WEBVTT

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Alright, well, welcome to day one VIP. Guys, this is awesome. So here's the deal. You guys

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get something very different. In VIP, I answer questions and I don't bill you. That's phenomenal.

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My clients would love that, but they don't get that. You guys get it. That's awesome.

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So the beauty of VIP is that I'm going to give you a lot of the inside scoop on how

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things are working, some of the trends, answer some of your questions for real implementation

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within businesses. We've got people from 100x here, people from 10x here, people from the

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business world here. We've got teachers here. We've got entrepreneurs here. We've got a

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big, a big mixture. And there's some others that are going to be coming as well. So one

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of the things that I tell people is when you ask your questions, okay, this is really

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important. And no matter what form you're in, I want you to think about doing this going

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forward because if you took the challenge and you did VIP, you're really serious about

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your business. And so I want to make sure I give you a lot of real, like real life practical

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skills for real implementation, like how to actually do things in the real world. Okay.

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So here's number one, any of these challenges that you join in, any of these group forums

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that you go into, any of the conferences that you go to, any place that you talk about what

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you do, you are to talk about what you do at a top level, top level. I'm going to explain

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what a top level means. Okay. I'm going to walk you through a top level discussion. The

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reason why is because there are certain laws that specifically say that if you disclose

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your inventions, you cannot obtain legal rights to them. All right. And that's specific

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to the patent world. In the patent world, the way it works is if I offer whatever I

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have for sale to another party, or there's a publication or a third party uses it for

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its intended purpose, you'll learn about this later in the month or later in the week. If

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you do any of those things, your invention is not only considered disclosed to the public,

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meaning that you can't obtain rights in foreign countries, but in the United States, there's

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this one year door that opens and you need to file something within that year, or your

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inventions considered donated to the public. We're going to talk about that in more detail

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during the week. But for this reason, and also for the reason that there are people

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unfortunately that will steal your idea. Okay. I kid you not. I was at a conference with

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a very well known individual who wanted to share with the people in his network, which

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were 1000s of individuals wanted to share this, this, this concept for this, this name

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for this new thing he was going to do. And someone in that room, purchase the domain

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name for it immediately. I mean, what possesses a person for the very person Ray is, is Richard

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in VIP. I'm gonna look up right now, because I didn't think so before, but I'll check.

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Yeah, check and see, because he's knocking on the door. So, um, so if the case is that

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you want to talk about your inventions, want to talk about your name, want to talk about

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your business plan, I'm going to show you how to do it in a way that is not going to

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make it so that somebody can steal it. All right. I'm also going to walk you through

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the right sequence of doing things like a trademark search, a domain name search, because

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there are there are certain tools that you're not aware of that exist on the back end on

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the internet that are harvesting data. Okay, you said he is. All right. All right. He's

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in here. Cool. Richard's here. Awesome. Okay. So when you look at, as an example, if you

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go to Namecheap, Namecheap is a place that you purchase domain names. Okay? If you do

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a search on Namecheap's site, Namecheap and a number of other engines for searching have

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a back end software system that looks to see if there's an interest in a name. Now that

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they have determined that there's an interest in the name, guess what happens? Price goes

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up, up, up. So you search for a name. Michelle goes in and says, man, I got this awesome

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name. I just went through the Protect Your Idea Challenge. I want that. I'm going to

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go. I'm going to go buy that thing. So she goes and she does a search. And then she says,

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all right, cool. It's available. All right, great. I'll go buy it.

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by tomorrow. She goes back tomorrow. It went from $8.95 to $495. And she's like, but why?

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Like what happened? You showed that there was interest. So there's a sequence to use.

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Matter of fact, I think I'll go into it now because I know a lot of you are businessmen

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and businesswomen here and you're doing things actively now. So I'm not going to hold back.

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I'm going to just give you things. If you are in fact trying to figure out a domain

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name to use and a name to use, there's a sequence to do it. Okay. There's an effective sequence

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that you can use. And if you do something a little different, you can get into trouble.

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All right. This is the sequence. Number one, if I've got a name for a company or a product

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or a service, I go to the US PTO website and I do a search for that name. That's the

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first thing I do. I don't search the domain name first. Why would I say that? You're going

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to learn more about this in two days when we go into like trademarks and a lot of detail.

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But the first part is that if I search, like I said, if I search on the domain name for

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the domain name and then I leave, when I come back, the cost might be higher. But number

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two, if I purchase a domain name and that domain name is owned, like the name is owned

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as a trademark, then the owner of the trademark can stop me from using the domain name and

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command me to surrender it under what's called the domain name policy. They can file a dispute

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against me. That's the problem. That's the problem. And so what you want to do first is you want

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to go into the United States Patent Trademark Office, do a search, which I'm going to show

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you guys because you are on VIP. So not tomorrow, but the day after I'm going to walk you doing

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a live trademark search, all the parts of it. We're going to ask questions. You're going

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to ask me to try different things. I'm going to do whatever you want live. Okay. I'm going

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to show you all the aspects of doing a live trademark search for free. There's something

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you can do on your own. Now, the thing about trademark search on the United States Patent

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Trademark Office is they're only like 60, 70% effective, but I'll walk you through that

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too. But here's the thing that you do. You do the search on the United States Patent

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Trademark Office first. Now you see that the name, like Garen looks and he says, oh man,

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that name, that name, FET, Fortress, that is available. I want to use it. I searched

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on the USPTO website. It's available. Awesome. Now you can go to GoDaddy or go to like Namecheap

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or go to wherever else you're going to go to do your search. And when you see it's available,

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you can buy it. Now that you've bought it, you go back and you file the trademark application.

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Why? Here's the reason why. If you file the trademark application first, and you don't

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file for the domain name first, there are people that are watching the United States

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Patent Trademark Office site, waiting for new registrations, new filings to happen.

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When they see a new filing happen, they buy the domain name like that. Then you get an

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email and the email says, hey, guess what, Anita? There's a trade that I actually own

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the domain name and you might want it. I'll sell it to you for $2,500. And you go, yesterday

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it was available. Like what the heck? How did it all of a sudden go from $8.95 to $2,500?

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Because you filed the trademark application before you filed, you actually procured rights

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to the domain name. And the reason why you don't file for the domain name first and actually

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obtain it before you do the trademark search is because you may actually be buying a domain

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name where that name is owned by another person as a trademark, which means you just wasted

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your money. So what you do is, number one, you search for the trademark at the United

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States Patent Trademark Office, which I'm going to show you how to do. You do that,

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you see it's clear. Awesome. You immediately, you do not, do not pass go and collect $200

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like that's an old reference. But what you're going to do is you are going to now go search

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domain name. You're going to go awesome. You're going to see it is available. Great. Now to see

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it is available, you're going to go back. All right, Ray, you just asked me, I don't understand

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your question, right? Day swaps. I was a little confused on content topics on why we're doing

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one and not the other. Why am I talking about trademarks? Yeah. Because people.

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Yeah, they DM me personally.

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I got this, I got this, yeah.

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So what you do is you actually buy the trademark,

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then you get the domain name,

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then you go back after you search the trademark.

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So you search the trademark, you see it's clear,

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then you buy the domain name,

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then you go back and you buy the trademark

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because nobody can hurt you now.

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It's done, 100% done.

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You don't have to worry about anything.

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I wanted to throw that in now

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because I know a number of you have pinged me by email

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saying that you're trying to figure out

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the name of your company now,

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you're searching for your name and your company now,

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you wanna buy the trademark now.

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And so I wanna make sure you know that now.

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I'm not gonna wait until day three

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to give you that information

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because I wanna make sure that you guys are okay.

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So that's the first part.

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So now let's dig into some copyright stuff here.

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One of the things that I talked about

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in the copyright notice was that it should list

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the copyright symbol, the circle C

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or the word copyright, then the year, then who owns it.

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What some of you might be asking is,

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well, how do I know who owns it?

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Like, do I want this in my name

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or do I want it in the name of a company?

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That's an important question for you to ask.

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And it really is related to a bigger question,

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which is all the IP rights that you're gonna be obtaining,

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trademarks, patents, copyrights.

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The big question is,

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who do you wanna list as the owner of all these rights?

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Do you wanna have your name on it

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or do you want your company's name to be on it?

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That's an important question to figure out, okay?

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And this actually becomes important

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for artificial intelligence as well,

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which I'm gonna talk to you about in a few minutes, okay?

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But the first part is, if you own the assets yourself,

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let's say it's in your name,

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the beauty of it is you can license it

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to a corporation and make royalties on it.

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You can license it to another person

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and make royalties on it.

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You can have the company that you license the rights to

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pay you for it, even your own company, okay?

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So, and the other, the problem with it though,

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there are two major problems.

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Number one is, if the intellectual property is in your name,

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you tend to become the target.

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What I mean by that is,

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if you create something and you own the copyright

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or you own the trademark or you own the patent

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and it's in your name only,

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if there's a lawsuit associated with that asset,

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they're gonna list you personally.

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So Mary Lou, no, I'm not gonna use anybody's name here.

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Nobody here is getting sued.

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So, the individual themselves will be listed

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as a party of the lawsuit,

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as opposed to if you list ABC corporation,

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then if it's listed as an example, an LLC,

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that owns the asset, there's two perks.

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Number one, it's now a write-off as a business expense.

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So if ABC company, let's say Addison creates ABC company

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and ABC company files 10 copyright applications

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and it costs $650.

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That's a write-off, that's a business expense.

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It's an immediate write-off.

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But if he does it in his own name and it's not an entity,

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he can't write it off as a business expense

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because he's not a business, he's a person.

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You see the difference?

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Since he has an entity,

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he can write it off as a business expense.

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And then if there's a lawsuit associated with that asset,

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like let's say as an example, you're using a mid-journey.

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Use mid-journey and you create some kind of image.

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When the image is created, you actually put that image

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as the cover of your book, right?

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And you start selling your book.

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Then somebody realizes, oh my gosh, like that image there,

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that's my image.

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You got it from mid-journey.

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It's slightly modified, but it's my image.

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And they go after me for copyright infringement.

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Since the book, since the image,

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the copyright for the book and the image

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is in the name of ABC company,

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the lawsuit should be against ABC company, not me directly.

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Now, just so you understand, as a litigator,

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I would be filing the lawsuit against the entity

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and the head of the company as well.

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But if you've got a good lawyer,

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the lawyer should be able to remove you personally

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from the lawsuit immediately since you have an LLC

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that holds all of the IP.

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Like that should happen.

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Your lawyer should be able to get you out of the lawsuit.

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They should be able to file a motion to dismiss immediately

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and get you out.

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So then all that's left is ABC corporation in the lawsuit,

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not you directly.

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That is really important, guys.

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It's really important because then the only thing

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that gets exposed are the assets of the company,

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not your assets.

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And we wanna make sure that you protect your assets.

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It's really important.

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Protect that.

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Okay, very important.

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Assets.

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Yes, exactly.

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All right.

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So for the copyright notice, make up your mind.

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Do you want to be the owner of the IP

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or do you want a company to own it?

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That's a really important thing to figure out.

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Okay.

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And this is especially important if you are using

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something like artificial intelligence through,

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I'm gonna give you one example in copyright specifically.

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There was Christina Casanova filed a,

227
00:15:49.520 --> 00:15:52.920
she filed a copyright application for her book,

228
00:15:52.920 --> 00:15:54.800
Zarya of the Dawn, right?

229
00:15:54.800 --> 00:15:55.820
It's a comic book.

230
00:15:56.660 --> 00:15:58.100
She filed an application for it.

231
00:15:58.100 --> 00:16:03.100
She created the images for the book out of Mid-Journey,

232
00:16:04.340 --> 00:16:06.020
right?

233
00:16:06.020 --> 00:16:08.500
She used Mid-Journey to create all the images.

234
00:16:08.500 --> 00:16:09.900
She put them in the comic book.

235
00:16:09.900 --> 00:16:13.460
The text she wrote herself in the comic book.

236
00:16:13.460 --> 00:16:16.420
She filed a copyright application for the comic book,

237
00:16:16.420 --> 00:16:20.020
including the images and including the text, both.

238
00:16:20.940 --> 00:16:21.760
Got it?

239
00:16:22.680 --> 00:16:26.760
The copyright office rejected the copyright application

240
00:16:26.760 --> 00:16:29.840
for the images and allowed her to get the copyright

241
00:16:29.840 --> 00:16:30.800
for the words only.

242
00:16:31.840 --> 00:16:33.720
Only the words, nothing else.

243
00:16:34.760 --> 00:16:35.760
Why?

244
00:16:35.760 --> 00:16:37.840
Because remember what I told you earlier?

245
00:16:40.080 --> 00:16:42.920
I'm a clothing designer representing my name.

246
00:16:42.920 --> 00:16:43.840
Oh, that's a good question.

247
00:16:43.840 --> 00:16:46.160
Yeah, I'll dig into that, Anita.

248
00:16:46.600 --> 00:16:51.600
The big issue here is that the copyright office said

249
00:16:51.920 --> 00:16:54.480
that anything created by artificial intelligence,

250
00:16:54.480 --> 00:16:56.080
you can't own the copyright for.

251
00:16:57.040 --> 00:17:02.040
So therefore, Christina Casanova lost her copyrights

252
00:17:03.000 --> 00:17:05.560
for the images of the comic book,

253
00:17:05.560 --> 00:17:08.180
but maintain them for the comic book themselves.

254
00:17:09.079 --> 00:17:10.599
Now, some of you might be asking,

255
00:17:10.599 --> 00:17:13.800
well, I don't understand, like,

256
00:17:13.800 --> 00:17:16.560
and we'll talk about this more tomorrow.

257
00:17:16.560 --> 00:17:19.420
How exactly did the copyright office find out?

258
00:17:20.520 --> 00:17:24.780
How did they find out that she used MidJourney?

259
00:17:26.280 --> 00:17:28.319
There is nothing.

260
00:17:28.319 --> 00:17:30.840
There is literally nothing on the copyright application

261
00:17:30.840 --> 00:17:32.680
that asks you to fill in.

262
00:17:32.680 --> 00:17:34.840
Please tell me if you use artificial intelligence

263
00:17:34.840 --> 00:17:35.680
for your application.

264
00:17:35.680 --> 00:17:36.720
There's nothing there.

265
00:17:37.800 --> 00:17:40.340
So she filed a copyright application,

266
00:17:40.340 --> 00:17:41.640
but here's the problem.

267
00:17:41.640 --> 00:17:44.400
She went around telling everybody

268
00:17:44.400 --> 00:17:48.600
that she filed one of the first copyright applications ever

269
00:17:48.600 --> 00:17:51.160
using artificial intelligence.

270
00:17:51.160 --> 00:17:52.400
Well, guess what happened?

271
00:17:52.400 --> 00:17:54.200
The copyright office heard about it.

272
00:17:55.880 --> 00:17:58.440
And then they called, they called a meeting,

273
00:17:58.440 --> 00:18:00.080
they did an investigation,

274
00:18:00.080 --> 00:18:01.960
and they canceled her own copyright.

275
00:18:03.120 --> 00:18:05.200
And they came out with that statement saying

276
00:18:05.200 --> 00:18:08.220
they will not grant copyrights to artificial intelligence,

277
00:18:08.220 --> 00:18:10.420
anything created by artificial intelligence.

278
00:18:12.640 --> 00:18:15.680
The metadata associated with the image.

279
00:18:15.680 --> 00:18:17.600
All right, David, where's David?

280
00:18:19.080 --> 00:18:22.240
David, unmute yourself for a second.

281
00:18:22.240 --> 00:18:23.240
I just want to see what your,

282
00:18:23.240 --> 00:18:24.920
is that a question or a statement?

283
00:18:24.920 --> 00:18:25.760
Go ahead, buddy.

284
00:18:25.760 --> 00:18:28.040
No, that's more of a statement.

285
00:18:28.040 --> 00:18:30.320
I do understand that, that there's data tags,

286
00:18:30.320 --> 00:18:33.120
any photo, that type of stuff, even software,

287
00:18:33.120 --> 00:18:36.600
even if you created something in just Word itself,

288
00:18:36.600 --> 00:18:40.600
there's a metadata tag that's associated with it

289
00:18:40.640 --> 00:18:43.240
that we look through on my end,

290
00:18:43.240 --> 00:18:45.000
because I'm a graphic designer,

291
00:18:45.000 --> 00:18:47.320
I had other things that I've done for years,

292
00:18:47.320 --> 00:18:51.040
but we can find the information very, very easily.

293
00:18:51.040 --> 00:18:54.400
Yeah, yeah, yeah, and the funny thing though,

294
00:18:54.400 --> 00:18:56.800
is like in her application,

295
00:18:56.800 --> 00:18:58.960
because there's a way to strip the data,

296
00:18:58.960 --> 00:19:00.680
like you can actually strip all the data,

297
00:19:00.680 --> 00:19:02.520
software applications where you can strip it all

298
00:19:02.520 --> 00:19:05.440
and then file without any of the metadata at all,

299
00:19:05.440 --> 00:19:06.760
like it's all completely gone.

300
00:19:06.760 --> 00:19:09.920
Yeah, I mean, of course you can do that.

301
00:19:10.320 --> 00:19:12.840
And then even if you took a picture of your own picture,

302
00:19:12.840 --> 00:19:14.280
it doesn't have the metadata in it.

303
00:19:14.280 --> 00:19:15.120
So I-

304
00:19:15.120 --> 00:19:15.960
Yeah, yeah, exactly.

305
00:19:15.960 --> 00:19:18.120
I mean, there's things we used and do,

306
00:19:18.120 --> 00:19:23.040
and, you know, but that's just something that's normal.

307
00:19:23.040 --> 00:19:23.880
That's normal.

308
00:19:23.880 --> 00:19:24.880
It's true, very true.

309
00:19:24.880 --> 00:19:27.440
Yeah, so this is what's really interesting

310
00:19:27.440 --> 00:19:30.240
about the thing is that the copyright office

311
00:19:30.240 --> 00:19:32.000
was really adamant after this happened.

312
00:19:32.000 --> 00:19:33.240
Once this happened, they came out

313
00:19:33.240 --> 00:19:35.920
and they made like an actual statement

314
00:19:35.920 --> 00:19:37.400
and told people, look,

315
00:19:37.400 --> 00:19:39.160
we're not granting on artificial intelligence.

316
00:19:39.160 --> 00:19:42.840
Now, here's the really cool thing though.

317
00:19:42.840 --> 00:19:45.280
I had a meeting with a number of people in DC

318
00:19:45.280 --> 00:19:48.160
and spoke to a number of people through the copyright office

319
00:19:48.160 --> 00:19:49.600
and I've been doing this for a long time.

320
00:19:49.600 --> 00:19:51.560
I've been dealing with artificial intelligence

321
00:19:51.560 --> 00:19:53.440
for over 15 years.

322
00:19:53.440 --> 00:19:55.320
Like this is not new technology.

323
00:19:55.320 --> 00:19:56.320
The software is new,

324
00:19:56.320 --> 00:19:59.240
but artificial intelligence is old school,

325
00:19:59.240 --> 00:20:00.080
like Netflix.

326
00:20:00.000 --> 00:20:02.080
has used it, banks have used it.

327
00:20:02.080 --> 00:20:04.440
I mean, it's old school, it's not new.

328
00:20:04.440 --> 00:20:09.440
But the main issue was, well, what now?

329
00:20:09.920 --> 00:20:12.240
Like how many people here use artificial intelligence?

330
00:20:12.240 --> 00:20:14.280
Just out of curiosity.

331
00:20:14.280 --> 00:20:15.800
Not many, not many.

332
00:20:15.800 --> 00:20:17.400
All right, so, all right.

333
00:20:17.400 --> 00:20:19.840
So we've got like four people, maybe five.

334
00:20:19.840 --> 00:20:20.880
Okay, maybe five.

335
00:20:20.880 --> 00:20:22.800
Okay, so here's the thing.

336
00:20:24.240 --> 00:20:26.760
Okay, so there's more people that I can't see hands for.

337
00:20:26.760 --> 00:20:28.040
All right, so gotcha.

338
00:20:28.120 --> 00:20:29.440
One question, Peter.

339
00:20:29.440 --> 00:20:31.120
Hold on a second, hold on a second.

340
00:20:31.120 --> 00:20:33.720
So here's the thing is that

341
00:20:37.920 --> 00:20:40.840
so many people are using artificial intelligence

342
00:20:40.840 --> 00:20:44.600
and writing prompts that are so long.

343
00:20:44.600 --> 00:20:47.200
Like they're not three lines.

344
00:20:47.200 --> 00:20:48.280
They're not even a paragraph.

345
00:20:48.280 --> 00:20:50.000
They're like books.

346
00:20:50.000 --> 00:20:53.000
Like some people are using chat GPT to create a prompt

347
00:20:53.000 --> 00:20:56.000
to give to mid journey to provide the perfect image.

348
00:20:56.000 --> 00:20:57.680
Like that's what's going on.

349
00:20:58.320 --> 00:20:59.280
That's what's up right now, guys.

350
00:20:59.280 --> 00:21:01.640
This is literally happening now.

351
00:21:01.640 --> 00:21:04.240
People are getting really good at this.

352
00:21:04.240 --> 00:21:06.520
Okay, and I applaud them for it.

353
00:21:06.520 --> 00:21:07.560
I think it's awesome.

354
00:21:09.120 --> 00:21:12.000
So I asked a question to somebody at the copyright office.

355
00:21:12.000 --> 00:21:14.080
I said, hey, let me ask you a question.

356
00:21:15.080 --> 00:21:17.800
It used to be the case that you list three lines

357
00:21:17.800 --> 00:21:18.880
in your copyright app.

358
00:21:18.880 --> 00:21:21.120
You list three simple things.

359
00:21:21.120 --> 00:21:23.320
Like I just want this, this, and this.

360
00:21:23.320 --> 00:21:24.800
And then you get an image.

361
00:21:24.800 --> 00:21:27.600
But now these things are like pages long

362
00:21:27.600 --> 00:21:29.240
sometimes in a prompt.

363
00:21:29.240 --> 00:21:31.560
When is it gonna change?

364
00:21:31.560 --> 00:21:35.080
When's it gonna change so that a prompt,

365
00:21:35.080 --> 00:21:38.840
the level of detail in a prompt is so verbose.

366
00:21:38.840 --> 00:21:42.520
It's so detailed that you are actually the author.

367
00:21:42.520 --> 00:21:44.200
When is that gonna happen?

368
00:21:44.200 --> 00:21:46.280
When are you gonna cross that line?

369
00:21:46.280 --> 00:21:47.760
And they told me that they believe

370
00:21:47.760 --> 00:21:49.360
we're very close to that point.

371
00:21:50.280 --> 00:21:53.840
That that's going to happen very, very soon.

372
00:21:53.840 --> 00:21:58.840
Okay, and I believe that is the case.

373
00:21:59.160 --> 00:22:03.120
But here is hint number one for you guys that use AI.

374
00:22:04.040 --> 00:22:05.960
Okay, here's hint number one.

375
00:22:05.960 --> 00:22:07.480
There's a golden nugget.

376
00:22:07.480 --> 00:22:08.600
I haven't told anybody this.

377
00:22:08.600 --> 00:22:10.760
You guys are the first ones to learn this.

378
00:22:12.360 --> 00:22:15.160
If you wanna fall into that category

379
00:22:15.160 --> 00:22:17.280
where your prompt is so verbose

380
00:22:17.280 --> 00:22:20.400
that you can actually be considered the creator

381
00:22:20.400 --> 00:22:22.640
of the artistic work that's rendered

382
00:22:22.640 --> 00:22:27.640
by Mid-Journey or another AI software platform,

383
00:22:28.440 --> 00:22:31.760
do not use an AI platform to create the prompt.

384
00:22:34.320 --> 00:22:35.160
You get it?

385
00:22:37.080 --> 00:22:40.760
The reason why, I can see this playing out in a court.

386
00:22:41.760 --> 00:22:46.760
If you're using AI to create the prompt to instruct AI,

387
00:22:48.200 --> 00:22:52.320
you're defeating the whole purpose of the verbose prompt

388
00:22:53.000 --> 00:22:55.440
that you created, because you didn't create it.

389
00:22:55.440 --> 00:22:57.200
You just shot yourself in the foot.

390
00:22:59.040 --> 00:23:04.040
So the question is, is it possible,

391
00:23:04.640 --> 00:23:08.720
is it possible to get an idea of a prompt?

392
00:23:10.480 --> 00:23:13.200
How can I get an idea of a prompt

393
00:23:13.200 --> 00:23:16.080
and then create a prompt looking at that idea

394
00:23:16.080 --> 00:23:18.760
so I'm actually the creator of the prompt,

395
00:23:18.760 --> 00:23:20.320
therefore the rendered result

396
00:23:20.320 --> 00:23:22.880
of my created prompt I can own?

397
00:23:22.880 --> 00:23:25.320
That right there is the diamond.

398
00:23:25.320 --> 00:23:26.240
That is the diamond.

399
00:23:26.240 --> 00:23:29.480
If you can figure that out, you're a millionaire.

400
00:23:29.480 --> 00:23:34.360
That is the most valuable diamond

401
00:23:34.360 --> 00:23:36.360
that I haven't revealed to anybody yet.

402
00:23:36.360 --> 00:23:37.640
I haven't done it on Instagram.

403
00:23:37.640 --> 00:23:39.040
I haven't put it on TikTok.

404
00:23:39.040 --> 00:23:41.080
Like some of the stuff I'm dropping on TikTok right now

405
00:23:41.080 --> 00:23:43.800
is getting like over 100,000 views plus,

406
00:23:43.800 --> 00:23:46.640
because people realize this is a really big deal.

407
00:23:46.640 --> 00:23:48.600
But the point is I haven't figured out

408
00:23:49.440 --> 00:23:50.280
how to do Instagram.

409
00:23:50.280 --> 00:23:51.480
Ray, I have to figure out how to do Instagram.

410
00:23:51.480 --> 00:23:54.600
I don't do Instagram well.

411
00:23:54.600 --> 00:23:56.000
I just like drop stuff there

412
00:23:56.000 --> 00:23:57.560
and I think it goes over people's heads.

413
00:23:57.560 --> 00:24:00.400
But anyways, so here's the thing.

414
00:24:00.400 --> 00:24:03.040
And then I'm gonna go to that question that was asked.

415
00:24:03.040 --> 00:24:05.040
I think it was David had a point or something.

416
00:24:05.040 --> 00:24:10.040
So number one, if you wanna beat the system,

417
00:24:11.480 --> 00:24:13.680
you gotta create a prompt that's so verbose

418
00:24:13.680 --> 00:24:16.080
that you are considered the author.

419
00:24:16.120 --> 00:24:18.920
I believe the law is going to change

420
00:24:18.920 --> 00:24:21.520
so that when you get to that point,

421
00:24:21.520 --> 00:24:23.600
to a prompt that is so verbose,

422
00:24:24.640 --> 00:24:26.840
you can be considered to be the author.

423
00:24:26.840 --> 00:24:31.680
It falls into the category of created works

424
00:24:31.680 --> 00:24:34.840
that the copyright office has allowed like a camera.

425
00:24:34.840 --> 00:24:37.840
Like if you take a camera and you take a picture,

426
00:24:37.840 --> 00:24:42.280
the results, you can own the result on the copyright law.

427
00:24:42.280 --> 00:24:43.240
Well, how's that possible?

428
00:24:43.240 --> 00:24:44.360
This is a machine.

429
00:24:45.240 --> 00:24:46.560
This is a machine, guys.

430
00:24:47.760 --> 00:24:51.520
So why is it that I'm using artificial intelligence

431
00:24:52.480 --> 00:24:53.880
and I'm not allowed to own what's used,

432
00:24:53.880 --> 00:24:56.680
but I can use a machine and I can own what's used?

433
00:24:56.680 --> 00:24:59.480
It's because the copyright office came out and said,

434
00:24:59.480 --> 00:25:00.520
camera.

435
00:25:00.000 --> 00:25:16.680
Those are okay, because you're picking, you're looking at the subject matter, you're selecting the subject matter, you're selecting the lighting, the timing, you know, the right angle, the elevation, like you're doing all this work. So what's created by the machine is the result of your work.

436
00:25:17.800 --> 00:25:29.720
My argument, and I believe it's going to happen this year, is that the Copyright Office should acknowledge that verbose, a verbose prompt gets to the point of being equivalent

437
00:25:30.000 --> 00:25:31.400
to using your own camera.

438
00:25:33.040 --> 00:25:42.280
I believe we're going to get to that point this year. And I believe you're going to see some copyrights being granted for things coming out of Mid-Journey, coming out of

439
00:25:42.720 --> 00:25:55.480
other like ChatGPT and others, if it plays out the right way. But the key is, do not do the shortcut that people are doing now, which is using ChatGPT to create the prompt to instruct Mid-Journey.

440
00:25:56.040 --> 00:26:05.680
You can't do that, because then you're using AI to instruct AI. You have to be the one who's instructing the AI. If you're the one instructing the AI, I believe that bypasses

441
00:26:06.080 --> 00:26:21.280
the system and may result in you obtaining legal rights to what you create using artificial intelligence. That's a diamond, guys. If you do that right, I think you can do really well. David, I think you had an elaboration or a point, brother.

442
00:26:22.280 --> 00:26:23.680
Was it David? Maybe it was somebody else.

443
00:26:24.760 --> 00:26:34.800
Yeah, I think this is just, I guess, my belief on the whole thing. But the problem, I guess, splitting hairs is with what you're describing is

444
00:26:35.320 --> 00:26:47.400
litigation is probably going to be really expensive. So you need to make a lot of money real quick with it, because you're going to have to pay to enforce, quote, unquote, your rights to that AI prompt. You know what I'm saying? So it's a new

445
00:26:47.400 --> 00:26:57.640
session, a new area that everything's kind of gray on. I'm just old school, so I'll kind of, if I'm a believer, if I want to work in a certain area or produce something,

446
00:26:58.080 --> 00:27:12.640
I would just go get trained myself. I'm graphically trained from school, you know, been trained in it for years. And literally create the work itself and do the old school work where you're actually filing

447
00:27:12.640 --> 00:27:16.480
your patents and your trademarks easily. It's not even a fight.

448
00:27:16.480 --> 00:27:17.320
That's the way around it.

449
00:27:17.600 --> 00:27:18.040
You know,

450
00:27:18.560 --> 00:27:20.800
but not everybody's got a creative mind like you.

451
00:27:21.840 --> 00:27:22.280
Well,

452
00:27:23.560 --> 00:27:39.440
although there is a new program, there's a program called Firefly. I don't know if people know about this. There's Adobe Firefly. Adobe Firefly uses open source images and uses licensed material only. So if you use Adobe Firefly, you're not going to get sued for the render results.

453
00:27:39.480 --> 00:28:05.120
Because you automatically have a license to the content that's being utilized. So the key is, guys, read the terms and conditions for any of these programs that you're using. I know Adobe Firefly intentionally created, came out a few months ago, because of the specific issue that I raised about eight, nine months ago, which was what we're talking about now. So let me answer some other questions, guys. I saw a few other hands that were up.

454
00:28:05.160 --> 00:28:17.240
They're down now, but all right, I guess they're down. Oh, Anita, I wanted to answer your, so you had an issue with regard to clothing. Clothing is actually a design, by all means. So let me unmute you.

455
00:28:19.960 --> 00:28:24.280
And so, so you've got your own like design line, your own, your own line that you created?

456
00:28:24.280 --> 00:28:53.280
So I, I call it wearable art, because they are really art pieces that you put on. Yeah. And I make them original to, you know, original. They're all originals. Yeah. And I have quite a few pieces because I've been doing this. We're going into my seventh year. I've had several different stores. And this last one is my culmination store, and I've been doing this for a long time, but I've been doing this for a long time.

457
00:28:54.280 --> 00:28:58.280
So I have over 3000. Oh my God. Yeah.

458
00:29:00.280 --> 00:29:02.280
I want to show you, I want to show you something real fast.

459
00:29:06.280 --> 00:29:07.280
It's just because I care about you.

460
00:29:11.280 --> 00:29:12.280
Just thought I'd show you this.

461
00:29:15.280 --> 00:29:16.280
Can you see the screen? Mm hmm.

462
00:29:17.280 --> 00:29:24.280
So this is just wearable, wearable art. So there's a bunch of different people that are using wearable art.

463
00:29:26.280 --> 00:29:44.280
So, like these people are using it for pens and markers and there's others. But what I would do is if you're, if the way that you're using the name is more along the lines of a description. Right. So let's say, as opposed to,

464
00:29:45.280 --> 00:29:47.280
you know, hashtags and social media.

465
00:29:47.280 --> 00:29:59.280
Yes. Yeah. So this is, this is the key guys. And this is a really important issue. And this is why this is really practical. This is what VIP is about. It's practical application of the stuff that we're talking about that might be.

466
00:30:00.000 --> 00:30:01.840
might be considered theoretical, right?

467
00:30:01.840 --> 00:30:06.840
So if in Anita's case, when she talks about the dress,

468
00:30:07.040 --> 00:30:10.400
she's saying the dress literally is wearable art.

469
00:30:10.400 --> 00:30:13.120
Like this is art and you're wearing it, it's wearable art.

470
00:30:13.120 --> 00:30:16.360
It's not, she's not using it as a trademark, right?

471
00:30:16.360 --> 00:30:18.720
A trademark is an identification of a source of goods,

472
00:30:18.720 --> 00:30:21.640
which we're gonna talk about in two days, right?

473
00:30:21.640 --> 00:30:24.620
If you're using the name wearable art as a trademark,

474
00:30:25.680 --> 00:30:26.720
that could be a problem.

475
00:30:26.720 --> 00:30:29.560
Like you can run into litigation over that.

476
00:30:29.560 --> 00:30:32.560
So what you're saying is like, if I had an ad piece

477
00:30:32.560 --> 00:30:35.080
and I use the word wearable art, I cannot do that.

478
00:30:35.080 --> 00:30:36.760
I would not do that.

479
00:30:36.760 --> 00:30:38.640
But if I was just describing,

480
00:30:38.640 --> 00:30:41.640
and guys, this is when I start drinking.

481
00:30:41.640 --> 00:30:44.560
I seem to drink way more in VIP

482
00:30:44.560 --> 00:30:46.640
than I drink anywhere else, okay?

483
00:30:46.640 --> 00:30:48.760
So this is not legal advice, okay?

484
00:30:48.760 --> 00:30:52.200
So here, here's the breakdown.

485
00:30:53.060 --> 00:30:54.680
I'm gonna drink a lot.

486
00:30:54.680 --> 00:30:56.600
Don't worry, Peters has always water.

487
00:30:56.600 --> 00:30:58.240
It is always water, right?

488
00:30:58.240 --> 00:30:59.440
And people wouldn't know anyway,

489
00:31:00.280 --> 00:31:01.120
because I'm so goofy,

490
00:31:01.120 --> 00:31:01.940
they wouldn't know if it was vodka anyway.

491
00:31:01.940 --> 00:31:04.840
So, all right, so here's what happens.

492
00:31:06.440 --> 00:31:11.440
If in my description, I talk about, you know,

493
00:31:11.520 --> 00:31:13.360
I say, look, Maggie, she's,

494
00:31:13.360 --> 00:31:15.780
the dress she's wearing is like having wearable art.

495
00:31:15.780 --> 00:31:17.200
Like it's art that she's wearing.

496
00:31:17.200 --> 00:31:22.200
It's like, I'm describing it as opposed to wearable art.

497
00:31:22.280 --> 00:31:24.800
Here's our new dress lines.

498
00:31:24.800 --> 00:31:28.260
That's a trademark, like bam, on the front, right?

499
00:31:28.260 --> 00:31:30.700
There's a huge difference between the two.

500
00:31:30.700 --> 00:31:35.340
If I'm allowed to use certain terms that are descriptive,

501
00:31:35.340 --> 00:31:39.360
like here's a brown door, here's a red door, okay?

502
00:31:39.360 --> 00:31:42.200
Do you realize that somebody owns the name Red Door?

503
00:31:43.980 --> 00:31:45.540
It's owned as a perfume.

504
00:31:45.540 --> 00:31:47.460
Wasn't that Arden, Arden Cosmetics

505
00:31:47.460 --> 00:31:48.500
or something like that, Red Door?

506
00:31:48.500 --> 00:31:50.340
It's a perfume, right?

507
00:31:50.340 --> 00:31:51.780
I know because my wife wears it.

508
00:31:51.780 --> 00:31:54.660
And so, so it's my job to know these things.

509
00:31:54.700 --> 00:31:58.660
But the point being that Red Door

510
00:31:58.660 --> 00:32:00.580
in construction, you can't use,

511
00:32:00.580 --> 00:32:02.780
but Red Door in perfume, you can use

512
00:32:03.860 --> 00:32:05.820
because it's not describing,

513
00:32:05.820 --> 00:32:08.060
it's not like you're spraying the scent

514
00:32:08.060 --> 00:32:09.980
of a red door onto your body, right?

515
00:32:09.980 --> 00:32:12.060
It's not like they took, you know, water

516
00:32:12.060 --> 00:32:14.780
and let it saturate a red door and then took the,

517
00:32:14.780 --> 00:32:16.260
nevermind, I'm not gonna go there.

518
00:32:16.260 --> 00:32:18.220
But the whole point being,

519
00:32:18.220 --> 00:32:21.600
Red Door for perfume is not descriptive, okay?

520
00:32:21.600 --> 00:32:24.400
So going towards your point, Anita,

521
00:32:25.140 --> 00:32:27.520
if I'm just describing goods

522
00:32:27.520 --> 00:32:30.880
as this is what the goods are, you know,

523
00:32:30.880 --> 00:32:32.160
then I'm fine, but,

524
00:32:32.160 --> 00:32:33.920
and I'm not saying what you're doing is fine or not.

525
00:32:33.920 --> 00:32:36.680
I'm just saying if I'm describing it, that's fine.

526
00:32:36.680 --> 00:32:38.880
But if I'm using it to identify goods

527
00:32:38.880 --> 00:32:40.520
or services, that's totally different.

528
00:32:40.520 --> 00:32:43.400
We'll talk about it in a lot of detail in two days.

529
00:32:43.400 --> 00:32:44.920
So, but in your case,

530
00:32:44.920 --> 00:32:47.480
you have a lot of designs that are artwork.

531
00:32:47.480 --> 00:32:51.560
So let's say that I created the artwork.

532
00:32:51.560 --> 00:32:52.480
That's awesome.

533
00:32:52.480 --> 00:32:53.920
If I create the artwork, that's awesome.

534
00:32:54.440 --> 00:32:56.440
I own the original artwork and I own the dresses.

535
00:32:56.440 --> 00:32:57.280
I own all that.

536
00:32:57.280 --> 00:33:01.960
Now let's say instead I see this really cool painting

537
00:33:01.960 --> 00:33:05.440
and I say, man, I want to make a dress out of that.

538
00:33:05.440 --> 00:33:09.960
I can't do that because unless, unless,

539
00:33:09.960 --> 00:33:11.840
and this is where you can actually open the door

540
00:33:11.840 --> 00:33:14.560
to making a lot of money in licensing, right?

541
00:33:15.460 --> 00:33:18.840
I can go to the original render of the painting,

542
00:33:18.840 --> 00:33:23.400
the creator, the author, the artist, okay?

543
00:33:23.920 --> 00:33:28.760
And I say, can I license the rights to your painting

544
00:33:28.760 --> 00:33:33.440
to create a clothing line that uses your image?

545
00:33:33.440 --> 00:33:38.120
And I'll give you a royalty of X percent per dress.

546
00:33:39.240 --> 00:33:42.920
You may have just opened up an entire market, right?

547
00:33:42.920 --> 00:33:44.640
I mean, that, that, that's something you can do.

548
00:33:44.640 --> 00:33:47.080
Collaborating with artists to use their,

549
00:33:47.080 --> 00:33:48.480
their prints and clothes.

550
00:33:48.480 --> 00:33:49.320
Exactly, right.

551
00:33:49.320 --> 00:33:50.880
Because that's not their real house.

552
00:33:50.880 --> 00:33:52.880
Their real house is to paint and do everything.

553
00:33:53.400 --> 00:33:57.840
And they have no skill in how to turn that into clothing.

554
00:33:57.840 --> 00:33:58.680
That's right.

555
00:33:58.680 --> 00:34:00.640
And the other thing that, and I,

556
00:34:00.640 --> 00:34:02.680
I say this with the utmost respect

557
00:34:02.680 --> 00:34:05.280
because I have two daughters who are artists

558
00:34:06.200 --> 00:34:08.600
and their, their skill level is insane.

559
00:34:08.600 --> 00:34:09.960
Like one of them can look at you

560
00:34:09.960 --> 00:34:12.639
and draw you exactly the same.

561
00:34:12.639 --> 00:34:14.120
I don't know how she does that.

562
00:34:14.120 --> 00:34:15.840
It did not come from me.

563
00:34:15.840 --> 00:34:16.880
It may have come from my mother

564
00:34:16.880 --> 00:34:18.840
who was actually a designer like you, Anita.

565
00:34:18.840 --> 00:34:23.440
She was a designer in New York way back in the day.

566
00:34:23.440 --> 00:34:25.760
But the whole point being that

567
00:34:27.760 --> 00:34:31.080
if you can create a new income stream,

568
00:34:31.080 --> 00:34:33.719
this is a, this, this is a business,

569
00:34:33.719 --> 00:34:36.360
basically some guidance on how to do business, guys.

570
00:34:36.360 --> 00:34:41.360
If you can create a new income stream for an artist,

571
00:34:41.400 --> 00:34:43.080
you're opening up something huge

572
00:34:43.080 --> 00:34:45.920
because a lot of artists are starving

573
00:34:46.800 --> 00:34:48.040
for a number of reasons.

574
00:34:48.040 --> 00:34:50.719
Number one, yeah, look at Michelle.

575
00:34:50.719 --> 00:34:53.120
She's like, hello.

576
00:34:53.120 --> 00:34:54.520
Yeah, right, exactly.

577
00:34:54.520 --> 00:34:57.640
So a number of artists are starving for a number of reasons.

578
00:34:57.640 --> 00:34:58.480
There's a few of them.

579
00:34:58.480 --> 00:34:59.320
One is.

580
00:35:00.000 --> 00:35:02.640
that they've got to get acknowledged.

581
00:35:02.640 --> 00:35:03.840
They have to get a following.

582
00:35:03.840 --> 00:35:06.240
Once the following starts and the networks start,

583
00:35:06.240 --> 00:35:08.920
then they start getting some demand for them.

584
00:35:08.920 --> 00:35:09.760
Then it grows.

585
00:35:09.760 --> 00:35:11.180
That takes time.

586
00:35:11.180 --> 00:35:12.020
I mean, that takes time,

587
00:35:12.020 --> 00:35:14.640
unless you're just blessed to hit a trend

588
00:35:14.640 --> 00:35:17.840
and you just become the thing and then boom, you explode.

589
00:35:17.840 --> 00:35:19.200
That's very rare, right?

590
00:35:19.200 --> 00:35:22.200
Number two, artificial intelligence

591
00:35:22.200 --> 00:35:25.720
is becoming difficult on a lot of artists, all right,

592
00:35:25.720 --> 00:35:26.760
for a number of reasons.

593
00:35:26.760 --> 00:35:28.720
But one of the main reasons is

594
00:35:28.720 --> 00:35:31.840
some of the artist's work was on the internet.

595
00:35:31.840 --> 00:35:33.000
It got scraped.

596
00:35:33.000 --> 00:35:35.680
When it got scraped, it then became part

597
00:35:35.680 --> 00:35:38.560
of what's rendered by artificial intelligence.

598
00:35:39.480 --> 00:35:42.880
And so their artistic works are like everywhere,

599
00:35:42.880 --> 00:35:45.080
but they're not getting paid.

600
00:35:45.080 --> 00:35:46.880
That's a problem.

601
00:35:46.880 --> 00:35:49.360
That's why I'm teaching all of you about copyrights,

602
00:35:49.360 --> 00:35:51.680
because if you know about copyrights

603
00:35:51.680 --> 00:35:55.120
and you have certain IP rights, right back at you.

604
00:35:55.120 --> 00:35:57.920
So if you have certain IP rights,

605
00:35:57.960 --> 00:35:59.800
then you can demand licensing,

606
00:35:59.800 --> 00:36:01.040
which is what's happening now.

607
00:36:01.040 --> 00:36:03.840
Those 8,000 authors we're going after,

608
00:36:03.840 --> 00:36:05.880
OpenAI and Google and the others,

609
00:36:05.880 --> 00:36:08.360
it's because they have legal rights on the copyright.

610
00:36:08.360 --> 00:36:10.280
So in your case,

611
00:36:10.280 --> 00:36:12.520
if you have certain things that you created, awesome.

612
00:36:12.520 --> 00:36:15.320
You have the copyright to do whatever you want.

613
00:36:15.320 --> 00:36:16.760
As a matter of fact,

614
00:36:16.760 --> 00:36:18.920
you could probably license out some of it

615
00:36:18.920 --> 00:36:20.400
to others to do certain things

616
00:36:20.400 --> 00:36:22.920
and get a revenue stream for that too.

617
00:36:22.920 --> 00:36:25.280
But if I'm in a situation

618
00:36:25.280 --> 00:36:27.240
where I'm seeing certain artistic works and I say,

619
00:36:27.240 --> 00:36:29.160
man, that would look really good on a t-shirt

620
00:36:29.160 --> 00:36:31.720
or that look really good on a pair of pants

621
00:36:31.720 --> 00:36:33.480
or torn jeans or whatever,

622
00:36:33.480 --> 00:36:35.760
I've got to go back to the artist

623
00:36:35.760 --> 00:36:37.600
and get the legal rights.

624
00:36:37.600 --> 00:36:38.440
Okay?

625
00:36:38.440 --> 00:36:40.240
Because here's the thing guys,

626
00:36:40.240 --> 00:36:42.120
with copyrights,

627
00:36:42.120 --> 00:36:45.480
just purchasing the painting does not give you rights

628
00:36:45.480 --> 00:36:48.400
to everything that has to do with the painting.

629
00:36:48.400 --> 00:36:51.320
You have the right to the copy.

630
00:36:51.320 --> 00:36:52.920
The copy is yours.

631
00:36:52.920 --> 00:36:55.040
You can display it in your home.

632
00:36:55.040 --> 00:36:56.800
You can't photograph it.

633
00:36:57.360 --> 00:36:58.800
And then make copies of it.

634
00:36:58.800 --> 00:37:01.520
You can't make copies of it and sell it.

635
00:37:01.520 --> 00:37:03.560
You can't do any of that.

636
00:37:03.560 --> 00:37:05.960
What you have a right to is the painting that is in my,

637
00:37:05.960 --> 00:37:08.360
I have an original by Lynn Lanesky right there.

638
00:37:08.360 --> 00:37:09.680
It's the only one.

639
00:37:09.680 --> 00:37:11.040
I have another one right there

640
00:37:11.040 --> 00:37:12.880
that she never made a copy of.

641
00:37:12.880 --> 00:37:15.720
That's an original oil painting right there.

642
00:37:15.720 --> 00:37:18.520
So I don't even show it on a camera

643
00:37:18.520 --> 00:37:20.720
because I know if people see it,

644
00:37:20.720 --> 00:37:22.040
what are they going to do?

645
00:37:22.040 --> 00:37:23.800
They're going to explode it,

646
00:37:23.800 --> 00:37:24.920
take it to the corner shop,

647
00:37:24.920 --> 00:37:25.880
turn it into a painting,

648
00:37:25.880 --> 00:37:27.160
put it on their shelves,

649
00:37:27.160 --> 00:37:28.600
put it on the walls.

650
00:37:28.600 --> 00:37:30.840
So I've got the original original.

651
00:37:31.680 --> 00:37:35.200
And so I would say awesome business.

652
00:37:35.200 --> 00:37:36.880
I mean, I love the business idea.

653
00:37:36.880 --> 00:37:38.240
It's phenomenal.

654
00:37:38.240 --> 00:37:40.880
I bless you and hope you do incredibly well with it.

655
00:37:41.960 --> 00:37:43.320
It definitely shows you're talented.

656
00:37:43.320 --> 00:37:44.160
That's for sure.

657
00:37:44.160 --> 00:37:45.920
Because it's not easy to do that

658
00:37:45.920 --> 00:37:47.640
and actually have something seamless

659
00:37:47.640 --> 00:37:49.200
so it actually makes sense.

660
00:37:49.200 --> 00:37:51.320
You can't just slap an image on something.

661
00:37:51.320 --> 00:37:52.600
It doesn't work that way.

662
00:37:52.600 --> 00:37:54.160
It takes some gifts to do it.

663
00:37:54.160 --> 00:37:56.320
So did you have a specific question

664
00:37:56.320 --> 00:37:57.760
in the copyright area though?

665
00:37:59.320 --> 00:38:00.600
Do I need to copyright it

666
00:38:00.600 --> 00:38:01.960
or is it because I've already,

667
00:38:01.960 --> 00:38:04.880
it's visible in my shop?

668
00:38:04.880 --> 00:38:06.960
Is that the same as copywriting?

669
00:38:06.960 --> 00:38:08.920
Because again, I have thousands of-

670
00:38:08.920 --> 00:38:10.240
Yeah, great question.

671
00:38:10.240 --> 00:38:11.080
All right.

672
00:38:11.080 --> 00:38:11.920
So here's the thing.

673
00:38:13.160 --> 00:38:16.720
I have certain legal rights to the things that are...

674
00:38:16.720 --> 00:38:17.960
No, is it?

675
00:38:17.960 --> 00:38:19.160
Yeah, it's not legal advice.

676
00:38:19.160 --> 00:38:20.160
Okay, I'll drink it.

677
00:38:21.120 --> 00:38:21.960
All right.

678
00:38:21.960 --> 00:38:24.480
I have certain legal rights.

679
00:38:24.480 --> 00:38:26.000
Whether I file or not,

680
00:38:26.000 --> 00:38:27.400
I have certain legal rights.

681
00:38:28.480 --> 00:38:31.080
If I want to enforce my legal rights,

682
00:38:31.080 --> 00:38:33.480
I've got to have a federal registration.

683
00:38:33.480 --> 00:38:35.440
That's what I have to file, okay?

684
00:38:35.440 --> 00:38:38.400
So this is what I do.

685
00:38:38.400 --> 00:38:41.080
If I have multiple of certain things,

686
00:38:41.080 --> 00:38:43.120
I don't want to file a thousand things.

687
00:38:43.120 --> 00:38:45.520
Now you can file things that are called compilations,

688
00:38:45.520 --> 00:38:47.440
which I'll talk about tomorrow

689
00:38:47.440 --> 00:38:49.640
or the copyright office actually has a way

690
00:38:50.120 --> 00:38:52.840
to file multiple things as one filing.

691
00:38:52.840 --> 00:38:54.000
They have capabilities.

692
00:38:54.000 --> 00:38:55.840
If the artist is the same,

693
00:38:55.840 --> 00:38:58.040
if the author is the same,

694
00:38:58.040 --> 00:39:00.200
you can file things together.

695
00:39:00.200 --> 00:39:01.960
But if there's certain designs,

696
00:39:01.960 --> 00:39:03.960
and I guarantee you that there are,

697
00:39:03.960 --> 00:39:06.960
being that you're gifted in this area,

698
00:39:06.960 --> 00:39:10.800
there's certain designs that are very, very popular.

699
00:39:11.640 --> 00:39:15.480
Like these are the 10 that everybody wants.

700
00:39:15.480 --> 00:39:17.640
Like these are my high sellers.

701
00:39:17.640 --> 00:39:20.240
For my high sellers, I would file.

702
00:39:20.240 --> 00:39:21.560
And I would make it clear,

703
00:39:21.560 --> 00:39:26.560
like if I'm selling my apparel on any kind of site,

704
00:39:26.680 --> 00:39:28.920
I'd put the copyright notice on it.

705
00:39:28.920 --> 00:39:31.000
I'd even mention the federal registration

706
00:39:31.000 --> 00:39:32.800
to scare the daylights out of people

707
00:39:32.800 --> 00:39:34.480
who might potentially copy.

708
00:39:34.480 --> 00:39:37.760
I had a woman who was sent over to me

709
00:39:37.760 --> 00:39:40.280
from a gentleman who is, gosh,

710
00:39:40.280 --> 00:39:42.280
he runs a multi,

711
00:39:42.280 --> 00:39:46.440
probably makes about 60 million a year running challenges.

712
00:39:46.440 --> 00:39:50.320
And he has a really powerful network.

713
00:39:50.320 --> 00:39:52.480
He had this woman who was in there.

714
00:39:52.480 --> 00:39:56.280
She needed an extra income stream for the family.

715
00:39:56.280 --> 00:39:59.280
So what she did was she took her poems,

716
00:39:59.280 --> 00:40:00.120
a really short.

717
00:40:00.000 --> 00:40:04.880
poems. She put them on a really cool frame with like a little artistic background and

718
00:40:04.880 --> 00:40:11.640
she sold them right online. I believe it was Amazon, Amazon or eBay, one or two. I don't

719
00:40:11.640 --> 00:40:17.440
know. Is it Amazon or eBay? Whichever one it was, right? And so she was doing great.

720
00:40:17.440 --> 00:40:22.480
Like she was making another like five, $6,000 a month, which the family needed, right? Which

721
00:40:22.480 --> 00:40:28.640
is great. Lo and behold, all of a sudden I get a ping from the owner, from like the big

722
00:40:28.640 --> 00:40:35.280
guy and from her who was in his network. And apparently some company in the Philippines

723
00:40:35.280 --> 00:40:40.840
took her exact design, created it and sold it for $3 less than her. And they took her

724
00:40:40.840 --> 00:40:48.600
entire market share, like not entire, 70% of her market was gone. Gone. All right. And

725
00:40:48.600 --> 00:40:52.200
this is a woman, it's like she needed the money. This wasn't like just, oh, I'm trying

726
00:40:52.200 --> 00:40:57.160
to be rich. Like she needed the money. Okay. Which kind of pissed me off personally. So

727
00:40:57.160 --> 00:41:01.040
I took it personal, which I tend to do. So then I, I was like, all right, this is what

728
00:41:01.040 --> 00:41:05.120
we're going to do. We're going to file a federal registration for your copyright. And then

729
00:41:05.120 --> 00:41:11.040
we're going to notify. I think it was, I think it was Amazon. I'm not sure. Whichever one

730
00:41:11.040 --> 00:41:17.140
it was, I sent the notice to them, filed a complaint with the federal registration. Boom.

731
00:41:17.140 --> 00:41:22.640
Immediately it was pulled. Immediately. She tried to get it pulled before, but since she

732
00:41:22.640 --> 00:41:27.000
didn't have a federal registration, they wouldn't pull it. All they did was they notified the

733
00:41:27.840 --> 00:41:32.280
other party that she believes she has certain legal rights. The Philippine company just

734
00:41:32.280 --> 00:41:37.400
said, or Filipino company just said, we don't care. They didn't stop selling. But when she

735
00:41:37.400 --> 00:41:42.000
got the federal registration gone, the whole market share has come back to her. That's

736
00:41:42.000 --> 00:41:49.480
the power of a $65 registration. Amazing. So in your case, tomorrow, we're going to

737
00:41:49.480 --> 00:41:54.640
talk about things like compilations and whether or not you can file multiple at the same time.

738
00:41:54.640 --> 00:41:59.520
And so we'll kind of walk through it and see if you qualify. If you do, then what I

739
00:41:59.520 --> 00:42:03.620
would do is I would, I would file a bunch together, but then the 10 that are most important,

740
00:42:03.620 --> 00:42:09.900
I would file them individually. I wouldn't play games because look for 650 bucks of filing

741
00:42:09.900 --> 00:42:15.860
online yourself, you can get federal registrations. And, and it's not like, it's not like you

742
00:42:15.860 --> 00:42:21.880
have a large filing where it's one of a large filing. It's an individual filing with its

743
00:42:21.880 --> 00:42:26.400
own legal rights. It will, it scares people away. I mean, at the end of the day, you're

744
00:42:26.400 --> 00:42:31.960
not going to be able to scare everybody, but if you can scare most of the fish away, it's

745
00:42:31.960 --> 00:42:36.080
worth it, or at least most of the fishermen away, then you can fish all you like.

746
00:42:36.080 --> 00:42:42.400
It's clothing designers is that it's a Chinese, I think they're based in China where they

747
00:42:42.400 --> 00:42:48.880
were in China. Then they moved to another place out of China, Shane S H E I N. So there

748
00:42:48.880 --> 00:42:55.200
are clothing designers suing them because they will copy their works. Oh yeah. It's

749
00:42:55.200 --> 00:43:01.480
very common, Anita. It's very, very common. I mean, this is not, this is not new. I mean,

750
00:43:01.480 --> 00:43:06.920
I used to represent, you know, life is good is life is good. The company. So it's this

751
00:43:06.920 --> 00:43:12.600
t-shirt company, right? My old law firm used to represent them like the entire company

752
00:43:12.600 --> 00:43:18.240
and like they follow tons of trademarks, like lots of trademarks. Okay. But you know, a

753
00:43:18.240 --> 00:43:24.520
single t-shirt design worth tons of money, tons, and everybody copies it. Does everybody

754
00:43:24.520 --> 00:43:29.380
copies it? And so you just, you gotta be careful. I would say on the copyright side, if you,

755
00:43:29.380 --> 00:43:33.640
you have clothing, just make sure that whoever owns the original copyright, you're getting

756
00:43:33.640 --> 00:43:38.040
the right from them. Don't, and don't let it be like, Oh yeah, it's okay. Go ahead and

757
00:43:38.040 --> 00:43:43.360
use it. I have no problem with it. No, get it in writing, get it in writing. I such and

758
00:43:43.360 --> 00:43:48.000
such hereby agree, blah, blah, blah, blah, blah, blah. Like get in legal writing, talk

759
00:43:48.000 --> 00:43:52.760
to an attorney, get it done. Right. And then just use that same thing for each party. You're

760
00:43:52.760 --> 00:43:56.800
just changing parties. Just have a lawyer look at it real quick to see if it still applies.

761
00:43:56.800 --> 00:43:57.800
Rosie.

762
00:43:57.800 --> 00:43:58.800
Hi there.

763
00:43:58.800 --> 00:43:59.800
How are you?

764
00:43:59.800 --> 00:44:10.040
I'm good. Sorry. My wifi is really bad over here. So I just wanted to ask you about five

765
00:44:10.040 --> 00:44:20.560
years ago, I had co-written a project with a friend of mine and she left the project

766
00:44:20.560 --> 00:44:26.600
the, and we had it under an LLC. There was four of us that co-created this project two

767
00:44:26.600 --> 00:44:34.640
out of four left to continue the LLC. And then we closed the LLC about a year and a

768
00:44:34.640 --> 00:44:41.880
half ago. So the product, the script still exists. I just don't know who owns the script

769
00:44:41.880 --> 00:44:51.400
at this point. Since it was caught, the copyright was supposed to be in the LLC. And it took

770
00:44:51.400 --> 00:44:58.840
two years to get the LLC to acquire it, which is why they had left. And and so when the

771
00:44:58.840 --> 00:45:00.080
LLC acquired.

772
00:45:00.000 --> 00:45:05.360
it. It was supposed to be under the whole purpose of forming the

773
00:45:05.360 --> 00:45:10.480
LLC was so that we owned it together. But that didn't happen

774
00:45:10.480 --> 00:45:14.960
right away. So yeah, now that we just so we're I'm confused on

775
00:45:14.960 --> 00:45:16.720
who actually owns the

776
00:45:16.720 --> 00:45:20.560
it's a great question. Yeah, story. Just everybody. So you

777
00:45:20.560 --> 00:45:23.840
guys can see I've run out of water at this point. When I have

778
00:45:23.840 --> 00:45:26.520
no water left. That's when I stopped. I just think I'm just

779
00:45:26.520 --> 00:45:36.040
kidding. So. So I can't tell you what to do in your specific

780
00:45:36.040 --> 00:45:38.680
situation. But what I'll do is I'll talk about legal rights

781
00:45:38.680 --> 00:45:42.480
associated with entities and scenarios so that you can figure

782
00:45:42.480 --> 00:45:44.440
out what to do in your situation. But I'll kind of talk

783
00:45:44.440 --> 00:45:50.120
about this at a general level. So intellectual property is

784
00:45:50.160 --> 00:45:54.320
what's called an intangible asset. Right? It's an intangible

785
00:45:54.320 --> 00:45:57.400
asset. It's something that you own, like, like, if I have a

786
00:45:57.400 --> 00:46:01.200
company, and I sell my company to Addison, and with my company,

787
00:46:01.200 --> 00:46:04.320
I sell the furniture, Addison now owns the furniture. The

788
00:46:04.320 --> 00:46:09.160
furniture is a physical thing that he has now taken

789
00:46:09.160 --> 00:46:13.520
possession of, right? That's tangible property. Well, if that

790
00:46:13.520 --> 00:46:18.000
company also had patents or trademarks or copyrights, and I

791
00:46:18.000 --> 00:46:24.080
sell the the assets over to Addison, then he now obtains the

792
00:46:24.080 --> 00:46:27.000
intellectual property rights to that as well, which is an

793
00:46:27.000 --> 00:46:32.760
intangible asset, right? So the question becomes, if I have an

794
00:46:32.760 --> 00:46:38.000
entity and certain legal rights are owned by that entity, let's

795
00:46:38.000 --> 00:46:41.640
just assume that scenario, say ABC Corporation owns five

796
00:46:41.640 --> 00:46:46.920
patents and 100 copyrights. And I sell that to another company.

797
00:46:47.200 --> 00:46:50.360
If in that agreement, it says that it's selling all

798
00:46:50.720 --> 00:46:53.600
intellectual property as well, then those those rights go with

799
00:46:53.600 --> 00:46:59.760
it. Okay, it's an actual asset that transfers. Now, if I've

800
00:46:59.760 --> 00:47:06.680
got four people in the board of the corporation, right, and the

801
00:47:06.720 --> 00:47:11.640
the corporation itself owns the assets, I don't care if two

802
00:47:11.640 --> 00:47:13.760
people leave, three people leave, or four people leave the

803
00:47:13.760 --> 00:47:17.920
corporation owns the assets, period. So if the corporation

804
00:47:17.920 --> 00:47:21.640
sells the assets to another corporation, the assets go with

805
00:47:21.640 --> 00:47:26.080
the corporation. I mean, it's just so if I've got an LLC,

806
00:47:26.120 --> 00:47:28.680
like, I'm not going to talk about different entity

807
00:47:28.680 --> 00:47:32.920
formations. But let's say I have an LLC. And in the LLC, it owns

808
00:47:33.560 --> 00:47:38.920
100 copyrights and five patents. And I sell it again to Addison,

809
00:47:38.920 --> 00:47:43.880
he now owns 100 copyrights, five patents, even though he hasn't,

810
00:47:44.280 --> 00:47:47.800
even though he hasn't filed with the United States Patent and

811
00:47:47.800 --> 00:47:50.640
Trademark Office yet an assignment of all right title and

812
00:47:50.640 --> 00:47:54.560
interest to his new entity, he owns it because I have a written

813
00:47:54.560 --> 00:47:58.400
agreement assigning all intellectual property to Addison.

814
00:47:59.320 --> 00:48:02.280
So it's just a legal right that's being transferred over.

815
00:48:02.280 --> 00:48:07.400
It's an intangible item that's owned by the company, where it

816
00:48:07.400 --> 00:48:10.840
gets way, way, way more difficult is when it's an

817
00:48:10.880 --> 00:48:16.040
individual. Let's say instead, there are four people within the

818
00:48:16.040 --> 00:48:21.200
company. The four people come together, and the four people

819
00:48:21.200 --> 00:48:26.920
create something that is copyrightable. All right. And

820
00:48:26.960 --> 00:48:33.160
now, some other entity comes in, and wants to buy that asset who

821
00:48:33.200 --> 00:48:38.160
owns the copyright to the original asset, it comes down to

822
00:48:38.160 --> 00:48:43.560
who the author was, like, who's the original author, if if Tony,

823
00:48:43.560 --> 00:48:48.760
myself, Garen, and Heather had a company, and Heather was the

824
00:48:48.760 --> 00:48:52.960
artist who created all the artistic works. But there's four

825
00:48:52.960 --> 00:48:56.200
of us in the company, Heather owns all right title and

826
00:48:56.200 --> 00:49:00.400
interest to the artistic works. I don't care how brilliant

827
00:49:00.400 --> 00:49:04.920
Addison, Tony and myself are at running a company. Heather owns

828
00:49:05.280 --> 00:49:09.840
100% interest, because she's the artist until Heather decides to

829
00:49:09.840 --> 00:49:14.400
assign the rights over to the company. Heather owns

830
00:49:14.400 --> 00:49:18.080
everything. This, this is how an individual can hold a

831
00:49:18.080 --> 00:49:22.200
corporation prisoner. This is how you can have the board of a

832
00:49:22.200 --> 00:49:25.520
corporation where an individual, instead of assigning our right

833
00:49:25.520 --> 00:49:27.520
title or interest over to a company decides to keep it in

834
00:49:27.520 --> 00:49:32.440
their name, and says, I will continue to make a royalty off

835
00:49:32.440 --> 00:49:36.320
of my IP, but I will license it to the company. And then when

836
00:49:36.320 --> 00:49:40.520
another entity comes over and wants to buy the company, they

837
00:49:40.520 --> 00:49:43.600
want the IP like they want the copyrights and the patents too.

838
00:49:44.240 --> 00:49:47.800
And this and Garen's holding out Garen's like, I don't like them.

839
00:49:47.880 --> 00:49:52.080
I don't like those guys. Nope. And isn't that happening? Don't

840
00:49:52.080 --> 00:49:56.920
like them. And we're like, but Garen, it's $100 million. Garen,

841
00:49:56.920 --> 00:49:59.920
come on, like $100 million. Can we

842
00:50:00.000 --> 00:50:03.600
this happened and Garen's like, ain't happening,

843
00:50:03.600 --> 00:50:04.440
it's not happening.

844
00:50:04.440 --> 00:50:05.280
And you know what?

845
00:50:05.280 --> 00:50:06.120
We can't do anything about it

846
00:50:06.120 --> 00:50:09.360
cause Garen owns all the IP.

847
00:50:09.360 --> 00:50:11.080
This is why if you own a company,

848
00:50:11.080 --> 00:50:12.760
you gotta make sure,

849
00:50:12.760 --> 00:50:16.120
if you want the assets to be owned by the company,

850
00:50:16.120 --> 00:50:18.000
you have to make sure our right title of interest

851
00:50:18.000 --> 00:50:19.040
is assigned to the company,

852
00:50:19.040 --> 00:50:21.400
but equally important,

853
00:50:21.400 --> 00:50:22.680
equally important guys,

854
00:50:22.680 --> 00:50:24.600
please don't forget this.

855
00:50:24.600 --> 00:50:26.220
Who is running the company?

856
00:50:27.280 --> 00:50:29.240
Who's on the board of the company?

857
00:50:29.240 --> 00:50:32.120
Who controls the assets of the company?

858
00:50:32.120 --> 00:50:34.440
Whoever that person is,

859
00:50:34.440 --> 00:50:35.480
you better figure that out

860
00:50:35.480 --> 00:50:37.800
cause you can actually own a company

861
00:50:37.800 --> 00:50:39.440
or create a company

862
00:50:39.440 --> 00:50:41.560
and then have a board that actually

863
00:50:41.560 --> 00:50:44.800
has all the rights to control the assets of the company.

864
00:50:44.800 --> 00:50:46.480
So Julie,

865
00:50:46.480 --> 00:50:47.880
Julie's brilliant.

866
00:50:47.880 --> 00:50:51.000
Julie comes up with an idea for a company.

867
00:50:51.000 --> 00:50:52.360
Company grows and grows and grows.

868
00:50:52.360 --> 00:50:53.680
It's now like 50 million,

869
00:50:53.680 --> 00:50:56.040
a hundred million a year, right?

870
00:50:56.040 --> 00:50:57.400
And so the company is doing really well

871
00:50:57.400 --> 00:50:59.100
and Julie's like, I need a board.

872
00:50:59.960 --> 00:51:00.800
I can't run all this stuff myself.

873
00:51:00.800 --> 00:51:03.780
She's a board of five individuals that are running it.

874
00:51:03.780 --> 00:51:06.780
But in the terms and conditions

875
00:51:06.780 --> 00:51:08.820
or in the actual,

876
00:51:08.820 --> 00:51:10.240
the corporate formation docs,

877
00:51:10.240 --> 00:51:14.120
it says that the right to the intellectual property,

878
00:51:14.120 --> 00:51:16.620
to license, to sell, whatever,

879
00:51:16.620 --> 00:51:18.800
falls under the board,

880
00:51:18.800 --> 00:51:20.460
the boards,

881
00:51:20.460 --> 00:51:23.760
the board of directors rights, right?

882
00:51:23.760 --> 00:51:25.860
Then without Julie's authority,

883
00:51:25.860 --> 00:51:28.380
the board of directors can sell all the IP.

884
00:51:30.100 --> 00:51:32.260
This is so important, guys.

885
00:51:32.260 --> 00:51:33.920
This makes or breaks companies.

886
00:51:33.920 --> 00:51:35.420
This makes millionaires.

887
00:51:36.540 --> 00:51:39.300
Any entrepreneur who's worth their weight

888
00:51:41.180 --> 00:51:42.180
will tell you,

889
00:51:43.060 --> 00:51:44.700
any entrepreneur that's worth their weight

890
00:51:44.700 --> 00:51:46.820
will actually tell you that

891
00:51:46.820 --> 00:51:48.900
they maintain ownership.

892
00:51:48.900 --> 00:51:51.060
They make sure

893
00:51:51.060 --> 00:51:53.340
that either they hold the rights themselves

894
00:51:53.340 --> 00:51:55.740
or the entity can't make a move

895
00:51:55.740 --> 00:51:57.220
without their authorization.

896
00:51:57.980 --> 00:51:58.980
They do that.

897
00:51:58.980 --> 00:51:59.820
Why?

898
00:51:59.820 --> 00:52:01.220
Because a lot of them are trying to sell the company

899
00:52:01.220 --> 00:52:04.520
in three to five years to make their 50, 80 million

900
00:52:04.520 --> 00:52:06.220
and then go build another company.

901
00:52:07.560 --> 00:52:09.140
That's what a lot of them are doing,

902
00:52:09.140 --> 00:52:12.220
but they can't do that if they don't own any of the assets.

903
00:52:13.780 --> 00:52:15.340
If they don't own any of the assets,

904
00:52:15.340 --> 00:52:16.980
then somebody else can sell the entity

905
00:52:16.980 --> 00:52:18.420
and they make nothing.

906
00:52:18.420 --> 00:52:21.340
That's why smart business owners maintain legal rights

907
00:52:21.340 --> 00:52:22.440
in one way or another.

908
00:52:23.660 --> 00:52:25.460
Rosie, does that help you out?

909
00:52:26.220 --> 00:52:28.580
I can't tell you exactly what to do in your scenario,

910
00:52:28.580 --> 00:52:31.580
but just remember it is an intangible asset.

911
00:52:31.580 --> 00:52:32.680
It can't be sold.

912
00:52:33.620 --> 00:52:35.700
Whoever is the original owner,

913
00:52:35.700 --> 00:52:37.220
if it wasn't assigned to the company,

914
00:52:37.220 --> 00:52:41.340
that original owner still has the legal rights.

915
00:52:41.340 --> 00:52:44.760
If the company goes bankrupt and no longer exists,

916
00:52:44.760 --> 00:52:47.180
it is an asset that transfers

917
00:52:47.180 --> 00:52:49.220
with like in a bankruptcy proceeding,

918
00:52:49.220 --> 00:52:52.500
it would transfer like anything else that would have a value

919
00:52:52.500 --> 00:52:55.500
and it would transfer over to another entity.

920
00:52:55.500 --> 00:52:56.500
All those things happen

921
00:52:56.500 --> 00:52:59.240
just like any other asset of a company.

922
00:52:59.240 --> 00:53:02.060
Yeah, that answered my question.

923
00:53:02.060 --> 00:53:03.700
It seemed a little complicated

924
00:53:03.700 --> 00:53:06.580
when we were dismantling it

925
00:53:06.580 --> 00:53:08.680
and she was no longer part of the company.

926
00:53:09.900 --> 00:53:11.780
As she and I wrote it together,

927
00:53:11.780 --> 00:53:16.780
and I think there was a little confusion in that.

928
00:53:19.500 --> 00:53:21.980
Because she and I started the company

929
00:53:22.340 --> 00:53:24.900
and then we just kind of snowballed from there

930
00:53:24.900 --> 00:53:27.340
and not following through with what we wanted,

931
00:53:27.340 --> 00:53:30.180
what we had agreed on from the beginning

932
00:53:30.180 --> 00:53:33.740
and saving the paperwork for later was a big mistake.

933
00:53:33.740 --> 00:53:36.460
Yeah, I mean, your scenario and things like that

934
00:53:36.460 --> 00:53:38.020
are really perfect for the audit.

935
00:53:38.020 --> 00:53:39.540
I mean, just so you know,

936
00:53:39.540 --> 00:53:41.220
keeping in the back of your mind,

937
00:53:41.220 --> 00:53:42.620
because during the audit itself,

938
00:53:42.620 --> 00:53:44.940
we actually do legal analysis, break it down,

939
00:53:44.940 --> 00:53:46.420
give full right,

940
00:53:46.420 --> 00:53:48.180
so people understand every single aspect

941
00:53:48.180 --> 00:53:49.700
of what they can and can't do.

942
00:53:50.020 --> 00:53:52.980
And so it's actually a perfect example

943
00:53:52.980 --> 00:53:54.740
of where not it would be perfect.

944
00:53:55.820 --> 00:53:58.260
But we can ping separately on that.

945
00:53:58.260 --> 00:54:01.540
But just be careful, just be really careful.

946
00:54:01.540 --> 00:54:03.140
Because I had a scenario

947
00:54:03.140 --> 00:54:05.800
where we had three individuals came together,

948
00:54:05.800 --> 00:54:07.180
two gentlemen, one woman.

949
00:54:08.460 --> 00:54:10.920
They all were friends from like college,

950
00:54:10.920 --> 00:54:13.220
really smart people, knew each other well,

951
00:54:13.220 --> 00:54:15.680
all decided to start a company together.

952
00:54:15.680 --> 00:54:17.940
And one of them was the brains.

953
00:54:18.740 --> 00:54:21.780
The gentleman was like, he was the electrical engineer,

954
00:54:21.780 --> 00:54:24.660
really smart, came up with all the technology

955
00:54:24.660 --> 00:54:26.220
and everything for the software

956
00:54:27.300 --> 00:54:30.660
and all the functionality for the software.

957
00:54:30.660 --> 00:54:33.620
And I said on day one, I remember it like it was yesterday,

958
00:54:33.620 --> 00:54:36.980
day one, they're sitting down in my Boston office.

959
00:54:36.980 --> 00:54:39.460
She's there, he's there, he's there.

960
00:54:39.460 --> 00:54:42.420
I say, guys, you just formed a corporation.

961
00:54:42.420 --> 00:54:43.260
That's awesome.

962
00:54:43.260 --> 00:54:45.180
Who's gonna own the IP?

963
00:54:45.180 --> 00:54:46.500
Oh, he's gonna maintain ownership.

964
00:54:46.500 --> 00:54:51.500
I said, all right, so do I represent the corporation

965
00:54:52.380 --> 00:54:54.740
or do I represent the individuals?

966
00:54:54.740 --> 00:54:57.020
Like, cause I can't represent an individual

967
00:54:57.020 --> 00:54:58.060
against another individual.

968
00:54:58.060 --> 00:54:59.900
That would be a conflict of interest.

969
00:55:00.000 --> 00:55:02.140
Oh, who do you want me to represent?

970
00:55:02.140 --> 00:55:03.820
They're like, oh, you always run the company.

971
00:55:03.820 --> 00:55:06.980
I said, okay, so today, today you have already paid me.

972
00:55:06.980 --> 00:55:09.180
I now represent the company, correct?

973
00:55:09.180 --> 00:55:10.080
They're like, yes.

974
00:55:10.080 --> 00:55:12.500
I said, what you're doing is stupid.

975
00:55:12.500 --> 00:55:15.420
I literally told them, I said, I represent the company.

976
00:55:15.420 --> 00:55:17.260
What you're doing is stupid.

977
00:55:17.260 --> 00:55:18.460
And they started laughing.

978
00:55:18.460 --> 00:55:19.740
They're like, no, no, it's okay.

979
00:55:19.740 --> 00:55:20.560
It's okay.

980
00:55:20.560 --> 00:55:22.260
Like we've known each other since college.

981
00:55:22.260 --> 00:55:25.340
I said, I don't care if you guys were Siamese twins.

982
00:55:25.340 --> 00:55:28.220
Like, I don't care what you guys are.

983
00:55:28.220 --> 00:55:29.540
It's a bad idea.

984
00:55:29.540 --> 00:55:33.140
You need to figure out who owns the IP now.

985
00:55:33.140 --> 00:55:36.140
And you need to make sure the company owns that IP.

986
00:55:36.140 --> 00:55:38.540
So if it's an individual, license it to the company.

987
00:55:38.540 --> 00:55:40.900
Whatever it is, you got to make sure

988
00:55:40.900 --> 00:55:44.220
you cannot keep all right title interests in his name.

989
00:55:44.220 --> 00:55:45.540
Can't do that.

990
00:55:45.540 --> 00:55:47.940
They're like, no, no, we really appreciate this.

991
00:55:47.940 --> 00:55:49.420
We know you've been doing this a long time.

992
00:55:49.420 --> 00:55:53.080
Greatly appreciate your guidance, but we're fine.

993
00:55:53.080 --> 00:55:54.900
About maybe one or two other times

994
00:55:54.900 --> 00:55:56.420
I told them the same thing.

995
00:55:56.420 --> 00:55:59.400
Six years down the road, ring, ring, hello?

996
00:56:00.320 --> 00:56:01.240
Yeah, such and such.

997
00:56:01.240 --> 00:56:03.120
He decided to leave the company.

998
00:56:03.120 --> 00:56:05.440
We just want to see what kind of rights we have.

999
00:56:05.440 --> 00:56:06.280
None.

1000
00:56:09.320 --> 00:56:11.080
That none.

1001
00:56:11.080 --> 00:56:13.280
You have zero legal rights.

1002
00:56:13.280 --> 00:56:14.720
And they said, no, that's not possible.

1003
00:56:14.720 --> 00:56:17.520
Like he built the company, you know, with us

1004
00:56:17.520 --> 00:56:22.520
and we know he owns the IP, but like, what can we do?

1005
00:56:23.200 --> 00:56:24.040
Nothing.

1006
00:56:25.000 --> 00:56:28.200
Like literally they had no legal rights to anything.

1007
00:56:28.200 --> 00:56:31.000
And matter of fact, if they had continued using

1008
00:56:31.000 --> 00:56:32.840
any of the rights, he could sue them.

1009
00:56:34.040 --> 00:56:35.040
That's how bad it was.

1010
00:56:35.040 --> 00:56:37.360
So it's always a good idea to make sure you figure out

1011
00:56:37.360 --> 00:56:40.120
the assets, who owns it.

1012
00:56:40.120 --> 00:56:42.960
And if you really want to make sure you maintain ownership,

1013
00:56:42.960 --> 00:56:45.440
if you form a corporation, just be careful

1014
00:56:45.440 --> 00:56:47.520
that if you have a board of directors,

1015
00:56:47.520 --> 00:56:51.200
the board of directors can't preempt your rights

1016
00:56:51.200 --> 00:56:53.720
to what happens to your own assets.

1017
00:56:53.720 --> 00:56:55.720
Cause you can literally, I have a friend of mine

1018
00:56:55.720 --> 00:56:58.360
three months ago was fired from her own corporation

1019
00:56:59.520 --> 00:57:01.400
by the board of directors.

1020
00:57:01.400 --> 00:57:05.280
She created the corporation worth millions and millions

1021
00:57:05.280 --> 00:57:06.880
and millions of dollars.

1022
00:57:06.880 --> 00:57:10.560
She got fired from her own corporation, called me crying.

1023
00:57:12.560 --> 00:57:14.920
And I'm thinking who could actually do that?

1024
00:57:14.920 --> 00:57:18.440
Like who would even think of that?

1025
00:57:18.440 --> 00:57:20.720
Fired from her own corporation.

1026
00:57:20.720 --> 00:57:22.080
Gone.

1027
00:57:22.080 --> 00:57:23.960
Had to fight for a severance package.

1028
00:57:24.960 --> 00:57:26.480
It's not happening to any of you guys.

1029
00:57:26.480 --> 00:57:27.720
You guys are in my network.

1030
00:57:27.720 --> 00:57:28.760
This ain't happening.

1031
00:57:28.760 --> 00:57:30.720
We don't put up with that kind of garbage, right?

1032
00:57:30.720 --> 00:57:31.720
Mark, I'll take it.

1033
00:57:31.720 --> 00:57:32.800
Jobs.

1034
00:57:32.800 --> 00:57:33.640
What was that?

1035
00:57:33.640 --> 00:57:34.480
He was fired.

1036
00:57:34.480 --> 00:57:35.320
They did that with Steve Jobs.

1037
00:57:35.320 --> 00:57:37.720
He was fired and then brought back.

1038
00:57:37.720 --> 00:57:39.120
Yup. Yeah.

1039
00:57:39.120 --> 00:57:39.960
Yeah.

1040
00:57:39.960 --> 00:57:42.200
It's interesting in that

1041
00:57:45.120 --> 00:57:47.640
you have a vision for your company

1042
00:57:47.640 --> 00:57:49.600
and I hope this for everybody.

1043
00:57:49.600 --> 00:57:53.080
Everybody grows and things get bigger and bigger

1044
00:57:53.640 --> 00:57:55.560
and things come to fruition.

1045
00:57:55.560 --> 00:57:57.800
I hope that happens for all of you.

1046
00:57:57.800 --> 00:58:00.600
But you have to remember that your vision

1047
00:58:00.600 --> 00:58:02.640
is not necessarily the vision of everybody

1048
00:58:02.640 --> 00:58:03.600
who comes on board.

1049
00:58:04.800 --> 00:58:07.040
You need to make sure that you create things

1050
00:58:07.040 --> 00:58:09.880
like what exactly is your mission?

1051
00:58:09.880 --> 00:58:12.800
Make sure the people you hire are on board with your mission

1052
00:58:12.800 --> 00:58:16.680
and make sure that you maintain control of your own assets.

1053
00:58:16.680 --> 00:58:18.160
Because if you don't,

1054
00:58:18.160 --> 00:58:21.720
you'll literally be handing your assets

1055
00:58:21.720 --> 00:58:24.600
over to somebody else, which would be horrible.

1056
00:58:24.600 --> 00:58:27.000
I've seen it happen a lot, guys.

1057
00:58:27.000 --> 00:58:27.920
This is not rare.

1058
00:58:27.920 --> 00:58:28.960
It happens a lot.

1059
00:58:28.960 --> 00:58:29.800
So you guys know about it,

1060
00:58:29.800 --> 00:58:30.720
so you don't have to worry about it.

1061
00:58:30.720 --> 00:58:31.800
Mark.

1062
00:58:31.800 --> 00:58:33.680
Peter. You are up, my friend.

1063
00:58:33.680 --> 00:58:34.520
Okay.

1064
00:58:34.520 --> 00:58:35.600
Yeah. Here's the thing.

1065
00:58:35.600 --> 00:58:40.400
So I have a couple of different books

1066
00:58:40.400 --> 00:58:43.200
and stories in mind.

1067
00:58:43.200 --> 00:58:44.560
And I have characters.

1068
00:58:44.560 --> 00:58:46.200
The characters have names.

1069
00:58:46.200 --> 00:58:48.080
I have, I'm not an artist,

1070
00:58:48.080 --> 00:58:51.440
but I've got concepts of what I want them to look like.

1071
00:58:52.240 --> 00:58:53.680
And obviously when I get the artists

1072
00:58:53.680 --> 00:58:56.400
and I'll have them give me all of the rights.

1073
00:58:56.400 --> 00:58:59.720
So I own the rights to the art.

1074
00:58:59.720 --> 00:59:03.080
I'm guessing for one would be a storybook.

1075
00:59:03.080 --> 00:59:07.760
So I guess a copyright for the verbiage and the art also.

1076
00:59:07.760 --> 00:59:09.840
And then I'm also looking down the line.

1077
00:59:09.840 --> 00:59:12.680
I see one as an animated series.

1078
00:59:12.680 --> 00:59:13.520
So I guess-

1079
00:59:13.520 --> 00:59:15.360
Just to make sure we're clear, Mark.

1080
00:59:15.360 --> 00:59:20.240
So what's happening is I am hiring a third party

1081
00:59:20.240 --> 00:59:22.680
to create the images.

1082
00:59:22.680 --> 00:59:23.720
Is that right?

1083
00:59:23.720 --> 00:59:24.560
All right.

1084
00:59:24.560 --> 00:59:29.200
Am I giving them the original draft of the images

1085
00:59:29.200 --> 00:59:30.320
or are they creating them from scratch?

1086
00:59:30.320 --> 00:59:31.160
No, no, no, no.

1087
00:59:31.160 --> 00:59:32.760
I have the concept in my head.

1088
00:59:32.760 --> 00:59:36.440
I will give them the description of what I want.

1089
00:59:36.440 --> 00:59:37.640
This is what I'm looking for.

1090
00:59:37.640 --> 00:59:41.800
This is what I'm envisioning for these characters,

1091
00:59:41.800 --> 00:59:44.320
you know, with what they're wearing

1092
00:59:44.320 --> 00:59:46.120
and so on and so forth.

1093
00:59:46.160 --> 00:59:50.400
Whether they're Caucasian or Asian, so on and so forth.

1094
00:59:50.400 --> 00:59:52.240
And then they'll create that for me.

1095
00:59:52.240 --> 00:59:55.720
One thing for me to keep in mind as I'm doing this

1096
00:59:55.720 --> 01:00:00.080
is that copyright is for,

1097
01:00:00.000 --> 01:00:04.480
Copyright only pertains to something that's fixed.

1098
01:00:04.480 --> 01:00:05.800
It can't be in my mind.

1099
01:00:06.980 --> 01:00:09.800
No, but it would be copyrighted after I get the image

1100
01:00:09.800 --> 01:00:10.640
from the artist.

1101
01:00:10.640 --> 01:00:13.640
And then I, if I'm understanding, then I copyright,

1102
01:00:13.640 --> 01:00:15.880
then I get that copyrighted.

1103
01:00:15.880 --> 01:00:18.240
I mean, it's not copyrighted in my head,

1104
01:00:18.240 --> 01:00:21.240
but once the artist gives me the rendering.

1105
01:00:21.240 --> 01:00:23.040
I'm just, I'm trying to give you some,

1106
01:00:23.040 --> 01:00:25.960
something on the inside that's possible here is that

1107
01:00:26.880 --> 01:00:31.320
if I can, I don't know that you have this ability or not.

1108
01:00:31.320 --> 01:00:33.200
All right, but if I can draft something

1109
01:00:33.200 --> 01:00:35.120
and give it to somebody else and have them modify it,

1110
01:00:35.120 --> 01:00:37.160
then what they're creating is a derivative

1111
01:00:37.160 --> 01:00:38.560
versus an original work.

1112
01:00:38.560 --> 01:00:40.840
I technically own the original then,

1113
01:00:40.840 --> 01:00:43.840
plus all the derivatives versus going to somebody else

1114
01:00:43.840 --> 01:00:46.440
and saying, hey, this is my thought on this thing,

1115
01:00:46.440 --> 01:00:48.360
create it, in which case they own the copyright,

1116
01:00:48.360 --> 01:00:49.720
the original copyright.

1117
01:00:49.720 --> 01:00:50.760
And I got to get them to assign

1118
01:00:50.760 --> 01:00:52.380
a right title and interest over to me.

1119
01:00:52.380 --> 01:00:54.280
And then all the derivatives,

1120
01:00:54.280 --> 01:00:55.840
I have to get them to assign a right title

1121
01:00:56.800 --> 01:00:59.520
and interest to the derivatives to me as well.

1122
01:00:59.520 --> 01:01:01.640
It's a way around the system.

1123
01:01:01.640 --> 01:01:04.040
So I don't know if you have that ability or not,

1124
01:01:04.040 --> 01:01:05.920
but if I had that ability,

1125
01:01:05.920 --> 01:01:07.600
I would draft an original draft

1126
01:01:07.600 --> 01:01:09.400
and have somebody work off of that,

1127
01:01:09.400 --> 01:01:12.600
in which case I own the original and the derivatives

1128
01:01:12.600 --> 01:01:13.760
and anything that they create,

1129
01:01:13.760 --> 01:01:15.080
I make sure they assign a right title

1130
01:01:15.080 --> 01:01:17.280
and interest over to me, but there's no loophole.

1131
01:01:17.280 --> 01:01:18.440
It's a way around the system.

1132
01:01:18.440 --> 01:01:21.120
So anyways, just a golden nugget

1133
01:01:21.120 --> 01:01:22.640
if you're able to do that.

1134
01:01:22.640 --> 01:01:25.880
And I need to trademark the names of the characters.

1135
01:01:25.880 --> 01:01:27.600
Characters themselves.

1136
01:01:27.600 --> 01:01:30.680
Yeah, so, oh, you were there last week, right?

1137
01:01:30.680 --> 01:01:31.600
Yes, I was.

1138
01:01:31.600 --> 01:01:33.760
Oh, so wasn't that awesome?

1139
01:01:33.760 --> 01:01:35.200
Yes, it was.

1140
01:01:35.200 --> 01:01:37.480
So this is the story of Shazam and all.

1141
01:01:37.480 --> 01:01:40.160
Yeah, so yeah, before we close,

1142
01:01:40.160 --> 01:01:41.120
I'll let everybody else know this,

1143
01:01:41.120 --> 01:01:42.820
but I want to answer Mark's question first.

1144
01:01:42.820 --> 01:01:44.620
So yes, absolutely.

1145
01:01:46.160 --> 01:01:48.920
The name of the characters

1146
01:01:48.920 --> 01:01:51.040
would be something that I want to protect.

1147
01:01:51.040 --> 01:01:55.200
Now, ironically, names of characters I can protect,

1148
01:01:55.200 --> 01:01:56.440
but names of individuals,

1149
01:01:56.440 --> 01:01:58.680
like if I wanted to own Peter Nieves,

1150
01:01:59.720 --> 01:02:03.200
I don't think I'm famous enough to actually own my own name.

1151
01:02:03.200 --> 01:02:05.220
Grant Cardone can own his own name.

1152
01:02:07.920 --> 01:02:10.280
Pedro Adele can own his own name.

1153
01:02:11.640 --> 01:02:14.380
Like Tony Robbins can own his own name.

1154
01:02:14.380 --> 01:02:17.440
I don't think Peter Nieves can own his own name yet, right?

1155
01:02:17.440 --> 01:02:19.680
So not that I'm trying to do it either.

1156
01:02:20.680 --> 01:02:24.800
But the point being that for animated characters,

1157
01:02:24.800 --> 01:02:25.680
if they're going to be used

1158
01:02:25.680 --> 01:02:28.160
as a source of goods or services,

1159
01:02:28.160 --> 01:02:29.880
then yeah, then that would be something

1160
01:02:29.880 --> 01:02:31.480
that I would go after for ownership.

1161
01:02:31.480 --> 01:02:34.240
Absolutely, absolutely, yeah.

1162
01:02:34.240 --> 01:02:37.600
Okay, here's the thing too, I understand.

1163
01:02:37.600 --> 01:02:39.160
Well, this is my understanding, I could be wrong.

1164
01:02:39.160 --> 01:02:43.120
So, okay, the way I'm envisioning it, it goes far.

1165
01:02:43.120 --> 01:02:46.800
And let's say if I sold rights to a movie studio,

1166
01:02:46.800 --> 01:02:47.640
then they could do with those.

1167
01:02:47.720 --> 01:02:50.080
If I give them the rights,

1168
01:02:50.080 --> 01:02:52.880
then they can do whatever they want with the characters

1169
01:02:52.880 --> 01:02:54.960
once they own the rights, is that right?

1170
01:02:54.960 --> 01:02:58.840
It depends upon, so if this theoretical entity

1171
01:02:58.840 --> 01:03:00.920
theoretically wants to sell rights

1172
01:03:00.920 --> 01:03:04.000
theoretically to a movie industry,

1173
01:03:04.000 --> 01:03:08.680
then they should make sure that the legal rights

1174
01:03:08.680 --> 01:03:11.320
that they provided are restricted to certain things,

1175
01:03:11.320 --> 01:03:13.440
not rights to everything,

1176
01:03:13.440 --> 01:03:17.280
but only to specific things that I want them to do.

1177
01:03:17.880 --> 01:03:18.720
Oh, I see, okay.

1178
01:03:18.720 --> 01:03:20.400
Yeah, so what do I mean by this?

1179
01:03:20.400 --> 01:03:21.960
So some of you are probably thinking like,

1180
01:03:21.960 --> 01:03:23.640
what in the world is he talking about?

1181
01:03:23.640 --> 01:03:26.880
All right, we're going to be talking about licensing

1182
01:03:26.880 --> 01:03:29.200
probably on day four,

1183
01:03:30.480 --> 01:03:32.800
but there's a little bit of licensing copyright,

1184
01:03:32.800 --> 01:03:34.120
there's a little licensing in trademarks,

1185
01:03:34.120 --> 01:03:35.640
a little licensing in patents.

1186
01:03:36.680 --> 01:03:40.440
I would never give somebody a blanket license, never.

1187
01:03:40.440 --> 01:03:43.680
I would never guys, like guys and gals, I wouldn't.

1188
01:03:43.680 --> 01:03:45.120
Why wouldn't I do that?

1189
01:03:45.120 --> 01:03:48.440
Because if I gave somebody a blanket license to something,

1190
01:03:48.440 --> 01:03:50.680
that means that they can do anything with it.

1191
01:03:50.680 --> 01:03:53.960
They can make copies with it, they can display it,

1192
01:03:53.960 --> 01:03:56.080
they can do audio work with it,

1193
01:03:56.080 --> 01:03:58.560
they can do anything with it.

1194
01:03:58.560 --> 01:04:00.840
What I would do is I would find out

1195
01:04:00.840 --> 01:04:03.320
what exactly do they want to do with it,

1196
01:04:03.320 --> 01:04:05.120
and then I would restrict the license

1197
01:04:05.120 --> 01:04:08.160
to specifically what I want them to be able to do.

1198
01:04:08.160 --> 01:04:09.960
The reason why is because other people

1199
01:04:09.960 --> 01:04:11.360
may see what they're doing,

1200
01:04:11.360 --> 01:04:14.200
and then want to be able to do something similar.

1201
01:04:14.200 --> 01:04:16.320
So I can license to other people.

1202
01:04:17.360 --> 01:04:19.920
So I'm giving non-exclusive license to Garen,

1203
01:04:19.920 --> 01:04:22.240
and Heather, and Tony, and Tammy,

1204
01:04:22.240 --> 01:04:25.560
and Julie, and David, and Deborah, and Pabla,

1205
01:04:25.560 --> 01:04:29.240
and then Pete comes along and I was like,

1206
01:04:29.240 --> 01:04:32.240
yeah, I'm giving him a non-exclusive license too.

1207
01:04:32.240 --> 01:04:35.920
Now I've got multiple streams of revenue.

1208
01:04:35.920 --> 01:04:38.000
Well, if I went to Tammy and I was like,

1209
01:04:38.000 --> 01:04:39.840
Tammy, I like you so much,

1210
01:04:39.840 --> 01:04:42.400
I'm going to give you a flat out exclusive license.

1211
01:04:42.400 --> 01:04:44.120
Tammy's like, that's awesome, Peter,

1212
01:04:44.960 --> 01:04:46.920
I love you too, awesome, great.

1213
01:04:46.920 --> 01:04:48.640
Then Garen comes along and I was like,

1214
01:04:48.640 --> 01:04:50.520
oh, Garen, I can't actually license it to you,

1215
01:04:50.520 --> 01:04:52.280
I gave Tammy all the rights.

1216
01:04:53.480 --> 01:04:54.320
See what I mean?

1217
01:04:54.320 --> 01:04:58.040
So now I limited my stream of income.

1218
01:04:58.040 --> 01:05:00.080
That's why non-exclusive licenses are.

1219
01:05:00.000 --> 01:05:05.360
awesome so um it's running late guys it's like almost 9 40 so i'm gonna close with this one

1220
01:05:05.360 --> 01:05:12.160
story and tomorrow you know vip we have four more days together so we can do more there guys

1221
01:05:12.160 --> 01:05:18.320
yeah we will dig more into licenses um absolutely because they're very powerful and a great stream

1222
01:05:18.320 --> 01:05:23.600
of income for you guys so number one i'm gonna give you i'm gonna request something for you

1223
01:05:23.600 --> 01:05:27.520
from you and then number two i'm gonna tell you a story which is i think pretty cool

1224
01:05:28.080 --> 01:05:33.200
right before you go to bed that's kind of funny all right so the first thing i'm going to request

1225
01:05:33.200 --> 01:05:39.120
for you is if you think vip is helpful please go into facebook group and tell people because

1226
01:05:39.120 --> 01:05:42.880
the other people do not have this experience that you have right now where you're getting your

1227
01:05:42.880 --> 01:05:47.680
answers you know questions answered and you're interacting and you're digging deeper and you're

1228
01:05:47.680 --> 01:05:54.240
growing greater knowledge they don't have this experience uh and so i like them to be able to

1229
01:05:54.240 --> 01:05:59.920
experience this and it is recorded so if they join tomorrow they'll be able to obtain it as well

1230
01:05:59.920 --> 01:06:06.240
so please go live in the facebook group and tell them you know what you think about it or like just

1231
01:06:06.240 --> 01:06:12.400
go in there and write it out like i was in vip i learned this it was good for this reason or whatever

1232
01:06:12.400 --> 01:06:17.360
it is just let them know because if i tell people it just seems like i'm trying to sell a product

1233
01:06:17.360 --> 01:06:23.600
guys i could sit in the back room and just make 600 bucks an hour easily i don't need to do this

1234
01:06:23.600 --> 01:06:29.200
right i'm doing this because it's it's very it's very nurturing for me i really enjoy this and i

1235
01:06:29.200 --> 01:06:35.840
actually like to see people grow so number two the story all right so here this is a true story

1236
01:06:35.840 --> 01:06:44.560
guys i'm not making this up there's a true story all right um does everybody know who action comics

1237
01:06:44.560 --> 01:06:53.120
is okay action comics came out with superman superman number one right the original superman

1238
01:06:53.120 --> 01:06:59.440
they came out with superman number one action comics comes out with superman another comic book

1239
01:06:59.440 --> 01:07:05.200
company called faucet which i think is a kind of weird name faucet like when you think they're like

1240
01:07:05.920 --> 01:07:13.360
doing sinks i don't know anyways they're a comic book company comes along and they see superman and

1241
01:07:13.360 --> 01:07:20.880
they go man that is awesome so um we're going to create a comic book character that's going to be

1242
01:07:20.880 --> 01:07:27.360
just like superman right and they create this comic book character the comic book character's

1243
01:07:27.360 --> 01:07:34.400
name is captain marvel captain marvel yeah that should blow some of your minds right now like

1244
01:07:34.400 --> 01:07:41.440
holy captain marvel what that doesn't make any sense check this out faucet carrot faucet comics

1245
01:07:42.160 --> 01:07:48.720
comes up with captain marvel um shows captain marvel lifting up a car in one of his episodes

1246
01:07:48.720 --> 01:07:53.760
that's that's the trademark that's like the signature thing that superman did and is that

1247
01:07:53.760 --> 01:08:00.720
in action comics lifted up a car so same thing like they're doing the same thing right so

1248
01:08:02.640 --> 01:08:11.440
faucet gets sued for copyright infringement for copying the comic books of superman right

1249
01:08:11.440 --> 01:08:20.479
so now what happens thank you david so this is what happens faucet stops producing captain marvel

1250
01:08:21.359 --> 01:08:35.359
okay action comics gets bought out by marvel faucet gets bought by dc comics okay dc comics

1251
01:08:36.319 --> 01:08:45.760
now owns the name captain marvel they own that name but faucet is not using it because they got

1252
01:08:45.760 --> 01:08:51.520
sued right for the character they could have kept using the name they just didn't use it because

1253
01:08:51.520 --> 01:08:58.960
the character got shut down by action comics which is now marvel sometime goes on action comics

1254
01:08:59.840 --> 01:09:08.000
which is now marvel comics realizes that dc comics is not using the name captain marvel so

1255
01:09:09.120 --> 01:09:14.399
action comics which is now marvel comics says hold it they're not using it why don't we file

1256
01:09:14.399 --> 01:09:22.160
a federal trademark application for captain marvel they do they get it now marvel comics owns the

1257
01:09:22.160 --> 01:09:30.399
name captain marvel dc comics has a character that looks exactly like superman with similar

1258
01:09:30.399 --> 01:09:34.800
powers except doesn't have the beams coming out of its eyes the power that superman has

1259
01:09:34.800 --> 01:09:40.240
but a lot of the other similar powers wants to use the name captain marvel but they can't

1260
01:09:40.880 --> 01:09:47.920
even though they owned it at one point because they stopped using the name and now marvel comics

1261
01:09:47.920 --> 01:09:55.520
owns it so dc comics decides to come out and and use the character anyway but use a different name

1262
01:09:55.520 --> 01:09:59.840
that name is shazam that's where shazam

1263
01:10:00.000 --> 01:10:08.400
came from. Shazam was supposed to be Captain Marvel. But DC

1264
01:10:08.400 --> 01:10:12.200
Comics didn't continue using the name that was used by Fawcett

1265
01:10:12.200 --> 01:10:16.040
Comics, which resulted in them losing Captain Marvel. So now

1266
01:10:16.040 --> 01:10:21.000
you've got Captain Marvel was actually owned by Marvel Comics.

1267
01:10:21.000 --> 01:10:25.520
So now the movie that you saw showing Captain Marvel, that

1268
01:10:25.520 --> 01:10:29.040
name originally was owned by DC Comics, but they blew it.

1269
01:10:30.960 --> 01:10:33.960
That's how trademarks are literally all the way around

1270
01:10:33.960 --> 01:10:38.400
you guys. This is why Shazam has some of the powers are different

1271
01:10:38.400 --> 01:10:42.120
from Superman. Originally, they were closer because of copyright

1272
01:10:42.120 --> 01:10:47.160
law. And this is why the name, the name Captain Marvel is

1273
01:10:47.160 --> 01:10:51.400
actually owned by Action Comics, not DC Comics, even though DC

1274
01:10:51.400 --> 01:10:54.160
Comics owned it in the beginning. They lost the rights

1275
01:10:54.160 --> 01:10:57.360
because they didn't use it. You're going to learn more about

1276
01:10:57.360 --> 01:10:59.920
this stuff and how to implement this within your business. So

1277
01:10:59.920 --> 01:11:03.320
you become highly successful. I promise I won't make it

1278
01:11:03.320 --> 01:11:06.080
confusing for you. I just wanted to share that story with you

1279
01:11:06.080 --> 01:11:09.880
because all of you know, Captain Marvel, all of you know, Superman

1280
01:11:09.880 --> 01:11:13.640
and all of you know, Shazam. And now you know the true story

1281
01:11:14.000 --> 01:11:18.240
behind the names. So with that, bless you guys have an

1282
01:11:18.240 --> 01:11:21.200
incredible evening. Was this helpful? Does help you guys

1283
01:11:21.200 --> 01:11:25.800
today? Was today good? Yeah, awesome. Okay. Awesome. So

1284
01:11:25.800 --> 01:11:28.600
please go into the Facebook group. Like I said, go live.

1285
01:11:28.760 --> 01:11:31.680
Oh, it's my pleasure, Rosie. Let them know what you think about

1286
01:11:31.680 --> 01:11:35.760
VIP so that they can share this experience so we can help them

1287
01:11:35.760 --> 01:11:39.320
as well. And I hope you guys have an awesome evening. I'm

1288
01:11:39.320 --> 01:11:41.080
going to leave you with Larissa. I don't know if you have

1289
01:11:41.080 --> 01:11:46.120
anything to do, but I'm going to jump off. So if anybody has any

1290
01:11:46.120 --> 01:11:49.080
questions, just let us know and we'll see you tomorrow. Seven

1291
01:11:49.080 --> 01:11:51.840
o'clock. Thank you, Peter.