Okay, well, welcome everybody to Day 4's VIP on Thursday.
I just looked at my notes because I was trying to figure out what Chris Nguyen, the head
of IP from Nintendo, was pinging me about.
I thought he was going to reprimand me for asking for the specific email address to email
if you have a question for Nintendo.
But nope, he didn't reprimand me for that.
Instead, he has the following to offer to you guys.
How cool was it though?
I mean, honestly, that we had Chris Nguyen here, the head of Nintendo.
I mean, that's amazing.
There's definitely favor on what's going on here and I'm very grateful for that.
So this is what he wrote.
He says, hey, if you didn't cover it already, another big reason to have IP registrations
and trademarks for sure is company, oh, valuation.
Actually, I haven't covered this.
This is why he's so good at what he does.
It says, if any of your folks are intending to sell their business at some point, quite
a bit of value can be assigned to the brand itself and the registrations behind it.
On the patent side as well, of course, if the main assets are technical, it can also
be increasingly used as collateral for financing.
That's another good point.
So if you're actually trying to obtain a loan, a business loan, you can list your intellectual
property as an asset of your company and assign a valuation to it to increase the valuation
of the company, which can get you more money as a new business.
Brilliant, Chris.
It says the latter part, there may be above their heads.
No, it's not above your heads.
He says the latter part might be above their heads, but for small businesses that are looking
to eventually sell, good to understand IP as a driver of valuation.
That's I mean, honestly.
Think about that.
Shark Tank.
They do that.
When they ask somebody if they have a patent, a trademark, or the copyrights, when they
ask them if they own their intellectual property, boom, all of a sudden, the interest peaks
on all of them because they understand what that really means as far as the value of the
company.
Especially Mr. Wonderful.
Immediately, he's looking for licensing.
He loves it the most.
He's immediately like, let's do a licensing deal.
I want $2 per unit and 10% of royalties for, I mean, he's such a licensing guy.
He knows IP really well.
The whole point being that, yes, what Chris said is absolutely right.
Having IP does increase the value of your company.
Just like if you're selling your company and you have, let's say, 100 computers that you're
selling with it or furniture or whatever, it increases the value.
The good thing about IP though is that the valuation, it depends on who does the valuation
for you.
If you hired a company like Pricewaterhouse, which I would not suggest because they're
incredibly expensive, but they're good at it.
If you get a good valuation of your IP, you will definitely get a lot more money from
the bank, a lot more money, and you'll actually get better interest rates at times as well
just by the mere fact that you have IP.
Keep that in mind.
Your assets, what you're investing in the future of your company actually can sustain
you and position you to obtain more.
Don't forget that when you go to the bank and they say, hey, what do you have as collateral?
Make sure you mention your IP because they may consider a certain value for that, which
will actually increase your valuation, which will result in you paying lower interest rates
and get more money in a deal.
I'm thankful to Chris.
I'll have to send him the snippet of this.
Thank you, Chris.
That was a good point.
I didn't even mention that.
One of the main highlights of today is we are going to walk through a trademark application
together.
Now, this is pretty cool, but let me give you a little disclaimer here.
What we're doing here, the filing of a trademark application, my walking through this with
you, I'm not doing this so that you guys just go file your own applications if you've never
done it before.
I mean, if you do it, it's up to you.
I can't stop you.
I can't tell you to do one thing or another.
It's totally up to you.
I had one person who was in this training, filed his own application the same night.
As a matter of fact, he's on one of my reels, right?
literally is like, I was in your course. I followed the trademark right away. It went
right through. I was like, I didn't even know you did that. That's great.
We're friends. He talked about that for like two weeks. He was so lit up and proud
of that. He was really happy about that. He has like 60,000 followers.
Yeah, exactly. But one of the things that I would honestly, I would suggest to all of you
is if you've never filed an application before, get everything together and then give it to an
attorney. All right. The reason why is because if you make a mistake, you can't fix it.
So if you misspell something or you have a recitation of goods and services, that's wrong.
Now, if you file an application and you select the wrong international class, that can be fixed.
Right. So let's say I file it in class 35, but it belongs in 41. The examiner will come out and say
you've got it in the wrong class. It should be in 41. And then you say, OK, I'll take 41 instead.
Right. But if you file in one like one application and you have like three different types of goods
on it, like shoes, basketballs and T-shirts. Right. That's technically three different
international classes. You file one application with all that listed there. It's going to get
rejected. The examiner is going to say it's not one class, it's three classes. Now go fix it.
Right. And you'll just have to pay the extra fee. But there's certain things you can't fix.
Like if your recitation of service is really narrow, you can't make it broader.
Like you can't fix it. Like Nike's trademark application that says sports shoes having cleats.
They can't fix that. They own sports shoes with cleats. They don't own other things. They had to
file new trademark applications to cover all the other stuff, which means what? It costs more money.
Exactly. Vicky, you got it. It costs more money. So it's exponentially better for you to make sure
that you do it right the first time. And if you've never done it before, please like get a lawyer
involved. But when you address the lawyer, like let him know, look, I did almost all the work myself,
you know. And then you're sending it to them, which should hopefully decrease your cost
if you did it right. All right. So with that preface, I'm going to walk you through
the filing of a trademark application step by step. This is actually pretty cool.
All right. So let's go over to the USPTO website and then I will share my screen.
There we go. Share screen.
There we go. OK. Now, yesterday, one of the things I said was that for you to be able to
do this, you're going to have to go create your own account. Remember that? So for those of you,
did anybody here and you didn't have to do this. I was just saying if you wanted to be able to do
this together, you're going to need to be able to have an account. Did any of you actually create
an account? Vicky did. OK, cool. All right. So I'm going to walk you through assuming that you
have an account already, but you'll have to get your own account if you ever file your own
trademark application. So you just go to my USPTO. You log in with your USPTO account.
You select to sign in. Verify. Boom, I'm in. OK. This is the first screen for trademarks.
And for patents, it's all in the same place. Down here on my screen is patents. Now, the nice
thing about this screen is that you can move things. You can click add a new workspace and
select the size of the workspace and what you want in it. You can customize it any way you want.
It's really neat. This is customized for me. I care about the new patent alerts. I care about
some of the trademark issues. And then my paralegals follow the patents. So I do the work,
but they file. So I keep it on the bottom because I don't use it as much. But I do a lot of the
trademark application stuff like every single day. So what you would do is select file an
application. So file a TEAS application. That's what you're doing. Now you get this thing here.
And it says it wants to do a verification. You say send me an email. Click here to enter the
verification. I now go to my email. Oh, actually, I shouldn't open it yet. I already clicked it.
Boom. All right. Now I got to wait for it to open. Hold on one sec.
It's going to be easier if I look at my cell phone because I didn't have my
email open on the computer. So let me look at my cell phone and just look at the code.
There we go. Use PTO accounts.
a nice little email with a code. The code in this case is 519892. That's the code. And then I click
verify and boom, I'm in. Congratulations, you have hacked NASA and you're ready to go in.
Okay, so here we go. We are now on the trademark site. Now, I'm going to walk you through
the filing of a TsPlus application. The reason why is because the way the TsPlus application
works is you type in certain keywords and it tells you what classes are associated with the
application as opposed to you having to figure it out yourself. So I'd rather teach you that one
than the one where you type in whatever you want because in the one where you type whatever you
want, that's where people get in the most trouble. So I'd much rather, exactly Candice, I'd rather
show people, let me show you the version where you'll get into the least amount of trouble. I
want people to have minimal trouble. And so with that, that will be the TsPlus application. So you
see under number one, A, that's a TsPlus application. So in this case, we'll type in
certain words and it'll tell us the international class and it'll actually give us the words to use
in the application. And you guys are going to actually select what kind of goods and services.
We're going to make this fun. Okay. All right. So now we go down here and we say,
is an attorney following this? Now, this is kind of a funny situation because I am an attorney.
So when I filed a trademark application for myself, I selected that I was an attorney,
but then it asked me for my attorney's information. And when I typed in my attorney's
information, which was me, it said, you can't be the applicant and the attorney at the same time,
which is actually not true. You can, in my case, I was the applicant and the attorney,
but I had to select that I was not an attorney so that I could file an application for myself,
which interestingly enough is actually committing fraud on the trademark office,
which will never be enforced. But I had to commit fraud on the trademark office to be
able to file my own application. Something's wrong with that equation. But anyways,
that's what you do. You select no, and then you scroll down and you click continue.
Okay, now it gets interesting. Let me make it a little bit bigger. I think maybe I want to see it
a little bit bigger. Can everybody see that? Or do I need to make it bigger? Is it okay?
It's okay. Okay, good. All right. Owner of the mark. Remember how I told all of you, like,
it's either in your name or in your company's name. If it's in your name, you just type in
your name. Peter Anevas. Done. If it's in your company's name, you put in your company's name.
Mine is A to E challenges LLC. Done. Okay. Now, if you have a DBA, how many people here have a DBA,
doing business as? Candice does, Emery does, Ray of course does, Diane does. So a number of people
do. Okay. So here, what you do is you click your DBA and then you just put in whatever it is.
Awesome enterprises, right? That's the DBA. Okay. So you just put in your DBA right there. Very simple
so far, right? Okay. Now it gets a little more technical. You have to know what kind of entity
type you have. So if you have an LLC, you select LLC. Second you select the LLC, the screen will shift
and you'll come to this screen. So now you have to specifically say, what was the state of
incorporation? Like where is it organized? So for me, it was a New Hampshire corporation. So I select
New Hampshire. That's it. Now, how many here have foreign companies? Anybody have a foreign corporation?
No, nobody. Okay. All right. Well, in case somebody watches the video, if you have a foreign company,
all you'll do is come down here and select your company, Australia. Done. Now in foreign
countries, they have a lot of different things like limited. They have like JVs. They have like,
they have a number of different other options. So you can select like limited partnerships.
Limited partnerships are pretty popular in other countries and JVs and some of the others.
But in my case, it's simple LLC. I select my state, New Hampshire. Done. All right.
Now we come to the address. It shouldn't be that difficult. Just put in your address,
but there's a flaw in their system. So this is hint number one. The flaw is if you have an
auto-populate on your screen, the second you select it, you'll see that the auto-populate
will go into the wrong field. So you have to grab it from here, cut it.
and then move it down to where it belongs in the mailing address. Otherwise, you're going to get an
error message. A lot of people don't know that. They get to the end of this thing and then it's
like error, error, error, and they're like, I put in my address, what's the problem? That's what the
problem is. That's how you take care of it. Then you select your state, Hampshire, your country's
zip code, done. You're not going to have to worry about this domicile, not domicile,
none of you. I can't think of anybody here having that issue. You can read it if you want. I'm not
going to go into it because I don't think there's going to be anybody in that situation.
I'm just going to grab a
lost engine over here because I've been doing a lot of talking over the last four days.
You can enter your website if you want, but you don't have to. It's totally up to you.
Truly, it's up to you. You don't need to. Then you click continue.
Look, what happened? You notice that error? Let me show you why there's an error. What's this?
Anybody notice that there's a field that we never even saw?
It's this one right here, email address. For some reason, the majority of the people I've seen who
tried to file their own applications missed this one field. They get this error. The beauty of the
error is it tells you the owner holder is required to provide an email address. Now you know. You
select your email address. You can put your phone number if you want. It's up to you.
It's not a mandatory thing, but if you want the examiner at the United States Patent and
Trademark Office to communicate with you, then you want to enter your phone number.
The problem, though, is if you list your phone number, everything's a public record,
so the public knows your phone number. That's the problem.
You got to weigh the pluses and the minuses. The way I would do it,
I wouldn't list my phone number. This is not legal advice.
I'm not saying to do it. I'm telling you what I do. I don't list my phone number,
and then once I get a first office action by email, I just call the examiner and give them
my phone number. It's in their file, but it's not listed publicly. I don't list my phone number.
It's in their file, but it's not listed publicly. That's how I handle it. Now I can click continue.
But look, website address you entered wasn't valid.
Then you come down here, and you're like, what are you talking about? What website address?
Remember I told you there's always an error if you auto-populate?
There's another problem right there. Do you remember us ever typing in a web address?
Nope. It's because it auto-populated. This is why be careful when you auto-populate with any of
these applications. For some reason, it populates the wrong data in the wrong field. I don't know
why. I tend to, once I do it once, I go through one more time and look. Yep, that's right. Yep,
that's right. That's the address. Make sure the address is not in the internal address. It's on
their mailing address. That's correct. That's correct. I don't care about that. I'm not listing
my phone number. I don't have a fax machine. I also don't have an abacus. They're about as relevant
right now. Then I go over to the patent guy. That's the email. I click continue,
and it should go through. It does. See? By that example I showed you, don't auto-populate.
It messes up the record almost every single time. Now let's go into the next part.
Now we have to select, are we doing a wordmark or design? This is our first
fun moment. If you want to file a logo, type number one. If you want to file a wordmark,
type number two. I'll go with whichever one you guys want. Yeah, I know. I turned
off the sharing for a second. Thank you very much. Number one is a logo. Number two is...
Oh, gosh. This is like... One, two. One, two. One, two. You guys are not making it easy.
All right. It looks like it's literally equal. One, two. Oh, my gosh. This has never happened,
people. Do both. Do both. Richard, you would say that, Richard.
Only the smart people do things like that. Let's see. One, two, three.
The image search would benefit them on the logo.
Yeah, I mean, we could.
All right, the image one is harder, yes.
Julie, you are correct.
Images are harder.
So why don't we do an image?
How's that sound?
Since images are harder, I'll do an image.
Is everybody OK with that?
All right, cool.
We'll do that.
I'll do the tougher one.
The word one's easy.
The more difficult one is this one.
So you click Specialized Form.
Matter of fact, you know what?
Let's do what Richard said.
Richard said, hey, do both.
Let's do both.
If you click on, for word mark, you just do standard characters.
You type in the word.
And let's say the word is?
Can you screen share?
Oh, yes.
Thank you.
It turned off again.
I forgot I turned it on.
Thanks for letting me know.
Share screen.
Pow, pow.
There we go.
All right, so let me know when you see it.
There we go.
Got it.
OK.
So now I just select standard character or this one.
Standard character is like text.
Special form is design.
I'm not going to go over sound marks because they're so rare.
I'm not going to go over that.
So standard characters is like a word mark.
So let's come up with a trademark.
So let's just say tran, tran, no.
Let's try Frabus.
That's a new trademark, Frabus.
This came up with, I don't know if it exists or not.
I just created it.
So all you do is you type in the word there.
That's it.
And then you come over here and you click Continue.
This additional statement section,
that's really like if you have a prior registration you
want to cite to or you filed in a foreign country
and then you're filing in the US, you want to cite to it.
Most people aren't going to have that situation.
Or if you have, let's say, a Spanish word
that you're filing for and you want to give the translation
of it, you would actually select this
and then put in the translation.
That's usually not the case.
So that's all you do for that.
But if you do design, it's different, more complicated.
You now have to go in and find a file.
You have to find an image file.
So let me just grab pictures.
And let's select, I like this door.
It's like one of my favorite pictures, the door.
All right, so I select the door and then I attach it.
Now, the problem now is that you've
got to make sure that the size is
acceptable by the United States Patent and Trademark Office.
It needs to be no smaller than 250 pixels
and no larger than 944 pixels.
So you're going to have to go into your software or whatever
and change the pixels so that it fits.
So if I go back, I probably have something that fits more.
I think this would probably fit more.
Yep, that one works.
All right, so now for any image that also includes a word,
you have to put in the words.
So let's say that it's the image,
like let's say it's like the Nike swoosh and underneath it
says, just do it.
Then you would come down here and you would type in the words,
just do it.
Those would be the words associated with it, right?
So then now you come down here if you're claiming color.
I can tell you that this is not legal advice again,
but I can tell you that if I have a color logo,
I tend to file it in black and white
because then it covers every single color.
If I file it in color, then it technically
only covers that color.
I like broader coverage, so I tend to file in black and white.
And so I don't try to claim color.
So you want to talk to your attorneys about that
if you need color or not.
So I'm not claiming color, so I click on that.
Then you have to describe the logo.
So let's say it's the Nike swoosh.
So then what I would say is a curved line
where a proximate portion of the line is shorter
and broader in radius while a distal portion of the line
is.
is, oops, the line is thinner and elongated,
something like that.
We're just basically describing it, that's all.
Nothing that exciting yet.
Now you come down here.
Remember, this is the same additional elements,
additional statement that we talked about before.
So then I click continue.
It tells you that there was color in it,
but you provided an image that was,
even though you wanted black and white rights,
you filed it in color, it's gonna tell you that.
So that's why what you're gonna need to do
is grayscale your color image if you submit it.
Because if you submit it as color,
then it can take longer for processing
at the United States Patent and Trademark Office.
So if you have a color logo
and you're trying to get black and white coverage
to cover all colors,
then you're gonna have to change your color logo
into grayscale and submit a sample of it in grayscale.
So I'm gonna ignore that for now and just continue.
All right, now we get to the interesting part.
This is where you add your goods and services, okay?
So we are going to determine
what exactly do we want this trademark to cover?
So I click on add goods and services.
Does anybody remember what the trademark was?
Anybody remember?
Trabus, T-R-A-B-U-S.
T-R-A-B-U-S, really?
Trabus, I think it was.
Was it?
Is that what it was, guys?
Anybody remember?
I have a head cold.
I could totally be making that up.
I don't remember.
Let me go back.
Go back.
You can just go back.
Just click go back.
Go back.
Frabus.
I thought it was an F.
I think it was Frabus.
I thought it was a T.
Was it an F?
We'll go back and check.
It's okay.
This is really handy.
You can just click buttons.
Oh, actually, we decided to go with the design.
That's right.
So it doesn't matter
because we wanted a design instead of a wordmark.
All right, so you click continue.
Go back to that screen.
So let's assume for purposes of discussion,
since it's actually an image instead
because we wanted to show you how to do it with a logo.
Let's go into goods and services
and select something for Frabus.
So let's say it's F-R-A-B-U-S.
So just give me some goods or services
that can be covered under F-R-A-B-U-S.
Just type them in the chat
and we'll look up a few of them together.
Consulting, that's a good one.
Hats and pens, sneakers.
Okay.
Anything else?
Any other ideas?
See, this is when you guys should be taking advantage
of the system.
That's what I'd be doing.
That's just me though.
Trousers.
All right, let's see, let's see.
Let's see if trousers is even in there.
I'm kind of curious.
Trousers.
Oh, look at that.
It comes up as trousers.
I thought it would have been pants,
but it comes up as trousers.
You go, David.
David's educated.
He knew it was going to come up.
All right, so when I type up trousers, look.
Class 25.
So now I look through this and I say, okay,
well, I'm going for trousers.
And you know what?
The trousers that I'm using are for hiking.
So, oh, there's hiking trousers.
And they're using the rain also, yep.
And let's see.
And the UPS guys use some of them too.
So there's short trousers.
And for every UPS guy who wears short trousers,
we have to have trouser socks.
So that's it, okay?
So those are all the ones that I have.
So now I selected all of those
and they come right over here
and I go insert checked entries.
Boom.
See how they all populated?
Not bad, not bad.
So far we're doing all right.
So far doing all right.
But now that we have them selected,
we have to determine whether it's an actual use
or intent to use application.
Old style database.
David's awesome.
That's right.
All right, so let's say that
we have been actually selling trousers,
but we haven't actually come out with the rain version yet
and the hiking version.
Those two haven't come out yet.
But trousers, trouser socks, and short trousers,
because UPS is our number one customer.
We have trousers, trouser socks, and short trousers.
So now we have to assign a filing basis.
1A means that we're already using it
in interstate commerce.
1B means that we're not yet.
So let's say, yep, we're already using it.
Then I would select 1A in my application.
Now I have to include what's called a specimen.
This is where it gets tough.
This is the one area that is the toughest.
Because if it's a product, a specimen technically
can be a picture of the product using the logo on it
or the packaging for the product with the logo on it.
So if I have a box here.
Nope, my office is actually pretty clean right now.
Go figure.
All right, well, here's a can.
And it says on it Waterloo.
That's the name of the water, naturally flavored spring
water, OK?
Waterloo.
So what I would do is I'd take a picture of the can showing
the trademark on it.
And that would be my specimen.
And then I'd upload my specimen here.
Just come over here, choose the file.
Let's say my specimen is trying to find another small image.
It's one of my favorite pictures.
Let's see if it's a small image.
Return to form.
I attach it, and then I return to form.
Looks like it's OK.
OK, and you see one file attached.
That means the specimen is there.
Now I've got to describe the specimen.
So I guess it's something like digital photograph of packaging
for trousers, including logo Veron.
That would be an acceptable photograph.
There we go.
That would be acceptable.
Website specimens, I don't use that.
Some people do.
First use of the mark anywhere, that could be internally.
So I could say January 12, 2021.
And then first use in interstate commerce,
like let's say my first sale was like March 25, 2021, OK?
And I come down here, and I say assign filing basis.
And watch what happens.
Boom.
See, now all of a sudden it shows here, trousers, section 1A.
Trousers, section 1A.
Short trousers, section 1A.
See how it's all there?
So that leaves me two more.
Like if I click Continue right now, look, it gives me an error.
Because two of these, I haven't assigned yet.
So I take the other two, and I say, oh, I'm not selling them yet.
So I'm going to put them under Intent to Use.
I select section 1B.
It gives me this message, and it says,
are you sure you realize you want
to do an Intent to Use application?
Are you realize that you're going
to have to change it from an Intent to Use
to an actual use application later by filing a petition?
And you're going to say, yes, because I was in the Protector
Idea Challenge.
And so you click on that button.
You click Assign Filing Basis.
And boom, you're done.
Now every single one of them has a filing basis, 1A or 1B.
Then I just click Continue.
Now it's not.
That's pretty much it.
That's pretty much the entire application at this point.
If you have an internal docketing number,
you can put it there.
You already entered your first email address.
You can add a second email address.
Ray raised her hand.
Ray, you have a question?
Question.
I just got reached out to you by John Umstead.
So he had the wrong time, so we wanted
to know if you wanted him to still come talk to our VIPers.
Oh, yeah, you can bring him.
Yes, give him the VIP link.
That's fine.
Be a nice way to close the night.
OK, so I just click Continue.
Now all of my information is here.
Since we filed in one international class, class 25,
it's $250 because it's the cost for one class.
Now I come over here, and I've got to select.
You can read the declaration on your own.
I've done this a billion times, so I
know that I'm selecting all of them.
You add your signature.
A signature is a slash with the name.
That's how you do signatures with the United States Patent
and Trademark Office.
You select the date.
When you click over, it automatically populates.
You type in your normal name, your position.
As an attorney,
I usually put an attorney of record,
New Hampshire bar member.
For you, you could just say something like owner,
you know, for applicants.
Again, you guys aren't filing on your own.
I'm just showing you the things
that are going to be entered by an attorney
so that you know beforehand everything that you need.
And then you click validate.
I'm not gonna do that
because I'm not submitting this application.
Okay?
That is the process of filing a trademark application.
Those are all the steps,
all the different parts that come together
to file your application.
Now, after you file your application,
just so you guys understand the prosecution,
then I'll go to Vicky for a question.
And I'll take any other questions on that.
After you file your application,
what happens is,
it goes to the United States Patent and Trademark Office.
Once it goes there, they give it a serial number.
That's the number that you will refer to for everything,
literally everything.
Now that you refer to that,
you can look it up online.
You can search for the number online.
You can do all this stuff.
You can search.
Remember how yesterday we did trademark searches?
You can go to that site
and then type in your trademark serial number
and your trademark application will pop up
immediately after you file it.
Like immediately.
Okay?
All right.
So now,
it'll be allocated to a specific international class.
As you submit it, somebody will review it,
make sure it's accurate.
And then they'll send it to an examiner.
Examiner at the United States Patent and Trademark Office,
who will now review it
to determine whether or not it should be allowed.
They'll look at other trademarks.
And as they do that, they'll say,
yes, it should be allowed because there's nothing like it,
or no, it shouldn't be allowed
because there's a likelihood of confusion
with another trademark.
Now, they can also reject it for another reason.
There's one other reason.
Somebody tell me another reason.
We talked about this briefly.
I'm wondering if anybody remembers it.
It's a very common rejection
when people file trademark applications.
Somebody type it in the chat.
If you remember.
Yeah, you guys are dancing literally right around it.
The service cannot be in the name.
Yep, that's right, Julie.
Too broad that, yeah.
Likelihood of confusion is that's the general rejection.
So the technical terms are it's merely descriptive.
Those are the technical words,
but you are all right.
You're all right around it, like too broad.
But it's basically called merely descriptive.
Oh, that's a cool trademark.
I like that, Candice.
Actually, I like that a lot.
That's a really cool.
That's a cool name.
There's, that's not descriptive at all.
Like, that's actually really good.
All right, so this is what happens now.
They review it.
They're either gonna allow it.
If they allow it, you're going to get a notice of allowance
and then they're gonna publish it
for everybody in the public to see.
And after they publish it,
you're going to get a registration
if nobody opposes it, all right?
If it's rejected,
then you have to respond to the rejection
within three months.
That's all in the document they're gonna send you.
But that's what your lawyer is gonna do.
Your lawyer is gonna analyze it legally
and then tell you we have legal arguments to win.
And these are our legal arguments, okay?
Make sure that, just as an aside for a moment here,
make sure when you work with lawyers,
they explain to you what they're doing, okay?
How many people here, when you went to buy your first home,
just saw the home and said,
I'll take it and paid the price?
Anybody?
Are you serious, Diane?
Diane's like, I'm loaded.
I'll take it.
So it's, I gotta tell you guys a really funny story.
This is actually a really funny story.
My wife and I had just gotten married.
We lived in Atlanta, Georgia.
And so we were looking for a home, like a house, right?
We lived in a condo.
We wanted to buy a home.
So my wife, as I was working,
would go out and try to find homes.
So she calls me up and she's all excited.
She's like, I found it.
the home. I found the home. I was like, okay, cool. And this was the first house that she said,
I love the house. We have to go take a look at it. I was like, cool. So I leave work,
we go in the car, we drive up. This house looked reasonable size from the front,
but there was these two massive lions, like massive lions, right at the front,
like one on each side of the staircase going to the door. So I thought to myself,
who with a reasonable sized house would have two massive, and these were massive, like
ornate lions on each side of the door. Something's wrong with this picture. I don't know what it is,
but it's my wife. So I'm going to call and find out the cost of the house. So I call him up,
real estate agent picks up the phone, says, which house are you looking at? I was like,
oh, blah, blah, blah. She's like, oh yeah, that's $959,000. I was like,
that is like, it's a tiny house. It's tiny in the front. What are you talking about?
Oh, she says, oh, you haven't seen the side of it, had you? I said, what do you mean? She said,
you saw the entrance to the entire place. You're looking at these massive bushes on each side of
it, right? I said, yeah. She says, go around the bush. So I go around the bush and it goes
So I go around the bush and it goes like a school. This thing was massive.
So to this day, I tease my wife. I was like the very first house and my first job you wanted to
buy was a million dollar house. I was like, I am not sending you to go buy houses. Okay. So,
so in any case, my whole point of that being, whenever you engage with an attorney,
make sure they explain to you what they're doing. Like get, get involved. It's your company. It's
your money. Ask them. Okay. They say it's going to cost $2,500 to respond to an office action from
the United States patent trademark office. Can you explain to me what you're doing? Yeah. You
get a likelihood of rejection. There's three different trademarks that are there. They're
kind of similar. We have to come out with a legal reasoning as to why it's different. Okay.
Makes sense. If they instead say, yeah, we just got a notice of allowance. I just need to dock
everything. I need to make sure that I dock at your publication and you're, and you're sending
you your certificate and reviewing it. That should not cost $2,500. That shouldn't even cost a
thousand dollars. I mean, that, that doesn't make any sense. So you need to communicate with your
lawyer. Okay. All right. Vicki Bay, Vicki Bay, you're up my friend. Thank you so much. And I
promise this is a relevant question. So when you did the, you went through the trademark with the,
as the logo and you described the swoosh thing, and then you put words underneath it,
the, the just do it part doesn't need its own word mark. It could go under the logo part.
That's an excellent question. Excellent question. So no. So in this case, we filed the logo and we
only went through the actual filing of the logo itself. That was it. We didn't, we didn't go
through anything, but the filing of the logo. Right. So in this specific case we didn't separately
file for the words, but as I mentioned earlier, when we started out, you should always file for
the word separate always. Right. Because if you have like Nike swoosh, just do it. I would a hundred
percent of the time file for just do it alone and then file for the swoosh alone, because then you
can use the swoosh alone. Or if anybody ever copies the swoosh, you don't have to say, well,
okay, they copied the swoosh, but they didn't copy. Just do it. So therefore do they infringe
or do they not? No, I own the swoosh. They're using the swoosh. That's trademark infringement
or I own, just do it. They're using, just do it. That's trademark infringement.
That's why I will always tell my clients that they have a design element and they have words.
I'll tell them if the words are distinguished or they're, if they're important, I would file for
the words alone, you know, so there would be two different trademark applications, but you cannot
file one application for both. You can't file one application to cover a logo and a wordmark.
There are two different applications.
But when you were looking at a register, I think today I was looking through some things
and it said that it had both kinds of marks on it.
Yes. So what you're looking at, I'll give you an example. I'll pull one up so you can see,
so everybody can see what Vicky's talking about. Let me go back.
I'm going to pull up one.
I have a Nike graphic if you want me to pull that up too.
Yeah. Do you have the registration number for that? I'm going to pull that one.
It's on there. Yeah. Let me grab it. Let me do this.
green share here. Yeah, that'd be great.
Here we go. So it shows the differences here.
Where's the one with both? Each one step? There it is.
123-7469. Let me pull that one up.
It's a good question. That's why I want to I want to do this with all of you
guys. Let's see, go back.
Okay, Mark, search.
There you go. 123-7469, yeah.
Like a steel trap.
I'll drop this in the Facebook group so you guys can reference it, too.
OK, so now if I go back, because Vicky asked a very good question
because it can look very deceiving when you look at it on the USPTO records.
So check this out. You see how the record here is actually a logo,
but then next to it, it says wordmark Nike.
You see that?
Everybody notice that that can be very confusing.
You can think, hold it, this is a wordmark.
No, it's actually not a wordmark.
It's actually a design mark because you can see
and the way that you find out is you can just click on TSDR.
Go back to the original application.
If they actually have it, this is a very old application.
Oh, they don't actually. Oh, they do.
Let me see if I can find the original.
Registration certificate.
See preceding documents.
Those are for trials.
They don't have the original trademark application here.
You would see it on the original application and would tell you
that it's a design mark, but here's a registration certificate.
And let me make it smaller for you guys.
Minus, minus, minus, minus, minus, minus.
There we go. All right.
So for this one here, principal register, you see the name with the design
and right here to see if they show you on the this is an old registration.
So it's not as clear on some of these old ones.
Yeah, you can't really tell on the old ones.
It doesn't list it, so you can't tell on these old ones.
On the newer ones, it's easier to see.
But in any case, you're just going to have to take my word for it,
that it actually is a design mark.
I would have to find something that's newer.
I wonder if Burger King Burger King might have a good one.
See, just a heads up while you do that, Peter, John's here.
Oh, awesome. John was John was able to meet.
All right. This is great.
Let me just finish this.
Then I'm going to go to John before we close.
Let me go to one of our old or newer ones.
So the way you can determine whether or not something is a design mark.
Is if you go over to image list here.
You can see the designs to that is a design right here.
The date of this one is 2020.
OK, there we go.
So for this one, I should be able to see the original application form.
There it is. OK, here's a good example.
Now, here's an application where I can see the original application form.
When I click on application, I go down.
It's a one B application.
And where's the Burger King?
All right, here we go. Special form.
Yes, that tells you it's a design right there.
The mark consists of a hamburger design,
so special form is for design, not for a word mark.
And then it gives you a description, the description of the mark
is the mark consists of a hamburger design.
OK, so sometimes you have to do a little more homework
to determine whether it is a design or not.
Like I just did there.
But your attorney should be able to do all this stuff for you.
Any other questions real quick before I go to my friend, John?
Oh, gosh, I miss you, man.
I can't wait to see you in October.
Any other questions on the application?
OK, cool. So we're about to close,
but I want to take a moment to acknowledge my friend
who is substantially taller than me, John Umstead.
And we have we have video evidence of such height differential.
That was one of my favorite videos ever, man, like literally.
So we did this ad where I was standing on the curb
of like a sidewalk curb and John was standing.
on the street. And we were almost, I think he was still
taller than me. Yeah, it was still a little taller than me,
but it wasn't as bad. So we did the whole video. And I asked
john, you know, what'd you learn through protect your idea
challenge? He's like, Oh, blah, blah, blah. Great. And then
we're like, so we hope you join us on the protect your idea
challenge. And I stepped down like this much taller than me is
the best commercial. People still laugh about that ad. It
was so awesome. So john, um, I just want to like, first of all,
thank you for your time. I know you've been in the protection
portal. You've been with us for a long time. And one of the
elements of the actual package, the foundations and IP package
includes the protection portal. So I thought maybe you could
take like just a minute to let people because I haven't really
talked about that in a lot of detail. Yeah, maybe you can
tell people about the experience in the portal. And what you
think about it?
Yeah, I would love to do that. Yeah. Thanks for inviting me,
Peter. And it sounds like Ray is going to be at a conference in
October. So that would be nice as well. We'll make sure we
mentioned IP a lot so that it can be written off properly.
But yeah, so the protection portal, it's been almost a year
and a half, I think, the one of your first two or three
challenges and realized, you know, the value and, and having
the right a the right person on board. So when Peter says you're
you're your IP attorney, well, look at him right there. He's
down below me. So I'm pointing at him. He's my intellectual
attorney, right. And so, but I had run into issues. Early on
with our company, we've got a cookie business and the name we
wanted. I done my searches I done, I followed all the
instructions. And I got these cease and desist letters. And in
the attorney that I found here in Kansas City, couldn't promise
me how much it would cost. It was like open ended, like five
to 20 grand. And this was a fledgling business. And so we
just kind of left it. And, you know, for years, I kind of did
my own thing bumping around and figured out, well, I need to do
this, just put a TM on it for now until you're going to file
and burst you state and all the things Peter has talked to you
about here. And, and, and so you get this basic understanding
going through the challenge, but the portal is really where the
rubber meets the road, because the folks who are in there are
actually business owners, or they are, or they're going to
start a business. And, you know, it's not just to learn the IP
stuff. And Peter's been great, like on the cutting edge stuff.
You know, the AI, it's probably been six months, maybe eight
months since he's been talking about that. And they're just
with us. And now he's doing things externally. But it is,
it's a great way for to get like, one on one, not one on one
time, but you get just a general overview on so many different
elements of IP intellectual turning topics, without having
to, you know, go one on one with Peter. And again, it's this
isn't, you know, legal advice, right? Have you? Have you told
everybody this is how we do it? Absolutely. Right. But there can
be guidelines. And yeah, everybody's I like that
everybody's doing even Vicki. Yeah, she's having her drinks,
too. But the nice thing about that is, you know, you're with a
group of people. And it's, it's people, entrepreneurs who can
help as well. And even if you don't have a business, or you're
just thinking about it, there's really no better place to be
than to hang around, not just hang around, but also to glean
and understand what other people are doing and how they're doing
it. And the thing that I like to is, like, when I share my
story about my application, it's like I paid the dumb tax, right?
And if I paid the dumb tax, I would like to share with other
people, so that they don't have to pay it, right? If it's been
paid once, you don't go pay it anymore. And so we can kind of
share and walk alongside each other. And then, you know,
there's endless opportunities for intellectual property
topics, it's unending, right? Something will happen, there'll
be a, there'll be an article or somebody's suing for this or in,
and it's a great forum, we are, depending upon what's going on,
Peter, for that month, we'll hit on that topic and talk about it
in a general broad basis. But if you want to have him do
something for you, it's easy to get connected with him,
especially if it's an area where you have. And so this challenge,
it's really pretty, pretty, not very deep, but broad. And
there's so many things within each of those days that you
covered, that you could spend another five days or six days or
60 days on each of those. So the community and this is something
Les Brown said at a 100x conference, maybe 18 months ago,
he said, community is the new currency. And what he was
talking about is when you get people of like minds,
like pursuits, like values,
and you start to put them together,
there's this synergy that happens with the community.
And so with the intellectual property of Peter
is very unique because he's basically the only lawyer
on the planet who has an IP, right?
Who has an IP group that he's actually helping people on.
And so I just, you know, I love Peter to death
because he's got this heart of generosity
and he's really, Peter is really, he's overturning,
he's like turning tables in the legal system.
And what he's doing is he's empowering
each and every one of us.
And what he's doing is making us more informed
so that when we do use Peter,
it doesn't cost us 10 times the amount
because we can do the legwork
and then he can do the final work
and then everything's all done and we know it's right,
right, because when I did it, I'm just guessing.
And back when I was filing, it was 14 years ago,
YouTube didn't have all the information.
You couldn't go, how do you file a trademark application?
It's gotten so dangerous right now too.
When you go on YouTube,
there's people who say they're specialists
and they're telling you literally the wrong thing.
And nobody knows or influencers,
Ray and I have run into this,
influencers that are telling people,
use this program to get a logo,
start your company right now.
They're walking into trademark infringement.
And we literally went through an example
where the company that was creating the logos
even tells you they don't do trademark searches.
They're not going to indemnify you
of trademark infringement.
Yet they're telling you,
use the logo and build your company right now.
It's like, it's really-
It was so painful.
These influencers had each of them, each of them,
mind you, there were so many of them giving bad advice,
but like 1.5 million followers,
800,000 of them are constantly engaging,
which means now there's 800,000 people out there
who are going to get themselves in trouble
and be vulnerable to damages.
It's heart-wrenching.
And that's part of why we built this, yeah.
And that was a topic that we covered in the portal,
in the group we got together and I was watching this guy.
I was like, oh my goodness.
This guy is spouting off these things
that were just completely taking people off,
onto a path that they should never be on.
And the other guy that was interviewing was like,
oh yeah, brother, you tell them about it.
And I was like, no, stop telling them about it.
And we had a little dialogue going on in that.
And so, and the other thing is,
you have people like that, you know,
Facebook feeds you different things.
Instagram feeds you different things.
So guess what?
I don't get the same feed that Peter does
or that Vicky does or Ray gets.
And so there's always opportunities where somebody goes,
hey, what about this?
And they drop a comment in.
And so then that starts a dialogue.
And if enough of those happen,
then that can be a topic for our next month.
And so that's the opportunity.
That is invaluable.
What John just said right there
is something that has truly blessed me
in this entire ordeal in that,
what you find is that other people
are raising certain topics that you haven't even mentioned.
Like, I mean, it's like a major part of the value
really is the network.
Like these people are running into different circumstances
you haven't run into yet.
You know, April all of a sudden says,
hey, I just ran into this with such and such.
I tried to negotiate this deal
and they raised this issue.
And I said, oh yeah, that falls into this situation.
This is what you wanna do in that and blah, blah, blah.
And then the person over here says,
oh my gosh, I'm walking into that meeting in two weeks
on the same topic.
And so the people were like lifting each other up.
I really, like I've seen the entire group
getting lifted up together.
So it really is something that it's a real blessing
to be involved in it, quite frankly.
So John, thank you so much.
I really appreciate your time.
I know you're just, you know, you're a busy guy
and I really appreciate you,
especially because I knew you're busy tonight.
And I can't tell-
And you still fit it in.
I can't tell time either, Peter.
I can't tell time.
I was like, Easter.
It's perfect.
It worked out anyway.
So love you to death.
Thank you so much.
Appreciate it.
Really appreciate you, John.
Thanks for your time, brother.
See you guys.
All right, take care.
Okay, so I saw a question or two.
Let me answer a few questions here.
I saw a question or two in the chat as we were talking.
Isn't John awesome?
Look for my, he's the best.
He is.
I love John.
Like he's brilliant.
Now he started out his career.
He built a brand that actually had a name
that there was a larger corporation that came in
and said, hey, that's ours.
But he had used the name for multiple years.
And so he stopped using the name
because his corporate lawyer told him stop using the name
but he never had to because of what?
Common law rights.
So he literally didn't have to rebrand anything.
Now I like his.
brand now, Yummylicious Cookies. I think Yummylicious Cookies, or in case you guys have never heard of
them, type it online, Yummylicious, like the ingredients are amazing. He has an incredibly
generous heart, like he donates things to people all the time. If you're trying to figure out who
to support, support him. He's just amazing. I really love the guy. But at the same time,
what I would say is, unfortunately, he abided by his corporate lawyer's advice,
and spent tens of thousands of dollars rebranding new names, new packaging, new website, new
everything, when he never had to. There's no need to. It's because his corporate lawyer didn't know
IP. You guys know more than his lawyer did. All right. So if you guys were his lawyer,
he would have saved money. So in any case, I'm grateful for his time.
Somebody asked the question, what about filing for a slogan? Slogan is the same thing as a
wordmark. You just use the words. It's the same thing. If you're filing for like, you know,
if I'm filing for Adidas, or I'm filing for Nike, or I'm filing for Just Do It, it's three words
instead of one word. That's all. I just list the multiple words, same thing. Let me look and see
in the chat. Let me look real fast. Rae, was there anything in the chat that jumped out?
Yes, I'm sending you two. We had Pete ask his first question. Compliment is your
name, by the way. He asked if you can talk about additional protection of hiring a trademark
attorney via being covered by their insurance versus someone doing their own application.
So the difference between someone submitting their own application to having an attorney do it
for you, with you. Yeah. So what I would say, Pete, is I would always, on the first instance,
have an attorney file your application, always. Because you're going through a process,
you're getting everything together, you're putting it, you're getting it to the attorney,
the specimen, what you believe the international class is, the list of goods and services.
Like when people, when people go into the foundations and IP package, they actually get,
there's other things that people get I don't actually tell you guys about. One of them is
they get a trademark application form that you just fill in the blanks. Like you just fill in,
this is my name, this is the corporation, this is the address, blah, blah, blah. You fill in all
the blanks, you send that over to us, and we put that together. We modify a bunch of things,
put it together into an application, which we file, right? Now, it may sound simple. I can tell
you that I've seen countless mistakes that people have made. I have a lovely friend of mine who
likely won't see this video, so I could talk about a situation. She's my hair designer,
like she's like my hairstylist, just cuts my hair. And I went to get a haircut over there.
She started telling me about all these issues she was having with a trademark. It's because
the recitation of services was wrong. So, but you can't fix it. Like it's already filed. You can't,
you can't make it broader afterwards. So, she was in extremely unfortunate situation, which is
horrible, because these are people that are hardworking, good people. Like you don't want
them to have problems, right? So, I would never file the first application yourself. I can tell
you, I know people who have, and they've been fine. I know other people who have and who have
not been fine. So, you know, it depends on, you know, the person's educational level. What I would
rather do is get everything together and get an attorney involved and then have it at a decreased
cost. You know, now if I become very familiar with it and I've got like 10 different ones to
file and they've done like two of them for me, I might start trying to do some of myself. I mean,
you know, I can't say what to follow, what not to file. That's up to the person
and the company. I tend to, when the company's brand and name is on the line,
I don't want to make a mistake. I just want to make sure it's done right. But if I can do some
of the preparation myself, I can decrease the cost. So, it's worth it. As far as insurance goes,
that is a brilliant question, Pete. So, there is, for law firms, they do have insurance.
For corporations, they also have insurance associated with intellectual property law.
They have some that are associated with like copyright and trademark litigation. It's very,
it's very hard to get patent insurance because patent litigation, you're talking millions.
I mean, it's no longer like, oh, it's a $65 fee and the infringement cost me $150,000. No,
it's like that infringement costs $28 million. So, there's not too many insurance companies that
want to insure companies for patent infringement. So, it's very, very hard to get that kind of
insurance. Law firms...
have it, like every law firm has insurance. It's a requirement, like with your state bar,
I believe it's a requirement, I might be wrong, but I believe it's a requirement
with your state bar that you actually have some form of insurance. I think, I think,
I know you have to have malpractice insurance, but I'm not sure about any other ones. So
hopefully that helps out with your question. Yeah, Pete, go ahead. Did you have a follow-up?
Yeah, I was going to say thank you, and it was more for other people. I'm an investor,
so I always tell people- Oh, perfect, love you guys.
So we've never, we haven't worked together yet, and this is kind of introductory to our
relationship, so just for everyone else's knowledge, but it was kind of more of a softball
from my perspective, but I'm like, why would you risk it? It's too important. You don't
want to lose everything and, or lose your ability to generate revenue.
You're absolutely right, and I can tell you, I deal with a lot of investment companies,
like I used to represent Carmel Ventures out of Israel, Magma Ventures out of Israel, a
lot of VC corporations, angel investors would actually send me, what they would do is before
they invested in a company, they send me the IP portfolio and they say, kill it.
Talk about an awkward conversation. You get the head of the corporation,
who's entire future is on the line here trying to get money from the VC or the angel investing
group, and the VC or angel investing group has hired me. I'm on a Zoom call with them all,
and I'm being hired to destroy their IP portfolio. That's a weird situation,
but that's what investment companies do, because before they throw the money towards an IP
portfolio, they want to know, is this patent valid? Are these trademarks valid? Is it dead?
What am I investing in here? And so for all of you, when you're protecting your IP,
it's a very valuable asset that is going to be evaluated by individuals that are knowledgeable
in the field like Pete and like others. They're going to want to look at your IP portfolio and
say, okay, when I buy into your company, are you going to be able to use that name
throughout not just the United States, but we have a partnership with a European company.
Do you have any rights in Europe? Oh, you don't? Okay, well, we thought it would fit really well
in our portfolio because this other company could work with you, and we could bring things into
Europe, but you don't own the name. Well, let's go and do a trademark search. Oh, that name actually
is owned by another corporation in Europe, so that means we can't bring that brand under that name
into Europe. We're going to have to rebrand for another country. These are the questions that
brilliant individuals like Pete and other investment individuals are looking at.
They're looking at not just the car. They want to know, does the engine work? Does the muffler work
like other tires working? What's going on here? That's what they do before they give you a
single penny, and that's smart business because I can't tell you how many times they lose money
on investing into corporations. They got to make sure that it's worth it, so
thank you for the question, Pete. That was a really good question. Ray, what's up?
Sorry, something blocked my ability to unmute. We got another great question here that I want
to clarify a little bit from David. He said, is Peter able to represent us in any lawsuit,
should they come, cease and desist letters, et cetera, as Peter is based in New Hampshire,
and he's in Louisiana because Louisiana is a Napoleonic law state. First and foremost,
when you're talking cease and desist letters, that is going to be additional legal services
from the law firm outside of this foundation's NIP package. That's correct. Let's clarify that
for everyone. Yeah, but his question is a really good question, and I really appreciate having
David here. Here's the situation is that if you have litigation in a specific state,
as an example, let's say somebody got sued in Southern District of California. You need an
attorney who's licensed in California. Now, you can work with an attorney who's licensed in
Massachusetts or New Hampshire, but at the end of the day, they're going to have to get local
counsel because they cannot appear in a courtroom to represent you unless they, in fact, are licensed
within that courtroom or within that state, or they're admitted what's called pro hoc vice,
right? They have to file what's called a pro hoc vice motion. I know Vicky knows what this
is because she's a paralegal, and quite frankly, I wouldn't do very well without my paralegals.
They're like my right and left arms. They're the ones that put all the documentation together,
and then you got to get local counsel to approve it and then sign on with you for your petition
to the court to make sure that you can be admitted pro hoc vice so you can represent
a client in that state because you're not licensed in that state. That's a
long way of basically saying, if it were a litigation matter, I've had multiple times
that people have had litigation in other states, and they've hired me to manage the entire litigation
process. That happened in, I can think of three of my last major litigation matters were that kind
of situations. And one in particular that was worth probably like $37 million around there,
they had legal counsel in Boston, which was a big, big, big law firm. And they still called
me up and said, can you manage the whole litigation? And I said, yeah, sure. And I
met with the legal counsel they were using at the moment. And I said, you guys are okay with this,
right? Because I don't play games. I'm not going to be banging my head against another lawyer's
group. If you're not okay with this, I don't want to be involved. And no, they were cool with it.
And then I looked at everything and said, okay, this number of IPRs were filed. This number of
different issues are in the litigation. This is what we need to do here. This is what we need
to do there. And then I assigned to different teams and their law firm handled the work.
So it is possible if you have a lawyer that you really like, it might be me, it might be somebody
else. It doesn't have to be me that you really like. You could have them on your case, but they
will never be able to go and practice law in that state without local counsel involved, because
that's a rule that's associated with every single state. Their ethics rules say that you cannot
practice in any state that you're not licensed. Now, as far as following patent applications,
it's federal. It doesn't matter. It doesn't matter what state you're on. If you want to
file a copyright application, it's federal. It doesn't matter. Trademark applications,
federal, it doesn't matter. You don't have to be licensed in that state to handle prosecution work.
For litigation, you need to have somebody licensed in that state to be in the court, but you can have
somebody that you like in your corner for the litigation who's actually in another state, as
long as they get admitted for agveche. So these are really good questions. This is showing the
caliber of the people that are here, honestly, because these are real-life questions.
You can tell they came thinking it through thoroughly. They're ready.
These are not questions like, what's a patent? What's a trademark? No, these are like,
okay, I'm doing litigation in here. Can you come in and do blah, blah, blah? That's detail.
All right. I think what we're going to do is close. It's already 9.51. Tomorrow is our last
day together. If you're even considering the foundations and IP package, I would go that route.
If you have extra questions, reach out to us now. Door closes midnight tomorrow. The reason why we
close it is because we have to start setting up the appointments, the meetings with you guys.
We have to look at our schedule and get you in the schedule, because I run a whole law firm
separately. So I got to make sure I look into my schedule, look at your schedule,
get it allocated right, make sure you guys get the replay videos so you can look at that stuff.
I'm going to give you a form that tells you what to get together for the meeting,
be available to coach you beforehand, and then boom, you come into this audit.
It's just awesome. So I'm very grateful to be able to do this with everybody.
Okay. Cool. I got a direct message from David. Yes, David, I got your message. That's cool.
Looks like you got a few direct messages.
Okay. While you read that, I'm going to answer Candace here. Candace, that's what he was just
explaining. So it's going to be once this challenge wraps up, we have a few different
things that we have to get to you informationally, and it takes us a little bit of time to organize
that for new members because everyone comes in. So we take care of everyone at that point. So
within that week or two, we'll be reaching out to you and getting some things organized,
and then we'll set you up with a preparation checklist. That's just kind of ideas of what
you can organize for your consultation time. And we'll walk you through the entire process
in the first couple of weeks of what we'll be doing together. But you'll have us there,
we'll help you through it, and we'll make sure that you are prepared.
Awesome. Okay. I went through everything here. I don't see any other direct DMs. I think we're
good. Okay. Awesome. All right. Well, it's been a true honor seeing you guys. Bless you guys.
I'm looking forward to tomorrow. Tomorrow's going to be an awesome day. You're going to learn
how much you've learned. We're going to hit patents. We'll cover a little bit of some of
the overflow. I might hit licensing a little bit. But then separate from that, we'll bring it all
together, close it, and then we'll send you on your way. Oh, by the way, I didn't mention this.
I should have mentioned this.
The IP audit, when you take the IP audit, there's a timeline.
What do we give like a year?
There's one year.
Yeah.
So if we get started, if you need to do your trademark search application,
everything right away, we'll match you.
We'll go there, but do keep in mind that we have an internal process of
organization that has to happen because there's a lot of work on the backend.
So it'll take us a little bit of time sometimes internally, but it's
because there's things happening.
It's not just stagnant on the backend.
We are taking care of things and getting them prepared.
So we'll get that all organized, but we can book you now.
If you're ready, we'll book you now.
We'll get you within, it could even be within the next few weeks, depending
on how fast you respond to us with the things that we need to get completed.
So that kind of depends on where you're ready.
And then other people, other people that are thinking, oh, I'm
like a month or two out, that's okay.
Because it just has to be done within a year.
So, and that allows us to keep that cost as low as it is, because the cost is going
up as my mentor has been pushing me to increase the cost for a while now.
But in any case, that's why we're changing the format on some of the stuff.
So, all right.
I think that's enough for today.
Let me, let me just wish you guys all the best.
I will see you guys tomorrow.
And I'm going to close.
I'm going to go eat dinner.
Have a great night, everybody.
Take care.