WEBVTT

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All right, so welcome to day number two of Trademarks VIP session.

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So what we're going to be doing in VIP is going deep.

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I'm going to file an actual trademark application with you.

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You guys can ask questions.

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We're going to do this live.

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It's not that difficult, but people do get lost in it.

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So I'm going to do it slowly.

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Feel free to ask questions as we go along.

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I'll pause at different times to ask you, you know, are you okay?

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Do you understand this?

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Just to make sure you keep it up to speed.

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But I want to make sure you understand all this.

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And again, the reason why I'm showing you this is really because I want you to understand

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what the attorneys are doing, what their paralegals are doing, and understand all the

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parts that are needed so that you can get them together.

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Like any of you that actually take the foundations and IP package, what you're going to actually

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receive is a form that actually tells you everything that's needed.

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And we're going to ask you, like, what are all the goods that you're trying to cover?

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When did you start using the name?

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When did you use it in interstate commerce?

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We lay out the questions perfectly so that when you fill it out, we now take that, we

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double-check everything, we enter everything into an application.

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So it doesn't cost you, like, $2,000 for a case.

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It costs you, like, $1,000, right?

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And in the package, it's already included, so you don't pay anything extra for the trademark

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application because we include everything in there.

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But understanding the parts is going to make it so that you're well-equipped.

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When you work with attorneys, we bill per hour.

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So what you don't want to do when you're working with your attorney is do things like,

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can you please explain the difference between a copyright and a trademark to me?

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I mean, they're going to charge you $600 an hour to explain that to you.

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Now you know all this stuff, so you shouldn't have to do that.

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You should just get clarifications.

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All right, so I'm going to share my screen.

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Okay.

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Can everybody see the USPTO website right now?

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All right.

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Okay, so the first thing is probably one of the more complex things, the very first thing, okay?

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You need to actually create an account with the United States Patent and Trademark Office.

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I'm assuming that many of you don't have one yet.

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And so for that reason, you're going to have to create one.

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If you click on the top right here, My USPTO, when you click on that,

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you'll get to this screen here, okay?

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You either have to log in with your own account, which I already have.

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I have two accounts, one for my law firm and then one for me personally.

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Or you're going to click on this other button that says create a USPTO.gov account.

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You need a USPTO.gov account to actually file your trademark applications.

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This is going to make it so that you can keep, you can monitor your application,

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you can check on it, they'll email you the status, all sorts of stuff.

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So you're going to want your own account.

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So you're just going to click on that, create a USPTO account.

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You'll enter all of your information and you'll just follow the steps one by one by one, okay?

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It's kind of grueling, guys.

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I'm just letting you know beforehand because they do a lot of checks.

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In fact, I think you actually have to, now you actually have to send a copy of your license,

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I think, and like they do a lot of checks because remember, this is a federal agency.

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So they're going to double and triple check everything to make sure that it's really you, okay?

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And so with that, let's assume that you already have your account.

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I'm just going to go forward and assume you have your account, okay?

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So you're going to click log in with the USPTO.gov account.

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You're going to come over here.

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This is my own personal account.

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You can't see the password.

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And you just click next and verify.

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What? What are you doing?

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Okay, what's going on now?

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Let's see.

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Oh, really?

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It's playing with us now.

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Let's see.

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See if that one works.

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Well, this is interesting.

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Hold on one second.

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We've got a technical issue.

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Let me stop the share so I can log in.

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Hold on one second.

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Let's see what's going on.

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Back to sign in.

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Log in.

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Yep.

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One, two, three, four.

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That's funny.

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Hopefully it works.

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What is going on?

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Hold on a second.

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Let's see what's going on.

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The USPTO website is freezing.

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Let's see what's going on.

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You haven't changed anything internet-wise at your office, have you?

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No.

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What?

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What is going on?

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The website is down.

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Are you serious?

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What is going on?

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Hold on one second.

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Let me try this again.

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I might have to do this tomorrow.

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Try it again.

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Log in.

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Yes, please.

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If you want to contact me, I can proxy for you.

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You have what on when you're in?

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Just the USPTO's website.

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I'm not trying to do the USPTO.

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I'm trying to get into the private account.

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You don't have a private account, do you?

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No.

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I have you.

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No.

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Hold on.

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I'm trying to get into the private account.

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I'm trying to get into the private account.

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It's not letting me in.

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It's saying it's shut down right now.

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Why would it do that?

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Let's see if I can do something else.

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I'm trying to get into the private account.

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I'm trying to get into the private account.

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They're doing something internally.

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Okay.

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Let's see.

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Let's see if I can do this a different way.

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Let's see if I can get into the private account.

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Let's see if I can use my private account.

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Let's see if that will work.

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Hold on a second.

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I don't want to mess this up.

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Let's see if I can get into the private account.

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I found another way in.

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Hold on.

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Let's see if I can get into the private account.

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Let's see if I can get into the private account.

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I found another way in.

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I have two accounts.

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I have a law firm account and then I have a personal account.

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I just went into my personal account.

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Ray, you can talk now.

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I was just going to give them something to do while you were doing that.

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Just to throw questions in the chat.

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This is one of the biggest,

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probably one of the most important things.

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that we go through, and I want to make sure that you guys can all see this.

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Can everybody see the screen right now that says Trademark Application on it?

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Okay, good.

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All right, so that whole process that we went through, there are multiple tiers of security

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that the United States Patent and Trademark Office uses.

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Then once you actually get through with your username, and your email, and your password,

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and your second password, they then send you a code, and they confirm it, and then now you're in.

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It froze on the law firm one, which is kind of interesting, so I'm going to have to call

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them up and see what that's about, but my personal one works, so we can actually

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do an application here, so we're fine.

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All right, now let's jump in.

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I think I'm going to make this a little bigger for you to make sure it's easier to see.

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Okay, can everybody see that okay?

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Okay, all right.

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So this is the actual, this is the screen that you get when you're going to file a trademark

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application itself.

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Okay, so now there's a lot of verbiage in here.

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You can read it if you want.

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There are two different application types.

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There's a TEAS Plus application, and there's a TEAS Standard application.

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I'm going to explain to you what they both mean.

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A TEAS Plus application is where you're using the description of goods and services that

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are provided by the United States Patent and Trademark Office.

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Okay, it's their descriptions.

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So if you're going for shoes and you search, you type in shoes, it's going to pop up with

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the international class associated with shoes, and instead of saying shoes, it might say

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footwear.

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So you have to use their words for your goods or services.

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Okay, now if you say to yourself, I don't want to use their words, I want to use my

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own words, then you're going to select the standard, TEAS Standard instead, right?

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Oh, and none of this is legal advice.

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I'm just showing you how the website works, right?

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You guys, you should work with a lawyer when you do this, but you should learn what's actually

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being done so you know what to actually produce for the filing.

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So if you're going to use the United States Patent and Trademark Office's description,

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just click on TEAS Plus.

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You notice how it's cheaper, right?

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It's $250 versus $350.

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The reason why is because if you use their words, they think that they have to spend

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less time than if you use your own words, which is true.

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So they charge you a little less if you use their words, okay?

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So I'm going to go through a TEAS Plus application.

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All right, so now people in the chat, type in a trademark, not one that actually belongs

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to anyone here.

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Just come up with a word, type a word in the chat, and we're going to go for that word.

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And then we'll start out with that.

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Just type in a word, and we'll choose one.

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Let's see.

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Driven, driven was cool.

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Yeah, driven actually was cool.

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Logistics, okay, what else?

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Any other suggestions?

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Power.

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Okay, all right, I'm going to use driven.

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I'm going to use that powered.

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Okay, I'm going to go with DRVN.

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I think it's unique enough.

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It's not something that everybody else would own, likely, so I'll try and use that.

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So let's assume that's it.

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Now, let's go for give me a good, a product that's actually covered by the name DRVN.

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Just type in the chat some kind of product, and then we'll choose one of them.

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Let's see what you put down.

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Cars, yeah.

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Cars could be one.

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Definitely coffee.

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Coffee, oh, I like that.

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Driven for coffee.

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I like, that's actually pretty, that's pretty good.

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I like that.

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Athletic supplements, yeah.

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I'm going with, all right, we're going to go with coffee and driven.

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Strain wheel covers, OCD medication, OCD medication.

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Driven, yeah, that's a good one.

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That's good.

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We're going to go with coffee.

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So we're going to use DRVN for coffee.

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Okay, so let's look at the application here.

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Is an attorney following this application?

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Now, here's the funny part.

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I am an attorney.

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So when I followed my own trademark application and I selected, yes, an attorney is following

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the application, it asked me for the name of the attorney.

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But when I listed myself, it said there was an error because I'm the applicant.

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So you can't be an attorney for yourself, apparently, according to the government.

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So they wouldn't accept my application.

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So I had to say that I was not an attorney when I filed the application, right?

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It was pretty messed up.

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But anyways, and something that you're all going to see after you file an application,

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you're going to get a ton of emails from random people, like lots of them. Why am I telling you

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that? The email address and the phone number that you list here, I would not list an email address

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or phone number that you don't want to receive a lot of communication from because everything you

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enter in here is public record. It's all public record, okay? You do have to list your actual

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address, right? But if you want to do a P.O. box, you can do a P.O. box. But just remember,

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all the stuff you enter here is public record. So if you give your personal cell phone,

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you're probably going to get phone calls from people. The good part about giving your own

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cell phone number, which I do, is that if the examiner has a question before they allow your

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case, they will call you sometimes and say, hey, Michelle, I noticed you filed on this.

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If you change this word to that word, I'll allow your case. Boom, done, right? Because they have

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your phone number. So phone numbers are nice to give them. It's just up to you if you want to do

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it. All right. So I'm going to say that I'm not an attorney. I'm going to lie on a federal document

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so that I could file a trademark application. Yeah, not wise, right, Shelley? All right. So

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let's see. Let's go down to continue. You're not going to do number three here. Number three is if

245
00:16:27.360 --> 00:16:34.960
you actually started a trademark application already and you have a copy of it, you can

246
00:16:34.960 --> 00:16:40.720
actually attach it. You don't have that. So just click continue. All right. Now we start digging

247
00:16:40.720 --> 00:16:48.080
into the meaty stuff. Owner of the mark. That is the entity that owns the trademark. Now,

248
00:16:49.360 --> 00:16:54.320
if I'm filing a trademark application, something to keep in mind, this is really important to keep

249
00:16:54.320 --> 00:17:00.400
in mind. Anything that you're filing, any intellectual property you file for, like,

250
00:17:00.400 --> 00:17:07.599
let's say you take the foundations and IP package as a business. It's a business expense. You can

251
00:17:07.599 --> 00:17:15.599
write it off. OK, it's hiring for legal services. And if you took VIP, which was one ninety five

252
00:17:15.599 --> 00:17:20.079
and you signed up under your business, you can be reimbursed for that because it's actually

253
00:17:20.079 --> 00:17:26.400
educational services. OK, it's furthering your education. OK, so if you did this through your

254
00:17:26.400 --> 00:17:31.440
business, this is a write off. The challenge was a write off. VIP is a write off. And if you

255
00:17:31.440 --> 00:17:37.680
actually take the package, that's a write off. The fifty nine ninety five, it's a write off.

256
00:17:37.680 --> 00:17:42.240
So that's why I tell people when you do this, try to do it on their company. But when you file your

257
00:17:42.240 --> 00:17:47.440
trademark application, it's up to you if you want to own it yourself or if you want your company to

258
00:17:47.440 --> 00:17:52.560
own it. Let me explain the difference between the two. This is why you're very fortunate that you're

259
00:17:52.560 --> 00:17:59.360
in VIP, because I'm explaining the litigation side here. If Alina says, you know what,

260
00:18:00.400 --> 00:18:06.400
I'm forming a company, the company's name is like ABC Corporation, but I want to keep the

261
00:18:06.400 --> 00:18:13.360
trademark in my name. If I keep the trademark in my name, then I can license the trademark to the

262
00:18:13.360 --> 00:18:22.080
company. Right. But I maintain ownership. So I keep myself as a very important party in this

263
00:18:22.080 --> 00:18:28.560
entire equation by keeping it in my own name. The issue with that is that if I end up having,

264
00:18:29.200 --> 00:18:33.680
you know, multiple people that invest in the company and they find out that the trademark

265
00:18:33.680 --> 00:18:38.800
belongs to Alina, they're going to go, well, hold it. I'm investing all this money in your company

266
00:18:38.800 --> 00:18:44.000
and you don't even own your own name. Somebody else owns it. Like, can we buy it from Alina?

267
00:18:44.000 --> 00:18:48.400
So Alina might make some extra money off the trademark later by keeping it in her name in the

268
00:18:48.400 --> 00:18:55.600
beginning. But if she keeps it in her own name, if she's not a legal entity, she's not going to

269
00:18:55.600 --> 00:19:02.560
get a tax write off because she's an individual. Right. Corporations get write offs, right.

270
00:19:02.560 --> 00:19:08.400
Individuals don't get write offs for just kind of doing patent applications and things like that.

271
00:19:08.400 --> 00:19:12.720
You want to do it in the name of a company. Right. None of that was legal advice, by the way.

272
00:19:12.720 --> 00:19:19.120
That's just, I just felt like randomly talking about LLCs and corporations and what people

273
00:19:19.120 --> 00:19:24.400
might do in a situation. Who knows? I don't know. It just came to me on a Wednesday night. I just

274
00:19:24.400 --> 00:19:31.520
felt like talking about it randomly. So for that reason, an individual might want to file a

275
00:19:31.520 --> 00:19:37.280
trademark application on the name of a company. Right. So if the trademark is in the name of

276
00:19:37.280 --> 00:19:42.880
the company, then what goes here for the owner of the mark is ABC Corporation.

277
00:19:44.400 --> 00:19:50.160
Right. That's the name of the company. OK, if you list yourself as an individual,

278
00:19:50.160 --> 00:19:56.080
then the trademark becomes yours. That's different. So that's the first question

279
00:19:56.080 --> 00:19:59.840
you've got to figure out. And for those of you that go into the foundations and IP.

280
00:20:00.000 --> 00:20:02.400
package, we'll talk through that.

281
00:20:02.400 --> 00:20:05.200
We'll help you figure out tax implications,

282
00:20:05.200 --> 00:20:07.000
like what should you do?

283
00:20:07.000 --> 00:20:08.940
Should you keep it in your own name?

284
00:20:08.940 --> 00:20:09.920
How do you market?

285
00:20:09.920 --> 00:20:13.080
How do you let the public know who the owner truly is?

286
00:20:13.080 --> 00:20:14.840
Like in your copyright notices,

287
00:20:14.840 --> 00:20:17.000
should it be your name or should it be the company's name?

288
00:20:17.000 --> 00:20:20.440
We'll go through all that stuff in that package, right?

289
00:20:20.440 --> 00:20:23.320
Okay, so let's assume that you're putting in the name

290
00:20:23.320 --> 00:20:24.720
of ABC Corporation.

291
00:20:24.720 --> 00:20:27.360
So the owner becomes ABC Corporation.

292
00:20:27.360 --> 00:20:30.280
Now, some of you have DBAs, right?

293
00:20:31.720 --> 00:20:34.280
Let's see, so what a DBA is, you know,

294
00:20:34.280 --> 00:20:35.840
is like doing business as.

295
00:20:35.840 --> 00:20:39.840
So you may be ABC Corporation, but you go by another name.

296
00:20:39.840 --> 00:20:42.520
If that's the case, then just click DBA

297
00:20:42.520 --> 00:20:44.800
and type in what the other name is, right?

298
00:20:44.800 --> 00:20:46.420
Like get her done.

299
00:20:46.420 --> 00:20:50.580
So ABC Corporation goes by get her done, right?

300
00:20:50.580 --> 00:20:51.420
So that's it.

301
00:20:51.420 --> 00:20:52.640
So that's why I type it in there.

302
00:20:52.640 --> 00:20:54.560
See, it's a DBA.

303
00:20:54.560 --> 00:20:56.960
Now, let's say that your corporation,

304
00:20:56.960 --> 00:20:59.160
ABC Corporation is an LLC.

305
00:20:59.160 --> 00:21:01.280
Just click on LLC.

306
00:21:01.280 --> 00:21:03.640
When you click on LLC, look what happens.

307
00:21:04.640 --> 00:21:07.120
See the state of incorporation shows up

308
00:21:07.120 --> 00:21:09.200
or the country of incorporation shows up.

309
00:21:10.280 --> 00:21:13.000
So if you were incorporated, let's say in,

310
00:21:16.560 --> 00:21:20.220
let's go to DC.

311
00:21:21.840 --> 00:21:23.960
Yeah, let's say it's a DC Corporation.

312
00:21:24.280 --> 00:21:26.280
So it'd be District of Columbia, right?

313
00:21:26.280 --> 00:21:28.160
Or if it's wherever it is,

314
00:21:28.160 --> 00:21:31.160
let's say you're in California, California Corporation,

315
00:21:31.160 --> 00:21:34.840
whatever it is, you just specify that there, okay?

316
00:21:34.840 --> 00:21:37.800
So now you have your internal address.

317
00:21:37.800 --> 00:21:40.240
You put down whatever your internal address is,

318
00:21:40.240 --> 00:21:44.800
like 1050, let's see,

319
00:21:46.040 --> 00:21:50.160
Best Business Avenue.

320
00:21:51.160 --> 00:21:54.800
So that's, oh, actually that's your internal address.

321
00:21:54.800 --> 00:21:58.480
So 1050 Best Business Avenue would go down here

322
00:21:58.480 --> 00:22:01.160
under your mailing address, paste.

323
00:22:01.160 --> 00:22:04.160
Internal address might be like, I don't know,

324
00:22:06.040 --> 00:22:10.040
suite 200, something like that, right?

325
00:22:10.040 --> 00:22:11.700
Then you put in your city.

326
00:22:13.040 --> 00:22:18.040
Let's see, Destin, and that's gonna be in Florida.

327
00:22:19.040 --> 00:22:24.040
And I don't know what zip, let's say 15624, that's a zip.

328
00:22:27.880 --> 00:22:31.560
Okay, this box here,

329
00:22:33.440 --> 00:22:35.240
rarely you're ever gonna do this.

330
00:22:35.240 --> 00:22:37.480
It basically just says, uncheck the box

331
00:22:37.480 --> 00:22:40.280
if the domicile address and the mailing address

332
00:22:40.280 --> 00:22:41.120
are not the same.

333
00:22:41.120 --> 00:22:46.120
So if the domicile address for the business

334
00:22:47.120 --> 00:22:48.800
and the mailing address for the business

335
00:22:48.800 --> 00:22:51.480
are different places, then you would uncheck the box,

336
00:22:51.480 --> 00:22:52.880
and then you would actually enter

337
00:22:52.880 --> 00:22:55.280
in the domicile address separate.

338
00:22:55.280 --> 00:22:56.720
That's not usually the case.

339
00:22:56.720 --> 00:23:00.320
So it's rare that that actually happens.

340
00:23:00.320 --> 00:23:01.760
You put in your number,

341
00:23:02.880 --> 00:23:07.360
I don't know, 612-627-8997,

342
00:23:08.720 --> 00:23:10.040
and then your email address.

343
00:23:10.040 --> 00:23:12.200
Now the email address here,

344
00:23:13.200 --> 00:23:15.880
the USPTO is gonna communicate

345
00:23:15.880 --> 00:23:17.440
with the address that you list here,

346
00:23:17.440 --> 00:23:18.960
but it's also gonna give you an option

347
00:23:18.960 --> 00:23:20.920
to list other email addresses.

348
00:23:20.920 --> 00:23:24.120
So like if you hire an attorney,

349
00:23:24.120 --> 00:23:27.000
it'll actually have an extra email address for the attorney

350
00:23:27.000 --> 00:23:29.400
where the attorney will list their own email address.

351
00:23:29.400 --> 00:23:32.080
Like our law firm actually lists our own email address

352
00:23:32.080 --> 00:23:33.920
on top of your email address

353
00:23:33.920 --> 00:23:35.600
so that we get a copy of everything

354
00:23:35.600 --> 00:23:38.120
so that nothing ever gets lost.

355
00:23:38.120 --> 00:23:41.120
Your lawyers will always do that, or they should do that,

356
00:23:41.120 --> 00:23:42.880
because you don't want a situation

357
00:23:42.880 --> 00:23:43.960
where you get a communication,

358
00:23:43.960 --> 00:23:45.720
you don't even know what it is,

359
00:23:45.720 --> 00:23:48.360
and it gets missed, and the case goes abandoned.

360
00:23:48.360 --> 00:23:51.560
So your attorney should always be listed, but not here.

361
00:23:51.560 --> 00:23:52.880
They'll be listed somewhere else.

362
00:23:52.880 --> 00:23:56.280
So this is the applicant, the owner, right?

363
00:23:56.280 --> 00:23:58.280
Provide an email address

364
00:23:58.280 --> 00:23:59.960
to keep the address current with the USPTO.

365
00:23:59.960 --> 00:24:01.400
So let's say your email address

366
00:24:01.400 --> 00:24:06.400
is thebestkitchenathotmail.com.

367
00:24:12.120 --> 00:24:17.120
Oops, hotmail.com, okay, there you go.

368
00:24:21.320 --> 00:24:23.680
All right, so now everything is in here.

369
00:24:23.680 --> 00:24:28.040
You look back and you see there's a company,

370
00:24:28.040 --> 00:24:30.720
there's a DBA, it's an LLC.

371
00:24:30.720 --> 00:24:32.200
You know, you can do other things.

372
00:24:32.200 --> 00:24:33.040
It doesn't have to be an LLC.

373
00:24:33.040 --> 00:24:35.440
It could be one of the other things there.

374
00:24:35.440 --> 00:24:40.440
Interim address, mailing address, city, state is there.

375
00:24:41.720 --> 00:24:44.120
Let me look and see what's going on in the chat.

376
00:24:45.120 --> 00:24:47.000
Yeah, P.O. Box, correct.

377
00:24:47.000 --> 00:24:49.040
You can put the P.O. Box up here too.

378
00:24:49.040 --> 00:24:51.080
Yep, P.O. Box is fine.

379
00:24:52.320 --> 00:24:57.320
Yep, I'm looking to see the questions in here.

380
00:25:00.000 --> 00:25:10.000
I'm going to put it in a trust.

381
00:25:10.000 --> 00:25:13.000
She had a question about if you could put it in a trust,

382
00:25:13.000 --> 00:25:15.000
but then she found the answer and she looks.

383
00:25:15.000 --> 00:25:16.000
Trust will be.

384
00:25:16.000 --> 00:25:18.000
You can't put it in a trust. Absolutely.

385
00:25:18.000 --> 00:25:20.000
If you do just select trust right there.

386
00:25:20.000 --> 00:25:24.000
Just remember if you're doing things like that.

387
00:25:24.000 --> 00:25:28.000
And that's a clever way to do things. You can put things in a trust.

388
00:25:28.000 --> 00:25:34.000
I'm going to put it in a trust.

389
00:25:34.000 --> 00:25:37.000
I'm not an attorney working on a trust, setting up things appropriately,

390
00:25:37.000 --> 00:25:40.000
because I've seen people start assigning things that aren't created

391
00:25:40.000 --> 00:25:41.000
yet.

392
00:25:41.000 --> 00:25:42.000
And now you're sending assets.

393
00:25:42.000 --> 00:25:46.000
You're sending a federal document.

394
00:25:46.000 --> 00:25:49.000
For an entity or for something that's not fully created.

395
00:25:49.000 --> 00:25:55.000
So what do I mean by that?

396
00:25:55.000 --> 00:25:56.000
If you're saying, well,

397
00:25:56.000 --> 00:25:59.000
I don't want to file something in the name of something that doesn't

398
00:25:59.000 --> 00:26:01.000
exist.

399
00:26:01.000 --> 00:26:03.000
Like your hopes and dreams are really important,

400
00:26:03.000 --> 00:26:06.000
but they're important to you, not the federal government. Okay.

401
00:26:06.000 --> 00:26:09.000
So if that's not created yet, don't.

402
00:26:09.000 --> 00:26:11.000
Listed as an asset of those things.

403
00:26:11.000 --> 00:26:15.000
All right. So now we go forward and click continue.

404
00:26:15.000 --> 00:26:18.000
All right. So the beginning part, pretty simple, right?

405
00:26:18.000 --> 00:26:20.000
Just your name address.

406
00:26:20.000 --> 00:26:24.000
The big issue really is in that area is really.

407
00:26:24.000 --> 00:26:26.000
You're going to have to have it as an asset of your own,

408
00:26:26.000 --> 00:26:27.000
or you're going to assign it to a company.

409
00:26:27.000 --> 00:26:29.000
That's what you have to figure out.

410
00:26:29.000 --> 00:26:32.000
That's probably the most, the most difficult part of the first page.

411
00:26:32.000 --> 00:26:35.000
You got to figure that part out.

412
00:26:35.000 --> 00:26:37.000
Okay. Now we get to the.

413
00:26:37.000 --> 00:26:41.000
The more detailed stuff.

414
00:26:41.000 --> 00:26:43.000
We decided that we're going to file for driven.

415
00:26:43.000 --> 00:26:45.000
D R V N.

416
00:26:45.000 --> 00:26:46.000
Right.

417
00:26:46.000 --> 00:26:49.000
And we're going to follow that as a word mark.

418
00:26:50.000 --> 00:26:53.000
Okay.

419
00:26:53.000 --> 00:26:58.000
So the list of characters is what I would select as a word mark.

420
00:26:58.000 --> 00:27:00.000
Now we're just coming here and type in D R V.

421
00:27:00.000 --> 00:27:01.000
That's it.

422
00:27:01.000 --> 00:27:03.000
And then you can preview what it looks like. There it is.

423
00:27:03.000 --> 00:27:04.000
DRVN.

424
00:27:04.000 --> 00:27:05.000
That's good.

425
00:27:05.000 --> 00:27:06.000
Close it.

426
00:27:06.000 --> 00:27:12.000
That's it. Now let's say I was falling for a logo.

427
00:27:12.000 --> 00:27:17.000
I would click on the stylized or design right here.

428
00:27:18.000 --> 00:27:21.000
And then I would click on the logo.

429
00:27:21.000 --> 00:27:24.000
And then it's going to allow you to attach a copy of the, of the,

430
00:27:24.000 --> 00:27:25.000
the image.

431
00:27:25.000 --> 00:27:27.000
There's specific.

432
00:27:27.000 --> 00:27:31.000
Formatting that's needed for the type of image.

433
00:27:31.000 --> 00:27:32.000
Your lawyers will walk through all this with you.

434
00:27:32.000 --> 00:27:36.000
All right.

435
00:27:36.000 --> 00:27:39.000
But you didn't have to describe the image you have to describe,

436
00:27:39.000 --> 00:27:41.000
like, let's say it's the Nike boots.

437
00:27:41.000 --> 00:27:44.000
And you have to describe, you know, elongated arc.

438
00:27:44.000 --> 00:27:45.000
So you're going to need that.

439
00:27:45.000 --> 00:27:46.000
Description.

440
00:27:46.000 --> 00:27:50.000
On the left side going to an elongated.

441
00:27:50.000 --> 00:27:53.000
Portion on the top right side where the arc.

442
00:27:53.000 --> 00:27:59.000
Looks like a check mark.

443
00:27:59.000 --> 00:28:03.000
And the long elongated portion extends upward lead to the,

444
00:28:03.000 --> 00:28:04.000
to the right.

445
00:28:04.000 --> 00:28:05.000
Like that's a description of.

446
00:28:05.000 --> 00:28:06.000
Right.

447
00:28:06.000 --> 00:28:09.000
So you're going to need that description, but we're not doing that here.

448
00:28:09.000 --> 00:28:10.000
We're just doing a basic word.

449
00:28:10.000 --> 00:28:12.000
Application. So we just come in here.

450
00:28:12.000 --> 00:28:14.000
And we're going to say, okay.

451
00:28:14.000 --> 00:28:15.000
That's it.

452
00:28:15.000 --> 00:28:16.000
Double check.

453
00:28:16.000 --> 00:28:18.000
Make sure it's there. Yep.

454
00:28:18.000 --> 00:28:19.000
That's it. Good.

455
00:28:19.000 --> 00:28:21.000
Move on.

456
00:28:21.000 --> 00:28:31.000
All right.

457
00:28:31.000 --> 00:28:34.000
This is this additional statement section here is really,

458
00:28:34.000 --> 00:28:37.000
if you have another application that was filed previously and you want

459
00:28:37.000 --> 00:28:40.000
to square back to that filing, or if there,

460
00:28:40.000 --> 00:28:42.000
If you have another application that was filed and you want to

461
00:28:42.000 --> 00:28:44.000
square back to that filing.

462
00:28:44.000 --> 00:28:47.000
And you filed for an application 20 years ago.

463
00:28:47.000 --> 00:28:48.000
It went abandoned.

464
00:28:48.000 --> 00:28:49.000
And now you're refiling.

465
00:28:49.000 --> 00:28:52.000
I might go in there and select.

466
00:28:52.000 --> 00:28:54.000
Make a statement with regard to a prior filing.

467
00:28:54.000 --> 00:28:58.000
Like.

468
00:28:58.000 --> 00:29:00.000
There's a bunch of different things are you're not going to need this.

469
00:29:00.000 --> 00:29:01.000
So just click continue.

470
00:29:01.000 --> 00:29:05.000
Now we're getting to the fun part. Okay.

471
00:29:05.000 --> 00:29:09.000
So as of right now, we file for D R B N.

472
00:29:09.000 --> 00:29:12.000
And then we're going to select goods and services.

473
00:29:12.000 --> 00:29:14.000
And then we're going to select goods and services.

474
00:29:14.000 --> 00:29:16.000
You remember we filed the T's application.

475
00:29:16.000 --> 00:29:18.000
So the T's application.

476
00:29:18.000 --> 00:29:22.000
Is going to give you the words.

477
00:29:22.000 --> 00:29:29.000
And what we said, we were going to file for us coffee. Right.

478
00:29:29.000 --> 00:29:31.000
So I'm going to go for like coffee.

479
00:29:31.000 --> 00:29:34.000
I'm going to go for like coffee mugs and I'm going to go for coffee

480
00:29:34.000 --> 00:29:36.000
pots. Okay. Let's do like three different things.

481
00:29:36.000 --> 00:29:38.000
So now I go over here and I type.

482
00:29:38.000 --> 00:29:40.000
Coffee.

483
00:29:40.000 --> 00:29:42.000
Coffee.

484
00:29:42.000 --> 00:29:44.000
Cause I'm from New York.

485
00:29:44.000 --> 00:29:46.000
All right. So I click coffee.

486
00:29:46.000 --> 00:29:49.000
Go.

487
00:29:49.000 --> 00:29:51.000
Now look at all the coffee things that come up.

488
00:29:51.000 --> 00:29:53.000
Class 30.

489
00:29:53.000 --> 00:29:56.000
Coffee.

490
00:29:56.000 --> 00:29:59.000
Coffee shops, ice coffee, coffee, beans.

491
00:29:59.000 --> 00:30:01.000
Coffee cups.

492
00:30:00.000 --> 00:30:04.920
On that one, I look for coffee alone, there's coffee there.

493
00:30:01.000 --> 00:30:02.000
So there's coffee cups.

494
00:30:04.920 --> 00:30:08.120
And then I said, I wanted to look at coffee pots,

495
00:30:08.120 --> 00:30:10.320
like things for making coffee.

496
00:30:11.240 --> 00:30:14.080
I guess that's, is that a, it's not a roaster.

497
00:30:16.000 --> 00:30:16.840
Let's see.

498
00:30:18.280 --> 00:30:21.400
Coffee pods, pods, pods.

499
00:30:21.400 --> 00:30:23.440
Electric coffee brewers, there we are.

500
00:30:23.440 --> 00:30:25.440
Electric coffee brewers.

501
00:30:25.440 --> 00:30:26.480
It's class 11.

502
00:30:27.480 --> 00:30:29.280
Coffee machines, electric.

503
00:30:30.800 --> 00:30:32.720
Coffee percolators, electric.

504
00:30:35.640 --> 00:30:37.920
Let's see.

505
00:30:37.920 --> 00:30:40.720
Electric coffee makers, electric coffee.

506
00:30:40.720 --> 00:30:41.560
Percolators.

507
00:30:42.840 --> 00:30:44.280
Grinders, no.

508
00:30:46.720 --> 00:30:48.920
Electric coffee machines.

509
00:30:48.920 --> 00:30:51.560
Basically what I'm doing is I'm checking everything

510
00:30:51.560 --> 00:30:55.560
that is associated with what I'm going for.

511
00:30:57.480 --> 00:31:00.000
Look, they have, they even have coffee makers

512
00:31:00.000 --> 00:31:01.880
for people that have been cremated.

513
00:31:01.880 --> 00:31:04.520
See, electric coffee urns, isn't that cool?

514
00:31:04.520 --> 00:31:05.360
Yeah.

515
00:31:07.520 --> 00:31:08.480
Let's move on.

516
00:31:08.480 --> 00:31:10.960
Let's see, coffee pods.

517
00:31:10.960 --> 00:31:12.080
He got jokes, folks.

518
00:31:12.080 --> 00:31:13.560
Now you got it, he got jokes.

519
00:31:13.560 --> 00:31:15.560
Guys, I'm getting to that point.

520
00:31:15.560 --> 00:31:18.840
Usually by the third day, I start to get out of hand,

521
00:31:18.840 --> 00:31:21.320
but we're starting now, it's day two.

522
00:31:21.320 --> 00:31:24.320
All right, electric coffee roasters, we got that.

523
00:31:25.320 --> 00:31:26.960
Coffee makers, electric.

524
00:31:26.960 --> 00:31:28.520
Coffee brewers, electric.

525
00:31:28.520 --> 00:31:29.640
Coffee roasters.

526
00:31:29.640 --> 00:31:30.840
No, not roasters.

527
00:31:30.840 --> 00:31:33.080
We're not doing roasters, that's different.

528
00:31:33.080 --> 00:31:34.760
Coffee pods, electric.

529
00:31:37.040 --> 00:31:41.080
And power operated grinders, no.

530
00:31:41.080 --> 00:31:41.920
All right, that's it.

531
00:31:41.920 --> 00:31:43.360
Oh, and there's a whole bunch of other ones.

532
00:31:43.360 --> 00:31:46.080
So you could continue clicking.

533
00:31:46.080 --> 00:31:49.160
It looks like there's 212 entries, wow.

534
00:31:51.120 --> 00:31:53.480
Let's see, non-electric coffee percolators.

535
00:31:55.160 --> 00:31:57.000
Non-electric coffee pots.

536
00:32:02.440 --> 00:32:03.840
I think that's enough.

537
00:32:03.840 --> 00:32:05.600
Let's say that's it, okay.

538
00:32:05.600 --> 00:32:09.320
So then we click insert checked entries.

539
00:32:09.320 --> 00:32:10.800
Now watch what happens.

540
00:32:10.800 --> 00:32:11.880
See them all?

541
00:32:13.000 --> 00:32:15.400
See them all on the left-hand side here?

542
00:32:15.400 --> 00:32:17.920
Here's every single one that we checked on.

543
00:32:17.920 --> 00:32:19.000
What is that?

544
00:32:19.000 --> 00:32:20.760
I don't want that open.

545
00:32:20.760 --> 00:32:22.400
Go away.

546
00:32:22.400 --> 00:32:23.760
Why did that open?

547
00:32:24.600 --> 00:32:26.920
All right, so all the ones that we checked.

548
00:32:26.920 --> 00:32:30.720
Now, why is this important, what I just showed you?

549
00:32:30.720 --> 00:32:33.440
It's now showing you the international classes.

550
00:32:33.440 --> 00:32:35.920
Remember how I told you every international class

551
00:32:35.920 --> 00:32:38.000
you're paying an extra fee?

552
00:32:38.000 --> 00:32:41.800
So because we selected three different,

553
00:32:41.800 --> 00:32:45.320
we selected coffee, we selected coffee cups,

554
00:32:45.320 --> 00:32:47.840
and then we went for the coffee machines.

555
00:32:47.840 --> 00:32:50.040
That's classes 11, 21, and 30.

556
00:32:50.080 --> 00:32:53.160
That means you're gonna be charged at least $750.

557
00:32:54.040 --> 00:32:55.920
That's not including the attorney's fee.

558
00:32:55.920 --> 00:32:58.560
The attorney is gonna charge you for their time separate.

559
00:32:58.560 --> 00:33:01.400
Okay, so that's the fee that you're gonna get hit with that.

560
00:33:01.400 --> 00:33:05.800
So now you've got all these goods, which is great,

561
00:33:05.800 --> 00:33:07.200
but you notice what's missing?

562
00:33:07.200 --> 00:33:10.280
You see the assigned filing basis is missing.

563
00:33:10.280 --> 00:33:12.080
It doesn't say if it's an actual use

564
00:33:12.080 --> 00:33:14.000
or an intent to use application yet.

565
00:33:15.080 --> 00:33:17.120
That's not listed yet.

566
00:33:17.160 --> 00:33:20.800
So all you've done so far is specify what it's used for.

567
00:33:20.800 --> 00:33:25.200
Now you wanna specify if it's an actual use

568
00:33:25.200 --> 00:33:26.040
or intent to use.

569
00:33:26.040 --> 00:33:29.880
So let's assume that we are making coffee

570
00:33:29.880 --> 00:33:33.000
and let's assume that there are coffee cups.

571
00:33:35.400 --> 00:33:37.440
Let's assume that's already happening.

572
00:33:38.760 --> 00:33:41.440
But we haven't started making the coffee machines yet.

573
00:33:41.440 --> 00:33:43.880
We have coffee, we have coffee cups.

574
00:33:43.880 --> 00:33:45.000
We don't have the rest.

575
00:33:45.000 --> 00:33:47.080
So now I would select these first two here

576
00:33:47.080 --> 00:33:49.160
and I'd say section 1A means

577
00:33:49.160 --> 00:33:51.520
actually using the Mark in Commerce now.

578
00:33:51.520 --> 00:33:53.520
See that it says it right underneath it.

579
00:33:54.480 --> 00:33:56.360
Actually using Mark in Commerce now.

580
00:33:56.360 --> 00:33:59.200
So I click the two buttons and clicked on those two

581
00:33:59.200 --> 00:34:01.800
and I click section 1A.

582
00:34:03.400 --> 00:34:06.040
All right, so let's see what happens here.

583
00:34:09.280 --> 00:34:10.600
Let's see what's happening.

584
00:34:10.600 --> 00:34:13.719
Four buttons below, identify choices, blah, blah, blah.

585
00:34:13.760 --> 00:34:15.560
Oh, they gave us an error.

586
00:34:15.560 --> 00:34:17.480
Well, you may assign them a month visit

587
00:34:17.480 --> 00:34:18.920
or you may assign separate.

588
00:34:18.920 --> 00:34:20.040
Yeah, I know that.

589
00:34:23.000 --> 00:34:25.000
Okay, so they changed this now.

590
00:34:27.679 --> 00:34:30.520
Yep, they changed this.

591
00:34:30.520 --> 00:34:32.960
All right, so let's see how we're gonna have to do this.

592
00:34:32.960 --> 00:34:37.080
We may have to, let's see.

593
00:34:37.080 --> 00:34:42.080
If I get a coffee, section 1A.

594
00:34:46.000 --> 00:34:49.800
Okay, they changed the USPTO website.

595
00:34:49.800 --> 00:34:52.320
So you have to do one class at a time.

596
00:34:53.639 --> 00:34:55.639
All right, so now why?

597
00:34:55.639 --> 00:34:58.600
The reason why is because if you select more than one class

598
00:34:58.600 --> 00:35:00.560
then you're not gonna be able to attach.

599
00:35:00.000 --> 00:35:05.920
specimen for multiple classes at the same time. So you have to select one class alone, right?

600
00:35:06.800 --> 00:35:13.520
So what do I mean by that? I can select 30 alone, in which case I come back here

601
00:35:14.400 --> 00:35:18.560
and now I have to describe a specimen for it. Let's say I have

602
00:35:19.200 --> 00:35:25.360
the coffee that I sell is sold in a bag. Let's say like this here, give an example.

603
00:35:25.360 --> 00:35:36.480
Let's say the coffee is sold like this, right? This is not marijuana, this is tea, okay? I just

604
00:35:36.480 --> 00:35:45.120
have tea in my, just tea, okay? Just tea, I promise, it's tea, right? So lemon, drop,

605
00:35:45.840 --> 00:35:54.640
ginger, okay? All right. So on this, it says A-E coffee, A-N-E coffee. So if I'm going to

606
00:35:54.640 --> 00:36:00.320
describe a specimen, the specimen is a picture of the product with a label on it, right? So then

607
00:36:00.320 --> 00:36:05.440
all I would do for description, in my case, for the description of the specimen is I'd just say

608
00:36:05.840 --> 00:36:24.240
a digital image of packaging for a coffee, coffee having trademark thereon.

609
00:36:25.200 --> 00:36:36.800
Trademark thereon, okay? And then attach or remove a specimen. They're going to ask you to

610
00:36:36.800 --> 00:36:43.440
upload an image. I'll have to choose an image. Just whatever, I'll just grab an image.

611
00:36:43.440 --> 00:36:54.960
Let's just grab an image. There. Oh no, that's an MP3, can't use that. Pictures.

612
00:36:56.400 --> 00:36:59.840
Let's use that one. Attach. Will it let me attach that?

613
00:37:04.720 --> 00:37:05.440
See if it works.

614
00:37:14.320 --> 00:37:19.840
Come on, USPTO, you can keep up. It's uploading, it says.

615
00:37:32.960 --> 00:37:37.760
Taking a while, shouldn't take that long. There it goes, it's uploaded. All right, can you guys

616
00:37:37.760 --> 00:37:43.680
see the screen right now? Yeah, okay. So it says that it's uploaded, it's right there, file uploaded,

617
00:37:43.680 --> 00:37:49.920
there it is. Okay, so I return to the form. So now I've got the file itself,

618
00:37:52.000 --> 00:37:59.200
I've got a description, data first use of the name anywhere, of driven anywhere. Let's say I

619
00:37:59.200 --> 00:38:04.880
first used it January 1st, 2021, and then the first use in interstate commerce, which is across state

620
00:38:04.880 --> 00:38:10.400
lines, let's say that was on the 21st. And then I sign the filing basis.

621
00:38:12.560 --> 00:38:17.600
And look what happens. Coffee 1A. See that? It's now done.

622
00:38:20.240 --> 00:38:26.160
That whole process allowed me to say coffee has already been sold, I'm filing an application,

623
00:38:26.160 --> 00:38:31.760
here's the specimen, I described the specimen, I gave the data first use in interstate commerce,

624
00:38:31.840 --> 00:38:37.040
and data first use anywhere. And now it's been assigned a filing basis of 1A. So now what I need

625
00:38:37.040 --> 00:38:43.120
to do is go in for these other ones, and I need to assign a filing basis. Let's assume everything

626
00:38:43.120 --> 00:38:49.920
else, just for speed purposes, let's assume everything else is an intent to use. So I go

627
00:38:49.920 --> 00:38:59.440
to section 1B for class 21. And now you're going to get this little point here. Basically what it's

628
00:38:59.440 --> 00:39:04.480
saying is that make sure you understand that you're filing an intent to use application, and

629
00:39:04.480 --> 00:39:08.320
at some point you're going to have to change it to an actual application, something that I already

630
00:39:08.320 --> 00:39:14.560
explained to you. So you're going to say yes, I understand that, right? And then you just click

631
00:39:14.560 --> 00:39:20.320
on that box and assign filing basis. And then watch what happens. Boom, they're all 1B's. See that?

632
00:39:20.320 --> 00:39:30.320
Done. So now let's say of all these things here, you know, let's say they're all intent to use too.

633
00:39:30.320 --> 00:39:35.600
I just click them all. Click, click, click, click, click, click, click, click. And I do section 1B's.

634
00:39:37.040 --> 00:39:44.720
Click the box again, go down to the bottom, assign filing basis. Done. Now before you go forward,

635
00:39:44.720 --> 00:39:49.120
you know, before the person who's filing the application goes forward, everything on the

636
00:39:49.120 --> 00:39:55.200
right side has to be assigned. If it's not assigned, it won't let you go forward. It'll crash,

637
00:39:55.200 --> 00:40:00.000
and you have to go back and fix it. So now that I see there's a bunch of 1B's and there's a lot

638
00:40:00.000 --> 00:40:03.680
One A, one A means that I'm actually doing this one already.

639
00:40:03.680 --> 00:40:05.560
I am actually selling coffee.

640
00:40:05.560 --> 00:40:08.840
One B is it's an intent to use, you know,

641
00:40:08.840 --> 00:40:09.960
for all these other ones.

642
00:40:09.960 --> 00:40:11.000
Got it.

643
00:40:11.000 --> 00:40:12.040
All looks good.

644
00:40:12.040 --> 00:40:13.040
I click continue.

645
00:40:14.980 --> 00:40:18.000
Now that up to this point,

646
00:40:18.000 --> 00:40:20.320
you have now done all the tough stuff.

647
00:40:20.320 --> 00:40:21.560
It's done.

648
00:40:21.560 --> 00:40:25.640
Everything else here is like simple administrative stuff.

649
00:40:26.560 --> 00:40:29.880
Now, was that like remarkably difficult

650
00:40:29.920 --> 00:40:30.840
what we've done?

651
00:40:30.840 --> 00:40:32.200
Not really, right?

652
00:40:32.200 --> 00:40:33.880
Now you can make a ton of mistakes there.

653
00:40:33.880 --> 00:40:35.640
You can select the wrong class.

654
00:40:35.640 --> 00:40:37.760
You might not describe the goods and services properly.

655
00:40:37.760 --> 00:40:39.800
This is why you should get an attorney involved,

656
00:40:39.800 --> 00:40:41.480
make sure that they do it right.

657
00:40:41.480 --> 00:40:44.240
Cause if you miss something, you can run into problems.

658
00:40:45.280 --> 00:40:47.760
But now you should look here and say, okay, name.

659
00:40:47.760 --> 00:40:48.920
Yup, ABC Corporation.

660
00:40:48.920 --> 00:40:49.840
That's right.

661
00:40:49.840 --> 00:40:51.200
A docketing number is like,

662
00:40:51.200 --> 00:40:53.400
if you internally have within your business,

663
00:40:53.400 --> 00:40:56.520
a docketing number for this, like, you know,

664
00:40:56.520 --> 00:41:00.400
it might be, I don't know,

665
00:41:00.400 --> 00:41:03.960
whatever internal docketing number you might have.

666
00:41:03.960 --> 00:41:08.960
So like my law firm actually uses numbers for a client

667
00:41:09.200 --> 00:41:12.240
and then numbers for the matter.

668
00:41:12.240 --> 00:41:17.240
So let's say this is the matter number 17223-00101.

669
00:41:17.600 --> 00:41:19.920
And then this is where you can list

670
00:41:19.920 --> 00:41:22.640
the other email addresses right here.

671
00:41:23.880 --> 00:41:25.280
Okay.

672
00:41:25.280 --> 00:41:30.280
So the first one should be the email you already listed.

673
00:41:30.720 --> 00:41:33.280
That should be what you already gave earlier.

674
00:41:33.280 --> 00:41:35.360
And here's the second email address.

675
00:41:35.360 --> 00:41:36.560
So if it's attorney,

676
00:41:36.560 --> 00:41:39.880
the attorney's email address should be here, right?

677
00:41:39.880 --> 00:41:44.400
Like for my law firm, we actually have trademarks at,

678
00:41:45.640 --> 00:41:48.840
we have trademarks at neovisip.com, right?

679
00:41:48.840 --> 00:41:51.480
That would be the one that I would list there.

680
00:41:51.480 --> 00:41:52.920
And then you click continue.

681
00:41:55.320 --> 00:41:57.920
And now come the costs.

682
00:41:57.920 --> 00:42:00.560
Remember I told you what it was gonna cost you?

683
00:42:00.560 --> 00:42:01.400
There it is.

684
00:42:01.400 --> 00:42:02.480
Three classes.

685
00:42:02.480 --> 00:42:05.920
Classes 11, 21, and 30.

686
00:42:05.920 --> 00:42:10.080
$250 per class, $750 is what you're gonna have to pay.

687
00:42:10.960 --> 00:42:12.560
Okay.

688
00:42:12.560 --> 00:42:14.080
So now at this point,

689
00:42:15.360 --> 00:42:18.240
you can either sign it directly yourself,

690
00:42:18.240 --> 00:42:21.200
or you can send it to another party to sign it.

691
00:42:21.200 --> 00:42:22.360
You can read all this stuff.

692
00:42:22.400 --> 00:42:26.080
Basically, you end up checking all these boxes here.

693
00:42:26.080 --> 00:42:27.360
You do a signature.

694
00:42:27.360 --> 00:42:30.560
Signatures, there needs to be a slash,

695
00:42:30.560 --> 00:42:34.760
and then the name, Peter A. Nieves, and then a slash.

696
00:42:34.760 --> 00:42:37.000
That's what a signature looks like

697
00:42:37.000 --> 00:42:39.360
with the United States Patent Trademark Office.

698
00:42:40.280 --> 00:42:41.680
Then you just click on the date.

699
00:42:41.680 --> 00:42:43.400
Date automatically pops up.

700
00:42:43.400 --> 00:42:45.120
You type in the name again,

701
00:42:46.040 --> 00:42:51.040
type in the position, owner, the phone number.

702
00:42:51.600 --> 00:42:53.640
Remember how I told you, don't list a phone number.

703
00:42:53.640 --> 00:42:55.960
You don't wanna get random phone calls too.

704
00:42:55.960 --> 00:42:57.200
But at the same time, remember,

705
00:42:57.200 --> 00:43:02.160
this is the number that the USPTO may call.

706
00:43:02.160 --> 00:43:03.440
And then you click validate.

707
00:43:03.440 --> 00:43:04.280
I'm not gonna click it

708
00:43:04.280 --> 00:43:06.480
because I'm not submitting this application.

709
00:43:07.320 --> 00:43:08.760
Once you click validate,

710
00:43:08.760 --> 00:43:13.760
the screen's gonna pop up with a whole bunch of information.

711
00:43:14.000 --> 00:43:14.840
Actually, you know what?

712
00:43:14.840 --> 00:43:16.040
Let's do it.

713
00:43:16.040 --> 00:43:16.880
Validate.

714
00:43:19.320 --> 00:43:20.240
There it is.

715
00:43:20.280 --> 00:43:21.120
Okay.

716
00:43:23.800 --> 00:43:25.680
So you see, it says it has not been,

717
00:43:25.680 --> 00:43:28.320
not yet been filed with the USPTO.

718
00:43:28.320 --> 00:43:32.160
You have to complete the final steps to get it submitted.

719
00:43:32.160 --> 00:43:33.000
Right?

720
00:43:33.000 --> 00:43:33.840
It's not done yet.

721
00:43:33.840 --> 00:43:35.800
But if you click on the input button here,

722
00:43:35.800 --> 00:43:38.680
everything that you entered should be right here.

723
00:43:38.680 --> 00:43:41.320
Now you can double check everything that you entered.

724
00:43:43.760 --> 00:43:44.840
You look for the trademark.

725
00:43:44.840 --> 00:43:46.960
Yep, that's it there.

726
00:43:46.960 --> 00:43:48.600
Standard characters, yep.

727
00:43:50.360 --> 00:43:52.000
The mark consists of standard characters

728
00:43:52.000 --> 00:43:53.960
without any claim to a font or anything.

729
00:43:53.960 --> 00:43:54.880
Yep.

730
00:43:54.880 --> 00:43:56.000
The owner's correct.

731
00:43:56.000 --> 00:43:57.600
The DBA is correct.

732
00:43:57.600 --> 00:43:59.320
Internal address, correct.

733
00:43:59.320 --> 00:44:01.480
Mailing address, city, state.

734
00:44:02.600 --> 00:44:03.440
All that's correct.

735
00:44:03.440 --> 00:44:04.520
Each one of the phone number's right.

736
00:44:04.520 --> 00:44:05.720
Email's right.

737
00:44:05.720 --> 00:44:06.840
Type of legal entity.

738
00:44:06.840 --> 00:44:08.800
Where it was incorporated.

739
00:44:08.800 --> 00:44:10.800
Each trademark class.

740
00:44:10.800 --> 00:44:15.560
What products or services were in that class.

741
00:44:15.560 --> 00:44:16.520
The filing basis.

742
00:44:16.520 --> 00:44:18.200
Was it a 1B or a 1A?

743
00:44:18.200 --> 00:44:20.640
There's another application.

744
00:44:20.640 --> 00:44:23.280
And it says this one is for this class.

745
00:44:23.280 --> 00:44:25.280
These are the products.

746
00:44:25.280 --> 00:44:26.520
That was a section 1B.

747
00:44:26.520 --> 00:44:28.760
And then for class 30, that's coffee.

748
00:44:28.760 --> 00:44:30.880
That's section 1A.

749
00:44:30.880 --> 00:44:32.960
And then it tells you the date of first use

750
00:44:32.960 --> 00:44:34.200
for the section 1A.

751
00:44:34.200 --> 00:44:36.440
Because anytime you claim that you're actually using it,

752
00:44:36.440 --> 00:44:39.040
you have to say when you actually used it.

753
00:44:39.040 --> 00:44:40.480
There it is right there.

754
00:44:40.480 --> 00:44:41.600
We entered it earlier.

755
00:44:41.600 --> 00:44:42.640
It's correct.

756
00:44:42.640 --> 00:44:44.600
If we want to make sure the specimen is correct,

757
00:44:44.600 --> 00:44:45.680
we click on that.

758
00:44:45.680 --> 00:44:47.960
That was a specimen that was connected.

759
00:44:50.160 --> 00:44:51.120
It's correct.

760
00:44:51.120 --> 00:44:52.520
And then the description of it.

761
00:44:52.520 --> 00:44:54.400
Did you want me to packaging for coffee

762
00:44:54.400 --> 00:44:55.440
having trademark there on?

763
00:44:55.440 --> 00:44:56.280
Yep.

764
00:44:57.520 --> 00:45:00.240
And you go down to see who's the correspondent.

765
00:45:00.000 --> 00:45:04.260
I'm supposed to go to, the information is there.

766
00:45:04.260 --> 00:45:07.020
Applications and fees plus three classes,

767
00:45:07.020 --> 00:45:10.980
250 class, $750, the electronic signature,

768
00:45:10.980 --> 00:45:13.140
the name of the person, their position,

769
00:45:13.140 --> 00:45:15.700
phone number, date signed, done.

770
00:45:15.700 --> 00:45:19.020
If it's right, then all you do is you go down

771
00:45:19.020 --> 00:45:21.820
to the bottom here, you click on this button here,

772
00:45:21.820 --> 00:45:23.620
you should read all this.

773
00:45:23.620 --> 00:45:25.820
The attorney will click on the button there

774
00:45:26.820 --> 00:45:30.060
and then click on paste a bit and done.

775
00:45:30.060 --> 00:45:33.460
If it's wrong, then you click on go back to modify.

776
00:45:33.460 --> 00:45:36.340
And you can keep going back as far as you want.

777
00:45:36.340 --> 00:45:37.980
Just keep going back.

778
00:45:37.980 --> 00:45:40.840
You say, oh man, you know, I made a mistake

779
00:45:40.840 --> 00:45:42.460
on one of these goods over here.

780
00:45:42.460 --> 00:45:47.140
Like this one here is wrong, that's wrong.

781
00:45:47.140 --> 00:45:49.300
So you might wanna click on that one

782
00:45:50.480 --> 00:45:54.220
and then just click remove checked goods or services.

783
00:45:54.220 --> 00:45:55.060
Boom.

784
00:45:55.820 --> 00:45:56.660
Boom.

785
00:45:59.900 --> 00:46:00.740
Boom.

786
00:46:01.820 --> 00:46:02.980
Was it still thinking?

787
00:46:07.300 --> 00:46:09.780
Why is it taking so long?

788
00:46:09.780 --> 00:46:10.820
Did it freeze?

789
00:46:12.780 --> 00:46:13.620
See.

790
00:46:14.660 --> 00:46:16.380
No, it's not frozen.

791
00:46:16.380 --> 00:46:17.220
Move.

792
00:46:19.980 --> 00:46:20.820
Yes.

793
00:46:20.820 --> 00:46:22.980
There is an okay box at the top.

794
00:46:23.020 --> 00:46:25.460
Yeah, because your faces were on top of it.

795
00:46:26.980 --> 00:46:28.220
So I had to move your faces.

796
00:46:28.220 --> 00:46:31.340
Sorry, I had to move your faces so I could get rid of that.

797
00:46:31.340 --> 00:46:33.740
All right, so it's there, done.

798
00:46:33.740 --> 00:46:34.660
Now it's gone, right?

799
00:46:34.660 --> 00:46:37.060
So you might say, oh, well, you know,

800
00:46:37.060 --> 00:46:38.580
I don't think I can afford to file

801
00:46:38.580 --> 00:46:40.060
on three applications right now.

802
00:46:40.060 --> 00:46:42.700
So you might say, I'll file this one later.

803
00:46:42.700 --> 00:46:45.740
So you click on those and you just say remove.

804
00:46:45.740 --> 00:46:47.180
Okay.

805
00:46:47.180 --> 00:46:48.020
Gone.

806
00:46:48.020 --> 00:46:49.700
Now you're falling on two classes.

807
00:46:49.740 --> 00:46:53.740
And you go forward, continue, continue.

808
00:46:55.540 --> 00:46:56.540
Now you got two classes.

809
00:46:56.540 --> 00:46:57.980
See, cost went down.

810
00:46:57.980 --> 00:47:00.140
That's how you play around with this thing.

811
00:47:01.260 --> 00:47:05.220
But this is a tool that we use,

812
00:47:06.820 --> 00:47:08.940
paralegals and attorneys will use

813
00:47:08.940 --> 00:47:11.900
for the filing of a trademark application.

814
00:47:11.900 --> 00:47:15.380
The skillset comes in when it comes to the selection

815
00:47:15.380 --> 00:47:17.660
of the international class

816
00:47:17.660 --> 00:47:20.620
and the services or the goods that are selected.

817
00:47:20.620 --> 00:47:23.780
That's where you really wanna make sure attorney's involved

818
00:47:23.780 --> 00:47:25.700
because if you mess up,

819
00:47:25.700 --> 00:47:27.900
you're gonna have to file another application.

820
00:47:27.900 --> 00:47:31.460
And so it's gonna cost you a lot of money all over again.

821
00:47:31.460 --> 00:47:34.060
Okay, let me stop the share.

822
00:47:35.300 --> 00:47:38.020
Okay, questions.

823
00:47:38.940 --> 00:47:40.620
I know that that was kind of big.

824
00:47:40.620 --> 00:47:42.980
I went through a lot of things there,

825
00:47:42.980 --> 00:47:44.420
but I wanted to show you that

826
00:47:44.420 --> 00:47:46.780
because now what happens is you'll be able

827
00:47:46.780 --> 00:47:50.220
to understand the process

828
00:47:50.220 --> 00:47:52.460
so that when you work with an attorney on something,

829
00:47:52.460 --> 00:47:55.580
you can give them again, give them what's needed,

830
00:47:55.580 --> 00:47:57.780
decrease the amount of time

831
00:47:57.780 --> 00:48:01.020
and get what you needed at a lower cost.

832
00:48:01.020 --> 00:48:03.500
All right, so let me scroll down here.

833
00:48:09.020 --> 00:48:11.620
If you have any questions, just raise your virtual hand.

834
00:48:15.420 --> 00:48:17.420
All right, Anthony, go right ahead.

835
00:48:21.420 --> 00:48:25.500
Yeah, so I guess I think one of the questions

836
00:48:25.500 --> 00:48:27.220
I was thinking about was,

837
00:48:28.220 --> 00:48:31.140
is there a checklist that we need to have

838
00:48:31.140 --> 00:48:33.860
certain things in place before we go to the lawyer,

839
00:48:33.860 --> 00:48:36.940
like to legal advisor for doing the trademark?

840
00:48:36.940 --> 00:48:39.780
Or is that only in the legal advisor's office?

841
00:48:39.780 --> 00:48:41.620
And I think that's a good question.

842
00:48:42.220 --> 00:48:43.540
For doing the trademark,

843
00:48:43.540 --> 00:48:47.300
or is that only in the next level up?

844
00:48:47.300 --> 00:48:52.300
Yeah, so in the foundations and IP package,

845
00:48:52.580 --> 00:48:54.100
you get the checklist.

846
00:48:54.100 --> 00:48:56.260
Like we actually give you the list.

847
00:48:57.860 --> 00:49:00.380
And in fact, what we do is we give it to you

848
00:49:00.380 --> 00:49:03.460
in a format you can actually fill in yourself

849
00:49:03.460 --> 00:49:05.940
and use it over and over and over.

850
00:49:05.940 --> 00:49:08.500
You just save, what you do is we tell people

851
00:49:08.500 --> 00:49:11.940
to save that formatted document

852
00:49:11.940 --> 00:49:14.420
and just use it continuously.

853
00:49:14.420 --> 00:49:15.740
So you keep a clean version

854
00:49:15.740 --> 00:49:18.420
and then you give that filled out form

855
00:49:18.420 --> 00:49:20.220
to the attorney right away.

856
00:49:20.220 --> 00:49:22.380
And you see, oh my gosh, it's like,

857
00:49:22.380 --> 00:49:24.100
the attorneys will love you.

858
00:49:24.100 --> 00:49:27.500
And separate from that, it'll decrease your costs.

859
00:49:27.500 --> 00:49:31.060
Now, remember in the foundations and IP package though,

860
00:49:31.060 --> 00:49:33.660
you don't pay extra for a trademark application.

861
00:49:33.660 --> 00:49:37.820
It's included, which is really unusual.

862
00:49:37.820 --> 00:49:40.580
The guy who actually gave me some insight

863
00:49:40.580 --> 00:49:43.180
on the package that we created was Pedro Dale,

864
00:49:43.180 --> 00:49:44.900
like from 100X.

865
00:49:44.900 --> 00:49:46.940
And he said, you know what would be really cool?

866
00:49:46.940 --> 00:49:48.500
And I was like, oh boy.

867
00:49:48.500 --> 00:49:50.140
He says, yeah, why don't you throw in

868
00:49:50.140 --> 00:49:51.380
a trademark application?

869
00:49:51.380 --> 00:49:52.420
I was like, oh yeah,

870
00:49:52.420 --> 00:49:55.100
just randomly throw in a trademark application.

871
00:49:55.100 --> 00:49:56.660
Sure, why not?

872
00:49:56.660 --> 00:49:58.740
There's no legal costs associated with that.

873
00:49:58.740 --> 00:50:00.340
And he's like, just throw it in.

874
00:50:00.000 --> 00:50:02.120
I was like, okay, yeah, we could do that.

875
00:50:02.120 --> 00:50:05.280
So then we do the trademark application.

876
00:50:05.280 --> 00:50:07.400
We do a top level search online.

877
00:50:07.400 --> 00:50:09.480
He was like, okay, sure, throw that in.

878
00:50:09.480 --> 00:50:13.440
And then he said, well, now there, you know,

879
00:50:13.440 --> 00:50:14.520
you have this separate thing

880
00:50:14.520 --> 00:50:16.300
that's called the protection portal.

881
00:50:16.300 --> 00:50:18.320
And in the protection portal,

882
00:50:18.320 --> 00:50:20.120
you're guiding them throughout the year

883
00:50:20.120 --> 00:50:22.720
to help them become successful as companies.

884
00:50:22.720 --> 00:50:24.800
And we said, yeah, that's correct.

885
00:50:24.800 --> 00:50:26.800
And he says, why don't you throw that in?

886
00:50:26.800 --> 00:50:28.820
I was like, hold on, hold on.

887
00:50:29.180 --> 00:50:32.740
I do an IP audit for $15,000.

888
00:50:32.740 --> 00:50:34.900
That's what I charge a company.

889
00:50:34.900 --> 00:50:37.460
So you're saying do an IP audit,

890
00:50:37.460 --> 00:50:40.140
trademark application, trademark search,

891
00:50:40.140 --> 00:50:42.140
and a year of training,

892
00:50:42.140 --> 00:50:45.300
answering questions without legal advice,

893
00:50:45.300 --> 00:50:49.280
without any extra costs for six grand?

894
00:50:49.280 --> 00:50:52.980
I was like, he's like, well, if you do that,

895
00:50:52.980 --> 00:50:55.420
what you're gonna do is really assure these companies

896
00:50:55.420 --> 00:50:57.500
they're gonna do well because you're there.

897
00:50:57.500 --> 00:50:59.700
You can help them continuously.

898
00:50:59.700 --> 00:51:02.580
And I was like, all right, yeah, no, that makes sense.

899
00:51:02.580 --> 00:51:04.640
I was like, okay, we did it.

900
00:51:04.640 --> 00:51:07.540
And the second we did it, 17 people signed up,

901
00:51:07.540 --> 00:51:09.860
like on day one, they were just like, I want it.

902
00:51:09.860 --> 00:51:11.820
Like, we didn't even finish the first conversation.

903
00:51:11.820 --> 00:51:13.820
Like, they were just like all over it.

904
00:51:13.820 --> 00:51:16.020
We're like trying to figure out like, guys, you know,

905
00:51:16.020 --> 00:51:18.620
we're trying to train you and they're like,

906
00:51:18.620 --> 00:51:20.900
you can tell they're doing something else.

907
00:51:20.900 --> 00:51:22.900
And I was like, and so I was like, what is going on?

908
00:51:22.900 --> 00:51:25.380
And then we looked at ClickFunnels,

909
00:51:25.380 --> 00:51:27.460
all these people already registered.

910
00:51:28.300 --> 00:51:30.620
I'm like, all right, well, yeah, it is a really good offer.

911
00:51:30.620 --> 00:51:33.540
And so we included in there,

912
00:51:33.540 --> 00:51:36.580
you're actually gonna get so many different things,

913
00:51:36.580 --> 00:51:38.640
but to keep it organized,

914
00:51:39.500 --> 00:51:41.860
you're gonna get the form, right?

915
00:51:41.860 --> 00:51:44.140
You're actually gonna get before that first meeting,

916
00:51:44.140 --> 00:51:45.740
before the audit meeting,

917
00:51:45.740 --> 00:51:47.820
you're gonna get a list of seven or eight things

918
00:51:47.820 --> 00:51:49.980
to do before that meeting.

919
00:51:49.980 --> 00:51:52.140
Like, I don't just throw it in there.

920
00:51:52.140 --> 00:51:54.860
Like, I don't just come out there and say, meet with me.

921
00:51:54.860 --> 00:51:57.580
Like, I prepare you for the meeting.

922
00:51:57.580 --> 00:52:00.140
So you'll see, there'll be a form that comes out,

923
00:52:00.140 --> 00:52:03.100
lays out every single thing that's necessary

924
00:52:03.100 --> 00:52:03.940
for that meeting.

925
00:52:03.940 --> 00:52:07.940
Now you can have that together or not, it's up to you.

926
00:52:07.940 --> 00:52:11.700
But I can tell you that probably 90% of the people do

927
00:52:11.700 --> 00:52:13.660
because it just streamlines it.

928
00:52:13.660 --> 00:52:16.300
Ray, are you trying to say something?

929
00:52:16.300 --> 00:52:18.860
Oh, I was just gonna put in the chat that it does.

930
00:52:18.860 --> 00:52:23.220
It helps you to organize your IP or your brainstorms

931
00:52:23.220 --> 00:52:26.300
if you're starting from blank beforehand

932
00:52:26.300 --> 00:52:27.860
so that you can maximize your time

933
00:52:27.860 --> 00:52:29.700
while they're there with you, Peter.

934
00:52:29.700 --> 00:52:32.020
But also a lot of people get nervous

935
00:52:32.020 --> 00:52:33.340
that they're not ready for it

936
00:52:33.340 --> 00:52:37.300
and they couldn't be more wrong, you know, respectfully.

937
00:52:38.540 --> 00:52:41.540
What ends up happening is we've had like 80% of our people

938
00:52:41.540 --> 00:52:44.780
have already branded, they've been operating their business

939
00:52:44.780 --> 00:52:48.660
or they're ready to launch and they have set themselves up

940
00:52:48.660 --> 00:52:52.780
to be infringing on another trademark and another brand.

941
00:52:53.340 --> 00:52:55.300
And other copyrights and all these other scenarios

942
00:52:55.300 --> 00:52:56.500
that are going on.

943
00:52:56.500 --> 00:52:58.460
So what we found is they had to actually go back

944
00:52:58.460 --> 00:53:00.900
to the drawing board, completely rebrand.

945
00:53:00.900 --> 00:53:02.820
Guys, that is, I gotta tell you,

946
00:53:02.820 --> 00:53:05.900
and just so you guys know, I'm not trying to sell.

947
00:53:05.900 --> 00:53:07.300
I mean, just so you guys know,

948
00:53:07.300 --> 00:53:11.100
like I run a law firm where I bill at 600 bucks an hour.

949
00:53:11.100 --> 00:53:14.420
Like within 10 hours, you know, within a week,

950
00:53:14.420 --> 00:53:18.380
I could essentially make the equivalent of like five or six

951
00:53:18.380 --> 00:53:19.900
or seven of those audits.

952
00:53:19.900 --> 00:53:21.940
So it's not about that.

953
00:53:22.260 --> 00:53:23.980
I want to see you guys do well,

954
00:53:23.980 --> 00:53:28.540
but the worst feeling we have in doing these audits

955
00:53:28.540 --> 00:53:31.420
is when we get somebody who's been running a company

956
00:53:31.420 --> 00:53:33.060
and then we go doing searches

957
00:53:33.060 --> 00:53:35.020
and we go find that they're infringing.

958
00:53:36.300 --> 00:53:38.460
Now, like we just did one recently.

959
00:53:38.460 --> 00:53:43.180
Like we just recently did one and she was like so distraught.

960
00:53:43.180 --> 00:53:44.580
She's like, well, hold it.

961
00:53:44.580 --> 00:53:46.540
That means I need to start all over.

962
00:53:46.540 --> 00:53:50.100
So we had to walk her through how to rebrand

963
00:53:50.140 --> 00:53:52.460
and we did a new search for her with the new branding.

964
00:53:52.460 --> 00:53:54.220
And then we actually were praying

965
00:53:54.220 --> 00:53:55.820
about the right name to be released.

966
00:53:55.820 --> 00:53:56.860
And she got a new name,

967
00:53:56.860 --> 00:53:59.660
which was actually a miracle in and of itself.

968
00:53:59.660 --> 00:54:03.980
And then she went after that name and she's ecstatic now,

969
00:54:03.980 --> 00:54:06.420
but you know, she had to change a lot of things.

970
00:54:06.420 --> 00:54:08.580
So if you're at the point where you're thinking,

971
00:54:08.580 --> 00:54:10.500
I don't know if I'm ready yet.

972
00:54:10.500 --> 00:54:12.660
If you have an idea and you're thinking,

973
00:54:12.660 --> 00:54:14.620
well, I can do this with it, I can do that with it.

974
00:54:14.620 --> 00:54:16.860
I'm not sure if I should do this or do that.

975
00:54:16.860 --> 00:54:17.820
That's what this does.

976
00:54:17.820 --> 00:54:19.580
It provides clarity.

977
00:54:19.580 --> 00:54:22.100
It really makes it very simple for you.

978
00:54:22.100 --> 00:54:23.900
We walk you through,

979
00:54:23.900 --> 00:54:25.700
we give you the list of all the things

980
00:54:25.700 --> 00:54:27.500
to accumulate beforehand.

981
00:54:27.500 --> 00:54:30.340
We had somebody, we actually had,

982
00:54:31.220 --> 00:54:33.460
I'll actually have her come on.

983
00:54:33.460 --> 00:54:34.900
I'll see if she's available tomorrow

984
00:54:34.900 --> 00:54:37.300
to speak to you guys real quick for a few minutes.

985
00:54:37.300 --> 00:54:39.380
She came on and she said,

986
00:54:39.380 --> 00:54:40.940
I don't have anything to talk about.

987
00:54:40.940 --> 00:54:43.180
She took three hours.

988
00:54:43.180 --> 00:54:46.460
She literally said, I have nothing to talk about.

989
00:54:46.460 --> 00:54:48.140
I have a book, that's it.

990
00:54:48.180 --> 00:54:49.860
I don't have anything to talk about.

991
00:54:49.860 --> 00:54:53.180
And literally three hours later, we were done.

992
00:54:53.180 --> 00:54:54.740
And she's like, I don't understand.

993
00:54:54.740 --> 00:54:56.260
How did I have that much stuff?

994
00:54:56.260 --> 00:54:57.740
I said, because it's all in you.

995
00:54:57.740 --> 00:55:00.300
We just, we had to show you how to use it.

996
00:55:00.000 --> 00:55:05.920
it and apply it. And she just published her book and she's now a number one bestseller on Amazon,

997
00:55:05.920 --> 00:55:10.720
right? Great reviews on her book. Everybody's like, I can't even get back to my life. Your

998
00:55:10.720 --> 00:55:17.680
book is so good. Yeah. I mean, she's amazing. And so, you know, she actually did the audit

999
00:55:17.680 --> 00:55:21.440
beforehand, which actually gave it a clarity that she needed to actually step forward.

1000
00:55:22.560 --> 00:55:29.040
And I mean, we have tons of different testimonies. Honestly, it is a remarkable honor to be able to

1001
00:55:29.040 --> 00:55:34.800
serve. For me personally, it's a remarkable honor to serve at this capacity. It really is. I love

1002
00:55:34.800 --> 00:55:41.200
this to see you guys be successful. Michelle, go ahead. Yeah. Just a quick question. I hope it's

1003
00:55:41.200 --> 00:55:46.720
not basic because I'm just learning everything, but can you just like go over like a service mark

1004
00:55:46.720 --> 00:55:52.880
and like when you use like SM instead of TM and like if you could just like cover that just like

1005
00:55:52.880 --> 00:55:59.280
really fast, that'd be great. Yeah, it's actually a good question. Some people will actually

1006
00:56:02.080 --> 00:56:10.720
use the SM. Not a lot of people do it. It's kind of old school. It's essentially the same thing as

1007
00:56:10.720 --> 00:56:17.280
a trademark, right? So trademark can refer to both like a normal trademark or a service mark.

1008
00:56:17.360 --> 00:56:24.480
So you can use it. You can use a TM for a service. You don't have to use the SM. I've seen a lot of

1009
00:56:24.480 --> 00:56:29.760
people that just use a TM. But let's say you're providing some kind of service. You can use the SM

1010
00:56:29.760 --> 00:56:36.480
instead. So but you wouldn't use an SM for a good. You'd only use it for like a service. So let's say

1011
00:56:36.480 --> 00:56:44.080
you're providing like educational information. That would be an SM if you want to actually use

1012
00:56:44.080 --> 00:56:50.480
the SM. But it's kind of some people, you know what I'll do? I think that's going to be helpful

1013
00:56:50.480 --> 00:56:57.520
for you. I'll drop a link to a detailed explanation of the differences between the two. But I can tell

1014
00:56:57.520 --> 00:57:02.320
you that at the end of the day, like if you're running something like a restaurant, that'll be

1015
00:57:02.320 --> 00:57:09.920
like a service mark, like a store, that would be like a service mark. You know, but if you're doing

1016
00:57:10.800 --> 00:57:18.000
training on education or you're doing coaching, I would just use a TM. I wouldn't be using,

1017
00:57:18.000 --> 00:57:24.880
you know, service mark for that. But typically stores will use like service marks. But I'll

1018
00:57:24.880 --> 00:57:30.640
drop a link in there so you can kind of read the long verbiage about when you should use one over

1019
00:57:30.640 --> 00:57:35.680
the other. But I can tell you at the end of the day, legally, you're not going to get in trouble

1020
00:57:36.240 --> 00:57:40.640
if you use a TM instead of an SM. That was my question. Okay, perfect.

1021
00:57:42.480 --> 00:57:47.360
Like as an example, I'll give you an example. So let's say we're looking at like McDonald's,

1022
00:57:47.360 --> 00:57:54.320
right? McDonald's has, what do I call them? McNuggets or like the Big Mac. Those are

1023
00:57:54.320 --> 00:58:01.440
products, right? So products would be TMs. Now, if I was trying to protect the name McDonald's

1024
00:58:01.440 --> 00:58:06.560
alone, right, the name McDonald's alone would be like a service mark because it's a restaurant.

1025
00:58:07.120 --> 00:58:11.600
It's like it's in the business of serving food to other people. So that would be an SM,

1026
00:58:12.160 --> 00:58:19.280
right? Now that the logo of the gigantic golden arches, instead of the golden arcs from like

1027
00:58:19.280 --> 00:58:24.960
coming to America, that essentially would be a logo that would be covered by a TM, which is like

1028
00:58:24.960 --> 00:58:30.640
a trademark, right? Now, if there is, there's this thing called, I don't know if you guys have seen

1029
00:58:30.640 --> 00:58:38.640
this, there's these things called McCafes, right? It's like MC cafe. So if you have MC cafe, if you

1030
00:58:38.640 --> 00:58:43.840
looked up the trademark, it'll be an SM because it's a service. It's a restaurant. It's a service

1031
00:58:43.840 --> 00:58:49.120
that's provided. So there are some differences, but I mean, honestly, at the end of the day,

1032
00:58:49.120 --> 00:58:53.520
if you accidentally use a TM, all right, look, this is not legal advice.

1033
00:58:54.320 --> 00:59:00.480
But if you accidentally use a TM instead of an SM, I don't see like a court coming out and going,

1034
00:59:00.480 --> 00:59:08.080
you can't get damages because you use a TM instead of an SM. So like, you know, I don't see that

1035
00:59:08.080 --> 00:59:13.840
being a problem as a litigator, but you know, the appropriate thing would be an SM if you're

1036
00:59:13.840 --> 00:59:20.400
providing a service, like think of restaurants, massage, a massage parlor, right? So like a

1037
00:59:20.720 --> 00:59:26.720
massage envy, right? That's, that's an actually a chain, right? Technically it should be an SM.

1038
00:59:27.600 --> 00:59:31.760
They don't use an SM, they use a TM, right? Actually they use a circle R at this point.

1039
00:59:31.760 --> 00:59:37.840
So, you know, it's, it's, you can use an SM. I'll drop a link to an article that goes into a lot

1040
00:59:37.840 --> 00:59:44.240
of details, but it's one of those areas that is not extremely important. You're not getting in

1041
00:59:44.320 --> 00:59:50.320
trouble. But technically the right thing would be if it's a service oriented business,

1042
00:59:50.880 --> 00:59:56.880
like a restaurant, like, like that, then you would, you know, you would, you know,

1043
00:59:56.880 --> 01:00:03.280
you wouldn't want to use an SM, right? So, you know, if it's a service oriented business,

1044
01:00:00.000 --> 01:00:01.200
but using SF.

1045
01:00:01.200 --> 01:00:02.040
Does that help?

1046
01:00:03.280 --> 01:00:09.280
like a restaurant, like, like that, then you would, you know, you wouldn't want to use an SM.

1047
01:00:03.880 --> 01:00:04.760
Yes, it does.

1048
01:00:04.760 --> 01:00:07.640
And then once it's federally registered for one year,

1049
01:00:07.640 --> 01:00:09.880
you can use the Circle R.

1050
01:00:09.880 --> 01:00:11.600
You don't have, not for one year.

1051
01:00:11.600 --> 01:00:13.880
The second you get the registration,

1052
01:00:13.880 --> 01:00:16.160
immediately you can use the Circle R.

1053
01:00:16.160 --> 01:00:19.320
Now, you will never get in trouble

1054
01:00:19.320 --> 01:00:22.880
for not using a Circle R

1055
01:00:22.880 --> 01:00:24.760
when you get a federal registration.

1056
01:00:24.760 --> 01:00:27.360
You can get in trouble for using a Circle R

1057
01:00:27.360 --> 01:00:29.400
if you don't have a federal registration.

1058
01:00:30.040 --> 01:00:32.240
That's important to understand.

1059
01:00:32.240 --> 01:00:34.520
There's a difference between the two.

1060
01:00:34.520 --> 01:00:37.280
Okay, so if you get the federal registration,

1061
01:00:37.280 --> 01:00:38.840
you can then use the Circle R.

1062
01:00:38.840 --> 01:00:40.400
If you don't have the federal registration,

1063
01:00:40.400 --> 01:00:41.800
do not use a Circle R.

1064
01:00:41.800 --> 01:00:44.840
I've seen people get sued for this.

1065
01:00:44.840 --> 01:00:48.480
Okay, and it's painful to watch, right?

1066
01:00:50.200 --> 01:00:52.200
So just be careful.

1067
01:00:52.200 --> 01:00:54.080
Don't use them if you don't need to.

1068
01:00:55.640 --> 01:00:56.640
Anybody have any questions

1069
01:00:56.640 --> 01:00:58.640
about the trademark application itself?

1070
01:01:00.080 --> 01:01:02.720
Just wanted to double check before we close on that.

1071
01:01:03.920 --> 01:01:05.520
Nope, okay, cool.

1072
01:01:05.520 --> 01:01:08.320
So all of you, you already have your homework.

1073
01:01:08.320 --> 01:01:12.680
If you would just go live.

1074
01:01:12.680 --> 01:01:15.400
Does anybody here not know how to go live on Facebook?

1075
01:01:16.680 --> 01:01:17.520
Okay, cool.

1076
01:01:17.520 --> 01:01:19.600
So if you have the opportunity to go live,

1077
01:01:19.600 --> 01:01:20.560
it's just gonna help people.

1078
01:01:20.560 --> 01:01:22.240
Let people know what you learned.

1079
01:01:22.240 --> 01:01:23.680
Like if there's something in particular,

1080
01:01:23.680 --> 01:01:26.600
just let people know about one thing that helped you.

1081
01:01:26.600 --> 01:01:28.760
Okay, the reason why I ask people to do this

1082
01:01:28.760 --> 01:01:29.800
for a few reasons.

1083
01:01:30.720 --> 01:01:35.040
In the Foundations and IP package that we provide,

1084
01:01:35.040 --> 01:01:37.080
you also become part of a network

1085
01:01:37.080 --> 01:01:41.640
with some pretty amazing entrepreneurs, right?

1086
01:01:41.640 --> 01:01:43.960
These individuals are running corporations.

1087
01:01:43.960 --> 01:01:45.400
Some of them are artists.

1088
01:01:45.400 --> 01:01:49.240
Some of them, like Jill, is an artist.

1089
01:01:49.240 --> 01:01:52.840
You've got other people who are authors, accomplished authors.

1090
01:01:52.840 --> 01:01:54.480
You've got coaches.

1091
01:01:54.480 --> 01:01:58.200
You've got people who are serial entrepreneurs.

1092
01:01:58.640 --> 01:02:00.640
You've got people that create funnels,

1093
01:02:00.640 --> 01:02:02.440
people that do artistic works.

1094
01:02:02.440 --> 01:02:06.160
I mean, there's people in all sorts of areas.

1095
01:02:06.160 --> 01:02:10.920
It's really helpful if you learn how to use your voice.

1096
01:02:10.920 --> 01:02:12.800
Let people know who you are.

1097
01:02:12.800 --> 01:02:14.960
Let people know what is helping you,

1098
01:02:14.960 --> 01:02:16.600
what's important to you.

1099
01:02:16.600 --> 01:02:18.920
It's gonna just let other people know about you.

1100
01:02:18.920 --> 01:02:20.720
And then separate from that,

1101
01:02:20.720 --> 01:02:23.280
there may be something unique that you learned

1102
01:02:23.280 --> 01:02:25.320
that somebody else isn't thinking of yet.

1103
01:02:25.320 --> 01:02:26.600
But when they watch your video,

1104
01:02:26.600 --> 01:02:29.320
oh my gosh, I didn't even think of that.

1105
01:02:29.320 --> 01:02:33.560
Wow, Alina saw how this thing applies to her business.

1106
01:02:33.560 --> 01:02:34.880
And when she explained that,

1107
01:02:34.880 --> 01:02:38.080
oh my gosh, that actually pertains to me as well.

1108
01:02:38.080 --> 01:02:42.080
And so what I try to establish in creating this environment

1109
01:02:42.080 --> 01:02:45.080
is an environment where you guys can help each other too.

1110
01:02:45.080 --> 01:02:46.480
Because it's not just me.

1111
01:02:46.480 --> 01:02:48.840
It's the value in doing this

1112
01:02:48.840 --> 01:02:51.600
like Foundations and IP package that we do.

1113
01:02:51.600 --> 01:02:53.080
It's not just me.

1114
01:02:53.080 --> 01:02:55.880
If you watch the videos of all these testimonies,

1115
01:02:55.880 --> 01:02:58.840
people are helping each other like succeed.

1116
01:02:58.840 --> 01:03:01.920
And it's actually pretty remarkable

1117
01:03:01.920 --> 01:03:04.200
to be even affiliated with this person.

1118
01:03:05.480 --> 01:03:08.960
I mean, I talk to Ray and Larissa about it all the time.

1119
01:03:08.960 --> 01:03:10.280
I love doing this.

1120
01:03:10.280 --> 01:03:11.320
It's a lot of fun.

1121
01:03:11.320 --> 01:03:15.440
So I will take one more question if there is one.

1122
01:03:15.440 --> 01:03:17.160
And if not, then we will end.

1123
01:03:17.160 --> 01:03:20.440
It's been like an hour and a few minutes so far.

1124
01:03:22.400 --> 01:03:23.240
No questions?

1125
01:03:23.240 --> 01:03:24.080
No questions?

1126
01:03:24.080 --> 01:03:24.920
Going once?

1127
01:03:24.960 --> 01:03:26.000
Going twice?

1128
01:03:26.000 --> 01:03:27.160
Bueller?

1129
01:03:27.160 --> 01:03:28.400
Bueller?

1130
01:03:28.400 --> 01:03:29.240
Bueller?

1131
01:03:29.240 --> 01:03:31.880
One mention of not knowing how to go live.

1132
01:03:31.880 --> 01:03:34.600
Do you want me to screen share and show really quickly?

1133
01:03:34.600 --> 01:03:37.480
Why don't you drop it in the Facebook group on how...

1134
01:03:37.480 --> 01:03:38.680
Oh, you can screen share and do it.

1135
01:03:38.680 --> 01:03:39.560
Yeah, do it real quick.

1136
01:03:39.560 --> 01:03:41.360
Show people how to do it.

1137
01:03:41.360 --> 01:03:42.200
Good.

1138
01:03:43.160 --> 01:03:44.560
So for here in the Facebook group,

1139
01:03:44.560 --> 01:03:48.840
you just have to initiate going like creating a post.

1140
01:03:48.840 --> 01:03:49.800
You can come down here

1141
01:03:49.800 --> 01:03:52.320
to these three little dots in the corner.

1142
01:03:52.320 --> 01:03:54.680
And it gives you the option to do a live video.

1143
01:03:55.520 --> 01:03:58.400
So go ahead and click that so they can see.

1144
01:03:58.400 --> 01:04:00.200
It's gonna be all.

1145
01:04:00.200 --> 01:04:01.600
All right, so then in there,

1146
01:04:01.600 --> 01:04:04.120
you've got to click right, that one to go live.

1147
01:04:05.120 --> 01:04:06.040
This one?

1148
01:04:06.040 --> 01:04:07.040
No, you don't need to do that.

1149
01:04:07.040 --> 01:04:07.880
Just select.

1150
01:04:07.880 --> 01:04:08.840
I don't even go live.

1151
01:04:08.840 --> 01:04:09.680
Yeah, I know you don't.

1152
01:04:09.680 --> 01:04:11.840
Just select that.

1153
01:04:11.840 --> 01:04:12.680
Well, you don't need-

1154
01:04:12.680 --> 01:04:13.760
He's bugging me to make videos.

1155
01:04:13.760 --> 01:04:15.560
You're live all the time, so you don't need to.

1156
01:04:15.560 --> 01:04:16.400
Right.

1157
01:04:16.400 --> 01:04:17.840
So what would happen is you select that,

1158
01:04:17.840 --> 01:04:19.880
then you click on webcam on the top.

1159
01:04:19.880 --> 01:04:21.480
Yep, that one.

1160
01:04:21.480 --> 01:04:24.840
And then that's it.

1161
01:04:25.560 --> 01:04:27.600
It might be interfering because we're Zooming, but-

1162
01:04:27.600 --> 01:04:29.080
Yeah, it's not gonna let you do it now

1163
01:04:29.080 --> 01:04:30.640
because you're live already.

1164
01:04:30.640 --> 01:04:33.480
Yeah, I just did this for the first time on my computer

1165
01:04:33.480 --> 01:04:34.880
because I have a new laptop.

1166
01:04:34.880 --> 01:04:37.800
And it's a little trickier.

1167
01:04:37.800 --> 01:04:39.680
Just give yourself patience because I had to,

1168
01:04:39.680 --> 01:04:43.760
and I go live all the time from the laptop.

1169
01:04:43.760 --> 01:04:45.480
But on your phone, it's crazy easy.

1170
01:04:45.480 --> 01:04:47.000
It's like start a post.

1171
01:04:47.000 --> 01:04:48.880
And then that little point,

1172
01:04:48.880 --> 01:04:50.680
just like you said, there's a little camera

1173
01:04:50.680 --> 01:04:52.600
and it says live video.

1174
01:04:52.600 --> 01:04:54.120
Take a deep breath and don't worry.

1175
01:04:55.000 --> 01:04:56.880
It's a closed group.

1176
01:04:56.880 --> 01:04:58.480
We're all friends here and family.

1177
01:04:58.480 --> 01:05:00.280
Nobody's gonna correct your grammar.

1178
01:05:00.000 --> 01:05:04.840
And he might hate it, but someday you're gonna be famous.

1179
01:05:04.840 --> 01:05:07.000
Someday you're gonna be in front of more people.

1180
01:05:07.000 --> 01:05:10.720
There are more bloopers about me than any of you combined,

1181
01:05:10.720 --> 01:05:12.760
just to let you guys know, all right?

1182
01:05:12.760 --> 01:05:15.240
There's no bloopers of anyone but Peter.

1183
01:05:15.240 --> 01:05:18.560
Ray has been secretly recording me without me knowing.

1184
01:05:18.560 --> 01:05:19.920
That's not true.

1185
01:05:19.920 --> 01:05:21.360
You're a lawyer, I know that.

1186
01:05:23.240 --> 01:05:26.560
I'm waiting for that day that the blooper reel comes out

1187
01:05:26.560 --> 01:05:28.680
and I'm like, what in the world?

1188
01:05:28.680 --> 01:05:30.600
How did you record that?

1189
01:05:30.600 --> 01:05:32.800
I'm looking for new ways to capture it

1190
01:05:32.800 --> 01:05:35.440
because Peter's really, he's so smart.

1191
01:05:35.440 --> 01:05:38.760
He does the best blooper content when we're not recording.

1192
01:05:38.760 --> 01:05:40.280
Like he knows, he knows.

1193
01:05:40.280 --> 01:05:42.240
And I love the best stuff.

1194
01:05:42.240 --> 01:05:44.560
Yeah, especially like the beatboxing.

1195
01:05:44.560 --> 01:05:46.320
When I do the beatboxing and stuff like that,

1196
01:05:46.320 --> 01:05:48.080
I do not record, I know it.

1197
01:05:48.080 --> 01:05:50.280
When he starts rapping, guys, it's just.

1198
01:05:50.280 --> 01:05:52.240
Yeah, we'll save that for another day though.

1199
01:05:52.240 --> 01:05:55.560
All right, well, you guys, if you have questions,

1200
01:05:55.560 --> 01:05:58.040
obviously you know how to reach me

1201
01:05:58.040 --> 01:05:59.560
and how to reach the team.

1202
01:05:59.560 --> 01:06:01.720
I really wanna make sure you guys are successful.

1203
01:06:01.720 --> 01:06:04.280
So if you have questions, let us know.

1204
01:06:04.280 --> 01:06:06.160
This is the end of day two.

1205
01:06:06.160 --> 01:06:07.520
Tomorrow is day three.

1206
01:06:07.520 --> 01:06:10.600
We're going deep in the copyrights, guys.

1207
01:06:10.600 --> 01:06:12.520
Tomorrow is probably,

1208
01:06:16.000 --> 01:06:19.000
I don't think it's complicated, but it is detailed.

1209
01:06:19.000 --> 01:06:20.240
It is very detailed.

1210
01:06:20.240 --> 01:06:23.120
So come tomorrow, come well-rested

1211
01:06:23.120 --> 01:06:25.480
because we are gonna go into everything

1212
01:06:25.480 --> 01:06:30.080
from how to file on the copyright website

1213
01:06:30.080 --> 01:06:31.920
to, fortunately, you guys are VIP,

1214
01:06:31.920 --> 01:06:34.520
so we can play around with the copyright website

1215
01:06:34.520 --> 01:06:36.520
separate, alone.

1216
01:06:36.520 --> 01:06:39.000
And we can do a whole bunch of different exercises together.

1217
01:06:39.000 --> 01:06:40.360
But tomorrow we're gonna go into

1218
01:06:40.360 --> 01:06:42.320
some of the applications of AI,

1219
01:06:42.320 --> 01:06:44.080
what to be careful about,

1220
01:06:44.080 --> 01:06:46.760
like with ChatGPT, with MidJourney,

1221
01:06:46.760 --> 01:06:49.600
with Otter AI, Jasper.

1222
01:06:49.600 --> 01:06:51.960
You know, we're gonna go into some of those issues.

1223
01:06:51.960 --> 01:06:54.160
Separate from that, I'll let you know

1224
01:06:54.160 --> 01:06:56.560
all the things that are protectable on the copyright law.

1225
01:06:56.560 --> 01:06:58.680
Here's the beauty of copyright law,

1226
01:06:58.680 --> 01:07:01.400
65 bucks for registration.

1227
01:07:01.400 --> 01:07:03.280
That is dirt cheap.

1228
01:07:03.280 --> 01:07:04.960
That is dirt cheap.

1229
01:07:04.960 --> 01:07:06.960
Seriously, like if you're concerned

1230
01:07:06.960 --> 01:07:08.640
that you have a website

1231
01:07:08.640 --> 01:07:10.480
and people are copying your website,

1232
01:07:10.480 --> 01:07:12.760
65 bucks, you can stop that.

1233
01:07:14.200 --> 01:07:15.880
Nobody knows this stuff.

1234
01:07:15.880 --> 01:07:17.200
So we're gonna make sure you guys

1235
01:07:17.200 --> 01:07:18.280
are trained up in that area.

1236
01:07:18.280 --> 01:07:22.600
So until tomorrow, I will see you later.

1237
01:07:22.600 --> 01:07:23.440
I'm out of here.

1238
01:07:23.440 --> 01:07:24.960
See you later.

1239
01:07:24.960 --> 01:07:25.920
I'm out.

1240
01:07:25.920 --> 01:07:27.040
Peace.

1241
01:07:27.040 --> 01:07:28.920
Larissa, I'm gonna leave you here.

1242
01:07:28.920 --> 01:07:31.720
We'll do a recap in like five minutes.

1243
01:07:31.720 --> 01:07:32.960
Absolutely.

1244
01:07:32.960 --> 01:07:33.800
All right.

1245
01:07:33.800 --> 01:07:34.640
Love you guys.

1246
01:07:34.640 --> 01:07:35.480
Bless you.

1247
01:07:35.480 --> 01:07:36.320
Have a good night.