It is exciting. We are live. Let me do the classic and check that the tech is all working
well. I'm sure it is. And as we go live now, I just want to say it is a real honor to be here
with you. It's taking one second here to sort the tech side of things out. But as we're starting up,
whether you're joining us live or whether you're joining delayed, it would be fantastic just to
hear how you're doing, whereabouts are you in the world, and what is happening for you today.
All right. Okay. Cool. All is going great. Hey, wonderful to have you with us and streaming on a
few different places as well. So just a delight that we can be here together. If you've had any
takeaways, anything that you appreciated from the session yesterday, it'd be cool to hear
what you got from yesterday. That was an exciting session. And we talked yesterday as well about
the significance of this space of digital influence and how we talked about how big tech,
how porn, how mass media are really in a war right now. It's a battleground right now for
the minds of a generation shaping, influencing minds, shaping, influencing culture. And the
digital world has been weaponized in a way to shape culture in a destructive way. So we have
to be really aware, really conscious of that, that there's a weaponized agenda through big tech,
porn, and mass media that has the ability to... With the porn influence, for example, breaking
down families, 57% of churches said that porn is the biggest issue that they face as a congregation.
So this is really getting in people's faces. But the exciting thing for us right now is Romans 12
2, do not conform to the pattern of this world, but be transformed by the renewing of your mind.
And that's exactly what we're going to be talking about today, about how we can actually flip the
script on what the enemy has been using against people and actually flip the script for massive
kingdom advance and how we can utilize these systems to shape culture rapidly in an awesome
way. So hope you are doing really, really well. Let me ask you a few questions as we get going,
and then I'm going to pray. So whether you're joining live or delayed, I love just tracking
with you, love hearing your comments, love sharing the journey with you. So yeah, again, let me know
where you're tuning in from in the world. And let me know on a scale of 1 to 10, how interested are
you in shaping culture and bringing heaven to earth and actually seeing heaven invade people's
lives, seeing heaven invade families, seeing heaven invade schools and communities and nations
and actually bringing transformation that shapes culture on a 1 to 10 scale. One is I've got no
interest in that at all. 10 is yes, I live for that. I burn for that. For me, I'm a full blown
10 out of 10. I live for bringing heaven to earth. That's what my heart's about. And let me know, yes
or no, do you want to impact lives? Is that something that's a value for you? Yes or no,
do you want to advance the kingdom of God? Is that a high priority for me, for you? Let me know,
yes or no. And then would it feel like winning for you if you could do all of those things,
right? If you could shape culture, if you could impact lives, if you could advance the kingdom,
and at the same time, generate a living for your family or generate an income, generate, you know,
perhaps another stream of income. And would it be winning for you if you could do all of those
things while you were sleeping? Shape culture, impact lives, advance the kingdom, make a living
for your family? Would it be amazing if you could do that while you were sleeping? If that's a yes,
then you really want to lean into the session because we're going to plunge into how that's
possible, how it's working, and how it's actually unfolding all right now. We're going to look into
a living, working, active system that's already achieving this. Remember, if you didn't catch
our story yesterday, a bit of our story is that, you know, we went from a really missional
background, from running missions, from running churches, from running, you know, ministry training
programs for over a decade, over 15 years of missions, and then the whole lockdown of the
world took place, and God shifted us into this digital space, and we went from a startup,
but I'd spent a long time actually uncovering these four
secrets I'm going to talk to you about today. I've been I've been
studying those things. And actually, the one of the things
that like kind of caused that journey for me is I had a friend
and we were talking one time, his name's Ben Runciman. He's a
genius. He this guy is an absolute genius. And he said to
me, we're just talking about the future and things he wanted to
do. And he said, I don't want to do anything unless it's
scalable. And it was probably wasn't the first time that I'd
heard that word. But when it goes, that word scalable came
off his lips, it went boom, and it just hit me. And I didn't
understand why. But there was so much weight on that word
scalable. But when it hit, I was like, whoa, God is on this word
scalable. So I want you to say the word scalable, because we're
going to unpack today, three secrets of scalability. And then
the fourth secret is what turns the system that we're going to
explore today, turns it from something that's just scalable,
because business is often just scalable, you know, they're
looking for the scalable dynamics of business. And people
want scalability in business. But a business alone without the
fourth secret is not something that shapes culture, right?
Scalability is for rapid growth. But when you implement the
fourth secret, right, which is the infusion of influence,
that's when the system that we're going to unpack right now
goes from just rapid growth to rapidly shaping culture. Yes,
say yes, if you want to rapidly shape culture, that's me, I'm
all for that. So you know, when we so because of that moment
where God just put so much weight on the word scalability,
it began this huge journey for us. So let's pray before we go
deeper. And once again, a huge welcome to everyone. Yeah, just
just an honor to be sharing this time. So Papa, we stop and
we become aware of your presence. We become aware of your
goodness. We become aware of your beauty, your weightiness,
your loveliness, your power. We welcome your weightiness to fill
this moment. Wow. We welcome your love and your glory, and
your kingdom and the atmosphere of heaven to flood into this
moment. Papa, we want more of you. We want you in our hearts.
We want you in our minds. We want you in our words. We want
you in everything. So Papa, infuse this moment, infuse the
session together with your glory, with the weight of your
presence, and the wonder of who you are, in your beautiful name.
Amen. All right. So after that conversation with Ben Runciman
about scalability, it started lighting up, I started investing
myself into uncovering the secrets of scalability, and then
also how you could utilize scalability to shape culture. And
so when God said, Okay, time for you to launch a kingdom startup,
I was like, flip, I already have all the like, I understand the
principles. Now, we just actually have to implement them.
So when we implemented them, we went from a little startup, just
me and my office. And, you know, so within four months, we had
like 14 staff, and it just kind of exploded. And now just a
little bit over a year on afterwards, we've impacted 10s of
1000s of lives been able to help start over 200 kingdom
businesses, blessed hundreds of relationships, seeing dreams
helped all over the world, distributed over 50,000 copies
of one of my books, and generated over seven figures in
income in that time. And so we've actually put pretty much
all of that income back into the kingdom, okay, it's just been
reinvested into advancing the kingdom. And so we've put over
for over 500,000 US dollars into building this system, I'm going
to share with you right now. And you remember, if you stay with
me through the end of this training, for the next couple of
days, we've got today, and then we've got another couple of
days, if you stay with me, I'm actually just going to copy and
paste. It's the beauty of the digital world is everything that
we've built, which has cost us so much, we can now effectively
copy and paste, I'm going to copy and paste over $10,000 worth
of value to you in kingdom business systems and kingdom
training. So it's going to be wild. So lean in, here we go.
Let's get into the four secrets of scalability. So the first
secret of scalability, and these first three secrets, their
business secrets, and the fourth one is what shapes when we when
you fuse it with the fourth one is what shapes culture rapidly,
I've got my whiteboard behind me today. And we're going to be
looking at some cool stuff. So number one is leverage. So say
leverage with me, right leverage is pretty simple, like any
business
needs to have leverage and leverage simply means that you know that after all your expenses you
were going to make a profit right so a lot of people don't do their maths well and don't you
know figure out whether or not their product has leverage but if it doesn't have leverage
you know it's a dead duck in the water so one of the reasons why we focus on digital products is
because digital products have a high cost initially to create them but after that they cost you almost
nothing to sell right so imagine having a product that costs nothing to like your production costs
zero so there's not many places like you know everything you see around me that you want to
buy like okay you want to buy um i use this you know like clean the whiteboard well that costs
money to produce this costs money produce not much um you know my drink bottle costs money to
produce all of these things here's my microphone costs money to produce you know so all of these
things they cost money to produce but with the digital world we have a one-off high cost to
production and then after that this basically doesn't cost anything right so what that means
is that means that our leverage on our product is massive so that's uh that secret number one
is leverage like the more profit you have in a product the more leverage you have so digital
products have a huge amount of leverage because there's very low uh production cost so secret
number two okay so that's leverage say leverage again with me that's secret number one now secret
number two say secret number two here we go secret number two um secret number two now
when you're talking about business you want to ask is this business going to scale or
fail and i think a lot of people should ask that question really before they get going is this
going to scale or fail and for a lot of people the answer is their business model is going to fail
it's not going to scale because they haven't got these three secrets in place so the first one is
leverage make sure you've got leverage it doesn't matter what you're doing make sure you've got
leverage which is you're going to have um a good profit margin and whatever you do so secret number
two is um uh is automation so say automation but so many businesses they bottleneck their growth
uh because they haven't got automation now um when i unpack what we've got behind me we're
going to show you where automation actually happens in our system so get ready for that
i'm going to actually show you all the dynamics where automation works in our system
okay and then uh secret number three is metrics okay and this is so this is where really where
it gets fun metrics um so say metrics this is secret number three say secret number three yes
okay metrics right so metrics this is where it gets a little bit fun and exciting so i've got my
whiteboard behind you but first i'm going to show you something um here i'm going to introduce you
to a picture of this kind of um so i'm going to share my screen with you um get it here we go
sharing my screen and then i'm going to show you how our system works and then i'm going to um
i'm going to uh take you to the whiteboard okay so look at this um here on the on the computer
first here we go all right primo let me know if you can see that hope you can see that
and hope that's going well for you so um sweet you can see that that is cool okay so yep you got that
you got that you can see that fantastic um so what we're gonna what we're looking at now this is our
system it might look pretty simple but this has actually taken a lot of time and effort to build
and you know over 500 000 us dollars so this is a really simplified um system and what this
system does is let me show you okay so over here the very first column now um where i'm based in
new zealand so when i spend money on ads and on facebook it's all in new zealand dollars
and then when all of our products because all our clients are primarily international we sell
everything in us dollars so um oh hang on my design has done something slightly different
uh anyway i just got this back from the designer this morning in time for you guys so
um i spend money in ads in new zealand dollars and then we so then we sell our um
uh my designers made a little mistake here um on this but i'll um i'll get that fixed i'll just
show you anyway so here this is where automation happens this is where metrics happens you're going
to understand this a little bit better in a second so we spend money on ads over here right so we
spend money on ads and then what it's kind of funny like because we actually 90% of what we do
we do for free so 90% of
Our products, giveaways, free giveaways, free trainings like this, free books.
So many free things that we give away.
We give away free ebooks, free audiobooks, free trainings on discipleship and so much.
And so 90% of what we actually do as a company is free, giving stuff away for free.
So how do we actually generate an income when 90% of what we do is free?
So let me show you.
So we spend some money on ads here.
And let's just say, hypothetically, we spend $5,000 on an ad campaign.
And that generates, so that those ads, I'll do this on the whiteboard for you.
We spend money out here on ads.
Then we give away free books.
So our advertisers are actually paying to give things away.
But then what happens is people connect with us and they jump into our email software.
So talking about automation, how would you like to send 40,000 emails, right?
Does that sound like a pain in the butt?
So for us, when it comes to automation, there's a few things that really help.
So these ads, when we pay for ads, this is a big part of our strategy for automation is
the ads, then they're all automated.
They're out there doing their business.
They're out connecting with, you know, our ads have been in front of over a million people.
So our ads are working for us.
They're actually, so we can get our money,
making money for us by putting our ads all over the place.
So we spend money on ads.
That means that all the like shouting, telling people about it, that part is all automated.
Then people click on a link and they come into an automated system.
So it might be an automated system that gives them free access to a training like this.
Or it might be an automated system that gives them a free book.
Or it might be an automated system that sells them something.
But then all the systems are automated.
So we build all these high ticket automated sales systems and automated training systems.
So that, so it takes us ages to do that, right?
So, but then it's automated.
And then after that, people get into our email system.
And, you know, like I've seen over 40,000 emails just this morning, right?
And it's only just after 7am.
So that's how automation works for us.
So money gets spent on ads that connects people to free trainings.
They get awesome value and content with us.
And then they might decide to actually purchase something.
So I'm going to stop the screen share and just show you like on the whiteboard here,
how this can look.
Sweet.
Okay, I think you can see that all right, can't you?
A bit of a beauty.
I'll turn this light here off and then should be just a little bit better for you.
Okay, so this, say metrics with me.
Because this is where I'm going to explain like the metric side of things for you.
So metrics, here I go.
Like if I spend $5,000, let's just say I spend $5,000 here on ads, right?
So I'm spending $5,000 here on ads.
And say it costs me $20, right?
To give away, say it cost me $20 to give away a book, right?
So that means for my $5,000, I connect with 250 people for the training.
And say I'm probably going to be bringing them into a training like this.
Some of the people that some of you that are watching this,
you might have actually clicked on my ads.
Let me know in the comments if you're actually one of the people
that actually clicked on one of our ads to actually find this training, all right?
So not everyone who's here will have come straight from an ad,
but there's lots of ways that you might have come here.
But let me know if you came in from an ad because that's quite cool.
So when they come in from here, then what they're going to get
is they're going to get awesome value and connection.
And 90% of what we do is free giveaways.
And our heart is always, you know, the primary thing is always like serving people.
When we're talking with our team, we're always like,
hey, what does love look like?
We're about advancing the kingdom.
So it's always adding value to people's lives, solving problems, blessing people.
So people come in and they're like, man, I flippin' love this.
This is awesome, right?
So they're loving it.
They're loving the family.
And then we're seeing a move of God at the same time.
So we're seeing signs and wonders and miracles and lives transformed
and people lit up on their destiny and dreams coming to life
and like lifestyle changes and transformations
because we do life coaching and we do teaching
and we're doing all that for free.
And so people are having this huge transformation.
So on our email list, for example, we've got about 40,000 people on our email list.
And then our Facebook group, we've got about 54,000 people
roughly in our Facebook group.
So there's this, all of these people in the system,
they come in here and then they do a training.
And then we always offer people like, hey, do you want to like,
do you want to buy something?
You know, that could be an awesome fit for you.
Hey, do you want a kingdom business system?
Or do you want like a little book or something?
Got like a, I got a little book you can have for like 10 bucks if that's cool.
You actually get a whole bunch of stuff with it.
So people might buy a low ticket item.
So a low ticket.
means something that's not that expensive so it might be $10 or $50 or $300 that'd be a low ticket
item right so they might choose that and then what happens there is if they buy something there
we get a return on our investment and also lives get more impacted because anything that someone
buys of us impacts people's lives and then they might choose to take a high ticket product right
so they take up say they take a high tickets product that's a four thousand eight hundred
dollars new zealand um and then it's five hundred dollars and then there's residual income of what
or they could you know so they could take any of these products right so let's just say we get we
spend five thousand dollars on ads if it costs us twenty dollars for a person to come in we get 250
people come in and just say hey 250 people grab our ads and things like that but only let's just
say only actually 50 people join in for a training series like that okay all right so 50 people join
in for that training series and then of those 50 people let's say one person purchases one of these
one person purchase one of these one person purchases one of these one person purchase
one of these and one person purchase one of these now um i will say that when you're running these
types of campaigns and you're going to see in a second how this actually causes rapid cultural
like it gives you the ability to shape culture rapidly so when we do these campaigns it's not
always the same results right you don't get the exact same thing every every time but i will say
you know these are you know quite quite achievable results right so say there's three hundred dollars
um and fifty dollars and sixty also it's three hundred and sixty dollars return uh there so far
and says one of those um high ticket sales that makes it uh and one of those that's
help me with my maths family but i think that is five thousand three hundred five thousand
six hundred and sixty dollars okay say that's five thousand six hundred and sixty dollars
six hundred and sixty dollars there plus on top of that um the residual would be 140 a month
from that as well every month so for 40 months
so that's just a conservative version right of what what you could do through the sales systems
but the best i've done is turn five thousand dollars into forty thousand
in less than two weeks okay so here's where so if you can spend five thousand dollars and turn
it into forty thousand dollars so i'm not saying that happens all the time just saying that that's
yeah that's something that has happened i realized you can't actually see that i'll put it down here
so my beast was turning five thousand to forty thousand dollars in
in less than two weeks um through this system um but so this is these are the these are the
principles the three business principles that pretty much all businesses going after with
scalability okay so you've got leverage uh you've got automation and you've got metrics those are
the key business principles but what changes it right into something that shapes and uh culture
is you know like big tech porn and mass media they somewhere in their system right it might
not be obvious to you but somewhere in their system they have this going on in the background
right in the background they might look like they're doing a lot of stuff for free but in the
background they've got all of these principles happening of leverage automation and good metrics
so that's exactly what they're doing but the thing that causes it to shape culture rapidly is
the message that is infused with the system and so for us at every single stage along the process
our message of the kingdom our message of revealing the father our message of sonship
our message of bringing heaven to earth our message of empowering people our message of
bringing dreams to life it's infused in every single part of the process so we're taking money
spending it on ads uh turning it into life transformation and it gets a return on investment
and it gives and lives get impacted in the process which is so crazy exciting so um
this system right all of these systems so i'll just take a moment just we're gonna wrap it up
pretty just going to get pretty close to wrapping it up for this session and we're going to unpack
more in tomorrow's session tomorrow we're going to look at the ecology of impact i'll show you
you'll get to meet some of the people whose lives have been uh rocked through the system
but just before we wrap it up let me let me kind of contextualize this for you okay so
in the property space you know like if you look at other spaces of of business right
Property, for example, it's a classic way of investing.
But when you do property,
like how many lives get impacted in property, right?
Not many, right?
It's not many, not many lives get impacted,
but, you know, and how long does it take
to double your return on property, right?
That's a classic investment is property.
It takes a long, long time to buy a property
and have it double in value,
usually about 10 years or so in property.
Warren Buffett, who's known as one of the, you know,
sharpest investors around,
his portfolios on a good year return a 30% return,
which is really, really good, right?
A lot of people, if they're making an investment,
if they can return 10% per year, right?
So if they invest $1,000, if they make $100 off that,
so their 1,000 becomes 1,100,
if they can do that in a whole year,
they're really stoked about that.
But let me say that using this system
and just doing some tests in the weekend,
I turned about $1,000 into just over $2,000
in a couple of days.
And with this system, what we've been able to do
is turn, you know, like $5,000 at its best
into over $40,000.
Now, total disclaimer here,
that does not happen every time.
You can't guarantee there's always risk and things,
but what we do know is we do know just the metrics
of what things usually cost.
And so, right, this is base,
we're doing other tests, right?
So this thing here is based on
if you could get leads for $20,
well, our leads in the weekend were costing us
less than $3.50, okay?
So we only spent $700 here in the weekend,
spent $700, and we generated over 200 people,
so over 200 people came into the system, all right?
So that is really, really exciting
once you start getting those results.
And so with big tech, porn, mass media,
they're running this type of stuff all the time, okay?
So what it enables them to do
is multiply their cash, like really exponentially.
So if they multiply it,
so if you turn $1 into $2,
if you have a system that can turn $1 into $2,
then you'll never have to worry about money again.
And that's what we don't realize
about porn, mass media, big tech,
they've got systems that turn $1 into $2 or $3 all the time,
and then they put that back in.
So their $1 becomes $2,
then their $2 becomes $4,
their $4 becomes $8,
their $8 becomes $16.
And you see how it works for them to go,
you know, like Facebook, for example,
a company that has direct influence
of over 2 billion people.
And so what this world of scalability
allows for people to do is grow exponentially,
and what we're seeing in our generation now,
like never before,
is people not just growing exponentially,
but we're seeing now companies like Facebook,
all these other different companies around,
we're seeing them infuse a message,
infuse an agenda,
like being able to actually control,
and we're actually starting to see,
wow, there's a really strong message
and infusion into what they're doing,
they're actually using actually to shape culture.
So this is the massive opportunity
that we have as kingdom people,
is to rise up and actually step into a space
where we can impact lives,
we can advance the kingdom,
we can shape culture,
we can generate income,
we can actually have automated systems
doing it for us in our sleep
that actually impacting tens of thousands of lives.
And, you know, we're excited to be growing,
to be scaling up on what we're doing as well.
Our first year has been really exciting,
and we're excited about the growth going forward.
So that's it for today, fam.
I'm gonna wrap it up right now.
And tomorrow, we're gonna look at the ecology of impact,
gonna introduce you to some of the people,
and you can see the kind of flesh and bones
of like how this actually really impacts people's lives.
So love your heaps, drop in the comments as well,
what's something that stood out for you?
What's something that's been of value for you?
Oh, hey, I should totally say this as well,
is like with this system, right?
So this is the system that I'm giving away.
I'm gonna copy and paste the system over to you.
If you love it,
then you stay tuned for the next couple of sessions,
because I'm actually gonna give you a copy and paste
of our system, I'll give that to you.
And here's the cool thing that I'm gonna explain
over the next couple of days too,
is not only can you be using our system,
but you can actually get a 65% commission, right?
You can get up to a 65% commission using our system.
So I'm gonna explain that, which means, for example,
a high ticket product here,
you can make thousands of dollars in a single sale.
So we're gonna unpack that going forward,
but I hope that has been really interesting, intriguing,
exciting session for you.
If you've got questions, drop them in the comments,
but that's it for.
today, fam, bless you and really look forward to connecting again tomorrow, same time. And
tomorrow is the ecology of impact. So you'll see lives that have been transformed, right,
see people who are using the system, how it's working for them. So bless you, fam. We'll
catch you real soon. And yeah, let me just pray. Papa, I just asked that you would, you
give revelation, you give excitement, you give understanding, and you give people eyes to see
how we can rapidly shape culture and how we can rapidly step up in a space, a sphere of
influence in the world that desperately needs your people to arise and be an influence in
your beautiful name, Jesus. Amen. Right, fam. Bless you. See you.