Welcome, welcome, welcome and come on in.
It's day three of the Protect Your Idea Challenge, July, August 2023.
We are so glad to have you here.
Come on in.
Let's see.
Hey, Sean.
We got Sean and we got one of our alumni here.
Oh, so good.
Hey, Gail.
Good to see you.
Karen Baker, y'all.
Karen and I go back.
She's my Indiana girl.
So happy to be here on camera.
Tony, Tony.
Tony, I never get, I never get tired of your hair.
Like it keeps me constantly joyful.
Tony is the best hair I've ever seen in my life.
100%.
Heather, Norman, welcome on in everybody.
How amazing have the last two days been?
Please get your chat open.
We're looking for a couple of shares, some, a golden nugget, something you have learned
who was willing to put your virtual hand up and say, I will speak out and say this bit
of information, whatever bit it is, has changed my mind.
It has changed how I'm going to do business.
I'm going to implement this.
They already have.
So I'm looking for two or three people who would come on camera and share with the group
here.
Even if you've already shared it in Facebook, that's okay.
Cause not everybody's paying attention over there.
I mean, we want you to, but like, this is reality.
This is on your honor.
So let's get those virtual hands up the air or wave at me if your camera's on and say,
I got to hear this.
We want to hear it.
Come on.
We know this is good stuff.
Yesterday we had Keith here from the Copyright Alliance, a first time ever giving us the
brand new skivvy on copyrights and AI.
So what are you learning?
Who's got to share?
I see Gail.
I see Karen.
Gail, let me get you spotlighted if you don't mind and you're unmuted.
So we'll take it away.
So he, yesterday when we were talking, he mentioned about how, so I do food packaging
and I have an example, but what he was explaining was that there is a difference between your
trademark, which is our logo and our design elements, which is our little flag.
And then the whole thing as a unit, as a design, and he called it dress something, great dress.
There you go.
Yeah.
And so I realized there's this huge gap in my checklist for all the things that we go
through when we're putting products out there.
And so I thought it was super interesting.
That's what I learned yesterday.
And it is going to change how we kind of scope these projects because, you know, it's pretty
important that somebody could kind of steal the general look and feel of our products
and then go to go up against us in the grocery stores.
So kind of a big, a big one for me.
Kind of big, fantastic share.
We're so glad you're learning and growing.
So thanks for sharing that with us, Gail.
What's up, Karen Baker.
Let me get you on the spotlight and take it away, girl.
So good.
All right.
Yeah.
Well, I'm excited.
I didn't realize I was on mute earlier.
So hey, Larissa.
It's so great to see you.
But yeah, I'm excited.
I'm in marketing and business coaching.
And so, you know, I work with so many entrepreneurs.
So myself, I'm taking what I'm learning and going to implement it for my own business.
And, you know, I've already referred one person from my radio marketing world to Peter.
But now I have more information on my own that I can help people, empower people to
get it right from the get go.
So I'm excited.
Awesome.
So what's one of the nuggets that, you know, you've learned this week that it's just been
really a big deal to you?
You know, honestly, probably just in generally speaking overall, that what I just said, I
had to miss last night.
So I need to go back and rewatch and watch the replay now, but I'm excited to be back
here for today.
Well, we're so glad you're here.
Thank you.
It's great to know about what you do and what you're, how you're growing.
So I love having you here.
I mean, I've known her for a lot of years, not virtual, real years.
One more share, one more person who wants to take the stage and, you know, tell us something
that just blew their mind, changed, was like a pivot, was like, whoa, it was like the best
thing they learned, or it was like, I'm glad I learned that right now.
While you guys are also raising your virtual hand quickly, I just wanted to let you guys
know that we're updating the links for day one and day two of the replays.
So tomorrow morning, you're going to get an email.
Now, and you'll have day one through three of the replays and those are all moving forward going to be the correct links. So we had, we had to change the upload. So ignore those initial replay links will get you the fresh ones tomorrow morning for all of them.
Awesome. Isn't Ray awesome. Pamela, did I see you raising your hand at me. Did you want to share
Yes.
I was surprised. Well, not, I don't know, maybe not so surprised, but it was really good to have pointed out that if you mix platforms like
mid journey with other AI platforms that you can't count on them being copyrightable and therefore you've actually you should just always go with the assumption that you can't count on something being copyrightable until you check it out.
Confidential things have to be copyrighted, but like Peter was surprised when a zoom meeting was being recorded and that's confidential because he was speaking to specific people. So I think it's, there's a lot of
fine lines and gray zones and especially the guest speaker was, it was really good to have his website and sort of up to date. I mean, you kind of always hear, well, you know, nobody's sure yet and they're working on it and all that, but there was a much more precise
definition of what they're doing. And, you know, I think now is the time to just slide in and get anything you can done because it's good regulation will tighten up in the future. That's just a guess, but I don't know. And yeah, like everything that's original but is changed by AI or AI, which is then changed by you. That was a really
important distinction, which, you know, if I do start using AI, I've just don't, I've only barely looked at chat GPT even though all my colleagues say you've got to do it, you've got to do it.
You know, I, now that now that I see those two different ways of, like, I have a very long detailed outline, for instance, and I might, I don't know if I, if you can put that kind of thing into chat GPT and then ask for them to change it, make it better or, but at any rate, it's worth pursuing now. So that's, that's it. That's for me. That's all. Thanks.
Awesome. Thank you, Pam.
Well, we'll go ahead and take one more. Good. Tony. How are you, Tony?
Good to see you. We got unmute you.
Otherwise, we'll be protecting the mimes. Go ahead. Yeah, go ahead.
You mentioned about life coaching, which I'm not one yet soon, you know, in the future, maybe, but you did say that all of our assets are our materials, and they all need to be protected like our handouts and our videos and our programs, and they all need to be like copyrighted
is that correct?
Right, right. Copyright. So we're going to go into trademarks today too. And so we'll hit some of the things like the names, the logos, the slogans, we'll go into that in some detail.
Yeah.
And also mid journey if you quit paying your bill, you lose it all.
Yeah, that it's unfortunate, but a lot of these the AI software platforms that are out there, they'll give you that license the temporary license to use what you have in a commercial environment.
The second that you stop paying them, your commercial license is now gone. So therefore, the thing that you created using their platform, you no longer can use because you no longer have a license to use what was created.
It's, it's an interesting marketing and sales tactic that they've used in this area. And a lot of people aren't aware of it. I've been looking at some of the different policies that are laid out.
And it's it's really concerning to me because a lot of people don't realize you stop paying you got to pull it from your marketing platform, your websites, your funnels, everything.
But what if you're doing product packaging? What if you're selling product, like and it's actually on the cardboard box of the product that's being sold, and you stop your membership and now you don't have access to that anymore.
Does that mean you now have to pull product from the shelves to change like and so a smart business person is going to anticipate by being in the Protector Idea Challenge, a really smart business person will be able to strategically plan the ending of the use of let's say a subscription of a software package.
And, and set it up so that they don't stop until they're done with the sales of the product that has that logo on it or the marketing material that's utilizing what.
with came from that specific AI platform.
Like it's, if you're a savvy business person, you'll do it the right way.
And what will happen is you'll decrease in volume, decrease in inventory.
You decrease in inventory, sold out, turn off the license.
Like that's, that's good timing.
Then it's like, boom, it's off.
So now it's, you're perfect.
You got no issues at all.
Um, but if people don't know that, like if they haven't been through his
training, they think they're fine.
And so we're anticipating a good number of lawsuits.
They're going to be coming out for basically for contract enforcement
and for copyright infringement by the owners of these companies.
Uh, and the sad part is they know who you are because you create a subscription.
Like, it's not like I'm trying to find who exactly are the people
that are infringing my copyright.
Like I already know because you bought the service from me.
Like literally that's what they're thinking.
Like, I know who you are.
I know where you live.
I know your credit card number, and now you're no longer taking a license.
So what do you think is going to happen after a little while?
They're going to look to see whether or not their content is still being used.
If it is people will get ping, you know, cease and desist, you'll pass
back royalties of X amount plus this, this extra surcharge for our attorneys
or whatever, like, you're going to see that stuff start manifest.
And this kind of alludes towards one thing I want to cover with you guys
before I jump into all the trademark stuff, um, I had one person in particular
kind of asked me a question about my background and, um, like, why am I doing
this?
Why leave my last law firm?
Let me take like a minute or two, just so you guys understand like why I'm doing
this, like what, what exactly is the purpose behind this?
And some people right now, you might go, who cares?
I want to hear more about AI.
All right.
Well, bear with me, bear with me for a minute.
Okay.
This is important because honestly, if you're in this network and you
potentially may be in this network for a year going forward, it's good for you to
understand who's mentoring you and what exactly is going on behind the scenes.
So I was the chair of the IP department at she and Finney Bass and green.
Um, I worked there for 17 years.
Uh, it had an IP department that had just started.
I added the patent law department to it.
Uh, we ended up becoming for the last 10 years, the number one IP group in
New Hampshire, year after year after year ranked by, um, ranked consistently
year after year as the, as the tier one law firm in IP, right.
Which was great.
I mean, it was great.
Um, like I'd been the number one originator for clients for years.
Then I moved to number two, which is fine.
Cause I was spending more time with my family.
It was great.
Everything was great.
Then all of a sudden I had this calling, right?
This calling started about a year ago.
Uh, actually it started about two years ago.
And the thing is, uh, for those of you that don't know, don't know, like this
tan that I have, it's, it's, it's not just cause I'm out in the sun.
I'm actually Puerto Rican.
Right.
So I'm a minority.
Okay.
There you go.
Ooh, news, uh, news, uh, new flash.
So this is what happens in New Hampshire.
The number of minority lawyers is almost non-existent.
Okay.
It's extremely, extremely low, very, very low.
So the people in New Hampshire wanted to have legal representation
by lawyers that were like them.
Quote unquote, Hispanics want to be represented by Hispanics.
Black people want to be represented by blacks, right?
Like Mexicans want to be represented by Mexicans.
Japanese want to be represented by Japanese.
Not just because of legal issues, but because of cultural differences.
So they wanted this, but the problem is in New Hampshire, it didn't exist.
So I made it one of my top agendas to try to find a way to bring additional
minority lawyers into New Hampshire.
Okay.
And just so you guys know, I'm probably going to go like 10 minutes over
since I'm giving you story time now, but I think this is important for you guys
to understand what, how this challenge came about and why we're doing this going
forward.
So, um, I worked, I worked with UNH school of law to create the diversity,
equity, inclusion, scholarship, uh, scholarship program.
First one ever, right.
We give scholarships to three minority students every year to
let them go into law school.
Um, I worked with several law firms to create the first ever, uh, one L first
year law student internship program.
Never existed in the history of New Hampshire.
The way it works is that if you're in a first, your first year law student in
one of these different law schools, we will give you a position in a
law firm in your first year.
Unheard of no law firms want to hire a one L because you lose money on them,
but we created that program.
So now the minority students.
are now getting an opportunity to see what it's
like to work in a real law firm.
Then on top of that, the Supreme Court reached out to me.
Chief Justice reached out to me and asked me
if I would be on the diversity, equity, inclusion
directive group for the Supreme Court.
I said yes.
That's a multiple year commitment.
Then on top of that, I love to train people, teach people.
The reason why is because I'm a litigator
and I'm a prosecutor.
So I've seen people like yourselves
end up in horrible situations, lose their businesses,
lose their retirement plans, lose all sorts of things
because they don't understand the basics
of intellectual property law.
The problem is that lawyers have a billable hour requirement.
You have to make a certain number of billable hours
by the end of the year.
If you don't, it will affect your personal compensation,
your bonus, everything.
So there is no way for me to follow this calling in my heart
to help with the diversity issue in New Hampshire
plus train all of you in what I'm teaching you on.
There is no way to do all of that and at the same time
meet a billable hour requirement.
And I never miss my billable hour requirement.
I'm one of the few lawyers that if I say I'm going to do
something, it's going to get done.
It will get done.
So it came towards the end of the year.
All these things were happening, putting it all together.
And I did an assessment.
And I said, look, this calling is growing bigger and bigger.
I need to focus on it.
And the result is I left my law firm.
I left as the head of Sheehan, Finney, Bass, and Green's IP
group, the founder of the Patent Law Department,
the second largest originator there.
I've been named in Woodward White
as I've been named lawyer of the year, super lawyer,
best lawyers, whatever other lawyers.
I've got all the accolades, praise God.
But I left so I could do this on my own time.
I have no billable hour requirements.
I can serve the people that need the support the most.
And at the same time, I also found a lot of my clients
wanted to go with me.
They're like, where do you think you're going?
Hey, remember me?
MIT and all the other ones, they're like, hey, remember me?
Am I going?
And I was like, yes, I'm going to form my own law firm.
And so I let them all know, hey, look,
you can stay here at this firm, you can go to your own firm,
or you can go with me to my own firm.
Every single client went with me,
which to me just kind of brought tears to my eyes.
So the whole point is that's why I'm here.
So this stuff is so important for you guys
to understand because one litigation matter will shut
down a company, one.
One legal issue will set you behind $20,000
because you didn't know something
that you're going to learn here.
That's why I did this, OK?
So now the background's done.
You guys know, it's all been revealed.
Nothing's hidden.
That's the whole story.
That's what's going on.
Let's jump into trademarks, OK?
So I'm going to jump in there now.
Today we're going to cover, gosh, we're
going to cover a number of things.
I'm going to help you understand what trademarks are.
I'm going to help you understand what kind of things they cover,
what's the protection you have, certain legal rights
that you already have that you never knew of.
Matter of fact, you may never have filed anything.
You may have never filed a trademark application
or anything, yet you already have trademark rights.
That should kind of blow your mind.
Hold it.
You mean I didn't spend a penny and I have?
Yes, that's correct.
You could have certain legal rights
without having spent a single penny.
I'm going to talk about that.
That's called common law rights, OK?
But let's kind of take it from the top.
What's a trademark?
How do they work?
Let's just start from the top.
Now, for some of you here that are here
for the artificial intelligence side,
you're probably thinking, well, what
does this have to do with artificial intelligence?
It's all going to come together, all right?
You can't understand why it is that using
the result of this certain AI program
is going to get you sued if you don't understand
the principle behind the law.
Do you get it?
I can't tell you you're going to be poisoned by eating food
and never tell you what category of food
is going to result in you being poisoned.
I have to at least identify what food is
if you don't know what food is.
Now you know what food is, great.
Now I tell you this is the type of food not to do.
You're like, OK, cool, great.
If I just come to you one day.
They say, don't eat food.
It's an item in food.
It's going to kill you.
You're like, huh?
What?
That's what I need to do, even on the artificial intelligence
side.
I need to get you to understand certain concepts.
So we're going to jump into trademarks now.
So a trademark, it's an identification
of a source of goods, whether or not
you know what the source of goods is.
That's a legal definition, which to me kind of stinks.
But I'm going to explain to you what it actually means, OK?
So when you see a logo, or a name, or a slogan,
when you see that, it identifies to you a certain quality,
a certain cost, a certain characteristic,
a certain feeling.
There's something about that trademark that makes you go,
I want to buy that thing.
Like if I went over to, let's say, Erica right now,
and said, Erica, I am going to buy you a new pair of shoes.
I'm going to buy you a brand new pair of sneakers.
I used this example once before.
I thought it was really good.
So I said, I'm going to buy you a new pair of sneakers.
So Erica, is that cool?
You cool with that?
Yeah?
Cool.
All right, so here's the thing.
So as of right now, do you feel pretty good
that I said I'm going to buy you sneakers?
Like you're not going to have to spend a penny.
That's pretty cool, right?
All right.
So Erica, I'm going to take you, and you and I
are going to go in the car to the dollar store.
I'm going to buy you those sneakers.
What?
She's laughing now.
Like what?
All I said was the dollar store.
Now she's laughing.
She's laughing, right?
So just the name, the dollar store,
was enough to give you an impression of,
there's not a lot of value in what's coming, right?
But if I said to her instead, hey,
we're going to go to the Nike store, right?
Like, would you feel better about that than a dollar store?
Obviously, because there's sneakers there
that go from anywhere from $70 to like $25,000
at a Nike store.
And so it's just the name that's that powerful.
So your name is extremely powerful
when you have a business.
The question is really, what are the different kinds
of trademarks that are out there?
Like, what are the different things that can potentially be
that you can obtain protection for?
There are things called logos, like your designs, right?
But then separate from that, there
are names, like the name Nike.
A logo would be the Nike swoosh, right?
That's a good example.
And then separate from that, there's
slogans, which are several words put together, like just do it.
That's a slogan.
All three of those things are trademarks.
They're all trademarks.
All the stuff we're going to talk about pertains to those,
the logos, the slogans, the words, all of that.
Now, ironically, you could actually also protect color,
smell.
You can protect sound.
All those things are protected by trademark.
Most people don't do that.
But I mean, I obtained trademark protection
for the color blue associated with audio receivers
for one of my clients.
So they own the color blue, that specific color.
It's theirs.
Nobody else can use that color in audio receiver.
So for that reason, trademarks can be really powerful.
Now, one thing I kind of walked you guys through before
was, if you have a name for your company, your company name
is just that.
It's a company name.
If you go to the Secretary of State's website
and you do a search, that's not a trademark.
That's not a federal trademark search.
What you've done is you have searched for business names.
So just because your business name is clear
doesn't mean you can use your business name.
Does that make sense?
That might be a little confusing.
All right, good.
I got somebody shaking their head.
Good.
Let me explain what that means.
I go to the Secretary of State's site.
I'm going to give you an example.
I'm going to go right now.
Let me open up this one here.
Let me share my screen.
This is the Secretary of State's site for New Hampshire,
right here.
I go in here and I type in a name, whatever it is.
Let's say Mintz.
Just Mintz.
I search that.
When I do the search, I wait for results.
And I wait for results.
Man, that's taking a long time.
There we go.
All right.
So the only company with the name Mintz
that's registered in New Hampshire is Mintz Levin.
That's it, which is a law firm.
OK, that's it.
So I go on here and I go, awesome.
This is awesome.
I can now go use the name Mintz for my company.
Well, here's the thing.
If you go to uspto.gov,
and you do a trademark,
I'm gonna walk you guys through how to do
a quick trademark search.
And I type in the name M-I-N-T-Z,
there's 27 records where there's been a federal registration
for the name Mintz.
So while I did a search at the Secretary of State
to see if I could get that business name
and use that business name,
the second I use that business name,
I might walk into trademark infringement.
That's why I'm telling you,
if you have a business name
or you have a product name or a logo,
make sure you do a trademark search, okay?
Now, for those of you that are in VIP,
we're gonna spend a lot of time
doing trademark search later today.
I'm gonna do a quick one here now
so people can see what it's like.
I'll do it actually in a minute,
I'll try to explain a little more.
But the whole point being,
you've gotta be really careful, guys.
You can't just see that the name is clear
with the Secretary of State and then start using it.
You'll run it, you'll walk into a lawsuit
and you don't need that, all right?
It's something very simple to resolve
and I'll show you guys how to do that in a few minutes, okay?
All right, so now,
what about this idea of having certain legal rights,
even though you didn't file anything yet?
So let's say Mary Lou, Mary Lou has a company
and what she does is she sells hamburgers
and it's called Mary Lou Burgers, right?
And so Mary Lou's selling these burgers
and they're the best burgers around
and she's in Destin, Florida.
And everybody wants, like, if they're in Florida,
they all go to Destin, Florida
so they can get Mary Lou's burgers, right?
Now, I'm gonna use my name,
I'm not gonna make anybody look bad.
So Peter decides to create a hamburger company too
and it's called Mary Lou.
And I created in New York City, okay?
Now, Mary Lou's been using the name Mary Lou Burgers
in Destin, Florida.
Let's say that I file for federal rights
throughout all of the United States
and I get a registration,
a federal registration for Mary Lou Burgers myself.
I now own all of the United States
except where Mary Lou has been using
the name Mary Lou Burgers prior to my date of first use
and prior to my date of actually getting
the filing of the application
for the registration of the application.
So let me put it all, make it really simple.
You have certain legal rights just by using a trademark,
as long as it's used in interstate commerce,
that means across state lines.
You also have certain legal rights
just using it within your state.
That's called intrastate rights, okay?
So if you're using a name
and you haven't gotten the federal registration yet,
you may be okay just in using it.
However, if somebody else gets a federal registration
for that same name, they have now shut down your market
every single place in the United States
except where you've already done sales.
Does that make sense?
So this is the importance of a federal registration.
A federal registration is a trademark application
that you file with the United States Patent
and Trademark Office.
You file directly with the United States
Patent and Trademark Office, okay?
Or you hire somebody else to file it for you.
That filing is called a federal trademark application.
When you get that registration,
you own all the United States.
But under common law,
anybody who's used it prior to your first filing date
actually beats you and you can't shut them down.
But the legal rights are only, again,
only for the specific geographical region
where it's been used.
So common law is only for the specific geographical region
where it's been used, no other place.
Federal registration gives you all the United States.
A state registration gives you the state.
This is why I tell everybody,
if you are going to be selling your product
or providing your service in multiple states,
don't file state registrations.
File one federal application.
One federal application will cover all the United States
as opposed to, I'm selling in four different states.
I got to file in four different states.
Just don't waste the money doing that.
File one trademark application
and own all of the United States.
That's pretty powerful.
way I would go personally.
It costs a lot less money.
All right, so now let me talk a little bit
about the TM and the Circle R, because people
get this wrong all the time.
So how many people here have seen the Circle R or the TM
and know what I'm talking about?
All right, so it looks like people understand it, at least.
You do not need to file anything to use a TM.
OK?
You don't have to file anything to use a TM, like not a thing.
You just need to use it in interstate commerce.
You cannot use the Circle R until you
get a federal registration.
If you're using a Circle R right now
and you don't have a federal registration
for your services or your products, remove it now.
Why?
You can be sued for what's called tortuous interference
with business practice, unfair business practice.
Because what you've done is you've told the public
that you have a government right to your trademarks
and to your logos when you actually don't.
That gives you an unfair competitive edge
over the competition.
And so the government says, no, no, no, no, no.
You can't go out there telling people
that you have a federal registration when you don't.
And that's what the Circle R means.
I'm not talking about the Circle C. I'm not about the Circle R.
Circle C is copyright.
Circle R is trademark.
So you've got to make sure that if you're using a Circle R,
that Circle R is only once you get a federal registration,
not before then.
Now, why would you want to use a TM or a Circle R?
So that you can place the public on notice
so that you can get damages if you ever need to sue somebody.
But even better, just by using that TM or the Circle R,
you're going to scare the competition away.
So that's a big reason to be using either
to be using the Circle R once you get the federal registration
or a TM if you're just using it in interstate commerce, OK?
All right, anybody lost so far?
I'm taking it really slow in the beginning to make sure.
I know, Anita, you have a question.
You're in VIP, right, Anita?
All right, we'll go through questions in VIP.
So that's where we have the interaction questions.
All right, so on the trademark side,
let me cover a little more on the trademark side
before I give you some really specific situations.
All right, whatever you're trying
to come up with for a trademark, it cannot be
what's called descriptive.
Meaning, if you have a service and the name
that you're using for your service
actually are words that would be used
in describing your service, you will never
get a federal registration, never.
You're wasting your money.
You're going to file for something
that's not going to be granted.
What are the top rejections for startups?
So everybody, just so everybody understands something,
when COVID hit, there was a 75% increase
in the number of startups that were filed, 75% increase.
Do you know how many startups fail per year?
Tap in the chat the percentage of startups
that you believe fail per year.
Let me see what you guys think.
Yeah, yeah, all right, some of you
heard me say this before.
Yes, that's right, 90% of startups fail, 90%.
That is a huge number.
That is like a really, really huge number, OK?
One of the issues when you have a startup
is you want to draw people to you.
You want to make it really easy for people to identify you
and your services, right?
Your name is extremely important.
Like when people hear protection portal,
they should be thinking of the quality of the services
that they get within the protection portal that we
offer, right?
They should immediately be thinking that.
And it's the same thing if you hear certain,
like if you hear British Knights in the 80s,
that was a huge sneaker company.
I don't know where they are now, but that
was a huge thing back there.
And so you got Adidas, Nike, Converse,
you got all these big, big brands.
Just by a name, you get a lot.
You get a lot of volume in sales just by that name.
But here's the thing is that if the name that you choose
is just describing the product or the services,
you can't get the registration.
So a lot of these startups, the number,
one of the top problems I have found in 25 years
of doing intellectual.
property work for the public.
25 years representing small to large corporations,
one of the biggest problems with startups
is that they choose names that are descriptive.
And the reason why is because they
want the public to think of the service
that they're going to get.
So they think that the name that they give this thing,
if they give you a name that is descriptive,
then you're going to know what kind of service you're getting.
Yeah, but then nobody can describe the service.
So for that reason, the government
says, no, you can't get a registration for that.
So let me give you a real example.
Let's say that what I do is I provide
kingdom financial support.
So financial support for Christians.
Let's say that's what I do.
I have a financial service.
So I want to file a trademark application for kingdom
finance.
Eh.
Because what am I doing?
I'm training people on the finance.
What if I want to do one on, let's say it's for cooking.
And it says, use less oil.
Let's say that's what I want to have.
And so I want everybody to see, use less oil.
And they're going to think of our brand
because our brand doesn't use oil in cooking.
So we're going to go with the name, use less oil.
Because what do you do?
You use less oil.
So it can't be descriptive.
You got to come up with something that is what I call,
the best, what I say is the best trademark to come up with
is something that's suggestive.
It's something that makes the public think
when they hear that name, they want what you're suggesting.
OK, so if I'm serving people in life coaching
and it's to decrease anxiety and fear,
and I call something like, oh, gosh.
Give me a good name, Lord.
Let's say it's something like free, something
like free flow.
Just a name, the name for the service that we're providing,
the company's name is free flow, something like that.
It's a suggestion that when you work with us,
your mind will flow easily.
You'll feel free, right?
But it's not describing the services
because I'm not out there doing colonics giving you
free flowing, right?
I'm doing training in like, that's a clip, right?
That's a clip, all right?
So I'm doing like training in something
that is going to make your mind feel free.
But free flow is not descriptive of my services.
So I will never forget that example.
OK, so let me cover one more thing
before I start giving you some more practical stuff.
On the legal side, you can obtain legal rights
in any country of the world for trademarks.
So if I've got a product or service,
like we've got Jeff here.
Jeff, he's awesome.
He's an influencer.
He goes around and interviews a lot of different people.
He goes to a ton of different events.
There's a lot in AI.
Like the name that he would choose for his services
could not be descriptive of his services that are provided.
But let's say that he's starting to become known in Saudi
Arabia, in India, in Europe, in Canada.
He can protect his brand in all those countries, OK?
But you need to file separately in different countries.
Now, there is a single application
that you can file under the Madrid Protocol.
I'm not going to try and I'm not going to make people confused.
But there is a thing called a CTM application.
And I would look up what a CTM application is.
If you want more information, I can give you more information.
I don't want people to get lost here.
But there is a way to file a single application
to cover multiple countries.
But you need to file it.
Here's the part you got to remember.
You have to file it within six months of your earliest filing
date, within six months, if you want
to maintain the priority date.
Meaning, if I file a trademark application today
and I want rights in, let's say, I don't know,
like seven different countries, then I
can file a single application under the Madrid Protocol
within six months and designate all those other countries
in one application.
That's pretty powerful, guys.
And you maintain the filing date of your original application.
The alternative is that you would have to individually
file in each country, one by one,
and hire lawyers in every single country, one by one.
And it just.
costs more money.
So you can do a single application.
And then once your case gets to the point of examination,
then you can get lawyers involved.
I'm not going to go really deep into that.
I just want you to know that if you're
doing work in other countries, yes, you
can get trademark rights in other countries.
We'll keep it that simple.
Now, let me talk a little bit about confusion.
I think this is going to be really helpful for you guys.
And then I'm going to go into the AI issue
that's where confusion is an issue.
So all right.
To determine whether or not there's trademark infringement,
they use a test.
The test is called the likelihood of confusion test.
Likelihood of confusion test.
That's the test that's used to determine whether or not
there is trademark infringement.
If you satisfy, it's typically between 9 and 12
different factors that are used.
If you satisfy, it's a weighing test.
So think of like Lady Justice.
She's there, right, blindfold, holding the scales,
and there's the scales of justice.
And if it tips against you, you lose.
So you look at these nine different factors.
And if you tend to see that a lot of them
are weighing against you, you lose.
I'm going to walk you through these factors now.
I'm going to give you a copy of the factors yourself.
And the reason why this is important
is because you're now going to be
able to look at the trademark you want to use,
look at the trademark that you found in a trademark search,
and do a comparison to see if you believe there's confusion.
Now, just to be clear, if there's
another trademark that's similar to you,
I would hire a lawyer and ask them to look at it.
Because nobody here is qualified.
I mean, there may be some other individuals here
that are qualified, like myself, to do a legal analysis which
your entire company is going to rely upon.
But you can at least do a trademark search,
find something close.
And then once you've found something close,
you can bring that to the lawyer instead
of having the lawyer look at absolutely everything.
So I'm going to walk you through today trademark search.
And I want to go through the likelihood of confusion
factors.
So let me start out with, actually, let me ask you this.
You can cover one or two things today.
Tomorrow, we'll cover the other thing.
Number one is the likelihood of confusion factors, which
are that will allow you to know whether or not
you're in trouble for using a certain name or logo.
Or I can walk you through doing a trademark search right now.
I already know which one you guys are going to choose.
So number one is likelihood of confusion factors.
Number two is trademark search.
We're going to go by what you guys want.
So just type in the chat which one you guys
would like to do right now.
There's a lot of likelihood of confusion.
One, two, three.
There's a lot of likelihood of confusion ones.
Yeah.
I like the likelihood of confusion ones when we're
going to do the search tomorrow anyway.
But let me walk through the likelihood of confusion factors.
And honestly, it's actually better
for you to learn these first.
Because then when you do a search,
you'll realize why it's a problem.
And then when you do a search, you'll
realize why it's a problem.
Then when you do a search, you'll
realize why it's a problem.
Otherwise, you do a search and you
won't know why it's a problem.
So it's better to know the factors first.
So I'm actually going to show them to you guys.
We actually have a handout.
Ray, can you just share the link for that so everybody
can grab it themselves?
Thanks.
We're going to give you guys a handout.
And it's the likelihood of confusion factors.
You can do whatever you want with it.
It's not copyrighted.
You can do anything you want.
You can modify it.
You can do literally anything you want with the thing.
I don't mind.
But let me go through the factors with you guys.
And in fact, I think I'll open the same thing
that Ray is dropping.
Did you drop it already?
Oh, there it is.
Very cool.
Cool, cool, cool, cool, cool, cool.
All right, let me share my screen.
And once you guys understand this,
then as I start to dig into logos and images
with all these different AI programs,
you guys will understand what I'm talking about.
If you guys don't get this, it's not even
worth talking about that topic because it's just not
going to make sense.
All right, so let me make this a little bigger.
So I'm going to go ahead and show you guys what I'm talking
All right, so let me make this a little bigger.
What are you doing?
Do you guys see the factors on the screen right now?
You do? Okay.
Make it a little bit bigger.
Yeah, blow that up.
There we go.
That should be big enough, right?
Yeah.
Okay, cool.
Thank you, Larissa.
Okay, oh man, I haven't drank anything yet.
That's the longest I've gone without drinking.
All right.
Okay, these different factors,
again, it's a weighing contest.
There's certain ones that are more heavily weighted.
Factor number one is one
of the most heavily weighted factors.
Another factor that's extremely heavily weighted
is factor number seven.
Now, what we did is there's actually nine to 12 factors,
but instead of my listing them all one by one by one,
I put them in categories here.
So you have three of them actually in here,
appearance, sound, and commercial impression.
Actually, there are three different factors.
We just threw it into the first one
to make it easy for you guys to follow along.
What you're looking at is the similarity
in the sound or the look or the feel.
That's really it.
So think of it this way.
Nike owns N-I-K-E for sneakers, right?
Karen, K-A-R-I-N, comes out with Nike N-I-K-Y.
N-I-K-Y.
And she says,
I got this great idea for a new sneaker company, Peter.
This is what she does.
Like we get together, we do an audit,
and she says, this is the best idea ever.
We got a new sneaker company.
Sneaker company is gonna be called Nike, N-I-K-Y.
You like that.
Say how I did that.
That was good, right?
I'm like, oh boy.
All right, so let's go through the test.
Does it look the same?
Well, N-I-K is the same.
One letter is different.
So it's kind of similar.
It's close.
Does it sound the same?
It sounds exactly the same.
So you're dead on the sound
and you're kind of got a problem
because the only difference between the Y and the E
is one letter.
It's just a Y and E.
Everything else of the four letters is the same.
That's problematic.
Now there's this thing called commercial impression.
What commercial impression means
is that what's the general feeling
you get with the name, right?
So with Nike, you get like a...
I don't know that you actually feel anything in particular,
but you definitely feel something different
than if the name was like Grave Diggers, right?
Like that's a very different feeling from Nike, okay?
So there's just a different feeling
that you get from the name.
There's certain names
that have a feeling associated with it, like Bright.
Bright has a feeling associated with it, right?
Darkness.
Darkness has a different feeling associated with it.
So that's actually looked at as well.
Now, the relatedness factor, the second one,
you're looking at the goods and services.
The way this works is that every trademark
is classified in what's called an international class,
right?
It's a numerical system.
So like class number nine is for electronics.
Class 41 is for educational programs.
There's all these different classes.
What I'm gonna do for all of you is I'm gonna drop a link.
I don't know if Ray actually has it,
but I'm gonna drop a link.
Likely.
Yeah, you probably do
because anything that I've actually put together,
I know you put on that sheet.
So if you have it, you can drop it.
Otherwise I'll put it in the Facebook group.
It actually lists all the international classes one by one,
every single one of them.
And you can look at that and figure out
where's my product located or where's my service located?
So if you're doing, as an example,
you're doing challenges, you're doing online training,
you're doing live training, that's international class 41.
Okay?
So for the second factor,
you're looking at the goods or the services
associated with the trademark.
Nike is associated with sneakers.
If somebody else uses the name Nike for computers,
there may be an argument
that there's no likelihood of confusion
because what the sneakers have to do with computers.
Right?
Now, just so everybody understands,
what I am not saying is go find a famous trademark
and use it for an international class.
That is not the same.
That is not what I'm saying.
Don't do that.
Because famous marks, remember this,
famous marks receive more strength
than any other trademark.
McDonald's, Burger King, Nike,
Intel, Microsoft, those trademarks are so powerful
that you can end up...
using the name Nike on something that's not even related
to sports equipment, and you may run
into a trademark infringement issue,
just because it's that well-known.
So just be careful.
Don't take a famous trademark
and then use it with your company name.
Just don't do that, or your products or services.
Not worth it.
Now, the next one over here, factor number three,
is similarity or dissimilarity of the trade channels.
What that means is that if I sell a product at Target
and Karen, her product,
you can only order it directly from her
because it's a high-end exclusive product
that you're not gonna find anywhere
unless you call her company directly.
That's a different, those are two different trade channels.
They're not the same.
But if my product is sold in the exact same place
that Karen's product is sold,
there's a higher likelihood of confusion
because my product is right next,
it's in the same vicinity.
Like you go to Target and you see both of our products
and they have similar names,
people, there's a higher chance
people are gonna get confused, okay?
Factor number four is degree of care.
What this means is it comes down
to the sophistication of the purchaser.
So there's a speaker out there called,
it's by a company called Snell Acoustics.
Has anybody ever heard of that company, Snell Acoustics?
All right, Snell Acoustics sells speakers
for like $25,000, $50,000, audio speakers.
I mean, these are like the top of the top of the top of the,
these are some of the best speakers in the world.
The company, I don't even think it exists anymore,
getting those speakers now is actually pretty cool
if you have an original.
They would hand wind the voice coil themselves.
Like I used to represent them when they existed.
So if somebody decided to use the name Snell
on their speakers,
and I've got a client that uses Snell for their speakers,
the question is, is there a likelihood of confusion?
Like is there, is this an impulse product that you purchase
or is it a, is it expensive?
Is the educational level of the consumer very high?
If it is, there's less of a likelihood of confusion
because if the people that purchase this thing
tend to be highly educated, and I don't mean they're smart,
I just mean they do a lot of research about the product
and the product tends to be very expensive.
That means there's a very low likelihood of confusion.
I mean, how many people are just going to say,
oh, let me just buy a Snell Acoustics speaker.
Oh, I found it on eBay.
Here's 25 grand.
That's not going to happen.
Like these people are going to do their homework.
They want to make sure you're an actual qualified vendor.
It is exactly what they say it is.
And then they're going to purchase directly
from the person providing it.
So if the degree of care is very high,
there's a low likelihood of confusion, okay?
In fact, now the rest of these become very fast.
Quantity of the mark, if there's a lot of trademarks
that have the exact same name,
there's less of a likelihood of confusion.
What that means is if there's like seven, eight, nine,
10 different companies that have the same name
in their name, it decreases the chances
of there being trademark infringement
because there's no one company that has that name.
So let's say there was Nike Shoe Corporation,
and then there was Nike Shoes,
and then there was Nike Footwear,
and then there was Nike Sandals.
If you come out and use Nike for flip-flops,
there's a lower chance of you
actually committing trademark infringement
because there's a lot of people using the name Nike.
So therefore, they really don't have a lot of rights, okay?
This next factor, you guys really don't have to worry
about agreement status.
That means like if somebody is alleged to infringe,
but they've received a legal agreement,
a license agreement to use that name, they can't be sued.
So let's say that Tony has a trademark,
and I know Tony, and I reach out to him and say,
hey, I love that.
I love what you're doing with that.
I'd like to use that trademark.
I enter into a non-exclusive license with her.
She can't sue me now.
She can't say, oh yeah, sure, I'll take, you know,
I'll take $2 per unit that you sell,
and then wait a year, and then sue me.
Hey, he committed trademark infringement.
It's like, no, you licensed the rights over to me.
So you can't sue me for what you already have.
That's what the agreement status means.
And then finally, the last factor is clear confusion.
What that means is there's evidence of actual confusion,
meaning you got a phone call from your client saying,
hey, Pamela, are you selling your product
in such and such store?
And you say, and Pamela says, no, what are you talking about?
I'm not selling my products in such and such store.
And they say, well, here's a product
that has your name on it.
I thought it was yours.
That's proof of actual confusion.
So if you have people reaching out to you saying,
hey, are you selling over here
or are you selling this thing over there?
That, and if it's actually not you
and it's because of a similar name,
that is proof of actual confusion, okay?
If you've got actual confusion,
that is one of the strongest factors
for trademark infringement.
And then looking back at the factors,
factor number one, which includes three of them,
appearance, sound,
and the general feeling associated with it.
These factor number one, factor number two,
factor number three, and factor number seven
are the biggest ones.
The other ones, yeah, they exist,
but they're just not as heavily weighed, okay?
Everybody here should get a copy of this.
We'll post it.
You have access to it.
When you do your trademark searches,
when you see there's another trademark,
this is what you wanna be using.
You wanna look at this list and say,
cause this is the list that we as lawyers use, all right?
So just to be clear,
before I teach you guys about trademark searching,
why am I teaching you trademark searching?
You might have 10 different ideas
for a name that you wanna use.
How many people here wanna call a lawyer
and tell them about 10 different things
and have them do 10 different projects?
Anybody?
Nobody, really?
Man, that's a tough crowd.
All right, well, I mean,
so the fact is that you don't want to,
you don't wanna be calling your attorneys
for things that you don't need
to call your attorneys for, right?
Because we bill per hour.
Now there's certain circumstances we do flat fees,
which is a whole other story.
But if we're billing per hour,
you don't wanna be like, here's my 10 ideas.
Can you see if you can actually obtain protection
for any of them?
How about you actually learn
how to do a trademark search yourself?
You find certain words that show up immediately.
And then when you find out that the services
or the goods associated with that term
are similar to yours, you say,
yeah, no, I'm not gonna do that one.
You just went from having like 10 trademarks to maybe two.
Now you can call your lawyer.
Now you can call your lawyer and say,
hey, I've got two trademarks
that I believe they look kind of clear.
This is what the services are.
These are what the goods are.
Can you please check and see
whether or not these are clear to use?
You just saved, just by doing that,
my teaching you how to do that top level trademark search,
you'll save yourself thousands of dollars
just in that alone.
Okay, does that seem helpful?
All right, so I'm gonna take the next
five minutes, 10 minutes, nine minutes.
I'll take the next nine minutes
and introduce you guys to trademark searching.
This will be the top level of trademark searching.
Before I get into that,
I wanna explain why all this is important to AI
because I know there's a lot of people here
who are focusing on artificial intelligence.
So when you use a program like MidJourney,
MidJourney, you can get a lot of different results.
You can get images, you can get logos,
like you can create final designs for things, right?
Now there are certain artificial intelligence programs
that are out there right now.
Let me see if I can grab one of them for you guys
that literally have come out right now,
like within the last two weeks that have come out.
AI, where core logo design, here we go.
I mean, there's some older ones,
but there's some very new ones that have come out.
See if I can find a newer ones for you.
I know there's brand crowd is one of them,
but let me see.
Logo AI, that's another one.
Yeah, Logo AI is another one.
All right, so let me see if I can open this for you guys
so you can see what I'm talking about.
Move this over, come on.
Okay, I'm just gonna walk you through something real quick.
Let me stop my share and then start my share.
Logo AI, okay.
All right, here is the site for Logo AI.
You go on to, I'll show you how it starts.
Let's go to the main page.
This is the main page.
Let's create a unique logo.
You come in and it says, give me your logo name.
Okay, I'm not personally for these kinds of things
unless I've actually got the things protected.
I'm not into putting my stuff on somebody else's platform
unless I've got it protected,
or if it's a government site,
because the government's not gonna steal
my own trademark, right?
But let's say I go into here and I type in F-I-R-S-H-A-R.
F-I-R-S-H-A-R.
No, let's do Feshir, here we go, Feshir.
That is the, let's say that's the trademark.
Enter your logo name, that's the logo name.
Please select an industry.
Now you come over here and let's say it's gonna be travel.
Select your color schemes.
Let's go with travel.
Pastel, I'm gonna do gradient.
Select your font size and come over here
and let's say I wanna use modern.
Modern, selected, yep, generate.
Okay, we're generating logos for you.
Look at this.
This is, I just did a live demonstration for you
of artificial intelligence creating logos, okay?
Now we just did this live within seconds.
I've got all of these, all these things here,
all these different examples.
So let's say I look at this and I go,
ooh, I like this one.
This is the one I like.
Yeah, I like this, preview this one.
Awesome, I like that.
Yep, I wanna go with it.
And let's say I say I'm gonna buy it.
So I click on buy and I go through the actual program
and I buy the thing, okay.
Oh no, no, don't lose it.
Come back, come back.
Oh, it's giving me more.
Okay, so let's say we go with another one here.
Let's do one that is easy to search on the USPTO website.
Let's see.
Let's go with this one here.
All right, so let's say this is the one we go with,
right there.
So now this is what a lot of startups are doing.
They look at this and they go, oh, that's awesome.
And they go and they buy it.
And what do they start doing?
They start using it immediately, right?
Trademark search has not been done.
There's no trademark search has been done at this point.
That's a major problem.
I'm gonna show you why it's a problem.
If I go over to, let's see.
I don't know if you guys noticed this,
but trademark searching online.
Did you notice that the design that they had,
it looked very similar to,
remember the old records that we had, right?
Yeah, so the old records,
there was this little disc that you would put
in the big hole so that it could now be played
on a record player.
That internal piece looked just like one of them.
That's exactly what it looked like.
So if I go over here and I do a design mark search
and I'm not sure how to really describe that thing,
tell you the truth, but.
It was kind of a diamond.
I was going right there with you,
kind of, but not a pentagon or an octagon.
Show it again.
Show it again, I'd have to go back.
It was more like triangle, like folded edges, right?
Well, let's see if it actually probably changes
at each time.
Oh, I thought you had it up still.
No, I think it's gone.
I mean, some of these things just make it so simple.
Like, oh, this is even better example.
The wave right there.
This is easier.
This is much easier.
All right, so let's just do that.
we'll do the wave one, or here, the moon. But let's go with the wave. So here's an example of
a wave. So it has fetch year with the wave. So now I come over to another window and I go
uspto.gov. Boom, I do trademarks. I do search. No, I don't want to give you feedback.
And I go down to word search. And let's just say I put in wave as a design description.
Let's see. I think design description would be the best.
Yeah, let's do that. We'll do wave as a design description.
And just submit. Submit. There's a ton. If I look at the images here,
you see all these trademarks. Oh, you actually can't see this. Let me share my other screen.
You're on the other screen, I remembered. Here we go. This is a trademark search result
right here. See the wave right here? There's one. Let's see where else.
Here's another one. This create gurus. That's a single wave. It's another one.
So what I'm doing is I just within five minutes walked you through why it is that using artificial
intelligence and not understanding intellectual property law can walk you into a lawsuit.
Like I literally just walked you through that within five minutes.
We went to, and just to be clear, this is great. I love this tool. There's nothing wrong with this
tool as far as I'm concerned, except for the fact that it's just a random image generator.
And it's utilizing things that have been out there before. So I can come into this program
and just start up another one. So now let's say the logo name is Slotskis.
So, and then I just click continue and I come over here and it's going to be in sports.
And it's going to be cold colors, continue. And I want it to be more playful. No, not playful,
aggressive. So let's say we'll do slab generate.
So now, boom, here comes more images, Slotskis, right? I mean, seems like an incredible tool,
but all of these, none of these here, not a single one of these things,
have they done a trademark search for. You now understand trademark law.
You now understand that these logos here, you need to go do a search. Now you need to search
for two things, just to be clear. You need to search for the name Slotskis and you need to
search for the image, both. Those are two different things. This is trademark day one.
Tomorrow we'll go into more detail and we'll give more examples. I wanted to cover like the basics
first to make sure everybody's on the same page. And then obviously in VIP, we're going to dig into
this stuff and I'll take some questions on it. But the point being that once you get your results,
like this right here, that's the AT&T logo. That globe with the lines, that's the AT&T one.
It's just using different colors. Well, scroll down and you almost have Adidas with that red three.
Oh yeah, there. Yeah. So they're literally intentionally taking the logos of other
companies, spitting them out and selling to you. Now, I'm not going to guarantee you, but
I have a very strong suspicion that if I go to the terms and conditions here,
terms of use,
can you guys see the terms and conditions right now?
Yeah. Can you see it? Yeah, we can. Okay, great. Kind of small. I'll make it a little bigger
or a lot bigger because it is really small. It's operated by Ting Ping.
Sounds like an American corporation. Let's see. So now I go down and I look at the terms of service.
Oh, look at this. Copyrighted intellectual property.
Okay.
Oh, look at this. Copyrighted intellectual property.
Oh, all generated logos are protected by copyright laws.
You may not use any of the logos
without obtaining a license from us.
The thing that kind of cracks me up
is that they're actually using the logos of other companies
and then claiming that they own them.
So that, this is why I'm showing this to you
and why I hope you understand
that I had to set up a foundation
before I could go into any of the AI stuff.
Cause if I just jump right in,
you guys are not gonna understand
anything I'm talking about right now.
These people here are using logos
that arguably belong to other entities.
Then you are purchasing the logo from them.
And they're saying that you're obtaining a license
from them to use a logo that belonged to somebody else.
I mean, let me just kind of make this
a little more clear for you guys, right?
I'm gonna stop sharing your screen for a second.
I'll make this really simple for you guys.
If you hear nothing else here, okay?
What some of these AI programs are doing
is they're taking publicly available material
that may in fact be protected
by another party on their copyright law.
You come in, use what they have scraped.
You pay them to use it.
You pay them for a license
because you believe that you are legally now using it.
However, they obtained it illegally.
Here's something I want you to understand.
Please, please understand this.
If I go steal my neighbor's lawnmower
and I go over to Anna and I say,
Anna, I wanna sell you a lawnmower.
And Anna buys the lawnmower that is stolen, okay?
It's still a stolen lawnmower.
Now, the fact that they're using something illegal
and you're buying it from them,
something that is illegal, still makes it illegal,
which means you can still be sued
for copyright infringement or trademark infringement.
So it's your job to look into these kinds of things,
like look and figure out where are these images coming from?
Where is this text coming from?
And I just walked you through an example
of how I just did a trademark search within minutes
and found that material that was being offered
to you guys right now under what they say
is their license to use their material
will walk you into a lawsuit.
This is happening now.
This is the business world now in AI.
Okay, so you've gotta be, please be careful.
The thing that you would like to see in this case,
all right, finally, I can say this,
this is not legal advice.
Man, it took a long time to get to this point.
All right, this is not legal advice.
However, hey, Anna, we drank enough
when we were out there in Portugal,
so we're good, we got it covered, we got it covered.
So here's the deal.
There is a thing called an indemnification provision, okay?
What an indemnification provision is,
is an indemnification provision
is where another company tells you
that if you're ever sued for something bad
using what they give you, then they will pick up the cost.
That's what indemnification means.
Personally, I would not trust it.
I'm just telling you that it's the Wild West right now.
I wouldn't trust it.
I try to find some of the sites
that actually have a license to the works
or are using only open source or licensed works,
like only, that's it.
As far as I know, Adobe Firefly is one of them.
I'll double check to see if I've got any updates on that,
but when Adobe Firefly kind of talked about
their coming out public, that was their big statement.
All right, all right, I'm gonna stop there.
Was this helpful today?
Does this help you guys out?
Okay, so here's the thing.
Today, you got a basic understanding of trademarks,
what the infringement factors are.
You understood how trademarks are used.
You understood which things are protectable,
what things are not protectable.
How do you determine if there is infringement?
Now that you know that, you can apply that to AI.
You can apply it to packaging.
You can apply it to anything you want.
Okay, and tomorrow,
we're gonna go into more detail on trademarks.
We're gonna do it in VIP.
We're gonna do it.
when actual trademark application filing,
like step-by-step, like literally every single step,
don't miss tomorrow.
But in here in the class,
I'll tell you the parts that exist
in a trademark application.
You just won't be part of that
because it's a long process.
It takes about 20, 25 minutes
just to prepare a trademark application.
And as I'm explaining it,
it just takes up the majority of time.
So we're gonna do that in VIP.
Okay.
All right, my friends,
I'm gonna let you go at 8.30.
We will jump into VIP.
Sorry, we took a little longer,
but this day is always the longest day.
Day three, hump day, it's always the longest day.
And so we end up going a few minutes over now
just because I wanna make sure
you guys get as much as you can.
So, all right, with that, I'm gonna jump off.
I'll leave you Larissa.
I'll see you guys at 8.30 in VIP.
Otherwise, tomorrow is, tomorrow Thursday?
It is.
Yeah, you guys don't wanna miss tomorrow.
Just trust me, beer tomorrow.
Okay.
I won't say anything else on it.
Just beer tomorrow.
Okay.
All right, I will catch you guys at 8.30.
I'll leave you guys with Larissa and I'll see you soon.
Have a good night, guys.
Thank you, Peter.