WEBVTT 1 00:00:00.000 --> 00:00:11.800 For me, personally, I would want to sign it with you because you are a man of God and 2 00:00:11.800 --> 00:00:14.960 it does matter to me who does things for me. 3 00:00:14.960 --> 00:00:17.280 Okay, so I just want to say that. 4 00:00:17.280 --> 00:00:19.140 Thank you. 5 00:00:19.140 --> 00:00:20.140 Thank you so much. 6 00:00:20.140 --> 00:00:22.760 I really appreciate that. 7 00:00:22.760 --> 00:00:23.760 I really appreciate that. 8 00:00:23.760 --> 00:00:24.760 Thank you. 9 00:00:24.760 --> 00:00:29.240 No, I mean, I genuinely want to see you guys succeed because honestly, I could just sit 10 00:00:29.240 --> 00:00:31.520 back and just build 600 bucks an hour. 11 00:00:31.520 --> 00:00:34.480 Really, I mean, you know, enjoy the weekends. 12 00:00:34.480 --> 00:00:39.320 And it's like, I'm really at a point where, you know, when you've been, you've been very 13 00:00:39.320 --> 00:00:44.000 blessed to be doing a certain thing and you've had a good amount of success. 14 00:00:44.000 --> 00:00:48.000 It's like, I've always tried to do stuff in the community and I created the diversity, 15 00:00:48.000 --> 00:00:54.020 equity, inclusion scholarship fund at UNH School of Law, and other things like that. 16 00:00:54.020 --> 00:00:58.520 But as I thought about it more, I said, what I really love is this, like, this is what 17 00:00:58.520 --> 00:00:59.520 I love. 18 00:00:59.520 --> 00:01:04.080 I love training people so that they become successful, so they apply it, so they can 19 00:01:04.080 --> 00:01:05.480 share it with others. 20 00:01:05.480 --> 00:01:08.240 Like, you know, you're, you're grabbing certain knowledge. 21 00:01:08.240 --> 00:01:10.400 Now each of you has a network. 22 00:01:10.400 --> 00:01:14.280 You know, other people, if you're a coach or business coach, when somebody says, Hey, 23 00:01:14.280 --> 00:01:19.160 I'm going to this trade show, you can literally say, Hey, make sure you don't know how to 24 00:01:19.160 --> 00:01:21.600 find anything for sale because you might violate a statutory bar. 25 00:01:21.600 --> 00:01:22.600 And they go, what? 26 00:01:22.600 --> 00:01:27.800 Now, all of a sudden, like, these are things that you can guide them on, you know, oh, 27 00:01:27.800 --> 00:01:30.440 they're using a Circle R. Did you actually get a federal registration? 28 00:01:30.440 --> 00:01:32.960 They say, what's that? 29 00:01:32.960 --> 00:01:36.280 Get that Circle R off of your product now, make it a TM. 30 00:01:36.280 --> 00:01:39.660 Like, those are the kind of things that I love hearing. 31 00:01:39.660 --> 00:01:44.640 And in our community, in that, in the protection portal, that's what people are doing all 32 00:01:44.640 --> 00:01:45.640 day long. 33 00:01:45.640 --> 00:01:49.000 Like, literally, they're posting things that they're doing in their business, they're helping 34 00:01:49.000 --> 00:01:50.280 each other. 35 00:01:50.280 --> 00:01:51.280 It's so wonderful. 36 00:01:51.280 --> 00:01:52.280 It's so engaging. 37 00:01:52.280 --> 00:01:55.280 Josiah, how are you, man? 38 00:01:55.760 --> 00:01:57.760 He's not a generated image anymore. 39 00:01:57.760 --> 00:01:58.760 No, he's, he's not. 40 00:01:58.760 --> 00:01:59.760 He's not. 41 00:01:59.760 --> 00:02:03.360 He's like, it's the real, he's just as good looking. 42 00:02:03.360 --> 00:02:06.680 I mean, come on. 43 00:02:06.680 --> 00:02:07.680 In the flesh. 44 00:02:07.680 --> 00:02:09.759 I'm leaving that alone. 45 00:02:09.759 --> 00:02:13.520 I'm just preemptively raising my hand here because I've got burning questions. 46 00:02:13.520 --> 00:02:14.520 Awesome. 47 00:02:14.520 --> 00:02:15.520 That's awesome. 48 00:02:15.520 --> 00:02:17.840 All right, well, let's let's start jumping in. 49 00:02:17.840 --> 00:02:20.240 I'm done with my sandwich. 50 00:02:20.240 --> 00:02:23.360 I grabbed something and let's see when I'm done with my shirt. 51 00:02:23.440 --> 00:02:24.440 There's no me. 52 00:02:24.440 --> 00:02:25.440 Oh, awesome. 53 00:02:25.440 --> 00:02:26.440 Awesome. 54 00:02:26.440 --> 00:02:27.440 All right. 55 00:02:27.440 --> 00:02:28.440 Well, Josiah, you are up, brother. 56 00:02:28.440 --> 00:02:29.440 Go right ahead. 57 00:02:29.440 --> 00:02:30.440 Awesome. 58 00:02:30.440 --> 00:02:31.440 Okay. 59 00:02:31.440 --> 00:02:35.560 So I did a bunch of homework here. 60 00:02:35.560 --> 00:02:40.640 I have several different projects that I'm working on and a lot of a lot of IP more than 61 00:02:40.640 --> 00:02:44.000 I even realized after taking this class. 62 00:02:44.000 --> 00:02:49.120 And I went through and I searched a lot and shockingly, most of them completely clear, 63 00:02:49.120 --> 00:02:53.080 which got me really excited and also lit a fire to make sure I go ahead and protect 64 00:02:53.080 --> 00:02:54.080 them staff. 65 00:02:54.080 --> 00:02:55.080 Yeah. 66 00:02:55.080 --> 00:02:56.080 Wow. 67 00:02:56.080 --> 00:02:57.080 That's awesome. 68 00:02:57.080 --> 00:03:02.460 There is one though, and it's one that I've been using for about five years now. 69 00:03:02.460 --> 00:03:13.400 And I found that there is another trademark filed for it and it is a preschool in California. 70 00:03:13.400 --> 00:03:18.980 And I mentioned that because I'm, I'm using the same name, but I'm using it for, I guess 71 00:03:19.840 --> 00:03:23.660 what would be called a different class, meaning that, um, you know, the vein in which I'm 72 00:03:23.660 --> 00:03:29.820 using it, like it would clearly be a different segment, but still under education. 73 00:03:29.820 --> 00:03:34.180 And that's really where my question comes in, like, you know, so my, my question for 74 00:03:34.180 --> 00:03:39.500 you is, um, and you had spoken a little bit to this, but my question basically is, is 75 00:03:39.500 --> 00:03:46.020 if I change the name slightly to, to make it where it distinguishes the class further, 76 00:03:46.340 --> 00:03:49.820 um, do you think that that would be enough for me to go ahead and file a trademark on 77 00:03:49.820 --> 00:03:50.820 it? 78 00:03:50.820 --> 00:03:53.420 Or, or do you think that maybe, uh, this is more complex? 79 00:03:53.420 --> 00:03:54.420 Yeah. 80 00:03:54.420 --> 00:03:55.420 Yeah. 81 00:03:55.420 --> 00:03:56.420 It's a, it's an excellent question. 82 00:03:56.420 --> 00:03:58.940 And I bet you many people have a similar question. 83 00:03:58.940 --> 00:04:05.300 Um, you know, what I was going to do is as we're talking, pull up, literally pull up 84 00:04:05.300 --> 00:04:16.180 the, the nine questions for likelihood of confusion, how you actually determine likelihood 85 00:04:16.180 --> 00:04:21.899 of confusion, and then go through the exercise live with you so that everybody can see what 86 00:04:21.899 --> 00:04:22.900 it is. 87 00:04:22.900 --> 00:04:23.900 Do you have that? 88 00:04:23.900 --> 00:04:24.900 Yeah. 89 00:04:24.900 --> 00:04:25.900 Let me grab the link for you. 90 00:04:25.900 --> 00:04:26.900 Hold on. 91 00:04:26.900 --> 00:04:27.900 Thank you so much. 92 00:04:27.900 --> 00:04:28.900 I appreciate that. 93 00:04:28.900 --> 00:04:29.900 Yeah. 94 00:04:29.900 --> 00:04:33.940 This is why I love doing this stuff live because people get to, and this is what we do in the 95 00:04:33.940 --> 00:04:34.940 protection portal. 96 00:04:35.580 --> 00:04:37.260 We do this nonstop. 97 00:04:37.260 --> 00:04:38.260 People have different scenarios. 98 00:04:38.260 --> 00:04:43.300 We walk through things and, um, get some in the, in the right direction, right off the 99 00:04:43.300 --> 00:04:44.300 bat. 100 00:04:44.300 --> 00:04:45.300 All right. 101 00:04:45.300 --> 00:04:46.300 Let's see. 102 00:04:46.300 --> 00:04:50.260 Um, once she grabs that and let's see in your chat. 103 00:04:50.260 --> 00:04:51.260 Thank you, my friend. 104 00:04:51.260 --> 00:04:52.260 You're very, very welcome. 105 00:04:52.260 --> 00:04:53.260 Okay. 106 00:04:53.260 --> 00:04:54.260 Okay. 107 00:04:54.260 --> 00:04:55.260 Here we go. 108 00:04:55.260 --> 00:04:56.260 Perfect. 109 00:04:56.260 --> 00:04:57.260 Perfect. 110 00:04:57.260 --> 00:04:58.260 Thanks, Ray. 111 00:04:58.260 --> 00:04:59.260 All right. 112 00:04:59.260 --> 00:05:00.060 Let me share my screen. 113 00:05:00.000 --> 00:05:11.040 Okay, so these factors here are the likelihood of confusion factors. 114 00:05:11.040 --> 00:05:15.560 And so we would walk through them all one by one. 115 00:05:15.560 --> 00:05:23.720 Obviously this is not legal advice, but I'm going to kind of walk through each of the 116 00:05:23.720 --> 00:05:25.000 parts. 117 00:05:25.000 --> 00:05:28.680 So the first thing is like, do they look similar? 118 00:05:28.680 --> 00:05:32.840 I'm assuming that in this situation, they probably look kind of similar. 119 00:05:32.840 --> 00:05:34.840 So the names are the same. 120 00:05:34.840 --> 00:05:35.840 The names are the same. 121 00:05:35.840 --> 00:05:36.840 Okay. 122 00:05:36.840 --> 00:05:37.840 They're the same. 123 00:05:37.840 --> 00:05:38.840 Okay. 124 00:05:38.840 --> 00:05:39.840 So then they look the same. 125 00:05:39.840 --> 00:05:40.840 They sound the same then. 126 00:05:40.840 --> 00:05:44.320 A commercial impression is really a difficult thing to figure out. 127 00:05:44.320 --> 00:05:47.520 Like how does the public feel about the word? 128 00:05:47.520 --> 00:05:53.080 So but now the next thing that we're looking at is whether services are similar. 129 00:05:53.080 --> 00:05:59.080 You mentioned like education versus a form of education. 130 00:05:59.080 --> 00:06:02.440 Would it be like in the same international class, you know? 131 00:06:02.440 --> 00:06:05.400 So the international class is 41. 132 00:06:05.400 --> 00:06:06.400 That's what I figured. 133 00:06:06.400 --> 00:06:07.920 I actually have it pulled up here. 134 00:06:07.920 --> 00:06:08.920 So it's specific. 135 00:06:08.920 --> 00:06:14.160 They have it narrowed down to where it's specifically reading sign language, education, training 136 00:06:14.160 --> 00:06:19.280 and early childhood instruction and tutoring related to hearing and speech disabilities 137 00:06:19.280 --> 00:06:21.960 via the internet. 138 00:06:21.960 --> 00:06:22.960 That's like very, very narrow. 139 00:06:22.960 --> 00:06:26.160 And that's the only class, excuse me, that they're filed under. 140 00:06:26.160 --> 00:06:27.160 Yeah. 141 00:06:27.160 --> 00:06:31.920 And so if I were in a situation where that's what they have, and then what I'm using it 142 00:06:31.920 --> 00:06:35.800 for is, let's say like doing challenges or doing training, which is really education 143 00:06:35.800 --> 00:06:36.800 as well. 144 00:06:36.800 --> 00:06:40.640 It's, you know, again, this is not legal advice. 145 00:06:40.640 --> 00:06:46.240 I'm just I'm just saying, if I were in a situation where somebody is doing education, but not 146 00:06:46.240 --> 00:06:49.360 doing education the way I'm doing it, but I'm doing education as well, they're both 147 00:06:49.480 --> 00:06:50.480 international class 41. 148 00:06:50.480 --> 00:06:51.480 It's a problem. 149 00:06:51.480 --> 00:06:56.480 That's why at that point, you want to get a lawyer involved to do a full assessment 150 00:06:56.480 --> 00:06:59.720 because you got to be careful. 151 00:06:59.720 --> 00:07:02.320 But I mean, we've only gone through a few of the factors. 152 00:07:02.320 --> 00:07:07.160 These factors at the top here, the similarity or dissimilarity of the mark. 153 00:07:07.160 --> 00:07:14.040 I tend to tell people that this is like 40% to 50% of the test right there, right? 154 00:07:14.040 --> 00:07:20.080 Because what typically happens is that you're it's a weighing factor, right? 155 00:07:20.080 --> 00:07:22.500 So you think of the scales of justice. 156 00:07:22.500 --> 00:07:26.960 And so you're saying, OK, all these factors are weighing against me, against me, against 157 00:07:26.960 --> 00:07:27.960 me, against me. 158 00:07:27.960 --> 00:07:28.960 I'm in trouble. 159 00:07:28.960 --> 00:07:32.440 Well, if it looks the same, sounds the same. 160 00:07:32.440 --> 00:07:37.200 And on top of that, they're both an international class 41. 161 00:07:37.200 --> 00:07:41.840 I'm thinking 80% dead right off the bat, unless you get a really clever lawyer who can find 162 00:07:41.840 --> 00:07:43.320 a way around it. 163 00:07:44.000 --> 00:07:45.560 I will tell you this, though. 164 00:07:45.560 --> 00:07:51.320 I have been very successful in circumstances where I've made, like you've said, Josiah, 165 00:07:51.320 --> 00:08:02.080 I've made the recitation of services so narrow that I've actually narrowed it down to, let's 166 00:08:02.080 --> 00:08:12.560 say it's an education, but I say it's education for, let's say, Christian missionaries that 167 00:08:12.800 --> 00:08:18.280 work in Panama for people that have no legs. 168 00:08:18.280 --> 00:08:25.800 I mean, I've made it so narrow that then if I get a rejection, I say, guys, do you really 169 00:08:25.800 --> 00:08:27.840 think that there's going to be confusion? 170 00:08:27.840 --> 00:08:30.880 These guys over here are working in universities. 171 00:08:30.880 --> 00:08:33.080 This is a missionary field. 172 00:08:33.080 --> 00:08:35.159 They're not really related. 173 00:08:35.159 --> 00:08:38.720 Who's going to get confused? 174 00:08:38.720 --> 00:08:42.200 And so that is a legitimate argument, but it's an uphill battle. 175 00:08:42.840 --> 00:08:46.520 I can tell you, if it looks the same and sounds the same, and it's the same international 176 00:08:46.520 --> 00:08:50.920 class, those three things in and of themselves are pretty painful. 177 00:08:50.920 --> 00:08:56.960 So now you're looking for a lawyer who's going to get really creative, is going to say, well, 178 00:08:56.960 --> 00:09:01.200 the service that's being provided, it's not readily available to the public. 179 00:09:01.200 --> 00:09:06.320 You need to call a specific phone number to get this service, right? 180 00:09:06.320 --> 00:09:07.400 Not everybody can get it. 181 00:09:07.400 --> 00:09:10.440 And then you get screened before the service is provided. 182 00:09:10.440 --> 00:09:13.480 And then after that, you've got to qualify. 183 00:09:13.480 --> 00:09:23.000 But even in that case, again, I think at least 80% chance that it's not going to be good. 184 00:09:23.000 --> 00:09:24.000 Yeah. 185 00:09:24.000 --> 00:09:25.000 Okay. 186 00:09:25.000 --> 00:09:28.000 That's definitely helpful. 187 00:09:28.000 --> 00:09:32.040 I think it warrants, like you're saying, I think it warrants a little deeper look. 188 00:09:32.040 --> 00:09:34.840 And also, I'm not super attached to the name. 189 00:09:34.840 --> 00:09:37.360 So I think there might be just a change of direction coming there. 190 00:09:37.360 --> 00:09:38.760 Like I said, I have all these other ones. 191 00:09:38.760 --> 00:09:43.480 Well, my friend is the best part of what I've heard from you speak so far. 192 00:09:43.480 --> 00:09:47.720 When you've got situations like that, this is one of the things I tell people is if you're 193 00:09:47.720 --> 00:09:53.200 in a difficult situation, the one who benefits the most is the lawyer, right? 194 00:09:53.200 --> 00:09:56.760 Because whether you win or lose in a situation, lawyer always wins because they're getting 195 00:09:56.760 --> 00:09:58.440 paid regardless. 196 00:09:58.440 --> 00:10:00.040 So I like to tell people. 197 00:10:00.000 --> 00:10:03.560 try to enter into situations that are, 198 00:10:03.560 --> 00:10:05.920 they're not extremely difficult 199 00:10:05.920 --> 00:10:07.880 because then you're going to need a lawyer 200 00:10:07.880 --> 00:10:09.680 to get you out of trouble. 201 00:10:09.680 --> 00:10:11.600 And just to be clear, I love lawyers. 202 00:10:11.600 --> 00:10:12.720 Like I'm a lawyer. 203 00:10:12.720 --> 00:10:14.720 Like I have great friends who are attorneys 204 00:10:14.720 --> 00:10:18.080 who are good hearted, dedicate time to helping the public, 205 00:10:18.080 --> 00:10:19.600 like really good people. 206 00:10:19.600 --> 00:10:21.080 So it's not like lawyers are bad people. 207 00:10:21.080 --> 00:10:22.920 They're mostly not. 208 00:10:22.920 --> 00:10:26.060 It's just a matter of you want to use them when you need them 209 00:10:26.060 --> 00:10:27.120 because they're expensive. 210 00:10:27.120 --> 00:10:29.640 Like, you know, part of the reason why we're so expensive 211 00:10:29.640 --> 00:10:33.480 is like, we know so many different things. 212 00:10:33.480 --> 00:10:35.600 Like usually, like in my field, 213 00:10:35.600 --> 00:10:39.920 a patent attorney can bill at 600 to 800 an hour, 214 00:10:39.920 --> 00:10:41.720 but I'm doing patents, trademarks, copyrights, 215 00:10:41.720 --> 00:10:44.380 trade secrets, litigation, prosecution, licensing, 216 00:10:44.380 --> 00:10:47.160 which I'm going to talk about today with everybody here. 217 00:10:47.160 --> 00:10:48.800 I'm doing opinion work. 218 00:10:48.800 --> 00:10:50.340 I'm doing patentability screening. 219 00:10:50.340 --> 00:10:52.880 I'm doing so many things that allows you 220 00:10:52.880 --> 00:10:54.660 to have a higher billing rate. 221 00:10:54.660 --> 00:10:56.560 But in your situation, 222 00:10:56.600 --> 00:11:00.520 you want to not need a lawyer, hopefully, you know, 223 00:11:00.520 --> 00:11:03.700 just make it so you can file and not run into problems. 224 00:11:03.700 --> 00:11:06.640 And I think you're in the situation 225 00:11:06.640 --> 00:11:07.940 that you're talking about. 226 00:11:09.160 --> 00:11:11.160 One of the things that is possible 227 00:11:11.160 --> 00:11:13.400 is you can reach out to the other side. 228 00:11:13.400 --> 00:11:15.960 All right, I'll teach all you guys something new here 229 00:11:15.960 --> 00:11:18.080 because Josiah asked a really good question here. 230 00:11:18.080 --> 00:11:21.000 So one of the things you can do 231 00:11:21.000 --> 00:11:22.240 since you're not using it yet 232 00:11:22.240 --> 00:11:23.840 is you can reach out to the other side and say, 233 00:11:23.840 --> 00:11:27.000 hey, this is where I'm looking at using this name. 234 00:11:27.000 --> 00:11:28.680 I noticed you have a federal registration. 235 00:11:28.680 --> 00:11:30.780 I'm not using it yet. 236 00:11:30.780 --> 00:11:34.000 I want to see if you'll give me a letter of consent, right? 237 00:11:34.000 --> 00:11:39.000 Remember that term, letter of consent, okay? 238 00:11:39.120 --> 00:11:42.080 If you can get a letter of consent, 239 00:11:42.080 --> 00:11:43.940 you can take that letter of consent 240 00:11:43.940 --> 00:11:46.200 and send it to the United States Patent and Trademark Office 241 00:11:46.200 --> 00:11:48.400 when you file a new trademark application. 242 00:11:48.400 --> 00:11:52.020 And they will consider that in their assessment 243 00:11:52.060 --> 00:11:54.100 as to whether or not there's confusion. 244 00:11:54.100 --> 00:11:57.860 Because if the actual trademark owner says, you know what? 245 00:11:57.860 --> 00:12:00.320 We are selling products and services 246 00:12:00.320 --> 00:12:02.620 and we don't think there's confusion, 247 00:12:02.620 --> 00:12:05.940 then the examiner likely will say, you know what? 248 00:12:05.940 --> 00:12:08.940 If they're okay with it, maybe I'm okay with it. 249 00:12:08.940 --> 00:12:10.940 So you could always go down that route 250 00:12:10.940 --> 00:12:12.460 of getting a letter of consent. 251 00:12:12.460 --> 00:12:14.580 But the other thing I would always look at 252 00:12:14.580 --> 00:12:16.340 is something that's very unique. 253 00:12:16.340 --> 00:12:19.540 It's called a covenant not to sue, all right? 254 00:12:19.540 --> 00:12:23.340 A covenant not to sue is a contractual agreement 255 00:12:23.340 --> 00:12:26.580 between two parties where one party basically is saying, 256 00:12:26.580 --> 00:12:28.100 you know what? 257 00:12:28.100 --> 00:12:29.540 I see what you're doing 258 00:12:29.540 --> 00:12:33.560 and I'm gonna give you a contractual, 259 00:12:33.560 --> 00:12:35.260 I'm gonna give you a contract that says 260 00:12:35.260 --> 00:12:36.500 that I will not sue you 261 00:12:36.500 --> 00:12:39.000 if you continue doing what you're doing. 262 00:12:39.000 --> 00:12:40.860 That's pretty powerful combo. 263 00:12:40.860 --> 00:12:42.940 So if you can get a letter of consent 264 00:12:42.940 --> 00:12:46.380 and you can get a covenant not to sue, 265 00:12:47.380 --> 00:12:48.420 you're in good shape. 266 00:12:49.340 --> 00:12:50.820 And then finally, the other alternative 267 00:12:50.820 --> 00:12:52.180 is you could always license it from them. 268 00:12:52.180 --> 00:12:53.900 You could always say, you know what? 269 00:12:53.900 --> 00:12:56.140 I see what you have or you wanna license it 270 00:12:56.140 --> 00:12:59.380 for like 500 bucks a year, something like that. 271 00:12:59.380 --> 00:13:00.380 And they might say, you know what? 272 00:13:00.380 --> 00:13:01.980 Yeah, sure, why not? 273 00:13:01.980 --> 00:13:03.420 So that's an option as well. 274 00:13:03.420 --> 00:13:04.780 So it's not always like, 275 00:13:04.780 --> 00:13:07.580 oh, there's potential infringement here, it's dead. 276 00:13:07.580 --> 00:13:11.020 If you are kind of connected to it, 277 00:13:11.020 --> 00:13:14.160 you could always come back and say, you know what? 278 00:13:14.160 --> 00:13:16.380 Maybe I can do a deal with these guys. 279 00:13:16.380 --> 00:13:18.620 And I've seen that, I've negotiated those deals. 280 00:13:18.620 --> 00:13:20.460 And you know what happens sometimes 281 00:13:20.460 --> 00:13:21.960 is we reach out to the other part and they say, 282 00:13:21.960 --> 00:13:22.800 you know what? 283 00:13:22.800 --> 00:13:25.180 We're not even using it, go ahead and take it. 284 00:13:25.180 --> 00:13:26.820 So that's always potential. 285 00:13:26.820 --> 00:13:28.820 You're in an ideal position, Josiah, 286 00:13:28.820 --> 00:13:32.420 because, and again, this is not legal advice. 287 00:13:32.420 --> 00:13:33.980 It's three times for you, man. 288 00:13:36.200 --> 00:13:38.620 But since you're not using it, 289 00:13:38.620 --> 00:13:41.980 the beauty of it is there's no issues. 290 00:13:41.980 --> 00:13:43.700 You could talk to people all you want. 291 00:13:43.700 --> 00:13:45.980 Like you don't have to worry about them coming back 292 00:13:46.620 --> 00:13:47.820 and saying, oh, are you using it? 293 00:13:47.820 --> 00:13:49.380 Oh, you're infringing, we're gonna sue you. 294 00:13:49.380 --> 00:13:50.260 You don't have to worry about that 295 00:13:50.260 --> 00:13:51.660 because you're not doing anything. 296 00:13:51.660 --> 00:13:52.820 You're just asking questions. 297 00:13:52.820 --> 00:13:54.940 So it's the perfect place to be. 298 00:13:54.940 --> 00:13:58.500 And that's kind of why I've introduced this IP audit 299 00:13:58.500 --> 00:14:00.120 like at this stage, 300 00:14:00.120 --> 00:14:02.300 because if people learn this kind of stuff, 301 00:14:02.300 --> 00:14:04.380 they can build relationships and networks 302 00:14:04.380 --> 00:14:06.420 and do incredibly well, 303 00:14:06.420 --> 00:14:07.500 as long as you learn it earlier. 304 00:14:07.500 --> 00:14:10.100 So was there a second part to your question? 305 00:14:10.100 --> 00:14:11.780 Yeah, so I do have a second part. 306 00:14:11.780 --> 00:14:14.440 It's a little different than this though. 307 00:14:15.400 --> 00:14:17.920 People who trademark their names, 308 00:14:21.720 --> 00:14:23.360 can you help me understand that 309 00:14:23.360 --> 00:14:25.700 and when it might be appropriate to do so? 310 00:14:27.800 --> 00:14:32.800 Yeah, so that area is a little tricky. 311 00:14:33.560 --> 00:14:34.860 I'll tell you how it works. 312 00:14:35.920 --> 00:14:37.600 The way it works is that if you're famous, 313 00:14:37.600 --> 00:14:39.840 you can trademark your name. 314 00:14:39.840 --> 00:14:42.800 Grant Cardone, trademark his name. 315 00:14:42.800 --> 00:14:46.260 Trump, trademark his name, right? 316 00:14:48.840 --> 00:14:51.360 Oprah Winfrey, she owns Oprah. 317 00:14:52.320 --> 00:14:53.380 Those are famous. 318 00:14:55.240 --> 00:14:58.480 Us common folk, not as much. 319 00:15:00.000 --> 00:15:01.760 We can't really own our name alone, 320 00:15:01.760 --> 00:15:05.080 but what some people do is they take part of the name 321 00:15:05.080 --> 00:15:07.120 and then they throw it onto the name of a company. 322 00:15:07.120 --> 00:15:10.280 So it'd be like Nieves IP Law Group. 323 00:15:11.480 --> 00:15:12.880 And then I file a trademark application 324 00:15:12.880 --> 00:15:14.880 for Nieves IP Law Group. 325 00:15:14.880 --> 00:15:16.200 And that might be allowed, 326 00:15:16.200 --> 00:15:18.840 but if I filed for Peter Nieves, 327 00:15:18.840 --> 00:15:21.040 get rejected immediately. 328 00:15:22.000 --> 00:15:24.680 So what I've seen a lot of people is they take their name, 329 00:15:24.680 --> 00:15:25.600 they take part of their name 330 00:15:25.600 --> 00:15:28.920 and then they throw it into a corporation like name 331 00:15:28.920 --> 00:15:31.320 and then they file for that, right? 332 00:15:31.320 --> 00:15:35.560 But there is a chance that it will be rejected. 333 00:15:37.520 --> 00:15:39.000 I mean, a possibility to be rejected. 334 00:15:39.000 --> 00:15:41.160 If you're trying to own your whole name though, 335 00:15:41.160 --> 00:15:43.720 guarantee it will be rejected unless you're famous. 336 00:15:45.000 --> 00:15:47.200 And the test for famous would be like, 337 00:15:47.200 --> 00:15:49.440 you have a Wikipedia page that the inspector goes 338 00:15:49.440 --> 00:15:51.280 and looks at it and is like, okay, clearly 339 00:15:51.280 --> 00:15:52.120 this is a public figure. 340 00:15:52.120 --> 00:15:55.280 Yeah, I mean, it's honestly, it's a horrible test. 341 00:15:55.280 --> 00:15:58.680 I mean, I don't think there's any logic to it myself. 342 00:15:59.440 --> 00:16:01.760 I think it's like you provide a bunch of evidence. 343 00:16:01.760 --> 00:16:03.200 You have to disclaim your name. 344 00:16:03.200 --> 00:16:05.680 Like you literally have to file a petition. 345 00:16:05.680 --> 00:16:08.320 What's it's a declaration that says I hereby 346 00:16:10.040 --> 00:16:14.320 allow a corporation to use my name 347 00:16:14.320 --> 00:16:18.040 and I disclaim all right title and interest to my name 348 00:16:18.040 --> 00:16:20.400 and give it to that corporation, right? 349 00:16:20.400 --> 00:16:22.400 So then that corporation can use the name 350 00:16:22.400 --> 00:16:25.400 and never be sued by you for using your name 351 00:16:25.400 --> 00:16:28.400 or using your likeness or anything like that. 352 00:16:28.920 --> 00:16:30.400 It is possible. 353 00:16:30.400 --> 00:16:32.240 Make sure you work with a good lawyer to do it 354 00:16:32.240 --> 00:16:35.400 because there's very few lawyers who have ever filed 355 00:16:35.400 --> 00:16:37.560 a trademark application for a name, 356 00:16:38.800 --> 00:16:39.920 but it is very possible. 357 00:16:39.920 --> 00:16:41.000 I mean, I've done it. 358 00:16:41.000 --> 00:16:44.400 I've done it with somebody pretty famous 359 00:16:44.400 --> 00:16:46.720 and I'm doing it now for another individual 360 00:16:46.720 --> 00:16:49.760 who's not as famous, but I think he's kind of close. 361 00:16:50.680 --> 00:16:54.840 I think he's close enough for me to kind of put them 362 00:16:54.840 --> 00:16:58.400 in a positive light and potentially get legal rights. 363 00:16:58.400 --> 00:17:01.280 But like, if I tried to do it for myself, 364 00:17:01.280 --> 00:17:03.560 I mean, even though I'm blessed with awards and all, 365 00:17:03.560 --> 00:17:06.640 I don't think I'm famous enough to own, 366 00:17:06.640 --> 00:17:08.960 to get a trademark on my name. 367 00:17:08.960 --> 00:17:09.800 I mean- 368 00:17:09.800 --> 00:17:11.400 Okay, and then just to help me understand 369 00:17:11.400 --> 00:17:13.560 the primary benefit of having this for, 370 00:17:13.560 --> 00:17:16.040 so I mean, Oprah, obviously it's intimately connected 371 00:17:16.040 --> 00:17:16.880 to her brand. 372 00:17:16.880 --> 00:17:18.240 She wants it so that no one can really speak 373 00:17:18.240 --> 00:17:19.319 of her out of turn. 374 00:17:20.200 --> 00:17:21.040 Yeah, yeah. 375 00:17:21.319 --> 00:17:25.280 So remember, if you're filing for your name, 376 00:17:25.280 --> 00:17:27.920 it still has an international class 377 00:17:27.920 --> 00:17:30.600 and it still has goods or services associated with it. 378 00:17:30.600 --> 00:17:35.600 You're just using it as a source of goods or services. 379 00:17:36.960 --> 00:17:38.360 That's what you're doing. 380 00:17:38.360 --> 00:17:43.360 And so Oprah, actually let's find out, let's find out. 381 00:17:43.760 --> 00:17:45.120 We don't have to talk theoretically. 382 00:17:45.120 --> 00:17:46.520 We have the internet. 383 00:17:52.040 --> 00:17:53.640 Trademarks, search. 384 00:17:59.480 --> 00:18:02.560 Here we get Oprah. 385 00:18:05.280 --> 00:18:06.440 Oh, geez. 386 00:18:06.440 --> 00:18:07.440 It's all over the place. 387 00:18:07.440 --> 00:18:10.640 All right, so you have to list it as something else. 388 00:18:11.840 --> 00:18:16.520 Let's go into refresh. 389 00:18:17.440 --> 00:18:18.760 Here we go. 390 00:18:18.760 --> 00:18:20.160 Let me share my screen. 391 00:18:22.040 --> 00:18:23.640 Let's see if this works. 392 00:18:23.640 --> 00:18:28.640 Oprah, oops, Oprah, that's how you spell it, right? 393 00:18:30.640 --> 00:18:31.480 Oprah. 394 00:18:31.480 --> 00:18:32.320 Yes. 395 00:18:32.320 --> 00:18:33.160 Yeah, that's right. 396 00:18:33.160 --> 00:18:34.000 Full mark. 397 00:18:35.120 --> 00:18:36.920 Let's see if it comes up as a full mark. 398 00:18:36.920 --> 00:18:37.840 Okay, here we go. 399 00:18:38.840 --> 00:18:39.840 Oprah's dead. 400 00:18:39.840 --> 00:18:42.120 Oh my gosh, newsflash. 401 00:18:42.120 --> 00:18:43.480 It says Oprah's dead. 402 00:18:43.480 --> 00:18:44.320 That's horrible. 403 00:18:46.200 --> 00:18:47.600 All right, here we go, Oprah. 404 00:18:48.800 --> 00:18:50.200 There's a bunch of them here. 405 00:18:52.040 --> 00:18:57.040 Oprah, it's owned by Harpo. 406 00:18:59.080 --> 00:19:00.720 That's her production company. 407 00:19:00.720 --> 00:19:01.560 Is that right? 408 00:19:01.560 --> 00:19:02.600 Okay. 409 00:19:02.600 --> 00:19:04.360 It's Oprah backwards. 410 00:19:04.360 --> 00:19:07.000 Ray used to be in the entertainment industry. 411 00:19:12.400 --> 00:19:14.480 Oprah owns a lot of land here on Maui. 412 00:19:14.480 --> 00:19:16.520 She just, she has her own road. 413 00:19:17.520 --> 00:19:18.640 Has her own road, okay. 414 00:19:18.640 --> 00:19:20.280 Yeah, we have one road on this island 415 00:19:20.600 --> 00:19:21.840 and Oprah has got the second one. 416 00:19:21.840 --> 00:19:23.320 She's got her own road. 417 00:19:23.320 --> 00:19:26.360 All right, so this right here is a logo. 418 00:19:26.360 --> 00:19:27.840 It's a logo mark. 419 00:19:27.840 --> 00:19:32.840 You can tell because when you go down to the marks here, 420 00:19:36.520 --> 00:19:39.240 design, search code, signatures, illegible, 421 00:19:40.280 --> 00:19:45.280 it tells you that this is a logo right here, design. 422 00:19:45.280 --> 00:19:47.280 So, all right, so in this situation here, 423 00:19:47.280 --> 00:19:50.040 she owns class 41 for entertainment services. 424 00:19:50.800 --> 00:19:51.640 She owns her name. 425 00:19:51.640 --> 00:19:52.480 That's her name. 426 00:19:52.480 --> 00:19:57.480 Now, I bet you, here it is right here. 427 00:19:58.800 --> 00:20:00.200 The name Oprah identified. 428 00:20:00.000 --> 00:20:02.840 as a living individual whose consent is a record. 429 00:20:02.840 --> 00:20:06.440 See, you actually have to file a letter of consent 430 00:20:06.440 --> 00:20:09.200 with the United States Patent and Trademark Office. 431 00:20:09.200 --> 00:20:14.200 And in fact, let's see if we can really geek out here. 432 00:20:16.800 --> 00:20:20.440 Specimen drawing application, examiner's amendment. 433 00:20:26.040 --> 00:20:26.880 Here's the app. 434 00:20:27.880 --> 00:20:31.280 Here's the original application of Oprah. 435 00:20:34.120 --> 00:20:35.600 Metal key chain, what? 436 00:20:35.600 --> 00:20:37.000 Metal key chains, okay. 437 00:20:39.680 --> 00:20:42.680 All right, let's see if we can find the disclaimer. 438 00:20:45.080 --> 00:20:46.580 Signatory file. 439 00:20:50.600 --> 00:20:51.660 Specimens. 440 00:20:54.900 --> 00:20:56.680 No, it's not, it's not right here. 441 00:20:57.480 --> 00:20:58.400 They must've filed it separate. 442 00:20:58.400 --> 00:21:01.280 But basically there's a declaration that you have to sign, 443 00:21:01.280 --> 00:21:03.500 otherwise they won't give it to you. 444 00:21:03.500 --> 00:21:08.500 And the declaration says that you waive any rights 445 00:21:09.000 --> 00:21:14.000 to your name and you give it to the corporation. 446 00:21:14.960 --> 00:21:16.520 I don't see it though. 447 00:21:17.640 --> 00:21:19.280 I was just trying to find it for you, Josiah, 448 00:21:19.280 --> 00:21:20.880 so you know exactly what to do. 449 00:21:22.200 --> 00:21:23.040 Gotcha. 450 00:21:23.040 --> 00:21:24.240 But I don't see it. 451 00:21:24.240 --> 00:21:26.200 Notice of publication registration. 452 00:21:27.560 --> 00:21:29.300 A reminder. 453 00:21:29.300 --> 00:21:31.720 I don't see that they published it. 454 00:21:31.720 --> 00:21:32.680 Just kind of interesting. 455 00:21:32.680 --> 00:21:35.000 You're supposed to publish everything with your application, 456 00:21:35.000 --> 00:21:37.400 so I'm not really sure why it's not here. 457 00:21:39.400 --> 00:21:41.200 I'll check one more thing for you real quick. 458 00:21:41.200 --> 00:21:42.720 There's another Oprah. 459 00:21:42.720 --> 00:21:44.480 That's the one I want. 460 00:21:44.480 --> 00:21:46.520 So it doesn't matter if the name of your company 461 00:21:46.520 --> 00:21:48.960 is your name, you still can't trademark it? 462 00:21:50.240 --> 00:21:55.040 No, well, you can, like I could file for Nievus IP Law Group 463 00:21:55.920 --> 00:21:59.680 and then, because I'm not filing for Peter Nievus, 464 00:21:59.680 --> 00:22:01.760 I'm filing for Nievus IP Law Group, 465 00:22:01.760 --> 00:22:04.720 but sometimes it goes through, 466 00:22:04.720 --> 00:22:06.680 sometimes the examiner comes back and says, 467 00:22:06.680 --> 00:22:07.560 well, that's your name. 468 00:22:07.560 --> 00:22:11.520 You can't own your name unless you disclaim your name. 469 00:22:11.520 --> 00:22:15.520 And that's what this one here for Oprah. 470 00:22:15.520 --> 00:22:16.760 This is another one of her trademarks. 471 00:22:16.760 --> 00:22:19.360 Like my SEO guy keeps trying to have me 472 00:22:19.360 --> 00:22:23.040 just name the company or brand myself, 473 00:22:24.000 --> 00:22:27.840 but I don't see any reason to trademark it really anyway. 474 00:22:30.880 --> 00:22:31.720 Let's see. 475 00:22:31.720 --> 00:22:32.720 All right, here's the original. 476 00:22:32.720 --> 00:22:34.640 Wow, that's huge. 477 00:22:34.640 --> 00:22:35.480 Why is it so big? 478 00:22:35.480 --> 00:22:36.320 I don't know. 479 00:22:36.320 --> 00:22:37.560 Let's just scroll down. 480 00:22:37.560 --> 00:22:39.480 Applicant is the owner. 481 00:22:39.480 --> 00:22:40.840 No, it's not here. 482 00:22:40.840 --> 00:22:44.440 Sorry, buddy, but they don't have it readily available. 483 00:22:44.440 --> 00:22:46.920 I was hoping I could show you a sample. 484 00:22:46.920 --> 00:22:49.560 I mean, I have one at my law firm, but that's... 485 00:22:49.560 --> 00:22:50.400 If you're in the portal, 486 00:22:50.400 --> 00:22:51.600 you'll be able to see it then, right? 487 00:22:51.600 --> 00:22:52.440 Because that's what I do. 488 00:22:52.440 --> 00:22:55.440 I actually drop legal documents in the portal 489 00:22:55.440 --> 00:22:56.680 to show people stuff. 490 00:22:56.680 --> 00:22:57.520 Yeah. 491 00:22:57.520 --> 00:22:58.360 Okay. 492 00:22:58.360 --> 00:22:59.200 All right. 493 00:22:59.200 --> 00:23:00.040 Well, I appreciate you taking a look 494 00:23:00.040 --> 00:23:02.640 and I can always poke deeper and look deeper at that. 495 00:23:02.640 --> 00:23:03.880 So all good. 496 00:23:03.880 --> 00:23:04.840 Absolutely. 497 00:23:04.840 --> 00:23:05.960 No, it's my pleasure. 498 00:23:06.880 --> 00:23:08.320 Barry Murphy. 499 00:23:09.200 --> 00:23:10.040 Peter, thanks. 500 00:23:10.040 --> 00:23:10.880 Quick question. 501 00:23:10.880 --> 00:23:12.720 Absolutely, brother, go ahead. 502 00:23:12.720 --> 00:23:14.480 Go back to AI. 503 00:23:14.480 --> 00:23:15.320 Yes. 504 00:23:15.320 --> 00:23:18.440 The question, so if I've got a marketing person, 505 00:23:18.440 --> 00:23:23.440 social media, doing basically outsourced, 506 00:23:23.840 --> 00:23:25.760 doing all of this work for me, 507 00:23:27.840 --> 00:23:30.840 putting copy together, image generation, et cetera, 508 00:23:30.840 --> 00:23:32.440 I don't know what she's doing. 509 00:23:32.440 --> 00:23:34.600 So do you think that it makes sense for me 510 00:23:34.600 --> 00:23:36.920 to have some sort of an indemnification clause? 511 00:23:36.920 --> 00:23:37.760 You got it. 512 00:23:37.760 --> 00:23:38.960 You got it, man. 513 00:23:38.960 --> 00:23:41.320 That she indemnifies and it's not mutual. 514 00:23:41.320 --> 00:23:43.280 She indemnifies me 100%. 515 00:23:43.280 --> 00:23:44.120 You got it. 516 00:23:44.120 --> 00:23:46.120 That's literally the route I would go. 517 00:23:46.120 --> 00:23:49.000 Any agreements that I have with any marketing groups 518 00:23:49.000 --> 00:23:52.040 indemnification all across the board 519 00:23:52.040 --> 00:23:54.320 because I don't know where they're grabbing the content. 520 00:23:54.320 --> 00:23:57.040 And now they can have a provision in there 521 00:23:57.040 --> 00:23:57.960 that would come back. 522 00:23:57.960 --> 00:24:00.280 And this is the stuff that we're doing right now 523 00:24:00.280 --> 00:24:01.560 is what we do in the protection portal. 524 00:24:01.560 --> 00:24:03.640 Literally, we break down scenarios. 525 00:24:03.640 --> 00:24:06.120 And so what they can do back, 526 00:24:06.120 --> 00:24:07.560 if I were the marketing companies, 527 00:24:07.560 --> 00:24:11.280 I would put in there that we're not liable for anything, 528 00:24:11.280 --> 00:24:13.120 any images that you provide to us 529 00:24:13.120 --> 00:24:14.840 or any content that you provide to us 530 00:24:14.840 --> 00:24:16.920 that we use for marketing purposes. 531 00:24:16.920 --> 00:24:20.840 But with regard to any new content that we utilize, 532 00:24:20.840 --> 00:24:23.520 we'll provide you an indemnification provision 533 00:24:23.520 --> 00:24:25.800 so that you would not be liable 534 00:24:25.800 --> 00:24:28.920 for anything that we created on your behalf 535 00:24:28.920 --> 00:24:31.440 that is not derived from what you've given us. 536 00:24:31.440 --> 00:24:36.360 And I think that language, it's enforceable, it's powerful. 537 00:24:36.360 --> 00:24:39.320 And in my opinion, it is required now, man, 538 00:24:39.320 --> 00:24:42.680 because AI is being used for everything. 539 00:24:43.000 --> 00:24:45.320 Kids are using it in school. 540 00:24:46.320 --> 00:24:47.760 Like schools are trying to figure out 541 00:24:47.760 --> 00:24:50.600 how to determine whether or not essays that are being written 542 00:24:50.600 --> 00:24:54.000 and term papers were actually written by the kids. 543 00:24:54.000 --> 00:24:55.560 I mean, this is... 544 00:24:55.560 --> 00:24:57.360 And if that's the new generation, 545 00:24:57.360 --> 00:24:59.600 that means they're gonna be using it in everything. 546 00:24:59.600 --> 00:25:00.440 Yeah. 547 00:25:00.000 --> 00:25:03.020 So yeah, so I think you're extremely smart. 548 00:25:03.020 --> 00:25:03.940 That's the route I would go, 549 00:25:03.940 --> 00:25:05.700 ask for a demonification provision. 550 00:25:05.700 --> 00:25:07.380 If they won't give it to you. 551 00:25:07.380 --> 00:25:08.740 Yeah, and if they won't give it to you, 552 00:25:08.740 --> 00:25:11.080 I would just, I would respectfully just say to them, 553 00:25:11.080 --> 00:25:14.460 look, I totally respect your work. 554 00:25:14.460 --> 00:25:16.460 I want you to have freedom to do whatever you want. 555 00:25:16.460 --> 00:25:18.260 I just have to be careful of liability. 556 00:25:18.260 --> 00:25:19.100 Yeah. 557 00:25:19.100 --> 00:25:20.380 And I think you'd be fine. 558 00:25:20.380 --> 00:25:21.220 Thanks. 559 00:25:21.220 --> 00:25:22.060 Absolutely, yeah. 560 00:25:22.980 --> 00:25:24.940 All right, I'm gonna cover some subject matter here 561 00:25:24.940 --> 00:25:29.140 because I wanna make sure we dig 562 00:25:29.160 --> 00:25:31.520 into some subject matter here. 563 00:25:31.520 --> 00:25:33.960 And one of the things I try to do when in VIP 564 00:25:33.960 --> 00:25:35.720 is I try to make sure every single person 565 00:25:35.720 --> 00:25:37.680 can ask at least one question. 566 00:25:37.680 --> 00:25:38.760 And I know one thing that we've done, 567 00:25:38.760 --> 00:25:41.760 we've had multiple people ask multiple questions, 568 00:25:41.760 --> 00:25:42.960 which is very helpful, 569 00:25:42.960 --> 00:25:45.560 but I wanna make sure I'm covering subject matter 570 00:25:45.560 --> 00:25:46.380 as well here. 571 00:25:46.380 --> 00:25:49.680 So I wanna talk about licensing for a minute. 572 00:25:49.680 --> 00:25:52.200 All right, a number of you have your own content 573 00:25:52.200 --> 00:25:53.880 that you're gonna license to others. 574 00:25:53.880 --> 00:25:58.200 And some others of you are taking licenses from others. 575 00:25:58.200 --> 00:26:01.540 Okay, so let me talk about licenses for a minute here. 576 00:26:01.540 --> 00:26:04.620 Licenses, the beauty of a license 577 00:26:04.620 --> 00:26:06.620 is you can construct it any way you want. 578 00:26:06.620 --> 00:26:09.740 These are two parties that want to work together. 579 00:26:09.740 --> 00:26:11.860 Either one party has a trademark, 580 00:26:12.740 --> 00:26:14.060 like in Josiah's case, 581 00:26:14.060 --> 00:26:15.580 let's say one party has a trademark 582 00:26:15.580 --> 00:26:16.980 and the other person comes along and says, 583 00:26:16.980 --> 00:26:19.900 I really like that name, I wanna use it. 584 00:26:19.900 --> 00:26:21.440 Can I license it from you? 585 00:26:21.440 --> 00:26:25.940 Now, there's certain restrictions to license agreements. 586 00:26:25.960 --> 00:26:28.120 In the trademark world, 587 00:26:28.120 --> 00:26:30.400 you have to maintain what's called, 588 00:26:30.400 --> 00:26:31.680 now, this is really technical, 589 00:26:31.680 --> 00:26:33.280 but I'm gonna just kind of let you know it 590 00:26:33.280 --> 00:26:34.120 because you're gonna see it 591 00:26:34.120 --> 00:26:36.480 if you ever try to license somebody's trademark. 592 00:26:36.480 --> 00:26:39.260 You have to maintain the goodwill of the other company. 593 00:26:39.260 --> 00:26:43.560 So what that means is if I'm selling sneakers 594 00:26:43.560 --> 00:26:45.400 and the name is Nike, 595 00:26:45.400 --> 00:26:47.880 and I license the name Nike to you 596 00:26:47.880 --> 00:26:50.800 and the trademark is covering sneakers, 597 00:26:50.800 --> 00:26:52.760 and you license it for me, 598 00:26:52.760 --> 00:26:56.040 you can't take that name and now use it for jackets. 599 00:26:57.300 --> 00:26:59.820 It needs to be used for sneakers. 600 00:26:59.820 --> 00:27:02.460 And I, as the trademark owner, 601 00:27:02.460 --> 00:27:06.300 I need to watch how you're using that trademark. 602 00:27:06.300 --> 00:27:08.900 I need to see, are you using it in compliance 603 00:27:08.900 --> 00:27:11.460 with the license terms that I've given you? 604 00:27:11.460 --> 00:27:14.060 If you're not, I need to go out there and say, 605 00:27:14.060 --> 00:27:16.000 hey, you're not using this properly. 606 00:27:16.980 --> 00:27:19.340 You're not using it according to our license. 607 00:27:19.340 --> 00:27:23.480 Now, a license agreement can be limited 608 00:27:23.480 --> 00:27:24.960 in a lot of different ways. 609 00:27:24.960 --> 00:27:26.660 You can have a license that's dependent 610 00:27:26.660 --> 00:27:28.480 upon a specific geographical region. 611 00:27:28.480 --> 00:27:30.080 What do I mean by that? 612 00:27:30.080 --> 00:27:32.440 Coilette one day reaches out to me and says, 613 00:27:32.440 --> 00:27:33.720 Peter, I like your content. 614 00:27:33.720 --> 00:27:37.460 I wanna be able to use your content 615 00:27:37.460 --> 00:27:41.200 and train people in my school, right? 616 00:27:41.200 --> 00:27:43.520 Now I can say, okay, sure, Dr. Coilette. 617 00:27:43.520 --> 00:27:46.120 What I'm going to do is I'm gonna give you a license 618 00:27:46.120 --> 00:27:47.480 to my copyrighted work. 619 00:27:48.340 --> 00:27:52.420 And so you can use it in this university only, right? 620 00:27:52.420 --> 00:27:53.960 Now I could get even more restricted. 621 00:27:53.960 --> 00:27:58.960 I could say, you can use it for the junior class 622 00:27:59.340 --> 00:28:03.340 in college for this specific class only. 623 00:28:03.340 --> 00:28:06.340 Like you can limit a license any way you want. 624 00:28:06.340 --> 00:28:09.260 You can get as creative as you want, all right? 625 00:28:09.260 --> 00:28:13.960 So just understand that a license is an open canvas. 626 00:28:14.940 --> 00:28:17.380 You can create all sorts of amazing things 627 00:28:18.240 --> 00:28:19.080 with licenses. 628 00:28:19.080 --> 00:28:20.920 The intent of a license should be 629 00:28:20.920 --> 00:28:25.160 to build a win-win scenario where both parties are winning. 630 00:28:25.160 --> 00:28:29.360 The reason why I say that is because I'm a litigator, guys. 631 00:28:29.360 --> 00:28:33.240 Like I've litigated in many, many different states. 632 00:28:33.240 --> 00:28:34.920 And in fact, I've actually done litigation 633 00:28:34.920 --> 00:28:38.080 in other countries, but I need local council for that. 634 00:28:38.080 --> 00:28:42.500 I've litigated in Germany, India, China. 635 00:28:42.500 --> 00:28:45.500 And so I'm kind of familiar with some of their systems. 636 00:28:45.520 --> 00:28:50.520 But the point being that if you win everything 637 00:28:51.600 --> 00:28:55.480 in a license agreement, like if everything is good for you, 638 00:28:55.480 --> 00:28:58.320 I guarantee you the other party is going to hate you. 639 00:28:59.200 --> 00:29:00.560 And they're gonna try to find ways 640 00:29:00.560 --> 00:29:02.400 to get around your license agreement. 641 00:29:04.520 --> 00:29:06.480 So what I'm saying to you is as an expert, 642 00:29:06.480 --> 00:29:08.520 as somebody who's done this for 25 years, 643 00:29:08.520 --> 00:29:12.640 someone who has battled Microsoft and Intel 644 00:29:12.640 --> 00:29:16.060 and McDonald's and others in license agreements, 645 00:29:16.060 --> 00:29:18.500 I'm telling you that you may think, 646 00:29:18.500 --> 00:29:20.980 oh, I made all the money and I have all the rights. 647 00:29:20.980 --> 00:29:24.000 And this other guy has got almost nothing. 648 00:29:24.000 --> 00:29:27.020 By doing that, chances are very high 649 00:29:27.020 --> 00:29:30.620 that other person's trying to find a way around your license. 650 00:29:30.620 --> 00:29:33.540 Well, if you made it a little more 651 00:29:33.540 --> 00:29:35.820 of an amicable situation, 652 00:29:35.820 --> 00:29:37.740 they'd be satisfied with that license. 653 00:29:37.740 --> 00:29:40.580 And you don't have to worry about them trying to bypass you 654 00:29:40.600 --> 00:29:41.800 or get around your patent 655 00:29:41.800 --> 00:29:44.520 or get around your copyright or your trademark. 656 00:29:44.520 --> 00:29:46.080 They'll work well with you. 657 00:29:46.080 --> 00:29:48.480 You'll get your payments on time. 658 00:29:48.480 --> 00:29:50.800 The chances of you having to actually do 659 00:29:50.800 --> 00:29:54.200 an inspection of their books decreases 660 00:29:54.200 --> 00:29:56.880 because they have reasonable terms. 661 00:29:56.880 --> 00:30:00.160 So don't always think to yourself. 662 00:30:00.000 --> 00:30:03.600 I gotta build a cut throat license agreement 663 00:30:03.600 --> 00:30:06.960 where I win in every way, shape and form, 664 00:30:06.960 --> 00:30:09.260 which is phenomenal for me, yay, 665 00:30:09.260 --> 00:30:10.840 because I'm telling you, 666 00:30:10.840 --> 00:30:14.220 I've seen this so many times in defending organizations. 667 00:30:16.040 --> 00:30:18.480 And what I found is that the other party of the license 668 00:30:18.480 --> 00:30:20.240 is trying to find a way around it 669 00:30:20.240 --> 00:30:21.420 and it ends up in litigation. 670 00:30:21.420 --> 00:30:23.240 So just keep that in mind. 671 00:30:23.240 --> 00:30:26.920 If in the negotiation, you think to yourself, 672 00:30:26.920 --> 00:30:28.440 man, if I was in the other guy's shoe, 673 00:30:28.480 --> 00:30:30.320 this would really suck. 674 00:30:30.320 --> 00:30:33.280 Then maybe you need to think about it a little longer. 675 00:30:34.320 --> 00:30:37.240 Let me explain one other thing to you. 676 00:30:37.240 --> 00:30:38.620 If you're using lawyers 677 00:30:38.620 --> 00:30:42.160 for negotiating your license agreements, please hear this. 678 00:30:43.400 --> 00:30:45.400 Everybody, just please hear this. 679 00:30:45.400 --> 00:30:47.300 This is really important, guys. 680 00:30:50.440 --> 00:30:53.960 Sometimes, this doesn't happen all the time, 681 00:30:53.960 --> 00:30:58.960 but sometimes attorneys will get so ingrained in the battle 682 00:31:00.320 --> 00:31:03.640 that they forget what the client wants. 683 00:31:03.640 --> 00:31:05.520 What I mean by that, 684 00:31:05.520 --> 00:31:07.600 I'm gonna give you a specific example 685 00:31:07.600 --> 00:31:10.680 to prove what I'm saying, and it involved Microsoft. 686 00:31:12.760 --> 00:31:14.480 And I'm not saying this happens all the time. 687 00:31:14.480 --> 00:31:17.540 What I'm saying is that attorneys, 688 00:31:17.540 --> 00:31:19.760 especially who are negotiating licenses 689 00:31:19.760 --> 00:31:22.680 and doing litigation can sometimes get so deep 690 00:31:22.680 --> 00:31:24.600 and embedded into the battle 691 00:31:24.600 --> 00:31:29.600 that they're not really fully, 692 00:31:29.760 --> 00:31:31.800 I'm trying to say this in a nice way, 693 00:31:31.800 --> 00:31:35.440 they're not fully thinking of every way 694 00:31:35.440 --> 00:31:37.520 to benefit the client, okay? 695 00:31:37.520 --> 00:31:40.240 And so I'll give you an example. 696 00:31:40.240 --> 00:31:43.400 I got a call a few years ago from a client 697 00:31:43.400 --> 00:31:46.320 who was negotiating a deal with Microsoft. 698 00:31:46.320 --> 00:31:51.320 Microsoft wanted a certain amount per download of software. 699 00:31:51.920 --> 00:31:53.480 Client was in this major battle. 700 00:31:53.480 --> 00:31:56.440 They were in negotiations for six months, guys. 701 00:31:56.440 --> 00:31:59.240 Do you have any idea how much money 702 00:31:59.240 --> 00:32:02.880 they spent on their attorneys in this negotiation? 703 00:32:03.960 --> 00:32:05.860 I mean, a lot of money, okay? 704 00:32:05.860 --> 00:32:08.360 They had Chicago Legal Counsel who was dealing with it, 705 00:32:08.360 --> 00:32:11.400 big firm, they were battling and battling and battling, 706 00:32:11.400 --> 00:32:13.320 trying to come to terms with Microsoft, 707 00:32:13.320 --> 00:32:16.060 spending tens of thousands of dollars, right, 708 00:32:16.060 --> 00:32:20.440 into the $100,000, which is ridiculous, just ridiculous. 709 00:32:20.440 --> 00:32:24.360 So I get a call from the, not the general counsel, 710 00:32:24.360 --> 00:32:26.280 but somebody who works with the general counsel, 711 00:32:26.280 --> 00:32:30.560 and she says, Peter, we need you on a meeting. 712 00:32:30.560 --> 00:32:33.160 Would you please just join us in this meeting? 713 00:32:33.160 --> 00:32:34.280 And I said, what's going on? 714 00:32:34.280 --> 00:32:38.560 She says, we've spent, I think, no, it wasn't 100,000, 715 00:32:38.560 --> 00:32:40.240 it was like 85,000. 716 00:32:40.240 --> 00:32:42.680 I think they were up to an $85,000 717 00:32:42.680 --> 00:32:47.200 in trying to negotiate a license with Microsoft. 718 00:32:48.200 --> 00:32:50.880 I said, oh my gosh, like, what's going on? 719 00:32:50.880 --> 00:32:52.800 Like, are you guys infringing or what? 720 00:32:52.800 --> 00:32:54.160 She says, no, no, we're not infringing, 721 00:32:54.160 --> 00:32:57.520 but we need them because they own the technology. 722 00:32:57.520 --> 00:32:59.400 They have the patents on it. 723 00:32:59.400 --> 00:33:00.240 We need them. 724 00:33:00.240 --> 00:33:03.920 Aw, Josiah's got a cat, that's awesome. 725 00:33:04.840 --> 00:33:06.960 I like Josiah more now, that's awesome. 726 00:33:06.960 --> 00:33:11.960 So, so she calls me up and she says, 727 00:33:12.480 --> 00:33:13.840 can you just sit in on the meeting 728 00:33:13.840 --> 00:33:15.200 and see if you can take care of this? 729 00:33:15.200 --> 00:33:17.160 Cause we've been at this for six months. 730 00:33:17.160 --> 00:33:20.000 We spent like 80 something thousand dollars on this. 731 00:33:20.000 --> 00:33:21.440 We need this deal to go through. 732 00:33:21.440 --> 00:33:23.360 I said, yeah, sure, no problem. 733 00:33:23.360 --> 00:33:25.520 So I said, but as a condition, 734 00:33:25.520 --> 00:33:27.000 you can't have your other, 735 00:33:27.000 --> 00:33:29.160 you can't have your Chicago legal counsel on the call 736 00:33:29.160 --> 00:33:31.360 because we'll end up in a battle 737 00:33:31.360 --> 00:33:34.000 and you can't look bad against the other party. 738 00:33:34.000 --> 00:33:35.320 It has to be clean. 739 00:33:35.320 --> 00:33:36.560 So we get on a call. 740 00:33:38.080 --> 00:33:40.760 The other party gets on the line to Chicago. 741 00:33:40.760 --> 00:33:42.160 I'm not the Chicago attorney. 742 00:33:42.160 --> 00:33:44.320 Microsoft is using New York council. 743 00:33:44.400 --> 00:33:46.760 I'm from Brooklyn, so I don't mind that. 744 00:33:46.760 --> 00:33:49.200 But opposing counsel is cursing. 745 00:33:49.200 --> 00:33:51.560 Like he starts out cursing. 746 00:33:51.560 --> 00:33:56.080 I can't believe we're MFing on this effing call again. 747 00:33:56.080 --> 00:33:58.400 We've been effing dealing with this for, 748 00:33:58.400 --> 00:34:00.400 you know, for six effing months. 749 00:34:00.400 --> 00:34:02.680 Like there's no effing reason why we can't, 750 00:34:02.680 --> 00:34:05.880 I'm like, oh my gosh, like this guy is, 751 00:34:05.880 --> 00:34:06.720 he's the real deal. 752 00:34:06.720 --> 00:34:08.040 So he's nonstop. 753 00:34:08.040 --> 00:34:10.360 He's saying everything that's wrong with the negotiations 754 00:34:10.360 --> 00:34:12.920 about using a sailor's language. 755 00:34:12.920 --> 00:34:17.320 And so he goes on a rant for about three minutes nonstop. 756 00:34:17.320 --> 00:34:18.600 I didn't say a word, right? 757 00:34:18.600 --> 00:34:19.800 And this wasn't with Zoom. 758 00:34:19.800 --> 00:34:20.760 This wasn't Google Zoom. 759 00:34:20.760 --> 00:34:23.480 This was a phone call, conference call. 760 00:34:23.480 --> 00:34:24.560 So I'm sitting back. 761 00:34:24.560 --> 00:34:25.840 I let him talk. 762 00:34:25.840 --> 00:34:28.120 Then finally, I just, 763 00:34:28.120 --> 00:34:30.239 there was like a split second that he paused. 764 00:34:30.239 --> 00:34:32.199 So I said, are you finished? 765 00:34:32.199 --> 00:34:34.520 And everybody on the line started laughing. 766 00:34:34.520 --> 00:34:35.760 Like it just broke the ice 767 00:34:35.760 --> 00:34:37.760 because he was just bashing us nonstop. 768 00:34:37.760 --> 00:34:39.120 So I said, are you finished? 769 00:34:39.120 --> 00:34:42.400 And everybody started laughing and he started chuckling. 770 00:34:42.400 --> 00:34:45.520 And he says, you're new to this agreement, aren't you? 771 00:34:45.520 --> 00:34:46.760 I said, yeah, it doesn't matter. 772 00:34:46.760 --> 00:34:49.280 I said, let me ask you a question. 773 00:34:49.280 --> 00:34:50.679 What does your client want? 774 00:34:51.920 --> 00:34:54.000 Guys, I'm not making this up. 775 00:34:54.000 --> 00:34:56.920 There was dead silence on the other side of the line. 776 00:34:57.800 --> 00:34:59.480 Dead silence. 777 00:35:00.000 --> 00:35:01.920 He didn't know. 778 00:35:04.320 --> 00:35:05.820 I mean, you have to keep this in mind. 779 00:35:05.820 --> 00:35:07.660 If you're negotiating licenses, 780 00:35:07.660 --> 00:35:09.660 if you have an attorney who's representing you, 781 00:35:09.660 --> 00:35:12.740 make sure you're making clear what you want 782 00:35:12.740 --> 00:35:13.580 out of everything. 783 00:35:13.580 --> 00:35:15.140 It's not just a battle to win. 784 00:35:15.140 --> 00:35:17.580 It's what does the client want? 785 00:35:17.580 --> 00:35:18.700 So he really didn't know. 786 00:35:18.700 --> 00:35:22.580 There was a long, just weird pause for 25 seconds, 787 00:35:22.580 --> 00:35:23.940 30 seconds. 788 00:35:23.940 --> 00:35:25.860 I said, hello? 789 00:35:25.860 --> 00:35:27.780 He says, yeah, yeah. 790 00:35:27.780 --> 00:35:29.100 Hold on a second. 791 00:35:29.100 --> 00:35:31.880 And he puts us on pause for like five minutes. 792 00:35:32.740 --> 00:35:34.900 And I'm like talking to Robin. 793 00:35:34.900 --> 00:35:36.780 I said, Robin, is the line still open? 794 00:35:36.780 --> 00:35:37.900 She's like, no, they're still there. 795 00:35:37.900 --> 00:35:38.740 They're talking. 796 00:35:40.260 --> 00:35:41.100 I said, okay. 797 00:35:41.100 --> 00:35:43.200 So he comes back on about five minutes later. 798 00:35:44.140 --> 00:35:46.380 I'm not making this up, guys. 799 00:35:46.380 --> 00:35:51.260 He says, we want 25 cents per download. 800 00:35:51.260 --> 00:35:52.100 I turned to Robin. 801 00:35:52.100 --> 00:35:53.900 I said, 25 cents? 802 00:35:53.900 --> 00:35:57.240 You guys have been arguing for 25 cents per download? 803 00:35:57.240 --> 00:35:58.300 Are you serious? 804 00:35:59.140 --> 00:36:01.580 She says, I guess. 805 00:36:01.580 --> 00:36:04.620 And I said, well, 25 cents is reasonable to me. 806 00:36:04.620 --> 00:36:05.460 Are you okay with that? 807 00:36:05.460 --> 00:36:06.420 She says, yeah. 808 00:36:06.420 --> 00:36:07.460 I said, done. 809 00:36:08.340 --> 00:36:11.140 The other side says, what? 810 00:36:11.140 --> 00:36:12.020 I said, done. 811 00:36:12.020 --> 00:36:13.060 We're done. 812 00:36:13.060 --> 00:36:14.540 You said you wanted 25 cents. 813 00:36:14.540 --> 00:36:15.380 We're done. 814 00:36:15.380 --> 00:36:17.140 Negotiations are over. 815 00:36:17.140 --> 00:36:19.020 Yes, we will give you 25 cents. 816 00:36:19.020 --> 00:36:21.020 Can we move on to other things? 817 00:36:21.020 --> 00:36:21.860 And that was it. 818 00:36:21.860 --> 00:36:26.220 So I gave you that example for this one reason. 819 00:36:26.220 --> 00:36:28.220 You need to stay engaged with your attorneys 820 00:36:28.260 --> 00:36:31.060 and understand sometimes they can get into this battle. 821 00:36:31.960 --> 00:36:33.420 And so you wanna make sure 822 00:36:33.420 --> 00:36:36.720 that they're representing your big interest. 823 00:36:36.720 --> 00:36:38.420 And sometimes in the heat of the battle, 824 00:36:38.420 --> 00:36:40.660 in litigation or in negotiations, 825 00:36:40.660 --> 00:36:42.040 they kind of lose track. 826 00:36:43.140 --> 00:36:44.820 They just kind of go, 827 00:36:44.820 --> 00:36:47.260 well, hold it, my legal position's better than yours. 828 00:36:47.260 --> 00:36:49.980 I don't care what your legal position is. 829 00:36:49.980 --> 00:36:52.020 There's a client who wants something. 830 00:36:52.020 --> 00:36:53.640 I don't care if you win or lose. 831 00:36:53.640 --> 00:36:55.340 Will the client get what you want? 832 00:36:55.340 --> 00:36:56.660 That's what's important. 833 00:36:56.660 --> 00:36:57.500 And you gotta make sure 834 00:36:57.500 --> 00:37:00.420 that's what your attorneys are representing you on. 835 00:37:00.420 --> 00:37:02.780 Licensing, that's really important. 836 00:37:02.780 --> 00:37:04.240 So in a license agreement, 837 00:37:04.240 --> 00:37:07.140 you can ask for dollar amounts upfront. 838 00:37:07.140 --> 00:37:10.580 You can ask for royalties long-term. 839 00:37:10.580 --> 00:37:12.980 You can ask for just, 840 00:37:12.980 --> 00:37:17.020 you can do practically anything you want in a license. 841 00:37:17.020 --> 00:37:18.780 It's an open canvas. 842 00:37:18.780 --> 00:37:20.540 So I just wanted to share that with you 843 00:37:20.540 --> 00:37:23.300 because some of you have something that's very important 844 00:37:23.300 --> 00:37:25.660 that you want to share with others. 845 00:37:25.660 --> 00:37:28.700 And a license agreement might be the way to go. 846 00:37:28.700 --> 00:37:33.100 A license also will allow you to enter into a market 847 00:37:33.100 --> 00:37:35.500 where you couldn't enter before by yourself. 848 00:37:36.540 --> 00:37:40.940 You needed somebody else's IP to let you enter a market. 849 00:37:42.260 --> 00:37:44.780 So a license agreement can do that for you as well. 850 00:37:44.780 --> 00:37:47.340 But like Barry mentioned to you guys earlier, 851 00:37:47.340 --> 00:37:49.700 an indemnification agreement 852 00:37:49.700 --> 00:37:53.180 can be one of the most vital provisions 853 00:37:53.180 --> 00:37:54.380 in a license agreement. 854 00:37:55.860 --> 00:37:58.380 It's incredibly important to understand what that is. 855 00:37:58.380 --> 00:38:00.700 What an indemnification agreement is, 856 00:38:00.700 --> 00:38:02.620 is that it actually, what it does, 857 00:38:02.620 --> 00:38:07.620 is it shows if let's say party A 858 00:38:07.780 --> 00:38:11.020 is taking a license to the name Nike, 859 00:38:11.020 --> 00:38:13.020 and they're going to create shoes. 860 00:38:13.020 --> 00:38:15.340 They're gonna use the name Nike on shoes. 861 00:38:15.340 --> 00:38:16.820 And Nike says, you know what? 862 00:38:16.820 --> 00:38:18.220 We're okay with that. 863 00:38:18.220 --> 00:38:22.460 We're not really into like sneakers for little kids 864 00:38:22.460 --> 00:38:24.500 that are three and four years old. 865 00:38:24.500 --> 00:38:26.460 We're just into hiring three and four years old 866 00:38:26.460 --> 00:38:27.300 to make our sneakers. 867 00:38:27.300 --> 00:38:28.140 No, I'm just kidding. 868 00:38:28.140 --> 00:38:32.380 So they're just, did I really just say that? 869 00:38:32.380 --> 00:38:33.220 Sorry. 870 00:38:33.220 --> 00:38:37.500 So it's just, we're not into that sneaker line, right? 871 00:38:37.500 --> 00:38:39.900 We like to, yeah, we have other reasons for it. 872 00:38:39.900 --> 00:38:43.420 So they say, all right, ABC company, 873 00:38:43.420 --> 00:38:46.340 we're going to allow you to license from us. 874 00:38:46.340 --> 00:38:51.340 But we don't wanna be potentially liable 875 00:38:51.780 --> 00:38:56.780 for any sneakers that hurt the shoes of toddlers 876 00:38:56.940 --> 00:38:59.020 or hurt the feet of toddlers. 877 00:38:59.020 --> 00:39:01.540 So we want an indemnification provision 878 00:39:01.540 --> 00:39:05.260 that says any product that you place the name, 879 00:39:05.260 --> 00:39:08.500 our licensed trademark on, 880 00:39:08.500 --> 00:39:12.380 we're not liable for any of those products, any of them. 881 00:39:12.380 --> 00:39:16.180 So we want you to indemnify us from any cause of action 882 00:39:16.180 --> 00:39:19.180 associated with any product that you make 883 00:39:19.180 --> 00:39:20.620 that has our name on it. 884 00:39:21.460 --> 00:39:23.620 Otherwise we're not gonna license to you. 885 00:39:23.620 --> 00:39:26.140 So what indemnification means is that 886 00:39:26.140 --> 00:39:28.700 the trademark owner is saying to the other person 887 00:39:28.700 --> 00:39:32.500 who's using the name, you're going to indemnify me, 888 00:39:32.500 --> 00:39:35.420 which means if I get sued, 889 00:39:35.420 --> 00:39:39.300 if I get sued for a product that has that name on it, 890 00:39:39.300 --> 00:39:41.900 you are going to pay my attorney's fees. 891 00:39:41.900 --> 00:39:44.060 You're gonna pay any damages. 892 00:39:44.060 --> 00:39:46.580 You're gonna pay any rendered decision. 893 00:39:46.580 --> 00:39:48.180 You're gonna pay for it all. 894 00:39:48.180 --> 00:39:51.020 That's what indemnification means, okay? 895 00:39:51.700 --> 00:39:54.020 It means somebody else is gonna pay the bill 896 00:39:54.020 --> 00:39:55.420 if there's a liability. 897 00:39:55.420 --> 00:39:56.420 Does that make sense? 898 00:39:57.380 --> 00:39:58.220 Okay, good. 899 00:39:58.220 --> 00:40:00.180 That's what an indemnification provision. 900 00:40:00.000 --> 00:40:06.800 is. Very important to understand that, right? And that's what a license is. Now, there's one more 901 00:40:06.800 --> 00:40:11.440 thing I'm going to mention on a license. For a license agreement, you can also, when you're 902 00:40:11.440 --> 00:40:17.120 starting out and you don't have any major legal rights, you can create what's called a STEP 903 00:40:17.120 --> 00:40:24.640 license. What a STEP license is, is that you get certain things now, and when something happens, 904 00:40:25.360 --> 00:40:33.920 you get more or you get less. So, STEP means that it changes, the terms of the license 905 00:40:33.920 --> 00:40:42.000 change based on something. That something can be you make X amount of money on the product, 906 00:40:42.000 --> 00:40:49.280 it could be so many units of the product is sold, whatever it is. As a real concrete example, 907 00:40:49.280 --> 00:40:54.320 let's say you take a license and you give it to somebody and you say, look, I want 4% of all the 908 00:40:54.320 --> 00:40:59.920 sales. They say, okay, sure. And then you tell them, well, if you have over 2000 units that are 909 00:40:59.920 --> 00:41:08.240 sold, then it's going to go from 4% to 3%. That's a STEP. That means it went from 4% to 3% when 910 00:41:08.240 --> 00:41:14.320 1000 units were sold. That's a STEP. So, that's called a STEP license. So, don't always, I'm 911 00:41:14.320 --> 00:41:19.120 telling you this because you shouldn't always feel that just because you're starting out, 912 00:41:19.840 --> 00:41:25.280 you can't license your technology or you can't license your trademarks or your copyrights or 913 00:41:25.280 --> 00:41:31.600 your patents, you may be able to, you may just have to have less favorable terms now 914 00:41:32.560 --> 00:41:38.960 and get better terms later when you become more successful. That's called a STEP license. Just 915 00:41:38.960 --> 00:41:45.760 tell your attorney, hey, what's a STEP license? How do I use it? Okay. Oh, somebody just posted 916 00:41:45.760 --> 00:41:50.560 indemnification. Larissa, you just posted the definition. That's pretty cool. 917 00:41:50.560 --> 00:41:55.200 I was just going off of what you said. Oh, that's pretty cool. Nice. Yeah. 918 00:41:56.800 --> 00:42:01.360 That's really good. All right. And for how many of you guys have funnels just by a show of hand, 919 00:42:01.360 --> 00:42:06.880 funnels or websites? All right. Now, a number of you. You're going to want to know what terms and 920 00:42:06.880 --> 00:42:13.760 conditions are. You're going to want to know that's one of the most important things. On my 921 00:42:13.760 --> 00:42:18.000 own funnel, you'll see terms and conditions. Those people that are in my network, I allow them 922 00:42:18.000 --> 00:42:22.400 to use my own terms and conditions so they don't have to pay a lawyer to actually create it. If 923 00:42:22.400 --> 00:42:29.280 other people copy it, I tell them it's copyright infringement so they can't use it. But terms and 924 00:42:29.280 --> 00:42:34.160 conditions are really important. And there's some other policies that are really important for you. 925 00:42:34.800 --> 00:42:41.040 You just don't want to make mistakes there because you can run into big liability issues. 926 00:42:41.840 --> 00:42:46.080 All right. Let me go to Dr. Coilette. I think she has a question here. 927 00:42:47.040 --> 00:42:51.280 So let me see what your question is. Although, pin in that for just a second. 928 00:42:51.840 --> 00:42:55.680 Well, you can go back. Josiah just dropped something. I don't know if you want to address. 929 00:42:58.640 --> 00:43:02.560 Put a pin in it. No, what do I do? 930 00:43:03.120 --> 00:43:07.360 Read Josiah's comment. He said, I had ChatGTP write my terms and conditions. 931 00:43:09.120 --> 00:43:10.400 I'm just falling over over here. 932 00:43:11.520 --> 00:43:16.640 I think Josiah had his cat write the terms and conditions. 933 00:43:16.640 --> 00:43:21.520 Oh, he's joking. Josiah got jokes? Is that it? 934 00:43:21.520 --> 00:43:24.080 Josiah got jokes. What's up, bro? It's all good. 935 00:43:24.320 --> 00:43:29.440 It's all good. Yeah, so websites and 936 00:43:32.480 --> 00:43:39.920 funnels. Guys, make sure you understand your terms and conditions and your privacy policy. 937 00:43:40.720 --> 00:43:45.760 You guys better learn that stuff. Privacy policy is a big deal. If you look at my funnel, 938 00:43:45.760 --> 00:43:53.200 there's a big terms and conditions agreement that everybody has to agree to. And separate from that, 939 00:43:53.200 --> 00:44:00.960 long privacy policy. Talks about it as well. I actually have it so that if people are 940 00:44:00.960 --> 00:44:06.640 doing lives or whatever, I can use the content. I make sure of that. Now, obviously, if somebody's 941 00:44:06.640 --> 00:44:11.200 talking about their situation, I don't go disclosing people's situations. But if somebody 942 00:44:11.200 --> 00:44:17.040 gives a really good review, those reviews are invaluable because it helps other people to 943 00:44:17.040 --> 00:44:22.320 understand how the material helps them. And so it helps to guide people to get assistance. 944 00:44:22.320 --> 00:44:29.760 Because I don't know if you guys remember this, but like I said, 90% of startups fail, guys. 945 00:44:30.960 --> 00:44:38.160 90%. Look next to you. There's 10 people. Nine of them will fail. 946 00:44:40.320 --> 00:44:47.600 That's a big deal. That's a really big deal. And when COVID came out, there was a 75% increase 947 00:44:47.600 --> 00:44:53.840 in a number of companies that were created. It went from 200 and I think it was like 250 948 00:44:53.840 --> 00:44:59.600 something thousand to like 400 and something thousand new companies that were created in a month. 949 00:45:00.000 --> 00:45:05.000 in the United States, but you know what didn't change? 950 00:45:05.620 --> 00:45:08.700 It's still 90% failure rate. 951 00:45:08.700 --> 00:45:11.140 That number did not change. 952 00:45:11.140 --> 00:45:13.980 So that means now there's more people in the room, 953 00:45:13.980 --> 00:45:17.680 but still 10 people that are closer to you. 954 00:45:18.620 --> 00:45:20.320 I don't even want to say it out loud, 955 00:45:20.320 --> 00:45:22.120 but that's what the numbers are. 956 00:45:22.120 --> 00:45:23.880 So we're trying to change that. 957 00:45:23.880 --> 00:45:26.000 Dr. Coylette. 958 00:45:26.000 --> 00:45:27.360 Thank you. 959 00:45:27.360 --> 00:45:32.360 So I was creating, well, I have created a number of NFTs 960 00:45:33.560 --> 00:45:36.220 and I went on various different sites 961 00:45:36.220 --> 00:45:39.040 to help me generate the images for it. 962 00:45:39.040 --> 00:45:42.880 And most of them, even if you generated it on their site, 963 00:45:42.880 --> 00:45:44.640 they would still own your content. 964 00:45:44.640 --> 00:45:47.560 So I read all of that until I got to MidJourney 965 00:45:47.560 --> 00:45:50.480 and MidJourney allows you to own your content. 966 00:45:50.480 --> 00:45:55.200 My question is because I'm putting in all of the information 967 00:45:55.200 --> 00:45:58.320 for the creation of the image that I'm creating, 968 00:45:58.320 --> 00:46:02.120 I'm telling it exactly what I want it to create 969 00:46:02.120 --> 00:46:04.000 and doing the images. 970 00:46:04.000 --> 00:46:09.000 You had said yesterday that we could submit multiple images 971 00:46:09.680 --> 00:46:10.720 for copyright. 972 00:46:10.720 --> 00:46:12.980 So if I own the image, 973 00:46:12.980 --> 00:46:15.720 I put in all the information to create the image. 974 00:46:15.720 --> 00:46:18.700 I'm not using somebody's face or whatever. 975 00:46:18.700 --> 00:46:21.360 I'm telling it what to create. 976 00:46:21.360 --> 00:46:23.880 Am I allowed to take those images 977 00:46:23.880 --> 00:46:25.840 and submit them for copyright? 978 00:46:25.840 --> 00:46:28.480 And I know it's not legal advice, 979 00:46:28.480 --> 00:46:29.760 but I'm just trying to get- 980 00:46:29.760 --> 00:46:31.360 Yeah, it's a good question. 981 00:46:31.360 --> 00:46:36.240 And this is where the courts are examining right now. 982 00:46:36.240 --> 00:46:39.400 And this is something that's changing like real time. 983 00:46:39.400 --> 00:46:43.740 I mean, in general, anything created by a computer, 984 00:46:43.740 --> 00:46:47.640 in general, a party can't have a copyright to it 985 00:46:47.640 --> 00:46:50.760 because it's not an individual who created it. 986 00:46:50.760 --> 00:46:54.880 Like that's just plain like copyrights 101. 987 00:46:54.880 --> 00:46:58.840 There's a requirement of a creation. 988 00:46:58.840 --> 00:47:00.440 And that creation, remember, 989 00:47:00.440 --> 00:47:02.440 I don't know if I mentioned this to you guys. 990 00:47:02.440 --> 00:47:05.560 There was a, this is an actual court case, 991 00:47:05.560 --> 00:47:06.480 a real court case. 992 00:47:06.480 --> 00:47:07.860 You can look this up. 993 00:47:07.860 --> 00:47:09.960 It was really, really famous. 994 00:47:09.960 --> 00:47:13.360 This person had a camera and a monkey stole it. 995 00:47:14.680 --> 00:47:17.180 Like a monkey had the camera, right? 996 00:47:17.180 --> 00:47:19.520 And the monkey took a picture of itself. 997 00:47:21.120 --> 00:47:22.440 I'm not making this up. 998 00:47:22.440 --> 00:47:24.880 I know people right now, 999 00:47:24.880 --> 00:47:27.320 people right now, like Peter's always got jokes. 1000 00:47:27.320 --> 00:47:29.560 Like, let me, I'm going to prove this to you. 1001 00:47:29.560 --> 00:47:34.560 Monkey takes picture of itself. 1002 00:47:35.240 --> 00:47:36.600 And it's a good picture too. 1003 00:47:36.600 --> 00:47:39.880 Like this monkey, this monkey went to film school. 1004 00:47:40.720 --> 00:47:41.560 And- 1005 00:47:41.560 --> 00:47:42.880 Peter, we believe you. 1006 00:47:42.880 --> 00:47:44.720 It's so true. 1007 00:47:44.720 --> 00:47:46.120 You're good. 1008 00:47:46.120 --> 00:47:47.560 This is so crazy. 1009 00:47:47.560 --> 00:47:48.720 There we go. 1010 00:47:48.760 --> 00:47:50.440 But we do fun things in the portal. 1011 00:47:50.440 --> 00:47:53.520 Like we know the original patent on toilet paper. 1012 00:47:53.520 --> 00:47:55.800 It really does come over towards you. 1013 00:47:55.800 --> 00:47:56.640 That is the correct- 1014 00:47:56.640 --> 00:47:57.480 Oh gosh. 1015 00:47:58.560 --> 00:48:00.440 We don't even want to go there. 1016 00:48:00.440 --> 00:48:01.280 All right. 1017 00:48:01.280 --> 00:48:02.100 This is the picture. 1018 00:48:02.100 --> 00:48:02.940 Here it is, images. 1019 00:48:04.040 --> 00:48:05.380 I've never seen this. 1020 00:48:05.380 --> 00:48:06.560 I've heard you tell this story. 1021 00:48:06.560 --> 00:48:07.380 This is real. 1022 00:48:07.380 --> 00:48:08.220 This is real. 1023 00:48:08.220 --> 00:48:10.760 That is, that's the picture right there. 1024 00:48:10.760 --> 00:48:15.760 This is the actual picture of the monkey selfie, right? 1025 00:48:16.460 --> 00:48:17.860 That's the actual picture. 1026 00:48:17.860 --> 00:48:21.840 Now, I don't know how that, man, that monkey's good. 1027 00:48:21.840 --> 00:48:24.420 Like that, that's, that's a good picture. 1028 00:48:24.420 --> 00:48:28.600 So the whole point of this is this was done 1029 00:48:28.600 --> 00:48:30.340 and this person who owns the camera 1030 00:48:30.340 --> 00:48:31.740 and I believe it was in the United Kingdom. 1031 00:48:31.740 --> 00:48:36.020 They took the picture and then they, and the, well 1032 00:48:36.020 --> 00:48:38.940 the monkey took the picture and they, and it became famous. 1033 00:48:38.940 --> 00:48:41.680 Like, you know, like millions upon millions of views 1034 00:48:41.680 --> 00:48:44.220 and everybody's excited and it goes viral. 1035 00:48:44.220 --> 00:48:47.580 And so the person who owned the camera said, 1036 00:48:48.300 --> 00:48:50.340 well, that's my, it's my camera. 1037 00:48:50.340 --> 00:48:53.100 So therefore it's my copyright. 1038 00:48:53.100 --> 00:48:55.580 So I want everybody to send me royalties 1039 00:48:55.580 --> 00:48:58.000 and I want to like make tons of money on this. 1040 00:48:58.860 --> 00:49:02.340 The court said, yeah, nope, nope. 1041 00:49:02.340 --> 00:49:05.540 So then somebody else became very clever. 1042 00:49:05.540 --> 00:49:07.860 Somebody says, well, I represent the monkey. 1043 00:49:09.660 --> 00:49:12.300 The monkey should have certain legal rights. 1044 00:49:12.300 --> 00:49:14.380 Now look, I've been a lawyer for a long time 1045 00:49:14.380 --> 00:49:16.700 and I have represented many monkeys 1046 00:49:16.700 --> 00:49:18.500 but I don't mean these kinds of monkeys. 1047 00:49:18.500 --> 00:49:20.700 I've represented like many monkeys though. 1048 00:49:20.700 --> 00:49:21.740 I will tell you that. 1049 00:49:23.460 --> 00:49:25.780 Fortunately, none of the recent ones, I've fired them. 1050 00:49:25.780 --> 00:49:29.460 So in any case, they brought that case. 1051 00:49:29.460 --> 00:49:32.580 They're like, the monkey should have certain legal rights. 1052 00:49:32.580 --> 00:49:34.220 No, that's not good either. 1053 00:49:34.220 --> 00:49:35.980 It needs to be a human being. 1054 00:49:35.980 --> 00:49:39.620 So with that being the case, with these 1055 00:49:39.620 --> 00:49:42.540 these sites that are creating this content, 1056 00:49:42.540 --> 00:49:47.420 it's arguably, arguably there's no copyright associated 1057 00:49:47.420 --> 00:49:52.420 with what's created because it's the creator is the software. 1058 00:49:54.140 --> 00:49:56.940 And so technically the one who would 1059 00:49:56.940 --> 00:49:58.700 who would be argued to be the creator 1060 00:49:58.700 --> 00:50:00.180 would be the software owner. 1061 00:50:00.000 --> 00:50:02.760 But you can't do that on the copyright law either. 1062 00:50:02.760 --> 00:50:07.280 So the big question is, how do you get around all this? 1063 00:50:07.280 --> 00:50:08.580 That's a big question. 1064 00:50:08.580 --> 00:50:10.160 And if you want the answer to that, 1065 00:50:10.160 --> 00:50:12.120 you're going to have to sign up next month. 1066 00:50:12.120 --> 00:50:13.660 Because I actually have the solution. 1067 00:50:13.660 --> 00:50:14.160 Oh, I am. 1068 00:50:14.160 --> 00:50:15.320 I was like, drop the link. 1069 00:50:15.320 --> 00:50:15.920 I'm there. 1070 00:50:15.920 --> 00:50:16.600 Seriously. 1071 00:50:16.600 --> 00:50:17.320 I know. 1072 00:50:17.320 --> 00:50:18.000 Ray knows. 1073 00:50:18.000 --> 00:50:20.440 Ray's trying to put together the whole site and everything. 1074 00:50:20.440 --> 00:50:22.320 She knows this is a hot topic. 1075 00:50:22.320 --> 00:50:27.120 But I will be breaking that down in detail next month. 1076 00:50:27.120 --> 00:50:29.160 So that's part of the draw. 1077 00:50:29.240 --> 00:50:31.960 The fact, though, that Midjourney said, 1078 00:50:31.960 --> 00:50:33.360 the content is mine. 1079 00:50:33.360 --> 00:50:35.360 I can still use it, right? 1080 00:50:35.360 --> 00:50:37.040 I mean, I understand the copyright. 1081 00:50:37.040 --> 00:50:39.240 Well, if somebody has a license agreement 1082 00:50:39.240 --> 00:50:42.680 and says you can use something, then you probably can use it. 1083 00:50:42.680 --> 00:50:47.120 The question is, does an entity, is it true 1084 00:50:47.120 --> 00:50:51.160 that they only use your content? 1085 00:50:51.160 --> 00:50:52.720 Is that true? 1086 00:50:52.720 --> 00:50:54.200 You better be sure of that. 1087 00:50:54.200 --> 00:50:56.360 Because if they're grabbing somebody else's content 1088 00:50:56.360 --> 00:50:57.920 and combining it with your content, 1089 00:50:57.920 --> 00:51:00.360 you could run into a copyright infringement issue. 1090 00:51:00.360 --> 00:51:01.520 That's why you've got to figure it out. 1091 00:51:01.520 --> 00:51:02.880 How do I know that to be true? 1092 00:51:02.880 --> 00:51:05.000 I mean, I'm telling it every detail that I wanted to. 1093 00:51:05.000 --> 00:51:07.280 Well, is it Mona Lisa with the Michael Jackson glove? 1094 00:51:07.280 --> 00:51:09.880 Or is it Mona Lisa turning into, like, she was? 1095 00:51:09.880 --> 00:51:11.120 No, it's none of that. 1096 00:51:11.120 --> 00:51:12.440 You know what I'm saying? 1097 00:51:12.440 --> 00:51:13.120 Yeah, yeah. 1098 00:51:13.120 --> 00:51:17.600 I'm not trying to get a derivative off of something 1099 00:51:17.600 --> 00:51:18.120 else. 1100 00:51:18.120 --> 00:51:20.720 I'm trying to create originals, so. 1101 00:51:20.720 --> 00:51:21.360 Right, right. 1102 00:51:21.360 --> 00:51:23.920 So let's say you created your own work. 1103 00:51:23.920 --> 00:51:26.040 And your own work was Mona Lisa. 1104 00:51:26.040 --> 00:51:28.440 Let's just go with that. 1105 00:51:28.440 --> 00:51:30.320 And when you entered in Mona Lisa, 1106 00:51:30.320 --> 00:51:33.440 Mona Lisa came out with a mustache. 1107 00:51:33.440 --> 00:51:35.320 If Mona Lisa comes out with a mustache, 1108 00:51:35.320 --> 00:51:37.080 that's arguably a derivative work. 1109 00:51:37.080 --> 00:51:38.680 It's the exact same thing. 1110 00:51:38.680 --> 00:51:40.520 All that got added was a mustache. 1111 00:51:40.520 --> 00:51:42.520 And there's no legal rights to a mustache. 1112 00:51:42.520 --> 00:51:45.480 So that, I would argue, is a derivative work. 1113 00:51:45.480 --> 00:51:50.240 But still, I mean, I could use it, right? 1114 00:51:50.240 --> 00:51:52.200 Because I own the original work. 1115 00:51:52.200 --> 00:51:56.760 But the question is, can I file copyright on it? 1116 00:51:56.760 --> 00:51:59.080 You know, that's the big question. 1117 00:51:59.080 --> 00:52:00.880 And that's what we're covering next month. 1118 00:52:00.880 --> 00:52:03.920 We're covering, what do you truly own? 1119 00:52:03.920 --> 00:52:06.760 What do you need to worry about? 1120 00:52:06.760 --> 00:52:09.600 What do you have to do if you don't own it 1121 00:52:09.600 --> 00:52:11.600 so that you can own it? 1122 00:52:11.600 --> 00:52:13.920 That's the sequence people need to figure out. 1123 00:52:13.920 --> 00:52:17.160 If it is the case that you can't own it, great. 1124 00:52:17.160 --> 00:52:20.480 What do I need to do to make it so I can own it? 1125 00:52:20.560 --> 00:52:24.200 And there are certain things you can do to do that. 1126 00:52:24.200 --> 00:52:26.480 Now, there are new sites that are coming out 1127 00:52:26.480 --> 00:52:30.080 that we're going to go into in detail next month. 1128 00:52:30.080 --> 00:52:32.880 And some of those sites are saying 1129 00:52:32.880 --> 00:52:35.560 that they're only using licensed pictures 1130 00:52:35.560 --> 00:52:37.760 and they're only using open source pictures. 1131 00:52:38.760 --> 00:52:42.040 Man, they better be, it better be right. 1132 00:52:42.040 --> 00:52:43.240 They better be right. 1133 00:52:43.240 --> 00:52:46.480 Because if they're wrong, you can run into problems. 1134 00:52:46.480 --> 00:52:49.720 But separate from that, the question is, 1135 00:52:50.520 --> 00:52:55.520 if it's rendering results off of things that were entered 1136 00:52:55.840 --> 00:52:58.800 and those are open source and licensed, 1137 00:52:58.800 --> 00:53:01.560 what exactly can you do with what's rendered? 1138 00:53:01.560 --> 00:53:03.280 You got to read that license agreement now. 1139 00:53:03.280 --> 00:53:05.600 What does the license agreement say? 1140 00:53:05.600 --> 00:53:07.680 You can and can't do, right? 1141 00:53:07.680 --> 00:53:10.320 So like, is Jill here? 1142 00:53:12.840 --> 00:53:14.880 Jill knows this stuff like the back of her hands. 1143 00:53:14.880 --> 00:53:15.720 Jill, are you here? 1144 00:53:15.720 --> 00:53:17.280 I'm here. 1145 00:53:17.280 --> 00:53:19.080 I was just looking for her too, actually. 1146 00:53:19.440 --> 00:53:20.280 I see her. 1147 00:53:20.280 --> 00:53:21.120 It says team. 1148 00:53:21.120 --> 00:53:22.120 Well, yeah, she's here. 1149 00:53:22.120 --> 00:53:22.960 She's here. 1150 00:53:22.960 --> 00:53:23.800 What? 1151 00:53:23.800 --> 00:53:24.880 She might be in the middle of something. 1152 00:53:24.880 --> 00:53:28.680 So I know she was trying to stay here during this. 1153 00:53:28.680 --> 00:53:30.720 She's got her cute little beanie on. 1154 00:53:30.720 --> 00:53:31.720 She does. 1155 00:53:31.720 --> 00:53:34.880 She's pulling up, she's doing a Josiah right now. 1156 00:53:34.880 --> 00:53:35.720 Just stay there. 1157 00:53:39.000 --> 00:53:42.320 So in any case, Jill knows a lot about this field. 1158 00:53:42.320 --> 00:53:43.680 Like she's been digging into this, 1159 00:53:43.680 --> 00:53:47.400 watching nonstop videos, looking at content on my behalf. 1160 00:53:47.400 --> 00:53:49.040 And so she's been keeping me up to speed 1161 00:53:49.040 --> 00:53:51.040 on like the latest things. 1162 00:53:51.040 --> 00:53:53.800 And literally, Adobe just released 1163 00:53:53.800 --> 00:53:57.240 the beta version of Firefly, 1164 00:53:57.240 --> 00:54:01.040 which talks about providing open source material 1165 00:54:01.040 --> 00:54:02.520 and licensed material. 1166 00:54:03.480 --> 00:54:05.280 Big, big, big deal. 1167 00:54:05.280 --> 00:54:06.120 Big deal. 1168 00:54:07.040 --> 00:54:09.360 Sounds like I need to have a copy of everything 1169 00:54:09.360 --> 00:54:12.760 that MidJourney has in its terms and conditions that I'm- 1170 00:54:12.760 --> 00:54:13.600 I would look at that stuff. 1171 00:54:13.600 --> 00:54:15.880 Because that's what I really was looking at. 1172 00:54:15.880 --> 00:54:17.160 Since some of them were like, you know, 1173 00:54:17.160 --> 00:54:19.200 you can create media, but we still own it. 1174 00:54:19.200 --> 00:54:21.280 And I'm like, that doesn't do me any good. 1175 00:54:21.280 --> 00:54:22.120 So. 1176 00:54:22.120 --> 00:54:22.960 Yeah. 1177 00:54:22.960 --> 00:54:24.680 And then, yes. 1178 00:54:24.680 --> 00:54:26.840 And be there next month. 1179 00:54:26.840 --> 00:54:27.680 You'll see. 1180 00:54:27.680 --> 00:54:30.560 Because the reason why I'm asking for that is, 1181 00:54:30.560 --> 00:54:31.800 I'm expecting, honestly, 1182 00:54:31.800 --> 00:54:33.520 there should be thousands of people there next month, 1183 00:54:33.520 --> 00:54:34.360 to tell you the truth. 1184 00:54:34.360 --> 00:54:35.440 Because this is such a hot issue. 1185 00:54:35.440 --> 00:54:36.280 It is. 1186 00:54:36.280 --> 00:54:39.840 But the big thing about this is, 1187 00:54:40.840 --> 00:54:45.840 what if you're adding a lot of the content yourself? 1188 00:54:46.480 --> 00:54:49.880 Like, what if 90% of what's being rendered, 1189 00:54:49.880 --> 00:54:51.520 you actually entered? 1190 00:54:51.520 --> 00:54:53.400 That's the big question. 1191 00:54:53.400 --> 00:54:54.920 That's what people should be asking. 1192 00:54:54.920 --> 00:54:56.720 People should be asking, like, 1193 00:54:56.720 --> 00:54:58.440 where's the weighing test? 1194 00:54:58.440 --> 00:54:59.680 I entered in five things. 1195 00:54:59.680 --> 00:55:00.520 I got a- 1196 00:55:00.000 --> 00:55:02.480 I entered 10 things, I got a result. 1197 00:55:02.480 --> 00:55:05.920 I entered 100 things and 110 things 1198 00:55:05.920 --> 00:55:07.600 are coming out as a result. 1199 00:55:07.600 --> 00:55:09.960 Does that mean I had a majority contribution 1200 00:55:09.960 --> 00:55:12.640 and therefore what's rendered should be considered 1201 00:55:12.640 --> 00:55:14.480 derivative work or not? 1202 00:55:14.480 --> 00:55:18.180 I mean, that's really where the test is. 1203 00:55:18.180 --> 00:55:20.200 As people get to be more and more creative. 1204 00:55:20.200 --> 00:55:22.440 And then the other thing is, 1205 00:55:22.440 --> 00:55:24.040 what if you're entering your content 1206 00:55:24.040 --> 00:55:25.060 or you're entering your videos 1207 00:55:25.060 --> 00:55:26.980 or you're entering all this other stuff, right? 1208 00:55:26.980 --> 00:55:28.440 What happens to your content? 1209 00:55:29.260 --> 00:55:31.100 People aren't asking these questions. 1210 00:55:31.100 --> 00:55:33.020 They're just adding stuff in. 1211 00:55:33.020 --> 00:55:36.740 We're gonna cover all that next month in a lot of detail. 1212 00:55:36.740 --> 00:55:38.140 So just make sure you're there next month. 1213 00:55:38.140 --> 00:55:39.940 I'm gonna take one more question 1214 00:55:39.940 --> 00:55:42.780 from somebody who has not asked a question 1215 00:55:42.780 --> 00:55:44.020 and that's Linda. 1216 00:55:45.400 --> 00:55:49.260 Linda, how are you? 1217 00:55:50.380 --> 00:55:53.160 Let's see if I can, you have to unmute my friend. 1218 00:55:53.660 --> 00:55:58.660 Okay, mine is probably more of a basic question. 1219 00:55:59.180 --> 00:56:04.180 If I'm planning to write a book or also do a paid course 1220 00:56:05.620 --> 00:56:09.340 and I want to cite somebody else's text 1221 00:56:09.340 --> 00:56:10.500 like they've written a book 1222 00:56:10.500 --> 00:56:13.860 and I wanted to say, oh, someone so says this 1223 00:56:13.860 --> 00:56:17.380 and then quoted chapters, is that infringement? 1224 00:56:17.380 --> 00:56:20.340 How much can I use of their content? 1225 00:56:20.960 --> 00:56:23.120 That's a great question. 1226 00:56:23.120 --> 00:56:25.560 We're actually, tomorrow when we begin 1227 00:56:25.560 --> 00:56:28.360 and we're gonna be talking about fair use, all right? 1228 00:56:28.360 --> 00:56:30.720 That's something that we're gonna talk about in some detail 1229 00:56:30.720 --> 00:56:33.000 because a lot of people are just like, 1230 00:56:33.000 --> 00:56:33.840 what can I use? 1231 00:56:33.840 --> 00:56:34.660 What can't I use? 1232 00:56:34.660 --> 00:56:35.500 So what can I quote? 1233 00:56:35.500 --> 00:56:36.320 What can't I quote? 1234 00:56:38.600 --> 00:56:41.280 I can tell you that if you're creating your own book 1235 00:56:42.260 --> 00:56:45.200 and you are making money off of your own book 1236 00:56:45.200 --> 00:56:47.040 and you're grabbing quotes from other people 1237 00:56:47.040 --> 00:56:49.360 to bring up the value of your own book, 1238 00:56:49.380 --> 00:56:51.500 even though you're giving them credit 1239 00:56:51.500 --> 00:56:56.100 by saying this is their quote, you can run into issues 1240 00:56:56.100 --> 00:57:01.100 but there is some allowance of what you're allowed to do. 1241 00:57:04.500 --> 00:57:06.540 And so I'm gonna cover that tomorrow. 1242 00:57:06.540 --> 00:57:07.620 It's a big topic. 1243 00:57:07.620 --> 00:57:09.580 It's not a simple topic. 1244 00:57:09.580 --> 00:57:11.180 It's not like, you know, 1245 00:57:11.180 --> 00:57:12.700 I was in the Protect Your Idea Challenge 1246 00:57:12.700 --> 00:57:16.020 and Peter said, blah, blah, blah, blah, blah, blah, blah, 1247 00:57:16.020 --> 00:57:17.560 and you throw that in your book. 1248 00:57:17.560 --> 00:57:19.660 Now people buy the book, right? 1249 00:57:19.660 --> 00:57:21.820 And so, because the quote's there. 1250 00:57:21.820 --> 00:57:24.460 And so there's a balance of what's allowed 1251 00:57:24.460 --> 00:57:25.380 and what's not allowed. 1252 00:57:25.380 --> 00:57:28.260 What's educational, what's actually... 1253 00:57:28.260 --> 00:57:33.100 See, this doctrine of fair use, 1254 00:57:33.100 --> 00:57:35.380 to actually use the doctrine of fair use, 1255 00:57:35.380 --> 00:57:38.340 you must already be in copyright infringement land. 1256 00:57:39.620 --> 00:57:40.460 All right? 1257 00:57:40.460 --> 00:57:43.260 So that means you're already in a negative situation. 1258 00:57:43.260 --> 00:57:45.060 Now you're trying to find an exception 1259 00:57:45.080 --> 00:57:48.240 to the negative situation so you don't get in trouble. 1260 00:57:48.240 --> 00:57:49.080 All right? 1261 00:57:49.080 --> 00:57:50.980 So it's kind of like, you're a kid, 1262 00:57:50.980 --> 00:57:52.680 you already stole the cookie. 1263 00:57:52.680 --> 00:57:55.260 Now you're trying to come out with an excuse 1264 00:57:55.260 --> 00:57:57.040 as to why you stole the cookie. 1265 00:57:57.040 --> 00:57:59.560 And so you're like, well, daddy hasn't cooked 1266 00:57:59.560 --> 00:58:00.480 the last three days. 1267 00:58:00.480 --> 00:58:02.320 I need to eat something, mommy. 1268 00:58:02.320 --> 00:58:04.040 And all that was available was the cookie. 1269 00:58:04.040 --> 00:58:06.360 And now mommy's like, okay, fine, you're fine. 1270 00:58:06.360 --> 00:58:07.520 All right, no problem. 1271 00:58:07.520 --> 00:58:12.520 You know, but it means you already did something wrong. 1272 00:58:12.760 --> 00:58:13.920 Now we're just trying to make sure 1273 00:58:13.920 --> 00:58:14.960 you don't get in trouble. 1274 00:58:15.820 --> 00:58:17.700 So we'll cover that tomorrow in detail 1275 00:58:17.700 --> 00:58:21.220 because that, it's a tricky topic. 1276 00:58:21.220 --> 00:58:22.740 I'm always hesitant to cover it 1277 00:58:22.740 --> 00:58:25.300 because it can be very confusing. 1278 00:58:25.300 --> 00:58:29.220 A lawyer should be involved, but there's certain areas. 1279 00:58:29.220 --> 00:58:30.900 And in fact, even when I talk about it, 1280 00:58:30.900 --> 00:58:32.620 I'm gonna drop an article 1281 00:58:32.620 --> 00:58:34.420 so people can learn more about it. 1282 00:58:35.660 --> 00:58:39.140 And you'll see that the lawyer who even writes it, 1283 00:58:39.140 --> 00:58:41.340 who's been doing this their entire life, 1284 00:58:41.340 --> 00:58:43.060 starts out by saying, 1285 00:58:43.080 --> 00:58:45.320 I don't really know the answer to this. 1286 00:58:45.320 --> 00:58:48.000 Like literally, it's like, it's up to the court. 1287 00:58:48.000 --> 00:58:50.520 Now there's certain things that are like, 1288 00:58:50.520 --> 00:58:53.400 you know, newsworthy event. 1289 00:58:53.400 --> 00:58:56.060 You know, plane crashes, God forbid. 1290 00:58:56.060 --> 00:58:58.320 It crashed two towns down. 1291 00:58:58.320 --> 00:59:00.080 The news just comes out. 1292 00:59:00.080 --> 00:59:03.380 You grab the quote, you put it out here and say, 1293 00:59:03.380 --> 00:59:05.780 such and such, you know, newspaper, just drop this. 1294 00:59:05.780 --> 00:59:07.280 And it's educational purposes. 1295 00:59:07.280 --> 00:59:09.160 You're not making money off of it. 1296 00:59:09.160 --> 00:59:10.320 You're just teaching a class. 1297 00:59:10.320 --> 00:59:11.160 It just happened. 1298 00:59:11.160 --> 00:59:12.760 You need people to know. 1299 00:59:13.460 --> 00:59:15.900 That arguably falls in the fair use, right? 1300 00:59:16.820 --> 00:59:20.180 And that's like one of the rarest situations 1301 00:59:20.180 --> 00:59:21.940 for where it can be used. 1302 00:59:21.940 --> 00:59:25.460 But I don't know, that event happened six months ago, 1303 00:59:25.460 --> 00:59:29.140 and now you wanna grab a clip from a magazine 1304 00:59:29.140 --> 00:59:30.580 and enter it into your course 1305 00:59:30.580 --> 00:59:33.380 because you think it increases the value of your course. 1306 00:59:33.380 --> 00:59:35.220 That might be copyright infringement. 1307 00:59:35.220 --> 00:59:39.180 Same situation, but now there's a time variance 1308 00:59:39.180 --> 00:59:41.060 and there's no, 1309 00:59:41.320 --> 00:59:44.080 you're trying to bring something hot off the press. 1310 00:59:44.080 --> 00:59:46.520 It's, there's certain factors that you look at 1311 00:59:46.520 --> 00:59:48.040 and I'll list the factors tomorrow. 1312 00:59:48.040 --> 00:59:49.120 Good, thank you. 1313 00:59:49.120 --> 00:59:49.960 You're welcome. 1314 00:59:49.960 --> 00:59:53.680 All right, Larissa, I am going to close right now. 1315 00:59:53.680 --> 00:59:58.600 Tomorrow we can have our last day of kind of interaction. 1316 01:00:00.000 --> 01:00:02.280 What's your what's your question, Larissa? 1317 01:00:04.000 --> 01:00:06.800 I thought it might be an easy one. And the person asking is 1318 01:00:06.800 --> 01:00:11.040 not gonna be present tomorrow. Okay, good. All right. It's Mr. 1319 01:00:11.040 --> 01:00:15.600 Keith. He said, you know, he's writing musical jingles. And 1320 01:00:15.840 --> 01:00:19.080 what's the best way to go about licensing them in that 1321 01:00:19.080 --> 01:00:22.720 situation? Should you know, copywriting, licensing, you're 1322 01:00:22.720 --> 01:00:27.000 covering cop licensing earlier? Yeah, Keith, Keith, unmute 1323 01:00:27.000 --> 01:00:30.120 yourself. Talk, brother. Yeah, I'm unmuted. Can you hear me? 1324 01:00:30.240 --> 01:00:33.320 Yeah, I got you, man. All right. So let's, um, let's pin them. 1325 01:00:33.520 --> 01:00:35.640 There we go. We got them. Awesome. Love your lighting, 1326 01:00:35.640 --> 01:00:39.400 bro. That's awesome. All right. So at least I could do with this 1327 01:00:39.400 --> 01:00:40.680 bedroom. Anyway. 1328 01:00:44.520 --> 01:00:50.240 So I use Apple logic. And so I called them specifically tech 1329 01:00:50.240 --> 01:00:53.240 support. And I asked him, I said, Hey, what part of these 1330 01:00:53.240 --> 01:00:57.920 sounds in these settings? Can I are licensable? Can I use for my 1331 01:00:57.920 --> 01:01:01.080 stuff? And they said, Well, you can use anything as long as you 1332 01:01:01.080 --> 01:01:04.840 put make a compilation out of it. So I said, cool. They said, 1333 01:01:04.840 --> 01:01:10.960 you just can't sell a sound by itself as your sound. Which is 1334 01:01:10.960 --> 01:01:13.440 fine with me, because I put together jingles and different 1335 01:01:13.440 --> 01:01:20.240 loops and stuff like that. So how can with just one? And I 1336 01:01:20.240 --> 01:01:23.000 assume that would be copyright, correct? Yeah, then I would turn 1337 01:01:23.000 --> 01:01:24.400 around and license those out. 1338 01:01:25.800 --> 01:01:29.200 Yeah. So you're are you actually creating a compilation or just a 1339 01:01:29.200 --> 01:01:31.240 soundbite? You are doing compilations? 1340 01:01:33.200 --> 01:01:35.320 And podcasts and all sorts of stuff like that. 1341 01:01:35.800 --> 01:01:38.560 Yeah. So let's say it's a song. Let's use a simple example. 1342 01:01:38.560 --> 01:01:42.520 It's a song, right? There's, or let's say, like, you know, 1343 01:01:42.520 --> 01:01:48.360 William Augusto is. Mm. William Augusto creates, like soaking 1344 01:01:48.360 --> 01:01:51.120 music, right? Some of the best soaking music in the world, 1345 01:01:51.120 --> 01:01:54.760 like, oh, my gosh, just wreck you. There's really good stuff 1346 01:01:54.800 --> 01:01:57.600 brings like immediate peace, just really good stuff, right? 1347 01:01:57.880 --> 01:02:02.400 So it's a musical composition, but there's no words. Right. So 1348 01:02:02.800 --> 01:02:05.600 if you've got either a song or you've got a musical, musical 1349 01:02:05.600 --> 01:02:11.200 composition, if that's the case, and I want to, I can follow 1350 01:02:11.200 --> 01:02:14.440 copyright on it, I can license it, I can put it in a lot of 1351 01:02:14.440 --> 01:02:19.760 different environments, right. But there are certain groups 1352 01:02:19.760 --> 01:02:24.080 that can do the work for me. Which I don't know if you're 1353 01:02:24.120 --> 01:02:28.400 aware of, like BMI and some of the others, you can actually 1354 01:02:28.400 --> 01:02:32.520 work through them, and they will monitor the monetize, they'll do 1355 01:02:32.520 --> 01:02:36.920 all that work for you. So if it's a shorter snippet, you may 1356 01:02:36.920 --> 01:02:41.480 be able to actually have certain rights to that, like in the in 1357 01:02:41.480 --> 01:02:46.200 the song. I always I always forget, I often forget the name 1358 01:02:46.200 --> 01:02:51.840 of it. What is it? I'm going to say one line, and everybody's 1359 01:02:51.840 --> 01:02:56.000 going to know the name of it. Mama. What is that song? 1360 01:02:58.000 --> 01:03:02.520 Rhapsody, right? You say that one word with a certain tone. 1361 01:03:03.000 --> 01:03:05.480 Everybody knows what it is immediately. Yeah, you don't 1362 01:03:05.480 --> 01:03:08.080 need to say anything else. So the question is, can you file 1363 01:03:08.080 --> 01:03:13.840 for just that? You file copyright for just that? I don't 1364 01:03:13.840 --> 01:03:16.800 know. I don't honestly know. I don't know if there's a 1365 01:03:16.800 --> 01:03:20.160 requirement for so for the sequence to be so long. I don't 1366 01:03:20.160 --> 01:03:20.440 know. 1367 01:03:20.680 --> 01:03:23.880 Well, I think it's like five or seven seconds up to 1368 01:03:23.920 --> 01:03:27.600 five or seven seconds. Okay. So there's, there are certain 1369 01:03:27.600 --> 01:03:30.840 songs that have like a bridge that is really short, and 1370 01:03:30.840 --> 01:03:33.160 everybody recognizes it immediately when they hear it. 1371 01:03:34.000 --> 01:03:38.640 You know, and so you could file copyright for that portion. And 1372 01:03:38.640 --> 01:03:41.760 then nobody else could use that portion. I mean, that's 1373 01:03:41.760 --> 01:03:46.840 definitely a possibility. I mean, the other part is, I mean, 1374 01:03:46.840 --> 01:03:49.280 think of it this way, you want to talk, you create a 10 second 1375 01:03:49.280 --> 01:03:52.160 video that's protectable under copyright law. So why would 1376 01:03:52.160 --> 01:03:56.200 there be some kind of time limit? You know, I mean, who's 1377 01:03:56.200 --> 01:04:00.440 to say that three seconds of a video is more is less valuable 1378 01:04:00.440 --> 01:04:04.640 than 10 seconds of a video? You know, if that and then that clip 1379 01:04:04.960 --> 01:04:09.640 in Eagle comes down and grabs, you know, a baby, which is a 1380 01:04:09.640 --> 01:04:12.280 video that's actually was actually manufactured. But 1381 01:04:12.280 --> 01:04:17.240 anyways, that happens, there's like a three second clip. And 1382 01:04:17.240 --> 01:04:20.960 they have legal rights to it. So I don't think the time duration 1383 01:04:20.960 --> 01:04:23.480 is that big of an issue. Again, that's not legal advice. I'm 1384 01:04:23.480 --> 01:04:28.680 just saying, if it's something that's worth protecting. Yeah, 1385 01:04:28.680 --> 01:04:35.440 exactly. If it's something worth protecting. 65 bucks, and you 1386 01:04:35.440 --> 01:04:39.520 own it. You know, I'm not sure exactly how that works, though. 1387 01:04:39.560 --> 01:04:44.120 If now you start making that available on Apple, or in other 1388 01:04:44.240 --> 01:04:47.560 in other platforms, I'm not 1389 01:04:47.560 --> 01:04:51.480 but I could batch throw in the loops, right? Say again. So how 1390 01:04:51.480 --> 01:04:55.160 many how many loops could I are creations? How many 1391 01:04:55.160 --> 01:04:59.880 compositions could I do for $65? Do you think? Is there a time 1392 01:04:59.880 --> 01:05:00.120 limit? 1393 01:05:00.000 --> 01:05:01.400 or how does that work? 1394 01:05:01.400 --> 01:05:03.840 Not really, yeah, not that I'm aware of. 1395 01:05:03.840 --> 01:05:05.920 I would check out, remember the link I gave you 1396 01:05:05.920 --> 01:05:07.300 for the copyright site? 1397 01:05:07.300 --> 01:05:08.140 Yes. 1398 01:05:08.140 --> 01:05:11.420 Yeah, there's videos that actually break down compilations 1399 01:05:11.420 --> 01:05:14.000 and break down multiple works. 1400 01:05:14.000 --> 01:05:15.120 I would watch those. 1401 01:05:15.120 --> 01:05:15.960 Okay. 1402 01:05:15.960 --> 01:05:17.520 And just see if you could figure that out there. 1403 01:05:17.520 --> 01:05:18.600 And then if you're in the portal, 1404 01:05:18.600 --> 01:05:20.280 we'll dig into it more there, 1405 01:05:20.280 --> 01:05:22.760 but it's pretty detailed. 1406 01:05:23.900 --> 01:05:25.560 But I would start out by watching the videos, 1407 01:05:25.560 --> 01:05:26.660 see what you find out. 1408 01:05:27.880 --> 01:05:28.720 All right. 1409 01:05:28.720 --> 01:05:30.280 Thanks for taking time out. 1410 01:05:30.280 --> 01:05:31.320 You got it, brother. 1411 01:05:31.320 --> 01:05:32.160 All right. 1412 01:05:32.160 --> 01:05:34.180 And with that, it is 9.40. 1413 01:05:34.180 --> 01:05:37.360 I'm gonna let all of you go. 1414 01:05:37.360 --> 01:05:39.520 Tomorrow's the last day. 1415 01:05:39.520 --> 01:05:42.980 Guys, I hope you join us with the audit 1416 01:05:42.980 --> 01:05:44.120 and the protection portal. 1417 01:05:44.120 --> 01:05:45.520 Would love to have you there. 1418 01:05:45.520 --> 01:05:48.280 If you have any questions, please feel free to DM me. 1419 01:05:48.280 --> 01:05:50.160 I know a number of you have already reached out 1420 01:05:50.160 --> 01:05:51.720 and said you're interested. 1421 01:05:51.720 --> 01:05:55.040 If you have any questions, whatever the situation is, 1422 01:05:55.040 --> 01:05:56.480 if it's from the finance side 1423 01:05:56.480 --> 01:05:58.400 or if it's from the implementation side, 1424 01:05:59.080 --> 01:06:00.280 let me know. 1425 01:06:00.280 --> 01:06:02.920 I'd much rather kind of talk with you 1426 01:06:02.920 --> 01:06:05.680 and figure out if this is right for you now 1427 01:06:05.680 --> 01:06:10.680 than two months down the road when it costs more money. 1428 01:06:10.820 --> 01:06:12.640 So it's better for you 1429 01:06:12.640 --> 01:06:15.520 to actually ask your questions at this point. 1430 01:06:15.520 --> 01:06:17.280 And with that, bless you guys. 1431 01:06:17.280 --> 01:06:18.280 Have an incredible night. 1432 01:06:18.280 --> 01:06:21.880 I'll leave you with Larissa, who's right there. 1433 01:06:21.880 --> 01:06:26.600 And I will catch you guys tomorrow at seven o'clock. 1434 01:06:27.200 --> 01:06:29.320 Is this all helping you guys? 1435 01:06:29.320 --> 01:06:30.520 Like, are you learning from this? 1436 01:06:30.520 --> 01:06:31.680 Good, I'm glad. 1437 01:06:31.680 --> 01:06:33.100 I'm really glad that I'm seeing that. 1438 01:06:33.100 --> 01:06:34.560 So I'll let you guys go 1439 01:06:34.560 --> 01:06:36.360 and I'll catch up with you guys tomorrow, 1440 01:06:36.360 --> 01:06:38.300 seven o'clock for our last day. 1441 01:06:38.300 --> 01:06:39.960 All right, take care. 1442 01:06:39.960 --> 01:06:42.320 Thank you so much, Peter, VIPs. 1443 01:06:42.320 --> 01:06:43.280 We love you. 1444 01:06:43.280 --> 01:06:44.840 This wouldn't be what it is 1445 01:06:44.840 --> 01:06:47.520 without your avid participation. 1446 01:06:47.520 --> 01:06:51.200 And you have all been fantastic, fantastic, fantastic. 1447 01:06:52.320 --> 01:06:53.680 Don't hold back. 1448 01:06:53.680 --> 01:06:56.320 Sometimes you guys are DMing me or Ray. 1449 01:06:57.040 --> 01:06:58.480 Put that hand up, put that hand up. 1450 01:06:58.480 --> 01:06:59.880 That's what VIP is for. 1451 01:06:59.880 --> 01:07:01.320 And this really is a chase. 1452 01:07:01.320 --> 01:07:03.800 This is what we do with a protection portal. 1453 01:07:03.800 --> 01:07:05.360 So if you're like, is it really like this? 1454 01:07:05.360 --> 01:07:06.760 Like it is, it really is. 1455 01:07:06.760 --> 01:07:08.960 I'm a member there, of course, Ray's there. 1456 01:07:09.840 --> 01:07:11.240 Except for it's a little early in the morning 1457 01:07:11.240 --> 01:07:13.280 because she's in Hawaii, you know, 1458 01:07:13.280 --> 01:07:15.000 and he does it at 12 Eastern. 1459 01:07:15.000 --> 01:07:16.680 But she wakes up, God bless her. 1460 01:07:16.680 --> 01:07:19.120 She's got a kid and we love her. 1461 01:07:19.120 --> 01:07:20.460 She's amazing. 1462 01:07:21.440 --> 01:07:24.240 So any questions? 1463 01:07:24.240 --> 01:07:25.240 Ray's gonna unmute. 1464 01:07:26.240 --> 01:07:27.960 Not in depth, but anything easy. 1465 01:07:27.960 --> 01:07:30.720 Like we want you to examine the portal. 1466 01:07:30.720 --> 01:07:31.960 Somebody, are you having issues 1467 01:07:31.960 --> 01:07:34.640 with getting your VIP replays? 1468 01:07:34.640 --> 01:07:36.960 If you might've seen there. 1469 01:07:36.960 --> 01:07:38.480 Yeah, that's what I was just gonna say too. 1470 01:07:38.480 --> 01:07:42.280 I just dropped the links above for day one, two, and three. 1471 01:07:42.280 --> 01:07:45.440 And then today's day four will go out tomorrow morning. 1472 01:07:45.440 --> 01:07:49.320 So you guys should be able to get them in an email. 1473 01:07:49.320 --> 01:07:52.080 If for some reason you're not getting the emails, 1474 01:07:52.120 --> 01:07:55.440 send me a DM on Facebook and I'll go look into why. 1475 01:07:55.440 --> 01:07:57.720 But sometimes if you haven't whitelisted us 1476 01:07:57.720 --> 01:07:59.520 and added us to your contacts, 1477 01:07:59.520 --> 01:08:01.840 it could end up in some random abyss 1478 01:08:01.840 --> 01:08:06.840 in the email provider folders anywhere. 1479 01:08:07.360 --> 01:08:11.360 So just be sure that we are in your contacts as well. 1480 01:08:11.360 --> 01:08:13.720 I'll drop our email addresses here to add. 1481 01:08:13.720 --> 01:08:17.899 But on day five, you're gonna get a group of links. 1482 01:08:17.899 --> 01:08:19.800 You're gonna get day five challenge links, 1483 01:08:19.800 --> 01:08:23.200 all day one through five. 1484 01:08:23.200 --> 01:08:24.640 And then you're gonna get day one through five 1485 01:08:24.640 --> 01:08:26.080 of the VIP links as well. 1486 01:08:27.040 --> 01:08:29.319 So you'll get all 10 links for the replays. 1487 01:08:29.319 --> 01:08:30.319 Yep. 1488 01:08:30.319 --> 01:08:32.120 So hit the save chat button. 1489 01:08:32.120 --> 01:08:35.920 If you can't like right now, copy and paste those links. 1490 01:08:35.920 --> 01:08:37.580 And Brenda, like you came in on Wednesday. 1491 01:08:37.580 --> 01:08:39.460 So obviously you didn't get the emails 1492 01:08:39.460 --> 01:08:40.420 from Monday and Tuesday. 1493 01:08:40.420 --> 01:08:42.720 That's why we do this all again. 1494 01:08:42.720 --> 01:08:45.760 And should you take the audit 1495 01:08:45.760 --> 01:08:49.200 and join the protection portal, 1496 01:08:49.640 --> 01:08:52.560 then you'll also get extended 12 month access 1497 01:08:52.560 --> 01:08:56.000 to everything you've experienced here this week as well. 1498 01:08:56.000 --> 01:08:57.120 Trust me, you made it. 1499 01:08:58.319 --> 01:08:59.680 It's great. 1500 01:08:59.680 --> 01:09:00.920 It's great. 1501 01:09:00.920 --> 01:09:02.279 We've been with Peter for a while 1502 01:09:02.279 --> 01:09:05.640 and every single challenge we're still learning. 1503 01:09:05.640 --> 01:09:09.120 It's so awesome to be a part of, but. 1504 01:09:09.120 --> 01:09:09.960 Yeah. 1505 01:09:09.960 --> 01:09:13.680 And let me add on like, this is real stuff. 1506 01:09:13.680 --> 01:09:17.439 Many people have made back their investments in affiliates. 1507 01:09:17.439 --> 01:09:19.840 That he's very generous with the affiliate 1508 01:09:19.840 --> 01:09:21.640 that you can invite your friends into the challenge, 1509 01:09:21.640 --> 01:09:24.120 the VIP, if they need the audit. 1510 01:09:24.120 --> 01:09:27.399 And you guys, only people who've been through the challenge 1511 01:09:27.399 --> 01:09:29.720 can get into the protection portal. 1512 01:09:29.720 --> 01:09:31.200 You've paid a price. 1513 01:09:31.200 --> 01:09:32.920 You've done the work. 1514 01:09:32.920 --> 01:09:34.279 You've been here. 1515 01:09:34.279 --> 01:09:36.279 And even team replay, if you're hearing this, 1516 01:09:36.279 --> 01:09:37.720 if it doesn't get cut out, I don't know. 1517 01:09:37.720 --> 01:09:38.560 No. 1518 01:09:38.560 --> 01:09:39.380 No. 1519 01:09:39.380 --> 01:09:40.220 No. 1520 01:09:40.220 --> 01:09:41.060 No. 1521 01:09:41.060 --> 01:09:41.880 No. 1522 01:09:41.880 --> 01:09:42.720 No. 1523 01:09:42.720 --> 01:09:43.560 No. 1524 01:09:43.560 --> 01:09:44.380 No. 1525 01:09:44.380 --> 01:09:45.220 No. 1526 01:09:45.220 --> 01:09:46.060 No. 1527 01:09:46.060 --> 01:09:46.880 No. 1528 01:09:47.240 --> 01:09:48.080 I love to hear this because. 1529 01:09:48.080 --> 01:09:48.920 Yes. 1530 01:09:48.920 --> 01:09:49.740 Yes. 1531 01:09:49.740 --> 01:09:50.580 You can keep it. 1532 01:09:50.580 --> 01:09:51.420 Definitely. 1533 01:09:51.420 --> 01:09:53.200 And Peter actually gives you access. 1534 01:09:53.200 --> 01:09:57.160 You get your own link to share with your network of people. 1535 01:09:57.160 --> 01:09:59.480 You know, when you want to do that with honor. 1536 01:09:59.480 --> 01:10:00.320 He even gives. 1537 01:10:00.000 --> 01:10:03.280 to like, he gives us little things to put on social media. 1538 01:10:03.280 --> 01:10:04.720 So you don't have to write the letter. 1539 01:10:04.720 --> 01:10:07.920 You don't have to write the DM, the text, the phone call. 1540 01:10:07.920 --> 01:10:08.960 You just gotta work through that. 1541 01:10:08.960 --> 01:10:11.260 And he even does affiliate training. 1542 01:10:12.160 --> 01:10:14.400 So once you get in, you're gonna be like, 1543 01:10:14.400 --> 01:10:18.600 wow, I didn't think I would be so interested in the law 1544 01:10:18.600 --> 01:10:20.200 and my IP protection, 1545 01:10:20.200 --> 01:10:22.220 but you probably know other people just like you 1546 01:10:22.220 --> 01:10:23.060 that you're thinking, 1547 01:10:23.060 --> 01:10:25.800 I've already had one of you call me and say, 1548 01:10:25.800 --> 01:10:29.520 I need to get my fill in the blank into this right now. 1549 01:10:29.560 --> 01:10:31.320 So here's your chance with that 1550 01:10:31.320 --> 01:10:35.720 is when you sign up for the audit. 1551 01:10:35.720 --> 01:10:37.120 So look at the offer. 1552 01:10:38.480 --> 01:10:40.640 We got that link handy one more time. 1553 01:10:40.640 --> 01:10:41.960 And you guys are seeing it. 1554 01:10:41.960 --> 01:10:43.440 You might've gotten a text message. 1555 01:10:43.440 --> 01:10:45.400 It I'm sure to go in the email. 1556 01:10:45.400 --> 01:10:48.360 Whoa, I'm gonna fall out of my roller skates. 1557 01:10:48.360 --> 01:10:50.680 Yeah, I'm okay, I'm okay. 1558 01:10:52.800 --> 01:10:54.960 Just to add on to what Larissa is saying guys, 1559 01:10:54.960 --> 01:10:56.440 we've actually had other members 1560 01:10:56.440 --> 01:10:58.120 who were in the protection portal. 1561 01:10:58.120 --> 01:10:59.000 And I'm telling you, 1562 01:10:59.000 --> 01:11:02.720 this is a group of powerhouse entrepreneurs 1563 01:11:02.720 --> 01:11:05.480 who are just starting out to everywhere. 1564 01:11:05.480 --> 01:11:07.840 Like there's a lot of rookie business owners there 1565 01:11:07.840 --> 01:11:10.080 and then there's seasoned ones as well. 1566 01:11:10.080 --> 01:11:12.520 And then there's like ones that are at like 1567 01:11:12.520 --> 01:11:15.040 Peter's type of level, top level experience. 1568 01:11:15.040 --> 01:11:19.080 And the combination of the community that we have 1569 01:11:19.080 --> 01:11:22.160 is it is, there's just not enough words 1570 01:11:22.160 --> 01:11:25.400 to explain how incredible it is 1571 01:11:25.400 --> 01:11:27.720 because they all bring their experience 1572 01:11:27.720 --> 01:11:30.760 or scenarios and their topics of discussion. 1573 01:11:30.760 --> 01:11:33.760 And there's things that you may not have even considered 1574 01:11:33.760 --> 01:11:34.920 asking Peter yet, 1575 01:11:34.920 --> 01:11:36.400 cause you don't know what you don't know. 1576 01:11:36.400 --> 01:11:37.920 And so when these things get brought up 1577 01:11:37.920 --> 01:11:39.480 and then you hear him go in depth in it, 1578 01:11:39.480 --> 01:11:42.160 it's like, it's amazing. 1579 01:11:42.160 --> 01:11:44.720 And then you have everyone supporting each other. 1580 01:11:44.720 --> 01:11:46.640 So there's a lot of people who are in the same field. 1581 01:11:46.640 --> 01:11:47.800 So they've done the work 1582 01:11:47.800 --> 01:11:51.760 and they've also got longer coaching from Peter. 1583 01:11:51.760 --> 01:11:53.680 So they're able to provide a lot of 1584 01:11:53.680 --> 01:11:55.440 really great networking and connecting. 1585 01:11:55.440 --> 01:11:58.680 And we already have people in our foundations and IP 1586 01:11:58.680 --> 01:12:02.160 where we have found really harmonious collaborations 1587 01:12:02.160 --> 01:12:04.040 in their projects. 1588 01:12:04.040 --> 01:12:05.160 And we connected them. 1589 01:12:05.160 --> 01:12:07.400 We said, hey, we think both of you guys could benefit 1590 01:12:07.400 --> 01:12:09.080 off of a partnership together. 1591 01:12:09.080 --> 01:12:10.760 It's up to you what you do with it. 1592 01:12:10.760 --> 01:12:12.680 You probably want to proceed with an NDA 1593 01:12:12.680 --> 01:12:14.040 before you go into details, 1594 01:12:14.040 --> 01:12:16.680 but we think that there could be something there. 1595 01:12:16.680 --> 01:12:20.040 So additional businesses are being created as well. 1596 01:12:20.040 --> 01:12:22.640 On top of, we've had people say that 1597 01:12:22.640 --> 01:12:26.960 even the community by itself in the protection portal 1598 01:12:26.960 --> 01:12:29.440 was far well worth joining 1599 01:12:29.440 --> 01:12:31.800 because of what it's done for their business. 1600 01:12:31.800 --> 01:12:34.440 And these people are so focused on success 1601 01:12:34.440 --> 01:12:36.760 that they're making that move 1602 01:12:36.760 --> 01:12:40.200 that every person who is successful has chosen to walk 1603 01:12:40.200 --> 01:12:43.200 because anyone who you see that like Pedro, 1604 01:12:43.200 --> 01:12:45.160 he's an eight figure entrepreneur. 1605 01:12:45.160 --> 01:12:47.400 He understands the importance of IP. 1606 01:12:47.400 --> 01:12:52.400 He's got Peter so closely connected to him 1607 01:12:52.640 --> 01:12:54.680 and they're such wonderful friends 1608 01:12:54.680 --> 01:12:56.400 and they help each other. 1609 01:12:56.400 --> 01:13:00.800 And it's an amazing relationship, but he's smart. 1610 01:13:00.800 --> 01:13:03.640 And every other entrepreneur, Peter won't boast about this 1611 01:13:03.640 --> 01:13:05.760 but he worked with other people like Grant Cardone, 1612 01:13:05.760 --> 01:13:06.600 same thing. 1613 01:13:06.600 --> 01:13:10.000 They said they wear their IP like a trophy ring. 1614 01:13:10.000 --> 01:13:12.400 They know how important and significant 1615 01:13:12.400 --> 01:13:16.880 intellectual property is to a full foundation for success. 1616 01:13:16.880 --> 01:13:19.960 And every business startup should have this 1617 01:13:19.960 --> 01:13:21.360 as a pillar to their launch. 1618 01:13:21.400 --> 01:13:23.280 And most unfortunately don't know. 1619 01:13:23.280 --> 01:13:25.800 And that's our goal is to make this common knowledge. 1620 01:13:25.800 --> 01:13:27.640 So that's what we're working towards. 1621 01:13:27.640 --> 01:13:28.640 It's gonna take some time 1622 01:13:28.640 --> 01:13:31.760 because most people don't even know how important it is 1623 01:13:31.760 --> 01:13:33.520 and how much they can protect themselves 1624 01:13:33.520 --> 01:13:35.600 and even monetize it later. 1625 01:13:35.600 --> 01:13:40.040 So same thing with the other members have also come to 1626 01:13:40.040 --> 01:13:41.840 and said that they've gone to their attorneys 1627 01:13:41.840 --> 01:13:43.880 once they've prepped everything with Peter. 1628 01:13:43.880 --> 01:13:45.760 And they said, their attorney came back and said, 1629 01:13:45.760 --> 01:13:48.520 I've never had a client more prepared 1630 01:13:48.520 --> 01:13:50.480 than you did when you showed up here. 1631 01:13:50.520 --> 01:13:52.080 And they were impressed. 1632 01:13:52.080 --> 01:13:54.320 And so it ended up making their whole process 1633 01:13:54.320 --> 01:13:55.560 smooth and easy. 1634 01:13:55.560 --> 01:13:56.840 So it works. 1635 01:13:56.840 --> 01:13:57.800 It really, really works. 1636 01:13:57.800 --> 01:13:59.400 So, and we want you guys to succeed. 1637 01:13:59.400 --> 01:14:01.200 So it's just some food for thought.