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All right, and welcome, welcome to this special masterclass.

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I am so glad you're here, and this is being recorded, so all of you that are listening,

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I know many of you have your cameras off.

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You can go ahead and turn your cameras off during the teaching portion, and then we'll

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turn them back on during the interactive portion.

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This is going to be a very highly interactive, but this will let you be able to get an overview,

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so welcome again.

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This is the Stand Out Masterclass, how to stand out, how to be relevant, how to create

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demand, and how to prosper in this AI age.

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I'm so glad that you're here, whether you're live or you're watching the recording.

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I am so glad that you are here, and I'm thrilled to be teaching this and spending this time.

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This class is going to be broken into two parts.

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The first part, I'm going to just share ideas and thoughts that have been really hitting

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me as I just see the explosion of AI, and the upheaval, and the incredible transformation

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that I believe our society is going to face.

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I've had this feeling several times in my life, each time it has proven to pan out.

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The most recent was during the lockdown, starting in 2020.

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Had a strong sense that it was going to be incredibly much more than we thought.

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It wasn't going to be a little one week lockdown.

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I had a feeling that society would never be the same, and there was going to be a massive

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change happening, and I felt compelled to take action.

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I really felt from the Holy Spirit that this was not a time to draw back in fear.

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I could sense that there was enormous fear happening, and that this was not a time to

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draw back in fear, but that this was a time, the word I got was, gather the women together.

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That's how Prosper Leader membership really took off.

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As I felt, I actually saw a vision of women linking arms and helping each other across

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the personal finish line.

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I knew that while others were contracting, we needed to expand.

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Then I began to feel a shift so much in my spirit about AI, that you could either be

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left behind or not knowing or not paying attention to what's happening, or you could

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really ride the wave and grow your business in enormous ways.

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For those of you who've been following that journey, I've been teaching AI masterclasses.

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They are on the Prosper Leader membership.

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If you haven't yet done those, that would be a background for this.

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go back and watch AI Powered Success and the AI Powered Success Encore Q&A.

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You could even start with that.

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I really help you with the idea of prompts and help you to know the ways you could use

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it to say 15 to 20 hours a week.

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I now feel that we're entering into a new season, and so I felt led.

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It's so important that I bring this masterclass together and bring the community together

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around what I see is going to happen.

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I believe there's going to be so much change.

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What goes through my mind is the Bible verse in Daniel that talks about how knowledge will

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increase and that people will be running to and fro.

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I always thought that had already happened.

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When the internet came, I thought, okay, knowledge has really increased.

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We now have the World Wide Web.

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Well, this has taken it to whole new levels.

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What's going to become more and more and more important right now is there's going to be

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massive change, massive noise.

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There's going to be massive disruption.

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We all know many, many jobs are going to be replaced, and yet I also believe that this

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will be a time of massive opportunity if you ride that wave.

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The goal of today is really ... In fact, let me put the ...

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slides on for you that will also help you have a visual. So give me a second here and we'll

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we'll just pop those slides in.

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Where'd they go?

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Okay, perfect.

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There we go.

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But you're probably not seeing the screen. So let me go back and share the screen.

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Thanks for your patience here for a second. Sometimes juggling this stuff.

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Okay.

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All right, you should now see the slides. All right, perfect. Okay.

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And it's not doing it as a slideshow, but I think you can get the idea here.

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There we go. All right. Now you're able to

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see me and

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see the slides.

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Okay. All right. So today's master class is really about how to stand out, stay relevant, and

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create that

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demand. And so we had you set an intention that's going to be really important so that you can get the most

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from this. And so really think about how do you want to do this? Now this

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master class, the purpose of it is because I believe that AI will change the face of business

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and sales across all industries. There's going to be such an increase in competition. Like I said, a massive

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upheaval and the speed at which things happen, the speed of marketing, the speed of messaging,

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the speed of the whole customer journey is so fast.

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And it becomes imperative now. It's no longer optional. It's no longer

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you just will not be able to ignore this. It becomes imperative

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for us to absolutely stand out. And so we can no longer

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hide.

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We can no longer be stuck in fear or doubt. You know, this has been a pattern for many people

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where we just got so

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introspective into ourself. You know, I'm not good enough. I don't know enough.

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And all of these kind of fear and doubt and internal things that

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perfectionism,

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unworthiness have kept a lot of women

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still playing smaller than they know they can.

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Still

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not committing, not when I say commit, like fully showing up. Like this is

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non-optional. I'm going all in.

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And

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we can't do that in this upcoming age. I mean you can, but you're going to be left so far behind.

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We can no longer be inconsistent

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that we go with our moods or emotions.

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And so we show up for a week and we disappear for three weeks and then we show up again.

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We can no longer do that. We can no longer play small and we can no longer

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be inauthentic

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in our marketing.

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We can no longer do that.

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And so, you know, pop in the chat if you've been doing some of these things

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and if you understand the importance of making a commitment that says, you know what, I'm going to

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embrace

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my imperfection knowing I'm perfectly imperfect.

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And, you know, as a coach I can tell you the beautiful thing is people aren't looking for you to be perfect.

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This is something we put on ourselves.

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And in fact, you'll get more connection, more clients, more relationships

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if you share your imperfections and you're honest about this.

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And so being very real, being very

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authentic

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is going to become increasingly

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important as we enter into this

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new era that we're going into.

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And so I believe this is truly the time to rise,

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to grow, to sharpen your skill set, sharpen your saw,

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commit to play full-on and walk in your gifts and collaborate.

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There's never been a more

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important time

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to be in community.

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And I'll talk about that even more and I'm going to be committing even more

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to these things myself.

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I don't come to you

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as someone who has it all together. This new AI world is just as new for me

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as it is for you.

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I've been blessed to, you know, be in the business world.

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world for over 30 years.

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And so I'm committed to taking whatever gifts God has put

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in me and helping them to use you to equip and empower

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you to prosper.

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That's my passion.

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That's my vision.

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That's my gifting, is to do everything

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to inspire, to share tools.

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But when it comes to the AI world, it's changing so fast.

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I'm not an AI expert.

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I'm probably ahead of most and behind many.

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And so it's not that I know all things,

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but I am committed to sharing what I know

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and walk alongside of you on this journey.

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And it's going to become more and more important

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that we all bring our gifts together to serve one another.

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So as always in everything I teach,

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you know the success equation that I share with you?

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Mindset.

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You could write this down if you don't have it memorized.

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Mindset plus skill set plus right action equals results.

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That's the success formula that I

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have followed for over 30 years.

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It's what I teach in all coaching.

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So everything on the left side of the equation, the mindset,

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the skill set, and the action affect

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the right side of the equation, which is the results.

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That's you getting clients.

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That's you getting income.

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That's you making an impact.

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So the more your mindset grows, the more those results grow.

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The more your skill set grows, the more the results grow.

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The more you take right action, and I

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do emphasize right action, we need to talk about that.

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There's a lot of beautiful, amazing women,

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and you might be one of them, that have

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been taking massive action, but it's not producing any results.

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It's not producing any fruit.

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So I'm going to get to some right action

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and some wrong action very quickly

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to help you sort through that.

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So when it comes to the inner game,

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this is going to be such an important time

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to get so clear on who God has made you to be.

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What makes you unique?

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What are the gifts inside of you that God has placed inside

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that you're designed to share?

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And so it's going to be more and more important in this age, AI,

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that you show up authentically.

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We don't need cookie cutters.

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AI is going to be about a cookie cutter as you can get.

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It's just going to be, everything's

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going to be a giant blur.

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The massive increase in e-books, and in courses,

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and in websites, it's going to multiply 10x, 100x, 1,000x.

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The amount of books being published, websites generated,

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blog posts written, it's going to be massive.

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And so never has it been more important for you to be you.

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And so if you have felt, I mean, I just

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want to speak to your heart.

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If you have been trying to keep up

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and somehow you're struggling with the imposter syndrome

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because you think you need to be like somebody else,

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I'm going to encourage you that the secret to success

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and standing out in this AI is the opposite of that.

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It's going to be you showing up in your unique gifts,

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in your unique personality, in your quirky ways.

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It's going to be more and more important for personality

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to shine through.

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AI doesn't have personality, and it doesn't

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contain the spirit of God.

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So God can use it, but you are the temple of the Holy Spirit.

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You contain the mind of Christ.

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So it becomes more and more important

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that you show up authentically and uniquely.

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I don't think it's an accident that no two snowflakes are

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alike, no two stars are alike.

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I think I've shared this with you before.

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When I homeschooled my kids, I used

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to have them go out in the front yard to a tree

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and try to find two identical leaves on the same tree.

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You can't.

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And so God made you with a unique fingerprint.

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God made you unique with unique emotional qualities,

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unique experiences, unique understanding,

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unique perception, and unique gifts

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that you're here to release.

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And so it's going to become more and more important for you.

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And so to do that, you must be clear on your gifts.

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I love 1 Peter 4.10.

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It says, God has given each of you a gift

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from his great variety of spiritual gifts.

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So you have a gift, you have many gifts perhaps.

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And I love this, it says,

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use them well to serve one another.

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So the purpose of those gifts is to serve one another.

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And I'm so committed to having that community

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in the Prosper Leader membership,

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that more and more each of you bringing your gifts

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to serve one another in love.

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This is going to become more and more important

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as we go into this new era.

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And so knowing your gifts

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and being willing to share your gifts

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is gonna become more and more important.

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Being clear on your purpose.

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I love Proverbs 25 that says,

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the purposes of a person's heart are deep waters,

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but one who has insight draws them out.

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So that begins first within ourselves

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is to getting so clear, who am I?

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Why am I here?

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What is my purpose?

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Okay, and then if you're a coach

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or you're mentoring others,

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this becomes one of the greatest gifts you can give

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is helping them to discover their unique purpose.

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And so with these gifts, we've been given gifts.

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I love Romans 12, five and six.

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It says, so we who are many

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are nevertheless just one body.

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Now I want you to get an understanding of this.

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For too long have we lived as separate

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that because we each have a different body,

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but we now know, we know with quantum physics,

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we know biblically that we are one

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and that everything I do to you,

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boomerang effect I'm doing for me.

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I mean, the Bible's just filled with that, right?

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Give and receive.

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Judge not or you'll be judged.

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Forgive, you'll be forgiven.

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Bless, you'll be blessed.

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I mean, it's that boomerang effect.

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And so understanding that we are one

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and that we are parts of one another,

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that we're mutually dependent on each other.

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And so having an understanding of that

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is gonna be more and more important

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as we go into this AI age.

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And so it says, since we have gifts

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that differ according to the grace giving to us,

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each of us must use that accordingly,

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again, to serve one another.

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Another aspect, and we're still talking

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about the internal part of stand out,

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and that is being clear on your vision.

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One of the things I've done so much lately

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is helping people to actually have

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a written vision statement.

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And a vision statement that inspires them,

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inspires yourself and inspires the team

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that's working with you and inspires your clients.

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And it needs to not be something you write once

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and you put away,

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it needs to be something really in front of you.

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It's going to be this that excites you

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to wake up in the morning.

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So I love Habitat 2.2, write the vision and make it plain.

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And he who sees it may run with it.

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This becomes increasingly important as you move forward.

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If you're a brand new entrepreneur,

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this will be a foundation

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that you build your house on a rock.

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It's a solid foundation.

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Everything you do lines up with that vision.

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You can be far into business.

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I mean, several of my clients,

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one of my clients is already probably close

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to eight figure earner.

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She's a high seven figure, if not eight figure earner.

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And this was one of the things I did with her.

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And it changed everything when we did this.

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She went back and re-energized her team.

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She went back and recreated her materials

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to reflect her vision.

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So this is something that is going to provide fuel.

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It's going to distinguish you.

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So it's going to empower you

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and it's going to distinguish you in this world of AI.

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And that then allows you those things

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as you review your gifts,

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as you review your skillset,

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as you review your experience,

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it's going to become more important.

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This is part of what I opened with,

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that we can no longer hide.

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We can no longer play small.

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We can no longer just keep beating ourselves up.

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It's too important right now.

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People, there's so many people,

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there's so many like women.

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If you serve women,

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so many women on the other side of you doing this, they're, they're waiting on the other side for you

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to do this. You see, they're waiting for you. The people you're looking for are looking for you.

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And so it becomes more and more important that you step into your authority. Now, this is not

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arrogance. This is not pride. That's the, that's the counterfeit. Okay. The people that just,

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just toot their own horns all day long. I'm not talking about that. I'm talking about a deep and,

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and genuine confidence. Okay. A deep and genuine confidence that only takes a sentence or two.

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I had a client, just to give you an example, two days ago, um, I had a client. Well,

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I had her first about two weeks ago, and I've shared the story with some of you, um, because

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it's relevant. I shared it in the prosper leader membership. And so what can happen is that we can

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forget who we really are and not step fully and confidently into our God-given authority. Okay.

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And so she was an example of that. You've seen her testimony, trained psychotherapist,

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large practice, went into coaching. Um, and I've shared, this is so true. I've got so many clients

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that are trained nurses, trained teachers, um, you know, so, so many, um, gifts that you all have.

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And she went into coaching and she had zero clients and she'd been trying for quite a while.

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I want to say probably close to a year and zero clients doing the social media dance,

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doing the, this and that juggling, doing the million hats that I encourage you not to wear.

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And so one of the first things I had to do was help her step back into our authority to realize,

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I mean, first of all, you know, having God in us, um, being Christ followers, we have authority.

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We have to understand our spiritual authority, but we also have authority because your experience,

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you all have experience. Okay. You do not have to be perfect. You do not have to have arrived at the

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finish line. Okay. To do this. And you do not have to be perfect to help someone. You just need to be

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a couple steps ahead, right? If someone is beside you and they've fallen into a ditch and you are

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close enough to them that you can reach down and offer them your arm and help them out of that

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ditch, that arm length is enough. Okay. This is tapping into that fear that you have, that you're

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not enough. You are enough. You have enough. Okay. And so tapping into that. So long story short,

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she began to realize, wait, okay, I do have a skill set. I've got an education. I've worked

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with people. I've helped people. I know this, I have these skills. And that was the first step.

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And it was a mindset shift. Okay. And so this authority is first a mindset shift of you being

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okay with you that yes, I know something. Yes. I have leadership skills. Yes. I have

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communication skills. Yes. I have teaching skills. Yes. I have whatever your skill set is. Yes. I

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understand the human body. I've been in the medical profession. Yes. I understand, you know,

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technology. I've been in the technology, whatever it is, you've got this skill set and this authority.

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And the first person that has to realize that is you, right? So the mindset side of this authority

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is you stepping into saying, wait a minute, I know enough. I'll continue to grow. I'm committed

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to can I constant never ending improvement. Okay. So am I, but I know enough to take what I have

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and stand with authority. And that can be as simple as a couple sentences. So to carry that,

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that story that I told you forward, just, I think it's been two days ago now.

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And she'd gotten, I think she'd gotten three clients as a result of me helping her step into

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her authority. And, but she was still fumbling and not doing as well on her sales presentations.

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So I said, let me kind of look at what you're doing. Let me listen to what you're doing.

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And I said, first of all, are you speaking from a place of confidence and authority?

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Okay. People are counting on you to have that confidence, not arrogance, confidence, loving

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genuine confidence. She said, no, I'm I've had two people say this in the last couple of days.

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I'm an introvert. I don't really know how to brag on myself. And I said, no,

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No, no, no, no.

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I'm not asking you to brag on yourself.

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I want you to make a true statement that

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communicates confidence and demonstrates authority.

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So it looks like this.

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As a psychotherapist for two decades, what I know,

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and this could, as it relates to them, what I know

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is that you can overcome this fear.

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You can.

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The brain is plastic.

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It's got neuroplasticity.

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You can change these habits of thoughts, habits of thinking,

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habits of feeling.

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Or as a medical professional, what

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I know is that your body, your cells are changing every day.

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As a medical professional of two decades,

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I know you can create that transformation,

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that health transformation you're looking for.

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As a teacher and working with children for two decades,

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what I know is your kids can get a couple of skills.

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I can teach them that will last them a lifetime.

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So you're coming from that place of authority.

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That's going to become increasingly

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important in this age of AI, that you know who you are

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and you show up fully as who you are, which leads then

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to the fact that you've got to be clear on who

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you're called to serve.

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You can no longer throw spaghetti on the wall.

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This is another thing.

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And by the way, on that previous story, I just got a wonderful,

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I think I'll put it out for you guys,

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just got a wonderful testimony.

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She goes, I used exactly what you said.

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And I'll share a little bit more of what I said.

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And she got, I got it.

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She bought my program full price.

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I didn't discount myself.

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I didn't sell myself short.

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Just got a full paying.

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So that happened within hours after this teaching.

401
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So I know this works.

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And so here's my authority, right?

403
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As a coach to coaches for now over 11 years

404
00:27:01.880 --> 00:27:06.080
and as a mentor in the business world for 30 years,

405
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I know that the things I'm teaching you work

406
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and will cause transformation in your business.

407
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So see how that works?

408
00:27:14.000 --> 00:27:18.320
So you have to, you can no longer just think

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that you can just talk to everybody, right?

410
00:27:21.440 --> 00:27:23.920
It's a problem with people in network marketing

411
00:27:23.920 --> 00:27:26.080
because they've been taught in network marketing.

412
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And I came, I cut my teeth in network marketing.

413
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So I'm speaking as an insider.

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I was a founder of a network marketing corporation.

415
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So see, there's authority.

416
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I'm speaking with understanding on this,

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00:27:38.080 --> 00:27:42.280
the idea of that your product is good for everybody

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from the grandma and the parents and the kids

419
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and the goldfish and the dog is probably true.

420
00:27:49.680 --> 00:27:52.200
The products probably do work on everyone.

421
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Your skillset probably works on everyone.

422
00:27:56.040 --> 00:27:59.120
I'm sure you can help everyone become healthy.

423
00:27:59.120 --> 00:28:02.440
I'm sure you can coach everyone to success.

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However, when it comes to marketing

425
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and we're talking about standing out in this age of AI,

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it's gonna become increasingly important

427
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that you hyper niche,

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that you are speaking to a specific person,

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a specific target who has specific problems

430
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that you're aware of, okay?

431
00:28:28.000 --> 00:28:30.720
The more you solve a problem,

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the more money you're gonna make.

433
00:28:32.440 --> 00:28:35.640
So speaking to specific problems,

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specific desires to specific people, okay?

435
00:28:40.520 --> 00:28:42.240
I just talked yesterday.

436
00:28:42.240 --> 00:28:44.840
I mean, there's so much of this is coming up right now.

437
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I talked to a woman.

438
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Again, I look at this experience, it's unbelievable.

439
00:28:49.040 --> 00:28:52.120
Master herbalist, 25 years.

440
00:28:52.120 --> 00:28:55.880
Reiki teacher, 25 years.

441
00:28:55.880 --> 00:28:59.040
Certified, heart, mouth, math, understanding,

442
00:28:59.040 --> 00:29:04.040
the mind, heart, coherence, all of these skills, right?

443
00:29:04.600 --> 00:29:07.680
And yet no clear niche.

444
00:29:07.680 --> 00:29:09.840
And I looked at her marketing and I said,

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you're throwing spaghetti on the wall

446
00:29:11.200 --> 00:29:13.560
and hoping it'll stick, right?

447
00:29:13.720 --> 00:29:17.520
You can't in the, I know you're heart centered.

448
00:29:17.520 --> 00:29:19.600
I know you wanna serve the world.

449
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I do too.

450
00:29:21.360 --> 00:29:23.920
But in order to do that effectively

451
00:29:23.920 --> 00:29:26.560
when it comes to marketing and standing out,

452
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the only way you're gonna stand out

453
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is if you're speaking to a specific problem

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00:29:31.720 --> 00:29:34.000
very, very clearly, okay?

455
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Offering a specific solution to a specific group of people.

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So if you wanna stand out in this age of AI,

457
00:29:41.480 --> 00:29:43.360
they should look at your headlines.

458
00:29:44.120 --> 00:29:44.960
They should look at your marketing

459
00:29:44.960 --> 00:29:47.200
at everything that you publish.

460
00:29:47.200 --> 00:29:49.520
And they should go, that's me.

461
00:29:49.520 --> 00:29:51.320
That's what I've been praying for.

462
00:29:51.320 --> 00:29:54.680
That's what, and look at the niche statement

463
00:29:54.680 --> 00:29:55.760
underneath there.

464
00:29:55.760 --> 00:29:58.400
So let me just make up something, you know.

465
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Lose 30 pounds.

466
00:29:59.520 --> 00:30:00.360
This is old.

467
00:30:00.000 --> 00:30:08.120
old and overused, but just as an example, lose 30 pounds in 30 days for women in menopause.

468
00:30:08.120 --> 00:30:14.640
Okay. I wouldn't use that as way overused, but I'm giving you a specific example. Ah,

469
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if I'm really been praying to lose 30 pounds, cause I got a wedding, I got a this, you know,

470
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it's so important. It's beach time. I want to, I'm going on a cruise, whatever. I'm,

471
00:30:24.000 --> 00:30:30.480
you know, okay. Um, I can see that's a specific result. I'm open. Even though it's overused,

472
00:30:30.480 --> 00:30:35.400
it keeps getting used again and again and again, women in menopause. Oh, this is very

473
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specific for me. She's not talking to a teenager. She's not talking to, she's talking to me,

474
00:30:41.280 --> 00:30:46.480
right? That's the feeling. And so you can no longer be vague in your outreach. You got

475
00:30:46.480 --> 00:30:53.760
to speak directly to their pains, desires, needs. So how are you doing in your writing?

476
00:30:54.520 --> 00:31:00.640
Are you, are you so clear on your niche and are you speaking a specific solution to a

477
00:31:00.640 --> 00:31:08.880
specific person? Okay. So where we're at AI, there's things AI can do. We're going to talk

478
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about that. And we want to leverage that. There's things AI can do. And there's things

479
00:31:14.200 --> 00:31:21.000
that AI can not do. And that's the gap in business. You look for the gap. What's the

480
00:31:21.000 --> 00:31:26.600
gap? Okay. AI is going to go full speed ahead. I can't slow that out. I can't stop that.

481
00:31:26.600 --> 00:31:30.280
Those who use it, they're going to leverage their time. They're going to grow their businesses

482
00:31:30.280 --> 00:31:38.280
in explosive ways. What's the gap. That's where the money is. Okay. And so AI can generate

483
00:31:38.280 --> 00:31:43.560
content. It's a generative language, large language model generative. It's just like,

484
00:31:44.280 --> 00:31:49.400
it's spitting it out, which means that, you know, social media is going to be loaded with

485
00:31:49.400 --> 00:31:54.280
them. Blog posts are going to multiply. Web content is going to multiply. Books are going

486
00:31:54.280 --> 00:32:00.600
to multiply. And that's going to result in a more crowded space and lots and lots of noise.

487
00:32:01.160 --> 00:32:06.200
So like this picture, you can't really make out anybody or anything. It just, I don't even want

488
00:32:06.200 --> 00:32:11.000
to look at the picture because it's just, it's just a lot of noise. I want to look the other way.

489
00:32:11.000 --> 00:32:15.720
And so it's going to become hard individually to sort through what you want to look at and

490
00:32:15.720 --> 00:32:22.760
what becomes important. And it's going to become more difficult as a business or a ministry

491
00:32:23.560 --> 00:32:30.920
or an organization to gain attention. All right. This is going to create overwhelm. And so we've

492
00:32:30.920 --> 00:32:39.160
got to reach people in a way that meets the need. It's going to become a sad little picture here.

493
00:32:39.160 --> 00:32:45.080
It's going to become increasingly important to get attention. Okay. This baby is really trying

494
00:32:45.080 --> 00:32:52.760
to get attention grabbing on mommy's leg, right? We're going to have to speak and communicate and

495
00:32:52.760 --> 00:33:00.920
write in such a way that it gets the attention of our ideal client. So we can't be sloppy anymore.

496
00:33:00.920 --> 00:33:05.880
And I'm going to talk exactly how to do that. We can't be sloppy anymore. How we do that.

497
00:33:05.880 --> 00:33:13.320
I love the, the scriptural verse Ecclesiastes 10, 10 about sharpening the saw. It says using a dull

498
00:33:13.320 --> 00:33:23.320
ax requires great strength. So sharpen the blade. That's the value of wisdom. It helps you succeed.

499
00:33:24.680 --> 00:33:31.480
This is going to be a season to sharpen our saw. And I'm going to start in my opinion, the most

500
00:33:31.480 --> 00:33:38.360
important sharpen the spiritual saw. Okay. That you're truly honoring. You know, I, I believe the

501
00:33:38.360 --> 00:33:46.200
Holy spirit leads guides us into all truth shows us things to come. Um, whatever you call it in your

502
00:33:46.200 --> 00:33:53.480
language, intuition, it's going to become more and more important to hear the voice of God, to

503
00:33:53.480 --> 00:34:01.320
listen to the voice of intuition. Um, because this is going to distinguish you. It's unique.

504
00:34:01.320 --> 00:34:08.440
You're going to be led. You're going to be guided on a unique path for you. So sharpening the saw,

505
00:34:08.440 --> 00:34:14.760
you know, that way, sharpening the saw of your trade to become better and better at what you do.

506
00:34:14.760 --> 00:34:23.000
I think that's incredibly important and sharpening the saw of using the tools available. I think

507
00:34:23.000 --> 00:34:27.880
neglecting education is no longer going to be possible in your business. I mean, it is, but

508
00:34:27.880 --> 00:34:35.719
you're going to get further and further behind. And so it's going to be learning new tools and

509
00:34:35.719 --> 00:34:43.880
getting in and practicing, um, using some of these tools. And then like this says, walking in wisdom.

510
00:34:44.760 --> 00:34:51.400
So it's time to embrace AI it's here. It's not going anywhere that I'm aware of. Um, it's going

511
00:34:51.400 --> 00:35:00.040
to be ever changing. And so how can you use it to be more effective in bringing

512
00:35:00.000 --> 00:35:01.920
bringing your gifts to the world,

513
00:35:01.920 --> 00:35:05.120
and really making the impact that you're

514
00:35:05.120 --> 00:35:08.680
called to be, and simplifying your life, OK?

515
00:35:08.680 --> 00:35:14.000
Nowadays, things that used to be so hard and used to take so long

516
00:35:14.000 --> 00:35:16.440
are free and available.

517
00:35:16.440 --> 00:35:20.800
AI can operate as a virtual assistant for you.

518
00:35:20.800 --> 00:35:23.680
She can do so many things.

519
00:35:23.680 --> 00:35:26.520
And we're going to talk about some of those, right?

520
00:35:26.520 --> 00:35:29.400
But she can research, she can organize,

521
00:35:29.400 --> 00:35:32.880
she can write so many things that you used to have to do,

522
00:35:32.880 --> 00:35:34.400
she can do.

523
00:35:34.400 --> 00:35:38.840
She can create content and give you social media strategies.

524
00:35:38.840 --> 00:35:42.760
She can summarize things you maybe don't have time to read,

525
00:35:42.760 --> 00:35:45.040
and you get like you're bombarded,

526
00:35:45.040 --> 00:35:46.480
and you really like things.

527
00:35:46.480 --> 00:35:49.160
And you can just feed it to AI and say,

528
00:35:49.160 --> 00:35:51.320
give me the three main points here.

529
00:35:51.320 --> 00:35:53.080
And you can get it, right?

530
00:35:53.080 --> 00:35:56.440
It can summarize what you need to get.

531
00:35:56.440 --> 00:36:00.120
It can become where you're in more places,

532
00:36:00.120 --> 00:36:05.480
and can interact, and be available 24-7.

533
00:36:05.480 --> 00:36:08.880
You can create a database, and answer questions.

534
00:36:08.880 --> 00:36:11.880
And they can be frustrating, but they also

535
00:36:11.880 --> 00:36:13.360
can be incredibly helpful.

536
00:36:13.360 --> 00:36:16.160
The different ways you can use chatbots,

537
00:36:16.160 --> 00:36:18.480
the way that you can use analytics

538
00:36:18.480 --> 00:36:21.000
to know what's happening in the marketplace, what's

539
00:36:21.000 --> 00:36:25.960
your competition doing, to be at the top and the front end.

540
00:36:25.960 --> 00:36:29.120
And can teach you how to do almost anything.

541
00:36:29.120 --> 00:36:32.920
I've shared, you can go back to AI powered success,

542
00:36:32.920 --> 00:36:36.600
and show the way that it can teach you how to do anything.

543
00:36:36.600 --> 00:36:37.840
What do you want to know?

544
00:36:37.840 --> 00:36:40.120
How to fix something, how to build something,

545
00:36:40.120 --> 00:36:42.440
how to create something.

546
00:36:42.440 --> 00:36:46.080
I am using it in a couple of ways.

547
00:36:46.080 --> 00:36:48.080
I'm using it as a Spanish tutor.

548
00:36:48.080 --> 00:36:51.280
And so it's very interactive, and teaching me Spanish,

549
00:36:51.280 --> 00:36:52.960
keeping me moving on that.

550
00:36:52.960 --> 00:36:55.280
I'm using it along.

551
00:36:55.280 --> 00:36:58.000
I have a beautiful book coach who does amazing things.

552
00:36:58.000 --> 00:37:02.120
And I also use it to keep me on track step by step.

553
00:37:02.120 --> 00:37:05.200
Tell me the next step, and I do that.

554
00:37:05.200 --> 00:37:06.960
And it tells me the next step.

555
00:37:06.960 --> 00:37:09.320
So you can organize yourself, you

556
00:37:09.320 --> 00:37:13.720
can hold yourself accountable to create new habits,

557
00:37:13.720 --> 00:37:14.800
to learn new things.

558
00:37:14.800 --> 00:37:18.520
So it's time to embrace those things,

559
00:37:18.520 --> 00:37:23.520
and in order to leverage our time.

560
00:37:23.520 --> 00:37:28.120
And so there's many, many, many tools.

561
00:37:28.120 --> 00:37:32.360
And so depending where you're at, you can keep expanding.

562
00:37:32.360 --> 00:37:34.000
And I haven't even begun.

563
00:37:34.000 --> 00:37:36.360
And there's new ones every single day,

564
00:37:36.360 --> 00:37:39.480
and they're profound.

565
00:37:39.480 --> 00:37:45.920
I've been watching recently, we already text to pictures,

566
00:37:45.920 --> 00:37:47.920
like mid-journey in Dali.

567
00:37:47.920 --> 00:37:50.520
We know that I can make a sentence

568
00:37:50.520 --> 00:37:54.880
and turn it into an image, and have a unique image.

569
00:37:54.880 --> 00:37:57.240
There's now coming text to video.

570
00:37:57.240 --> 00:37:59.640
I can speak something, and it'll create the video

571
00:37:59.640 --> 00:38:01.280
based on what I'm speaking.

572
00:38:01.280 --> 00:38:05.400
And whatever it is, whether it's creating videos,

573
00:38:05.400 --> 00:38:13.080
or presentations, or images, the spin rewriter,

574
00:38:13.080 --> 00:38:15.400
it can take when you write something,

575
00:38:15.400 --> 00:38:18.560
and it can turn it into 500 different versions, 500

576
00:38:18.600 --> 00:38:20.800
different types of articles.

577
00:38:20.800 --> 00:38:24.680
So the massive amount of content that you

578
00:38:24.680 --> 00:38:27.320
can create with just a little.

579
00:38:27.320 --> 00:38:30.760
So wherever you are, start there.

580
00:38:30.760 --> 00:38:34.240
If you haven't started using ChatGPT,

581
00:38:34.240 --> 00:38:38.880
and getting comfortable writing prompts, practice.

582
00:38:38.880 --> 00:38:41.240
Learn how to write prompts.

583
00:38:41.240 --> 00:38:44.400
I start you out, and give you a bunch of prompts

584
00:38:44.400 --> 00:38:46.200
to just get you started.

585
00:38:46.240 --> 00:38:49.280
And so you go to chat.openai, and you

586
00:38:49.280 --> 00:38:52.440
start playing with ChatGPT.

587
00:38:52.440 --> 00:38:54.520
And yes, I use the $20 version.

588
00:38:54.520 --> 00:38:56.520
I recommend that.

589
00:38:56.520 --> 00:39:01.640
So there's things to help you write better copy.

590
00:39:01.640 --> 00:39:08.000
Jasper, copy.ai, there's a number of them to just say,

591
00:39:08.000 --> 00:39:09.680
give me a great headline.

592
00:39:09.680 --> 00:39:11.520
Give me a great ad.

593
00:39:11.520 --> 00:39:13.600
Give me a great article.

594
00:39:13.600 --> 00:39:18.200
And to be able to do that within ChatGPT, yes,

595
00:39:18.200 --> 00:39:22.800
you can do all of that, or more specialized programs.

596
00:39:22.800 --> 00:39:26.400
So again, whether it's creating images, or presentations,

597
00:39:26.400 --> 00:39:31.960
or videos, amazing what you can do to leverage time.

598
00:39:31.960 --> 00:39:34.320
And I'm going to give you an example right now,

599
00:39:34.320 --> 00:39:36.680
and then we're going to do a lot of this together,

600
00:39:36.680 --> 00:39:39.800
where you tell me an area that you're really

601
00:39:39.800 --> 00:39:43.160
wanting to stand out, or do better, or improve.

602
00:39:43.200 --> 00:39:45.640
So be thinking about, where are you struggling?

603
00:39:45.640 --> 00:39:50.200
Is it getting consistent and showing up on platforms?

604
00:39:50.200 --> 00:39:51.880
Is it getting engagement?

605
00:39:51.880 --> 00:39:53.120
Is it getting clients?

606
00:39:53.120 --> 00:39:54.320
Is it getting income?

607
00:39:54.320 --> 00:39:55.680
Where are you struggling?

608
00:39:55.680 --> 00:39:59.000
Where do you need help to stand out?

609
00:39:59.000 --> 00:40:01.600
And that's what we're going to work on.

610
00:40:00.000 --> 00:40:05.680
on in the second half of this is helping you personally stand out. Okay. I've given this

611
00:40:05.680 --> 00:40:10.080
example to some of you, but some of you have not heard it. So I'm going to give you, this is

612
00:40:10.080 --> 00:40:18.960
something I do sometimes in 20 minutes in between clients. It's a way that I stay present. So this

613
00:40:18.960 --> 00:40:26.000
is what I do. I create a two minute loom video. It looks just like the video you're looking right

614
00:40:26.000 --> 00:40:31.840
now. I just talk into the camera. I already have a brief outline that I have a main point that I

615
00:40:31.840 --> 00:40:37.680
want to cover. I want to add some value, some inspiration, some how to. And so I already know

616
00:40:37.680 --> 00:40:43.760
what I'm going to cover. And I just create no slides, nothing complicated. I just go to loom.

617
00:40:43.760 --> 00:40:48.000
You can use the free version. If it's less than five minutes, just go to loom.com.

618
00:40:48.560 --> 00:40:54.960
And you create a short video, the shorter, the better. Okay. Sometimes I go the full five minutes.

619
00:40:54.960 --> 00:41:02.480
I can talk a lot, but I recommend that you do under two minutes. Okay. So you create a loom video

620
00:41:03.120 --> 00:41:08.560
and by the way, loom is so cool. You can, you can edit right on the spot. It's an editing software.

621
00:41:08.560 --> 00:41:13.200
So maybe you want to just cut out a section or whatever. It's really easy to just delete a

622
00:41:13.200 --> 00:41:19.680
section and edit. Then what happens is loom is AI powered, like almost everything now.

623
00:41:19.680 --> 00:41:24.080
And so on the right side of loom, there's transcripts. So everything you just put in

624
00:41:24.080 --> 00:41:29.360
the video, it's already transcribed. Okay. I used to have to pay extra to do all of that. Right.

625
00:41:29.360 --> 00:41:34.800
So, so now you've got transcripts. So now you can copy and paste those transcripts. That's the

626
00:41:34.800 --> 00:41:43.600
content of your video. So I copy the transcripts and I put that in chat GPT. Now I let it know, I,

627
00:41:43.600 --> 00:41:51.920
I tell chat GPT, this is a video I just created for, and you can put your audience, Christian

628
00:41:51.920 --> 00:41:58.000
women, entrepreneurs, for example, spiritually minded women, entrepreneurs, coaches, healers,

629
00:41:58.000 --> 00:42:04.240
whatever. And so, and you say, here's the transcripts and you paste the transcripts.

630
00:42:04.240 --> 00:42:09.760
Now you can make it go to work because it knows all the content of the video. Now make it go to

631
00:42:09.760 --> 00:42:17.280
work. So I like to start with YouTube. I'd like to expand my YouTube presence. And so I say, create,

632
00:42:17.280 --> 00:42:27.760
give me five options. Give me 10 options for a YouTube video title to go with this video. Okay.

633
00:42:27.760 --> 00:42:32.960
So, you know, you're going to upload, you take the loom video, you download it. So you have the

634
00:42:32.960 --> 00:42:38.960
actual video. You're going to use it everywhere. Okay. So I'm going to start by using it in YouTube.

635
00:42:38.960 --> 00:42:46.240
So create a video title, and then you're going to need a YouTube description. So create a YouTube

636
00:42:46.240 --> 00:42:55.920
description for this video. Okay. And then I say, use comma separated hashtags. Why do I do that?

637
00:42:55.920 --> 00:43:02.480
If it's comma separated, I can just cut and paste it into YouTube. Okay. If not, it'll all be jammed

638
00:43:02.480 --> 00:43:12.640
as one hashtag. Okay. So create the comma separated hashtags to go with this. Okay. I now have all of

639
00:43:12.640 --> 00:43:21.200
the writing for, and I can upload the video. I now have a YouTube video. Now, if the thumbnail is okay,

640
00:43:21.200 --> 00:43:28.640
you can choose the thumbnail and just go there. If you want to create a very compelling, more

641
00:43:28.640 --> 00:43:35.280
attractive, you can go into Canva. And I'm happy to demonstrate this really quick. There's the

642
00:43:35.280 --> 00:43:42.880
templates are already there. Just put your words in. So you can create the template. So boom, my

643
00:43:42.880 --> 00:43:49.280
YouTube is now ready to go. Now I'm going to upload this video, let's say to Facebook and Instagram.

644
00:43:49.840 --> 00:43:57.520
Okay. So now I say, okay, I'm going to upload this video to Facebook, create a very engaging

645
00:43:57.520 --> 00:44:07.680
Facebook post that gets people to watch this video. So again, I'm using, it has the transcript.

646
00:44:07.680 --> 00:44:12.960
It knows what the video is about. I'm just directing it. What do I want out of this? I want a Facebook

647
00:44:12.960 --> 00:44:18.800
post. And what do I want it to accomplish? I want them to watch the video. I want it to be engaging

648
00:44:18.800 --> 00:44:25.120
and watch the video. Okay. And then I can do the same thing for LinkedIn. Okay. So now I've got

649
00:44:25.120 --> 00:44:32.320
Facebook, Instagram, LinkedIn. Now you could use it as a nurture sequence and create an email.

650
00:44:33.520 --> 00:44:41.520
So I like to keep it very short. Many of you have been recipients of this, right? So I let it know.

651
00:44:41.520 --> 00:44:49.200
I'd like an email to go with this video that is going to my audience. Describe your audience.

652
00:44:49.200 --> 00:44:56.960
I want it very short. I want a catchy subject line and a catchy first paragraph. We'll talk

653
00:44:56.960 --> 00:44:59.840
why in a minute. Catchy first paragraph.

654
00:45:00.000 --> 00:45:02.480
to get them to watch the video,

655
00:45:02.480 --> 00:45:04.280
to let them know I created a video

656
00:45:04.280 --> 00:45:06.600
and get them to watch the video.

657
00:45:06.600 --> 00:45:08.720
Now, in the case of email,

658
00:45:08.720 --> 00:45:11.080
I don't upload the video directly.

659
00:45:11.080 --> 00:45:13.080
I use the YouTube link.

660
00:45:13.080 --> 00:45:14.080
Why?

661
00:45:14.080 --> 00:45:15.800
Well, now I've expanded.

662
00:45:15.800 --> 00:45:19.600
In case my email list doesn't know I have a YouTube,

663
00:45:19.600 --> 00:45:21.560
I'm growing my YouTube channel

664
00:45:21.560 --> 00:45:24.520
as I'm nurturing my email list.

665
00:45:24.520 --> 00:45:26.760
So I'm accomplishing two things, right?

666
00:45:27.720 --> 00:45:29.840
And then you could do the same thing for text.

667
00:45:29.840 --> 00:45:30.920
And we could go on and on,

668
00:45:30.920 --> 00:45:34.560
but all of this takes me about 20 minutes.

669
00:45:34.560 --> 00:45:36.160
Might take you longer when you're new,

670
00:45:36.160 --> 00:45:39.880
but you'll get faster and faster like anything else, right?

671
00:45:39.880 --> 00:45:44.880
So this is an example of leveraging your time to be present

672
00:45:45.520 --> 00:45:49.800
and be a consistent voice out there in really simple ways.

673
00:45:49.800 --> 00:45:52.000
So we talked about what AI can do.

674
00:45:52.000 --> 00:45:54.000
Let's talk about what it can't do,

675
00:45:54.000 --> 00:45:55.760
which is where you're gonna fill in the gap

676
00:45:55.760 --> 00:45:58.440
and where you're gonna stand out, okay?

677
00:45:58.440 --> 00:46:02.280
AI cannot be human.

678
00:46:02.280 --> 00:46:05.360
That's reserved for you, okay?

679
00:46:05.360 --> 00:46:08.720
And so what's going to happen with all of this noise,

680
00:46:08.720 --> 00:46:10.880
I'm really just prophesying,

681
00:46:10.880 --> 00:46:15.680
when there's so much noise and everything feels robotic.

682
00:46:15.680 --> 00:46:20.560
You know, I went to Japan probably 30 years ago now.

683
00:46:20.560 --> 00:46:24.640
They're very ahead, obviously, technology-wise often.

684
00:46:24.640 --> 00:46:29.640
And I went to Tokyo and I went to Kyoto

685
00:46:30.960 --> 00:46:35.640
and I literally felt like I was living,

686
00:46:35.640 --> 00:46:37.320
this is 30 years ago.

687
00:46:37.320 --> 00:46:39.400
Imagine the multiplication of this.

688
00:46:39.400 --> 00:46:44.400
I felt like I was living in the middle of a giant machine.

689
00:46:45.240 --> 00:46:46.960
I literally felt that way.

690
00:46:46.960 --> 00:46:49.880
I'm on a conveyor belt that takes me here

691
00:46:49.880 --> 00:46:52.880
and I put a ticket in and an arm opens this

692
00:46:52.880 --> 00:46:55.440
and I walk in and a huge train comes

693
00:46:55.440 --> 00:46:58.440
and I go in and we soar in the bullet train.

694
00:46:58.440 --> 00:47:01.520
And like everything was just like the,

695
00:47:01.520 --> 00:47:03.480
everything, there was no people there,

696
00:47:03.480 --> 00:47:05.240
the soft drinks and everything.

697
00:47:05.240 --> 00:47:08.280
Back then, 30 years ago, they had nutrition,

698
00:47:08.280 --> 00:47:11.360
nutritional supplements were in the vending machines

699
00:47:11.360 --> 00:47:14.280
and the entertainment was in the vending.

700
00:47:14.280 --> 00:47:16.920
And everywhere I looked, it was just a giant machine.

701
00:47:17.800 --> 00:47:22.800
That feeling is now moving to the online space in my head.

702
00:47:23.760 --> 00:47:26.280
Everything's gonna feel like robotic

703
00:47:26.280 --> 00:47:28.400
and noisy and overwhelming.

704
00:47:28.400 --> 00:47:30.800
And I just want quiet.

705
00:47:30.800 --> 00:47:32.880
Many people are gonna feel that.

706
00:47:32.880 --> 00:47:37.880
And so they're going to crave genuine connection.

707
00:47:38.680 --> 00:47:40.640
They're going to crave empathy.

708
00:47:40.640 --> 00:47:43.440
AI can't have empathy.

709
00:47:43.440 --> 00:47:48.240
Now, this is another reason why you wanna know your niche.

710
00:47:48.240 --> 00:47:50.680
Because if you put these two things together,

711
00:47:50.680 --> 00:47:52.600
you're gonna be incredibly powerful

712
00:47:52.600 --> 00:47:53.920
in growing your business.

713
00:47:53.920 --> 00:47:56.600
If you know your clients so well

714
00:47:56.600 --> 00:47:59.680
that you know what keeps them up at night,

715
00:47:59.680 --> 00:48:02.600
you know what they're struggling and you can feel that,

716
00:48:02.600 --> 00:48:06.200
you can have empathy and you can know what that feels like

717
00:48:06.200 --> 00:48:07.600
and you can communicate.

718
00:48:07.600 --> 00:48:09.640
I know how you feel.

719
00:48:09.640 --> 00:48:11.440
I've felt that way.

720
00:48:12.440 --> 00:48:13.560
And here's what I found.

721
00:48:13.560 --> 00:48:16.880
And in a genuine, with real stories, with real life,

722
00:48:16.880 --> 00:48:18.840
it's gonna become more and more important.

723
00:48:19.000 --> 00:48:21.360
AI can't have compassion.

724
00:48:21.360 --> 00:48:23.320
Only you can do that.

725
00:48:23.320 --> 00:48:25.400
AI can't create community.

726
00:48:25.400 --> 00:48:26.360
I mean, it can.

727
00:48:26.360 --> 00:48:31.080
There's AI podcasts, there's AI rooms,

728
00:48:31.080 --> 00:48:33.640
but I'm talking about human community,

729
00:48:33.640 --> 00:48:36.880
like what we have in the Prosper Leader membership,

730
00:48:36.880 --> 00:48:38.800
like what we're gonna go do right now

731
00:48:38.800 --> 00:48:42.360
where we bring our gifts.

732
00:48:42.360 --> 00:48:47.360
Human touch, hands-on experience, and so on.

733
00:48:47.640 --> 00:48:52.440
So the outer game, the outer game,

734
00:48:52.440 --> 00:48:54.000
then we wanna talk about.

735
00:48:54.000 --> 00:48:55.920
That's the inner game.

736
00:48:55.920 --> 00:49:00.560
The outer game is you have to physically

737
00:49:00.560 --> 00:49:04.360
create human connection.

738
00:49:04.360 --> 00:49:07.080
It's gonna be more and more and more important

739
00:49:07.080 --> 00:49:11.360
that they can know, like, trust, feel you,

740
00:49:11.360 --> 00:49:13.800
understand you, relate to you.

741
00:49:14.800 --> 00:49:17.600
This becomes more and more and more important.

742
00:49:17.600 --> 00:49:20.360
I had a sales call yesterday

743
00:49:20.360 --> 00:49:25.360
and her horse had died that day.

744
00:49:25.400 --> 00:49:27.160
Her horse had died that day.

745
00:49:27.160 --> 00:49:29.240
Well, I'm a horsey girl.

746
00:49:29.240 --> 00:49:33.360
I adore, they're beautiful, amazing creatures.

747
00:49:33.360 --> 00:49:36.880
And I remember the day we had to put our horse down.

748
00:49:38.680 --> 00:49:41.080
I remember what that feels like.

749
00:49:41.240 --> 00:49:44.280
So we started the whole conversation

750
00:49:44.280 --> 00:49:46.720
with genuine connection.

751
00:49:46.720 --> 00:49:50.520
And then I happened to be pretty decent

752
00:49:50.520 --> 00:49:53.600
at recognizing where people come from in Asia,

753
00:49:53.600 --> 00:49:55.480
because I've traveled and lived all over Asia.

754
00:49:55.480 --> 00:49:58.360
And so I happened to recognize that she was Korean.

755
00:49:58.360 --> 00:50:00.760
And I said, you don't happen to be Korean, do you?

756
00:50:00.000 --> 00:50:05.280
you and she was surprised that I knew that and she said yes and I started speaking to her in Korean

757
00:50:05.280 --> 00:50:11.520
okay and um so we had a lot of fun talking about we both have lived in Korea and so there was this

758
00:50:11.520 --> 00:50:19.680
genuine connection AI can't do that AI can't do that you see and you've got points of connection

759
00:50:19.680 --> 00:50:24.240
you know maybe you share a love for health or maybe you share a love for gardening or maybe

760
00:50:24.240 --> 00:50:31.520
you share a love find those things know your niche understand them and create genuine connections

761
00:50:31.520 --> 00:50:38.160
that's going to make you stand out I promise not from a place of pride I stand out from

762
00:50:38.160 --> 00:50:44.640
every other sales call she's ever had and in fact you know she's really interesting because

763
00:50:44.640 --> 00:50:48.400
she said I already have a coach I'm not interested in the coach I'm not looking and I said that's

764
00:50:48.400 --> 00:50:53.200
great let's just connect maybe I can refer you maybe we can learn something from each other

765
00:50:53.200 --> 00:50:59.920
let's connect and she ended up she's getting a package from me so because there was a genuine

766
00:50:59.920 --> 00:51:05.840
connection and as I've taught you I showed how I could very specifically solve a very specific

767
00:51:05.840 --> 00:51:14.480
problem so creating genuine connection um it's going to become more and more and more important

768
00:51:14.480 --> 00:51:19.760
to create community so let's talk about this I want you thinking about this and we're going to

769
00:51:19.760 --> 00:51:28.000
talk about it as we gather is um how can you create community both local and online okay

770
00:51:28.640 --> 00:51:36.720
um I know Kim is on this call if you don't know Kim she's an amazing woman um love for for health

771
00:51:36.720 --> 00:51:42.800
and she can make such a difference for you in your mindset in your health and um I happen to notice

772
00:51:42.800 --> 00:51:49.440
that one of the things she's doing is she knows how to make sourdough bread and Kim doesn't even

773
00:51:49.440 --> 00:51:56.960
know I'm telling this story right now um and uh so she has these gatherings she's got the sourdough

774
00:51:56.960 --> 00:52:04.400
starter and she um has people gather and they leave with a they know how to do sourdough and

775
00:52:04.400 --> 00:52:10.880
they leave with a loaf of sourdough this is phenomenal for creating community this is going

776
00:52:10.880 --> 00:52:18.640
to a I can't do that a I can give you the recipe for sourdough it can't create this so here is

777
00:52:18.640 --> 00:52:24.400
something I'm going to tell you really important okay this is something I've learned you know over

778
00:52:24.400 --> 00:52:30.400
30 years in business when everybody's going this way go that way if you want to make money okay

779
00:52:30.960 --> 00:52:38.640
uh you can ride this way but be distinct okay that means when everybody's going AI online marketing

780
00:52:38.640 --> 00:52:42.880
everybody's doing the social media dance they're showing up they're doing lives they're doing yada

781
00:52:43.280 --> 00:52:50.000
you know what I say it's time to go back and go local go local right now locals going to be

782
00:52:50.000 --> 00:52:56.080
very powerful being active in your local community for your business serving your community is going

783
00:52:56.080 --> 00:53:04.560
to be huge okay um there's things right under your nose I hope this is stirring some ideas

784
00:53:04.560 --> 00:53:12.160
okay a couple clients over the last last week um it's like I see like I see like money on the floor

785
00:53:12.160 --> 00:53:18.960
that they're not using it okay this just happened I just happened to be in conversation coaching

786
00:53:18.960 --> 00:53:25.280
somebody and I said and she's really struggling okay and here's why she's struggling she's doing

787
00:53:25.280 --> 00:53:32.480
the social media dance so she's showing up every single day live she's getting no no paying clients

788
00:53:32.480 --> 00:53:40.240
she gets some likes she gets one or two freebies and she gets no paying clients so I ask how long

789
00:53:40.240 --> 00:53:47.520
have you been doing that a year this is what her coach she has a coach was telling her to do

790
00:53:47.520 --> 00:53:57.920
so she keeps doing it month in month out month in month out no results I said I don't want to step

791
00:53:57.920 --> 00:54:03.600
on any toes but my understanding of the definition of insanity is to keep doing the same thing and

792
00:54:03.600 --> 00:54:10.000
expecting different results and I said um I started looking at how she could do things

793
00:54:10.000 --> 00:54:16.400
different because she's doing the social media she's an introvert she hates social media

794
00:54:17.600 --> 00:54:22.480
so can you imagine I asked her I said on an energetic she's really into frequencies and

795
00:54:22.480 --> 00:54:28.720
energetics and I said on an energetic level you're doing something that you hate doing

796
00:54:28.720 --> 00:54:35.600
in a place that you hate doing opposite of your brain lead as an introvert and um what kind of

797
00:54:35.600 --> 00:54:41.360
energy do you think you might be putting out she says wow I never thought about that and so in the

798
00:54:41.360 --> 00:54:48.480
conversation I said what does your husband do get this hit this like like I'm not making this stuff

799
00:54:48.480 --> 00:54:55.520
up like this is really happening she says he owns an event center a large event center

800
00:54:55.520 --> 00:54:59.600
I says you have access to an event center for free

801
00:55:00.000 --> 00:55:09.680
Yeah. You could do events locally. Yeah. And you're not doing any events. No. Doing the

802
00:55:09.680 --> 00:55:20.080
social media dance. Okay. Let's talk about what you could do local. Okay. And we began

803
00:55:20.080 --> 00:55:25.680
to create a strategy of what she could do locally. And she says, wow, my husband's been

804
00:55:25.680 --> 00:55:35.280
telling me this forever, that I should do this. So, another example. Okay. I had two other

805
00:55:35.280 --> 00:55:43.280
examples. You know, one is on the line. Shanti's on the line. And she's done a beautiful thing

806
00:55:44.640 --> 00:55:49.360
with what she does with yoga and kundalini yoga and the different things that she does,

807
00:55:49.360 --> 00:55:54.880
the sound baths and all of that. She's teaming up with local places to create,

808
00:55:55.920 --> 00:56:01.520
you know, workshops and events. So, she created something in her nature center. Okay. And so,

809
00:56:01.520 --> 00:56:06.640
now I'm working with her to up the marketing to get people to really tie in with that. But that's

810
00:56:06.640 --> 00:56:13.440
a powerful idea. Another client, I don't know if she jumped on or not. She may be on. And she,

811
00:56:13.440 --> 00:56:21.280
she is helping a friend who owns a coffee shop. And I said, how big is the coffee shop by chance?

812
00:56:21.280 --> 00:56:30.560
How many people could it see? It's really good size. And so, I said, why don't you do some live

813
00:56:30.560 --> 00:56:36.400
events? You got a live audience. You could announce to people what you're doing. And you've

814
00:56:36.400 --> 00:56:42.000
got a free event center. You know, work it out so that it blesses the owner of the coffee shop on

815
00:56:42.000 --> 00:56:48.240
the days that it's closed. What could you do? All right. These are all stories to get you thinking.

816
00:56:48.240 --> 00:56:55.280
The point is, when AI is not creating community, create community. You'll stand out.

817
00:56:56.400 --> 00:57:01.920
Find ways to raise money for the local community. Find ways to be involved in the local community.

818
00:57:02.480 --> 00:57:08.240
And create community online as well. That allows you to create a global community. So, I don't

819
00:57:08.240 --> 00:57:14.160
neglect that. The Prosper Leader Membership allows us to gather globally. Okay. But also,

820
00:57:14.160 --> 00:57:19.280
don't neglect the local. It's going to become more and more important. Okay. All right. So,

821
00:57:19.280 --> 00:57:24.480
lots of high-touch experiences. You know, the sourdough, that's a high-touch experience. You

822
00:57:24.480 --> 00:57:28.960
know, the sound bath, that's a high-touch experience. If there's something you do that

823
00:57:28.960 --> 00:57:35.920
can be a high-touch experience, do a high-touch experience. Always providing education. If people

824
00:57:36.000 --> 00:57:41.840
are learning from you, they're going to stay with you. If they're being inspired and uplifted by you,

825
00:57:41.840 --> 00:57:50.800
they're going to stay with you. And micro-content. The age of long stuff, people are too busy,

826
00:57:50.800 --> 00:57:55.600
there's too much noise. When there's too much noise, you need to be quiet, right? When there's

827
00:57:55.600 --> 00:58:02.000
too much complexity, you need to be simple. Why do you think there's such a move right now toward

828
00:58:02.240 --> 00:58:08.800
tiny homes? Because people have so much shit in big homes and they're tired of maintaining

829
00:58:08.800 --> 00:58:15.200
all of that and all the bills. Okay. Why do you think minimalism is taking off? Because there's

830
00:58:15.200 --> 00:58:23.920
so much noise. So, this is a trend. Ride a trend. Keep your content simple. Lots of white space.

831
00:58:23.920 --> 00:58:31.200
Easy to read. Easy to skim. Micro-content. Okay. I mentioned, you know, the short videos,

832
00:58:31.200 --> 00:58:37.520
those are an example of micro-content. Even in training. Okay. This training is going to be an

833
00:58:37.520 --> 00:58:43.440
hour long of content and now we're going to go interactive. But I'm doing trainings where I'm

834
00:58:43.440 --> 00:58:53.040
doing 5-10 minute trainings in 10 minute chunks. Okay. And using that as a way of content. So,

835
00:58:53.040 --> 00:58:58.880
micro-content. It's going to become more and more important that you have successful sales

836
00:58:58.880 --> 00:59:06.080
conversations. This is sharpening the saw. When you actually go to all the difficulty, whether

837
00:59:06.080 --> 00:59:11.280
you're paying for lead generation or you're doing social media or content or whatever you're doing,

838
00:59:11.280 --> 00:59:17.840
you know, lead magnets. And you actually get a lead. And you get a lead on the phone or the

839
00:59:17.840 --> 00:59:25.040
Zoom, which is the most powerful connection. Don't waste that. Don't waste that. You must,

840
00:59:25.040 --> 00:59:31.040
this is the number one area you have to improve. Every business is a sales business. This is where

841
00:59:31.040 --> 00:59:37.040
heart-centered entrepreneurs are really struggling. If you have not taken my successful sales

842
00:59:37.040 --> 00:59:43.040
conversation masterclass, it's free to you as a Prosper Leader member. All my masterclasses are.

843
00:59:43.040 --> 00:59:49.440
But if you have not taken my successful sales conversation, this becomes more and more and

844
00:59:49.600 --> 00:59:55.040
more important. Okay. The gal I mentioned earlier that didn't get any clients. One of the things

845
00:59:55.040 --> 00:59:59.840
after we solve the authority part, the next thing I found out is she was in the weeds.

846
01:00:00.000 --> 01:00:02.760
Okay, what do I mean by in the weeds?

847
01:00:02.760 --> 01:00:04.960
She was so focused on features.

848
01:00:04.960 --> 01:00:07.060
So I said, just, just model with me.

849
01:00:07.060 --> 01:00:08.060
Let's role play.

850
01:00:08.060 --> 01:00:09.060
Let's role play.

851
01:00:09.060 --> 01:00:10.060
Okay.

852
01:00:10.060 --> 01:00:11.060
Here I am.

853
01:00:11.060 --> 01:00:12.760
And I'm your potential client.

854
01:00:12.760 --> 01:00:13.760
Tell me what you do.

855
01:00:13.760 --> 01:00:15.240
So she asked some questions.

856
01:00:15.240 --> 01:00:16.240
Good.

857
01:00:16.240 --> 01:00:17.240
Listen.

858
01:00:17.240 --> 01:00:18.240
Good.

859
01:00:18.240 --> 01:00:19.240
And then she goes into her pitch.

860
01:00:19.240 --> 01:00:23.080
Well, her pitch was 100% features.

861
01:00:23.080 --> 01:00:24.520
She was in the weeds.

862
01:00:24.520 --> 01:00:29.960
She said, now, if you work with me, what you're going to get is a hundred page booklet.

863
01:00:29.960 --> 01:00:33.400
But it's broken down into two pages a day.

864
01:00:33.400 --> 01:00:35.640
So really simple for you to do.

865
01:00:35.640 --> 01:00:40.000
There's a three minute video and there's, and she just described on and on.

866
01:00:40.000 --> 01:00:43.480
I said, stop, stop, stop.

867
01:00:43.480 --> 01:00:50.920
I said, do you understand the difference between a feature and a benefit between a feature

868
01:00:50.920 --> 01:00:54.840
and a transformation and between a feature and a result?

869
01:00:54.840 --> 01:00:57.320
And she says, I'm not sure.

870
01:00:57.320 --> 01:00:59.440
Help me out.

871
01:00:59.440 --> 01:01:01.400
People don't buy features.

872
01:01:01.400 --> 01:01:02.400
Okay.

873
01:01:02.400 --> 01:01:05.240
I tried to give her the example.

874
01:01:05.240 --> 01:01:09.640
Your car's making a lot of noise and you're really worried it's going to break down.

875
01:01:09.640 --> 01:01:15.120
So you go into the mechanic and the mechanic says, yes, we can definitely work on this

876
01:01:15.120 --> 01:01:16.720
noise.

877
01:01:16.720 --> 01:01:17.720
Here's what I'm going to do.

878
01:01:17.720 --> 01:01:21.400
I'm going to use this and I know nothing about mechanics, so I'm going to make this up.

879
01:01:21.400 --> 01:01:25.760
I'm going to use this seventh, eighth millimeter wrench.

880
01:01:25.760 --> 01:01:32.360
And then I'm going to use this 780 PX gauge to determine the problem.

881
01:01:32.360 --> 01:01:38.800
And then I'm, and I'll, by the time the third like number and jargon relative to that business

882
01:01:38.800 --> 01:01:44.080
tuned out, no heart, no emotional connection.

883
01:01:44.080 --> 01:01:48.580
And if I wasn't desperate, I definitely wouldn't have even bought, okay.

884
01:01:48.580 --> 01:01:56.260
So it's really important that on your sales conversation, you are communicating transformation.

885
01:01:56.260 --> 01:02:02.940
What transformation will they get and what will their life be like if they get that transformation?

886
01:02:02.940 --> 01:02:06.700
If they get that transformation, how will it affect their health?

887
01:02:06.700 --> 01:02:08.540
How will it affect their family?

888
01:02:08.540 --> 01:02:13.840
How will affect their relationships, their finances, their career, their vision, right?

889
01:02:13.840 --> 01:02:16.180
So you've got to sell transformation.

890
01:02:16.180 --> 01:02:17.740
Don't get in the weeds.

891
01:02:17.740 --> 01:02:22.700
So you're going to want to use more and more and more phone and Zoom calls in the age of

892
01:02:22.700 --> 01:02:23.780
noise.

893
01:02:23.780 --> 01:02:28.380
You're going to want to become more effective at text messaging.

894
01:02:28.380 --> 01:02:33.420
You're going to, it's going to be increasingly important to follow up.

895
01:02:33.420 --> 01:02:37.460
So if you have not listened to the fortune is in the followup, it's going to be the second

896
01:02:37.460 --> 01:02:40.440
skill that you must hone after the sales skill.

897
01:02:40.440 --> 01:02:43.420
You must listen over and over again.

898
01:02:43.420 --> 01:02:45.740
It's going to become more and more important.

899
01:02:45.740 --> 01:02:53.680
The speed of which you follow up, the speed of which you respond to a question or an inquiry

900
01:02:53.680 --> 01:02:55.540
or a lead, okay?

901
01:02:55.540 --> 01:02:58.260
You have to understand first movers advantage.

902
01:02:58.260 --> 01:03:03.260
If you want to stand out, be there, be there fast, be there instantly.

903
01:03:03.260 --> 01:03:05.860
And AI helps you do that now, by the way.

904
01:03:05.860 --> 01:03:08.960
I mean, there's AI that is amazing.

905
01:03:08.960 --> 01:03:13.680
It takes a lead, gets them to interact with something.

906
01:03:13.680 --> 01:03:18.480
And the minute that they interact, it sends their phone number to you and makes the phone

907
01:03:18.480 --> 01:03:19.480
call live.

908
01:03:19.480 --> 01:03:21.400
They're on the phone for you.

909
01:03:21.400 --> 01:03:23.720
So there's, you know, that's called high level.

910
01:03:23.720 --> 01:03:25.840
There's all kinds of things like that.

911
01:03:25.840 --> 01:03:31.040
So, you know, the average person takes 48 to 72 hours to follow up.

912
01:03:31.040 --> 01:03:36.480
So imagine if you're there in five minutes, three minutes, 15 minutes, 30 minutes, no

913
01:03:36.480 --> 01:03:37.480
more than 24 hours.

914
01:03:37.480 --> 01:03:38.480
Okay?

915
01:03:39.000 --> 01:03:44.000
So you're going to need to have a speed of implementation, okay?

916
01:03:44.000 --> 01:03:47.080
And you're going to absolutely have to have presence.

917
01:03:47.080 --> 01:03:50.840
I gave you example how I could be all places very quickly.

918
01:03:50.840 --> 01:03:52.760
You're going to have to have presence.

919
01:03:52.760 --> 01:03:55.080
You're going to have to have consistent presence.

920
01:03:55.080 --> 01:04:00.800
You're going to have to have valuable presence, personalized presence, meaningful presence.

921
01:04:00.800 --> 01:04:01.800
Okay?

922
01:04:01.800 --> 01:04:09.880
So, um, variety, some education, some inspiration, some tips, some testimonies and stories, some

923
01:04:09.880 --> 01:04:14.360
exam, whatever variety adds value.

924
01:04:14.360 --> 01:04:15.560
They're busy.

925
01:04:15.560 --> 01:04:16.900
It's noisy.

926
01:04:16.900 --> 01:04:23.700
Make sure that what you're saying adds value, consistency, clarity, and personalized.

927
01:04:23.700 --> 01:04:29.680
So even if you use AI to create anything, go back in and personalize it.

928
01:04:29.680 --> 01:04:33.920
And I'm going to teach you how to do that right now when we gather, okay, um, how to

929
01:04:33.920 --> 01:04:36.120
make it very, very personal.

930
01:04:36.120 --> 01:04:38.400
All right.

931
01:04:38.400 --> 01:04:42.120
Your email, it's got to really be used.

932
01:04:42.120 --> 01:04:45.120
If you don't have a CRM, it's time to get one.

933
01:04:45.120 --> 01:04:47.120
They're AI driven.

934
01:04:47.120 --> 01:04:53.120
They're, um, they've got amazing ways to, to segregate, to reach people.

935
01:04:53.120 --> 01:04:57.120
Uh, you've got to get your email up and running.

936
01:04:57.120 --> 01:04:59.560
Even if you're only sending one personalized.

937
01:05:00.000 --> 01:05:06.800
short paragraph email a week, you've got to do that consistently. To stand out, you've got to

938
01:05:06.800 --> 01:05:13.760
get them offline and onto your email list. You're renting space on social media. You don't own it.

939
01:05:13.760 --> 01:05:20.480
They can ban you, block you, hack you, shut you down. Anything can happen to your social media.

940
01:05:20.480 --> 01:05:26.240
It's so fragile. You don't own anything on social media. You've got to get them quickly off the

941
01:05:26.240 --> 01:05:32.000
social media, onto your email list, where you can nurture them forever. It's the only thing you

942
01:05:32.000 --> 01:05:38.000
truly own in your business, okay? And if you're doing a good job, they'll stay with you, all right?

943
01:05:38.000 --> 01:05:43.280
So we're going to talk about it when we practice. The keys for a great email, first of all, is going

944
01:05:43.280 --> 01:05:50.080
to be your subject line. Use AI to find really nice subject lines. The next thing, that's what

945
01:05:50.080 --> 01:05:56.320
gets them to open. The next thing's the first line in the email. That's what gets them to read.

946
01:05:56.320 --> 01:06:03.280
Make sure you're AI-ing that. Focusing on results, benefits, including stories. Stories are still the

947
01:06:03.280 --> 01:06:10.160
most unique, personalized, powerful, compelling. Being a good storyteller is incredibly important.

948
01:06:10.720 --> 01:06:20.000
One call to action, clear, easy to take, social proof, okay? So how can you distinguish your content

949
01:06:20.000 --> 01:06:27.680
from AI? Learn how to communicate emotion. This is something Kelly is going to work with us right now.

950
01:06:27.680 --> 01:06:34.960
She's so good at it. Bring out the emotion. Bring out the empathy. Bring out the senses. Sensory

951
01:06:34.960 --> 01:06:43.040
descriptive. Bring out the personalized stories. Bring out your expertise. Bring out your, also use

952
01:06:43.040 --> 01:06:49.360
very rich media. Stock photos aren't going to work anymore. The media is going to have to really

953
01:06:49.360 --> 01:06:56.560
stand out, okay? And you can really do that with AI. So distinguish your content. Last thing I'm going

954
01:06:56.560 --> 01:07:01.840
to close with, and then we're going to get together here, and that is the thing that

955
01:07:01.840 --> 01:07:09.440
most distinguishes you is bring in the spiritual dynamics. I'm going to close with a story. I teach

956
01:07:09.440 --> 01:07:16.480
this in my partner with God in business. And this picture that you see right here, this is an

957
01:07:16.480 --> 01:07:22.080
office building. This was one of my offices when I was founder of a nutritional network marketing

958
01:07:22.080 --> 01:07:29.920
company. Pretty nondescript. There's dozens of this exact office all along the parking lot there in

959
01:07:29.920 --> 01:07:38.640
El Dorado Hills Business Park. But something very unique is in this office that is not anywhere else.

960
01:07:38.640 --> 01:07:44.240
That window goes into a room that was our conference. We had a big conference room. We

961
01:07:44.240 --> 01:07:50.480
had a small conference room. That was a small conference room there. And I had a habit of

962
01:07:50.480 --> 01:07:57.840
praying for people. And so a lot happened in that conference room. I saw backs get healed. I saw limbs

963
01:07:57.840 --> 01:08:05.600
grow. I saw people overcome enormous amount of things, get financial breakthrough. And so they

964
01:08:05.600 --> 01:08:10.240
would come to us to buy nutritional products. I was a founder of a nutritional network marketing

965
01:08:10.240 --> 01:08:14.800
company. They would come to buy nutritional products, but they had already learned that

966
01:08:14.800 --> 01:08:19.439
they could ask for prayer. And so a lot of times they came so that they could just get prayer.

967
01:08:20.160 --> 01:08:25.840
And one day as I was in the prayer room, the spirit was always there. You could just walk

968
01:08:25.840 --> 01:08:30.560
in the room and feel the presence of God. There was just the energy and there was just buzzing. It

969
01:08:30.560 --> 01:08:36.720
was so alive with God, right? And one day I happened to look out those dark windows and see the tree.

970
01:08:36.720 --> 01:08:44.160
And I saw something so unusual. You see, it was blossoming, but it wasn't blossoming up on the

971
01:08:44.160 --> 01:08:52.720
branches where the flowers normally grow. The whole entire tree was blossoming. You can see the pink

972
01:08:52.720 --> 01:09:00.880
flowers along the tree all the way down. The roots were blossoming. There was flowers on the roots,

973
01:09:00.880 --> 01:09:09.600
flowers on the tree. And I thought, is this normal or is this just like God? So I hiked around the

974
01:09:09.600 --> 01:09:15.520
parking lots looking at, I don't know how many dozens of these identical trees that are planted

975
01:09:15.600 --> 01:09:22.240
in these identical businesses all around, couldn't find a one. They had flowers on the branches.

976
01:09:23.040 --> 01:09:29.120
And this is something, as we go into this AI world, this is what's really going to be different.

977
01:09:29.760 --> 01:09:35.600
You know, we're called to bring miracles to the marketplace. You have the ability to bring

978
01:09:35.600 --> 01:09:41.680
healing. You have the ability to bring spiritual breakthrough, financial breakthrough. And I'm

979
01:09:41.680 --> 01:09:46.560
going to encourage you, I can't go into it on this call. I do a whole workshop on that,

980
01:09:46.560 --> 01:09:54.640
but I'm going to encourage you that in this age of noise and robotic and non-human,

981
01:09:55.440 --> 01:09:58.400
become more human, become more you.

982
01:10:00.000 --> 01:10:05.000
what distinguishes you is the Spirit of God in you.

983
01:10:05.280 --> 01:10:08.120
So I'm gonna just really encourage you

984
01:10:09.200 --> 01:10:12.040
to really bring that side in

985
01:10:12.040 --> 01:10:15.320
if you really want to stand out.

986
01:10:15.320 --> 01:10:17.280
So I'm gonna go live now.

987
01:10:17.280 --> 01:10:19.680
I'm gonna stop recording.

988
01:10:19.680 --> 01:10:23.800
And if you are not yet a Prosper Leader member,

989
01:10:23.800 --> 01:10:26.680
all of these masterclasses plus all the things

990
01:10:26.680 --> 01:10:28.840
I've mentioned, the successful sales,

991
01:10:28.880 --> 01:10:32.200
the fortune and the follow-up, the AI-powered success,

992
01:10:32.200 --> 01:10:35.360
all of that, God, money, and me,

993
01:10:35.360 --> 01:10:38.520
you have access to all of that as a Prosper Leader member.

994
01:10:38.520 --> 01:10:41.200
So utilize that time.

995
01:10:41.200 --> 01:10:43.800
And we gather twice a month, community.

996
01:10:43.800 --> 01:10:45.720
I'm gonna add even more.

997
01:10:45.720 --> 01:10:48.560
And it's gonna become more and more and more important

998
01:10:48.560 --> 01:10:53.560
that we have authentic community, heart-centered connection.

999
01:10:53.920 --> 01:10:56.880
God told me to build this at the beginning

1000
01:10:56.880 --> 01:10:59.840
of what we went through with the lockdowns.

1001
01:10:59.840 --> 01:11:02.480
And now I'm going to be up-leveling it

1002
01:11:02.480 --> 01:11:04.640
because of where we're headed.

1003
01:11:04.640 --> 01:11:07.960
So I wanna thank you for being part of this masterclass.

1004
01:11:07.960 --> 01:11:12.440
And I'm gonna go in now and we're gonna do real hands-on

1005
01:11:12.440 --> 01:11:17.440
helping you to stand out and create demand and prosper.