WEBVTT

1
00:00:00.000 --> 00:00:10.520
All right, what's going on people?

2
00:00:10.520 --> 00:00:11.520
Happy Friday.

3
00:00:11.520 --> 00:00:13.640
What's going on, Joyce?

4
00:00:13.640 --> 00:00:14.640
How are you?

5
00:00:14.640 --> 00:00:15.640
Decio?

6
00:00:15.640 --> 00:00:16.640
Nick?

7
00:00:16.640 --> 00:00:17.640
What's going on, buddy?

8
00:00:17.640 --> 00:00:19.360
You always look so sharp, man.

9
00:00:19.360 --> 00:00:20.360
Jeez.

10
00:00:20.360 --> 00:00:24.000
He's got like the perfect goatee.

11
00:00:24.000 --> 00:00:25.000
That's awesome.

12
00:00:25.000 --> 00:00:26.000
Oh, man.

13
00:00:26.000 --> 00:00:27.000
Happy Friday, guys.

14
00:00:27.000 --> 00:00:32.800
Let's see, people are going to start spilling in now.

15
00:00:32.800 --> 00:00:33.800
There's Ray.

16
00:00:33.800 --> 00:00:36.000
I'll let Ray in.

17
00:00:36.000 --> 00:00:40.320
Let's see.

18
00:00:40.320 --> 00:00:44.200
I'm flattered you guys are like joining me on a Friday.

19
00:00:44.200 --> 00:00:47.040
This is awesome.

20
00:00:47.040 --> 00:00:48.480
I'm thinking this better be good.

21
00:00:48.480 --> 00:00:53.560
Like if people are committing to being here on a Friday night, this better be good.

22
00:00:54.560 --> 00:00:57.560
Kalia, what's going on?

23
00:00:57.560 --> 00:00:59.560
Hey, good afternoon.

24
00:00:59.560 --> 00:01:01.560
Good to see you.

25
00:01:01.560 --> 00:01:04.560
You have some secrets to tell us, don't you, Peter?

26
00:01:04.560 --> 00:01:06.560
Some new secrets?

27
00:01:06.560 --> 00:01:09.560
There's all sorts of stuff I'm going to tell you guys, man.

28
00:01:09.560 --> 00:01:10.560
Oh, my gosh.

29
00:01:10.560 --> 00:01:12.560
There's some really cool stuff we're going to share.

30
00:01:12.560 --> 00:01:16.560
I'm actually going to share some scams that have been going on to make sure you guys don't

31
00:01:16.560 --> 00:01:22.560
get in trouble because there's a number of scams that are going on currently and people

32
00:01:22.560 --> 00:01:24.560
are not aware of it.

33
00:01:24.560 --> 00:01:27.560
Let's see.

34
00:01:27.560 --> 00:01:29.560
Ray, don't worry about it.

35
00:01:29.560 --> 00:01:30.560
Just leave it the way it was working.

36
00:01:30.560 --> 00:01:32.560
It was working fine before.

37
00:01:32.560 --> 00:01:35.560
If all you're doing is changing that ticket, don't worry about it.

38
00:01:35.560 --> 00:01:36.560
Oh, no, that's changed.

39
00:01:36.560 --> 00:01:41.560
I just realized that now we need to tag them and we had to go create a tag, add the tags,

40
00:01:41.560 --> 00:01:42.560
all that stuff.

41
00:01:42.560 --> 00:01:44.560
Don't worry about that for now.

42
00:01:44.560 --> 00:01:50.560
I mean, you can do it while we're running here, but everything will work out.

43
00:01:50.560 --> 00:01:51.560
Everything will work out.

44
00:01:51.560 --> 00:01:52.560
Don't worry about it.

45
00:01:52.560 --> 00:01:56.560
Yeah, I just didn't know if I needed to add an excerpt on the bottom there for them to

46
00:01:56.560 --> 00:01:58.560
see that was included.

47
00:01:58.560 --> 00:02:02.560
Yeah, no, I mean, feel free to do that as I'm running.

48
00:02:02.560 --> 00:02:04.560
You can go ahead and do that.

49
00:02:04.560 --> 00:02:05.560
That's fine.

50
00:02:05.560 --> 00:02:07.560
We'll know what you're doing.

51
00:02:07.560 --> 00:02:08.560
What's up, Patty?

52
00:02:08.560 --> 00:02:09.560
How are you?

53
00:02:09.560 --> 00:02:10.560
Good to see you.

54
00:02:10.560 --> 00:02:12.560
Good to see you.

55
00:02:12.560 --> 00:02:16.560
I have no idea if you guys are aware of just how much you guys have learned so far.

56
00:02:16.560 --> 00:02:18.560
I was actually going through my notes.

57
00:02:18.560 --> 00:02:19.560
Oh, my gosh.

58
00:02:19.560 --> 00:02:22.560
We covered way more than we usually cover.

59
00:02:22.560 --> 00:02:29.560
Usually when I end the training, I go, okay, I think that's enough, and then I stop.

60
00:02:29.560 --> 00:02:31.560
And then I was looking at what I have here.

61
00:02:31.560 --> 00:02:37.560
I think we've done about one and a quarter to one and a half what we usually do, and

62
00:02:37.560 --> 00:02:39.560
it's usually a lot.

63
00:02:39.560 --> 00:02:45.560
I know Patty knows because she was in this before, so she can testify to it being more

64
00:02:45.560 --> 00:02:46.560
than we usually do.

65
00:02:47.560 --> 00:02:52.560
But what I find is usually it's because there's something about the people that are

66
00:02:52.560 --> 00:02:53.560
there.

67
00:02:53.560 --> 00:02:54.560
They draw it out of me.

68
00:02:54.560 --> 00:02:57.560
I just kind of know they're going to need this.

69
00:02:57.560 --> 00:02:58.560
They're going to need that.

70
00:02:58.560 --> 00:03:00.560
They're going to need that.

71
00:03:00.560 --> 00:03:02.560
And so I just share those things.

72
00:03:02.560 --> 00:03:07.560
And I think there's a lot of real business people here, not just speculators, not

73
00:03:07.560 --> 00:03:11.560
people that are thinking, oh, yeah, it'd be cool to learn IP.

74
00:03:12.560 --> 00:03:17.560
These are people that are actually in the world doing things, and they have things they're

75
00:03:17.560 --> 00:03:19.560
potentially going to be protecting.

76
00:03:19.560 --> 00:03:20.560
Hey, Jacob.

77
00:03:20.560 --> 00:03:22.560
Good to see you, buddy.

78
00:03:22.560 --> 00:03:24.560
Good to see you up and about.

79
00:03:24.560 --> 00:03:26.560
It's awesome.

80
00:03:26.560 --> 00:03:31.560
I just got out of a meeting with my commodore from Guam.

81
00:03:31.560 --> 00:03:32.560
Nice.

82
00:03:32.560 --> 00:03:33.560
Nice.

83
00:03:33.560 --> 00:03:34.560
That's awesome.

84
00:03:34.560 --> 00:03:39.560
Basically, you would know him as the CEO of the company.

85
00:03:40.560 --> 00:03:43.560
I'm just glad to see you moving around and not dripping.

86
00:03:43.560 --> 00:03:44.560
That's awesome.

87
00:03:49.560 --> 00:03:52.560
Shanice, good to see you.

88
00:03:52.560 --> 00:03:53.560
I love that color.

89
00:03:53.560 --> 00:03:55.560
That's awesome.

90
00:03:55.560 --> 00:03:56.560
She's always sharp.

91
00:03:56.560 --> 00:03:57.560
That's good.

92
00:03:57.560 --> 00:03:58.560
That's good.

93
00:03:58.560 --> 00:03:59.560
All right.

94
00:03:59.560 --> 00:04:00.560
So let's see.

95
00:04:00.560 --> 00:04:03.560
I'm going to give it like another minute or two for people to get in and we'll jump

96
00:04:03.560 --> 00:04:04.560
in.

97
00:04:04.560 --> 00:04:09.560
Yeah, one of the things I was sharing is that I was looking at my notes and different things

98
00:04:09.560 --> 00:04:12.560
that as I'm speaking about things, I'll jot them down.

99
00:04:12.560 --> 00:04:13.560
I covered this.

100
00:04:13.560 --> 00:04:14.560
Yep.

101
00:04:14.560 --> 00:04:15.560
Covered that.

102
00:04:15.560 --> 00:04:16.560
Got it.

103
00:04:16.560 --> 00:04:19.560
And then I was looking at it, and I was like, man, we've covered like one and a quarter

104
00:04:19.560 --> 00:04:23.560
to one and a half what we usually do, which means you guys have got to be in the thick

105
00:04:23.560 --> 00:04:24.560
of it.

106
00:04:24.560 --> 00:04:29.560
These aren't people that are speculating about maybe I need to know about IP.

107
00:04:29.560 --> 00:04:31.560
You guys must be in the thick of it.

108
00:04:32.560 --> 00:04:34.560
Otherwise, all this stuff would not be coming out.

109
00:04:34.560 --> 00:04:38.560
So let me see what's going on in the chat.

110
00:04:38.560 --> 00:04:44.560
So what you're saying is that there are people out there who don't just spectate law.

111
00:04:44.560 --> 00:04:46.560
They actually like to learn it.

112
00:04:46.560 --> 00:04:48.560
Yeah, something like that.

113
00:04:48.560 --> 00:04:51.560
It's like picking up dictionaries.

114
00:04:52.560 --> 00:04:53.560
Oh, my gosh.

115
00:04:53.560 --> 00:04:54.560
All right.

116
00:04:54.560 --> 00:04:55.560
Ray wants to buy a black.

117
00:04:55.560 --> 00:04:56.560
All right.

118
00:04:56.560 --> 00:04:59.560
So here now you guys get to learn what's going on on the back end.

119
00:05:00.000 --> 00:05:04.960
we don't really fill the public in. You guys apparently become family because you're learning

120
00:05:04.960 --> 00:05:11.120
about what's going on in the back end. Ray emails me asking me about Black's Law Dictionary. Now,

121
00:05:11.120 --> 00:05:18.560
I've been an attorney for 25 years. She says, I want to buy Black's Law Dictionary. So I respond

122
00:05:18.560 --> 00:05:26.000
saying, what in the world has possessed you to want to buy a dictionary, like an $85

123
00:05:26.960 --> 00:05:33.520
dictionary on the law? Which was cheaper than my last one. My last one was like $115,

124
00:05:33.520 --> 00:05:38.160
I think. And this one has the nuances of all the histories of the adjustments within

125
00:05:38.800 --> 00:05:43.200
every single word that it defines, and how it changed in the legal realm,

126
00:05:43.200 --> 00:05:48.880
on top of new technological updates. I'll send you a dictionary for Christmas. How's that?

127
00:05:49.600 --> 00:05:59.120
A dictionary you think I don't need. So I tell Peter that, you know, don't judge me. Sometimes

128
00:05:59.120 --> 00:06:03.520
people are that nerdy. We want to sit around. He likes to sit around reading terms and conditions

129
00:06:03.520 --> 00:06:08.160
instead of binging on Netflix. I like to pick up law dictionaries and read them.

130
00:06:08.160 --> 00:06:15.360
So maybe we should call this the nerd network instead. It'd be a lot easier. So I think I'm

131
00:06:15.360 --> 00:06:20.880
going to get started here. There's a number of things I want to cover today that are really

132
00:06:20.880 --> 00:06:24.400
important. First of all, I want to celebrate all of you. I know other people are going to be

133
00:06:24.400 --> 00:06:28.000
jumping in, but I want to get started because there's a few things I want to cover here.

134
00:06:28.880 --> 00:06:38.240
Dictionary ornaments. That's hilarious. Yeah, that's good, Joyce. Let's see. I'm going to make

135
00:06:38.320 --> 00:06:43.920
you co-host. You're co-host. Good. All right. Now I can get moving here. So

136
00:06:46.800 --> 00:06:52.080
there's a number of things that have been going on in the industry, and there's a lot of fraud

137
00:06:52.080 --> 00:06:55.760
going on. So I'm going to make you aware of some different scams that are going on so you and your

138
00:06:55.760 --> 00:07:02.720
companies don't get exposed to them. In addition, I just want to share something with you because I

139
00:07:02.720 --> 00:07:08.000
received some feedback from a few different people who really want to keep going with this

140
00:07:08.000 --> 00:07:15.920
network. Let me just share something with you guys, and then we'll jump into some subject matter

141
00:07:16.800 --> 00:07:23.200
material. So I made something available for you because I was trying to figure out how to make

142
00:07:23.200 --> 00:07:29.520
things more accessible to you. So I'm making something available to you. So this is an

143
00:07:29.520 --> 00:07:34.400
individual who actually was in one of our challenges, and so I just want to share something

144
00:07:34.400 --> 00:07:39.440
that she's saying here. What I should do, though, is I'm going to share the audio too.

145
00:07:40.560 --> 00:07:48.000
Share the screen and the audio. There we go. Okay. Now we're all waiting to you as well.

146
00:07:49.360 --> 00:07:51.120
You should go right to the front. Okay, go for it.

147
00:07:53.840 --> 00:07:57.840
I was just kind of going to have to reiterate some of the things everybody else said where,

148
00:07:57.840 --> 00:08:02.560
you know, we are brilliant at what we do. Most of us are. A lot of us here are already in business,

149
00:08:02.560 --> 00:08:07.440
and so we know how to set up a business, work the business, provide value. What we didn't know was

150
00:08:07.440 --> 00:08:12.640
how to protect the business that we have been setting up. So I just think this is absolutely

151
00:08:12.640 --> 00:08:16.960
brilliant for those of us who are in business, but even more brilliant for anybody who's even

152
00:08:16.960 --> 00:08:22.720
just thinking. They have one iota of a thought. I think I want to start my own business. This is a

153
00:08:22.720 --> 00:08:26.800
brilliant cost, and I was figuring it out. You know, it's 600 bucks an hour for Peter. We're

154
00:08:26.800 --> 00:08:30.880
getting at least 10 hours if you're in VIP. We're actually getting more because he's so generous

155
00:08:30.880 --> 00:08:38.720
with his time, but that's $6,000. You know, we're getting this at 95% off if we were to hire him to

156
00:08:38.720 --> 00:08:44.640
get all of this information. According to me, I'm sure everybody else would agree, he's not holding

157
00:08:44.640 --> 00:08:48.640
anything back. It's not like, oh, I'm only going to tell him this, and then I'm going to make him

158
00:08:48.640 --> 00:08:53.760
do this to get the rest of it. He's just giving it all to us. For some of us, it's very

159
00:08:53.760 --> 00:08:58.160
overwhelming. Some of us, it's our second time, so it makes a lot more sense. I would say for people

160
00:08:58.160 --> 00:09:03.760
who are hearing it for the first time, they'll watch the replays, right? Because, you know,

161
00:09:03.760 --> 00:09:08.080
give it a week or so, go through and watch the replays again, and things start to click. Like,

162
00:09:08.080 --> 00:09:12.160
oh, I get it. Yeah, that makes more sense, but the VIP really was where it's at.

163
00:09:12.160 --> 00:09:19.680
Okay. What I wanted to share in what she said, this is really important, is that

164
00:09:19.680 --> 00:09:26.640
you have the replays, okay? We've gone through a lot, like a lot of material,

165
00:09:27.360 --> 00:09:32.240
and so as you're trying to kind of, you're thinking of a certain concept, and you're saying,

166
00:09:32.240 --> 00:09:37.520
is this a common law issue? I have this trademark, and this other party, you know,

167
00:09:38.240 --> 00:09:42.560
it says they have a federal registration. I don't remember exactly. You've got the replays,

168
00:09:43.360 --> 00:09:49.200
all right? So, just remember, like, as you're actually implementing things within your own

169
00:09:49.200 --> 00:09:53.440
business, you're going to find that you're going to have a lot of questions. Now that things have

170
00:09:53.440 --> 00:10:00.000
been exposed, now that you've learned that there is a way to own what you're creating.

171
00:10:00.000 --> 00:10:02.480
creating, you're gonna wanna make sure

172
00:10:02.480 --> 00:10:05.720
that things are properly ordered.

173
00:10:05.720 --> 00:10:07.520
And so you're gonna have future questions.

174
00:10:07.520 --> 00:10:09.060
You're gonna have a lot of questions.

175
00:10:09.060 --> 00:10:10.840
I know this because that's one of the reasons

176
00:10:10.840 --> 00:10:13.600
why we created the protection portal in the first place.

177
00:10:13.600 --> 00:10:16.200
So what I've decided to do for all of you

178
00:10:16.200 --> 00:10:18.600
is how many people would like to just kind of keep

179
00:10:18.600 --> 00:10:21.040
this experience going where you can ask your own questions,

180
00:10:21.040 --> 00:10:23.320
get feedback as your company's growing.

181
00:10:23.320 --> 00:10:24.520
Like just by a show of hands,

182
00:10:24.520 --> 00:10:27.000
how many people are just interested in something like that?

183
00:10:27.000 --> 00:10:28.280
That's kind of what I figured.

184
00:10:28.280 --> 00:10:29.840
All right, so this is what I did.

185
00:10:30.680 --> 00:10:31.920
I was talking to Ray about this.

186
00:10:31.920 --> 00:10:34.120
I was talking to the team yesterday.

187
00:10:34.120 --> 00:10:35.320
And so what we decided to do

188
00:10:35.320 --> 00:10:39.120
is to offer something extra for you guys.

189
00:10:40.760 --> 00:10:42.080
Just because you guys are,

190
00:10:42.080 --> 00:10:46.080
you guys have more like practical experience than usual.

191
00:10:46.080 --> 00:10:48.920
Usually it's people are trying to learn a subject matter,

192
00:10:48.920 --> 00:10:51.520
but you guys are actually doing stuff in business.

193
00:10:51.520 --> 00:10:54.480
So for that reason, this is what we're gonna do.

194
00:10:55.480 --> 00:11:00.480
Part of the network in itself,

195
00:11:01.840 --> 00:11:04.600
we're gonna make it available to you guys, all right?

196
00:11:04.600 --> 00:11:08.600
So what I mean by that is that I have two major networks,

197
00:11:08.600 --> 00:11:11.560
like two well-known major networks.

198
00:11:11.560 --> 00:11:14.120
The first one is called the protection portal.

199
00:11:14.120 --> 00:11:19.120
That protection portal is paramount to business success.

200
00:11:19.440 --> 00:11:23.040
For a full year, you end up in this group

201
00:11:23.080 --> 00:11:25.600
where once a month I go live for an hour and a half,

202
00:11:25.600 --> 00:11:28.920
answer everybody's questions, people email questions.

203
00:11:28.920 --> 00:11:30.880
We go over them live.

204
00:11:30.880 --> 00:11:33.440
Like this is like having a, well, it is.

205
00:11:33.440 --> 00:11:36.400
It's having an expert in your pocket

206
00:11:36.400 --> 00:11:37.520
and not being billed for it.

207
00:11:37.520 --> 00:11:39.560
That's essentially what it is.

208
00:11:39.560 --> 00:11:43.480
So as you're implementing the things that you've learned,

209
00:11:43.480 --> 00:11:45.400
you can continue to get feedback.

210
00:11:45.400 --> 00:11:47.640
You can continue to ask questions

211
00:11:47.640 --> 00:11:50.440
and you're not gonna be billed for it separate.

212
00:11:51.360 --> 00:11:54.400
That's an amazing feature as a business owner myself.

213
00:11:54.400 --> 00:11:56.320
Like today I called up Jim Reedy,

214
00:11:56.320 --> 00:11:58.160
the head of she and Finney Bass and Green

215
00:11:58.160 --> 00:11:59.560
where I used to work.

216
00:11:59.560 --> 00:12:01.800
And he's the head of the employment law division.

217
00:12:01.800 --> 00:12:04.000
I just called him up and said, hey, I got a question.

218
00:12:04.000 --> 00:12:06.200
Do I need this thing for my employees?

219
00:12:06.200 --> 00:12:07.760
And he says, hold it, let me look that up.

220
00:12:07.760 --> 00:12:09.920
He goes, looks it up, gives me an answer.

221
00:12:09.920 --> 00:12:12.640
I should have been billed $1,200 for that phone call.

222
00:12:12.640 --> 00:12:15.280
I got billed nothing, all right?

223
00:12:15.280 --> 00:12:17.040
Because he had to do legal research.

224
00:12:17.040 --> 00:12:18.320
He did this and that.

225
00:12:18.320 --> 00:12:20.880
That's essentially what we're making available

226
00:12:20.880 --> 00:12:23.120
to you guys for a full year.

227
00:12:25.560 --> 00:12:27.320
What we're gonna do is we're gonna make that available

228
00:12:27.320 --> 00:12:30.640
to you for $24.95, all right?

229
00:12:30.640 --> 00:12:33.840
Or you can split it into three payments of $9.95.

230
00:12:35.360 --> 00:12:37.680
So what I think I'm gonna do, Ray,

231
00:12:37.680 --> 00:12:39.200
is let me pull up the feature

232
00:12:39.200 --> 00:12:40.800
just so they can see it real quick

233
00:12:40.800 --> 00:12:42.440
and then I'm gonna start training.

234
00:12:42.440 --> 00:12:45.800
I just felt really led to do this for people.

235
00:12:45.800 --> 00:12:50.200
Now there's a difference between the audit and this, okay?

236
00:12:50.200 --> 00:12:53.040
This is a feature of the audit,

237
00:12:53.040 --> 00:12:56.280
but there are some people that just need that network now.

238
00:12:56.280 --> 00:12:58.520
Like they're just saying, look, I'm implementing things now.

239
00:12:58.520 --> 00:13:01.520
I just need to be in a group of individuals

240
00:13:01.520 --> 00:13:04.320
who are educated, who are implementing things,

241
00:13:04.320 --> 00:13:06.760
who can share their resources with each other,

242
00:13:06.760 --> 00:13:08.480
who will become smarter together

243
00:13:08.480 --> 00:13:10.760
and become highly successful together.

244
00:13:10.760 --> 00:13:13.640
And that's what's happening in that network now.

245
00:13:13.640 --> 00:13:15.240
I've had a few people stop by.

246
00:13:15.680 --> 00:13:17.920
There's another person who will be stopping by later today.

247
00:13:17.920 --> 00:13:20.280
She's become a number one author.

248
00:13:20.280 --> 00:13:22.000
She's in the network.

249
00:13:22.000 --> 00:13:24.680
I mean, these people that are in there are pretty remarkable.

250
00:13:24.680 --> 00:13:27.160
And then the other part is when you need a lawyer

251
00:13:27.160 --> 00:13:28.880
in a specific area, you can tell me

252
00:13:28.880 --> 00:13:32.480
and I can have them be a guest for you at no cost.

253
00:13:32.480 --> 00:13:35.360
I have complete control over this network

254
00:13:35.360 --> 00:13:38.200
and I can use all my resources to help you guys.

255
00:13:38.200 --> 00:13:39.720
So this is my outreach.

256
00:13:39.720 --> 00:13:41.800
This is my big outreach program for you guys.

257
00:13:41.800 --> 00:13:44.240
So I'm gonna share something with you quickly

258
00:13:44.240 --> 00:13:46.920
just so you can see what's in it.

259
00:13:46.920 --> 00:13:51.920
Take a minute and then we'll move over to some training.

260
00:13:52.080 --> 00:13:55.000
But I think this is really important

261
00:13:55.000 --> 00:13:58.120
because the people in this specific challenge

262
00:13:58.120 --> 00:13:59.880
are implementing things already.

263
00:14:01.160 --> 00:14:05.440
And some of you may not be doing the audit yet

264
00:14:05.440 --> 00:14:08.240
but you wanna continue to be in this network.

265
00:14:08.240 --> 00:14:11.760
And this is what I'm gonna make available to you

266
00:14:11.800 --> 00:14:16.400
after consulting on this with Ray and other team members.

267
00:14:16.400 --> 00:14:18.000
So here's what we got.

268
00:14:18.000 --> 00:14:19.480
These are the features of it.

269
00:14:19.480 --> 00:14:21.560
You'll get the link for it

270
00:14:21.560 --> 00:14:23.840
but these are the features of it.

271
00:14:24.760 --> 00:14:27.320
The first feature is for a full year

272
00:14:27.320 --> 00:14:30.120
you have access to the Protection Portal.

273
00:14:30.120 --> 00:14:33.680
Once a month I go live for an hour and a half.

274
00:14:33.680 --> 00:14:37.400
It's essentially 18 plus hours of training

275
00:14:37.400 --> 00:14:40.560
because I can tell you as a fact, I never stop on time.

276
00:14:40.600 --> 00:14:44.040
In case you haven't figured that out this whole week,

277
00:14:44.040 --> 00:14:45.680
I never stop on time.

278
00:14:45.680 --> 00:14:48.520
So if people have questions, I just answer them.

279
00:14:48.520 --> 00:14:50.720
So as you're selling things on eBay,

280
00:14:50.720 --> 00:14:53.880
as you file your first trademark application

281
00:14:53.880 --> 00:14:55.560
and you get a rejection and you say,

282
00:14:55.560 --> 00:14:57.480
well, what does this mean?

283
00:14:57.480 --> 00:14:58.920
You can just bring your questions in

284
00:14:58.920 --> 00:15:00.520
and get your questions answered.

285
00:15:00.000 --> 00:15:02.040
and not worry about it.

286
00:15:02.040 --> 00:15:05.680
What my intent is to make legal consultation

287
00:15:05.680 --> 00:15:09.960
available to everybody instead of just a select few.

288
00:15:09.960 --> 00:15:12.080
And that's what this does for a full year.

289
00:15:13.120 --> 00:15:16.240
In addition, you get access to my IP associates

290
00:15:16.240 --> 00:15:18.640
around the world, regardless of what country you go into.

291
00:15:18.640 --> 00:15:21.440
I have lawyers in every single country of the world.

292
00:15:21.440 --> 00:15:23.800
Then on top of that, you can email questions

293
00:15:23.800 --> 00:15:26.960
that I'll go over once a month.

294
00:15:26.960 --> 00:15:29.900
And then there's these other bonuses that we added.

295
00:15:29.900 --> 00:15:33.180
So you get the challenge replay videos for a full year.

296
00:15:33.180 --> 00:15:36.220
If you're in VIP, you get those replay videos

297
00:15:36.220 --> 00:15:37.660
for a full year.

298
00:15:37.660 --> 00:15:39.660
As long as you're in the Protection Portal,

299
00:15:39.660 --> 00:15:41.540
you have access to all your videos.

300
00:15:42.460 --> 00:15:45.220
You also get access to every Protect Your Idea challenge

301
00:15:45.220 --> 00:15:47.300
for that whole time at no cost.

302
00:15:48.300 --> 00:15:50.600
We talked about the lawyers already.

303
00:15:50.600 --> 00:15:53.900
And then I'm gonna show you one last thing here,

304
00:15:53.900 --> 00:15:57.100
which is the Protection Portal itself,

305
00:15:57.100 --> 00:15:59.100
where the videos are stored.

306
00:15:59.100 --> 00:16:03.520
So let me pull this up real quick so you can see it.

307
00:16:05.300 --> 00:16:07.340
Stop my share.

308
00:16:07.340 --> 00:16:09.460
And then we'll jump into some content.

309
00:16:12.640 --> 00:16:15.180
And again, I'm doing this because you guys

310
00:16:15.180 --> 00:16:18.940
are more practical than, meaning you guys

311
00:16:18.940 --> 00:16:22.540
are more like business people than most.

312
00:16:22.540 --> 00:16:24.780
Most of the time, we have people that are just trying

313
00:16:24.780 --> 00:16:27.860
to learn a topic, and this is a little different.

314
00:16:27.900 --> 00:16:29.980
This group's a little different, so.

315
00:16:29.980 --> 00:16:31.860
All right, so let me go here.

316
00:16:31.860 --> 00:16:34.620
Okay, this here that I'm sharing with you

317
00:16:34.620 --> 00:16:36.620
is what you receive access to.

318
00:16:37.460 --> 00:16:41.520
This is called the Members Portal, okay?

319
00:16:43.220 --> 00:16:46.800
We have every single challenge that we've run here,

320
00:16:46.800 --> 00:16:48.860
all of them in here.

321
00:16:48.860 --> 00:16:52.500
The VIPs, the trainings themselves.

322
00:16:52.500 --> 00:16:55.360
So you'll see all the Protection Portal videos

323
00:16:55.360 --> 00:16:56.660
that are there.

324
00:16:56.660 --> 00:16:59.700
Now, when you become a member,

325
00:16:59.700 --> 00:17:02.620
you're only gonna have access to your challenge videos,

326
00:17:02.620 --> 00:17:05.460
your VIPs, and then the Protection Portal videos

327
00:17:05.460 --> 00:17:07.220
from that date going forward.

328
00:17:07.220 --> 00:17:09.880
There is a way to get access to the other stuff.

329
00:17:09.880 --> 00:17:11.260
We can talk about that separate.

330
00:17:11.260 --> 00:17:14.260
But I just want you to see that you're gonna get

331
00:17:14.260 --> 00:17:17.099
your own login, and then you just come in

332
00:17:17.099 --> 00:17:20.260
and you just, you'll see your videos are accessible.

333
00:17:20.260 --> 00:17:24.300
You just click on the day, and boom, there's your video.

334
00:17:24.300 --> 00:17:26.140
You can actually watch the videos.

335
00:17:26.579 --> 00:17:28.580
You can write comments on the videos.

336
00:17:28.580 --> 00:17:32.020
All right, well, welcome everybody to day number four.

337
00:17:32.020 --> 00:17:34.540
And you can submit comments on it.

338
00:17:34.540 --> 00:17:36.620
Different people actually compare notes.

339
00:17:36.620 --> 00:17:39.340
There's all sorts of things you can do in that.

340
00:17:39.340 --> 00:17:40.740
This is a private network.

341
00:17:40.740 --> 00:17:42.580
It's called the Protection Portal.

342
00:17:42.580 --> 00:17:45.520
The only ones who have access to the Protection Portal

343
00:17:45.520 --> 00:17:49.100
are the actual people who take membership

344
00:17:49.100 --> 00:17:49.920
in the Protection Portal.

345
00:17:49.920 --> 00:17:53.380
But here you can see every single video

346
00:17:53.380 --> 00:17:56.460
that's listed for every challenge all the way down,

347
00:17:56.460 --> 00:17:59.380
and you'll have access to your own stuff, okay?

348
00:17:59.380 --> 00:18:01.260
Does that, just out of curiosity,

349
00:18:01.260 --> 00:18:04.420
does that sound like it's helpful for you guys?

350
00:18:05.460 --> 00:18:06.940
Yeah, okay, cool.

351
00:18:06.940 --> 00:18:09.460
That's what we're basically giving you guys, all right?

352
00:18:09.460 --> 00:18:12.720
That whole thing is $24.95.

353
00:18:13.900 --> 00:18:17.340
Now, the IP audit, what the IP audit is,

354
00:18:17.340 --> 00:18:20.040
just so you understand the difference between the two,

355
00:18:20.480 --> 00:18:23.720
I'll just show you one slide that Ray put together,

356
00:18:23.720 --> 00:18:26.200
which was a great idea on her part.

357
00:18:26.200 --> 00:18:27.920
She says, let's make it really easy

358
00:18:27.920 --> 00:18:29.220
for people to understand.

359
00:18:30.280 --> 00:18:31.660
Ray created this.

360
00:18:32.840 --> 00:18:34.060
Brilliant idea.

361
00:18:34.060 --> 00:18:37.760
So these are all the features of the Protection Portal

362
00:18:37.760 --> 00:18:39.620
on the right-hand side.

363
00:18:39.620 --> 00:18:41.360
We've gone through all the features here.

364
00:18:41.360 --> 00:18:42.640
We just did it.

365
00:18:42.640 --> 00:18:46.980
What Foundations and IP adds is the one-on-one.

366
00:18:46.980 --> 00:18:49.760
So one-on-one with me for up to three hours

367
00:18:50.480 --> 00:18:51.480
to go through your company,

368
00:18:51.480 --> 00:18:54.160
figure out everything that's going on in your company,

369
00:18:54.160 --> 00:18:56.600
and what goes first, what you should implement,

370
00:18:56.600 --> 00:18:59.360
how you should protect, what rights you have already,

371
00:18:59.360 --> 00:19:00.880
what people you should work with,

372
00:19:00.880 --> 00:19:02.880
what businesses you should work with,

373
00:19:04.080 --> 00:19:06.560
what legal agreements you need,

374
00:19:06.560 --> 00:19:08.340
analyzing your legal agreements,

375
00:19:08.340 --> 00:19:10.120
trademark searching live,

376
00:19:10.120 --> 00:19:12.800
helping you with application, all sorts of stuff.

377
00:19:12.800 --> 00:19:14.880
Everything's included in there.

378
00:19:14.880 --> 00:19:17.940
It also includes a trademark application filing,

379
00:19:17.940 --> 00:19:19.700
a trademark search,

380
00:19:19.700 --> 00:19:22.420
and membership in the Protection Portal.

381
00:19:22.420 --> 00:19:26.140
So the Foundations and IP package is over-encompassing,

382
00:19:26.140 --> 00:19:29.820
includes the Protection Portal, plus everything else.

383
00:19:29.820 --> 00:19:33.660
So that is the difference between the two, okay?

384
00:19:33.660 --> 00:19:34.800
Does that make sense?

385
00:19:35.840 --> 00:19:37.660
All right, Ray, you had a question,

386
00:19:37.660 --> 00:19:39.860
and then I want to jump into subject matter.

387
00:19:39.860 --> 00:19:40.700
Go ahead.

388
00:19:42.000 --> 00:19:42.940
You have to unmute.

389
00:19:48.940 --> 00:19:50.500
I didn't know if you want to do it live,

390
00:19:50.500 --> 00:19:51.980
so I threw it in the chat there,

391
00:19:51.980 --> 00:19:53.780
because you added another bonus

392
00:19:53.780 --> 00:19:55.900
to sweeten it up even more.

393
00:19:55.900 --> 00:19:57.060
Oh, I totally forgot.

394
00:19:57.060 --> 00:19:59.420
Giving them the support they need.

395
00:19:59.420 --> 00:20:00.260
Okay.

396
00:20:00.000 --> 00:20:03.320
I didn't, I didn't want to say this because I didn't want to make it more confusing.

397
00:20:03.320 --> 00:20:07.840
But how many people here are in AI deal with AI just out of show of hands,

398
00:20:08.360 --> 00:20:13.160
anybody? All right. So nobody here does AI. All right. Two people. Yeah. Okay.

399
00:20:13.160 --> 00:20:14.920
So maybe two people would deal with AI.

400
00:20:15.560 --> 00:20:19.240
Here's what I'm doing now for the people that are taking this offer,

401
00:20:19.280 --> 00:20:24.120
either the protection portal or the foundations and IP

402
00:20:24.120 --> 00:20:28.920
package. We're going to give you membership in. All right. Sierra does as well.

403
00:20:29.200 --> 00:20:33.440
Sierra is my daughter's name, by the way. I love that name. Such a cool name.

404
00:20:35.320 --> 00:20:40.040
So we're going to add for you membership in

405
00:20:40.240 --> 00:20:43.920
what's called a loon. It's the AI legal update network.

406
00:20:44.600 --> 00:20:47.840
It meets once a month. And we talk only about AI,

407
00:20:48.600 --> 00:20:53.000
only about what are the good programs. What are the issues with using AI,

408
00:20:53.240 --> 00:20:55.800
how you can get around certain legal problems.

409
00:20:56.080 --> 00:20:58.080
We're including that at no cost.

410
00:20:59.680 --> 00:21:03.400
That's ridiculous. Just so you're aware. Cause that program,

411
00:21:03.400 --> 00:21:06.840
Patty knows that program alone goes for a thousand dollars for six months.

412
00:21:07.480 --> 00:21:08.680
So we're adding that in.

413
00:21:08.680 --> 00:21:12.920
So what you're essentially getting is if you go into the foundations and IP

414
00:21:12.920 --> 00:21:16.600
package, or if you go into the protection portal alone,

415
00:21:16.960 --> 00:21:19.360
you're going to receive free membership in a loon.

416
00:21:20.120 --> 00:21:24.520
And a loon is going to keep you updated every month on how the law is changing,

417
00:21:24.880 --> 00:21:27.520
what programs you should use, not use,

418
00:21:27.520 --> 00:21:32.560
what procedures you should do and not do when it comes to AI software. Okay.

419
00:21:33.080 --> 00:21:37.600
By doing that, I think we've got you covered. Honestly,

420
00:21:37.600 --> 00:21:41.200
I can't think of anything else that you guys would need that essentially will

421
00:21:41.200 --> 00:21:45.840
allow you guys to continue doing business and do be highly successful and have

422
00:21:45.840 --> 00:21:47.160
resources at the,

423
00:21:47.240 --> 00:21:50.840
at your fingertips without having to find them.

424
00:21:51.080 --> 00:21:53.840
And then if you get in a situation where you run into a certain legal issue and

425
00:21:53.840 --> 00:21:55.880
you need somebody, just let me know.

426
00:21:55.880 --> 00:21:59.760
I can see if I can have that person be a guest during one of the,

427
00:21:59.840 --> 00:22:04.680
one of the sessions. So you'll be able to learn from them as well. Okay.

428
00:22:04.800 --> 00:22:09.240
So with that, does that help you guys? Is that good? All right, cool.

429
00:22:09.480 --> 00:22:12.480
That's what we put together for you. A timeline.

430
00:22:13.240 --> 00:22:18.280
The foundation is an IP package you have until midnight tonight to

431
00:22:18.280 --> 00:22:20.200
take that. Cause that includes the audit.

432
00:22:20.280 --> 00:22:22.920
That's the most time heavy thing on my side.

433
00:22:23.600 --> 00:22:25.880
Cause I need to spend like a good two,

434
00:22:25.880 --> 00:22:29.280
three hours with you and analyze your whole company and everything that you're

435
00:22:29.280 --> 00:22:33.520
doing to get you set straight. I do that for corporations around the world.

436
00:22:33.520 --> 00:22:36.360
I do that for MIT. I've done it for Harvard.

437
00:22:36.400 --> 00:22:40.120
I've done it for like large corporations, constant contact and others.

438
00:22:40.520 --> 00:22:44.560
I'll be doing that with you directly to set you and your company straight or

439
00:22:44.560 --> 00:22:49.520
whatever you want to do as a business. So by tonight midnight,

440
00:22:49.840 --> 00:22:50.960
you need to take part in that.

441
00:22:51.480 --> 00:22:55.920
But the offer for the protection portal alone,

442
00:22:56.080 --> 00:22:59.480
which is to stay in this network to continue to ask questions,

443
00:22:59.480 --> 00:23:03.920
get answers continuously. That's open until Monday at midnight.

444
00:23:04.920 --> 00:23:07.200
Is that right? So it's open until Monday at midnight.

445
00:23:07.640 --> 00:23:08.840
So that allows you guys,

446
00:23:08.840 --> 00:23:11.120
if you have to go to your banks or something like that on Monday,

447
00:23:11.120 --> 00:23:13.440
you can do that. Okay. But all this stuff,

448
00:23:13.440 --> 00:23:15.320
you can do it on multiple payments.

449
00:23:15.840 --> 00:23:19.160
So we're trying to make this as accessible to you as possible. Okay.

450
00:23:19.640 --> 00:23:24.240
With that, I'm going to stop the discussion of, of that feature.

451
00:23:24.440 --> 00:23:27.200
And I want to go into some specific subject matter.

452
00:23:27.520 --> 00:23:30.080
If you have questions, just stay on afterwards.

453
00:23:31.240 --> 00:23:35.880
I received this in the mail today. Okay. This, this letter,

454
00:23:36.000 --> 00:23:40.480
it's from a company called W T M R

455
00:23:40.560 --> 00:23:43.640
LLC. Now what I'm going to do,

456
00:23:45.640 --> 00:23:47.920
I wonder if what I can do, actually, you know what I'm going to do.

457
00:23:47.920 --> 00:23:49.800
It has my personal information on it,

458
00:23:49.800 --> 00:23:51.640
but I'm going to post it for you anyway,

459
00:23:52.360 --> 00:23:55.560
because I think it's really important for you to see what they did.

460
00:23:56.480 --> 00:24:00.040
Apparently they didn't realize I'm a lawyer. Okay. That's a,

461
00:24:00.080 --> 00:24:02.640
it's a bad idea to try to pull a scam on a lawyer.

462
00:24:03.120 --> 00:24:07.240
So I'm going to show you what they did.

463
00:24:07.800 --> 00:24:11.040
My wife actually scanned it and emailed it to me.

464
00:24:11.360 --> 00:24:13.600
My wife is always looking out for you guys too.

465
00:24:13.600 --> 00:24:17.560
You guys will get to know Bonnie when you go into the protection portal.

466
00:24:17.560 --> 00:24:20.840
She's always like, I think they need this. I think they need that.

467
00:24:21.640 --> 00:24:22.480
So funny.

468
00:24:22.760 --> 00:24:25.120
Why don't you shoot it over to me and messenger?

469
00:24:25.200 --> 00:24:29.440
Give me a minute to protect your information. And then,

470
00:24:30.280 --> 00:24:33.040
well, you talk about it, right? Honestly, I'm not worried about it.

471
00:24:34.000 --> 00:24:36.440
I'll send it to you anyway, but I'm not worried about it.

472
00:24:37.600 --> 00:24:42.040
People would just be silly to try to do something. It just against me.

473
00:24:42.040 --> 00:24:43.920
It's just not smart. I'm not worried about it.

474
00:24:44.400 --> 00:24:48.920
So here is the file downloaded.

475
00:24:50.240 --> 00:24:52.280
And I want you to look out for these things.

476
00:24:52.280 --> 00:24:54.360
I'm going to show you why it's a scam.

477
00:24:55.400 --> 00:24:57.880
There's a 17th downloads.

478
00:25:00.000 --> 00:25:01.840
Okay, and open.

479
00:25:09.580 --> 00:25:10.420
What?

480
00:25:11.940 --> 00:25:12.780
Really?

481
00:25:15.260 --> 00:25:16.580
Preview, can I preview it?

482
00:25:16.580 --> 00:25:17.820
It won't even let me preview it.

483
00:25:17.820 --> 00:25:20.420
That's funny, it won't let me open it.

484
00:25:20.420 --> 00:25:22.700
All right, Ray, I just sent it to you.

485
00:25:22.700 --> 00:25:24.860
Can you just open it and share your screen?

486
00:25:27.900 --> 00:25:28.740
All right.

487
00:25:30.320 --> 00:25:31.800
This is really important.

488
00:25:31.800 --> 00:25:33.680
I need you guys to see this

489
00:25:33.680 --> 00:25:38.300
because it's very clever wording that people are using

490
00:25:38.300 --> 00:25:41.680
and they're making hundreds of thousands of dollars

491
00:25:41.680 --> 00:25:44.660
off of people that don't understand what they're doing.

492
00:25:45.520 --> 00:25:49.240
So I just, I wanna make sure you're aware of this.

493
00:25:49.240 --> 00:25:51.000
Did you get the email?

494
00:25:51.000 --> 00:25:52.040
It's at support.

495
00:25:54.600 --> 00:25:56.160
Okay.

496
00:25:56.160 --> 00:26:00.920
But basically what they do is on the document,

497
00:26:00.920 --> 00:26:03.120
I don't know why I can't open it, it's kind of weird.

498
00:26:03.120 --> 00:26:06.640
It's interesting too that it's not arriving in my inbox.

499
00:26:07.600 --> 00:26:09.560
It's not going to your inbox?

500
00:26:09.560 --> 00:26:10.680
Yeah, I don't have it.

501
00:26:12.520 --> 00:26:14.640
That's extremely strange.

502
00:26:15.600 --> 00:26:19.080
All right, well, Lord, remove any opposition, please.

503
00:26:19.080 --> 00:26:21.520
And let's get rolling on this.

504
00:26:21.520 --> 00:26:25.240
I forwarded it to, yeah, I'll forward it this way instead.

505
00:26:25.240 --> 00:26:26.640
Let's see if this helps you.

506
00:26:30.320 --> 00:26:32.000
Look at that, it won't let me forward.

507
00:26:32.000 --> 00:26:32.840
Oh, wow.

508
00:26:34.280 --> 00:26:36.280
That's crazy.

509
00:26:36.280 --> 00:26:40.200
But anyways, I guess we're just gonna have

510
00:26:40.200 --> 00:26:42.640
to not be able to show it, so, wow.

511
00:26:42.640 --> 00:26:44.420
Anyways, I'll show it to you guys on the screen,

512
00:26:44.420 --> 00:26:47.640
but all right, so on this document, you see the trademark.

513
00:26:47.640 --> 00:26:49.840
You see the trademark Protect Your Idea Challenge?

514
00:26:49.840 --> 00:26:50.920
You see that?

515
00:26:50.920 --> 00:26:54.040
Everybody's familiar with that trademark, obviously.

516
00:26:54.040 --> 00:26:57.680
You see that right underneath it, registration fee,

517
00:26:58.560 --> 00:27:03.560
and on it, it has a dollar amount, right there.

518
00:27:03.680 --> 00:27:08.680
$980, I think it is, it's about $980.

519
00:27:09.600 --> 00:27:12.640
Next to it, it lists my, now look,

520
00:27:12.640 --> 00:27:16.160
this is my actual recitation of services.

521
00:27:16.160 --> 00:27:19.280
That's the international class that I filed on.

522
00:27:19.280 --> 00:27:22.160
Those are the exact, that's the exact services

523
00:27:22.160 --> 00:27:24.320
that I filed on, okay?

524
00:27:24.320 --> 00:27:25.980
Those are the goods and services.

525
00:27:25.980 --> 00:27:30.240
That's my actual serial number from my filing.

526
00:27:30.240 --> 00:27:32.400
It's the real serial number, it's not made up.

527
00:27:32.400 --> 00:27:34.160
That's the exact serial number.

528
00:27:34.160 --> 00:27:38.040
That's the exact filing date on it.

529
00:27:38.040 --> 00:27:38.880
So it looks like-

530
00:27:38.880 --> 00:27:41.640
Back up just a little bit, it's a little too close,

531
00:27:41.640 --> 00:27:43.140
so it's blurry.

532
00:27:44.280 --> 00:27:45.200
Let's see if you guys can see it.

533
00:27:45.200 --> 00:27:46.040
Can you see it now?

534
00:27:46.040 --> 00:27:47.080
Let the camera adjust.

535
00:27:48.280 --> 00:27:50.560
It hasn't adjusted yet, I think you're too close.

536
00:27:50.560 --> 00:27:53.880
Yeah, but anyways, it's all exactly,

537
00:27:53.880 --> 00:27:55.840
that is exactly my filing date.

538
00:27:55.840 --> 00:27:57.980
That's exactly my serial number.

539
00:27:57.980 --> 00:27:59.360
That's my trademark.

540
00:27:59.360 --> 00:28:01.580
That is my home address right there.

541
00:28:01.580 --> 00:28:03.920
You guys can look it up online, so I'm not worried about

542
00:28:03.920 --> 00:28:06.420
that, and then it looks official.

543
00:28:06.420 --> 00:28:11.280
See, it has like a logo there, WTMRLLC, right?

544
00:28:11.280 --> 00:28:14.920
Okay, so now what it says here is,

545
00:28:16.440 --> 00:28:19.240
the law considers a trademark to be a form of property.

546
00:28:19.240 --> 00:28:20.960
A trademark is an important component

547
00:28:20.960 --> 00:28:23.720
of your successful business marketing strategy.

548
00:28:23.720 --> 00:28:27.200
Protecting your trademark against confusing similar names

549
00:28:27.200 --> 00:28:28.380
is your responsibility.

550
00:28:28.380 --> 00:28:30.680
The above-mentioned data represents a sample

551
00:28:30.680 --> 00:28:32.500
of your trademark registration.

552
00:28:32.500 --> 00:28:35.480
By paying the amount indicated, you accept this offer

553
00:28:35.480 --> 00:28:37.880
and approve the listing of this information

554
00:28:37.880 --> 00:28:42.260
in the, all capital letters, World Trademark Register.

555
00:28:45.400 --> 00:28:47.240
Did you see red rows?

556
00:28:48.160 --> 00:28:49.720
All right, now, just so everybody's clear,

557
00:28:49.720 --> 00:28:53.400
rows is a paralegal, so the second I said it,

558
00:28:53.400 --> 00:28:55.440
she's like, scam, scam.

559
00:28:55.440 --> 00:28:59.040
It is, but it looks so official.

560
00:28:59.040 --> 00:29:01.540
The World Trademark Register.

561
00:29:01.540 --> 00:29:05.160
This says, WTMRL catalog shows a sample of your trademark

562
00:29:05.160 --> 00:29:07.320
and explanation of your goods and services,

563
00:29:07.320 --> 00:29:10.440
registration date, and owner information as well.

564
00:29:10.440 --> 00:29:12.360
If you're interested in listing your trademark

565
00:29:12.360 --> 00:29:15.120
in our publication, please return this document

566
00:29:15.120 --> 00:29:16.600
with your payment.

567
00:29:16.600 --> 00:29:20.880
All right, now, and look, look, you've gotta see this.

568
00:29:20.880 --> 00:29:25.360
It lists, it actually lists statutes on it.

569
00:29:25.360 --> 00:29:26.840
I don't know if you can see that.

570
00:29:26.840 --> 00:29:28.820
There's a statute listed.

571
00:29:29.720 --> 00:29:32.940
USC is United States Code.

572
00:29:32.940 --> 00:29:37.940
It actually says 39 USC section 3001 D2A.

573
00:29:41.040 --> 00:29:45.340
And on the bottom, look, it says charges and fees,

574
00:29:45.340 --> 00:29:49.500
registration fee, additional cost zero, total fees,

575
00:29:49.500 --> 00:29:54.500
date due, look, date due, 12-15.

576
00:29:55.940 --> 00:29:57.900
This is what they're sending to you.

577
00:29:59.180 --> 00:30:00.020
So.

578
00:30:00.000 --> 00:30:04.200
The majority of people who don't understand this will pay this bill.

579
00:30:05.800 --> 00:30:10.800
They will send this in people also get those for their domain names too.

580
00:30:11.040 --> 00:30:14.440
They do indeed. They get it for their domain names as well.

581
00:30:14.600 --> 00:30:17.920
None of you are going to fall for this. Okay.

582
00:30:17.960 --> 00:30:22.120
They send you these things. Look, I'm the guy who answers the 800, you know,

583
00:30:22.140 --> 00:30:25.280
the one 800 number that calls you. I told my wife,

584
00:30:25.300 --> 00:30:28.520
give me the phone cause I have fun with those people. They're like, can I,

585
00:30:28.760 --> 00:30:32.800
can I speak to Peter? I was like, hello? They're like, can I speak to Peter?

586
00:30:32.800 --> 00:30:37.040
One moment, please. I make them wait and come back. And I'm like, hello.

587
00:30:37.480 --> 00:30:40.440
They're like, is Peter there? One moment, please. And like,

588
00:30:40.720 --> 00:30:43.720
I just keep doing that until they finally, you know, get frustrated.

589
00:30:43.920 --> 00:30:46.720
But the point is, please be careful.

590
00:30:47.600 --> 00:30:51.280
This is not a real bill, even though it says on the bottom, it's a bill.

591
00:30:51.440 --> 00:30:55.320
Now the way they get away with this, this is how they get away with this.

592
00:30:55.320 --> 00:30:58.800
This is horrible people. This is Jacob's laughing.

593
00:30:59.040 --> 00:31:00.680
This is absolutely horrible.

594
00:31:01.360 --> 00:31:04.720
They have a small line here that says this is not a bill.

595
00:31:04.720 --> 00:31:06.200
This is a solicitation.

596
00:31:06.440 --> 00:31:10.320
You're not obligated to pay the amount stated above unless you accept this

597
00:31:10.360 --> 00:31:15.360
offer. WTMR is not associated with any government agency.

598
00:31:16.240 --> 00:31:19.920
Who the heck is going to read that little tiny print over there that says that

599
00:31:19.920 --> 00:31:23.320
after you got this big, but this, this big bill,

600
00:31:24.320 --> 00:31:27.280
most people are like, all right, Rose is going to read it. I'm going to read it.

601
00:31:27.600 --> 00:31:31.600
My wife knew cause this is my trademark. Okay.

602
00:31:31.840 --> 00:31:35.080
So please, please, please. If,

603
00:31:35.120 --> 00:31:38.720
if you guys are in a situation and you get a bill,

604
00:31:39.160 --> 00:31:42.040
I don't care if it says USPTO on it and you're not sure,

605
00:31:42.360 --> 00:31:45.600
like all of you guys that are in the portal and everything, just ping me,

606
00:31:46.200 --> 00:31:49.680
shoot me an email. Peter, I just got this. Is this legit?

607
00:31:50.080 --> 00:31:51.560
Like, just let me know.

608
00:31:51.760 --> 00:31:55.280
Cause I don't want you guys getting handcuffed this by this stuff.

609
00:31:55.320 --> 00:31:59.280
This is horrible. I've had clients come to me and say, Hey,

610
00:31:59.280 --> 00:32:03.480
I just paid that government fee. I said, what government fee?

611
00:32:04.160 --> 00:32:07.240
Like when you filed your application, that was your only government fee.

612
00:32:07.240 --> 00:32:11.240
What government fee are you talking about? Oh, you know, the $900. I said, no,

613
00:32:11.240 --> 00:32:15.600
I don't know the $900. What are you talking about? And they won't refund it.

614
00:32:15.920 --> 00:32:18.480
So please be careful. Okay. All right.

615
00:32:18.480 --> 00:32:22.120
Now what I'm going to pull up is the scenario. Ray,

616
00:32:22.120 --> 00:32:24.560
can you drop the link for the scenario?

617
00:32:25.200 --> 00:32:28.040
Cause this is something I promised I was going to do with all of you.

618
00:32:28.720 --> 00:32:31.320
I want to show you just how much you've learned so far.

619
00:32:31.320 --> 00:32:33.560
And I'm going to share a little bit more with you guys.

620
00:32:36.240 --> 00:32:38.480
Oh, Ray, did you drop the link for the protection portal?

621
00:32:39.360 --> 00:32:42.360
I did. Yes. Okay. Just so people know.

622
00:32:44.880 --> 00:32:47.720
Yeah. Maybe just drop it one more time. Oh, it's right there.

623
00:32:47.800 --> 00:32:49.000
You highlighted it. Nevermind.

624
00:32:51.640 --> 00:32:54.280
Just so you guys also know, um, we, Peter,

625
00:32:54.280 --> 00:32:58.800
he loves just giving everything to you guys. It's going to support you.

626
00:32:58.800 --> 00:33:03.800
So we're still building up the information about ALU being included the AI legal

627
00:33:03.840 --> 00:33:06.640
update network. So we'll add more into it.

628
00:33:06.640 --> 00:33:09.400
But if you guys have questions about it, just reach out to us.

629
00:33:09.400 --> 00:33:12.200
I'll put our email in the chat for you too.

630
00:33:13.160 --> 00:33:17.200
Yeah. I, I actually unfairly did that to Ray about an hour before we got to

631
00:33:17.200 --> 00:33:18.040
start.

632
00:33:23.000 --> 00:33:28.160
These guys really would benefit if we, uh, gave them ALU for free.

633
00:33:28.160 --> 00:33:32.640
She's like, what? I said, yeah, let's just throw it in. She was like, Oh my gosh.

634
00:33:32.920 --> 00:33:33.760
Okay.

635
00:33:39.560 --> 00:33:41.600
See, it's easy for me. I can just say it,

636
00:33:42.040 --> 00:33:45.240
but Ray's got to actually make it happen. So that's a whole other story.

637
00:33:45.240 --> 00:33:49.120
So, all right, so here we go. I'm going to share with you the scenario,

638
00:33:50.880 --> 00:33:52.200
the scenario.

639
00:33:52.280 --> 00:33:56.200
There's a song from the eighties has this,

640
00:33:56.240 --> 00:34:00.320
the words to scenario. I don't know what it is. I don't have to remember it.

641
00:34:00.360 --> 00:34:05.000
Anyways. All right, here we go. We're going to do this together. Okay.

642
00:34:05.400 --> 00:34:10.120
We're going to do this piece by piece and you're going to answer this.

643
00:34:10.120 --> 00:34:14.199
It's not me. Okay. And then we're going to go to a little bit, uh,

644
00:34:14.199 --> 00:34:17.199
a little bit of additional information for you guys. Um, Oh,

645
00:34:17.199 --> 00:34:20.600
there was one other thing. So for those of you that were in VIP,

646
00:34:20.600 --> 00:34:22.239
and I think I mentioned it yesterday.

647
00:34:23.400 --> 00:34:26.679
I'm not sure if I mentioned it during the general training, but, um,

648
00:34:26.760 --> 00:34:31.760
I'm adding a session tomorrow, Saturday at 12 o'clock for a half hour.

649
00:34:32.880 --> 00:34:36.600
It's going to be on how to do a trademark search for logos.

650
00:34:37.280 --> 00:34:41.600
It's very different. Um, a lot of people don't know how to search logos.

651
00:34:41.960 --> 00:34:45.600
So tomorrow at 12 o'clock, Jacob.

652
00:34:46.560 --> 00:34:51.360
So tomorrow at 12 o'clock for a half hour on my

653
00:34:51.360 --> 00:34:52.120
Saturday,

654
00:34:52.120 --> 00:34:56.239
I'm going to train you guys on how to do logo searching.

655
00:34:56.239 --> 00:34:59.840
Cause I had two people who asked a question on logo searching.

656
00:35:00.000 --> 00:35:03.440
And I thought, let me just do a session just on that.

657
00:35:04.800 --> 00:35:05.640
Yes, Rae.

658
00:35:06.800 --> 00:35:09.200
Just so you guys know, we did post in the Facebook group.

659
00:35:09.200 --> 00:35:10.960
It's gonna be the same challenge link

660
00:35:10.960 --> 00:35:12.280
that we've used all week.

661
00:35:12.280 --> 00:35:14.780
If you wanna log in, use the challenge link

662
00:35:14.780 --> 00:35:17.840
that you already have, or just go into the Facebook group

663
00:35:17.840 --> 00:35:20.320
and you'll be able to access the meeting there.

664
00:35:20.320 --> 00:35:23.400
Okay, all right, so let's go into the scenario.

665
00:35:23.400 --> 00:35:26.040
What up, what up, what's up, what's up, this scenario.

666
00:35:26.040 --> 00:35:29.000
It's a song, somebody help me, I can't, right?

667
00:35:29.000 --> 00:35:29.840
Right, Rose?

668
00:35:29.840 --> 00:35:34.320
It was like, so what, so what, so what's the scenario?

669
00:35:34.320 --> 00:35:37.020
It's like, so what, so what, so what's the scenario?

670
00:35:37.020 --> 00:35:37.860
It's a song.

671
00:35:37.860 --> 00:35:39.320
Tribe Called Quest, Tribe Called Quest.

672
00:35:39.320 --> 00:35:41.600
Thank you, thank you, Desio.

673
00:35:41.600 --> 00:35:42.960
I knew it was a song.

674
00:35:42.960 --> 00:35:44.520
I knew I wasn't making this up.

675
00:35:44.520 --> 00:35:47.480
All right, scenario number one.

676
00:35:47.480 --> 00:35:50.920
You own a small company called Burger Town.

677
00:35:50.920 --> 00:35:53.980
What area of intellectual property law

678
00:35:53.980 --> 00:35:57.480
is associated with that scenario, right there?

679
00:36:00.000 --> 00:36:01.440
Just type it in the chat.

680
00:36:11.880 --> 00:36:14.320
Here we go, yo, here we go, yo.

681
00:36:14.320 --> 00:36:17.200
So what, so what, so what's the scenario?

682
00:36:17.200 --> 00:36:20.120
Trademark, exactly, that's right, Joyce, that's right.

683
00:36:20.120 --> 00:36:21.840
All right, number two.

684
00:36:21.840 --> 00:36:25.600
The number one selling burger is called the Belt Buster.

685
00:36:25.600 --> 00:36:28.120
What area of intellectual property law

686
00:36:28.120 --> 00:36:29.380
is associated with that?

687
00:36:37.480 --> 00:36:40.280
Come on, guys, don't be shy, you got this.

688
00:36:40.280 --> 00:36:43.820
I got copyright, let's see.

689
00:36:44.800 --> 00:36:48.360
Copyright, copyright, okay.

690
00:36:48.360 --> 00:36:50.200
So it says your number one selling burger

691
00:36:50.200 --> 00:36:52.200
is called the Belt Buster.

692
00:36:52.200 --> 00:36:56.300
So the name of the product is Belt Buster,

693
00:36:56.300 --> 00:36:57.720
that's trademark law.

694
00:36:58.960 --> 00:37:03.840
Okay, so when it comes to names of products or services,

695
00:37:03.840 --> 00:37:06.040
that is called trademark law.

696
00:37:06.040 --> 00:37:09.920
Copyright would protect something like the ingredients.

697
00:37:09.920 --> 00:37:12.460
If it was on a menu, it could protect the menu.

698
00:37:12.460 --> 00:37:15.780
It can protect a website talking about it.

699
00:37:16.720 --> 00:37:19.880
It can protect a picture of the burger.

700
00:37:19.880 --> 00:37:23.740
All of those things are protectable under copyright law.

701
00:37:23.740 --> 00:37:24.880
But under trademark law,

702
00:37:24.880 --> 00:37:28.540
the name is protectable under trademark law.

703
00:37:29.560 --> 00:37:32.760
So if you're thinking, okay, well, I'm gonna use that name,

704
00:37:32.760 --> 00:37:33.760
then what do you do?

705
00:37:33.760 --> 00:37:36.560
You go to the USPTO website, right?

706
00:37:36.560 --> 00:37:39.280
You do a search, you look for Belt Buster.

707
00:37:40.160 --> 00:37:42.880
And so what you do, I'm gonna stop it,

708
00:37:42.880 --> 00:37:45.240
stop the share, and then share again.

709
00:37:46.520 --> 00:37:48.800
I'm gonna go really fast to show you guys

710
00:37:48.800 --> 00:37:51.840
how to do this very quickly.

711
00:37:52.840 --> 00:37:54.760
USPTO.gov.

712
00:37:57.000 --> 00:37:59.640
And again, this is a top level search,

713
00:37:59.640 --> 00:38:02.840
not something you should be relying upon 100%.

714
00:38:02.840 --> 00:38:05.920
This is just for you to do like a quick cancellation

715
00:38:05.920 --> 00:38:08.520
of things that definitely are not available

716
00:38:08.520 --> 00:38:10.680
to decrease your legal costs.

717
00:38:10.680 --> 00:38:13.480
So you come over here, do searching,

718
00:38:13.480 --> 00:38:17.320
go down to trademarks, and I come right over here,

719
00:38:17.320 --> 00:38:19.940
word design, and I put in the word belt.

720
00:38:20.940 --> 00:38:25.940
I put that as a non-punctuated word mark.

721
00:38:27.420 --> 00:38:30.180
Let me move this thing out of my way.

722
00:38:30.180 --> 00:38:31.340
There we go.

723
00:38:31.340 --> 00:38:33.800
Put that as a non-punctuated word mark.

724
00:38:34.800 --> 00:38:37.340
I choose and as the operator,

725
00:38:37.340 --> 00:38:40.680
and then I put it on the next line, Buster.

726
00:38:43.180 --> 00:38:47.680
And I do non-punctuated word mark, and I do the search.

727
00:38:48.680 --> 00:38:49.520
What?

728
00:38:51.600 --> 00:38:54.600
You know, I've done this training for a long time.

729
00:38:54.600 --> 00:38:56.320
I never knew there was actually a trademark

730
00:38:56.320 --> 00:38:57.340
called Belt Buster.

731
00:38:59.560 --> 00:39:01.680
It's the first time I've actually done a search for it.

732
00:39:01.680 --> 00:39:06.680
So apparently there is a trademark called Belt Buster,

733
00:39:07.460 --> 00:39:10.400
but you notice right here it says abandoned.

734
00:39:10.400 --> 00:39:12.080
So since it's abandoned,

735
00:39:12.080 --> 00:39:14.100
that means you should be able to use it.

736
00:39:15.260 --> 00:39:17.360
And you see it was filed as a 1B.

737
00:39:18.200 --> 00:39:20.600
That means it was filed as an intent to use application,

738
00:39:20.600 --> 00:39:21.720
not as an actual use.

739
00:39:21.720 --> 00:39:23.920
So they filed it.

740
00:39:23.920 --> 00:39:26.160
It was published for opposition,

741
00:39:26.160 --> 00:39:28.600
but apparently it never got registered.

742
00:39:28.600 --> 00:39:31.800
So if we want to learn more, you click on TSDR,

743
00:39:32.880 --> 00:39:34.680
and now I can find out why it got abandoned.

744
00:39:34.680 --> 00:39:37.220
Status, abandoned because no statement of use

745
00:39:37.220 --> 00:39:39.440
or extension request timely filed

746
00:39:39.440 --> 00:39:41.640
after notice of allowance was issued.

747
00:39:41.640 --> 00:39:44.640
So now I know exactly why the case got abandoned.

748
00:39:44.640 --> 00:39:46.440
Okay, pretty neat.

749
00:39:46.440 --> 00:39:48.480
All public record.

750
00:39:48.480 --> 00:39:51.280
So now I know Belt Buster is actually available

751
00:39:51.280 --> 00:39:53.680
for me to use if I want.

752
00:39:53.680 --> 00:39:55.000
Helpful?

753
00:39:55.000 --> 00:39:55.880
That's the sequence.

754
00:39:55.880 --> 00:39:56.880
This is real life.

755
00:39:56.880 --> 00:39:59.240
I'm giving you like a real life situation.

756
00:39:59.240 --> 00:40:00.240
You're representing.

757
00:40:00.000 --> 00:40:05.840
company, you're doing this, this is exactly what you're going to be doing. So let me go back to

758
00:40:05.840 --> 00:40:19.360
the next page on the scenario. Close that. I got a lot of windows open. Close that. And here we go.

759
00:40:20.000 --> 00:40:25.840
Share screen. All right. Scenario number three.

760
00:40:28.480 --> 00:40:34.160
Now it gets interesting. Now it gets more complicated. You have a website advertising

761
00:40:34.160 --> 00:40:40.880
the company, providing a menu and describing ingredients, preparation techniques, and health

762
00:40:40.880 --> 00:40:46.720
information regarding each item on the menu. Now it's going to take you too long to type all this,

763
00:40:46.720 --> 00:40:52.720
so somebody unmute themselves and tell me what's protectable under what. And this is a friendly

764
00:40:52.720 --> 00:40:57.200
environment, so it doesn't matter if you get it right or wrong. It really doesn't. Like the good

765
00:40:57.200 --> 00:41:04.560
part is you're not being billed at $600 an hour. That's it. So just share and I'll guide you so

766
00:41:04.560 --> 00:41:12.160
that you can figure out what you need to do. So anybody unmute yourself and let me know what's

767
00:41:12.160 --> 00:41:21.680
protectable by what in this scenario. Don't be bashful. Copyright patent trade secret.

768
00:41:22.400 --> 00:41:27.600
Okay. So let's see. So I'll take it one part of the sentence at a time. You have a website

769
00:41:27.600 --> 00:41:35.520
advertising the company. What area law for that? Copyright. Exactly. Copyright. There's a menu.

770
00:41:36.080 --> 00:41:37.840
How is that protectable? What area law?

771
00:41:41.200 --> 00:41:52.000
Anybody? A menu. Trademark. No. It's a good guess. It was a really good guess. Nick's right.

772
00:41:52.000 --> 00:42:00.000
It's copyright because the menu is all words, right? It's just laying out all the elements of

773
00:42:00.000 --> 00:42:04.960
it. The image itself of the menu, the content of the menu that's protectable under copyright,

774
00:42:04.960 --> 00:42:10.720
just like a website. And so then it says there's... Now is when it gets interesting,

775
00:42:10.720 --> 00:42:15.520
which is what Rose was alluding to. It says there's ingredients, preparation techniques,

776
00:42:15.520 --> 00:42:20.080
and health information. So here's what's interesting. A lot of people missed this

777
00:42:20.080 --> 00:42:24.960
part. So that was really clever, Rose, which is there are preparation techniques.

778
00:42:26.160 --> 00:42:34.080
A method is protectable under patent law. But now is where it gets really interesting in that

779
00:42:35.920 --> 00:42:41.440
case law, since I'm a litigator, you guys know I'm a litigator. So under case law,

780
00:42:41.440 --> 00:42:45.840
it is said that if a human being could perform all the steps, they won't allow you to get a

781
00:42:45.840 --> 00:42:50.240
patent on it. The reason why is because you can't tell whether or not that process has been done

782
00:42:50.240 --> 00:42:56.400
before. It usually gets rejected under 35 USC section 101, which is called non-patentable

783
00:42:56.400 --> 00:43:03.520
subject matter. What that really means is that they're not going to allow a patent to be issued

784
00:43:03.600 --> 00:43:07.680
on that item because they don't think that that subject matter is patentable.

785
00:43:07.680 --> 00:43:16.720
So a way of washing clothes, if it doesn't include a machine, chances are it's going to

786
00:43:16.720 --> 00:43:26.240
get rejected on the 35 USC 101. So a method of preparing food. If that process... MIT came out

787
00:43:26.240 --> 00:43:30.480
with this really cool... If anybody's ever been to the campus, right off of the campus,

788
00:43:31.040 --> 00:43:38.560
there's a store. And in that store, you can go in and you can enter in all the ingredients you

789
00:43:38.560 --> 00:43:45.360
want in a bowl. Then this bowl comes out of this machine and each ingredient is dropped one by one,

790
00:43:45.360 --> 00:43:51.040
boom, boom, boom. Then the thing is shaken up by the machine and then the toppings are added

791
00:43:51.040 --> 00:43:56.960
and then the sauce is added and then it's given to you. It's a pretty cool thing to watch because

792
00:43:56.960 --> 00:44:02.160
the whole system is... There's people serving you, but they're doing more interacting with you,

793
00:44:02.800 --> 00:44:09.120
making sure you put in the order correctly. The machine is doing all the work and you're

794
00:44:09.120 --> 00:44:16.880
seeing it live. It's pretty cool to watch. So if you have a process of preparing food

795
00:44:17.520 --> 00:44:22.800
and that process includes using a machine doing that, that may be protectable under patent law.

796
00:44:23.520 --> 00:44:28.560
But if the process includes grandma grabbing some rice, throwing it in a plate,

797
00:44:28.560 --> 00:44:34.000
adding beans, adding chicken, adding guacamole or whatever and handing it to you,

798
00:44:34.640 --> 00:44:40.000
not protectable. So the preparation technique likely has to include a machine.

799
00:44:41.200 --> 00:44:46.800
So good job, Rose. That was really good to highlight patent law. All right. Now is where

800
00:44:46.880 --> 00:44:53.120
it gets tough, but I believe in you guys. You guys got this. You can do it. You can do it.

801
00:44:53.840 --> 00:44:57.920
All right. Here we go. Scenario number four. Oh, Jacob. Yes. Go ahead.

802
00:45:00.000 --> 00:45:02.000
Copyright the name of the recipe

803
00:45:02.940 --> 00:45:05.180
The name no, that would be trademark

804
00:45:06.240 --> 00:45:07.220
trademark

805
00:45:07.220 --> 00:45:11.340
Names names of things can be protectable under trademark law

806
00:45:12.100 --> 00:45:14.260
So, okay. Let's say that we have

807
00:45:14.940 --> 00:45:22.800
Let's say that we have a food item called the fiery fiery fewer fiery fury something like that

808
00:45:22.800 --> 00:45:29.420
Right, it's it's spicy or whatever. So it's called fiery fury something like that that name can be protected for

809
00:45:30.000 --> 00:45:32.000
food items and

810
00:45:32.100 --> 00:45:37.340
So you can own that name in and of itself. All right, so now let's go on

811
00:45:37.340 --> 00:45:41.020
It says you have a new process for keeping inventory of burgers

812
00:45:41.740 --> 00:45:46.420
Prepared and for determining loss of profits by using a novel

813
00:45:46.940 --> 00:45:49.060
pressure sensitive device

814
00:45:49.980 --> 00:45:53.540
Located within a grill used for preparing burgers

815
00:45:54.420 --> 00:45:56.420
What area law?

816
00:45:57.400 --> 00:46:01.600
That's patented just alluded to it exactly patent

817
00:46:02.680 --> 00:46:05.240
Absolutely. The process itself is

818
00:46:06.560 --> 00:46:11.140
Protectable but then on top of that it has a novel pressure sensitive device

819
00:46:11.880 --> 00:46:17.880
Novel means new so that means that pressure sensitive device could also be protectable under patent law

820
00:46:18.320 --> 00:46:20.960
So you've got the method you've got the device

821
00:46:20.980 --> 00:46:26.540
Those are both protectable then it says the burgers placed on an indented surface of the grill during cooking

822
00:46:26.900 --> 00:46:32.440
The indented surface has a pressure sensitive switch that is thrown when the weight of the burgers detected

823
00:46:32.980 --> 00:46:40.420
software within a computer is capable of comparing the number of detected burgers to actual sale of burgers to determine how many cooked burgers were

824
00:46:40.420 --> 00:46:42.180
never sold as

825
00:46:42.180 --> 00:46:48.700
An example burned dropped free replacements or claimed as a working benefit by a disgruntled employee

826
00:46:48.700 --> 00:46:54.240
Not that I ever did that at a restaurant, but I probably did a lot but in any case

827
00:46:56.040 --> 00:46:58.040
That process

828
00:46:58.440 --> 00:47:05.640
The process that's that's performed is protectable on the patent law the software that's there that's protectable under

829
00:47:06.240 --> 00:47:08.240
copyright law

830
00:47:08.240 --> 00:47:12.920
All right, because the software itself is code code is protectable under copyright law

831
00:47:13.420 --> 00:47:17.100
The process itself is protectable under patent law

832
00:47:17.260 --> 00:47:22.960
So this is what you want to be able to do within your businesses. Somebody's saying to you. Hey

833
00:47:23.940 --> 00:47:26.980
You have an educational you have an educational course

834
00:47:27.860 --> 00:47:34.020
I've got some material. I want to add to your educational course. You need to think to yourself immediately. Okay, hold it

835
00:47:34.300 --> 00:47:41.000
My educational course is protectable in a copyright law when that person adds their stuff to my course

836
00:47:41.980 --> 00:47:46.540
They now have a legal right to to the new creation

837
00:47:47.900 --> 00:47:53.180
Right, unless you get something in writing. Like if you get something in writing that says hey

838
00:47:53.700 --> 00:47:58.420
I'd be happy to allow you to add a chapter to this course

839
00:47:58.820 --> 00:48:06.140
However, your legal rights only pertain to that chapter alone not to the entire work like you need to specify

840
00:48:06.920 --> 00:48:13.400
With individuals that you're going to partner with and work with who owns what this is something

841
00:48:13.400 --> 00:48:15.400
I really want to talk to you guys about

842
00:48:16.400 --> 00:48:20.260
Some of the most successful businesses become successful because of partnerships

843
00:48:21.020 --> 00:48:28.880
You know people that just work really well together multiple people that are adding important information to each other and then boom this

844
00:48:29.300 --> 00:48:36.860
Incredible this incredible like entity comes out and and lots of people are buying products or services and you're doing incredibly well

845
00:48:36.860 --> 00:48:39.660
And then at the end of the day, this is what happens

846
00:48:40.460 --> 00:48:42.220
ring ring

847
00:48:42.220 --> 00:48:44.540
Actually, there's no more ring anymore. Now. It's like

848
00:48:45.180 --> 00:48:52.760
What is ringers? There's no there are no ring rings anymore. No, it's like, you know, and here comes the beatboxing people

849
00:48:53.340 --> 00:48:55.340
I know

850
00:48:55.500 --> 00:49:00.660
So the the whatever it is the ringer goes off in your phone you answer it and

851
00:49:01.740 --> 00:49:05.140
Hey, remember that guy that I said I was gonna do a project on. Yep

852
00:49:05.140 --> 00:49:09.780
Yeah, he just sold my project over to such-and-such corporation. We need to stop him

853
00:49:10.980 --> 00:49:13.340
And my answer is we can't

854
00:49:13.820 --> 00:49:20.660
Because the material that they added they added to what you had and I told you that was a new work and they have a hundred

855
00:49:21.000 --> 00:49:23.000
Interest in the exact same thing that

856
00:49:23.480 --> 00:49:29.560
That you believe it that you believe you own since they have a hundred percent interest. You can't do anything about it

857
00:49:31.680 --> 00:49:33.680
You know, you're in trouble

858
00:49:34.520 --> 00:49:39.140
And so you just you just have to figure out when you're working with third parties

859
00:49:39.600 --> 00:49:47.760
Who's going to own what and this is the same thing with employees with VA's. This is a big thing with virtual assistants

860
00:49:48.420 --> 00:49:54.220
Please keep this in mind if you work with how many people here work with virtual systems just by a show of hands

861
00:49:54.600 --> 00:49:57.340
All right, if you work with a virtual assistant

862
00:49:58.140 --> 00:50:00.140
Or you have a contract

863
00:50:00.000 --> 00:50:03.920
or you're just contracting to a third party

864
00:50:03.920 --> 00:50:05.340
to work on a project.

865
00:50:05.340 --> 00:50:09.120
You need to get in writing what they own and what you own.

866
00:50:09.120 --> 00:50:10.980
You have to.

867
00:50:10.980 --> 00:50:14.620
I mean, I can't tell you how many times I'm getting called

868
00:50:14.620 --> 00:50:18.340
from people within networks that I know,

869
00:50:18.340 --> 00:50:20.300
where I love the people,

870
00:50:20.300 --> 00:50:24.420
but they're unfortunately working with a VA.

871
00:50:24.420 --> 00:50:29.020
VA creates a new like ad for marketing,

872
00:50:29.020 --> 00:50:33.060
for a new marketing campaign and lets them use it.

873
00:50:33.060 --> 00:50:35.380
And then says, I want a licensing fee.

874
00:50:35.380 --> 00:50:36.660
And they go back and they say, no,

875
00:50:36.660 --> 00:50:39.600
I paid you $500 for that image.

876
00:50:39.600 --> 00:50:42.560
And they say, that's nice, but you don't own the image.

877
00:50:42.560 --> 00:50:43.700
I own the image.

878
00:50:45.620 --> 00:50:48.140
Look, I had a call two days ago

879
00:50:48.140 --> 00:50:53.140
from a party that's owed over $100,000, right?

880
00:50:53.580 --> 00:50:57.140
They actually were the photographer for creating multiple,

881
00:50:57.140 --> 00:50:59.460
like many, many, many, many different projects

882
00:50:59.460 --> 00:51:01.060
for this major corporation.

883
00:51:01.060 --> 00:51:03.860
They're owed over $100,000.

884
00:51:03.860 --> 00:51:06.540
The major corporation hasn't paid them a penny,

885
00:51:06.540 --> 00:51:09.340
intentionally, hasn't paid them a penny.

886
00:51:09.340 --> 00:51:10.280
Why?

887
00:51:10.280 --> 00:51:13.240
Because they know the other guys are small, small chains.

888
00:51:13.240 --> 00:51:15.320
They're figured they're not going to lawyer up.

889
00:51:15.320 --> 00:51:16.900
So they haven't been paying them.

890
00:51:16.900 --> 00:51:19.840
So they called me up after they'd been trying to deal

891
00:51:19.840 --> 00:51:21.340
with the other side and the other side

892
00:51:21.340 --> 00:51:23.220
decided to get a lawyer involved.

893
00:51:23.220 --> 00:51:24.820
They called me up and they said,

894
00:51:25.740 --> 00:51:29.940
we don't know what we can do because we need that money.

895
00:51:29.940 --> 00:51:33.260
Like, they have a new baby, like they need that money now.

896
00:51:34.300 --> 00:51:36.820
And so it's not like it's this large corporation,

897
00:51:36.820 --> 00:51:38.460
like they need those funds.

898
00:51:38.460 --> 00:51:42.820
And so I said, well, actually,

899
00:51:42.820 --> 00:51:44.620
you own the copyright on everything.

900
00:51:45.620 --> 00:51:48.240
And they said, well, what does that mean?

901
00:51:48.240 --> 00:51:51.460
I said, that means you can pull every single image

902
00:51:51.460 --> 00:51:54.020
for every single project that you worked on

903
00:51:54.020 --> 00:51:56.820
where you control access to all those images.

904
00:51:56.820 --> 00:51:58.740
You can pull them all.

905
00:51:58.740 --> 00:52:00.700
That means every single corporation

906
00:52:00.700 --> 00:52:04.020
that they worked with on a project

907
00:52:04.020 --> 00:52:06.860
will lose their content immediately.

908
00:52:06.860 --> 00:52:08.960
I guarantee you, they'll call you then.

909
00:52:10.500 --> 00:52:14.820
Just pull it, just go right in there and pull the plug.

910
00:52:14.820 --> 00:52:16.260
Every single one of them.

911
00:52:16.260 --> 00:52:19.140
When none of them are breathing, they're going to call you.

912
00:52:19.140 --> 00:52:20.620
Every one of them, right?

913
00:52:20.620 --> 00:52:21.820
And they said, well, can we do that?

914
00:52:21.820 --> 00:52:22.700
I said, of course you can.

915
00:52:22.700 --> 00:52:24.060
You're the copyright owner.

916
00:52:25.380 --> 00:52:27.140
And they didn't pay you.

917
00:52:27.140 --> 00:52:29.180
And then the other party on top of that is saying,

918
00:52:29.180 --> 00:52:31.500
look, we don't have a written agreement.

919
00:52:31.500 --> 00:52:33.140
So we have a verbal agreement.

920
00:52:33.140 --> 00:52:34.740
In certain states,

921
00:52:34.740 --> 00:52:36.780
here's something that'll help you guys out.

922
00:52:36.780 --> 00:52:38.680
In certain states, there's a thing called

923
00:52:38.680 --> 00:52:43.680
a statute of limitations for bringing an action.

924
00:52:43.700 --> 00:52:45.700
What a statute of limitations is,

925
00:52:45.700 --> 00:52:48.700
is that if there's an infringing action,

926
00:52:48.700 --> 00:52:51.860
like, or let's say like a violation of a contract,

927
00:52:52.900 --> 00:52:54.660
usually violation of contract,

928
00:52:54.660 --> 00:52:57.540
you have three years to enforce your legal rights.

929
00:52:57.540 --> 00:52:58.980
Look, this is not legal advice.

930
00:52:58.980 --> 00:53:01.460
Like check out your own state

931
00:53:01.460 --> 00:53:05.140
and find out from your local lawyers

932
00:53:05.140 --> 00:53:08.780
what the statute of limitations is in your state.

933
00:53:08.780 --> 00:53:13.540
But in California, I know it's three years for contracts.

934
00:53:13.540 --> 00:53:17.100
It's two years for unwritten contracts.

935
00:53:17.100 --> 00:53:19.020
You could have a verbal contract with somebody

936
00:53:19.020 --> 00:53:20.860
where it's not written

937
00:53:20.860 --> 00:53:22.780
and they need to stop doing what they,

938
00:53:22.780 --> 00:53:23.660
what, you know,

939
00:53:23.660 --> 00:53:25.220
or they need to start delivering

940
00:53:25.220 --> 00:53:26.520
on what they said they were going to do

941
00:53:26.520 --> 00:53:27.940
because they're bound under a contract,

942
00:53:27.940 --> 00:53:30.500
even though you don't have a written contract.

943
00:53:30.500 --> 00:53:31.900
Like this is all enforceable.

944
00:53:31.900 --> 00:53:34.220
So anyways, I tell them, pull the plug.

945
00:53:35.180 --> 00:53:37.860
I say, you want to see these guys wake up?

946
00:53:37.860 --> 00:53:40.740
You own the copyrights, pull the plug.

947
00:53:40.740 --> 00:53:42.420
And so I'm going to find out

948
00:53:42.420 --> 00:53:43.780
whether or not they were brave enough

949
00:53:43.780 --> 00:53:45.740
to actually do it today.

950
00:53:45.740 --> 00:53:47.220
And if they did, I guarantee you,

951
00:53:47.220 --> 00:53:49.240
they're going to get a phone call immediately.

952
00:53:49.240 --> 00:53:51.880
All right, so now the last part of this.

953
00:53:54.600 --> 00:53:55.440
Let's see.

954
00:53:55.440 --> 00:53:58.360
I think you guys can still see the scenario, right?

955
00:53:58.360 --> 00:53:59.280
Yeah, okay.

956
00:53:59.280 --> 00:54:00.640
Here's the last part.

957
00:54:00.640 --> 00:54:03.400
You also sell a new drink called Hunger Aid

958
00:54:03.400 --> 00:54:07.200
that everyone loves and no one knows how to replicate.

959
00:54:08.520 --> 00:54:09.720
What area of IP?

960
00:54:13.440 --> 00:54:15.480
That's a patent, right?

961
00:54:15.480 --> 00:54:17.080
And a trademark?

962
00:54:17.080 --> 00:54:18.600
Trademark and trade secret.

963
00:54:18.960 --> 00:54:20.640
Yep, that's right.

964
00:54:20.640 --> 00:54:21.640
That's right.

965
00:54:21.640 --> 00:54:24.240
So the name is Hunger Aid.

966
00:54:24.240 --> 00:54:25.560
That's a trademark.

967
00:54:25.560 --> 00:54:26.720
And it says everybody loves,

968
00:54:26.720 --> 00:54:28.080
but no one knows how to replicate.

969
00:54:28.080 --> 00:54:30.960
Now that could be either a patent or a trade secret.

970
00:54:30.960 --> 00:54:33.680
Since nobody knows how to replicate it,

971
00:54:33.680 --> 00:54:35.440
you can maintain it as a trade secret

972
00:54:35.440 --> 00:54:38.640
because trade secret is basically something

973
00:54:38.640 --> 00:54:40.680
that nobody can reverse engineer.

974
00:54:41.640 --> 00:54:46.640
As an example, somebody tell me a beverage out there

975
00:54:46.840 --> 00:54:51.840
that apparently, allegedly, nobody knows how to replicate

976
00:54:53.640 --> 00:54:55.720
and they will sue you for creating something

977
00:54:55.720 --> 00:54:58.400
that tastes exactly like theirs.

978
00:54:58.400 --> 00:54:59.680
Yep, Coca-Cola.

979
00:55:00.000 --> 00:55:06.240
That's the biggest one their legal counsel was king and spaulding in atlanta, georgia. I used to work in atlanta, georgia

980
00:55:06.880 --> 00:55:08.960
and so, um

981
00:55:08.960 --> 00:55:12.000
If you're a former employee and you go any place

982
00:55:12.560 --> 00:55:18.560
And that place comes out with a a drink that's even slightly similar. They will sue the company

983
00:55:19.760 --> 00:55:24.400
Right because because they believe that the coca-cola formula is a trade secret

984
00:55:24.880 --> 00:55:30.400
Now, why is it valuable to maintain as a trade secret because it doesn't expire after 20 years

985
00:55:31.120 --> 00:55:33.120
It can last forever

986
00:55:33.840 --> 00:55:37.360
So if if coca-cola filed a patent

987
00:55:38.080 --> 00:55:43.600
On their formula way back in the day when they were using real cocaine in their drinks

988
00:55:44.480 --> 00:55:49.040
Right, that's not a myth. That's actually they were using real cocaine in their drinks

989
00:55:49.680 --> 00:55:52.320
Um, then it would have expired within 20 years

990
00:55:53.120 --> 00:56:00.720
Right, um actually back then it would have been 17 years from issuance. It turned into 20 years from filing

991
00:56:01.280 --> 00:56:06.560
After 1995, so I think it was august 1995. You don't need to know all that stuff. It's just

992
00:56:07.280 --> 00:56:14.400
I'm a wealth of stuff that'll put you to sleep sometimes. So yeah, so, um, whatever your scenario is we can figure it out for you

993
00:56:14.720 --> 00:56:16.560
all right, so

994
00:56:16.560 --> 00:56:19.920
the point being you could either go after a trade secret or

995
00:56:20.640 --> 00:56:22.960
You can hold it as a patent either way it's up to you

996
00:56:24.160 --> 00:56:28.080
I will tell you this though if you're trying to sell your company

997
00:56:29.440 --> 00:56:30.720
uh

998
00:56:30.720 --> 00:56:33.780
If you ever try to sell your company because I do ip valuations

999
00:56:34.800 --> 00:56:37.040
and what ip valuations are is um

1000
00:56:38.080 --> 00:56:44.320
If a venture capitalist firm is going to potentially buy out another company or invest in another company

1001
00:56:45.040 --> 00:56:50.240
Like they're gonna say they're going to uh put 10 million dollars into a company

1002
00:56:51.120 --> 00:56:55.440
They'll hire me to look at their ip portfolio and see if I can destroy it

1003
00:56:56.720 --> 00:57:00.080
If I can destroy it it decreases the value of the company

1004
00:57:00.880 --> 00:57:03.200
Now that they know that it's a lower value of the company

1005
00:57:03.920 --> 00:57:08.240
They're going to want more of a premium on the money that they give to the company, right?

1006
00:57:08.800 --> 00:57:14.800
So if they're getting two percent or three percent or four percent off of the money that they're they're putting into the company

1007
00:57:15.440 --> 00:57:19.280
um with a potential buyout of making twenty percent thirty percent

1008
00:57:20.240 --> 00:57:23.200
They're going to ask for higher premiums if they know the ip is garbage

1009
00:57:23.760 --> 00:57:25.860
So they hire me to do all that investigation

1010
00:57:26.320 --> 00:57:31.760
If I do an evaluation and you say I go to nick and nick says, oh we have all trade secrets

1011
00:57:31.920 --> 00:57:33.680
Everything's a trade secret

1012
00:57:33.680 --> 00:57:36.240
And so I go. All right, cool nick. That is awesome

1013
00:57:36.960 --> 00:57:39.460
Uh, like tell me where's the software the software

1014
00:57:40.080 --> 00:57:46.400
That stores like, you know this trade secret stuff and nick says yeah, it's at home. Uh, and I go it's at home

1015
00:57:47.040 --> 00:57:47.920
Okay

1016
00:57:47.920 --> 00:57:54.160
Uh, is it on a server? That's like alone. That's isolators like no it's some of my kids laptop

1017
00:57:54.160 --> 00:58:00.400
They play overwatch and call of duty on it. I'm like, this is not this is not good. This is not good

1018
00:58:00.960 --> 00:58:03.600
So it needs to be nobody else can access it

1019
00:58:04.400 --> 00:58:11.220
Uh, and if you can maintain that nobody accessing it, you know only the people that need to can access it high security

1020
00:58:11.840 --> 00:58:16.720
Not on a local area network, then you can maintain it as a trade secret. Otherwise follow patent

1021
00:58:17.360 --> 00:58:24.560
So you can increase the value of the company. Okay, so that's the difference between the trade site secret and the patent so

1022
00:58:26.000 --> 00:58:30.500
With that congratulations guys, like we just went through a real life scenario

1023
00:58:31.200 --> 00:58:32.640
That was fake

1024
00:58:32.640 --> 00:58:37.360
I made up a real life scenario and you guys nailed every single area of ip

1025
00:58:38.460 --> 00:58:40.460
associated with so

1026
00:58:40.800 --> 00:58:42.800
That's pretty good

1027
00:58:43.280 --> 00:58:47.280
How many of you guys think like you've learned something over the last five days just by a show of hands

1028
00:58:48.880 --> 00:58:54.720
Well, that's good i'm glad i'm glad you guys feel like you've learned something I like that too. That's awesome. Yeah

1029
00:58:55.520 --> 00:58:56.720
so

1030
00:58:56.720 --> 00:58:59.280
Now it's up to you guys to apply this stuff, right?

1031
00:59:00.000 --> 00:59:01.040
and so

1032
00:59:01.040 --> 00:59:05.300
What i'd offer you guys is that now that you're going to be applying this in your own businesses

1033
00:59:05.920 --> 00:59:10.560
Um, just try not to get overwhelmed, you know, just keep notes keep good notes

1034
00:59:11.040 --> 00:59:15.520
If you have questions, obviously if you're in the protection portal and all you can just bring that stuff in

1035
00:59:16.080 --> 00:59:18.560
um, if you're doing trademark searches

1036
00:59:19.440 --> 00:59:24.640
Uh, i'll just show you one more thing on the trademark searches just to be careful for you

1037
00:59:26.720 --> 00:59:29.760
Uh, let me just close this up and that up

1038
00:59:32.000 --> 00:59:35.380
Just show you one more feature on the trademark searches that might help you out

1039
00:59:43.600 --> 00:59:47.840
I'm showing you guys this because a lot of people ask questions on the trademark searches. So I thought

1040
00:59:48.800 --> 00:59:50.240
Okay

1041
00:59:50.240 --> 00:59:53.520
Let me give you some additional feedback. All right searching

1042
00:59:54.800 --> 00:59:56.080
Here we go

1043
00:59:56.080 --> 00:59:58.080
Search our trademarks. Okay

1044
00:59:58.160 --> 00:59:59.440
All right

1045
00:59:59.440 --> 01:00:01.520
Um

1046
01:00:00.000 --> 01:00:04.000
One of the features here,

1047
01:00:06.600 --> 01:00:08.280
see if I could find it real fast for you.

1048
01:00:08.280 --> 01:00:10.680
All right, under goods and services.

1049
01:00:10.680 --> 01:00:15.520
If you're searching for a specific product,

1050
01:00:17.520 --> 01:00:20.560
just understand, unfortunately,

1051
01:00:20.560 --> 01:00:22.920
that you're kind of at the mercy

1052
01:00:22.920 --> 01:00:25.440
of the description that another party's used

1053
01:00:25.440 --> 01:00:29.240
of their own product, which is kind of unfortunate.

1054
01:00:29.240 --> 01:00:32.000
So like if you did a search for, let's say,

1055
01:00:32.000 --> 01:00:37.000
Nike as a trademark, non-punctuated word mark,

1056
01:00:38.200 --> 01:00:40.080
and then you put in, let's say,

1057
01:00:40.080 --> 01:00:45.080
and sneakers as goods and services.

1058
01:00:49.240 --> 01:00:50.680
Do you see what just happened?

1059
01:00:55.060 --> 01:00:57.800
Does anybody here believe that Nike doesn't own

1060
01:00:57.800 --> 01:00:59.700
the trademark Nike for sneakers?

1061
01:01:01.440 --> 01:01:04.680
Well, I just did a trademark search on the USPTO

1062
01:01:04.680 --> 01:01:07.840
for Nike and sneakers, and nothing came up.

1063
01:01:07.840 --> 01:01:09.920
Do you see how this is a big problem?

1064
01:01:10.960 --> 01:01:14.560
This is a perfect example of why you wanna be careful.

1065
01:01:15.520 --> 01:01:17.840
What you're trying to do is decrease the number of results,

1066
01:01:17.840 --> 01:01:22.640
but you may do a search and find out that,

1067
01:01:22.640 --> 01:01:27.560
you know what, this really is not a situation

1068
01:01:28.320 --> 01:01:29.720
where I can trust the results.

1069
01:01:29.720 --> 01:01:31.760
So what you wanna do is go back

1070
01:01:32.680 --> 01:01:35.920
and then maybe look up sneaker, like singular,

1071
01:01:36.800 --> 01:01:39.440
submit a query, nothing came up there.

1072
01:01:39.440 --> 01:01:44.440
Come up with another word, footwear, footwear, footwear,

1073
01:01:46.460 --> 01:01:47.980
evening there.

1074
01:01:49.840 --> 01:01:51.540
You guys remember that commercial?

1075
01:01:53.820 --> 01:01:55.120
I'm really showing my age here.

1076
01:01:55.160 --> 01:01:58.480
All right, now that I've typed in footwear,

1077
01:01:58.480 --> 01:01:59.960
look at all the results.

1078
01:01:59.960 --> 01:02:04.960
So it's only because I use the exact same word sequence

1079
01:02:05.900 --> 01:02:10.900
that was associated with this that it works.

1080
01:02:11.320 --> 01:02:13.820
So just please be careful.

1081
01:02:13.820 --> 01:02:15.280
If you start doing searches

1082
01:02:15.280 --> 01:02:17.680
and you don't see a result the first time,

1083
01:02:17.680 --> 01:02:20.800
keep digging in, like keep trying different words,

1084
01:02:20.800 --> 01:02:23.680
different, you know, and I don't even know if I do this,

1085
01:02:23.680 --> 01:02:25.880
let me see what happens if I do footwear.

1086
01:02:26.800 --> 01:02:31.800
Look at this, if I do foot space wear, I get one result,

1087
01:02:35.160 --> 01:02:36.940
one result only.

1088
01:02:36.940 --> 01:02:39.880
So I wonder if this is Eileen trying to,

1089
01:02:42.000 --> 01:02:44.720
hey, Ray, can you ping Eileen the,

1090
01:02:46.880 --> 01:02:48.080
Yeah.

1091
01:02:48.080 --> 01:02:51.680
Yeah, just ping her the Zoom link.

1092
01:02:51.680 --> 01:02:54.000
She's trying, apparently she wants to come in

1093
01:02:54.000 --> 01:02:56.620
to talk to people apparently before we close.

1094
01:02:57.740 --> 01:03:00.000
That's interesting, so, all right, well, that's cool.

1095
01:03:00.000 --> 01:03:02.200
She's one of our senior members, so if she wants to,

1096
01:03:02.200 --> 01:03:03.760
I'm gonna give her the audience.

1097
01:03:03.760 --> 01:03:04.880
All right, so-

1098
01:03:04.880 --> 01:03:06.720
Don't call her that in person.

1099
01:03:08.000 --> 01:03:09.240
Senior?

1100
01:03:09.240 --> 01:03:10.720
A senior member.

1101
01:03:10.720 --> 01:03:12.840
Yeah, she might get a little upset

1102
01:03:12.840 --> 01:03:14.960
if I put age associated with her.

1103
01:03:14.960 --> 01:03:17.280
Yeah, hopefully she doesn't see this replay.

1104
01:03:17.280 --> 01:03:19.640
All right, so that's the first part.

1105
01:03:19.640 --> 01:03:22.520
And then the last part, and then we'll let go,

1106
01:03:22.520 --> 01:03:25.280
is I wanted to open up this for you guys

1107
01:03:25.280 --> 01:03:27.480
to give you guys a special treat.

1108
01:03:29.560 --> 01:03:31.320
Special treat.

1109
01:03:32.680 --> 01:03:36.400
Ta-da, log in, log in.

1110
01:03:36.400 --> 01:03:37.640
Yes, please.

1111
01:03:39.760 --> 01:03:41.320
Okay, here we go.

1112
01:03:41.320 --> 01:03:44.000
I agree, yes, let's go.

1113
01:03:49.640 --> 01:03:52.560
Okay, new chat.

1114
01:03:52.560 --> 01:03:54.800
All right, I'm gonna show you guys something

1115
01:03:54.800 --> 01:03:56.840
on ChatGPT very fast.

1116
01:03:58.840 --> 01:04:00.520
For those who haven't seen ChatGPT,

1117
01:04:00.520 --> 01:04:03.860
this is ChatGPT, the basic version, okay?

1118
01:04:05.720 --> 01:04:10.720
In here, you can actually type in your messages.

1119
01:04:12.280 --> 01:04:16.840
So, if you say something like, hello, ChatGPT.

1120
01:04:17.840 --> 01:04:20.400
Hey there, what's on your mind today?

1121
01:04:20.400 --> 01:04:25.400
Okay, so now I can say something like,

1122
01:04:26.360 --> 01:04:31.360
please assume the position of a marketing consultant

1123
01:04:36.120 --> 01:04:41.120
hired to create an online course

1124
01:04:47.100 --> 01:04:51.600
for brand marketing.

1125
01:04:56.500 --> 01:05:00.640
Please provide, please provide 10.

1126
01:05:00.000 --> 01:05:22.920
examples of ads that are 10 words or less focused on the use of trademarks within a

1127
01:05:22.920 --> 01:05:34.200
business and learning more about trademarks. Okay, that's called a prompt. What I just

1128
01:05:34.200 --> 01:05:39.160
typed in is a prompt, right? I'm basically asking the database, you know, I'm asking

1129
01:05:39.160 --> 01:05:48.680
the AI bot to render results, okay? So, please assume the position of a marketing consultant

1130
01:05:48.680 --> 01:05:53.400
hired to create an online course for brand marketing. Please provide 10 examples of

1131
01:05:53.400 --> 01:05:58.480
ads that are 10 words or less focused on the use of trademarks within a business and learning

1132
01:05:58.480 --> 01:06:16.360
more about trademarks. Please, please use urgent language. Okay. Look at that. You see

1133
01:06:16.360 --> 01:06:27.440
the results I got immediately? Can you zoom in? Yes, I can. Plus, plus, plus. By the way,

1134
01:06:27.440 --> 01:06:32.240
what I'm doing right now is the stuff that we do in Alun. So, all of you that are joining

1135
01:06:32.240 --> 01:06:38.360
the Protection Portal, we do this live. So, people ask questions like, what if I do this

1136
01:06:38.360 --> 01:06:43.200
in MidJourney or that in ChatGPT? Like, I do this for you guys and then give you guys

1137
01:06:43.200 --> 01:06:48.560
ideas of how to run things in your business, other stuff like that. But also, like, what

1138
01:06:48.560 --> 01:06:54.760
programs are dangerous, which ones are good. We went into Logo AI's terms and conditions

1139
01:06:54.760 --> 01:07:00.200
because they're kind of a bait and switch company. So, I kind of let you know all this

1140
01:07:00.200 --> 01:07:08.720
stuff. So, all of you will be in that Alun thing when you join as well. So, here's examples.

1141
01:07:08.720 --> 01:07:14.440
Of course, I understand the urgency here. Attend concise ad examples highlighting trademarks

1142
01:07:14.440 --> 01:07:19.480
and business and the importance of learning about them. Protect your brand, master trademarks,

1143
01:07:19.480 --> 01:07:24.320
propel your business, exclamation point. Don't risk it, shield your brand with trademark

1144
01:07:24.320 --> 01:07:30.960
expertise. Trademarks are secrets. Ignorance is costly. Learn, secure, dominate. Ooh, I

1145
01:07:30.960 --> 01:07:36.120
like that. Learn, secure, dominate. That's cool. That's a good one, right? I actually

1146
01:07:36.120 --> 01:07:37.120
like that one.

1147
01:07:37.120 --> 01:07:38.120
I'm going to have to write that down.

1148
01:07:38.120 --> 01:07:40.120
Yeah, I just got to write that one down.

1149
01:07:40.120 --> 01:07:41.120
That's a good one.

1150
01:07:41.120 --> 01:07:42.120
That's a good one, right?

1151
01:07:42.120 --> 01:07:43.120
Yeah.

1152
01:07:43.120 --> 01:07:47.920
I like that. Learn, secure, dominate. Now, we got to use it. Ray, we got to write that

1153
01:07:47.920 --> 01:07:53.480
one down. Don't forget, please. Trademark secrets. Ignorance is costly. Wow. I like

1154
01:07:53.480 --> 01:07:57.600
that one. Yeah, I think we're literally going to use that in one of our ads. That's all

1155
01:07:57.600 --> 01:08:00.440
of you are going to know when you see the ads, they're going to go, I know where you

1156
01:08:00.440 --> 01:08:01.440
got that.

1157
01:08:01.440 --> 01:08:02.440
I was there when that happened.

1158
01:08:02.440 --> 01:08:07.880
He didn't come up with that. He used ChatDBG. All right, so then unleash power, elevate

1159
01:08:07.880 --> 01:08:15.080
your brand, embrace trademark mastery. Boring. Trademark smarts elevate brands. Boring. Don't

1160
01:08:15.080 --> 01:08:19.920
miss this vital knowledge. Oh, that'll make me want to join. Let's see. Secure your brand's

1161
01:08:19.920 --> 01:08:27.880
future. Snooze. Master trademarks exclude exclusive insights. No. Trademark mastery

1162
01:08:27.880 --> 01:08:35.600
fuels success. Enroll now for business dominance. No. Trademark mastery unlocks success. No.

1163
01:08:35.600 --> 01:08:40.359
Trademark know-how transforms business. No. All right, so let's say I want to go into

1164
01:08:40.359 --> 01:08:52.720
here. This is so much fun, by the way. Please take example number. I like the dominate one.

1165
01:08:52.720 --> 01:09:07.800
That was good. So example number three and provide 10 modifications, highlighting that

1166
01:09:07.800 --> 01:09:19.319
the program has a low cost. Let's say that. And please. Oh, that's good. I already said

1167
01:09:19.319 --> 01:09:24.200
do 10 modifications. So home, please. There's a reason why I'm doing this, by the way. I'll

1168
01:09:24.200 --> 01:09:31.960
explain to you in a second. But I do that. OK, absolutely. So here we go. Wow. I had

1169
01:09:31.960 --> 01:09:37.640
to think. Did you see it stuttered? It had to think there. Oh, I almost stumped it. Budget

1170
01:09:37.640 --> 01:09:43.880
friendly brand protection. Master trademarks save on cost. Trademark secrets on a budget.

1171
01:09:43.960 --> 01:09:51.319
Smart save big. A little better. Low cost trademark mastery, affordable shield, affordable

1172
01:09:51.319 --> 01:09:57.560
safeguard. Now, trademark brilliance, low cost, now cost effective trademark mastering. Now,

1173
01:09:57.560 --> 01:09:59.880
unlock savings trademark excellence wallet.

1174
01:10:00.000 --> 01:10:06.000
friendly don't miss this budget boon in the world that mean smart spending trademark mastery

1175
01:10:06.000 --> 01:10:11.520
economic brand all right i don't like any of those but i did like number three over here okay

1176
01:10:11.520 --> 01:10:23.440
so let's say i grab this okay so i say um please create a one paragraph

1177
01:10:23.440 --> 01:10:38.080
description oops description of the training um focusing

1178
01:10:40.960 --> 01:10:52.160
on uh let's see focusing on uh the ad that reads

1179
01:10:54.400 --> 01:11:02.480
trademark secrets ignorance is costly blah blah blah let's see that copy paste

1180
01:11:06.080 --> 01:11:09.920
please provide five examples

1181
01:11:13.920 --> 01:11:20.880
let's see if we can figure that one out so these are actual these are going to be things that i'm

1182
01:11:20.960 --> 01:11:32.640
going to use within the text of a website let's see okay here we go version one discover the

1183
01:11:32.640 --> 01:11:38.320
invaluable realm of trademark secrets in our comprehensive training program ignorance in this

1184
01:11:38.320 --> 01:11:44.800
domain can be a costly mistake for any business our course ensures you learn the strategies to

1185
01:11:44.800 --> 01:11:49.920
secure your brand preventing potential expensive pitfalls gain mastery and dominate your market

1186
01:11:49.920 --> 01:11:56.160
through trademark knowledge that's actually not bad that that's actually not darn bad right there

1187
01:11:56.880 --> 01:12:02.320
that that's pretty darn close to something i would use honestly uh the next one ignorance

1188
01:12:02.320 --> 01:12:07.600
regarding trademarks can wreak havoc on your business our training program unveils uh these

1189
01:12:07.600 --> 01:12:13.680
trademark secrets i don't like that in the world of trademarks ignorance is costly misstep our

1190
01:12:13.680 --> 01:12:22.000
training let's see our training program avails uh these secrets offering you tools to learn secure

1191
01:12:22.000 --> 01:12:26.080
blah blah blah all right so let's say this is the one i like let's let's just

1192
01:12:26.080 --> 01:12:29.520
make this complete we'll stop now i like this one

1193
01:12:32.880 --> 01:12:41.200
and i use this on my website okay so now i put i put an ad using this text

1194
01:12:42.160 --> 01:12:50.320
and it goes to my website or my funnel with this text can i own can i follow copyright for the

1195
01:12:50.320 --> 01:12:59.600
funnel that's the question this is where it gets tricky see this is where the issue is this is why

1196
01:13:00.160 --> 01:13:07.840
this ai issue is such a big deal because i cannot own this language under copyright law because it

1197
01:13:07.840 --> 01:13:14.960
was created through artificial intelligence that's the problem even if you switch it up and

1198
01:13:14.960 --> 01:13:21.440
add your own wording to it that's the next part i was going to walk you through okay so as of right

1199
01:13:21.440 --> 01:13:27.600
now if what you do is you copy this and you paste it on your funnel and you say hey look this is

1200
01:13:27.600 --> 01:13:32.560
great now what you do is you use um artificial intelligence to create a funnel you can actually

1201
01:13:32.560 --> 01:13:38.880
use ai and it'll spit out a funnel like that you just say use this image image image take this text

1202
01:13:38.880 --> 01:13:44.880
and use this ad boom done like within five seconds you've got a funnel done it's pretty amazing what

1203
01:13:44.880 --> 01:13:51.760
you can do you cannot file copyright on that funnel which means you can't own the text you

1204
01:13:51.760 --> 01:13:56.000
can't own the images if they were created in mid-journey you can't which means you can't

1205
01:13:56.000 --> 01:14:01.040
stop other people from using that same thing but what you can do is what rose just said which is

1206
01:14:01.040 --> 01:14:08.640
you'd have to modify this to add some kind of level of creativity over the original drafting

1207
01:14:09.840 --> 01:14:16.560
and when you do that now it becomes copyrightable now you can actually submit your website for

1208
01:14:16.560 --> 01:14:22.640
protection you can put your copyright notice on the bottom because legally you can own that does

1209
01:14:22.640 --> 01:14:29.840
that make sense that's what i was talking about before where the government says you cannot own

1210
01:14:29.840 --> 01:14:36.640
what's created through ai but i got some darn good examples here to work off of so what took

1211
01:14:36.640 --> 01:14:43.840
me five minutes to do with all of you i just came up with an ad campaign i came up with a description

1212
01:14:43.840 --> 01:14:47.920
and quite frankly i don't care that i can't own it on the copyright law i really don't

1213
01:14:49.440 --> 01:14:52.960
i just want to draw people in to receive training and then take care of them

1214
01:14:53.600 --> 01:14:57.680
so i don't care if like steve next door says that's awesome i'm gonna grab it

1215
01:14:57.680 --> 01:14:59.920
well bless you if you know how to

1216
01:15:00.000 --> 01:15:01.480
train people on it, then that's good.

1217
01:15:01.480 --> 01:15:03.680
More people will get trained, I don't care.

1218
01:15:03.680 --> 01:15:04.920
So just keep that in mind.

1219
01:15:04.920 --> 01:15:07.280
That's how you use AI.

1220
01:15:07.280 --> 01:15:09.640
And if this kind of stuff interests you,

1221
01:15:09.640 --> 01:15:13.980
like how to create campaigns, how to create letters,

1222
01:15:13.980 --> 01:15:17.160
how to create businesses, all those things,

1223
01:15:17.160 --> 01:15:19.220
what's safe, what's not,

1224
01:15:19.220 --> 01:15:22.600
that's what we cover in ALUN,

1225
01:15:22.600 --> 01:15:24.440
which is the AI Legal Update Network,

1226
01:15:24.440 --> 01:15:27.600
and you're getting that for free, okay?

1227
01:15:27.600 --> 01:15:28.880
That's what you guys get.

1228
01:15:28.920 --> 01:15:31.440
So now I think that makes it all clear.

1229
01:15:31.440 --> 01:15:34.320
And with that, my friends, we're done.

1230
01:15:34.320 --> 01:15:35.880
That was day number five.

1231
01:15:35.880 --> 01:15:37.580
You guys are awesome.

1232
01:15:37.580 --> 01:15:39.280
Congratulations on making it through

1233
01:15:39.280 --> 01:15:41.960
the Protect Your Idea Challenge.

1234
01:15:41.960 --> 01:15:44.840
It has been a ridiculous honor being with you guys.

1235
01:15:44.840 --> 01:15:46.400
I've had a lot of fun with you.

1236
01:15:47.480 --> 01:15:49.080
Thank you for the time.

1237
01:15:49.080 --> 01:15:51.200
Tomorrow we have the bonus.

1238
01:15:51.200 --> 01:15:53.920
So you are more than welcome to show up tomorrow.

1239
01:15:53.920 --> 01:15:56.680
I'm going to walk you guys through

1240
01:15:56.680 --> 01:15:58.600
how exactly do you search logos,

1241
01:15:59.320 --> 01:16:01.720
because that can be really tricky.

1242
01:16:01.720 --> 01:16:02.960
It can be really tricky.

1243
01:16:02.960 --> 01:16:05.880
There's two resources that are available.

1244
01:16:05.880 --> 01:16:08.800
I alluded to one of them to you quickly before,

1245
01:16:08.800 --> 01:16:12.520
but the other one I didn't talk about at all.

1246
01:16:12.520 --> 01:16:14.880
And there's a way to do it on the USPTO website.

1247
01:16:14.880 --> 01:16:16.160
It's just kind of tricky.

1248
01:16:16.160 --> 01:16:19.240
So I'll walk you through how to do that, all right?

1249
01:16:19.240 --> 01:16:20.800
And Natalie's dog's going to be there.

1250
01:16:20.800 --> 01:16:21.620
You can tell.

1251
01:16:21.620 --> 01:16:23.120
Dog is like, what?

1252
01:16:24.120 --> 01:16:25.880
We're going to learn.

1253
01:16:26.000 --> 01:16:28.040
We're going to learn.

1254
01:16:28.040 --> 01:16:29.680
He's like, I have to be there.

1255
01:16:32.160 --> 01:16:35.440
So I'll see you guys tomorrow.

1256
01:16:35.440 --> 01:16:37.600
If anybody has any questions, honestly,

1257
01:16:37.600 --> 01:16:39.720
about the Protection Portal

1258
01:16:39.720 --> 01:16:43.640
or the Foundations and IP thing, just stay on.

1259
01:16:43.640 --> 01:16:46.520
VIP will jump in at 8.30.

1260
01:16:46.520 --> 01:16:50.040
We're going to have like a 45-minute session over there.

1261
01:16:50.040 --> 01:16:52.520
And then we will close.

1262
01:16:52.520 --> 01:16:53.360
Okay, my friends.

1263
01:16:53.440 --> 01:16:54.960
I sent you a direct message.

1264
01:16:55.920 --> 01:16:57.440
You sent me a direct message?

1265
01:16:57.440 --> 01:16:58.280
I did.

1266
01:16:58.280 --> 01:16:59.120
I don't care what it says.

1267
01:16:59.120 --> 01:17:00.480
I'm just glad to get a message from you, Rose.

1268
01:17:00.480 --> 01:17:01.320
You're awesome.

1269
01:17:01.320 --> 01:17:02.760
You need to stop.

1270
01:17:02.760 --> 01:17:07.760
All right, keep on, we'll come to your house.

1271
01:17:08.240 --> 01:17:09.080
That's cool.

1272
01:17:09.080 --> 01:17:10.920
Hey, I'll make some rice and beans and chicken.

1273
01:17:10.920 --> 01:17:11.920
We'll be all good.

1274
01:17:11.920 --> 01:17:13.240
Oh yeah, we will be.

1275
01:17:13.240 --> 01:17:14.080
We'll be great.

1276
01:17:15.320 --> 01:17:16.560
I'll check out the DM.

1277
01:17:16.560 --> 01:17:18.960
Did you DM me here or on Facebook?

1278
01:17:18.960 --> 01:17:20.680
In the message here.

1279
01:17:20.680 --> 01:17:21.520
Oh, you did here?

1280
01:17:21.520 --> 01:17:22.800
Yeah, in the chat here.

1281
01:17:24.200 --> 01:17:28.840
Uh, are you talking about the testing?

1282
01:17:30.040 --> 01:17:31.520
No.

1283
01:17:31.520 --> 01:17:32.360
Oh, let me see.

1284
01:17:36.280 --> 01:17:37.120
Oh, here we go.

1285
01:17:44.240 --> 01:17:45.720
All right, stay on for a minute.

1286
01:17:45.720 --> 01:17:47.320
We'll touch base here.

1287
01:17:47.320 --> 01:17:52.320
And I signed up for your affiliate program too.

1288
01:17:53.080 --> 01:17:54.080
Oh yeah, that's right.

1289
01:17:54.080 --> 01:17:55.760
So for people that are not aware,

1290
01:17:55.760 --> 01:17:57.520
the way the affiliate program works

1291
01:17:57.520 --> 01:18:00.000
is I actually added a perk this time.

1292
01:18:00.000 --> 01:18:03.040
It's a full 10% that people receive.

1293
01:18:03.040 --> 01:18:06.560
So what that means is if you refer somebody

1294
01:18:06.560 --> 01:18:10.000
and they take the Protect Your Idea Challenge,

1295
01:18:10.000 --> 01:18:13.040
they take VIP and they also take

1296
01:18:13.040 --> 01:18:14.640
the Foundations and IP Package,

1297
01:18:14.640 --> 01:18:18.440
you make like $630 essentially

1298
01:18:18.480 --> 01:18:22.680
minus any transactional fees for one referral.

1299
01:18:22.680 --> 01:18:26.280
So we've got guys who have made $8,000 plus

1300
01:18:26.280 --> 01:18:28.960
like just as being members of the portal

1301
01:18:28.960 --> 01:18:32.920
because we do a 10% across the board.

1302
01:18:32.920 --> 01:18:34.360
But really what we ended up doing

1303
01:18:34.360 --> 01:18:36.760
is like somebody takes the challenge,

1304
01:18:36.760 --> 01:18:41.600
it's like 10 bucks VIPs, 20 bucks offer is 600.

1305
01:18:41.600 --> 01:18:43.880
So it adds up really fast.

1306
01:18:43.880 --> 01:18:46.160
So basically if you have a network,

1307
01:18:46.160 --> 01:18:48.000
this is the way I would think about this, Rose.

1308
01:18:48.520 --> 01:18:50.920
If you've got a network of people, right?

1309
01:18:51.920 --> 01:18:55.360
This is how people have taken advantage of this.

1310
01:18:55.360 --> 01:18:58.000
They will take the three pay,

1311
01:18:58.000 --> 01:19:02.280
then they'll market what's going on here to their network

1312
01:19:02.280 --> 01:19:04.440
and the payments that they're getting

1313
01:19:04.440 --> 01:19:06.760
for the affiliate commission stuff

1314
01:19:06.760 --> 01:19:10.800
basically pays for them to be part of the portal.

1315
01:19:10.800 --> 01:19:13.920
And the beautiful part about the portal truly,

1316
01:19:13.920 --> 01:19:17.280
which I love about it is that as the companies are growing,

1317
01:19:17.320 --> 01:19:19.560
they're continuously being taken care of.

1318
01:19:19.560 --> 01:19:23.000
Like all the questions, we're guiding them, helping them.

1319
01:19:23.000 --> 01:19:26.600
And for me, it's fun because I get to see them develop.

1320
01:19:26.600 --> 01:19:28.880
You know, like one of the people, Eileen,

1321
01:19:28.880 --> 01:19:30.480
did you text Eileen?

1322
01:19:31.680 --> 01:19:33.360
I did, she was, you were right.

1323
01:19:33.360 --> 01:19:35.880
She was wanting to come in and hang with us

1324
01:19:35.880 --> 01:19:36.800
and ask for a link.

1325
01:19:36.800 --> 01:19:39.160
I sent it over to her, but she hadn't seen it yet.

1326
01:19:39.160 --> 01:19:40.000
Oh, okay, cool.

1327
01:19:40.000 --> 01:19:41.440
All right, that's fine, that's fine.

1328
01:19:41.440 --> 01:19:43.960
So yeah, she reached out to me right before I went live

1329
01:19:43.960 --> 01:19:45.840
and she's like, hey, I wanna come over

1330
01:19:45.840 --> 01:19:47.560
and share with everybody.

1331
01:19:47.560 --> 01:19:51.160
And so I can see if she's available,

1332
01:19:51.160 --> 01:19:53.360
but she can speak, she can kind of speak

1333
01:19:53.360 --> 01:19:55.720
towards what you're talking about, Rose.

1334
01:19:55.720 --> 01:19:56.600
Okay.

1335
01:19:56.600 --> 01:19:57.880
Let me see if she's available.

1336
01:19:57.880 --> 01:19:59.520
She can jump right on real quick.

1337
01:20:00.000 --> 01:20:11.300
Yeah, just a heads up guys, we do have an internal process for approving those affiliate member accounts. So, if you buy our program and get that benefit of becoming an affiliate member.

1338
01:20:11.300 --> 01:20:18.180
I can send you additionally a little graphic that explains the breakdown of the prices.

1339
01:20:18.180 --> 01:20:21.900
Because we are still updating that because it's a new, um.

1340
01:20:21.900 --> 01:20:29.840
Better commission there.

1341
01:20:29.840 --> 01:20:34.000
All right, so I'm going to check and see if she can jump in right now.

1342
01:20:34.000 --> 01:20:36.700
She's become a number 1 author now.

1343
01:20:36.700 --> 01:20:39.040
Yeah, she's so amazing. Amazing.

1344
01:20:39.040 --> 01:20:42.140
So inspiring.

1345
01:20:42.140 --> 01:20:47.440
Everyone who read her book said they could not get back to their life. They couldn't put it down.

1346
01:20:47.440 --> 01:20:55.440
It was so good to hear, like, watch her feedback coming through on her Facebook from all of her book buyers.

1347
01:20:55.440 --> 01:21:01.940
She's not answering, which means she got pulled in with her sons. She has like a massive football son.

1348
01:21:01.940 --> 01:21:04.440
She's got a tribe, a herd of, yeah.

1349
01:21:04.440 --> 01:21:09.440
They're a beast. Her son is like massive, like intimidating massive.

1350
01:21:09.440 --> 01:21:13.440
He's like a powerhouse in all directions of life.

1351
01:21:13.440 --> 01:21:19.440
But anyways, you guys will have access to all these people. They're all in your network, you know, so you'll have access to these people.

1352
01:21:19.440 --> 01:21:28.440
So Rose, but in any case, the people that are within the protection portal or the foundation's IP, they have that 10%.

1353
01:21:28.440 --> 01:21:31.440
The other people are getting like 5% off of that.

1354
01:21:31.440 --> 01:21:35.440
So it's an extra perk that we give people that are investing in themselves.

1355
01:21:36.440 --> 01:21:46.440
One of the things you can do, obviously, is you can do like a three pay, put the first payment on a card and then get into the affiliate thing and bring other people in, start making commissions right off the bat.

1356
01:21:46.440 --> 01:21:55.440
So that's what a number of people have done, and that allows them to continue to get guidance, be part of network, market to each other within the network.

1357
01:21:55.440 --> 01:22:00.440
We're actually building another part within a network where people can say what their services are, what they do.

1358
01:22:00.440 --> 01:22:04.440
So everybody can kind of swap services. So it's pretty cool.

1359
01:22:04.440 --> 01:22:06.440
Does anybody else have a question on that?

1360
01:22:06.440 --> 01:22:12.440
Otherwise, I am going to eat something for five minutes and then jump in a VIP.

1361
01:22:14.440 --> 01:22:16.440
I don't think anybody else has a question. So, all right, cool.

1362
01:22:16.440 --> 01:22:21.440
Well, God permitting, I'll see you guys in there and otherwise have an incredible weekend.

1363
01:22:21.440 --> 01:22:24.440
It's been an honor seeing you guys and I'll see you guys in VIP over in that room.

1364
01:22:24.440 --> 01:22:25.440
Okay.

1365
01:22:26.440 --> 01:22:28.440
All right. Take care. I'll leave you with them, Ray. I'm going to jump off.