Tell us, what has had the biggest impact on you so far?
I was just, yeah, reviewing yesterday and I was learning about this copyright law.
It's only $65 and you don't even have to use it to have protection.
It's so awesome, yeah, so it's something that I...
It is awesome, hallelujah for common law and common practice, start throwing those
TMs and copyrights on stuff that you know is valuable and you want to get in process.
So thank you for sharing, good stuff.
Got another hand up for Jenny, so let me switch out the spotlights, give me a second.
Go ahead, Jenny, unmute yourself and share your biggest...
Yeah, it's more a general thing where I'm just impacted by
there's things that you can do that really protect you that don't take much to do,
like the trademark or the copyright.
And it's something that is fairly easy actually for us to do, to a point anyway,
to get more protection for our business.
And for me, I was just going along, you know, just going along thinking that I was okay.
But after being here, I know that I need to look in a little bit more into this.
So this has just been a marvelous revelation, if you like.
I'm so grateful that I'm here.
We are so grateful that you are here too, because you are valuable.
And everything you do in your world for your people,
whether it's your clients, your students, whoever, past, present or future,
they are excited about you and what you have and have to offer.
It is valuable. And so it needs to be protected.
So we're so glad you joined us. Thanks for sharing.
One more share. One more share.
One more brave person who's going to step out and give us one more nugget.
One more business-changing, mind-opening.
I'm looking for hands. Put up that virtual hand.
We would love to hear from you.
Our hands are up. You're not seeing them.
I'm not seeing them. Let me go to gallery view.
There's three hands up.
Oh, there they are. There they are.
Who's that? Anna-Marie, she was on stage.
What? You're like, what's Larissa doing?
I am in a different place.
Now we're all waving to you as well.
You should go straight to the front. Okay, go for it.
I was just kind of going to reiterate some of the things everybody else said,
where we are brilliant at what we do.
Most of us are. A lot of us here are already in business.
And so we know how to set up a business, work the business, provide value.
What we didn't know was how to protect the business that we have been setting up.
So I just think this is absolutely brilliant for those of us who are in business,
but even more brilliant for anybody who's even just thinking.
They have one iota of a thought.
I think I want to start my own business.
This is a brilliant cost. And I was figuring it out.
It's $600 an hour for Peter.
We're getting at least 10 hours if you're in VIP.
We're actually getting more because he's so generous with his time.
But that $6,000, we're getting this at 95% off
if we were to hire him to get all of this information.
According to me, I'm sure everybody else would agree,
he's not holding anything back.
It's not like, oh, I'm only going to tell him this
and then I'm going to make him do this to get the rest of it.
He's just giving it all to us.
And for some of us, it's very overwhelming.
Some of us, it's our second time.
So it makes a lot more sense.
I would say for people who are hearing it for the first time,
they'll watch the replays, right?
Because give it a week or so,
go through and watch the replays again and things start to click.
And like, oh, I get it.
Yeah, that makes more sense.
But the VIP really was where it's at.
I mean, we really nailed down and dug deep on individual questions
and then going through the applications and getting the extra resources.
It's really been worth every penny, every stinking penny.
Thank you.
That's my story and I'm sticking to it.
That's so awesome.
I love that.
Just love you, Anna Marie.
That's so good.
You guys, I want to celebrate all of you guys
because I know where you started.
Because I've talked to a number of you before we started
and I watched some of your videos
and then I'm seeing your reviews, like your homework assignments.
You're going live and you're telling people,
oh, I'm...
I know this now. And I know how to do this in my company. And I
did a trademark search. And what? Oh, my gosh, I'm
committing trademark infringement. What do I do now?
Like, it's just been, I'm watching all of you. And I'm
just I'm in awe of you, because you're soaking up the material
so fast, you know, and so I just want to applaud all of you. Like
I am really just want to celebrate all of you, you guys
are doing a great job. You know, there's, you've you've obtained
a lot of material, but at the same time, you're making it your
own. And so one of the reasons why I'm giving you the videos
for 30 days, if you're in a normal challenge, and 90 days,
if you're VIP is because now as you're applying it, I think most
of you see that as you start applying these things, you have
other questions. Like you, you know, you start, all of a
sudden, you realize, oh, there's an issue here. Now what, like,
or Okay, now that I see, I see how to use the copyright notice.
And so now that I'm using the copyright notice, I've got 10
images that I want to file on, how do I file for them all
together? Like, what are the different things that I can do
now that I'm starting to learn how to use these tools. And
that's what makes an outstanding entrepreneur, honestly, an
outstanding business owner is people that become knowledgeable
of certain things, they can identify the issues, and then
they know the right people to get the assistance from. Okay,
but before most people didn't even know there was an issue.
Now, at least, you know, there's an issue. So for those that are
kind of like in this mode of, oh, my gosh, there's so many
things, I'm not sure what to do, I want to encourage you. Because
now you know, that there's things to do before you didn't
even know. So before your notification could have been a
cease and desist letter or a lawsuit. Now your notification
is, oh, I did a training, I understand these concepts. Now,
now I can apply them and do an outstanding job with myself, my
company and build a really strong foundation. So we're
going to cover a few things today. One major thing, I got a
phone call from a good friend, who actually is here right now
who's laughing hysterically, because she knows I'm talking
about her. And so she had a question. And I thought, that's
a brilliant question. Why don't I answer it for everybody? So I
proceeded to answer it for her, but then told her, I'm going to
tell everybody. And so I'm going to jump into that in a second.
But we're going to give away a one more prize today. And then
tomorrow we'll give away something else. So how many here
know what an electronic business card is? There are a few people
Okay, so this is an electronic business card. Okay. So you can
put your own logo on it. The way it works is you just tap it on a
cell phone and all your contact information shows up. Like all
of it. Okay, so towards the end of today, I'm going to give one
of these away. Now, there's an advanced version out there.
Alright, this is made out of gold. I'm not giving this one
away, just so you know, but it does exist. If you want what I'll
do is as opposed to purchasing the, you know, the, the
electronic business card like this for you, which goes for
about $100. I'll just give you the money for it. And you can
apply it towards something like this, which actually is solid
gold. Okay, this one goes for about I think it's just under
$400. But talk about impact. Like I went to two different
conferences with this, took it out, and just kind of tapped on
people's cell phones, huge conversation piece. It allows
you to, you know, spend more time with people because they
now want to know what in the world is that? Like, how did you
use that? And so it does help you to be able to spend some
time with people. So I'm giving that away towards the end. So
Ray, can we get the wheel thingy?
It is ready.
It's already ready?
Of course, it's already ready.
You're just give a hand to Ray like Ray, you're amazing. You're
amazing. So, um, well, why don't we do it now, then?
Sure. Ready?
Alright, cool. So let's share your screen.
Nobody make fun of how many tabs I have open. Okay.
Oh my gosh, I know.
That's amazing.
Here we go.
Sorry, I clicked it early before we did a whole drumroll to it.
Oh my gosh. So who we get? Annemarie.
Are you here?
Annemarie Carson. Is she here?
You got to be loud to win prizes.
She has to be live. All right, spin it again.
I'm here.
She is here.
There you go.
Well, congratulations. We're going to end up sending you the
the information for the electronic business card and you
can select from a whole
bunch of different categories of them. They have them out of
bamboo, plastic, different types of material, or you can do
silver or real gold, whatever you want to do. Okay, cool. So
we'll send that to you later today. All right, great. All
right, let's jump in. So I want to cover some content.
Wait, wait, wait, you just said real gold. But like a minute ago
you said not the real gold.
Well, no, she can apply it towards a real gold if she
wants. Yeah, yeah, she wants to do whatever she wants with that.
Absolutely. Okay, so no, Richard, it was fixed. We never
spun it, man. It was like we had it on her name the entire time.
No, I'm just kidding. Alright, so here's the question of Emily,
I'm gonna embarrass you. So here's the question of Emily.
She says, What if? Alright, first of all, just by a show of
hands, how many people actually did a trademark search for their
own company or product or service? Just to see? Wow,
that's a lot of you. That's really good. Well done. Well
done. Now, how many of you when you did a search realize that
there was an issue? Just kind of by a show of hands, or was kind
of concerned about something? Alright, cool. Alright, so
here's the thing. What if you actually did the search? And
after you did the search? You said, Oh, man, there's a
trademark here that's very close to mine. Like, what do I do?
Okay, let me kind of break that down a little bit. Number one is
you should involve your attorney, right? Don't, don't,
don't go reaching out to another party yet. It's kind of
dangerous to do that. If you just reach out to another party
and say, Hey, I did a trademark search, I saw your name, my
name's kind of similar to yours, can we talk, you immediately
become a target. Okay, it's kind of like, it's kind of like,
somebody has a house, and you've been living in the basement of
the house. And then you one day you you go upstairs and you say,
Hey, I've been kind of living in your house all this time, I just
thought we should have a conversation. I mean, you're
essentially at their mercy, they can kick you out, they can sue
you, they can call the cops on you, they could take your
present, they could do all sorts of stuff. So at that point, I
would definitely get somebody who knows what they're doing
involved. So they can do an assessment, and let you know,
okay, there's kind of an issue here. These are things that you
should do first, second and third, but a few things that I
would personally do. Okay. And this is not legal advice. Okay.
Not legal advice for the well hydrated IP protectors here idea
protectors. Okay. This is what I would do. First of all, I would
make sure that whether or not the goods or services are
similar to mine. So if you're going after Apple, for sneakers,
and you do a search for Apple, and you see Apple for computers,
well, those aren't even vaguely related. Right? So I wouldn't be
so concerned about that. But again, you should get an attorney
involved. But one thing I would say is look at the goods and
services to see whether or not they're kind of even close.
Right? The second thing I would do is do an investigation on on
whether or not that trademark is still alive. It might be
dead. Remember how I showed you on the trademark search how to
determine if the trademarks alive or dead. Look and see if
that category is dead. If it's listed as dead. That doesn't
mean it's over. It means you got to do a little more work. Your
next step should be do a little investigation on the company. And
to do that you can use what machine what's it called?
Somebody type it in chat. Yeah, I see Rhea doing it on this sign
language over here. The Wayback Machine. Come on. That's it. You
go on the Wayback Machine, you use the free tool given to you
by MIT, Massachusetts Institute of Technology, one of my
clients. So you use their tool. And you do an investigation and
see where they using that name before? Is it brand new? Like
what's the deal here? And as you start to investigate what the
deal is, you realize whether or not it's a big deal, right? So
now is if you have you done all that, you know, I would go and
reach out to an attorney, honestly, because I don't want
you guys getting in trouble here. And what you do at that
point is you bring your investigation with you. Right,
you say, Look, here's the trademark I found. It's dead. It
has similar goods and services. And on top of that, I did an
investigation on the Wayback Machine. And I noticed that they
stopped using this trademark six years ago. And exactly Rhea,
the lawyer is like, say what was like, how did you do that?
Like, how did you? How exactly do you know all that? You
literally probably cut your cost by 50%. Okay. I mean, that that
is is weird. But I don't know if you have keeping pace or
anywhere. Otherwise. Yeah, that's good. So just realize
guys that this is homework you can do on your own.
Get everything together, then bring that material
over to your attorney.
Now, does that help you guys?
Okay, what you're not doing, please, please hear this.
What you're not doing is you are not
sending an email out to the party that owns the trademark
and saying, I did a trademark search,
I saw your company, can we talk?
You're not doing that.
You need to make sure you figure things out
before you do that.
Really important to understand that, okay?
Now, we've been talking about copyrights.
So we've covered trademarks, we've covered copyrights.
Before I go into what is called chat GPT
and AI content producing materials,
like AI content producing,
basically what you can call them is platforms.
They're really software programs,
but they're on a backend server.
So it's really technically a platform,
even though people are calling it all sorts of other things.
They're really AI content producing platforms
and AI image producing platforms.
So we'll talk about a bunch of them.
But what I wanna show you first,
I wanna show you what you've learned
because sometimes it's kind of hard to understand
whether or not you've really learned anything.
And I know you guys realize you learned something,
but I wanna show you something real quick.
I'm gonna share my screen.
This here is a scenario, all right?
And we haven't even covered patents.
Tomorrow we're covering patents.
So I don't expect you to know the patent part,
but I have a feeling a lot of you are gonna know it already.
This is an example of what could be a real life scenario.
All of you are running real companies,
not make-believe companies.
So you can take what you've learned
and apply it to your own business.
So I want you to watch this.
As I read each line one by one,
I want you to type in the chat
what area of intellectual property law you believe
is related to that line, okay?
So if you think it's a trademark issue
or a copyright issue,
just write down trademark or copyright or both,
or you might think it's a patent issue.
We haven't even covered patents,
but I'm pretty sure you're already gonna know the answer
because we kind of touched base on something.
So let's start it out.
Line number one,
you own a small company called Burger Town.
Tell me what area of intellectual property law
is associated with that.
Yeah, yeah, yeah.
Look at that, look at that.
Trademark, trademark, trademark, trademark.
Well done.
My smile is gonna get bigger and bigger as we go along.
I just love that you guys are getting this now.
All right, number two.
Your number one selling burger is called the Belt Buster.
What area of law?
Erica's all over it.
I didn't even ask number two.
She put the number two next to it
and then wrote the answer.
She's already doing it.
Go Erica.
Trademark, exactly.
Okay, now we're gonna get a little trickier.
It's gonna get a little trickier.
You have a website advertising the company.
Let's stop there.
Copyright, copyright.
Come on, come on.
Copyright, that's good.
That's good, very good.
All right, next line.
Providing a menu.
What area of IP for menus?
Let's see what we got.
Copyright, copyright.
Very good.
This is good.
I'm seeing all sorts of different acronyms for copyrights.
I'm seeing C, C-R, C-W.
This is good.
You guys are creative too.
All right, next line.
And describing ingredients, preparation techniques,
and health information regarding each item on the menu.
This is a little more complicated.
Let's see what you got.
Patents, all right, all right.
Come on.
Copyright, trade secret.
Yup, could be trade secret.
Oh my gosh.
You guys are amazing.
It's so good.
You got it, you're nailing it.
All right, next line.
I'm gonna mention this.
You really aren't gonna cover this until tomorrow,
but I'll mention it now anyway.
So you have a new process for keeping inventory
of burgers prepared and for determining loss of profits
by use of a novel pressure sensitive device
located within a grill used for preparing burgers.
What do you think?
So basically it's a device.
Yup, patent, exactly.
The burgers placed on an indented surface of the grill
during cooking.
The indented surface has a pressure sensitive switch
that when it's thrown,
when the weight of a burger is detected.
So the pressure sensitive switch is thrown
when the weight of a burger detected.
What area law?
Patent, patent, exactly.
All right, now this is a bonus one here.
Let's see if you guys get this.
Software within a computer is capable of comparing
the number of detected.
burgers to actual sales of burgers
to determine how many cooked burgers were never sold.
All right, see what you got.
We got copyright, yeah.
What else?
Patents, copyright, very good.
That's exactly right.
It could be software is protectable by patent
and is protectable by copyright, both.
And finally, we'll end this so we
can jump into AI content producing platforms.
You also sell a new drink called Hunger Aid
that everyone loves but no one knows how to replicate.
What area law?
Trademark and trade secret, exactly.
The name is trademark, Hunger Aid,
but nobody knows how to replicate it,
so that's trade secret.
Guys, so are you seeing?
You actually know this?
You guys are amazing.
You're actually applying it and you're learning it,
and that's actually proof of it, OK?
All right, I'm going to talk to you about something
very briefly for about 5 to 10 minutes,
and this area is something that's really hot.
There's a lot of action that's going on in this area.
It's really important.
And you probably, I would think by now,
you guys have probably heard a decent amount about it.
The area is called AI content producing platforms, all right?
It's a very unique area.
I wrote patents, gosh, I've been writing patents for 25 years.
I wrote some of the first AI content producing patents
that were out there.
I wrote patents on computers learning
how to create their own language
so computers can communicate with computers only.
And I mean, talk about concerning,
but basically what you have is a computer
can communicate with a computer
and a human being can't determine
what the computer is saying
because the computer created its own language, all right?
This is the world we're in right now, guys.
This is the world we are in, all right?
Now, something to keep in mind,
I'm just going to talk about as an example,
actually let me show you something that Jill put together.
Let me share this with you guys.
This is a sample of some
of the different AI platforms that exist.
In the text and info space,
there's like ChatGPT and Jasper for creating images.
So if you want to take a picture of Michael Jordan
and you want to create him as a pastor
or you want to create him as an artist
or you want to make him a ballerina, whatever it is,
that's image creation.
That's one of the applications or platforms
that exists in there is MidJourney.
I've seen that one used a lot,
but there's also DAO-E.
For video AI work, there's Synthesia,
there's Runway for voice cloning,
there's Descript for music, there's SoundDraw.
This is a really hot area, guys,
and you're going to see a lot more.
For Summarize Info, there's Otter and Chorus.
You can use Otter actually to take your videos
and transcribe all your videos for you, okay?
All this stuff is automated.
It's pretty remarkable, pretty powerful, all right?
Now, here's the issue.
If you're using these platforms,
and next month, I'm going to be doing a workshop on this.
It's going to be a three-hour workshop only on this topic.
I just want to give you five minutes real quick on this
so you understand some of the issues.
Whatever you are entering into these platforms
will become public record.
Understand that.
The way that these bots learn
is they take what you enter into them
and they use it.
So now what you enter in is going to be used
to create new content for others.
So if you're thinking of making something
like a license agreement,
and you're putting the party's name, the address,
the dollar amount, the licensing terms,
congratulations, you just took
a confidential license agreement
and made it publicly available to the world.
So make sure you understand what you're doing.
Anything you enter in will become publicly available
because it's going to be used by these bots
to create new content for other people.
The other thing, you have to determine
where exactly is the content coming from.
If you're creating new images,
like if you want to create a,
let's say you say,
I want a Michael Jordan image as a ballerina.
I don't know why, I just thought of that two times.
It just must be a funny thought of mine.
So Michael Jordan, I'm sure he appreciates this video,
this video is not endorsed by Nike,
but I'm just saying, right?
So if in fact that's the case,
and it grabs a picture of Michael Jordan, right?
What if that image that was
grabbed is, in fact, an image that's copyrighted.
This is the thing you need to think about.
If you're running ads, if you're creating
some kind of new ad campaign, or you've got a new funnel,
or you've got a new website, whatever
it is that you're creating, you better
figure out where that content is coming from.
You've got to make sure that whatever the content,
wherever that content is coming from, it's licensed,
it's either open source, or it's readily
available to you as the public, where you can use it
in whatever manner you need to use it.
You need to read the licensing terms,
and you have to find out, where is that content coming from?
Guys, this area is so hot.
If you're hiring advertiser marketing people,
I guarantee you many of them are using this already.
Do you realize, I mean, I want to just touch
the surface of this, because this is such a big deal,
but every single month, you're going
to see new cases coming out of the federal district
court on this very issue, every single month.
There are so many court cases that
are being filed right now by people trying to figure out,
can I use the content that's being rendered, or can I not?
I'll give you one more thing to think about.
Who owns the content that's created by these engines?
Under copyright law, remember when
I taught you copyright law, the first thing I told you
is that it needs to be created by whom?
A human being, right?
So if the content's created by a machine,
that's not technically a human being.
So technically, the thing that's actually being rendered,
you may actually not have legal rights to it,
and the software developer may not have legal rights either,
because it's created by a machine, not a human being.
Now, there's court cases that have been filed right now
by these AI content-creating platforms, where they're
saying, hold it.
All my ingenuity went into this.
All my functionality, all my thoughts went into this.
Whatever is being created, I should have some legal right.
But the people that own the material that's
being used, that's going into this platform
to spit out a result to you, they're
saying, I've got legal rights under copyright law.
So what you've got is a battle between the software
owner and the content owner.
And in the meantime, you're somewhere
in the middle of this battle, trying to figure out,
well, if I'm creating this, whatever I'm creating here,
do I own it?
Technically, no.
So then the question becomes, does the software developer
own it, or does the prior content owner own it?
I'll tell you my own expert opinion,
and this is not legal advice.
This is not legal advice.
I'll tell you my own expert opinion.
This is free.
All right, this is what I think is going to happen.
Right now, the people who actually
own the content in the background,
like the copyrighted works, I think
the stuff that's being produced that's very similar
to the previously created works that are being copied,
I believe those are called what I told you about before,
which is called a derivative work.
If it is a derivative work, that is
called copyright infringement.
That's the first part.
Now, I think what's going to happen
is I think these AI bots are going
to get smarter and smarter and make it
so that you can enter so much information so that you
can get to the point where you're almost the creator.
And I think what they're going to start doing,
and actually, Jill sent me something today on this.
What was Adobe Fire?
Was it Firefly?
Firefly.
Adobe Firefly literally just came out, guys.
This is hot off the presses.
Adobe Firefly just came out.
And what Adobe Firefly is using is
Adobe Firefly is using licensed, licensed, hear this.
They're using licensed pictures to create new images,
and they're using open source images.
So technically, that should mean that whatever you create,
you should be OK if they do it right.
So they're addressing the very issue
that I've been raising since these AI bots came out.
They're addressing it by using only licensed and open source
content.
And one of the things I told you earlier
is that you got to look at the license agreements.
As long as it's safe, you're fine.
Then you're fine.
So I'm giving you that taste of it.
This law is going to change.
It's going to become, there's going to be more court cases.
It's going to be probably one of the hottest issues,
I'd say, for the next seven,
months. It's gonna be very hot and if you're creating content or you're doing
you're using certain platforms like otter to transcribe videos or you're
modifying videos or creating ads you're gonna need to know this stuff because if
you use something that actually belongs to somebody else you might get a cease
and desist letter and I don't want anybody running into that situation all
right does that help you guys that preview that little preview yeah okay
good all right now
we've been talking about a lot of things in IP a lot of things in IP we've
scratched the surface honestly we have only scratched the surface there's a lot
more like what do you do when you get an office action when you file a trademark
application what do you do if you get a cease and desist letter what if you want
to license something what's a reasonable royalty like when do you go for
attorneys fees when do you not like there's a lot of different things how do
you mark your products properly right what if you have software how do you
mark your software with your trademark it's it's not an adamant object it's an
inanimate object how do you mark how do you take your trademark and slap it on
software there's a specific way to do that I knew this was gonna be part of an
issue right because I know a lot of you are professionals running your own
companies so I wanted to provide something out there that is gonna make
it so that as you're developing as you're applying the tools that you've
learned here you're gonna be able to continue getting feedback you're gonna
be able to continue having access to myself and on top of that how many
people here have a company or have built a startup so far that's a lot of people
here all right many of you are realizing that there's a lot of IP issues that you
have but you're not really sure what to do so what I decided to do was to create
something for all of you this is really unique I've never seen anything offered
like this from an attorney ever rightfully so because there's a lot of
stuff that goes in but there's a lot of stuff that's involved in it but I'm
gonna share with you something here that I think all of you gonna enjoy all right
so let's share actually Ray do you mind running it Ray no I can just talk about
it which which would you like to start with um just do the the pitch deck or
the the slide deck for the the foundations in IP sure okay let's jump
into that I want to introduce you to the foundations in IP package okay this has
never been done before we actually did this once once before because I left my
law firm where I was for 25 years I was actually in the last firm for the last
17 years I've been in IP for 25 years and I realized there's no way for me to
actually be able to provide you everything that I want to do easily the
only way to do it would be able to create a unique package and become a
mentor to you directly so I created the foundations in IP package all right let
me explain to you how this works I also have a law firm you have this IP law
group okay I built that firm it's it's it's built on solid Christian
principles basically honor respect making sure you understand everything
there's no hidden fees a lot of flat fees so let me show you what the
foundations and IP package provides go ahead right all right the first thing
that you're gonna get is an IP audit you're gonna get two to three hours with
me not with some random person not with my associates with me I know patent law
trademark law copyright law trade secret law litigation prosecution
licensing global IP portfolio management I do everything right I'm very blessed
in that I've had some of the best mentors in the world and so I'm going to
make that available to you I will sit down with you for two to three hours max
I've had people one of whom is actually here I asked to speak she thought she
had nothing she's like I've got nothing I only have like a half hour we could
talk she went three hours plus so that definitely was not the case so the first
thing is a two to three hour IP audit with you we give you a form that tells
you everything to get ready for before we meet you gather all those things
together from the names of your company your products your services agreements
you have with other people licenses websites domain names we give you a
breakdown you get it all together and then we have a strategic meeting and we
go through everything and we tell you what you should be doing first second
third what legal rights you already have meaning you don't need to spend any more
money what things you can do on your own and what things you actually do need an
attorney for okay and we tell you what the estimates of cost
should be.
So you're not spending too much for no reason.
All right, next one.
The next thing that I provide for you
is the trademark search.
How many people here did a trademark search on their own
after we did the trademark search today?
A lot of people, right?
And so I will actually do a trademark search for you.
After you do your own search
and you believe you've come down
to like the one trademark you wanna use,
I will actually do a formal legal trademark search for you.
And I'll let you know whether or not
I believe that is safe to use.
Okay, next one.
Now, on top of that,
I'm actually also going to provide you
with a trademark application.
Now, this is very unique in that
it includes the United States Patent Trademark Office Fee.
Remember that $350 fee or the $250 fee?
It's included.
So we're not making big money on this.
This is basically being set up
so that your companies will be successful
and you'll do well going forward, okay?
Next one.
Now, those three things in and of themselves
should be enough.
To have me come and sit down with you,
assess your company,
tell you everything you should do,
first, second, third, estimates of cost,
tell you where your legal rights are already,
what you should tweak,
maybe even receive insight on a specific name
you should use for certain things,
give you some business advice in that area.
That in and of itself should be enough.
But a certain individual who is joining us here
said, you know what?
You need to throw something else in there.
All right, so let me show you what we threw in.
Go to the next slide.
I have a thing called the Protection Portal.
This is a very unique group.
The way the group works is that it's a private network.
It's a private Facebook group.
We meet for an entire year.
Next slide, please.
For that entire year, for once a month,
we get together for an hour and a half
and I answer your questions.
Who are my VIPers?
Just raise your hand.
Anybody who's been in VIP?
There's a lot of people who've been in VIP.
And for those of you who have not been in VIP,
you'll see what VIP was like by joining this, okay?
What this does is you can ask your questions
as you're applying what you learned you need
in the IP audit.
So I've laid out all the things you need to do.
We've even done a trademark search in an application.
And now you're starting to implement things over that year.
And you say, like in month three, you say,
man, I'm running into this issue.
Bring it into the portal.
Ask your question in the portal.
And here's the thing, guys.
Listen, you're not being billed again.
This is, it's one fee for the entire year, okay?
So I give you the guidance that you've learned
in the challenge.
We don't give you legal advice,
but we talk to you about scenarios
like we've been doing day after day.
It's a continuation of that.
Next slide, please.
The other thing that you get based on my own belief
as to whether or not you're ready for certain things
is I'll introduce you to my own foreign agents
all over the world.
I have agents literally in every country of the world.
I don't care if you're doing work in China, Malaysia,
Indonesia, Ghana, I've got lawyers everywhere.
And so if you're trying to bring certain products
into certain countries, I got you covered.
I'll introduce you to lawyers.
Because the last thing you want to be doing
is going on Google and saying,
I want a lawyer in Mexico who can file a trademark for me.
Like, that's a bad idea, guys.
You want to be using people that are referred
by another attorney where they'll be held accountable.
Can you go to the next slide?
All right.
And on top of that,
you can continue to do what you're doing now.
You can email me questions
and we review those during the challenge.
Like during that time that we're together for the portal,
in that hour and a half,
we'll be reviewing your questions and answering them.
Next one.
Okay.
And then finally,
you get to enter into our affiliate program
where you get 10% of anybody
that you refer into the challenge.
You get 10% of the challenge,
10% of VIP, and you get 5% of the offer.
The reason why it's 5% is because when you see the cost,
you'll see that the 5% actually is,
you'll get a lot, you'll make a lot of money on this.
A lot of people are actually paying for their membership
through the affiliate commissions.
As a matter of fact,
Todd actually is more than tripled
what he actually paid for his membership
already at this point.
Next slide.
All right.
And as if that portion were not enough,
here's the final piece that you get.
And this is the point where I'm kind of like,
this is ridiculous.
We're throwing $10,000 into this.
too much stuff in, but we put it in anyway.
We're throwing $10,000 into this.
If, as long as you're a member of the portal for that year,
We're throwing $10,000 into this.
you can join any Protect Your Idea Challenge for free.
So if you wanna come back in afterwards,
you can come back in.
You can't go into VIP, you have to pay for VIP separate
because for those of you that have done VIP,
you know you're asking your own questions,
you're getting interaction, right?
Well, that's why you have to pay separate for VIP,
but you do get to join the challenge anytime you want.
Okay, on top of that,
you go into what's called the Protection Portal.
I'll just tell you, I mean, there's a backend portal
where all your videos are, your challenge videos,
your VIP videos, your Protection Portal videos,
they're all there.
You get your own username and password, you enter it,
and all your videos are nicely shown on a screen.
I'm not gonna show that to you right now.
Maybe I'll show it to you tomorrow so you can see,
but in any case, you don't have to see that right now.
And let's just go to the next slide
so everybody sees what all of this together costs.
This entire package,
remember how Anna Marie said we were with Peter for 10 hours
and the value of that was $6,000, right?
Essentially, and you only paid 195 plus 95.
Well, you're essentially going to get
the equivalent of over $50,000 worth of value,
essentially for six grand, 59.95.
Now that's if you act within the next 48 hours.
The reason why is because we've done this before
and people sign up and they start emailing us
immediately saying, I wanna get on your schedule now.
And then Ray gets bombarded where she's like,
hold it, who signed up first?
Like, I have to find a schedule, where can we calendar them?
So we make this available for 48 hours.
You will get the protection portal for free, all right?
If you don't act within that time,
you don't get the protection portal for free.
Just so you have an idea,
the protection portal alone goes for 29.95.
We're throwing that in for free.
An IP audit that I perform actually costs $15,000.
Companies are paying that to me all the time.
So this entire package is 59.95, one payment of 59.95, okay?
That's what the package is.
What do you guys think?
Is that helpful to you guys just by a show of hands?
Does that help you guys?
Yeah, so what you're actually receiving
is continued access to me every single month.
I'm answering your questions, I'm interacting with you
and you can start to apply
what you've learned through the IP audit.
I wanna ask Angelica for a moment.
Hey, Angelica, can we bring her up?
So Angelica, when she came on board,
can you kind of just give your experience
in doing the foundation-
Okay, so everybody bear with me
because when I came on board,
I thought I knew everything and I knew nothing.
So I came in confident, but very quickly,
I realized how much I didn't know
what I thought I knew everything to.
So I did join and have an audit done
and I would, before you do anything,
see Peter and his team because I came in with a whole plan
and when I met, by the time I was done with him,
I had a whole new plan put together
that was able to actually move forward.
I was stuck in my business and I couldn't move
because I had so many things coming from different places
and in the end, I had clarity.
I understood plenty of legal terms
that I was struggling with in the beginning.
You understand on a legal level,
without appropriate legal advice,
or however Peter wants to say it,
you understand, he takes you for the ride
and you understand what he says.
I didn't know much and I ended up with so much knowledge
that even if you do talk to anyone in another country
that he will help you with
or he'll hook you up with people.
Peter's got people all over the world.
You'll better know how to talk to them
and you save more time giving that information
so that they just really know what it is they gotta do
so they can do it for you.
I walked out with so much confidence and clarity
that I just didn't know why I thought
I could do this on my own.
Really and truly, if you're trying to start something,
start with Peter because you'll get a whole experience,
a very good experience, none like any other.
So yes, everything he's saying,
you'll get a lot more and some.
Everything he offers-
Let me just ask you a question.
How long did you think we were going to spend together when we actually did the audit?
How long did you think we were going to spend?
I thought it would probably take hours because of where I was coming from.
And really and truly, with a whole lot of fun and jokes and knowledge and a whole business
plan put together, we were in and out, with the grace of God and prayer, in about an hour.
Maybe an hour.
And we weren't wasting time.
We weren't pressured to sit there and say, do this, do this.
He prepares you for the meeting, too.
So you're a lot more educated going into it, so you're comfortable and you don't feel the
pressure, you don't feel the confusion.
So as he's going along, saying, OK, let's pull up this, let's do this, you're like,
yeah, I got that.
OK, let's do this.
It's a smooth ride.
And it's a fun one.
So if you want a great time and you want to feel like a lawyer in the end, but far from
it, everything he gives you, just take it.
That's like the last thing you think you would hear when somebody's talking about an IP audit.
If you want a great time, call 1-900.
It's like, that's so good.
I highly suggest it.
Thank you for all your help, Peter.
You're amazing.
Like, and just so you guys know, Angelica is like brilliant.
Like she's built companies before, you know, and she's very, very smart.
And it's just been a true honor working with you on these things.
So I'm glad you were able to do that.
And the other thing is, I can actually continue to watch people as we move along and see how
are they applying things now that they've actually had the IP audit?
How are they applying things?
Where are their questions?
And with that, I want to go to Eileen for a minute.
And just Eileen is here.
How are you?
Hi, guys.
That's OK.
It's so funny.
I didn't know I was going to go behind my sister, Angelica.
I came from the exact opposite spectrum.
I'm starting up.
I don't know when I can call myself an official author, but I just got done with my book.
It's being edited and stuff like that.
I have intentions to do coaching, one-on-one group coaching.
And so I was thinking, I just need to put this off.
I'll put this off.
I don't need this right now.
And then as I'm learning, OK, and you have to know this about me, I don't like legal
stuff.
I don't like insurance talk.
Typically, when I hear the jargon, my mind goes to something totally different.
And I could be literally, I remember being in this one meeting and I'm like, it was a
financial meeting.
And I'm like, OK, what shoes?
Oh, did I lose you?
Sorry.
No, it's coming back.
OK.
So I'm thinking like, I was thinking about shoes.
Like, it's hard to keep me connected if I don't get it.
The one thing about Peter is he puts it in terms of, obviously, you guys, I don't even
have to say this stuff, but he puts it in terms that you can understand.
So anyways, I'm going into this meeting and I'm thinking, I don't have much.
I think I put off the meeting twice because I'm thinking I'm supposed to be prepared.
I remember.
We had you on the schedule and you changed it.
Yep.
Yeah.
I'm like, maybe my husband can go first because all I have is book, you know, like, what am
I going to do with it?
So I'm thinking 10 minutes in my meeting, because not only does Peter talk you through,
he gives you the map, you know, he's a man of God, you know, he cares.
And he also provided a prophetic element to what we were doing.
So this meeting that I thought was going to be super quick ended up being three hours,
unlike Angelica's one hour.
And I came away just like her, though, like, okay, I know where I'm going to go.
I know what I need to do.
I have a plan of attack.
And I just felt confident that even though I'm not there yet, or, you know, that a lot
of mine is intent to use, that I've got a plan of attack.
So that's my experience.
And same thing, like, and in those meetings that you guys get to, I get fired up.
Like those, those monthlies, I never did I think that just like Angelica said, like,
I look forward to talking to a lawyer, I look forward to these talks of legal stuff.
So that's where I'm at.
It's really good.
And I mean, and to compliment Eileen, like she, she came up with a business plan.
She had the area where she was getting stuck is was the name was like, what is the name?
What's the name that we're going to use?
And there literally was divine intervention.
It was kind of amazing.
Like we're trying to figure out which name should we go and then we're finally like,
Holy Spirit, what should we do here?
And then literally things were being downloaded, which is pretty amazing.
So yeah, I just want to thank you for showing up and giving
your experience. And the thing I love about you is that I remember you said, I only have like a half
hour stuff. We literally went over three hours. Like we just kept going because more and more
stuff was coming. So it was pretty amazing. So thanks, Eileen. So with that...
Peter, really quickly, can I just add to that?
Oh yeah, go ahead.
Only because I counted the slide. So there's an experience for all of you guys to understand.
Me and Eileen came in with two different things and we actually switched our...
I was looking for hours, I was there for less. She was looking for half an hour,
she was there for more. When it comes to saying that you guys are stuck with her name,
guys, I will tell you from now, not that Peter will do this with everybody, but Peter gave me
the name of my new business. And it was like, God just slapped him in his face and said,
boom. I'm like, okay, you know what, Peter, if you say so, he goes, no, God said so.
Yeah.
And since then...
Your situation was kind of unique in that I liked the name so much, I wanted to use it myself.
And God was like, no, bro, you can't do that. This is her session, give it to her. So I released it
to you and you're like, oh my gosh, that's it. Let me run with that. It was kind of hilarious.
I was like, I hope she doesn't take it. I want to use that one for myself.
You did say that. And I was like, Peter, please bless me with this. Please bless me with this
right now. And since then, this is why, guys, I'm telling you, whatever Peter offers you in
any of these, whatever he says, just take it because you'll grow. And as your business grows,
you'll need his guidance along the way. So I just want to include that because...
Thank you so much, Angelica. Thank you. So I'm going to introduce someone who probably
needs no introduction. Probably half of you know him. Some of you don't know him yet. He's a mentor,
wonderful friend. He's been using IP for a while. And so this is Pedro Ordeo.
And Pedro is out in California enjoying way warmer weather than I am right now.
No? Was it like 50 there? You're going to complain about 50? It's like 17 here, bro.
Oh, it's been raining for a month. I'm going to complain about all of it. I mean,
I moved to Orange County to never have to not have winters. And it's been like
the longest, coldest winter in the history of history.
Oh, man. That's too much.
But that's all right. I'll be in Cancun next week. So hopefully...
Oh, there you go. There you go. So...
No, don't even talk about Calgary. Don't even get me started on Canada. See,
why are you going to go there? Why are you guys... You know...
You know they were going to go there, man.
So what we did, we literally just finished talking about the offer. And the offer that
we provided was an IP audit, two to three hours with myself, where I go through all their issues,
patents, trademarks, copyrights, trade secrets, look at their business,
help do an assessment of what they should protect, what they don't need to protect,
like what rights they already have. Because there's certain rights you already have,
you don't even need to file on. And so kind of break that down for them. On top of that,
trademark search, professional trademark search, trademark application. And on top of that,
one year in the protection portal, where we go live for an hour and a half every single month,
answer all their questions as they're applying what they learned in the IP audit. So we stay
with them and we gently guide them to obtain success. And so I know you have a lot of experience
in IP. Maybe you could take a moment, kind of talk about that and then whatever comes to your heart
in this area. So we're looking to, you know, hopefully support them as they grow.
So kind of, what's up guys? Obviously, a lot of familiar faces here. For those of you guys that
are new to me, what's up? So I started, so, you know, I would get ideas, I'd start things. And
then, yeah, I don't know, like maybe seven, 10 years ago, I'm like, I probably should trademark
some of this stuff. So literally, Peter can tell you, he's kind of taken over some of
the trademarks that I just did myself. Like, I just USPTO.gov and, you know, start filling out
information. And then I'm like, oh, you got to pick a class. What's a class? And now I'm like,
on YouTube and just picking stuff. And so like, whatever, I mean, it was fine, I guess,
right? It didn't really matter. And, you know, and it was a learning curve and I didn't know
anybody else to help me. And this type of, you know, engaging an attorney to do this kind of
work, most attorneys are not really easy to onboard, right? So they're going to want like
pretty big retainer up front, 5K, 10K, they're going to want some kind of monthly things.
You're like, bro, like I have a very small request. But the problem is they're not really
designed to help with your small requests, right? Because it's not really worth their time
to make a file folder for you and do the whole
thing. So you end up kind of overpaying for stuff when it is kind of like a little,
kind of a small little client, like most of us are when we start up. So I'm like, I'll do it
myself, you know, and it was fine. Right. It was fine. Whatever it is, whatever it is, you know,
luckily I didn't, I don't think I made any major, major mistakes, but honestly would have, you know,
there's when you're picking classes, for example, you kind of want to know what you're doing,
because if you don't pick the right classes, someone can come right behind you, grab that
class that you're in. And all of a sudden you're like, oh shoot. So obviously this is something
that it's better to have expert advice. Right. Now I didn't have, I had the money, just didn't
know where to go. Okay. So I got started on this, just kind of doing my own stuff. And then,
you know, then we started getting a little bigger and more well-known and, you know, and, and
now at this point, you know, I I'm someone that never used to worry about this stuff too much.
Cause I would just, I would get ideas. I'd flow and stuff. I'd launch things. And then later I
would be like, oh, I probably should go register this. Well, kind of where we're at now, it's now,
I don't even talk about it until I register it because I've learned that there's just people
that will hear me saying something, go buy the.com, go trade market before me. And then,
and they have even no plans of using it. So as you get more sophisticated and as your business grows,
you know, it makes sense to sometimes like really invest in these marks before you get started.
If you are just brand new and you're already getting started, you know, obviously
sometimes people get a little bit carried away with some legal stuff. Like I know people that
go and spend $5,000 to create an LLC and they have no customers. They have no marketing. They
have no funnel. They have no ads. I'm like, Hey, that's, Hey, once you go figure out, put that
money towards getting, acquiring customers before you go worry about an LLC, right?
So obviously you want to use wisdom and you're getting started because, you know, but this is
an area where I think as long as you feel like you have a real idea that you are going to, that
you're going to go all through on at some point, you're going to, you're going to need to do this
at some point. So the question is, you know, obviously doing it the sooner, the better.
So, because this is really about, you know, yeah, there's common law, whoever used it first
kind of has common law, but we've had some situations where we've had people who
I used it first, I have the proof, but they filed their trademark first.
Yeah. And now we've had to kind of negotiate. We've had to kind of, you know, and, and we've
had to kind of have some more advanced legal conversations about trying to figure out a way
to, you know, basically make this work. And I ended up having to negotiate something. I would
have never had to negotiate. And I just registered the trademark when I began using it. So I would
say, if you have an idea you're passionate about that you're committed to following through,
it doesn't hurt to do the mark. You know, Peter's making this as accessible as I've ever seen it.
And usually in a lot of things, they say you get what you pay for.
And a lot of times you get what you pay for. That's not really the case here because
the price that, you know, and again, Peter and I worked together on this. I have a vested interest
in this, you know, where, you know, I'm here helping him build and grow this. We're going to
disrupt this industry, you know, so full disclosure, but you're getting a world-class
attorney, IP expert for a fraction of what this should cost. So that's, that just is what this is,
right? You know, man and God, not a man and God. On some level, I don't care because if I had,
if I had a brain tumor, I want the best surgeon on my brain. I don't care if you can pray in the
Holy ghost or not. I want the best brain surgeon on my brain. I don't care if he's a Muslim,
a Hindu, a Buddhist, if he's the best, I want the best. The fact that, you know,
the fact that he's kingdom and this and that icing on the cake.
Many Christians settle, oh, you're a Christian,
oh, I'll work with you.
And who cares what they're gonna spend eternally?
Can you build a house?
Can you, like, are you good at what you do?
So Peter is just great at what he does,
takes a lot of care in this and is recognized,
you know, in his industry, in his profession.
So, you know, there's that, there's that,
and that's important.
And the second thing is, I just,
I think it's really affordable
for the work that needs to be done.
The bottom line is, is this the right time
for you to do this?
And for some of you, it absolutely is.
For some of you, it's like, it's the right time to do it.
And you've got something, you're already maybe running ads
or you're already kind of putting stuff out.
And you're just taking, this is like insurance
on some level, because the more you build your brand
and build your business and put this out there,
and it's not protected, someone could come along
and be like, oh, that's a cool idea
and register the trademark.
And now you're stuck having to go send them letters
and say, I was here before you,
and now you got to potentially litigate this
and rely on common law, and that's not a slam dunk.
So on some level, this is kind of like,
think of it like insurance to protect your idea,
protect your trademark.
And at the same time, if you're like,
Pedro, I've only got this level of dollars,
do I do my trademark or do I put that money
towards getting customers?
I'm gonna always tell you that invest in growth,
invest in law, invest, a business needs customers.
So the only caution I would say is here is that,
make sure that you are thinking about
growing your business too,
and make sure that you're putting dollars aside
to actually launch, grow your business and get customers.
And yet I would tell you, as soon as you can afford it,
as soon as you're able to do this,
as soon as you can make it happen,
even if you have to like, whatever, borrow some of it,
like this, the sooner you can do this, the better, right?
Now it makes a lot of sense.
Because it's just, you're just.
Yeah, no, it makes a lot of sense.
And guys, Pedro obviously has a lot of experience too.
He's done a lot of stuff with common law,
with federal registrations, but separate from that,
he's dealt with other IP issues.
And we have the understanding of where people are, right?
Which is why we've made this so affordable.
I didn't want it to be where I'm using my normal rate
of $600 an hour and you guys are paying $15,000
for this package.
Like it's 59.95, very reasonable.
But separate from that guys,
if you're putting everything together
and you're not sure what's protectable, what's not,
what should I pursue?
What should I not?
Which name should I use?
What should I not?
If you spend a lot of time and effort building up a brand
and then you find out the name that you've been utilizing
actually belongs to another person,
you've now got to redo your websites, your funnels,
your materials, pull product from the shelves,
rebrand and then relaunch.
That costs a lot of money.
It's better to know these things upfront
than find out later when you're just putting out band-aids
and trying to show somebody,
hey, we changed our name because this name's better
when everybody knows the reason why you did
is because they saw that name somewhere else.
So it's hard to rebuild that, guys.
I think the only thing to really think about guys,
again, most of you are Hunter X members
and so I'm talking to you guys as family
and just giving you the best.
Like this is something that you're,
if you have anything,
if you end up with anything that's even remotely successful,
this, like you're gonna cross this bridge at some point.
So to me, the only question is not if you do this,
the question is, when do I do this?
And to me, the answer is you do this
when you feel you have validated your idea
when you're like, because guys, let's be honest.
I mean, I own 1800 domain names.
I own 1800.coms.
Somebody's an addict.
Okay.
So I would go broke.
If I went to Peter to trademark 1800 domains,
I'd be in a bus station, right?
So clearly I haven't done that.
I probably have what?
20 marks, 25, maybe?
Yeah, about that.
Yeah, so of 1800.coms,
I thought 25 were worthy to go really spend money on,
like legit, legit.
So the question is more about when does this make sense?
And I think the win is when you feel
like you have validated your idea,
when you feel like it's fleshed out, it's validated.
This is not just one of those ideas.
You guys know I get these ideas in the showers,
get this random idea and I get.
not all ideas are God ideas, right? But you get an idea, you flesh it out, maybe you do a
challenge, maybe you do a small little masterclass, maybe you do a little, you know, you're going live
in Hunter X, you're going live in your social, hey, and you're just, and you're like, and you
just feel some breath on it, and you know, you're like, hey, maybe you put an offer together, maybe
you bring in a few bucks first, and you're like, okay, like, this is real. And then I think at
that point, you're starting to think about, okay, like, it would make sense, you know, and of course,
you can do your own searching for free and go online and do the best you can to kind of do some
basic searches. But at the end of the day, you don't want to, you don't want to make a mistake
doing this, you don't want to end up not using the right classes, you don't want to end up,
you know, but again, so to me, it's not about an if, it's about a when. And that's my best
advice for when I think you should do it. Obviously, you know, if money was no issue,
you just, you do it right now. But again, if you're, if you're kind of weighing where to
invest in your business, and where to invest in your entrepreneurial journey, I think I just gave
you some criteria for, you know, when to put money towards this, when it makes sense, or when might
this have to come a little bit later after maybe you've done some things, Peter and I are here for
the long term, this is, this is not a little short term cash grab for him or myself. You know,
this is so we're not going anywhere, we're going to be here. And Peter, and I want you to do this
when it makes the most sense for you. And for some of you, it makes sense now, like for some
of you, it doesn't make sense now. And, and for some of you know, some of you might not, but
I think that's just the best way I can serve you guys today in here. Right? Is that's how I think
about it. That's the advice I would give, give you guys as you know, as a mentor to you guys.
And at the same time, as a, as someone who's involved with the project with Peter, same thing,
you know, it's the, we're on the same team, and we just want to see you win. There's plenty, you
know, there's plenty of people for us to go help. And we want to help people at the right time when
it makes sense for them. So that's the only thing I would say at the same time. Like I said, you
know, it's not if it's a win. And so right, just know that I don't think anyone, I don't think
anyone's doing this much for this price with this caliber of experience. So not that I've seen. So
when it is the right time, this is the one and only place I think you should do this with.
Awesome. Well, thank you. Appreciate your being here and spending your time from your rainy day.
Although it's warmer than it is here. You know? Yeah, it's not raining right now. The second but
it's been like non stop, like two weeks. So Oh, man. Well, in two weeks, we'll be out in California.
So hopefully it's sunny and warm by the time we get out there. So I hope so. Yeah. I will bless
you, brother. Thanks for being out here. Later, guys. Got you later. Take care. All right, guys.
So there you have it. It's kind of a summary of everything for you. I've created this package,
specifically knowing a number of your scenarios. If you have any questions, let me know. Like I
said, that cart is open for 48 hours. If you want to be in that network as well. The network is
included for free. We sell that network for $29.95 all day long. People jump into that network
separately. And so what I decided I wanted to do and Peter actually confirmed it when we were
talking about it was to actually just give that to you as a free gift. So as you're implementing,
it works out for you. So just so you understand the people who are actually taking this because
people are signing up already. I'm seeing there's a sequence. All right. So the people who sign up
first will come up for the audit first. The people who come up last will come up for the audit last.
And so if you have questions, feel free to you can DM me personally. I am more than happy to
talk to you if you're trying to figure out if the right time you can talk with me. As many of you
that know me will know I'm not going to try to force you to do anything. But I do have a good
gauge of when somebody is ready. And as Eileen told you, she didn't think she was ready and she
got she ended up getting an entire business laid out while others kind of thought they would take
way longer and it was kind of shortened. So it's a great opportunity for you. Hopefully you take
advantage of it. And okay. One person asked about a payment plan. Okay. So let me I'll speak towards
that quickly for people. If we did a payment plan, the issue is that we couldn't do the
service until the payment was over. Because once I actually do the IP audit,
you don't need to pay anymore. You already got the service done.
Do you see what I'm saying?
So if there was a payment plan,
then you wouldn't be able to actually do the service
until the payment was done.
So if you did like, let's say two payments
or three payments,
you'd have to wait until your last payment was done
until you could actually do the service.
Because if I did the service during the first month,
and then the person just never showed up
to pay off anything else,
I've already done the legal work,
and just so you understand how it works is that
I'm doing the work.
A to E challenges is running a challenge,
but then it's hiring a law firm to do the legal work,
which is actually billed out separately
and charging A to E challenges.
Fortunately, I own both entities,
so I can discount that all I want,
which is why it's only 59.95,
as opposed to 15,000.
So, all right, with that,
does anybody have any questions?
Because we are going to break for 10 minutes
and then go into VIP, VIP, that way, VIP.
Alicia, do you have a question?
Or is that sign language?
You just said, that was awesome, Peter.
Thank you.
Have a great day.
This is yes in sign language.
Oh, is this yes in sign language?
You know, this also means revving up your motorcycle.
I'm just saying in New Hampshire.
So, all this time,
I thought they were just riding the motorcycle.
They were saying yes the entire time.
I didn't even know that.
Wow.
Okay, well, with that, bless all of you guys.
I did see one other question
and I think I'm going to answer now.
People were asking about Canva.
People were saying, well, hold it.
What if I grab an image from Canva?
What I'm going to do for you
is I'm going to drop the license agreement for Canva.
Ray already took that, yeah, that's right there.
Did we drop it already?
You dropped it?
Yeah, I dropped the license agreement link
and I dropped the link that goes into
not being able to trademark.
Okay, good.
Good, thank you very much.
Yeah, see, Ray knows me.
So, she's already dropped it.
The big thing about Canva that you want to think about
is if you're grabbing some of their content
and including it into your own material,
their license agreement makes it pretty clear
that you can't obtain legal rights
to anything that includes their material.
Okay, so if you're using their site
to create your own logo
and you're grabbing their content
to throw it into your logo, that's a problem.
Now, that doesn't mean you can't use their site
to create a logo.
You can, like, freehand
and then add colors and other things like that,
but you also need to realize that there's certain fonts
on Canva that are protected.
So, even if you grab the fonts, the language,
you're using a font that may be protected under IP
and thereby committing infringement.
So, you got to be careful with those agreements.
Yeah, Ray, go ahead.
Just quickly, two mentions.
One, I think Canva is also starting to use an AI.
It started asking me to start narrowing
and generating in there yesterday.
But then also, if you guys believe,
I just wanted to quickly mention
about the foundations and IP package.
If you believe that it's too early
and you're not ready or set up,
that could not be accurate
because we had, I'd probably say,
85% of our members who did the audit before,
they already had done all the branding
and had to go back and redo it
because they were vulnerable to infringement.
And so, the ones that were starting out,
like Eileen, that were just brand new,
they had a clean slate, like a blank canvas.
So, they had the best launching point
because Peter could come in
and let them know the best ways to begin.
And so, they were able to start off
putting all the right elements in place from the beginning.
Yeah, that's a really good point, what Ray's raising,
because think of it this way.
If you go the route of starting to produce something
and starting to get customers,
and then you start doing the review
and you find out that what you're doing
actually is committing trademark infringement
or copyright infringement or patent infringement,
and you got to redo it, you got to start over.
It's much better to, as you're starting,
like Pedro mentioned,
you've got people who are getting to know you, your service,
but what you don't want to do is start building up a name
and then realize you got to change the name.
We've had so many people who have come on board.
We did an IP audit.
I'd say, gosh, over 50% of the people that came on board
to do the IP audit actually had to change their business.
And fortunately, they had only been doing it
for like a year or less.
And so, they realized, oh, wow, I need to modify this,
I need to do this,
I need to actually use these things here
and change that there and get rid of that relationship.
I need an indemnification agreement here,
I need a non-disclosure and a non-compete there.
Like they've realized all these things
so that they can become productive,
but they didn't know before.
Yeah, right.
Go ahead.
Oh, sorry, my hand just never went down.
All right, well, we're gonna take a bio break
and we'll start at 8.30 in VIP.
I look forward to seeing you guys.
And if you're not a VIP, tomorrow,
we're going to be bringing trademarks
and copyrights together with patents.
Okay, so you're gonna see how it all works together.
And it's actually pretty amazing how that all plays out.
So I'm looking forward to seeing you.
I'm already starting to go through withdrawals
because I know this is almost over.
So God permitting, I'll be able to continue
seeing you guys through the year.
But if not, I'll see you guys tomorrow.
And in VIP, I'll see you guys over there in 10 minutes.
8.30, we're jumping in, okay?
I'll leave you with Larissa to summarize things
and I'll see you shortly.