WEBVTT 1 00:00:00.000 --> 00:00:16.800 Welcome everybody to day two. Day two of VIP. So we've covered a lot already. We've had 2 00:00:16.800 --> 00:00:23.240 copyrights for two days. We're going to be jumping into trademarks. I wanted to cover 3 00:00:23.240 --> 00:00:28.660 a little more here on subject matter for copyrights, because you guys are actually implementing 4 00:00:28.660 --> 00:00:35.260 things and most of the people that are in VIP actually have live situations. And so 5 00:00:35.260 --> 00:00:40.100 they want to kind of give an assessment of how, how do I deal with something in my specific 6 00:00:40.100 --> 00:00:48.620 scenario? Now I've got a bunch of different emails from a few of you. And so what, one 7 00:00:48.620 --> 00:00:54.820 of the things that you guys get that others don't is that you actually get to email me. 8 00:00:54.820 --> 00:01:06.140 You can email at support at elite-challenges.com. And I can go through some of your questions 9 00:01:06.140 --> 00:01:13.860 live. And so I saw a few different ones. One of them we're going to be covering in on trademark 10 00:01:13.860 --> 00:01:20.540 day, which is tomorrow. So we'll address that then. Another one was somebody who was a business 11 00:01:20.540 --> 00:01:26.340 coach had a lot of questions with regard to what do they do about the content that 12 00:01:26.340 --> 00:01:34.980 they have to stop people from stealing their content. And let's see, there's another one. 13 00:01:34.980 --> 00:01:43.180 Here we go. All right. This is what I want to get into now. So there's a question by 14 00:01:43.180 --> 00:01:49.500 an individual who's in this group who is an artist. And what her question is, is how do 15 00:01:49.780 --> 00:01:56.940 you actually stop others from stealing your work on the internet? Okay. So let me ask 16 00:01:56.940 --> 00:02:01.820 this. I'm just going to put it on gallery view real quick. All right. So how many people 17 00:02:01.820 --> 00:02:07.180 here are artists just by a show of hands? Actually, we got to do so. Okay. We've got 18 00:02:07.180 --> 00:02:11.500 a few. I can't for the people that are just showing their names. I can't tell. All right, 19 00:02:11.500 --> 00:02:17.100 there we go. You get that. So we've got a few. All right. So here's the issue. Here's 20 00:02:17.180 --> 00:02:23.820 the issue. So Natalie is obviously, because it was Natalie's question. So yeah, you can 21 00:02:23.820 --> 00:02:24.820 unmute. 22 00:02:24.820 --> 00:02:35.500 Hi, Peter, everyone. I'm an artist and I'm a clothing designer. 23 00:02:35.500 --> 00:02:38.020 That's phenomenal. Yeah. Anita is a clothing designer as well. 24 00:02:38.020 --> 00:02:42.500 That's what I realized. I was so excited that she had those questions that she had because 25 00:02:42.500 --> 00:02:44.220 it really helped me. 26 00:02:45.020 --> 00:02:53.180 Absolutely. And it's interesting because one of the biggest issues right now, and I don't 27 00:02:53.180 --> 00:02:58.300 mean to make the entire Protector Idea Challenge focused on AI because it's not. It's just 28 00:02:58.300 --> 00:03:03.980 the beginning of it is heavy AI because a lot of copyright issues are hitting. They're 29 00:03:03.980 --> 00:03:09.420 big AI issues as well. So I gave all of you an extra perk by throwing that in as well. 30 00:03:09.420 --> 00:03:15.740 I kind of squeezed extra material in from what I would normally add. And Keith was amazing. 31 00:03:15.740 --> 00:03:20.380 Keith was just amazing today. So that's just that is invaluable because he doesn't do that. 32 00:03:20.380 --> 00:03:25.740 He doesn't just show up and answer questions. So we were very blessed by that. But so here's 33 00:03:25.740 --> 00:03:30.700 the question. The question is, if I am an artist, like, let's say I'm doing paintings. 34 00:03:31.820 --> 00:03:37.500 I've got a painting, right? Let's see. I've got one over here. Let me see if I can get 35 00:03:37.500 --> 00:03:45.900 you guys to see it. There's one painting there. That's an original work by Lynn Linesky. 36 00:03:46.860 --> 00:03:51.980 There's another one over here. That's actually a Lynn Linesky. That's her original painting 37 00:03:51.980 --> 00:03:58.860 there. There's a bunch of there's another a number of prophetic art pieces in my office. 38 00:03:58.860 --> 00:04:04.780 Let's put it that way. There's a lot of them. And so let's say that original artist says, 39 00:04:04.780 --> 00:04:10.940 well, hold it. I want to sell my work. Like, I want to sell my work to the public. 40 00:04:12.060 --> 00:04:19.820 How do I sell my work and make sure that somebody doesn't just go online, right click the image, 41 00:04:20.779 --> 00:04:28.140 click Save As, save it onto their hard drive, then put it onto a thumbnail, go to the local 42 00:04:28.140 --> 00:04:35.420 camera shop, and then ask them, hey, take this image here and turn this into a, you know, a 43 00:04:37.340 --> 00:04:43.420 two foot image to put on my wall, a two foot photograph essentially to put on my wall. 44 00:04:44.380 --> 00:04:50.620 How do I stop that? So let me give you some ideas. I've actually coached a number of artists 45 00:04:50.620 --> 00:04:56.780 in this specific area. So I'm going to give you a number of the things that I tell these artists, 46 00:04:56.780 --> 00:05:00.220 and you can apply it to your own businesses. Number one, 47 00:05:00.000 --> 00:05:19.000 If you do artwork in a public forum, meaning that you get hired to do a painting in a conference, or you're creating the work when there's others around you, and that work then becomes available for auction, or for purchasing immediately. 48 00:05:19.000 --> 00:05:25.000 You need to bring with you something to protect that work. Okay. 49 00:05:25.000 --> 00:05:31.000 Now, there I saw once before I'll see if I can find it. 50 00:05:31.000 --> 00:05:46.000 It was almost like this double x sided sock thing that you can put on the edges, this way, and on the edges that way. And it's a gigantic x, but it doesn't damage the work at all. 51 00:05:46.000 --> 00:05:56.000 People can get the idea of your created work, but they can't just take a photocopy of it because it's got a gigantic cloth x right in the middle of it. 52 00:05:56.000 --> 00:06:07.000 So that's one thing I would look at investing in if you're doing things in a public forum, okay, is you bring one of those with you and you literally all you do is you stretch it boom, boom, it's covering the whole thing. 53 00:06:08.000 --> 00:06:22.000 What I've seen some artists do, I'm starting out with the simple stuff, then I'm getting more technical. What I've seen some artists do is they also will take like a sign that says do not photocopy, and they'll put it smack on the front of the painting. 54 00:06:22.000 --> 00:06:26.000 I don't like that for a number of reasons. Number one, it can damage the work. 55 00:06:26.000 --> 00:06:30.000 Number two, what does everybody do? 56 00:06:30.000 --> 00:06:35.000 They move the sign and they take the picture. All right, that's what they all do. 57 00:06:35.000 --> 00:06:42.000 They literally will move the sign, take the picture, then put the sign back. The sign that literally says don't take a picture. 58 00:06:42.000 --> 00:06:45.000 It kind of blows my mind. They'll do whatever they want. 59 00:06:45.000 --> 00:06:52.000 All right, so that's at a simple level if you're in a public forum, but what about the digital works? 60 00:06:52.000 --> 00:06:54.000 This is what I would do. 61 00:06:54.000 --> 00:07:22.000 If you are selling your work and you want people to get an idea of what your work looks like, then what I would do is I would take a very low resolution version of your work, low DPI, low dots per inch, very low, so that it's enough for you to get an idea of what the image is, but it's not a high enough resolution that anybody who tried to create a larger work out of it, they'll have zero success. 62 00:07:22.000 --> 00:07:29.000 Because it's just too low of a resolution to actually render something that is usable. 63 00:07:29.000 --> 00:07:32.000 Okay, so that's the second thing I would do. 64 00:07:32.000 --> 00:07:41.000 Now, the third thing I would do is I would take that low resolution image and I would literally watermark it. 65 00:07:42.000 --> 00:07:45.000 What some people do is they'll watermark something. 66 00:07:45.000 --> 00:07:53.000 I hate to tell you this, but there are software programs that will remove a watermark like that very easily. 67 00:07:53.000 --> 00:07:57.000 All it does is it gets rid of the layering. 68 00:07:57.000 --> 00:07:58.000 That's all it does. 69 00:07:58.000 --> 00:08:00.000 And then boom, the first layer comes off. 70 00:08:00.000 --> 00:08:02.000 Oh, watermark's gone. Very simple. 71 00:08:02.000 --> 00:08:04.000 And they go and print off the other thing. 72 00:08:04.000 --> 00:08:18.000 But if you do a low res and then you watermark the low res, there's a way to actually make that low res watermark part of the original layer. 73 00:08:18.000 --> 00:08:28.000 If you can do that, then it's going to be so difficult to create something that is usable out of your final work. 74 00:08:28.000 --> 00:08:31.000 It's going to be so hard that people are just not going to bother. 75 00:08:31.000 --> 00:08:36.000 But at the same time, they still get an idea of how to use it. 76 00:08:36.000 --> 00:08:40.000 Now, that's three things, right? 77 00:08:40.000 --> 00:08:42.000 So we've got low, or is it two? 78 00:08:42.000 --> 00:08:43.000 Two. Low resolution. 79 00:08:43.000 --> 00:08:45.000 We've got watermarking. 80 00:08:45.000 --> 00:08:46.000 That's two. 81 00:08:46.000 --> 00:08:54.000 Third thing you're going to do is you're going to put your copyright notice on your low resolution watermarked image. 82 00:08:54.000 --> 00:08:57.000 You're going to put a copyright notice on it as well. 83 00:08:58.000 --> 00:09:00.000 Okay. 84 00:09:00.000 --> 00:09:02.000 Oh, David, that's exactly right. 85 00:09:02.000 --> 00:09:03.000 Yeah. 86 00:09:03.000 --> 00:09:06.000 Then flatten the image and save the image and use this as your upload file. 87 00:09:06.000 --> 00:09:07.000 Exactly. 88 00:09:07.000 --> 00:09:08.000 That's exactly right. 89 00:09:08.000 --> 00:09:10.000 Yes. 90 00:09:10.000 --> 00:09:14.000 So these are multiple things you need. 91 00:09:14.000 --> 00:09:21.000 And you need to do this as an artist because your entire revenue stream is based upon what you create. 92 00:09:21.000 --> 00:09:24.000 Like it's your work that's created. 93 00:09:24.000 --> 00:09:33.000 So because of that, it's really important that you go low res, watermark, flatten. 94 00:09:33.000 --> 00:09:37.000 You can, on top of that, put your copyright notice. 95 00:09:37.000 --> 00:09:46.000 And then wherever you, if you're creating, let's say, as an example, a YouTube channel, and on the YouTube channel, you're talking about your work. 96 00:09:46.000 --> 00:09:55.000 Or if you have a, let's say, a funnel or a website that has all your work, you should have a disclaimer, like a copyright notice, right there. 97 00:09:55.000 --> 00:10:00.000 It should be literally right there so that everybody can see it. 98 00:10:00.000 --> 00:10:03.520 Everybody knows, anytime that they're working 99 00:10:03.520 --> 00:10:05.440 with any of your artistic works, 100 00:10:05.440 --> 00:10:08.840 they know it's protected in the copyright law, okay? 101 00:10:08.840 --> 00:10:12.800 Those are four things you should be doing as an artist. 102 00:10:12.800 --> 00:10:14.400 Now, is it a lot of work? 103 00:10:14.400 --> 00:10:15.960 Yeah, it can be. 104 00:10:17.100 --> 00:10:18.260 It can be. 105 00:10:18.260 --> 00:10:21.440 It can be a lot of work to turn things into low res 106 00:10:21.440 --> 00:10:23.760 and watermark and flatten 107 00:10:23.760 --> 00:10:25.420 and put your copyright notice on. 108 00:10:25.420 --> 00:10:26.880 It could be a lot of work, 109 00:10:26.920 --> 00:10:29.080 especially if you're doing, 110 00:10:29.080 --> 00:10:30.440 especially if what you did was 111 00:10:30.440 --> 00:10:32.080 you just did the Protect Your Idea Challenge, 112 00:10:32.080 --> 00:10:33.520 you realized you had certain legal rights 113 00:10:33.520 --> 00:10:34.360 under copyright law, 114 00:10:34.360 --> 00:10:37.480 now you gotta go back and mark everything you have. 115 00:10:37.480 --> 00:10:42.120 Like that, that can be difficult, all right? 116 00:10:42.120 --> 00:10:44.600 So if that's the case, you're going backwards, 117 00:10:44.600 --> 00:10:48.640 which I gotta tell you, year after year, 118 00:10:48.640 --> 00:10:49.520 well, not year after year, 119 00:10:49.520 --> 00:10:52.080 but month after month when we've run this challenge, 120 00:10:52.080 --> 00:10:54.800 people typically panic after day one. 121 00:10:54.800 --> 00:10:57.200 Like day one, day two, they start panicking 122 00:10:57.200 --> 00:11:00.920 because they go, oh my gosh, I haven't marked anything. 123 00:11:00.920 --> 00:11:03.320 I haven't like protected anything. 124 00:11:03.320 --> 00:11:04.880 There's all these things. 125 00:11:04.880 --> 00:11:07.560 I can't protect 30 things at once. 126 00:11:07.560 --> 00:11:10.500 So here's me guiding you on this. 127 00:11:12.000 --> 00:11:12.880 Don't worry. 128 00:11:14.240 --> 00:11:17.320 The only difference between today and yesterday 129 00:11:17.320 --> 00:11:19.920 is that now you have more knowledge. 130 00:11:19.920 --> 00:11:21.140 That's all. 131 00:11:21.140 --> 00:11:22.520 That's the difference. 132 00:11:22.520 --> 00:11:24.520 So now you have more knowledge. 133 00:11:25.240 --> 00:11:27.200 You just apply it and you figure out 134 00:11:27.200 --> 00:11:29.800 which things to protect first, second, third. 135 00:11:29.800 --> 00:11:31.760 You just kind of walk through that, guys, 136 00:11:31.760 --> 00:11:35.000 and it's not that difficult 137 00:11:35.000 --> 00:11:38.180 if you take it like that, step by step, okay? 138 00:11:38.180 --> 00:11:39.160 Don't get overwhelmed. 139 00:11:39.160 --> 00:11:40.700 No reason to get overwhelmed. 140 00:11:40.700 --> 00:11:44.060 I'm gonna show you guys the copyright website. 141 00:11:45.880 --> 00:11:48.500 We kind of touch base on this real fast. 142 00:11:51.320 --> 00:11:52.160 Let's see. 143 00:11:55.240 --> 00:11:57.340 All right, so if you go to, 144 00:12:01.920 --> 00:12:04.920 all right, let me share the site here with everybody. 145 00:12:04.920 --> 00:12:06.160 Let me close this. 146 00:12:14.920 --> 00:12:15.760 Here we go. 147 00:12:15.760 --> 00:12:18.640 All right, this is a copyright site. 148 00:12:18.640 --> 00:12:20.240 Let me close everything else up. 149 00:12:21.200 --> 00:12:22.200 I wanted to show you guys 150 00:12:22.480 --> 00:12:23.520 I wanted to show you guys 151 00:12:23.520 --> 00:12:25.640 the artificial intelligence portion, 152 00:12:25.640 --> 00:12:27.960 just in case you're trying to get to it. 153 00:12:27.960 --> 00:12:29.880 Right down here, you see quick links. 154 00:12:29.880 --> 00:12:33.000 Just click on Copyright and Artificial Intelligence, 155 00:12:33.000 --> 00:12:36.240 and there's a whole mess of content here, 156 00:12:36.240 --> 00:12:38.200 whole mess of content. 157 00:12:38.200 --> 00:12:39.760 You can watch prior videos. 158 00:12:39.760 --> 00:12:42.080 You can do all sorts of different stuff with it, okay? 159 00:12:42.080 --> 00:12:43.400 So that's there, 160 00:12:43.400 --> 00:12:47.120 but letting go of artificial intelligence for the moment. 161 00:12:48.600 --> 00:12:51.080 Let's say you have something like a book 162 00:12:51.080 --> 00:12:52.840 and you want to protect your book. 163 00:12:53.720 --> 00:12:56.680 Just go to Registration, go down to Literary Work, 164 00:12:56.680 --> 00:12:58.160 click on that. 165 00:12:58.160 --> 00:13:00.760 Now, there's different ways that you can protect it. 166 00:13:00.760 --> 00:13:04.040 I would just literally go through the tutorial. 167 00:13:04.040 --> 00:13:05.640 Standard Application Tutorial. 168 00:13:05.640 --> 00:13:06.500 You click on that. 169 00:13:06.500 --> 00:13:10.520 It tells you every single step for following the work. 170 00:13:10.520 --> 00:13:12.160 If you already know how to file it, 171 00:13:12.160 --> 00:13:13.280 all you have to do is click on 172 00:13:13.280 --> 00:13:15.320 Register a Literary Work over here, 173 00:13:16.520 --> 00:13:20.260 and then it's gonna ask for your registration information. 174 00:13:22.040 --> 00:13:23.760 Your user ID and password. 175 00:13:23.760 --> 00:13:27.840 Everybody is going to have to create a user ID and password 176 00:13:27.840 --> 00:13:30.940 if you're gonna file for legal rights. 177 00:13:31.880 --> 00:13:35.440 You have to use this site, 178 00:13:35.440 --> 00:13:38.080 and so you have to create your own username or password. 179 00:13:38.080 --> 00:13:39.640 It's right down here. 180 00:13:39.640 --> 00:13:41.760 If you're a new user, click here to register. 181 00:13:41.760 --> 00:13:43.540 You click on that, 182 00:13:43.540 --> 00:13:45.640 and then you fill out all the information. 183 00:13:47.080 --> 00:13:50.260 So I'm just gonna show you a real simple, 184 00:13:51.400 --> 00:13:55.040 Anthony, let's say, 185 00:13:57.440 --> 00:14:02.120 Niavas, let's say, 186 00:14:02.120 --> 00:14:05.720 funguyatarmel.com. 187 00:14:05.720 --> 00:14:08.800 User ID, you create your own user ID. 188 00:14:08.800 --> 00:14:13.320 Let's just say FIRST Robotics. 189 00:14:13.320 --> 00:14:14.600 That's actually a company. 190 00:14:15.960 --> 00:14:17.760 Actually, let me just call it FIRST. 191 00:14:21.080 --> 00:14:24.080 FIRST, and then password. 192 00:14:24.080 --> 00:14:24.920 What is this? 193 00:14:24.920 --> 00:14:26.680 User ID needs to be at least six characters in length. 194 00:14:26.680 --> 00:14:27.960 He tries again. 195 00:14:27.960 --> 00:14:28.800 All right, FIRST1. 196 00:14:31.560 --> 00:14:33.080 Okay, okay, okay. 197 00:14:35.160 --> 00:14:36.560 I won't let you get back in. 198 00:14:38.000 --> 00:14:38.840 He broke it. 199 00:14:40.040 --> 00:14:42.680 Anyways, you have to go through that registration process 200 00:14:42.680 --> 00:14:44.840 after you click on Register a Literary Work. 201 00:14:44.840 --> 00:14:47.040 I already have my own username and password, 202 00:14:48.120 --> 00:14:49.800 but each one of you have to create that. 203 00:14:49.800 --> 00:14:50.880 Then you just enter this, 204 00:14:50.880 --> 00:14:52.280 and it takes you right to the forms. 205 00:14:52.280 --> 00:14:54.360 It's really, really straightforward. 206 00:14:54.360 --> 00:14:56.320 If you're not sure how to do that, 207 00:14:56.320 --> 00:14:58.840 all you have to do is click on Standard Application, 208 00:14:58.840 --> 00:15:00.120 watch the video. 209 00:15:00.720 --> 00:15:03.480 Really straightforward to use. 210 00:15:03.480 --> 00:15:06.040 There's a short form TX. 211 00:15:06.040 --> 00:15:07.200 There's a form TX. 212 00:15:07.200 --> 00:15:08.640 There's a short form TX. 213 00:15:08.640 --> 00:15:12.020 Most of you guys will probably fill out this form TX. 214 00:15:12.020 --> 00:15:14.680 You can access it all right from that same button. 215 00:15:16.580 --> 00:15:19.040 Very straightforward process. 216 00:15:19.040 --> 00:15:23.000 Now, if you're going to do some other kinds of works, 217 00:15:23.000 --> 00:15:26.560 they should all be in here, like visual arts. 218 00:15:26.560 --> 00:15:30.460 Like if you're doing any of your like paintings, 219 00:15:30.460 --> 00:15:34.260 any of your computer graphic works, things like that, 220 00:15:34.260 --> 00:15:37.780 you've got things that are fall under visual arts. 221 00:15:37.780 --> 00:15:39.220 And then separate from that, 222 00:15:40.300 --> 00:15:42.980 here's where people get, have trouble. 223 00:15:42.980 --> 00:15:46.420 They're trying to figure out, do I put NFTs 224 00:15:46.420 --> 00:15:49.860 or do I put digital work under visual arts? 225 00:15:49.860 --> 00:15:52.640 So actually it doesn't belong on the visual arts. 226 00:15:52.640 --> 00:15:54.580 It belongs under, 227 00:15:54.580 --> 00:15:57.140 there's a separate category called digital content. 228 00:15:58.220 --> 00:16:02.340 And so you can use the digital content button 229 00:16:02.340 --> 00:16:03.500 and use that as well. 230 00:16:03.500 --> 00:16:05.280 If you're not sure if it's covered or not, 231 00:16:05.280 --> 00:16:07.420 again, just watch the video. 232 00:16:08.460 --> 00:16:10.620 Video is very straightforward, okay? 233 00:16:10.620 --> 00:16:11.620 If you still have questions 234 00:16:11.620 --> 00:16:13.560 after you've gone through the video 235 00:16:13.560 --> 00:16:16.040 and you go through the audit and you're in our network, 236 00:16:16.040 --> 00:16:18.640 you can ask questions anytime we'll walk you through it, 237 00:16:18.640 --> 00:16:20.440 how to actually do an actual filing. 238 00:16:21.860 --> 00:16:23.800 All right, so I just wanted to kind of show you that 239 00:16:23.840 --> 00:16:26.120 because it's kind of straightforward. 240 00:16:27.760 --> 00:16:28.660 Hold on a second. 241 00:16:36.220 --> 00:16:38.560 All right, I just got a question from Richard. 242 00:16:38.560 --> 00:16:41.480 Richard, you're out there in Hawaii. 243 00:16:41.480 --> 00:16:43.240 How are you, brother? 244 00:16:43.240 --> 00:16:44.520 You're looking good out there. 245 00:16:44.520 --> 00:16:47.340 Let me unmute you, unmute. 246 00:16:47.340 --> 00:16:48.360 How are you? 247 00:16:48.360 --> 00:16:50.680 Hey, no, it's Florida. 248 00:16:50.680 --> 00:16:53.080 Oh, Florida, okay, that works, that works too. 249 00:16:53.360 --> 00:16:54.200 It's Florida? 250 00:16:54.200 --> 00:16:55.480 Yeah, it's just a virtual background. 251 00:16:55.480 --> 00:17:00.080 So I'm just, you know, I wrote to you and Ray about this, 252 00:17:00.080 --> 00:17:03.640 that, you know, it's like, this stuff's like calculus to me. 253 00:17:03.640 --> 00:17:04.760 Oh, no problem, no problem. 254 00:17:04.760 --> 00:17:05.599 Let's take a look. 255 00:17:05.599 --> 00:17:08.160 So, you know, so I know I've messed this up because- 256 00:17:08.160 --> 00:17:09.560 That's okay. 257 00:17:09.560 --> 00:17:11.359 I'm not that far into it. 258 00:17:11.359 --> 00:17:14.619 So I guess I have to go back based on what I wrote there. 259 00:17:14.619 --> 00:17:16.980 You know, I have a financial planning business, 260 00:17:16.980 --> 00:17:17.920 which I got to deal with, 261 00:17:17.920 --> 00:17:20.839 but I just opened this bookkeeping business as well. 262 00:17:20.839 --> 00:17:21.680 Okay. 263 00:17:22.079 --> 00:17:27.079 I didn't see the name there when I went to the USPTO 264 00:17:27.680 --> 00:17:29.640 or whatever the name of that is. 265 00:17:29.640 --> 00:17:33.360 And it wasn't there in a Florida division of corporation. 266 00:17:33.360 --> 00:17:37.120 So I registered it in Florida as an LLC, 267 00:17:37.120 --> 00:17:41.520 but I didn't do anything with these other sites 268 00:17:41.520 --> 00:17:43.860 to, you know, copyright it, 269 00:17:43.860 --> 00:17:48.860 see if the domain name was available or anything. 270 00:17:49.400 --> 00:17:50.880 And I'm not that far into it. 271 00:17:50.880 --> 00:17:54.680 So, you know, I can, you know, I can change things. 272 00:17:54.680 --> 00:17:56.400 So I guess I got to go back, right? 273 00:17:56.400 --> 00:17:57.240 That's good. 274 00:17:57.240 --> 00:17:58.080 No, that's good. 275 00:17:58.080 --> 00:17:58.900 That's good. 276 00:17:58.900 --> 00:17:59.740 And it's good that you raised it. 277 00:17:59.740 --> 00:18:01.760 So what you're talking about is trademarks, 278 00:18:01.760 --> 00:18:03.560 which we're going to go into tomorrow, 279 00:18:03.560 --> 00:18:05.920 but I'll answer your question today anyway. 280 00:18:05.920 --> 00:18:10.400 So the, so if you've got a, 281 00:18:10.400 --> 00:18:11.480 you've got a new company 282 00:18:11.480 --> 00:18:13.160 and you go into the secretary of state site 283 00:18:13.160 --> 00:18:15.040 and you actually register the name, 284 00:18:15.040 --> 00:18:18.100 the business name with the state, 285 00:18:18.100 --> 00:18:22.500 so everybody understands that is not a trademark. 286 00:18:22.500 --> 00:18:24.300 What do you mean secretary of state? 287 00:18:24.300 --> 00:18:26.620 You mean my state like Florida, the way I did it here? 288 00:18:26.620 --> 00:18:27.700 Right, right. 289 00:18:27.700 --> 00:18:30.020 So let's say you go into a matter of fact, 290 00:18:30.020 --> 00:18:31.900 I'm going to walk everybody through an example of this. 291 00:18:31.900 --> 00:18:34.580 Cause this is, how many people here have a business? 292 00:18:34.580 --> 00:18:35.540 Like LLC? 293 00:18:35.540 --> 00:18:36.900 Yeah, this is like everybody. 294 00:18:36.900 --> 00:18:37.720 All right. 295 00:18:37.720 --> 00:18:38.560 So, you know what? 296 00:18:38.560 --> 00:18:40.220 This is so important, Richard, you're such a blessing. 297 00:18:40.220 --> 00:18:42.740 Like you're raising an issue that everybody has. 298 00:18:42.740 --> 00:18:44.520 So let me just go right into this. 299 00:18:44.520 --> 00:18:45.680 So I'm going to go to, 300 00:18:46.680 --> 00:18:48.560 matter of fact, I'll go into Florida, 301 00:18:48.560 --> 00:18:53.560 Florida state secretary of state site corporate name search. 302 00:18:59.120 --> 00:19:01.360 Let's go to Florida search records. 303 00:19:01.360 --> 00:19:03.440 Okay, division of corporations. 304 00:19:04.440 --> 00:19:07.120 Okay, so here is the, 305 00:19:07.120 --> 00:19:09.920 I actually before, I mean, I know Richard, 306 00:19:09.920 --> 00:19:12.520 but I'm going to say this anyway. 307 00:19:12.520 --> 00:19:14.840 This is not legal advice guys. 308 00:19:14.880 --> 00:19:17.040 Okay, none of this is legal advice. 309 00:19:17.040 --> 00:19:18.840 This is definitely not legal advice. 310 00:19:18.840 --> 00:19:19.660 Okay. 311 00:19:20.800 --> 00:19:24.080 I drank half my cup when I said that one. 312 00:19:24.080 --> 00:19:25.200 All right, here we go. 313 00:19:25.200 --> 00:19:27.840 So let me walk you guys through an example 314 00:19:27.840 --> 00:19:32.040 of somebody brilliant like Richard 315 00:19:32.040 --> 00:19:33.800 and others that are here. 316 00:19:33.800 --> 00:19:37.640 How exactly is it that we go through 317 00:19:37.640 --> 00:19:40.760 the deciding on this name and is it a problem 318 00:19:40.760 --> 00:19:42.360 when I'm starting to create a business? 319 00:19:43.040 --> 00:19:47.600 This right here is the secretary of state site for Florida. 320 00:19:47.600 --> 00:19:51.600 So I go in here and I'm going to drop the link. 321 00:19:51.600 --> 00:19:53.360 Let me just grab the link from here. 322 00:19:53.360 --> 00:19:54.960 Oh, copy. 323 00:19:54.960 --> 00:19:56.320 Let me just throw it in the chat 324 00:19:56.320 --> 00:19:59.520 so people can look along or try it on their own. 325 00:20:00.000 --> 00:20:04.120 So choose, right click, paste, there we go. 326 00:20:04.120 --> 00:20:05.660 Okay, all right. 327 00:20:05.660 --> 00:20:08.540 So I go in here and I say, okay, 328 00:20:08.540 --> 00:20:10.900 well, I've got a new potential business. 329 00:20:10.900 --> 00:20:13.500 So I look under corporations, 330 00:20:13.500 --> 00:20:18.120 limited liability companies, LLCs, LPs, trademarks, right? 331 00:20:18.120 --> 00:20:19.900 I do like how they do this. 332 00:20:19.900 --> 00:20:21.200 All right, so here's it. 333 00:20:21.200 --> 00:20:24.140 Florida does something very, very different 334 00:20:24.140 --> 00:20:25.700 from a lot of other states. 335 00:20:25.700 --> 00:20:29.620 They actually allow you to search state trademarks as well. 336 00:20:29.660 --> 00:20:31.180 That's a good thing, guys. 337 00:20:31.180 --> 00:20:35.820 That's a very good thing because most states do not do that. 338 00:20:35.820 --> 00:20:38.580 So Florida actually is doing something 339 00:20:38.580 --> 00:20:39.660 that's very beneficial. 340 00:20:39.660 --> 00:20:43.980 It's allowing you to search their state trademark database, 341 00:20:43.980 --> 00:20:46.140 not the federal one, but the state one. 342 00:20:46.140 --> 00:20:49.580 So now if I look up name, search by name, 343 00:20:49.580 --> 00:20:51.500 and so I look up, let's say, 344 00:20:52.460 --> 00:20:57.460 let's say the company name is, I don't know, Microsoft. 345 00:20:58.180 --> 00:21:03.180 And I say, search now, Microsoft, search now. 346 00:21:04.060 --> 00:21:06.540 Now, look at all these companies as pop-up, right? 347 00:21:06.540 --> 00:21:07.700 Microsoft Software. 348 00:21:07.700 --> 00:21:10.260 These are all the registrations within the state, 349 00:21:10.260 --> 00:21:11.920 in the state of Florida. 350 00:21:11.920 --> 00:21:13.740 So let's say I come up with a new name 351 00:21:13.740 --> 00:21:15.140 that hopefully doesn't exist. 352 00:21:15.140 --> 00:21:16.180 So let's say it's 353 00:21:20.740 --> 00:21:22.220 Grooey. 354 00:21:22.220 --> 00:21:25.380 Grooey, that's the name, Grooey. 355 00:21:25.380 --> 00:21:26.200 What? 356 00:21:26.200 --> 00:21:27.640 Let's say a Grooey exists. 357 00:21:27.640 --> 00:21:28.520 Get out of here. 358 00:21:28.520 --> 00:21:29.480 Let's see. 359 00:21:29.480 --> 00:21:30.320 Let me back up. 360 00:21:31.720 --> 00:21:33.540 Okay, we're gonna start from scratch. 361 00:21:33.540 --> 00:21:36.220 Let's do something that I don't believe exists 362 00:21:36.220 --> 00:21:39.120 because I created this word myself, FestJef. 363 00:21:39.120 --> 00:21:40.420 That's the word I created. 364 00:21:41.300 --> 00:21:43.720 So when I do a quick search, 365 00:21:43.720 --> 00:21:48.720 I see like Fee, Feco, Fest, whatever, next list. 366 00:21:50.280 --> 00:21:51.580 Any FestJef? 367 00:21:51.580 --> 00:21:52.960 No, no. 368 00:21:53.800 --> 00:21:55.500 Any FestJef? 369 00:21:55.540 --> 00:21:56.660 No, no. 370 00:21:56.660 --> 00:21:58.460 It's all alphabetical. 371 00:21:58.460 --> 00:21:59.740 Yeah, yeah. 372 00:21:59.740 --> 00:22:01.940 So I just keep going down. 373 00:22:01.940 --> 00:22:02.780 Feshier. 374 00:22:02.780 --> 00:22:03.600 Oh, wow. 375 00:22:03.600 --> 00:22:05.340 So my name's Feshier. 376 00:22:05.340 --> 00:22:06.620 So I go through. 377 00:22:07.700 --> 00:22:08.580 Nothing yet. 378 00:22:09.820 --> 00:22:11.100 Nothing yet. 379 00:22:11.100 --> 00:22:12.220 Almost done. 380 00:22:14.860 --> 00:22:17.300 When you have to do a lot of stuff in court very fast, 381 00:22:17.300 --> 00:22:19.260 you get to learn how to read very fast. 382 00:22:19.260 --> 00:22:20.380 Oh, let's see. 383 00:22:20.380 --> 00:22:21.980 So even though it's alphabetical, 384 00:22:21.980 --> 00:22:23.180 are you looking through the others 385 00:22:23.180 --> 00:22:25.140 just to make sure that it's not, 386 00:22:25.140 --> 00:22:27.540 like if space is different or? 387 00:22:27.540 --> 00:22:29.140 Yeah, exactly. 388 00:22:29.140 --> 00:22:29.980 Okay. 389 00:22:29.980 --> 00:22:30.800 That's exactly right. 390 00:22:30.800 --> 00:22:31.640 Is that Vicky? 391 00:22:31.640 --> 00:22:32.460 Yep. 392 00:22:32.460 --> 00:22:33.300 Yeah, that's Vicky. 393 00:22:33.300 --> 00:22:34.140 You were a paralegal, right? 394 00:22:34.140 --> 00:22:35.260 I was a long time ago. 395 00:22:35.260 --> 00:22:36.820 Yeah, so you get it. 396 00:22:36.820 --> 00:22:37.860 That's exactly right. 397 00:22:37.860 --> 00:22:42.680 So yeah, so when I have a specific word 398 00:22:42.680 --> 00:22:43.520 and I'm doing a search 399 00:22:43.520 --> 00:22:44.940 and you guys are gonna learn this tomorrow 400 00:22:44.940 --> 00:22:47.860 when we go into detail on trademark searching. 401 00:22:47.860 --> 00:22:50.000 When I do a review, 402 00:22:50.000 --> 00:22:51.940 I'm not just looking for the exact spelling. 403 00:22:51.940 --> 00:22:53.700 I'm looking for things that are similar, 404 00:22:53.700 --> 00:22:57.740 like phonetically similar, anything even close, right? 405 00:22:57.740 --> 00:23:00.100 Well, let's say I go through this whole list. 406 00:23:00.100 --> 00:23:02.580 Let's say I'm done with the whole list. 407 00:23:02.580 --> 00:23:05.020 And when I'm done, I say, you know what? 408 00:23:05.020 --> 00:23:06.500 There is no F-E-S-C-H-E-F-T. 409 00:23:06.500 --> 00:23:09.220 Let's say there is no F-E-S-C-H-E-F-T, 410 00:23:09.220 --> 00:23:10.960 nothing that sounds like it. 411 00:23:11.980 --> 00:23:16.220 So I believe I can own it, right? 412 00:23:16.220 --> 00:23:17.340 Here's the problem. 413 00:23:18.660 --> 00:23:21.540 This is called a corporate name search. 414 00:23:22.180 --> 00:23:27.180 Now, the beauty of Florida is that they include in it 415 00:23:28.020 --> 00:23:32.980 a trademark name search, meaning the state registrations. 416 00:23:32.980 --> 00:23:36.140 So when I search, I look for state registrations, 417 00:23:36.140 --> 00:23:38.540 but again, it doesn't include federal registrations. 418 00:23:38.540 --> 00:23:40.220 Like if you filed a trademark application 419 00:23:40.220 --> 00:23:42.220 with the United States Patent and Trademark Office, 420 00:23:42.220 --> 00:23:43.900 it does not include that. 421 00:23:43.900 --> 00:23:48.900 And so for that reason, you cannot rely upon the results 422 00:23:49.900 --> 00:23:52.540 from the Secretary of State site. 423 00:23:52.540 --> 00:23:53.940 So what do I do? 424 00:23:53.940 --> 00:23:56.140 Like Richard's got this great idea. 425 00:23:56.140 --> 00:23:57.780 He looked at the Secretary of State site. 426 00:23:57.780 --> 00:23:58.900 It sounds great. 427 00:23:58.900 --> 00:24:00.580 It looks like the name's available. 428 00:24:00.580 --> 00:24:04.900 The very next thing you do is you go to the USPTO website 429 00:24:04.900 --> 00:24:05.900 and you do a search, 430 00:24:05.900 --> 00:24:08.060 which I'm gonna show you how to do tomorrow. 431 00:24:08.060 --> 00:24:09.180 I'm gonna walk you through that. 432 00:24:09.180 --> 00:24:10.180 Quick question for you, sir. 433 00:24:10.180 --> 00:24:11.580 Yeah, absolutely. 434 00:24:11.580 --> 00:24:14.460 On that Florida one, it said trademark. 435 00:24:14.500 --> 00:24:19.140 So do I, once I get the trademark from the federal site, 436 00:24:19.140 --> 00:24:22.260 can I use that trademark on the Florida site 437 00:24:22.260 --> 00:24:24.620 or no, I gotta make something else up? 438 00:24:24.620 --> 00:24:29.300 And is it required to get one on the Florida site? 439 00:24:29.300 --> 00:24:30.900 Great, again, a great question. 440 00:24:30.900 --> 00:24:33.220 So we're gonna be covering this a lot tomorrow, guys, 441 00:24:33.220 --> 00:24:36.600 on Trademark Day, but just so everybody gets a preview, 442 00:24:37.460 --> 00:24:39.140 if you have a federal registration, 443 00:24:39.140 --> 00:24:41.380 you do not need a state registration. 444 00:24:41.420 --> 00:24:44.580 A federal registration includes all of the United States. 445 00:24:44.580 --> 00:24:45.660 Oh, okay. 446 00:24:45.660 --> 00:24:48.500 That's the beauty of filing one, 447 00:24:48.500 --> 00:24:52.260 this is why I actually added the trademark application 448 00:24:52.260 --> 00:24:55.100 into the package, into the audit package, 449 00:24:55.100 --> 00:24:57.180 because usually during the audit, 450 00:24:57.180 --> 00:25:00.340 we're talking about products, services, business names. 451 00:25:00.000 --> 00:25:02.660 people are trying to figure out, should I use this name? 452 00:25:02.660 --> 00:25:03.500 Should I, should I not? 453 00:25:03.500 --> 00:25:04.320 I'm not sure. 454 00:25:04.320 --> 00:25:05.980 And then finally we come up with, yes, 455 00:25:05.980 --> 00:25:07.980 this name we're going to use going forward. 456 00:25:07.980 --> 00:25:08.820 At that moment, 457 00:25:08.820 --> 00:25:10.820 you want to be able to file a trademark application. 458 00:25:10.820 --> 00:25:12.220 So why not include it all? 459 00:25:12.220 --> 00:25:14.700 So that's why we actually have that in the audit package. 460 00:25:14.700 --> 00:25:16.380 It's all done at once. 461 00:25:16.380 --> 00:25:20.140 So to answer Richard's question, 462 00:25:20.140 --> 00:25:21.780 when you go to the secretary of state side, 463 00:25:21.780 --> 00:25:23.420 you see that it's clear. 464 00:25:23.420 --> 00:25:25.620 That does not mean that the name is clear. 465 00:25:25.620 --> 00:25:27.180 It means the business name is clear. 466 00:25:27.180 --> 00:25:29.460 It doesn't mean that the trademark is clear. 467 00:25:29.460 --> 00:25:30.680 Because on the sec, 468 00:25:30.680 --> 00:25:33.560 on the secretary of state site for Florida, 469 00:25:33.560 --> 00:25:35.520 it's a state trademark search, 470 00:25:35.520 --> 00:25:37.880 not a federal trademark search. 471 00:25:37.880 --> 00:25:40.720 You do that on the USPTO website, 472 00:25:40.720 --> 00:25:44.240 or you hire a third party to do that properly for you. 473 00:25:44.240 --> 00:25:45.080 Okay. 474 00:25:45.080 --> 00:25:47.480 And what's the, what's the trademark site in, 475 00:25:47.480 --> 00:25:48.800 on the federal side? 476 00:25:48.800 --> 00:25:51.720 USPTO.gov. 477 00:25:51.720 --> 00:25:53.400 We're going to walk through that search. 478 00:25:53.400 --> 00:25:55.760 Oh, I thought, I thought that was the copyright site. 479 00:25:55.760 --> 00:25:56.600 No? 480 00:25:56.600 --> 00:25:57.420 No. 481 00:25:57.420 --> 00:25:59.320 Copyright site is copyright.gov. 482 00:26:00.140 --> 00:26:00.980 Okay. I got it. 483 00:26:00.980 --> 00:26:01.820 Okay. I understand. 484 00:26:01.820 --> 00:26:02.820 Yeah, absolutely. 485 00:26:02.820 --> 00:26:05.740 So, so now that I've actually gone 486 00:26:05.740 --> 00:26:08.180 and I see that the trademark is available, 487 00:26:08.180 --> 00:26:11.340 now I can get a federal registration for it, right? 488 00:26:11.340 --> 00:26:13.420 But the first step I'm doing is I'm going to, 489 00:26:13.420 --> 00:26:14.700 like Richard did, 490 00:26:14.700 --> 00:26:17.700 I go to the secretary of state in my state, 491 00:26:17.700 --> 00:26:19.940 and I look to see if that name's available. 492 00:26:19.940 --> 00:26:23.020 Because if there's a business with that name 493 00:26:23.020 --> 00:26:25.300 already in my state, 494 00:26:25.300 --> 00:26:29.180 even if federally I can get a federal registration for it, 495 00:26:30.000 --> 00:26:32.040 I'm now competing with another company in my state 496 00:26:32.040 --> 00:26:33.760 with the exact same name. 497 00:26:33.760 --> 00:26:34.600 That's a problem. 498 00:26:34.600 --> 00:26:36.880 We're going to talk about that in a lot of detail tomorrow 499 00:26:36.880 --> 00:26:38.800 as to why that's a problem. 500 00:26:38.800 --> 00:26:40.560 How do you get around it? 501 00:26:40.560 --> 00:26:41.800 You know, all those issues, 502 00:26:41.800 --> 00:26:43.680 we'll dig into that in a lot of detail. 503 00:26:43.680 --> 00:26:46.360 So very good question, Richard. 504 00:26:46.360 --> 00:26:47.200 All right. 505 00:26:47.200 --> 00:26:49.880 So with that being the case, 506 00:26:49.880 --> 00:26:52.560 going back to the copyright side, 507 00:26:52.560 --> 00:26:54.720 one of the things I wanted to make sure is 508 00:26:54.720 --> 00:26:56.080 for all the artists here, 509 00:26:56.080 --> 00:26:58.120 you now have an idea of how to make sure 510 00:26:58.140 --> 00:27:00.660 that people don't steal your stuff, okay? 511 00:27:00.660 --> 00:27:04.860 But what if you create e-courses? 512 00:27:04.860 --> 00:27:06.700 How many people here do e-courses? 513 00:27:06.700 --> 00:27:08.020 Anybody? 514 00:27:08.020 --> 00:27:08.860 All right. 515 00:27:08.860 --> 00:27:12.060 Candice does e-courses, Larissa, Ray, Heather. 516 00:27:12.060 --> 00:27:12.900 Wow. 517 00:27:12.900 --> 00:27:13.820 We got a lot of people. 518 00:27:13.820 --> 00:27:14.640 All right. 519 00:27:14.640 --> 00:27:15.480 Awesome. 520 00:27:15.480 --> 00:27:16.320 Okay. 521 00:27:16.320 --> 00:27:18.420 So we got a lot of people that do e-courses. 522 00:27:18.420 --> 00:27:19.500 Okay. 523 00:27:19.500 --> 00:27:21.100 Here's the thing with e-courses. 524 00:27:22.980 --> 00:27:27.020 If you own the copyright associated with the e-course, 525 00:27:27.020 --> 00:27:30.760 when somebody purchases your e-course, 526 00:27:30.760 --> 00:27:35.200 you wanna make it clear that they now have a copy of it 527 00:27:35.200 --> 00:27:39.200 to use, but they don't have the right to make copies 528 00:27:39.200 --> 00:27:40.540 to give the third parties. 529 00:27:42.000 --> 00:27:43.460 That's really important. 530 00:27:43.460 --> 00:27:47.240 So you should have some kind of terms and conditions 531 00:27:47.240 --> 00:27:49.740 associated with the downloading of your e-book 532 00:27:49.740 --> 00:27:51.520 or your training course or whatever it is. 533 00:27:51.520 --> 00:27:54.580 There should be some kind of terms and conditions 534 00:27:54.580 --> 00:27:59.120 that makes it clear that they can use it. 535 00:27:59.120 --> 00:28:01.040 They can attend the course. 536 00:28:01.040 --> 00:28:04.340 They can even make a copy for their own personal use, 537 00:28:04.340 --> 00:28:06.960 but they do not have a right to make a copy 538 00:28:06.960 --> 00:28:08.320 to give to the third party. 539 00:28:09.640 --> 00:28:12.760 Now, if they in fact are like, 540 00:28:12.760 --> 00:28:16.480 like Candice sees my training and Candice is like 541 00:28:16.480 --> 00:28:18.040 really brilliant, which she is. 542 00:28:18.040 --> 00:28:21.120 And she says, I wanna train these other people. 543 00:28:21.120 --> 00:28:22.780 Hey, that's awesome. 544 00:28:22.780 --> 00:28:26.120 Candice can take a non-exclusive license from me. 545 00:28:26.120 --> 00:28:30.320 And then she can now use my material to train other people 546 00:28:31.280 --> 00:28:34.640 because I'm obtaining a revenue stream from Candice. 547 00:28:34.640 --> 00:28:36.040 And if Candice is smart, 548 00:28:36.040 --> 00:28:38.720 Candice is making sure she's getting paid well 549 00:28:38.720 --> 00:28:40.940 by the people that are taking the course. 550 00:28:40.940 --> 00:28:43.920 So now here are two things to remember. 551 00:28:43.920 --> 00:28:46.440 If you own the original copyright, 552 00:28:46.440 --> 00:28:49.000 you're the only one who can make the copies. 553 00:28:49.000 --> 00:28:52.200 The only ones who could make modifications, only you can. 554 00:28:52.220 --> 00:28:55.180 The only one who can display it, only you can. 555 00:28:55.180 --> 00:28:58.260 If you want other people to use your material, 556 00:28:59.380 --> 00:29:01.980 make sure you make it clear when they purchase 557 00:29:01.980 --> 00:29:05.020 what they can do with what's purchased. 558 00:29:06.580 --> 00:29:08.380 You're gonna see a lot of agreements out there 559 00:29:08.380 --> 00:29:13.380 that talk about courses, books, eBooks. 560 00:29:13.600 --> 00:29:16.460 It tells you exactly what you can and can't do 561 00:29:16.460 --> 00:29:18.380 if you'd use my course. 562 00:29:18.380 --> 00:29:20.460 Make sure you have an agreement like that. 563 00:29:20.460 --> 00:29:21.700 But then separate from that, 564 00:29:22.200 --> 00:29:25.760 you may find somebody who really gels well with you 565 00:29:25.760 --> 00:29:28.220 and likes your material a lot. 566 00:29:29.440 --> 00:29:32.040 Don't be bashful in having a discussion with them 567 00:29:32.040 --> 00:29:33.080 about licensing. 568 00:29:34.440 --> 00:29:35.480 Just talk to them and say, 569 00:29:35.480 --> 00:29:38.260 hey, look, you like this, that is awesome. 570 00:29:39.660 --> 00:29:42.960 Why don't we discuss like potentially building an agreement 571 00:29:42.960 --> 00:29:46.680 where you, you're not just like an affiliate 572 00:29:46.680 --> 00:29:48.720 selling what I do, but you represent me. 573 00:29:49.720 --> 00:29:52.580 Like you represent my content to the public 574 00:29:52.580 --> 00:29:55.860 or you can use my content in your program, right? 575 00:29:55.860 --> 00:29:58.580 That's how you build a revenue stream. 576 00:29:58.580 --> 00:30:00.020 Now you're starting to get. 577 00:30:00.000 --> 00:30:02.220 royalties for stuff you're not doing. 578 00:30:03.400 --> 00:30:07.480 This is how people take these e-courses. 579 00:30:07.480 --> 00:30:09.180 You know, they'll have like these evergreens 580 00:30:09.180 --> 00:30:10.400 which are phenomenal. 581 00:30:10.400 --> 00:30:12.680 But then all of a sudden a university comes along 582 00:30:12.680 --> 00:30:15.320 and says, we really like your content. 583 00:30:15.320 --> 00:30:16.980 And what some of the people do is they're like, 584 00:30:16.980 --> 00:30:19.960 no, no, no, you're a university, you can't use it. 585 00:30:19.960 --> 00:30:21.480 No, what I would do is I would enter 586 00:30:21.480 --> 00:30:24.200 into a license agreement with the university 587 00:30:24.200 --> 00:30:27.560 and say, look, I will allow you to use my content 588 00:30:27.560 --> 00:30:31.720 in your program for X amount per year, right? 589 00:30:31.720 --> 00:30:33.560 Believe me, the schools have, 590 00:30:33.560 --> 00:30:36.160 they have budgets for things like this, okay? 591 00:30:36.160 --> 00:30:40.240 Especially e-courses, they love e-courses, all right? 592 00:30:40.240 --> 00:30:42.120 They're getting credit, get this. 593 00:30:42.120 --> 00:30:45.880 Universities are making money for credits 594 00:30:45.880 --> 00:30:48.040 where they don't need a professor. 595 00:30:48.040 --> 00:30:50.320 They love e-courses, all right? 596 00:30:50.320 --> 00:30:52.600 They don't have to pay anybody to do it. 597 00:30:53.460 --> 00:30:55.040 I know because I've been called 598 00:30:55.040 --> 00:30:57.320 to actually do e-courses for people, all right? 599 00:30:58.060 --> 00:30:59.200 And we're building one right now for a university. 600 00:30:59.200 --> 00:31:04.200 So if you can get a university to show your material 601 00:31:07.160 --> 00:31:09.040 as an e-course, make sure they're paying you 602 00:31:09.040 --> 00:31:12.480 a revenue stream, ask them for five grand, 603 00:31:12.480 --> 00:31:15.960 like just, it doesn't have to be something huge, 604 00:31:15.960 --> 00:31:18.360 but just you're starting to get your reputation 605 00:31:18.360 --> 00:31:19.180 known out there. 606 00:31:19.180 --> 00:31:22.480 And the thing is that now one university knows who you are, 607 00:31:22.480 --> 00:31:25.320 then you can actually talk to another university 608 00:31:25.360 --> 00:31:27.680 and say, hey, guess what, university number two, 609 00:31:27.680 --> 00:31:31.460 university number one uses my content as an e-course. 610 00:31:31.460 --> 00:31:33.320 Now all of a sudden they're intrigued 611 00:31:33.320 --> 00:31:35.280 and they go, oh, really? 612 00:31:35.280 --> 00:31:37.680 And so now you're not doing anything. 613 00:31:37.680 --> 00:31:39.520 Like literally all you're doing is sitting back 614 00:31:39.520 --> 00:31:42.400 and taking checks from universities. 615 00:31:42.400 --> 00:31:47.400 It costs you nothing, it's easy money, guys, easy money. 616 00:31:47.640 --> 00:31:49.200 And for some of you that are figuring out, 617 00:31:49.200 --> 00:31:50.860 asking, well, how do I build an e-course? 618 00:31:50.860 --> 00:31:52.000 I don't understand. 619 00:31:52.000 --> 00:31:54.120 Just take your challenge or take your training 620 00:31:54.120 --> 00:31:57.040 and turn it into an online class, 621 00:31:57.040 --> 00:32:00.240 section it into separate parts, piece by piece 622 00:32:00.240 --> 00:32:02.120 and sell it as an e-course. 623 00:32:02.120 --> 00:32:03.720 You can do that as well. 624 00:32:03.720 --> 00:32:05.640 You don't have to go, like we're going through 625 00:32:05.640 --> 00:32:07.600 a very detailed process of like going 626 00:32:07.600 --> 00:32:11.600 to an actual filming facility and renting out the space 627 00:32:11.600 --> 00:32:15.480 for $5,000 and getting the cameras and the backdrop 628 00:32:15.480 --> 00:32:17.320 and which we're having an issue with 629 00:32:17.320 --> 00:32:19.600 trying to figure out the image, right, Ray? 630 00:32:19.600 --> 00:32:21.160 For the backdrop. 631 00:32:21.160 --> 00:32:22.000 That one's better. 632 00:32:22.000 --> 00:32:23.880 No issues, just opportunities. 633 00:32:23.880 --> 00:32:25.160 Oh, that's good, I like that. 634 00:32:25.160 --> 00:32:28.400 We have no issues, just opportunities, I like that. 635 00:32:28.400 --> 00:32:29.800 Candice, you had a question? 636 00:32:31.040 --> 00:32:32.000 Okay, all right. 637 00:32:32.000 --> 00:32:35.680 So with that being the case, you create that 638 00:32:35.680 --> 00:32:37.720 and now you can use it over and over and over. 639 00:32:37.720 --> 00:32:39.040 But what I want you to remember 640 00:32:39.040 --> 00:32:42.160 is you need a license agreement, okay? 641 00:32:42.160 --> 00:32:44.680 Like don't just throw your stuff out there. 642 00:32:44.680 --> 00:32:47.560 If you get somebody who can represent you, 643 00:32:47.560 --> 00:32:48.800 get a license agreement with them. 644 00:32:48.800 --> 00:32:49.920 Yeah, go ahead, Candice. 645 00:32:49.920 --> 00:32:50.760 I do have a question. 646 00:32:50.760 --> 00:32:52.160 First, I like what you had just said. 647 00:32:52.160 --> 00:32:54.360 That's what I was like, yeah, that's right. 648 00:32:56.640 --> 00:32:57.480 My second question- 649 00:32:57.480 --> 00:32:58.320 You were like exploding. 650 00:32:58.320 --> 00:33:01.000 I was, I was really happy about that. 651 00:33:01.000 --> 00:33:03.760 My other question was if it were to be something 652 00:33:03.760 --> 00:33:07.360 for like elementary students and you were coming up 653 00:33:07.360 --> 00:33:09.800 with it's not necessarily an e-course 654 00:33:09.800 --> 00:33:11.920 and somewhat of a curriculum, 655 00:33:11.920 --> 00:33:14.520 but it also goes hand in hand with a book, 656 00:33:14.520 --> 00:33:15.960 like think Barney, okay? 657 00:33:15.960 --> 00:33:17.720 Like let's just think Barney. 658 00:33:17.720 --> 00:33:20.000 So you're gonna obviously, I don't know, 659 00:33:20.000 --> 00:33:21.640 we're gonna do trademarks tomorrow. 660 00:33:21.640 --> 00:33:24.360 We're gonna do everything else, 661 00:33:24.360 --> 00:33:26.240 but you've already come up with something 662 00:33:26.240 --> 00:33:30.640 that is a, you know, a curriculum for students 663 00:33:30.640 --> 00:33:33.680 that other people have already shown interest in, 664 00:33:33.680 --> 00:33:37.920 but the tools that are available now weren't there. 665 00:33:37.920 --> 00:33:40.920 So how would you go about doing that? 666 00:33:40.920 --> 00:33:44.520 Because you're, you could license the curriculum, 667 00:33:44.520 --> 00:33:47.360 I guess, to the elementary schools. 668 00:33:47.360 --> 00:33:48.200 Let's bring this down- 669 00:33:48.960 --> 00:33:50.800 Just so that, just so I'm really clear on this. 670 00:33:50.800 --> 00:33:51.880 Let me just break this down. 671 00:33:51.880 --> 00:33:56.880 So, so let's say I am, am I a professor at a school 672 00:33:56.960 --> 00:34:00.640 or am I somebody trying to bring a course to a school? 673 00:34:00.640 --> 00:34:03.200 You are a professor at a school 674 00:34:03.200 --> 00:34:05.880 that's looking for an alternative. 675 00:34:05.880 --> 00:34:06.720 Okay. 676 00:34:06.720 --> 00:34:10.360 Or certain things, certain behavioral things. 677 00:34:10.360 --> 00:34:12.400 All right, so I'm a professor at a school. 678 00:34:12.400 --> 00:34:13.400 I'm trying to do this. 679 00:34:13.400 --> 00:34:16.000 And so am I trying to use somebody else's e-course 680 00:34:16.000 --> 00:34:18.320 or am I trying to create the course 681 00:34:18.320 --> 00:34:20.880 and use somebody else's material in my course? 682 00:34:20.880 --> 00:34:23.199 Use somebody else's material in your course 683 00:34:23.199 --> 00:34:24.800 that's already completed. 684 00:34:24.800 --> 00:34:25.639 Got it. 685 00:34:25.639 --> 00:34:26.480 Okay, perfect. 686 00:34:26.480 --> 00:34:27.960 All right, so as it is, 687 00:34:27.960 --> 00:34:30.520 I can't get the picture of Barney out of my head. 688 00:34:30.520 --> 00:34:32.520 Thank you very much. 689 00:34:32.520 --> 00:34:34.199 I've been trying to block it. 690 00:34:34.199 --> 00:34:35.400 He's back. 691 00:34:35.400 --> 00:34:36.360 He's back? 692 00:34:36.360 --> 00:34:37.199 He's back. 693 00:34:37.199 --> 00:34:38.159 He's back. 694 00:34:38.159 --> 00:34:39.600 This is kind of scary. 695 00:34:39.600 --> 00:34:41.000 This is scary. 696 00:34:41.000 --> 00:34:45.239 So anyways, that and Elmo. 697 00:34:45.360 --> 00:34:46.360 Elmo's the other one. 698 00:34:46.360 --> 00:34:50.639 Like, oh, it's like, oh, like, 699 00:34:50.639 --> 00:34:52.520 I was like, this is too much for me. 700 00:34:52.520 --> 00:34:55.880 So if I'm trying to use somebody else's coursework, 701 00:34:55.880 --> 00:34:57.960 then what I need to do is get a license 702 00:34:57.960 --> 00:35:00.120 to utilize their coursework within my. 703 00:35:00.000 --> 00:35:03.560 program, right? Now, let's say that there's a book I want to 704 00:35:03.560 --> 00:35:07.800 use, then what most universities have some kind of agreement with 705 00:35:07.800 --> 00:35:11.760 publishers, where they can utilize certain textbooks in 706 00:35:11.760 --> 00:35:14.800 their curriculum, they actually pay a licensing fee, and then 707 00:35:14.800 --> 00:35:18.040 they end up purchasing certain books for that, like that's what 708 00:35:18.040 --> 00:35:22.160 they typically do. But if I want to use a certain a certain 709 00:35:22.160 --> 00:35:26.960 parties content, and I can either have all the students buy 710 00:35:26.960 --> 00:35:30.560 all the stuff, and then talk about it in the training, you 711 00:35:30.560 --> 00:35:34.040 know, and kind of talk about what's actually in the book. But 712 00:35:34.040 --> 00:35:37.280 if I ever want to like make a copy of something from their 713 00:35:37.280 --> 00:35:41.640 book, and hand it out as part of my course, if I'm making money 714 00:35:41.920 --> 00:35:45.840 for doing that, that's copyright infringement. Okay, that is not 715 00:35:45.840 --> 00:35:49.400 fair use. People believe it's fair use. It is not fair use. 716 00:35:49.720 --> 00:35:52.640 There's this there's this body of law called fair use. And this 717 00:35:52.640 --> 00:35:55.880 is you guys are in VIP. So you guys get to see this other 718 00:35:55.880 --> 00:36:01.240 people don't see this. In in fair use, there needs to be a 719 00:36:01.240 --> 00:36:05.640 limited amount of time associated with when you can get 720 00:36:05.640 --> 00:36:08.880 access to the material. It's for a limited use. It's not for 721 00:36:08.880 --> 00:36:13.160 commercial gain. You know, it's very narrow that it needs to be 722 00:36:13.160 --> 00:36:18.480 kind of like newsworthy, like, all right, President just does a 723 00:36:18.480 --> 00:36:22.160 certain action. It just happened an hour ago. I'm taking the 724 00:36:22.160 --> 00:36:24.880 cover of the newspaper, and I'm showing it to everybody in the 725 00:36:24.880 --> 00:36:28.360 class. That's fair use. Like it's, it's something that's 726 00:36:28.360 --> 00:36:31.640 newsworthy. It's important, you got to see it. But if I take 727 00:36:31.640 --> 00:36:34.920 that, like a book, and I make that part of my curriculum by 728 00:36:34.920 --> 00:36:38.400 copying a chapter of it, that's copyright infringement. So 729 00:36:38.400 --> 00:36:42.480 there's a difference between the two. So anytime that I want to 730 00:36:42.480 --> 00:36:47.720 use somebody else's content, in my program, I can either like 731 00:36:47.760 --> 00:36:50.480 buy the books, and have everybody have the books and 732 00:36:50.480 --> 00:36:53.160 then talk about what they already have. Because I'm not 733 00:36:53.160 --> 00:36:55.960 copying anything. Everybody's got it. Right. And, and if 734 00:36:55.960 --> 00:36:59.360 anything, the people are doing very well, because now there's 735 00:36:59.360 --> 00:37:04.240 50 copies of it purchased. But I can't, I can't basically take 736 00:37:04.240 --> 00:37:08.040 the content, let's say, like, electronically scan it and hand 737 00:37:08.040 --> 00:37:11.040 it out to the students and say, Hey, this is what we're going to 738 00:37:11.040 --> 00:37:14.080 cover this this semester. That's copyright infringement. They're 739 00:37:14.080 --> 00:37:15.920 two different things. Does that make sense? 740 00:37:16.200 --> 00:37:20.160 Completely. Okay, so if it's a storytime thing, that they do a 741 00:37:20.160 --> 00:37:23.400 weekly storytime thing, then they would buy the licensing 742 00:37:23.400 --> 00:37:29.760 rights to be able to use the, you know, the weekly, every 743 00:37:29.760 --> 00:37:32.720 edition, each week has an edition, and that it goes 744 00:37:32.760 --> 00:37:36.160 simultaneously. So they buy the rights to be able to use that. 745 00:37:36.160 --> 00:37:39.720 And then simultaneously, you can sell the book if you want to 746 00:37:39.720 --> 00:37:43.000 online to parents who want to purchase it, because not every 747 00:37:43.000 --> 00:37:43.920 parent can afford it. 748 00:37:44.600 --> 00:37:48.240 Yeah, I mean, that's, that's true. You could do that. And so 749 00:37:48.240 --> 00:37:52.960 the best situation is if it's your book, that's the best 750 00:37:52.960 --> 00:37:55.920 situation, because now if it's your book, you can do the 751 00:37:55.920 --> 00:37:59.360 training on the course, sell your book to another party. And 752 00:37:59.360 --> 00:38:01.520 if you're doing at an educational institution, you can 753 00:38:01.520 --> 00:38:04.000 actually license the rights to your book to the educational 754 00:38:04.000 --> 00:38:07.440 institution. So now you're getting paid to teach that this 755 00:38:07.440 --> 00:38:11.640 is how professors make a lot, a lot, a lot of money. This is how 756 00:38:11.640 --> 00:38:14.440 they do this, right? Like the ones that are higher end 757 00:38:14.440 --> 00:38:18.440 professors, they will get a license to teach, they'll get 758 00:38:18.440 --> 00:38:21.240 paid for teaching, and then they'll sell their book as part 759 00:38:21.240 --> 00:38:24.640 of their teaching. It's kind of like double dipping. I mean, 760 00:38:24.640 --> 00:38:28.000 when you think about it, but it works. I mean, that's, that's 761 00:38:28.000 --> 00:38:29.680 how it works. So it's 762 00:38:30.880 --> 00:38:35.800 a question. And I have to do with this, the, the other 763 00:38:35.800 --> 00:38:42.120 project, the end overall goal of me wanting to have you review a 764 00:38:42.120 --> 00:38:46.080 passion project that I have, then a business that a business 765 00:38:46.080 --> 00:38:48.960 that I have. So my book can do it all in the audit. At the same 766 00:38:48.960 --> 00:38:52.400 time. Oh, yeah, bring it all. Bring it all. What I tell people 767 00:38:52.400 --> 00:38:56.480 and I tell them, look, you guys are very important. You have 768 00:38:56.480 --> 00:38:59.360 limited time. What I don't want you to do is like buying one 769 00:38:59.360 --> 00:39:01.880 audit for one business, another audit for don't do that. Just 770 00:39:01.880 --> 00:39:05.320 bring it all. Bring it all at once. Hey, look, I've got ABC 771 00:39:05.320 --> 00:39:09.040 company over here. We're doing this. I've got 123 company over 772 00:39:09.040 --> 00:39:11.680 here. We're doing this. Let's let's do it all. We'll go. 773 00:39:12.600 --> 00:39:16.680 Perfect. Take it. I don't say this office often take advantage 774 00:39:16.680 --> 00:39:20.600 of me. All right. I don't say that often. Right. Okay. All 775 00:39:20.600 --> 00:39:25.280 right. Vicki. Oh, you're so welcome. Vicki. Go right ahead. 776 00:39:25.520 --> 00:39:31.040 I thank you. Um, I've got a couple of questions that are 777 00:39:31.320 --> 00:39:38.880 kind of mixed up in my head. So I'm doing I have a friend who's 778 00:39:38.880 --> 00:39:44.800 creating an eight part course through many videos. The first 779 00:39:44.800 --> 00:39:48.760 one is an introduction. And then it's like six different ones 780 00:39:48.760 --> 00:39:54.520 about different aspects of mental health. And she wants to 781 00:39:54.520 --> 00:39:58.280 sell that. She wants to sell it as a course. 782 00:40:00.000 --> 00:40:07.240 Individually, like so that there will be eight mini courses, I think, yeah, people do that 783 00:40:07.240 --> 00:40:11.400 a lot, actually, that Yeah, it becomes a good revenue stream. 784 00:40:11.400 --> 00:40:12.640 Yeah. 785 00:40:12.640 --> 00:40:14.920 But it's not her information, right? 786 00:40:14.920 --> 00:40:19.720 I mean, it's all under common, common knowledge. 787 00:40:19.720 --> 00:40:20.720 Okay. 788 00:40:20.720 --> 00:40:21.720 Okay. 789 00:40:21.720 --> 00:40:26.640 Well, what is she teaching? 790 00:40:26.640 --> 00:40:29.600 She's teaching her own stuff for somebody else's stuff. 791 00:40:29.600 --> 00:40:34.120 She is putting together somebody else's stuff. 792 00:40:34.120 --> 00:40:37.480 So there's, I guess they're like eight tools of mental health. 793 00:40:37.480 --> 00:40:39.320 Let's just say that's what it is. 794 00:40:39.320 --> 00:40:44.680 Eight tools of mental health put out by the Mental Health Board of United States. 795 00:40:44.680 --> 00:40:46.560 I really don't know what I'm talking about. 796 00:40:46.560 --> 00:40:48.080 But you get right. 797 00:40:48.080 --> 00:40:52.560 So I find with you, you usually do know what you're talking about, you're trying to word 798 00:40:52.560 --> 00:40:55.560 it so nobody knows you know what you're talking about, but go ahead. 799 00:40:55.560 --> 00:41:04.360 So she made a video introducing all the other videos that are coming up, and each upcoming 800 00:41:04.360 --> 00:41:09.480 video will be touching on one of those eight keys. 801 00:41:09.480 --> 00:41:13.160 And so the key itself doesn't belong to her. 802 00:41:13.160 --> 00:41:21.800 But the way she's presenting it or instructing that key is her own, right? 803 00:41:21.800 --> 00:41:22.800 Okay. 804 00:41:23.040 --> 00:41:28.920 So let me put this into terms that I think everybody will be able to follow. 805 00:41:28.920 --> 00:41:36.160 So there is, the United States has what's called the Constitution, right? 806 00:41:36.160 --> 00:41:38.520 Everybody knows there's the Constitution, right? 807 00:41:38.520 --> 00:41:43.800 So somebody says, I'm going to do a training on the different parts of the Constitution. 808 00:41:43.800 --> 00:41:45.960 I'm going to break it down step by step. 809 00:41:45.960 --> 00:41:49.720 And they create their own introduction to the Constitution explaining what it is. 810 00:41:49.720 --> 00:41:55.440 And then they have a different video for the different sections of the Constitution. 811 00:41:55.440 --> 00:41:58.040 The question is, can they sell that? 812 00:41:58.040 --> 00:42:03.960 Can they sell that, their own interpretation of what the Constitution says? 813 00:42:03.960 --> 00:42:14.000 So by all means, I could sell like, I could sell, well, right now I'm talking about USPTO. 814 00:42:14.000 --> 00:42:17.360 Let's say I'm talking about patent laws. 815 00:42:17.360 --> 00:42:18.360 Those are statutes. 816 00:42:18.360 --> 00:42:26.920 That would be like 35 U.S.C. section 102A, B, D, 35 U.S.C. section 103, B. Those are 817 00:42:26.920 --> 00:42:27.920 all parts. 818 00:42:27.920 --> 00:42:30.280 I'm giving you my interpretation of it. 819 00:42:30.280 --> 00:42:33.640 And I'm displaying to you the law. 820 00:42:33.640 --> 00:42:35.080 I'll show it to you on the screen. 821 00:42:35.080 --> 00:42:36.720 I can do that all day. 822 00:42:36.720 --> 00:42:38.200 I can make an e-course on that. 823 00:42:38.200 --> 00:42:46.600 I could sell that all I want, as long as I'm not displaying somebody else's work that's 824 00:42:46.600 --> 00:42:48.560 protected under copyright. 825 00:42:48.560 --> 00:42:52.080 I can talk about anything I want. 826 00:42:52.080 --> 00:43:00.800 Now if, let's say I go to a teaching by Tony Robbins, right? 827 00:43:00.800 --> 00:43:02.960 I'll just use Tony Robbins. 828 00:43:02.960 --> 00:43:09.320 And while I'm at the teaching by Tony Robbins, I say, oh man, that was a really good teaching. 829 00:43:09.320 --> 00:43:13.000 And he talks about three pillars of such and something. 830 00:43:13.000 --> 00:43:18.720 So what I decide to do is I decide to create a training on the three pillars of that, which 831 00:43:18.720 --> 00:43:21.560 are that's his stuff. 832 00:43:21.560 --> 00:43:26.120 I can't use his materials. 833 00:43:26.120 --> 00:43:28.080 I can't use his trademarks. 834 00:43:28.080 --> 00:43:30.640 I can't use his copyrighted materials. 835 00:43:30.640 --> 00:43:32.920 I can't use his audio, his video. 836 00:43:32.920 --> 00:43:36.840 I can't use his funnel, his website. 837 00:43:36.840 --> 00:43:45.720 But the basic idea of there being three such and such, he doesn't own the idea of there 838 00:43:45.720 --> 00:43:49.280 being three such and such. 839 00:43:49.280 --> 00:43:50.280 It's not patentable. 840 00:43:50.280 --> 00:43:51.280 It's not trademarkable. 841 00:43:51.280 --> 00:43:53.840 It's not copyrightable. 842 00:43:53.840 --> 00:43:55.720 Copyright only covers what's fixed. 843 00:43:55.720 --> 00:44:02.520 So therefore, I can go and say, hey, there's three main pillars of such and such, blah, 844 00:44:02.520 --> 00:44:03.520 blah, blah, blah. 845 00:44:04.320 --> 00:44:10.240 I would be kind of not so smart if I made people believe that it was my own. 846 00:44:10.240 --> 00:44:13.640 That would not be smart, because somebody is going to find out that it actually belongs 847 00:44:13.640 --> 00:44:15.040 to Tony Robbins. 848 00:44:15.040 --> 00:44:19.000 And somebody is going to call me out, and I'm going to look like a complete dope. 849 00:44:19.000 --> 00:44:25.520 And so it would make sense for me to give credit where credit's due and say, these are 850 00:44:25.520 --> 00:44:30.280 the three pillars that Tony Robbins talked about in this conference. 851 00:44:30.280 --> 00:44:34.320 This is my impression of those things, of what they mean, blah, blah, blah. 852 00:44:34.320 --> 00:44:40.440 And then it's up to the consumer to decide, you know what, yeah, I think this guy's not 853 00:44:40.440 --> 00:44:43.680 really legit, because he's talking about somebody else's content. 854 00:44:43.680 --> 00:44:46.840 Or they might say, you know, I really like Peter's Angle. 855 00:44:46.840 --> 00:44:47.840 I like that. 856 00:44:47.840 --> 00:44:52.400 And so they might buy that, because you know what, I mean, sometimes you need a second 857 00:44:52.400 --> 00:44:58.720 voice on a specific topic, which would be fine. 858 00:44:58.720 --> 00:45:00.000 That would be absolutely fine. 859 00:45:00.000 --> 00:45:03.260 But what I'm trying to teach all of you here 860 00:45:03.260 --> 00:45:06.860 is that anytime you decide to use something 861 00:45:06.860 --> 00:45:09.580 that somebody else has, 862 00:45:09.580 --> 00:45:12.260 either for your training, your teaching, 863 00:45:12.260 --> 00:45:15.780 your e-course, your video, your audio, 864 00:45:15.780 --> 00:45:17.180 make sure that what you're using 865 00:45:17.180 --> 00:45:20.060 is not protected under intellectual property law. 866 00:45:20.060 --> 00:45:21.780 That is one of the most important things 867 00:45:21.780 --> 00:45:24.540 I want you to remember because what I don't want 868 00:45:24.540 --> 00:45:27.860 is all of a sudden you end up getting sued 869 00:45:27.860 --> 00:45:30.580 because you are using such and such as flowchart 870 00:45:30.580 --> 00:45:32.620 in your training program, 871 00:45:32.620 --> 00:45:34.860 which is protectable under copyright law 872 00:45:34.860 --> 00:45:37.580 because it's an image, right? 873 00:45:37.580 --> 00:45:39.420 Now you realize, oh, hold it. 874 00:45:39.420 --> 00:45:41.780 Maybe I can't use the flowchart, 875 00:45:41.780 --> 00:45:43.880 but the general idea of what's discussed, 876 00:45:43.880 --> 00:45:45.780 I can talk about that 877 00:45:45.780 --> 00:45:47.540 because they don't own the general idea 878 00:45:47.540 --> 00:45:49.380 of what was discussed. 879 00:45:49.380 --> 00:45:52.780 They own what's quote unquote fixed. 880 00:45:52.780 --> 00:45:54.540 They own what's fixed. 881 00:45:54.540 --> 00:45:56.100 They don't own the idea. 882 00:45:56.220 --> 00:45:58.460 This is why I came up with the name 883 00:45:58.460 --> 00:46:00.860 the Protect Your Idea Challenge. 884 00:46:01.980 --> 00:46:04.660 It's actually a play on words. 885 00:46:04.660 --> 00:46:07.820 It is legally impossible to protect an idea. 886 00:46:07.820 --> 00:46:09.100 It does not exist. 887 00:46:09.100 --> 00:46:11.740 It's not possible to protect an idea. 888 00:46:11.740 --> 00:46:13.980 The reason why I call it the Protect Your Idea Challenge 889 00:46:13.980 --> 00:46:16.740 is because it makes lawyers mad, number one, 890 00:46:16.740 --> 00:46:17.700 and I like to do that. 891 00:46:17.700 --> 00:46:18.700 It's fun. 892 00:46:18.700 --> 00:46:22.820 Number two is most people look at it and go, 893 00:46:22.820 --> 00:46:24.220 yeah, I want to protect my idea 894 00:46:24.260 --> 00:46:27.500 because we just think in common knowledge, 895 00:46:27.500 --> 00:46:31.060 but the fact of the matter is an idea is, 896 00:46:31.060 --> 00:46:33.460 it's like not tangible. 897 00:46:33.460 --> 00:46:35.380 You got to create something with the idea. 898 00:46:35.380 --> 00:46:39.140 Once it's created, that is what you protect, not the idea. 899 00:46:40.420 --> 00:46:42.500 Larissa, oh, that's a light bulb. 900 00:46:42.500 --> 00:46:43.600 Light bulb. 901 00:46:44.500 --> 00:46:46.340 Vicky, did you have another question? 902 00:46:47.780 --> 00:46:48.980 I do have another question 903 00:46:48.980 --> 00:46:52.260 and that was a great segue to it. 904 00:46:52.260 --> 00:46:54.260 So I'm putting together this book. 905 00:46:54.260 --> 00:46:55.340 I'm writing this book. 906 00:46:56.500 --> 00:47:00.700 I've got, I'm, how do I say this? 907 00:47:06.100 --> 00:47:08.780 I'm slaying sacred cows. 908 00:47:08.780 --> 00:47:11.060 Oh gosh, here we go. 909 00:47:11.060 --> 00:47:11.900 Yeah. 910 00:47:11.900 --> 00:47:13.140 Don't go there. 911 00:47:13.140 --> 00:47:15.060 Please don't go there. 912 00:47:15.060 --> 00:47:16.180 Oh, I can't not. 913 00:47:16.180 --> 00:47:18.900 I've prayed about it and prayed about it 914 00:47:18.900 --> 00:47:22.060 and I just can't not go there. 915 00:47:22.980 --> 00:47:23.820 Let me see. 916 00:47:23.820 --> 00:47:27.220 I'm sprinkling the buffet. 917 00:47:27.220 --> 00:47:28.180 David, just so you know, 918 00:47:28.180 --> 00:47:30.020 I'm going to answer your question next on fair use. 919 00:47:30.020 --> 00:47:31.980 All right, just so you know. 920 00:47:31.980 --> 00:47:32.980 All right, go ahead. 921 00:47:34.060 --> 00:47:38.860 I'm sprinkling the buffet of steak tips 922 00:47:38.860 --> 00:47:43.860 with my own drawings and my own stories 923 00:47:45.120 --> 00:47:47.680 trying to soften the massacre. 924 00:47:50.460 --> 00:47:51.960 Okay, so what's your question? 925 00:47:52.900 --> 00:47:55.740 Well, the sacred cow has been around for thousands of years 926 00:47:55.740 --> 00:47:57.620 and that's not copyrightable. 927 00:47:57.620 --> 00:48:02.260 My interpretation and reworking of it is my own 928 00:48:02.260 --> 00:48:04.580 and I've only shared it with a few people 929 00:48:04.580 --> 00:48:06.860 as you know, for testing and stuff. 930 00:48:09.540 --> 00:48:12.780 So I think I could still copyright the book 931 00:48:12.780 --> 00:48:17.780 because it's got my breakdown of it and my pictures. 932 00:48:18.460 --> 00:48:19.580 Is that correct? 933 00:48:20.460 --> 00:48:22.380 You need an audit. 934 00:48:22.380 --> 00:48:25.540 What you're talking about is very specific 935 00:48:25.540 --> 00:48:29.700 and it falls into the category of legal analysis. 936 00:48:29.700 --> 00:48:33.940 And just for David, just so you know, 937 00:48:33.940 --> 00:48:36.580 I'm just putting in the chat right now 938 00:48:36.580 --> 00:48:40.660 and actually tonight I'll drop in the private Facebook group 939 00:48:40.660 --> 00:48:43.140 the actual elements of fair use 940 00:48:45.060 --> 00:48:48.220 because this is a topic that is brilliant 941 00:48:48.220 --> 00:48:51.920 to have and extremely difficult for people to understand. 942 00:48:51.920 --> 00:48:55.100 So let me cover this real quick for people, okay? 943 00:48:55.100 --> 00:48:56.220 Okay, thanks, Vicky. 944 00:48:56.220 --> 00:48:57.300 Oh, you're so welcome, Vicky. 945 00:48:57.300 --> 00:48:59.940 All right, so I really like David's question on this. 946 00:48:59.940 --> 00:49:02.260 So I just wanna jump into this real quick. 947 00:49:02.260 --> 00:49:04.980 All right, so there are four factors in fair use. 948 00:49:06.620 --> 00:49:09.060 And so you're looking at these factors 949 00:49:09.060 --> 00:49:11.460 to determine whether or not you can actually use 950 00:49:11.460 --> 00:49:13.460 what you're using. 951 00:49:13.460 --> 00:49:17.020 Just to be clear, to step into the category of fair use 952 00:49:17.020 --> 00:49:18.700 means that you're already in the category 953 00:49:18.700 --> 00:49:21.100 of infringing on the copyright, right? 954 00:49:21.100 --> 00:49:25.540 It means that whatever you're using, there's a problem. 955 00:49:25.540 --> 00:49:27.060 And now we're trying to determine whether or not 956 00:49:27.060 --> 00:49:29.620 there's an exception to the problem, okay? 957 00:49:29.620 --> 00:49:33.540 So it's like you walk out of the jewelry store 958 00:49:33.540 --> 00:49:38.020 and you have like five necklaces in your hand 959 00:49:38.020 --> 00:49:39.860 and the police stop you. 960 00:49:39.860 --> 00:49:42.380 The fact is, yes, you walked out of the jewelry store 961 00:49:42.380 --> 00:49:44.780 and you have five necklaces in your hand. 962 00:49:44.780 --> 00:49:47.580 But the next question is, how'd you get the necklaces? 963 00:49:47.580 --> 00:49:50.420 And your response is, oh, my mom owns the jewelry store 964 00:49:50.420 --> 00:49:51.940 and she gave them to me. 965 00:49:51.940 --> 00:49:56.620 That's an exception to not paying for the jewelry 966 00:49:56.620 --> 00:49:58.020 and being arrested. 967 00:49:58.020 --> 00:49:59.900 If they just stop that step number one, 968 00:50:00.000 --> 00:50:02.400 which was, did you pay for the jewelry? 969 00:50:02.400 --> 00:50:04.960 The answer is no, and you would be arrested, right? 970 00:50:04.960 --> 00:50:06.120 Immediately. 971 00:50:06.120 --> 00:50:07.520 But when you get to question number two, 972 00:50:07.520 --> 00:50:09.280 the question number two is, 973 00:50:09.280 --> 00:50:10.680 well, how'd you get possession of them? 974 00:50:10.680 --> 00:50:12.920 Oh, my mom owns the store, knows the jewelry store, 975 00:50:12.920 --> 00:50:13.760 and she gave them to me. 976 00:50:13.760 --> 00:50:15.640 Okay, well, that's an exception to stealing, 977 00:50:15.640 --> 00:50:17.000 so therefore you're fine. 978 00:50:17.000 --> 00:50:18.680 You never stole. 979 00:50:18.680 --> 00:50:21.720 Fair use is an exception to copyright infringement. 980 00:50:21.720 --> 00:50:24.000 So where you look at it as number one, 981 00:50:24.000 --> 00:50:25.880 the purpose and character of the use, 982 00:50:25.880 --> 00:50:29.120 including whether such use is of a commercial nature, 983 00:50:29.120 --> 00:50:31.440 or is it a nonprofit educational purposes? 984 00:50:31.440 --> 00:50:34.160 All right, so if I've got a class, 985 00:50:34.160 --> 00:50:35.600 and I'm teaching the class, 986 00:50:35.600 --> 00:50:38.560 and a court case just was decided, 987 00:50:38.560 --> 00:50:43.560 and a magazine cover has, like, it's showing the court case, 988 00:50:43.680 --> 00:50:45.920 and I just wanna show the magazine cover, 989 00:50:45.920 --> 00:50:49.400 that might be argued to be for educational purposes. 990 00:50:49.400 --> 00:50:52.280 It's timely, it's just showing it really quickly 991 00:50:52.280 --> 00:50:53.880 for educational purpose. 992 00:50:53.880 --> 00:50:58.040 The problem, here's the problem with element number one. 993 00:50:58.040 --> 00:51:01.240 The educational institution's making money, is it not? 994 00:51:02.400 --> 00:51:04.760 I mean, does anybody here know how much it costs 995 00:51:04.760 --> 00:51:06.240 to go to college these days? 996 00:51:08.040 --> 00:51:09.280 I mean, it's insane. 997 00:51:09.280 --> 00:51:11.080 Like, I know, right, Candice? 998 00:51:11.080 --> 00:51:13.160 It's like, I have two daughters. 999 00:51:13.160 --> 00:51:14.920 One of them is finishing college, 1000 00:51:14.920 --> 00:51:17.240 the other one is starting college, right? 1001 00:51:17.240 --> 00:51:20.080 So it's, fortunately, they're very smart, 1002 00:51:20.080 --> 00:51:21.200 so they get scholarships. 1003 00:51:21.200 --> 00:51:23.120 Thank you, Lord. 1004 00:51:23.120 --> 00:51:26.560 Because if it wasn't for that, I don't know what I'd do. 1005 00:51:27.360 --> 00:51:28.560 But the first part is that 1006 00:51:28.560 --> 00:51:30.320 educational institutions make money. 1007 00:51:30.320 --> 00:51:35.320 So is it the case that if, let's say, Harvard University 1008 00:51:35.760 --> 00:51:38.960 all of a sudden grabs a book that just came out and says, 1009 00:51:38.960 --> 00:51:41.440 I'm just using it for educational purposes? 1010 00:51:41.440 --> 00:51:42.280 Yeah, no. 1011 00:51:42.280 --> 00:51:45.880 These people spend $80,000 a year 1012 00:51:45.880 --> 00:51:47.440 to be educated at your institution. 1013 00:51:47.440 --> 00:51:49.640 Why don't you go out there and get a license? 1014 00:51:50.520 --> 00:51:52.760 Unless it's something that, again, it just happened, 1015 00:51:52.760 --> 00:51:54.560 you need to show it, 1016 00:51:55.160 --> 00:51:58.240 that might actually fall into an exception. 1017 00:51:58.240 --> 00:52:00.080 So if you look at element number two, 1018 00:52:00.080 --> 00:52:02.120 the nature of the copyrighted work, 1019 00:52:02.120 --> 00:52:03.360 that's what I'm talking about. 1020 00:52:03.360 --> 00:52:06.600 Like, it just happened, it's an immediate nature, 1021 00:52:06.600 --> 00:52:08.160 I'm just showing it now. 1022 00:52:08.160 --> 00:52:11.240 It's not like I'm giving the book out to a bunch of people. 1023 00:52:11.240 --> 00:52:14.040 It's like, I'm showing you one page, it's very short, 1024 00:52:14.040 --> 00:52:15.200 it's right to the point, 1025 00:52:15.200 --> 00:52:17.360 just so I can educate you on the issue. 1026 00:52:17.360 --> 00:52:22.360 And then the amount and substantiality of the portion used 1027 00:52:22.800 --> 00:52:24.920 in relation to the copyrighted work as a whole. 1028 00:52:24.920 --> 00:52:29.560 So let's say that in my teaching, I show you page, 1029 00:52:29.560 --> 00:52:33.120 I'm gonna talk to you about, let's say, Macbeth. 1030 00:52:34.040 --> 00:52:38.440 And I say, hey, everybody, we're gonna turn to page 107. 1031 00:52:38.440 --> 00:52:40.920 And I show you page 107. 1032 00:52:40.920 --> 00:52:43.920 That's displaying a copyrighted work, 1033 00:52:43.920 --> 00:52:47.520 but I'm showing you one page of the entire book. 1034 00:52:47.520 --> 00:52:50.640 So it has a higher chance of it being for use. 1035 00:52:50.680 --> 00:52:52.920 But the fact of the matter is, 1036 00:52:52.920 --> 00:52:55.360 and this is why I hate the fair use area, 1037 00:52:55.360 --> 00:52:57.440 because there's so much litigation, 1038 00:52:57.440 --> 00:52:59.600 because people can't tell, 1039 00:52:59.600 --> 00:53:01.320 am I actually using it in a way 1040 00:53:01.320 --> 00:53:04.160 that I'm not gonna get sued or am I gonna get sued? 1041 00:53:04.160 --> 00:53:05.240 Like, they're not sure. 1042 00:53:05.240 --> 00:53:08.600 Even after hearing the definition, they're still not sure. 1043 00:53:08.600 --> 00:53:09.840 And to tell you the truth, 1044 00:53:09.840 --> 00:53:11.960 like, this is where lawyers make a ton of money. 1045 00:53:11.960 --> 00:53:14.720 Like, lawyers like me, we make a ton of money here 1046 00:53:14.720 --> 00:53:17.200 because people just aren't sure. 1047 00:53:17.200 --> 00:53:19.200 Can I do this or can I not? 1048 00:53:19.200 --> 00:53:22.160 That's why I tell you guys, go get a license. 1049 00:53:22.160 --> 00:53:24.120 Or if it's something you're just gonna show quickly, 1050 00:53:24.120 --> 00:53:28.080 show it quickly, and then hopefully it falls into fair use. 1051 00:53:28.080 --> 00:53:30.640 The last factor is the effect of use 1052 00:53:30.640 --> 00:53:32.080 upon the potential market. 1053 00:53:32.080 --> 00:53:34.760 All right, this last factor is the one 1054 00:53:34.760 --> 00:53:36.880 that the courts focus on almost, 1055 00:53:37.960 --> 00:53:42.000 I say the majority time, this is the big one, number four. 1056 00:53:42.000 --> 00:53:44.360 How is it affecting the pockets 1057 00:53:44.360 --> 00:53:46.680 of the people who own the copyright? 1058 00:53:46.680 --> 00:53:47.680 That's the question. 1059 00:53:48.600 --> 00:53:53.440 So if Larissa decides to, like, do a challenge, 1060 00:53:53.440 --> 00:53:58.040 and during the challenge, she takes a book by Pedro Adeo 1061 00:53:58.040 --> 00:54:03.040 and she scans it and she uses it at a handout for everybody. 1062 00:54:03.080 --> 00:54:06.160 And then every week of two months, 1063 00:54:06.160 --> 00:54:09.360 she's going over a different chapter of the book. 1064 00:54:09.360 --> 00:54:10.680 That's copyright infringement. 1065 00:54:10.680 --> 00:54:14.320 That's not fair use because Pedro's not getting paid. 1066 00:54:15.800 --> 00:54:16.640 You see what I mean? 1067 00:54:17.120 --> 00:54:19.320 It's actually directly affecting the party 1068 00:54:19.320 --> 00:54:20.720 who owns the copyright. 1069 00:54:20.720 --> 00:54:22.400 The courts will look at that. 1070 00:54:22.400 --> 00:54:26.520 That has the most bearing of all the factors. 1071 00:54:26.520 --> 00:54:28.040 The other ones they look at, yes, 1072 00:54:28.040 --> 00:54:32.120 but in most cases, if it's really strongly, 1073 00:54:32.120 --> 00:54:35.360 negatively harming the copyright owner, you're in trouble. 1074 00:54:37.000 --> 00:54:38.800 Salt to sage. 1075 00:54:41.080 --> 00:54:42.160 That's Michelle. 1076 00:54:42.160 --> 00:54:44.360 I know, I know, but I had to say salt to sage. 1077 00:54:44.360 --> 00:54:45.480 I like that. 1078 00:54:45.480 --> 00:54:46.520 Hi, Peter. 1079 00:54:47.360 --> 00:54:48.200 Hi, how are you? 1080 00:54:53.560 --> 00:54:54.400 I'm good. 1081 00:54:54.400 --> 00:54:56.600 Nice to be here. 1082 00:54:56.600 --> 00:54:57.760 Thank you. 1083 00:54:57.760 --> 00:54:58.600 Awesome. 1084 00:54:58.600 --> 00:54:59.760 It's good to see you as well. 1085 00:55:00.000 --> 00:55:06.120 do for you? Well, um, on the topic that we were just talking 1086 00:55:06.120 --> 00:55:15.920 about, the reading of one page of a different book, 100 1087 00:55:15.920 --> 00:55:23.320 different books, one page, or one paragraph. That would be 1088 00:55:23.320 --> 00:55:31.920 probably okay, I would think. It's, I've got a little bit of 1089 00:55:31.920 --> 00:55:36.920 water left. Okay, this is not legal advice. But here, let's 1090 00:55:36.920 --> 00:55:42.520 say that my course, my course is actually just to to compare and 1091 00:55:42.520 --> 00:55:46.840 contrast 100 different books, and the way that they 1092 00:55:46.840 --> 00:55:53.880 demonstrate, let's say, like, romance novels, specifically the 1093 00:55:53.880 --> 00:55:57.840 way that they address tragedy, in romance novels, why is it 1094 00:55:57.840 --> 00:56:01.440 that all these romance novels always have some kind of tragic 1095 00:56:01.440 --> 00:56:04.840 event, like, and so we're going to explore that together over 1096 00:56:04.840 --> 00:56:07.440 the next six month period. And we're going to go through 100 1097 00:56:07.440 --> 00:56:10.920 books, we're going to go through one by one by one, literally, 1098 00:56:10.960 --> 00:56:14.440 Romeo and Juliet, like Beth, like, we're gonna, we're gonna 1099 00:56:14.440 --> 00:56:16.920 go through everything, Tale of Two Cities, you name it. And 1100 00:56:16.920 --> 00:56:21.120 we're all going to look at specifically how, you know, how 1101 00:56:21.120 --> 00:56:25.640 tragic events affect romance novels. And so in doing that, 1102 00:56:26.000 --> 00:56:28.760 I'm going to say, okay, everybody in the Tale of Two 1103 00:56:28.760 --> 00:56:33.040 Cities, turn to page 97. And in this book, turn to this page, 1104 00:56:33.120 --> 00:56:35.240 and this book, turn to this page, and this book, turn to 1105 00:56:35.240 --> 00:56:40.720 this page. So the question is, can I do that? It's a phenomenal 1106 00:56:40.720 --> 00:56:48.040 question. I can't say yes or no, because technically, under 1107 00:56:48.040 --> 00:56:51.760 copyright law, you're not allowed to make a copy, and 1108 00:56:51.760 --> 00:56:56.680 you're not allowed to, you're not allowed to disseminate copies 1109 00:56:56.680 --> 00:56:59.960 to other parties. So if you're if I'm not giving a copy of 1110 00:56:59.960 --> 00:57:03.640 those page to others, I've got a higher chance of it being okay. 1111 00:57:03.800 --> 00:57:08.720 So let's say I took the one page of every single one of the 100 1112 00:57:08.720 --> 00:57:13.440 novels, and I created a new book. And that new book, right 1113 00:57:13.440 --> 00:57:16.560 has the one page from all the books. I think that's a problem. 1114 00:57:16.920 --> 00:57:21.600 Because I'm taking their work. But let's say instead, I'm just 1115 00:57:21.600 --> 00:57:25.520 going to talk about it. Say guys, you know, in Macbeth, 1116 00:57:25.520 --> 00:57:29.200 we're going to turn to page 37. You see it on here. This is 1117 00:57:29.200 --> 00:57:31.640 where it says blah, blah, blah, blah, blah. And we talk about 1118 00:57:31.640 --> 00:57:34.600 it. And we kind of compare and contrast and we compare it to 1119 00:57:34.600 --> 00:57:40.320 one of the other ones. Is that okay? Man, that that takes an 1120 00:57:40.320 --> 00:57:43.600 in depth analysis of the specific scenario. It really 1121 00:57:43.600 --> 00:57:47.040 does. Because what I would want to know is a number of things. 1122 00:57:47.080 --> 00:57:50.320 Number one, are these recorded and handed to other people? 1123 00:57:50.480 --> 00:57:57.120 Number two, other handouts? Number three? Is it? Is it just 1124 00:57:57.120 --> 00:58:00.400 a small portion so as not to be considered the quote, unquote, 1125 00:58:00.440 --> 00:58:03.960 essence of the copyright? Right? If it's not considered the 1126 00:58:03.960 --> 00:58:07.440 essence of the copyright, I have a higher chance of it not 1127 00:58:07.440 --> 00:58:10.080 being copyright infringement in and of itself. I may not even 1128 00:58:10.080 --> 00:58:13.440 need public use. I don't think it's going to I mean, fair use. 1129 00:58:13.480 --> 00:58:17.760 I don't think it's ever going to fall into fair use. Because I'm 1130 00:58:17.760 --> 00:58:21.920 teaching on it. I'm making financial gain on it. I think 1131 00:58:21.920 --> 00:58:24.840 the bigger question is, is it copyright infringement at all? 1132 00:58:25.120 --> 00:58:29.280 Because I'm just copying like one small portion to talk about. 1133 00:58:29.680 --> 00:58:33.120 I'm not even copying it. I'm talking about one small portion 1134 00:58:33.120 --> 00:58:36.840 of an entire book. I can't tell you one way or the other. 1135 00:58:36.840 --> 00:58:39.520 Honestly, Michelle, I think it would take it would take an 1136 00:58:39.520 --> 00:58:43.360 analysis of exactly what's happening, like looking at it in 1137 00:58:43.360 --> 00:58:48.680 detail and seeing, okay, how much is being used? What is the 1138 00:58:48.680 --> 00:58:52.320 is the course curriculum now taking some of that from the 1139 00:58:52.320 --> 00:58:56.280 book and using it in the training and saying, you know, 1140 00:58:56.320 --> 00:59:00.000 like, what exactly is going on is, that's going to be it's 1141 00:59:00.000 --> 00:59:02.680 going to be a more detailed analysis, at least on the legal 1142 00:59:02.680 --> 00:59:03.040 side. 1143 00:59:06.120 --> 00:59:09.720 Definitely. Yeah, it's definitely I recall, 1144 00:59:10.400 --> 00:59:14.680 this is just so you know, your question would be the perfect 1145 00:59:14.680 --> 00:59:19.400 like final exam question in a law school. Like, it'd be a 1146 00:59:19.400 --> 00:59:22.960 perp because what will happen is, some law students will raise 1147 00:59:22.960 --> 00:59:26.440 fair use, other people will use a defense of no, it's not 1148 00:59:26.440 --> 00:59:30.280 copyright infringement. Another one will say, you know, no, you 1149 00:59:30.280 --> 00:59:33.840 need to buy the books, because the letter of the law says this, 1150 00:59:34.000 --> 00:59:37.240 like, you would get so much variation. And in the 1151 00:59:37.240 --> 00:59:40.040 assessment, as the professor of the class, what I'd be looking 1152 00:59:40.040 --> 00:59:44.040 for is, I want to see the the legal reasoning. And, you know, 1153 00:59:44.160 --> 00:59:47.360 I don't care as much about the results, because I think it can 1154 00:59:47.360 --> 00:59:50.160 be interpreted multiple different ways. I care more 1155 00:59:50.160 --> 00:59:52.880 about the legal reasoning and how you got to that result. 1156 00:59:53.120 --> 00:59:56.080 That's why I think it's the perfect example of a final exam 1157 00:59:56.080 --> 00:59:59.600 question. So I have to I have to take 1158 01:00:00.000 --> 01:00:03.880 the unfortunate answer that some lawyers would say, 1159 01:00:03.880 --> 01:00:06.760 which is it depends, which is the worst answer 1160 01:00:06.760 --> 01:00:08.200 anybody ever wants to hear. 1161 01:00:08.200 --> 01:00:11.800 But it's kind of that, it's kind of that situation. 1162 01:00:11.800 --> 01:00:13.480 I would just make sure in that situation, 1163 01:00:13.480 --> 01:00:17.640 I don't have a handout that has one page of each book. 1164 01:00:17.640 --> 01:00:19.360 I wouldn't do that. 1165 01:00:19.360 --> 01:00:20.800 I would. 1166 01:00:20.800 --> 01:00:24.480 Yeah, that seems more like a combination 1167 01:00:25.480 --> 01:00:30.480 that would require giving due to every author 1168 01:00:32.760 --> 01:00:35.880 in a summary form at the end of the test 1169 01:00:35.880 --> 01:00:39.200 as an addendum of some sort. 1170 01:00:39.200 --> 01:00:42.000 I know as a fact, certain educational institutions, 1171 01:00:42.000 --> 01:00:44.160 they have these block licenses 1172 01:00:44.160 --> 01:00:46.120 where they can use multiple different books 1173 01:00:46.120 --> 01:00:48.560 and they can make copies of different things. 1174 01:00:48.560 --> 01:00:51.120 So certain institutions actually have a license 1175 01:00:51.120 --> 01:00:53.520 that allows them to do certain things like that. 1176 01:00:55.080 --> 01:01:00.000 And so if I were a professor at a university 1177 01:01:00.000 --> 01:01:00.840 and I was gonna do that, 1178 01:01:00.840 --> 01:01:03.640 I would check and see in our licensing policies 1179 01:01:03.640 --> 01:01:05.360 what's allowed and what's not allowed. 1180 01:01:05.360 --> 01:01:09.320 But in general, if I'm just like just Peter, 1181 01:01:09.320 --> 01:01:14.320 I just wanna do a training and talk about romantic, 1182 01:01:14.400 --> 01:01:18.600 the tragedy, how tragedy affects romance novels. 1183 01:01:18.600 --> 01:01:20.320 I'm gonna go over a hundred books. 1184 01:01:21.040 --> 01:01:24.640 So would I be concerned? 1185 01:01:26.200 --> 01:01:27.520 I'm not as concerned 1186 01:01:27.520 --> 01:01:30.040 as long as I'm not taking a photocopy of the pages 1187 01:01:30.040 --> 01:01:32.760 and putting them together and giving them out as a handout. 1188 01:01:32.760 --> 01:01:35.520 If I'm just talking about in the class, 1189 01:01:35.520 --> 01:01:37.680 I'm teaching them like, 1190 01:01:37.680 --> 01:01:40.120 hey guys, do you have your own copy of Macbeth? 1191 01:01:40.120 --> 01:01:42.880 This is what it says on this page, right? 1192 01:01:42.880 --> 01:01:43.760 And I'm teaching them 1193 01:01:43.760 --> 01:01:45.920 and we're using it for educational purposes. 1194 01:01:45.920 --> 01:01:47.760 I'm less concerned about that. 1195 01:01:47.760 --> 01:01:49.400 And again, this is not legal advice. 1196 01:01:50.160 --> 01:01:52.800 I'm happy to dig into this more with you in an audit 1197 01:01:52.800 --> 01:01:54.360 if that's something you wanna do, 1198 01:01:54.360 --> 01:01:58.080 but it's gonna be very specific, very specific. 1199 01:02:00.440 --> 01:02:03.440 Yeah, it was actually based on a person 1200 01:02:06.320 --> 01:02:11.000 who is more of an oratory 1201 01:02:11.000 --> 01:02:16.000 and gives about a paragraph in oral form online 1202 01:02:16.880 --> 01:02:18.280 and it's different every day. 1203 01:02:18.280 --> 01:02:23.280 It's a little blurb of something, not typed, 1204 01:02:23.560 --> 01:02:28.560 but as a vocal and then she discusses it. 1205 01:02:29.320 --> 01:02:33.320 But that was very good. 1206 01:02:33.320 --> 01:02:34.800 It's a good question, Michelle, 1207 01:02:34.800 --> 01:02:39.040 because the law says under copyright law, 1208 01:02:39.040 --> 01:02:40.520 if you follow the letter of the law, 1209 01:02:40.520 --> 01:02:44.440 you're not allowed to even like, 1210 01:02:44.560 --> 01:02:49.560 even like publicly speak for monetary purposes, 1211 01:02:50.720 --> 01:02:53.240 for financial gain in any way, shape or form, 1212 01:02:53.240 --> 01:02:55.960 or even one of the rights specifically says, 1213 01:02:55.960 --> 01:02:59.240 you cannot go in a public forum 1214 01:02:59.240 --> 01:03:03.240 and speak what's in a copyrighted work. 1215 01:03:03.240 --> 01:03:06.760 That's a legal right of the copyright owner only. 1216 01:03:06.760 --> 01:03:10.160 And so when you look at a lot of these podcasts, 1217 01:03:10.160 --> 01:03:13.640 when you look at a lot of these other things 1218 01:03:14.280 --> 01:03:17.360 like YouTube channels, this is done all the time. 1219 01:03:17.360 --> 01:03:19.240 It is literally all the time. 1220 01:03:19.240 --> 01:03:20.080 And so- 1221 01:03:20.080 --> 01:03:22.080 Every day, all day long. 1222 01:03:22.080 --> 01:03:25.560 Exactly, and so it's good to understand the law 1223 01:03:25.560 --> 01:03:27.640 and then at the same time, it's good to understand, 1224 01:03:27.640 --> 01:03:30.320 well, where's the level of enforceability? 1225 01:03:30.320 --> 01:03:31.160 What can I do? 1226 01:03:31.160 --> 01:03:32.360 What can't I do? 1227 01:03:32.360 --> 01:03:36.440 Like, where's the high levels of problems? 1228 01:03:36.440 --> 01:03:38.320 My job is to make sure you guys understand 1229 01:03:38.320 --> 01:03:40.280 that these are issues first. 1230 01:03:40.280 --> 01:03:43.800 Now you can take these and then do something with it 1231 01:03:43.800 --> 01:03:46.080 while before you may not even have known 1232 01:03:46.080 --> 01:03:46.920 that it was an issue. 1233 01:03:46.920 --> 01:03:49.600 So let me get to Mark and Gail and then close. 1234 01:03:49.600 --> 01:03:51.440 And obviously we got three more days together 1235 01:03:51.440 --> 01:03:53.160 so we can dig in more, Michelle. 1236 01:03:53.160 --> 01:03:56.640 So Mark, you are up my friend. 1237 01:03:56.640 --> 01:03:59.800 Hey man, I'm doing well and you're awesome, bro. 1238 01:03:59.800 --> 01:04:00.640 Oh, thank you. 1239 01:04:00.640 --> 01:04:01.480 I appreciate you. 1240 01:04:01.480 --> 01:04:02.320 Thank you. 1241 01:04:02.320 --> 01:04:07.200 Yeah, so I created a skit with music and dance. 1242 01:04:07.200 --> 01:04:11.520 However, it's for evangelistic purposes. 1243 01:04:11.520 --> 01:04:15.120 And so based on what I'm hearing, 1244 01:04:15.120 --> 01:04:19.200 I mean, I'm using music that is copyrighted. 1245 01:04:19.200 --> 01:04:20.880 I'm using snippets of music. 1246 01:04:20.880 --> 01:04:25.400 So, I mean, I guess maybe in a church it could be done 1247 01:04:25.400 --> 01:04:27.120 because I guess they're paying royalties, 1248 01:04:27.120 --> 01:04:30.040 but I guess what about in an open forum? 1249 01:04:30.040 --> 01:04:33.080 What, I mean, likelihood of getting sued would be slim, 1250 01:04:33.080 --> 01:04:35.880 but am I not allowed to do that? 1251 01:04:35.880 --> 01:04:36.920 It's a good question. 1252 01:04:37.600 --> 01:04:40.200 So I can tell you one thing in particular, 1253 01:04:40.200 --> 01:04:42.480 like if you look at the past in translation, 1254 01:04:44.520 --> 01:04:46.240 oh, I don't know, my wife has it. 1255 01:04:47.080 --> 01:04:47.920 Yeah, my wife has it. 1256 01:04:47.920 --> 01:04:51.120 If you look right after, I know Larissa knows this. 1257 01:04:51.120 --> 01:04:53.000 If you look after like, I don't know, 1258 01:04:53.000 --> 01:04:54.760 maybe three pages into it, 1259 01:04:54.760 --> 01:04:57.200 there's a license there that says that you can use up to, 1260 01:04:57.200 --> 01:04:59.240 what is it like 25 pages? 1261 01:04:59.240 --> 01:05:00.080 I think it's two. 1262 01:05:00.000 --> 01:05:03.600 and 50 either verses or passages. I know it's like two five 1263 01:05:03.600 --> 01:05:06.800 something. I don't know. Well, it always comes up. Yeah, like 1264 01:05:06.800 --> 01:05:15.600 it shows you how much you have 15% and no more than 15%. But in 1265 01:05:15.600 --> 01:05:18.120 the book, it literally tells you how much of the content you can 1266 01:05:18.120 --> 01:05:23.240 actually use. So if you're using in ministry, if you're using in 1267 01:05:23.240 --> 01:05:26.920 song, I would look at the original work and see whether or 1268 01:05:27.480 --> 01:05:31.000 especially if it's a Bible or if it's a, I know there are 1269 01:05:31.000 --> 01:05:35.200 certain specific artists that will allow you to use their 1270 01:05:35.200 --> 01:05:38.640 songs. I don't know if you know, William Augusto, I actually 1271 01:05:38.640 --> 01:05:43.360 reached out to him. And because I want to see he has amazing, 1272 01:05:43.360 --> 01:05:47.280 like just truly amazing soaking music. And so I wanted to be 1273 01:05:47.280 --> 01:05:50.360 able to use his soaking music when I was doing ministry. So I 1274 01:05:50.360 --> 01:05:52.800 reached out to him never heard from him, but offered to send 1275 01:05:52.800 --> 01:05:56.200 him money, just for the right to be able to use his music in the 1276 01:05:56.200 --> 01:05:59.400 background as I'm training people. But at the same time, 1277 01:05:59.680 --> 01:06:03.800 when my videos were on YouTube, they were getting nailed for 1278 01:06:03.800 --> 01:06:06.280 copyright infringement. They were all getting flagged 1279 01:06:06.280 --> 01:06:08.920 because it recognized the song and it said, Oh, that song 1280 01:06:08.920 --> 01:06:13.120 belongs to William Augusto. So therefore, you can't make money 1281 01:06:13.440 --> 01:06:16.200 on this video. Well, my purpose wasn't to make money anyway. So 1282 01:06:16.200 --> 01:06:19.560 I didn't care. Right? You know, so so this is kind of a long way 1283 01:06:19.560 --> 01:06:22.520 of saying to you, go to the original source, see whether or 1284 01:06:22.520 --> 01:06:24.840 not a license is actually necessary from the original 1285 01:06:24.840 --> 01:06:28.160 source. But the fact that it matters if it's a musical work, 1286 01:06:28.160 --> 01:06:31.080 if I take portions of the musical work, and I put it into 1287 01:06:31.080 --> 01:06:35.200 my work, then that's copyright infringement. Now, if I'm doing 1288 01:06:35.200 --> 01:06:38.400 it through a church, church, there are certain churches that 1289 01:06:38.400 --> 01:06:44.480 actually have licenses for using certain songs. This is why 1290 01:06:44.720 --> 01:06:47.440 there's certain songs that they play a lot, because they have a 1291 01:06:47.440 --> 01:06:51.840 license for it. And so I would go back to the church and figure 1292 01:06:51.840 --> 01:06:54.760 out what their license agreement is. And then figure 1293 01:06:54.760 --> 01:06:58.400 out if I'm like a member of the church, if I'm a board member, 1294 01:06:58.400 --> 01:07:01.000 or you know, somebody who actually can be considered a 1295 01:07:01.000 --> 01:07:04.160 member of the of the church for purposes of creating this work, 1296 01:07:04.160 --> 01:07:07.440 and that work is being used for the church, then if it falls in 1297 01:07:07.440 --> 01:07:10.840 a license, I'm fine. If it doesn't, I can run into a 1298 01:07:10.840 --> 01:07:15.600 problem, which is unfortunate. So I can tell you this one 1299 01:07:15.600 --> 01:07:19.040 thing. There is and then I'm gonna like I said, I'm gonna 1300 01:07:19.040 --> 01:07:21.800 close with Gail because I know we're going over guys, but I 1301 01:07:21.800 --> 01:07:23.720 want to make sure I cover this stuff for you. Because tomorrow 1302 01:07:23.720 --> 01:07:30.400 we're jumping into trademarks. In in music, there are you can 1303 01:07:30.400 --> 01:07:33.800 actually have a single word to be the essence of the musical 1304 01:07:33.800 --> 01:07:38.960 work. Right? Like I can just say out to you guys, mama, that 1305 01:07:38.960 --> 01:07:43.160 that's it. Everybody should know the song. Right? That's it. Like 1306 01:07:43.200 --> 01:07:48.480 so if anybody grabs that one portion of that eight minute 1307 01:07:48.480 --> 01:07:53.400 track, it's copyright infringement. I mean, that kind 1308 01:07:53.400 --> 01:07:56.720 of blows my mind. Like when people were thinking, well, 1309 01:07:56.720 --> 01:08:00.720 can't I copy 30 seconds or, you know, it's only 10 seconds. I 1310 01:08:00.720 --> 01:08:03.680 just literally took one second and I committed copyright 1311 01:08:03.680 --> 01:08:06.680 infringement because that one portion is the essence of the 1312 01:08:06.680 --> 01:08:09.520 work. So it comes down to essence of the work in the 1313 01:08:09.520 --> 01:08:14.240 analysis. So let me let me take Gail. Let me take. Absolutely. 1314 01:08:15.480 --> 01:08:18.040 Thank you, Mark, for your question. So Gail, let me go to 1315 01:08:18.040 --> 01:08:19.840 you, my friend, and then we will close. 1316 01:08:20.359 --> 01:08:25.600 Okay, so I have a question about packaging for food products. 1317 01:08:25.680 --> 01:08:30.720 Oh, cool. Is that yours? Yes. So this has a couple of things. 1318 01:08:31.160 --> 01:08:33.399 I'm sorry, this is way more important than your question. 1319 01:08:33.399 --> 01:08:37.760 Can you send me some right now? Okay. All right. Good. 1320 01:08:38.279 --> 01:08:39.479 Albertson's. 1321 01:08:39.920 --> 01:08:43.240 There you go. All right. I'm all for this. We got a deal. 1322 01:08:43.680 --> 01:08:45.760 Just in the Boise area, but we're getting ready to go 1323 01:08:45.760 --> 01:08:46.880 national in January. 1324 01:08:48.040 --> 01:08:52.920 That's awesome. So this is my question. So this particular of 1325 01:08:52.920 --> 01:08:57.000 every package of food that I put out, depending on what it is, I 1326 01:08:57.000 --> 01:09:02.960 make sure that my clients get a trademark on their logos and on 1327 01:09:02.960 --> 01:09:05.680 their business names and that they're they have all those 1328 01:09:05.680 --> 01:09:11.240 assets. But my question is, does the overall design have to be 1329 01:09:12.000 --> 01:09:13.680 copyrighted or trademarked? 1330 01:09:14.279 --> 01:09:18.120 Just love you, Gail. It's so good. Yes. So that's actually 1331 01:09:18.120 --> 01:09:22.479 called trade dress. It's it's a body of law that most people 1332 01:09:22.479 --> 01:09:26.640 don't know about. Well, we're going to talk about that either 1333 01:09:26.640 --> 01:09:30.000 tomorrow, probably talk about that in detail, you're going to 1334 01:09:30.000 --> 01:09:32.640 have to understand some of the basics of trademarks before we 1335 01:09:32.640 --> 01:09:35.399 go into trade dress because trade dress is very complicated. 1336 01:09:36.000 --> 01:09:40.520 Okay, think of it this way. When you walk into a McDonald's, you 1337 01:09:40.520 --> 01:09:44.880 know, it's McDonald's. When you walk into an IHOP, you know, 1338 01:09:44.880 --> 01:09:49.160 it's an IHOP. Like, there's a look and feel to the room. Well, 1339 01:09:49.160 --> 01:09:53.600 there can be a look and feel to packaging too. All right. Okay. 1340 01:09:53.600 --> 01:09:58.400 And so there's this thing called trade dress, which is which is 1341 01:09:58.400 --> 01:09:59.920 literally like protecting the 1342 01:10:00.000 --> 01:10:04.560 look and feel of what you're creating. But the big thing is 1343 01:10:04.560 --> 01:10:07.120 that it needs to be consistent, like you can't do it one way, 1344 01:10:07.120 --> 01:10:09.800 one time, another way, another time, like trade dresses 1345 01:10:09.800 --> 01:10:13.200 consistent, it's always this way, it always looks that way. 1346 01:10:13.440 --> 01:10:16.960 Now, there's another body of law, that's called design 1347 01:10:16.960 --> 01:10:22.840 patents. Right now, if you think as an example, the old Coca Cola 1348 01:10:22.880 --> 01:10:26.360 bottle, remember the old Coke, let me see if I can find it. So 1349 01:10:26.360 --> 01:10:31.520 everybody, for those, those people that are not as old as 1350 01:10:31.520 --> 01:10:38.640 myself, I would say Co, Cola bottle old. Alright, so this is 1351 01:10:38.640 --> 01:10:42.200 the old Coca Cola bot. Alright, let me share my screen real 1352 01:10:42.200 --> 01:10:51.200 fast. So this look right here. There, this right here. This is 1353 01:10:51.200 --> 01:10:55.920 the old Coca Cola bottle. It kind of actually this one's even 1354 01:10:55.920 --> 01:11:00.840 better. There's a bunch of different ones. But the old these 1355 01:11:00.840 --> 01:11:05.480 the old ones. Okay, here we go. This is pretty cool. It gives 1356 01:11:05.480 --> 01:11:10.520 you the the distinctive bottles that they had. This look right 1357 01:11:10.520 --> 01:11:19.080 here in 1916 to 1957. This kind of like, you know, it's it's 1358 01:11:19.080 --> 01:11:22.480 kind of like that hourglass kind of look, you know, that that 1359 01:11:22.480 --> 01:11:26.000 shape, that actually is is protectable on a design path. 1360 01:11:27.240 --> 01:11:31.360 So we did, I did get a design patent on the package itself, 1361 01:11:31.360 --> 01:11:37.040 because this pouch is we've never brought a milkshake to the 1362 01:11:37.040 --> 01:11:40.600 market before, because you can't freeze milkshakes at grocery 1363 01:11:40.600 --> 01:11:43.720 store temperatures, because milkshakes are at 18 to 22. 1364 01:11:43.960 --> 01:11:46.320 Grocery stores are at negative three. So I invented this 1365 01:11:46.320 --> 01:11:50.320 packaging. This pouch has an air barrier inside that protects the 1366 01:11:50.320 --> 01:11:53.320 ice cream. So we got a patent on that. But I actually got the 1367 01:11:53.320 --> 01:11:53.840 patent. 1368 01:11:54.120 --> 01:11:55.600 Well, you got a utility patent. 1369 01:11:56.160 --> 01:11:59.600 Yes. And I got a patent and we're applying for the attorney 1370 01:11:59.840 --> 01:12:04.520 is now applying for a patent as milkshake as a product. So 1371 01:12:04.520 --> 01:12:04.960 we've got 1372 01:12:05.360 --> 01:12:07.200 again, that would be a utility patent. 1373 01:12:07.560 --> 01:12:09.120 Again, okay, I thought it was a design. 1374 01:12:09.120 --> 01:12:13.240 So there's your your prime for like, your prime for an audit. 1375 01:12:13.240 --> 01:12:15.760 So just so you understand the breakdown of the stuff, whether 1376 01:12:15.760 --> 01:12:18.040 you do it or not, I'm just letting you know, because you 1377 01:12:18.040 --> 01:12:21.040 have so many aspects for what you're creating. There's the 1378 01:12:21.320 --> 01:12:24.760 there's the design aspect of the logos, the trademarks, but then 1379 01:12:24.760 --> 01:12:27.200 separately, there's the look and feel, which is trade dress 1380 01:12:27.200 --> 01:12:29.560 separately, you've got the patent stuff that you talked 1381 01:12:29.560 --> 01:12:33.080 about. But even on top of that, you've got some copyright issues 1382 01:12:33.080 --> 01:12:37.360 that are potentially associated with this as well. And you're 1383 01:12:37.360 --> 01:12:40.600 doing this, are you creating this packaging for your clients? 1384 01:12:40.600 --> 01:12:44.600 Are you? So you're doing this in volume for different clients? 1385 01:12:44.760 --> 01:12:48.760 Right? I'm the broker. So I'm the art, I my food side of my 1386 01:12:48.760 --> 01:12:52.600 company does all the R&D. We do all we find the designers, we've 1387 01:12:52.600 --> 01:12:55.640 designed the we do everything to get it to become something that 1388 01:12:55.640 --> 01:12:59.040 you can sell. And then I have a time pass to my brokerage 1389 01:12:59.040 --> 01:13:01.280 division where we sell this stuff into the retailers. 1390 01:13:01.320 --> 01:13:03.680 Absolutely love it. I may actually send you people send 1391 01:13:03.680 --> 01:13:08.240 you clients. So here's, here's the thing is that you've now got 1392 01:13:08.280 --> 01:13:11.800 multiple tiers of issues, you've got people that are creating for 1393 01:13:11.800 --> 01:13:15.440 you. So you need do you have the agreements with those 1394 01:13:15.440 --> 01:13:17.640 parties that they assign our right title and interest to 1395 01:13:17.640 --> 01:13:19.200 everything they create over to you, 1396 01:13:19.800 --> 01:13:23.360 over to my client, for design stuff that my client pays for 1397 01:13:23.360 --> 01:13:27.080 their design, I let I have my client own it. If it's something 1398 01:13:27.080 --> 01:13:29.840 that I developed, like the technology, which sometimes 1399 01:13:29.840 --> 01:13:34.520 happens, or if I develop the formula, then I hold that I own 1400 01:13:34.520 --> 01:13:38.520 that piece. And then I license it over. 1401 01:13:38.840 --> 01:13:40.560 Yeah, that's really good. How long ago? 1402 01:13:40.560 --> 01:13:44.080 This is why I'm afraid, because this technology, we've already 1403 01:13:44.080 --> 01:13:47.640 been contacted by another ice cream company who wants to use 1404 01:13:47.640 --> 01:13:50.080 it, which I'm happy to let them but they have to license. 1405 01:13:50.440 --> 01:13:54.040 They're like, not only Yeah, but there's multiple tiers to this. 1406 01:13:54.040 --> 01:13:58.480 So you're, this is why you need to, and I'm not I'm not trying 1407 01:13:58.480 --> 01:14:01.960 to push I'm just telling you, the reason why is it's multi 1408 01:14:01.960 --> 01:14:05.000 tier, you're in the beginning stage of the growth of a certain 1409 01:14:05.000 --> 01:14:07.880 technology that is going to take off because if you're doing what 1410 01:14:07.880 --> 01:14:11.360 I think you're doing, you're about to take off. All right, 1411 01:14:11.360 --> 01:14:13.760 because there's this is not the only industry that that 1412 01:14:13.760 --> 01:14:16.520 technology is needed. And I can think of a few other industries. 1413 01:14:16.800 --> 01:14:20.040 So you need to actually create non exclusive license for step 1414 01:14:20.040 --> 01:14:23.600 ladders. There's a there's a step ladder license plan that 1415 01:14:23.600 --> 01:14:27.840 you can create, where people are giving you like certain royalties 1416 01:14:27.840 --> 01:14:30.040 at a certain phase, and it increases at different 1417 01:14:30.040 --> 01:14:32.560 increments for different volumes. But then it's different 1418 01:14:32.560 --> 01:14:35.960 for different industries, and you select which one can use it 1419 01:14:35.960 --> 01:14:39.760 for which industry, like, you want to go through all of that. 1420 01:14:39.920 --> 01:14:43.480 So you have a strategic plan, that when somebody comes into 1421 01:14:43.480 --> 01:14:47.120 your plan, there's consistency, because here's the thing is 1422 01:14:47.120 --> 01:14:50.200 that if you don't have consistency with your licensing 1423 01:14:50.200 --> 01:14:53.720 plan, then if somebody ever infringes, I'm a patent 1424 01:14:53.720 --> 01:14:56.480 litigator, like I've litigated all over the United well, not 1425 01:14:56.480 --> 01:15:00.040 all over in about six different states. So 1426 01:15:00.000 --> 01:15:02.920 the first thing that they look at is what's the licensing plan. 1427 01:15:02.920 --> 01:15:05.200 If it's inconsistent, they look to take 1428 01:15:05.200 --> 01:15:09.120 the royalty of the lowest license that was ever created. 1429 01:15:09.120 --> 01:15:11.240 And they say that that's what the royalties should 1430 01:15:11.240 --> 01:15:12.520 be based on. 1431 01:15:12.520 --> 01:15:14.240 You don't want that. 1432 01:15:14.240 --> 01:15:16.880 So you've got to make sure that there's consistency. 1433 01:15:16.880 --> 01:15:18.960 There's all sorts of secret sauce to it. 1434 01:15:18.960 --> 01:15:21.200 And we can cover all this within the three hours. 1435 01:15:21.200 --> 01:15:26.120 But I would look at that because you're ready. 1436 01:15:26.120 --> 01:15:28.120 And I'm like, I love the fact that you 1437 01:15:28.120 --> 01:15:29.280 identified trade dress. 1438 01:15:29.280 --> 01:15:31.320 That just gave me goosebumps. 1439 01:15:31.320 --> 01:15:33.200 Like, I was just like, oh, she's got it. 1440 01:15:33.200 --> 01:15:34.240 She's got it. 1441 01:15:34.240 --> 01:15:35.800 So like, yeah, you're right there. 1442 01:15:35.800 --> 01:15:37.080 I'm very, that's awesome. 1443 01:15:37.080 --> 01:15:38.360 I'm glad you're here. 1444 01:15:38.360 --> 01:15:39.560 OK, thank you. 1445 01:15:39.560 --> 01:15:40.360 You're so welcome. 1446 01:15:40.360 --> 01:15:41.360 All right, everybody. 1447 01:15:41.360 --> 01:15:42.120 I'm going to close. 1448 01:15:42.120 --> 01:15:45.200 I hope this was helpful for everybody. 1449 01:15:45.200 --> 01:15:46.960 I hope you enjoyed this. 1450 01:15:46.960 --> 01:15:51.040 I hope this is proving to be valuable to all of you 1451 01:15:51.040 --> 01:15:52.400 for your businesses. 1452 01:15:52.400 --> 01:15:55.960 I'm getting a lot of good feedback. 1453 01:15:55.960 --> 01:15:58.440 If there's one specific thing that kind of spoke to you, 1454 01:15:58.440 --> 01:16:02.000 please go into Facebook, go live, say what it was. 1455 01:16:02.000 --> 01:16:05.200 Because it's going to help a lot of people. 1456 01:16:05.200 --> 01:16:07.240 Like, I am so grateful for this opportunity 1457 01:16:07.240 --> 01:16:07.960 to train all of you. 1458 01:16:07.960 --> 01:16:09.160 And at the same time, I want to make sure 1459 01:16:09.160 --> 01:16:11.200 that other people are learning from you. 1460 01:16:11.200 --> 01:16:13.360 Because as you're learning, here's 1461 01:16:13.360 --> 01:16:14.520 one thing that I always say. 1462 01:16:14.520 --> 01:16:16.240 This is my own quote. 1463 01:16:16.240 --> 01:16:18.120 I've said this for years, is that if you 1464 01:16:18.120 --> 01:16:20.800 get to the top of the mountain and you're alone, 1465 01:16:20.800 --> 01:16:22.520 you did something wrong. 1466 01:16:22.520 --> 01:16:25.280 You should never be at the top of the mountain by yourself. 1467 01:16:25.280 --> 01:16:27.320 There should be somebody else there 1468 01:16:27.320 --> 01:16:29.760 to help enjoy the view with you. 1469 01:16:29.760 --> 01:16:31.920 And so as you're growing and learning things, 1470 01:16:31.920 --> 01:16:32.960 share it with others. 1471 01:16:32.960 --> 01:16:36.120 So if you would please do that, that would be awesome. 1472 01:16:36.120 --> 01:16:39.080 All right, so we're going to close now. 1473 01:16:39.080 --> 01:16:41.600 If anybody has any questions, Larissa 1474 01:16:41.600 --> 01:16:43.320 is going to be here for a little bit. 1475 01:16:43.320 --> 01:16:47.200 And not that long, not that long, not that long. 1476 01:16:47.200 --> 01:16:49.920 All right, so I'll see all you guys tomorrow. 1477 01:16:49.920 --> 01:16:52.440 We're going to jump deep into trademarks. 1478 01:16:52.440 --> 01:16:54.440 We're going to go into real life situations. 1479 01:16:54.440 --> 01:16:56.680 We're going to do trademark searching together 1480 01:16:56.800 --> 01:16:59.080 on Wednesday, Thursday. 1481 01:16:59.080 --> 01:17:03.040 On Thursday, we are going to do a trademark application live, 1482 01:17:03.040 --> 01:17:05.000 only in VIP. 1483 01:17:05.000 --> 01:17:08.560 All right, meaning you guys get to see every single step 1484 01:17:08.560 --> 01:17:11.800 that's done, what every single thing means, 1485 01:17:11.800 --> 01:17:14.280 what you need, what you don't need. 1486 01:17:14.280 --> 01:17:17.600 I'll break it all down for you so you guys have it, okay? 1487 01:17:17.600 --> 01:17:18.640 Have a great night, guys. 1488 01:17:18.640 --> 01:17:20.200 Take care, I'll see you tomorrow.