Let me cover a few quick things. First of all, welcome to day three. Day three is going to be
substantially easier than day two, just so you all know. Okay, we're jumping into copyrights.
Copyrights are much easier. There's a lot of things that actually make sense, as opposed to
these intent to use and actual use and like, you know, portions of logos with names and derivatives.
I mean, we're going to start going to derivatives, but it's a lot easier. So you can sit back and
kind of receive a lot of this. You'll see, it'll make a lot more sense now. So just a little
overview. So yesterday, right afterwards, I did all this video editing and got all the videos
ready, started to upload everything. And it was kind of strange. YouTube just kind of, everything
froze and then I had to restart it and then it froze and I said, what are you doing? So it was
like almost three in the morning, I think when I was practically done. And then I said, all right,
I'm done with this. And I went to bed and I restarted this morning and it's working now.
So it looks like it's only like 10% left on one of them. And then the VIP is 27% left. So
very shortly, you all have access to everything. I already posted the video notification in the
Facebook group. So that link will be live when the processing is done. Okay. So you'll be all set.
Now, some of you, which I'm thankful for, but some of you have jumped into VIP late.
Okay. So like a lot of you jumped in yesterday. There were a lot of you that signed up
yesterday, which is awesome. But that means that you didn't get day one's video. And so what I'm
going to do for all of you is I'm going to re-email everybody day one and then separate email you
day two. So you're going to have the video and you're going to have the chat material
separate. All right. So with that being said, today is going to be the last day
that I'm allowing anybody to go into VIP. If you want to go into VIP, you're more than welcome to.
But the reason why is because there's a lot of backend stuff that goes on,
you know, through like I have Kajabi running, I've active campaign running, I have short text
messaging stuff going, all these other things. So when we add somebody, we have to make sure
like in my administrative team, they're adding those extra people in the other programs and
that you're getting all the videos and everything on time. So today will be the last day that
somebody can jump into VIP. If you jump into VIP, by all means, we'll give you the video from the
first day, the second day, then obviously the third day you'll get that. And then you'll have
everything for 90 days. Okay. And with that, was there anything else I wanted to cover before we
jumped in, Larissa? Do you remember? I think that was, those are main administrative things.
Okay. Prizes, prizes now, prizes later. Oh, yes. So that's going to be in the half hour.
So we're going to go through our first series of prizes today. That's going to be at 1230.
So you'll see, there'll be a special thing that you're all seeing, and we'll start handing out
the prizes. And I think that's all the, oh, there was one thing that was curious. Apparently, some
people were trying to get into our group and trying to get our content. They can't, which
helps to be an IP attorney, helps to shut people down in that aspect. So yeah, it looks like they've
been, you have to be careful when you post things because people will try to grab the link and then
grab the materials. And so that's one of the reasons, again, why I'm not putting this stuff
directly on Facebook. There've been some people who've been trying to get into our group and
they cannot. All right. Now I want you to see something. This is supernatural. I don't know
if you can see my phone. Oh, now it won't let you see it. My phone just started ringing,
but the phone is actually not ringing, right? This is the caliber of what's been going on
supernaturally in this spirit, as we've been running this talent. So this must be important
for you guys. It's like my world. All right. With that, let's jump into copyright. Okay. So
like I said, this is going to be somewhat easier for you. This is going to be very logical
for you. Okay. Let me just look at Danielle. I hope you can share what people can take. Whoa,
what was that? Can take from you and Facebook groups and Insta. Yeah. Yeah. No problem with
that. I can do that live later for you on that. Okay. So I'm going to share my screen with you,
lovely people. Share. Open this. Okay. I just put this generic definition to
yeah, you should be able to find it online
if you actually look it up.
But this is the general definition
of what a copyright is.
Everybody will recognize this Circle C.
Does everybody, you've seen that before, right?
That Circle C?
Okay.
So it provides a right of original works of authorship.
I'm gonna show you how difficult something can seem
in the legal world, yet how simple it truly is, right?
They pay us to make things difficult.
All right, provides a right to original works
of authorship fixed in any tangible medium of expression
now known or later developed.
Look at that, it's doing it again.
Hold on one second.
I'm shutting everything down.
So my phone can't even.
All right, now there's not even power on it.
All right, so it provides a right to original works
of authorship fixed in any tangible medium of expression
now known or later developed
from which they can be perceived, reproduced,
or otherwise communicated either directly
or with the aid of a machine or device.
That seems so difficult, right?
So all it is, to make it very simple,
is there's an original work,
some kind of original work, and it's fixed,
meaning it's either written or it's like sculpted
or it's like recorded, but there's some way,
that word fixed just means that there's some kind
of tangible mechanism for you to be able to reproduce it,
to grab it, to utilize it, okay?
So like you can have choreography.
Choreography is actually copyrightable.
Like videos are copyrightable.
Music is copyrightable.
That list that I gave you, remember day one,
the sheet that I gave you?
If anybody has it, raise it up.
There you go, there it is.
That's your security sheet, right?
Like your security blanket security sheet.
In there, you'll see under copyrights,
a lot of different things that can fall under copyrights.
Now, why is this important?
Copyright is one of the least expensive,
the least expensive mechanisms
that are available for protection, okay?
Your paintings.
I know we have a lot of artists here.
I know we have a lot of really talented, look at this.
Now the other phones are, I literally shut off that phone.
Now my other phones are going off.
That's hilarious.
So, wow.
So there's, basically if you can fix the work,
then you have a situation where individuals can reproduce it.
If it can be reproduced, it needs to be protected.
It only costs $65 for you to protect something by copyright.
Okay, $65.
A pad application will cost you somewhere around $10,000.
A trademark will cost you, somebody type in the chat
what a trademark application costs.
Yep, yep, $250, that's it.
Yep, $250, $350, that's right.
Yeah, very good, Karen.
That's it.
So you can see that the cost is substantially low.
Now, when you're dealing with the government,
when you're spending a little bit of money,
you're gonna get a little bit of protection,
just to be clear, all right?
When you spend a lot of money,
you're gonna get a lot more protection, okay?
So what does that mean?
If you file a copyright application on, let's say a poem,
if somebody modifies that a substantial amount,
chances are that you do not infringe the copyright.
And I'm gonna go into specifics with you.
I'm just giving you kind of a general overview
before we go through specific examples.
So as an example, when you look at,
everybody know the painting, the Mona Lisa?
Does anybody here know what's in the background?
I think I saw like one person say yes.
You see, the reason why is because
in the world of copyright,
what you own is what's called the essence of the copyright.
Okay, somebody type that in the chat, essence.
Essence of a copyright, okay?
That's what you own when it comes to the copyright world.
You own the essence of it.
In the Mona Lisa, nobody cares about the background.
All people care about is her face.
That's it.
I'm pretty sure like, you know,
there are a few people out there like,
yeah, I think they're mountains.
No, maybe it's indoors.
No, I can't tell.
Like, I'm not sure.
But the fact of the matter is nobody cares.
So if I today took the background of the painting of the Mona Lisa and put my face on it, not looking like Mona Lisa, but I just put my face with the background of the painting, I wouldn't commit copyright infringement.
Why? Because the background is not the essence of the copyright.
This is why it's so important for you to understand in a copyrightable work, what is the essence of the copyright.
So a lot of you here write books. A lot of you. There's a lot of you here that are ridiculously talented.
If nobody's ever told you that, let me be the first. You are ridiculously talented.
I've seen your questions. You're writing out what your situation is.
And you're running corporations and writing books and writing plays and movies and all sorts of stuff.
You're talented.
Each of those works are protectable by copyright.
But the question is, what is the essence of the copyright?
OK, now I'm going to give you specific examples so that as you're trying to determine what exactly do I protect?
What can I protect? What can I not protect?
I'm going to give you specific examples so that there should be no question as to how to protect in the copyright world.
Because, again, it is so inexpensive.
Sixty five bucks. Oh, my gosh.
If you could send a notice letter over to another party and say, I have a federal registration for my Web site.
Stop copying it. And they disappear like that.
That makes it incredibly worth it for sixty five dollars.
OK, versus ten thousand dollars for a patent.
So I'm going to give you I'm going to share with my share my screen with, you know, there we go.
All right. These are different categories of protectable works.
Now you have on the sheet a lot of them, but I'm going to kind of walk through some of these slowly for you.
So the first one is a literary works.
OK, so your books, your poems, like your journals, all those things are protectable by copyright.
OK, now somebody type in the chat whether or not you believe a Web site is protectable.
Yes, John says yes. Yes, yes, yes. Yeah, that's correct. That's right.
Yep. Oh, I like that. Yep. Come on. That's good.
Got a little attitude there. That's good.
So. All right. Web sites. This is really important.
There's a lot of people, including Pedro and others, that get very upset when their material is getting taken from them.
All right. They get very upset about this. And so. Copyright is one way in particular that you can protect your Web sites.
Why do you want to protect your Web sites? Let me give you an example.
Before I go into these other examples here. This should be very simple to follow, but if.
I'm going to give you a practical example. I had somebody call me up. All right. He ran a company.
The company created Web sites for dentists. That's all they did. Nothing else.
All right. Said, OK, great. He says all these people are copying my material.
Like I spent a lot of time coming up with copy. A lot of time.
Right. And so he came up finally with this Web site and there's pictures in there, important images.
And so he says. All these other dentists are just coming in, grabbing what they want and then throwing it on their Web site.
And I said, OK, well. You just want to file a lawsuit or what do you want to do?
He says, well, I want to stop them, but I don't know how. I said, OK, do you have a federal registration for your Web site?
He says, what's that? I said, OK, let me explain something to you.
So now I what I did was I took a printout. I took his Web site, every single page of the Web site.
I put them together and then I filed it with the copyright office as one work.
OK, now, right after that, I got a federal registration.
Then I sent a cease and desist letter to every single party that was copying material from his Web site.
Every single one of them, dozens of them stopped immediately, immediately.
There was not one that continued. All right. Now, I'm not guaranteeing you those kind of results.
But when they saw my law firm letterhead and they saw that federal registration and the cease and desist, they backed out.
Now, he had sent them nasty grams over and over. None of them were actually complying.
It took the federal registration to make an impact.
So what I'm trying to show you is that you may be right in the law.
or you may have a strong case in a situation,
but if you don't have the right tools in place,
the other party is not going to stop, all right?
When you get an official document from the government,
people tend to stop, okay?
Now, technically,
you don't actually have to file a copyright
with the copyright office to actually have rights.
This will actually blow your mind.
Like this is like, what?
I don't understand.
Amanda, I'm going to get to your question in a second.
What about blogs?
That is an awesome question.
I'm going to get to that next.
Larissa, if I move on to another topic, stop me, all right?
I want to hit that because everybody here deals with this.
So I want to make sure I go to that.
So what we ended up doing was,
or he ended up doing was he sent a lot of notifications
to people, nobody stopped.
We got the federal registration, everybody stopped.
But the question is, did he have legal rights?
The answer is yes.
He actually already had copyrights protection
without actually filing with the United States government.
Now, some of you might be thinking that I don't understand.
Well, why did he file them?
Like, why do I have to file a copyright application
with the government if I already have legal rights?
That makes no sense.
Well, this is one of the awkward areas
of intellectual property.
You actually have legal rights,
almost like common law rights and trademarks.
You actually have legal rights and copyrights.
The reason why you file a copyright application
is because then you are guaranteed,
this is one of the few areas in the world
of intellectual property that you're guaranteed something.
You are guaranteed statutory damages, all right?
What that means is at least $500 per infringement.
That's a guarantee.
Now, why do you want guarantees in this world?
The reason why is because there's this phase of litigation.
As all of you know, I'm a litigator and I'm a prosecutor
and I'm a professor and I'm an electrical engineer.
Like, I do all those things.
So I know from the litigation side
that one of the areas where attorneys spend the most time
is trying to prove damages, okay?
That's where you get into an evidence war.
Like, this is how many sales I would have had
had you not been in this business.
Now, I wanna recoup all the things
that you stole from me, right?
You messed up my business in this way.
I wanna be compensated for that.
Like, those are the kind of arguments
you bring in litigation in the damages phase.
You don't have to do any of that.
That's the beauty.
If you have a federal registration,
you just get to say, did you do it?
Yep, ding, I win.
That's it.
So that minimizes the amount of time and effort
that you're gonna spend with attorneys
in trying to prove damages, okay?
So that's why you want a federal registration.
That's $65, it's well worth it.
So with the website, with the website,
we filed copyright application for the website.
Now, on the website,
there was something that was incredibly important.
I don't understand to this day why he did this, but he did.
He took a picture of his wife's teeth
and he put the picture of his wife's teeth on his website.
Who does this?
I don't know.
I mean, I hesitate to put pictures of my kids on Facebook.
He's got pictures of his wife's teeth on his website.
Anyways, so he was upset when people were copying
the pictures, the photographs of his wife's teeth.
So I said, well, Bill, question number one,
why are you putting pictures of your wife on your website?
He just kind of laughed at that.
And then I said, all right, so you want to win.
So this is what we're gonna do.
Remember how I told you it's the essence of the copyright?
If we file a 25 page copyright application
for all of the website and a picture,
one picture on one page is part of that,
the chances of winning for copyright infringement
for just copying of like a hundredth of the entire product
is substantially lower than if you just filed
one application for the picture.
Do you see what I'm saying?
So what I'm teaching you now is
I'm teaching you a technique
to increase your chances of winning
if you're really concerned about some of the stuff
on your website.
Take the images that are most important to you
and file separate applications on them, all right?
So if on your website, you have a lot of content, right?
Or in your book, you have a lot of content,
whatever the case may be, and there's an image,
there's a picture that's really important to you.
And what you do is you take that picture
and you file a separate application for that.
Now, you can still have that original work
that has everything in it,
but what you're gonna do is file a separate application.
with just that one piece as well to guarantee that you're going to get damages, okay? Does that make
sense? I see a lot of heads going up and down. Now what about for you artists, like you people that do
paintings and things like that? What you want to do is take the actual painting itself and file a
copyright application on that, okay? Now what if there's a name associated with it? Like what if
what if you have like let's say the painting of Mona Lisa is there but then you have like
Mona Lisa on the top of it and that's your trademark, then what would you do? You'd file a
trademark application for the name or the logo plus you would file a copyright application for
the painting itself, okay? Now what I would personally do is I would remove your logo from
the painting or the artwork before you file the application because what you're doing is
you're filing it with your logo on the image when the the logo really you're not intending
for the logo to be the essence of the work but the fact that you put that Nike swoosh on your
painting may make somebody consider that Nike swoosh to be the essence of your work in which
case the rest of it doesn't get the consideration you want for enforcement. So get your logos off
your paintings, get your I realize your signatures are all really important to all of you for all of
you artists and I get that look my daughter is a remarkable artist blows my mind like she could
take the human eye draw and draw it painted and it literally looks like I'm looking at somebody's
eyes on a piece of paper it's just it blows my mind you know but at the same time I say do me a
do me a favor like let's copyright that work before you sign off on it you know especially
because when you sign she has this really stylish way of signing. I don't want a chance that
somebody's going to consider that signature to be the essence of the work all right so I say let's
follow this now sign and do all the decorating you want all the etching and everything no problem
and then if you want to follow again we could do that but you know in the meantime at least I know
the concrete important work is protected and that's really important. Now let me answer the
blog thing and then we're going to give away our first prize blogs yes you can protect blogs
under copyright but it gets really messy because the question is who actually owns it
right because like like I have my own work here and you know what I might do is I might actually
post the thread that I've seen that covers blogs and copyrights because some people are saying
that shouldn't be protected because I when I publish my material on your blog so how do you
get a copyright on your blog when my material is on your blog so there's like these nasty arguments
on both sides it's a really messy area of the law in general if you have your own blog even if other
people are contributing to that you can make the argument that it's my copyrightable work but
again I've seen arguments on the other side so what I'm going to do is I'm going to interact with
you a little bit on this topic in the Facebook group all right I'll get you some more information
and then what you can do is look at your specific blog and see which category it falls under
because there are blogs where you do all the writing yourself and there are blogs where you
let everybody just kind of contribute you know with their own subject matter their own titles
their own information they're kind of a little different like if I do a blog post and then all
of a sudden like Danielle goes in and she types a comment that's different from Danielle starting
the subject matter and then I'm commenting so who's the author of the work and then it really
breaks down to you know ownership issues there's a lot of it's a really mushy area so that's the
reason why I like these kind of questions because it really makes you think well what's my specific
scenario so so anyways I'll go into the Facebook group and I will give you some more info on that
all right and with that what I want to do is give away prize number one
so I'm going to show you what prize number one is you're going to get a a version of this it's
not this one here but you're going to get a version of this this here is my logo you see that that's
my logo you'll see my logo all over the place like I I have it on my website I have it I have
it you know on the on the the messages that you got it's my personal logo now what this is is
it an electronic business card so all you need to do instead of having all the paper business cards
which like look at this this is this is my desk you see all these yeah I'll make it more clear
you see all these like these are these are all the business cards that are like literally
sitting, and that's only one pile of them.
These are like people have given me business cards at different times.
So as opposed to doing that, you get this,
you take your phone, you go next to it.
All your info shows up on their phone. That's it. That's prize number one,
which we're going to give away right now. Stacy, can you,
can you help us out with that? Everybody say hi to Stacy.
Just type in a chat. Hi, Stacy. Stacy is helping us out. Um,
she's with an agency that I'm newly working with on this challenge.
And, um, really just, she's just phenomenal.
So go right ahead, my friend. So all the names are in here,
just run it. And we're going to see who wins
Miguel, Miguel Rivera.
Now Miguel was at the conference. Um,
and actually he saw the business card, which is pretty funny.
So I think he's really going to be interested in this. So congratulations,
Miguel. Um, I will be sending that out to you, uh,
very shortly. So you'll have that.
And we'll be hitting some of the other prizes shortly as well. Okay.
So we've got three other prizes, uh, $2 50
Amazon cards, but then we also have one hour with me.
Um, that's that one hour.
You can ask any question you want on any topic of intellectual property.
Uh, and just so you know, my,
what I charge for that because I'm covering all patents, trademarks,
copyrights, trade secrets.
That's actually goes higher than my normal billing rate. Um,
I charge for a half hour to 90 minutes to be along with me. It's two grand.
And I cover literally any topic. Like I go in,
I do a whole IP assessment of your situation and tell you exactly what to do in
that moment.
So you're going to get that essentially for the price of the $95 signing
up. We're going to do that on Friday. That's going to be our final gift. Okay.
All right. So let's jump in. Let's continue with copyrights here.
I'm going to go back to sharing my screen. Nothing too complicated, right?
I mean, this, this hasn't been too thick, not too difficult. Good.
Copyrights don't tend to be incredibly difficult. Um, all right.
Other categories of protectable works. Everybody can see my screen, right?
Okay. Good. Number two, musical works.
So if you are doing, obviously,
if you're doing any recordings, all that's protectable there that falls on the
musical works. Okay. Um, dramatic works,
those are all protectable as well.
Now I'm going to actually show you a place where you can look up
every single one of these and understand more information
with regard to that specific type of work.
I'm going to show you that right after I go over this list.
So the next category, Hey, maybe some of you are pantomimes, right? Like,
you know, I don't know if any of you guys do that stuff,
but like pantomimes, you can protect your works. Uh,
choreographic works. Paula Abdul has plenty of choreographic works.
That she actually is protected. Uh, they all belong to her.
We've talked about as well. Pictorial works grab.
If you are photographers, your works are protectable.
The second that you take that picture, it's protectable. Now,
let me give you a little warning here just for a second.
Let's talk a little bit about tick-tock. Okay. Um,
this is a very sensitive topic.
Like the tick-tock world is what I refer to as
the minefield of the IP profession. Okay.
It is nasty. And I mean, bad, like you go on there,
you go on tick-tock and you take, like,
let's say you do an original work, your own recordings.
You're singing this song. Then all of a sudden it's kind of funny,
but it's kind of sad in the IP realm. All of a sudden, what do you see?
You see two dogs.
One dog is like howling. And as a dog is howling,
the song that you're singing is coming out of dog's mouth. You know, it's,
it's kind of like, because in tick-tock you can,
you can splice out the audio. All right.
You can splice out the audio and then you can save that audio and then create a
new work and then just splice in the audio with it. It's,
it's a really cool tool,
but the problem is you're literally committing copyright infringement.
It's like everywhere. So that's why when you sign up for tick-tock,
you literally waive all your rights.
So all of you new creators out there,
if you want to get your new creative.
works out there to the public. YouTube's pretty good. Vimeo is pretty good because the works that
you're recording on YouTube, they have a spider on the back end that actually will be able to
determine whether or not it's a copyrightable work when they process your video.
Like if I was running right now within the background some song from Bethel Music,
the second I try to upload that into YouTube, I'm going to get a warning of copyright violation.
Even though Bethel, and I know the people at Bethel, even though the people at Bethel,
first of all, wouldn't care, but it's an automated system. It will automatically say you're in
violation of copyright. For that reason, no ads can be run on your video. That's going to come
up immediately. That does not happen in TikTok. In TikTok, anything you put up, completely free
to do whatever you want. Now, I'm looking at Amanda Winder here. As I'm looking at Amanda,
I'm seeing all these really incredible paintings behind her. As you look at
these incredible paintings, each one of those, each separate one of those is a protectable work.
Every single one of them. I'm trying to, let me see, one, two. I'm seeing three of those.
Did you actually create those? This is my art. It's my sister's art.
It's your art? Wow. That is pretty remarkable. Yeah, that's beautiful work. Well done.
Thank you. Yeah, so each one of those is a protectable work. Now, what would happen
if she said, you know what? I don't want to file separate copyright applications for every single
painting, one by one by one. I want to put them all in a book. You can do that. That's called a
compilation. Somebody type in the chat the word compilation. Now, here's the issue
with compilations. If you file a compilation work where you have all these different,
like all these different paintings or images all together, and you file that one work,
the question is what's the strength of one of the images within that compilation, right? Because you
can file a compilation of 200 different paintings or different drawings. Like my daughter has books
upon books of sketches. And these sketches are like amazing. So she can technically file
an individual copyright application for every single image in her sketchbooks,
or she could file them all together as a compilation. The problem if you file a compilation
is that if image number 23 of 200 is remarkably important, the question is what's the essence of
your copyright? So if that image is remarkably important to you, I would take that one image
and file that image separate. That's just what I would do because it's so inexpensive. So I would
file one application for image number 23, and then I would file one compilation work for the 200.
Okay, so you can by all means file multiple works together in one application as a compilation.
Just remember that the more things that are in your compilation, the lower the strength of your
copyright application for one thing within that compilation. So if you have 40 paintings and one
of them is the Mona Lisa, you might want to file a separate copyright application for the Mona Lisa.
Make sense? All right, so let me go back here. I'm going to go through the other
means of protection, and then I am going to show you where you can register all these,
and I'm going to show you where you can find definitions as well. So let me share my screen again.
There we go. Okay, so we just talked about pictorial, graphical works. There's also
sculptural works. Motion pictures, those are all protectable. Audio-visual works,
those are all protectable. Sound recordings, those are all protectable. So you have,
you might be asking, well, what's the difference between a musical work and a sound recording,
right? I'm going to drop, I don't think I dropped this link for you. I typically
wait for the thing that I'm doing on Thursday, but I think I'm going to drop a link for you.
If you're creating new works, what you can actually do is there's a website you can go to
to get a license, non-exclusive license, to all of these audio,
audio clips or sounds or musical works,
all these things for one price.
Like you pay one price and then you can actually include
that in all of your recordings, in all of your videos,
anything you wanna do, you have a license to use them all.
And it's like something like 9.95 a month.
It's incredibly cheap.
So I'm gonna put that in the Facebook group.
Larissa, can you just DM me on that please?
So I'll put that in the Facebook group for you tonight.
So then as you're creating your own works
and you want the sound of thunder in the background,
the audio work is there, the sound recording is there.
Or if you wanna do certain sounds, some songs,
those are there.
But sound recordings, what sound recordings are
is like the, let me share my screen again.
Sound recordings here really would be like the lightning
in the background or like a scream or something like that.
Those are like sounds, right?
The musical works are actually the songs
that are created with them.
And then there are architectural works as well.
So if you're actually working even in interior design,
you know how you come out with those images that you create?
My daughter is going to school for architecture
and interior design.
She goes to RPI.
So that each of her works are protectable, right?
So I'm gonna share something with you now in the chat.
Capture, paste.
All right, check this out.
This link right here.
Yeah, code.
So Libby types in code.
Yes, so software.
Software is also something that is protectable.
But here's the way it works with software.
Software, the functionality of the software
is protectable by patent.
The code is protectable by copyright, okay?
Now, for copyright applications,
you're owning the exact embodiment.
That means the code that's written.
If you wrote it in Fortran or C or HTML or JavaScript,
whatever it is, that code is what's protected.
If somebody modifies the code,
then it depends upon whether or not it's a derivative work.
Meaning, is it just slightly modified
or is it like a completely new work?
Okay, so if you write 400 pages of code
and somebody copies one page of code
in their 400 page software program,
chances are that they didn't commit copyright infringement
because they copied such a small portion
of what's actually there.
Does that make sense?
Okay, good, good.
Looks like people were all following along.
Okay, so now I'm gonna go to this site here
that I just showed you.
And I'm gonna show you what this looks like.
Share my screen.
There we go, okay.
All right, the link I just provided you
is for the United States Copyright Office.
Can everybody see the screen?
Okay, great.
If you scroll down, you'll see types of works.
See that?
Every one that I just talked to you about is here.
Literary works, performing arts, visual arts,
digital content, motion pictures, photographs,
they're all in here.
Just look at the words underneath it.
So for literary works, articles, periodicals,
fiction, nonfiction, music, you know,
under performing arts, music,
it breaks it down to what exactly is protectable.
Now, when you click on learn more,
so let's go into visual arts.
You pick on learn more.
Now you can see more of a description
of what exactly is protectable.
Then once you go underneath the description,
you'll see specifically, you'll be able to select
what exactly is your category.
Oh, I'm pictorial, graphical, or sculptural works,
because I do, I'm a photographer.
I'm not in real life, I'm just saying,
if you're a photographer, you just click on that.
Boom, it tells you exactly what the law says
with regard to that, and you can click right here
to register a visual arts work,
because you fall under that category, right?
You click on that, and that's it.
And now you'll be taken to another screen,
and you'll be able to fill out, we're waiting for it.
Yes, it's okay that you know where I'm located.
And now you can go through this whole process
of filling out a copyright application,
which you could do on your own.
This is not that difficult.
Copyright applications are very simple.
You just want to create your own account,
and then work from there, okay?
Very simple.
I mean, it's one of the easiest areas
to actually obtain rights.
Now, if you have specific questions, you can click.
There's additional information in here.
It's very user-friendly.
I would just get familiar with this site.
You have the link for it now.
If you're doing instead books, that's a literary work.
Click on learn more.
And now there's your definition,
tells you exactly what is protectable.
You click on register literary work.
That's it.
And then fill out a copyright application.
It's very simple stuff, okay?
Now, if you're not sure how to do any of this,
there are tutorials right here.
Resources, standard application, tutorial,
how to actually file one.
It breaks it down for you.
Just watch the videos.
That's it.
Very simple stuff.
So I just wanted to share that with you
because a lot of times people say,
oh, go file a copyright application.
And you go, well, how?
Where do I go?
What do I do?
So now, let me ask you a question.
Let's say I have a book, all right?
And my book has a title.
It has a logo on it.
And then it's like 200 pages long.
And it's the only book that I've written.
Okay, there's only one book.
And let's say it's called Running Home.
That's the name of the book, Running Home, okay?
And so it says Running Home,
and then it's the book, and it's 300 pages.
What categories of intellectual property
do you think are associated with that
from what I just told you?
And just so it's clear, there's a trick question.
There's one that you'll definitely know immediately.
The question is the second part.
I just want to see where we are.
Compilation, trademark copyright.
People are afraid to answer
because they don't want to be wrong.
Let's see here.
There is no being wrong when you're learning, okay?
Doesn't matter.
Okay, that's good, that's good, that's good.
All right, awesome.
Okay, so this is a tricky one.
There's a refined area of the law for this, for books.
If this is the only book you've written,
you cannot file a trademark for the title.
It's kind of unusual, right?
You would think, well, hold it, it's a title.
Like I want people to be attracted
or like drawn towards this name.
Yeah, but the problem with copyright is that you can,
well, actually with trademark.
The problem with trademark is that it needs to be
an identification as to a source of goods.
If it's only one book, the government doesn't believe
that there's enough recognition
with regard to that one book.
And for that reason, you can't actually own a trademark
for the name of that book.
It needs to be a series.
So if you have multiple books,
then in fact, that's called a series.
If there's a series and the same name is used
for that series, then you can file a trademark application
for that name, all right?
Like one that would probably jump out
to everybody is Harry Potter.
Like tons of books that were written, right?
Well, that name, they can file a trademark application
for, and they did.
So they own that name.
Same thing, if you have like a series
of five, six different books,
you can file a trademark application for the name
because it's in a series.
But if you have a single book,
chances are very likely you're not gonna win.
Very likely you're not gonna win.
Larissa, if there's specific questions
as I'm closing up for like the next 10 minutes,
if there's specific ones that are kind
of jumping out to you, just let me know
and I'll see if I can answer some questions for people.
Obviously in VIP, we're gonna go deeper.
You can go live with me, interact,
tell me your specific situations,
and I'll be able to give you some guidance
on what the law says.
But separate from that, I'm gonna try
to answer maybe two or three questions here.
Okay, should I continue or did you have one now, Larissa?
Just continue, okay, good.
All right, good.
So that's the site that I would use.
I would utilize that site.
It's very easy to use.
Now, the question is, what exactly are the rights
that you gain when you have a copyright?
So let me show you the rights that you actually gain.
These are the rights that are granted by a copyright, okay?
You have the right to reproduce the work itself.
And just for those of you that are writing fiercely
right now, I'm gonna take this
and put it inside the Facebook group for you, okay?
So you can just listen if you want to, or you can write.
It's up to you, but I'm going to take this one in particular.
I'll create this into a separate document.
I'll drop it inside the Facebook group for you.
So you have the right to reproduce the work.
That means my videos, the recordings of our sessions
together, those are copyrightable works.
Nobody can actually take that and reproduce it.
If somebody does that, they're violating my copyright.
And it's very silly to violate the IP rights of an IP
attorney.
There's certain things you don't do.
That's just silly.
So that's part one.
Reproduce the work.
The paintings, like the paintings behind Amanda.
Or Amanda, is the name Amanda of the artist?
Or is that the person who holds the account?
Who's the artist?
I'm the artist.
I'm Bridget.
We're sisters.
But Amanda owns and runs both of the businesses.
I'm just the painter.
Got it.
The brains.
The brains with the brains.
Got it.
The brains behind the operations.
The talent with the brains.
Got it.
Yeah.
Good combination.
So the right to reproduce the work.
Now, this begs a very important question.
So I'm going to use this scenario that's
going on right there with that partnership.
Who actually owns the paintings?
Let's say those paintings are done for the company.
I'm hoping I don't create a rift between partnerships here.
So it looks like they get along very well.
So it shouldn't be a problem.
The person who actually owns the copyright
is the person who actually creates the work, not
the company.
That's incredibly important to know.
So if you own a corporation, if you have a corporation,
you have different artists there,
and they're creating different works for you,
you don't actually own those finished works
unless they assign a right title and interest over
to the company.
The artists own the work.
This is why it's very important for you
to also realize that if you hire a corporation,
and this is a horrible situation,
but I started out the entire challenge with a scenario
with all of you.
You may recall where I explained to you
that somebody spent $90,000 for a software application.
And then the corporation ended up
taking that, the software company that actually created
the app for, I think it was $80,000 or $90,000,
they end up just modifying it a little bit
and selling it to a competitor.
I mean, you think, well, what's going on here?
I spent $80,000, $90,000.
No, you spent $80,000, $90,000 for the finalized software
program.
You don't own the copyright to the code.
So this is why whenever you're working
with somebody on software, on digital works, on books,
on copy, you better make sure that there's
an assignment of all right title and interest.
Like even the agency that I hired
to work with me with regard to either copy or funnels
or anything like that, as I get busier and busier,
I have in the legal agreements, they hereby
assign all right title and interest
to every single aspect.
Every single creative work is mine.
Why?
Because at the end of the day, I don't
want to see my work showing up in somebody else's project.
And I'm paying for that.
So it's something for you to keep in mind.
So the right to reproduce the work,
that's a right that comes with the copyright.
Unless you license that to somebody else,
they can't do it.
A preparation of derivative works.
A derivative work is like a modification,
a slight modification.
So you've got like Excel, Microsoft Excel.
Everybody knows what Microsoft Excel is, I'm sure.
Imagine all of a sudden you had the ability
to put in an audio recording within a cell of the Excel
sheet.
Maybe you can do that already.
I don't know that you can.
I don't think you can.
Well, that would be a derivative work
because it's still the same Excel program.
There's just a new feature that was added to the Excel program.
That's a derivative work.
That's a modification to the work that's already there.
So arguably, that right should fall
on the right of Microsoft, not me
who decided to create this new functionality
to allow you to add this feature into an Excel sheet.
The right to distribute copies.
And I don't just mean paper copies.
I mean software copies.
I mean downloads.
All of you that are putting things up on your Google Drives,
your copyrightable works on Google Drive,
I will make it clear that if you download this sheet
or you download this work, that's my copyrightable work.
You can only download.
if I give you permission to do so.
Every single person here who has a copy of my security sheet,
that's my copyrightable work.
Nobody here has the right to make a copy of that
and distribute it to the rest of 100x,
regardless of the intention.
And why is that important to me?
Because I have to make sure not only do people
know how to use that, but they don't manipulate the data.
They don't describe it improperly.
It's not utilized the wrong way so people
get into legal trouble.
I have to make sure people know what they're doing.
So I control that aspect of the intellectual property.
Publicly performing the works, if you actually
have something that is a public performance,
architectural works fall into that category,
sound recordings, publicly displaying.
So if you actually create a sculpture
and you have the copyright to that,
nobody can display that sculpture.
Only you can, OK?
You have to give them the right to display that work.
So if you're working for a museum,
or if your work is being displayed at a museum
or at an art exhibit, any of those kind of situations,
whoever is displaying needs to actually have
an agreement with you so you can display your work there.
Otherwise, they're in violation of your copyrights.
So I do a painting.
And there's some kind of forum that actually
wants to show my painting.
They can't do that unless I give them
the right to show my painting.
They can't even take pictures of my painting
and show it on their website.
Now we're getting to the power of a true copyright.
You create a painting and somebody
decides to take pictures of it and put it on websites,
that's a violation of your copyright.
And let me do the last one, and then I'll go to you, Larissa.
In the case of sound recordings, perform the copyrighted work
publicly.
What does that mean?
If I create some kind of song and you say,
hey, I've got a nightclub, I want
to go and play that song that Peter came up with.
So I just start playing your music.
You're going to run into BGI.
You're going to run into different other corporations
that are going to knock on your door
and say, you do not have a license
to play that copyrighted work.
You're in violation.
You have to pay this much money now.
And they don't back off.
They're vicious.
I know because I used to represent them.
They are vicious.
So these are powers that come with a copyright.
Yes, Larissa, go ahead.
While you were right there on images and storefronts,
I assume you had a question that says,
what about copyright for original images that
are uploaded onto a personal website,
as well as maybe at storefronts online
that sell for multiple artists?
Is that similar to the compilation of a sketchbook?
Yeah, it's not a compilation.
But it falls into the category of what I just described.
So if you have a painting and somebody says,
I want to take a picture of that and I'm
going to show it on this website,
that's a violation of your copyright
unless you give them permission to do that.
So what needs to happen, you'll see
there's a lot of websites like pictorial websites
where you can take your paintings
and you can actually take pictures of them yourself
and put it on the website to sell.
That's different because you're not
violating your own copyright.
And if you actually look in the small print for those websites,
there's a legal agreement that nobody
reads when you actually become a member of these websites.
And it's essentially breaking down
saying that you give them the right
to display your copyright protectable work
and you will not sue them for displaying that.
Otherwise, you're essentially using them for a service
that you're then going to sue them for,
which doesn't make sense.
It's like, I'm going to put my copyrightable protectable work
on your site.
Hey, you have my copyrightable work on your site.
I'm going to sue you for copyright infringement.
It's like, yeah, you uploaded it.
How can you sue me for what you did?
So that's why they have a legal agreement in place beforehand.
All right, I'm going to show you one more thing
and then we're going to close.
I told you it would be a little bit easier to understand this.
Let me show you the copyright notice itself
because I've seen a lot of people get it wrong.
I've seen so many forms of a copyrightable notice.
It's kind of funny.
So this is how a copyright notice is supposed to look.
Copyright, the Circle C.
Or you can instead, instead of using the Circle C, you can just write copyright.
You don't have to put the Circle C. You don't have to put the Circle C and then write copyright.
That's actually redundant. You can do it, you know, only the attorneys are going to make fun of it.
I mean, everybody else, nobody's going to know, nobody's going to care. But the Circle C, the date,
and then who owns it. Now, to me, the most important part of this is this part, who owns it.
If the copyright is owned by the corporation, the corporation's name should be there, not the artist.
You have to figure out who is the true owner. Why is this important? What if that copyrightable work
infringes somebody else's copyrightable work? Then when they look up that thing and they see
a person's name, they're going to sue that person, as opposed to the corporation. The reason why
you're forming these LLCs and all these other entities is to protect you, your assets, your family.
So if you're assigning all right title and interest of your paintings to a corporation,
don't feel like, yeah, it's assigned to the corporation, but I want my name on it because
I like to see my name. It's like, no, put the corporation's name there because that's the entity
that owns it. Don't worry about that ego part. The notice is there to protect you.
Don't worry about being, let your work speak for itself. And you can talk about in a separate
forum how you created the work, but don't mess with the copyright notice. Now, you don't need
to have a copyright notice. Just to be clear, again, the reason why you have a copyright notice
is because you want to, A, put people on notice. That is a protective work. And B,
you want to be able to, well, really number one is the big one. But B is if you have the
federal registration, then what you can do is you can say, hey, look, I get stat story damages and
I placed you on notice. So you have zero excuse. Like you saw my copyright notice. I have a federal
registration. There's no way out. I win. Period. Game over. If you didn't have the notice there,
they may not even know, even though technically people should know. Now, if you haven't published
the work yet, if it's an internal document, you could type in unpublished work, then the C,
then the date and the name. Most people don't do this because if it's not published yet,
you know, they're just they don't care so much about the copyright. But that is something that
you can do as well. All right. Let me stop there. I'm going to take one question. Just see, Larissa,
were there any other questions that jumped out? And then we're going to we're going to jump into
VIP because we start there in like eight minutes. So this wasn't that complex, right? Copyright
world. It's it's it's a lot more logical. It makes a lot more sense. It's a more it's it's it's
cheap. It's a lot of strength, a lot of protection that can come with it. The copyright office's
website is very easy to use. So, Larissa, did anything jump out? There's a lot of questions,
a lot of them specific. I think an easy one is when someone's on your podcast,
you and I have discussed this one, like you own the rights to it. The specific question was
if whoever's doing the recording actually owns the podcast, it comes down to a recorded work.
This is why if you are going I'll give all of you an example. I've been I've been very blessed,
very, very blessed to know people that are running powerful challenges and they've asked me to be a
guest. And they say, look, I've got my group of people here. You know, I've got 50, 100,
a thousand, whoever they are. Would you please be a guest and talk to them about
intellectual property issues that pertain to them particularly? And I'm I'm here to try to help. Like
I want to help people out. So I'll say, yeah, sure. And they say, well, what do you want?
I was like, I don't care. You know, don't don't worry about that. So I come in and I I'm a guest,
right? That's what I've been doing lately. And so what happens is they then reach out to me and
they say, hey, this happened very recently. Somebody that most of us know who has a very
large group of individuals reached out to me and he said that was amazing. He's like the people
love the material. It's helping them out. I want to turn it into a bonus. Can I do that?
He asked my permission to turn it into a bonus. Now, legally, he didn't have to ask
because I was on his show. It was his recording. It's not it's his recording. Therefore,
it's his recorded work. If I was.
So if I was so upset about the whole thing,
I should have entered into an agreement with him
before I showed up that said,
hey, look, the section in which I'm speaking,
I have rights to that, you don't.
I didn't do that,
because I was just trying to help him out.
So a half hour of being together,
his people just kept asking questions and questions.
It was like an hour and a half.
Like, and he continued to ask me, are you okay with this?
I was like, yeah, yeah, don't worry about it.
But he turned it into a bonus.
And so now it's an OTO on his challenge.
So now he's making like tons of money on that.
And, you know, so this is some,
going to that question of copyright,
this is the copyright, he actually owns it.
I should have negotiated upfront to say, you know,
I have certain rights,
but I knew that already as an IP attorney,
I just didn't care.
But when it comes to the podcast,
the one who's recording is the one.
Sumay, I'm going to take your question,
and then we got to jump off.
How are you, my friend?
Can't hear you.
Nope.
Can you hear me now?
Okay.
Sorry.
Thank you.
Just reminded me of that commercial.
Remember back in the day, the guy.
Can you hear me now?
Yeah, can you hear me now?
Just reminded me of that.
That's so long ago.
What can I do for you?
Thank you.
Yeah, so I was just really quickly,
I'm sorry if this was already answered,
but I know you went over like the copywriting
of original artwork, but like if you're,
so if you have original artwork
and each individual one you're selling,
it's not a sketchbook, you know,
a compilation in a sketchbook.
I understand the part about, you know,
the websites that you use as a second party
to sell your items.
There's a separate, you know, legal probably thing
that they write there, as you mentioned,
but on a personal website.
So just to protect, like my daughter is, you know,
going to be selling her prints.
Do we go and copyright every single one?
I would, I would.
What is she making per print?
What do you mean?
Like-
Dollar, like what kind of dollars are we talking about?
We haven't even started
because I wanted to make sure to protect her work
before we even put it out there,
because, you know-
Yeah, so if you're thinking
you're going to be making a substantial,
well, it depends, right?
You have some artists who are so critical
to make sure nobody ever copies anything that they do
that they'll spend a $65 for every single work.
Because they're just saying, don't touch my stuff.
Like, do not, this is mine.
I don't want anybody grabbing this.
But I see, I see that head nodding up and down.
That's right, stay away from my painting.
That's right.
I got the baseball bat.
Yeah, I'm sure you do.
So that's something that's very important to realize
is that artists, like, that's their baby.
Like, you know, they got blood, sweat, and tears
in creating these works.
And so 65 bucks to them is nothing.
Because to them, it's not just about
how much am I going to make on this painting?
It's about, I don't want to see somebody else
with that same painting all of a sudden pop up.
And then all of a sudden they get into this magazine
and all of a sudden they're at this location.
You're like, that was my work.
Like, that was my original work.
How did that happen?
So that's what you need to determine.
Now, realistically, can somebody, you know,
file for 100 different ones?
That's up to you.
Do you want to spend $6,500 or do you not?
You may decide, you know,
these 10 works are the most important.
I'm going to file for a federal registration for those.
I'm not going to file for the other ones.
But if somebody infringes it, then I'm going to file.
And afterwards, I'm going to call them up and say,
I have a federal registration on that.
My work predates yours.
And the problem in that situation
is you can't really get attorney's fees
because you didn't have the federal registration beforehand.
You can't sue somebody
until you actually get the registration.
So it really depends upon your specific scenario
as to what's the most important work.
I would take just the most important works
and I would file just for those.
I wouldn't file for a hundred different works.
I mean, it, you know, it depends on your, you know,
your wallet.
And, but practically speaking, you know,
especially if it's your wallet as the mom, you know,
it just, it may be a little different from,
the artist might go, protect them all.
And the mom is like, yeah, all is three, pick your three.
So, you know, that's the real world, right?
There's a legal world.
And then there's reality,
which is you're learning tools to be able to,
to function well in businesses, to excel,
to be on stable ground, to do incredibly well.
The question is, do you want to invest in this?
Or do you have to invest in this?
You may not even have to.
Hey, God may download an idea to you just for the fact
that you understand what it is.
Now you can sell it.
It may not be your job to distribute it.
It may not be your job to manufacture it. That's your job to sit down with the Lord and say,
Lord, thank you for this idea. What am I going to do with it? What do you want me to do with it?
Yeah. You know, it's not always the case that we're supposed to build a company.
I've got to jump off. Thank you so much, Peter.
Oh, it's my true honor. I got to jump off because I want to honor the people in VIP. Obviously,
in VIP, we do what I just did with Sumay nonstop. That's what VIP is. We do nonstop. So
all right, my friends, bless you all. Hopefully, you had a good time with all this. I'm going to
jump off, Larissa, and jump into the other room. If you want to kind of do any other
administrator stuff that you want with the chat or whatever, just feel free to do that, OK?
All right. Do you want to start recording?
Uh, yeah.