All right, so welcome, everybody, to the Protect Your Idea Challenge.
This is Peter Nieves.
I go by the IP Mentor also.
I see a number of people here I recognize, which is amazing seeing you guys here.
And for all of you that are new, it's an incredible honor to be able to spend this time with you.
Guys, we're going to go into a lot of material.
We're going to go into certain things that are going to make it so that your businesses
become more valuable, so that your assets aren't stolen, so that you can actually receive
the financial benefit yourselves.
But then separate from that, how do you just kind of prevent others from copying your images,
your logos, your name, your slogans, if you do e-courses?
How many people here do courses?
We have a number of people that are doing courses.
So if you have online courses, one of the biggest problems that I'm hearing from people
that are content creators is that their courses are being copied, right?
Somebody just goes out there, sees a really good course, grabs their course, and actually
starts marketing it themselves as their own course, right?
This has become really common.
So how do you stop that?
We're going to talk about that.
We're going to talk about how do you do your own trademark searches.
Separate from that, we're going to go into artificial intelligence in some respect as
well, because I don't know how many of you know this, but there's certain programs that
are out there that use artificial intelligence that will actually create logos for you automatically,
create trademarks for you automatically.
But then if you read in the terms and conditions, it tells you that they are not going to indemnify
you from a lawsuit.
It also tells you that you need to do your own trademark searching.
So essentially what they're doing is they're scraping the internet, grabbing a bunch of
stuff, spitting it out at you and say, congratulations, you've paid us for what we've given you, and
we're giving you absolutely no insurance that you're not going to be sued for using what
we're giving you.
Well, if they're scraping the stuff to give it to you, that means it already exists, guys.
I mean, this is really basic.
It means it already exists.
So that means the results that you're getting are derivatives of what already exists or
the actual thing they scraped.
So I'm going to show you how to get around that.
I'm going to walk you through a number of things that by the end of the week, you're
going to become a very valuable asset to other individuals, not only to yourself, in that
you can guide others, you can help others.
That's really why I created this.
For those of you that don't know me, I've been 25 years as an IP attorney.
I handle trademark law, copyright law, patent law, trade secret law, licensing, global IP
portfolio management, audits, IP audits.
I represent everything from solopreneurs to large educational institutions like MIT to
like very large multibillion dollar corporations, you name it.
So I love what I do.
I really do.
But what I found over the years is that a lot of the people that were getting in trouble
because I not only get legal rights for others through what are called trademarks, copyrights
and patents, I also litigate.
So I've been litigating in a lot of different places.
And I'm telling you this just so you can get an idea of where I'm coming from.
You need to understand who I am and what I'm doing here so that you can fully receive what
I'm going to be depositing to you.
For me, this is an investment.
What I'm doing here is investing in you guys.
You guys are the future.
You guys are the next generation of businesses.
And so I want to make sure you guys do incredibly well.
But most of you can't get access to somebody like me.
All right.
And I'm not just to be clear.
Ray knows me personally.
Joyce knows me personally.
Kalia knows me personally and Jacob.
They'll tell you.
I'm not saying this to brag.
I'm just saying it's not possible.
I bill at 600 bucks an hour.
There's not a lot of people that want to pay 600 bucks an hour to learn what a trademark
is.
There's not a lot of lawyers who bill at 600 bucks an hour who want to teach you what
a trademark is.
So I want you to understand where I'm coming from.
The reason why I built this was that over these many years of litigating, of helping
people obtain legal rights, a lot of people that were getting in trouble, the reason why
they got in trouble is because they didn't have certain basic understanding of things
that are necessary to become successful as a business owner or to become successful as
an entrepreneur, an artist, a content creator, a, let's say, a prompt engineer that's become
really big as of late.
These are.
These are very valuable assets, very valuable trainings
that'll help all of you,
but you don't really have access to it.
So I decided to make it accessible to everybody.
I've been mentoring people for many years,
but unfortunately a lot of people
couldn't get me on the one-on-ones.
So because of Pedro O'Dell, and I give him all the credit,
you guys don't know who the guy is.
I would look him up if you're trying to learn
how to do challenges,
how to train other people in this kind of environment.
He trained me in how to do this kind of training,
meaning one-to-many in an environment
where you're gonna have a private Facebook group.
I encourage everybody here to join that Facebook group
because I'm gonna be dropping gold in there.
I'm gonna be dropping you forms.
I'm gonna be dropping resources,
searching entities, relationships with different people,
different kind of resources
that are gonna make your life better.
They're gonna be dropped in the Facebook group.
So I would become a member of the Facebook group
if you have not, if you don't know where it is,
Ray, can you drop the link to it?
Just jump in there, like you've already paid for it.
And that brings me to the second thing.
I wanna honor what you've done here.
Every single person here has paid for this, okay?
This is not a free challenge.
The reason why it's not a free challenge is intentional.
I wanna make sure that the people here
that I'm depositing the time in and that I'm investing in,
not like working at my law firm at 600 bucks an hour,
what I'm doing here,
I wanna make sure that I'm depositing people
who care about themselves.
If you've invested to be here, even though it's only $95,
$95 is a big deal for a lot of people, all right?
And so if you've invested in this, I'm investing in you.
So that means if you have questions,
if you have personal, like if Benny's running a company
and he's saying, you know what?
I've got like five or six different questions.
We have an option for what's called VIP, all right?
The VIP option allows you to ask questions directly
in that environment.
You can, I will do hot seats with individuals.
I will answer questions.
Just so we're clear, this is without legal advice.
I'm not gonna tell you in this situation, Peter,
I own this new trademark and I did a search
and this is what came up.
Is that trademark infringement?
I can't answer that question
because that would be illegal advice.
What I can tell you though,
is that there are nine factors
in a trademark infringement analysis
called the likelihood of confusion factors.
The first factor is, do they look the same?
So now look at your trademarks, do they look the same?
Second factor is, do they sound the same?
Do they sound the same when you say them?
Third factor is I can walk you through them all step by step
so you can make a determination
as to what you should do in this situation.
That's the closest I can get as a lawyer
to guiding you on the law without giving you legal advice.
Because the second I give you legal advice,
we now walk into an attorney-client privilege relationship
and obviously that's not what we're doing here, okay?
So the motivation behind my doing this
is I was born in the projects of Brooklyn,
raised by a single mom, my father, my stepmother
obtained custody of me,
whole bunch of issues like when I was younger.
So I was very protective, extremely protective.
I went into electrical engineering about,
it's only gonna take about two more minutes
to explain to you guys,
but I wanna kind of get you guys understand
what I'm about here
and why I'm gonna stress certain things for you.
I was about a month to a month and a half to graduating,
getting ready for graduate school in electrical engineering
and I realized that I was bored, like incredibly bored.
So what I did was I would complain.
I was working two jobs as a waiter
in a fine dining restaurants.
And at the same time,
I was doing an internship as an electrical engineer.
So I was working three jobs to get myself through college
because my parents didn't have money
to put me through college, right?
They were taking care of my grandmother.
In that process,
I was complaining about going forward
with electrical engineering.
One day, one of the waiters comes to me and says,
you know, you've been,
I'm not gonna say exactly what he says.
You've been blank and blanking for a long time.
I don't understand what your problem is.
You're gonna make more money than any of us.
Why aren't you happy?
And I told him, I need to do new things.
That's when they told me about patent law.
I applied to two law schools.
The school I was in,
which was not good at all for patent law,
they didn't have a program.
And I applied to the number one law school
in the world for patent law.
The school I was in said I didn't even qualify.
The number one school admitted me.
That's what got me into patent law
and what got me into IP, okay?
And so I've always had this protective nature about myself.
And so my job is to protect.
all of you. If I sense that there's certain things that you guys are walking into that's
going to get you in trouble, I'm going to tell you how you can get around that landmine, okay?
That's kind of like a background about me and why this course actually came to be.
One last thing before we jump in. It was about 14 years ago, there was a young man who came into my
office when I was at a different location before I started my own law firm, and he had an issue.
He had a specific design. It was for a tilt switch, and he had no money. He had no money,
but he wanted to own this tilt switch, and he says it can be used in anything. Anything from,
you know, future phones that are going to be created to like a teapot. So if the teapot tips
over, the tilt switch is thrown, and the power turns off, all these things can happen just with
this tilt switch. So I said, well, this guy can't afford the legal services I provide, but I'm going
to give him a ridiculous discount. So I charged him 20 percent of what I would usually bill at.
This individual gets three patents. I filed three patents for him at like 20 percent of what the
cost is. I'm not making this up, guys. Five years ago, Taiwanese corporation comes and
threatens him and says, what you created infringes one of our patents. I do a review of the three
patents that we filed. They infringe all three patents. We don't infringe their one. This
individual who had just graduated from Dartmouth College, who I gave a discount to, shut down a
Taiwanese corporation, like shut them down, makes money off of them, all because I realized that the
power of owning intellectual property and how to shut down your opposition and to take territory
as your own. If you actually have certain ideas that were bestowed upon you or like things that
really resonate with you and you want to bring them forward, it's important to kind of mark
your territory. Otherwise, other people will grab it. We're going to cover three things. We're going
to cover trademarks, copyrights and patents. I'm not going to spend as much time on patents.
Just out of curiosity, how many people here are like inventors and really interested in patents?
Anybody? OK, that's all right. No, that's cool. If you are, that's fine. I just want to get an idea.
OK, and how many people here are content creators? OK, we have a bunch of those.
And then let's see. How many people here are artists? It's probably a show of hands.
OK, got it. And then finally, authors in general, like you write books, blogs,
websites, anything like that. OK, Benny, what do you do? I'm a contractor and I've got,
I guess, trade secrets for methods that I use in certain procedures that we got it.
OK. OK, that's helpful. Good. I know. I know it'll help you out to them. I'll add that in
when I'm covering patents. I'll cover some trade secret stuff that will help you out as well.
OK. All right. With that, we're going to jump in now. All right. We're going to go into trademarks
first. OK, as I go into trademarks, understand this is the process that I'm going to use.
I'm spending a lot of time explaining things to you on day one,
day two and three and four. We go into a lot of just training. So.
I'm going to stop at it, start at a top level, make sure everybody understands basic definitions,
make sure everybody understands how things apply. Then I'm going to go deeper and go deeper.
I'm going to go deeper. If you don't understand something, OK, if something doesn't make sense to
you, I would suggest you go into VIP because then you can ask questions. If you if one thing that
you can do at the end of the day is you can go live in the Facebook group. And this actually
helps everybody. If you go live in the Facebook group and say. Hey, guys, you know, today's
training, I found this extremely helpful. Like I didn't know this one thing. Share that with
everybody. And then if you have a specific question, like type it in there or let me know,
guys, you're getting a six hundred dollar an hour lawyer available to you for a whole week at ninety
five dollars. Just grasp that for a moment. Take advantage of it. I mean, I don't tell people this
often, but take advantage of me. OK, like take advantage of this opportunity. Ask any questions.
I'm here to try to help you any way possible. All right. Anything that I know.
is available to you, right?
And what you're going to find is as other people kind of raise
their own issues, you're going to realize, oh, my gosh,
I didn't think about that.
And then you're going to come up with new questions.
That's OK.
So if you're on day three and we're covering copyright,
and you just all of a sudden realize, oh, my gosh,
I didn't understand that sequence
that Peter was talking about where
I want to own a domain name, but I should do a trademark search
first, I shouldn't go and look at the domain name first
and then leave because when I come back,
the cost of the domain name is going to go up.
I didn't really understand that.
If you're on day three and you just
start thinking of that issue, I don't care.
Type it in the chat.
Put it in Facebook.
Raise it.
Let me know how I can help you.
Don't be bashful.
Now, if you're in VIP, I expect you to be highly engaged.
Say, hey, look, this is what I'm thinking of doing.
Don't give me your inventions.
Don't give me your trademarks.
Just say, I'm thinking of doing this, this, and this.
I'm kind of concerned about that.
Or I'm going to be creating a software app.
Is there anything I need to think about?
Yeah, the software itself who is creating your app,
they need to assign all right, title, and interest
to the copyright over to you, which is the code.
They also need to assign any proprietary rights
to the functionality, which is covered under patent law.
I'll walk you through all the things
you need so that you'll be doing incredibly
well as a business owner.
So does that work for you guys?
Yeah?
OK, now we're going to start.
So this is day one.
We've covered administrative stuff.
Ray, can I jump in?
I knew your hand was there.
I didn't even have to look at you.
I said, Ray is going to raise her hand.
For those of you that don't know,
Ray is my operations manager.
She's the one that actually makes it so I can do all this.
So Ray has a point.
Yes, Ray, go ahead.
I always have a lot of points.
But yes, I just want to let you guys know that if you haven't
already joined VIP, I dropped the link inside the chat.
You can click there and just keep the tab open.
It'll give you a button.
So once this session closes, you can go,
because it's a different room with the password.
So you can go straight over to VIP afterwards
if you leave that tab open.
Or you should get an email, hopefully in time.
Just DM me if you don't.
And lastly, just to kind of put it in perspective,
because Peter doesn't pay too much focus on the money side,
but the cost of VIP is $195.
That's typically about $3,000 worth of Peter's time.
So if you guys have any other lawyers
that you end up working with, just to kind of give you
the scales there, you're getting $3,000
worth of lawyer interaction without the legal advice
for $195 on top of this.
OK, I'm done.
All right, thank you so much.
Yeah, and Ray, thanks for bringing that up.
Just so you guys know, yeah, we don't really
focus on the money side of this.
But what's helpful for you to understand
is that you're essentially getting
five hours of training, which honestly, Ray will tell you,
we end up turning that into like seven,
because I never end on time.
And then separate from that, you end up
getting like five hours of VIP as well.
So you're getting at least 10 hours of training
at $600 an hour, which is like a $6,000 value, which
is very helpful for you.
So just trying to help you guys any way I can.
All right, let me jump into trademarks now, OK?
OK, what a trademark is, it's an identification
of a source of goods, all right?
That's the basic definition.
Whether or not you know what that source of goods is,
it's an identification of a source of goods or services.
So it could be services that are provided,
like McDonald's provides you with really bad for you
burgers, right?
That's a service.
In case you didn't know, McDonald's
did not sponsor this event.
So then there's also like products.
So Nike, right?
Nike is a sneaker brand.
So you've got certain products that can actually
be protectable, meaning that trademark is associated
with a product or that trademark
is associated with a good.
The Golden Arches are associated with the service
of providing hamburgers.
The Nike Swoosh is associated with sneakers, right?
Now, you may have a company that provides
both products and services, OK?
Now, that's very possible.
And quite often, that's usually the case.
People will do, as an example, we
do a training course, which is the Protect Your Idea
Challenge.
We also do Law for AI.
We do other things.
But then we also have certain products
that we're going to sell.
So we'll end up owning the trademark like Protection
Portal or Protect Your Idea Challenge
for the services, which is an international class 41.
I'll talk to you more.
about that later.
You don't have to try to figure it out yet,
but we're also own it for mugs and for t-shirts
because those are the things that we're selling.
So you may own the name that you have for your product,
your services, your business, any of those,
you may own that name for your products
and separately for your services.
So when you file a trademark application,
when you file a trademark application,
you have to specify if it's for a good or a service.
You have to identify your goods or your services.
So when I talk to you about trademarks,
just understand that I'm not being specific
as to a specific good or service.
It could be either or.
Now, trademarks fall into multiple categories.
There are word marks like Nike, McDonald's, Microsoft,
Samsung, those are all word marks.
But then there are logos, right, which are designs.
So like the Nike swoosh, the swoosh itself,
that check mark that starts out thin and then gets fat
and then gets really thin, that specifically is a design.
Rae, did you raise your hand?
Yeah, do you want me to screen share the Nike slide?
Oh yeah, you can, that's fine.
Yeah, go right ahead.
So that is a logo, right, or a design.
Now there's also another area of trademarks
which are called slogans, okay?
Slogans are like over here, you see, just do it.
That's a slogan, okay?
So that is, it's multiple words put together
that identify a product or a service.
So identifies a source of goods or service, okay?
So just do it is a slogan, Noki, yeah.
Nike is a word mark and the Nike swoosh is a logo.
Now, what you see often though is you see over here
the Nike where I have the arrows, right, thank you.
So that Nike there, you'll often hear people
call that a logo, right?
They're not gonna just say the design mark is the logo,
the design portion is a logo.
They're gonna say that that entire thing is a logo.
This is where it gets a little confusing, right?
This is where some people say, well, all right,
my logo is that thing with the Nike
with the swoosh underneath it.
Well, technically the design portion is the swoosh,
the word mark is the Nike word itself,
but since they put them together
and they made it into kind of like an ornamental design,
that technically is the logo,
but the logo includes the word and the design.
So do you see how you can actually have multiple trademarks
in a single logo?
All right, that's the first thing I wanna show you
is that you may actually have,
you may be using a logo that includes multiple trademarks.
So you can always protect that logo with both in it,
but you decrease the chances of you being able
to stop others from using that logo
if you don't own them separately.
What do I mean by that?
If somebody just uses Nike alone,
you've now got to make an argument
to a federal district court or to another party
that their use of Nike actually is,
it leads to a likelihood of confusion.
Okay, and I'll explain what that is in a second,
but the whole point being that
if you have multiple parts to your logo,
it's best to own the word mark separate from the design
because then if anybody uses the design, they infringe.
If anybody uses the word mark, they infringe.
Okay, what you wanna be able to do is mark your territory.
Okay, this is my, like I have here a bottle of water,
right, this is Glacier Isle.
Okay, so that's a bottle of water.
You're gonna find out very soon why I have water.
It's kind of a joke that we have going on.
So that mark right there has multiple parts.
There's the name portion, but then look down underneath,
you see like the flag there,
and it's got kind of like a style to it, not much.
There's not much of a design to it.
So really it's just a word mark in that case, right?
But when you looked at the Nike with the swoosh underneath it
that clearly has two distinguished parts.
So I would be falling on both separately, okay?
Now, it may be the case that nobody actually knows
who you are, that doesn't matter.
What matters is that they can identify the trademark.
Okay, people get so caught up with,
I need to make sure everybody knows this is who I am,
this is my trademark.
That's not as important as making them identify the trademark and knowing that they're going
to get a certain quality of service or a certain quality of product.
That's the most important part.
Most people don't care that ChatGPT is owned by OpenAI.
Most people don't care.
What they care about is ChatGPT.
For those of you that don't know, ChatGPT is an AI software platform that's utilized.
All they care about is, is that ChatGPT?
Yeah.
I want that.
Give me that.
Sometimes you spend a lot of time and effort trying to make sure that your name is associated
with a trademark, which may not be that important.
You may want to spend a lot more of your time and money on marketing the trademark itself,
the quality of the products associated with it, the quality of the services associated
with it, and decrease the budget on saying, yeah, this is Peter Nieves.
This is my protection portal.
It shouldn't matter.
The more people that see that name, you want them drawn to the name.
Now, there are certain people that when you see the name, you're drawn to whatever they
do.
Right?
Grant Cardone, Tony Robbins, Peter O'Dell.
You see the name, you go to the service.
In those cases, you can actually own the name.
There's a point where a certain person's name becomes so well known that they can file
a trademark for their name itself, but you've got to be considered famous to be able to
own your own name.
Why am I telling you all this stuff?
What is this relationship between your name and the trademark?
What I've seen a lot of times is people get stuck in this, trying to associate themselves
with a specific trademark.
I just want you to understand you don't need to.
The value of a trademark is other people seeing it and say, I'm getting a certain quality
of good or service.
It has a certain reasonable price, and I know it's good.
That's it.
How many people here know who makes NyQuil?
Does anybody know?
Now, does anybody care?
I don't care.
If you're not feeling well, and you want to be able to sleep, and you have a cold or whatever,
you take NyQuil.
Does anybody care that it's made by Vicks?
Nobody cares.
They understand the price point, they understand where they can buy it, and they understand
what it does.
That's what you care about.
Your trademark becomes one of the most valuable assets of your company.
It's called an intangible asset.
Now, I'm going to tell you what kind of rights you get with a trademark.
Now, just understand that the big thing about a trademark is before you start using that
trademark, you want to make sure that it's clear from any potential infringement, meaning
if you're going to use a name for a good or a service, you got to make sure that that
name is available, but not only that that name is available, but that there's nothing
similar to it for similar goods or services.
Otherwise, you can result in what's called trademark infringement.
And that's where you end up having to pay a lawyer.
You end up having to pay, you know, give up your trademark.
You have to pull product from the shelf, change your funnel, your website.
You can spend tens of hundreds of thousands of dollars rebranding, typically it's tens
of thousands of dollars rebranding just because you didn't do a trademark search.
So what I'm going to do right up front is I'm going to show you guys how to do a trademark
search.
OK, we're going to go right into it.
Because what I want everybody to be able to do as homework tonight is a search for your
own names to be able to search for your company name, search for your product name, search
for your service name.
I want you to be able to do that right up front.
OK, so in about five minutes, I'm going to walk you through and I've never done this
before.
I usually do this on day two.
This is the first time ever I feel moved to just kind of train you guys now on how to
do searches, because I have a feeling a number of you are thinking of using certain names
and you're not sure if you should use it yet.
And I see a lot of heads going up and down already.
So apparently I was right.
OK, so let me kind of show you one more thing associated with trademarks.
Ray, can you pull up that image again that you showed?
The Nike one.
So I want to show you guys something here.
Make sure you don't make this mistake.
There is a difference between the TM and the Circle R.
I want to make sure you understand this, because if you do this wrong, you could be sued for
what's called tortious interference with business practice.
Or unfair.
for business practice.
So I don't want anybody ending up in this situation.
So for that reason, I'm gonna explain to you
when to use a TM, when to use a Circle R, okay?
When you don't have to file anything
to have legal rights under trademark law.
That's something that's really important to understand.
You actually don't have to file
a federal trademark application
to have rights under trademark law.
What do I mean by that?
You have what's called common law trademark rights
if you're using your trademark on your good or service
in what's called interstate commerce.
In other words, let's say Desio,
what he does is he makes headsets, right?
Let's say he makes like earbuds.
So here's the earbuds, right?
These are Sony earbuds.
So let's say he makes some of these.
And he doesn't have a federal trademark application filed.
He doesn't have a registration,
but he's selling product to Joyce, right?
And so let's say Joyce is in Florida.
Let's say Desio is in like California.
Let's say that's the case, right?
Let's say he's selling into Destin, Florida.
He may get legal rights to the trademark in Destin, Florida
because he's selling the product
with his trademark on it into Destin, Florida.
So he can have certain legal rights
under what's called common law rights,
even though he didn't file anything.
And the first one to make that sale
actually has preemptive rights.
That's the one who has the legal right
to continue using that name
in what's called interstate commerce,
across straight lines, all right?
That's even though he didn't file anything.
So how does he tell the public?
I've got certain legal rights to my name,
meaning whatever trademark he wants to use,
how does he tell the public?
He puts a TM on it, right?
That's what you do.
You mark it with a TM.
By using that TM, you're placing the public on notice
that this is your own trademark, okay?
Does that make sense?
It doesn't make sense.
All right, Joyce, we'll put it this way.
So you know that song?
If you like it, then you put a ring on it.
You know that song?
So instead it's gonna be,
if you like it, then you put a TM on it.
Does that help?
Does that help at all?
No, it didn't help, right?
But now you're not gonna forget, right?
Absolutely going on your blooper reel.
I know, we got a blooper reel.
It's just getting bigger and bigger.
All right, Joyce, let me break it down for you.
So if you're using a name or a logo,
let's make it simple.
Let's say that you have the Nike swoosh, right?
And you're selling product with the Nike swoosh on it,
and you're selling it into another geographical region
in the United States.
You're in Florida, you're selling,
or you're in California, you're selling into Destin, Florida.
Because you're selling product across state lines
with that trademark on it,
you have automatically certain legal rights
under what's called common law.
You automatically get certain legal rights.
So if somebody else starts using that exact same name
in that same region where you're selling product already,
you can say to them,
hey, I've got certain legal rights under common law.
I preempt you, I beat you,
because I started using it before you.
That's called common law trademark rights.
Somebody type that in the chat.
Common law trademark rights, okay?
This is really important to understand.
This is how big companies shut down little people.
This is what they do.
Common law trademark rights.
So if you've been using a trademark
in a specific geographical region,
and another party comes along and says,
hey, I got a federal registration on that,
and you beat them,
like you started using it
before they filed their application,
you actually beat them.
You can stop them from using that federal trademark
in your specific geographical region.
It's called preemptive common law rights.
It's called, again, common law.
You just gotta remember the term common law.
If you used it first,
before somebody else filed a trademark application,
you have common law rights.
This will save your company.
This will save your products.
This will save your services.
We had a person who was in this program about a year ago.
He was selling a certain product
for an elongated period of time.
For five years, he had been selling the product.
Along comes this other company,
big, big, big company,
and says, hey, we have a federal registration
for that exact name.
You need to stop.
He calls up his corporate law attorney and says, hey.
we got the cease and desist, what do we do?
Corporate law attorney says, well, you need to stop.
They got a federal registration.
He never had to stop.
He'd been using it five years before they did.
He actually could have told them,
no, you actually owe me royalties
because you're selling in my state,
in my specific geographical region.
It's not state.
It usually comes down to like city or town within a state,
but you own a specific region.
So just remember, please, common law trademark rights.
Now, if you're starting to sell a product
with that trademark, put a TM on it immediately.
Don't wait, put the TM on it
because you're placing the public on notice.
Now they know that Joyce believes this is her trademark.
So since she put a TM on it,
they know to stay away from that trademark,
from that logo or from that word.
Okay, that's why you use the TM.
You don't even have to have filed
a trademark application yet to actually use a TM.
Do you get that?
I'm showing you guys,
in case you guys haven't figured out yet,
I'm showing you guys how to save money, right?
You have certain legal rights
without even talking to a lawyer.
You have certain legal rights.
Now I'm not telling you don't include lawyers.
Just to be clear, you're not doing this trademark class.
And what did you say?
Jacob's hilarious.
So I'm not teaching you guys how to never talk to lawyers
because that's a very bad idea.
You can get in some nasty trouble by doing that.
The things that you're learning here,
there's certain things you can do on your own
and I'll try to flag those for you.
And then there's certain things that you'll do
so that you're bringing less issues to your lawyers, right?
So let's say as an example,
Patty's got five trademarks she's thinking of,
five different trademarks, one, two, three, four, five.
Okay?
Now you can call your lawyer and you can say,
hey, I've got five trademarks I'm thinking of using.
So now you gotta pay your attorney
to do a trademark search for five different names.
Well, what if you actually went online
and you did some searching yourself
and you knocked out like two of them,
or three of them, or even better, four of them.
Now you're calling your lawyer for one thing.
How many of you think you're gonna save money
on your legal fees
if you call your lawyer for one thing versus five things?
You see what I'm saying?
Like what we're trying to do
is we're trying to make you aware of certain things
that you can do on your own
so that when you're in a relationship with an attorney,
it's so much more robust, it's so much more productive.
Look, how many people here go to your mechanic for your car
and say, hey, can you just fix everything in my car?
Tell me, how many people?
Anybody?
Nobody?
Why?
Why don't you do that?
Because if you do that,
you're gonna be paying for a lot of different things.
Things that like don't need to be fixed yet
to keep the car running.
I mean, the way I keep my car going,
it's like, if it's a problem, then I fix it.
If it's not a problem yet, I don't fix it, right?
And so it's the same thing.
When you're working with your attorneys,
it's important to have a strong infrastructure built
so that when you interact with your attorneys,
you're minimizing your legal costs in your time, okay?
And actually it helps us as attorneys as well
if you understand these things.
It really makes our lives a lot easier, okay?
All right, so now we talked about when you use a TM.
Second you start using it in interstate commerce,
boom, put a TM on it, okay?
Now, what about the Circle R?
Do not, please, please hear this
because I don't want to hear that anybody here
got sued for this, okay?
Do not use a Circle R unless you get a federal registration.
I don't mean file a trademark application.
I don't mean file for a federal registration.
I mean, get a federal registration.
Does that make sense?
You need to get a document
from the United States Patent and Trademark Office
that is a certificate that says
you have received a registration.
Here is your registration number, not your serial number.
The second you file a trademark application,
you get a serial number.
You don't get a registration until your case is registered.
The process of filing a trademark application
is you file it, you get a serial number,
it gets assigned to an examiner.
They either allow it, they either say,
yes, this is allowable, or they say, no, it's not allowable.
If they say it is allowable,
then it gets published for 30 days.
And within those 30 days, if nobody opposes it,
then you go to registration.
And at that point, your trademark can be registered, okay?
Once it's registered with the registration number,
now you use the Circle R.
Don't use the Circle R otherwise.
I'm telling you this because I've seen it and it's brutal.
People that are just trying to do business,
they don't know any difference.
And one of the things that are added in the lawsuit
is tortious interference with business practice
or unfair business practice.
And the reason why is because what you're doing
is you're telling the public
that you have a federal registration
for something you don't have a federal registration for.
And so the government says, no, no, no, no, no,
we're not gonna allow that.
We're not gonna allow you to tell the public
that you own the property and the house
when you didn't even apply for the house.
Or that you own the house
when you're like talking to the real estate agent.
Like you can't have a party and a wedding
in somebody's house that you don't own.
That's what the government's essentially saying to you.
They're trying to make sure that you have the legal right.
I hit that really hard intentionally
because I've seen recently
some people get in some big trouble.
I just wanna make sure you guys understand this.
Use your TM, go for it, use a TM.
Don't use a Circle R.
Use a Circle R after you get a federal registration, okay?
And then again, now I'm gonna walk you
into a really basic trademark search before we...
Oh, you're welcome, you're welcome.
That's awesome, you're welcome.
So, I'm gonna walk you into a trademark search
very quickly, and then tomorrow we'll go
into a lot more detail on a trademark search.
But I want you to get some of these basics.
The TM versus Circle R, common law legal rights,
trademarks are a first to file system, okay?
If you're going for a trademark registration,
the one who files it first wins.
If Patty and Ray,
there's gonna be an MMA battle over here.
If Patty and Ray both have the same name
that they wanna go for, and Patty beats Ray
by five minutes in the filing of the trademark application,
Patty wins, that's it.
It's over.
Patty, I thought we were friends.
I thought you guys were friends too,
but apparently that's about as far as it went.
Financially, you lost, Ray.
Now, if Ray had been using it for two years online,
online, the specific regions where she's been selling,
she has preemptive rights under common law, right?
Under common law.
So how many people here sell products
or services online by a show of hands?
Yeah, I know there's a lot of you.
I know there's a lot of you.
And I think, is my buddy, Tyler's here too.
Tyler is awesome.
I know Tyler does this too.
Okay, here's the thing.
The way you determine what legal rights you have
if you sell online is where are you selling into?
Okay?
So if you sell, let's say you sell a framed painting online
and you sold it into Destin, Florida, Concord, New Hampshire,
and I don't know, what's another geographical region?
How about White Plains, New York?
Okay?
That means you have legal rights in those three places.
Okay, those specific geographical regions
you have rights under, even though you're sitting
at your house, you know, in Brooklyn, New York,
selling online, you have legal rights
in those specific geographical regions
because that's where you sold, all right?
That's how you determine what legal rights you have.
Selling online right now is so hot.
It's such a big market.
It's a massive market.
If you understand this, then what you're gonna be doing
is whenever you use your logos on your products
or your services on your website,
you're going to market with the TM immediately, all right?
Just because you have a funnel or a website
that sells your products doesn't mean
you shouldn't be marking your funnel itself.
Like your trademark should be identifiable alone.
Like it's a, as an example, if it's Nike,
it says Nike, like right at the top.
And then there's your product next to it, your sneakers.
The image can, your sneaker picture
can actually have the Nike name on it,
or it could be the package with Nike on it,
and then a place to purchase it.
That's the way that you come up with a good example
of use of your trademark, okay?
One more thing,
and then I'm gonna do the trademark searching,
is your trademarks cannot be descriptive.
They cannot be descriptive.
This is vital to understand.
If you have a florist, you can't get a trademark
on like the red rose.
Like, so every time somebody tries to describe
what they purchased, they commit trademark infringement.
But you cannot own what describes,
what's actually used to describe your services
or your goods.
Okay, so if you have a,
let's see, an ice cream shop, right?
What's the name?
Cold Stone.
Cold Stone is actually an actual place
that sells ice cream, right?
They squish it on that frozen counter,
they scrape it all up and they give it to you, right?
So they can do that because Cold Stone
is not describing the ice cream.
It's something that they use
in the selling of their ice cream
that's used in the making of the product to give to you,
but it doesn't describe their service.
Like it's not, they're not a Cold Stone place.
Like they don't sell Cold Stones.
It's something that's used in the process
of making the ice cream, okay?
If you're a carpenter,
you can't get a trademark for red door
if you sell red doors.
But if you're a perfume maker,
you can get a trademark for red door.
Does that make sense?
Because red door doesn't describe your perfume,
otherwise you probably wouldn't sell it really well.
If your perfume smells like a red door,
I don't think, yeah,
I don't think you're gonna need that trademark very long
because you'll be out of business.
So, all right, with that,
let me actually walk you guys through a trademark search.
Okay?
Guys, if you have like very direct questions,
again, check out VIP.
And VIP, again, we're gonna interact,
have a lot of going back and forth on the questions.
Ah, do, do, do, do, do, do.
Let's see.
Let me share the USPTO website.
I'm doing this earlier this time
because I wanna make sure all of you have a chance
to use this site and ask questions.
Otherwise, this training goes very fast, five days.
It sounds like a lot of time,
but it's one hour a day and it goes very fast.
And most people are like,
after we're done asking how they can get
the replays even longer.
Oh, so for those of you that don't know this,
since you're in the challenge,
you get the replays for 30 days.
In VIP, you get them for 90 days.
And we'll show you other ways to get things later,
but I'm not gonna go in that right now.
All right, this is a USPTO website.
If you just go over to trademarks here
and you go down to search and you click searching
and just scroll down, you'll see right here a box
that says search our trademark database,
or you can click over here.
Either one, they go to the same place.
When you click on this,
you are now in the trademark searching engine
for the United States Patent and Trademark Office, okay?
Now, again, as homework,
I want everybody to do a search for your business name,
your products, your services.
Use this, this is free, all right?
So I personally do not like this basic wordmark thing.
I think you get way more results than you really need.
So I'm gonna teach you guys,
I'm gonna train you guys on using this here,
the second searching option.
It says word and design mark search structured.
You click on that.
Now you get these two fields, all right?
Or these two areas you can add information in.
And then underneath,
there's a bunch of fields that you can use.
I'm gonna show you today something really basic
so you can get, you can kind of try things out, right?
We're gonna go slow.
So you're gonna, you can try it out.
And then tomorrow I'll do something way more complex.
We're gonna start out with something very basic.
So if you come in here and you have a new trademark,
potential trademark, let's say,
Yousef, right?
And so I just made that up.
There's no meaning whatsoever.
So now the field that I tend to use
is non-punctuated wordmark.
That's what I use.
You click on non-punctuated wordmark.
Now you come over here
and you can actually put an international class or not.
I'm not gonna have you guys do that yet
because you guys don't understand what that means yet.
So if I just did that, nothing else.
Actually, let me show you something first before I do that.
I'm gonna leave it at all and do a search.
Nothing comes up, see?
Cause there's nothing like it.
It doesn't, it was just a word I came up with.
Now, if instead I did like Nike and did a search,
look at that.
1,044 records, see that?
So now what I wanna do is I change this down to a,
let's go over to non-punctuated wordmark.
Again, that's what I want you guys to use.
It's very simple to use, non-punctuated wordmark.
All right, now you do a search.
You see how there's less records?
Let me explain to you why, just for a second.
Okay, I wanna explain to you what just happened.
When I searched just for the name Nike
for all of the United States Patent
and Trademark Office website,
it looked for Nike in anything.
The name of the product or service,
the name of a company, the owner of it,
if it's in the description of goods or services,
like everything, okay?
That's why you had so many results, 1,044 results.
But once we said specifically,
I only want you to give me trademarks
that have the name Nike in it,
then all of a sudden there was 158 results.
You see the difference?
What I've seen many times is people go home
and they do these searches
and the next day they come in panicking.
They say, there were 1,400 different trademarks
that used my name.
And it's because they did one of two things wrong.
And I'll show you what the two things are
that they typically do wrong.
Number one is that they just do a search
for the name alone
without selecting non-punctuated word mark.
So they'll go over here and they'll just use all,
no search, like that.
And that's why they get 1,044 results.
Or they'll do this.
They'll put in the word footwear.
But is it E-A-R?
It's E-A-R, right?
Yep, okay, footwear.
All right, they'll do that.
And then they'll do a search and watch what happens.
322,449 records.
How many people realize you're gonna be reviewing
your results for a very long time if you do that?
And here's the reason why.
If you do a search like this,
it look for anything, any trademark that has Nike
or footwear anywhere in the trademark,
either in the trademark itself or in the goods or services.
So that means every shoe brand that used the word footwear
to describe the goods popped up, every single one of them.
So what do you do to actually make this work
to your benefit?
What you do is you change this operator to and.
Now it's gonna be less.
And then I'm gonna show you how to make it even less.
So now it's Nike and footwear,
but it's anywhere in the application.
See, now we're down to 466 records,
which is better than 1,044.
But let's say we wanna really make sure
that we're getting the word mark, only the word mark.
Then what you do is you do what I showed you
is choose non-punctuated word mark and do a search there.
Now we're down to 55 records.
You see that?
Is this helpful?
Yeah, this is how you decrease the number of results
in your trademark searching, okay?
Now, if I wanna streamline it even more,
I can streamline it even more.
But now I've got something that's more manageable.
So now I'm gonna teach you a little trick
before we close for day one.
Here's a little trick.
All of these results here are word mark.
You see a lot of word marks,
but then you see like word mark, word mark, word mark.
These are all word marks all the way down here.
It says Nike there, right?
But how do you know if the word mark includes
is part of a logo?
How do you know or not?
Check this out.
Right up here, you see a button says image list.
Click on that.
Now you get the actual images of the trademarks.
So now you realize that Nike actually
has a color mark over here.
There's the Nike swoosh right there
in the trademark itself, right?
Now you're getting the actual logos.
Here's another one that Nike had, their training club.
Here we go, let me stop that for a second.
Is that helpful?
Yeah, that's how you actually make
your trademark searches way better, okay?
This is how you're gonna make your trademark searches
way more effective,
is that you need to use these different criteria.
So just one more time, I'll walk you through this.
And is it up?
Yep, there it is.
Okay, so again, the main factors you want
when you do a trademark search is number one,
choose the non-punctuated word mark.
Don't choose full mark,
because if you choose full mark,
then it's only gonna give you the results
where the entire word is what the mark is.
So it has to be exactly the same.
So let's say there's Microsoft Excel,
Microsoft Word, Microsoft Office,
and you did a full mark search for Microsoft,
none of those will come out,
because that's not the full mark.
Microsoft is part of it.
You wanna find any results that have your word
at least being a part of the trademark.
So that's part one is non-punctuated word mark.
Number two is choose the operator.
And then number three is list
like what the goods and services are.
Like I just chose footwear over here.
But let's say I was going for software,
then I could type in software and see if anything comes up.
When I do software, there's eight records, right?
And so now I click on the record
and tomorrow we'll go into this in more detail,
but who actually knew that Nike owns the name Nike
for cell phone cases, accessories for cell phones
and all these other things.
See that?
So Nike owns their name for electronics as well.
Okay.
I took that really slow.
Was that really complicated or was that easy to follow?
Is it easy to follow?
Okay, good.
So everybody here tonight should be able to
or tomorrow during the day, look up your company name,
look up your product name, look up your service name
and see what I find out inevitably every single time
when we run a challenge is that people realize
that the name that they've been using
actually potentially infringes somebody else's trademark.
And don't come out here and say,
oh my gosh, I'm gonna be sued.
Like, don't do that.
I don't want a paper trail.
Like don't create a paper trail
proving that you commit trademark infringement.
We don't want that.
What we're doing is we're exposing things
so you can fix them.
That's what we're doing.
What we're doing is we're building a powerful company
that's gonna be unstoppable
because nobody's gonna be able to come in two, three years,
four years, five years down the road
of your working and building this empire.
And all of a sudden somebody says,
hey, your name belongs to me.
Hey, your product belongs to me.
Hey, cut it out.
Cut me a check.
We don't need that.
So step one is just do a trademark search.
Ray, yeah, go ahead.
You had your hand up.
Yeah, there's, just so you guys do know,
typically our replays come out the next morning.
They get emailed out to you
because I have to process the downloads
and edit them and get them out to you.
But for tonight, because you have this homework,
I'm gonna do my best to try to get that out to you
as soon as possible
so that you can follow along with the replay.
Thanks, Ray.
I appreciate that.
Yeah.
All right.
So, so far what we've covered is what is the trademark
and identification of a source of goods or services?
Really straightforward, right?
We know you can go with logos.
Wordmarks, you can go with slogans.
We know that you have certain legal rights.
Even if you don't file for a federal trademark application,
you have certain rights under what's called what?
Common law?
Right, exactly.
So you have certain legal rights under common law.
We know that the trademark office
is a first to file system.
All right.
Separate from that,
you know how to do a basic trademark search at a top level.
Tomorrow, we'll go into more detail on that.
We're also gonna talk a little bit about AI.
We're gonna go into domain names.
How do you actually select your trademark itself?
The other thing that we went through today
was don't choose a descriptive trademark, okay?
I'm gonna take one more minute to talk about this
before we close for day one.
This goes so fast.
Like these days go really, really fast, okay?
Again, if the term or the words that you're using
are needed to describe your services or your goods,
like they describe your goods or your services,
you cannot get a federal registration for it.
So why would you spend a lot of time and money
building up a brand around a name that's descriptive
when your next door neighbor could use the same name
and you can't stop them because it's descriptive?
You cannot own the trademark
for something that's descriptive, okay?
Now, there's a loophole in the system.
It's a loophole that not many people fit in.
It's something I've used in litigation,
something that's kind of why I get paid the most.
big bucks is that I know all the loopholes.
Don't try to fall into a loophole
to build a business, right?
This is a bad idea, okay?
The way the loophole works is if you've been using
that descriptive term for an elongated period of time
and it starts to become famous or well-known
that it's associated with you
so that you essentially become the entity
that's known for that term,
then a descriptive term could end up obtaining
a level of recognition to turn into a trademark.
Don't rely on that.
That's hard to win.
So don't try that.
That's a last resort, okay?
All right.
I think what I wanna do is
I'm gonna cover one more thing and then we'll close.
There'll be three more minutes, all right?
Yeah, Rae, go ahead.
Just really quickly,
when Peter's teaching all these things,
just so you guys know, when we run these challenges,
everyone comes in and they're very quiet
in the first day or two
and they're downloading all the information,
they're absorbing, they're hearing everything
and they're like, oh crap, there's a lot I don't know.
And it sounds like a lot of information to take in
but it does start to settle in.
So just be easy on yourself with the learning curve.
I promise our members end up walking through
and they become very good at this.
So give yourself the time and the grace to do that
and it will turn into a process
where you're gonna hit about day two to maybe three
where you're gonna start flooding yourself with,
or us with questions about how it applies
to everything that you're building.
So again, just so you guys are clear,
this part of the challenge is for more of the presentation
and the training.
And then if you have direct questions
you'd like to go over in general with Peter,
that's gonna be taken care of over in VIP.
But I promise the questions will come
but just give yourself time to absorb all the information
and you'll do great.
Don't worry about that.
Yeah, just, we had an individual,
I remember like it was yesterday,
we did day one training.
She came back the second day panicked,
like, cause she runs like three different companies.
She came back completely panicked.
She says, we have, was it seven or eight?
I think she said seven.
We have seven different trademarks.
Every single one of them commits trademark infringement.
I, now this is what I said to her.
I said to her,
the chances of that are very slim.
So I have a feeling that the way you did your analysis
is probably improper.
Let's walk through it together.
And in fact, five of them were committing
trademark infringement.
Two of them were safe.
And so we walked her through how to come up with new names.
But the point being that when you,
you're gonna obtain certain information here
that is gonna be striking,
but the intent of it is just to make sure
you do it the right way.
Imagine if you find out the wrong way,
which is a cease and desist letter or a lawsuit, okay?
And for those who kind of believe,
oh, that'll never happen to me.
That's what keeps me busy all the time, right?
That's why I'm doing this at this kind of rate
is because I don't want people to get
into this kind of trouble.
So just one other thing now,
we kind of touched base on this.
If there's a trademark,
if you're doing a search and there's a,
you're finding that, let's say you have three words.
When you do a search,
I would search each term individually, okay?
Don't just search the three words and say,
oh, nobody owns the three words.
I can use it.
Because you can search Microsoft fast software
and it's clear.
And the second you use it,
you're gonna get sued by Microsoft, right?
We don't want that.
So search each of the words individually.
Now, some of the words may just be basic words
that everybody uses, like the word best or great
or like company or productions.
Everybody uses those words.
So I wouldn't even bother searching those words
because you're gonna get a million results anyway.
It's not gonna be any helpful.
It's not gonna be helpful for you at all.
But if you have certain words that are unique,
I would search each of those words individually, okay?
That's really important
because what sometimes people do is they search all three
and they're like, I'm safe.
They start using it and then they get the cease and desist
and we don't want that kind of situation.
Now, how do you choose a name that is good?
What you wanna use is a name that's suggestive,
that leaves an impression,
that makes people want that thing.
Okay?
you want to think of when you're coming up with a unique trademark is something that leads people
into, as an example, I have the name Protection Portal. Okay, you guys will learn about that.
Actually, I'll probably talk about this tomorrow. So yeah, just queue it up for tomorrow, right?
Just so you know, okay, I'll probably do it tomorrow. But the general idea is that I have
a private network, where it is my obligation, my goal, and my commitment to make sure that
every single person there does extremely well by understanding what they're doing in their
companies, what kind of things they can do, can't do, what kind of agreements they need,
walk them through all sorts of stuff so that they're highly successful. Like that's my focus
in the Protection Portal. Do you see how the name Protection Portal makes you think, oh,
if I belong to the Protection Portal, I'm in an area of protection, right? Is it an actual portal?
No, it's not a portal. Like there's no hole where you walk into the wall and like, oh, I'm in a
portal. There's no portal, right? Is there like, you know, people to the left and right of you
protecting you? No, it's like, it's to make you feel a certain way. It's to make you think a
certain thing. It's what's called suggestive. Okay, so those are the most powerful trademarks.
Names that make people get a certain feeling, think that they're obtaining a certain thing,
even though that's not essentially what they're getting. Because if you just kind of
write the trademark to be exactly what they're getting, that's called what? Descriptive,
exactly. Do you see? See, it's a balancing test between descriptive things and suggestive things.
You want to lean on the side of suggestive, right? It's not, it's, that's basically what,
when you think of the perfume Red Door, okay, it's not descriptive, but I think, you know,
somebody sees a house in a Red Door, you tend to want to look at the house. It's like, it's inviting,
it's an invitation. It's like, you know, that's the house you check out, right? So that's probably
something along the lines of where they came up with the name for Red Door.
It's suggestive. Okay. All right. I'm going to stop there. Like I say, I always go over,
but we did a lot of administrative stuff today. So all the administrative stuff is done at this
point, or maybe not. Okay. Ray, apparently I just keep going back to Ray. Yes, Ray.
Right. Oh, sorry. There's just a couple of things we typically do cover initially, but
we jumped right in and gave you guys this great training right away. So one, can I drop them the
IP classification roadmap already? Or do we want to save that for tomorrow?
I was going to give them that tomorrow. I'll give it to them tomorrow. Yeah.
Okay. My apologies. And then also, if you guys need to save the chat, there's a three dots down
in your chat box. There's three little dots. You can click on that and click save chat and
it'll download right to your computer. Yeah. And all of you that have questions, obviously,
just bring your questions right into VIP. We're going to start doing the question and answers
right up front, right in the back. Let me just look and see. Content creators. I see a number
of people with comments about things that are related to content creation. IP is one of your
most important things, guys. Honestly, I mean, I'm not even exaggerating. I'm going to be doing
a training just for content creators because it's such a big deal right now. We're coming
to the holidays. You know what people are doing? They're taking other people's paintings,
their drawings, they're slapping them on T-shirts and they're selling them.
That's called copyright infringement. And there's influencers telling them to do it.
So you got to make sure you have all right title and interest to the images that you're utilizing,
that you're putting on these T-shirts. You can't take somebody's logo and throw it on a T-shirt
and sell it. That's called trademark infringement.
Like, I don't want you guys getting in trouble. I mean, we obviously want to have additional
sources of income. So what you want to do is you want to look for trademarks that are expired,
look for like copyrights that are expired. Did you know that the original Winnie the Pooh
cartoon, which came out ages ago, like the copyrights expired, the original Popeye,
you know, the original cartoon for that, that image is expired. So what do you think happened
to the people that were really smart? They wanted to make a ton of money. What did they do?
They immediately slapped it on T-shirts and they sold it. And those people are rich right now
because they knew when the copyright expired, the second it expired, boom, they were the first ones
to sell the T-shirts and everybody bought from them because they couldn't have access to it.
through those things before.
So now they're rich.
So IP will make you do very well.
All right, I have to stop now, I'm not gonna stop.
So we're gonna take a 10 minute break.
I love what I do.
So we're gonna take a 10 minute break.
I'll see you guys in VIP that are in VIP.
If you're not there, please go into the Facebook group,
do a live, like what's the one thing that you took
that was helpful to you?
Like just say, you know, I didn't know this thing.
This thing really helped.
Like just let me know, go live, go into Facebook group.
Let me know one thing that you learned today
that was helpful to you.
Please share that with us
because it's gonna help others as well, okay?
All right, is this helping you guys?
Is this time helping you guys?
Good, and please let me know
if there's certain things you want covered.
Like go into Facebook and say,
hey, you know, I'd like to learn about this.
Let me know, like we have four more days together.
I can customize it for you.
If you don't let me know and we're on day five,
this happens almost all the time.
On day five, people realize, oh my gosh,
like I could have asked him this.
Like, let me know now
and I'll do everything I can to help you guys, okay?
Because I've committed this week to you guys, all right?
All right, my friends, bless all of you.
I'm gonna jump off, let's say 8.30.
We're gonna jump into VIP, all right?
I'm gonna take 13 minutes.
I'm gonna grab something over here
and then I'll see you guys in there, okay?
All right, take care, everybody.