This is just an update for every one of our law for AI masterclass members that purchased
the AI protection plan.
I just want to let you guys know that you are going to be emailed tomorrow with a private
invitation into our members portal.
This is going to be a unique login credentials for you.
Obviously, as you learned and can imagine, these are private email credentials, so please
don't share them with anybody for the safety of your account and also for Peter's copyrighted
materials.
As you'll learn in this class, and he touched on during the law for AI masterclass, there
is good reason why we host it this way and why we've created special member accounts
for you to do so.
We also are working on, because we have some AI success blueprint members in here, we also
have to create engagement agreements that are coming out to you as well that makes you
a client of Peter's law firm.
This is some of the back-end things that we've been working at preparing for you.
We haven't forgotten to deliver your things, we're just doing our internal process to get
you set up.
And lastly, sorry to call you out here, Dan, but I'm getting still messages here that you're
using an AI note-taking software.
Just to let you guys know, AI softwares in Peter's courses are prohibited, not allowed
to screen record or to take notes, and you will find out in great detail why if you were
in the law for AI masterclass, you found out then as well.
So please turn it off, if you're having trouble shutting it off, then please exit the session
and then come back in.
We'll let you back in once you have it shut off, otherwise, unfortunately, we will have
to boot you to protect the content of Peter's class.
We don't want to do that.
Well done, Rae.
Wow.
Did you like that?
It was like, it was like a soft hammer.
Do you like that?
Rae's like such a nice, nice person, she's like, will you please shut up?
And then there's like me in court, shut it off, you know, it's just, it's totally different.
I'm like, I like, I like her delivery.
It's way better.
Rae, the regulator.
You see now, Peter's never lost the litigation, you don't want to mess with that.
That's awesome.
I love that.
He's doing the best of what he does.
Yeah.
Hey, it's really good to see everybody, man, I've been looking forward to doing this.
Many of you don't know this, but I'm an IP attorney for over 25 years.
I handle patent law, trademark law, copyright law, trade secret law.
I do litigation.
I do prosecution.
I've litigated in Texas, Massachusetts, Connecticut, Florida, Southern District, California.
I just, I love what I do.
I really do.
Like, this is one of the things I'm more passionate about in life.
I think part of the reason why is because I was born in the projects of Brooklyn.
And long story short, came from a really difficult background.
And as things were provided, I really found the value in making sure you protect what's
provided, you know, and making sure that other people can't come in and just take away things
that are really important to you.
And I know a few people here personally, and I know when you work on certain things, it
becomes almost like your child, like, you know, you write a book that's so important
to you, or you create a company.
That company is so important to you.
Well, over the years, I've grown like up and up and up the scale, went up the scale.
I mean, I've been very fortunate to be named as Lawyer of the Year, Best of the Best, Woodward
White, ABA, Foundry Member, Super Lawyer.
I mean, I don't even know how I got on somebody's list.
I was just very blessed.
And so I'm very thankful for that.
But what I found was that all of a sudden, and all of you will see this, if you haven't
seen it already, as you go up and up and up, it becomes more difficult for people that
are starting out to get access to you.
And that's incredibly unfortunate.
It's really important for us to remember, like our roots, like where do we come from?
And that's why I do a lot of other things like I'm involved in.
I brought a DEI scholarship fund to UNH School of Law.
I built a lot of different programs to help other individuals.
And that's another reason why I do this.
The main reason why I do this is because for people to get access to me, they pay over
$600 an hour.
And it'd be great if people would have access to the wisdom and knowledge over many years.
But for you to actually talk to somebody and spend 600 bucks an hour to do that is hard.
It's just very difficult.
Even if you have the money, it can be difficult.
And so for that reason, I did a lot of mentoring, one-on-ones with individuals.
And then it turned into groups, then it turned into hundreds, then it turned into thousands.
And I tried to...
find a way to help many people at once. And that's where this
came from. The protect your idea challenge. The intent of this is
to give you five days, one hour a day training on different
areas of intellectual property law that I know as a fact, over
many years of defending people and enforcing their legal rights
will directly affect you and your business. I have zero
doubt. There should be nobody who walks out of here who
doesn't come out with at least two or three things that will
transform your business. Now, over the next five days, people
are some people are going to get really shocked. So I just want
to give you a warning before you even start. The main reason for
this is because I've gotten the emails, Ray's gotten the DMS
Larissa has gotten the the people who stay on after we're
done, and they're still like, eyes like bulging, like what do
I do about my company, you're going to learn things that
you've done wrong. Okay, now, when we obtain new knowledge, we
don't freak out. Okay, we don't freak out. So we breathe. And
we're thankful for the new knowledge. But don't, don't go
home and go, Oh, my gosh, I'm doing 18 different things wrong.
I've got to fix everything. I don't know where to start.
That's why you're here. Now that you're identifying that there
are issues. The big thing that you're gonna have to figure out
is how do you which things you fix first? What do you modify?
Which partnerships are important? Which ones do you let
go? Which software packages should you use? Which ones
should you not touch with any, you know, stay extremely far
away from when you're hiring people to work for you? What
should you have in your employee agreements? What you have in
your NDAs and your license agreements, all these things are
really important. And so this is why I actually give you the
replays. There's no separate charge for replays. Everybody
who's signed up is going to have the replays for at least 30 days.
So nobody here should suffer from carpal tunnel pains, or
like, you know, nobody should be freaking out because they can't
keep up. You're gonna get the recordings. So you'll be fine.
What I would try to do is keep track, you know, as we're going
along, write things in the chat is very helpful. What I do is I
look back at the chat afterwards. If you're not in VIP
and you can't get in VIP, get in. Okay, and just so we're
clear, you're not doing it for me. To get access to an attorney
who bills at 600 plus an hour for five hours is $3,000 worth
of value. Add in another five hours, that's $6,000 worth of
value for under $300. That's insane. Like if my clients could
come here and just tap into me for 10 hours and not get a bill,
they'd be very happy. So. So for that reason, if you have the
ability to get in VIP, get in what you're going to do in VIP
is you can ask me questions, there's going to be back and
forth. And before we even start, you're gonna want water. Because
I tend to say this is not legal advice a lot. And every time I
say that somebody takes the drink. And so you can have
water or whatever else it is. I don't know what it is. There you
go. Maryland's got coffee or something or tea. So whatever it
is, have a drink of some sort. So I will answer your questions,
but I'm not going to give you legal advice. This training is
for you to obtain a level of knowledge that will then allow
you to interact with attorneys, interact with people in the
business world, not be intimidated. That's really
important to me, I don't want you getting intimidated by legal
jargon, and certain terms and conditions. And, you know,
that's just not necessary. So I want to make sure I am being
very highly accessible to you over this week. I literally shut
down my law firm, my own law firm is shut down part of the
week intentionally, so that I can train all of you. Alright,
so you guys are getting a lot of access. Again, if you can get a
VIP get in raid, you I'm assuming you dropped the link
already, right? So they can raise like a machine. So raise
like my other AI thing over here, but better. And I don't
even have to ask her to do things. She just does it. And
then Larissa is amazing. So Larissa is our hostess with the
mostest. And so please treat them with the same level of
respect that you would me on the AI side. I'm very serious about
copyrights. Anything that is recorded, which you're going to
learn on copyright day, anything that is recorded is protected by
copyright law. You don't even have to file with the with the
copyright office, you don't have to spend the $65 on filing, you
automatically have legal rights, just by the fact that it's fixed.
That's enough. Larissa, are you waving? Or did you want to say
something? Oh, thumbs up.
OK, gotcha.
And so if you have questions, type them in the chat.
If you want to be able to interact, do hot seats,
things like that, go in VIP.
The other thing we're going to do in VIP
is I'm going to do a live trademark application filing.
Now, what I mean by that is not like theoretically
talk about it.
I mean, I'm going to share my screen.
I'm going to show you step by step what buttons you
push all the way through so you understand every single part
of an application.
Now, to be clear, this is not so you all go out
and file your own applications.
That's up to you.
You should talk to an attorney before you file anything,
because you don't want to make a mistake, especially
in the trademark world, because you really can't fix it.
You can't make things broader.
So you don't want to make a mistake.
But think of it this way.
If you have to fix your car, if you could go to the mechanic
and say, hey, my car is not working,
these are your two choices.
My car is not working.
Please fix anything that's wrong with my car.
Is there anybody here who would do that just
by a show of hands?
Like not one person?
OK, wow, big shocker.
All right, so if the other option was, you know what?
My spark plugs aren't working.
Can you please change my spark plugs?
Would you do that by a show of hands?
Yes, you would.
OK, why?
Because now you've obtained a level of knowledge
to be able to actually work with your vehicle
and not spend ridiculous amounts of money.
It's the same thing in the legal industry.
In the legal industry, what most people do
is they interact with an attorney.
They don't know anything about what they're doing.
And so they essentially get these invoices.
And then they question the invoices because they
don't know what happened.
I want to make sure that you are a highly competent employer
or business person so that you know exactly what you're
asking about.
You know exactly what it should cost.
You know what the steps are.
And in fact, you should be able to put together
some of the stuff before you meet with your attorney
so as to minimize your costs.
And that's my intent, is to not only increase your knowledge
level but decrease your legal costs.
Because when you're building a company,
it's not just about how many things can I file.
You've got to spend time on marketing, employees,
all sorts of things.
I run two separate corporations.
I don't just run a law firm.
So I run two separate corporations.
So I know all about all the expenses.
So if you can decrease your legal costs
and just interact with your attorneys when you need them,
I've saved you tens of thousands of dollars.
And you've done that for $95 or $290 if you go into VIP.
All right?
So with that elongated intro, we're all on the same page.
Nobody's going to freak out.
Buckle in because we're going to go really deep.
And I'm not going to go too fast because I don't
want to freak people out.
But we're going to cover a lot of content, all right?
Today, we're going to start out with trademarks.
Now, trademarks, what they are is
they're an identification of a source of goods.
And most people will go, what in the world?
That sounds like legal jargon.
Yes, you're right.
It's legal jargon.
So let me make it a little simpler to understand.
It can be a wordmark, which is like a word like Nike.
It could be a slogan like Just Do It.
It could be a logo like Nike Swoosh,
which is like that checkmark, the elongated checkmark, right?
Those are all things that are protectable
under trademark law.
Now, there's other things that are also protectable
under trademark law.
You can also protect designs.
You can protect sound.
You can protect color.
You can protect smell.
I'll give you some examples.
If I said to all of you right now,
name to me the company that uses the color brown
and ships packages.
Tell me what's the company.
Type it in the chat.
Yeah, exactly.
UPS, exactly, exactly, right.
They own the color brown
associated with shipping of products.
I have a client who has one of the few trademarks
on colors in the world, all right?
The name of the company is Macintosh.
And what they do is they have the color blue
associated with audio receivers.
So right in the panel of the audio receiver,
there's a blue tint.
They own that tint.
They've had it for like 30 years.
And so we filed a trademark for that.
And I was one of the few attorneys in the world
to actually get a color trademarked.
It's actually a hilarious story.
The examiner, when they received it,
immediately rejected it, called me up and said,
your chances of actually getting a registration
for a color are slim to none.
And I said, yes, that means it's at least slim.
You didn't say it was completely none.
And he laughed.
And he says, in my 20 something years
of being a trademark examiner,
I've allowed two to ever get registered.
And I said, and he says, and I've handled thousands.
And I said, that's great.
I said, so I'll be number three.
And he actually helped me
in the process to get the registration.
So you can actually own a color
if it becomes really well-known.
You become well-known for that color.
I'll give you one other example.
The color pink associated with installation.
What's the company?
This will be an interesting one.
See if anybody actually knows the name of the company.
Barbie, Pink Panther, Mattel, installation.
So like in your house, pink bats.
I like that Roxy.
So the name of the company is Corning.
Corning owns the pink installation
that you put in your house.
They own that color, okay?
So again, you can own color.
You could also own smells.
Perfume companies own smells
and they file trademarks on those things.
So they can become extremely powerful.
But something to keep in mind is again,
it's an identification of a source of goods.
Even if you don't know who the source of goods is.
As an example, if I gave you the product DayQuil,
a lot of people don't know who actually created DayQuil.
It's created by the company called Vicks.
But most people don't care.
Like the majority of people don't care.
They just want to feel better
and they don't want to spend a ton of money
and they know where they can buy it.
So those are the characteristics of a trademark is,
there's a certain price that's associated
with the product or service.
It's known to be sold in a certain area.
It provides you a certain quality.
There's things that you know that are associated
with the name or the logo or the slogan, okay?
Vicki Bay drops the pink.
Yeah, that's exactly right, Vicki.
That's good.
That's really good.
All right, so a few things to keep in mind for trademarks.
Whoever owns the trademark,
this is really important to remember.
Whoever owns the trademark gets to stop others
from using any trademark that looks similar
or sounds similar, okay?
So, but it has to be specific to the goods
or the services that are owned by the trademark.
What did I just say?
Let me give you an example.
The name Apple.
Apple is owned by the company Apple.
Now they own the name Apple in international class nine
associated with electronics, such as cell phones.
So if Apple owns the name Apple,
but let's say Tanya,
Tanya wants to use the name Apple for,
let's say hair products.
She should not have a problem
because the goods are not related.
Electronics have nothing to do with hair products.
So one thing to keep in mind,
as all of you are looking at your businesses
and you're trying to come up with a name to use
and you see a certain name that is used by another party,
you wanna make sure that if you're even considering
using a name that's even similar,
it's gotta be on a different good or service.
And it can't be a related good or service.
I'm gonna show you later the nine different criteria
that are considered in determining whether or not
there's what's called a likelihood of confusion.
So I'm gonna show you that later
after I give you more foundation
because I don't wanna confuse you early on in the game.
But the main factor is you're gonna look at things like,
do they look the same?
Do they sound the same?
Is there a similar audience?
Is a similar price point?
So there's things that you're gonna consider.
So if you're building a new company right now
and you're trying to think of a name for the company,
you need to do, everybody type this in in the chat.
This is really important.
Do a trademark search.
Just type in a chat, trademark search.
When I tell you to type things in the chat,
just so you understand the reason why
is because typically when we type things or we write them,
we don't forget them.
All right, so just by the mere fact
that I'm asking you to type it and you're typing it in,
you're gonna remember this later.
Okay, so if you've got a new trademark you want to use,
let's say the name is Feshir, F-E-S-C-H-I-R.
That's the name, Feshir.
Assuming that that's the name,
you're getting ready to use it.
You need to do a trademark search.
Now, who cares?
Like, why is this a big deal?
Let me explain to you why this is a big deal.
Right now, you can go to a multiple different
artificial intelligence.
websites and you can ask them to create a trademark for you.
You enter in the name,
like different characteristics of the trademark you want to create.
As an example, you can go to logo.ai.
You can go there, you can go to a lot of different sites.
You type in different characteristics or you type in a word.
It spits out an image that's either a design for a logo.
Is there anybody here who's not sure what a logo is?
Just real quick, what a logo is,
is it's just a design that you use so that everybody can identify you,
your product, your service,
just by seeing that design.
Examples are the Golden Arches from McDonald's,
the Nike swoosh.
There's a ton, tons and tons of logos.
You may have a design that's used,
which is your logo,
or you might have a word mark,
which is just a word,
or you might have a slogan,
which is multiple words.
With that, Ray, you're raising your hand.
Yeah. Would you like me to show the Nike example we have? I have it up.
Yeah. You can pull that up. That's fine.
Yeah. You can share your screen and show that to people. That's fine.
What you want to do is make sure that whatever you decide to
use is not similar to other people's.
You see over here on the top,
zoom out. There we go. That's perfect. Thank you.
You see on the top left, Nike,
N-I-K-E, that's a word mark.
Right next to it, you see the Nike swoosh,
which is that check mark.
Underneath it, you see just do it. That's a slogan.
Now, if you look to the right here,
you see Nike with the swoosh underneath it.
What a lot of people do is they consider the logo to be whatever's in your design.
A lot of times, that design includes a word and it includes an artistic portion.
They call that the logo.
I don't want you to get confused because technically,
the artistic portion is the logo,
but you can have a logo that includes a word and an artistic portion.
On the hard right side,
where you see the two arrows right there,
you see Nike. Thank you very much.
You see, this is great, Ray.
Ray's having way too much fun with this.
I'm a digital Vanna White.
This is great.
You've got the name and you've got the swoosh underneath it.
That's your logo.
If that's what you want to use for your logo,
what I want you to do
is I want you to do a trademark search for both the name
and for the artistic portion.
Don't do a trademark search for one alone.
Why?
Let's say that you use instead
Trike, T-R-I-K-E.
Underneath it is a Nike swoosh.
You do a word search just for Trike and Trike looks like it's available.
You start using it.
You can get sued for using a Nike swoosh within your logo
just because you searched only for the word mark.
Always search for the word portion
and for the design portion separately.
Really important to do that.
Are they two separate searches?
Yes, they are.
For those of you that are in VIP,
today, we're actually going to go in depth
into doing trademark searches live on the United States Patent Trademark Office
or on their website.
You'll see and you'll be able to ask questions
and ask me about buttons and everything.
For everybody else, we'll actually do a quick one,
but you won't be able to ask questions in that environment.
Thank you, Virtual Vanna.
That's great.
Vivi, that was awesome.
Okay, so if you're going to use a word mark or a slogan
or you're going to use a logo,
make sure you do a trademark search, okay?
Now, something else that's really important
is that how many people here have seen a TM or a Circle R?
Just by a show of hands.
All right, so there's some people who have not seen them.
All right, so this is the only time you use a Circle R
is when you get a federal registration.
Do not use a Circle R next to your name
or next to your logo until you get a federal registration.
Why?
Because you can get sued for tortious interference with business practice.
You can get sued for unfair business practice
just by the mere fact that you're telling the world
that you have a federal registration when you don't have a federal registration.
You've got to be careful about that, please.
Like, I've seen people, what they're trying,
they just don't know any better.
And so they come out with a name.
They put it, they slap a Circle R on it.
They go running with it.
And all of a sudden, the opposing party stops.
using a similar name, believing that you have
a federal registration when you don't,
and then if you guys end up in a litigation matter
over anything, it always happens.
Legal counsel just throws in tortious interference
with business practice or some kind of tort
against the other party because of this very issue.
So just be careful.
You can only use the circle R
after you get a federal registration.
That means, and just so we're clear,
what I mean by federal registration is I mean,
you file a trademark application,
you get a registration number, not an application number.
You get an application number the second that you file.
You need a registration number
to actually use your circle R, okay?
Really important to understand that.
I don't want anybody to get into trouble with this.
Now, when can you use the TM?
You can use the TM the second that you believe
you have certain legal rights to that name or that logo.
What do I mean by that?
The moment that you start using it
in what's called interstate commerce, you can use the TM.
So if I start, let's say Maryland is selling products
from Destin, Florida into Concord, New Hampshire.
That's crossing state lines, that's interstate commerce.
Boom, you can start using a TM, okay?
Because you believe you have certain legal rights
to that name, even though you filed nothing.
Just understand this.
You do not need to file a trademark application to use a TM.
It is not a requirement.
The TM can be used even though you have not filed
for legal rights yet.
Everybody with me so far?
Okay, did I lose anybody on that one part there?
Because sometimes people were,
okay, Vicky's asking a question.
All right, Dan's asking a question.
No problem, no problem.
Let me go through it one more time, okay?
Let's say, Dan, you've got a brand new name
that you want to use.
And let's say it's like Joust or something like that,
Joust, and you're gonna use it for sports equipment.
And so it's called, this is the Joust line, all right?
And so you have not filed a trademark application
with the United States Patent and Trademark Office yet.
You haven't gotten to it yet.
But you're starting to sell product.
You reached out to, let's say, Coach Rob Allen.
You're like, hey, Coach Rob Allen,
you know certain people in this area.
I'm gonna send you like 10 units.
He's gonna send you a certain amount of money.
You've got a transaction that's happening right there.
You can slap a TM on the name, Joust,
right on the product, right away.
You don't have to wait until you file
a trademark application, okay?
Most people believe you do.
There's no requirement.
And the reason why I'm gonna explain to you
in about four minutes is because of a thing
called common law trademark rights.
This is where it gets a little confusing.
So I'm gonna take my time in here.
But let me just start out by saying, again,
you do not need a federal registration to use a TM.
Why do you wanna use a TM or Circle R?
The reason why is because you wanna place the public
on notice that you believe that you have
certain legal rights to the name,
or to the logo, or to the slogan.
The reason why that's important is because,
number one, you don't wanna hire a lawyer
to try to enforce your legal rights.
It's a lot easier if you place people on notice, right?
Think of it this way.
Your next door neighbor throws a party
and it's on your lawn.
Now, you can go outside and tell your neighbor,
hey, Frank, you're on my lawn, can you move?
Or you can wait, and you can wait, and you can wait,
and then you can make a big deal about it later
by filing a complaint with the town,
calling the police, calling up the local sheriff.
Why don't you just go outside and tell them,
hey, get off my lawn?
There was no need for that.
That's why you use the TM.
When you use a TM, it's telling the public,
hey, this is my property, back off.
This is my name, back off.
Okay, I've invested a lot of time in my brand.
There are people who spend tens to hundreds
of thousands of dollars protecting the name
or whatever their brand is,
either the name, the slogan, the logo,
like the general look and feel of what they do,
which is actually protectable in the trade dress.
That's a whole other area of law.
They spend lots of money protecting it.
Why?
That is the essence of who you are.
That's how everybody finds you.
How are people gonna know, oh, you know what?
Daphne is really good at what she does.
How am I gonna go after her line?
Oh, I look for her name.
I look for the name of her business or for her services.
If that name's on it, boom.
I got to go there because I know Daphne is associated with that.
You have a certain quality of service, quality of product that is demonstrated to the public
just by a name.
That's why these names are so incredibly important.
And that's why you need to do a trademark search and why I told you to type it in the
chat.
Because if you don't do a trademark search, imagine spending tens of thousands of dollars
building up a brand that you could never own.
This happens all the time.
People spend tons of time and money building up something and then they realize two, three
years down the road when they get a cease and desist letter and they have to hire somebody
like myself to save them, they ask, I don't understand, how could I get sued?
I went to the Secretary of State's website and I searched for the name and it was clear.
Can I show all you guys something real quick?
Do I have your permission?
I don't want anybody to feel bad in case you've done this, but I want to show you something
specifically.
Every one of you lives in a state, I'm assuming.
Every one of you have a, unless you're in another country, every one of you has a Secretary
of State website.
And what I'd like all of you to do for homework tonight is do this.
Look in your state and look for the Secretary of State's website.
So I'm going to pull up one here.
All right, here we go.
Pull up one right here and I'm going to do, I'm going to show you what this looks like.
Okay, I got it up.
Let me share my screen with you and see, is it up?
There it is.
Okay.
This is the New Hampshire Secretary of State website, okay?
What most people do when they're building a business is they come on to the Secretary
of State website for whatever state they're in, they click on the search, do a quick search
and they type in the corporate name right there.
That's what they do.
Okay.
And then they do a search and they see, oh, well, the name's free or the name's not free.
Okay.
That is what the majority of people do.
Here's the problem.
That is called a business name search.
That is not a trademark search.
It's called a business name search.
Don't make this mistake.
I had someone come to me after many years of building up a certain corporation.
He had many, many successful years of running it.
He got a cease and desist letter.
He called up his corporate law attorney and he asked his corporate law attorney, hey,
what do I do about this?
Corporate law attorney said, oh, it looks like you got to stop using that name.
And he said to the corporate law attorney, he said, I hired you to look to see if I could
get that corporate name registered and you registered it.
And the corporate lawyer said, yeah, I did register it.
And the guy I know says, hey, I paid you to make sure the name was available.
And the corporate lawyer said, yes, I did make sure it was available.
And so I filed it.
But the corporate lawyer didn't do a trademark search.
He did a corporate name search on the Secretary of State's site, saw it was available, started
using it.
My friend got sued, OK?
Now that lead led to a second problem, which I'm going to tell you about in about one minute
now.
But the point of the fact is, again, make sure you do a trademark search.
And I'm going to show all of you how to do trademark search tomorrow.
We're going to go into a lot of detail.
And then, like I said, in VIP, we're going to start it today because I got an extra project
for you guys to check out there.
All right.
So here's the thing, though.
My friend actually did not have to stop using the name when he did.
And I'm going to tell you why now.
And this part is, I'm going to take it very slow so you can all understand it.
So far, we've talked about what's a trademark.
We've talked about different types of trademarks, logos, wordmarks, slogans.
We've talked about doing a trademark search.
I told you, make sure if you use the Secretary of State's website, you realize that is called
a business name search, not a trademark search.
You're going to learn how to do a trademark search later.
But now I'm going to tell you about something called common law trademark rights.
OK, common law trademark rights.
I'm going to take this slow so everybody can get this.
You have legal rights to the name that you use,
assuming, again, that it doesn't belong to somebody else.
You have rights to the name that you use
in the geographical region where you use it.
What does that mean?
So let's say that Dr. Leah Johnson,
so Dr. Leah Johnson decides to start using,
let's say, JASN, right, JASN, let's say that's the name.
So she's using JASN for, let's say, a designer product line.
So this name, JASN, she's used in, let's say, Nashua,
actually, let's say Boston, Massachusetts.
She's using it there.
And it's a big line, and people are becoming well-known.
It's becoming really well-known.
She never filed a trademark application for it.
Never did, but she'd been using it five years, six years,
seven years, eight years.
Now, all of a sudden, this big corporation comes out,
and they go, and they file for the name JASN,
associated with the same kind of line.
And they get a federal registration.
A federal registration means that they own all
of the United States.
They cannot come into the geographical regions
where Dr. Leah Johnson has already been selling product
and doing sales in interstate commerce,
meaning they cannot come into a specific region of Boston
where she has sold, where she's done work
in interstate commerce, because she has preemptive rights.
I'm going to describe this again.
I just want to do a quick first, and then I'm going to come back
and break it down into pieces, okay?
So in other words, you do it first,
you have certain legal rights to it.
Somebody does it second, they come after you.
That means they do not have legal rights to it.
But it breaks down to the specific geographical region
where you're using it.
What does geographical region mean?
So let's say I'm using in Destin, Florida.
That would be a geographical region.
Concord, New Hampshire, that's a geographical region.
It may actually be smaller than that.
It might be a town within a city.
But if I'm using, there was actually a really funny example.
There was a company called McDonald's before McDonald's
came out.
I don't know if you guys actually knew this.
And they actually sold hamburgers.
Like, you can't make this stuff up.
Like, and McDonald's actually went after them.
And they said, go away.
Because we've actually used McDonald's
for an elongated period of time in our location.
And they didn't have to get shut down,
because they used it before McDonald's, the big McDonald's.
So you have certain preemptive rights.
So going back to my friend, who had been using that name
for like five years, his corporate counsel told him
to stop using the name when he actually never had to.
And when he learned that, his face literally went white.
Because he spent a good $20,000, $30,000 rebranding,
changing websites, pulling products from the shelves,
changing packaging, coming up with a new marketing campaign,
informing all of his clients and customers by email, by letter,
by phone calls, that we now have a new company,
and this is the name.
None of that was necessary,
because he actually had preemptive rights
under common law trademark rights.
That's why to understand how common law trademark rights work
is really important, especially if you haven't filed a federal
trademark application yet.
So to back it up a little bit, there are common law rights,
and then there are what are called federal trademark
application rights.
They're two different things, okay?
I'm going to do this one more time, because I'm really good
at reading people, and I can see which,
when I see people I can tell if they get it or not.
I just, I'm just good at that.
That's why I'm good in court.
So anyways, I'm going to take this one more time, all right?
And so there are common law rights,
and then there are federal rights, okay?
So here's how it works.
Common law, the first to use it wins.
So if I use it, and then Vicky uses it after me, I win.
If Vicky uses the name first, and then I use it, Vicky wins.
But it has to be for the same or similar goods and services, okay?
So Nike for sneakers.
If I use Nike for sneakers, and I'm the first one to use it,
and Vicky uses after me, Vicky has to stop.
Sorry, Vicky, I'm just picking on you,
because I've known you for a while, so I can do that.
And so if instead Vicky has the name Nike,
and she's been using it for sneakers,
and then I decide to use it for sneakers, Vicky says,
you know what, Pete, love you, but you got to stop.
That's my name. Back off, right?
Because she has preemptive rights.
over me. That's how common law works. First to use. Federal trademark rights work by first to file.
It's not first to use, it's first to file. So you've got to file a trademark application
in whatever government that is associated with your country. So let's say the United States,
it would be the United States Patent and Trademark Office. In Canada, it would be the
Canadian Patent and Trademark Office. In Japan, it would be the Japanese Patent and Trademark
Office. There's different trademark offices in every country of the world. You would have to
file in whatever country is important for you. So again, federal is first to file. Common law
is first to use. They're very different. Very, very, very different. All right. So now,
let's say to Kenya, let's say to Kenya, hey, it's good to see you again. So if to Kenya actually
owns, let's say she's been using it in Destin, Florida, and then Jennifer Flannery, my good
friend, she goes and she gets a federal registration, right? To Kenya can continue
using it in Destin, Florida, but she can't go anywhere else. You get that? She's now trapped
in Destin, Florida, only. That's how federal registrations work. So if I'm using it,
you know, I'm using the name for a certain elongated period of time, somebody else comes
along, gets a federal registration, I can keep using it in the same geographical region where
I have been using it, and they can't stop me, right? And again, look, this is not legal advice.
Talk to your lawyer. Anybody here get a cease and desist letter? Call your lawyer, all right?
That's the first thing. I don't want everybody saying when opposing counsel calls them up,
I was in the protect your idea challenge, and I know that I can continue doing it. Just make sure
you talk to your lawyers. I don't want anybody missing anything so you don't get in trouble,
okay? And everybody signed a waiver here saying that you understand this is not legal advice. So
just making sure everybody knows that. But I have been doing this a long time.
So with that being said, you can continue in the specific geographical region,
but you can't go anywhere out because the federal registration owns all of the rest of that country.
Now, this is why I told people, file your federal application.
Don't wait. If you know that the name is clear, if you have zero doubt that the name is clear,
don't wait. File your federal trademark application, please. Why? They're cheap.
Trademarks are not expensive. They're not like patents. Patents are like $10,000, $12,000.
Trademark application, you're talking like a grand, $1,200, maybe around that ballpark,
and that's including the United States Patent and Trademark Office fee of $200,000.
$250 to $350. But you're talking inexpensive for you to protect your name. So nobody else can use
your name. Your name is important, all right? That's what everybody's going to be drawn towards.
So make sure you protect it up front. Now, I'm going to tell you something that most people don't
know about. If I haven't told you something or else that you didn't know about. How many people
here knew about Common Law Trademark Rights? Just curious. Ray raises her hand. Ray's on my team.
She's like, I know. That's great. All right. I say Common Law Trademark Rights in my sleep
sometimes. That's sad. That's pretty sad. I'm just saying, right? So I'm going to tell you
one other thing. I'll give you one other thing that you most likely do not know about yet.
Should I go into that yet? Yeah. Let me elaborate on one other thing first. Okay.
If you have not used the trademark yet. Okay. I'm going to go right into it. I think you guys
can handle it. Is anybody completely lost yet? All right. Good. Good. That's good. That means
you'll be able to take this next one. Okay. If you have not used the trademark yet,
I can tell you as a fact that one of the most difficult things to do as a business owner is
to come up with a new name that nobody has used before. It is one of the hardest things that you
will go through. I've represented companies from like Stonyfield to MIT to, you name them,
Boston Acoustics, Brookstone, lots of big companies, big name companies.
They'll tell you that just trying to come up with a new name is really, really, really hard.
So assume for the moment that you came out with a new name.
So Steve Mayer, Steve Mayer has a company,
Steve Mayer comes out with a brand new name.
And he's like, this is a great name.
Like this is phenomenal.
Like he wants to go, he wants to tell the world,
number one, don't tell the world, please.
Don't tell the world.
Because when you go bragging to the world
about this brand new name that you came up with,
one or two things is gonna happen.
Either number one,
somebody is gonna go and buy the domain name, all right?
Which is remarkably unfortunate, but people will do this.
Or number two,
somebody is gonna file the trademark application.
And then you're just gonna have to start over,
which is remarkably unfortunate.
I don't want that happening to anybody.
So what you do, if you haven't started using the name yet,
is number one, don't go telling people.
Number two, you actually can file
what's called a section 1B trademark application.
It's called section 1B as in boy.
It's called an intent to use trademark application.
I'll let you guys finish writing that down.
So it's an intent to use trademark application.
Okay?
The way this works is that if you have a new name
and you do, again, please do a trademark search first.
I don't want you guys filing.
Nobody here should file a trademark application
on anything until after you do a trademark search.
Otherwise you essentially could be throwing away money
for no reason.
Lawyers will be happy.
You're not gonna be happy.
Okay?
Because we'll get paid.
We'll get paid the file.
But every client that comes to me,
I always ask them, do you do a trademark search?
And if they say, oh no,
nobody's ever came up with this name.
I said, all right, please sign here,
confirming that you realize I asked you
to do a trademark search and you chose not to.
Because I don't want them coming back to me afterwards
when we have to spend a lot of time in legal arguments
in front of the United States Patent and Trademark Office,
in front of an examiner trying to get a registration
and spending three, $4,000 doing that
because they didn't do a trademark search.
I don't want them coming back saying,
why didn't you do a trademark search?
So make sure you do a trademark search.
That's number one.
But assuming that you did a trademark search,
you can file a section 1B intent
to use trademark application,
even if you have never used it.
That's gold.
That is gold, people.
Like if you know exactly what you're going to use it on,
you don't need to wait.
You don't need to wait for something to happen
where you essentially could have somebody else
either come up with a name or it gets leaked,
or you do something like you do a search
on a domain name website,
looking to see if it's available.
You come back 10 days later and the price is 10 times more.
You ever do that?
You ever wonder why?
The reason why is because they actually have an engine
in there that determines what is the actual value
of the domain names.
And so if you're searching for domain names,
they know that it's now important.
So you might go back afterwards and the price has increased.
That's why tomorrow I'm actually going to show you
the right sequence to actually obtaining domain names
and filing trademarks.
I'm not going to do that today.
Give you something to look forward to tomorrow.
So, but the first thing, again,
a few things to keep in mind.
You can file an intent to use trademark application.
You don't have to wait.
The way it works is that you file it today.
Once it gets allowed and the 30 day period expires
for anybody to oppose your trademark,
which we'll talk about tomorrow,
they're going to ask you to actually change
your trademark application from an intent to use
to an actual use.
You can't get a registration
until you actually use the trademark.
Got it?
So while coach Rob might come up with a really cool name
and file for the trademark application
so nobody can beat him out,
he can't get the registration
until he actually starts using it.
And you get, and here's another piece
of really valuable information for all of you.
You get up to three years of extensions,
up to three years.
So that means you can file your trademark application today.
You can get an allowance, so to speak, in 10 months,
and then you can file an extension
and another one and another one
and another one up to three years.
So if you're thinking you're going to use the product
in the next year and a half,
and you know what you're going to use it for,
you can file for it today.
Okay, I just saved you a ton of heartache
because it can get really.
difficult in this area, all right?
All right, so Ray, I'm going to jump in now
with what I said I was going to start with.
Okay, you cool with that?
Yeah, I think there's two quick clarifications
everyone's asking for in the chat.
Yeah, go for it.
One is international classes,
like just a really quick brief statement.
We're doing that tomorrow.
Okay.
We're going to go into, yeah.
Online sales versus the regions.
So I think maybe that's something we can clarify.
Yeah, we're going to go in that.
All right, I'll cover those real quick
just so everybody understands.
International classes, I'm going to show all of you
tomorrow where they're all listed
and what every single one of them represents.
So you're going to get a lot of detail on this.
I didn't want to give you that too today.
Like I can talk to you guys about IP until you fall asleep.
I'd rather I don't do that, okay?
So we're going to take this day by day, all right?
And even after, just so everybody's aware,
after I'm done with the Protect Your Idea Challenge,
there's still like thousands of other scenarios.
I'm giving you what I've found in the last 25 years
are the things that people mess up the most,
that are most valuable to individuals starting a company
that are in a company,
and the ones where people get into trouble the most,
because nobody explained it to them.
So that's why I explained to you
what an intent to use trademark application is.
That's why I explained to you
what common law trademark rights are.
That's why I explained to you
why you don't want to use a Circle R,
why you can get in trouble for that,
because those are things that people get wrong,
and I don't want anybody here running into those problems.
Okay?
And then the second, what was the second one, Rae?
That was the international classes.
Yeah, the international classes,
and then the online sales.
Basically, we have software, you know, software developers.
Yeah, we'll talk about that tomorrow.
So I'm going to explain to people what sales,
what transaction actually is considered
used in interstate commerce tomorrow,
because that's actually pretty complex,
because there's a thing,
like, let's say I have an eBay website,
and I'm selling, somebody buys it in, let's say, Pakistan.
You know, is that a sale in Pakistan?
Yes or no.
Let's say somebody buys it in Florida.
Is that a sale in Florida?
Yes or no.
I'm going to go into a lot of detail in that for you,
and give you specific scenarios.
Now, all of you here should be in the Facebook group.
If you're not, get in the Facebook group,
because what you can do in there is go live,
say who you are, and say what you're looking for.
Because guys and gals, like, you've got,
like, I try to stay humble.
Like, I really do try to stay humble.
Anybody who knows me,
I don't like talking about myself, all right?
But you've got a premium IP attorney
who's not billing you per hour for a week.
Like, take advantage of this.
This does not happen.
I don't know lawyers that do this.
So take advantage of it.
Go live, say who you are, say what you're looking for.
And just don't go in there and say what you're,
you know, my trademark is such and such.
Like, don't do that.
Don't give your personal info.
But just say, kind of, I'm looking for this.
I'm looking for that.
You know, just go live and let people know
what you're looking for.
Because then I can customize.
I can talk on literally any area of IP.
I can hit AI for like three months,
or I can hit, you know, trade secrets for two.
Look at Daphne.
Daphne's like, yes, yes.
Yeah, we just did that.
What was that, two weeks ago?
Who was in the Law for AI masterclass here?
Yeah, we had a good number of people there, right.
So did you guys enjoy that?
Was that good?
Yeah, that was a lot of fun.
We went deep.
We went really deep.
So we're gonna do that again next month too.
So I'm gonna do another one for you guys.
There's some new info for you guys.
All right, so with that,
I wanna respect all of your time.
And so I'm going to do something that nobody does
when they run a challenge, okay.
I'm gonna tell you now, before I go any further,
I'm gonna tell you exactly what the offer is.
The reason why I'm doing this
is because I don't like playing games.
Anybody who knows me would tell you,
I don't like people's,
I don't like talking to you every day and,
oh, you like me more, you like me more,
you like me more, you like me more.
Here's the offer.
Like, that's not my thing.
I'd rather be upfront with you.
There's not a single person in here who didn't pay,
which means you're serious about your careers.
You're serious about your businesses.
And you took time in your week to spend with me.
So I wanna honor that by being very upfront with you,
being very honest with you.
Okay, so we have an offer that we're dropping.
The door's gonna open today.
It's gonna be available all week long.
And then the door will close.
Rae, when do we close it?
Was it Friday at midnight?
Friday at midnight.
Yeah, Friday at midnight.
So you have all week to ask all your questions.
Be happy to answer any questions.
You'll learn more about what I know.
And I'll be giving you other assignments in between
to refine.
things. But I'm going to let you know right now. Ray, do you want
to run it for me?
Sure, I got to let you know, I'm getting pretty windy out there.
So my internet's a little unstable.
Oh, that's right. You're you're in. Oh, so whoever does not know
Ray's actually in Hawaii. So I can actually run it from mine.
If it's
I think we'll be okay. I got it here. Let's try.
Sounds good. If we disconnect, then we'll go to mine. All
right. This is what I did. I thought to myself, how can I
provide something that is going to give you direct access to
myself, at the same time give you things that almost every
single company needs. And make sure over an elongated period
of time that anytime you have questions, you can ask those
questions and not get another bill. And I said, man, that
would be really cool. If I could come up with something
like that, that would be really cool. And we worked on it. And
we worked on it. And we fine tuned it. And we changed it, we
changed it. And we came up with this. And this has done
remarkably well. For those don't know, I ran the patent law
practice in a major New England law firm for 17 years, I built
it, we were a firm of the year for 10 years in a row, as I was
the director of the department, the patent law department and
the IP department. And then I decided to build my own firm
intentionally. The reason why is because I want to spend more
time teaching people. I already had a large number of clients,
I was very fortunate to be doing incredibly well. But I want to
spend more time with people doing this. And it's kind of
hard to do when you have a billable hour requirement. So I
decided to build my own law firm, Nevis IP law group. And
we're doing extremely well, very well. But at the same time, it
gives me more time to do this with you. So we created for you
what's called the foundations and IP package. This solves all
these issues. So let's go to the first slide, please. Right.
Okay, so the first thing we're going to do is a trademark
search for you. Every company needs a trademark search. All
right, if you've got a business, you need a trademark search just
to make sure that the name the name is clear. I'm going to have
myself and my team do a trademark search for you using
USB to website and a few other different tools to do a
trademark search to see if your name is clear. All right, and go
ahead. Right. Next one, please. And then on top of that, we're
going to file a trademark application for you. Now, just
so it's clear, this includes the United States patent trademark
office filing fee. It's all in this, it's not going to be a
separate charge. One of the things that really frustrates a
lot of people that run a business is when they run when
they work with attorneys, there's a lot of mysterious
fees that they just don't understand. They get another
bill for this another bill for that. And I and I don't mean to
say anything bad about attorneys because I'm an attorney, right?
It's just that most of us bill per hour. So what I decided to
do is to build my firm on a flat fee structure. And so we're
doing a trademark search trademark application, one fee
upfront, it's all included. Next, please.
Alright, just looking at those two things together. So far,
you got a value of about $2,400. That's assuming some of you
don't have a name that's even that's incredibly complicated and
spends more time. But the beauty of it is you don't spend any
more money on it. So go right ahead.
All right, the next thing, this is the one that everybody wants.
I will personally work with you and do an IP audit.
What's an IP audit? I give you a list of eight or nine things to
get together for our meeting. Then I sit down with you one on
one. This is not me handing you off to other people. This is you
and I together. Ray jumps on some of them as well, because
she's just amazing. But she doesn't have to all the time.
But it's fun having her there as well. And I digest literally
everything that you're going through. I give you an analysis
of what you should protect, what you shouldn't protect, where
you're wasting money, where you're not wasting money. Should
you file trademarks here? Or do you file patents? Or let's say
you're actually doing the creation of a software app. I'll
give you the actual language that you want to be using when
you're working with those parties and make sure they
assign or write title and interest for the app over to
you. Not just the not just the code, but also the
functionality. Like we do everything. We do everything
that is available within three hours. In this time, you can
even ask me questions about your use of AI if you're an AI
person. So if you're trying to figure out hold it
I'm using ChatGPT in my business to run certain reports.
Is this safe?
Is it not?
I'm using MidJourney to do this.
Is this safe?
Is it not?
We'll analyze all that as well.
You'll notice that this is up to three hours.
So when I actually create an IP audit for my current clients,
it goes for around $15,000.
And there's no time limit.
If I do it in two hours, it's $15,000.
If I do it in five hours, it's $15,000.
It's just $15,000 flat out.
You're getting this added into this package
with the trademark search and application.
Next one, please.
Oh, and then you also get, we do this on Zoom,
so you're also going to get the recording of that as well.
The value is already at $17,000 and change.
So next one, please.
This part is a lot of fun.
So what we created was called the Protection Portal.
For a full year, you're going to be a member in the Protection
Portal.
Once a month, I go live.
There's a few people here that are actually
in the Protection Portal, like Jennifer.
She could tell you in the chat how much fun it is
and actually how engaging it is.
As you start implementing the things
that we uncover in your IP audit,
namely the mistakes or the things that you need to do,
you're going to have follow-up questions.
Well, wouldn't it be great to be in an environment
where you can ask follow-up questions
and not get additional bills?
That's what this is.
For a full year, once a month, I'm
going to go live for an hour and a half,
answer everybody's questions without legal advice,
again, without legal advice.
And we're going to go into new IP issues as well.
So we've covered, let's put it this way.
The people that are in my Protection Portal,
they knew about the issues with AI software nine months ago.
Before all of you found out about the Copyright Office
decision and before the decision in the Federal District
Court of DC, they knew about it nine months ago.
So they already modified their businesses,
and they're already successful.
So that's my job.
My job is to keep you and your business doing well.
It's almost like IP insurance is what people call it.
I'm not giving it that name.
But in any case, what you do is you get a full year with me.
And on top of that, we have a portal
where you get a private login where all of your videos
are located.
So your challenge videos will be there.
Your VIP videos will be there.
The Protection Portal videos will
be there as you join and going forward for a full year.
So you don't have to look for emails.
You get a login.
You log in, boom, your whole menu's there.
Every one of your videos is already there.
Next slide, please.
That whole package has a value of over $50,000,
and we're giving this for $59.95.
That's the cost.
You can do that in one payment, or you
can do it in three payments.
There's two different options.
That value is insane.
But we wanted to make sure this was available to everybody,
not just the people who can afford spending $50,000.
So we made this available for everybody.
Now, the other thing to keep in mind, yeah, go ahead.
That's Ray's bow.
You never want to wait for my light refraction.
I knew you were going to wait for it,
because it looks so cool.
So that's fine.
Go ahead, Ray.
You also get access to any Protector Idea
Challenge for a full year.
So when you see some of the alumni here,
none of them have paid.
So as we start to go through new things,
they can just come in and watch any of the Protector Idea
Challenges.
In fact, before we started here, I
posted in the protection portal the link to this,
so everybody can just log in at no cost.
So they never pay for another Protector Idea Challenge.
Is that it?
But wait, there's more.
Oh, that's right.
OK.
All right, let me explain this to you.
How many people here sell product or provide services
internationally, just by a show of hands?
All right, so there's some.
If you sell products in Canada, if you
do manufacturing in China, I have associates
in every country of the world.
So if you're trying to figure out how to get trademark rights
in Canada, or in China, or wherever it is,
or let's say in Europe, I can introduce you to my attorneys.
I have attorneys in literally every country of the world,
and they give me a 20% to 30% off their normal billing rates.
So you get people who are accountable to me directly,
people that I've had relationships for 20, 22 years.
And those are the people that I'm going to introduce to you.
Those are the people you'll have the opportunity
of working with, if you so choose.
So I'm going to introduce you to my attorneys.
It's way better than going on Google
and typing in lawyer in Mexico.
That's a bad idea, okay?
It's better to find an attorney
who has a really good contact and say,
do you have a lawyer in Mexico?
Way better, don't go on Google, bad idea.
And then, oh yes, the affiliate program.
Okay, I believe this is the last slide, guys.
We added a lot to this, but anybody who takes this offer
actually gets to go into our affiliate program,
which means if you refer other people in,
you take a percentage of every single sale
associated with that person.
So if they take the challenge, if they take VIP,
if they take the offer, I mean,
Todd and Tamara have had over $6,000 come in for them.
Others, Jennifer has had funds come in.
Other people have had thousands have come in.
So it depends.
If you have a network, this is really good for all of you
because number one, the package is a write-off.
Like this is a business expense.
Everybody, if you signed up today for this challenge,
you should be writing off the 95 bucks.
If you sign up for VIP,
it should be a write-off for your business.
This is education.
So it should be listed as a business expense.
If you have an LLC, that's one of the beauties of it.
And then taking this package, again,
it should be a business expense.
And at the same time, you can be compensated
for referring people within your network
if you believe that this will help them.
And that's what a lot of people who run networks do, okay?
And that's the total cost.
All right, why don't you stop sharing for a second?
And let me just, I'll explain one more thing.
Some of you are probably asking right now,
well, man, that's a pretty great deal.
I just took the AI package.
What about me?
All right.
If you took the AI blueprint package, which was $9.95,
we're doing something special for you guys.
You actually get to take $1,000 off the cost, flat out,
which essentially means that you're getting
the Protection Portal free and you're getting ALUN free,
which is the AI Legal Update Network.
You're getting essentially both of them free.
That's ridiculous.
So if you already took that package,
that's, yeah, Abigail's like, what?
Yeah, so the people that are in my Protection Portal
didn't get that opportunity.
You guys are getting the opportunity now,
which means now that so many people from my portal are here,
I need to go back over there and give them something.
I can see them looking at me.
Right now they're like, hey, what about us?
So I'll do something for you guys, don't worry about it.
I always make it right.
But I just thought, and you'll still stay in ALUN.
You'll still stay in the AI Legal Update Network
because the reason why I created ALUN is it's AI only.
I couldn't run the Protection Portal
and talk about AI every month.
It just wouldn't be fair
because there's people that run businesses
covering so many different issues,
from NDAs to non-compete agreements to employee issues
to I need to figure out my trademarks, my logos.
They have so many issues that they're going through.
I can't cover AI every month there.
So I had to create an AI only group.
That was ALUN.
That's what that is.
So all of you that took ALUN,
that's in that AI blueprint package,
you get $1,000 off of this.
So that means you're only paying $49.95
for trademark search, trademark application,
three-hour AI, well, three-hour IP audit,
plus the Protection Portal for a full year,
the network, the affiliate package,
and everything else we threw in there.
That's pretty great.
So what we're gonna do now is drop the link.
If she didn't drop the link already,
there should be two links.
If you were in the AI blueprint package,
there's a link just for you.
You can click on that link,
cause it's $1,000 off.
And anybody who's thinking,
well, I'll just press that button and get that discount.
Well, we're gonna check to make sure
that you actually are in that package,
the other package beforehand.
So, and if you're not in that, in the AI blueprint,
then you'll see another link for you.
And you can do either a three-pay or a single pay.
All right.
That's the offer.
I've just done something nobody does.
I did it on day one.
You already know it.
It's out there.
It's out of the way.
If you have questions, you can ask questions.
You have a full week to figure out all of your questions
and ask your questions.
All right.
And then Friday at midnight, we close the door.
And I hope you guys will join
because I love helping.
these companies grow.
We have a lot of companies that are just doing really well.
And part of it is because we provide this for them all.
So with that, I think we're gonna close for today.
If anybody has any questions on that,
just you can stay on for a minute or two.
At 8.25, day one always ends up being a little late.
So at 8.25, we're gonna start VIP.
VIP, we're gonna do live searching together today.
We're gonna take questions and answers.
You can bring up your own business.
What VIP really tends to be is like a,
I think like Ray, isn't it kind of like a sample
of what the Protection Portal is?
Oh man, definitely.
The cool part about the Protection Portal,
it's a little different even more
is that we have so many brilliant members in there
that bring the most entrenched,
genius questions and procedures.
So it's a lot of fun.
And then other people start collaborating together
in businesses as well.
And if you guys think that,
okay, well three hours, maybe I don't need that much.
We've had so many members come that are like,
oh, I don't need three hours.
I don't have anything to talk about.
They walked out with an entire business strategy
and they had no idea how much intellectual property
they actually had.
They didn't even know they had things
that they could monetize for managing their IP portfolios.
So they came out-
You know what we'll do is on Wednesday,
I'll have a guest or two come that actually,
like I'll ask Eileen maybe.
I think Eileen's really good.
And maybe one other to explain.
Cause Eileen came to us and said,
look, I don't have anything.
Like it's probably gonna take a half hour.
I think I ended up going three and a half hours with her.
She had so much stuff.
And she actually came out with the book,
a business, wine business,
trademarks for each of them,
logos for each of them,
business plans for each of them.
And then like a name miraculously manifested
because she couldn't figure out
what the name was to come up with.
The name manifested, like it was incredible.
And now she'd become like a number one bookseller,
which has nothing to do with me.
That's her, she's amazing.
But it is amazing to serve in this capacity.
So if you have the ability to do it, I would take it.
So with that, I'm going to close here.
I'll see you VIPers at, let's make it 8.30.
I'll give you guys enough of a bio break.
At 8.30, I'll see you there.
I'll give you 12 minutes.
If anybody has questions about the package,
you can stay here.
If you have questions about what VIP is,
you can stay here.
If you want to just see me talk for no reason,
you can stay here,
but we're going to close the door in a few minutes.
You can't be late.
You get out of here, Ray and I'll manage the folks.
Well, let's see if anybody has any questions about,
see your hand, see you there.
If anybody has any questions about the package,
let me take any of those questions first.
Raise your guys' virtual hands down in the reaction button.
And in the meantime, I just want to clarify,
because we're seeing some questions
at the different programs.
Yes, we have levels to our programs.
So I, just to help make it a little bit more clear,
we do have this $95 challenge.
The VIP sessions is an additional $195,
and it is everything Peter talked about in the beginning.
We go more in depth, we deep dive on topics,
and you get a lot of demonstrations.
Ray, you're breaking up a little bit, Ray.
You get to ruin my favorite part.
Ray, you're breaking up.
Let me take it for you, okay?
And then you get.
Let me take it for you.
It's just because your reception's really bad.
It's just breaking up.
So there are different levels.
So this challenge is $95.
It's for the whole five days, right?
We're going to go together for an hour
to an hour and 10 minutes.
Typically it's around there an hour, an hour, 10 minutes.
VIP is another hour to an hour and 10 minutes.
That happens within 15 minutes of us closing
the challenge itself.
That's $195 more.
That's where you get to ask questions directly.
That's where you can say, hey, Peter,
I got this going on.
I don't know what to do.
Do I have anything to think about here?
Or are there certain things I should be thinking about?
You have any strategies?
You can talk about all sorts of amazing things there.
And again, just to be clear, none of it's legal advice.
I've been doing this for over a year and a half
at this point.
There is no legal advice that's given.
I'm very good at knowing where that line is.
And so the second I see you start saying,
well, what should I do in my, nope.
I don't do that.
But I tell you that, let's say you're in a situation,
as an example, you say, I'm gonna work
with a software developer and I'm about to sit down
with them, what are the type of things
that I should be thinking about?
I'm gonna tell you, well, make sure
that original agreement where they're working
on your app has them assign all right title
and interest to the copyright for the code over to you.
Also assigns all right title and interest
for the functionality for any potential patents for you.
If you're gonna work with GoDaddy to create a logo,
I'm gonna tell you what kind of things you need to have
in your agreement before you even go
and talk to these people.
If you're a marketing person.
and you're working with individuals,
and you're saying,
hey, what kind of things should I worry about?
I'm gonna let you know things like,
well, you can't use things like ChatGPT and MidJourney
to use your client's confidential information
because that's a third-party platform,
which can result in you running into ethical issues
or getting into serious violation of legal problems
because you essentially took your client's material
and made it publicly available.
Like, I'll let you know all these things.
Anything that I can do to help you out,
I will, without giving you legal advice.
Got it?
So that's how that breaks down.
That's what VIP is.
And what the Protection Portal is in that offer
is essentially an extension of that.
It's like a full year of that,
plus all the other stuff that you guys get.
Let me see if there's any questions.
Anybody have a question?
Feel free to just go ahead and unmute yourself
if you have a question right now.
And we're also asking that-
What was that, Larissa?
Just letting them know they can unmute themselves
if they have a question.
And if you just signed up for VIP in the last hour,
let us know so we can make sure,
because it's a separate, different VIP Zoom link
to get into it.
It's not the same one you used to get in here.
That's right.
And with that, the VIP page,
when you buy, if you just joined,
actually has a button already there for you guys in a link
so that you can just go right in,
but you can't go in until we close this down.
So if you're waiting and it's still not letting you in,
that's why, just as soon as we shut this down,
then we'll take a break and we'll go hop over there.
Great.
So, Jennifer, go ahead and do it and just,
we can stick here for a minute.
Katerina, make sure that you have the email with the link
or like she just said, just let us know you have it.
We close VIP on Wednesday, is that right?
Somebody's asking-
Yeah, at midnight on Wednesday, we close it.
And the reason why is because we cover a lot in VIP,
like a lot.
Jennifer's been in it.
Jennifer's like, yeah.
Like we go through a lot of details and we do it slowly.
We answer questions like live while we're doing it.
It's not just teaching, it's like,
Cheech, do you have a question?
All right.
Oh yeah, can you go back to the prior screen?
Yup, sure.
Can you explain what this is?
Yup, sure.
Like, it's a lot of detail.
And so VIP is very detailed.
So what I don't want to do is have somebody new
come into VIP on Thursday
because they may be asking questions
about stuff that we've already covered,
which is just gonna make it really complicated for people.
So while a lot of people are out there saying,
oh yeah, I'll just have people come in at any time.
I make more money.
This isn't about money.
Anybody who knows what we're running here,
they know this is not about that.
This is making sure we cover at least the ads
and the things to make things run
so we can help you guys the best we can.
This is essentially my outreach program.
That's why I run this thing, so.
And when you go VIP, it elongates.
I know we've said this a lot of times in the chat,
but it elongates your access to the replays
if you don't end up taking the foundation package.
Oh, that's right.
I forgot to mention that.
Yeah, that's right.
Okay, so the way VIP works
is actually you get the replays for 90 days.
If you take the challenge alone,
you get the replays for 30 days.
When you go into VIP, you get it for 90 days.
That's three months of replays.
So we let people do that
because in VIP, we go into a lot more depth.
So I figured it'd make a lot more sense
to give them access to the replays longer.
So we do that for them.
Does anybody have any questions
or people just wanna see me do something funny?
Is that it?
No.
Blooper reel in three, two, one.
I know.
All right, well, I'm gonna jump off.
I'll leave them with you.
And I'm gonna go say goodnight to my child.
And then I'll be back on in five minutes.
Right.
Bye, you guys.
Have a great night.
Take care.
Bye.