All right, all right, guys, well, welcome to VIP.
So there are a number of people that are not here right now, they'll be jumping in shortly.
But then some of them also will be jumping in tomorrow.
So I have a question or two from them that I'll go through.
But all of you will have the advantage to be able to ask your own questions directly
because usually we have, oh, I don't think you actually know this.
So we ran the law for AI masterclass.
Right after we ran the law for AI masterclass, there were a number of people asking questions
about IP that really didn't understand a lot of IP.
So I decided to do usually I run the the protector idea challenge like once every three months.
But I started to I decided to do a short run one for the people that came right out
of the law for AI masterclass because they had a lot of questions about IP.
And so I decided to do one before we do our next major one, which is predominantly focused
on the people who are in AI as well.
So that's where you guys get the advantage of being on to this one.
So with that, I think what I'm going to do is start out with seeing if any of you have
any specific questions, and then I'm going to jump right into trademark searching, logo
searching so you can get more exposure and experience with actually doing it on your
own.
So with that, let me see if any of you if any of you do have a question, you can actually
raise your normal hand and just unmute yourself.
VIP is very different from the other group, VIP, you can just chime in as I'm going through
different things.
So I can give you a lot more guidance.
So see, does anybody have a specific question yet?
Or I can just jump right into searching.
Jennifer, you have a question or you do?
Yes.
Okay, guys.
All right.
Well, let me jump into searching because this is something that can be really tricky.
So let me share my screen.
While you're doing that, Peter or Ray, I'm getting hit up.
Do members of ALUN actually get also get access to VIP as part of that package or was it just
to the main session?
It's just the challenge itself.
Yeah, they have to.
Yeah, because if they want to upgrade into ALUN, it's a separate, it's a separate thing
because I wanted to give this opportunity for one on one time, which you typically don't
get in challenges like the way we run this, this specifically, is going to be extremely
different.
I mean, to actually be in imagine like being in, in a legal meeting in a conference room
with your attorneys and being able to ask questions as everything's going on.
That's how we run this.
So it's very different from a challenge environment.
And for that reason, it's a different cost.
All right.
So here we go.
All right.
So this right here, this is the United States Patent and Trademark Office website.
I feel like I should close all these other things.
I have a lot of things.
Close that.
I don't want anything interfering with us.
That.
Close that.
There we go.
Can everybody see the page?
All right.
So it's at USPTO.gov, USPTO.gov.
And can one of you drop the link for them just so they have it?
Okay.
So if you go right over to trademarks here, if you hover on it, then right underneath
that you see it says searching trademarks.
So if you click on searching trademarks, they just did some weird thing recently.
They've got this new beta version for doing trademark searches.
I'm going to show you the traditional way.
And for those of you that are in the protection portal, you'll be able to see how to do it
otherwise later.
But for now, you should be able to use this version.
Okay.
So right here, you'll see underneath it says search trademark database.
You have two options.
You can click on this link here, this purple link here, or you can click on the box.
Either one goes to the same place.
You just click on that.
Now you get this screen.
So there's three options to do a trademark search.
I tend to tell people to use the second one.
I don't use the first one because if you go into the first one, this is what you get.
Under the first link, you get this drop down that only gives you three options.
Use these.
the word itself, the serial number,
the registration number,
which almost nobody's gonna have,
or you can use the owner name and address.
A lot of people aren't gonna be searching
for an owner name or address.
If you have a brand new name,
chances are extremely high that you're gonna wanna type
in the name itself, which means you're gonna go
into combined wordmark and type in,
let's say, what was the name?
One of the names I gave before, let's say Jost.
Let's say that was one of the names.
I just do submit query, says nothing's available, right?
But no, I don't wanna give you feedback, thanks.
So, don't you like how the USPTO gives you a commercial
in the middle of a demonstration?
And now for this television intermission.
So what I tend to tell people to do instead
is go to this second link here.
I see a few people just joined us.
So, basically you're going to,
since we haven't gone too far yet,
I'll show you real quick where we are.
We're at USPTO.gov.
We click on trademarks, go down to searching,
scroll down to the button,
press the button and you're here, okay?
So now at this point,
your second link is word and or design mark search.
That's the one I would suggest that you use.
Once you click on that, this is where you are.
So the first thing to keep in mind
is if you're gonna use this field and this field,
you've got to change this operator over here to say, and.
If you don't do that, which I have done countless times,
like if you type in Nike and then on the bottom,
you type in footwear, is it where?
Is it like that or is it?
Yeah, it's Ari, there we go.
E-A-R, I think.
Is it E-A-R?
E-A-R, right?
Yeah.
E-A-R.
W.
Yeah, that's right, yeah.
So footwear like that.
So then if I type Nike and footwear,
but I say or, look at how many results I get.
How many people have enough time
to look at 319,000 results?
Anybody want to volunteer for that?
Yeah, probably not.
So what you want to do instead
is go and change the operator to and,
and then when you do a search,
now you only have 465 records, big difference, okay?
But now you can actually make it more specific
because if you notice, I use Nike as any field
and I use footwear as any field.
As long as Nike appears somewhere
and footwear appears somewhere, it popped up.
But if I look at the results here,
let's say I go down to CryptoKicks.
When I go to CryptoKicks,
it has the word footwear
and then it's owned by Nike, right?
So it is owned by Nike Corporation
and it does have something in footwear,
somewhere right there in footwear.
So CryptoKicks apparently is a brand new trademark of,
oh, well, you guys actually noticed before anybody else.
So apparently Nike literally just came out
with a brand new line called CryptoKicks
that nobody knows about except you.
So there you go.
All right, so I didn't even know that was the case.
So, and then what's Gotem?
That's a brand new filing too.
Nike apparently just filed on August 10th,
a trademark application for Gotem
as online retail store services, including footwear.
All right, so apparently Gotem is gonna be their new store.
I didn't even know that.
So they just filed on it,
but it says that they've been using it since 2015.
So it shouldn't be that new.
So, all right, so let me show you
how you do a trademark search.
You put in whatever the word is that you're looking for,
let's say Nike.
And again, this, I always preface this,
especially since it's recorded.
This is not legal advice.
Get your lawyers to back up your searching.
I'm showing you this so as to help you.
The way you should use this tool, honestly,
is let's say you have five or six different names
you're thinking of using.
You can do your own search for the five or six,
find like two of them that look like they're available.
And then at that point,
you present those two to your lawyer
instead of like the six.
That's gonna bring your costs way down, right?
I mean, even so, like let's say you have a marketing team,
you came out with 10 potential names.
Get one of your people to do some top level searching here,
knock out like eight of them.
You got two left, talk to the lawyer about the two.
If you go talking to the lawyer about the 10,
You can spend a lot of time and money on something
that you could have done on your own very easily, okay?
So I look up Nike, but now I want to look in the field box.
You see all these options under field?
I'm gonna tell you what these things are, okay?
And you're gonna have the recording.
So don't worry if you're not keeping up with all this,
but abandonment date, you're not gonna use.
That's like when the trademark application went abandoned.
Affidavits, you're not gonna use.
That's if one has to be filed on behalf of an individual
with the filing of a trademark application
or after filing.
The assignment recorded,
chances are you're not gonna use that.
If I own a corporation, I may take my trademarks
and assign them to my corporation.
Before I go any further,
let me cover that topic in detail.
So this is why VIP is so important
because this is really practical, real business use.
Why would you assign your IP to your corporation?
Okay, that's the question.
So let's think about that.
Jennifer, do you have something?
I was gonna ask if it's like when you register
and assume business name under your corporation.
Right, so if you register your business,
let's say your name is ABC Corporation
and you're gonna file a trademark application for ABC.
Let's say ABC is the name of your company.
So you wanna own ABC so nobody else can use ABC.
Just like Nike Corporation, they own Nike, same idea.
The reason why you assign all right title and interest
for the IP into your corporation
is so you can get number one, the tax write-offs
because then any expenses associated
with filing a trademark is basically a business expense.
The trademark also becomes owned by your entity,
which is called an intangible asset.
So when you assess the value of the company,
the value of the IP is considered.
So let's say you're looking for obtaining angel investment.
So you're looking to obtain VC investments in your company
or another person of value to actually evaluate
whether or not they wanna donate money to your company
to do something or even a bank.
You're going to a bank,
which is probably the most expensive money in the world.
But let's say you go to a bank
to obtain funds for your entity.
You list your IP as an asset
that increases the value of your company,
which allows you to get more money into your company
at a lower rate because it has a higher value.
That's why IP becomes valuable.
So those are some of the reasons why you might do it
to get the write-off, which you can't do as an individual
unless you have an entity of some sort
to increase the value of your company.
And by increasing the value,
you'll be able to obtain funds more easily.
Or sell the company.
Or that was the other part, is exactly that.
When you're going to sell the company,
one of the things that is actually always looked at is IP.
A lot of times when VC corporations are going to,
as an example, Magma Ventures is one of them,
Carmel Ventures in Israel, they're my clients.
So whenever they go to invest in a company, they hire me.
And the first thing they say is destroy their IP portfolio.
That's literally the first thing they say.
It's such an awkward first meeting.
Like I have the head of their company,
the president, the CEO here.
I have my client, the investment firm here.
They're about to invest, you know,
maybe 15 million, 25 million into their company.
They say, we'd like you to meet Mr. Nieves.
Mr. Nieves has been doing in all areas IP for 25 years.
We've hired him to look at your portfolio
and to see if he can destroy it.
And they go, what?
And so, it's a really awkward first meeting.
But the whole point of it is that
now all of those assets are being assessed
by the VC firm to see how much money they're going to put in.
And if they find out that your patents are not good,
your trademarks are not good, your copyrights are not good,
now they have to determine, all right,
am I going to invest in a company
that essentially doesn't have anything they can protect?
That means the competition can come in
and do the exact same thing
and there's nothing they can do about it.
It's just a battle of who can do it cheaper, right?
And that's a hard battle to be in,
especially when you have like Malaysia, Indonesia, China,
lots of places where you can get very inexpensive labor.
So, one of the reasons why you have the IP
in the name of the company is
so that you can have all the benefits
that Jennifer just highlighted, right?
But here's another thing to keep in mind.
If you assign all right title and interest to the entity,
you may lose.
the right to make decisions with regard to your IP.
What do I mean by that?
Let's say that your company has a board of three individuals
and the board has the rights to make decisions
regarding the IP, meaning the trademarks,
the copyrights, the patents.
The board could sell the IP without your permission.
So you've got to be careful.
I had a friend of mine who created a company
worth about $58 million.
Her board voted her out of her own company.
I mean, that was a horrible phone call.
She was on the phone crying,
literally grown woman in her 50s crying
because they essentially stole her baby from her.
So you got to be careful if you create a board
within your company and you assign all right,
title and interests for your IP over to the company.
If it's important for you to maintain ownership rights
to the IP, you might want to license the IP to the company
instead of assigning all right, title and interests over
or come up with some other way to control
what happens with the IP.
Otherwise it's gone and there's nothing you can do.
It's literally gone.
Okay, so with that, let me share my screen again
and I'm going to show you how to do the search.
So here we are back.
At the USPTO website,
there's the United States Patent Trademark Office website.
We've talked about, can all of you see the dropdown
thing here?
Okay, I just want to make sure so I don't lose anybody.
All right, so attorney of record,
if you're trying to see all the trademarks that I've filed,
you can just look up my name.
You can see tons and tons of trademarks.
And sometimes I have them filed in the name of the law firm
instead of my name,
in which case they wouldn't be under my name,
but it just depends on what the circumstances.
So basic index, you're never going to use.
Coordinated class, you're not going to use.
Cancellation date, you're not going to use.
Change of registration, you're not going to use.
Current basis.
Current basis is in an actual use trademark
or an intent to use application.
You're not going to be searching under that.
So I wouldn't worry about that.
Decimal mark, you're not going to use.
Now we started getting into things that you're going to use.
Description of the mark.
So let's say that it's a logo, like the swoosh.
You can search under description of the mark.
You could just type in swoosh
and you'll actually get results
that actually include the Nike swoosh, okay?
So description of the mark is really good
when you have logos, meaning designs.
And you want to describe different parts of those designs,
use description of the mark.
That's really helpful.
Design code, you're not going to know the code.
I know some codes.
I don't even search under code names.
Design description is very similar
to description of the mark.
I find that some of it is redundant personally,
but you can use a lot of the same information
like the Nike swoosh.
You can put a swoosh under design description
if you're looking for trademarks that include a swoosh.
Disclaimer statement, you're never going to use.
Distinctiveness limitation, you're not going to use.
Filing date, if you know the actual filing date
of a trademark, if you want to do something really cool,
actually I should, okay.
I'm going to tell you about something that you should not do
that some people got caught wind of because they're smart,
but you should never do because it's actually,
personally, I think it's unethical.
I said, it's really cool because when I thought
of the business plan of these people,
it was clever, but what they did was they just type in
for filing date, let's say I type in for a filing date
like 9-18-2023, I could see trademarks
that are filed today, right?
So what some of them actually did was they look
for the trademarks that are filed today,
then they buy domain names for the same trademarks.
And then they reach out to the people
that own the trademarks and they say,
hey, do you want to buy the domain name?
Don't do that, all right?
It's a brilliant corrupt scheme, let's put it that way.
It is a brilliant corrupt way of doing business.
Why do I say that?
Because they could file a claim against you
under what's called the domain name dispute policy,
and they can force you to surrender the domain name to them.
They could force you to do it,
but you're gonna get some people out there
that have no idea that they have any legal rights,
who have never taken the Protect Your Idea Challenge
and have no idea that they actually could stop you
from taking their domain name.
because you own the trademark so let me take that let me make that slower let me explain something
to you real quickly if you own a trademark let's say rachel owns a trademark and all of a sudden
somebody buys a domain name for the exact same trademark right so she owns um claremont for
computers right and somebody else buys claremont as a domain name and they're using it for selling
computers rachel if she has the trademark can file under the domain name dispute policy a claim
against them and get them to surrender their trademark to her because she owns the federal
registration so when people start blackmailing you because you've got a really cool name and
somebody buys a domain name and they try to blackmail you look up the domain name dispute
policy called the domain name dispute policy and that can be used to stop them now if they're using
that domain for like something that's not related in any way shape or form they may have some kind
of grounds to argue against you but i had a client of mine who owned king's loot the company's name
is king's loot somebody bought king's loot and started marketing wallets my client sells wallets
i filed a complaint against them under the ican which is i c a n n it's called the domain name
dispute policy and immediately they lost like it was they once they saw us file they said we
won out because they knew they were going to lose so they immediately oh thanks ray yeah drop it
yeah i just want to make sure it was the right one yeah yeah no that'll help them out drop it
yeah she's always thinking of different links that we have that will help you guys out so it's
good so if somebody does that if somebody takes your trademark and they file a domain name for it
ask your lawyer about the domain name dispute policy and they'll kind of be shocked actually
they may not even know about it so make sure you get a an ip attorney so all right so does it matter
how long they've had the the name do you mean a domain name yeah yeah that's a good question so
somebody's had the domain name for an elongated period of time and then you get the federal
registration they predate you you can run into problems it can be difficult to enforce
um i have been able to win in those circumstances but it's more difficult it's because they had it
beforehand um i've actually seen some people argue that they have common law rights like let's
say that they have a name let's say the name is uh again like claremont and so they have claremont.com
and then you file for federal registration uh when they've been using it for 10 years you can't
you can't really stop them because they've been using it for 10 years you just filed for and in
fact if they've been using claremont at all associated with their goods or services they
have preemptive rights under common law trademark rights if they've been using that name for any
goods or services so you might run into a problem where they could stop you from using a federal
trademark so it's it's it gets really messy make sure you talk to a lawyer basically because it
that's a very very messy area um jennifer says what about the trend for broken up words using
hold on good jennifer you can ask your question good and then we'll go to vicky
but i didn't want to interrupt no good that's fine good but i i would have just i forgot i
would forget so so i looked up um brandest like brand branding the brandest a person
oh and um the brandists plural is trademarked but i'd already bought brand d dot st
and i was like oh i did it backwards
yeah yeah so um when it comes to trademarks uh tomorrow we're going to go through what's
called likelihood of confusion which is so likelihood of confusion which is the test
that's used to determine if there's trademark infringement so what you'd have to do is look
at every element one by one does it look the same does it sound the same is it sold like other
products or services sold in the same area um is it a is it a sophisticated purchaser that typically
buys meaning you know this is not a 25 thing this is a 250 or 2500 thing that people are purchasing
with this the higher the level of sophistication of the consumer or the higher the cost for the
consumer the less of a chance there is of confusion because people don't just you know go on a
grocery line to buy a $2,500 thing.
That's why the things that are on the grocery line
are like a buck, two buck, three bucks.
So you have to look at each one of those elements
one by one and do a balancing test
to see whether or not it's an issue.
But one of the things I'm gonna talk about
in a lot of detail tomorrow is
in the trademark infringement side,
can you use part of a word?
Can you not use part of a word?
As an example, Microsoft, right?
So let's say there's Microsoft Excel
and let's say somebody owns Microsoft Excel.
Can you just take Microsoft and use that with another word
or is that trademark infringement?
And so there's an analysis that's done in there.
See Microsoft was smart, they own Microsoft alone.
So what I tend to tell people is
if you have a multiple word trademark
and you know that one of those words you use a lot alone,
I would file for that word alone.
So like Microsoft did, they own Microsoft alone.
So if anybody used Microsoft with anything
associated with software or computers,
they're dead in the water, there's no way to win, it's over.
But what if somebody instead has Microsofts with an S?
Is that an issue?
I need pillows.
Right, so then for trademark purposes,
it sounds the same, it looks similar,
and you look at all the other factors
to see whether or not there's trademark infringement.
Or what if they have micro dot soft, right?
And you're using Microsoft without the dot.
The dot, it may look slightly different
but it sounds the same, it looks extremely similar.
Like again, it comes down to are they similar products,
similar goods, similar services?
So let me go to Vicky, go right ahead.
Let me answer your question.
You gotta unmute.
You might wanna put me off, and if you do, I understand.
So I've had my domain name for at least 20 X years.
Like I've had it as soon as I got into web development,
I got this blah, blah, blah, but I couldn't get dot com.
So I've used dot US because I like us
and I like being in the US.
And it works and it was cheap and blah, blah, blah.
So I've kept an eye on the dot com
and it's not in use, but it is owned.
Oh yeah, that happens a lot.
And so I can use a lot of other extensions.
So I could use my main thing dot US,
I could also use dot marketing, dot design, dot whatever.
Right.
So is it the, does the suffix count as part of it
or is it only the primary body of the thing?
So if you're looking at,
in a trademark infringement analysis,
what they tend to look at is everything
without the domain extension, right?
So if it's like sony.com, they look at Sony,
they don't look at dot com.
You know, if they're looking at-
Well, that's interesting.
Even though that I've used it
in different ways all this time.
Well, you have to be clear.
So what I mean by that is like, you said dot US, right?
So whatever the name is, dot US.
The dot US is a domain name extension
that's being utilized at the end.
Most people aren't using the extension
as part of their trademark.
They're using, that's just their domain name.
Right, right, right.
So Microsoft isn't using microsoft.com,
they're using Microsoft.
Right, so could I get around this whole thing
by using that extension?
No, adding something to a trademark
that somebody else has does not avoid-
No, no, I don't know that they have it.
I know that they have the domain name.
So what's your question?
So if I want to trademark that name dot US,
could I use the dot US even though it's a suffix,
could I use that as part of the name itself?
So you're saying that there is a name-
And in which case, would I also have to trademark
name dot marketing and name dot design?
Vicki, hold on one second.
So there's a name that somebody else is using, right?
Is that your question?
Well, somebody else owns.
They're not using it, they just have it, yes.
But it hasn't been used-
You're not saying used in interstate commerce.
You're saying as a domain name.
The domain name is owned.
It hasn't been implemented.
So somebody has a domain name
and you're asking whether you could file
a federal trademark application for the domain name?
Or a very-
Domain name including the suffix.
Yeah, so the other party may-
may or may not necessarily have trademark rights.
You have to determine whether or not
they have trademark rights.
Just because somebody has a domain name
does not mean that they have trademark rights.
No, no, I know that.
That's another-
Well, that's the whole equation.
That's the whole analysis.
If they don't have trademark rights,
then you don't even have a question.
Like, this isn't even an issue.
If they have no trademark rights,
then you can file whatever you want.
You can do whatever you want.
That's the main question.
Do they have trademark rights, yes or no?
And based on what you said,
if it's a domain name that is not being used,
whether it's used or not,
the question is, do they have trademark rights?
That's your first question.
Before you file a trademark application
or not file a trademark application or use a trademark,
the first question is, do they have trademark rights?
Yes or no?
And in that analysis of whether or not
they have trademark rights, yes or no,
if they just have a domain name that they own
and they're not using the domain name
and they're not using the trademark
in interstate commerce, they've got nothing.
Like, I can't say whether or not they are.
That's your job to figure out.
Right, that's my job to find out.
But the first question, question number one,
before you do anything else,
question number one is, do they have a trademark?
And if somebody just owns a domain name
that does not mean that they own a trademark,
just by owning a domain name does not mean that, okay?
No, I understand.
Let me go to you, Maritza, for one sec.
Hello?
How are you?
Good, how are you?
Good, good.
What's your question?
So my question is, so I have a T-shirt business
and it's called Royalty.
So I'm gonna put it in the chat, the spelling.
So, and then I also have a travel agency
called Royalty Vacation, same spelling.
So I looked up the trademark
and some of them say live, dead.
Oh, that's a great question.
Yeah, let's go into that.
That's a great question.
All right, let me show, let me give people an example
of what Maritza's talking about.
Let me look up one real quick with all of you.
All right, I'm gonna share my screen
so everybody could see what she's talking about.
Okay, so let's go for Nike as the owner
and then footwear as say goods or services.
And it says, and submit.
Oh, that's right.
So if you don't use them for like a good five minutes,
they kick you out
because a lot of people are in there all the time.
So let's do that again.
So Nike as the owner and use and,
and then we'll say footwear as the goods.
There we go.
All right, submit query.
Okay, 454 items.
Now you see how some of these say dead?
See that?
So here's an example, dead right there.
Okay, as you scroll down,
the ones that are dead tends to be towards the bottom.
So just think of like water or the ocean, the dead things.
Well, no, it's actually not true.
Dead things float.
So anyways, don't worry about that.
But in any case, the dead things get buried.
There you go.
So the dead things tend to be towards the bottom.
There's more dead things on the bottom.
So here's one, Nike Connect.
So if you click on that,
the question is, well, what does dead mean?
Dead can mean that they abandoned the trademark.
Dead can mean that they canceled the trademark.
Dead does not mean in and of itself
that you don't have anything to worry about.
So just to be clear,
the fact that a trademark shows up and it says dead
does not mean there's nothing to worry about.
What you might wanna do after you see that
is something I'm gonna talk about tomorrow
is use a Wayback Machine by MIT.
I'll show you guys how to do this tomorrow.
But what you wanna do is like look over here
at the corporation.
There's Nike Corporation right there.
So I would do a Google search on the company
and search on the trademark itself
to see whether or not it really is the case
that the name is not being used.
Now, there's a really cool tool out there
called the Wayback Machine,
which I'm gonna introduce tomorrow.
I don't wanna do that today
because I don't wanna give you guys so much stuff
that you leave today and you get a headache.
But one of the things that the Wayback Machine
allows you to do is look at websites from the past.
So if I find Nike Connect on let's say Nike's website
like five months ago, but it's not there three months ago,
not there two months ago, not there a month ago.
Oh, there's a higher chance
that they're not using the name anymore.
Then I might be more comfortable using that name.
I've had clients who have actually watched
certain trademarks and the second that they go dead,
they'll start using it.
Just be careful to double check
whether or not it's truly being used.
Dead means dead at the United States
Patent Trademark Office.
It doesn't mean that it's not used at all.
It just means it's not being used there, okay?
Did you have a followup on that, Marita?
No, that was my question
because I wanted to trademark my name,
but it's on here, but it says dead
and it says abandonment date, March 10, 2014.
Yeah, so it's a trademark that somebody else has?
Yes.
Let me see.
Let me look it up real fast.
This is just, look, not legal advice.
I'm just looking it up real quick.
What's the name?
Royalty, so it's R-O-Y-A-L-T-Y.
So two E's?
Mm-hmm.
All right, so if I went down
to look at non-punctuated wordmark,
that's what I would use is non-punctuated wordmark
for the search and then,
let me just keep that as or and delete this here.
Nothing's there.
12 records that are listed.
So there's a bunch of dead ones here.
One of them look familiar?
This one's dead, that one's dead, that one's dead.
Marita, does any of this look familiar?
Sorry, I thought I was unmuted.
Yes, those are it.
So let's say I look at the bottom one here
and I click on that.
This is a logo and under it,
this is focusing on balls, balls, balls, and balls.
Balls, balls, and balls.
So if you're not doing anything to do with balls,
you have a higher chance of it not being an issue, right?
Stay away from those balls and you'll be fine.
All right, so then you move up to the next one
and you look at royalty here.
There's another royalty one.
But this one says royalty t-shirts for men.
Yeah, see this one, and again, this is not legal advice.
I mean, this is what you wanna bring to your lawyer.
So as opposed to having your lawyer
just searching your whole car
and trying to figure out what's wrong,
you're like, look, I did a quick trademark search on my own.
I found this other one, it says t-shirts right there.
It says royalty, that's a concern of mine.
Looks like the owner was,
there's a lot of applicants on this.
Like just one year.
Yeah.
Yeah, doing business as royalty, royalty, royalty.
And it was a 1B filing too.
Yeah, so it was an intent to use application, right?
That's very good, Larissa.
So it was an intent to use application.
And actually, if you click over here,
see this TSDR right here?
Click on that.
You can see what actually happened to their case.
Abandoned because the applicant failed to respond
or filed a late response to an office action.
So that means they,
let's take a look at the actual documents they had.
Here we go.
They filed their application in 2013.
They got an office action.
Here's what the office action said.
Ah, likelihood of confusion, look at that.
So they got a rejection based on another registration,
two other registrations.
So they got rejected based on two other registrations
for likelihood of confusion.
So if I were to trademark,
if I were gonna use royalty myself,
I'd wanna do, I wanna check out these two others as well.
Like who are these guys that-
Would I be able to use royalty with like another name
or because they-
No, adding a word to a trademark
does not avoid trademark infringement.
Always remember that.
If there's trademark infringement,
you add a word, does not avoid trademark infringement.
There's still trademark infringement.
So just be really careful.
Like Microsoft, let's say I wanna use Microsoft Flash.
Still has Microsoft in it, trademark infringement.
So in this case, let's say you wanted to add
like another word to it, still trademark infringement.
If it were trademark infringement,
I'm not saying it is or it isn't.
I'm just saying that if it were,
adding a word unfortunately does not help.
It's like in copyright, how you've got a copyright on like a photograph and somebody puts it in AI. And there's a
AI produced image based off the original that you can't own, but
What is that the derivative or
Right, what you're referring to is copyrights, which is very different from trademarks. See trademarks work from likelihood of confusion copyrights, which we're going to be covering on Wednesday, we're going to go in a lot of detail on that because that's a really big deal.
Especially with mid journey. Oh my gosh, like that's a really big deal.
But with copyrights, you're looking at
Is it is it copying the essence of the work. Right. So if I'm looking at the Mona Lisa, assuming that the Mona Lisa was still alive that that not alive.
But was still the life of that copyright was still around today. If you copy her face that's copyright infringement.
If you copyright. If you copy the background. Most people don't even care about the background. So there's less of a chance of copyright infringement by copying things that are and I don't suggest anybody copy anything but
If you have a little bit of stuff for things that are not even related to the essence. There's less of a chance of copyright infringement, then if you take what's considered the essence of the copyright.
As an example, like in music you take like a certain a certain song and you can say a single word and everybody knows
What the song is right. I mean, you took it. Was it Bohemian Rhapsody. If you just start out by saying, Mama, that's it.
It done like that's it. You add that one line to any song copyright infringement. And that's one word right like out of thousands, if not 10s of thousands of words.
You said one word in a similar, you know, tone. It's over copyright infringement.
Because that's part of the essence of the work. So I love copyrights. It does one of the most fun areas and unfortunately now because of AI. One of the most dangerous areas which makes it more fun for me, but I'm trying to guide you guys so you guys don't get in trouble.
Vicki, you had a question on the trademark thing good
It's a separate question. Don't worry.
Okay.
So I was doing an initial trademark after your, I don't know, I took this once before and
And it's like it. There's a color and a word and and and now in my in my, my trademark.
And so I did either. And I did and and some of them that came up in the list had nothing to do with color or the noun. Right. But they still were listed in the list. And I didn't understand that.
Yeah, let me show you why. Let me show you. So let me just make sure that I'm mighty sad that at this point. Do you understand like what your options are on there.
Yes. Okay. Wonderful. I just want to thank you. Oh, absolutely. Absolutely. All right. So let me close that. Yeah. So all of you know, you can now look at
What happened at the trademark office. It's all public public record so you can see everything for others, unless they try to steal it, which happens sometimes. Okay, so let me, let me go to Vicki's scenario.
See if I can see if I could create a similar
Purple Panda.
Purple Panda. Alright, so if you do if you do quotes.
If you do quotes Purple Panda. Get out. Somebody owns purple panda.
Way trademark infringement. And we're all right. So here's purple panda. Apparently, really. This is interesting for microphones for microphones. Really?
It's really Larissa's son.
What that has like nothing to do with anything has to do with microphones. Purple Panda. Okay, whatever.
So that was off the top of my head, too.
It works. It works. It's not descriptive. Now, if you you yeah, I know it's not descriptive. We'll talk about descriptive this tomorrow. So, um, show off Ray. Alright, so if you use the quotes, the quotes are gonna make it so it's exactly the same.
What I would suggest is what you do what Vicky said was like, you know, look for purple alone. But see, here's the problem if you search for purple alone. Look how many records you get like 2500 records.
Hm.
Look at they're all all missing.
Yeah, yeah.
Needs to be images.
So you want to kind of refine the results by adding something else.
Okay, yeah, yeah.
So if you know it has to do with education, you can put in international class 41 for
education associated with purple.
And now I looked for the name purple as part of a non-punctuated word mark.
But what did I do wrong?
Somebody tell me what I did wrong there.
I've got international class.
I've got a million, 1,161,685 records to read.
Ray, no, we're not going to pick you, Ray.
So what did we do wrong?
You left your operators or.
Yes, exactly.
The majority of the time when I hear from people, I can't review all these results.
This is crazy.
There's so much stuff here.
I asked them that one thing and they go, oh, yeah, you're right.
There's like 20 results.
So, OK, that's much more manageable.
So now if I do and now I've got 299.
So apparently there's 299 trademark applications or registrations where somebody filed for
purple associated with education in one way, shape or form.
Purple girls.
OK.
I don't know.
Some people.
Yes.
The only thing I think of when I hear purple is purple rain.
So that's about it.
So I think ladies, there's purple girls.
Pink ladies.
That's right.
From Greece.
Yeah.
Purple, purple girls.
Sure.
But if I wanted Barney.
But if I had like a purple panda as as a logo, wouldn't I want purple and panda?
Yes.
And then you have to be looking at the pictures.
Yeah.
Let me answer your question.
So when you do a search, I would search both words first, because if I search both words
first and it comes up, I'm done.
Like it's over.
My game over.
Move on.
Like, you know, why look at hundreds of results on the purple and hundreds of results or thousands
in a panda if I could just look up purple panda and I'm done?
All right.
So I search purple panda.
I look in 41.
Nothing there.
OK, now.
Now I can go into purple alone and look for purple in 41.
And now I get all this stuff here and now I can go and look and see, you know, what
what exactly is there?
Oh, purple rain.
Oh, it's gone.
MPG records.
Yes.
But aren't you only done if it's in the same classification?
Like if one is in one is in socks and the other is in speakers, there's no.
Not necessarily.
No.
So if you if you search in class 41, class 36 has a number of things that are similar
to 41.
So you can't just assume because you search in one international class and look clear,
you can't assume that it's clear.
There's some classes that have some crossover, so you have to be careful.
So remember, what you're doing here is a knockout search.
This is a search to make sure that you can minimize the chances or minimize the number
of things you have to bring to an attorney.
Right.
So you you're searching for seven things.
You knock out three.
You've got four.
Whatever it is, you're trying to make less, less, less.
That's what your focus is.
So with that being the case, if I do a search, let's say I've got let's say I've got a situation
where there's two words or three words.
I search for the two words or three words together.
Then I search for two of the three words, two to three words.
If it's dead, then what I do next is I search for one word or if it's dead already, then
I don't need to do anything more.
If it's not dead now, I search for one word, one word, one word.
But when you search for a single word, you're going to get so many results that I would
strongly, strongly suggest that you.
That you add a good or a service to your search, because if you search for the word Panda.
It's too much.
Now, if you search for Panda and Sushi, it might be different, right?
But now that you search for Panda and Sushi, you might want to search for Panda and food
or Panda and store, right?
Because you want to start narrow and then go broader, broader, broader.
If you if you start broad, you're never going to get through all the results.
Start narrow, then broad, because if you kill it when it's narrow, you're done.
So that's the way I typically tell people
is the best way to do your own trademark searches, okay?
All right, let me go through some.
Oh, I was gonna ask.
So if you do your search and you find a company
that shares a similarity in that they have two words
and one of them is the same as one of the words
that you wanna use in your name.
So in those situations,
there's a lot of different things that could happen.
If one of the words is really just a descriptive word,
then that's not as much of a problem
if it's a unique word.
As an example, let's say there was Microsoft Flame, right?
And so I wanna use Flame.
There's a ton of people that use the word Flame.
But let's say it's like Microsoft Logi-K
and nobody has ever used that word ever.
That's such a unique word.
If I use Logi-K alone, I might run into trouble
because it's such a distinguished, distinct word.
So it always depends on the circumstances.
If one of the descriptive terms is part of the two words
and I'm using a descriptive term,
I can, you can't get a registration for a descriptive term
which we're gonna talk about tomorrow.
So because of that, I could use a descriptive word.
And in fact, in the trademark application,
what you wanna do, Carolina,
is look to see whether they disclaimed one of the words.
If they disclaimed one of the words,
what that means is that that word is descriptive
and they can't own it.
And so they'll file what's called a disclaimer.
If the word disclaimer is next to one of their words,
that means that word is available for anybody, okay?
So when you do a search
and you see a certain trademark pop up
and there's two words there,
look to see if there's a disclaimer there.
If there is, that means they're specifically saying,
we do not own this word.
The trademark office came out to them and said,
you can't own it.
So they had to file a disclaimer saying,
we don't own this word.
If that's the case, then they can't own the word
and you can do whatever you want with that word.
So it's very specific.
It becomes very specific.
Now, if I'm looking at Microsoft Excel
in international class nine, which is software,
Microsoft owns Microsoft alone and they own Excel alone.
So I can't use Excel or Microsoft.
So it comes down to exactly what are those words
and are those words unique
and are they actually owned like individually or not?
If I try to copy one word,
there could be a chance of a likelihood of confusion
because I've got at least one of their terms.
So, but if that term is something
that other people use as well,
there's less of a chance of there being
a likelihood of confusion.
Okay.
Which can be really confusing.
The reason I ask is I'm just about to open
and I want my name to be liminal aesthetics.
I'm a licensed esthetician.
Yeah, so aesthetics, you can do whatever you want with that.
Nobody can own the word aesthetics alone
because that's descriptive.
Well, I'm concerned about the word liminal.
So if you look at liminal-
It's descriptive, but it's unusual.
You're saying liminal, liminal?
Yeah.
Yeah, it's the word for a transition space.
And there's a company in Georgia, Solon,
that they've named, there's liminal rituals.
Ah, yeah.
So the question is, if somebody owns a trademark
and one of the words is a word that I want to use
in my own trademark, is that a problem?
That's the question.
That's really what it breaks down to.
And so it becomes a likelihood of confusion analysis.
Does it look the same?
Does it sound the same?
Is it for a similar product, similar service?
You analyze each part one by one by one
to see if there's trademark infringement.
So I can't tell you, obviously,
because if I told you that it was or was not,
that would be legal advice.
I can't do that.
But in the analysis, that's what you're looking at.
Well, I can tell you one technique that I've used
that might be helpful.
I'll look to see whether or not that one word
is used by multiple other parties also.
Meaning, let's say that the trademark
is the one you mentioned,
and that first word, liminal,
is part of like 10 other trademarks.
People have like, liminal this, liminal that, or-
Part of 45.
I'm sorry?
It's part of 45 other trademarks, give or take.
There you go.
So like, that's what I do in my analysis.
I see, oh, it's part of multiple ones.
Okay, then the next thing I look at is,
are they for similar services to my services?
Are they like for bicycles or for like,
interior design versus work that an esthetician would do.
That's the analysis is you look at each word individually.
Then you look to see what other people are doing.
If there are federal registrations
by a lot of other people using that single word alone,
the next thing I do as a specialist in this area
or as an IP attorney of 25 years,
the next thing I would be doing is saying,
okay, do any of these other people that are listed there
who have a federal registration
have it for similar services?
If they do, my argument is going to be more that
they actually don't have a very strong trademark
because there's like five other entities
having the exact same name,
the same first word as this one,
and each one was able to get a federal registration.
I'd also look at their federal registration
and see whether or not
they had to disclaim any of the terms.
There's a number of different factors that I would look at,
but you definitely need to talk to a lawyer.
In your situation, I don't care.
Make sure it's an IP attorney,
but make sure you talk to one
because if you've got one word
that's similar to another party
and you see the word that's being used
by multiple other parties,
now you've got to look and see are they similar services.
If they are and they're also used by multiple parties,
that decreases the strength of their trademark.
That means the United States Patent and Trademark Office
doesn't believe their trademark is very strong,
but you need to make sure
you got a legal mind analyzing this.
Don't do that analysis yourself
because that can be dangerous.
Okay, great.
Thank you.
Ray.
Hey, so our whole,
just wanted to make a quick mention here.
Our whole goal is to be here to help you guys,
teach you guys how to protect yourselves.
So when you are sharing,
try to keep your questions general.
So don't give up, especially like with the name.
If you don't have it protected yet,
don't put it out there
because this will become public to others.
And now you don't have the rights to it,
but now you're giving your name up.
And so we want you to be able to protect that
the best that you can.
And by not sharing it,
that definitely becomes more,
a greater chance of not being vulnerable.
Yeah, good point, Ray.
Ray's so good at the homework.
Good job, Ray.
Catch you back.
All right, so-
But we care about you guys.
We want you to succeed.
I mean, honestly, that's why we're doing this.
Lawyers don't sit back and answer questions like this.
They just, they don't do this.
Find one.
I know, I've been doing this a long time.
They don't do this.
So with that, let me go back.
I'm gonna take five more minutes and then we'll close.
Let me go back to sharing my screen.
There we go, okay.
And obviously for the people that take the offer,
we're gonna be doing this directly with you.
And you're not gonna get this theoretical,
oh, I don't know what I would do.
No, you're gonna get legal advice
because that's what the offer is about.
The offer is not only to do the audit with you,
but to answer your questions directly
and give you legal advice.
That's why you actually get an engagement agreement.
It's not speculative.
It's not, I don't know, I'll have to get back to you.
It's like, in your situation, you do this
because of this, this, and this.
It's actually a real breakdown.
Plus the trademark application, plus the trademark search,
plus all the other things that we added to that as well.
All right, so let me show you under the field.
We went through description of the mark.
We went through design description,
filing date, you're not gonna use, full mark.
Full mark, I don't use full mark.
Full mark is basically the full mark.
So you're searching like the entire mark.
The results you're gonna get are trademarks
where what you type in is the exact same thing.
Okay, so I don't think that's extremely productive.
I would rather use this non-punctuated word mark.
And then I'll get trademarks that have not only that,
but at least have part of it.
So if I wanna get results that include what I type in
plus other things, I'm gonna use non-punctuated word mark.
If I want the exact same thing,
I'm gonna type in full mark.
Okay, so full mark is for the exact same mark.
Goods and services,
that's whatever your trademark's being used on.
If your trademark's being used on footwear,
that would be your goods and services.
If it's for doors or perfume,
those would be your goods or services.
International class we're gonna talk about tomorrow.
You'll see a list of each one of them
and what each one stands for.
You're not gonna know the registration number,
live or dead.
I don't think you're gonna waste the time
to kind of like specify which one you want.
Just get all the results and look at them all.
Drawing code, you're not gonna know.
Market next, you're not gonna know.
Mark punctuated, this is if the trademark has like a hyphen or an exclamation point or something like that.
I tend to use again non-punctuated wordmark. If yours has punctuation, you can use the punctuated version.
Originally following basis is section 1A is for actual use, 1B is intent to use.
So let's say you only want to find intent to use trademark applications.
You can select original following basis and then type in 1B as your search term.
Other data, you don't care. Owner, if you're trying to find out what your competition owns,
you can type in their name by selecting owner name and just type their name and you can see every trademark they have.
Address, that's if you know it. Priority, you don't care. Physical following date, you don't care.
Pseudomark, you don't care. Pseudomark, you don't care.
Opposition date, you don't care. Prior registration, you don't care. Registration date, you don't care.
Renewals, registration, registration number, you don't care.
Section 44, serial number, serial number, single design code, standard characters claimed, you don't care.
Date amended, nope. Total designs, nope. Trademark search facility classification code, nope.
Translation, translation, you don't care about any of those.
Now type of mark. So if it's a word mark or design mark, you can specify which one you want.
And then update, you don't care. U.S. class, I don't think you're going to be using U.S. class.
I think you're going to be using international class. So those are the different fields there.
What I would do if I were you is if you have a company as homework, play with this thing. It's free.
Like type in the name of your company. If you never did a trademark search, you might be shocked to see that,
you know, hopefully this is not the case, but inevitably every single time we run this.
Yes, logo needs a different trademark than the name. Yes, correct. That's right. It does.
So I would take whatever the name is of your company and do a trademark search for it and see whether or not there's an issue with it.
It's much better to know early and then make modifications accordingly than find out down the road, which could be really, really painful.
All right. Any questions that would be closed? I think that is more than enough for day one.
My gosh, that was day one. Day one is usually heavy lifting. So, yeah, right back at you, Vicky.
So day one is it's usually a lot. Day two is a little more manageable.
Day three, I think, is a lot of fun. I love copyrights. It's a lot of fun to go through that.
And we'll do some overlap of copyright into day four and then we'll hit patents and then we're going to summarize it all and give you real life scenarios and have you guys give me answers to different situations and you'll see how it all plays out.
OK. Is this helping you guys? Just curious. It is. OK, good.
Yeah, a lot. All right. Wonderful. I'm glad. I'm glad this is helping you.
All right. So for all of you, you're all in VIP. If you honestly believe that VIP is helpful, make sure you go in the Facebook group and let people know because they don't know that they can ask these kind of questions and get feedback like this.
And so we could probably take another five. I think it's typically what I'll take total.
I don't like taking a massive number of people in VIP, but since we did this one off schedule, we just did it right after the law for AI masterclass.
It's not on our normal schedule. Usually our normal schedule is like really packed this.
I just threw in because I want to make sure I take care of all you AI people, make sure you're not vulnerable out there.
All right. Well, with that, I'm going to close. I'm going to leave. Larissa, Ray, I don't think we need to do a summary meeting.
We usually do a summary meeting, but I don't think we need it tonight. All right.
Yeah. So I'll let you both go. Ray, I'll ping you separate on some other stuff that I get to you.
I'm working on making sure everyone has access to the AI Success Blueprint discount for the credit.
That that's brilliant. Yeah. And everyone's replace.
There are a lot of people who are actually who are in the AI masterclass.
So. What I did, I just want to honor all of you because a lot of you actually took the blueprint package.
So for that, take care, take care.
For that, I decided to take the full price of what you put in and just take that full price off of what we have.
So that way you're not paying extra to gain anything. It's already it's already covered.
Does the offer cover trademark or more?
Hold on, let me go into my comments.
Yeah, you guys can ask any questions you want.
I'll take a few questions on the offer, it's fine.
Does the offer cover trademark for a wordmark or logo?
And logo.
No, it's just one.
So it's one trademark in one international class.
So let's say that you have to file your trademark
in two international classes.
Then you're gonna receive a fee of the USPTO fee,
which I believe is 250,
plus our fee is somewhere around 250 to 400.
So you'll get a separate invoice for like 650 bucks,
something like that,
if you're in another international class.
If you have another trademark
on top of this trademark filing,
that's actually charged at a discounted rate
that I provide for the people
that have been through my training.
So it's a flat fee of $1,200,
which includes the United States Patent and Trademark
Office fee already in it,
with no separate bills, no separate anything.
It's all inclusive,
because I didn't want my paralegals
like charging 0.1, 0.3, 0.2.
It's like a flat fee, done.
So we don't have to deal with any of the billing.
And you don't have to deal with any of the billing.
Let's see.
Yeah, they are super, Larissa and Ray are super.
Does anybody have any questions on the offer?
If you do, just feel free to let me know.
And then obviously, otherwise,
as you're thinking about it,
if you do come up with questions, just let me know.
I'm here for you guys all week.
Let's see.
I don't see.
Hey, I actually have a little more complicated question
is about the offer.
Is that okay?
Yeah, go ahead Takenya, yeah.
So I guess I'm trying to just clarify.
So the offer covers the one,
but if we have others,
you will just bill us in addition to the,
but we can work through all of that
in our three hour session.
Is that?
Oh, absolutely.
That's a brilliant question.
All right.
If we need to file for more things
and you would just add those on.
Yeah, that's a brilliant question.
I'll make sure I specify that tomorrow, Ray, okay?
So-
Yeah, we need to add that into our explanation.
Yeah, so in the three hours,
we can cover anything you want.
We can talk about 20 trademarks.
I had a gentleman who actually runs
eight different entities, which is ridiculous.
And so he pinged me and he said,
hey, I found out about your package.
Can I take your package and cover all eight companies?
I was like, sure, why not?
I mean, it's the same three hours.
I don't care if we're talking about one company
or eight companies, it doesn't matter to me.
I think it came out to 12 that day.
Oh, that's right.
I know what you're talking about.
It came out to like 12.
It's ridiculous, but he's really smart.
I mean, he's very, very, very smart.
So yeah, we literally covered 12 different entities
and things, it's ridiculous.
But we can cover as many trademarks as you want.
We can do live trademark searching.
If you're trying to figure out,
like I can't come up with a certain name,
we can talk about different characteristics
and see if like a name's released.
We've had multiple times that names have been released.
It's kind of blows our mind.
Yeah, it was pretty sad.
There's been about 85% of people are trying to use names
that they could not without being vulnerable
to infringement and damage claims.
So it was really great that they took it.
And then the other 15% hadn't even really
established anything and were like a blank canvas,
but they had an amazing launching point
because now they had Peter in their pocket
showing them how to set up everything
the right way from the beginning.
They didn't lose years of things.
They had to go now back track and fix.
So it worked out really great for them.
What happens is for those who take that offer,
they get a list of like eight or nine questions
that essentially guides you on things
that would be helpful for you
if you gather them before the meeting.
And so it'll go through everything
from like domain names to trademarks
to agreements with other parties
to like I break down the things that are strategically
over the years of my providing IP audits
to many, many, many corporations over tons of time.
I found these things to be the most helpful.
And so I have you go and gather them.
Now you can gather them or not gather them.
You can come in not prepared, doesn't matter.
I'm praying and fasting before I actually do them anyway
to make sure that I'm as effective as possible for you guys.
And then when I go into this thing,
you're getting a trademark attorney, patent attorney,
copyright attorney, litigator, prosecutor,
global IP portfolio manager, a teacher,
like an electrical engineer, a software engineer,
like I'm all those things.
So in that moment, we can hit anything.
And my object, my goal is for you to minimize legal costs
but have maximum strength in your company.
That's my goal.
So there's.
a single person in all the audits that I've done that'll come out and say that I'm like trying to
promote, you know, hire me for a service. Not the case. Like not a single person of all the people
would ever say that because that's that's not the goal. The goal is if I can get people to
go through my program and have phenomenal strong companies that cannot get struck down when we
have the next huge dip in the economy because of another garbage thing that happens, you know,
and affects everybody, if I can get all of you that prepared, I succeeded. I'm good. And so
that's my goal. And so, yeah, you can bring three trademarks, eight, I don't care. Doesn't matter.
And then, and yeah, absolutely. And then what we do is if there's something that you need,
as an example, let's say you need a non-disclosure non-compete agreement.
Let's say that's the case. A lot of people have NDAs, but they don't have NCAs in the NDAs.
FYI, they don't have NCAs in the NDAs. That's bad. Anyways, it's getting late for me, so I'm
starting to get kind of kooky here. So but the point is that if you need one of those, then
obviously I have those things and I provide them to all of you at a way discounted rate that you
would never pay for any lawyer. But the intent is to make sure you have access to things that
are going to help you take off and do well. Peter, I don't think you mentioned to them.
And just so you guys know, obviously once Peter gets his eyes and his expertise in on
what you're creating in your business and as a creator, he also provides a discounted rate for
any future services you might need. And trust me, everyone wants them. They want Peter to make sure
he's their go-to man anytime they have these situations. They need an AI employee policy.
If they need certain agreements that they can operate within their company, like for
independent contractors and how they can protect anything anybody else creates for the business,
they know that they can trust and rely on his expertise. And he discounts that for all the
members as well. Ray talks about this stuff. I don't try to promote myself. We have all sorts
of things available all to you. I mean, anything that's an IP, we can do. Peter's very generous.
He won't tell you, but he gives, gives, gives, and makes my job full, full, full, but
really adores taking care of you guys, mentor you, helping you, and then seeing you guys succeed.
It brings him to tears, but he loves really- You're going to make me get off the line.
But in all seriousness, yes, you guys, if you do end up in a situation where you need support,
my normal rate is 600. It's discounted to 500. There are certain documents that are flat feed
at a huge discount, so you can just have them, quite frankly, because I know what all of you
need. And if it's a situation where you need a corporate law attorney, I have corporate law
attorneys that can help you out at a discounted rate as well. So my intent is to make sure you
have access to the highest premium level of support at a rate that you can actually do.
And then separately, maybe you don't need any of it. Some people have come to me in these IP audits
saying, hey, I met with my lawyer. I've got to do this, this, this, and this. And I'm like,
hold it. Why are you following a patent on technology that's going to be obsolete in
three years? It's going to take you two and a half years to get out of patent office. That's
a waste of money. That makes no sense. So I give honest assessment of what your strategic plan is,
what you truly need, and what you don't need with no personal interest in the process. So
you'll learn over the week. You'll see. You'll see how I work. And with that, I'm going to jump
off. I'm going to eat dinner at 9.47 PM. But going forward, it'll be shorter. The plan is to be
shorter. So Ray, so the plan is to be shorter. It depends on you. I mean, if all of you in a really
tight bond, I'd end up staying just to help you guys. That's just what I do. So now I'm really
leaving. It's like the end of a sermon. And the last point, and the last point, the last point.
And with that, I'm truly leaving. Everybody have a blessed evening. I'll leave you with
Larissa and Ray. Take care. Good night.