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Welcome Randy, Randy just joined us as well he joined the challenge and VIP Randy Johnson

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dude you're a millionaire and one of the best pitchers of all time.

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I am in awe of the fact that the Randy Johnson is here.

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That's right, just that baseball players is a has been he took my name.

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I'm much look better looking than he is, but he's got absolutely, absolutely man trademark

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your name.

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Oh my gosh.

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Here we go.

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Here we go.

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I almost looked it up a while back.

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Now there's a question that is a burning question for the challengers to trademarking names.

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Well, it's interesting.

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I'm going to talk about that and then I want to go to Sean because Sean had a question.

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I wanted to bring it into VIP because then I could spend more time than I can over there.

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Let's see.

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Can we talk about image and likeness?

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Oh my gosh.

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Yes, that actually that is a huge issue Josiah.

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That's a huge issue.

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I have a question about photographs and incorporate them as a collection.

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Ironically, Dr. Colette James.

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That's actually what I'm going to be covering.

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I'm actually going to be covering for you guys.

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How do you actually file multiple things at once so you can decrease your cost?

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So we're going to talk about that.

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That's actually one of the topics I'm going to cover here for VIP and give you guys some

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of the, Oh, Anna Marie, can I, can I just say thank you?

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Like your, your video just like warm my heart.

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Like it was so good.

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Thank you.

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And all of you guys that have been doing like videos and like Jackie and others, like I'm

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so grateful.

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They're so helpful because it helps us, it helps me to know what are the areas where

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people are really grasping things and what most people really need.

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Because one of the things I did, you notice when you signed up is I asked you to go live

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and tell me like, what's going on in your life, where do you need help?

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And you're going to see like on day five, I'm actually going to be taking a lot of people's

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specific scenarios and without giving all the details and kind of say, Hey, this scenario,

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this is what I would do.

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This scenario, this is what I would do.

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This scenario, this is what I would do.

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Because I mean, quite frankly, not a lot of people can afford 600 bucks an hour.

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I mean, that's just a fact, right?

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It's just a fact.

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And so for me, what I wanted to do, I mean, I've been very, very blessed.

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I, yes, I do work hard, but it's by the grace of God that I'm here, not back in the projects

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of Brooklyn, you know, not, I mean, I used to sleep on literally a bench and people used

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to bring me food, you know, and so I look at where I am now and I was like, look, you

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need to give back.

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And so that's part of what I'm trying to do here is trying to take some of the knowledge

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that I have here and donate it to all of you, essentially, you know, because as a result,

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if your companies can become successful and we start decreasing that 90% failure rate

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and all of a sudden you guys are succeeding, I know you're going to take care of your people

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because your hearts are in the right place.

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I'm getting to know some of you guys personally.

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I know that when you do well, you're not just going to do it for yourself.

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You're going to help others.

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So I want to make sure that I can donate into you as much as I can without keeping you here

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to midnight.

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So on that point, we went late last night.

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I don't know what happened last night, but we went late.

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It was like I went to bed at four.

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So late that the video wouldn't even render last night.

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Oh, is that right?

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Was it hiccuping?

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Yeah, guys, I'm actually having that email that's uploaded now.

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And I'm going to have that emailed out to you tonight or tomorrow morning's email.

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Well, the beauty of Ray being in Hawaii is that she's six hours difference.

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The bad part about her being in Hawaii is when I need something at 12 o'clock, she's

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like, oh, oh, so I still answer your phone because, you know, everything we're doing

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is helping so many.

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So you got your amazing, right?

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And Larissa, you're amazing as well.

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And I know Jill was listening earlier.

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So, oh, my gosh, is that your husband?

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Yeah, that or somebody's hand just went through a wall.

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So why don't you.

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All right, let me start answering some questions and start jumping into some stuff here.

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Um, let me start out.

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I just want to honor where is she?

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Sean, Sean.

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Come live.

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Please, and I'll ask your hand up, please.

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We can grab you quickly to spotlight.

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I can see her.

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I see her.

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I got gallery view.

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Yeah.

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Good.

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And unmute, Sean.

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Hi.

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Hello, my friend. Hey, thank you so much for the copyright

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stuff tonight. I do have a lot of probably one of wait. Am I

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unmuted now? Yes. I think we were playing mute tag. I was

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saying thank you so much for the copyright stuff tonight. One, I

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have three questions. I wrote them down. I'll be really

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efficient with them. But they're all related to the same thing.

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But one of the biggest things is, because I'm looking at the

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the models, the concept of the steps of something I do, it has

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a picture of it. But it's also the idea, these are the steps

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and you've said it could be it could be patented, trademarked,

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there's a whole bunch of different things. But if it's in

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a book, then is it just the words in the book and the the

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written material that gets protected by a copyright? Or is

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it also the concept or the the model that's being presented in

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the book is also protected by the copyright?

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Yeah, it's a good question. So let's say that I have a process.

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And I have a book that I've written that describes the

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process. And in the process, there's like an image. And that

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image kind of is like a either a flowchart, or it's a, or it's a

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unique image that's created that encapsulates part of the

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process, right? Well, in that kind of scenario, you know what

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I'm going to do, I'm going to do something, I'm going to share

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something with you guys. I have a scenario that now I'll wait to

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day five, I'll wait to day five. Let me just walk through your

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scenario. Alright, so in that case, I've got a book, the text

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of the book is potentially protectable under copyright law.

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The image within the text of the book is also protectable under

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copyright law. The process that's there, the process may be

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protectable. And this is, again, why an IP audit is so

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important. The process is potentially protectable under

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what's called a patent, right, which is what we're going to

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talk about later. That process, the method, whenever you create

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software, when software is created, you start with a

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flowchart. Anybody here know how to do programming software code

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programming? Yeah, I've done that stuff. I see Ron, I see

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Keith. Awesome. So you know, when we write code, we don't just

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start writing code, like that. We'd be crazy to write like, you

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know, 50,000 pages of code and just we don't do that. We start

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out with a flowchart. And we say, this is what we want to

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happen. First, this is where we happen. Second, we take the

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results of this, and we're going to do this in third, and then we

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create code for each of those blocks, right? That code in and

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of itself is protectable under copyright law. But the

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functionality that's associated with that flowchart is

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protectable under patent law, potentially. So you in a

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scenario like what Sean's talking about, you've got a book

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that includes a process that includes an image that's

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associated with the process, you've got the book is

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potentially protectable under copyright law, actually, not

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pretend, potentially, it is protectable under copyright law.

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Then you've got the image that's protectable under copyright law.

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You've got the, the process that's associated with it, you

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got to make sure an attorney looks at that to find out

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whether or not that's potentially protectable the

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process. I've got a client who came on board about two months

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ago, from the 100x community. Brilliant woman, brilliant

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woman, she has a unique process. And so when she talked to me

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about it, I said, Oh, my gosh, like that, you need to file

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that's a patentable thing that that method important. So she

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she's going down the route of protecting some of that. But as

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she's meeting with people, I kid you not, I spoke with her today

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for about 40 minutes. All the people that she's meeting with,

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they're all saying, well, all your ingenuity hunt is is in

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your process. Your process is amazing. Like I've never seen a

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process like that ever used before. You need to own the

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process. And I told her I said your process is one of the most

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valuable things here. You need to own your process. So now

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she's hearing from our potential customers, right, which which

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can be a problem. Because when you go into the patent world,

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the second you disclose something, you can't obtain

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legal rights in foreign countries, it's gone. So you

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got to be careful in the patent world on what you disclose, or

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if you offer it for sale, you get a one year, we'll talk about

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this later, guys. So you don't have to freak out. But for those

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of you that want to kind of get a preview, if I offer my my my

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process for sale to Sean, I've got one year to file a patent in

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the United States. Otherwise, I validate violate what's called

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the offer for sale bar. And my inventions considered donated to

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the public. That's insane. That means you can lose your

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inventions by offering

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for sale. Nobody tells you that. And if they were sell as part of a course, is that include for

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sale? I mean, the course was for sale and the process was taught in the course. Does that mean

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the process was sold? It would depend upon whether or not the whether or not you were offering to

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sell the process. Right. Right. But the book is not offering to sell the process. Right. It's

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actually it's it's what it's doing, though, is is actually hitting a set. Man, I'm really

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geeking out on you guys. You guys have VIP. This is really big, though, because I am. I know. I

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know. I'm going to answer for you. I'm going to give you what you're asking for. But this is deep.

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This is deep. All right. So you're actually giving the book to somebody else with a description of

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the process. That's called publication. That's called public dissemination of the process.

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Like you've got it in a publication that's readily available to the public.

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That is the second statutory bar. There are three statutory bars, which we're not. I did not intend

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to cover this, but I'm going to hit it now. Anyway, it falls under patent law, which we're

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covering on day five. Right. And then we're covering a bunch of scenarios on day five.

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But you're you're you're taking your book and giving your book.

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I give my book to somebody else, I sell it to them. That now means that it's it's it's a

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publication that's readily available to the public. I have one year from that date

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to file a patent application. If I don't, it's considered donated to the public.

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And what donated to the public means is that it's gone. I cannot own it myself.

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Now, what I could do is under copyright law, I still own the book. Right. I still own the book.

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But the problem with copyright law is copyright law doesn't allow you to own the functionality.

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It just lets you own the book. It's the words like all these words that are in here.

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You own the words, but you don't own the process, the words and also the written version of the

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model. Yes. Correct. Tangible. But also you keep mentioning about licensing. Like somebody said,

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oh, I want to take your class so that I can teach your thing to my groups. So somebody else said,

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oh, well, you should license it. So then you make her have to buy. But, you know, you've mentioned

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licensing or you can even said just yesterday we were talking about should the copyright be in my

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name or my company's name? But we're thinking of changing my company's name. And then, you know,

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and you said you could license it to your company. And I don't know what that word license even

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really means. Yeah. Sean, you need an IP audit. Honestly, you've got so much stuff going on.

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You've got to make sure that somebody sits down and looks at every aspect of it and says,

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Sean, do this first, do this second, do this third. Right. And I know that's partly what

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you're going to talk about tomorrow. So you'll hear more about one question that I did ask.

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I think I'm I'm hearing what you're saying. Yeah. Well, let me go to some other questions

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and then I might come back to you. Right. But just that. OK, because that version of the model is

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continuing to evolve. So I think your answer about if you if you edit something, you have to look,

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is it substantive? The same is true of a model. If a model is still accomplishing the same thing,

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but you just change little bits of it. Correct. Then it's the same. But if it's actually doing

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something different, then it's a new application. Potentially, I would just make sure you talk to

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an attorney and be sure, because I can tell you what I have seen people I've seen people file

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multiple patents essentially for the same thing that should have been in one application. And

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they wasted twenty, thirty thousand dollars. Literally, because they didn't realize that you

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could file one application with multiple embodiments, and so they filed three applications

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when they should have filed one. It's it's it's kind of sad. But let me let me go over to Anna Marie.

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How are you, my friend? Go right ahead. Good. I've got two questions, something that you said

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earlier, but then something that you said. So you were saying, you know, start your business,

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grab an LLC. And then it dawned on me you can own an LLC that somebody else may already own

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the trademark for. Is that correct? OK, so that just dawned on me and I was like, I want to check

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with Peter and make sure that's correct. So that would suck because then you would need to change

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it because I have an LLC that somebody else owns a trademark for because then you can never really

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use it. Right. That. All right. So everybody understands. Anna Marie, she opened up a legal

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book and she found the legal term that is utilized in very negative situations. It's called suck.

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OK, that is the legal term. This sucks.

224
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That is exactly the case, Anna-Marie.

225
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They would really stop.

226
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So I haven't checked it out,

227
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but I have my LLC for eight years.

228
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That's right.

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And then you just sent something,

230
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and I was like, wait a minute.

231
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That could be possible.

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So I have to investigate that.

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All right, the second question is,

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you started to say something about those of us

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who are either life or business coaches,

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and you were like, copyright your logo,

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copyright-

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Trademark your logo.

239
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Trademark, I'm sorry, trademark your logo,

240
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and trademark your business name.

241
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And then you were gonna get into something else

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that we needed to know about our materials,

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and then you got sidetracked and went somewhere else.

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All right, well, let's dive back in.

245
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I had the space in my notebook

246
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for you to write down what you were gonna say,

247
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and you didn't say anything.

248
00:15:37.920 --> 00:15:40.800
Oh, what is going on here?

249
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Hold on.

250
00:15:42.400 --> 00:15:43.280
What just happened?

251
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You have been signed.

252
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Can you guys still see me?

253
00:15:45.640 --> 00:15:46.880
Yeah.

254
00:15:46.880 --> 00:15:48.800
It says in Zoom, you have been signed out

255
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because you are currently signed in on another device.

256
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Somebody is trying to log in under my-

257
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It's probably me.

258
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I'll take care of it.

259
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I'll get out.

260
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You got it?

261
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It's me, don't worry.

262
00:16:01.760 --> 00:16:03.120
It is, it's still recording though.

263
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I don't wanna touch anything

264
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cause I don't wanna get kicked out.

265
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You're recording.

266
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Ray's hacking you up.

267
00:16:10.920 --> 00:16:12.160
Hold on, I gotta cancel this.

268
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I don't, all right.

269
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Can you guys still-

270
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Sorry guys, the downloads take so long to get done.

271
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I was trying to get a leg up on it

272
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while Peter was talking.

273
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All right, cool.

274
00:16:21.440 --> 00:16:22.640
Oh, I've tried to do that.

275
00:16:22.640 --> 00:16:24.800
Now that we've established that it was all Ray's fault,

276
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we can talk.

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Okay, good.

278
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Yeah.

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Doesn't allow you to do that.

280
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Okay, so we would have,

281
00:16:31.160 --> 00:16:34.520
us coaches would have definitely materials.

282
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So all we have to do is,

283
00:16:36.280 --> 00:16:38.760
if we have not filed for something officially,

284
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use the C, which I've been doing.

285
00:16:41.840 --> 00:16:44.520
And then some of us do have the processes,

286
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our own process.

287
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So you're saying the process itself has to be patented?

288
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Not all processes can be patented.

289
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Okay.

290
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Okay, so, and we're gonna cover that on day five.

291
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We'll probably touch base on it a little bit

292
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at the end of day four,

293
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but day five is when we're gonna hit it hard.

294
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I can tell you,

295
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I have a lot of friends who are life coaches

296
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and business coaches.

297
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Like it's a very big industry.

298
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It's a very big industry.

299
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And so there's a,

300
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there's a thing called unpatentable subject matter.

301
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It's under section 101.

302
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I could totally geek on this for you,

303
00:17:22.880 --> 00:17:24.760
but it's the,

304
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basically what the court says is that

305
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if a human being can perform all of the steps

306
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by themselves, then you can't patent it.

307
00:17:34.160 --> 00:17:35.480
That's what they say.

308
00:17:35.480 --> 00:17:36.320
Okay.

309
00:17:36.320 --> 00:17:37.160
You need to,

310
00:17:37.160 --> 00:17:39.240
there needs to be some kind of ingenuity in this.

311
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There needs to be either like a machine that's utilized,

312
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a computer in some way, shape or form,

313
00:17:43.840 --> 00:17:47.560
some software or some kind of functionality that's utilized

314
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that is not just done by a human being.

315
00:17:50.800 --> 00:17:52.840
That's typically what they're looking at, right?

316
00:17:52.840 --> 00:17:53.680
Okay.

317
00:17:53.680 --> 00:17:56.200
It's the big case was called,

318
00:17:56.200 --> 00:17:58.440
it's called Alice.

319
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I was really blessed to be one of the,

320
00:18:01.280 --> 00:18:03.240
one of the first people to win a case

321
00:18:03.240 --> 00:18:05.720
in Massachusetts federal district court under Alice,

322
00:18:05.720 --> 00:18:07.880
basically to invalidate a patent

323
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because somebody had a patent

324
00:18:09.280 --> 00:18:11.800
where there was a mechanical device.

325
00:18:11.800 --> 00:18:14.400
What the mechanical device would do is take this thing,

326
00:18:14.400 --> 00:18:16.360
move it to here with one arm.

327
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Then the other arm would come over and grab it

328
00:18:18.120 --> 00:18:20.080
and move it to here, right?

329
00:18:20.080 --> 00:18:22.520
Now they did that with a machine,

330
00:18:22.520 --> 00:18:24.480
but the problem is the claims of the patent,

331
00:18:24.480 --> 00:18:26.800
which you guys will learn about on day five,

332
00:18:26.800 --> 00:18:29.320
the claims didn't mention a machine.

333
00:18:29.320 --> 00:18:30.760
All it said, it was a method.

334
00:18:30.760 --> 00:18:32.680
It said a method of moving an object

335
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from a first location to a second location

336
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by picking up the object,

337
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moving it to a first location,

338
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releasing the object,

339
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grabbing the object,

340
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moving it to a second location,

341
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releasing the object

342
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and then connecting it to blah, blah, blah, right?

343
00:18:49.400 --> 00:18:51.840
So I just, my opening arguments with the judge,

344
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I just said, well, your honor,

345
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I understand we're starting our case,

346
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but I'd like you to please just follow along with me

347
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if you just entertain me for a moment.

348
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And the judge was like, all right, cool.

349
00:19:00.880 --> 00:19:01.840
Yeah, sure.

350
00:19:01.840 --> 00:19:03.160
So Chief Justice Saleh, I said,

351
00:19:03.160 --> 00:19:05.560
would you please pick up your coffee cup

352
00:19:05.560 --> 00:19:07.360
with your right hand?

353
00:19:07.360 --> 00:19:08.480
And so he picks it up.

354
00:19:08.480 --> 00:19:11.080
And I said, would you please place it in front of you

355
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and now let it go?

356
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And he does.

357
00:19:12.800 --> 00:19:14.720
I said, now, will you take your left hand please, sir?

358
00:19:14.720 --> 00:19:15.720
And he does, he grabbed it.

359
00:19:15.720 --> 00:19:18.360
And I said, will you now move it to your left side?

360
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And he does.

361
00:19:19.200 --> 00:19:20.800
I said, now, will you release that?

362
00:19:20.800 --> 00:19:21.640
All right.

363
00:19:21.640 --> 00:19:22.800
And I said, do you have a cup holder?

364
00:19:22.800 --> 00:19:23.640
He says, yes.

365
00:19:24.440 --> 00:19:26.000
I said, can you put it in the cup holder?

366
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He says, yes.

367
00:19:26.840 --> 00:19:28.840
I said, your honor, you just infringed their patent.

368
00:19:28.840 --> 00:19:31.680
They're going to sue you for $20 million.

369
00:19:31.680 --> 00:19:34.480
And he did exactly what you just did.

370
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He cracked, he thought it was hilarious.

371
00:19:37.360 --> 00:19:39.200
He thought it was a great opener.

372
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And I said, and I proceeded to argue,

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your honor, their case is invalid

374
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because a human being can perform

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every single one of those steps.

376
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And they've been doing that since the beginning of time.

377
00:19:50.520 --> 00:19:52.960
So they should not have a patent on that, your honor.

378
00:19:53.000 --> 00:19:55.920
So all of that, basically to say to you,

379
00:19:55.920 --> 00:19:59.360
if your process can be exclusively done by a human being

380
00:19:59.360 --> 00:20:00.200
without any.

381
00:20:00.000 --> 00:20:06.560
kind of functionality, software, or some kind of uniqueness in one shape or form that an attorney

382
00:20:06.560 --> 00:20:12.880
should assess, then it may not be patentable. But what you could do instead, and this is where you

383
00:20:12.880 --> 00:20:20.720
can make some big bucks, take your flow charts, take your graphs, take your rendered processes,

384
00:20:20.720 --> 00:20:26.800
get copyrights on those so nobody else can do those. Nobody can utilize those. So where you're

385
00:20:26.800 --> 00:20:32.400
spending the time and the resources as a life coach, as a business coach, is I'm doing a full

386
00:20:32.400 --> 00:20:39.920
assessment to see how can I make my material as streamlined and as appealing as possible so

387
00:20:39.920 --> 00:20:47.200
everybody wants my training so they can get copies of my materials, right? So like, you know, Brenda

388
00:20:47.200 --> 00:20:53.200
may be able to train, may be able to take my video and then kind of try to teach what I'm teaching,

389
00:20:53.200 --> 00:21:00.320
but if my materials are so good looking and so easy to access and so easy to follow

390
00:21:00.880 --> 00:21:07.440
and I've made it flow very well, then they're going to want my course because my course is

391
00:21:07.440 --> 00:21:13.600
not only good teaching, you know, I don't like talking high about myself. I'm saying

392
00:21:13.600 --> 00:21:19.280
a theoretical individual, right, would not like be saying, you know, well not only is my teaching

393
00:21:19.280 --> 00:21:24.320
good teaching, but my materials are easy to follow and they're all protected under copyright

394
00:21:24.320 --> 00:21:32.080
law. That's how you build a strong coaching business. Okay. I was hoping I did not have to

395
00:21:32.080 --> 00:21:37.120
file patents because I'm like, I can't afford to file patents. It's possible. It's possible. Well,

396
00:21:37.120 --> 00:21:41.120
we're going to talk about, it's funny, we're talking about patents so much today. Maybe we're

397
00:21:41.120 --> 00:21:47.280
just intended to go this way. This is great. So there is a thing in the patent world which you'll

398
00:21:47.280 --> 00:21:53.680
learn about, which is called a provisional patent application. All right. Type this in the chat,

399
00:21:53.680 --> 00:22:02.960
guys. Provisional. P-R-O-V-I-S-I-O-N-A-L. Provisional. This is important for you to

400
00:22:02.960 --> 00:22:10.640
know about this, guys. It's called a provisional patent application. A provisional patent application

401
00:22:10.640 --> 00:22:15.920
does not have all the requirements of a normal patent application. A normal patent application

402
00:22:15.920 --> 00:22:21.760
has the following. Title, cross-reference to related applications, background of the invention,

403
00:22:21.760 --> 00:22:26.720
field of the invention, summary of the invention, brief description of the drawings, detailed

404
00:22:26.720 --> 00:22:33.120
description, claims, abstract, and at least one figure if necessary to understand the invention.

405
00:22:33.120 --> 00:22:37.920
That's a lot. That's a lot. Yeah. He's like, don't worry, it'll be on the replay. Yeah.

406
00:22:39.920 --> 00:22:44.000
Well, this isn't even day five, guys. I'm just giving you a preview because people are asking,

407
00:22:44.000 --> 00:22:49.280
so I'm just letting you know, right? One of the things I think you guys will notice is

408
00:22:49.280 --> 00:22:54.080
afterwards, I try to think, what are the things that they need me to stress again? I try to talk

409
00:22:54.080 --> 00:22:58.960
about it a second time in a different way so you can absorb the material better. That's my

410
00:22:58.960 --> 00:23:04.400
objective is that you'll get it. All right. Those are all the parts of a utility patent.

411
00:23:04.400 --> 00:23:11.040
You know what's required for a provisional patent? Detailed description, title, and at least one

412
00:23:11.040 --> 00:23:18.560
drawing if necessary. That's it. That's it. That means your provisional patent application

413
00:23:18.560 --> 00:23:22.720
should cost less than your utility patent application. A lot of people don't even know

414
00:23:22.720 --> 00:23:29.520
they exist, but your provisional patent application will allow you to preserve a filing date.

415
00:23:30.160 --> 00:23:33.360
Within one year, you can file what's called the utility patent application.

416
00:23:34.080 --> 00:23:37.280
The only reason why I'm telling you this is just remember to name provisional.

417
00:23:38.240 --> 00:23:43.760
And if you can't afford to do a full-blown utility, look at the potential filing of

418
00:23:43.760 --> 00:23:49.600
provisional. The government created that because they knew that utility patents were expensive,

419
00:23:49.600 --> 00:23:55.760
and they wanted to provide a way for you to get your stake in the ground, so to speak,

420
00:23:55.760 --> 00:24:00.000
even though you haven't built your house yet. It's called a provisional patent. We'll talk

421
00:24:00.080 --> 00:24:08.240
more about this on day five. Okay. Anything else us business or life coaches need to be aware of?

422
00:24:10.080 --> 00:24:19.520
Yeah. I think your material will be very good for evergreens. That's one thing. If you can get a

423
00:24:19.520 --> 00:24:24.960
following as you're doing coaching, as you're training people, you want to try to get your

424
00:24:25.680 --> 00:24:32.880
your volume of sales from your challenges, your VIPs, or your offers, or whatever it is,

425
00:24:32.880 --> 00:24:37.680
to try to be at a certain level consistently because that means that you have a certain

426
00:24:37.680 --> 00:24:43.120
following, like you're starting to get a following. Don't start dropping evergreens

427
00:24:43.120 --> 00:24:48.640
until you get those numbers. If you drop them early, then what happens is you just kind of

428
00:24:48.640 --> 00:24:55.680
disappear because nobody really knows who you are, right? Not a lot of people are going to buy

429
00:24:55.680 --> 00:24:59.600
it. You're going to spend a lot of time on infrastructure. You guys are going to find

430
00:24:59.600 --> 00:25:01.920
about

431
00:25:00.000 --> 00:25:01.680
something, find out about something.

432
00:25:01.680 --> 00:25:02.920
You're up to something, Ray.

433
00:25:02.920 --> 00:25:04.600
I see your smirk.

434
00:25:04.600 --> 00:25:05.720
You're up to something.

435
00:25:05.720 --> 00:25:06.560
I know you are.

436
00:25:06.560 --> 00:25:08.560
I'm watching you, Ray.

437
00:25:08.560 --> 00:25:13.560
So there's a, I have a backend platform

438
00:25:15.040 --> 00:25:17.900
where I save all my videos.

439
00:25:17.900 --> 00:25:19.480
Well, Ray saves all my videos.

440
00:25:20.400 --> 00:25:25.400
All the challenge videos, the VIPs,

441
00:25:25.920 --> 00:25:29.600
I have something you're gonna find about soon

442
00:25:29.600 --> 00:25:33.120
where there's an exclusive thing, blah, blah, blah, blah.

443
00:25:33.120 --> 00:25:34.240
You'll find out about it soon.

444
00:25:34.240 --> 00:25:37.200
But in any case, all those videos are available as well,

445
00:25:37.200 --> 00:25:40.880
but they're all saved in a platform, right?

446
00:25:40.880 --> 00:25:43.860
Where all these videos are, they're maintained.

447
00:25:43.860 --> 00:25:47.580
Well, that platform costs $10,000 a year

448
00:25:47.580 --> 00:25:50.760
just to save my files, right?

449
00:25:50.760 --> 00:25:53.320
So that's not, that's just an added expense

450
00:25:53.320 --> 00:25:54.440
right off the bat.

451
00:25:55.440 --> 00:25:59.720
Fortunately, I know the corporation that hosts it

452
00:25:59.720 --> 00:26:01.000
and they're actually one of my clients,

453
00:26:01.000 --> 00:26:02.040
so they cut me a deal.

454
00:26:02.040 --> 00:26:03.920
But the whole point of it being,

455
00:26:03.920 --> 00:26:06.840
if you build an evergreen series,

456
00:26:06.840 --> 00:26:09.100
those videos are gonna have to be stored somewhere.

457
00:26:09.100 --> 00:26:11.280
So you're gonna spend time and money

458
00:26:11.280 --> 00:26:14.340
creating your videos and storing them, right?

459
00:26:14.340 --> 00:26:16.120
You don't wanna start paying per month

460
00:26:16.120 --> 00:26:18.760
for storage of stuff that's not selling.

461
00:26:20.440 --> 00:26:22.880
So start building your following,

462
00:26:22.880 --> 00:26:26.160
get your numbers to about 50 to 100 consistently

463
00:26:26.160 --> 00:26:29.100
every single time that you're presenting and you're teaching

464
00:26:29.100 --> 00:26:31.720
and now as you start to get to that like 100 level

465
00:26:31.720 --> 00:26:33.040
over and over and over, you're like,

466
00:26:33.040 --> 00:26:36.120
okay, now I can drop my evergreen

467
00:26:36.120 --> 00:26:39.120
because now people know what's going on

468
00:26:39.120 --> 00:26:40.960
and I can guide them

469
00:26:40.960 --> 00:26:44.160
instead of going into the live challenge every single time,

470
00:26:44.160 --> 00:26:48.160
I can guide them into the video replays, right?

471
00:26:48.160 --> 00:26:51.520
But then on top of that, I wanna continue to go live

472
00:26:51.520 --> 00:26:54.780
because like this to me is precious.

473
00:26:54.780 --> 00:26:58.140
Like I'm literally, I have the honor and the privilege

474
00:26:58.140 --> 00:27:00.240
of molding people's companies.

475
00:27:00.240 --> 00:27:01.520
That's literally what,

476
00:27:01.520 --> 00:27:04.720
I mean, I feel a lot of weight on this, right?

477
00:27:04.720 --> 00:27:07.120
So with that, I wanna continue doing this.

478
00:27:07.120 --> 00:27:09.760
So if you need to ask yourself,

479
00:27:09.760 --> 00:27:11.760
if you're doing these live presentations

480
00:27:11.760 --> 00:27:13.720
and training people in numbers,

481
00:27:14.800 --> 00:27:17.240
is it gonna be the case that when I create an evergreen,

482
00:27:17.240 --> 00:27:20.600
I'm gonna lose that experience and have that personal touch?

483
00:27:20.600 --> 00:27:22.120
You need to make sure you set it up

484
00:27:22.120 --> 00:27:24.760
so that videos are available,

485
00:27:24.760 --> 00:27:26.120
but they're not teaching everything

486
00:27:26.120 --> 00:27:28.940
that you're training otherwise, right?

487
00:27:28.940 --> 00:27:31.200
Otherwise what you do is you lose your audience.

488
00:27:31.200 --> 00:27:33.640
Yeah, because the experience is with me.

489
00:27:33.640 --> 00:27:35.560
Yeah, the experience is with me.

490
00:27:35.560 --> 00:27:36.600
That's right.

491
00:27:36.600 --> 00:27:40.520
Right, but here's the thing is that those videos

492
00:27:40.520 --> 00:27:43.400
will lead for you and for life coaches

493
00:27:43.400 --> 00:27:44.400
and for business coaches,

494
00:27:44.400 --> 00:27:48.280
those videos will leave to a steady income stream, right?

495
00:27:48.280 --> 00:27:50.960
So you're consistently making thousands of dollars

496
00:27:50.960 --> 00:27:52.600
every single month, right?

497
00:27:52.600 --> 00:27:55.840
It's just running in the backend, which is helpful.

498
00:27:55.840 --> 00:27:57.120
But at the same time,

499
00:27:57.120 --> 00:27:59.080
you don't wanna lose the personal engagement

500
00:27:59.080 --> 00:28:02.360
where you're really getting the opportunity to help people.

501
00:28:02.360 --> 00:28:03.200
Right.

502
00:28:03.200 --> 00:28:04.320
So you gotta measure that.

503
00:28:04.320 --> 00:28:05.160
So all that means-

504
00:28:05.160 --> 00:28:07.160
Everything I do is live right now.

505
00:28:07.160 --> 00:28:10.160
And one of my coaches, you know, Elaine, Elaine Collier.

506
00:28:10.160 --> 00:28:11.000
Oh yeah, sure.

507
00:28:11.000 --> 00:28:12.680
Yeah, yeah, and she was just saying,

508
00:28:12.680 --> 00:28:14.440
I need to get some of that other stuff

509
00:28:14.440 --> 00:28:17.040
that's not me going live

510
00:28:17.040 --> 00:28:18.720
because she's like, you can't scale.

511
00:28:18.720 --> 00:28:21.400
You can't scale being live training everybody

512
00:28:21.400 --> 00:28:23.200
because there's only so much of you.

513
00:28:23.200 --> 00:28:24.080
And that's all I know.

514
00:28:24.080 --> 00:28:26.520
That's all I've ever done, but I totally get that.

515
00:28:26.520 --> 00:28:29.240
So I'm in the process of doing some of those things

516
00:28:29.240 --> 00:28:31.080
where they can just go purchase other trainings

517
00:28:31.080 --> 00:28:32.360
and it's just video.

518
00:28:32.360 --> 00:28:33.200
It's not me live.

519
00:28:33.200 --> 00:28:35.040
Yeah, and the other thing you can do

520
00:28:35.040 --> 00:28:37.440
to go towards copyright and licensing

521
00:28:37.440 --> 00:28:40.480
is that you can take portions of what you teach

522
00:28:40.480 --> 00:28:44.760
that you know, as an example, like a trademark search.

523
00:28:44.760 --> 00:28:46.400
I had an individual come to me

524
00:28:46.760 --> 00:28:48.320
that runs a larger network and say,

525
00:28:48.320 --> 00:28:51.800
can you do a video for me where you go live

526
00:28:51.800 --> 00:28:53.920
and you do a trademark search?

527
00:28:53.920 --> 00:28:57.240
And I will license that from you for several thousand

528
00:28:57.240 --> 00:28:59.400
dollars, right?

529
00:28:59.400 --> 00:29:02.240
And I'll just, when anybody goes into my network,

530
00:29:02.240 --> 00:29:03.600
they will watch the video.

531
00:29:03.600 --> 00:29:05.400
They won't get a copy of the video.

532
00:29:05.400 --> 00:29:07.640
Remember, you don't want people getting copies

533
00:29:07.640 --> 00:29:08.960
of your stuff.

534
00:29:08.960 --> 00:29:11.960
If people get copies of your stuff, you lose control of it.

535
00:29:11.960 --> 00:29:13.360
People can modify it.

536
00:29:13.360 --> 00:29:16.080
They can do all sorts of things and it can hurt people

537
00:29:16.760 --> 00:29:18.280
if they don't do things the right way, right?

538
00:29:18.280 --> 00:29:20.520
There's a reason why people hire you, Annamarie,

539
00:29:20.520 --> 00:29:22.320
because you're good at what you do.

540
00:29:22.320 --> 00:29:24.520
And if people modify what you do,

541
00:29:24.520 --> 00:29:27.400
it may be detrimental to them, right?

542
00:29:27.400 --> 00:29:29.320
So you want them to see the authenticity

543
00:29:29.320 --> 00:29:32.240
of what you've received and deliver that well.

544
00:29:32.240 --> 00:29:34.440
Well, that's where copyright law comes in.

545
00:29:34.440 --> 00:29:37.240
So you file copyright on your process.

546
00:29:37.240 --> 00:29:39.280
And then what you do after you have the copyright

547
00:29:39.280 --> 00:29:42.760
on your process is you can license it to another party.

548
00:29:42.760 --> 00:29:45.120
But as a business coach,

549
00:29:45.160 --> 00:29:48.160
what you're not going to do is give the videos away.

550
00:29:48.160 --> 00:29:50.840
You're giving access to the videos.

551
00:29:50.840 --> 00:29:52.760
You're not giving the videos away.

552
00:29:52.760 --> 00:29:55.040
Those are two totally different things.

553
00:29:55.040 --> 00:29:56.760
You're not selling the videos.

554
00:29:56.760 --> 00:29:59.000
You're selling access to the videos.

555
00:29:59.000 --> 00:30:00.400
So I'm going to give you a.

556
00:30:00.000 --> 00:30:03.320
link, like everybody here is getting a link to the challenge

557
00:30:03.320 --> 00:30:06.280
videos and the VIP videos, you're not getting the videos.

558
00:30:06.720 --> 00:30:10.000
Right. And I specifically say do not download because if you

559
00:30:10.000 --> 00:30:13.240
download everything, or anything that's copyright infringement.

560
00:30:13.720 --> 00:30:16.840
I'll know, like I know when people download things, and I

561
00:30:16.840 --> 00:30:19.880
send them personal DMS. And I said, Look, I gave you a

562
00:30:19.880 --> 00:30:23.600
warning. Don't let me tell you this again. You know, and so

563
00:30:23.600 --> 00:30:27.000
it's important for you that you you keep the material on your

564
00:30:27.000 --> 00:30:33.520
platform, then you license your content to another party. Now

565
00:30:33.520 --> 00:30:35.480
you've got a revenue stream that's happening, but it

566
00:30:35.480 --> 00:30:38.920
happened because you own the copyright. So you have to get

567
00:30:38.920 --> 00:30:42.680
the copyrights on your videos first. Okay, that makes sense.

568
00:30:43.040 --> 00:30:47.160
Yep. So every video, every standalone video, or every

569
00:30:47.400 --> 00:30:51.720
course has to be copyrighted. If I've got like four videos in

570
00:30:51.720 --> 00:30:54.760
one course start to send each one in or can they all be

571
00:30:54.760 --> 00:30:57.760
together? Yeah, it's a very good question. You could file

572
00:30:57.760 --> 00:31:01.040
them together. What what I will be concerned about if you file

573
00:31:01.560 --> 00:31:04.960
them together is if like one part of that is something that

574
00:31:04.960 --> 00:31:07.920
you want to license separately. It'd be nice if you had a

575
00:31:07.920 --> 00:31:11.680
separate copyright on that one alone. Because then you can

576
00:31:11.680 --> 00:31:16.680
license that alone. Okay, you can literally say the video

577
00:31:16.680 --> 00:31:19.560
which is subject to license, which is subject to copyright

578
00:31:19.560 --> 00:31:22.480
registration number, blah, blah, blah, blah, blah, you hereby

579
00:31:22.480 --> 00:31:28.640
get a non exclusive license for, for replay or for for

580
00:31:28.640 --> 00:31:33.080
distributing, not for downloading, not for you know,

581
00:31:33.120 --> 00:31:36.440
resale, things like that you can break it down in a license, and

582
00:31:36.440 --> 00:31:37.760
you've got a steady income stream.

583
00:31:38.360 --> 00:31:41.720
And so that's a few they pay every year, like a renewable

584
00:31:41.720 --> 00:31:43.400
license, or one time,

585
00:31:43.600 --> 00:31:46.680
okay, you can do it any way you want. Here's the beauty of it.

586
00:31:47.360 --> 00:31:52.040
In, in licensing, licensing really is you can be as

587
00:31:52.040 --> 00:31:55.800
creative as you want. You do whatever you want in licenses.

588
00:31:55.960 --> 00:31:59.400
Like, let's say you don't have a lot of really strong content

589
00:31:59.400 --> 00:32:01.960
yet. But you want to start building relationships with

590
00:32:01.960 --> 00:32:06.200
people, you can license at a low royalty rate now. And then as

591
00:32:06.200 --> 00:32:08.680
you get better and better, you can increase the royalty rate.

592
00:32:09.240 --> 00:32:12.800
Or you can do a thing called a step license where, you know,

593
00:32:13.560 --> 00:32:16.840
if they if they have so many, if they send it to 100 people, the

594
00:32:16.840 --> 00:32:20.160
royalty rate is 2%. Or let's say they send it to 100 people to

595
00:32:20.440 --> 00:32:24.600
percent is 4%. If they send it to 1000 people, it's 2%. Like

596
00:32:24.600 --> 00:32:28.760
you can do a step license. So it's not always the same royalty

597
00:32:28.760 --> 00:32:32.040
rate. It changes based on certain circumstances.

598
00:32:32.280 --> 00:32:33.880
Like Erica said, pay per view.

599
00:32:34.680 --> 00:32:38.440
Yeah, you can do pay per view to you can literally the beauty of

600
00:32:38.440 --> 00:32:41.280
licenses is that you can do whatever you want. You can say

601
00:32:41.280 --> 00:32:47.960
look, for every single view, I receive $5. Right? You can do

602
00:32:48.000 --> 00:32:51.680
anything you want. licenses are amazing. It's, it kind of

603
00:32:51.680 --> 00:32:56.640
baffles me that when people approach lawyers, um, let me

604
00:32:56.640 --> 00:32:59.600
put it this way. How many people here when you went to buy your

605
00:32:59.600 --> 00:33:02.600
house, just said, I'll take it and paid the price that was

606
00:33:02.600 --> 00:33:08.680
listed. Anybody? Nobody. So why is it that people will hire a

607
00:33:08.680 --> 00:33:12.880
professional and literally take whatever they offer at any cost.

608
00:33:13.360 --> 00:33:18.160
They don't negotiate at all. But everybody negotiates for their

609
00:33:18.160 --> 00:33:21.880
house. So you need to think about these things like in

610
00:33:21.880 --> 00:33:25.000
negotiating a license in working with attorneys and working with

611
00:33:25.000 --> 00:33:27.960
others, like mentioned what you're going through, what

612
00:33:27.960 --> 00:33:31.040
you're trying to provide, and see if there's some room for

613
00:33:31.040 --> 00:33:34.840
negotiation. And if there isn't, then there isn't like in my

614
00:33:34.840 --> 00:33:38.680
situation, like I could build around $1,000 an hour if I

615
00:33:38.680 --> 00:33:41.640
wanted to based on the skill set, and people would pay it,

616
00:33:41.640 --> 00:33:45.280
they wouldn't hesitate. I keep it lower. And I keep I actually

617
00:33:45.280 --> 00:33:47.760
have discounts for certain people intentionally, because I

618
00:33:47.760 --> 00:33:50.840
like to see them grow. Right? Otherwise, I'd only be

619
00:33:50.840 --> 00:33:54.160
representing large corporations and large corporations are

620
00:33:54.160 --> 00:33:57.280
great, but it gets kind of boring when you're just kind of

621
00:33:57.280 --> 00:33:59.960
getting an email and spitting out work and you're never

622
00:33:59.960 --> 00:34:04.320
talking to people. I like this. This is more engaging. So let me

623
00:34:04.320 --> 00:34:08.760
jump over to Sonia. Thank you. Oh, absolutely. Thank you. I

624
00:34:08.760 --> 00:34:13.440
still appreciate it. It's my pleasure. All right, Sonia. Are

625
00:34:13.440 --> 00:34:15.880
we going to come up with another cool name today? Let's pick on

626
00:34:15.880 --> 00:34:19.280
men. Yesterday we picked on women. Let's come out with let's

627
00:34:19.280 --> 00:34:23.440
see. I'm not buff, man. How's that? Is that a good one? Not

628
00:34:23.440 --> 00:34:26.639
buff, man? No, it needs to be alliteration. It needs to start

629
00:34:26.639 --> 00:34:30.520
in the same letter. Oh, it has. Yes. Yes. That's good. We have

630
00:34:30.520 --> 00:34:33.840
to come out with something for men. I'm not sure. I have to

631
00:34:33.840 --> 00:34:37.520
tell you. So I talked to my husband about this last night

632
00:34:37.520 --> 00:34:43.600
because biceps in German, you actually write with a Z. He

633
00:34:43.600 --> 00:34:54.960
completely mispronounced my name the whole time. Yeah, so today

634
00:34:54.960 --> 00:34:59.560
was the day I'm getting severely overwhelmed. Oh, wow. Okay,

635
00:34:59.560 --> 00:35:00.040
cool.

636
00:35:00.000 --> 00:35:06.540
Let's I'm gonna get in trouble for sure. Um, so I know we're

637
00:35:06.540 --> 00:35:09.940
not supposed to, you know, talk businesses. But in my

638
00:35:09.960 --> 00:35:12.740
introduction video, I talked about that I'm in pelvic floor

639
00:35:12.740 --> 00:35:17.740
training just in general. Yeah, there is not much on the US

640
00:35:17.740 --> 00:35:23.580
market. However, in Europe, it's pretty common. It's, it's

641
00:35:23.580 --> 00:35:25.300
bigger. So

642
00:35:25.320 --> 00:35:27.800
so all right, just just for a moment for those that don't

643
00:35:27.800 --> 00:35:32.600
know, pelvic floor training is when you lie down face first,

644
00:35:33.040 --> 00:35:35.600
they teach you how to lie down on the floor. It's called pelvic

645
00:35:35.880 --> 00:35:40.920
floor training. I some of you got that some of you guys. Can

646
00:35:40.920 --> 00:35:44.000
you explain to people what pelvic floor training is? Sonia?

647
00:35:44.080 --> 00:35:46.440
Yeah, I know, because I'm in physical therapy and stuff. But

648
00:35:46.440 --> 00:35:46.840
good.

649
00:35:47.240 --> 00:35:50.800
Yeah. So the pelvic floor is the most important muscle in our

650
00:35:50.800 --> 00:35:54.400
body, that helps us walk up straight, that helps us talk.

651
00:35:54.400 --> 00:35:58.980
And that's also responsible, that one in three women suffer

652
00:35:58.980 --> 00:36:02.920
from stress incontinence, prolapse issues, ab separation,

653
00:36:02.960 --> 00:36:07.960
headaches, back pains, all of that. So it's literally the

654
00:36:07.960 --> 00:36:12.000
muscle that is most important, but nobody talks about it, much

655
00:36:12.000 --> 00:36:12.720
less trains it.

656
00:36:13.200 --> 00:36:16.240
That's right. So she's the expert, just so you all know,

657
00:36:16.800 --> 00:36:19.880
talk to her. All right, go ahead. Now go ahead and to

658
00:36:19.960 --> 00:36:22.480
let's see if we could break things down for you. Go ahead.

659
00:36:22.480 --> 00:36:25.720
Okay, so I've been teaching for over 10 years, but I'm just now

660
00:36:26.200 --> 00:36:32.520
bringing it online. Yeah. And so the first question is, like, if

661
00:36:32.560 --> 00:36:37.200
I just would use the term pelvic floor, is that just because it's

662
00:36:37.200 --> 00:36:41.200
a body part? Would that go into like, medical? I don't know,

663
00:36:41.200 --> 00:36:47.080
like, I'm not a doctor. And I'm not like, I'm not doing medical

664
00:36:47.080 --> 00:36:51.760
advice. I'm really just doing the physical training. So I'm

665
00:36:51.760 --> 00:36:56.840
like, so worried that I'm going to get in trouble. Because of

666
00:36:56.840 --> 00:36:59.120
some medical terms, right? Because we can't make medical

667
00:36:59.120 --> 00:37:01.440
claims and all that kind of stuff. So that's the first,

668
00:37:01.840 --> 00:37:05.920
let me let me address that first. Okay, because so what

669
00:37:05.960 --> 00:37:09.240
Sonia is talking about is not it's not IP related, it's

670
00:37:09.240 --> 00:37:12.960
actually falls into an area of healthcare, where you've got to

671
00:37:12.960 --> 00:37:15.040
be careful with certain terminology that you're

672
00:37:15.040 --> 00:37:19.360
utilizing. Because you can run into problems with the FDA, you

673
00:37:19.360 --> 00:37:25.320
can run into problems with all sorts of federal institutions,

674
00:37:26.120 --> 00:37:30.920
very quickly, because they regulate these areas. Sonia, I

675
00:37:30.920 --> 00:37:33.680
have a feeling you're going to end up being involved in what

676
00:37:33.680 --> 00:37:37.360
I'm going to do tomorrow. I have a very strong suspicion. I have

677
00:37:37.360 --> 00:37:42.840
a contact for you. His name is Jason Gregoire. He deals in all

678
00:37:42.840 --> 00:37:46.240
of this stuff. Like he knows he knows what language you can use

679
00:37:46.240 --> 00:37:49.680
can't use. He deals in alternative medicine,

680
00:37:49.800 --> 00:37:55.760
alternative health, where the line is, he's the guy. I'll make

681
00:37:55.760 --> 00:38:00.000
an introduction for you. Okay. And so it's funny, Ray, we're

682
00:38:00.000 --> 00:38:02.160
talking about a lot of the stuff that I'm going to be covering

683
00:38:02.160 --> 00:38:02.680
tomorrow.

684
00:38:03.680 --> 00:38:05.440
Yeah, everyone's really feeling it.

685
00:38:05.800 --> 00:38:09.280
Yeah, you can see the people are already ready. Like, I almost

686
00:38:09.280 --> 00:38:12.160
feel like saying stuff now, but I'll wait till tomorrow. But

687
00:38:12.160 --> 00:38:14.320
still, it's pretty amazing. So

688
00:38:14.920 --> 00:38:17.200
opening up the door for more, more, more on the

689
00:38:18.640 --> 00:38:21.440
praise God that it is right. It's it's it's a there should be

690
00:38:21.440 --> 00:38:24.360
a grace and ease to it. It shouldn't be like a what? It

691
00:38:24.360 --> 00:38:26.800
should be a trend and easy transition. I could see that a

692
00:38:26.800 --> 00:38:30.560
lot. So um, yeah, in your situation, I'll make an

693
00:38:30.560 --> 00:38:36.040
introduction to Jason Gregoire. That's actually part of what

694
00:38:36.040 --> 00:38:39.080
you'll find about tomorrow is I have a network of lawyers around

695
00:38:39.080 --> 00:38:42.320
the world. Right that literally are in every single country, but

696
00:38:42.320 --> 00:38:46.520
I also have lawyers in every single field. And so I've had

697
00:38:46.520 --> 00:38:48.920
the privilege of working with some of the best that ever

698
00:38:48.920 --> 00:38:53.640
existed. And so great, Jason is pretty, pretty amazing. And so

699
00:38:53.640 --> 00:38:55.600
I'll make an intro for you. So all right, what's your next

700
00:38:55.600 --> 00:38:55.960
question?

701
00:38:58.080 --> 00:39:01.720
Okay, that totally threw me off. But thank you so much. That is

702
00:39:01.720 --> 00:39:06.960
awesome. So that was one question. And then, since there

703
00:39:06.960 --> 00:39:11.280
is like bits and pieces of what I'm teaching in other countries,

704
00:39:11.280 --> 00:39:15.640
but not in the United States, because so it really goes all

705
00:39:15.640 --> 00:39:18.720
the way to how confident somebody is, right. And so

706
00:39:18.880 --> 00:39:27.800
that's my whole business, I guess, like my whole course. Is

707
00:39:27.800 --> 00:39:32.040
that the right thing? Okay, trademark, I understand this

708
00:39:32.040 --> 00:39:38.360
logo and slogan, and maybe name. But then, like that whole system

709
00:39:38.360 --> 00:39:44.080
that I put together? Like, how to protect that?

710
00:39:44.880 --> 00:39:49.000
Yeah, so you you fall in, again, you fall into this area of IP

711
00:39:49.000 --> 00:39:52.520
audit. So you need to break it down and figure out which parts

712
00:39:52.800 --> 00:39:56.160
are protectable under which areas. And in fact, I have a

713
00:39:56.160 --> 00:39:58.960
strong suspicion, you probably have stuff that falls into the

714
00:39:58.960 --> 00:40:00.000
category of a trade

715
00:40:00.000 --> 00:40:04.960
secret, meaning certain things that you do that nobody else knows about, and you probably don't

716
00:40:04.960 --> 00:40:08.720
want anybody to know because if you told them, then they could start practicing it and become

717
00:40:08.720 --> 00:40:14.720
competition. And so there's a whole other body of law that's called trade secrets.

718
00:40:15.920 --> 00:40:23.040
This is like, think of Coca-Cola, right? The Coca-Cola formula. Nobody knew what the Coca-Cola

719
00:40:23.040 --> 00:40:29.520
formula was. And in fact, if you work for Coca-Cola and you left and you went to Pepsi,

720
00:40:30.000 --> 00:40:35.200
and they found out that the taste of the Pepsi started to get close to Coca-Cola,

721
00:40:35.200 --> 00:40:40.800
they would sue the former employees of Coca-Cola, saying that these guys must have grabbed the

722
00:40:40.800 --> 00:40:48.000
formula for creation of the Coca-Cola formula, and they'll sue them. And they'll say it's called

723
00:40:48.000 --> 00:40:53.440
trade secret misappropriation, right? So basically, in your situation, Sonia,

724
00:40:54.400 --> 00:41:00.640
it's your best bet, honestly, is to go through the whole thing, talk about what you're doing

725
00:41:00.640 --> 00:41:07.840
beginning to end, what countries, what materials, the process, the trademarks, the copyrights,

726
00:41:07.840 --> 00:41:14.480
literally everything, and describe it all. And then have somebody sit down and say, okay, this

727
00:41:14.480 --> 00:41:20.160
here, this is protectable this way. This here, you already have protection. Don't waste money here.

728
00:41:20.160 --> 00:41:25.200
This here, you need to do the following. These countries are important for this reason.

729
00:41:25.200 --> 00:41:31.920
Over here, you're selling your system online. And the majority of your sales are here. So this

730
00:41:31.920 --> 00:41:36.480
country, you should get rights. But over here, somebody might create it, but they can't sell it.

731
00:41:36.480 --> 00:41:42.160
So don't worry about it over there. Somebody should break down all of that for you. So that

732
00:41:42.160 --> 00:41:49.440
then you can just say, okay, now I understand. Now I can go forward and only spend where I need to.

733
00:41:50.160 --> 00:41:54.640
That's really important. Again, it's called an IP audit. So we're going to touch base on that

734
00:41:54.640 --> 00:42:01.440
tomorrow. So I do want to answer one other thing for you, though, which kind of is related to what

735
00:42:01.440 --> 00:42:07.760
you're talking about. And it actually is important for all of you to understand, is that what if

736
00:42:09.360 --> 00:42:13.680
the manufacturing for a product, I'm going to talk about a product first, and then we can talk

737
00:42:13.680 --> 00:42:18.960
about a service. What if the manufacturing for a product is being done in another country?

738
00:42:19.840 --> 00:42:30.080
So let's say that you're making cell phones. You make cell phones. So here's a cell phone.

739
00:42:30.080 --> 00:42:36.080
And the place where you make these cell phones, these are made in... I'm not going to use China

740
00:42:36.080 --> 00:42:40.400
because people hate trying to get rights in China, even though I obtain rights in China.

741
00:42:40.400 --> 00:42:45.040
I'll use somebody else. Let's say Japan. Let's say these cell phones are created in Japan.

742
00:42:45.200 --> 00:42:52.640
All right? So the manufacturing is done in Japan. You're located in the United States.

743
00:42:52.640 --> 00:43:01.280
And your biggest market for sale is, let's say, Germany. So what does that mean? What do you do?

744
00:43:02.640 --> 00:43:08.800
You're in the United States. Manufacturing is in Japan. And sales are hot in Germany.

745
00:43:09.520 --> 00:43:16.880
Like, what do you do? It can be a little confusing, right? At that point, you're like,

746
00:43:16.880 --> 00:43:20.080
does that mean I need to get legal rights in the United States and Germany and Japan?

747
00:43:21.520 --> 00:43:25.440
Or does that mean I should just get legal rights where the sales are, which is Germany?

748
00:43:25.440 --> 00:43:31.200
Or should I shut down the manufacturing in Japan by getting legal rights in Japan so nobody else

749
00:43:31.200 --> 00:43:35.600
can manufacture in Japan? Right? These are the kind of questions you need to be asking as a

750
00:43:35.600 --> 00:43:40.080
business owner. These are the questions, the things I've been walking you through.

751
00:43:40.080 --> 00:43:45.360
These are the things that successful business owners are doing. This is why they're making so

752
00:43:45.360 --> 00:43:49.760
much money that they're making. It's because they're asking these questions. They're getting

753
00:43:49.760 --> 00:43:53.920
the answers to these questions. And so they're streamlining their systems. And they're not

754
00:43:53.920 --> 00:44:00.720
wasting money pursuing rights in countries that don't matter. So in this situation,

755
00:44:00.720 --> 00:44:05.120
if you're manufacturing in Japan and I shut down Japan, well, somebody is just going to make it in

756
00:44:05.120 --> 00:44:13.920
China, right? Or if I shut down China, where are they going to go? Malaysia, Indonesia, right? Those

757
00:44:13.920 --> 00:44:20.000
are other big markets. So there's a number of different markets. So if I was looking at trying

758
00:44:20.000 --> 00:44:26.960
to stop somebody from making, using, or selling this product, then I would be looking at where

759
00:44:26.960 --> 00:44:31.520
are the sales? That's one of the biggest things I'd be looking at. Where are the sales? If I can

760
00:44:31.520 --> 00:44:35.760
shut down the sales, I don't care where you make the darn thing, you're never going to sell it.

761
00:44:36.960 --> 00:44:45.120
So if you want to spend $100,000 making so many units, go for it. Hey, make it all you want,

762
00:44:45.120 --> 00:44:52.400
but you can't sell it in my number one market, which is Germany, right? So I always tell people

763
00:44:52.400 --> 00:44:58.160
the first area that you want to own rights is where the most sales are happening. That's why

764
00:44:58.160 --> 00:44:59.920
I always look first. So you're

765
00:45:00.000 --> 00:45:07.280
Trademark right your copyrights. I always look where are the sales go after the wallet the wallet think of the money

766
00:45:07.440 --> 00:45:10.340
Show me the money like go after the money

767
00:45:10.880 --> 00:45:17.160
Where's the money coming in the money's coming in from Germany? I look at Germany the money's coming in from the Philippines

768
00:45:17.160 --> 00:45:19.160
I look at the Philippines

769
00:45:19.240 --> 00:45:20.520
right

770
00:45:20.520 --> 00:45:26.400
Because if I can shut down that market then I can be the only one selling in that market then no matter where it's getting

771
00:45:26.640 --> 00:45:29.060
Manufactured nobody's ever gonna compete with me in that market

772
00:45:30.000 --> 00:45:36.320
That's the first place. I go the second place. I look at is manufacturing, but only if I truly believe

773
00:45:37.160 --> 00:45:43.320
that I'm in the best place for the manufacturing as an example microchip fabrication is

774
00:45:44.200 --> 00:45:47.260
Not really great to do in a very humid environment

775
00:45:48.560 --> 00:45:53.460
Right, it's it's not good. It's just it's not good for the the circuits

776
00:45:54.560 --> 00:45:57.320
Heat and humidity are very bad for electronics

777
00:45:58.200 --> 00:46:00.200
So for that reason I

778
00:46:01.000 --> 00:46:06.580
Probably won't do manufacturing in Malaysia. And that's unless I know it's like in a sealed cooled area

779
00:46:07.100 --> 00:46:10.560
Right because I don't want something bad to happen to my electronics

780
00:46:11.440 --> 00:46:14.900
So if I know these things though, and I'm thinking to myself hold it

781
00:46:15.200 --> 00:46:22.880
Somebody can do the microchip fabrication in China in Japan in Thailand and in Indonesia and possibly Malaysia

782
00:46:23.880 --> 00:46:27.140
If I just shut down China, they're gonna jump ship and go over there

783
00:46:27.280 --> 00:46:31.420
But I know all my sales are in Japan and in Germany. I shut down Germany

784
00:46:32.160 --> 00:46:35.400
Do you see what I mean? This is how you think this is

785
00:46:35.480 --> 00:46:40.200
These are the things that come into like an IP auditor. These are things you should know as a business owner

786
00:46:41.320 --> 00:46:43.320
Don't just go protect everything

787
00:46:44.000 --> 00:46:47.080
Willy-nilly, I don't even know where the term willy-nilly came from

788
00:46:47.160 --> 00:46:49.680
The only willy-nilly I know is milly-vanilli

789
00:46:50.000 --> 00:46:55.720
But milly-vanilli wasn't even milly-vanilli from what I found out so I don't even use the terminology at this point. So

790
00:46:56.280 --> 00:47:00.680
All right, moving on Alicia. Let me go over to you Alicia

791
00:47:04.920 --> 00:47:06.920
Okay, okay you're a mess

792
00:47:08.880 --> 00:47:14.000
You're a good mess we take you um, I just had a quick question now I

793
00:47:14.440 --> 00:47:20.760
Started with you yesterday. I said I have a website called I've had for 20-something years called gospel vocalist

794
00:47:21.960 --> 00:47:23.600
and

795
00:47:23.600 --> 00:47:29.360
Do I need to now I've been up since 318 wondering if I now need to

796
00:47:30.120 --> 00:47:36.360
Change that to something else so I can trademark something. I don't know. Yeah, so I can't just to be clear

797
00:47:36.360 --> 00:47:39.960
I can't give you legal advice here, right? So right, right, right, right. Let me drink with you

798
00:47:40.080 --> 00:47:42.280
So I just I just want to make clear like I

799
00:47:42.640 --> 00:47:49.960
Don't tell people what exactly they should do in the scenario because then I can be locked in as giving legal advice because I am

800
00:47:49.960 --> 00:47:51.680
a lawyer right

801
00:47:51.680 --> 00:47:59.920
But I can tell you I can talk about things that are if there's a situation where a term is considered to be merely descriptive

802
00:48:00.800 --> 00:48:02.800
then

803
00:48:03.800 --> 00:48:08.240
If the term is considered to be merely descriptive for the specific services

804
00:48:08.760 --> 00:48:11.720
Right, so if I'm if I'm a florist and

805
00:48:12.760 --> 00:48:14.760
What I do is I provide

806
00:48:16.240 --> 00:48:22.560
Colorful bouquets, right and then I try to I try to get a trademark for colorful bouquets

807
00:48:23.960 --> 00:48:27.840
I'm not gonna get it because that that's what I'm selling colorful bouquets

808
00:48:28.680 --> 00:48:34.320
Right now I can't say in your specific scenario. It is descriptive or it's not

809
00:48:34.320 --> 00:48:37.040
I can't say that because that would be considered legal advice

810
00:48:38.240 --> 00:48:45.240
All I can say is that you need to determine whether or not it is and if it were considered to be descriptive

811
00:48:45.880 --> 00:48:51.720
Then personally I would move away from anything that is considered descriptive because I could never own it

812
00:48:51.720 --> 00:48:57.680
I mean Brenda came on see see the reason why Brenda signed up is because she knew Alicia

813
00:48:58.080 --> 00:49:05.240
That you had a name that was good. And she said I heard Alicia got a good name and I'm gonna use that name

814
00:49:05.840 --> 00:49:07.840
But I got way for her to reveal it

815
00:49:08.560 --> 00:49:10.560
She's like, hmm

816
00:49:10.680 --> 00:49:12.680
so for that reason

817
00:49:13.600 --> 00:49:16.080
Anybody could use a name and you can never stop Brenda

818
00:49:16.440 --> 00:49:22.160
Because it if it's if it's considered to be descriptive and I'm not saying yours is or is not what I'm saying

819
00:49:22.160 --> 00:49:28.080
Is the first step step number one is the trademark descriptive you need to talk to a lawyer

820
00:49:28.560 --> 00:49:32.480
You need to because they need to assess exactly how you're using it on

821
00:49:32.960 --> 00:49:40.440
Exactly what services and then they tell you yes, it is or no, it's not and that's your answer and if it is honey

822
00:49:40.440 --> 00:49:42.200
Move away from it now

823
00:49:42.200 --> 00:49:48.280
Because all the all that incredible work that you do all that love that you put into your services

824
00:49:48.360 --> 00:49:51.120
you're putting it into a name that you can't own and

825
00:49:52.440 --> 00:49:53.640
that

826
00:49:53.640 --> 00:49:59.840
It just doesn't make sense. I mean, why would why would you go buy a new kitchen paint the walls?

827
00:50:00.000 --> 00:50:04.680
do renovation in the bathroom in a house that's not yours.

828
00:50:04.680 --> 00:50:05.520
Yeah.

829
00:50:05.520 --> 00:50:06.360
Man, that's good.

830
00:50:06.360 --> 00:50:07.180
Make that into a video.

831
00:50:07.180 --> 00:50:09.420
Like that, that's truth right there.

832
00:50:10.420 --> 00:50:12.260
Yeah, because I would always think,

833
00:50:12.260 --> 00:50:16.900
I said, there's a lot of gospel vocalist or whatever.

834
00:50:16.900 --> 00:50:21.760
And I try to differentiate myself with what I offer, but.

835
00:50:21.760 --> 00:50:22.800
Well, let me ask you this.

836
00:50:22.800 --> 00:50:25.020
What are you doing for them?

837
00:50:25.020 --> 00:50:26.900
Let's say you get gospel vocalists come in.

838
00:50:26.900 --> 00:50:28.880
What are you doing for them?

839
00:50:28.880 --> 00:50:32.800
What do they get out of your training?

840
00:50:32.800 --> 00:50:36.360
Well, I haven't offered any training yet.

841
00:50:36.360 --> 00:50:38.320
I have original music, you know,

842
00:50:38.320 --> 00:50:40.740
that I record and sell on there.

843
00:50:42.040 --> 00:50:45.920
I am writing a book that I'm gonna be offered.

844
00:50:45.920 --> 00:50:48.920
And it might, the book will probably be on a different site.

845
00:50:50.160 --> 00:50:52.780
I will be offering coaching.

846
00:50:53.780 --> 00:50:58.780
So I'm thinking that if I keep gospel vocalists

847
00:51:01.980 --> 00:51:05.220
and just keep the music on there, I don't know.

848
00:51:05.220 --> 00:51:06.340
I don't know what I'm gonna do

849
00:51:06.340 --> 00:51:08.620
and didn't have different sites for my other things.

850
00:51:08.620 --> 00:51:09.900
I don't know.

851
00:51:09.900 --> 00:51:12.780
So I would say for you, Alicia,

852
00:51:12.780 --> 00:51:16.420
number one, the number one question for you,

853
00:51:16.420 --> 00:51:20.380
like you gotta figure out if it's descriptive or not.

854
00:51:20.380 --> 00:51:21.940
Yeah, I always felt that it was.

855
00:51:21.940 --> 00:51:23.540
I just didn't know that term.

856
00:51:24.500 --> 00:51:26.740
Yeah, and that is probably,

857
00:51:26.740 --> 00:51:31.100
there's two major rejections for trademarks.

858
00:51:31.100 --> 00:51:34.140
Number one is likelihood of confusion,

859
00:51:34.140 --> 00:51:35.460
which we talked about yesterday.

860
00:51:35.460 --> 00:51:38.100
That is when your name is so similar

861
00:51:38.100 --> 00:51:39.260
to somebody else's name

862
00:51:39.260 --> 00:51:41.540
that they feel the public's gonna be confused.

863
00:51:41.540 --> 00:51:43.060
So they give you a rejection, right?

864
00:51:43.060 --> 00:51:44.180
That's number one.

865
00:51:44.180 --> 00:51:47.180
Number two is merely descriptive.

866
00:51:47.180 --> 00:51:48.020
Yep.

867
00:51:48.020 --> 00:51:50.140
That's a rejection that is used a lot

868
00:51:50.140 --> 00:51:52.100
where the government basically says,

869
00:51:52.100 --> 00:51:55.940
you know what, what you're doing is so descriptive.

870
00:51:55.940 --> 00:51:58.900
Like, if I give you the rights to use that term,

871
00:51:58.900 --> 00:52:03.300
nobody else can use that term for services that are similar.

872
00:52:03.300 --> 00:52:07.740
And the government says, nah, you can't do that.

873
00:52:07.740 --> 00:52:10.460
Again, I'm not, again, this is not legal advice.

874
00:52:10.460 --> 00:52:13.620
I'm not telling you it is or it's not.

875
00:52:15.060 --> 00:52:18.420
What I'm telling you is we are well hydrated this evening.

876
00:52:18.420 --> 00:52:19.620
And number two.

877
00:52:19.620 --> 00:52:20.460
Yes.

878
00:52:20.460 --> 00:52:22.780
And number two is that,

879
00:52:24.620 --> 00:52:26.900
you have, honey, you have to answer that question.

880
00:52:26.900 --> 00:52:28.220
You need to answer that question.

881
00:52:28.220 --> 00:52:29.780
That is your number one.

882
00:52:29.780 --> 00:52:32.420
Before you pass go and take $200,

883
00:52:32.420 --> 00:52:35.820
you need to answer that question.

884
00:52:35.820 --> 00:52:37.700
Yeah, it's answered.

885
00:52:37.700 --> 00:52:42.700
I've always felt it, but until I came into your challenge,

886
00:52:43.260 --> 00:52:46.420
I didn't know the term for it and I sure appreciate it.

887
00:52:46.420 --> 00:52:50.060
And with all this hydration, I will be taking a potty break.

888
00:52:50.060 --> 00:52:50.900
Thank you.

889
00:52:50.900 --> 00:52:56.020
That's awesome.

890
00:52:56.020 --> 00:52:57.420
All right, this is gonna be the last question

891
00:52:57.420 --> 00:52:58.260
for this evening.

892
00:52:58.260 --> 00:53:00.900
Tomorrow, make, yeah, absolutely, Brenda.

893
00:53:00.900 --> 00:53:04.060
We're going to you, our special guest of the evening.

894
00:53:04.060 --> 00:53:08.220
And this is, everybody make sure you're there tomorrow.

895
00:53:08.220 --> 00:53:10.380
A lot of the answers to your situations

896
00:53:10.380 --> 00:53:12.100
will be there tomorrow.

897
00:53:12.100 --> 00:53:13.580
You'll see, you'll see.

898
00:53:13.580 --> 00:53:15.780
It'll be a very simple situation for you.

899
00:53:15.820 --> 00:53:17.700
All right, Brenda, you're up.

900
00:53:17.700 --> 00:53:20.340
Okay, I'm gonna go back to the copyright stuff.

901
00:53:20.340 --> 00:53:22.940
We'll keep it simple, hopefully.

902
00:53:22.940 --> 00:53:26.260
Okay, in the first hour that you taught us,

903
00:53:26.260 --> 00:53:27.660
I just need some clarification.

904
00:53:27.660 --> 00:53:29.540
Well, I'm an artist.

905
00:53:29.540 --> 00:53:33.420
And so I am wondering about the website.

906
00:53:33.420 --> 00:53:37.820
Did you say that we can copyright the entire website

907
00:53:37.820 --> 00:53:41.660
or do we copyright pages of the website?

908
00:53:41.660 --> 00:53:44.140
Or I take a specific page

909
00:53:44.140 --> 00:53:46.740
that has all of my paintings on it

910
00:53:46.740 --> 00:53:50.780
so people can see the kind of paintings I do.

911
00:53:50.780 --> 00:53:53.620
You know, would I copyright that page?

912
00:53:53.620 --> 00:53:56.500
And the other question, I was told,

913
00:53:56.500 --> 00:53:58.500
and this could be wrong,

914
00:53:58.500 --> 00:54:02.100
that if we create an art image, a painting, let's say,

915
00:54:02.100 --> 00:54:05.380
it's automatically copywritten

916
00:54:05.380 --> 00:54:07.380
without having to register it.

917
00:54:07.380 --> 00:54:10.340
So all of that, I need clarification.

918
00:54:11.060 --> 00:54:14.940
Let's answer the latter question first, right?

919
00:54:14.940 --> 00:54:19.100
So one of the things I mentioned earlier today

920
00:54:19.100 --> 00:54:20.940
is that you have certain rights on the copyright,

921
00:54:20.940 --> 00:54:22.180
whether you file or not.

922
00:54:23.380 --> 00:54:27.420
The mere fact that it is in a fixed, tangible medium

923
00:54:27.420 --> 00:54:30.260
means that it is protectable, all right?

924
00:54:30.260 --> 00:54:32.820
So what a fixed, tangible medium means is,

925
00:54:32.820 --> 00:54:36.660
you know, you take a picture on your camera, right?

926
00:54:38.420 --> 00:54:40.020
Ray, you just like my sound effects.

927
00:54:40.620 --> 00:54:41.660
That's all it is.

928
00:54:41.660 --> 00:54:43.780
So you take a picture, you know,

929
00:54:43.780 --> 00:54:46.780
well, that right there is fixed

930
00:54:46.780 --> 00:54:51.540
because it's now literally imprinted within a memory chip

931
00:54:51.540 --> 00:54:53.780
that now has it stored within a memory

932
00:54:53.780 --> 00:54:55.940
with all the DPIs and all this stuff like that, right?

933
00:54:55.940 --> 00:54:56.780
So that's fixed.

934
00:54:56.780 --> 00:54:59.740
So that is now a copyrightable work, right?

935
00:55:00.000 --> 00:55:04.800
do a painting, like, so you're a painter, that's phenomenal,

936
00:55:04.800 --> 00:55:09.000
right? So, I mean, Lynn Lesneski, she's also a painting,

937
00:55:09.000 --> 00:55:13.440
right, a painter. So, second, you render a painting,

938
00:55:14.080 --> 00:55:17.120
automatically have rights under copyright. Whether you file or

939
00:55:17.120 --> 00:55:19.840
you don't file, you automatically have rights. But

940
00:55:19.840 --> 00:55:23.200
when you do file, you have certain more powerful rights.

941
00:55:23.520 --> 00:55:27.080
Because now you are guaranteed statutory damages. Now you can

942
00:55:27.080 --> 00:55:31.240
take a formal federal document, send it to opposing counsel or

943
00:55:31.240 --> 00:55:34.280
send it to somebody who is taking what you have and say,

944
00:55:34.280 --> 00:55:40.120
look, I have legal rights. Here it is. Now, if you don't have a

945
00:55:40.120 --> 00:55:42.920
formal federal registration certificate, what you're going

946
00:55:42.920 --> 00:55:46.360
to be doing instead is saying, well, I started selling this

947
00:55:46.360 --> 00:55:50.320
back then. And so you got to trust me that it's true. Here's

948
00:55:50.320 --> 00:55:54.120
a here's a receipt of something that I did. It's so much easier

949
00:55:54.120 --> 00:55:57.320
if you just take a federal registration and say, bam, like,

950
00:55:57.760 --> 00:56:01.920
go away. It's so much more powerful. Okay, so that that's

951
00:56:01.920 --> 00:56:06.000
the second question. Now, going back to the first question,

952
00:56:06.000 --> 00:56:10.440
which is, do you file a copyright for the entire

953
00:56:10.440 --> 00:56:14.200
website? Do you file a copyright for just, you know, certain

954
00:56:14.200 --> 00:56:16.520
portions that are more important? Do you file a

955
00:56:16.520 --> 00:56:22.080
copyright just for the page that has all the images on it? Yes.

956
00:56:22.080 --> 00:56:24.840
Okay, well, I will I'll see all of you tomorrow. That was a

957
00:56:24.840 --> 00:56:28.200
great session. Wonderful seeing all of you. God bless you all

958
00:56:28.200 --> 00:56:32.240
take it. No, I'm just kidding. So um, but the answer is yes,

959
00:56:32.280 --> 00:56:36.200
that I mean, that literally is the answer. Um, so and I'll

960
00:56:36.200 --> 00:56:41.880
break it down for you more. If the website has like 30 pages on

961
00:56:41.880 --> 00:56:46.920
it, you can file one copyright for 30 pages, if it has 400

962
00:56:46.920 --> 00:56:51.040
pages on it, you can file one copyright for 400 pages, it's up

963
00:56:51.040 --> 00:56:55.280
to you. Right. But if there are one of the things I mentioned is

964
00:56:55.280 --> 00:57:00.400
that if there are certain pages that are very important, like,

965
00:57:00.680 --> 00:57:04.200
you say, you know what, this is my secret sauce. But this right

966
00:57:04.200 --> 00:57:09.160
here is just all the description I have here is really important.

967
00:57:09.680 --> 00:57:11.920
I shouldn't have said secret sauce that's going to confuse

968
00:57:11.920 --> 00:57:15.120
people. That's really a trade secret. So forget about that

969
00:57:15.120 --> 00:57:15.720
part. Yeah.

970
00:57:16.400 --> 00:57:19.760
Paintings, paintings, a page. Yeah, page with all my like

971
00:57:19.760 --> 00:57:22.280
several my paintings. Okay, with all your paintings, right?

972
00:57:22.280 --> 00:57:26.480
You can file one copyright application for that. But if I

973
00:57:26.480 --> 00:57:30.880
were trying to protect my paintings, what I would do is

974
00:57:30.880 --> 00:57:34.120
what I was actually going to close on anyway. So it is a

975
00:57:34.120 --> 00:57:39.880
perfect. What's the word transition? Segway. Segway.

976
00:57:39.880 --> 00:57:43.400
Thank you. See, when I hear the word Segway, I think of the

977
00:57:43.400 --> 00:57:45.800
maker of the Segway because he actually lived down the street

978
00:57:45.800 --> 00:57:49.480
from where I work. So it's a different thing. But I'm going

979
00:57:49.480 --> 00:57:51.120
to show you guys something here.

980
00:57:51.280 --> 00:57:53.840
Now we're all visualizing Peter on a Segway.

981
00:57:54.680 --> 00:57:59.000
Oh my gosh. Yeah. Well, the founder, the creator of the

982
00:57:59.000 --> 00:58:03.040
Segway, actually is the same gentleman who created first

983
00:58:03.040 --> 00:58:08.400
robotics competition. And I used to represent them. Brilliant,

984
00:58:08.400 --> 00:58:12.520
man. And so let me share my screen real fast. Share screen.

985
00:58:14.120 --> 00:58:18.000
Here we go. I created this just for you guys, because I figured

986
00:58:18.000 --> 00:58:22.800
you may have the question that you just asked. So thank you,

987
00:58:22.800 --> 00:58:28.160
God, that we're on top of this. All right. Can everybody see the

988
00:58:28.160 --> 00:58:33.640
screen? You can actually file for multiple images under one

989
00:58:33.640 --> 00:58:39.920
application. Okay. So the question is, can you protect

990
00:58:39.920 --> 00:58:42.880
multiple images on the one copyright registration? Yes, you

991
00:58:42.880 --> 00:58:46.800
can is the answer. But here's the requirement to register a

992
00:58:46.800 --> 00:58:52.120
claim to copyright in two or more photographs, you must

993
00:58:52.120 --> 00:58:54.960
submit the following to the Copyright Office. Now this is

994
00:58:54.960 --> 00:58:57.480
the same thing as like if you're doing paintings, multiple

995
00:58:57.480 --> 00:59:02.840
paintings, they're they're both images, right? So you guys

996
00:59:02.840 --> 00:59:07.400
submit a completed application for no problem. There's a non

997
00:59:07.400 --> 00:59:11.400
refundable filing fee, no problem. A digital copy of each

998
00:59:11.400 --> 00:59:16.200
photograph, no problem. And then this part here, a list providing

999
00:59:16.200 --> 00:59:18.800
the title and file name assigned to each photograph.

1000
00:59:18.840 --> 00:59:22.320
Alright, those are all required. There's another part to this

1001
00:59:22.320 --> 00:59:28.280
that's required is that it needs to be the same artists. Same

1002
00:59:28.280 --> 00:59:36.000
artists. Why is that important? If Brenda created three of the

1003
00:59:36.000 --> 00:59:43.160
images, but then Ann Marie created two more images, and

1004
00:59:43.160 --> 00:59:46.800
you're trying to file all of them together, you can't. It

1005
00:59:46.800 --> 00:59:50.200
needs to be the same artists. If you're going to do one filing.

1006
00:59:50.800 --> 00:59:55.520
Okay. The copyright website is amazing for this. You can go on

1007
00:59:55.520 --> 00:59:59.440
there. And you can select images and you can actually look up

1008
00:59:59.440 --> 01:00:00.120
multiple

1009
01:00:00.000 --> 01:00:06.320
images at once and it gives you a video tutorial on how to do it. Very easy to use. Very easy to use.

1010
01:00:06.880 --> 01:00:12.240
All right, it's 9 30. Rhea, is your question like gonna make you have headaches all night?

1011
01:00:13.200 --> 01:00:18.560
Okay, cool. All right. So then we'll pick it up tomorrow. You'll be first tomorrow. Okay.

1012
01:00:18.560 --> 01:00:21.920
Well, it's a copyright question. It's real quick. It's a yes or no.

1013
01:00:21.920 --> 01:00:28.080
Okay, good. So I want to do what's the name of that that guy who did the Nate Johnny Carson?

1014
01:00:28.080 --> 01:00:32.080
The answer is no. Okay, go ahead. Ask the question.

1015
01:00:33.120 --> 01:00:39.920
Are my created sites that I create? Should I copyright them rather than my client copyright

1016
01:00:39.920 --> 01:00:56.880
them? Say that again. The sites that I create? Yes, I just created my first one. Okay. So should

1017
01:00:56.880 --> 01:01:04.000
I put the copyright? Should I apply for the copyright since most of it is my original work?

1018
01:01:04.720 --> 01:01:12.480
Except for you know, so all right, so somebody is a website creator. Yes. They're creating

1019
01:01:12.480 --> 01:01:16.960
websites for other people. The question is, should they put their own copyright notice

1020
01:01:16.960 --> 01:01:25.680
on the website? Man, this is oh, that's not a yes or no. No, no, it is. It is a yes or no.

1021
01:01:26.400 --> 01:01:33.120
It is but I I just there's this thing about me where I always have to give more. That's just

1022
01:01:33.120 --> 01:01:36.240
Ray knows I do this. I just always feel like I have to give more. So

1023
01:01:36.880 --> 01:01:42.400
I'm going to introduce to you a whole new business for you. Okay. Okay. All right. Check this out.

1024
01:01:43.680 --> 01:01:48.400
If you create the website for another person, right? And you charge what do you charge for a

1025
01:01:48.400 --> 01:01:56.560
website? Well, I learned from you that I was charging way less. Yep. So my first one was

1026
01:01:56.560 --> 01:02:04.160
actually my initial learning working website. So let's let's say it's Yeah, let's say you do a

1027
01:02:04.160 --> 01:02:10.720
website for three grand, right? Let's say it's low. Uh huh. Right? Yeah. If I sold a website for

1028
01:02:10.720 --> 01:02:16.080
three grand, I will put my copyright notice on it. If I want to assign all right title and interest

1029
01:02:16.080 --> 01:02:21.520
to everything that is on that website to another party, I would tell them you know what, I will

1030
01:02:21.520 --> 01:02:28.800
sell you the rights to this website, but it's going to cost you $1,500 more. Okay, gotcha. Now

1031
01:02:28.800 --> 01:02:38.880
I just created a premium market for you. Sweet. Oh, don't worry, it's on the replay. You now have

1032
01:02:38.880 --> 01:02:44.400
two market segments. Now you have your the people you do your stuff for, where they have to pay you

1033
01:02:44.400 --> 01:02:49.680
every single year for a license. When you're doing the and this is again, guys, this is all

1034
01:02:49.680 --> 01:02:56.000
stuff that we do in an audit. I did a sample of it. So I think I was very I think tonight I've

1035
01:02:56.000 --> 01:03:00.000
kind of answered way more questions than we usually do. And it's intentional because I want you to

1036
01:03:00.000 --> 01:03:07.360
understand tomorrow what we're going to be talking about. You have three markets. Yeah, your original

1037
01:03:07.360 --> 01:03:11.520
work that you do for people, people can purchase it, then what you should be doing is every single

1038
01:03:11.520 --> 01:03:16.400
year charging them a licensing fee, because that's your original work, right? And then what

1039
01:03:16.400 --> 01:03:20.720
you can do in that market is you can charge them to update, I'm going to review it, you can do some

1040
01:03:20.720 --> 01:03:26.480
modifications, some tweaking, will allow you to do two or three tweaks during the year. And that's

1041
01:03:26.480 --> 01:03:34.400
all included for an extra fee of $2,000, something like that, right? Another offer is, I will sell

1042
01:03:34.400 --> 01:03:40.000
you the website. But on top of selling you the website, I am also going to give you all right

1043
01:03:40.000 --> 01:03:43.280
title and interest to the website. So you can do whatever you want with the content and do

1044
01:03:43.280 --> 01:03:46.960
anything you want. That's going to charge, I'm going to charge you a premium for that.

1045
01:03:47.520 --> 01:03:51.680
Because I'm giving you the copyright. Otherwise, I own the copyright and you have to continue

1046
01:03:51.680 --> 01:03:59.520
licensing it from me every year. I just gave you three tiers for a business. Okay.

1047
01:04:01.920 --> 01:04:07.520
Bless you, hon. All right. Well, all of you have an amazing evening. I'm going to go hug my wife

1048
01:04:07.520 --> 01:04:16.560
and kids and eat dinner and then make sure you go live. Like I said, one thing that you felt was

1049
01:04:16.560 --> 01:04:20.480
important to you. It's always helpful for other people to see that because it's going to help

1050
01:04:20.480 --> 01:04:26.320
them a lot. Okay. And don't forget, be there tomorrow. There'll be a special guest there

1051
01:04:26.320 --> 01:04:32.800
tomorrow as well. And then on top of that, you're going to hear about something that is just going

1052
01:04:32.800 --> 01:04:40.000
to make things a lot easier for you. You'll see. Was this helpful tonight? Yeah. Awesome. All right.

1053
01:04:40.000 --> 01:04:45.040
Well, bless all of you. Have an incredible night. I will catch you guys tomorrow.