All right, and welcome, welcome to this special masterclass.
I am so glad you're here, and this is being recorded, so all of you that are listening,
I know many of you have your cameras off.
You can go ahead and turn your cameras off during the teaching portion, and then we'll
turn them back on during the interactive portion.
This is going to be a very highly interactive, but this will let you be able to get an overview,
so welcome again.
This is the Stand Out Masterclass, how to stand out, how to be relevant, how to create
demand, and how to prosper in this AI age.
I'm so glad that you're here, whether you're live or you're watching the recording.
I am so glad that you are here, and I'm thrilled to be teaching this and spending this time.
This class is going to be broken into two parts.
The first part, I'm going to just share ideas and thoughts that have been really hitting
me as I just see the explosion of AI, and the upheaval, and the incredible transformation
that I believe our society is going to face.
I've had this feeling several times in my life, each time it has proven to pan out.
The most recent was during the lockdown, starting in 2020.
Had a strong sense that it was going to be incredibly much more than we thought.
It wasn't going to be a little one week lockdown.
I had a feeling that society would never be the same, and there was going to be a massive
change happening, and I felt compelled to take action.
I really felt from the Holy Spirit that this was not a time to draw back in fear.
I could sense that there was enormous fear happening, and that this was not a time to
draw back in fear, but that this was a time, the word I got was, gather the women together.
That's how Prosper Leader membership really took off.
As I felt, I actually saw a vision of women linking arms and helping each other across
the personal finish line.
I knew that while others were contracting, we needed to expand.
Then I began to feel a shift so much in my spirit about AI, that you could either be
left behind or not knowing or not paying attention to what's happening, or you could
really ride the wave and grow your business in enormous ways.
For those of you who've been following that journey, I've been teaching AI masterclasses.
They are on the Prosper Leader membership.
If you haven't yet done those, that would be a background for this.
go back and watch AI Powered Success and the AI Powered Success Encore Q&A.
You could even start with that.
I really help you with the idea of prompts and help you to know the ways you could use
it to say 15 to 20 hours a week.
I now feel that we're entering into a new season, and so I felt led.
It's so important that I bring this masterclass together and bring the community together
around what I see is going to happen.
I believe there's going to be so much change.
What goes through my mind is the Bible verse in Daniel that talks about how knowledge will
increase and that people will be running to and fro.
I always thought that had already happened.
When the internet came, I thought, okay, knowledge has really increased.
We now have the World Wide Web.
Well, this has taken it to whole new levels.
What's going to become more and more and more important right now is there's going to be
massive change, massive noise.
There's going to be massive disruption.
We all know many, many jobs are going to be replaced, and yet I also believe that this
will be a time of massive opportunity if you ride that wave.
The goal of today is really ... In fact, let me put the ...
slides on for you that will also help you have a visual. So give me a second here and we'll
we'll just pop those slides in.
Where'd they go?
Okay, perfect.
There we go.
But you're probably not seeing the screen. So let me go back and share the screen.
Thanks for your patience here for a second. Sometimes juggling this stuff.
Okay.
All right, you should now see the slides. All right, perfect. Okay.
And it's not doing it as a slideshow, but I think you can get the idea here.
There we go. All right. Now you're able to
see me and
see the slides.
Okay. All right. So today's master class is really about how to stand out, stay relevant, and
create that
demand. And so we had you set an intention that's going to be really important so that you can get the most
from this. And so really think about how do you want to do this? Now this
master class, the purpose of it is because I believe that AI will change the face of business
and sales across all industries. There's going to be such an increase in competition. Like I said, a massive
upheaval and the speed at which things happen, the speed of marketing, the speed of messaging,
the speed of the whole customer journey is so fast.
And it becomes imperative now. It's no longer optional. It's no longer
you just will not be able to ignore this. It becomes imperative
for us to absolutely stand out. And so we can no longer
hide.
We can no longer be stuck in fear or doubt. You know, this has been a pattern for many people
where we just got so
introspective into ourself. You know, I'm not good enough. I don't know enough.
And all of these kind of fear and doubt and internal things that
perfectionism,
unworthiness have kept a lot of women
still playing smaller than they know they can.
Still
not committing, not when I say commit, like fully showing up. Like this is
non-optional. I'm going all in.
And
we can't do that in this upcoming age. I mean you can, but you're going to be left so far behind.
We can no longer be inconsistent
that we go with our moods or emotions.
And so we show up for a week and we disappear for three weeks and then we show up again.
We can no longer do that. We can no longer play small and we can no longer
be inauthentic
in our marketing.
We can no longer do that.
And so, you know, pop in the chat if you've been doing some of these things
and if you understand the importance of making a commitment that says, you know what, I'm going to
embrace
my imperfection knowing I'm perfectly imperfect.
And, you know, as a coach I can tell you the beautiful thing is people aren't looking for you to be perfect.
This is something we put on ourselves.
And in fact, you'll get more connection, more clients, more relationships
if you share your imperfections and you're honest about this.
And so being very real, being very
authentic
is going to become increasingly
important as we enter into this
new era that we're going into.
And so I believe this is truly the time to rise,
to grow, to sharpen your skill set, sharpen your saw,
commit to play full-on and walk in your gifts and collaborate.
There's never been a more
important time
to be in community.
And I'll talk about that even more and I'm going to be committing even more
to these things myself.
I don't come to you
as someone who has it all together. This new AI world is just as new for me
as it is for you.
I've been blessed to, you know, be in the business world.
world for over 30 years.
And so I'm committed to taking whatever gifts God has put
in me and helping them to use you to equip and empower
you to prosper.
That's my passion.
That's my vision.
That's my gifting, is to do everything
to inspire, to share tools.
But when it comes to the AI world, it's changing so fast.
I'm not an AI expert.
I'm probably ahead of most and behind many.
And so it's not that I know all things,
but I am committed to sharing what I know
and walk alongside of you on this journey.
And it's going to become more and more important
that we all bring our gifts together to serve one another.
So as always in everything I teach,
you know the success equation that I share with you?
Mindset.
You could write this down if you don't have it memorized.
Mindset plus skill set plus right action equals results.
That's the success formula that I
have followed for over 30 years.
It's what I teach in all coaching.
So everything on the left side of the equation, the mindset,
the skill set, and the action affect
the right side of the equation, which is the results.
That's you getting clients.
That's you getting income.
That's you making an impact.
So the more your mindset grows, the more those results grow.
The more your skill set grows, the more the results grow.
The more you take right action, and I
do emphasize right action, we need to talk about that.
There's a lot of beautiful, amazing women,
and you might be one of them, that have
been taking massive action, but it's not producing any results.
It's not producing any fruit.
So I'm going to get to some right action
and some wrong action very quickly
to help you sort through that.
So when it comes to the inner game,
this is going to be such an important time
to get so clear on who God has made you to be.
What makes you unique?
What are the gifts inside of you that God has placed inside
that you're designed to share?
And so it's going to be more and more important in this age, AI,
that you show up authentically.
We don't need cookie cutters.
AI is going to be about a cookie cutter as you can get.
It's just going to be, everything's
going to be a giant blur.
The massive increase in e-books, and in courses,
and in websites, it's going to multiply 10x, 100x, 1,000x.
The amount of books being published, websites generated,
blog posts written, it's going to be massive.
And so never has it been more important for you to be you.
And so if you have felt, I mean, I just
want to speak to your heart.
If you have been trying to keep up
and somehow you're struggling with the imposter syndrome
because you think you need to be like somebody else,
I'm going to encourage you that the secret to success
and standing out in this AI is the opposite of that.
It's going to be you showing up in your unique gifts,
in your unique personality, in your quirky ways.
It's going to be more and more important for personality
to shine through.
AI doesn't have personality, and it doesn't
contain the spirit of God.
So God can use it, but you are the temple of the Holy Spirit.
You contain the mind of Christ.
So it becomes more and more important
that you show up authentically and uniquely.
I don't think it's an accident that no two snowflakes are
alike, no two stars are alike.
I think I've shared this with you before.
When I homeschooled my kids, I used
to have them go out in the front yard to a tree
and try to find two identical leaves on the same tree.
You can't.
And so God made you with a unique fingerprint.
God made you unique with unique emotional qualities,
unique experiences, unique understanding,
unique perception, and unique gifts
that you're here to release.
And so it's going to become more and more important for you.
And so to do that, you must be clear on your gifts.
I love 1 Peter 4.10.
It says, God has given each of you a gift
from his great variety of spiritual gifts.
So you have a gift, you have many gifts perhaps.
And I love this, it says,
use them well to serve one another.
So the purpose of those gifts is to serve one another.
And I'm so committed to having that community
in the Prosper Leader membership,
that more and more each of you bringing your gifts
to serve one another in love.
This is going to become more and more important
as we go into this new era.
And so knowing your gifts
and being willing to share your gifts
is gonna become more and more important.
Being clear on your purpose.
I love Proverbs 25 that says,
the purposes of a person's heart are deep waters,
but one who has insight draws them out.
So that begins first within ourselves
is to getting so clear, who am I?
Why am I here?
What is my purpose?
Okay, and then if you're a coach
or you're mentoring others,
this becomes one of the greatest gifts you can give
is helping them to discover their unique purpose.
And so with these gifts, we've been given gifts.
I love Romans 12, five and six.
It says, so we who are many
are nevertheless just one body.
Now I want you to get an understanding of this.
For too long have we lived as separate
that because we each have a different body,
but we now know, we know with quantum physics,
we know biblically that we are one
and that everything I do to you,
boomerang effect I'm doing for me.
I mean, the Bible's just filled with that, right?
Give and receive.
Judge not or you'll be judged.
Forgive, you'll be forgiven.
Bless, you'll be blessed.
I mean, it's that boomerang effect.
And so understanding that we are one
and that we are parts of one another,
that we're mutually dependent on each other.
And so having an understanding of that
is gonna be more and more important
as we go into this AI age.
And so it says, since we have gifts
that differ according to the grace giving to us,
each of us must use that accordingly,
again, to serve one another.
Another aspect, and we're still talking
about the internal part of stand out,
and that is being clear on your vision.
One of the things I've done so much lately
is helping people to actually have
a written vision statement.
And a vision statement that inspires them,
inspires yourself and inspires the team
that's working with you and inspires your clients.
And it needs to not be something you write once
and you put away,
it needs to be something really in front of you.
It's going to be this that excites you
to wake up in the morning.
So I love Habitat 2.2, write the vision and make it plain.
And he who sees it may run with it.
This becomes increasingly important as you move forward.
If you're a brand new entrepreneur,
this will be a foundation
that you build your house on a rock.
It's a solid foundation.
Everything you do lines up with that vision.
You can be far into business.
I mean, several of my clients,
one of my clients is already probably close
to eight figure earner.
She's a high seven figure, if not eight figure earner.
And this was one of the things I did with her.
And it changed everything when we did this.
She went back and re-energized her team.
She went back and recreated her materials
to reflect her vision.
So this is something that is going to provide fuel.
It's going to distinguish you.
So it's going to empower you
and it's going to distinguish you in this world of AI.
And that then allows you those things
as you review your gifts,
as you review your skillset,
as you review your experience,
it's going to become more important.
This is part of what I opened with,
that we can no longer hide.
We can no longer play small.
We can no longer just keep beating ourselves up.
It's too important right now.
People, there's so many people,
there's so many like women.
If you serve women,
so many women on the other side of you doing this, they're, they're waiting on the other side for you
to do this. You see, they're waiting for you. The people you're looking for are looking for you.
And so it becomes more and more important that you step into your authority. Now, this is not
arrogance. This is not pride. That's the, that's the counterfeit. Okay. The people that just,
just toot their own horns all day long. I'm not talking about that. I'm talking about a deep and,
and genuine confidence. Okay. A deep and genuine confidence that only takes a sentence or two.
I had a client, just to give you an example, two days ago, um, I had a client. Well,
I had her first about two weeks ago, and I've shared the story with some of you, um, because
it's relevant. I shared it in the prosper leader membership. And so what can happen is that we can
forget who we really are and not step fully and confidently into our God-given authority. Okay.
And so she was an example of that. You've seen her testimony, trained psychotherapist,
large practice, went into coaching. Um, and I've shared, this is so true. I've got so many clients
that are trained nurses, trained teachers, um, you know, so, so many, um, gifts that you all have.
And she went into coaching and she had zero clients and she'd been trying for quite a while.
I want to say probably close to a year and zero clients doing the social media dance,
doing the, this and that juggling, doing the million hats that I encourage you not to wear.
And so one of the first things I had to do was help her step back into our authority to realize,
I mean, first of all, you know, having God in us, um, being Christ followers, we have authority.
We have to understand our spiritual authority, but we also have authority because your experience,
you all have experience. Okay. You do not have to be perfect. You do not have to have arrived at the
finish line. Okay. To do this. And you do not have to be perfect to help someone. You just need to be
a couple steps ahead, right? If someone is beside you and they've fallen into a ditch and you are
close enough to them that you can reach down and offer them your arm and help them out of that
ditch, that arm length is enough. Okay. This is tapping into that fear that you have, that you're
not enough. You are enough. You have enough. Okay. And so tapping into that. So long story short,
she began to realize, wait, okay, I do have a skill set. I've got an education. I've worked
with people. I've helped people. I know this, I have these skills. And that was the first step.
And it was a mindset shift. Okay. And so this authority is first a mindset shift of you being
okay with you that yes, I know something. Yes. I have leadership skills. Yes. I have
communication skills. Yes. I have teaching skills. Yes. I have whatever your skill set is. Yes. I
understand the human body. I've been in the medical profession. Yes. I understand, you know,
technology. I've been in the technology, whatever it is, you've got this skill set and this authority.
And the first person that has to realize that is you, right? So the mindset side of this authority
is you stepping into saying, wait a minute, I know enough. I'll continue to grow. I'm committed
to can I constant never ending improvement. Okay. So am I, but I know enough to take what I have
and stand with authority. And that can be as simple as a couple sentences. So to carry that,
that story that I told you forward, just, I think it's been two days ago now.
And she'd gotten, I think she'd gotten three clients as a result of me helping her step into
her authority. And, but she was still fumbling and not doing as well on her sales presentations.
So I said, let me kind of look at what you're doing. Let me listen to what you're doing.
And I said, first of all, are you speaking from a place of confidence and authority?
Okay. People are counting on you to have that confidence, not arrogance, confidence, loving
genuine confidence. She said, no, I'm I've had two people say this in the last couple of days.
I'm an introvert. I don't really know how to brag on myself. And I said, no,
No, no, no, no.
I'm not asking you to brag on yourself.
I want you to make a true statement that
communicates confidence and demonstrates authority.
So it looks like this.
As a psychotherapist for two decades, what I know,
and this could, as it relates to them, what I know
is that you can overcome this fear.
You can.
The brain is plastic.
It's got neuroplasticity.
You can change these habits of thoughts, habits of thinking,
habits of feeling.
Or as a medical professional, what
I know is that your body, your cells are changing every day.
As a medical professional of two decades,
I know you can create that transformation,
that health transformation you're looking for.
As a teacher and working with children for two decades,
what I know is your kids can get a couple of skills.
I can teach them that will last them a lifetime.
So you're coming from that place of authority.
That's going to become increasingly
important in this age of AI, that you know who you are
and you show up fully as who you are, which leads then
to the fact that you've got to be clear on who
you're called to serve.
You can no longer throw spaghetti on the wall.
This is another thing.
And by the way, on that previous story, I just got a wonderful,
I think I'll put it out for you guys,
just got a wonderful testimony.
She goes, I used exactly what you said.
And I'll share a little bit more of what I said.
And she got, I got it.
She bought my program full price.
I didn't discount myself.
I didn't sell myself short.
Just got a full paying.
So that happened within hours after this teaching.
So I know this works.
And so here's my authority, right?
As a coach to coaches for now over 11 years
and as a mentor in the business world for 30 years,
I know that the things I'm teaching you work
and will cause transformation in your business.
So see how that works?
So you have to, you can no longer just think
that you can just talk to everybody, right?
It's a problem with people in network marketing
because they've been taught in network marketing.
And I came, I cut my teeth in network marketing.
So I'm speaking as an insider.
I was a founder of a network marketing corporation.
So see, there's authority.
I'm speaking with understanding on this,
the idea of that your product is good for everybody
from the grandma and the parents and the kids
and the goldfish and the dog is probably true.
The products probably do work on everyone.
Your skillset probably works on everyone.
I'm sure you can help everyone become healthy.
I'm sure you can coach everyone to success.
However, when it comes to marketing
and we're talking about standing out in this age of AI,
it's gonna become increasingly important
that you hyper niche,
that you are speaking to a specific person,
a specific target who has specific problems
that you're aware of, okay?
The more you solve a problem,
the more money you're gonna make.
So speaking to specific problems,
specific desires to specific people, okay?
I just talked yesterday.
I mean, there's so much of this is coming up right now.
I talked to a woman.
Again, I look at this experience, it's unbelievable.
Master herbalist, 25 years.
Reiki teacher, 25 years.
Certified, heart, mouth, math, understanding,
the mind, heart, coherence, all of these skills, right?
And yet no clear niche.
And I looked at her marketing and I said,
you're throwing spaghetti on the wall
and hoping it'll stick, right?
You can't in the, I know you're heart centered.
I know you wanna serve the world.
I do too.
But in order to do that effectively
when it comes to marketing and standing out,
the only way you're gonna stand out
is if you're speaking to a specific problem
very, very clearly, okay?
Offering a specific solution to a specific group of people.
So if you wanna stand out in this age of AI,
they should look at your headlines.
They should look at your marketing
at everything that you publish.
And they should go, that's me.
That's what I've been praying for.
That's what, and look at the niche statement
underneath there.
So let me just make up something, you know.
Lose 30 pounds.
This is old.
old and overused, but just as an example, lose 30 pounds in 30 days for women in menopause.
Okay. I wouldn't use that as way overused, but I'm giving you a specific example. Ah,
if I'm really been praying to lose 30 pounds, cause I got a wedding, I got a this, you know,
it's so important. It's beach time. I want to, I'm going on a cruise, whatever. I'm,
you know, okay. Um, I can see that's a specific result. I'm open. Even though it's overused,
it keeps getting used again and again and again, women in menopause. Oh, this is very
specific for me. She's not talking to a teenager. She's not talking to, she's talking to me,
right? That's the feeling. And so you can no longer be vague in your outreach. You got
to speak directly to their pains, desires, needs. So how are you doing in your writing?
Are you, are you so clear on your niche and are you speaking a specific solution to a
specific person? Okay. So where we're at AI, there's things AI can do. We're going to talk
about that. And we want to leverage that. There's things AI can do. And there's things
that AI can not do. And that's the gap in business. You look for the gap. What's the
gap? Okay. AI is going to go full speed ahead. I can't slow that out. I can't stop that.
Those who use it, they're going to leverage their time. They're going to grow their businesses
in explosive ways. What's the gap. That's where the money is. Okay. And so AI can generate
content. It's a generative language, large language model generative. It's just like,
it's spitting it out, which means that, you know, social media is going to be loaded with
them. Blog posts are going to multiply. Web content is going to multiply. Books are going
to multiply. And that's going to result in a more crowded space and lots and lots of noise.
So like this picture, you can't really make out anybody or anything. It just, I don't even want
to look at the picture because it's just, it's just a lot of noise. I want to look the other way.
And so it's going to become hard individually to sort through what you want to look at and
what becomes important. And it's going to become more difficult as a business or a ministry
or an organization to gain attention. All right. This is going to create overwhelm. And so we've
got to reach people in a way that meets the need. It's going to become a sad little picture here.
It's going to become increasingly important to get attention. Okay. This baby is really trying
to get attention grabbing on mommy's leg, right? We're going to have to speak and communicate and
write in such a way that it gets the attention of our ideal client. So we can't be sloppy anymore.
And I'm going to talk exactly how to do that. We can't be sloppy anymore. How we do that.
I love the, the scriptural verse Ecclesiastes 10, 10 about sharpening the saw. It says using a dull
ax requires great strength. So sharpen the blade. That's the value of wisdom. It helps you succeed.
This is going to be a season to sharpen our saw. And I'm going to start in my opinion, the most
important sharpen the spiritual saw. Okay. That you're truly honoring. You know, I, I believe the
Holy spirit leads guides us into all truth shows us things to come. Um, whatever you call it in your
language, intuition, it's going to become more and more important to hear the voice of God, to
listen to the voice of intuition. Um, because this is going to distinguish you. It's unique.
You're going to be led. You're going to be guided on a unique path for you. So sharpening the saw,
you know, that way, sharpening the saw of your trade to become better and better at what you do.
I think that's incredibly important and sharpening the saw of using the tools available. I think
neglecting education is no longer going to be possible in your business. I mean, it is, but
you're going to get further and further behind. And so it's going to be learning new tools and
getting in and practicing, um, using some of these tools. And then like this says, walking in wisdom.
So it's time to embrace AI it's here. It's not going anywhere that I'm aware of. Um, it's going
to be ever changing. And so how can you use it to be more effective in bringing
bringing your gifts to the world,
and really making the impact that you're
called to be, and simplifying your life, OK?
Nowadays, things that used to be so hard and used to take so long
are free and available.
AI can operate as a virtual assistant for you.
She can do so many things.
And we're going to talk about some of those, right?
But she can research, she can organize,
she can write so many things that you used to have to do,
she can do.
She can create content and give you social media strategies.
She can summarize things you maybe don't have time to read,
and you get like you're bombarded,
and you really like things.
And you can just feed it to AI and say,
give me the three main points here.
And you can get it, right?
It can summarize what you need to get.
It can become where you're in more places,
and can interact, and be available 24-7.
You can create a database, and answer questions.
And they can be frustrating, but they also
can be incredibly helpful.
The different ways you can use chatbots,
the way that you can use analytics
to know what's happening in the marketplace, what's
your competition doing, to be at the top and the front end.
And can teach you how to do almost anything.
I've shared, you can go back to AI powered success,
and show the way that it can teach you how to do anything.
What do you want to know?
How to fix something, how to build something,
how to create something.
I am using it in a couple of ways.
I'm using it as a Spanish tutor.
And so it's very interactive, and teaching me Spanish,
keeping me moving on that.
I'm using it along.
I have a beautiful book coach who does amazing things.
And I also use it to keep me on track step by step.
Tell me the next step, and I do that.
And it tells me the next step.
So you can organize yourself, you
can hold yourself accountable to create new habits,
to learn new things.
So it's time to embrace those things,
and in order to leverage our time.
And so there's many, many, many tools.
And so depending where you're at, you can keep expanding.
And I haven't even begun.
And there's new ones every single day,
and they're profound.
I've been watching recently, we already text to pictures,
like mid-journey in Dali.
We know that I can make a sentence
and turn it into an image, and have a unique image.
There's now coming text to video.
I can speak something, and it'll create the video
based on what I'm speaking.
And whatever it is, whether it's creating videos,
or presentations, or images, the spin rewriter,
it can take when you write something,
and it can turn it into 500 different versions, 500
different types of articles.
So the massive amount of content that you
can create with just a little.
So wherever you are, start there.
If you haven't started using ChatGPT,
and getting comfortable writing prompts, practice.
Learn how to write prompts.
I start you out, and give you a bunch of prompts
to just get you started.
And so you go to chat.openai, and you
start playing with ChatGPT.
And yes, I use the $20 version.
I recommend that.
So there's things to help you write better copy.
Jasper, copy.ai, there's a number of them to just say,
give me a great headline.
Give me a great ad.
Give me a great article.
And to be able to do that within ChatGPT, yes,
you can do all of that, or more specialized programs.
So again, whether it's creating images, or presentations,
or videos, amazing what you can do to leverage time.
And I'm going to give you an example right now,
and then we're going to do a lot of this together,
where you tell me an area that you're really
wanting to stand out, or do better, or improve.
So be thinking about, where are you struggling?
Is it getting consistent and showing up on platforms?
Is it getting engagement?
Is it getting clients?
Is it getting income?
Where are you struggling?
Where do you need help to stand out?
And that's what we're going to work on.
on in the second half of this is helping you personally stand out. Okay. I've given this
example to some of you, but some of you have not heard it. So I'm going to give you, this is
something I do sometimes in 20 minutes in between clients. It's a way that I stay present. So this
is what I do. I create a two minute loom video. It looks just like the video you're looking right
now. I just talk into the camera. I already have a brief outline that I have a main point that I
want to cover. I want to add some value, some inspiration, some how to. And so I already know
what I'm going to cover. And I just create no slides, nothing complicated. I just go to loom.
You can use the free version. If it's less than five minutes, just go to loom.com.
And you create a short video, the shorter, the better. Okay. Sometimes I go the full five minutes.
I can talk a lot, but I recommend that you do under two minutes. Okay. So you create a loom video
and by the way, loom is so cool. You can, you can edit right on the spot. It's an editing software.
So maybe you want to just cut out a section or whatever. It's really easy to just delete a
section and edit. Then what happens is loom is AI powered, like almost everything now.
And so on the right side of loom, there's transcripts. So everything you just put in
the video, it's already transcribed. Okay. I used to have to pay extra to do all of that. Right.
So, so now you've got transcripts. So now you can copy and paste those transcripts. That's the
content of your video. So I copy the transcripts and I put that in chat GPT. Now I let it know, I,
I tell chat GPT, this is a video I just created for, and you can put your audience, Christian
women, entrepreneurs, for example, spiritually minded women, entrepreneurs, coaches, healers,
whatever. And so, and you say, here's the transcripts and you paste the transcripts.
Now you can make it go to work because it knows all the content of the video. Now make it go to
work. So I like to start with YouTube. I'd like to expand my YouTube presence. And so I say, create,
give me five options. Give me 10 options for a YouTube video title to go with this video. Okay.
So, you know, you're going to upload, you take the loom video, you download it. So you have the
actual video. You're going to use it everywhere. Okay. So I'm going to start by using it in YouTube.
So create a video title, and then you're going to need a YouTube description. So create a YouTube
description for this video. Okay. And then I say, use comma separated hashtags. Why do I do that?
If it's comma separated, I can just cut and paste it into YouTube. Okay. If not, it'll all be jammed
as one hashtag. Okay. So create the comma separated hashtags to go with this. Okay. I now have all of
the writing for, and I can upload the video. I now have a YouTube video. Now, if the thumbnail is okay,
you can choose the thumbnail and just go there. If you want to create a very compelling, more
attractive, you can go into Canva. And I'm happy to demonstrate this really quick. There's the
templates are already there. Just put your words in. So you can create the template. So boom, my
YouTube is now ready to go. Now I'm going to upload this video, let's say to Facebook and Instagram.
Okay. So now I say, okay, I'm going to upload this video to Facebook, create a very engaging
Facebook post that gets people to watch this video. So again, I'm using, it has the transcript.
It knows what the video is about. I'm just directing it. What do I want out of this? I want a Facebook
post. And what do I want it to accomplish? I want them to watch the video. I want it to be engaging
and watch the video. Okay. And then I can do the same thing for LinkedIn. Okay. So now I've got
Facebook, Instagram, LinkedIn. Now you could use it as a nurture sequence and create an email.
So I like to keep it very short. Many of you have been recipients of this, right? So I let it know.
I'd like an email to go with this video that is going to my audience. Describe your audience.
I want it very short. I want a catchy subject line and a catchy first paragraph. We'll talk
why in a minute. Catchy first paragraph.
to get them to watch the video,
to let them know I created a video
and get them to watch the video.
Now, in the case of email,
I don't upload the video directly.
I use the YouTube link.
Why?
Well, now I've expanded.
In case my email list doesn't know I have a YouTube,
I'm growing my YouTube channel
as I'm nurturing my email list.
So I'm accomplishing two things, right?
And then you could do the same thing for text.
And we could go on and on,
but all of this takes me about 20 minutes.
Might take you longer when you're new,
but you'll get faster and faster like anything else, right?
So this is an example of leveraging your time to be present
and be a consistent voice out there in really simple ways.
So we talked about what AI can do.
Let's talk about what it can't do,
which is where you're gonna fill in the gap
and where you're gonna stand out, okay?
AI cannot be human.
That's reserved for you, okay?
And so what's going to happen with all of this noise,
I'm really just prophesying,
when there's so much noise and everything feels robotic.
You know, I went to Japan probably 30 years ago now.
They're very ahead, obviously, technology-wise often.
And I went to Tokyo and I went to Kyoto
and I literally felt like I was living,
this is 30 years ago.
Imagine the multiplication of this.
I felt like I was living in the middle of a giant machine.
I literally felt that way.
I'm on a conveyor belt that takes me here
and I put a ticket in and an arm opens this
and I walk in and a huge train comes
and I go in and we soar in the bullet train.
And like everything was just like the,
everything, there was no people there,
the soft drinks and everything.
Back then, 30 years ago, they had nutrition,
nutritional supplements were in the vending machines
and the entertainment was in the vending.
And everywhere I looked, it was just a giant machine.
That feeling is now moving to the online space in my head.
Everything's gonna feel like robotic
and noisy and overwhelming.
And I just want quiet.
Many people are gonna feel that.
And so they're going to crave genuine connection.
They're going to crave empathy.
AI can't have empathy.
Now, this is another reason why you wanna know your niche.
Because if you put these two things together,
you're gonna be incredibly powerful
in growing your business.
If you know your clients so well
that you know what keeps them up at night,
you know what they're struggling and you can feel that,
you can have empathy and you can know what that feels like
and you can communicate.
I know how you feel.
I've felt that way.
And here's what I found.
And in a genuine, with real stories, with real life,
it's gonna become more and more important.
AI can't have compassion.
Only you can do that.
AI can't create community.
I mean, it can.
There's AI podcasts, there's AI rooms,
but I'm talking about human community,
like what we have in the Prosper Leader membership,
like what we're gonna go do right now
where we bring our gifts.
Human touch, hands-on experience, and so on.
So the outer game, the outer game,
then we wanna talk about.
That's the inner game.
The outer game is you have to physically
create human connection.
It's gonna be more and more and more important
that they can know, like, trust, feel you,
understand you, relate to you.
This becomes more and more and more important.
I had a sales call yesterday
and her horse had died that day.
Her horse had died that day.
Well, I'm a horsey girl.
I adore, they're beautiful, amazing creatures.
And I remember the day we had to put our horse down.
I remember what that feels like.
So we started the whole conversation
with genuine connection.
And then I happened to be pretty decent
at recognizing where people come from in Asia,
because I've traveled and lived all over Asia.
And so I happened to recognize that she was Korean.
And I said, you don't happen to be Korean, do you?
you and she was surprised that I knew that and she said yes and I started speaking to her in Korean
okay and um so we had a lot of fun talking about we both have lived in Korea and so there was this
genuine connection AI can't do that AI can't do that you see and you've got points of connection
you know maybe you share a love for health or maybe you share a love for gardening or maybe
you share a love find those things know your niche understand them and create genuine connections
that's going to make you stand out I promise not from a place of pride I stand out from
every other sales call she's ever had and in fact you know she's really interesting because
she said I already have a coach I'm not interested in the coach I'm not looking and I said that's
great let's just connect maybe I can refer you maybe we can learn something from each other
let's connect and she ended up she's getting a package from me so because there was a genuine
connection and as I've taught you I showed how I could very specifically solve a very specific
problem so creating genuine connection um it's going to become more and more and more important
to create community so let's talk about this I want you thinking about this and we're going to
talk about it as we gather is um how can you create community both local and online okay
um I know Kim is on this call if you don't know Kim she's an amazing woman um love for for health
and she can make such a difference for you in your mindset in your health and um I happen to notice
that one of the things she's doing is she knows how to make sourdough bread and Kim doesn't even
know I'm telling this story right now um and uh so she has these gatherings she's got the sourdough
starter and she um has people gather and they leave with a they know how to do sourdough and
they leave with a loaf of sourdough this is phenomenal for creating community this is going
to a I can't do that a I can give you the recipe for sourdough it can't create this so here is
something I'm going to tell you really important okay this is something I've learned you know over
30 years in business when everybody's going this way go that way if you want to make money okay
uh you can ride this way but be distinct okay that means when everybody's going AI online marketing
everybody's doing the social media dance they're showing up they're doing lives they're doing yada
you know what I say it's time to go back and go local go local right now locals going to be
very powerful being active in your local community for your business serving your community is going
to be huge okay um there's things right under your nose I hope this is stirring some ideas
okay a couple clients over the last last week um it's like I see like I see like money on the floor
that they're not using it okay this just happened I just happened to be in conversation coaching
somebody and I said and she's really struggling okay and here's why she's struggling she's doing
the social media dance so she's showing up every single day live she's getting no no paying clients
she gets some likes she gets one or two freebies and she gets no paying clients so I ask how long
have you been doing that a year this is what her coach she has a coach was telling her to do
so she keeps doing it month in month out month in month out no results I said I don't want to step
on any toes but my understanding of the definition of insanity is to keep doing the same thing and
expecting different results and I said um I started looking at how she could do things
different because she's doing the social media she's an introvert she hates social media
so can you imagine I asked her I said on an energetic she's really into frequencies and
energetics and I said on an energetic level you're doing something that you hate doing
in a place that you hate doing opposite of your brain lead as an introvert and um what kind of
energy do you think you might be putting out she says wow I never thought about that and so in the
conversation I said what does your husband do get this hit this like like I'm not making this stuff
up like this is really happening she says he owns an event center a large event center
I says you have access to an event center for free
Yeah. You could do events locally. Yeah. And you're not doing any events. No. Doing the
social media dance. Okay. Let's talk about what you could do local. Okay. And we began
to create a strategy of what she could do locally. And she says, wow, my husband's been
telling me this forever, that I should do this. So, another example. Okay. I had two other
examples. You know, one is on the line. Shanti's on the line. And she's done a beautiful thing
with what she does with yoga and kundalini yoga and the different things that she does,
the sound baths and all of that. She's teaming up with local places to create,
you know, workshops and events. So, she created something in her nature center. Okay. And so,
now I'm working with her to up the marketing to get people to really tie in with that. But that's
a powerful idea. Another client, I don't know if she jumped on or not. She may be on. And she,
she is helping a friend who owns a coffee shop. And I said, how big is the coffee shop by chance?
How many people could it see? It's really good size. And so, I said, why don't you do some live
events? You got a live audience. You could announce to people what you're doing. And you've
got a free event center. You know, work it out so that it blesses the owner of the coffee shop on
the days that it's closed. What could you do? All right. These are all stories to get you thinking.
The point is, when AI is not creating community, create community. You'll stand out.
Find ways to raise money for the local community. Find ways to be involved in the local community.
And create community online as well. That allows you to create a global community. So, I don't
neglect that. The Prosper Leader Membership allows us to gather globally. Okay. But also,
don't neglect the local. It's going to become more and more important. Okay. All right. So,
lots of high-touch experiences. You know, the sourdough, that's a high-touch experience. You
know, the sound bath, that's a high-touch experience. If there's something you do that
can be a high-touch experience, do a high-touch experience. Always providing education. If people
are learning from you, they're going to stay with you. If they're being inspired and uplifted by you,
they're going to stay with you. And micro-content. The age of long stuff, people are too busy,
there's too much noise. When there's too much noise, you need to be quiet, right? When there's
too much complexity, you need to be simple. Why do you think there's such a move right now toward
tiny homes? Because people have so much shit in big homes and they're tired of maintaining
all of that and all the bills. Okay. Why do you think minimalism is taking off? Because there's
so much noise. So, this is a trend. Ride a trend. Keep your content simple. Lots of white space.
Easy to read. Easy to skim. Micro-content. Okay. I mentioned, you know, the short videos,
those are an example of micro-content. Even in training. Okay. This training is going to be an
hour long of content and now we're going to go interactive. But I'm doing trainings where I'm
doing 5-10 minute trainings in 10 minute chunks. Okay. And using that as a way of content. So,
micro-content. It's going to become more and more important that you have successful sales
conversations. This is sharpening the saw. When you actually go to all the difficulty, whether
you're paying for lead generation or you're doing social media or content or whatever you're doing,
you know, lead magnets. And you actually get a lead. And you get a lead on the phone or the
Zoom, which is the most powerful connection. Don't waste that. Don't waste that. You must,
this is the number one area you have to improve. Every business is a sales business. This is where
heart-centered entrepreneurs are really struggling. If you have not taken my successful sales
conversation masterclass, it's free to you as a Prosper Leader member. All my masterclasses are.
But if you have not taken my successful sales conversation, this becomes more and more and
more important. Okay. The gal I mentioned earlier that didn't get any clients. One of the things
after we solve the authority part, the next thing I found out is she was in the weeds.
Okay, what do I mean by in the weeds?
She was so focused on features.
So I said, just, just model with me.
Let's role play.
Okay.
Here I am.
And I'm your potential client.
Tell me what you do.
So she asked some questions.
Good.
Listen.
Good.
And then she goes into her pitch.
Well, her pitch was 100% features.
She was in the weeds.
She said, now, if you work with me, what you're going to get is a hundred page booklet.
But it's broken down into two pages a day.
So really simple for you to do.
There's a three minute video and there's, and she just described on and on.
I said, stop, stop, stop.
I said, do you understand the difference between a feature and a benefit between a feature
and a transformation and between a feature and a result?
And she says, I'm not sure.
Help me out.
People don't buy features.
Okay.
I tried to give her the example.
Your car's making a lot of noise and you're really worried it's going to break down.
So you go into the mechanic and the mechanic says, yes, we can definitely work on this
noise.
Here's what I'm going to do.
I'm going to use this and I know nothing about mechanics, so I'm going to make this up.
I'm going to use this seventh, eighth millimeter wrench.
And then I'm going to use this 780 PX gauge to determine the problem.
And then I'm, and I'll, by the time the third like number and jargon relative to that business
tuned out, no heart, no emotional connection.
And if I wasn't desperate, I definitely wouldn't have even bought, okay.
So it's really important that on your sales conversation, you are communicating transformation.
What transformation will they get and what will their life be like if they get that transformation?
If they get that transformation, how will it affect their health?
How will it affect their family?
How will affect their relationships, their finances, their career, their vision, right?
So you've got to sell transformation.
Don't get in the weeds.
So you're going to want to use more and more and more phone and Zoom calls in the age of
noise.
You're going to want to become more effective at text messaging.
You're going to, it's going to be increasingly important to follow up.
So if you have not listened to the fortune is in the followup, it's going to be the second
skill that you must hone after the sales skill.
You must listen over and over again.
It's going to become more and more important.
The speed of which you follow up, the speed of which you respond to a question or an inquiry
or a lead, okay?
You have to understand first movers advantage.
If you want to stand out, be there, be there fast, be there instantly.
And AI helps you do that now, by the way.
I mean, there's AI that is amazing.
It takes a lead, gets them to interact with something.
And the minute that they interact, it sends their phone number to you and makes the phone
call live.
They're on the phone for you.
So there's, you know, that's called high level.
There's all kinds of things like that.
So, you know, the average person takes 48 to 72 hours to follow up.
So imagine if you're there in five minutes, three minutes, 15 minutes, 30 minutes, no
more than 24 hours.
Okay?
So you're going to need to have a speed of implementation, okay?
And you're going to absolutely have to have presence.
I gave you example how I could be all places very quickly.
You're going to have to have presence.
You're going to have to have consistent presence.
You're going to have to have valuable presence, personalized presence, meaningful presence.
Okay?
So, um, variety, some education, some inspiration, some tips, some testimonies and stories, some
exam, whatever variety adds value.
They're busy.
It's noisy.
Make sure that what you're saying adds value, consistency, clarity, and personalized.
So even if you use AI to create anything, go back in and personalize it.
And I'm going to teach you how to do that right now when we gather, okay, um, how to
make it very, very personal.
All right.
Your email, it's got to really be used.
If you don't have a CRM, it's time to get one.
They're AI driven.
They're, um, they've got amazing ways to, to segregate, to reach people.
Uh, you've got to get your email up and running.
Even if you're only sending one personalized.
short paragraph email a week, you've got to do that consistently. To stand out, you've got to
get them offline and onto your email list. You're renting space on social media. You don't own it.
They can ban you, block you, hack you, shut you down. Anything can happen to your social media.
It's so fragile. You don't own anything on social media. You've got to get them quickly off the
social media, onto your email list, where you can nurture them forever. It's the only thing you
truly own in your business, okay? And if you're doing a good job, they'll stay with you, all right?
So we're going to talk about it when we practice. The keys for a great email, first of all, is going
to be your subject line. Use AI to find really nice subject lines. The next thing, that's what
gets them to open. The next thing's the first line in the email. That's what gets them to read.
Make sure you're AI-ing that. Focusing on results, benefits, including stories. Stories are still the
most unique, personalized, powerful, compelling. Being a good storyteller is incredibly important.
One call to action, clear, easy to take, social proof, okay? So how can you distinguish your content
from AI? Learn how to communicate emotion. This is something Kelly is going to work with us right now.
She's so good at it. Bring out the emotion. Bring out the empathy. Bring out the senses. Sensory
descriptive. Bring out the personalized stories. Bring out your expertise. Bring out your, also use
very rich media. Stock photos aren't going to work anymore. The media is going to have to really
stand out, okay? And you can really do that with AI. So distinguish your content. Last thing I'm going
to close with, and then we're going to get together here, and that is the thing that
most distinguishes you is bring in the spiritual dynamics. I'm going to close with a story. I teach
this in my partner with God in business. And this picture that you see right here, this is an
office building. This was one of my offices when I was founder of a nutritional network marketing
company. Pretty nondescript. There's dozens of this exact office all along the parking lot there in
El Dorado Hills Business Park. But something very unique is in this office that is not anywhere else.
That window goes into a room that was our conference. We had a big conference room. We
had a small conference room. That was a small conference room there. And I had a habit of
praying for people. And so a lot happened in that conference room. I saw backs get healed. I saw limbs
grow. I saw people overcome enormous amount of things, get financial breakthrough. And so they
would come to us to buy nutritional products. I was a founder of a nutritional network marketing
company. They would come to buy nutritional products, but they had already learned that
they could ask for prayer. And so a lot of times they came so that they could just get prayer.
And one day as I was in the prayer room, the spirit was always there. You could just walk
in the room and feel the presence of God. There was just the energy and there was just buzzing. It
was so alive with God, right? And one day I happened to look out those dark windows and see the tree.
And I saw something so unusual. You see, it was blossoming, but it wasn't blossoming up on the
branches where the flowers normally grow. The whole entire tree was blossoming. You can see the pink
flowers along the tree all the way down. The roots were blossoming. There was flowers on the roots,
flowers on the tree. And I thought, is this normal or is this just like God? So I hiked around the
parking lots looking at, I don't know how many dozens of these identical trees that are planted
in these identical businesses all around, couldn't find a one. They had flowers on the branches.
And this is something, as we go into this AI world, this is what's really going to be different.
You know, we're called to bring miracles to the marketplace. You have the ability to bring
healing. You have the ability to bring spiritual breakthrough, financial breakthrough. And I'm
going to encourage you, I can't go into it on this call. I do a whole workshop on that,
but I'm going to encourage you that in this age of noise and robotic and non-human,
become more human, become more you.
what distinguishes you is the Spirit of God in you.
So I'm gonna just really encourage you
to really bring that side in
if you really want to stand out.
So I'm gonna go live now.
I'm gonna stop recording.
And if you are not yet a Prosper Leader member,
all of these masterclasses plus all the things
I've mentioned, the successful sales,
the fortune and the follow-up, the AI-powered success,
all of that, God, money, and me,
you have access to all of that as a Prosper Leader member.
So utilize that time.
And we gather twice a month, community.
I'm gonna add even more.
And it's gonna become more and more and more important
that we have authentic community, heart-centered connection.
God told me to build this at the beginning
of what we went through with the lockdowns.
And now I'm going to be up-leveling it
because of where we're headed.
So I wanna thank you for being part of this masterclass.
And I'm gonna go in now and we're gonna do real hands-on
helping you to stand out and create demand and prosper.