All right. What's going on, everybody? Good to see everyone. Happy February. Happy Valentine's
Day for all of you that celebrate that Hallmark moment where we deprive our loved ones of
any attention until one day of the year. Feel free to celebrate now. Yay! Do you feel better
now? Do you feel better now I said that? Is that good? Yeah? Okay, good. Ray and I were
talking about business yesterday and we started talking about Valentine's Day and should you
celebrate it, should you not? We should celebrate others every day. I was like, yeah, this is
a good excuse to just love them even more. And so I like it. My wife got me a coffee
mug warmer thing. So I just put my mug on it and it just keeps the stuff warm, which
is awesome. And we're going out to dinner tonight because yesterday was mobbed. I don't
know if you guys ever noticed that. Valentine's Day, limited menu, limited accessibility unless
you book like a month in advance. We could have done that. We like to be able to order
more stuff. And so we always go to Valentine's Day the day after. Then we can always get
a better assortment. So with all that, we got a bunch of different things to talk about.
Let me tell you about some of the administrative stuff first. So we do have the Law for AI
Masterclass that's taking place February 28th. For those of you that have done it before,
we're going to be covering some extra stuff in there as well. If you have not done it,
you're going to want to go, okay? Because you really cannot ignore this stuff anymore.
If you think AI is not going to have an effect on you and your business, I'm telling you
it's everywhere now. It's in our third party vendors. It's being used by people within
our own companies without our even knowing. If you've got a business of your own and you've
got employees, you need to get some kind of AI business plan. You have to have something
in place. If you don't, you're falling behind the eight ball and there's litigation that's
going on. And I don't like scare tactics. As all of you that have known me for a while,
I'm not into scare tactics. I don't lead by scare tactics. But what I do think of is what's
responsible as a business owner and just making sure we're aware of things that are changing,
trends that are changing that are going to influence us. And so it's good to be on top
of this stuff. So I'll be hitting that February 28th. I'll be doing that from Bethel in Redding,
California. Some good news is I'm actually going to be teaching at Bethel Church on protecting
God's ideas, which is really cool. I'm going to be doing that the 28th and the 29th of February.
I'm literally going, this is actually going to be funny because on the 28th for Law for AI,
that takes place, is that a six o'clock, right? Six, right? So that goes from six to 730, right?
Six to 730. So it's two and a half. And then VIP takes place 10 minutes later, where it's like a
Q&A session. And then, so it's going to be a maximum of like three hours essentially, right?
But in California, six o'clock is three o'clock. Well, in California, I start the protecting God's
ideas at 7pm in California time, which is 10 o'clock. So I'm going to be going from like six
o'clock till nine o'clock, then have like an hour break and then go from 10 o'clock to like one
o'clock, which is going to be a blast. I'm going to love it. It's just going to be a lot of fun
because I really like doing this. Like I like seeing people's eyes like light up when they get
it. And so it's going to be, I'm really looking forward to that day. But if you're in California
in Bethel, feel free to show up live. If you want the information, let me know. It's being sent out
to the Bethel community and we can seat a maximum of 160 people per night. So, and that's going to
be much more spiritual, you know, and the protect your idea challenge, it's very much business
focused. There's going to be various, it's going to hit the business side, but it's going to be
spiritual as well, like deep on the spiritual side. And so that's awesome. So I'm going to
be enjoying that. And so those are the two major things that are going on. I think next month we
have the content creators legal bootcamp that are taking place because a number of content creators
missed it and pinged us and said they wanted to ask their own personal questions.
because there's a lot of content creators, so that'll be taking place next month.
And then after that, I'm just keeping you guys up to speed, after that we're going to be doing like
the startup legal boot camp, which is going to cover corporate issues and IP issues for every
startup. So that's going to be in three months, two months, three months, something like that.
Anyways, you guys will find out about it later. All of you get the inside scoop on everything
anyway. So what I decided to do because this AI issue has become such a big issue and it's
influencing everyone without them even knowing that it's influenced them, is I decided to take
everyone within the protection portal and just give you Alune. So I had a few of you that reached
out saying, hey, can I purchase Alune? And then I had a talk with Ray and I was saying, you know,
the reason why I'm doing this is because I want you guys to be well-equipped to succeed,
where I can watch over you and make sure like things don't mess with your progress. And then
you get access to information that's going to foster really strong development, but give you
a strong foundation so things can't knock you off the pedestal, so to speak. And so I really didn't
want to hold back on some people can afford it, some people can't. I was like, you know what,
just give it to them. So everybody in the protection portal is now, congratulations,
you're now in Alune. It's been given to you as a gift. I think we charged like $5.95 for six
months on that. And so as long as you're in the portal, you actually are automatically put in
Alune because I just think this is just too important. There's stuff that I'm seeing that's
starting to frighten me. I mean, I don't live in fear, but when I think that there's certain
individuals that aren't aware of some of these things, like I've had people that are publishing
books that are using ChatTPT and don't realize that they don't own the copyright. And then
they're going to publishers saying they own the copyright, which means they're committing fraud,
which is a federal offense, which means that the publisher can actually sue them,
you know, and keep the proceeds from the sales of books, electronic or physical,
because there's a violation of the original contract. I mean, it's just, there's so many
issues that people aren't seeing. But if you're aware of all this, then it's just another thing
you're doing in business. So it's not that big of a deal. So this way I can keep you aware of things
and make sure something doesn't just surprise you and hurt you. Ray, are you trying to say something?
Oh, yes. So each of you are also going to have access to the ALUN replays in your members portal,
but I have to add everyone's specific length of membership one by one. So bear with me,
I promise you'll have it. It will be there, but you'll be seeing them, you know,
slowly start to pile in for you for your membership. So an interpretation of that is
Peter's generosity turns into Ray's atrocity. Okay. Just so we know that's kind of how it works
out. All right. So she's figuring out how to make everything work to give you what I'm trying to do.
So thank you, Ray. So that's all in place. Alicia is raising her hand. Yes. Go ahead.
Yes. I'm raising my hand. So Ray, when you do that, will we get an email?
Was that, is that, is that too much, just too much going on? No. Once I, once I wrap up the
last person's update, updated access, I can put up a post in the Facebook group. That'd be easiest
just to say, Hey, your ALUN replays are now, you'll have access. What I'm going to do is
take the length of your protection portal membership and give you ALUN access for
every single one of those months. So even if a card comes up that says a future month's ALUN
meeting, and it's blank, it's because we haven't obviously uploaded that meeting yet,
but I'm going to preset your access. So the moment it's uploaded, you'll get it.
Yeah. For those who aren't aware, I'm actually starting to work with Barry Bumgardner now.
And so we're going to be repricing everything. So anybody who has got their membership coming
up for renewal, I would strongly suggest you guys take the discounted amount now,
even if it's two, three months out, I would do it now because we're repricing everything,
which means it's probably going to be somewhere around seven grand to just get into the
protection portal. Because she looked at this stuff and said, this is insane. Like, what are
you doing? Like, you know, you bill it 600 bucks an hour. What are you doing? I had a conversation
with them. This is fun. I love this. This is fun. So yeah. Renewal yesterday and said the same
thing. I'm like, I have to battle Peter because he'll go, he'll pay to mentor people because the
profits and overhead. Well, it's just, I mean, for she actually knows like the other parties
that we're going to be addressing to bring into this. And so.
So we're gonna be going after small, mid-sized companies,
you know, individual inventors as well.
But again, if your membership is overdue or coming due,
I would take advantage of it now
before we shift all the costs and everything.
All right, so that's all the administrative stuff.
Anybody have any questions on that stuff
before we start jumping into the legal stuff?
Yes, so we have to keep our protection portal membership
current in order to be in the-
Correct.
The other thing that you're talking about,
what about being an affiliate?
Well, this is really good news.
So we just changed the way that affiliates work.
And so we actually did a, what was it, last month,
we did a live on this, right?
We had an affiliate meeting.
It talked about new percentages that are being provided
for all affiliates that are not including legal fees,
obviously, so, because legal fees
are something that's separate.
So the affiliates within the protection portal,
people that are in the protection portal
will receive 25% of what comes in the door
for the people that they refer to the program, okay?
So as an example, the challenge is 95
for the Protector Idea Challenge.
So they'd be getting 25% of that.
The VIP is 195.
And then the offer, while the offer is essentially six grand,
three grand of that is purely legal fees,
which they're not giving 25% of legal fees.
So they'll basically be getting 25%
of the three grand on top of that.
So they make over 800 bucks basically for one referral.
And so that's all been,
we went through that last month, right?
Yeah.
Yeah, we went through all that.
So, but you have to be in a protection portal to get that.
The people that are outside the portal are receiving,
I think it's 10%.
I think they get a 10% referral.
So the way I see this is the people
that are in the protection portal
believe in what we're doing.
They're invested in what we're doing.
And we're actually working with them
to bring awareness to the public about things
that unfortunately the legal system isn't really set up
for you to understand a lot of these things
without getting into trouble, right?
It's kind of like you find out that you can't do X
after you get a ticket, right?
That's kind of how the legal industry works
in a lot of areas.
So we're trying to bring awareness beforehand.
And so the people that are in the protection portal
tend to not only learn all these things,
but they tend to believe in what we're doing.
And so I try, instead of my,
what I essentially try to do is like award them
for making other people aware.
So this way, my group, my network is taken care of.
That's the way I look at it.
So take better care of your people, works really well.
So I don't even know what I said.
Oh, what did Taye say?
I gotta be looking at the chat.
It's like more exciting stuff
that happens in the chat apparently.
All right, so let me jump in.
Yeah, go ahead, Ray.
Just really quickly,
hats off to all the powerhouse ladies here tonight.
Every single one of our members trying to develop
and grow all women in here with you, Peter.
Is that right?
There's no men?
Yep, all ladies.
No, are you serious?
Yeah, look at gallery view.
This is embarrassing.
I'm proud of you ladies.
Whatever, here we go.
Ladies night at the IP, oh my gosh.
All right, so this is what I'm gonna do, okay?
I'm gonna start out.
I usually start out by training you guys
and then kind of answering questions.
I wanna start out by giving you the stage.
If you have something going on
directly within your business
or something you're trying to figure out right now,
before I start going into the training,
I'm giving you the opening now.
And then what I'm gonna do,
the very first thing I'm gonna do
is I wanna walk all you through
the difference at the USPTO website for searching
because it's not the same.
They changed completely.
It is not the same system.
And so a lot of people are very confused
about how to do trademark searches,
how to do logo searches,
how to do any searches.
So I'm gonna walk you all through.
It's gonna be recorded so you can go back to it.
That'll probably take about 15 minutes right there
to do that, all right?
So that's the first thing I wanted to hit.
But let me just see if anybody has a question,
something that's happening to you and your business.
I know there's a lot of authors that are here as well.
So if there's something that you're trying to figure out,
like, can I use AI to do this or that
without getting in trouble,
or can I do this or whatever the case is,
feel free to raise your virtual hand now
and I'll answer your questions before I start jumping in.
Otherwise, I'm gonna jump in
and then start taking some of the topics.
it's one by one that I want to go into so uh Alicia go for it my friend.
So um the title of my book is Don't Disappoint Daddy do I
what that's deep that's really it is it is really deep all right I'm just saying it is deep so um
is do I uh copyright the title is the title great question great question right off the
this is an excellent question uh yes Ray I see what you just typed to me let me right click you
making you co-host all right you're co-host now okay this way I don't have to keep looking at the
people coming in all right so Alicia just asked a really good question she's got a title
for a book and she wants to know is it possible to protect that title for the book okay um
the trademark office has said or the United States patent trademark office has said
you cannot protect the name of a book unless it's a series so what I mean by a series is more than
one book with the same title so if you have you know um what was what was the title something
what was what exactly were the words don't disappoint daddy all right so if you have
don't disappoint daddy volume one and then don't disappoint daddy volume two you know then that
then you can file a trademark for that okay and if and if somebody's following a trademark for a
for a book remember that you're you're looking at the international class associated with books
right um it wouldn't fall under actually look this is not legal advice I'm gonna throw this in there
first one of the night it would not be an international class 41 which is associated
with education it would be associated it would be in the class that's associated with books
okay but just keep again keep in mind that um it needs to be a series like it can't be just like
oh there's my first my first book there's the title boom I get you you can't do that it's not
so exactly what's so since the title is not you can't copyright the title how are the content
how's the the actual contents uh copyrighted I don't right so the the con the book itself
is protectable under copyright law so that's like a 65 registration at copyright.gov where you can
hire an attorney they'll usually charge you around four or five hundred bucks something like that to
get everything right to then file so that would essentially anybody actually you know what let's
do this by a show of hands let me open up my gallery and put some people on different screens
there we go uh by a show of hands how many people here have books or are writing books or like ebooks
or anything like that all right not that many all right we just have a few okay all right so
the book itself an ebook online um courses if you have evergreens what an awesome passive
income stream comes from what's called an evergreen right so you're going to go high
level or you're going to like uh click funnels or some other program and you make your your program
your program available as an e-course all right to to receive an income stream off of that all
you're doing is you're running ads to that to that course but the way I would do it is I would run
I would run ads to a free uh like a free small ebook like three page thing a four page thing
then as they download that I would then send them a communication saying hey if you're interested in
the full course this is available for 95 right here just click the link right because what you
don't want to do is like I'm just giving you a little business advice for a second here okay I
don't need to drink for business advice uh so um you don't want to go from a cold audience directly
into a a sale and e-course if you can give them something free to entice them to want more right
that that's called a lead magnet okay so you give them something for free and then giving them that
something for free you might also direct them into a Facebook group that's free where they can receive
additional information you might go live once a month I'm not once a month once a week just to say
hey this is the latest trends that are going on just to keep the group active and then you can
advertise to those people and to others your e-course that's online and that might be 47
might be 95 whatever it is and then off of that when somebody signs up for
that there's an offer, right?
Which might be like, for me,
would be like the protection portal
or something similar to that, right?
So it's, you're not like offering your offer
directly off of an ad,
because nobody knows who you are.
So who is going to go spending six grand with you
when they never even know your name, okay?
Like if you're Tony Robbins, that's different.
People can go, I know who Tony Robbins is, boom.
So my favorite lead magnet is the one that helps the lead
overcome an initial objection to buying.
Yeah, that's exactly right, 100%, right?
So that's what you're doing is,
in that lead magnet that you're providing,
hey Joanne, in that lead magnet that you're providing,
you're giving them information
that guides them into receiving what you're offering
if you truly believe that what you're offering
is gonna help them, right?
So for, and going back to your situation,
you've got a book.
The book itself is an online resource.
If it's an ebook or it might be sold on Amazon
or something like that, file a copyright for that.
Now you don't have to technically file a copyright
because you own the copyright automatically
the second that you publish it, because it's now fixed.
It's a new created work, right?
It's a human author and it's fixed.
Those are the components for something that's copyrightable.
And so now you've got a copyrightable work,
but for 65 bucks, just get the federal registration.
Because then if somebody steals it on Amazon
or tries to sell your content,
all you do is you click on the dispute policy area on Amazon
and you give them your registration number
and boom, they shut them down.
So where people were getting really stuck,
and I have clients that are doing this.
They reach out to me like Steven Diaz and others
will send people to me saying,
hey, can you help out my contact?
And the contact will say,
I've been selling this on Amazon for all this time
and such and such came along from Venezuela
or Argentina or China or Taiwan or Thailand or whatever.
And they're doing the exact same thing
and I wanna stop them.
And I say, okay, great.
Do you have a federal copyright?
What's that?
Oh gosh, now I gotta like explain it to them.
We file it several months later, we get the registration.
And now we can get it removed from Amazon
when you could have had it removed immediately,
like within a week if you had gotten the registration.
Does the book need to go live on Amazon to have a,
like when you go to the copyright place,
is just the book being finished?
Is that copyright or it has to be published?
Yeah, so you can file,
the second that you finish your book,
you can file for a copyright.
You don't actually have to start your sales and everything,
but what I told people is,
because remember, it just has to be fixed.
There's no requirement of a sale, okay?
Like if I sit down over here and I take a pen
and I draw something on paper,
I've got a copyright for that.
Now I can file a federal copyright
even though I haven't published it yet.
I don't need to publish to get a federal copyright.
Otherwise what happens is when I publish my book,
I can't put, well, I can put the copyright notice on it,
the circle C, the date and the entity that owns it.
I can do that right from the start,
whether I get a federal registration or not.
I can automatically do that.
However, if you ever want to enforce your legal rights,
you need to get a federal registration.
Otherwise you can't do Jack, okay?
And since these are all women, you can't do Jill, all right?
So with that being the case,
right on the book, ah, I'm here all week.
All right, so you can't,
give me the thumbs down, Bonnie, really?
All right, so just realize that you've got to,
you should, especially for a book,
spend the 65 bucks and file a copyright
at the copyright office.
Like calling me is gonna cost you 600 bucks an hour.
It's gonna be a lot.
You know, you could file 10 registrations
for that essentially, all right?
So do it right, do it up front, and it'd be better.
Jennifer Flannery.
Flavor Flav, what's up, Flay?
Well, I had another question,
but now I have a second one based on what Alicia was saying.
So how long does it take to get the federal registration?
Like, is it reasonable that-
Oh, that's a great question.
If I'm just finishing the book, right?
Or even if I'm just sort of starting,
maybe it's mostly complete,
so that by the time it's edited and goes to print,
I can put the official federal registration information.
No, no, no, no, no, no, all right, back up, back up, back up.
You can put the federal, you can,
remember the notice.
is not a federal registration notice.
The notice is a copyright notice.
This is different from trademark law.
In trademark law, to use the circle R,
that means that you have a federal registration
on the trademark.
You can't use a circle R on your logo or your trademark
unless you get a federal registration.
If you do, you could be sued, right,
for tortious interference with business practice,
unfair business practice.
But in the copyright world,
there is no like federal registration
versus non-federal registration.
The notice, you just put the notice on.
Second that you print, or not even print,
second that it's fixed, put the notice on.
Okay, got it.
Thank you.
And then my other question
was about the different types of AI.
It's been a long time
since I've been part of the conversation,
but I know you've mentioned
that some of them are gonna face lawsuits.
There's already lawsuits pending.
And I'm just wondering,
is there sort of a class or a type of AI
that's sort of in the category?
These are gonna be on the naughty list
like for specific legal action coming against them
for what they've been doing.
But these over here are great types of AI.
Use those.
They're not gonna be under fire in the same way.
Yeah, that's stuff that you'll find in ALUN.
Yeah, that's stuff that we go.
ALUN, we just hit AI.
And so like we go into this.
Hold on one second, guys.
This is the fifth time I've gotten a call
back to back to back,
which makes me wonder what's going on.
So give me one second just to see.
Just in case something happened at home,
which God permitting is not the case,
but let me just triple check.
Sorry, guys.
Give me one second.
Apparently something happened.
So take one sec.
Let me just double check the message.
Well, Peter's checking that.
Jennifer, yes, we're actually working
towards compiling a list,
but because all these other providers,
AI software providers have the ability
to change their terms and service at any time.
We, they can change it tomorrow
even though they're on our good list, you know?
So you have to check those.
I'm looking for like a broad category
or like company names.
I'm not even looking for the specifics of the terms.
I'm just sort of like,
if it's sort of this type of AI, the type,
not necessarily just the specific name of it.
Yeah, that's so Jennifer,
that what you're asking about
is stuff that we go through
like in the law for AI masterclass,
make sure you sign up for that.
So basically we talk about the different classes of AI
and what you should do and what you shouldn't do.
Like, you know, as an example,
Adobe Firefly is safe because it has licensed material
and open source material.
ChatGPT is not safe because they scraped the internet
and it's using copyrighted material.
And so we break down the categories there.
So that's where you can,
if you're trying to get specificity on classes of AI
that are permissible versus not permissible,
get into the law for AI masterclass.
That's where we break it down.
All right, I did that before, but it's been a while.
So, all right, thank you.
Absolutely, yeah.
And there's a lot of updates to it too.
So if certain people, I mean,
I'd say about two thirds of it will be similar
to what was there before,
but there's so many changes that are happening,
especially with deep fakes on top of that.
Did you know that Joe Biden literally called
a bunch of people and told them not to vote?
Did you know that?
Yeah, because it actually didn't happen, right?
So what happened was three weeks ago,
when, was it three weeks ago?
When the Republican primaries,
or I guess when the primaries were taking place,
allegedly Joe Biden was calling people saying,
don't go out and vote, the election is all set.
You know, you don't have to do this, right?
And it was his voice, okay?
But there was no stuttering or anything.
It was just kind of nice and clear and coherent.
So it's just a joke, it's just a joke.
So that's how they should have known.
But anyways, it was nice and clean, exactly his voice.
And apparently what happened was two corporations
use artificial intelligence to create,
to take his voice and have it.
exactly what they wanted, and then use robocalling to call all
these people in a specific area, with a message from Joe Biden
saying, don't go out and vote. And, and immediately the FCC
last week, passed a law saying that it is illegal to use
artificial intelligence for modification of voice when it
comes to robocalls. Like if you do that, it's a federal offense,
like you cannot do that. So this stuff is like very hot. There's
a lot of stuff going on. You're going to learn about this and
more again in the law for AI masterclass. And now you guys
are in a loon, which I just kind of gave to all you guys, you're
going to see this stuff a lot. You'll see all the new changes
immediately. So let me go to Bonnie. Bonnie, where's your
daughter?
She's down there somewhere. And then she might have to go to a
class. She's got to figure out what she's got to do. But she's
done. And everybody say happy birthday to Jodi, her daughter.
Oh, there she is.
Happy birthday.
Happy birthday. Yeah. I want to make sure you stay here. So I
won't sing to you. All right.
All right. I kind of have two questions. One is a curriculum
like we're building a coach training curriculum. Is there a
difference? Like thinking about is that just like a book? We
treat it like a book? Is it? You know, in terms of operating and
federal question?
Yeah. Alright, so guys, this is this weather protection portal
really shines because these are not things that you're usually
taught, right? We don't talk about this stuff and protect
your idea challenge. Because these are kind of like ancillary
issues that are related to the main core issues. So this is a
great question. So what about outlines? What about
curriculums? What about like, any ways that you're utilizing
to disseminate information, data, or even provide a shortcut
to that information. So let me start out with, we're gonna
start out with broad categories. So a book, everybody knows a
book is protectable under copyright law. All right. Now
what if Do you guys remember when you were in high school and
college, they had these things called cliff notes? Do you
remember that? Okay, cliff notes are protectable under
copyright law, you'll see it right on there. Okay. It tells
you the cliff notes are protectable. Now let's go to the
next level. If you break it down to like an outline, your own
outline that breaks out the content of what's within the
book, your own outline is protectable under copyright law.
Now remember that there needs to be some level of originality.
Okay, so that that originality that's that's within the
outline, really is related to the original work, because
there's nothing new and creative about that outline, unless you
added some level of creativity to it. So if all you're doing is
taking, I'm going to make this very simple. Let's say a book
has 15 chapters. And what you do in your outline is you list the
15 chapter headings, and the page number that is not
protectable under copyright law. There's no element of
creativity that's been placed into that. All you did was
regurgitate exactly what the headings and the titles are of
the book. So you did not create anything. So therefore, you
should not get a copyright for your outline. There's no
there's no creativity. Now one might argue, well, hold it. I
added some stuff like I changed the language I added some
Alright, so if you start adding things, what you've added may
become copyrightable, but the titles are not because the
titles were in the original book. So now you end up with a
work that may not entirely be copyrightable. Only the
creative portions of the copy of the work is actually
copyrightable. So as an example, you may remember I shared with
all of you, the Zarya of the Dawn comic book that was
created by Christina Casanova. Right. And so she wrote the
text of the book, but she used Midjourney to get the images.
So the copyright office said, hold it, you didn't create the
images. Midjourney did. So I'm not going to give you a
copyright for the images. But I'm going to give you a
copyright for the text because you created the text. So if you
create an outline where you didn't create the titles, you
don't get a copyright on all the titles, because they're not
yours. It's not your creative work. And if you're creating an
outline from somebody else's book, you may want to rethink
what you're doing, because there's certain things that you
could get in trouble for. Like I could take somebody's certain
content of somebody's book and I could make a copy of it and I
by the book, throw it into my outline
and get sued for copyright infringement.
could make a copy of it and I could make a copy of it and I
The question is, where's that line?
Where's that line of,
could make a copy of it and I could make a copy of it and I
okay, this is Cliff Notes of Macbeth, right?
Do I need to go to the, you know, Shakespeare
and like, it was Shakespeare, right?
This was like college.
Yes, you're good, you're good.
All right, good.
All right.
Former English teacher here.
Thank you, thank you.
Love you guys and gals.
So it's, you know, so do I have to go back
as writing the Cliff Notes for Macbeth,
do I have to go back to Shakespeare
or the publisher associated with Shakespeare
who can license the rights to the book
and get their permission to do Cliff Notes?
That I don't know the answer to,
and I have a strong suspicion that you do need permission
if you're taking large portions and chunks of their content
and throwing it into your Cliff Notes
and then giving your summaries.
Like, I have a feeling that you do need legal rights,
but I'm not 100% sure.
I can double check on that.
It's been a long time since I looked in the Cliff Notes.
Yeah, yeah.
So in a curriculum, as long as it's,
the original is to be copyrightable.
Totally copyrightable.
A menu's copyrightable.
Oh, wow.
I mean, think about this, you know,
remember when we did the Protect Your Idea Challenge
a while ago at the end, I gave everybody that scenario.
And one of the things that was in the scenario,
it says that there's a menu.
Like, if you create a menu,
that menu may be copyrightable as well.
You know, the Betty Crocker cookbook, that's copyrightable.
Now, does that mean that she owns the ingredients
or the recipe for, like, grandma's pancakes?
No.
If somebody else made grandma's pancakes,
they can make it as much as they want.
They wouldn't infringe upon her copyright
because copyright doesn't protect functionality
or things that are being done.
It protects what's fixed, meaning the book,
meaning the image, meaning the outline.
That's what's protected, not the process.
If you want to protect the process for the bonus,
what do you use to protect the process?
What's the only way that you can protect the process?
Not trademark.
Somebody, anybody know?
No, Gray, you can't raise your hand.
There's only one way that you can protect the process.
Exactly, patents.
Patents.
Patents are the only ways that you can protect a process.
There's no, you can't protect the process through copyright.
You can't protect the process through a trademark.
The only way you can protect a method, a system,
a device would be actually through patent.
Okay.
I have one more question related to what I first asked.
Yeah, go ahead.
So in our curriculum, we used information
about a popular thing called a grow model with coaching.
Now I have the book that it originally came from.
We credited, like in those days,
all you need to do was reference it.
Nobody paid a lesson to all of that.
As an English teacher, I knew to give credit to it.
But interesting,
now that everybody pays attention to copyright,
this book was copyrighted in 1992 in London
and the author is no longer living.
Can I use it, like just give it reference?
Am I doing a violation if I put his definition
in my curriculum?
Well, all right.
So I can't give you legal advice on this.
Yes, I know.
I just, you know, in case there is a violation.
I'll tell you in general,
hold on, copyright.
I think it's 70 years after death.
That's what I was wondering.
Yeah, I think it's 70 years.
It's either 70 or 75.
Let me double check.
Okay.
So I'm right.
After death.
Expirate, expiration.
Okay.
I'm pretty sure it's 70 years.
Let me just double check.
Yeah, life of the author plus 70 years.
Okay.
And anything created after 1978, right?
So.
So if I want to talk about some kind of
common language formula that is known among the,
you know, it's very common.
It's not like it's,
if I want to teach people that common thing,
but it wasn't my original idea.
So how do you-
Let's put it this way.
Let's say, let's say somebody comes out
with the three leg stool process of doing something, right?
So it's called the three leg stool process.
And so you want to create a book to talk about
to expand upon somebody else's process.
Yeah.
So the way I would do that.
in a book is I would say, you know,
such-and-such created a process
called the Three Stools Such-and-Such,
which includes the following steps.
Okay.
I'd like to expand upon my thoughts
with regard to that process.
And then, and then I would go forth
in describing how I, what I believe, right?
Okay.
What I'm not doing is taking large portions
of their written work, describing their process
and copying and pasting it in my book.
Okay.
I'm not doing that because that,
that might be their only income stream.
So they may come after me for copying, you know,
their written work.
Now, if there, if there is, again,
remember copyright does not protect the process.
Yeah.
Right?
So if I have another way of describing
somebody's three-leg process in my own way of describing it,
I can describe it all day and night.
Like, they can't stop me.
Okay.
All right.
So for example, I'm doing the Protector Idea Challenge.
If somebody over here says, you know what?
I'm going to talk about what Peter's talking about now.
That'd be kind of rude because, you know,
I trained them, right?
And so it'd be kind of rude to do that.
But at the same time, like, I can't go out there
and stop somebody from talking about trademarks,
copyrights, and patents.
Like, I don't own that.
Now, I have my own videos that have copyrights for them.
I have my own materials that have copyrights for them.
I have my own handouts that have copyrights for them.
It'd be a really bad move for somebody to copy any of that
because, you know, I don't need to hire a lawyer.
And so it's just not a good move, right?
Like, I've sent a cease and desist letter
and people just back off.
It's like, just for them to reply
is going to cost them thousands of dollars.
Like, for me, I just go hang out with my friends in court.
So it's no big deal.
So what I would say is like,
if somebody has this three-legged stool process,
I can describe it my own way and say,
hey, Matt Stevens created the three-legged process.
You can learn more about his process in such and such book,
which was published on blah, blah, blah, blah, blah.
In that book, he makes reference to,
and I describe the way I want to, not using his language.
In his book, he talks about blah, blah, blah.
I believe, you know, the second leg of that process
is problematic because of the following.
And now I give a whole, and, you know,
that's how, you know, opinions and written works
of other people become famous
because they provide their own personal analysis
on, you know, on what's actually being done by someone else.
So the same thing would occur to SMART goals,
which is typical language.
And what I understood, we researched that,
and back, you know, how many years ago
we did our coach training,
but nobody took credit for this SMART goal thing
that is so popular.
And then we added an element to it.
So I think we're safe there.
It's just this other one.
So I can use his words for this,
for this process, this grow process,
but my description of the process
can be, needs to be different.
I think that's what I'm hearing you say.
Well, let's say he has a title for it,
and the title is known.
Yeah, well, it's, yeah.
So it's, let's say, I'm trying to think
of what's a good example of a,
well, let's say like the passion translation of the Bible.
Lots of people know that.
Yeah.
So I can come out and say, you know,
such and such publisher created
the passion translation of the Bible.
Nobody can stop me from saying that.
Yes.
And then I can come out and say, you know,
my opinion on the passion translation is blah, blah, blah.
Nobody can stop me from doing that.
Like there's no issues with that whatsoever.
Now, if I instead take like page two,
copy it and paste it into my document.
Now, from what I know, from what I recall,
you're allowed to copy like something like 25 pages
or something like that from the passion translation.
They give you a license to do certain things.
So you wouldn't run into an issue, but in general,
in general, you don't want to copy
and paste somebody else's written work
because you can run into copyright infringement.
Okay.
You know?
All right, that's interesting.
Thank you.
And then just to be clear, this is not a cut dry issue
because there's a balance,
like somebody might want to come out and say,
well, in paragraph three on page 78,
it reads, open quote, blah, blah, blah, blah, blah.
My interpretation of that is blah, blah, blah, blah, blah.
To me, I don't see a problem with that,
but the original publisher might come out and say,
hey, you're copying my work.
In which case it then becomes...
Does that fall under fair use?
Well, if I'm financially gaining from somebody else's written work,
I might fall outside the purview of fair use because it's not just for educational purposes.
I'm making $29 off of every purchase of my book.
Yeah.
Now, it becomes a balance of what can I do or can't I do.
Yeah. What's interesting is I taught a lot,
mostly senior English and you're really teaching people,
so that when they get to college, they're not plagiarizing.
What was that we taught,
that you could do the quotes frequently and all that,
just have to give a reference.
But this whole copyright thing makes it even tighter piece on that.
Yeah. Copyright is not the same as plagiarism.
No.
That's one thing that people mix up all the time.
They say, well,
I gave attribution to the other party.
Well, that's wonderful.
You let them know that you copied their stuff,
so now all they have to do is provide your write-up as evidence in
court proving that you committed copyright infringement because you even admitted it.
The question just becomes how much of
somebody else's written work can you use in your own written work?
Yeah.
I've seen lots of different things.
In general, if somebody copies one line and uses that as
the preface for their own analysis in their own book,
I never see lawsuits on that.
Yeah.
I've never seen somebody like,
here's a 400-page book.
Page 27, it reads,
open quotes, blah, blah, blah, blah, blah.
These are my thoughts on that.
I've never seen a lawsuit on the copyright law for that ever.
Because it just wouldn't make sense.
Yeah.
But I don't want to go out there and tell people,
grab two lines, grab three lines,
grab one line because you never know if somebody files a lawsuit.
Jennifer is saying that there's a difference with
the educational environment a little bit and that's true as well.
Yes.
But it's a big shift even about this whole AI world and all of that.
It's huge.
Really much of the whole world up, everything.
It's huge. The whole New York Times lawsuit is about this.
Yeah.
The New York Times sued OpenAI and Microsoft because their content got
scraped. Hundreds of thousands of news articles were copied
verbatim into OpenAI's database,
which is utilized for ChatGPT.
That means the rendered results that you get may be the copyrighted work of New York Times.
Yeah.
The New York Times is subscription-based business.
That means they're losing subscribers.
Well, I can't even imagine how a college or institution now can even
handle plagiarism.
You can go and have the paper written by somebody.
I mean, that's way-
Well, right now, and this is why you guys are going to appreciate that I'm giving
you guys a loon honestly because I go into all this and a lot of depth in there.
There are software programs that are being instituted by
educational institutions all around the world that actually
can detect whether AI is being used to create something.
Oh, wow.
The AI does not have much of a personality.
That's one thing as of now, just to be clear, as of now, this is going to change.
It's going to get better.
Look, they've got dating apps in AI that can tell you what you want,
so you will feel loved and intimately cared for by a computer program.
Wow.
I mean, and so if the technology has gotten so advanced,
so as to communicate with you in the way that you want it to,
to tell you what you want it to say, so that you will feel loved,
quote-unquote, because your neurons are sparking while electrical signals are
sparking, well, like, that means that results of chat CPT and other AI
programs are going to start having more of a personality in the writing.
As of right now, it's very cold.
Yeah, interesting.
Very cold.
When you ask for a write-up on a specific topic, it's very fact-specific.
And when you ask for, you can even tell it, look, if I don't get XYZ,
I'm going to fire you, and you're going to lose your job.
You can talk to it like an employee, and there's actually
some line of truth to the fact that the more demanding you are on it,
the better it actually executes, which is interesting,
because that's the opposite of how you should communicate with humans.
The whole other psychological aspect to AI
that people aren't aware of, that's happening right now.
And it's transforming the way people are communicating
with human beings, because they're communicating
with AI a certain way and getting better results.
So now they're becoming more cold with human beings.
There's a whole thing that I know about
that's going on in the background
that we talk about in Elon.
So anyways, to get back on track,
if I copy the line and I said,
this is the basis of the entire analysis that I'm doing.
Personally, I think if I mentioned to them,
hey, look, this is in such and such book.
He says, open quote, blah, blah, blah, close quote.
These are my thoughts on this.
There's my analysis on this.
I don't think that's copyright infringement.
Okay, good.
Thank you.
Let me go to Joanne.
And then I want to go into this trademark search
before we close today, because unless people don't want this,
do you guys want me to go through a trademark search thing?
Yes, yes, yes.
Okay, cool.
I just want to make sure, because it's just different.
Joanne, hello.
We got to unmute you.
Thank you.
Wonderful, wonderful.
Okay, thank you.
Okay, so I did what you suggested.
I went to USPTO and I found something that's very similar,
but I don't know if she's in Canada.
The one that I was looking for was A Heavenly Created Life,
and hers is The Created Life Academy.
She's in Canada, and there's a trademark for that.
Is that too close?
She's-
I can't give you legal advice on this stuff,
but I can tell you in general how things,
first of all, where somebody is located
has no impact whatsoever on legal rights in the United States.
Somebody in Australia can have legal rights
to a trademark in the United States.
Okay.
Has no impact on whether or not it's enforceable.
Okay, so that's the first part.
Okay.
Secondarily, you want to look at the trademark as a whole.
Let's say there's four words in my trademark,
and there's four words in somebody else's,
and two of my words are in their four words.
Then as I do an analysis as an attorney,
I'm looking to see,
like, let's say the trademark is Microsoft Excel.
Let's say that the registered trademark is Microsoft Excel.
Let's see.
Here forever.
Let's say that's the trademark.
Microsoft Excel, here forever.
That's the slogan.
And I'm going after here forever,
but it says here forever, Nevis IP, right?
Is there a trademark infringement?
Well, they don't own here forever,
so they can't stop me from using here forever
in my trademark, right?
Now, if they own, let's say, here forever,
and I want to go after here forever, Nevis IP,
and it's in the same international class,
that's a problem because I've got their trademark
in my trademark, right?
But if I'm using two of their four words in mine,
I can't say this as a blanket rule
because if the two words are like really,
let's say that the line is the Microsoft Excel plan
or the Microsoft Excel company.
Let's say that's it, the Microsoft Excel company.
The word the has no strength in the trademark.
The word company has practically no strength.
So if I go for a trademark on Microsoft Excel,
it's going to get rejected.
If I go for a Microsoft Excel legal group,
it's going to get rejected
because it's so similar to the other one.
Now, can they sue me for trademark infringement
if I go after Microsoft Excel legal group
and they own the Microsoft Excel company?
Possibly, because there might be a likelihood
of confusion in the industry
because the main component
of the Microsoft Excel company is Microsoft Excel
and that's within my trademark.
And so, remember the test is likelihood of confusion.
And so this is where you want to get a lawyer involved
to make sure you don't make a mistake.
The reason why we do trademark searches
is to get it from all this down to this.
Now we bring this to the lawyer.
And instead of bringing this to the lawyer
and getting a massive bill,
we'll bring only this to the lawyer.
And then the lawyer should be able to look at it
within a few minutes and go,
oh yeah, that's not an issue.
Or, oh yeah, that's a big issue.
So that's how we work this.
So if you've gotten to a point
where you were looking at all this
and you've got it all the way down to this.
and you need a legal opinion as to,
is this a trademark infringement issue or not?
Call a lawyer and just ask them at that point.
And then the other thing you want to look at is,
what are the international classes?
Well, this one's for computers.
This one's for a floor shop.
That's not even related.
The goods and services are very similar.
I don't see anything spiritual,
but I see a lot of similarities.
So there's two words that are the same.
And then A doesn't matter.
So it's Heavenly is the only one that's really different.
And she has Academy.
So I don't, it sounds to me like I need
to recreate a different name.
That's what it sounds like.
Well, either that or like I said,
just touch base with a lawyer for a minute or two,
just to get a legal opinion, you know,
give them the actual results and just say,
whoever you use, just say, hey, look,
this is what they have, this is what I have.
These are the goods or these are the services.
There's my concern.
And within a few minutes,
they should be able to give you an answer, so.
Well, wouldn't we be using you?
Well, that's up to you guys.
We're in the protection portal
and we have that value to do that?
No, the protection portal does not give legal advice.
No. The IP foundation?
Yes, in the, right.
For the IP audit, absolutely.
You can do that during the IP audit.
You can go, because that is legal advice, yeah.
Okay, should I wait until the IP,
because you said to kind of look for it
and kind of grab it quickly.
So I wasn't-
You haven't, all right,
so you haven't done the IP audit yet?
No.
Oh, okay, yeah, just bring it up during the audit.
That's all.
Bring it up, okay.
But is it by delaying it so long, would it-
Oh, I see what you're saying.
Ray, is she scheduled for the audit sometime soon?
No.
Not yet.
Okay.
Yeah, as long as we get the engagement agreement in place,
we can touch base on it real fast.
I just kind of like,
just want that little smidgen of idea.
Yeah, yeah, yeah.
Yeah.
Touch base with Ray and see if we can,
see if we can touch base quickly for like five minutes.
I'll know the answer pretty fast
once I see all the pieces,
but we'll figure it out.
We'll figure it out.
Okay, okay.
Thank you.
You're welcome.
All right, does anybody else have a question
before I jump into the trademark searching stuff?
No, no, no, no, no, no, no.
Okay, cool.
Let me jump in.
All right, let me share this.
And just to be clear, maybe I shouldn't.
Maybe I shouldn't preface this with,
I think this was the worst move
by the United States Patent and Trademark Office
ever since the day it was first created.
Maybe I shouldn't preface with that
because it's probably not a good way
to like throw my opinion on others.
So I won't say it.
So I won't say it this way.
This way you guys aren't like biased in one way or another.
Yay.
Okay, let me share the screen.
Share screen.
Oh.
Okay, so this is the United States
Patent and Trademark Office website.
Everybody should be familiar with this one.
If you're not, it's at uspto.gov.
You go to trademarks, you go to search, our database,
and then you click on this gigantic green button
that says, use our less than awesome site.
Okay, just click on that button.
So you do that.
That brings you to the next screen.
Okay.
Do you guys remember how it was before,
back in the day, right?
When you were playing in the playground
and the ice cream truck came by
and you actually had change in your pocket
and you didn't have to scream
for your parents to give you money.
Remember that?
Yeah.
It's not like that anymore.
Now you hit a truck and you realize you have no money
and you can't even catch the truck
because it's pretty far away at this point.
This is the feeling I'm getting
when I'm looking at this site.
All right, so these are your options now.
You don't have those 20 something options anymore.
This is what you have.
Wordmark, goods and services, owner, serial number,
registration number, mark description
and search by field tag.
Nobody's gonna use search by field tag.
I guarantee you.
So all you really have is mark description,
registration, serial number.
Most people don't know a serial number
or registration number.
Most people aren't gonna search by an owner.
So that means you really just have the mark itself,
the goods and services and the description.
That's really what you have.
From the 20 options that you had before.
Don't like that.
All right, so now let me show you how you use this site.
You type in the words, whatever your words are.
So let's go to Noah, I'm just gonna use Noah.
So I do a search for Noah.
Boom, I get everything under the sun.
So you don't wanna do that
because now I had to have 156,311 results.
So unless you really just like to hang out
on the USPTO website, I wouldn't do that.
What I would do is I would select wordmark.
Now you do Noah and you're down to 632 results.
You see the difference?
So I just made sure that I'm only selecting wordmark.
Okay, so now if I don't care about dead ones,
I just unconnect dead.
Now I'm only dealing with things that are alive, 194 results.
But as all the people
in the Protect Your Idea Challenge are aware,
things that are dead might be resurrected at some point.
So for that reason, you might want to make sure
you're aware of the things that are dead.
But the first thing I would do
is search for only the live things, okay?
I will explain to you again
why we care about the dead things,
but for now, we're just gonna search for.
Somebody's gonna watch this description and go,
what is he talking about?
Raising the dead?
What is going on?
Isn't this about IP?
It is, but the reason why looking at things
that are dead is important
is because somebody's registration
might have expired without them knowing,
but they're still using the trademark.
And if they're still using the trademark,
they still have legal rights under.
Somebody type it in the chat.
How do you still have legal rights
even though your federal registration has expired?
What is that body of law called?
Common law, come on, Flannery.
Choo-choo.
Come on, Flannery, so good.
That's exactly right.
Well done, Patty.
So under common law, they would still have legal rights,
but since we're starting out,
yeah, I'm gonna throw a applause over here
because those are good answers right there.
All right, awesome.
So we're just gonna look at the live ones for now.
Okay, so when we look at the live ones,
let me just show you what happens
when you click on one of these.
So did you guys see how the screen just changed?
No, I see a yes and I see a no.
So hopefully it's something in between two.
So do you see on the top here,
there's like a pink, do you see a pink box up there?
Okay, good, so the screen changed then.
All right, so this is that trademark now.
So now if I'm trying to get the information
on a trademark, this is where I see it.
When I click on it,
I'm getting all this detailed data.
This is the serial number.
There's a registration number.
This is the latest update on it.
Now, what does it cover?
Well, I have to click on goods and services
to see what it covers
and it's for chemical preparations, blah, blah, blah.
Okay, so I can get to the data.
It's just a little more data mining
I need to do to access it.
If I want the international class,
there it is right there.
So it's in class 35, it's for chemical preparations.
So it's also in class 42 for design and engineering
in the field of custom chemical synthesis.
Now, if I want to find out who's the owner,
I click on the owner.
Now I see NOAA Technologies Corporation.
All this stuff was on one page before.
Now it's, you got to click little pieces to find it.
So you can get access to some of this stuff,
but some of this stuff is going to be more difficult.
So now let me go back to the main screen.
Do you guys see on the screen right now
all the different trademarks that came up as results?
You do?
So you see like NOAA Technologies and NOAA Chemicals.
Okay, cool.
All right, there's another way to access the information.
Just click this little arrow over here
and now you get this screen.
Do you see that?
Did you see a little pop-up screen pop up?
Okay, great.
So that now gives you the classes and what's covered.
That's how you can see what's in the classes,
what classes and what's covering the classes, okay?
So you can do that, okay?
But what I don't like is that I've got 194 results.
That's a lot of results.
What if I just want to look at the things
that are in class 30 or let's say class 25 only?
Well, what you can do is click this button that says Expert.
When I click Expert, all of a sudden,
this little box pops up on the left-hand side.
Then I can click on class 25, boom.
But.
Loophole, if I keep this thing coordinated clicks,
then what happens is now other classes
that are related to class 25 will also come up.
So as an example, if you have a software program
on education, it's an international class nine,
but under coordinated, it might pop up as nine and 42
because, no, 41, nine and 41
because 41 has to do with education.
So it's assuming other classes that may be related for you
just to give you more results.
Now, that is the one thing I think is clever out of this
is that it's automatically telling you other groups
that may be related,
even though you don't know that they're related.
That's the one thing I do like about it.
What I don't like
is that you can't individually select certain features
and I'll explain it to you in a second.
So this is what I do.
I turn off this coordinated thing first
and I say, I just want class number 25.
Now I've got results for class 25 for Noah
and there's only 31 results.
Now I can go through them one by one and look at them, okay?
The other thing that's actually nice about the new change
is that the logo is actually shown to you
right on the screen.
You don't have to click that button that says images.
It's actually on the screen.
However, a number of the dropdown options are gone.
Like you used to be able to select
from like 20 something different categories.
Now there's like five.
Okay, so now you've got your name,
you can select your class by clicking on expert
and then you can also enter in your goods.
So let's say I want to look at costumes only.
I type in costumes.
Now it's Noah for goods that are costumes in class 25
and these are the three results, okay?
But a lot of, again, a lot of those other options
for choices are gone.
So now you're essentially building backwards, all right?
So again, to start it over,
I'll start the whole process one more time.
So go from trademark search.
I put in the word, I want Noah.
I select wordmark.
I say I want it for costumes.
I go to expert and then under expert,
oh, I think you have to actually look at the results first.
Yeah, then under expert, you can go class 25,
turn off coordinated and look at the results
and there are your results.
Makes sense?
Okay, now what if you're just looking for logos?
If you're looking for just logos,
go down to design description.
And for your description,
that's where you put in like your swoosh.
And then you do your search
and it says no results because this is still on class 25.
So if I turn that off
and I want everything that has swoosh,
nothing comes up.
This is where I think it's a problem
because I know that there's a design description
that has the word swoosh.
I know that as a fact because Nike has one,
but nothing's coming up here.
This is where I don't like this.
So instead of design description,
I go to mark description and look at all the things I get.
So if you're searching for logos,
go to the mark description field.
Select mark description.
Don't select design description.
It's actually counterintuitive.
You would think design description,
I can put in how I describe it.
That's not how you do it.
You go to mark description.
So now I select mark description and then I type in swoosh.
And here we are, all the trademarks with the swoosh.
Now I get rid of the dead ones
because I can raise them back later if I want.
And then I want to go,
let's say I want to look at footwear.
I think footwear is 25, right?
Clothing, footwear, pretty sure.
So now, is it, let me double check.
Trademark, international class for footwear.
Footwear, yep, 25, I was right.
Good guess, good guess, Peter.
All right, so there you go.
So now, but here's the problem that I have with this.
Right now I have, as a marked description, swoosh.
And I've said class 25.
What if I want to say footwear?
There's no place to put it.
Like, I can't put in description of goods, footwear.
At least from what I've seen.
I don't know, I've been playing around with this.
You know, maybe there is a way
and I just haven't seen it yet.
But I don't see where you can go in here
and now refine further and type in, you know,
type in the goods.
What if I go over to goods?
It does say here now, refine search by goods or services.
So if I type in footwear,
this is my first time ever doing this.
Let's see if it decreases the 63 results.
Nope, it goes into a brand new search.
So I'm not sure how to resolve that issue yet.
The second I figure it out, I'll let all of you know,
but I'm not sure how to resolve that yet.
All I know is you can go into mark description,
type in swoosh, I got 63 results.
That's 25, which is associated with footwear.
But if I want to go and do a search for footwear
with the swoosh, I don't know how to do it.
So that means you're going to be looking at more results.
What I might actually do is call up the USPTO help desk
and ask for you guys and see if I could figure it out.
And if they have a solution,
then I'll let you guys know, okay?
So you guys don't have to worry about it.
I'll actually give them a call
and see if they can walk me through.
They have an actual USPTO website hotline.
Matter of fact, I think it's actually on the site.
Let me see, contact us.
I have it on my cell phone,
so I don't know where they put it on here.
Oh, there you go.
There it is, the USPTO contact center.
If you want to hear something that's a voice test,
really going to put you to sleep.
One, five, seven, one, two, seven, two, 1,000.
Thank you for calling the United States
Patent and Trademark Office.
Please listen carefully as our menu options have changed.
To be clear, the US-
It's very boring, so hold on one second.
You noticed that my lights just went off?
Did you guys notice that?
Yeah, hold on one second.
Okay.
There we go, okay.
I'm still in the office and everybody left,
so they turned off the lights.
Easily happens to me, so.
So basically, that's how the USPTO website works.
It's not, I don't think it's as useful as it used to be,
but it's free, so feel free to use it.
But I just, there's certain features that are missing now,
and certainly not other ones that are new,
that are helpful, but you can always feel free
to call the USPTO help desk and hear that voice.
And if you can stay awake during the wait time,
then it'd be great.
And you can talk to somebody,
and what you're gonna do is talk,
tell them that you wanna speak
to Electronic Business Center.
They'll walk you through how to use the USPTO website
for a specific thing.
But I'm gonna call them for you,
and then what I'll do is I'll do an update for all of you.
and put it into the Protection Portal group for Facebook,
so you'll know if there's some other ways
to get additional information on a search, okay?
Awesome.
Anybody have any other questions?
Joanne has a question.
I'm trying to find that hand.
Go right ahead.
Okay, on the USPTO, and when you go into,
what was it?
There's some type of beginning
where they're doing the trademark
and there's the process of the application
and things like that.
There's an area that says,
I wrote it down,
that there's a lie or something, LIE,
and I didn't know what that was.
Where are you?
Are you trying to file an application on your own?
Oh, no, no, I was looking at this other person's
and there's, in that area that you were just looking at
where you go to the goods and services
and you go through all of that
on the lower left at the bottom,
and there's an area where it describes
more of their process of their application
and all the different steps
before they actually got the trademark.
There's an area that says something about a lie
and it's like, what does that mean?
I don't know.
Why don't I go in for you right now
and we'll figure it out together.
Okay.
Let me do this.
Okay, so I'm just gonna share my screen
and you show me what you're looking at, okay?
Okay.
So here's, I just looked up the name Noah, okay?
So I'll get rid of the dead Noahs.
So I only have live Noahs.
All right, so are you saying when I click on this,
you're talking about-
Oh, no, it wasn't under Noah.
It was under the one that I was looking at
that was close to the business name that I was looking,
the trademark I was looking at.
Oh, yeah, I can't, well, whatever the trademark is,
it's always gonna show the same thing.
So are you talking about on this screen here
or are you talking about-
Yeah, further on down.
Okay.
In the area where it says prosecution history.
Right here.
Yes.
And then when you click on it,
it describes all the different levels
of the new application process.
Yeah.
This one where it says assigned to lie,
January 20, 2022, what does that mean?
And then there's T-E-A-S.
I don't know what that is.
Oh, I see.
Okay, so TEAS, you're talking about T-E-A-S?
T-E-A-S is TEAS.
So that's the, let's see if I can look up
the acronym meaning, but basically it's,
there's a thing called a TEAS application,
which is, it's a group.
So let me give you the actual words.
And there's a trademark.
Hold on.
Is it Trademark Electronic Application System?
Yes, that's it.
Yeah, it's the group.
So when you file an application
and you're using their electronic system,
it gets categorized as an electronic case.
And so it gets sent to the TEAS group, right?
Versus if you, you could actually go to USPTO
and submit something in paper.
There are people that do not like anything electronic
and do everything in paper.
That's, there's very few.
I mean, I think many of them still wear aluminum hats
or aluminum foil hats, but you know, it's just different.
So, but then L-I-E, hold on, L-I-E.
Yeah.
I know it doesn't stand for lie.
Let's see, definition at the USPTO.
USPTO.
So that's Legal Instruments Examiner.
That's what it stands for.
So what happens is after you file your application,
there is a, there's an examination that happens
with your actual application, right?
So let me see if I can show you here.
So there's a party that's called the licensing
or the legal, what did I say it was called?
The Legal Instrument Examiner.
Yeah, Legal Instrument Examiner.
And they review it one more time
before it actually gets published.
Okay.
Your application, again, before it actually gets published.
And at that point, what are you guys typing in the chat?
I see everybody cracking up.
It's my fault.
I said, I want to show up to our next protection.
portal meeting in an aluminum hat. I'm going to carve the letters IP with my antennas.
Hey, we've got the 100x conference. Maybe I'll wear an aluminum hat for that.
I just wear that the entire time.
Get footage.
Nobody will know except the people that are in the group. They're like,
everybody in the group will know. So, yes, I'm going to GrowthCon also. Yeah.
Are you going, Jennifer?
Oh, that's awesome. Yeah, we've got to touch base. That's going to be awesome.
I want pictures of you guys there.
Oh, that conference is so much fun. The one we did last year was a blast.
And that's where Brady was there. Tom Brady showed up. He was in spitting distance. He was that close
to where I was seated. But the thing I like about it is that they're getting these people
who have really good business sense, really good business sense. And they're speaking about things
from very different perspectives. You get the athlete's perspective. You get the newscaster's
perspective, the Hollywood person, the normal person who became a billionaire. It's so many
different opinions, but they all work really well together. If you go there and don't worry
about the bling, just go to try to foster the knowledge. Oh, my gosh. You would have to spend
$20,000 to get a one-on-one with one of these people, plus $50,000, $100,000, and they're all
in one room. Wow. Yeah. I've been feeling kind of grumpy because the sales guy talked me into it,
and I've got a VIP ticket. So I'm just like, grumble, grumble, fine, I'll go.
No, you'll like it because I got a platinum ticket. So I didn't want to do the front row
because I think that's a waste of money, honestly. I don't see the benefit to being
in the front row. I really don't. But the platinum ticket actually gives you the private party
and where you're hanging out with Grant and the other crew to kind of get some inside information,
which is good. I don't agree with a lot that their group does, but man, they're smart.
You can be around people that you don't agree with, and if you let go of your personal opinions,
you can learn a lot very fast. Yeah. There was something that happened in a mentor call
recently where I was like, oh, I don't like that at all. Yeah. Yes. Yeah. They're very salesy.
I'm not into... I should probably turn this off for a moment. Hold on.
I shouldn't be giving my opinion on stuff like this during the...
Okay. With that commercial break over, let me jump back into your... Let me just close here.
So again, there's changes to the USPTO website. It is something to be aware of.
I don't like that you can search under the Mark's description, but you can't fine tune
the Mark's description by the goods and services. That I don't like because it makes it harder to
look at results. But again, it's a free resource. You're not paying for it. You get to play with it
and do whatever you want. And what I'll do is I'll call the USPTO website line and see if there's a
way to get what I'd like to get, which is search under the description of the Mark,
and then fine tune with the goods and services. If I can do that, I'll let you guys know.
And I'll go live in the private group, our private group. Yeah. And I think that's about it.
That's it. So all of you will get the information on ALUN. And again, the 28th, February 28th is
when the law for AI masterclasses. What I would do is just to help out other people. Oh, you're so
welcome, Bonnie. To help out other people that you know, there's a lot of people using AI that
aren't aware of what you are aware of. I would just like post something in your Facebook group
or something on your page. Just let them know. Because a lot of people are going to be woken up,
unfortunately, with a very rude awakening. When they find out like, you know, they're on the
marketing team for a company. They started a marketing campaign using something they got from
Mid Journey, which is committing copyright infringement. And now their company that they're
doing a marketing campaign for has now received a cease and desist letter, and they're responsible
for it. Like, how do you explain that to your boss? They don't even know that's an issue.
And so we're trying to bring awareness to this. And so I am speaking on a lot of podcasts.
And so it's starting to get the word out even more.
So we're doing what we can.
So, yep, it's Eastern.
So with that, let me close.
I'm gonna go out with my wife tonight
for Valentine's Day after party.
And I wish all of you an incredible week.
I'm gonna be, let's see.
I should be able to give you guys the update
maybe by tomorrow, tomorrow's Friday.
So maybe I'll give them a call tomorrow
and I'll give you guys the update on the search.
So, all right.
So, and with that, yeah, Rae, go ahead.
Just to clarify here, the next ALUN meeting,
you guys will be getting a welcome email
that'll give you the Zoom access link into ALUN.
And you can join the Facebook group,
which will again, we'll also have the event in the,
or it'll be in the events tab in Facebook.
But our next ALUN meeting is February 27th
at 7 p.m. Eastern.
And it's the Law for AI Masterclass
that's the 28th at 6 p.m. Eastern.
So it's back-to-back days there.
So ALUN is the 27th, Law for AI Masterclass is the 28th.
You got it, Ming.
That's my Spanish for the day.
All right, well, everybody have an awesome week
and I'll catch up with you guys soon.
All right, take care, bye.