I have two questions, and the first one came up when he said we could trademark colors.
What does that mean?
Does that mean if our logo uses certain color scheme, like brand colors, we can trademark
that?
Well think of, and I'm not, this is not legal advice, but what shipping company would you
think of associated with a color?
UPS, with the brown.
Yeah, so see how that brown?
So it just may be that they have trademarked that.
I've actually looked, because of this class, on the back of candy wrappers to see that
some companies, like Reese's, with the orange Reese's pieces and all that, so orange, they're
like that RGB, whatever, I'm not a graphic designer, got that going on, like Ray does.
It's done.
Peter is real.
He helped that one company trademark a certain color of blue to the electronics division.
That's why the international class is so important.
It can be done.
Now, I don't know if he's mentioned yet, he's going to be like, Larissa, you're not
the teacher.
No, I'm not.
But like in these international classes, and here he comes.
You're doing well.
Just keep going.
Keep going.
I'm listening.
Good, good.
You got this.
Go ahead.
Yeah, so in an international class, like you could have brown for possibly, let's say,
for shoes.
Like if you just hit it, like you had a certain trade of brown, like a patent leather with,
you know, like that could be it.
You tell me, fashionista, what famous shoe is, the bottoms are always red?
La Boutin.
There you go.
Or La Boots, as they call it, the abbreviation La Boots.
La Boots, La Boots.
Michelle, can you hear us yet?
Are you doing good, Michelle, seeing that?
So it cannot, it can't even possibly be by chance.
That literally was the example I was going to use for trade dress today.
We did not plan this.
Which kind of is hilarious, because I didn't talk to Larissa about this at all.
But there was a question yesterday about trade dress, and how do you actually get legal rights
for trade dress?
And so this is a really good example.
La Boutin, right there.
They actually own the red sole associated with shoes.
Now, that's a trade dress.
Okay, that means the look and feel of their shoes.
All of the shoes, all of them have that same red sole.
Like you look at what, and so they will sue companies for using a red sole.
Because they become so well known for the red soles.
You know, and so, I mean, these are, and these are not cheap shoes, by the way.
Like their shoes are extremely expensive.
So that's actually a really good example that you guys provided.
So yes, colors can be trademarked.
But there needs to be some kind of level of distinctiveness about it.
Meaning people know the color.
Like you can't just come out today and say, you know what?
I own green for like headphones.
Like, you know, this is a pair of $300 headphones that I use, right, for gaming.
These are expensive headphones.
Like I put these on and I can hear everything.
Like it's almost unfair when I play against people that don't have this kind of set.
Because I can hear everything.
Like I know if somebody is creeping up on me behind a wall.
I literally turn towards the wall.
And the second they turn around, they get slapped.
And they go, you're cheating.
I said, no, I got a bigger budget than you.
That's what it is.
That's how it is.
Like I've been there, done that.
I got a bigger budget.
So the whole point being, let's say I decided to just say, well, for headsets, I'm going to own the color green for the inner piece right here.
All the headsets that have green are going to be mine.
I can't come out today and file a trademark application for that.
Whenever you go for color on a trademark, it's got to be well known.
Like it can't be like I decided to do today, file a trademark application.
It will get rejected.
You've got to actually show proof in the public that they have come to recognize that color with what you're doing.
So when I filed a trademark application for the color blue, and I believe it was Macintosh.
and their audio receiver.
I filed that application
and I'm not exaggerating in any way, shape or form.
I called up the United States Patent and Trademark Office
when I got the rejection.
And there was a board of individuals
that were looking at my application
because it had gotten rejected.
And I called them up and I said,
hey, yeah, I'm the one who filed the copyright application
for the color blue.
And the guy started laughing at me.
Now this is somebody
from the United States Patent and Trademark Office.
He started laughing at me.
And I just, I mean, I've got a really good sense of humor.
So I said, all right, well, you know,
I guess it's kind of funny,
but I've got a trademark application for the color blue.
And the guy says, I've been with the copyright,
I mean, with the Trademark Office for,
I think he said 20, it was like 20 something years.
And he says, in my entire career,
I've only seen two applications
and only one has been allowed.
And I said, this is an awesome day then
because this is going to be number two.
And he started laughing.
He thought that was hilarious.
I totally caught him off guard.
He was expecting me to be all like,
no, no, we're going to get a registration.
No, I said, this is going to be number two.
And he laughed and he says,
no, the chances that you get a registration
are like slim to none.
I said, the way I see this,
you are the best person for me to have gotten
a trademark application in front of
because there are very few registrations
for anything with color.
And you are one person who has experience with it.
So you know exactly what I need.
So I humbly request that you help me,
because in this case,
I've got a client who's been using that color blue
for over 20 years,
and they're well-known for that color.
And he says, no, I know that they're well-known for it,
but your application's horrible.
This is bad.
That's bad.
I said, that's all right.
Beat me up.
I don't care.
Tell me how to do it.
I'll do whatever you want.
And we did, and we got a registration.
And so it's one of the few color registrations in the world.
Like it's extremely rare.
Like pink for fiberglass is owned by Corning.
Brown for UPS is owned for packaging.
You know, it's just extremely rare,
but you can do it.
You can most certainly do it.
So yeah, that's one of the topics
that you guys were talking about.
Well, thank you for allowing me to grab something quickly,
because I've been prepping for this,
this session, the earlier session,
and this session most of the day,
because the tricky part about doing today is that
I know there's people that are looking
for certain content on AI,
and I can't touch it until I lay down the foundation.
It's just not possible.
Because otherwise I would have started,
I would have said to everybody,
hey, look, you see, see how you use this program
and it gives you the logo?
That's trademark infringement.
And people would go, how?
Like, why?
I don't understand.
What do I do about that?
So we've laid down the foundation.
You guys have got the replays.
You can watch it.
And we're going to dig into now trademark searching,
because I want you to be able to do some of this stuff
you're on your own.
And the beauty of this is that after today,
you'll be able to do some of this searching
and you know how much it's going to cost you?
Zero.
It'll cost you nothing to be able to do this.
So just by learning how to do a trademark search
on your own,
you'll get way more than your 95 bucks back.
By now, if you haven't figured out
that you got way more than your value back,
there's a problem.
So you definitely got your value.
All right.
Let's jump into doing an actual search together.
All right.
So I'm going to pull up
the United States Patent and Trademark Office site.
And I'm going to walk you through a search.
Let me show you one thing before I jump in.
Because once I jump in, it's going to be a deep dive.
Let me show you one thing before I jump in.
How was that example for the logos for you guys?
Was that helpful showing you the AI rendered image
and what the problem is?
So it makes sense, right?
Okay.
Now, let me show you something.
Remember I told you about Firefly?
Let me show you Firefly.
Very different.
Let me share my screen.
This is actually a write-up,
a pretty good write-up on Firefly that was done.
Remember, Firefly is in a beta version.
Whoa, whoa, whoa, whoa.
Where'd everything go?
Come back.
Oh, let me find it again.
Come back.
Where you at?
There we go.
Okay.
Can you see on the screen what is Adobe Firefly?
Yeah, all right, let me make it bigger.
All right, can you see it better now?
Okay. All right, this is actually a pretty darn good
description that was done by a reporter.
I think it was in March.
And again, this is in its beta version, but Adobe Firefly,
so it was about eight months ago, I went live
and I told people that there was going to be this problem
with copyright infringement, trademark infringement
with all these AI programs.
And then I said, one of the biggest issues
that people have to address is that the content
that was scraped is actually owned by others
under copyright law and trademark law.
And so if you use as results, what is rendered
by these engines, you can get sued.
And I said, somebody has to come out with a version
that only uses licensed work
so that you don't get in trouble.
Lo and behold, boom, Adobe Firefly comes out.
Now look at what they're promoting with.
This is how they're promoting this.
They'll tell you that in their content,
let me see if I can show you the write-up on this.
There we go.
Yeah, it's even, oh, he did a good job on this.
Look at this.
Adobe Firefly is an exciting new AI software
developed by Adobe, duh, called Adobe Firefly,
the makers of Photoshop that has revolutionized
the field of artificial intelligence.
Now here's the part that I've been talking to you guys.
Many of the best AI art generators,
such as Midjourney, Stable Diffusion, and DALI E2
have been scorned because they scrape the internet.
I told you that on day one, that's how they work.
Scrape the internet for reference images
regardless of ownership or copyright.
Look at that.
They're talking about what we've been talking about,
but Firefly was trained on open source image
and content from Adobe stock.
So that means you won't get sued
for using the results of these programs.
That's what you want to look for as a marketer,
as a business, use platforms that have open source images,
open source content, licensed content,
not like what I showed you before.
What I showed you before was this screen here.
Let me pull the other one up for you
so you could see it again in a terms and conditions.
You have to be able to distinguish between the two.
This is the terms and conditions for Logo AI.
In their terms and conditions,
what they're telling you is that they are giving you
that they have certain legal rights
to everything that they're providing to you
and that you have to get the legal rights from them.
Okay, that is not what you're looking for.
What you're looking for is somebody that tells you
that all the images and content that's provided to you
is open source or licensed so that you won't get sued.
This over here, a big red flag is that it says
all generated logos are protected by copyrights.
You may not use any of the logos
without obtaining a license from us.
You see how it's personally motivated?
It's focused on them, what they're receiving out of this.
That's very different from looking at the agreement
from Adobe that says you can use our open source content,
our licensed content.
This is telling you, you got to get a license from us.
That's usually a motivating factor.
Like when you see somebody kind of like trying
to protect their own interest, protect their own interest.
Like for me that it kind of like sparks,
all right, let me look deeper.
Why am I doing this?
And then it says a license can be obtained
by purchasing the logo.
Oh, wow, surprise.
You buy our trademark infringing logo
and now you've got a license.
So you basically got, I can't say it here, it's too bad.
Anyways, this is a proper audience, I can't say it.
So is, no, I'm not gonna say it.
All right, so you get a license to be sued, basically.
You get a license to be sued.
I was gonna use another word, which is not a now,
but something else that you use to fasten things.
So instead of being sued that.
So that's not very tactful, so I won't say it.
So the problem here is that their license is for purchase.
You obtain a license by purchasing, great.
However, the material is not something that can be utilized.
And I showed you that by doing an actual search with you.
So Firefly, very different.
They specifically.
address this point, you shouldn't have any problems
with them.
It's in beta version, though.
So just realize that since it's in beta version,
it's not the great one that rhymes with soothed.
I don't know.
I don't know what rhymes with soothed.
I'm moving on to the next topic.
All right, let me go ahead and do the trademark search
example now.
Oh, actually, I want to mention one more thing
before we jump in, because again,
once we get into trademark searching,
we're not going to be able to get out.
So when you file a trademark application,
this is a golden nugget.
When you file a trademark application,
file it in black and white.
Now, some of you might be saying,
well, why would I file it in black and white?
My logo is always in color.
This is not legal advice.
Talk to your lawyers to get a confirmation of what
I'm telling you with my 25 years of experience, right?
Talk to your lawyers and find out.
But this is what I will tell you.
If you file in black and white, it covers any color.
If you file it in color, it covers the color.
Do you get that?
So if you have some kind of logo that's in a color,
turn it into grayscale, file it in black and white grayscale,
and the result is that you'll get broader coverage
for the same logo.
You actually use it like purple, and somebody uses it in,
like, I don't know, fluorescent orange.
Now, you still get an argument for trademark infringement,
but you specifically ask for protection
for the color purple in your registration.
Why do that if you can get every single color
by just filing black and white?
So that's just a little golden nugget for you guys.
It'll make your coverage a lot stronger,
and it'll make it harder for people
to get around your registrations.
Okay.
Let me go into the United States Patent Trademark Office
now that my wife will wonder
why I'm looking at $600, $700 female shoes on my computer.
Okay. Let's see.
Maybe she'll think I'm buying them for her.
Maybe that's it.
Now I'm really in trouble.
Now I got to buy them for her.
All right. Let's see.
Let me share my screen.
Okay. Here we go.
All right. We are on the United States
Patent Trademark Office website, the USPTO.
Okay. So when you go to USPTO site,
this is what it looks like.
That's the main screen.
From here, you just go to Trademarks,
and you go down to Searching, and click on that.
That's all.
Now you've got options.
You've got options.
You can either click this really awesome button that's gray,
or you can just click on the link.
Either one, they go to the same place.
You click on it, and you go to this screen here.
All right.
Here's the thing with this screen.
If you're doing a search, I'm going to suggest
that you do the second one.
Not the first one.
The reason why is because you guys are in VIP.
So I'm going to be explaining to you.
It's funny.
I just heard Ricky Ricardo in the background.
You've got some explaining to do.
I'm going to be explaining to you
how to use multiple categories of searches
versus this basic one.
This basic one, all you can do is type in the word itself
or the serial number, which you're not going to know,
or the owner of it.
It's not great.
The second one here, though, look at this.
Look at all the features.
You can select any of these features,
and there's a lot of features that you can select from.
I'll show you which ones to use because, again, you
guys are in VIP.
So I'm going to walk you through the best things to use
in your own trademark searching.
The first thing.
I would never do a search selecting full mark.
The reason why is because if you search for a record that
shows the full mark, it will only
return to you trademarks that are the exact same thing.
OK, that's kind of a problem.
So as an example, if I type in N-I-K-E
and I type in over here footwear,
that sounds like Nike.
I go to field, and I'll just say goods and services.
And I say full mark, and I choose and, and I submit.
You see what I get, Nikes, NIKYs, that's it, an abandoned application, clearly.
All right, I've never seen this before.
These guys tried to pull a fast one.
Look at this.
They filed a trademark application for Nikes with a Y?
It was really a girl named Nikki.
Is it really?
I don't even know.
No, I don't know.
I think that'd be the only reason why they tried.
Maybe, maybe it is.
I don't know.
But look at this, footwear, clothing, shirts, headwear.
Those are like retail sporting goods stores.
Whoever did this, this is like blatant.
That's literally the services and goods associated with Nike.
But they filed it with a Y.
And I guarantee you, if I look at their records, that it was rejected.
Let me see.
This is the actual office action.
This is the actual rejection that went out.
And if I scroll down, likelihood of confusion with, oh, wow, I can't believe it.
Really?
Nike?
No way.
It got rejected because of Nike.
Because of what was the refusal for?
Likelihood of confusion.
See, the thing I just taught all of you guys, you guys know more than the person that filed
the trademark application who just wasted over a thousand bucks trying to get something
that they couldn't do, they weren't supposed to be able to do.
Can you guys see the screen that says likelihood of confusion right there?
Okay, cool.
I'm going to close that and go back to where we were.
Let me stop share and then share again.
So everything that I'm teaching you guys is legitimate.
Like I'm not making this stuff up to make myself sound important, like I get to sit
back and work at the law firm, all right?
I'm trying to give you real life practical examples of what can happen to you and your
company where you will waste money by filing something that sounds similar to somebody
else.
You will get rejected and it will be for likelihood of confusion.
Exactly like I just showed you, okay?
So now you have the download on this.
So now let me go back to the search screen, all right?
There are multiple fields that you can select.
In my opinion, you're not going to use abandonment date, you're not going to use affidavits,
you're not going to use assignment recorded, you might use lawyer, the lawyer who's on
the case.
If you search for my name alone, you'll see a ton of records for my name alone.
You're not going to use coordinated class, cancellation date, change of registration,
current basis, nope, because that's like live or dead, decimal, nope.
Description of the mark you might use.
Okay.
So let's say that it is a, like the logo has a lightning bolt in it, right?
And in the description of the mark, when you file a trademark application, which you'll
find out tomorrow, it will say the word lightning bolt.
So what you can do is go into the description and just type in lightning bolt.
Oh, I wonder if there's any sneakers that have lightning bolts on them, let's find out.
Apparently there are.
If I go to the image list, there you go.
The flashes, shoes.
These are all different footwear companies that have lightning bolts in them.
Okay.
The chargers are lightning bolt.
See, so there's an example right there.
So you click on the number, this is their registration.
It's owned by Vaughn East.
Vaughn East.
Okay.
In Arizona.
And that's their sneakers with lightning bolts.
And it was just filed March 15th, 2023.
Is it similar to the Nike swoosh?
I don't, I don't think so.
I don't think so.
I think, I think they'll get away with it.
So, but in any case, going back, that's the description of the mark.
So if the look for, if you're trying to find, let's say you have some kind of new logo and
you want to do a search, you would search words that would describe the logo and you
put, you would select the field description of mark.
That's what you would select design code.
You guys won't know design description.
You could use that.
It's kind of similar to description of the mark.
Disclaimer, you won't use.
Distinctive limitation, you won't use.
Filing date, you're not going to use.
Full mark, again, I suggest you don't use it because going back to my original example,
when you search for, if I am Nike and I search for NIK, I do NIKY,
and I say that is the full mark for footwear.
When I search, I get this.
Now, if that was my search, this is a really good example for a view.
If that was my search, I look at Nike's here, I see an abandoned trademark,
and I think I'm clear, and I go and I start using NIKY right now.
That's a problem because you'll run into a lawsuit from the Nike, N-I-K-E,
because it sounds similar.
The goods and services are exactly the same.
So, what do we do instead?
What we do instead, instead of saying full mark,
we go down to non-punctuation, non-punctuated word mark.
That's what I would select.
Okay, that's one option that you can use.
Another option that you can use is, let me go to,
actually, let me explain what non-punctuated word mark is.
Non-punctuated word mark means that they're going to search for the letters alone,
not for like hyphens and exclamation points and periods, none of that.
Now, here's what the problem is.
And this is why I want you guys to understand that using the United States Patent
and Trademark Office site is not foolproof.
It's a way to decrease the number of results that you can bring it to your attorney, okay?
The reason why I say that is I just did a search for Nike for footwear,
and when I did the search, do you see N-I-K-E here anywhere?
Nowhere. Not one example of it.
Yet, it sounds exactly the same, and it's very similar in spelling.
So, it would likely, I can tell you that it would be a trademark infringement issue.
So, you might believe it's clear by using USPTO website.
That's why you want to get an attorney involved.
I'm not saying get me involved.
I'm just saying get an attorney involved, okay, to actually look
and make sure whether or not it's clear.
The other thing over here is you'll see an operator right here.
You need to select and.
If you don't select and, it's going to be on or.
When you search for or, I get 312,161 records, okay?
I remember when I first did this, when I first ran this challenge,
I had multiple people pinging me and said, I did the homework, and I did a search,
and there were like 200,000 records that are exactly of mine.
Do I have to read every single one?
I said, 200,000 records, like how, how in the world do you get 200,000 records?
And so, I went live on a Zoom, and I had one of the people go through it,
and I noticed that they didn't change it to and.
When you change it to and, it's only four records, okay?
Otherwise, what it does is it looks for anything that says footwear in the goods
and description, or anything that says Nikki in the word mark.
And, it'll give you those results.
Make sense?
That's why you want to use this operator here as and.
Okay, let's look at some of the other choices you have.
So, full mark, I wouldn't use, I would use non-punctuated word mark.
Goods and services is basically listing what the goods and services are.
Like, literally what they are.
So, if Gail, Gail's providing like some really incredible technology associated with
like storage, or like for freezing, or for whatever, temperature control,
whatever that case might, that may be, right?
You can actually select goods and services here, and then put in whatever the,
whatever that feature is.
Just come out with a descriptive, a description, and put it there.
That would then be your goods and services.
And, then whatever the name is, you type in the name,
change this over to non-punctuated word mark.
Make sure it says and, do your search, okay?
I have a quick question.
Yeah.
So, on that, so I already have a, I'm getting, I've already applied for my patent.
We're already halfway through that process of getting a patent on the particular technology.
Do I need to also get a trademark on the name of the technology?
Yep.
Yeah, so, so it didn't happen altogether. No, oh gosh no gosh no, no. So, let me answer
this question because it's actually a really good question. So, and this is why I like
VIP, people ask this really good questions. Alright, so here's the thing. There are patents,
there are trademarks or copyrights, there's also a thing called trade secrets, then there's
also trade dress they're all different things. The patent office is the same location that
takes trademark applications. Okay. However, they're filed in different places. All right,
completely different places. I'll actually show you. I've actually never showed somebody
this but I'll show you guys. You guys are, you guys are smart and you guys are more business
like people that are running their own businesses. So let me. I don't want you guys to see my
login obviously. So, let me just log in first. Okay, there we go. All right, let me share
my screen. Okay, this is the United States patent trademark office site after you go
and create an account. Okay, when you file an application, you're going to have to create
an account. Once you create your account, you can connect your credit card to the account.
There's all sorts of cool stuff you can do. But once you do that, you're going to get
to this page. After you click on my USPTO, you'll get to this page after you enter in
your username and password. Now, here's all the trademark stuff, trademark form stuff,
file an application, respond. We'll go through this tomorrow. But then if you scroll down,
here's the patent stuff. File a patent, right? Totally different departments. Not even like
they have literally nothing to do with each other. Okay, so if you file a patent on functionality
associated with your technology, for a system, an apparatus, a method, your trademark division
knows absolutely nothing about that. You've got to go and file a trademark application
for that. The beauty of, you know, one of the reasons why we actually added the trademark
search and application into the audit package was for this reason. Most people don't actually
have a federal registration, so we threw it in there to help people out. So, these are
two different sites. They're just completely different. Trademarks here, patents that are
totally different locations. All right, let me go back to trademark searching.
Okay, here we go. All right, so now we've covered all the way up to mark punctuated
or non-punctuated. So, I would select non-punctuated wordmark. Original filing basis is you're going to
learn about tomorrow. You can file what's called an intent to use application or you can use an
actual use application. I'll talk about this tomorrow. I don't want you guys to get too
confused by giving you too much stuff. So, I just wrote a note to make sure I explain that to you
guys tomorrow. And what that basically means is you've got a trademark that you haven't started
using in interstate commerce yet, but you're afraid that other people are going to steal it
or use it or come up with it before you. I can tell you as a fact, one of the most difficult
things to come up with as a company is a name. That is one of the most difficult. It is easier
to come up with a new technology than it is to come up with an original name. I get a bunch of
nerdy engineers in the room and they will come up with a new technology. Why? Because we love doing
that. I'm a nerd. Like, I'm an electrical engineering background nerd. You put me in a room,
I have a blast just digging into technology. And sooner or later, I'll come up with something
inventive. You put a bunch of nerds in a room to come up with a name, have fun. It's just,
coming up with an original name is very difficult. All right. So now, owner name, that might be one
that you use. So, let's say you're trying to figure out all the trademarks that are owned
by a certain company. You just select the owner name and type in the name of the company. That's
all. So, if I select owner Nike and I do a submit search, they have 960 records. 960 records. That's
a lot. Okay. I had a conversation today with Chris from DC Comics, just touching base with him to see
if he wanted to stop by tomorrow to talk. And he said he wasn't able to, but he was going to talk
about Warner Brothers and DC Comics. And you guys didn't know about this. I just wanted to see if I
could grab some of his time. I reached out to the head of Nintendo as well. The head of Nintendo,
Chris, Gwen and I went to law school together. And so, I've got some pretty
Cool friends, let's put it that way.
So whenever I get an opportunity to get somebody
who's gonna help you guys out,
I'll get them in front of you.
All right, so that's owner name.
And then if I go down,
you're not gonna care about priority date.
Nope, nope, nope.
Registration date, nope.
Register, registration number, nope.
Nope, nope, nope.
None of that stuff.
Okay.
US class you're gonna learn about tomorrow.
That's your actual classification
associated with your goods.
And in fact, let me back up here.
Instead, I would use this one right here.
International class.
Actually, you know what?
I'm gonna help you guys out now.
This way you'll have it in your video earlier.
I dropped it in the chat during the challenge.
It's also on Facebook as well.
Oh, you did?
Man, you're good.
I did.
You're so good.
Catch back.
Good job.
Can you drop it?
You want me to put it in here?
Yeah, drop it in here so I can show them what it looks like.
Oh, David asked a good question.
He DMed me.
David's so cool.
David, I'll answer that question.
That's a really good question.
Okay.
All right, so here's the link that I found the site
where you can actually see all the international classes.
Let me share it with you.
Okay.
Start out class number one.
Here we go.
All right, so this page here,
this is from the Trademark Manual of Examination Procedure.
You don't need to know all that.
It's basically like the Bible of IP guys.
That's really what it is.
It's like the Trademark Bible.
There's another one that's called
the Manual of Patent Examination Procedure.
That's like the Bible for patent attorneys.
There's like the Bible for trademark attorneys, okay?
Or trademark, yeah, trademark attorneys, okay.
So every single trademark application
is gonna be classified into a group.
That group, all the things within that group
have similar characteristics.
They're either goods that are similar
or they're services that are similar.
So if I file a trademark application for a name like Dent,
and the name Dent is for a new chemical, right?
So it's like Dent, let's say it's Dent Limited.
That's the name of the chemical company.
Well, chemicals is class one, all right?
So I would select international class one.
Same thing for paints.
The ones that you guys will use more than others,
I would say is likely class number nine.
That's like anything scientific.
So software programs, any device,
any electronics all fall into nine.
If you're using, no, I won't care about that.
Nope, nope.
Maybe, maybe.
If you're doing anything associated with jewelry,
precious metals and alloys fall into class 14.
T-shirt, oh, so some of you might be asking,
well, how in the world am I supposed to figure out
which class it is?
This is kind of hard.
You can click on the triple dots over here.
This is kind of like a cheat.
Oh man, will you close?
There we go.
It's kind of a cheat.
You click on the triple dots and you do a search.
Where is it, where is it, where is it?
I don't see it.
Where'd it go?
It disappeared.
How'd it disappear?
You mean like find, like Alt-F?
Yeah, but there it is right there.
Find on page, ta-da.
All right, so then I just type in the word, right?
So if I type in, let's say footwear, whoops.
Or let's actually, probably shoes would be better.
But oh no, footwear came up.
Footwear, there we go.
There's footwear, orthopedic footwear there.
But if I could do like, let's say shoes.
Shoes fall into class 25.
If I'm trying to do like T-shirts, T-shirt.
Is it T hyphen shirt?
Yep, T hyphen shirt.
So then I just go and look down for T-shirts.
Boom, boom, boom, boom, boom, boom, boom, boom.
Where, really?
It's not showing you anything?
All right, so I guess I have to look on the shirt.
Shirt.
Boom, boom, boom, boom, boom.
Where are my classes?
Where's class for shirts?
Well, that's not helpful.
Let me go up one.
Is it clothing?
Is there a class for clothing?
Yeah, it should be on the clothing, but I wanted to see whether or not shirts was a word that is there.
There's an orange.
Yeah, but it's not a class here.
You would have to do more like clothing.
So anyways, you could use this and just type in the word and see what comes up.
So there's like clothing here.
There's a lot of clothing ones.
Nine, but that's for electronics.
So you just basically go through this and slowly go and try to find the class that's associated with what the goods and services are.
So there's leather goods.
And then the other one that people use a lot is, oh, there it is, clothing.
There it is, 25.
So international class 25, clothing.
That's where you're going to find like your T-shirts and anything else that essentially falls into clothing.
I know a few of you are doing clothing work.
So that's the class you would choose.
And then finally, if you're doing teaching, that's international class 41.
So right here, education and entertainment.
That's international class 41.
Okay.
So I just wanted to show you that real quick.
You guys got a preview of what I'm going to show people tomorrow.
But that class, that international class, you can't file a trademark application without the international class.
It's required.
So you have to figure out what the international class is associated.
Now, the beauty for you guys, since you guys are in VIP, is tomorrow when I do a trademark application, I'm going to show you how you can just type in the subject matter and the software will automatically tell you what the class is.
That's pretty cool.
So when you do an application, the United States Patent and Trademark Office will make it easier for you.
So you don't have to worry about that.
All right.
So let me go back to the USPTO site.
Actually, let me answer that one question.
Go back.
David.
The browser that I'm using is Chrome.
Chrome.
I'm using Chrome, my friend.
Let me answer your other question, though, brother.
All right.
So it says, if we use or versus and as the operator in the database search, would that limit a more thorough search and could open us up to a lawsuit?
That is a great question.
Or is it good enough?
All right.
That is an absolutely great question.
This is an attorney question.
As you guys might know, David is an attorney.
If you are hired to do a certain service and you do that service improperly, you can run into problems.
That's basically for attorneys.
That's the general gist of it.
So you should always do a search for whatever you're doing as an attorney.
You should always search for things at a broader level and a narrow level.
Broad level, narrow level.
So what I would do is I would be searching for and first, because if it's exactly the same, boom, it's over.
But now that I see it's not exactly the same, I'm going to start breaking it down.
So let's say the word is just do it.
That's the slogan, right?
So somebody comes over to me and says, hey, I want to do a trademark application for actually to make it better.
Just do it now.
That's what they want.
So I go and I do a trademark search for just do it now.
So I'm going to do a real life example with you guys.
Let's go right in there.
Let's see what actually happens.
Share screen.
I type in here just do it now.
Boom.
And I say I want that as a full mark.
Search.
Nothing comes up.
I must be clear, right, Vicky?
I'm good.
I just came out with the coolest new slogan that I'm going to use on all my sneakers.
I got this.
And so since you guys have actually been through the training, like Vicky is saying, yeah, no, you don't got this.
What you want to do, and which alludes to the question that was asked, is you want to start breaking this down.
Like, okay, how about I just, let's say if I get rid of the word now and I do a search for that, just do it.
Oh, nothing came up.
What?
Just do it.
Nothing came up.
To me, that's actually incredibly curious.
So let me go over to non-punctuated word mark.
Okay, somebody explained to me what just happened.
This is what I mean by the USPTO website
is not 100% foolproof.
Somebody explained to me what just happened.
I just searched for just do it as the mark, full mark.
Nothing came up.
I come over here and I change it over to,
remember how I told all you guys
never do a search under full mark, ever.
I said, I want you guys to do your searches
under non-punctuated word mark.
When I did that, look at all this.
Do you see the difference?
Now, isn't it a fact that just do it is registered?
I mean, that does say just do it, doesn't it?
Unless I'm missing something, just do it.
So if I'm doing a search for just do it,
and I'm saying full mark, it should pop up.
Now, it could be that it's because there's quotes.
Let me see if it's because there's quotes.
All right, that's not it.
Because if I do a search without quotes,
now it's gonna give me everything
that has just the word just,
just the word do, just the word it.
See, so now I got just do it, it, it, it, it.
Like, look at this, it's, does, just.
I mean, there's a ton of stuff.
So going towards the original question of,
is there a liability issue?
Yeah, it's, it's kind of problematic
because if I'm, if I was hired to look for just do it now,
and I searched, oh, what are you doing?
Get out of there.
And I searched for just do it now as a full mark,
it looks clear.
Vicki Bay, congratulations, you got a brand new trademark
for your new sneaker line, well done.
Have a blast, right?
Yeah, no, that, that's a problem.
So now, that's why I want you guys
to instead use non-punctuated word mark.
Now when I search for just do it now, I find more.
I find a natural just do it now,
interestingly enough for tennis shoes.
And I'm pretty much guarantee you
that the reason why it got rejected,
when I look at the file history,
oh, I won't let you see it.
It's actually, it's actually not available.
That's interesting.
Excuse me, history.
Yeah, it got a rejection.
I guarantee you they got rejected
because it was considered to be a likelihood of confusion.
I have zero doubt.
So to go back to answering the question,
what I would do is I would search for,
I would search for just do it.
I would search for just do.
I would search for do it.
I would search for do it now.
Like I would search all sorts of different variations of it
and then look at the results for all of them.
If I selected, if I selected the end operator,
let's say that I would look for just do it.
And down here, I selected, let's say slippers, right?
And then when I click over here, I say, and,
and I put my quotes on it.
Nothing comes up.
You see that?
If I change, if I get rid of the slippers part
by selecting or, now I get a bunch, a ton of results
because these are companies that just have slippers.
See, it's now the results are slippers.
It's things that have just do it.
It's variations of, so what I want to do
is get rid of this field now and then submit the query.
Now I get only things with just do it.
You got it?
That's how you do it.
That's how you just do it.
When searching just do it, this is how you do it.
Got it?
I hope you know that's going on the bloopers.
I kind of figured.
All right, so make sure when you're searching,
you search not just the entire phrase
but then portions of the phrase.
And, you know, you may search for like car parts
but it's not called car parts.
It's called automotive parts.
This is why you want a professional
to do your final search, right?
Like I often, if I've got somebody who's got a company
like the trademark search that's part of the audit
that we provide is a top level search.
It's not like the $850 like you outsource to Washington DC
where they do multi-tiered searching.
It's not that one.
It's a quick top-level search to see whether or not it's clear.
If you are going to be building this multi-million dollar corporation,
I would suggest you have a formal third-party trademark search done.
It costs, Thomson Reuters does them.
It costs like $825 a search.
I get a discounted rate because I've been working with them for over 20 years.
So, they give me a discount.
But it's not that big of a discount just so you know.
It's like a $20 discount.
It ain't all that.
So, they know that they're good and they get paid for doing good work.
And they should because they're the best in the field.
Let me see.
So, let me go back again and just see if there's another field that I want to share with you guys.
I think those are the main ones for now, for now.
So, tomorrow we'll go over international classes in detail.
Like we'll talk about international classes in a lot of detail so people understand that.
We'll also do a trademark application live.
If you guys tomorrow want to have fun practicing,
I would suggest that tonight you go to the USPTO website and you create an account.
Okay.
The way you do that is just go to the main site, click on My USPTO.
I'm already logged in.
So, when you click on it, you're going to see it's going to ask for your information.
And you're not going to have any information.
So, it's going to say just select new account.
And you just create a new account.
That's all.
It's not, I'm telling you, it is not that difficult.
But here's the problem.
If you file a trademark application improperly, you can't fix it.
That's the problem.
All right.
What do I mean by that?
Let's say I file for F-E-S-C-H-I-R is what I want to file for.
But instead I file for F-E-S-H-I-R.
It's missing certain letters.
I can't change it.
I can't go back and say, oh, I'm sorry, I made a mistake.
I have to file a brand new trademark application.
Now, if the what's called the recitation of services, which we're going to talk about tomorrow, if I file something really broad, I can make it more narrow by adding extra limitations.
We'll talk about that tomorrow.
Don't worry about that.
Okay.
But the fact is, you can't make mistakes on your application or you're going to end up having to file again.
I'm going to stop there because I've given you a lot of content today.
Like day three is like the most loaded day.
I want to show people like go decompress, like absorb stuff, and tomorrow is going to be easier.
We're going to have a little bit of review.
We're going to do trademark applications.
We're going to talk about more practical application stuff.
But I think for now we should stop here.
I don't want to go even deeper because it's just too much content.
Just to be clear, like intellectual property, what I'm teaching you guys is probably like a thousandth of what there is to know.
I'm teaching you guys the things that I've found over 25 years will directly affect your companies, like immediately affect.
Like why in the world am I going to talk to you about, as an example, the fact that Argentina is not a member of the Madrid Protocol or the Paris Convention,
and therefore you can't file a patent application through a PCT application after one year for foreign rights.
Like who cares?
That has no effect on you guys.
But some of you may actually be seeking rights in Canada.
Some of you might be doing manufacturing out of China.
There's important things in there for you to know.
We're not covering that stuff now.
All that stuff is available for you guys in that package that we talked about.
We'll talk about that tomorrow.
So I'm going to close there.
Was this helpful?
Does this help you guys?
Yeah?
Awesome.
My objective is that every single day you guys are taking away something practical, really application-specific, like you can apply it today.
So this is what I want you guys to do.
You guys had the perk of learning how to do a trademark search.
I want you guys to play with the USPTO website, search for your companies.
Now, some of you guys are probably going to get news that is not good.
That's okay.
Don't freak out.
I got you covered.
Don't worry about it.
All right?
But it's better for you guys to know now that the name that you've been using potentially infringes upon somebody's federal registration than to get a cease and desist letter that says,
It also demands that you give them X amount of money
where you've got to hire a lawyer to get out of trouble.
Or even worse, you get sued in federal district court,
and now you've got to hire a lawyer to get out of a lawsuit.
I'd rather you guys find out here with me, the IAP mentor,
walking you through things slowly and gently than
with a nasty letter from a lawyer.
I don't want that.
I can help you guys in the other situation,
but it's going to be at $600 an hour.
So please try it out now.
It's free, all right?
All right.
You guys have a great night.
I'm going to jump off.
Larissa, I'll leave you here, see
if there's any questions on anything in particular.
Make sure you guys are here tomorrow.
You're going to want to be here tomorrow, OK?
We're going to have a few guests that are going to stop by
to give some testimonies on different things
as well and answer some questions.
All right, have a good night, guys.
Take care.
Awesome.
Thanks, everybody, for being here.
Thank you, Peter, for always mixing it up
and Holy Spirit with here to help us
with the red-soled shoes.
So we just really love you guys.
So using this site, people can't steal your name.
Tony, bring that up again tomorrow.
Be a little bit more clear.
You mean using the USPTO versus like searching for a URL?
Yeah, it should be fine.
And Peter usually addresses when and how
to go searching to avoid your name costing
you $1,000 for the URL.
He will definitely be going over that tomorrow.
And some more coverages, like common law.
And he talked today about interstate, interstate,
interstate commerce.
You have a right, if you've been doing something,
right where you're at and where you've been doing it
on longevity to an extent.
Like if there wasn't somebody before you
that you just totally copied, because that's been a problem.
I mean, we didn't mean to copy them.
So yeah, that's definitely have that.
The package.
Just to also, sorry, before you jump to the next question,
just to add to it, you also have to consider,
there is the, like she's talking about,
he'll go over common law.
But there's also the you are putting something out
into the internet, which means databases are now being filled
with whatever you're putting in.
So it's why it's so important that once you see
that things are free and clear to be very actionable
and get started with securing your rights as soon as you can,
because they can be secured by somebody else
as soon as they have access to whatever you're putting in.
So it's super, super important.
And we've unfortunately seen that happen with members.
Not many, because most people are very actionable
and get right to it.
But we've seen it happen in past experiences
where people didn't secure their rights
and it caused a lot of damages that are unfortunate.
Absolutely.
If we play around with it tonight,
don't use our actual stuff.
You can put your actual stuff, because you
want to do the search for sure.
But you also have your foundation's member,
don't you, Tony?
Yeah, so we're going to be doing your audit and stuff too,
which means we'll also be doing your application.
So we'll get that stuff moving along for you.
So we've got to get you scheduled for your audit soon.
Yeah, you don't want to go putting your name into search
engines like Google or Bing and stuff like that.
But Ray, they're still safe to be within the USPTO.
And you're going to quotation mark my business name.
Yeah, and you're going to have, when we do your audit, Tony,
we're going to go do more extensive searching then.
Because again, we are going to be actionably
working on getting those rights secured very quickly,
as soon as you're ready.
So that way we know for sure if anyone else has common law
as well over the name that you're trying to use.
Because we need to check different resources.
So we do that in the audit.
Yeah, there are 50 states.
And it's no joke.
Remember, US websites are usually
built by the lowest bidders.
So the USPTO.gov website is not a perfect engine.
But it's a great starting place.
And it's where you're going to find a lot of information.
And so Peter will walk you through that.
Vicki, in response to your question,
can you hold off till tomorrow?
Peter will go into more depth about the packages.
Do you feel OK with that, Ray?
I can actually answer those if you
have a question on the package.
Sorry, Ray.
I just got, I know you talked to me yesterday.
Apologize.
I'm a little confused about the foundation and the portal.
And are they the same?
Are they different?
I'm just all confused.
No problem.
No, no, no.
So close to bedtime for an old lady like me.
No worries.
I completely understand.
So you have here, we do the challenges to kind of help
separate them in your mind.
We do the challenges like the presentation
and the basic training on intellectual property.
In VIP, we answer questions, do hot seats,
and go more in depth.
And we get the demonstrations and more time with Peter.
For our protection portal, because you
can be of just a protection portal member,
we meet once a month for an hour and a half,
where we do kind of like what we do here in VIP.
It's very much the same thing.
We have our own private Facebook group for protection portal
members.
There are year-long access to your replays.
There's a lot of inclusions for just being a portal member.
And then the foundations and IP package
gives you everything that comes with the protection portal.
You have a one-year membership, so it's thrown in as a bonus.
You get to come join us over in that group.
But what we also do is we have an up to three-hour audit
with Peter.
So I'm going to give you a checklist of things
where you can grab and organize all of the things
you may want to cover on your intellectual property
during the audit.
So that way, you can pre-organize
so that you can maximize that time you have with him.
And he can see, oh, this is my agreement I have
or one I don't have with creative members
I've hired, any freelancers.
This is the software I'm using.
This is their terms and conditions.
We can go over that kind of stuff to see where you're at.
Here's my logo.
We'll go there.
You'll see the checklist.
But then you get to do the full audit
of all your intellectual property.
And even if you don't have a business launched yet,
you are in a much better position than you think.
85% of our members already have a brand launched out,
and a majority of them could not use the brand name
that they were using.
So what ended up happening was they had
to pull everything and rebrand.
I'm talking social media, posts, logos, websites, funnels,
printed things like clothing.
Anything they've used that brand on,
they were opening themselves up to an infringement claim.
So they had to pull and rebrand.
And so if you don't have a brand launched yet,
you're on a clean slate.
And Peter can tell you exactly how
to structure everything you need
to do to start off the right way.
And so that's kind of a cool part for people
who are newer and think they may not be ready,
but it's actually you're in a good position that way.
So we'll do that audit where we evaluate everything.
You get to do the trademark search.
So we'll kind of look into everything
and see where your IP is at or your branding is at.
And then we also do the trademark application
through the law firm.
So that's another bonus.
And that's the foundations and IP package.
So trademark search, trademark application, the IP audit,
and the protection portal membership.
Oh, you're muted.
Does that clear that up?
It does.
Would I be able to bring a patent piece to that?
Oh, yeah, bring it.
He's amazing with patents.
He's amazing.
And you guys are great.
Thank you so much for your help and your patience.
Anytime.
At any time.
I'll see you tomorrow.
All right.
Candice, you're still on.
I don't know if you're seeing my remark.
Did you get an answer in what Ray just said?
So even if you don't have, you haven't gotten to that stage
where you're actually creating things and license agreements
and that you're in a fresh state
and Peter can actually advise you,
here's the next steps to go.
And guarantee you're going to have something you want
to trademark at some point.
Is there a, hold on.
Is there a full audience on right now?
There's people here, so yeah.
OK, so then that sounds great.
I just wanted to make sure that that was the,
something that can be done because I'm
going to be starting something from conception.
And the scary thing is, the name,
but now you've always dealt with attorneys
from the past being like ambulance chasers or ADA
chasers.
I think the next thing is going to be copyright AI chasers.
So I want to make sure that I'm protected.
I've actually heard Peter say that specifically,
like where he's actually been told
to promote in a certain way, internally in the business
operation.
And he refused because he says, this
makes me sound like an ambulance chaser
and I don't respect that.
And I have to stick to my principles.
So Peter.
What did I?
just walk into I was I was I was sharing your integrity.
Oh, okay. Cool. Yeah.
Candace is basically saying she's at conception. She
doesn't have all the things in a business going on, which we
know that we've helped many people. You've helped many
people who are on the, you know, cusp of starting, they're
putting all their ideas together, and they haven't got
out there yet.
That's the majority of them. I'd say 70 to 75% of the people
that actually go through the audit are people that are at
that point. Some of the people that will be speaking tomorrow
will be in that area. I mean, here's the thing. I heard the
word ambulance chaser mentioned. Yeah, there are. There are
lawyers that are like that. I'm just be clear. I mean, when I
first met Pedro Dale, I kid you not. He said, you know what you
should do? You should do an ad where you're literally next to
an ambulance. And I was like, you're pissing me off. That's
not a good idea. That is not a good idea. And so there are the
problem that that I've run into. And it really isn't a problem
once people get to know me like you can look up my name on
Google. You can look up my name anywhere. Like I have tons of
accolades, tons of recognition. And I'm very blessed by the
Lord. Like I'm, I'm also an ordained minister. So at the end
of the day, I'm responsible to somebody way higher than anybody
here. And so I'm held accountable, specifically for
what I do. So I don't play games. That's just not my thing.
But one of the things that I ran into when I was starting to do
challenges was, how exactly do you let people know about what
you do? without sounding like an ambulance chaser? Like literally,
how do you do that? It's a real honest question. Like, how do
you do that? And so my ads do not promote me. Like I don't go
out there and say, I'm the number one lawyer at this. I'm
the best at that. I don't do that. My ads talk about the
actual legal issues. Like that's what they actually address.
Because I don't I'm the one that pushes that. Yeah, you're the
one who's trying to make me do that. But at the end of the day,
I mean, and I'm sorry. What was that? I brought it up. And it
was more. Okay, I didn't even know. I've seen you go from
like, ambulance chasers, ADA, or visually like the context of
a website, making sure it's like visually, like not it works for
everyone. And then now I think the next sector of people or
lawyers out there are going to come after AI and copyright. And
there will be programs that do that. And so that's
I can tell you this much being that I'm one of the people who
was actually coaching lawyers, because I've been asked by state
bars to go and speak to them and train the lawyers on artificial
intelligence in the law. Because most lawyers don't know what
they're doing. I can tell you as a fact that I was at one
specific state bar speaking on the topic. And I had one of the
lawyers actually asked me said, Oh, I'm using artificial
intelligence to actually draft claims on a patent
application. I said, You're doing what? They said, Yeah,
yeah, I'm using chat GPT. Like I type in parts of the disclosure
and ask it to draft claims as if it was our patent attorney. I
said, You do realize that's a third party platform. And so you
just violated your ethical obligations by maintaining this
as confidential. You do realize that? They're like, No, no, no,
it's it's it's not out there. It's a read the terms and
conditions. It tells you that it is. So are attorneys going to
try to make a quick buck in AI? Oh, absolutely. Absolutely. I
mean, people are people are people lawyers are not any
different. Right? So what people need to look for is they need to
look for do the people know what they're talking about? Do they
actually care about the people? Do they have a track record? Are
they recognized as being you know, as being someone who is
gifted in a certain area? That's what people need to look
for. One of the things that we actually used to talk about on
day one in the protector idea challenge is how to select the
lawyer. How do you choose a lawyer to work with? Right?
That's a good one. Yeah, because I think a lot of people need to
know that. Yeah. And so we used to cover that on day one. It's
in because some people actually look on the internet for a
lawyer. And I'm like, that's a bad place to search for an for
but then at the same time, I gotta get legal rights in
Canada. Let me do a Google search for a lawyer in Canada.
It's like, well, the better way to do it is find a lawyer that
you do trust. And then ask that lawyer for a reference to a
lawyer in Canada. Because then you can hold that lawyer that
you do trust accountable to actually
having somebody who does know what they're talking about.
So there's an art to everything.
Are there people that are not good?
Yeah, but here's the other thing that lawyers have.
Lawyers have an ethical obligation under the state bar
if they wanna maintain their license to not play games.
If they're doing something corrupt,
they can very easily be held accountable, very easily.
Like I'm not gonna go into the details,
but I've seen people get taken out.
And I've actually initiated some things myself
when I've been up against opposing counsel
and I thought what they did was dirty.
I raised it.
I was like, that is not conduct becoming a lawyer.
May I ask one more question?
Oh yeah, you can ask anything.
Okay, well, I don't have Barney here with me today, but.
Oh gosh.
Keep it going.
Okay, being a patent or the IP attorney that you are
and you are in New Jersey, correct?
New York.
I mean, actually I was born in New York.
I practiced in New Hampshire and Massachusetts.
I've practiced in Southern District of California,
Eastern District of Texas, Connecticut,
Florida, New Hampshire and Massachusetts.
But I am licensed.
So intellectual property law is federal.
Federal is not dependent upon states.
It doesn't go by state law.
Like it's, so like trademarks, copyrights,
there are certain state policies that you can look at.
As an example, unfair competition is a state claim
under tort law, right?
But if you're filing a trademark application
or doing a trademark search or a copyright application
or doing a patent search or a patent application,
there's no state regulations.
It's all federal, 100% federal.
So you just answered my question
because I wasn't sure about how that works.
Because you can have, for most problems or issues,
you can have a California attorney,
but they can't practice in other states
because they haven't passed that bar.
So that.
Yeah, so if, as an example,
let's say you were doing litigation in,
let's say you had a litigation case in North Dakota, right?
I would have to hire a local council in North Dakota
to represent you in the courtroom
because it's run by that specific jurisdiction.
But the filing of applications and stuff like that,
that's all federal.
There's no state regulations at all on that.
That's all federal.
Yeah.
Well, thank you.
There's a lot of people here.
Are these questions about like the audit or something
or like what?
Some, everyone's hanging out.
Oh, there are?
There's some questions.
We're just hanging out, asking questions,
figuring out what's going on.
All right, cool.
Natalie, did you have a question about the audit?
I have one.
I didn't.
I have so many questions.
Not about-
You mean legal questions?
Well, how would you say legal questions?
It's just in regards to,
because my patent is already, has been approved
and people are coming after me to license
or to be able to manufacture.
And I'm concerned because of course,
people that don't know what they're talking about,
so glad I'm here to be in the challenge,
say it doesn't matter if you patent it or not,
people can steal it.
Well, it depends upon, honestly,
depends upon the claims of your patent.
So if your claims are written well,
then it should be very difficult for somebody
to design around your invention.
And then the question becomes enforceability, right?
And so we're gonna talk about patents a little bit tomorrow,
but mostly on Friday, we'll talk about patents.
So when it comes to enforcement,
patents are the most expensive of all things
to obtain and to enforce.
So one of the best things that you can do
is actually find a partner
or like some kind of business venture,
other individual that can work with you
for the enforcement purposes,
or separately find somebody
who will take it on a contingency fee basis,
such as like Hill, Kirchherr and Wharton
in Atlanta, Georgia, they do that.
There's other law firms that do stuff like that.
So these are all things I bring into the audit.
Like I walk through all this stuff in there.
So I give people guidance on all these things.
So if that's something that you're...
considering, you know, I would bring that into there. You can talk about licensing. You can talk
about whether or not you should step into manufacturing or not. What are the different
issues that you have in manufacturing in different locations? I have clients that manufacture in
Indonesia, Malaysia, China, Germany, all sorts of places around the world. So it can give you
insight on that as well. Yeah. Okay. Thank you. You're so welcome. Did anybody else have a question
about the audit in particular? The door closes Friday. Just so Friday at midnight, it closes.
Just so everybody knows, people are already signing up. I want to make sure that, you know,
as people sign up, I get them on the calendar properly. So if anybody has a... Hey, Larissa.
Oh, Candace. Hey, what's up? Hi. So I missed the first 30 minutes because I could not figure out
how to get into this group. But will you be showing us some of the extra add-ons for the
larger package? I guess the protection... Tomorrow, we're going to go through it one more time.
I'll let people know about it one more time. And we're going to have a few special guests
who actually were at different stages. So some people who are just starting out and didn't know
what they were going to do, and actually received clarity so that they actually built
like successful companies after that audit. One example is Eileen is a really good example.
And then we've got Angelina's another... We've got a bunch... Angelica did a great job. She's
Angelica did a great job. She's thriving now. Yeah, we've got some great...
Todd and Tamara did. We have so many people who have done it at this point. We've done a lot of
them and we've never had... Candace, I'm going to drop a link. Sorry to interrupt, Peter. I'm going
to drop the link and everything that's included in this package is going to be on the page that
this link is on. So that's what it comes with. Right. That's true. Yeah. You can see the stuff
on there. And I can tell you this, though, that it doesn't exist. Like lawyers don't do this
because we don't need to. Honestly, I could sit back and bill at 600 bucks an hour.
I just sit back and do that. I don't need to do a package like I'm doing this because I've seen so
many people get in trouble. And this is a nice way of covering. People can come in. I can go
through everything with them. They can ask any questions, get guidance, do legal advice, all
sorts of stuff. They now have a good, solid direction. They've got a trademark search and
an application included. They've got a year long network that they can go into and ask questions
once a month and not get charged extra by a lawyer. This stuff does not exist. I'm telling
you, you look for it. Lawyers won't do it. I second guess because when I came into this,
I was like, well, I have a trademark and everything's copywritten and I've got the USPTO
and I look at it. And tonight while you were the earlier conversation, I'm looking at it going,
wow, that's just a low, like a logo mark. And that's just this mark and that mark. But I missed
the first part of conversation, but I realized it's not all in one thing. Yeah, it's true.
And then tomorrow, one of the things I'm going to touch base on is in that logo,
there's multiple parts and how do you search the second part? So if anybody has any further
questions on the audit, I'm here to answer that. Otherwise I'm going to jump off because it's like
955 my time. Good night. Take care. I'm sorry. I don't have Barney to post tonight. Good night.
Okay. All right. I'm going to jump off then. Actually, why don't we let people go? Oh,
it's my pleasure, guys.