For me, personally, I would want to sign it with you because you are a man of God and
it does matter to me who does things for me.
Okay, so I just want to say that.
Thank you.
Thank you so much.
I really appreciate that.
Thank you.
No, I mean, I genuinely want to see you guys succeed because honestly, I could just sit
back and just build 600 bucks an hour.
Really, I mean, you know, enjoy the weekends.
And it's like, I'm really at a point where, you know, when you've been, you've been very
blessed to be doing a certain thing and you've had a good amount of success.
It's like, I've always tried to do stuff in the community and I created the diversity,
equity, inclusion scholarship fund at UNH School of Law, and other things like that.
But as I thought about it more, I said, what I really love is this, like, this is what
I love.
I love training people so that they become successful, so they apply it, so they can
share it with others.
Like, you know, you're, you're grabbing certain knowledge.
Now each of you has a network.
You know, other people, if you're a coach or business coach, when somebody says, Hey,
I'm going to this trade show, you can literally say, Hey, make sure you don't know how to
find anything for sale because you might violate a statutory bar.
And they go, what?
Now, all of a sudden, like, these are things that you can guide them on, you know, oh,
they're using a Circle R. Did you actually get a federal registration?
They say, what's that?
Get that Circle R off of your product now, make it a TM.
Like, those are the kind of things that I love hearing.
And in our community, in that, in the protection portal, that's what people are doing all
day long.
Like, literally, they're posting things that they're doing in their business, they're helping
each other.
It's so wonderful.
It's so engaging.
Josiah, how are you, man?
He's not a generated image anymore.
No, he's, he's not.
He's not.
He's like, it's the real, he's just as good looking.
I mean, come on.
In the flesh.
I'm leaving that alone.
I'm just preemptively raising my hand here because I've got burning questions.
Awesome.
That's awesome.
All right, well, let's let's start jumping in.
I'm done with my sandwich.
I grabbed something and let's see when I'm done with my shirt.
There's no me.
Oh, awesome.
Awesome.
All right.
Well, Josiah, you are up, brother.
Go right ahead.
Awesome.
Okay.
So I did a bunch of homework here.
I have several different projects that I'm working on and a lot of a lot of IP more than
I even realized after taking this class.
And I went through and I searched a lot and shockingly, most of them completely clear,
which got me really excited and also lit a fire to make sure I go ahead and protect
them staff.
Yeah.
Wow.
That's awesome.
There is one though, and it's one that I've been using for about five years now.
And I found that there is another trademark filed for it and it is a preschool in California.
And I mentioned that because I'm, I'm using the same name, but I'm using it for, I guess
what would be called a different class, meaning that, um, you know, the vein in which I'm
using it, like it would clearly be a different segment, but still under education.
And that's really where my question comes in, like, you know, so my, my question for
you is, um, and you had spoken a little bit to this, but my question basically is, is
if I change the name slightly to, to make it where it distinguishes the class further,
um, do you think that that would be enough for me to go ahead and file a trademark on
it?
Or, or do you think that maybe, uh, this is more complex?
Yeah.
It's a, it's an excellent question.
And I bet you many people have a similar question.
Um, you know, what I was going to do is as we're talking, pull up, literally pull up
the, the nine questions for likelihood of confusion, how you actually determine likelihood
of confusion, and then go through the exercise live with you so that everybody can see what
it is.
Do you have that?
Yeah.
Let me grab the link for you.
Hold on.
Thank you so much.
I appreciate that.
Yeah.
This is why I love doing this stuff live because people get to, and this is what we do in the
protection portal.
We do this nonstop.
People have different scenarios.
We walk through things and, um, get some in the, in the right direction, right off the
bat.
All right.
Let's see.
Um, once she grabs that and let's see in your chat.
Thank you, my friend.
You're very, very welcome.
Okay.
Here we go.
Perfect.
Thanks, Ray.
All right.
Let me share my screen.
Okay, so these factors here are the likelihood of confusion factors.
And so we would walk through them all one by one.
Obviously this is not legal advice, but I'm going to kind of walk through each of the
parts.
So the first thing is like, do they look similar?
I'm assuming that in this situation, they probably look kind of similar.
So the names are the same.
The names are the same.
Okay.
They're the same.
Okay.
So then they look the same.
They sound the same then.
A commercial impression is really a difficult thing to figure out.
Like how does the public feel about the word?
So but now the next thing that we're looking at is whether services are similar.
You mentioned like education versus a form of education.
Would it be like in the same international class, you know?
So the international class is 41.
That's what I figured.
I actually have it pulled up here.
So it's specific.
They have it narrowed down to where it's specifically reading sign language, education, training
and early childhood instruction and tutoring related to hearing and speech disabilities
via the internet.
That's like very, very narrow.
And that's the only class, excuse me, that they're filed under.
Yeah.
And so if I were in a situation where that's what they have, and then what I'm using it
for is, let's say like doing challenges or doing training, which is really education
as well.
It's, you know, again, this is not legal advice.
I'm just I'm just saying, if I were in a situation where somebody is doing education, but not
doing education the way I'm doing it, but I'm doing education as well, they're both
international class 41.
It's a problem.
That's why at that point, you want to get a lawyer involved to do a full assessment
because you got to be careful.
But I mean, we've only gone through a few of the factors.
These factors at the top here, the similarity or dissimilarity of the mark.
I tend to tell people that this is like 40% to 50% of the test right there, right?
Because what typically happens is that you're it's a weighing factor, right?
So you think of the scales of justice.
And so you're saying, OK, all these factors are weighing against me, against me, against
me, against me.
I'm in trouble.
Well, if it looks the same, sounds the same.
And on top of that, they're both an international class 41.
I'm thinking 80% dead right off the bat, unless you get a really clever lawyer who can find
a way around it.
I will tell you this, though.
I have been very successful in circumstances where I've made, like you've said, Josiah,
I've made the recitation of services so narrow that I've actually narrowed it down to, let's
say it's an education, but I say it's education for, let's say, Christian missionaries that
work in Panama for people that have no legs.
I mean, I've made it so narrow that then if I get a rejection, I say, guys, do you really
think that there's going to be confusion?
These guys over here are working in universities.
This is a missionary field.
They're not really related.
Who's going to get confused?
And so that is a legitimate argument, but it's an uphill battle.
I can tell you, if it looks the same and sounds the same, and it's the same international
class, those three things in and of themselves are pretty painful.
So now you're looking for a lawyer who's going to get really creative, is going to say, well,
the service that's being provided, it's not readily available to the public.
You need to call a specific phone number to get this service, right?
Not everybody can get it.
And then you get screened before the service is provided.
And then after that, you've got to qualify.
But even in that case, again, I think at least 80% chance that it's not going to be good.
Yeah.
Okay.
That's definitely helpful.
I think it warrants, like you're saying, I think it warrants a little deeper look.
And also, I'm not super attached to the name.
So I think there might be just a change of direction coming there.
Like I said, I have all these other ones.
Well, my friend is the best part of what I've heard from you speak so far.
When you've got situations like that, this is one of the things I tell people is if you're
in a difficult situation, the one who benefits the most is the lawyer, right?
Because whether you win or lose in a situation, lawyer always wins because they're getting
paid regardless.
So I like to tell people.
try to enter into situations that are,
they're not extremely difficult
because then you're going to need a lawyer
to get you out of trouble.
And just to be clear, I love lawyers.
Like I'm a lawyer.
Like I have great friends who are attorneys
who are good hearted, dedicate time to helping the public,
like really good people.
So it's not like lawyers are bad people.
They're mostly not.
It's just a matter of you want to use them when you need them
because they're expensive.
Like, you know, part of the reason why we're so expensive
is like, we know so many different things.
Like usually, like in my field,
a patent attorney can bill at 600 to 800 an hour,
but I'm doing patents, trademarks, copyrights,
trade secrets, litigation, prosecution, licensing,
which I'm going to talk about today with everybody here.
I'm doing opinion work.
I'm doing patentability screening.
I'm doing so many things that allows you
to have a higher billing rate.
But in your situation,
you want to not need a lawyer, hopefully, you know,
just make it so you can file and not run into problems.
And I think you're in the situation
that you're talking about.
One of the things that is possible
is you can reach out to the other side.
All right, I'll teach all you guys something new here
because Josiah asked a really good question here.
So one of the things you can do
since you're not using it yet
is you can reach out to the other side and say,
hey, this is where I'm looking at using this name.
I noticed you have a federal registration.
I'm not using it yet.
I want to see if you'll give me a letter of consent, right?
Remember that term, letter of consent, okay?
If you can get a letter of consent,
you can take that letter of consent
and send it to the United States Patent and Trademark Office
when you file a new trademark application.
And they will consider that in their assessment
as to whether or not there's confusion.
Because if the actual trademark owner says, you know what?
We are selling products and services
and we don't think there's confusion,
then the examiner likely will say, you know what?
If they're okay with it, maybe I'm okay with it.
So you could always go down that route
of getting a letter of consent.
But the other thing I would always look at
is something that's very unique.
It's called a covenant not to sue, all right?
A covenant not to sue is a contractual agreement
between two parties where one party basically is saying,
you know what?
I see what you're doing
and I'm gonna give you a contractual,
I'm gonna give you a contract that says
that I will not sue you
if you continue doing what you're doing.
That's pretty powerful combo.
So if you can get a letter of consent
and you can get a covenant not to sue,
you're in good shape.
And then finally, the other alternative
is you could always license it from them.
You could always say, you know what?
I see what you have or you wanna license it
for like 500 bucks a year, something like that.
And they might say, you know what?
Yeah, sure, why not?
So that's an option as well.
So it's not always like,
oh, there's potential infringement here, it's dead.
If you are kind of connected to it,
you could always come back and say, you know what?
Maybe I can do a deal with these guys.
And I've seen that, I've negotiated those deals.
And you know what happens sometimes
is we reach out to the other part and they say,
you know what?
We're not even using it, go ahead and take it.
So that's always potential.
You're in an ideal position, Josiah,
because, and again, this is not legal advice.
It's three times for you, man.
But since you're not using it,
the beauty of it is there's no issues.
You could talk to people all you want.
Like you don't have to worry about them coming back
and saying, oh, are you using it?
Oh, you're infringing, we're gonna sue you.
You don't have to worry about that
because you're not doing anything.
You're just asking questions.
So it's the perfect place to be.
And that's kind of why I've introduced this IP audit
like at this stage,
because if people learn this kind of stuff,
they can build relationships and networks
and do incredibly well,
as long as you learn it earlier.
So was there a second part to your question?
Yeah, so I do have a second part.
It's a little different than this though.
People who trademark their names,
can you help me understand that
and when it might be appropriate to do so?
Yeah, so that area is a little tricky.
I'll tell you how it works.
The way it works is that if you're famous,
you can trademark your name.
Grant Cardone, trademark his name.
Trump, trademark his name, right?
Oprah Winfrey, she owns Oprah.
Those are famous.
Us common folk, not as much.
We can't really own our name alone,
but what some people do is they take part of the name
and then they throw it onto the name of a company.
So it'd be like Nieves IP Law Group.
And then I file a trademark application
for Nieves IP Law Group.
And that might be allowed,
but if I filed for Peter Nieves,
get rejected immediately.
So what I've seen a lot of people is they take their name,
they take part of their name
and then they throw it into a corporation like name
and then they file for that, right?
But there is a chance that it will be rejected.
I mean, a possibility to be rejected.
If you're trying to own your whole name though,
guarantee it will be rejected unless you're famous.
And the test for famous would be like,
you have a Wikipedia page that the inspector goes
and looks at it and is like, okay, clearly
this is a public figure.
Yeah, I mean, it's honestly, it's a horrible test.
I mean, I don't think there's any logic to it myself.
I think it's like you provide a bunch of evidence.
You have to disclaim your name.
Like you literally have to file a petition.
What's it's a declaration that says I hereby
allow a corporation to use my name
and I disclaim all right title and interest to my name
and give it to that corporation, right?
So then that corporation can use the name
and never be sued by you for using your name
or using your likeness or anything like that.
It is possible.
Make sure you work with a good lawyer to do it
because there's very few lawyers who have ever filed
a trademark application for a name,
but it is very possible.
I mean, I've done it.
I've done it with somebody pretty famous
and I'm doing it now for another individual
who's not as famous, but I think he's kind of close.
I think he's close enough for me to kind of put them
in a positive light and potentially get legal rights.
But like, if I tried to do it for myself,
I mean, even though I'm blessed with awards and all,
I don't think I'm famous enough to own,
to get a trademark on my name.
I mean-
Okay, and then just to help me understand
the primary benefit of having this for,
so I mean, Oprah, obviously it's intimately connected
to her brand.
She wants it so that no one can really speak
of her out of turn.
Yeah, yeah.
So remember, if you're filing for your name,
it still has an international class
and it still has goods or services associated with it.
You're just using it as a source of goods or services.
That's what you're doing.
And so Oprah, actually let's find out, let's find out.
We don't have to talk theoretically.
We have the internet.
Trademarks, search.
Here we get Oprah.
Oh, geez.
It's all over the place.
All right, so you have to list it as something else.
Let's go into refresh.
Here we go.
Let me share my screen.
Let's see if this works.
Oprah, oops, Oprah, that's how you spell it, right?
Oprah.
Yes.
Yeah, that's right.
Full mark.
Let's see if it comes up as a full mark.
Okay, here we go.
Oprah's dead.
Oh my gosh, newsflash.
It says Oprah's dead.
That's horrible.
All right, here we go, Oprah.
There's a bunch of them here.
Oprah, it's owned by Harpo.
That's her production company.
Is that right?
Okay.
It's Oprah backwards.
Ray used to be in the entertainment industry.
Oprah owns a lot of land here on Maui.
She just, she has her own road.
Has her own road, okay.
Yeah, we have one road on this island
and Oprah has got the second one.
She's got her own road.
All right, so this right here is a logo.
It's a logo mark.
You can tell because when you go down to the marks here,
design, search code, signatures, illegible,
it tells you that this is a logo right here, design.
So, all right, so in this situation here,
she owns class 41 for entertainment services.
She owns her name.
That's her name.
Now, I bet you, here it is right here.
The name Oprah identified.
as a living individual whose consent is a record.
See, you actually have to file a letter of consent
with the United States Patent and Trademark Office.
And in fact, let's see if we can really geek out here.
Specimen drawing application, examiner's amendment.
Here's the app.
Here's the original application of Oprah.
Metal key chain, what?
Metal key chains, okay.
All right, let's see if we can find the disclaimer.
Signatory file.
Specimens.
No, it's not, it's not right here.
They must've filed it separate.
But basically there's a declaration that you have to sign,
otherwise they won't give it to you.
And the declaration says that you waive any rights
to your name and you give it to the corporation.
I don't see it though.
I was just trying to find it for you, Josiah,
so you know exactly what to do.
Gotcha.
But I don't see it.
Notice of publication registration.
A reminder.
I don't see that they published it.
Just kind of interesting.
You're supposed to publish everything with your application,
so I'm not really sure why it's not here.
I'll check one more thing for you real quick.
There's another Oprah.
That's the one I want.
So it doesn't matter if the name of your company
is your name, you still can't trademark it?
No, well, you can, like I could file for Nievus IP Law Group
and then, because I'm not filing for Peter Nievus,
I'm filing for Nievus IP Law Group,
but sometimes it goes through,
sometimes the examiner comes back and says,
well, that's your name.
You can't own your name unless you disclaim your name.
And that's what this one here for Oprah.
This is another one of her trademarks.
Like my SEO guy keeps trying to have me
just name the company or brand myself,
but I don't see any reason to trademark it really anyway.
Let's see.
All right, here's the original.
Wow, that's huge.
Why is it so big?
I don't know.
Let's just scroll down.
Applicant is the owner.
No, it's not here.
Sorry, buddy, but they don't have it readily available.
I was hoping I could show you a sample.
I mean, I have one at my law firm, but that's...
If you're in the portal,
you'll be able to see it then, right?
Because that's what I do.
I actually drop legal documents in the portal
to show people stuff.
Yeah.
Okay.
All right.
Well, I appreciate you taking a look
and I can always poke deeper and look deeper at that.
So all good.
Absolutely.
No, it's my pleasure.
Barry Murphy.
Peter, thanks.
Quick question.
Absolutely, brother, go ahead.
Go back to AI.
Yes.
The question, so if I've got a marketing person,
social media, doing basically outsourced,
doing all of this work for me,
putting copy together, image generation, et cetera,
I don't know what she's doing.
So do you think that it makes sense for me
to have some sort of an indemnification clause?
You got it.
You got it, man.
That she indemnifies and it's not mutual.
She indemnifies me 100%.
You got it.
That's literally the route I would go.
Any agreements that I have with any marketing groups
indemnification all across the board
because I don't know where they're grabbing the content.
And now they can have a provision in there
that would come back.
And this is the stuff that we're doing right now
is what we do in the protection portal.
Literally, we break down scenarios.
And so what they can do back,
if I were the marketing companies,
I would put in there that we're not liable for anything,
any images that you provide to us
or any content that you provide to us
that we use for marketing purposes.
But with regard to any new content that we utilize,
we'll provide you an indemnification provision
so that you would not be liable
for anything that we created on your behalf
that is not derived from what you've given us.
And I think that language, it's enforceable, it's powerful.
And in my opinion, it is required now, man,
because AI is being used for everything.
Kids are using it in school.
Like schools are trying to figure out
how to determine whether or not essays that are being written
and term papers were actually written by the kids.
I mean, this is...
And if that's the new generation,
that means they're gonna be using it in everything.
Yeah.
So yeah, so I think you're extremely smart.
That's the route I would go,
ask for a demonification provision.
If they won't give it to you.
Yeah, and if they won't give it to you,
I would just, I would respectfully just say to them,
look, I totally respect your work.
I want you to have freedom to do whatever you want.
I just have to be careful of liability.
Yeah.
And I think you'd be fine.
Thanks.
Absolutely, yeah.
All right, I'm gonna cover some subject matter here
because I wanna make sure we dig
into some subject matter here.
And one of the things I try to do when in VIP
is I try to make sure every single person
can ask at least one question.
And I know one thing that we've done,
we've had multiple people ask multiple questions,
which is very helpful,
but I wanna make sure I'm covering subject matter
as well here.
So I wanna talk about licensing for a minute.
All right, a number of you have your own content
that you're gonna license to others.
And some others of you are taking licenses from others.
Okay, so let me talk about licenses for a minute here.
Licenses, the beauty of a license
is you can construct it any way you want.
These are two parties that want to work together.
Either one party has a trademark,
like in Josiah's case,
let's say one party has a trademark
and the other person comes along and says,
I really like that name, I wanna use it.
Can I license it from you?
Now, there's certain restrictions to license agreements.
In the trademark world,
you have to maintain what's called,
now, this is really technical,
but I'm gonna just kind of let you know it
because you're gonna see it
if you ever try to license somebody's trademark.
You have to maintain the goodwill of the other company.
So what that means is if I'm selling sneakers
and the name is Nike,
and I license the name Nike to you
and the trademark is covering sneakers,
and you license it for me,
you can't take that name and now use it for jackets.
It needs to be used for sneakers.
And I, as the trademark owner,
I need to watch how you're using that trademark.
I need to see, are you using it in compliance
with the license terms that I've given you?
If you're not, I need to go out there and say,
hey, you're not using this properly.
You're not using it according to our license.
Now, a license agreement can be limited
in a lot of different ways.
You can have a license that's dependent
upon a specific geographical region.
What do I mean by that?
Coilette one day reaches out to me and says,
Peter, I like your content.
I wanna be able to use your content
and train people in my school, right?
Now I can say, okay, sure, Dr. Coilette.
What I'm going to do is I'm gonna give you a license
to my copyrighted work.
And so you can use it in this university only, right?
Now I could get even more restricted.
I could say, you can use it for the junior class
in college for this specific class only.
Like you can limit a license any way you want.
You can get as creative as you want, all right?
So just understand that a license is an open canvas.
You can create all sorts of amazing things
with licenses.
The intent of a license should be
to build a win-win scenario where both parties are winning.
The reason why I say that is because I'm a litigator, guys.
Like I've litigated in many, many different states.
And in fact, I've actually done litigation
in other countries, but I need local council for that.
I've litigated in Germany, India, China.
And so I'm kind of familiar with some of their systems.
But the point being that if you win everything
in a license agreement, like if everything is good for you,
I guarantee you the other party is going to hate you.
And they're gonna try to find ways
to get around your license agreement.
So what I'm saying to you is as an expert,
as somebody who's done this for 25 years,
someone who has battled Microsoft and Intel
and McDonald's and others in license agreements,
I'm telling you that you may think,
oh, I made all the money and I have all the rights.
And this other guy has got almost nothing.
By doing that, chances are very high
that other person's trying to find a way around your license.
Well, if you made it a little more
of an amicable situation,
they'd be satisfied with that license.
And you don't have to worry about them trying to bypass you
or get around your patent
or get around your copyright or your trademark.
They'll work well with you.
You'll get your payments on time.
The chances of you having to actually do
an inspection of their books decreases
because they have reasonable terms.
So don't always think to yourself.
I gotta build a cut throat license agreement
where I win in every way, shape and form,
which is phenomenal for me, yay,
because I'm telling you,
I've seen this so many times in defending organizations.
And what I found is that the other party of the license
is trying to find a way around it
and it ends up in litigation.
So just keep that in mind.
If in the negotiation, you think to yourself,
man, if I was in the other guy's shoe,
this would really suck.
Then maybe you need to think about it a little longer.
Let me explain one other thing to you.
If you're using lawyers
for negotiating your license agreements, please hear this.
Everybody, just please hear this.
This is really important, guys.
Sometimes, this doesn't happen all the time,
but sometimes attorneys will get so ingrained in the battle
that they forget what the client wants.
What I mean by that,
I'm gonna give you a specific example
to prove what I'm saying, and it involved Microsoft.
And I'm not saying this happens all the time.
What I'm saying is that attorneys,
especially who are negotiating licenses
and doing litigation can sometimes get so deep
and embedded into the battle
that they're not really fully,
I'm trying to say this in a nice way,
they're not fully thinking of every way
to benefit the client, okay?
And so I'll give you an example.
I got a call a few years ago from a client
who was negotiating a deal with Microsoft.
Microsoft wanted a certain amount per download of software.
Client was in this major battle.
They were in negotiations for six months, guys.
Do you have any idea how much money
they spent on their attorneys in this negotiation?
I mean, a lot of money, okay?
They had Chicago Legal Counsel who was dealing with it,
big firm, they were battling and battling and battling,
trying to come to terms with Microsoft,
spending tens of thousands of dollars, right,
into the $100,000, which is ridiculous, just ridiculous.
So I get a call from the, not the general counsel,
but somebody who works with the general counsel,
and she says, Peter, we need you on a meeting.
Would you please just join us in this meeting?
And I said, what's going on?
She says, we've spent, I think, no, it wasn't 100,000,
it was like 85,000.
I think they were up to an $85,000
in trying to negotiate a license with Microsoft.
I said, oh my gosh, like, what's going on?
Like, are you guys infringing or what?
She says, no, no, we're not infringing,
but we need them because they own the technology.
They have the patents on it.
We need them.
Aw, Josiah's got a cat, that's awesome.
I like Josiah more now, that's awesome.
So, so she calls me up and she says,
can you just sit in on the meeting
and see if you can take care of this?
Cause we've been at this for six months.
We spent like 80 something thousand dollars on this.
We need this deal to go through.
I said, yeah, sure, no problem.
So I said, but as a condition,
you can't have your other,
you can't have your Chicago legal counsel on the call
because we'll end up in a battle
and you can't look bad against the other party.
It has to be clean.
So we get on a call.
The other party gets on the line to Chicago.
I'm not the Chicago attorney.
Microsoft is using New York council.
I'm from Brooklyn, so I don't mind that.
But opposing counsel is cursing.
Like he starts out cursing.
I can't believe we're MFing on this effing call again.
We've been effing dealing with this for,
you know, for six effing months.
Like there's no effing reason why we can't,
I'm like, oh my gosh, like this guy is,
he's the real deal.
So he's nonstop.
He's saying everything that's wrong with the negotiations
about using a sailor's language.
And so he goes on a rant for about three minutes nonstop.
I didn't say a word, right?
And this wasn't with Zoom.
This wasn't Google Zoom.
This was a phone call, conference call.
So I'm sitting back.
I let him talk.
Then finally, I just,
there was like a split second that he paused.
So I said, are you finished?
And everybody on the line started laughing.
Like it just broke the ice
because he was just bashing us nonstop.
So I said, are you finished?
And everybody started laughing and he started chuckling.
And he says, you're new to this agreement, aren't you?
I said, yeah, it doesn't matter.
I said, let me ask you a question.
What does your client want?
Guys, I'm not making this up.
There was dead silence on the other side of the line.
Dead silence.
He didn't know.
I mean, you have to keep this in mind.
If you're negotiating licenses,
if you have an attorney who's representing you,
make sure you're making clear what you want
out of everything.
It's not just a battle to win.
It's what does the client want?
So he really didn't know.
There was a long, just weird pause for 25 seconds,
30 seconds.
I said, hello?
He says, yeah, yeah.
Hold on a second.
And he puts us on pause for like five minutes.
And I'm like talking to Robin.
I said, Robin, is the line still open?
She's like, no, they're still there.
They're talking.
I said, okay.
So he comes back on about five minutes later.
I'm not making this up, guys.
He says, we want 25 cents per download.
I turned to Robin.
I said, 25 cents?
You guys have been arguing for 25 cents per download?
Are you serious?
She says, I guess.
And I said, well, 25 cents is reasonable to me.
Are you okay with that?
She says, yeah.
I said, done.
The other side says, what?
I said, done.
We're done.
You said you wanted 25 cents.
We're done.
Negotiations are over.
Yes, we will give you 25 cents.
Can we move on to other things?
And that was it.
So I gave you that example for this one reason.
You need to stay engaged with your attorneys
and understand sometimes they can get into this battle.
And so you wanna make sure
that they're representing your big interest.
And sometimes in the heat of the battle,
in litigation or in negotiations,
they kind of lose track.
They just kind of go,
well, hold it, my legal position's better than yours.
I don't care what your legal position is.
There's a client who wants something.
I don't care if you win or lose.
Will the client get what you want?
That's what's important.
And you gotta make sure
that's what your attorneys are representing you on.
Licensing, that's really important.
So in a license agreement,
you can ask for dollar amounts upfront.
You can ask for royalties long-term.
You can ask for just,
you can do practically anything you want in a license.
It's an open canvas.
So I just wanted to share that with you
because some of you have something that's very important
that you want to share with others.
And a license agreement might be the way to go.
A license also will allow you to enter into a market
where you couldn't enter before by yourself.
You needed somebody else's IP to let you enter a market.
So a license agreement can do that for you as well.
But like Barry mentioned to you guys earlier,
an indemnification agreement
can be one of the most vital provisions
in a license agreement.
It's incredibly important to understand what that is.
What an indemnification agreement is,
is that it actually, what it does,
is it shows if let's say party A
is taking a license to the name Nike,
and they're going to create shoes.
They're gonna use the name Nike on shoes.
And Nike says, you know what?
We're okay with that.
We're not really into like sneakers for little kids
that are three and four years old.
We're just into hiring three and four years old
to make our sneakers.
No, I'm just kidding.
So they're just, did I really just say that?
Sorry.
So it's just, we're not into that sneaker line, right?
We like to, yeah, we have other reasons for it.
So they say, all right, ABC company,
we're going to allow you to license from us.
But we don't wanna be potentially liable
for any sneakers that hurt the shoes of toddlers
or hurt the feet of toddlers.
So we want an indemnification provision
that says any product that you place the name,
our licensed trademark on,
we're not liable for any of those products, any of them.
So we want you to indemnify us from any cause of action
associated with any product that you make
that has our name on it.
Otherwise we're not gonna license to you.
So what indemnification means is that
the trademark owner is saying to the other person
who's using the name, you're going to indemnify me,
which means if I get sued,
if I get sued for a product that has that name on it,
you are going to pay my attorney's fees.
You're gonna pay any damages.
You're gonna pay any rendered decision.
You're gonna pay for it all.
That's what indemnification means, okay?
It means somebody else is gonna pay the bill
if there's a liability.
Does that make sense?
Okay, good.
That's what an indemnification provision.
is. Very important to understand that, right? And that's what a license is. Now, there's one more
thing I'm going to mention on a license. For a license agreement, you can also, when you're
starting out and you don't have any major legal rights, you can create what's called a STEP
license. What a STEP license is, is that you get certain things now, and when something happens,
you get more or you get less. So, STEP means that it changes, the terms of the license
change based on something. That something can be you make X amount of money on the product,
it could be so many units of the product is sold, whatever it is. As a real concrete example,
let's say you take a license and you give it to somebody and you say, look, I want 4% of all the
sales. They say, okay, sure. And then you tell them, well, if you have over 2000 units that are
sold, then it's going to go from 4% to 3%. That's a STEP. That means it went from 4% to 3% when
1000 units were sold. That's a STEP. So, that's called a STEP license. So, don't always, I'm
telling you this because you shouldn't always feel that just because you're starting out,
you can't license your technology or you can't license your trademarks or your copyrights or
your patents, you may be able to, you may just have to have less favorable terms now
and get better terms later when you become more successful. That's called a STEP license. Just
tell your attorney, hey, what's a STEP license? How do I use it? Okay. Oh, somebody just posted
indemnification. Larissa, you just posted the definition. That's pretty cool.
I was just going off of what you said. Oh, that's pretty cool. Nice. Yeah.
That's really good. All right. And for how many of you guys have funnels just by a show of hand,
funnels or websites? All right. Now, a number of you. You're going to want to know what terms and
conditions are. You're going to want to know that's one of the most important things. On my
own funnel, you'll see terms and conditions. Those people that are in my network, I allow them
to use my own terms and conditions so they don't have to pay a lawyer to actually create it. If
other people copy it, I tell them it's copyright infringement so they can't use it. But terms and
conditions are really important. And there's some other policies that are really important for you.
You just don't want to make mistakes there because you can run into big liability issues.
All right. Let me go to Dr. Coilette. I think she has a question here.
So let me see what your question is. Although, pin in that for just a second.
Well, you can go back. Josiah just dropped something. I don't know if you want to address.
Put a pin in it. No, what do I do?
Read Josiah's comment. He said, I had ChatGTP write my terms and conditions.
I'm just falling over over here.
I think Josiah had his cat write the terms and conditions.
Oh, he's joking. Josiah got jokes? Is that it?
Josiah got jokes. What's up, bro? It's all good.
It's all good. Yeah, so websites and
funnels. Guys, make sure you understand your terms and conditions and your privacy policy.
You guys better learn that stuff. Privacy policy is a big deal. If you look at my funnel,
there's a big terms and conditions agreement that everybody has to agree to. And separate from that,
long privacy policy. Talks about it as well. I actually have it so that if people are
doing lives or whatever, I can use the content. I make sure of that. Now, obviously, if somebody's
talking about their situation, I don't go disclosing people's situations. But if somebody
gives a really good review, those reviews are invaluable because it helps other people to
understand how the material helps them. And so it helps to guide people to get assistance.
Because I don't know if you guys remember this, but like I said, 90% of startups fail, guys.
90%. Look next to you. There's 10 people. Nine of them will fail.
That's a big deal. That's a really big deal. And when COVID came out, there was a 75% increase
in a number of companies that were created. It went from 200 and I think it was like 250
something thousand to like 400 and something thousand new companies that were created in a month.
in the United States, but you know what didn't change?
It's still 90% failure rate.
That number did not change.
So that means now there's more people in the room,
but still 10 people that are closer to you.
I don't even want to say it out loud,
but that's what the numbers are.
So we're trying to change that.
Dr. Coylette.
Thank you.
So I was creating, well, I have created a number of NFTs
and I went on various different sites
to help me generate the images for it.
And most of them, even if you generated it on their site,
they would still own your content.
So I read all of that until I got to MidJourney
and MidJourney allows you to own your content.
My question is because I'm putting in all of the information
for the creation of the image that I'm creating,
I'm telling it exactly what I want it to create
and doing the images.
You had said yesterday that we could submit multiple images
for copyright.
So if I own the image,
I put in all the information to create the image.
I'm not using somebody's face or whatever.
I'm telling it what to create.
Am I allowed to take those images
and submit them for copyright?
And I know it's not legal advice,
but I'm just trying to get-
Yeah, it's a good question.
And this is where the courts are examining right now.
And this is something that's changing like real time.
I mean, in general, anything created by a computer,
in general, a party can't have a copyright to it
because it's not an individual who created it.
Like that's just plain like copyrights 101.
There's a requirement of a creation.
And that creation, remember,
I don't know if I mentioned this to you guys.
There was a, this is an actual court case,
a real court case.
You can look this up.
It was really, really famous.
This person had a camera and a monkey stole it.
Like a monkey had the camera, right?
And the monkey took a picture of itself.
I'm not making this up.
I know people right now,
people right now, like Peter's always got jokes.
Like, let me, I'm going to prove this to you.
Monkey takes picture of itself.
And it's a good picture too.
Like this monkey, this monkey went to film school.
And-
Peter, we believe you.
It's so true.
You're good.
This is so crazy.
There we go.
But we do fun things in the portal.
Like we know the original patent on toilet paper.
It really does come over towards you.
That is the correct-
Oh gosh.
We don't even want to go there.
All right.
This is the picture.
Here it is, images.
I've never seen this.
I've heard you tell this story.
This is real.
That is, that's the picture right there.
This is the actual picture of the monkey selfie, right?
That's the actual picture.
Now, I don't know how that, man, that monkey's good.
Like that, that's, that's a good picture.
So the whole point of this is this was done
and this person who owns the camera
and I believe it was in the United Kingdom.
They took the picture and then they, and the, well
the monkey took the picture and they, and it became famous.
Like, you know, like millions upon millions of views
and everybody's excited and it goes viral.
And so the person who owned the camera said,
well, that's my, it's my camera.
So therefore it's my copyright.
So I want everybody to send me royalties
and I want to like make tons of money on this.
The court said, yeah, nope, nope.
So then somebody else became very clever.
Somebody says, well, I represent the monkey.
The monkey should have certain legal rights.
Now look, I've been a lawyer for a long time
and I have represented many monkeys
but I don't mean these kinds of monkeys.
I've represented like many monkeys though.
I will tell you that.
Fortunately, none of the recent ones, I've fired them.
So in any case, they brought that case.
They're like, the monkey should have certain legal rights.
No, that's not good either.
It needs to be a human being.
So with that being the case, with these
these sites that are creating this content,
it's arguably, arguably there's no copyright associated
with what's created because it's the creator is the software.
And so technically the one who would
who would be argued to be the creator
would be the software owner.
But you can't do that on the copyright law either.
So the big question is, how do you get around all this?
That's a big question.
And if you want the answer to that,
you're going to have to sign up next month.
Because I actually have the solution.
Oh, I am.
I was like, drop the link.
I'm there.
Seriously.
I know.
Ray knows.
Ray's trying to put together the whole site and everything.
She knows this is a hot topic.
But I will be breaking that down in detail next month.
So that's part of the draw.
The fact, though, that Midjourney said,
the content is mine.
I can still use it, right?
I mean, I understand the copyright.
Well, if somebody has a license agreement
and says you can use something, then you probably can use it.
The question is, does an entity, is it true
that they only use your content?
Is that true?
You better be sure of that.
Because if they're grabbing somebody else's content
and combining it with your content,
you could run into a copyright infringement issue.
That's why you've got to figure it out.
How do I know that to be true?
I mean, I'm telling it every detail that I wanted to.
Well, is it Mona Lisa with the Michael Jackson glove?
Or is it Mona Lisa turning into, like, she was?
No, it's none of that.
You know what I'm saying?
Yeah, yeah.
I'm not trying to get a derivative off of something
else.
I'm trying to create originals, so.
Right, right.
So let's say you created your own work.
And your own work was Mona Lisa.
Let's just go with that.
And when you entered in Mona Lisa,
Mona Lisa came out with a mustache.
If Mona Lisa comes out with a mustache,
that's arguably a derivative work.
It's the exact same thing.
All that got added was a mustache.
And there's no legal rights to a mustache.
So that, I would argue, is a derivative work.
But still, I mean, I could use it, right?
Because I own the original work.
But the question is, can I file copyright on it?
You know, that's the big question.
And that's what we're covering next month.
We're covering, what do you truly own?
What do you need to worry about?
What do you have to do if you don't own it
so that you can own it?
That's the sequence people need to figure out.
If it is the case that you can't own it, great.
What do I need to do to make it so I can own it?
And there are certain things you can do to do that.
Now, there are new sites that are coming out
that we're going to go into in detail next month.
And some of those sites are saying
that they're only using licensed pictures
and they're only using open source pictures.
Man, they better be, it better be right.
They better be right.
Because if they're wrong, you can run into problems.
But separate from that, the question is,
if it's rendering results off of things that were entered
and those are open source and licensed,
what exactly can you do with what's rendered?
You got to read that license agreement now.
What does the license agreement say?
You can and can't do, right?
So like, is Jill here?
Jill knows this stuff like the back of her hands.
Jill, are you here?
I'm here.
I was just looking for her too, actually.
I see her.
It says team.
Well, yeah, she's here.
She's here.
What?
She might be in the middle of something.
So I know she was trying to stay here during this.
She's got her cute little beanie on.
She does.
She's pulling up, she's doing a Josiah right now.
Just stay there.
So in any case, Jill knows a lot about this field.
Like she's been digging into this,
watching nonstop videos, looking at content on my behalf.
And so she's been keeping me up to speed
on like the latest things.
And literally, Adobe just released
the beta version of Firefly,
which talks about providing open source material
and licensed material.
Big, big, big deal.
Big deal.
Sounds like I need to have a copy of everything
that MidJourney has in its terms and conditions that I'm-
I would look at that stuff.
Because that's what I really was looking at.
Since some of them were like, you know,
you can create media, but we still own it.
And I'm like, that doesn't do me any good.
So.
Yeah.
And then, yes.
And be there next month.
You'll see.
Because the reason why I'm asking for that is,
I'm expecting, honestly,
there should be thousands of people there next month,
to tell you the truth.
Because this is such a hot issue.
It is.
But the big thing about this is,
what if you're adding a lot of the content yourself?
Like, what if 90% of what's being rendered,
you actually entered?
That's the big question.
That's what people should be asking.
People should be asking, like,
where's the weighing test?
I entered in five things.
I got a-
I entered 10 things, I got a result.
I entered 100 things and 110 things
are coming out as a result.
Does that mean I had a majority contribution
and therefore what's rendered should be considered
derivative work or not?
I mean, that's really where the test is.
As people get to be more and more creative.
And then the other thing is,
what if you're entering your content
or you're entering your videos
or you're entering all this other stuff, right?
What happens to your content?
People aren't asking these questions.
They're just adding stuff in.
We're gonna cover all that next month in a lot of detail.
So just make sure you're there next month.
I'm gonna take one more question
from somebody who has not asked a question
and that's Linda.
Linda, how are you?
Let's see if I can, you have to unmute my friend.
Okay, mine is probably more of a basic question.
If I'm planning to write a book or also do a paid course
and I want to cite somebody else's text
like they've written a book
and I wanted to say, oh, someone so says this
and then quoted chapters, is that infringement?
How much can I use of their content?
That's a great question.
We're actually, tomorrow when we begin
and we're gonna be talking about fair use, all right?
That's something that we're gonna talk about in some detail
because a lot of people are just like,
what can I use?
What can't I use?
So what can I quote?
What can't I quote?
I can tell you that if you're creating your own book
and you are making money off of your own book
and you're grabbing quotes from other people
to bring up the value of your own book,
even though you're giving them credit
by saying this is their quote, you can run into issues
but there is some allowance of what you're allowed to do.
And so I'm gonna cover that tomorrow.
It's a big topic.
It's not a simple topic.
It's not like, you know,
I was in the Protect Your Idea Challenge
and Peter said, blah, blah, blah, blah, blah, blah, blah,
and you throw that in your book.
Now people buy the book, right?
And so, because the quote's there.
And so there's a balance of what's allowed
and what's not allowed.
What's educational, what's actually...
See, this doctrine of fair use,
to actually use the doctrine of fair use,
you must already be in copyright infringement land.
All right?
So that means you're already in a negative situation.
Now you're trying to find an exception
to the negative situation so you don't get in trouble.
All right?
So it's kind of like, you're a kid,
you already stole the cookie.
Now you're trying to come out with an excuse
as to why you stole the cookie.
And so you're like, well, daddy hasn't cooked
the last three days.
I need to eat something, mommy.
And all that was available was the cookie.
And now mommy's like, okay, fine, you're fine.
All right, no problem.
You know, but it means you already did something wrong.
Now we're just trying to make sure
you don't get in trouble.
So we'll cover that tomorrow in detail
because that, it's a tricky topic.
I'm always hesitant to cover it
because it can be very confusing.
A lawyer should be involved, but there's certain areas.
And in fact, even when I talk about it,
I'm gonna drop an article
so people can learn more about it.
And you'll see that the lawyer who even writes it,
who's been doing this their entire life,
starts out by saying,
I don't really know the answer to this.
Like literally, it's like, it's up to the court.
Now there's certain things that are like,
you know, newsworthy event.
You know, plane crashes, God forbid.
It crashed two towns down.
The news just comes out.
You grab the quote, you put it out here and say,
such and such, you know, newspaper, just drop this.
And it's educational purposes.
You're not making money off of it.
You're just teaching a class.
It just happened.
You need people to know.
That arguably falls in the fair use, right?
And that's like one of the rarest situations
for where it can be used.
But I don't know, that event happened six months ago,
and now you wanna grab a clip from a magazine
and enter it into your course
because you think it increases the value of your course.
That might be copyright infringement.
Same situation, but now there's a time variance
and there's no,
you're trying to bring something hot off the press.
It's, there's certain factors that you look at
and I'll list the factors tomorrow.
Good, thank you.
You're welcome.
All right, Larissa, I am going to close right now.
Tomorrow we can have our last day of kind of interaction.
What's your what's your question, Larissa?
I thought it might be an easy one. And the person asking is
not gonna be present tomorrow. Okay, good. All right. It's Mr.
Keith. He said, you know, he's writing musical jingles. And
what's the best way to go about licensing them in that
situation? Should you know, copywriting, licensing, you're
covering cop licensing earlier? Yeah, Keith, Keith, unmute
yourself. Talk, brother. Yeah, I'm unmuted. Can you hear me?
Yeah, I got you, man. All right. So let's, um, let's pin them.
There we go. We got them. Awesome. Love your lighting,
bro. That's awesome. All right. So at least I could do with this
bedroom. Anyway.
So I use Apple logic. And so I called them specifically tech
support. And I asked him, I said, Hey, what part of these
sounds in these settings? Can I are licensable? Can I use for my
stuff? And they said, Well, you can use anything as long as you
put make a compilation out of it. So I said, cool. They said,
you just can't sell a sound by itself as your sound. Which is
fine with me, because I put together jingles and different
loops and stuff like that. So how can with just one? And I
assume that would be copyright, correct? Yeah, then I would turn
around and license those out.
Yeah. So you're are you actually creating a compilation or just a
soundbite? You are doing compilations?
And podcasts and all sorts of stuff like that.
Yeah. So let's say it's a song. Let's use a simple example.
It's a song, right? There's, or let's say, like, you know,
William Augusto is. Mm. William Augusto creates, like soaking
music, right? Some of the best soaking music in the world,
like, oh, my gosh, just wreck you. There's really good stuff
brings like immediate peace, just really good stuff, right?
So it's a musical composition, but there's no words. Right. So
if you've got either a song or you've got a musical, musical
composition, if that's the case, and I want to, I can follow
copyright on it, I can license it, I can put it in a lot of
different environments, right. But there are certain groups
that can do the work for me. Which I don't know if you're
aware of, like BMI and some of the others, you can actually
work through them, and they will monitor the monetize, they'll do
all that work for you. So if it's a shorter snippet, you may
be able to actually have certain rights to that, like in the in
the song. I always I always forget, I often forget the name
of it. What is it? I'm going to say one line, and everybody's
going to know the name of it. Mama. What is that song?
Rhapsody, right? You say that one word with a certain tone.
Everybody knows what it is immediately. Yeah, you don't
need to say anything else. So the question is, can you file
for just that? You file copyright for just that? I don't
know. I don't honestly know. I don't know if there's a
requirement for so for the sequence to be so long. I don't
know.
Well, I think it's like five or seven seconds up to
five or seven seconds. Okay. So there's, there are certain
songs that have like a bridge that is really short, and
everybody recognizes it immediately when they hear it.
You know, and so you could file copyright for that portion. And
then nobody else could use that portion. I mean, that's
definitely a possibility. I mean, the other part is, I mean,
think of it this way, you want to talk, you create a 10 second
video that's protectable under copyright law. So why would
there be some kind of time limit? You know, I mean, who's
to say that three seconds of a video is more is less valuable
than 10 seconds of a video? You know, if that and then that clip
in Eagle comes down and grabs, you know, a baby, which is a
video that's actually was actually manufactured. But
anyways, that happens, there's like a three second clip. And
they have legal rights to it. So I don't think the time duration
is that big of an issue. Again, that's not legal advice. I'm
just saying, if it's something that's worth protecting. Yeah,
exactly. If it's something worth protecting. 65 bucks, and you
own it. You know, I'm not sure exactly how that works, though.
If now you start making that available on Apple, or in other
in other platforms, I'm not
but I could batch throw in the loops, right? Say again. So how
many how many loops could I are creations? How many
compositions could I do for $65? Do you think? Is there a time
limit?
or how does that work?
Not really, yeah, not that I'm aware of.
I would check out, remember the link I gave you
for the copyright site?
Yes.
Yeah, there's videos that actually break down compilations
and break down multiple works.
I would watch those.
Okay.
And just see if you could figure that out there.
And then if you're in the portal,
we'll dig into it more there,
but it's pretty detailed.
But I would start out by watching the videos,
see what you find out.
All right.
Thanks for taking time out.
You got it, brother.
All right.
And with that, it is 9.40.
I'm gonna let all of you go.
Tomorrow's the last day.
Guys, I hope you join us with the audit
and the protection portal.
Would love to have you there.
If you have any questions, please feel free to DM me.
I know a number of you have already reached out
and said you're interested.
If you have any questions, whatever the situation is,
if it's from the finance side
or if it's from the implementation side,
let me know.
I'd much rather kind of talk with you
and figure out if this is right for you now
than two months down the road when it costs more money.
So it's better for you
to actually ask your questions at this point.
And with that, bless you guys.
Have an incredible night.
I'll leave you with Larissa, who's right there.
And I will catch you guys tomorrow at seven o'clock.
Is this all helping you guys?
Like, are you learning from this?
Good, I'm glad.
I'm really glad that I'm seeing that.
So I'll let you guys go
and I'll catch up with you guys tomorrow,
seven o'clock for our last day.
All right, take care.
Thank you so much, Peter, VIPs.
We love you.
This wouldn't be what it is
without your avid participation.
And you have all been fantastic, fantastic, fantastic.
Don't hold back.
Sometimes you guys are DMing me or Ray.
Put that hand up, put that hand up.
That's what VIP is for.
And this really is a chase.
This is what we do with a protection portal.
So if you're like, is it really like this?
Like it is, it really is.
I'm a member there, of course, Ray's there.
Except for it's a little early in the morning
because she's in Hawaii, you know,
and he does it at 12 Eastern.
But she wakes up, God bless her.
She's got a kid and we love her.
She's amazing.
So any questions?
Ray's gonna unmute.
Not in depth, but anything easy.
Like we want you to examine the portal.
Somebody, are you having issues
with getting your VIP replays?
If you might've seen there.
Yeah, that's what I was just gonna say too.
I just dropped the links above for day one, two, and three.
And then today's day four will go out tomorrow morning.
So you guys should be able to get them in an email.
If for some reason you're not getting the emails,
send me a DM on Facebook and I'll go look into why.
But sometimes if you haven't whitelisted us
and added us to your contacts,
it could end up in some random abyss
in the email provider folders anywhere.
So just be sure that we are in your contacts as well.
I'll drop our email addresses here to add.
But on day five, you're gonna get a group of links.
You're gonna get day five challenge links,
all day one through five.
And then you're gonna get day one through five
of the VIP links as well.
So you'll get all 10 links for the replays.
Yep.
So hit the save chat button.
If you can't like right now, copy and paste those links.
And Brenda, like you came in on Wednesday.
So obviously you didn't get the emails
from Monday and Tuesday.
That's why we do this all again.
And should you take the audit
and join the protection portal,
then you'll also get extended 12 month access
to everything you've experienced here this week as well.
Trust me, you made it.
It's great.
We've been with Peter for a while
and every single challenge we're still learning.
It's so awesome to be a part of, but.
Yeah.
And let me add on like, this is real stuff.
Many people have made back their investments in affiliates.
That he's very generous with the affiliate
that you can invite your friends into the challenge,
the VIP, if they need the audit.
And you guys, only people who've been through the challenge
can get into the protection portal.
You've paid a price.
You've done the work.
You've been here.
And even team replay, if you're hearing this,
if it doesn't get cut out, I don't know.
No.
I love to hear this because.
Yes.
You can keep it.
Definitely.
And Peter actually gives you access.
You get your own link to share with your network of people.
You know, when you want to do that with honor.
He even gives.
to like, he gives us little things to put on social media.
So you don't have to write the letter.
You don't have to write the DM, the text, the phone call.
You just gotta work through that.
And he even does affiliate training.
So once you get in, you're gonna be like,
wow, I didn't think I would be so interested in the law
and my IP protection,
but you probably know other people just like you
that you're thinking,
I've already had one of you call me and say,
I need to get my fill in the blank into this right now.
So here's your chance with that
is when you sign up for the audit.
So look at the offer.
We got that link handy one more time.
And you guys are seeing it.
You might've gotten a text message.
It I'm sure to go in the email.
Whoa, I'm gonna fall out of my roller skates.
Yeah, I'm okay, I'm okay.
Just to add on to what Larissa is saying guys,
we've actually had other members
who were in the protection portal.
And I'm telling you,
this is a group of powerhouse entrepreneurs
who are just starting out to everywhere.
Like there's a lot of rookie business owners there
and then there's seasoned ones as well.
And then there's like ones that are at like
Peter's type of level, top level experience.
And the combination of the community that we have
is it is, there's just not enough words
to explain how incredible it is
because they all bring their experience
or scenarios and their topics of discussion.
And there's things that you may not have even considered
asking Peter yet,
cause you don't know what you don't know.
And so when these things get brought up
and then you hear him go in depth in it,
it's like, it's amazing.
And then you have everyone supporting each other.
So there's a lot of people who are in the same field.
So they've done the work
and they've also got longer coaching from Peter.
So they're able to provide a lot of
really great networking and connecting.
And we already have people in our foundations and IP
where we have found really harmonious collaborations
in their projects.
And we connected them.
We said, hey, we think both of you guys could benefit
off of a partnership together.
It's up to you what you do with it.
You probably want to proceed with an NDA
before you go into details,
but we think that there could be something there.
So additional businesses are being created as well.
On top of, we've had people say that
even the community by itself in the protection portal
was far well worth joining
because of what it's done for their business.
And these people are so focused on success
that they're making that move
that every person who is successful has chosen to walk
because anyone who you see that like Pedro,
he's an eight figure entrepreneur.
He understands the importance of IP.
He's got Peter so closely connected to him
and they're such wonderful friends
and they help each other.
And it's an amazing relationship, but he's smart.
And every other entrepreneur, Peter won't boast about this
but he worked with other people like Grant Cardone,
same thing.
They said they wear their IP like a trophy ring.
They know how important and significant
intellectual property is to a full foundation for success.
And every business startup should have this
as a pillar to their launch.
And most unfortunately don't know.
And that's our goal is to make this common knowledge.
So that's what we're working towards.
It's gonna take some time
because most people don't even know how important it is
and how much they can protect themselves
and even monetize it later.
So same thing with the other members have also come to
and said that they've gone to their attorneys
once they've prepped everything with Peter.
And they said, their attorney came back and said,
I've never had a client more prepared
than you did when you showed up here.
And they were impressed.
And so it ended up making their whole process
smooth and easy.
So it works.
It really, really works.
So, and we want you guys to succeed.
So it's just some food for thought.