat's like meow, meow. Oh, cute little fluffy,
just needs a little wash. They close the door. Fluffy's like, what just happened? Like,
hello? Hello? Hello? Hello? Little fluffy's looking out the window. They push the button.
Then a little water starts coming up from the ground. Fluffy's like, what the? And then the
water's coming faster. Fluffy's like jumping on the glass, like, ah! Like fluffy's like flipping
and jumping and jumping. I'm like, who in their right mind came up with this? It was horrible.
Funny video, but horrible idea, right? So what's my point of all that? I just thought it was
hilarious. But separate from that, let's say it says, hello, beautiful dog, right? Well,
they have a registration for queen. You're doing, let's say, an educational program for vets.
They're doing an educational program for personal development.
Hello, beautiful dog versus hello, beautiful queen. You know, there's an argument that they
don't own hello, beautiful alone. So why should they be able to stop me from registering hello,
beautiful dog? Are you saying that queens are dogs? No, I'd say that. So there's not really
a likelihood of confusion there. So there are arguments for why I should be able to use that
name, right? But what I tend to tell people is, if you find yourself going down the avenue of
building legal arguments for why there's no infringement,
that in and of itself means that you might end up spending some money on an attorney at some point
trying to protect yourself. So just try to stay as far away from potential infringement as possible.
Now, in this case, hello, beautiful, in class 41, I'm seeing hello, beautiful,
oh, that's dead. That's not good. Ciao Bella, weddings, that's, that's, isn't that bye? Isn't
ciao bye? Or is ciao hello and bye? Anybody Italian? It's both? I can't unmute her. There
we go. I just unmuted her. Shelly's unmuted.
Why is it there? Um, hello. Ciao is both hello and goodbye. Okay, so that's why. So
so when I look at this, I'm seeing hello, beautiful weddings, there's a register.
Hello, beautiful photography, there's a registration.
Hello, Mia, bonitas.
Beautiful girls.
Right, so there's multiple, hello, beautifuls,
multiple registrations.
So as an attorney, and again, this is not a legal advice.
I'm not telling you to do this.
I'm just saying this is the analysis that I do, right?
Yeah.
When I look at this, I say, hold it.
There are multiple registrations using hello, beautiful
and another word, right?
That's what I look at, right?
In international class 41.
So now what I do is I go and I say, okay, well,
for this one here, hello, beautiful photography,
who's the owner?
Hello, beautiful photography.
Okay, now I look at the next one.
Hello, beautiful queen.
I look at who's the owner.
Hello, beautiful queen.
Okay, so that's another company.
Then I look at hello, hola, mias, bonitas.
And I see that's an individual.
So these are different companies
that are getting registrations
for using hello, beautiful and another word.
So my chances, I think to myself,
my chances of being able to use hello, beautiful
and another word are higher, right?
Because there's multiple examples of other people
that are using at least those two words.
And no, it doesn't look like there's any one person
that owns hello, beautiful alone.
While there's multiple parties
that hello, beautiful with something else.
So then I go and I look at hello, beautiful, that's dead.
When I look at it, I see, oh, this is really old.
Registered 2014, it expired for a year, two years ago.
Chances are it's not gonna be an issue.
I go to the Wayback Machine and I do a little research
and see if I could find these guys.
If I'm not too worried about,
or I might just go to Reflections Inc. Corporation,
right-click copy, go into Google and do a search for them.
Like see who they are, do they exist anymore?
These are things that lawyers will do, right?
It's nice if you know how to do some of this stuff yourself
because then what happens is when you go to your attorney,
you can say, hey, look,
I'm going after hello, beautiful dogs, right?
And I noticed there's other registrations here.
Here's a list of the other registrations.
When I looked at the owners, these are the owners.
So there's different owners in each situation.
And the person who actually owned hello, beautiful alone,
the registrant was Reflections Inc. Corporation.
When I did a search for them on the internet,
I saw that the company actually ceased existing in 2021.
You go to a lawyer with that, that is a prepared individual.
That is the difference between an entrepreneur
who is just trying to do business
and a highly educated entrepreneur who's crushing it, right?
So that's what you want to do, so I hope that helped.
Yeah, no, it did.
I mean, you know, just looking up the whole,
the phrase hello, beautiful, there was so many,
but then there was different punctuations.
And then of course there was added words.
And then my whole phrase is literally six words,
but two of those words contain hello, beautiful.
And so, but I just, I also wanted that particular phrase.
So.
Yeah, so it looks, I mean, in looking at, again,
none of this is legal advice, I would make sure,
but at the same time, you know, when I do,
when I personally looked at something like this,
I say, hold it, there's a ton of people
that have hello, beautiful, and something else.
A lot of people have hello, beautiful, and something else.
I'm less concerned, you know,
unless somebody owns hello, beautiful alone.
And that's what you'll learn about tomorrow
when we go into likelihood of confusion.
You know, you do an analysis of every single word.
Ray, what's up?
Your hand's up.
Oh, it's just kind of carrying on
from what you said with insight for them.
We have one of our members in our protection portal
that she went to her attorney after doing her trainings
and preparing everything and organizing.
She went to her attorney, kind of dropped it on him,
and he said that she was the most prepared client
that he had ever had.
I think it ended up saving her like six grand.
I think she said Jill, Jill Wolf.
Oh, yeah, Jill is amazing.
She's brilliant powerhouse of a woman.
What she did was she applied the principles
that you guys are learning now.
And Jill actually joined us in the protection portal
and she took the foundations and IP package
and she's implementing it in real life.
And so for her, she's saved probably tens of thousands
of dollars within a year on legal fees
because she implements it.
Like she goes and she does the work herself
because, and then she goes to her,
to the attorney and say, here's my package, can you confirm this is accurate? Did I do anything
wrong? Like they'd spend a half hour reviewing stuff instead of like four hours doing all the
work. He was impressed and she's like, I got Peter in my corner. Well, it's kind of hilarious
because she brags about it, but it's like the whole point is that instead of spending 2400 bucks
for that one situation, she's spending 300 bucks, big difference. And that's my hope for all of you
guys is that you guys become very well prepared so that you can, you know, when you don't need
somebody, you don't get them. Like if you know how to do an oil change, why in the world are
you taking your car to get your oil change? Like do it yourself. So if it's not, you know,
a legal issue. So Dave, go ahead. Thanks. This has been super helpful.
Awesome. Especially, you know, knowing how to navigate the site for trademark searches is
really, really valuable. So I'm doing a challenge coming up here in a couple of weeks.
Yeah, that's awesome. And it'll be my first challenge. And it's a free five day find your
higher power challenge. All right. And I know that recovery associations have quite a few
stipulations about what can and can't be used. And I just don't want to infringe on
or cause problems down the line when I'm making an offer for money versus, you know, a free
challenge with words like higher power or 12 step, for instance.
This is what you just said, Dave, is literally why I'm going to be. I mean, you guys are VIP,
so I could share this with you guys. But I'm going to be approaching Russell Bronson
about this and say, you know, look, they're doing tons of funnels. People are I had a friend of mine
like this guy's a software developer, runs a big, big corporation. He created the TikTok
challenge. Right. But he took the logo and he put it smack on the top of his funnel.
And he had the color scheme for for TikTok, which is trade dress. And then he took, you know,
TikTok stylized and used it in his funnel. And I'm in a mastermind with him. Like we spend
fifty thousand dollars to be in this mastermind together. And he posted a picture of it. And he
said he's actually posted the link and he said, hey, guys, you know, we're going to be starting
our TikTok challenge tomorrow. Can you guys take a look at this before we let everybody know about
this? We're going to start the ads tomorrow. We start the challenge in five days. I looked at
that thing and I tell him you are not going live with that. You will stop right now. And when
he saw me say that, know that knowing I'm the only lawyer in the group, he was like, whoa, what's
going on? I said, you will get sued as a you. You are promoting their name, their logo, using their
colors, and you're making it seem as if it's an official, you know, challenge that when it's not
as like, look, we're changing a number of things. Get rid of logo, use the name TikTok in a
descriptive manner instead, you know, like take the following take the following training so that
you can get a thousand followers on TikTok, you know, without using TikTok stylized. It's
descriptive, right? Big difference. So within a half hour, we redid his entire funnel.
Saved him a lawsuit. And he's actually one of the guys who does a big review for us.
And actually, I think he's on that intro video, Ray, that you played because he was so thankful
and they were about to go live and they did great with the challenge. But the problem is a lot of
people are creating these funnels and they don't know what you guys know. Like they do not know
you can't use logos of others. You can't use trademarks of others or you will get sued,
you know, and it's I can't tell you how many times like within a month I get phone calls.
Steven Diaz sends me people in his own group that are getting cease and desist letters,
you know, and and and they're they're entrepreneurs like they're successful entrepreneurs
who've been doing this for many years and they're getting sued because nobody's teaching them what
you guys are learning today. And it's really unfortunate. So I just want to make sure you
guys are aware of this. So with that being the case, I think you're very smart, Dave,
to want to do a search. You know, you now know how to do some basic level search yourself
and just find out whether or not the name that you're using. You can do one or two things.
One, you can use it in a descriptive manner, right?
That's a little tricky.
You wanna make sure you do it exactly right.
Or number two, do a search to make sure
that it's not owned by anybody, right?
So-
So I did a, while we were talking,
I did a search on higher power, and then-
That's gotta be all over the place.
There were a hundred.
Oh, yeah.
Not as many as I thought.
And then I narrowed it down with recovery
in goods and services.
And there were,
there wasn't anyone using it
in the context that I'm using.
When you say recovery,
you're doing training on recovery, right?
Yeah, so training would be education.
Okay.
So that would be like, again,
none of this is legal advice.
None of this is legal advice.
You talk to your lawyers.
I tend to do this wrong.
Every single time I say,
I'm never gonna do this again,
and I do it anyway,
because I don't want people getting in trouble.
I want them to be successful.
But I know that I have the knowledge,
so I wanna share it.
But I can't be liable
for mentioning this stuff to you guys.
So if you're looking at training other people in recovery,
then that's typically classes like 41.
And what's the other one?
38, 35?
Did you say education?
Yeah, so let me show you.
I'll show you something.
I'll show you guys.
See, you guys are in VIP.
You guys are getting some really cool stuff.
Check this out.
International classes for trademarks.
And pull it up.
GMEP, Trademark Manual of Examination and Proceedings.
Because I don't see training or education under-
Check this out.
If I copy.
Are you doing the international class link?
I have it right here if you need it.
Yeah, I just found it.
Okay.
Here it is.
I just put it in the chat.
That is the link.
I'm gonna show you guys something.
When we're trying to figure out...
Share screen, pow.
All right, here we go.
This is the Trademark Manual of Examining Procedure.
All right, right down here you see Goods.
See, class one starts here.
And it goes down.
Class two, class three.
So if you go all the way down to 41.
The sound effects are free.
And going on a blooper reel.
I know, you create so many blooper reels.
All right, so here's education.
Providing of training, entertainment,
sporting, cultural activities.
All right, so any of the educational stuff falls in the 41.
Now I think there's also 38.
Telecommunication services, not really.
So-
Would it be under like consulting, like 35?
Yeah, I think 35 is the other one.
Yep, 35 is the other one.
Business management, organization.
That's another one that people use.
So typically like 41, 35.
But in any case, if some people are looking at this
and going, how in the world am I supposed to know what it is?
You can come right here and just type in the word.
So like shoes.
And see what pops up.
Shoes.
There, international class 25.
Shoes.
So that's one way to find it quickly.
A lot faster than trying to read all that stuff.
There's just too much stuff in here.
But the other thing is obviously if you hire an attorney,
they're gonna actually use tools
that they have to actually search themselves.
Like that's what we do internally.
So, but we have tools that are different from you guys.
I'm giving you guys free tools.
Like my intent is to give you guys tools that are free
that you can, because you know what?
You're not paying anybody for this.
So you could, instead of watching Netflix
for the next three hours,
you can go on USPTO website and do all the searching you want
and all the classification searching and it's free.
And then you can give what you found to your attorney
and then your attorney can say, no, that's not right.
What are you thinking?
Or they might say, yeah, that's actually right.
I agree.
You're clear.
0.2 versus two hours.
You know, big difference.
All right.
So, yeah, so that's why.
Why are you laughing, Ray?
What is going on?
I saw Michelle cracking up
when you mentioned not binge-watching Netflix.
And I was like, she's a binge-watcher.
But I know what
happens in my house. I have two daughters and a wife. All right.
I know what happens binge watching. I'm like, What are you
guys watching the same show? For like two days? Yeah. Or an
episode eight. I'm like, Okay. She's trying to talk. She's
trying to talk. I'm muter.
There we go.
Okay, yes. No, but it's so much better to have information and
to really just be like searching like crazy. And I'm like
already looking on here. And I'm like, Okay, well, this is
like acceptable, like this could work and like changing things
and stuff like that. So it's like, it's such good
information. I'm loving it.
That's awesome. I'm glad it helps you. And, and kudos to
you, because you're actually jumping in. You know, like
there's some people that will actually look at it and then
not apply it, but you see where you can apply it and you're
jumping right in. So that that's good. That's how people become
really powerful entrepreneurs, is a dig in because I'll tell
you something that is a pain to watch. Somebody who actually
builds a company, build a website or a funnel, gets the
domain name starts using it starts building a following
using it for two or three years, then all of a sudden gets a
cease and desist letter. Now we have to do I mean, just just to
think about this, guys, just because I see this happen like
all the time. What that means is that now they have to come up
with a new name, rebrand, change the website, change the funnel,
change the stencil, pull product from the shelves, pull product
off Amazon or eBay, stop selling certain programs, change all the
merchandise. And then on top of that, they have to explain to
their customers. This is our new name, right? And so it's a
it's a branding nightmare, because you've already have all
of your customers going to a certain domain name, and they're
used to certain letterhead or certain email, logos, everything
like that. So you really want to keep it consistent all the way.
You're absolutely right, Michelle. And so but imagine,
imagine doing it right, right from the start. So now, and it's
not a lot of money, like we're not talking spending 1000s of
dollars. Like I'm teaching you guys, free tools to try to
streamline services. And I'm going to actually show you how
to actually approach the lawyer tomorrow. But like, if you do
all this stuff, you're spending like a fraction. And then the
good part is your company can grow and grow and grow. And you
don't have to worry about somebody all of a sudden saying
no, everything you've been doing is wrong, and you got to start
over. It's so painful to watch people start over. And then I
asked him the simple question, did you do a trademark search?
What's that? Like, oh, like this actually should be taught in
college. I really do. And actually, what's interesting is
I we received I know, right, right. We really we received two
weeks ago communication from the University of Ohio. Right. Ohio
State University is looking at potentially taking our program
and implementing it within their college. Because they're like,
look, this stuff is so important for entrepreneurs. And we're
trying to train entrepreneurs to do well, and they do a good
job at that. But this stuff is missing, you learn this stuff,
you learn a fraction of this stuff in law school, if you go
to an IP law school, right. And then there's still as Andrews
will tell you, they still won't teach you all this kind of
stuff. They'll just teach you like, you know, basics, a
trademark is something that you put on your product or service,
right? And it's like, Okay, well, how do you apply it? What
do you do? What's a search? What's an app? Anthony? What's
going on, my friend?
Good. Yeah, I had a few questions, actually. Sure.
Let's wanted to jump back to the thing where you talked about
common law. Yes. And you mentioned having the TM on on
your products. Yes. Does that apply to your website as well,
putting it on your website, where you have a TM that
protects it as well. So to actually force another common
law thing, and we're logo and everything else where the logo
is used, where the low so if the logo is being used as an
identification of a source of goods or services, then you
should have that TM next to it. Okay, so it depends on where
it's being used, how it's being used. Okay, okay. Now, there
is another thing, though, which you'll learn not tomorrow, but
the day after, which is a lot of people have problems because
people are stealing their their content on their websites. Like
somebody will literally look at Alina's website and go, man,
Alina's got some mad skills. And so I want what Alina actually
put on our website. So what they do is they carbon copy the
entire site, and they create it on their own. And they just
change the title and everything else is the same. That's
copyright infringement.
So you should be putting on the bottom of the website,
you know, copyright, or use the circle C,
and then the year, and then who actually owns it.
We'll talk about that in two days, yeah.
So the question is, I'm in logistics,
so I move freight between different states.
So the question is, you have a bill of lading
when you move product between with,
normally with your logo on it,
and by having that TM on there,
does that mean that you're recognized in those states
as well with your logo as like a common law protection,
or how does that work?
Well, common law is throughout the United States, right?
So, but it's only,
it's only enforceable in the places
where you actually use it in interstate commerce.
So if you used it in Destin,
or you used it in Concord, New Hampshire,
or you used it in, you know, Derry, New Hampshire,
like that's where it would be enforceable,
only in the places of actual use,
not in the places that you just use.
So just because you used it,
just because you use the TM in a state
doesn't mean you have legal rights to it.
You have to use it in interstate commerce.
So you have to be selling the product,
or you have to be selling the service.
There has to be some kind of,
some kind of use in interstate commerce,
and sale is not always required.
Sometimes advertising is enough.
So it just depends upon the circumstance.
So like I ship interstate,
different, four different customers,
two different customers in those states.
So I'm doing commerce for, on maybe all-
In a state, in a single state?
No, in all the states.
Oh, wonderful, okay.
So my question is, if I'm shipping into all the states,
and I've got that on there, am I protected,
like my logo, my website, and all that under common law?
Is that how I understand that?
I'm not, again, I don't give any legal advice,
but I'm just gonna talk about in general, right?
So in general, this is the way it breaks down,
is imagine there's company XYZ,
and company XYZ has been selling shoes
in every state of the United States, every state, right?
Okay.
Common law rights are not broken down to per state.
They're broken down to geographical regions.
Geographical regions have been interpreted
to mean not a state, sometimes not even a city.
Some, most of the time, it's like a town.
Like it's a small location, right?
So even where I said, you know, like Concord, New Hampshire,
maybe you get Concord, because Concord is pretty big.
You may actually get a portion
of Concord, New Hampshire, right?
That's why I always tell people, look,
if you're gonna even think, contemplate
getting a state registration, file federal,
because you own all of the United States at once.
The second you cross the border of a state,
that's interstate commerce.
Immediately file federal registration,
file for federal registration,
because now you're no longer doing these battles for,
well, I used it in Destin.
Well, I used it in Anaheim, California.
Well, you used it in San Francisco,
but I used it in New York.
Like, why deal with that when you can file
for like a couple hundred bucks and own everything?
You know, that's why I told people.
Now, there are situations where you're not going
to cross state lines.
It's called interstate versus intrastate, right?
If you're interstate, well,
then you can't file federal registration
because you're not going to other states.
So in those cases, if it's interstate,
then you file a state application
to own the trademark in the state, right?
Or you could file an intent to use application
for other states, you just won't be able
to actually prove use in interstate commerce.
I'm sorry, intrastate commerce
until you actually use it outside the state.
So for that reason, for that reason,
I always tell people, look,
if you're using it in your state,
file your state application.
If that's not the case,
don't ever file a state application.
It's a waste of money, complete waste of money.
Then one other question I had is, you know,
often in society nowadays,
you have interfaces between different systems
that occur.
And so that interface, how I, for example,
interface with, say, a service provider, like a trucker,
while that interface happens via like an API kind of setup,
can somebody patent or trademark an API?
Or because, I mean, how does anybody else connect to it?
Like an application programming interface, an API?
Correct, yeah.
Man, I have been writing patents for MIT
and other companies on APIs for ages.
Okay, so you can do that then, and people do do that.
Let me be more clear.
It's the use of the API.
So it's use of the API in a system, right?
So like for you to actually file for an API alone,
it would have to be novel and non-obvious.
You'll learn about patents in a few days.
like we don't cover that for a few days.
So to actually file a patent on something,
it has to be novel and non-obvious.
That means it needs to be completely new, right?
And you can't take the combination
of two different technologies to create that one thing,
because that would be called obvious, right?
So for that reason, you would file a,
you could file a patent application
on an application programming interface
if it is truly unique.
Most cases, APIs by themselves are not unique.
It's the use of the API in a system that is unique, right?
Or you might have a, like, you might have,
let's say it's a central office customer premise.
I'm sorry, I'm getting geeky on you guys,
but I'm an electrical engineer as well,
and Anthony's asking tech stuff,
and I know Andrews is keeping up,
so I'm just kind of like, you know,
I'm just kind of trying to help him as much as I can.
So that application programming interface can be used,
let's say I've got some kind of app
and I'm interacting with some kind of backend system,
like central office customer premise,
whatever the case may be,
and I've got some kind of, you know,
as opposed to a GUI, graphical user interface,
I've got a application programming interface,
and so I'm interacting with that.
It's not common, in fact, it's uncommon
that somebody has a completely brand new API.
It's usually the API being used with software
in a certain way that becomes novel and not obvious,
and so when you file a patent,
you're filing for the API in use in a system, right,
as opposed to an API alone.
Now, I'm not saying that somebody can't create an API alone.
In Israel, there's all sorts of new technology
coming out of there that will blow your mind,
and I mean, I taught at the University of Tel Aviv
a long time ago, love Israel in general,
just great technologies that come out of there,
but it's just rare.
It's rare that you're gonna see a new API alone.
Most of the times, like 90% of the times,
it's an API used in a system that's unique,
not the API alone.
So you would look in that system
that you were just showing us just now
to see if there's any patents or trademarks
in there as well for the API?
I would be doing like a patent search
for the API in use within the system,
and when I do a patent search,
and we'll cover this on patent day,
when I did a patent search,
what I'd be doing is kind of break down the technology
into a flowchart, right?
Like if you're a programmer, if you write code,
you start with a flowchart.
So there's like step one, then step two,
then step three, then step four, right?
And so I would be searching for the elements
of the flowchart in a patent search,
not for the code itself,
because you're never gonna,
it's very rare you're gonna find somebody
with the code exactly.
It's the functionality of the code
that you're gonna find.
Somebody will use a different language,
like instead of using C,
they'll use Fortran or C plus or whatever it is.
So that's a long way of basically saying,
create a flowchart,
do a search for the flowchart elements.
And I'll actually drop for you guys,
because now that I know you need this, Anthony,
I'll drop for you guys on patent day,
a patent searcher that I've been using for, gosh, ages.
It's one of the best in the industry, so.
I had one last question, if that's okay.
Hey, we're out of time.
I'm sorry, I'm just kidding.
Go ahead, what was your question?
So I remember on one of the conferences,
I can't remember who it was.
I think maybe the gentleman that did the wallets,
or he was talking about importing from overseas.
Joshua Stevens.
And I think he was telling people all the steps to import.
And he says, oh, it's so easy,
go here and do this and do that.
Well, I'm in that business.
And I was like shaking my head
because there's a thing called great imports.
I mean, and several people thought they can bring stuff
like from Nike product that I made in China, for example,
bring it over here and sell it.
No, you can't.
You get sued or customers will just take over and burn it.
Yeah, there's actually, what people don't realize,
and this is stuff we,
guys, if you have the ability to go to take that package,
I would take the package
because one of the things we talk about there
is like import, import,
like how do you take the trademark
that you actually have register it with the state
so that if any of those products come across the border,
literally they get stopped at the docks.
Like the stuff that I drop in that package is insane.
Like there are lawyers that wanna be in
and I won't let in because I was like,
no, you guys, you have to go to school
and learn this stuff yourself, guys.
I'm not gonna train lawyers.
So, but the whole point is that,
yes, there are ways to actually use trademarks
and other things and register them with the government,
the federal government,
so you can't even get it in the state.
like it can't even come into the country, you know. Yeah, absolutely. You're exactly right,
Anthony. And so Joshua Stevens, though, he's brilliant. Like I've known him for a long time.
He knows what he's talking about. So if you have questions, I would reach out to him. He's a good
guy and talk in some detail. He's really brilliant. So, all right. I think that's
enough for day one. What do you guys think? Is that enough for day one? Like day one?
A lot of good stuff.
Jeez, that was day one. That's insane. I know, right? So, all right. So we've covered a good
amount, but you guys, like I said, you get the recordings. Your homework, guys, you guys are in
VIP. If there are people that are actually in a normal challenge that can get into VIP, they
should be in VIP. Because if they're applying stuff into their own businesses, they need this.
What you guys learned today, nobody's going to teach them. And if they join into VIP,
they'll get their video recordings. And it's not because I need the money. I'm doing fine. But the
funds that come in here actually pay for the $12,000 worth of ads that we spent to guide
people in. So let them know about VIP. Just go live in the Facebook group and just say, hey,
guys, this is like my one takeaway from VIP. You guys, you might want to look at jumping into VIP
just to help them out. Because, I mean, when you think about it, some lawyer ran an ad,
people jump in. What are your chances of going to spend the funds to actually do some of the
things the lawyer is saying? I think you guys can tell that I'm trying to help you guys out.
And I'm doing this because I've just seen too many companies crash. And it's really frustrating.
So I'd rather you guys learn all this stuff so you know what to ask your lawyers, so you can
minimize your costs, and so we can help as many people as possible. So with that, Ray, did I miss
anything? I don't think I missed anything, right? Not for day one, no. But guys, I promise you,
the week only gets better and better. Yeah. So I would say like content-wise, day one's
pretty big. Day three is pretty big. Tomorrow, we'll go into the second part of trademarks and
how to determine infringement. And we'll cover a few different topics and trademarks.
But Wednesday, that's a deep dive into copyrights. And copyrights can be a little complicated,
especially when you're looking at AI right now. Like AI has changed the game, guys. It is very
different. You know, people are using Midjourney, ChatGPT, and they have no clue what they're doing,
you know, or what's happening with the content. So I'll go into some of that on Wednesday.
And obviously, you feel free to invite any other people you think that'll, you know,
gain from being in here. Send a word out to help them out, just to get them here so we can help
them out. So I don't think anything else, right? That's it, right? I think that's about it. I mean,
if you guys can, again, like you said, it is so helpful for us to help other people as well. So
if you can go live or even stick with me after and just give us some of the feedback on what
it was like for you on day one, we get to share that with other people so that they're a little
less intimidated because they don't teach startups this stuff. They don't say, hey,
is IP part of your startup, you know, launch kit? Like it's not out there and it's not known. So a
lot of people are set up for failure. And that's why it's a huge part of why 90% of startups fail.
And like during COVID, twice as many businesses tried to apply for trademarks. So that's twice
as many failures. And I think it was above 90% now, if I'm not mistaken.
Actually, when COVID hit, there was a 70% increase in the number of startups that were created.
And that was either because people either lost their jobs or people realized they needed a second
stream of income. So they wisely started, you know, create another company. But the problem is
that that 90% failure rate did not go down. So that means more companies actually failed
last year and than ever before. And I'm like, that is not going to happen on our watch. That's
just baloney. We got to make sure that these companies do well. Because honestly, you guys
who are running the companies that are ones that are employing the world, like the start,
the small businesses are the ones that employ more people than anyone else. The small businesses are,
right. And so that's why my job is really to make sure you guys are well equipped.
Because if you are, go out there with your ideas, be blessed and bless other people.
Like I'm bonus and I did my job, I can go enjoy a weekend, you know, you guys can go and do what
you guys do. So alright, so that's it for me. I will catch you guys tomorrow. If you're asking
about when the recordings come, it typically takes what at least 24 hours, right?
I think the time it's scheduled, but you know, again, it's a it takes time to process and edit.
And sometimes we will render it flipping some stuff and stuff. So within you.
Usually around 24 hours, you get the recordings.
But no matter what, throughout the challenges,
we'll give you all the access to the replays
as soon as they're available.
Yeah, at the end, you get access
to literally every single one, all in one email.
So, and then obviously,
if you go into the Foundation's IEP package,
you actually get a private link,
your own username and password,
to go into a backend system
that has every single video lined up, named, dated,
and you just click what you want.
You can write notes,
you can do all sorts of stuff in there.
It's really cool.
And you get access for a year.
Oh, that's right.
It's for a full year.
Yeah.
You can always review the information as you develop
and as you start applying things
and your business grows, you get more access.
Plus, you get to meet with us, too.
We keep going and growing.
I think that's enough for today.
We gotta stop.
I'll keep going, though.
All right, you guys have a blessed evening.
I will catch you guys tomorrow.
Take care.