WEBVTT

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All right. What's going on, everybody? Good to see everyone. Happy February. Happy Valentine's

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Day for all of you that celebrate that Hallmark moment where we deprive our loved ones of

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any attention until one day of the year. Feel free to celebrate now. Yay! Do you feel better

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now? Do you feel better now I said that? Is that good? Yeah? Okay, good. Ray and I were

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talking about business yesterday and we started talking about Valentine's Day and should you

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celebrate it, should you not? We should celebrate others every day. I was like, yeah, this is

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a good excuse to just love them even more. And so I like it. My wife got me a coffee

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mug warmer thing. So I just put my mug on it and it just keeps the stuff warm, which

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is awesome. And we're going out to dinner tonight because yesterday was mobbed. I don't

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know if you guys ever noticed that. Valentine's Day, limited menu, limited accessibility unless

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you book like a month in advance. We could have done that. We like to be able to order

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more stuff. And so we always go to Valentine's Day the day after. Then we can always get

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a better assortment. So with all that, we got a bunch of different things to talk about.

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Let me tell you about some of the administrative stuff first. So we do have the Law for AI

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Masterclass that's taking place February 28th. For those of you that have done it before,

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we're going to be covering some extra stuff in there as well. If you have not done it,

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you're going to want to go, okay? Because you really cannot ignore this stuff anymore.

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If you think AI is not going to have an effect on you and your business, I'm telling you

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it's everywhere now. It's in our third party vendors. It's being used by people within

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our own companies without our even knowing. If you've got a business of your own and you've

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got employees, you need to get some kind of AI business plan. You have to have something

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in place. If you don't, you're falling behind the eight ball and there's litigation that's

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going on. And I don't like scare tactics. As all of you that have known me for a while,

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I'm not into scare tactics. I don't lead by scare tactics. But what I do think of is what's

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responsible as a business owner and just making sure we're aware of things that are changing,

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trends that are changing that are going to influence us. And so it's good to be on top

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of this stuff. So I'll be hitting that February 28th. I'll be doing that from Bethel in Redding,

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California. Some good news is I'm actually going to be teaching at Bethel Church on protecting

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God's ideas, which is really cool. I'm going to be doing that the 28th and the 29th of February.

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I'm literally going, this is actually going to be funny because on the 28th for Law for AI,

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that takes place, is that a six o'clock, right? Six, right? So that goes from six to 730, right?

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Six to 730. So it's two and a half. And then VIP takes place 10 minutes later, where it's like a

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Q&A session. And then, so it's going to be a maximum of like three hours essentially, right?

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But in California, six o'clock is three o'clock. Well, in California, I start the protecting God's

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ideas at 7pm in California time, which is 10 o'clock. So I'm going to be going from like six

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o'clock till nine o'clock, then have like an hour break and then go from 10 o'clock to like one

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o'clock, which is going to be a blast. I'm going to love it. It's just going to be a lot of fun

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because I really like doing this. Like I like seeing people's eyes like light up when they get

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it. And so it's going to be, I'm really looking forward to that day. But if you're in California

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in Bethel, feel free to show up live. If you want the information, let me know. It's being sent out

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to the Bethel community and we can seat a maximum of 160 people per night. So, and that's going to

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be much more spiritual, you know, and the protect your idea challenge, it's very much business

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focused. There's going to be various, it's going to hit the business side, but it's going to be

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spiritual as well, like deep on the spiritual side. And so that's awesome. So I'm going to

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be enjoying that. And so those are the two major things that are going on. I think next month we

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have the content creators legal bootcamp that are taking place because a number of content creators

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missed it and pinged us and said they wanted to ask their own personal questions.

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because there's a lot of content creators, so that'll be taking place next month.

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And then after that, I'm just keeping you guys up to speed, after that we're going to be doing like

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the startup legal boot camp, which is going to cover corporate issues and IP issues for every

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startup. So that's going to be in three months, two months, three months, something like that.

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Anyways, you guys will find out about it later. All of you get the inside scoop on everything

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anyway. So what I decided to do because this AI issue has become such a big issue and it's

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influencing everyone without them even knowing that it's influenced them, is I decided to take

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everyone within the protection portal and just give you Alune. So I had a few of you that reached

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out saying, hey, can I purchase Alune? And then I had a talk with Ray and I was saying, you know,

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the reason why I'm doing this is because I want you guys to be well-equipped to succeed,

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where I can watch over you and make sure like things don't mess with your progress. And then

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you get access to information that's going to foster really strong development, but give you

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a strong foundation so things can't knock you off the pedestal, so to speak. And so I really didn't

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want to hold back on some people can afford it, some people can't. I was like, you know what,

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just give it to them. So everybody in the protection portal is now, congratulations,

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you're now in Alune. It's been given to you as a gift. I think we charged like $5.95 for six

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months on that. And so as long as you're in the portal, you actually are automatically put in

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Alune because I just think this is just too important. There's stuff that I'm seeing that's

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starting to frighten me. I mean, I don't live in fear, but when I think that there's certain

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individuals that aren't aware of some of these things, like I've had people that are publishing

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books that are using ChatTPT and don't realize that they don't own the copyright. And then

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they're going to publishers saying they own the copyright, which means they're committing fraud,

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which is a federal offense, which means that the publisher can actually sue them,

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you know, and keep the proceeds from the sales of books, electronic or physical,

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because there's a violation of the original contract. I mean, it's just, there's so many

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issues that people aren't seeing. But if you're aware of all this, then it's just another thing

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you're doing in business. So it's not that big of a deal. So this way I can keep you aware of things

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and make sure something doesn't just surprise you and hurt you. Ray, are you trying to say something?

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Oh, yes. So each of you are also going to have access to the ALUN replays in your members portal,

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but I have to add everyone's specific length of membership one by one. So bear with me,

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I promise you'll have it. It will be there, but you'll be seeing them, you know,

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slowly start to pile in for you for your membership. So an interpretation of that is

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Peter's generosity turns into Ray's atrocity. Okay. Just so we know that's kind of how it works

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out. All right. So she's figuring out how to make everything work to give you what I'm trying to do.

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So thank you, Ray. So that's all in place. Alicia is raising her hand. Yes. Go ahead.

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Yes. I'm raising my hand. So Ray, when you do that, will we get an email?

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Was that, is that, is that too much, just too much going on? No. Once I, once I wrap up the

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last person's update, updated access, I can put up a post in the Facebook group. That'd be easiest

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just to say, Hey, your ALUN replays are now, you'll have access. What I'm going to do is

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take the length of your protection portal membership and give you ALUN access for

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every single one of those months. So even if a card comes up that says a future month's ALUN

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meeting, and it's blank, it's because we haven't obviously uploaded that meeting yet,

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but I'm going to preset your access. So the moment it's uploaded, you'll get it.

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Yeah. For those who aren't aware, I'm actually starting to work with Barry Bumgardner now.

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And so we're going to be repricing everything. So anybody who has got their membership coming

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up for renewal, I would strongly suggest you guys take the discounted amount now,

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even if it's two, three months out, I would do it now because we're repricing everything,

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which means it's probably going to be somewhere around seven grand to just get into the

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protection portal. Because she looked at this stuff and said, this is insane. Like, what are

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you doing? Like, you know, you bill it 600 bucks an hour. What are you doing? I had a conversation

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with them. This is fun. I love this. This is fun. So yeah. Renewal yesterday and said the same

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thing. I'm like, I have to battle Peter because he'll go, he'll pay to mentor people because the

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profits and overhead. Well, it's just, I mean, for she actually knows like the other parties

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that we're going to be addressing to bring into this. And so.

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So we're gonna be going after small, mid-sized companies,

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you know, individual inventors as well.

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But again, if your membership is overdue or coming due,

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I would take advantage of it now

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before we shift all the costs and everything.

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All right, so that's all the administrative stuff.

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Anybody have any questions on that stuff

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before we start jumping into the legal stuff?

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Yes, so we have to keep our protection portal membership

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current in order to be in the-

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Correct.

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The other thing that you're talking about,

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what about being an affiliate?

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Well, this is really good news.

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So we just changed the way that affiliates work.

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And so we actually did a, what was it, last month,

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we did a live on this, right?

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We had an affiliate meeting.

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It talked about new percentages that are being provided

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for all affiliates that are not including legal fees,

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obviously, so, because legal fees

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are something that's separate.

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So the affiliates within the protection portal,

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people that are in the protection portal

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will receive 25% of what comes in the door

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for the people that they refer to the program, okay?

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So as an example, the challenge is 95

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for the Protector Idea Challenge.

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So they'd be getting 25% of that.

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The VIP is 195.

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And then the offer, while the offer is essentially six grand,

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three grand of that is purely legal fees,

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which they're not giving 25% of legal fees.

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So they'll basically be getting 25%

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of the three grand on top of that.

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So they make over 800 bucks basically for one referral.

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And so that's all been,

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we went through that last month, right?

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Yeah.

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Yeah, we went through all that.

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So, but you have to be in a protection portal to get that.

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The people that are outside the portal are receiving,

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I think it's 10%.

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I think they get a 10% referral.

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So the way I see this is the people

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that are in the protection portal

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believe in what we're doing.

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They're invested in what we're doing.

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And we're actually working with them

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to bring awareness to the public about things

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that unfortunately the legal system isn't really set up

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for you to understand a lot of these things

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without getting into trouble, right?

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It's kind of like you find out that you can't do X

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after you get a ticket, right?

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That's kind of how the legal industry works

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in a lot of areas.

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So we're trying to bring awareness beforehand.

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And so the people that are in the protection portal

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tend to not only learn all these things,

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but they tend to believe in what we're doing.

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And so I try, instead of my,

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what I essentially try to do is like award them

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for making other people aware.

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So this way, my group, my network is taken care of.

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That's the way I look at it.

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So take better care of your people, works really well.

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So I don't even know what I said.

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Oh, what did Taye say?

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I gotta be looking at the chat.

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It's like more exciting stuff

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that happens in the chat apparently.

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All right, so let me jump in.

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Yeah, go ahead, Ray.

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Just really quickly,

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hats off to all the powerhouse ladies here tonight.

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Every single one of our members trying to develop

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and grow all women in here with you, Peter.

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Is that right?

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There's no men?

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Yep, all ladies.

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No, are you serious?

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Yeah, look at gallery view.

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This is embarrassing.

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I'm proud of you ladies.

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Whatever, here we go.

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Ladies night at the IP, oh my gosh.

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All right, so this is what I'm gonna do, okay?

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I'm gonna start out.

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I usually start out by training you guys

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and then kind of answering questions.

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I wanna start out by giving you the stage.

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If you have something going on

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directly within your business

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or something you're trying to figure out right now,

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before I start going into the training,

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I'm giving you the opening now.

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And then what I'm gonna do,

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the very first thing I'm gonna do

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is I wanna walk all you through

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the difference at the USPTO website for searching

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because it's not the same.

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They changed completely.

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It is not the same system.

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And so a lot of people are very confused

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about how to do trademark searches,

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how to do logo searches,

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how to do any searches.

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So I'm gonna walk you all through.

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It's gonna be recorded so you can go back to it.

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That'll probably take about 15 minutes right there

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to do that, all right?

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So that's the first thing I wanted to hit.

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But let me just see if anybody has a question,

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something that's happening to you and your business.

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I know there's a lot of authors that are here as well.

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So if there's something that you're trying to figure out,

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like, can I use AI to do this or that

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without getting in trouble,

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or can I do this or whatever the case is,

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feel free to raise your virtual hand now

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and I'll answer your questions before I start jumping in.

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Otherwise, I'm gonna jump in

225
00:14:58.660 --> 00:15:00.700
and then start taking some of the topics.

226
00:15:00.000 --> 00:15:06.080
it's one by one that I want to go into so uh Alicia go for it my friend.

227
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So um the title of my book is Don't Disappoint Daddy do I

228
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what that's deep that's really it is it is really deep all right I'm just saying it is deep so um

229
00:15:23.280 --> 00:15:29.760
is do I uh copyright the title is the title great question great question right off the

230
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this is an excellent question uh yes Ray I see what you just typed to me let me right click you

231
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making you co-host all right you're co-host now okay this way I don't have to keep looking at the

232
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people coming in all right so Alicia just asked a really good question she's got a title

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00:15:48.640 --> 00:15:55.360
for a book and she wants to know is it possible to protect that title for the book okay um

234
00:15:56.320 --> 00:16:00.880
the trademark office has said or the United States patent trademark office has said

235
00:16:00.880 --> 00:16:09.360
you cannot protect the name of a book unless it's a series so what I mean by a series is more than

236
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one book with the same title so if you have you know um what was what was the title something

237
00:16:16.000 --> 00:16:21.120
what was what exactly were the words don't disappoint daddy all right so if you have

238
00:16:21.120 --> 00:16:27.760
don't disappoint daddy volume one and then don't disappoint daddy volume two you know then that

239
00:16:27.760 --> 00:16:34.000
then you can file a trademark for that okay and if and if somebody's following a trademark for a

240
00:16:34.880 --> 00:16:41.520
for a book remember that you're you're looking at the international class associated with books

241
00:16:42.400 --> 00:16:49.040
right um it wouldn't fall under actually look this is not legal advice I'm gonna throw this in there

242
00:16:51.120 --> 00:16:57.120
first one of the night it would not be an international class 41 which is associated

243
00:16:57.120 --> 00:17:03.120
with education it would be associated it would be in the class that's associated with books

244
00:17:03.680 --> 00:17:11.599
okay but just keep again keep in mind that um it needs to be a series like it can't be just like

245
00:17:11.599 --> 00:17:17.119
oh there's my first my first book there's the title boom I get you you can't do that it's not

246
00:17:17.920 --> 00:17:24.560
so exactly what's so since the title is not you can't copyright the title how are the content

247
00:17:24.560 --> 00:17:31.600
how's the the actual contents uh copyrighted I don't right so the the con the book itself

248
00:17:31.600 --> 00:17:38.160
is protectable under copyright law so that's like a 65 registration at copyright.gov where you can

249
00:17:38.160 --> 00:17:42.720
hire an attorney they'll usually charge you around four or five hundred bucks something like that to

250
00:17:42.720 --> 00:17:48.800
get everything right to then file so that would essentially anybody actually you know what let's

251
00:17:48.800 --> 00:17:54.080
do this by a show of hands let me open up my gallery and put some people on different screens

252
00:17:54.080 --> 00:18:01.520
there we go uh by a show of hands how many people here have books or are writing books or like ebooks

253
00:18:01.520 --> 00:18:07.600
or anything like that all right not that many all right we just have a few okay all right so

254
00:18:08.000 --> 00:18:18.000
the book itself an ebook online um courses if you have evergreens what an awesome passive

255
00:18:18.000 --> 00:18:22.960
income stream comes from what's called an evergreen right so you're going to go high

256
00:18:22.960 --> 00:18:30.000
level or you're going to like uh click funnels or some other program and you make your your program

257
00:18:30.400 --> 00:18:38.400
your program available as an e-course all right to to receive an income stream off of that all

258
00:18:38.400 --> 00:18:44.960
you're doing is you're running ads to that to that course but the way I would do it is I would run

259
00:18:44.960 --> 00:18:54.320
I would run ads to a free uh like a free small ebook like three page thing a four page thing

260
00:18:54.320 --> 00:18:59.680
then as they download that I would then send them a communication saying hey if you're interested in

261
00:18:59.680 --> 00:19:05.840
the full course this is available for 95 right here just click the link right because what you

262
00:19:05.840 --> 00:19:10.240
don't want to do is like I'm just giving you a little business advice for a second here okay I

263
00:19:10.240 --> 00:19:18.560
don't need to drink for business advice uh so um you don't want to go from a cold audience directly

264
00:19:18.560 --> 00:19:26.000
into a a sale and e-course if you can give them something free to entice them to want more right

265
00:19:26.000 --> 00:19:32.400
that that's called a lead magnet okay so you give them something for free and then giving them that

266
00:19:32.400 --> 00:19:37.520
something for free you might also direct them into a Facebook group that's free where they can receive

267
00:19:37.520 --> 00:19:42.560
additional information you might go live once a month I'm not once a month once a week just to say

268
00:19:42.560 --> 00:19:48.080
hey this is the latest trends that are going on just to keep the group active and then you can

269
00:19:48.080 --> 00:19:54.800
advertise to those people and to others your e-course that's online and that might be 47

270
00:19:54.800 --> 00:19:59.840
might be 95 whatever it is and then off of that when somebody signs up for

271
00:20:00.000 --> 00:20:02.800
that there's an offer, right?

272
00:20:02.800 --> 00:20:04.280
Which might be like, for me,

273
00:20:04.280 --> 00:20:05.800
would be like the protection portal

274
00:20:05.800 --> 00:20:08.000
or something similar to that, right?

275
00:20:08.000 --> 00:20:10.760
So it's, you're not like offering your offer

276
00:20:10.760 --> 00:20:12.280
directly off of an ad,

277
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because nobody knows who you are.

278
00:20:14.000 --> 00:20:16.440
So who is going to go spending six grand with you

279
00:20:16.440 --> 00:20:19.080
when they never even know your name, okay?

280
00:20:19.080 --> 00:20:21.560
Like if you're Tony Robbins, that's different.

281
00:20:21.560 --> 00:20:24.360
People can go, I know who Tony Robbins is, boom.

282
00:20:24.360 --> 00:20:27.560
So my favorite lead magnet is the one that helps the lead

283
00:20:27.560 --> 00:20:29.200
overcome an initial objection to buying.

284
00:20:29.200 --> 00:20:32.640
Yeah, that's exactly right, 100%, right?

285
00:20:32.640 --> 00:20:35.000
So that's what you're doing is,

286
00:20:35.000 --> 00:20:37.960
in that lead magnet that you're providing,

287
00:20:37.960 --> 00:20:41.760
hey Joanne, in that lead magnet that you're providing,

288
00:20:41.760 --> 00:20:43.760
you're giving them information

289
00:20:43.760 --> 00:20:48.480
that guides them into receiving what you're offering

290
00:20:48.480 --> 00:20:50.320
if you truly believe that what you're offering

291
00:20:50.320 --> 00:20:52.360
is gonna help them, right?

292
00:20:52.360 --> 00:20:54.720
So for, and going back to your situation,

293
00:20:54.720 --> 00:20:56.360
you've got a book.

294
00:20:56.360 --> 00:20:58.880
The book itself is an online resource.

295
00:20:59.560 --> 00:21:01.600
If it's an ebook or it might be sold on Amazon

296
00:21:01.600 --> 00:21:04.600
or something like that, file a copyright for that.

297
00:21:04.600 --> 00:21:08.600
Now you don't have to technically file a copyright

298
00:21:08.600 --> 00:21:11.200
because you own the copyright automatically

299
00:21:11.200 --> 00:21:13.800
the second that you publish it, because it's now fixed.

300
00:21:13.800 --> 00:21:15.960
It's a new created work, right?

301
00:21:15.960 --> 00:21:19.240
It's a human author and it's fixed.

302
00:21:19.240 --> 00:21:22.280
Those are the components for something that's copyrightable.

303
00:21:22.280 --> 00:21:24.120
And so now you've got a copyrightable work,

304
00:21:24.120 --> 00:21:27.200
but for 65 bucks, just get the federal registration.

305
00:21:27.200 --> 00:21:30.160
Because then if somebody steals it on Amazon

306
00:21:30.160 --> 00:21:31.960
or tries to sell your content,

307
00:21:31.960 --> 00:21:36.520
all you do is you click on the dispute policy area on Amazon

308
00:21:36.520 --> 00:21:38.000
and you give them your registration number

309
00:21:38.000 --> 00:21:40.400
and boom, they shut them down.

310
00:21:40.400 --> 00:21:42.840
So where people were getting really stuck,

311
00:21:42.840 --> 00:21:45.080
and I have clients that are doing this.

312
00:21:45.080 --> 00:21:47.920
They reach out to me like Steven Diaz and others

313
00:21:47.920 --> 00:21:51.040
will send people to me saying,

314
00:21:51.040 --> 00:21:53.840
hey, can you help out my contact?

315
00:21:53.840 --> 00:21:55.160
And the contact will say,

316
00:21:55.200 --> 00:21:59.360
I've been selling this on Amazon for all this time

317
00:21:59.360 --> 00:22:03.560
and such and such came along from Venezuela

318
00:22:03.560 --> 00:22:08.560
or Argentina or China or Taiwan or Thailand or whatever.

319
00:22:08.880 --> 00:22:11.360
And they're doing the exact same thing

320
00:22:11.360 --> 00:22:13.320
and I wanna stop them.

321
00:22:13.320 --> 00:22:15.280
And I say, okay, great.

322
00:22:15.280 --> 00:22:16.800
Do you have a federal copyright?

323
00:22:16.800 --> 00:22:17.840
What's that?

324
00:22:17.840 --> 00:22:21.800
Oh gosh, now I gotta like explain it to them.

325
00:22:21.800 --> 00:22:24.880
We file it several months later, we get the registration.

326
00:22:25.560 --> 00:22:27.480
And now we can get it removed from Amazon

327
00:22:27.480 --> 00:22:30.760
when you could have had it removed immediately,

328
00:22:30.760 --> 00:22:34.000
like within a week if you had gotten the registration.

329
00:22:34.000 --> 00:22:39.000
Does the book need to go live on Amazon to have a,

330
00:22:39.320 --> 00:22:43.120
like when you go to the copyright place,

331
00:22:43.120 --> 00:22:45.280
is just the book being finished?

332
00:22:45.280 --> 00:22:48.040
Is that copyright or it has to be published?

333
00:22:48.040 --> 00:22:49.720
Yeah, so you can file,

334
00:22:49.720 --> 00:22:51.120
the second that you finish your book,

335
00:22:51.120 --> 00:22:53.160
you can file for a copyright.

336
00:22:53.200 --> 00:22:55.720
You don't actually have to start your sales and everything,

337
00:22:55.720 --> 00:22:59.600
but what I told people is,

338
00:22:59.600 --> 00:23:01.760
because remember, it just has to be fixed.

339
00:23:01.760 --> 00:23:05.440
There's no requirement of a sale, okay?

340
00:23:05.440 --> 00:23:07.920
Like if I sit down over here and I take a pen

341
00:23:07.920 --> 00:23:09.320
and I draw something on paper,

342
00:23:09.320 --> 00:23:11.560
I've got a copyright for that.

343
00:23:11.560 --> 00:23:13.800
Now I can file a federal copyright

344
00:23:13.800 --> 00:23:15.880
even though I haven't published it yet.

345
00:23:15.880 --> 00:23:19.040
I don't need to publish to get a federal copyright.

346
00:23:19.040 --> 00:23:21.320
Otherwise what happens is when I publish my book,

347
00:23:21.320 --> 00:23:26.320
I can't put, well, I can put the copyright notice on it,

348
00:23:26.480 --> 00:23:29.960
the circle C, the date and the entity that owns it.

349
00:23:29.960 --> 00:23:32.000
I can do that right from the start,

350
00:23:32.000 --> 00:23:34.280
whether I get a federal registration or not.

351
00:23:34.280 --> 00:23:37.120
I can automatically do that.

352
00:23:37.120 --> 00:23:40.040
However, if you ever want to enforce your legal rights,

353
00:23:40.040 --> 00:23:42.240
you need to get a federal registration.

354
00:23:42.240 --> 00:23:45.320
Otherwise you can't do Jack, okay?

355
00:23:45.320 --> 00:23:48.160
And since these are all women, you can't do Jill, all right?

356
00:23:48.160 --> 00:23:50.280
So with that being the case,

357
00:23:50.280 --> 00:23:53.200
right on the book, ah, I'm here all week.

358
00:23:53.200 --> 00:23:54.560
All right, so you can't,

359
00:23:54.560 --> 00:23:57.160
give me the thumbs down, Bonnie, really?

360
00:23:57.160 --> 00:24:01.560
All right, so just realize that you've got to,

361
00:24:01.560 --> 00:24:04.200
you should, especially for a book,

362
00:24:04.200 --> 00:24:06.360
spend the 65 bucks and file a copyright

363
00:24:06.360 --> 00:24:07.920
at the copyright office.

364
00:24:07.920 --> 00:24:11.800
Like calling me is gonna cost you 600 bucks an hour.

365
00:24:11.800 --> 00:24:12.960
It's gonna be a lot.

366
00:24:12.960 --> 00:24:14.760
You know, you could file 10 registrations

367
00:24:14.760 --> 00:24:17.160
for that essentially, all right?

368
00:24:17.160 --> 00:24:20.800
So do it right, do it up front, and it'd be better.

369
00:24:20.800 --> 00:24:22.720
Jennifer Flannery.

370
00:24:25.040 --> 00:24:27.760
Flavor Flav, what's up, Flay?

371
00:24:30.000 --> 00:24:30.840
Well, I had another question,

372
00:24:30.840 --> 00:24:33.320
but now I have a second one based on what Alicia was saying.

373
00:24:33.320 --> 00:24:36.600
So how long does it take to get the federal registration?

374
00:24:36.600 --> 00:24:37.920
Like, is it reasonable that-

375
00:24:37.920 --> 00:24:39.560
Oh, that's a great question.

376
00:24:39.560 --> 00:24:42.560
If I'm just finishing the book, right?

377
00:24:42.560 --> 00:24:43.680
Or even if I'm just sort of starting,

378
00:24:43.680 --> 00:24:45.400
maybe it's mostly complete,

379
00:24:46.040 --> 00:24:50.040
so that by the time it's edited and goes to print,

380
00:24:50.040 --> 00:24:53.680
I can put the official federal registration information.

381
00:24:53.680 --> 00:24:56.640
No, no, no, no, no, no, all right, back up, back up, back up.

382
00:24:56.640 --> 00:24:59.040
You can put the federal, you can,

383
00:24:59.040 --> 00:25:00.080
remember the notice.

384
00:25:00.000 --> 00:25:02.720
is not a federal registration notice.

385
00:25:02.720 --> 00:25:04.640
The notice is a copyright notice.

386
00:25:04.640 --> 00:25:06.920
This is different from trademark law.

387
00:25:06.920 --> 00:25:09.640
In trademark law, to use the circle R,

388
00:25:09.640 --> 00:25:11.960
that means that you have a federal registration

389
00:25:11.960 --> 00:25:13.440
on the trademark.

390
00:25:13.440 --> 00:25:17.480
You can't use a circle R on your logo or your trademark

391
00:25:17.480 --> 00:25:19.440
unless you get a federal registration.

392
00:25:19.440 --> 00:25:22.040
If you do, you could be sued, right,

393
00:25:22.040 --> 00:25:24.200
for tortious interference with business practice,

394
00:25:24.200 --> 00:25:25.840
unfair business practice.

395
00:25:25.840 --> 00:25:28.040
But in the copyright world,

396
00:25:28.040 --> 00:25:31.280
there is no like federal registration

397
00:25:31.280 --> 00:25:33.400
versus non-federal registration.

398
00:25:33.400 --> 00:25:35.280
The notice, you just put the notice on.

399
00:25:35.280 --> 00:25:39.080
Second that you print, or not even print,

400
00:25:39.080 --> 00:25:41.880
second that it's fixed, put the notice on.

401
00:25:41.880 --> 00:25:43.600
Okay, got it.

402
00:25:44.680 --> 00:25:45.520
Thank you.

403
00:25:45.520 --> 00:25:46.360
And then my other question

404
00:25:46.360 --> 00:25:49.320
was about the different types of AI.

405
00:25:50.960 --> 00:25:52.120
It's been a long time

406
00:25:52.120 --> 00:25:54.000
since I've been part of the conversation,

407
00:25:54.080 --> 00:25:57.600
but I know you've mentioned

408
00:25:57.600 --> 00:26:01.480
that some of them are gonna face lawsuits.

409
00:26:01.480 --> 00:26:03.360
There's already lawsuits pending.

410
00:26:03.360 --> 00:26:04.320
And I'm just wondering,

411
00:26:04.320 --> 00:26:08.520
is there sort of a class or a type of AI

412
00:26:08.520 --> 00:26:10.080
that's sort of in the category?

413
00:26:10.080 --> 00:26:11.880
These are gonna be on the naughty list

414
00:26:11.880 --> 00:26:15.240
like for specific legal action coming against them

415
00:26:15.240 --> 00:26:16.480
for what they've been doing.

416
00:26:16.480 --> 00:26:21.480
But these over here are great types of AI.

417
00:26:21.880 --> 00:26:22.720
Use those.

418
00:26:22.720 --> 00:26:25.880
They're not gonna be under fire in the same way.

419
00:26:25.880 --> 00:26:28.560
Yeah, that's stuff that you'll find in ALUN.

420
00:26:28.560 --> 00:26:30.040
Yeah, that's stuff that we go.

421
00:26:30.040 --> 00:26:32.280
ALUN, we just hit AI.

422
00:26:32.280 --> 00:26:34.120
And so like we go into this.

423
00:26:34.120 --> 00:26:35.280
Hold on one second, guys.

424
00:26:35.280 --> 00:26:37.120
This is the fifth time I've gotten a call

425
00:26:37.120 --> 00:26:38.240
back to back to back,

426
00:26:38.240 --> 00:26:40.640
which makes me wonder what's going on.

427
00:26:40.640 --> 00:26:43.240
So give me one second just to see.

428
00:26:49.360 --> 00:26:51.800
Just in case something happened at home,

429
00:26:51.800 --> 00:26:54.400
which God permitting is not the case,

430
00:26:54.400 --> 00:26:56.160
but let me just triple check.

431
00:27:16.160 --> 00:27:17.000
Sorry, guys.

432
00:27:17.000 --> 00:27:17.920
Give me one second.

433
00:27:17.920 --> 00:27:19.400
Apparently something happened.

434
00:27:20.360 --> 00:27:21.760
So take one sec.

435
00:27:21.760 --> 00:27:24.120
Let me just double check the message.

436
00:27:28.480 --> 00:27:29.920
Well, Peter's checking that.

437
00:27:29.920 --> 00:27:31.640
Jennifer, yes, we're actually working

438
00:27:31.640 --> 00:27:32.920
towards compiling a list,

439
00:27:32.920 --> 00:27:35.440
but because all these other providers,

440
00:27:35.440 --> 00:27:39.160
AI software providers have the ability

441
00:27:39.160 --> 00:27:42.360
to change their terms and service at any time.

442
00:27:42.360 --> 00:27:44.480
We, they can change it tomorrow

443
00:27:44.480 --> 00:27:46.240
even though they're on our good list, you know?

444
00:27:46.240 --> 00:27:48.080
So you have to check those.

445
00:27:48.120 --> 00:27:51.000
I'm looking for like a broad category

446
00:27:51.000 --> 00:27:52.000
or like company names.

447
00:27:52.000 --> 00:27:54.120
I'm not even looking for the specifics of the terms.

448
00:27:54.120 --> 00:27:55.480
I'm just sort of like,

449
00:27:57.040 --> 00:28:00.560
if it's sort of this type of AI, the type,

450
00:28:00.560 --> 00:28:03.080
not necessarily just the specific name of it.

451
00:28:03.080 --> 00:28:04.520
Yeah, that's so Jennifer,

452
00:28:04.520 --> 00:28:06.720
that what you're asking about

453
00:28:06.720 --> 00:28:08.000
is stuff that we go through

454
00:28:08.000 --> 00:28:10.240
like in the law for AI masterclass,

455
00:28:10.240 --> 00:28:11.520
make sure you sign up for that.

456
00:28:11.520 --> 00:28:16.000
So basically we talk about the different classes of AI

457
00:28:16.000 --> 00:28:18.520
and what you should do and what you shouldn't do.

458
00:28:18.520 --> 00:28:20.160
Like, you know, as an example,

459
00:28:20.160 --> 00:28:24.600
Adobe Firefly is safe because it has licensed material

460
00:28:24.600 --> 00:28:26.480
and open source material.

461
00:28:26.480 --> 00:28:29.880
ChatGPT is not safe because they scraped the internet

462
00:28:29.880 --> 00:28:32.280
and it's using copyrighted material.

463
00:28:32.280 --> 00:28:34.560
And so we break down the categories there.

464
00:28:34.560 --> 00:28:36.360
So that's where you can,

465
00:28:36.360 --> 00:28:39.720
if you're trying to get specificity on classes of AI

466
00:28:39.720 --> 00:28:42.720
that are permissible versus not permissible,

467
00:28:42.720 --> 00:28:44.480
get into the law for AI masterclass.

468
00:28:44.480 --> 00:28:45.880
That's where we break it down.

469
00:28:46.640 --> 00:28:47.680
All right, I did that before, but it's been a while.

470
00:28:47.680 --> 00:28:49.960
So, all right, thank you.

471
00:28:49.960 --> 00:28:51.360
Absolutely, yeah.

472
00:28:51.360 --> 00:28:53.280
And there's a lot of updates to it too.

473
00:28:53.280 --> 00:28:55.680
So if certain people, I mean,

474
00:28:55.680 --> 00:28:59.120
I'd say about two thirds of it will be similar

475
00:28:59.120 --> 00:29:00.160
to what was there before,

476
00:29:00.160 --> 00:29:02.000
but there's so many changes that are happening,

477
00:29:02.000 --> 00:29:04.400
especially with deep fakes on top of that.

478
00:29:04.400 --> 00:29:07.280
Did you know that Joe Biden literally called

479
00:29:07.280 --> 00:29:09.920
a bunch of people and told them not to vote?

480
00:29:09.920 --> 00:29:10.840
Did you know that?

481
00:29:12.120 --> 00:29:14.480
Yeah, because it actually didn't happen, right?

482
00:29:14.560 --> 00:29:19.400
So what happened was three weeks ago,

483
00:29:19.400 --> 00:29:20.680
when, was it three weeks ago?

484
00:29:20.680 --> 00:29:22.040
When the Republican primaries,

485
00:29:22.040 --> 00:29:24.600
or I guess when the primaries were taking place,

486
00:29:24.600 --> 00:29:26.920
allegedly Joe Biden was calling people saying,

487
00:29:26.920 --> 00:29:30.960
don't go out and vote, the election is all set.

488
00:29:30.960 --> 00:29:32.360
You know, you don't have to do this, right?

489
00:29:32.360 --> 00:29:34.560
And it was his voice, okay?

490
00:29:34.560 --> 00:29:36.600
But there was no stuttering or anything.

491
00:29:36.600 --> 00:29:38.880
It was just kind of nice and clear and coherent.

492
00:29:38.880 --> 00:29:41.600
So it's just a joke, it's just a joke.

493
00:29:41.600 --> 00:29:43.720
So that's how they should have known.

494
00:29:44.440 --> 00:29:48.680
But anyways, it was nice and clean, exactly his voice.

495
00:29:48.680 --> 00:29:52.320
And apparently what happened was two corporations

496
00:29:54.200 --> 00:29:57.760
use artificial intelligence to create,

497
00:29:57.760 --> 00:30:00.080
to take his voice and have it.

498
00:30:00.000 --> 00:30:06.040
exactly what they wanted, and then use robocalling to call all

499
00:30:06.040 --> 00:30:11.000
these people in a specific area, with a message from Joe Biden

500
00:30:11.000 --> 00:30:16.720
saying, don't go out and vote. And, and immediately the FCC

501
00:30:16.740 --> 00:30:22.140
last week, passed a law saying that it is illegal to use

502
00:30:22.140 --> 00:30:25.600
artificial intelligence for modification of voice when it

503
00:30:25.600 --> 00:30:29.820
comes to robocalls. Like if you do that, it's a federal offense,

504
00:30:29.860 --> 00:30:34.140
like you cannot do that. So this stuff is like very hot. There's

505
00:30:34.140 --> 00:30:36.260
a lot of stuff going on. You're going to learn about this and

506
00:30:36.260 --> 00:30:39.380
more again in the law for AI masterclass. And now you guys

507
00:30:39.380 --> 00:30:43.060
are in a loon, which I just kind of gave to all you guys, you're

508
00:30:43.060 --> 00:30:46.580
going to see this stuff a lot. You'll see all the new changes

509
00:30:48.020 --> 00:30:53.100
immediately. So let me go to Bonnie. Bonnie, where's your

510
00:30:53.100 --> 00:30:53.860
daughter?

511
00:30:54.260 --> 00:30:57.580
She's down there somewhere. And then she might have to go to a

512
00:30:57.580 --> 00:30:59.620
class. She's got to figure out what she's got to do. But she's

513
00:30:59.620 --> 00:31:03.140
done. And everybody say happy birthday to Jodi, her daughter.

514
00:31:04.660 --> 00:31:05.660
Oh, there she is.

515
00:31:07.620 --> 00:31:08.900
Happy birthday.

516
00:31:08.940 --> 00:31:12.300
Happy birthday. Yeah. I want to make sure you stay here. So I

517
00:31:12.300 --> 00:31:14.500
won't sing to you. All right.

518
00:31:15.820 --> 00:31:21.940
All right. I kind of have two questions. One is a curriculum

519
00:31:21.980 --> 00:31:26.100
like we're building a coach training curriculum. Is there a

520
00:31:26.100 --> 00:31:29.540
difference? Like thinking about is that just like a book? We

521
00:31:29.540 --> 00:31:34.820
treat it like a book? Is it? You know, in terms of operating and

522
00:31:34.820 --> 00:31:36.300
federal question?

523
00:31:36.420 --> 00:31:39.300
Yeah. Alright, so guys, this is this weather protection portal

524
00:31:39.300 --> 00:31:42.540
really shines because these are not things that you're usually

525
00:31:42.540 --> 00:31:45.300
taught, right? We don't talk about this stuff and protect

526
00:31:45.300 --> 00:31:48.620
your idea challenge. Because these are kind of like ancillary

527
00:31:48.620 --> 00:31:53.060
issues that are related to the main core issues. So this is a

528
00:31:53.060 --> 00:31:56.060
great question. So what about outlines? What about

529
00:31:56.060 --> 00:32:02.100
curriculums? What about like, any ways that you're utilizing

530
00:32:02.100 --> 00:32:07.980
to disseminate information, data, or even provide a shortcut

531
00:32:08.220 --> 00:32:11.980
to that information. So let me start out with, we're gonna

532
00:32:11.980 --> 00:32:14.860
start out with broad categories. So a book, everybody knows a

533
00:32:14.860 --> 00:32:18.020
book is protectable under copyright law. All right. Now

534
00:32:18.020 --> 00:32:20.540
what if Do you guys remember when you were in high school and

535
00:32:20.540 --> 00:32:22.660
college, they had these things called cliff notes? Do you

536
00:32:22.660 --> 00:32:27.180
remember that? Okay, cliff notes are protectable under

537
00:32:27.180 --> 00:32:30.340
copyright law, you'll see it right on there. Okay. It tells

538
00:32:30.340 --> 00:32:33.860
you the cliff notes are protectable. Now let's go to the

539
00:32:33.860 --> 00:32:39.060
next level. If you break it down to like an outline, your own

540
00:32:39.060 --> 00:32:44.140
outline that breaks out the content of what's within the

541
00:32:44.140 --> 00:32:48.340
book, your own outline is protectable under copyright law.

542
00:32:48.460 --> 00:32:51.860
Now remember that there needs to be some level of originality.

543
00:32:52.660 --> 00:32:56.020
Okay, so that that originality that's that's within the

544
00:32:56.020 --> 00:33:00.420
outline, really is related to the original work, because

545
00:33:00.580 --> 00:33:04.580
there's nothing new and creative about that outline, unless you

546
00:33:04.620 --> 00:33:08.380
added some level of creativity to it. So if all you're doing is

547
00:33:08.380 --> 00:33:11.780
taking, I'm going to make this very simple. Let's say a book

548
00:33:11.780 --> 00:33:18.060
has 15 chapters. And what you do in your outline is you list the

549
00:33:18.060 --> 00:33:22.860
15 chapter headings, and the page number that is not

550
00:33:22.860 --> 00:33:25.820
protectable under copyright law. There's no element of

551
00:33:25.820 --> 00:33:29.180
creativity that's been placed into that. All you did was

552
00:33:29.180 --> 00:33:32.540
regurgitate exactly what the headings and the titles are of

553
00:33:32.540 --> 00:33:36.740
the book. So you did not create anything. So therefore, you

554
00:33:36.740 --> 00:33:39.980
should not get a copyright for your outline. There's no

555
00:33:40.020 --> 00:33:43.580
there's no creativity. Now one might argue, well, hold it. I

556
00:33:43.580 --> 00:33:46.820
added some stuff like I changed the language I added some

557
00:33:46.980 --> 00:33:50.500
Alright, so if you start adding things, what you've added may

558
00:33:50.500 --> 00:33:53.140
become copyrightable, but the titles are not because the

559
00:33:53.140 --> 00:33:56.420
titles were in the original book. So now you end up with a

560
00:33:56.420 --> 00:34:01.860
work that may not entirely be copyrightable. Only the

561
00:34:01.860 --> 00:34:04.940
creative portions of the copy of the work is actually

562
00:34:04.940 --> 00:34:09.900
copyrightable. So as an example, you may remember I shared with

563
00:34:09.900 --> 00:34:13.780
all of you, the Zarya of the Dawn comic book that was

564
00:34:13.780 --> 00:34:17.860
created by Christina Casanova. Right. And so she wrote the

565
00:34:17.860 --> 00:34:21.420
text of the book, but she used Midjourney to get the images.

566
00:34:21.739 --> 00:34:24.540
So the copyright office said, hold it, you didn't create the

567
00:34:24.540 --> 00:34:28.020
images. Midjourney did. So I'm not going to give you a

568
00:34:28.020 --> 00:34:30.980
copyright for the images. But I'm going to give you a

569
00:34:30.980 --> 00:34:34.820
copyright for the text because you created the text. So if you

570
00:34:34.820 --> 00:34:39.060
create an outline where you didn't create the titles, you

571
00:34:39.060 --> 00:34:42.219
don't get a copyright on all the titles, because they're not

572
00:34:42.219 --> 00:34:46.219
yours. It's not your creative work. And if you're creating an

573
00:34:46.219 --> 00:34:50.540
outline from somebody else's book, you may want to rethink

574
00:34:50.620 --> 00:34:55.820
what you're doing, because there's certain things that you

575
00:34:55.820 --> 00:34:59.300
could get in trouble for. Like I could take somebody's certain

576
00:34:59.300 --> 00:35:02.500
content of somebody's book and I could make a copy of it and I

577
00:35:00.000 --> 00:35:02.120
by the book, throw it into my outline

578
00:35:02.120 --> 00:35:04.160
and get sued for copyright infringement.

579
00:35:02.500 --> 00:35:06.260
could make a copy of it and I could make a copy of it and I

580
00:35:04.160 --> 00:35:06.040
The question is, where's that line?

581
00:35:06.040 --> 00:35:07.960
Where's that line of,

582
00:35:06.260 --> 00:35:09.420
could make a copy of it and I could make a copy of it and I

583
00:35:07.960 --> 00:35:12.960
okay, this is Cliff Notes of Macbeth, right?

584
00:35:14.040 --> 00:35:17.600
Do I need to go to the, you know, Shakespeare

585
00:35:17.600 --> 00:35:20.120
and like, it was Shakespeare, right?

586
00:35:20.120 --> 00:35:21.320
This was like college.

587
00:35:21.320 --> 00:35:22.600
Yes, you're good, you're good.

588
00:35:22.600 --> 00:35:23.800
All right, good.

589
00:35:23.800 --> 00:35:24.640
All right.

590
00:35:24.640 --> 00:35:26.720
Former English teacher here.

591
00:35:26.720 --> 00:35:28.120
Thank you, thank you.

592
00:35:28.120 --> 00:35:30.080
Love you guys and gals.

593
00:35:30.080 --> 00:35:32.760
So it's, you know, so do I have to go back

594
00:35:32.760 --> 00:35:35.280
as writing the Cliff Notes for Macbeth,

595
00:35:35.280 --> 00:35:36.960
do I have to go back to Shakespeare

596
00:35:36.960 --> 00:35:39.520
or the publisher associated with Shakespeare

597
00:35:39.520 --> 00:35:41.440
who can license the rights to the book

598
00:35:41.440 --> 00:35:43.720
and get their permission to do Cliff Notes?

599
00:35:43.720 --> 00:35:46.960
That I don't know the answer to,

600
00:35:46.960 --> 00:35:50.720
and I have a strong suspicion that you do need permission

601
00:35:50.720 --> 00:35:53.880
if you're taking large portions and chunks of their content

602
00:35:53.880 --> 00:35:56.560
and throwing it into your Cliff Notes

603
00:35:56.560 --> 00:35:58.120
and then giving your summaries.

604
00:35:58.120 --> 00:36:01.520
Like, I have a feeling that you do need legal rights,

605
00:36:01.520 --> 00:36:03.240
but I'm not 100% sure.

606
00:36:03.240 --> 00:36:04.360
I can double check on that.

607
00:36:04.360 --> 00:36:06.680
It's been a long time since I looked in the Cliff Notes.

608
00:36:06.680 --> 00:36:08.200
Yeah, yeah.

609
00:36:08.200 --> 00:36:10.160
So in a curriculum, as long as it's,

610
00:36:10.160 --> 00:36:13.560
the original is to be copyrightable.

611
00:36:13.560 --> 00:36:14.960
Totally copyrightable.

612
00:36:14.960 --> 00:36:16.760
A menu's copyrightable.

613
00:36:16.760 --> 00:36:17.880
Oh, wow.

614
00:36:17.880 --> 00:36:19.240
I mean, think about this, you know,

615
00:36:19.240 --> 00:36:22.080
remember when we did the Protect Your Idea Challenge

616
00:36:22.080 --> 00:36:25.120
a while ago at the end, I gave everybody that scenario.

617
00:36:25.120 --> 00:36:27.480
And one of the things that was in the scenario,

618
00:36:27.480 --> 00:36:29.840
it says that there's a menu.

619
00:36:29.840 --> 00:36:31.640
Like, if you create a menu,

620
00:36:31.640 --> 00:36:34.640
that menu may be copyrightable as well.

621
00:36:34.640 --> 00:36:37.920
You know, the Betty Crocker cookbook, that's copyrightable.

622
00:36:37.920 --> 00:36:41.840
Now, does that mean that she owns the ingredients

623
00:36:41.840 --> 00:36:46.720
or the recipe for, like, grandma's pancakes?

624
00:36:46.720 --> 00:36:48.200
No.

625
00:36:48.200 --> 00:36:50.120
If somebody else made grandma's pancakes,

626
00:36:50.120 --> 00:36:52.360
they can make it as much as they want.

627
00:36:52.360 --> 00:36:55.200
They wouldn't infringe upon her copyright

628
00:36:55.200 --> 00:36:58.760
because copyright doesn't protect functionality

629
00:36:58.760 --> 00:37:00.080
or things that are being done.

630
00:37:00.080 --> 00:37:04.080
It protects what's fixed, meaning the book,

631
00:37:04.080 --> 00:37:07.120
meaning the image, meaning the outline.

632
00:37:07.120 --> 00:37:10.720
That's what's protected, not the process.

633
00:37:10.720 --> 00:37:14.480
If you want to protect the process for the bonus,

634
00:37:14.480 --> 00:37:17.560
what do you use to protect the process?

635
00:37:17.560 --> 00:37:20.640
What's the only way that you can protect the process?

636
00:37:20.640 --> 00:37:22.320
Not trademark.

637
00:37:25.640 --> 00:37:27.880
Somebody, anybody know?

638
00:37:27.880 --> 00:37:30.720
No, Gray, you can't raise your hand.

639
00:37:30.720 --> 00:37:33.360
There's only one way that you can protect the process.

640
00:37:33.360 --> 00:37:34.720
Exactly, patents.

641
00:37:34.720 --> 00:37:35.560
Patents.

642
00:37:35.560 --> 00:37:39.760
Patents are the only ways that you can protect a process.

643
00:37:39.760 --> 00:37:43.040
There's no, you can't protect the process through copyright.

644
00:37:43.040 --> 00:37:45.320
You can't protect the process through a trademark.

645
00:37:45.320 --> 00:37:49.040
The only way you can protect a method, a system,

646
00:37:49.080 --> 00:37:52.400
a device would be actually through patent.

647
00:37:52.400 --> 00:37:53.360
Okay.

648
00:37:53.360 --> 00:37:54.200
Okay.

649
00:37:54.200 --> 00:37:56.760
I have one more question related to what I first asked.

650
00:37:56.760 --> 00:37:58.240
Yeah, go ahead.

651
00:37:58.240 --> 00:38:01.320
So in our curriculum, we used information

652
00:38:01.320 --> 00:38:06.000
about a popular thing called a grow model with coaching.

653
00:38:06.000 --> 00:38:08.640
Now I have the book that it originally came from.

654
00:38:08.640 --> 00:38:10.800
We credited, like in those days,

655
00:38:10.800 --> 00:38:12.560
all you need to do was reference it.

656
00:38:12.560 --> 00:38:15.560
Nobody paid a lesson to all of that.

657
00:38:15.560 --> 00:38:18.680
As an English teacher, I knew to give credit to it.

658
00:38:19.320 --> 00:38:20.160
But interesting,

659
00:38:20.160 --> 00:38:22.800
now that everybody pays attention to copyright,

660
00:38:22.800 --> 00:38:26.880
this book was copyrighted in 1992 in London

661
00:38:26.880 --> 00:38:29.360
and the author is no longer living.

662
00:38:30.800 --> 00:38:33.280
Can I use it, like just give it reference?

663
00:38:33.280 --> 00:38:37.960
Am I doing a violation if I put his definition

664
00:38:37.960 --> 00:38:39.360
in my curriculum?

665
00:38:40.400 --> 00:38:41.240
Well, all right.

666
00:38:41.240 --> 00:38:43.760
So I can't give you legal advice on this.

667
00:38:43.760 --> 00:38:44.600
Yes, I know.

668
00:38:44.600 --> 00:38:47.240
I just, you know, in case there is a violation.

669
00:38:47.240 --> 00:38:48.840
I'll tell you in general,

670
00:38:50.680 --> 00:38:51.920
hold on, copyright.

671
00:38:51.920 --> 00:38:54.280
I think it's 70 years after death.

672
00:38:54.280 --> 00:38:55.920
That's what I was wondering.

673
00:38:55.920 --> 00:38:57.320
Yeah, I think it's 70 years.

674
00:38:57.320 --> 00:38:58.680
It's either 70 or 75.

675
00:38:58.680 --> 00:38:59.600
Let me double check.

676
00:38:59.600 --> 00:39:00.440
Okay.

677
00:39:00.440 --> 00:39:01.280
So I'm right.

678
00:39:01.280 --> 00:39:03.240
After death.

679
00:39:03.240 --> 00:39:06.040
Expirate, expiration.

680
00:39:08.280 --> 00:39:09.160
Okay.

681
00:39:09.160 --> 00:39:10.560
I'm pretty sure it's 70 years.

682
00:39:10.560 --> 00:39:11.840
Let me just double check.

683
00:39:11.840 --> 00:39:14.640
Yeah, life of the author plus 70 years.

684
00:39:14.640 --> 00:39:15.480
Okay.

685
00:39:15.480 --> 00:39:19.800
And anything created after 1978, right?

686
00:39:19.800 --> 00:39:20.920
So.

687
00:39:20.920 --> 00:39:23.760
So if I want to talk about some kind of

688
00:39:23.760 --> 00:39:27.440
common language formula that is known among the,

689
00:39:27.440 --> 00:39:28.560
you know, it's very common.

690
00:39:28.560 --> 00:39:29.600
It's not like it's,

691
00:39:30.760 --> 00:39:34.160
if I want to teach people that common thing,

692
00:39:35.200 --> 00:39:37.360
but it wasn't my original idea.

693
00:39:39.720 --> 00:39:40.560
So how do you-

694
00:39:40.560 --> 00:39:41.400
Let's put it this way.

695
00:39:41.400 --> 00:39:43.240
Let's say, let's say somebody comes out

696
00:39:43.240 --> 00:39:47.920
with the three leg stool process of doing something, right?

697
00:39:47.920 --> 00:39:50.000
So it's called the three leg stool process.

698
00:39:50.000 --> 00:39:52.560
And so you want to create a book to talk about

699
00:39:53.840 --> 00:39:57.560
to expand upon somebody else's process.

700
00:39:57.560 --> 00:39:58.400
Yeah.

701
00:39:58.400 --> 00:40:00.120
So the way I would do that.

702
00:40:00.000 --> 00:40:02.520
in a book is I would say, you know,

703
00:40:02.520 --> 00:40:04.640
such-and-such created a process

704
00:40:04.640 --> 00:40:06.360
called the Three Stools Such-and-Such,

705
00:40:06.360 --> 00:40:08.520
which includes the following steps.

706
00:40:08.520 --> 00:40:09.360
Okay.

707
00:40:09.360 --> 00:40:12.120
I'd like to expand upon my thoughts

708
00:40:12.120 --> 00:40:14.320
with regard to that process.

709
00:40:14.320 --> 00:40:16.240
And then, and then I would go forth

710
00:40:16.240 --> 00:40:19.600
in describing how I, what I believe, right?

711
00:40:19.600 --> 00:40:20.440
Okay.

712
00:40:20.440 --> 00:40:22.260
What I'm not doing is taking large portions

713
00:40:22.260 --> 00:40:24.620
of their written work, describing their process

714
00:40:24.620 --> 00:40:26.960
and copying and pasting it in my book.

715
00:40:26.960 --> 00:40:27.800
Okay.

716
00:40:27.800 --> 00:40:29.140
I'm not doing that because that,

717
00:40:29.140 --> 00:40:30.740
that might be their only income stream.

718
00:40:30.740 --> 00:40:35.260
So they may come after me for copying, you know,

719
00:40:35.260 --> 00:40:36.500
their written work.

720
00:40:36.500 --> 00:40:39.780
Now, if there, if there is, again,

721
00:40:39.780 --> 00:40:42.860
remember copyright does not protect the process.

722
00:40:42.860 --> 00:40:43.700
Yeah.

723
00:40:43.700 --> 00:40:44.520
Right?

724
00:40:44.520 --> 00:40:46.580
So if I have another way of describing

725
00:40:46.580 --> 00:40:50.180
somebody's three-leg process in my own way of describing it,

726
00:40:50.180 --> 00:40:52.060
I can describe it all day and night.

727
00:40:53.500 --> 00:40:55.740
Like, they can't stop me.

728
00:40:55.740 --> 00:40:56.580
Okay.

729
00:40:56.580 --> 00:40:57.420
All right.

730
00:40:57.420 --> 00:40:59.780
So for example, I'm doing the Protector Idea Challenge.

731
00:40:59.780 --> 00:41:02.340
If somebody over here says, you know what?

732
00:41:02.340 --> 00:41:05.300
I'm going to talk about what Peter's talking about now.

733
00:41:05.300 --> 00:41:08.640
That'd be kind of rude because, you know,

734
00:41:08.640 --> 00:41:10.260
I trained them, right?

735
00:41:10.260 --> 00:41:13.100
And so it'd be kind of rude to do that.

736
00:41:13.100 --> 00:41:15.740
But at the same time, like, I can't go out there

737
00:41:15.740 --> 00:41:18.020
and stop somebody from talking about trademarks,

738
00:41:18.020 --> 00:41:19.060
copyrights, and patents.

739
00:41:19.060 --> 00:41:22.420
Like, I don't own that.

740
00:41:22.420 --> 00:41:24.920
Now, I have my own videos that have copyrights for them.

741
00:41:24.920 --> 00:41:26.940
I have my own materials that have copyrights for them.

742
00:41:26.940 --> 00:41:29.580
I have my own handouts that have copyrights for them.

743
00:41:29.580 --> 00:41:32.780
It'd be a really bad move for somebody to copy any of that

744
00:41:33.860 --> 00:41:36.900
because, you know, I don't need to hire a lawyer.

745
00:41:36.900 --> 00:41:39.980
And so it's just not a good move, right?

746
00:41:39.980 --> 00:41:41.860
Like, I've sent a cease and desist letter

747
00:41:41.860 --> 00:41:43.140
and people just back off.

748
00:41:43.140 --> 00:41:45.420
It's like, just for them to reply

749
00:41:45.420 --> 00:41:47.620
is going to cost them thousands of dollars.

750
00:41:47.620 --> 00:41:50.780
Like, for me, I just go hang out with my friends in court.

751
00:41:50.780 --> 00:41:52.300
So it's no big deal.

752
00:41:52.300 --> 00:41:55.380
So what I would say is like,

753
00:41:55.380 --> 00:42:00.060
if somebody has this three-legged stool process,

754
00:42:00.060 --> 00:42:02.180
I can describe it my own way and say,

755
00:42:02.180 --> 00:42:07.180
hey, Matt Stevens created the three-legged process.

756
00:42:07.280 --> 00:42:10.660
You can learn more about his process in such and such book,

757
00:42:10.660 --> 00:42:13.580
which was published on blah, blah, blah, blah, blah.

758
00:42:13.580 --> 00:42:16.020
In that book, he makes reference to,

759
00:42:16.020 --> 00:42:21.020
and I describe the way I want to, not using his language.

760
00:42:21.980 --> 00:42:26.380
In his book, he talks about blah, blah, blah.

761
00:42:26.380 --> 00:42:31.380
I believe, you know, the second leg of that process

762
00:42:31.500 --> 00:42:34.060
is problematic because of the following.

763
00:42:34.060 --> 00:42:36.820
And now I give a whole, and, you know,

764
00:42:36.820 --> 00:42:40.220
that's how, you know, opinions and written works

765
00:42:40.220 --> 00:42:42.100
of other people become famous

766
00:42:42.100 --> 00:42:45.060
because they provide their own personal analysis

767
00:42:45.060 --> 00:42:50.060
on, you know, on what's actually being done by someone else.

768
00:42:50.780 --> 00:42:53.140
So the same thing would occur to SMART goals,

769
00:42:53.140 --> 00:42:54.620
which is typical language.

770
00:42:54.620 --> 00:42:56.780
And what I understood, we researched that,

771
00:42:56.780 --> 00:42:59.580
and back, you know, how many years ago

772
00:42:59.580 --> 00:43:00.500
we did our coach training,

773
00:43:00.500 --> 00:43:03.860
but nobody took credit for this SMART goal thing

774
00:43:03.860 --> 00:43:05.380
that is so popular.

775
00:43:05.380 --> 00:43:07.540
And then we added an element to it.

776
00:43:07.540 --> 00:43:08.900
So I think we're safe there.

777
00:43:08.900 --> 00:43:09.860
It's just this other one.

778
00:43:09.860 --> 00:43:13.660
So I can use his words for this,

779
00:43:13.660 --> 00:43:16.220
for this process, this grow process,

780
00:43:16.220 --> 00:43:18.700
but my description of the process

781
00:43:18.700 --> 00:43:20.780
can be, needs to be different.

782
00:43:20.780 --> 00:43:23.260
I think that's what I'm hearing you say.

783
00:43:23.260 --> 00:43:25.180
Well, let's say he has a title for it,

784
00:43:25.180 --> 00:43:27.020
and the title is known.

785
00:43:27.020 --> 00:43:29.180
Yeah, well, it's, yeah.

786
00:43:29.180 --> 00:43:31.820
So it's, let's say, I'm trying to think

787
00:43:31.820 --> 00:43:34.940
of what's a good example of a,

788
00:43:34.940 --> 00:43:37.500
well, let's say like the passion translation of the Bible.

789
00:43:37.500 --> 00:43:39.100
Lots of people know that.

790
00:43:39.100 --> 00:43:39.940
Yeah.

791
00:43:39.940 --> 00:43:41.540
So I can come out and say, you know,

792
00:43:41.540 --> 00:43:43.220
such and such publisher created

793
00:43:43.220 --> 00:43:44.900
the passion translation of the Bible.

794
00:43:44.900 --> 00:43:46.980
Nobody can stop me from saying that.

795
00:43:46.980 --> 00:43:47.900
Yes.

796
00:43:47.900 --> 00:43:49.420
And then I can come out and say, you know,

797
00:43:49.420 --> 00:43:52.740
my opinion on the passion translation is blah, blah, blah.

798
00:43:53.980 --> 00:43:56.020
Nobody can stop me from doing that.

799
00:43:57.140 --> 00:43:59.580
Like there's no issues with that whatsoever.

800
00:43:59.580 --> 00:44:04.340
Now, if I instead take like page two,

801
00:44:04.340 --> 00:44:07.260
copy it and paste it into my document.

802
00:44:07.260 --> 00:44:10.700
Now, from what I know, from what I recall,

803
00:44:10.700 --> 00:44:13.940
you're allowed to copy like something like 25 pages

804
00:44:13.940 --> 00:44:16.140
or something like that from the passion translation.

805
00:44:16.140 --> 00:44:17.780
They give you a license to do certain things.

806
00:44:17.780 --> 00:44:21.140
So you wouldn't run into an issue, but in general,

807
00:44:21.140 --> 00:44:22.580
in general, you don't want to copy

808
00:44:22.580 --> 00:44:24.580
and paste somebody else's written work

809
00:44:24.580 --> 00:44:26.100
because you can run into copyright infringement.

810
00:44:26.100 --> 00:44:27.460
Okay.

811
00:44:27.460 --> 00:44:28.300
You know?

812
00:44:28.300 --> 00:44:29.140
All right, that's interesting.

813
00:44:29.140 --> 00:44:29.980
Thank you.

814
00:44:29.980 --> 00:44:34.020
And then just to be clear, this is not a cut dry issue

815
00:44:34.020 --> 00:44:37.020
because there's a balance,

816
00:44:37.020 --> 00:44:39.700
like somebody might want to come out and say,

817
00:44:39.700 --> 00:44:44.140
well, in paragraph three on page 78,

818
00:44:44.140 --> 00:44:47.060
it reads, open quote, blah, blah, blah, blah, blah.

819
00:44:47.060 --> 00:44:50.620
My interpretation of that is blah, blah, blah, blah, blah.

820
00:44:50.620 --> 00:44:52.940
To me, I don't see a problem with that,

821
00:44:52.940 --> 00:44:55.660
but the original publisher might come out and say,

822
00:44:55.660 --> 00:44:58.100
hey, you're copying my work.

823
00:44:58.100 --> 00:45:00.300
In which case it then becomes...

824
00:45:00.000 --> 00:45:02.580
Does that fall under fair use?

825
00:45:02.580 --> 00:45:07.060
Well, if I'm financially gaining from somebody else's written work,

826
00:45:07.060 --> 00:45:12.700
I might fall outside the purview of fair use because it's not just for educational purposes.

827
00:45:12.700 --> 00:45:16.580
I'm making $29 off of every purchase of my book.

828
00:45:16.580 --> 00:45:17.380
Yeah.

829
00:45:17.380 --> 00:45:21.480
Now, it becomes a balance of what can I do or can't I do.

830
00:45:21.480 --> 00:45:26.220
Yeah. What's interesting is I taught a lot,

831
00:45:26.220 --> 00:45:28.940
mostly senior English and you're really teaching people,

832
00:45:28.940 --> 00:45:32.300
so that when they get to college, they're not plagiarizing.

833
00:45:32.300 --> 00:45:34.580
What was that we taught,

834
00:45:34.580 --> 00:45:37.580
that you could do the quotes frequently and all that,

835
00:45:37.580 --> 00:45:39.420
just have to give a reference.

836
00:45:39.420 --> 00:45:44.100
But this whole copyright thing makes it even tighter piece on that.

837
00:45:44.100 --> 00:45:46.740
Yeah. Copyright is not the same as plagiarism.

838
00:45:46.740 --> 00:45:47.300
No.

839
00:45:47.300 --> 00:45:51.140
That's one thing that people mix up all the time.

840
00:45:51.140 --> 00:45:52.500
They say, well,

841
00:45:52.500 --> 00:45:55.260
I gave attribution to the other party.

842
00:45:55.260 --> 00:45:56.340
Well, that's wonderful.

843
00:45:56.340 --> 00:45:58.300
You let them know that you copied their stuff,

844
00:45:58.300 --> 00:46:02.380
so now all they have to do is provide your write-up as evidence in

845
00:46:02.380 --> 00:46:06.660
court proving that you committed copyright infringement because you even admitted it.

846
00:46:07.140 --> 00:46:10.820
The question just becomes how much of

847
00:46:10.820 --> 00:46:15.060
somebody else's written work can you use in your own written work?

848
00:46:15.060 --> 00:46:15.540
Yeah.

849
00:46:15.540 --> 00:46:18.620
I've seen lots of different things.

850
00:46:18.620 --> 00:46:21.780
In general, if somebody copies one line and uses that as

851
00:46:21.780 --> 00:46:25.340
the preface for their own analysis in their own book,

852
00:46:25.340 --> 00:46:27.100
I never see lawsuits on that.

853
00:46:27.100 --> 00:46:27.580
Yeah.

854
00:46:27.580 --> 00:46:29.980
I've never seen somebody like,

855
00:46:29.980 --> 00:46:32.340
here's a 400-page book.

856
00:46:32.340 --> 00:46:34.420
Page 27, it reads,

857
00:46:34.420 --> 00:46:36.780
open quotes, blah, blah, blah, blah, blah.

858
00:46:36.780 --> 00:46:38.420
These are my thoughts on that.

859
00:46:38.420 --> 00:46:42.300
I've never seen a lawsuit on the copyright law for that ever.

860
00:46:42.300 --> 00:46:48.060
Because it just wouldn't make sense.

861
00:46:48.060 --> 00:46:48.980
Yeah.

862
00:46:48.980 --> 00:46:51.500
But I don't want to go out there and tell people,

863
00:46:51.500 --> 00:46:53.300
grab two lines, grab three lines,

864
00:46:53.300 --> 00:46:57.460
grab one line because you never know if somebody files a lawsuit.

865
00:46:58.340 --> 00:47:01.660
Jennifer is saying that there's a difference with

866
00:47:01.660 --> 00:47:06.460
the educational environment a little bit and that's true as well.

867
00:47:06.460 --> 00:47:06.780
Yes.

868
00:47:06.780 --> 00:47:13.100
But it's a big shift even about this whole AI world and all of that.

869
00:47:13.100 --> 00:47:13.580
It's huge.

870
00:47:13.580 --> 00:47:15.780
Really much of the whole world up, everything.

871
00:47:15.780 --> 00:47:19.460
It's huge. The whole New York Times lawsuit is about this.

872
00:47:19.460 --> 00:47:19.940
Yeah.

873
00:47:19.940 --> 00:47:25.020
The New York Times sued OpenAI and Microsoft because their content got

874
00:47:25.020 --> 00:47:30.620
scraped. Hundreds of thousands of news articles were copied

875
00:47:30.620 --> 00:47:36.180
verbatim into OpenAI's database,

876
00:47:36.180 --> 00:47:38.420
which is utilized for ChatGPT.

877
00:47:38.420 --> 00:47:43.140
That means the rendered results that you get may be the copyrighted work of New York Times.

878
00:47:43.140 --> 00:47:43.780
Yeah.

879
00:47:43.780 --> 00:47:46.460
The New York Times is subscription-based business.

880
00:47:46.460 --> 00:47:49.300
That means they're losing subscribers.

881
00:47:49.300 --> 00:47:54.340
Well, I can't even imagine how a college or institution now can even

882
00:47:54.340 --> 00:47:58.780
handle plagiarism.

883
00:47:58.780 --> 00:48:01.900
You can go and have the paper written by somebody.

884
00:48:01.900 --> 00:48:03.940
I mean, that's way-

885
00:48:03.940 --> 00:48:07.380
Well, right now, and this is why you guys are going to appreciate that I'm giving

886
00:48:07.380 --> 00:48:12.540
you guys a loon honestly because I go into all this and a lot of depth in there.

887
00:48:12.540 --> 00:48:15.660
There are software programs that are being instituted by

888
00:48:15.660 --> 00:48:18.380
educational institutions all around the world that actually

889
00:48:18.380 --> 00:48:21.180
can detect whether AI is being used to create something.

890
00:48:21.180 --> 00:48:21.940
Oh, wow.

891
00:48:22.260 --> 00:48:25.140
The AI does not have much of a personality.

892
00:48:25.140 --> 00:48:30.260
That's one thing as of now, just to be clear, as of now, this is going to change.

893
00:48:30.260 --> 00:48:31.420
It's going to get better.

894
00:48:31.420 --> 00:48:32.340
It's going to get better.

895
00:48:32.340 --> 00:48:33.540
It's going to get better.

896
00:48:33.540 --> 00:48:37.740
Look, they've got dating apps in AI that can tell you what you want,

897
00:48:37.740 --> 00:48:45.980
so you will feel loved and intimately cared for by a computer program.

898
00:48:45.980 --> 00:48:46.780
Wow.

899
00:48:46.780 --> 00:48:51.540
I mean, and so if the technology has gotten so advanced,

900
00:48:51.540 --> 00:48:55.700
so as to communicate with you in the way that you want it to,

901
00:48:55.700 --> 00:49:00.220
to tell you what you want it to say, so that you will feel loved,

902
00:49:00.220 --> 00:49:05.140
quote-unquote, because your neurons are sparking while electrical signals are

903
00:49:05.140 --> 00:49:14.700
sparking, well, like, that means that results of chat CPT and other AI

904
00:49:14.700 --> 00:49:19.220
programs are going to start having more of a personality in the writing.

905
00:49:19.220 --> 00:49:21.900
As of right now, it's very cold.

906
00:49:21.900 --> 00:49:22.860
Yeah, interesting.

907
00:49:22.860 --> 00:49:24.940
Very cold.

908
00:49:24.940 --> 00:49:31.900
When you ask for a write-up on a specific topic, it's very fact-specific.

909
00:49:31.900 --> 00:49:37.900
And when you ask for, you can even tell it, look, if I don't get XYZ,

910
00:49:37.900 --> 00:49:41.100
I'm going to fire you, and you're going to lose your job.

911
00:49:41.100 --> 00:49:47.300
You can talk to it like an employee, and there's actually

912
00:49:47.300 --> 00:49:53.260
some line of truth to the fact that the more demanding you are on it,

913
00:49:53.260 --> 00:49:56.220
the better it actually executes, which is interesting,

914
00:49:56.220 --> 00:50:00.420
because that's the opposite of how you should communicate with humans.

915
00:50:00.000 --> 00:50:02.880
The whole other psychological aspect to AI

916
00:50:02.880 --> 00:50:06.440
that people aren't aware of, that's happening right now.

917
00:50:07.480 --> 00:50:09.880
And it's transforming the way people are communicating

918
00:50:09.880 --> 00:50:12.640
with human beings, because they're communicating

919
00:50:12.640 --> 00:50:15.600
with AI a certain way and getting better results.

920
00:50:15.600 --> 00:50:18.360
So now they're becoming more cold with human beings.

921
00:50:18.360 --> 00:50:21.160
There's a whole thing that I know about

922
00:50:21.160 --> 00:50:22.360
that's going on in the background

923
00:50:22.360 --> 00:50:23.640
that we talk about in Elon.

924
00:50:23.640 --> 00:50:27.180
So anyways, to get back on track,

925
00:50:27.180 --> 00:50:28.680
if I copy the line and I said,

926
00:50:28.680 --> 00:50:33.420
this is the basis of the entire analysis that I'm doing.

927
00:50:33.420 --> 00:50:35.380
Personally, I think if I mentioned to them,

928
00:50:35.380 --> 00:50:39.380
hey, look, this is in such and such book.

929
00:50:39.380 --> 00:50:42.540
He says, open quote, blah, blah, blah, close quote.

930
00:50:42.540 --> 00:50:44.420
These are my thoughts on this.

931
00:50:44.420 --> 00:50:46.280
There's my analysis on this.

932
00:50:46.280 --> 00:50:47.740
I don't think that's copyright infringement.

933
00:50:47.740 --> 00:50:48.580
Okay, good.

934
00:50:48.580 --> 00:50:49.420
Thank you.

935
00:50:49.420 --> 00:50:50.540
Let me go to Joanne.

936
00:50:50.540 --> 00:50:52.420
And then I want to go into this trademark search

937
00:50:52.420 --> 00:50:57.420
before we close today, because unless people don't want this,

938
00:50:57.420 --> 00:50:59.840
do you guys want me to go through a trademark search thing?

939
00:50:59.840 --> 00:51:01.480
Yes, yes, yes.

940
00:51:01.480 --> 00:51:02.320
Okay, cool.

941
00:51:02.320 --> 00:51:05.200
I just want to make sure, because it's just different.

942
00:51:05.200 --> 00:51:08.520
Joanne, hello.

943
00:51:08.520 --> 00:51:09.640
We got to unmute you.

944
00:51:14.680 --> 00:51:15.800
Thank you.

945
00:51:15.800 --> 00:51:16.880
Wonderful, wonderful.

946
00:51:16.880 --> 00:51:18.540
Okay, thank you.

947
00:51:19.400 --> 00:51:21.560
Okay, so I did what you suggested.

948
00:51:21.560 --> 00:51:26.560
I went to USPTO and I found something that's very similar,

949
00:51:27.020 --> 00:51:30.260
but I don't know if she's in Canada.

950
00:51:31.420 --> 00:51:34.900
The one that I was looking for was A Heavenly Created Life,

951
00:51:34.900 --> 00:51:38.540
and hers is The Created Life Academy.

952
00:51:38.540 --> 00:51:41.740
She's in Canada, and there's a trademark for that.

953
00:51:41.740 --> 00:51:43.140
Is that too close?

954
00:51:43.140 --> 00:51:44.240
She's-

955
00:51:44.240 --> 00:51:46.340
I can't give you legal advice on this stuff,

956
00:51:46.340 --> 00:51:48.260
but I can tell you in general how things,

957
00:51:48.260 --> 00:51:50.740
first of all, where somebody is located

958
00:51:50.740 --> 00:51:55.020
has no impact whatsoever on legal rights in the United States.

959
00:51:55.020 --> 00:51:59.560
Somebody in Australia can have legal rights

960
00:51:59.560 --> 00:52:01.760
to a trademark in the United States.

961
00:52:01.760 --> 00:52:02.600
Okay.

962
00:52:02.600 --> 00:52:05.280
Has no impact on whether or not it's enforceable.

963
00:52:05.280 --> 00:52:06.800
Okay, so that's the first part.

964
00:52:06.800 --> 00:52:07.960
Okay.

965
00:52:07.960 --> 00:52:12.960
Secondarily, you want to look at the trademark as a whole.

966
00:52:13.320 --> 00:52:16.120
Let's say there's four words in my trademark,

967
00:52:16.120 --> 00:52:18.960
and there's four words in somebody else's,

968
00:52:18.960 --> 00:52:22.120
and two of my words are in their four words.

969
00:52:23.120 --> 00:52:26.620
Then as I do an analysis as an attorney,

970
00:52:26.620 --> 00:52:27.820
I'm looking to see,

971
00:52:27.820 --> 00:52:32.140
like, let's say the trademark is Microsoft Excel.

972
00:52:32.140 --> 00:52:35.540
Let's say that the registered trademark is Microsoft Excel.

973
00:52:39.140 --> 00:52:40.500
Let's see.

974
00:52:40.500 --> 00:52:41.620
Here forever.

975
00:52:41.620 --> 00:52:42.740
Let's say that's the trademark.

976
00:52:42.740 --> 00:52:44.380
Microsoft Excel, here forever.

977
00:52:44.380 --> 00:52:45.980
That's the slogan.

978
00:52:45.980 --> 00:52:49.500
And I'm going after here forever,

979
00:52:49.500 --> 00:52:54.500
but it says here forever, Nevis IP, right?

980
00:52:54.520 --> 00:52:56.320
Is there a trademark infringement?

981
00:52:56.320 --> 00:52:58.440
Well, they don't own here forever,

982
00:52:58.440 --> 00:53:00.960
so they can't stop me from using here forever

983
00:53:00.960 --> 00:53:03.200
in my trademark, right?

984
00:53:03.200 --> 00:53:08.160
Now, if they own, let's say, here forever,

985
00:53:08.160 --> 00:53:12.080
and I want to go after here forever, Nevis IP,

986
00:53:12.080 --> 00:53:14.080
and it's in the same international class,

987
00:53:14.080 --> 00:53:16.200
that's a problem because I've got their trademark

988
00:53:16.200 --> 00:53:18.680
in my trademark, right?

989
00:53:18.860 --> 00:53:22.660
But if I'm using two of their four words in mine,

990
00:53:22.660 --> 00:53:24.200
I can't say this as a blanket rule

991
00:53:24.200 --> 00:53:27.480
because if the two words are like really,

992
00:53:29.420 --> 00:53:34.420
let's say that the line is the Microsoft Excel plan

993
00:53:35.100 --> 00:53:37.900
or the Microsoft Excel company.

994
00:53:37.900 --> 00:53:40.300
Let's say that's it, the Microsoft Excel company.

995
00:53:40.300 --> 00:53:43.300
The word the has no strength in the trademark.

996
00:53:43.300 --> 00:53:45.900
The word company has practically no strength.

997
00:53:45.900 --> 00:53:49.120
So if I go for a trademark on Microsoft Excel,

998
00:53:49.120 --> 00:53:50.800
it's going to get rejected.

999
00:53:50.800 --> 00:53:55.260
If I go for a Microsoft Excel legal group,

1000
00:53:55.260 --> 00:53:56.420
it's going to get rejected

1001
00:53:56.420 --> 00:53:59.000
because it's so similar to the other one.

1002
00:53:59.000 --> 00:54:01.520
Now, can they sue me for trademark infringement

1003
00:54:01.520 --> 00:54:05.040
if I go after Microsoft Excel legal group

1004
00:54:05.040 --> 00:54:08.920
and they own the Microsoft Excel company?

1005
00:54:08.920 --> 00:54:10.840
Possibly, because there might be a likelihood

1006
00:54:10.840 --> 00:54:12.600
of confusion in the industry

1007
00:54:12.600 --> 00:54:14.820
because the main component

1008
00:54:14.820 --> 00:54:19.820
of the Microsoft Excel company is Microsoft Excel

1009
00:54:20.460 --> 00:54:22.660
and that's within my trademark.

1010
00:54:22.660 --> 00:54:27.660
And so, remember the test is likelihood of confusion.

1011
00:54:28.140 --> 00:54:30.140
And so this is where you want to get a lawyer involved

1012
00:54:30.140 --> 00:54:32.540
to make sure you don't make a mistake.

1013
00:54:32.540 --> 00:54:34.740
The reason why we do trademark searches

1014
00:54:34.740 --> 00:54:38.620
is to get it from all this down to this.

1015
00:54:38.620 --> 00:54:41.380
Now we bring this to the lawyer.

1016
00:54:41.400 --> 00:54:43.400
And instead of bringing this to the lawyer

1017
00:54:43.400 --> 00:54:45.160
and getting a massive bill,

1018
00:54:45.160 --> 00:54:47.400
we'll bring only this to the lawyer.

1019
00:54:47.400 --> 00:54:48.760
And then the lawyer should be able to look at it

1020
00:54:48.760 --> 00:54:49.840
within a few minutes and go,

1021
00:54:49.840 --> 00:54:50.960
oh yeah, that's not an issue.

1022
00:54:50.960 --> 00:54:52.920
Or, oh yeah, that's a big issue.

1023
00:54:52.920 --> 00:54:54.920
So that's how we work this.

1024
00:54:54.920 --> 00:54:56.960
So if you've gotten to a point

1025
00:54:56.960 --> 00:54:58.560
where you were looking at all this

1026
00:54:58.560 --> 00:55:00.760
and you've got it all the way down to this.

1027
00:55:00.000 --> 00:55:02.600
and you need a legal opinion as to,

1028
00:55:02.600 --> 00:55:05.100
is this a trademark infringement issue or not?

1029
00:55:05.100 --> 00:55:07.240
Call a lawyer and just ask them at that point.

1030
00:55:07.240 --> 00:55:08.920
And then the other thing you want to look at is,

1031
00:55:08.920 --> 00:55:10.920
what are the international classes?

1032
00:55:10.920 --> 00:55:12.760
Well, this one's for computers.

1033
00:55:12.760 --> 00:55:14.240
This one's for a floor shop.

1034
00:55:14.240 --> 00:55:15.440
That's not even related.

1035
00:55:16.920 --> 00:55:20.280
The goods and services are very similar.

1036
00:55:20.280 --> 00:55:22.960
I don't see anything spiritual,

1037
00:55:22.960 --> 00:55:25.240
but I see a lot of similarities.

1038
00:55:25.240 --> 00:55:29.640
So there's two words that are the same.

1039
00:55:30.520 --> 00:55:31.880
And then A doesn't matter.

1040
00:55:31.880 --> 00:55:35.560
So it's Heavenly is the only one that's really different.

1041
00:55:35.560 --> 00:55:37.000
And she has Academy.

1042
00:55:38.000 --> 00:55:40.800
So I don't, it sounds to me like I need

1043
00:55:40.800 --> 00:55:44.380
to recreate a different name.

1044
00:55:45.280 --> 00:55:46.120
That's what it sounds like.

1045
00:55:46.120 --> 00:55:46.960
Well, either that or like I said,

1046
00:55:46.960 --> 00:55:49.040
just touch base with a lawyer for a minute or two,

1047
00:55:49.040 --> 00:55:50.840
just to get a legal opinion, you know,

1048
00:55:50.840 --> 00:55:53.760
give them the actual results and just say,

1049
00:55:53.760 --> 00:55:55.960
whoever you use, just say, hey, look,

1050
00:55:55.960 --> 00:55:57.920
this is what they have, this is what I have.

1051
00:55:57.920 --> 00:56:00.800
These are the goods or these are the services.

1052
00:56:00.800 --> 00:56:01.720
There's my concern.

1053
00:56:01.720 --> 00:56:03.160
And within a few minutes,

1054
00:56:03.160 --> 00:56:05.480
they should be able to give you an answer, so.

1055
00:56:05.480 --> 00:56:07.240
Well, wouldn't we be using you?

1056
00:56:07.240 --> 00:56:09.200
Well, that's up to you guys.

1057
00:56:09.200 --> 00:56:10.640
We're in the protection portal

1058
00:56:10.640 --> 00:56:13.560
and we have that value to do that?

1059
00:56:13.560 --> 00:56:16.120
No, the protection portal does not give legal advice.

1060
00:56:16.120 --> 00:56:17.720
No. The IP foundation?

1061
00:56:18.640 --> 00:56:20.040
Yes, in the, right.

1062
00:56:20.040 --> 00:56:21.960
For the IP audit, absolutely.

1063
00:56:21.960 --> 00:56:24.160
You can do that during the IP audit.

1064
00:56:24.160 --> 00:56:26.840
You can go, because that is legal advice, yeah.

1065
00:56:26.840 --> 00:56:29.680
Okay, should I wait until the IP,

1066
00:56:29.680 --> 00:56:31.760
because you said to kind of look for it

1067
00:56:31.760 --> 00:56:33.160
and kind of grab it quickly.

1068
00:56:33.160 --> 00:56:34.000
So I wasn't-

1069
00:56:34.000 --> 00:56:34.840
You haven't, all right,

1070
00:56:34.840 --> 00:56:37.520
so you haven't done the IP audit yet?

1071
00:56:37.520 --> 00:56:38.360
No.

1072
00:56:38.360 --> 00:56:40.800
Oh, okay, yeah, just bring it up during the audit.

1073
00:56:40.800 --> 00:56:41.640
That's all.

1074
00:56:41.640 --> 00:56:42.960
Bring it up, okay.

1075
00:56:42.960 --> 00:56:47.040
But is it by delaying it so long, would it-

1076
00:56:47.040 --> 00:56:48.320
Oh, I see what you're saying.

1077
00:56:48.320 --> 00:56:50.720
Ray, is she scheduled for the audit sometime soon?

1078
00:56:50.720 --> 00:56:51.560
No.

1079
00:56:51.560 --> 00:56:52.920
Not yet.

1080
00:56:52.920 --> 00:56:53.760
Okay.

1081
00:56:54.760 --> 00:56:57.720
Yeah, as long as we get the engagement agreement in place,

1082
00:56:57.720 --> 00:57:00.200
we can touch base on it real fast.

1083
00:57:00.200 --> 00:57:01.040
I just kind of like,

1084
00:57:01.040 --> 00:57:03.680
just want that little smidgen of idea.

1085
00:57:03.680 --> 00:57:04.960
Yeah, yeah, yeah.

1086
00:57:04.960 --> 00:57:05.800
Yeah.

1087
00:57:05.800 --> 00:57:09.000
Touch base with Ray and see if we can,

1088
00:57:09.000 --> 00:57:12.000
see if we can touch base quickly for like five minutes.

1089
00:57:12.000 --> 00:57:14.000
I'll know the answer pretty fast

1090
00:57:14.000 --> 00:57:15.120
once I see all the pieces,

1091
00:57:15.120 --> 00:57:17.280
but we'll figure it out.

1092
00:57:17.280 --> 00:57:18.120
We'll figure it out.

1093
00:57:18.120 --> 00:57:18.960
Okay, okay.

1094
00:57:18.960 --> 00:57:19.800
Thank you.

1095
00:57:19.800 --> 00:57:20.640
You're welcome.

1096
00:57:20.640 --> 00:57:21.840
All right, does anybody else have a question

1097
00:57:21.840 --> 00:57:24.800
before I jump into the trademark searching stuff?

1098
00:57:26.040 --> 00:57:27.360
No, no, no, no, no, no, no.

1099
00:57:27.360 --> 00:57:28.200
Okay, cool.

1100
00:57:28.200 --> 00:57:29.200
Let me jump in.

1101
00:57:29.200 --> 00:57:31.480
All right, let me share this.

1102
00:57:31.480 --> 00:57:35.400
And just to be clear, maybe I shouldn't.

1103
00:57:35.400 --> 00:57:37.240
Maybe I shouldn't preface this with,

1104
00:57:37.240 --> 00:57:38.760
I think this was the worst move

1105
00:57:38.760 --> 00:57:40.880
by the United States Patent and Trademark Office

1106
00:57:40.880 --> 00:57:43.760
ever since the day it was first created.

1107
00:57:43.760 --> 00:57:45.240
Maybe I shouldn't preface with that

1108
00:57:45.240 --> 00:57:47.120
because it's probably not a good way

1109
00:57:47.120 --> 00:57:49.440
to like throw my opinion on others.

1110
00:57:49.440 --> 00:57:50.480
So I won't say it.

1111
00:57:50.520 --> 00:57:52.320
So I won't say it this way.

1112
00:57:52.320 --> 00:57:55.720
This way you guys aren't like biased in one way or another.

1113
00:57:58.040 --> 00:57:59.280
Yay.

1114
00:57:59.280 --> 00:58:02.040
Okay, let me share the screen.

1115
00:58:04.880 --> 00:58:06.800
Share screen.

1116
00:58:07.760 --> 00:58:08.600
Oh.

1117
00:58:13.520 --> 00:58:15.560
Okay, so this is the United States

1118
00:58:15.560 --> 00:58:17.200
Patent and Trademark Office website.

1119
00:58:17.200 --> 00:58:20.040
Everybody should be familiar with this one.

1120
00:58:20.560 --> 00:58:22.720
If you're not, it's at uspto.gov.

1121
00:58:22.720 --> 00:58:26.840
You go to trademarks, you go to search, our database,

1122
00:58:26.840 --> 00:58:30.560
and then you click on this gigantic green button

1123
00:58:30.560 --> 00:58:34.680
that says, use our less than awesome site.

1124
00:58:34.680 --> 00:58:36.840
Okay, just click on that button.

1125
00:58:36.840 --> 00:58:38.160
So you do that.

1126
00:58:38.160 --> 00:58:39.480
That brings you to the next screen.

1127
00:58:39.480 --> 00:58:40.960
Okay.

1128
00:58:40.960 --> 00:58:43.960
Do you guys remember how it was before,

1129
00:58:43.960 --> 00:58:47.120
back in the day, right?

1130
00:58:47.120 --> 00:58:48.920
When you were playing in the playground

1131
00:58:48.920 --> 00:58:50.440
and the ice cream truck came by

1132
00:58:50.440 --> 00:58:52.320
and you actually had change in your pocket

1133
00:58:52.320 --> 00:58:53.360
and you didn't have to scream

1134
00:58:53.360 --> 00:58:54.800
for your parents to give you money.

1135
00:58:54.800 --> 00:58:55.800
Remember that?

1136
00:58:55.800 --> 00:58:57.120
Yeah.

1137
00:58:57.120 --> 00:58:59.480
It's not like that anymore.

1138
00:58:59.480 --> 00:59:02.680
Now you hit a truck and you realize you have no money

1139
00:59:02.680 --> 00:59:05.000
and you can't even catch the truck

1140
00:59:05.000 --> 00:59:06.960
because it's pretty far away at this point.

1141
00:59:06.960 --> 00:59:08.280
This is the feeling I'm getting

1142
00:59:08.280 --> 00:59:09.960
when I'm looking at this site.

1143
00:59:09.960 --> 00:59:12.480
All right, so these are your options now.

1144
00:59:12.480 --> 00:59:15.280
You don't have those 20 something options anymore.

1145
00:59:15.280 --> 00:59:17.080
This is what you have.

1146
00:59:17.080 --> 00:59:20.920
Wordmark, goods and services, owner, serial number,

1147
00:59:20.920 --> 00:59:23.600
registration number, mark description

1148
00:59:23.600 --> 00:59:25.920
and search by field tag.

1149
00:59:26.840 --> 00:59:28.880
Nobody's gonna use search by field tag.

1150
00:59:28.880 --> 00:59:29.960
I guarantee you.

1151
00:59:29.960 --> 00:59:31.800
So all you really have is mark description,

1152
00:59:31.800 --> 00:59:33.520
registration, serial number.

1153
00:59:33.520 --> 00:59:35.040
Most people don't know a serial number

1154
00:59:35.040 --> 00:59:36.440
or registration number.

1155
00:59:36.440 --> 00:59:38.720
Most people aren't gonna search by an owner.

1156
00:59:38.720 --> 00:59:40.920
So that means you really just have the mark itself,

1157
00:59:40.920 --> 00:59:43.880
the goods and services and the description.

1158
00:59:43.880 --> 00:59:45.480
That's really what you have.

1159
00:59:47.200 --> 00:59:49.400
From the 20 options that you had before.

1160
00:59:50.520 --> 00:59:51.800
Don't like that.

1161
00:59:51.800 --> 00:59:56.240
All right, so now let me show you how you use this site.

1162
00:59:57.600 --> 01:00:00.200
You type in the words, whatever your words are.

1163
01:00:00.000 --> 01:00:05.000
So let's go to Noah, I'm just gonna use Noah.

1164
01:00:06.560 --> 01:00:09.080
So I do a search for Noah.

1165
01:00:09.080 --> 01:00:12.800
Boom, I get everything under the sun.

1166
01:00:12.800 --> 01:00:14.800
So you don't wanna do that

1167
01:00:14.800 --> 01:00:19.520
because now I had to have 156,311 results.

1168
01:00:19.520 --> 01:00:22.440
So unless you really just like to hang out

1169
01:00:22.440 --> 01:00:24.640
on the USPTO website, I wouldn't do that.

1170
01:00:24.640 --> 01:00:27.720
What I would do is I would select wordmark.

1171
01:00:27.720 --> 01:00:31.000
Now you do Noah and you're down to 632 results.

1172
01:00:31.000 --> 01:00:32.840
You see the difference?

1173
01:00:32.840 --> 01:00:35.760
So I just made sure that I'm only selecting wordmark.

1174
01:00:35.760 --> 01:00:38.400
Okay, so now if I don't care about dead ones,

1175
01:00:38.400 --> 01:00:40.920
I just unconnect dead.

1176
01:00:40.920 --> 01:00:45.080
Now I'm only dealing with things that are alive, 194 results.

1177
01:00:46.520 --> 01:00:47.720
But as all the people

1178
01:00:47.720 --> 01:00:50.880
in the Protect Your Idea Challenge are aware,

1179
01:00:50.880 --> 01:00:53.440
things that are dead might be resurrected at some point.

1180
01:00:53.440 --> 01:00:57.160
So for that reason, you might want to make sure

1181
01:00:57.160 --> 01:00:59.280
you're aware of the things that are dead.

1182
01:01:00.200 --> 01:01:01.360
But the first thing I would do

1183
01:01:01.360 --> 01:01:04.640
is search for only the live things, okay?

1184
01:01:04.640 --> 01:01:08.040
I will explain to you again

1185
01:01:08.040 --> 01:01:09.840
why we care about the dead things,

1186
01:01:09.840 --> 01:01:12.040
but for now, we're just gonna search for.

1187
01:01:13.400 --> 01:01:15.400
Somebody's gonna watch this description and go,

1188
01:01:15.400 --> 01:01:16.800
what is he talking about?

1189
01:01:16.800 --> 01:01:17.840
Raising the dead?

1190
01:01:17.840 --> 01:01:19.000
What is going on?

1191
01:01:19.000 --> 01:01:20.520
Isn't this about IP?

1192
01:01:20.520 --> 01:01:24.120
It is, but the reason why looking at things

1193
01:01:24.120 --> 01:01:25.160
that are dead is important

1194
01:01:25.160 --> 01:01:26.920
is because somebody's registration

1195
01:01:26.920 --> 01:01:29.320
might have expired without them knowing,

1196
01:01:29.320 --> 01:01:31.240
but they're still using the trademark.

1197
01:01:32.680 --> 01:01:34.200
And if they're still using the trademark,

1198
01:01:34.200 --> 01:01:36.760
they still have legal rights under.

1199
01:01:36.760 --> 01:01:38.920
Somebody type it in the chat.

1200
01:01:40.240 --> 01:01:43.160
How do you still have legal rights

1201
01:01:43.160 --> 01:01:47.120
even though your federal registration has expired?

1202
01:01:47.120 --> 01:01:49.120
What is that body of law called?

1203
01:01:51.760 --> 01:01:54.600
Common law, come on, Flannery.

1204
01:01:54.600 --> 01:01:55.440
Choo-choo.

1205
01:01:57.360 --> 01:01:59.760
Come on, Flannery, so good.

1206
01:01:59.760 --> 01:02:00.800
That's exactly right.

1207
01:02:00.800 --> 01:02:02.120
Well done, Patty.

1208
01:02:02.120 --> 01:02:05.680
So under common law, they would still have legal rights,

1209
01:02:05.680 --> 01:02:08.720
but since we're starting out,

1210
01:02:08.720 --> 01:02:12.000
yeah, I'm gonna throw a applause over here

1211
01:02:12.000 --> 01:02:13.680
because those are good answers right there.

1212
01:02:13.680 --> 01:02:14.640
All right, awesome.

1213
01:02:14.640 --> 01:02:17.160
So we're just gonna look at the live ones for now.

1214
01:02:18.120 --> 01:02:20.960
Okay, so when we look at the live ones,

1215
01:02:20.960 --> 01:02:22.240
let me just show you what happens

1216
01:02:22.240 --> 01:02:23.400
when you click on one of these.

1217
01:02:23.400 --> 01:02:26.520
So did you guys see how the screen just changed?

1218
01:02:28.400 --> 01:02:31.120
No, I see a yes and I see a no.

1219
01:02:31.120 --> 01:02:34.400
So hopefully it's something in between two.

1220
01:02:34.400 --> 01:02:36.120
So do you see on the top here,

1221
01:02:36.120 --> 01:02:40.120
there's like a pink, do you see a pink box up there?

1222
01:02:40.120 --> 01:02:42.240
Okay, good, so the screen changed then.

1223
01:02:42.240 --> 01:02:45.760
All right, so this is that trademark now.

1224
01:02:45.760 --> 01:02:47.200
So now if I'm trying to get the information

1225
01:02:47.200 --> 01:02:49.360
on a trademark, this is where I see it.

1226
01:02:49.360 --> 01:02:50.280
When I click on it,

1227
01:02:50.280 --> 01:02:52.920
I'm getting all this detailed data.

1228
01:02:54.600 --> 01:02:56.040
This is the serial number.

1229
01:02:56.040 --> 01:02:58.520
There's a registration number.

1230
01:02:58.520 --> 01:03:00.640
This is the latest update on it.

1231
01:03:02.040 --> 01:03:03.320
Now, what does it cover?

1232
01:03:03.320 --> 01:03:05.840
Well, I have to click on goods and services

1233
01:03:05.840 --> 01:03:07.600
to see what it covers

1234
01:03:07.600 --> 01:03:10.120
and it's for chemical preparations, blah, blah, blah.

1235
01:03:10.120 --> 01:03:13.080
Okay, so I can get to the data.

1236
01:03:13.080 --> 01:03:14.840
It's just a little more data mining

1237
01:03:14.840 --> 01:03:16.920
I need to do to access it.

1238
01:03:16.920 --> 01:03:18.520
If I want the international class,

1239
01:03:18.520 --> 01:03:20.000
there it is right there.

1240
01:03:21.000 --> 01:03:24.400
So it's in class 35, it's for chemical preparations.

1241
01:03:25.320 --> 01:03:30.320
So it's also in class 42 for design and engineering

1242
01:03:30.600 --> 01:03:33.280
in the field of custom chemical synthesis.

1243
01:03:34.320 --> 01:03:36.360
Now, if I want to find out who's the owner,

1244
01:03:36.360 --> 01:03:38.200
I click on the owner.

1245
01:03:38.200 --> 01:03:41.080
Now I see NOAA Technologies Corporation.

1246
01:03:41.080 --> 01:03:42.840
All this stuff was on one page before.

1247
01:03:42.840 --> 01:03:46.160
Now it's, you got to click little pieces to find it.

1248
01:03:46.160 --> 01:03:49.560
So you can get access to some of this stuff,

1249
01:03:49.560 --> 01:03:52.040
but some of this stuff is going to be more difficult.

1250
01:03:52.040 --> 01:03:54.600
So now let me go back to the main screen.

1251
01:03:54.600 --> 01:03:56.280
Do you guys see on the screen right now

1252
01:03:56.280 --> 01:03:59.600
all the different trademarks that came up as results?

1253
01:04:00.640 --> 01:04:01.480
You do?

1254
01:04:01.480 --> 01:04:04.120
So you see like NOAA Technologies and NOAA Chemicals.

1255
01:04:04.120 --> 01:04:04.960
Okay, cool.

1256
01:04:04.960 --> 01:04:07.920
All right, there's another way to access the information.

1257
01:04:07.920 --> 01:04:11.480
Just click this little arrow over here

1258
01:04:11.480 --> 01:04:13.280
and now you get this screen.

1259
01:04:13.280 --> 01:04:14.200
Do you see that?

1260
01:04:16.800 --> 01:04:18.800
Did you see a little pop-up screen pop up?

1261
01:04:18.800 --> 01:04:19.680
Okay, great.

1262
01:04:19.680 --> 01:04:23.120
So that now gives you the classes and what's covered.

1263
01:04:23.120 --> 01:04:25.280
That's how you can see what's in the classes,

1264
01:04:25.280 --> 01:04:27.880
what classes and what's covering the classes, okay?

1265
01:04:29.160 --> 01:04:31.920
So you can do that, okay?

1266
01:04:31.920 --> 01:04:35.720
But what I don't like is that I've got 194 results.

1267
01:04:35.720 --> 01:04:37.400
That's a lot of results.

1268
01:04:37.400 --> 01:04:39.960
What if I just want to look at the things

1269
01:04:39.960 --> 01:04:44.120
that are in class 30 or let's say class 25 only?

1270
01:04:44.160 --> 01:04:48.240
Well, what you can do is click this button that says Expert.

1271
01:04:48.240 --> 01:04:50.520
When I click Expert, all of a sudden,

1272
01:04:50.520 --> 01:04:53.400
this little box pops up on the left-hand side.

1273
01:04:54.640 --> 01:04:59.520
Then I can click on class 25, boom.

1274
01:04:59.520 --> 01:05:00.360
But.

1275
01:05:00.000 --> 01:05:05.000
Loophole, if I keep this thing coordinated clicks,

1276
01:05:06.360 --> 01:05:10.160
then what happens is now other classes

1277
01:05:10.160 --> 01:05:13.360
that are related to class 25 will also come up.

1278
01:05:15.120 --> 01:05:18.080
So as an example, if you have a software program

1279
01:05:19.080 --> 01:05:22.280
on education, it's an international class nine,

1280
01:05:22.280 --> 01:05:27.040
but under coordinated, it might pop up as nine and 42

1281
01:05:27.080 --> 01:05:29.840
because, no, 41, nine and 41

1282
01:05:29.840 --> 01:05:31.760
because 41 has to do with education.

1283
01:05:32.640 --> 01:05:37.640
So it's assuming other classes that may be related for you

1284
01:05:39.520 --> 01:05:41.280
just to give you more results.

1285
01:05:41.280 --> 01:05:46.160
Now, that is the one thing I think is clever out of this

1286
01:05:46.160 --> 01:05:48.400
is that it's automatically telling you other groups

1287
01:05:48.400 --> 01:05:49.360
that may be related,

1288
01:05:49.360 --> 01:05:51.320
even though you don't know that they're related.

1289
01:05:51.320 --> 01:05:54.160
That's the one thing I do like about it.

1290
01:05:54.160 --> 01:05:55.000
What I don't like

1291
01:05:55.000 --> 01:05:58.840
is that you can't individually select certain features

1292
01:05:58.840 --> 01:06:00.480
and I'll explain it to you in a second.

1293
01:06:00.480 --> 01:06:01.360
So this is what I do.

1294
01:06:01.360 --> 01:06:03.920
I turn off this coordinated thing first

1295
01:06:03.920 --> 01:06:06.400
and I say, I just want class number 25.

1296
01:06:06.400 --> 01:06:10.240
Now I've got results for class 25 for Noah

1297
01:06:10.240 --> 01:06:11.760
and there's only 31 results.

1298
01:06:11.760 --> 01:06:16.680
Now I can go through them one by one and look at them, okay?

1299
01:06:16.680 --> 01:06:19.320
The other thing that's actually nice about the new change

1300
01:06:19.320 --> 01:06:21.920
is that the logo is actually shown to you

1301
01:06:21.920 --> 01:06:22.800
right on the screen.

1302
01:06:22.800 --> 01:06:26.400
You don't have to click that button that says images.

1303
01:06:26.400 --> 01:06:27.920
It's actually on the screen.

1304
01:06:29.880 --> 01:06:34.880
However, a number of the dropdown options are gone.

1305
01:06:36.000 --> 01:06:38.080
Like you used to be able to select

1306
01:06:38.080 --> 01:06:41.720
from like 20 something different categories.

1307
01:06:41.720 --> 01:06:43.880
Now there's like five.

1308
01:06:43.880 --> 01:06:46.440
Okay, so now you've got your name,

1309
01:06:46.440 --> 01:06:50.040
you can select your class by clicking on expert

1310
01:06:50.040 --> 01:06:52.280
and then you can also enter in your goods.

1311
01:06:52.760 --> 01:06:57.760
So let's say I want to look at costumes only.

1312
01:06:58.560 --> 01:07:00.080
I type in costumes.

1313
01:07:00.080 --> 01:07:05.080
Now it's Noah for goods that are costumes in class 25

1314
01:07:07.520 --> 01:07:10.080
and these are the three results, okay?

1315
01:07:11.640 --> 01:07:15.040
But a lot of, again, a lot of those other options

1316
01:07:15.040 --> 01:07:16.600
for choices are gone.

1317
01:07:17.600 --> 01:07:22.600
So now you're essentially building backwards, all right?

1318
01:07:23.680 --> 01:07:26.720
So again, to start it over,

1319
01:07:26.720 --> 01:07:29.320
I'll start the whole process one more time.

1320
01:07:29.320 --> 01:07:32.000
So go from trademark search.

1321
01:07:32.000 --> 01:07:35.040
I put in the word, I want Noah.

1322
01:07:35.040 --> 01:07:36.880
I select wordmark.

1323
01:07:38.240 --> 01:07:41.680
I say I want it for costumes.

1324
01:07:41.680 --> 01:07:45.640
I go to expert and then under expert,

1325
01:07:45.800 --> 01:07:48.080
oh, I think you have to actually look at the results first.

1326
01:07:48.080 --> 01:07:52.880
Yeah, then under expert, you can go class 25,

1327
01:07:52.880 --> 01:07:56.160
turn off coordinated and look at the results

1328
01:07:57.160 --> 01:07:58.520
and there are your results.

1329
01:07:59.560 --> 01:08:00.440
Makes sense?

1330
01:08:02.000 --> 01:08:05.440
Okay, now what if you're just looking for logos?

1331
01:08:05.440 --> 01:08:06.760
If you're looking for just logos,

1332
01:08:06.760 --> 01:08:08.720
go down to design description.

1333
01:08:10.480 --> 01:08:11.840
And for your description,

1334
01:08:11.840 --> 01:08:14.040
that's where you put in like your swoosh.

1335
01:08:15.640 --> 01:08:17.240
And then you do your search

1336
01:08:19.279 --> 01:08:22.920
and it says no results because this is still on class 25.

1337
01:08:22.920 --> 01:08:24.160
So if I turn that off

1338
01:08:25.319 --> 01:08:29.399
and I want everything that has swoosh,

1339
01:08:31.240 --> 01:08:32.240
nothing comes up.

1340
01:08:32.240 --> 01:08:34.200
This is where I think it's a problem

1341
01:08:34.200 --> 01:08:36.680
because I know that there's a design description

1342
01:08:36.680 --> 01:08:37.760
that has the word swoosh.

1343
01:08:37.760 --> 01:08:41.319
I know that as a fact because Nike has one,

1344
01:08:41.319 --> 01:08:43.120
but nothing's coming up here.

1345
01:08:43.120 --> 01:08:48.120
This is where I don't like this.

1346
01:08:49.160 --> 01:08:50.680
So instead of design description,

1347
01:08:50.680 --> 01:08:54.080
I go to mark description and look at all the things I get.

1348
01:08:55.920 --> 01:08:58.520
So if you're searching for logos,

1349
01:08:58.520 --> 01:09:01.520
go to the mark description field.

1350
01:09:04.319 --> 01:09:05.960
Select mark description.

1351
01:09:05.960 --> 01:09:08.760
Don't select design description.

1352
01:09:08.760 --> 01:09:10.080
It's actually counterintuitive.

1353
01:09:10.080 --> 01:09:12.040
You would think design description,

1354
01:09:12.040 --> 01:09:13.920
I can put in how I describe it.

1355
01:09:13.920 --> 01:09:15.120
That's not how you do it.

1356
01:09:15.120 --> 01:09:16.520
You go to mark description.

1357
01:09:18.160 --> 01:09:21.840
So now I select mark description and then I type in swoosh.

1358
01:09:21.840 --> 01:09:25.200
And here we are, all the trademarks with the swoosh.

1359
01:09:25.200 --> 01:09:26.880
Now I get rid of the dead ones

1360
01:09:28.040 --> 01:09:31.319
because I can raise them back later if I want.

1361
01:09:31.319 --> 01:09:32.960
And then I want to go,

1362
01:09:32.960 --> 01:09:34.319
let's say I want to look at footwear.

1363
01:09:34.319 --> 01:09:36.120
I think footwear is 25, right?

1364
01:09:36.120 --> 01:09:38.399
Clothing, footwear, pretty sure.

1365
01:09:39.399 --> 01:09:44.399
So now, is it, let me double check.

1366
01:09:45.840 --> 01:09:50.840
Trademark, international class for footwear.

1367
01:10:00.000 --> 01:10:03.400
Footwear, yep, 25, I was right.

1368
01:10:03.400 --> 01:10:05.600
Good guess, good guess, Peter.

1369
01:10:05.600 --> 01:10:06.760
All right, so there you go.

1370
01:10:06.760 --> 01:10:11.760
So now, but here's the problem that I have with this.

1371
01:10:12.920 --> 01:10:16.460
Right now I have, as a marked description, swoosh.

1372
01:10:18.320 --> 01:10:20.360
And I've said class 25.

1373
01:10:20.360 --> 01:10:22.140
What if I want to say footwear?

1374
01:10:23.320 --> 01:10:24.820
There's no place to put it.

1375
01:10:25.820 --> 01:10:30.820
Like, I can't put in description of goods, footwear.

1376
01:10:33.580 --> 01:10:34.900
At least from what I've seen.

1377
01:10:34.900 --> 01:10:37.940
I don't know, I've been playing around with this.

1378
01:10:37.940 --> 01:10:39.740
You know, maybe there is a way

1379
01:10:39.740 --> 01:10:41.260
and I just haven't seen it yet.

1380
01:10:42.620 --> 01:10:45.900
But I don't see where you can go in here

1381
01:10:45.900 --> 01:10:50.900
and now refine further and type in, you know,

1382
01:10:52.740 --> 01:10:53.580
type in the goods.

1383
01:10:53.580 --> 01:10:55.300
What if I go over to goods?

1384
01:10:56.460 --> 01:11:01.220
It does say here now, refine search by goods or services.

1385
01:11:01.220 --> 01:11:05.220
So if I type in footwear,

1386
01:11:05.220 --> 01:11:06.700
this is my first time ever doing this.

1387
01:11:06.700 --> 01:11:10.280
Let's see if it decreases the 63 results.

1388
01:11:13.740 --> 01:11:17.420
Nope, it goes into a brand new search.

1389
01:11:17.420 --> 01:11:21.260
So I'm not sure how to resolve that issue yet.

1390
01:11:21.260 --> 01:11:23.740
The second I figure it out, I'll let all of you know,

1391
01:11:23.740 --> 01:11:26.320
but I'm not sure how to resolve that yet.

1392
01:11:28.460 --> 01:11:32.240
All I know is you can go into mark description,

1393
01:11:32.240 --> 01:11:35.100
type in swoosh, I got 63 results.

1394
01:11:35.100 --> 01:11:38.860
That's 25, which is associated with footwear.

1395
01:11:38.860 --> 01:11:43.340
But if I want to go and do a search for footwear

1396
01:11:44.300 --> 01:11:48.420
with the swoosh, I don't know how to do it.

1397
01:11:49.420 --> 01:11:53.480
So that means you're going to be looking at more results.

1398
01:11:54.860 --> 01:11:57.700
What I might actually do is call up the USPTO help desk

1399
01:11:57.700 --> 01:12:00.140
and ask for you guys and see if I could figure it out.

1400
01:12:00.140 --> 01:12:01.860
And if they have a solution,

1401
01:12:01.860 --> 01:12:04.060
then I'll let you guys know, okay?

1402
01:12:06.740 --> 01:12:08.300
So you guys don't have to worry about it.

1403
01:12:08.300 --> 01:12:10.300
I'll actually give them a call

1404
01:12:10.300 --> 01:12:12.020
and see if they can walk me through.

1405
01:12:12.020 --> 01:12:16.400
They have an actual USPTO website hotline.

1406
01:12:17.400 --> 01:12:20.720
Matter of fact, I think it's actually on the site.

1407
01:12:20.720 --> 01:12:22.840
Let me see, contact us.

1408
01:12:32.280 --> 01:12:33.440
I have it on my cell phone,

1409
01:12:33.440 --> 01:12:35.560
so I don't know where they put it on here.

1410
01:12:35.560 --> 01:12:36.400
Oh, there you go.

1411
01:12:37.740 --> 01:12:40.760
There it is, the USPTO contact center.

1412
01:12:40.760 --> 01:12:43.600
If you want to hear something that's a voice test,

1413
01:12:43.600 --> 01:12:45.240
really going to put you to sleep.

1414
01:12:47.240 --> 01:12:52.240
One, five, seven, one, two, seven, two, 1,000.

1415
01:13:06.960 --> 01:13:08.760
Thank you for calling the United States

1416
01:13:08.760 --> 01:13:10.440
Patent and Trademark Office.

1417
01:13:10.440 --> 01:13:13.600
Please listen carefully as our menu options have changed.

1418
01:13:13.600 --> 01:13:16.000
To be clear, the US-

1419
01:13:16.600 --> 01:13:18.560
It's very boring, so hold on one second.

1420
01:13:21.880 --> 01:13:23.400
You noticed that my lights just went off?

1421
01:13:23.400 --> 01:13:25.080
Did you guys notice that?

1422
01:13:25.080 --> 01:13:26.320
Yeah, hold on one second.

1423
01:13:46.000 --> 01:13:46.840
Okay.

1424
01:14:05.200 --> 01:14:06.320
There we go, okay.

1425
01:14:06.320 --> 01:14:08.280
I'm still in the office and everybody left,

1426
01:14:08.280 --> 01:14:10.360
so they turned off the lights.

1427
01:14:11.360 --> 01:14:13.400
Easily happens to me, so.

1428
01:14:13.440 --> 01:14:17.600
So basically, that's how the USPTO website works.

1429
01:14:20.080 --> 01:14:23.160
It's not, I don't think it's as useful as it used to be,

1430
01:14:24.360 --> 01:14:29.160
but it's free, so feel free to use it.

1431
01:14:29.160 --> 01:14:32.360
But I just, there's certain features that are missing now,

1432
01:14:32.360 --> 01:14:34.520
and certainly not other ones that are new,

1433
01:14:34.520 --> 01:14:37.480
that are helpful, but you can always feel free

1434
01:14:37.480 --> 01:14:41.360
to call the USPTO help desk and hear that voice.

1435
01:14:41.400 --> 01:14:44.160
And if you can stay awake during the wait time,

1436
01:14:44.160 --> 01:14:46.040
then it'd be great.

1437
01:14:46.040 --> 01:14:47.120
And you can talk to somebody,

1438
01:14:47.120 --> 01:14:48.400
and what you're gonna do is talk,

1439
01:14:48.400 --> 01:14:49.240
tell them that you wanna speak

1440
01:14:49.240 --> 01:14:51.200
to Electronic Business Center.

1441
01:14:51.200 --> 01:14:55.640
They'll walk you through how to use the USPTO website

1442
01:14:55.640 --> 01:14:56.480
for a specific thing.

1443
01:14:56.480 --> 01:14:57.720
But I'm gonna call them for you,

1444
01:14:57.720 --> 01:15:00.720
and then what I'll do is I'll do an update for all of you.

1445
01:15:00.000 --> 01:15:04.240
and put it into the Protection Portal group for Facebook,

1446
01:15:04.240 --> 01:15:06.800
so you'll know if there's some other ways

1447
01:15:06.800 --> 01:15:09.680
to get additional information on a search, okay?

1448
01:15:11.360 --> 01:15:12.200
Awesome.

1449
01:15:13.400 --> 01:15:15.440
Anybody have any other questions?

1450
01:15:19.520 --> 01:15:20.720
Joanne has a question.

1451
01:15:24.160 --> 01:15:25.960
I'm trying to find that hand.

1452
01:15:26.960 --> 01:15:28.000
Go right ahead.

1453
01:15:28.000 --> 01:15:31.840
Okay, on the USPTO, and when you go into,

1454
01:15:33.600 --> 01:15:34.440
what was it?

1455
01:15:35.760 --> 01:15:37.800
There's some type of beginning

1456
01:15:37.800 --> 01:15:39.680
where they're doing the trademark

1457
01:15:39.680 --> 01:15:41.640
and there's the process of the application

1458
01:15:41.640 --> 01:15:42.800
and things like that.

1459
01:15:43.760 --> 01:15:45.560
There's an area that says,

1460
01:15:47.840 --> 01:15:49.240
I wrote it down,

1461
01:15:52.120 --> 01:15:55.200
that there's a lie or something, LIE,

1462
01:15:55.200 --> 01:15:59.600
and I didn't know what that was.

1463
01:16:02.920 --> 01:16:03.760
Where are you?

1464
01:16:03.760 --> 01:16:06.560
Are you trying to file an application on your own?

1465
01:16:06.560 --> 01:16:10.320
Oh, no, no, I was looking at this other person's

1466
01:16:10.320 --> 01:16:14.520
and there's, in that area that you were just looking at

1467
01:16:14.520 --> 01:16:16.160
where you go to the goods and services

1468
01:16:16.160 --> 01:16:17.840
and you go through all of that

1469
01:16:17.840 --> 01:16:20.320
on the lower left at the bottom,

1470
01:16:20.320 --> 01:16:22.360
and there's an area where it describes

1471
01:16:22.360 --> 01:16:25.120
more of their process of their application

1472
01:16:25.920 --> 01:16:26.760
and all the different steps

1473
01:16:26.760 --> 01:16:28.600
before they actually got the trademark.

1474
01:16:28.600 --> 01:16:31.240
There's an area that says something about a lie

1475
01:16:31.240 --> 01:16:32.720
and it's like, what does that mean?

1476
01:16:32.720 --> 01:16:33.560
I don't know.

1477
01:16:34.400 --> 01:16:35.720
Why don't I go in for you right now

1478
01:16:35.720 --> 01:16:37.240
and we'll figure it out together.

1479
01:16:37.240 --> 01:16:38.520
Okay.

1480
01:16:38.520 --> 01:16:39.600
Let me do this.

1481
01:16:45.440 --> 01:16:47.440
Okay, so I'm just gonna share my screen

1482
01:16:47.440 --> 01:16:49.720
and you show me what you're looking at, okay?

1483
01:16:49.720 --> 01:16:50.560
Okay.

1484
01:16:51.560 --> 01:16:55.560
So here's, I just looked up the name Noah, okay?

1485
01:16:55.560 --> 01:16:58.640
So I'll get rid of the dead Noahs.

1486
01:16:58.640 --> 01:17:00.320
So I only have live Noahs.

1487
01:17:00.320 --> 01:17:03.640
All right, so are you saying when I click on this,

1488
01:17:03.640 --> 01:17:04.480
you're talking about-

1489
01:17:04.480 --> 01:17:07.000
Oh, no, it wasn't under Noah.

1490
01:17:07.000 --> 01:17:09.160
It was under the one that I was looking at

1491
01:17:10.080 --> 01:17:13.200
that was close to the business name that I was looking,

1492
01:17:13.200 --> 01:17:14.040
the trademark I was looking at.

1493
01:17:14.040 --> 01:17:16.320
Oh, yeah, I can't, well, whatever the trademark is,

1494
01:17:16.320 --> 01:17:17.960
it's always gonna show the same thing.

1495
01:17:17.960 --> 01:17:22.160
So are you talking about on this screen here

1496
01:17:22.160 --> 01:17:23.000
or are you talking about-

1497
01:17:23.000 --> 01:17:26.000
Yeah, further on down.

1498
01:17:26.000 --> 01:17:26.840
Okay.

1499
01:17:27.840 --> 01:17:30.920
In the area where it says prosecution history.

1500
01:17:32.360 --> 01:17:33.200
Right here.

1501
01:17:33.200 --> 01:17:34.320
Yes.

1502
01:17:34.320 --> 01:17:35.800
And then when you click on it,

1503
01:17:35.800 --> 01:17:37.960
it describes all the different levels

1504
01:17:37.960 --> 01:17:40.440
of the new application process.

1505
01:17:40.440 --> 01:17:41.280
Yeah.

1506
01:17:41.280 --> 01:17:43.080
This one where it says assigned to lie,

1507
01:17:44.280 --> 01:17:47.000
January 20, 2022, what does that mean?

1508
01:17:47.040 --> 01:17:49.480
And then there's T-E-A-S.

1509
01:17:49.480 --> 01:17:50.920
I don't know what that is.

1510
01:17:53.760 --> 01:17:54.800
Oh, I see.

1511
01:17:54.800 --> 01:17:58.200
Okay, so TEAS, you're talking about T-E-A-S?

1512
01:17:58.200 --> 01:18:00.280
T-E-A-S is TEAS.

1513
01:18:00.280 --> 01:18:03.800
So that's the, let's see if I can look up

1514
01:18:03.800 --> 01:18:06.760
the acronym meaning, but basically it's,

1515
01:18:06.760 --> 01:18:08.640
there's a thing called a TEAS application,

1516
01:18:08.640 --> 01:18:10.360
which is, it's a group.

1517
01:18:10.360 --> 01:18:13.960
So let me give you the actual words.

1518
01:18:13.960 --> 01:18:15.200
And there's a trademark.

1519
01:18:16.200 --> 01:18:17.040
Hold on.

1520
01:18:17.040 --> 01:18:20.200
Is it Trademark Electronic Application System?

1521
01:18:20.200 --> 01:18:21.160
Yes, that's it.

1522
01:18:21.160 --> 01:18:22.240
Yeah, it's the group.

1523
01:18:22.240 --> 01:18:24.240
So when you file an application

1524
01:18:24.240 --> 01:18:26.520
and you're using their electronic system,

1525
01:18:26.520 --> 01:18:29.520
it gets categorized as an electronic case.

1526
01:18:29.520 --> 01:18:32.800
And so it gets sent to the TEAS group, right?

1527
01:18:32.800 --> 01:18:35.200
Versus if you, you could actually go to USPTO

1528
01:18:35.200 --> 01:18:37.160
and submit something in paper.

1529
01:18:37.160 --> 01:18:39.680
There are people that do not like anything electronic

1530
01:18:39.680 --> 01:18:41.040
and do everything in paper.

1531
01:18:42.480 --> 01:18:44.440
That's, there's very few.

1532
01:18:44.480 --> 01:18:46.920
I mean, I think many of them still wear aluminum hats

1533
01:18:46.920 --> 01:18:50.040
or aluminum foil hats, but you know, it's just different.

1534
01:18:51.080 --> 01:18:56.080
So, but then L-I-E, hold on, L-I-E.

1535
01:18:56.800 --> 01:18:57.640
Yeah.

1536
01:18:59.360 --> 01:19:01.360
I know it doesn't stand for lie.

1537
01:19:01.360 --> 01:19:05.520
Let's see, definition at the USPTO.

1538
01:19:08.360 --> 01:19:10.040
USPTO.

1539
01:19:11.040 --> 01:19:15.640
So that's Legal Instruments Examiner.

1540
01:19:15.640 --> 01:19:17.240
That's what it stands for.

1541
01:19:17.240 --> 01:19:21.520
So what happens is after you file your application,

1542
01:19:21.520 --> 01:19:25.240
there is a, there's an examination that happens

1543
01:19:25.240 --> 01:19:27.040
with your actual application, right?

1544
01:19:27.040 --> 01:19:30.400
So let me see if I can show you here.

1545
01:19:32.480 --> 01:19:36.760
So there's a party that's called the licensing

1546
01:19:36.760 --> 01:19:39.720
or the legal, what did I say it was called?

1547
01:19:40.520 --> 01:19:42.400
The Legal Instrument Examiner.

1548
01:19:42.400 --> 01:19:44.200
Yeah, Legal Instrument Examiner.

1549
01:19:44.200 --> 01:19:45.760
And they review it one more time

1550
01:19:45.760 --> 01:19:47.720
before it actually gets published.

1551
01:19:47.720 --> 01:19:48.560
Okay.

1552
01:19:48.560 --> 01:19:50.640
Your application, again, before it actually gets published.

1553
01:19:50.640 --> 01:19:53.640
And at that point, what are you guys typing in the chat?

1554
01:19:53.640 --> 01:19:55.040
I see everybody cracking up.

1555
01:19:56.040 --> 01:19:57.880
It's my fault.

1556
01:19:57.880 --> 01:20:00.280
I said, I want to show up to our next protection.

1557
01:20:00.000 --> 01:20:05.920
portal meeting in an aluminum hat. I'm going to carve the letters IP with my antennas.

1558
01:20:06.560 --> 01:20:10.160
Hey, we've got the 100x conference. Maybe I'll wear an aluminum hat for that.

1559
01:20:11.440 --> 01:20:13.440
I just wear that the entire time.

1560
01:20:13.920 --> 01:20:14.640
Get footage.

1561
01:20:15.360 --> 01:20:18.000
Nobody will know except the people that are in the group. They're like,

1562
01:20:19.200 --> 01:20:27.600
everybody in the group will know. So, yes, I'm going to GrowthCon also. Yeah.

1563
01:20:28.400 --> 01:20:29.360
Are you going, Jennifer?

1564
01:20:30.720 --> 01:20:34.880
Oh, that's awesome. Yeah, we've got to touch base. That's going to be awesome.

1565
01:20:34.880 --> 01:20:37.120
I want pictures of you guys there.

1566
01:20:37.120 --> 01:20:43.520
Oh, that conference is so much fun. The one we did last year was a blast.

1567
01:20:44.160 --> 01:20:51.280
And that's where Brady was there. Tom Brady showed up. He was in spitting distance. He was that close

1568
01:20:51.840 --> 01:20:57.040
to where I was seated. But the thing I like about it is that they're getting these people

1569
01:20:57.040 --> 01:21:07.040
who have really good business sense, really good business sense. And they're speaking about things

1570
01:21:07.040 --> 01:21:12.880
from very different perspectives. You get the athlete's perspective. You get the newscaster's

1571
01:21:12.880 --> 01:21:17.680
perspective, the Hollywood person, the normal person who became a billionaire. It's so many

1572
01:21:17.680 --> 01:21:23.920
different opinions, but they all work really well together. If you go there and don't worry

1573
01:21:23.920 --> 01:21:32.640
about the bling, just go to try to foster the knowledge. Oh, my gosh. You would have to spend

1574
01:21:32.640 --> 01:21:39.200
$20,000 to get a one-on-one with one of these people, plus $50,000, $100,000, and they're all

1575
01:21:39.200 --> 01:21:45.440
in one room. Wow. Yeah. I've been feeling kind of grumpy because the sales guy talked me into it,

1576
01:21:45.440 --> 01:21:50.080
and I've got a VIP ticket. So I'm just like, grumble, grumble, fine, I'll go.

1577
01:21:50.880 --> 01:21:57.200
No, you'll like it because I got a platinum ticket. So I didn't want to do the front row

1578
01:21:57.200 --> 01:22:03.360
because I think that's a waste of money, honestly. I don't see the benefit to being

1579
01:22:03.360 --> 01:22:10.160
in the front row. I really don't. But the platinum ticket actually gives you the private party

1580
01:22:10.160 --> 01:22:15.360
and where you're hanging out with Grant and the other crew to kind of get some inside information,

1581
01:22:15.360 --> 01:22:23.360
which is good. I don't agree with a lot that their group does, but man, they're smart.

1582
01:22:24.960 --> 01:22:29.520
You can be around people that you don't agree with, and if you let go of your personal opinions,

1583
01:22:29.520 --> 01:22:34.640
you can learn a lot very fast. Yeah. There was something that happened in a mentor call

1584
01:22:34.640 --> 01:22:43.520
recently where I was like, oh, I don't like that at all. Yeah. Yes. Yeah. They're very salesy.

1585
01:22:43.520 --> 01:22:46.720
I'm not into... I should probably turn this off for a moment. Hold on.

1586
01:22:47.600 --> 01:22:52.000
I shouldn't be giving my opinion on stuff like this during the...

1587
01:22:54.320 --> 01:22:59.680
Okay. With that commercial break over, let me jump back into your... Let me just close here.

1588
01:22:59.680 --> 01:23:09.200
So again, there's changes to the USPTO website. It is something to be aware of.

1589
01:23:10.000 --> 01:23:16.400
I don't like that you can search under the Mark's description, but you can't fine tune

1590
01:23:16.400 --> 01:23:21.200
the Mark's description by the goods and services. That I don't like because it makes it harder to

1591
01:23:21.200 --> 01:23:28.320
look at results. But again, it's a free resource. You're not paying for it. You get to play with it

1592
01:23:28.320 --> 01:23:34.480
and do whatever you want. And what I'll do is I'll call the USPTO website line and see if there's a

1593
01:23:34.480 --> 01:23:40.720
way to get what I'd like to get, which is search under the description of the Mark,

1594
01:23:41.760 --> 01:23:46.160
and then fine tune with the goods and services. If I can do that, I'll let you guys know.

1595
01:23:46.160 --> 01:23:52.800
And I'll go live in the private group, our private group. Yeah. And I think that's about it.

1596
01:23:52.800 --> 01:24:00.640
That's it. So all of you will get the information on ALUN. And again, the 28th, February 28th is

1597
01:24:00.640 --> 01:24:06.080
when the law for AI masterclasses. What I would do is just to help out other people. Oh, you're so

1598
01:24:06.080 --> 01:24:12.960
welcome, Bonnie. To help out other people that you know, there's a lot of people using AI that

1599
01:24:12.960 --> 01:24:18.480
aren't aware of what you are aware of. I would just like post something in your Facebook group

1600
01:24:18.480 --> 01:24:24.480
or something on your page. Just let them know. Because a lot of people are going to be woken up,

1601
01:24:24.480 --> 01:24:30.320
unfortunately, with a very rude awakening. When they find out like, you know, they're on the

1602
01:24:30.320 --> 01:24:34.560
marketing team for a company. They started a marketing campaign using something they got from

1603
01:24:34.560 --> 01:24:38.560
Mid Journey, which is committing copyright infringement. And now their company that they're

1604
01:24:38.560 --> 01:24:42.880
doing a marketing campaign for has now received a cease and desist letter, and they're responsible

1605
01:24:42.880 --> 01:24:48.240
for it. Like, how do you explain that to your boss? They don't even know that's an issue.

1606
01:24:49.200 --> 01:24:55.040
And so we're trying to bring awareness to this. And so I am speaking on a lot of podcasts.

1607
01:24:56.560 --> 01:24:59.520
And so it's starting to get the word out even more.

1608
01:25:00.000 --> 01:25:01.120
So we're doing what we can.

1609
01:25:01.120 --> 01:25:02.720
So, yep, it's Eastern.

1610
01:25:02.720 --> 01:25:05.320
So with that, let me close.

1611
01:25:05.320 --> 01:25:07.120
I'm gonna go out with my wife tonight

1612
01:25:07.120 --> 01:25:10.720
for Valentine's Day after party.

1613
01:25:10.720 --> 01:25:13.240
And I wish all of you an incredible week.

1614
01:25:14.640 --> 01:25:18.300
I'm gonna be, let's see.

1615
01:25:19.960 --> 01:25:22.160
I should be able to give you guys the update

1616
01:25:23.440 --> 01:25:25.320
maybe by tomorrow, tomorrow's Friday.

1617
01:25:25.320 --> 01:25:26.720
So maybe I'll give them a call tomorrow

1618
01:25:26.720 --> 01:25:28.160
and I'll give you guys the update on the search.

1619
01:25:28.160 --> 01:25:29.160
So, all right.

1620
01:25:29.160 --> 01:25:32.600
So, and with that, yeah, Rae, go ahead.

1621
01:25:32.600 --> 01:25:35.480
Just to clarify here, the next ALUN meeting,

1622
01:25:35.480 --> 01:25:37.120
you guys will be getting a welcome email

1623
01:25:37.120 --> 01:25:40.680
that'll give you the Zoom access link into ALUN.

1624
01:25:40.680 --> 01:25:42.320
And you can join the Facebook group,

1625
01:25:42.320 --> 01:25:44.800
which will again, we'll also have the event in the,

1626
01:25:44.800 --> 01:25:47.040
or it'll be in the events tab in Facebook.

1627
01:25:47.040 --> 01:25:50.280
But our next ALUN meeting is February 27th

1628
01:25:50.280 --> 01:25:52.200
at 7 p.m. Eastern.

1629
01:25:52.200 --> 01:25:54.320
And it's the Law for AI Masterclass

1630
01:25:54.320 --> 01:25:58.800
that's the 28th at 6 p.m. Eastern.

1631
01:25:59.440 --> 01:26:00.480
So it's back-to-back days there.

1632
01:26:00.480 --> 01:26:03.880
So ALUN is the 27th, Law for AI Masterclass is the 28th.

1633
01:26:07.000 --> 01:26:08.160
You got it, Ming.

1634
01:26:09.160 --> 01:26:10.800
That's my Spanish for the day.

1635
01:26:10.800 --> 01:26:13.800
All right, well, everybody have an awesome week

1636
01:26:13.800 --> 01:26:16.680
and I'll catch up with you guys soon.

1637
01:26:16.680 --> 01:26:18.040
All right, take care, bye.