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It is exciting. We are live. Let me do the classic and check that the tech is all working

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well. I'm sure it is. And as we go live now, I just want to say it is a real honor to be here

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with you. It's taking one second here to sort the tech side of things out. But as we're starting up,

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whether you're joining us live or whether you're joining delayed, it would be fantastic just to

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hear how you're doing, whereabouts are you in the world, and what is happening for you today.

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All right. Okay. Cool. All is going great. Hey, wonderful to have you with us and streaming on a

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few different places as well. So just a delight that we can be here together. If you've had any

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takeaways, anything that you appreciated from the session yesterday, it'd be cool to hear

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what you got from yesterday. That was an exciting session. And we talked yesterday as well about

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the significance of this space of digital influence and how we talked about how big tech,

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how porn, how mass media are really in a war right now. It's a battleground right now for

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the minds of a generation shaping, influencing minds, shaping, influencing culture. And the

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digital world has been weaponized in a way to shape culture in a destructive way. So we have

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to be really aware, really conscious of that, that there's a weaponized agenda through big tech,

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porn, and mass media that has the ability to... With the porn influence, for example, breaking

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down families, 57% of churches said that porn is the biggest issue that they face as a congregation.

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So this is really getting in people's faces. But the exciting thing for us right now is Romans 12

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2, do not conform to the pattern of this world, but be transformed by the renewing of your mind.

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And that's exactly what we're going to be talking about today, about how we can actually flip the

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script on what the enemy has been using against people and actually flip the script for massive

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kingdom advance and how we can utilize these systems to shape culture rapidly in an awesome

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way. So hope you are doing really, really well. Let me ask you a few questions as we get going,

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and then I'm going to pray. So whether you're joining live or delayed, I love just tracking

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with you, love hearing your comments, love sharing the journey with you. So yeah, again, let me know

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where you're tuning in from in the world. And let me know on a scale of 1 to 10, how interested are

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you in shaping culture and bringing heaven to earth and actually seeing heaven invade people's

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lives, seeing heaven invade families, seeing heaven invade schools and communities and nations

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and actually bringing transformation that shapes culture on a 1 to 10 scale. One is I've got no

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interest in that at all. 10 is yes, I live for that. I burn for that. For me, I'm a full blown

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10 out of 10. I live for bringing heaven to earth. That's what my heart's about. And let me know, yes

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or no, do you want to impact lives? Is that something that's a value for you? Yes or no,

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do you want to advance the kingdom of God? Is that a high priority for me, for you? Let me know,

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yes or no. And then would it feel like winning for you if you could do all of those things,

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right? If you could shape culture, if you could impact lives, if you could advance the kingdom,

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and at the same time, generate a living for your family or generate an income, generate, you know,

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perhaps another stream of income. And would it be winning for you if you could do all of those

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things while you were sleeping? Shape culture, impact lives, advance the kingdom, make a living

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for your family? Would it be amazing if you could do that while you were sleeping? If that's a yes,

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then you really want to lean into the session because we're going to plunge into how that's

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possible, how it's working, and how it's actually unfolding all right now. We're going to look into

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a living, working, active system that's already achieving this. Remember, if you didn't catch

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our story yesterday, a bit of our story is that, you know, we went from a really missional

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background, from running missions, from running churches, from running, you know, ministry training

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programs for over a decade, over 15 years of missions, and then the whole lockdown of the

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world took place, and God shifted us into this digital space, and we went from a startup,

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but I'd spent a long time actually uncovering these four

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secrets I'm going to talk to you about today. I've been I've been

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studying those things. And actually, the one of the things

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that like kind of caused that journey for me is I had a friend

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and we were talking one time, his name's Ben Runciman. He's a

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genius. He this guy is an absolute genius. And he said to

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me, we're just talking about the future and things he wanted to

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do. And he said, I don't want to do anything unless it's

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scalable. And it was probably wasn't the first time that I'd

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heard that word. But when it goes, that word scalable came

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off his lips, it went boom, and it just hit me. And I didn't

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understand why. But there was so much weight on that word

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scalable. But when it hit, I was like, whoa, God is on this word

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scalable. So I want you to say the word scalable, because we're

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going to unpack today, three secrets of scalability. And then

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the fourth secret is what turns the system that we're going to

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explore today, turns it from something that's just scalable,

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because business is often just scalable, you know, they're

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looking for the scalable dynamics of business. And people

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want scalability in business. But a business alone without the

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fourth secret is not something that shapes culture, right?

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Scalability is for rapid growth. But when you implement the

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fourth secret, right, which is the infusion of influence,

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that's when the system that we're going to unpack right now

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goes from just rapid growth to rapidly shaping culture. Yes,

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say yes, if you want to rapidly shape culture, that's me, I'm

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all for that. So you know, when we so because of that moment

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where God just put so much weight on the word scalability,

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it began this huge journey for us. So let's pray before we go

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deeper. And once again, a huge welcome to everyone. Yeah, just

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just an honor to be sharing this time. So Papa, we stop and

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we become aware of your presence. We become aware of your

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goodness. We become aware of your beauty, your weightiness,

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your loveliness, your power. We welcome your weightiness to fill

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this moment. Wow. We welcome your love and your glory, and

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your kingdom and the atmosphere of heaven to flood into this

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moment. Papa, we want more of you. We want you in our hearts.

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We want you in our minds. We want you in our words. We want

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you in everything. So Papa, infuse this moment, infuse the

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session together with your glory, with the weight of your

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presence, and the wonder of who you are, in your beautiful name.

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Amen. All right. So after that conversation with Ben Runciman

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about scalability, it started lighting up, I started investing

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myself into uncovering the secrets of scalability, and then

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also how you could utilize scalability to shape culture. And

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so when God said, Okay, time for you to launch a kingdom startup,

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I was like, flip, I already have all the like, I understand the

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principles. Now, we just actually have to implement them.

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So when we implemented them, we went from a little startup, just

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me and my office. And, you know, so within four months, we had

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like 14 staff, and it just kind of exploded. And now just a

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little bit over a year on afterwards, we've impacted 10s of

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1000s of lives been able to help start over 200 kingdom

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businesses, blessed hundreds of relationships, seeing dreams

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helped all over the world, distributed over 50,000 copies

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of one of my books, and generated over seven figures in

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income in that time. And so we've actually put pretty much

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all of that income back into the kingdom, okay, it's just been

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reinvested into advancing the kingdom. And so we've put over

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for over 500,000 US dollars into building this system, I'm going

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to share with you right now. And you remember, if you stay with

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me through the end of this training, for the next couple of

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days, we've got today, and then we've got another couple of

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days, if you stay with me, I'm actually just going to copy and

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paste. It's the beauty of the digital world is everything that

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we've built, which has cost us so much, we can now effectively

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copy and paste, I'm going to copy and paste over $10,000 worth

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of value to you in kingdom business systems and kingdom

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training. So it's going to be wild. So lean in, here we go.

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Let's get into the four secrets of scalability. So the first

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secret of scalability, and these first three secrets, their

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business secrets, and the fourth one is what shapes when we when

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you fuse it with the fourth one is what shapes culture rapidly,

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I've got my whiteboard behind me today. And we're going to be

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looking at some cool stuff. So number one is leverage. So say

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leverage with me, right leverage is pretty simple, like any

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business

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needs to have leverage and leverage simply means that you know that after all your expenses you

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were going to make a profit right so a lot of people don't do their maths well and don't you

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know figure out whether or not their product has leverage but if it doesn't have leverage

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you know it's a dead duck in the water so one of the reasons why we focus on digital products is

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because digital products have a high cost initially to create them but after that they cost you almost

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nothing to sell right so imagine having a product that costs nothing to like your production costs

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zero so there's not many places like you know everything you see around me that you want to

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buy like okay you want to buy um i use this you know like clean the whiteboard well that costs

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money to produce this costs money produce not much um you know my drink bottle costs money to

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produce all of these things here's my microphone costs money to produce you know so all of these

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things they cost money to produce but with the digital world we have a one-off high cost to

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production and then after that this basically doesn't cost anything right so what that means

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is that means that our leverage on our product is massive so that's uh that secret number one

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is leverage like the more profit you have in a product the more leverage you have so digital

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products have a huge amount of leverage because there's very low uh production cost so secret

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number two okay so that's leverage say leverage again with me that's secret number one now secret

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number two say secret number two here we go secret number two um secret number two now

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when you're talking about business you want to ask is this business going to scale or

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fail and i think a lot of people should ask that question really before they get going is this

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going to scale or fail and for a lot of people the answer is their business model is going to fail

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it's not going to scale because they haven't got these three secrets in place so the first one is

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leverage make sure you've got leverage it doesn't matter what you're doing make sure you've got

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leverage which is you're going to have um a good profit margin and whatever you do so secret number

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two is um uh is automation so say automation but so many businesses they bottleneck their growth

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uh because they haven't got automation now um when i unpack what we've got behind me we're

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going to show you where automation actually happens in our system so get ready for that

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i'm going to actually show you all the dynamics where automation works in our system

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okay and then uh secret number three is metrics okay and this is so this is where really where

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it gets fun metrics um so say metrics this is secret number three say secret number three yes

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okay metrics right so metrics this is where it gets a little bit fun and exciting so i've got my

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whiteboard behind you but first i'm going to show you something um here i'm going to introduce you

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to a picture of this kind of um so i'm going to share my screen with you um get it here we go

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sharing my screen and then i'm going to show you how our system works and then i'm going to um

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i'm going to uh take you to the whiteboard okay so look at this um here on the on the computer

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first here we go all right primo let me know if you can see that hope you can see that

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and hope that's going well for you so um sweet you can see that that is cool okay so yep you got that

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you got that you can see that fantastic um so what we're gonna what we're looking at now this is our

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system it might look pretty simple but this has actually taken a lot of time and effort to build

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and you know over 500 000 us dollars so this is a really simplified um system and what this

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system does is let me show you okay so over here the very first column now um where i'm based in

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new zealand so when i spend money on ads and on facebook it's all in new zealand dollars

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and then when all of our products because all our clients are primarily international we sell

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everything in us dollars so um oh hang on my design has done something slightly different

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uh anyway i just got this back from the designer this morning in time for you guys so

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um i spend money in ads in new zealand dollars and then we so then we sell our um

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uh my designers made a little mistake here um on this but i'll um i'll get that fixed i'll just

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show you anyway so here this is where automation happens this is where metrics happens you're going

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to understand this a little bit better in a second so we spend money on ads over here right so we

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spend money on ads and then what it's kind of funny like because we actually 90% of what we do

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we do for free so 90% of

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Our products, giveaways, free giveaways, free trainings like this, free books.

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So many free things that we give away.

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We give away free ebooks, free audiobooks, free trainings on discipleship and so much.

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And so 90% of what we actually do as a company is free, giving stuff away for free.

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So how do we actually generate an income when 90% of what we do is free?

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So let me show you.

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So we spend some money on ads here.

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And let's just say, hypothetically, we spend $5,000 on an ad campaign.

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And that generates, so that those ads, I'll do this on the whiteboard for you.

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We spend money out here on ads.

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Then we give away free books.

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So our advertisers are actually paying to give things away.

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But then what happens is people connect with us and they jump into our email software.

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So talking about automation, how would you like to send 40,000 emails, right?

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Does that sound like a pain in the butt?

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So for us, when it comes to automation, there's a few things that really help.

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So these ads, when we pay for ads, this is a big part of our strategy for automation is

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the ads, then they're all automated.

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They're out there doing their business.

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They're out connecting with, you know, our ads have been in front of over a million people.

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So our ads are working for us.

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They're actually, so we can get our money,

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making money for us by putting our ads all over the place.

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So we spend money on ads.

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That means that all the like shouting, telling people about it, that part is all automated.

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Then people click on a link and they come into an automated system.

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So it might be an automated system that gives them free access to a training like this.

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Or it might be an automated system that gives them a free book.

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Or it might be an automated system that sells them something.

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But then all the systems are automated.

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So we build all these high ticket automated sales systems and automated training systems.

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So that, so it takes us ages to do that, right?

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So, but then it's automated.

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And then after that, people get into our email system.

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And, you know, like I've seen over 40,000 emails just this morning, right?

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And it's only just after 7am.

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So that's how automation works for us.

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So money gets spent on ads that connects people to free trainings.

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They get awesome value and content with us.

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And then they might decide to actually purchase something.

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So I'm going to stop the screen share and just show you like on the whiteboard here,

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how this can look.

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Sweet.

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Okay, I think you can see that all right, can't you?

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A bit of a beauty.

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I'll turn this light here off and then should be just a little bit better for you.

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Okay, so this, say metrics with me.

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Because this is where I'm going to explain like the metric side of things for you.

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So metrics, here I go.

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Like if I spend $5,000, let's just say I spend $5,000 here on ads, right?

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So I'm spending $5,000 here on ads.

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And say it costs me $20, right?

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To give away, say it cost me $20 to give away a book, right?

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So that means for my $5,000, I connect with 250 people for the training.

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And say I'm probably going to be bringing them into a training like this.

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Some of the people that some of you that are watching this,

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you might have actually clicked on my ads.

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Let me know in the comments if you're actually one of the people

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that actually clicked on one of our ads to actually find this training, all right?

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So not everyone who's here will have come straight from an ad,

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but there's lots of ways that you might have come here.

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But let me know if you came in from an ad because that's quite cool.

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So when they come in from here, then what they're going to get

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is they're going to get awesome value and connection.

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And 90% of what we do is free giveaways.

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And our heart is always, you know, the primary thing is always like serving people.

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When we're talking with our team, we're always like,

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hey, what does love look like?

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We're about advancing the kingdom.

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So it's always adding value to people's lives, solving problems, blessing people.

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So people come in and they're like, man, I flippin' love this.

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This is awesome, right?

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So they're loving it.

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They're loving the family.

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And then we're seeing a move of God at the same time.

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So we're seeing signs and wonders and miracles and lives transformed

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and people lit up on their destiny and dreams coming to life

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and like lifestyle changes and transformations

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because we do life coaching and we do teaching

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and we're doing all that for free.

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And so people are having this huge transformation.

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So on our email list, for example, we've got about 40,000 people on our email list.

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And then our Facebook group, we've got about 54,000 people

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roughly in our Facebook group.

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So there's this, all of these people in the system,

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they come in here and then they do a training.

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And then we always offer people like, hey, do you want to like,

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do you want to buy something?

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You know, that could be an awesome fit for you.

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Hey, do you want a kingdom business system?

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Or do you want like a little book or something?

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Got like a, I got a little book you can have for like 10 bucks if that's cool.

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You actually get a whole bunch of stuff with it.

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So people might buy a low ticket item.

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So a low ticket.

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means something that's not that expensive so it might be $10 or $50 or $300 that'd be a low ticket

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item right so they might choose that and then what happens there is if they buy something there

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we get a return on our investment and also lives get more impacted because anything that someone

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buys of us impacts people's lives and then they might choose to take a high ticket product right

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so they take up say they take a high tickets product that's a four thousand eight hundred

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dollars new zealand um and then it's five hundred dollars and then there's residual income of what

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or they could you know so they could take any of these products right so let's just say we get we

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spend five thousand dollars on ads if it costs us twenty dollars for a person to come in we get 250

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people come in and just say hey 250 people grab our ads and things like that but only let's just

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say only actually 50 people join in for a training series like that okay all right so 50 people join

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in for that training series and then of those 50 people let's say one person purchases one of these

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one person purchase one of these one person purchases one of these one person purchase

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one of these and one person purchase one of these now um i will say that when you're running these

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types of campaigns and you're going to see in a second how this actually causes rapid cultural

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like it gives you the ability to shape culture rapidly so when we do these campaigns it's not

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always the same results right you don't get the exact same thing every every time but i will say

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you know these are you know quite quite achievable results right so say there's three hundred dollars

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um and fifty dollars and sixty also it's three hundred and sixty dollars return uh there so far

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and says one of those um high ticket sales that makes it uh and one of those that's

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help me with my maths family but i think that is five thousand three hundred five thousand

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six hundred and sixty dollars okay say that's five thousand six hundred and sixty dollars

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six hundred and sixty dollars there plus on top of that um the residual would be 140 a month

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from that as well every month so for 40 months

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so that's just a conservative version right of what what you could do through the sales systems

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but the best i've done is turn five thousand dollars into forty thousand

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in less than two weeks okay so here's where so if you can spend five thousand dollars and turn

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it into forty thousand dollars so i'm not saying that happens all the time just saying that that's

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yeah that's something that has happened i realized you can't actually see that i'll put it down here

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so my beast was turning five thousand to forty thousand dollars in

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in less than two weeks um through this system um but so this is these are the these are the

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principles the three business principles that pretty much all businesses going after with

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scalability okay so you've got leverage uh you've got automation and you've got metrics those are

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the key business principles but what changes it right into something that shapes and uh culture

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is you know like big tech porn and mass media they somewhere in their system right it might

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not be obvious to you but somewhere in their system they have this going on in the background

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right in the background they might look like they're doing a lot of stuff for free but in the

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background they've got all of these principles happening of leverage automation and good metrics

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so that's exactly what they're doing but the thing that causes it to shape culture rapidly is

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the message that is infused with the system and so for us at every single stage along the process

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our message of the kingdom our message of revealing the father our message of sonship

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our message of bringing heaven to earth our message of empowering people our message of

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bringing dreams to life it's infused in every single part of the process so we're taking money

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spending it on ads uh turning it into life transformation and it gets a return on investment

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and it gives and lives get impacted in the process which is so crazy exciting so um

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this system right all of these systems so i'll just take a moment just we're gonna wrap it up

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pretty just going to get pretty close to wrapping it up for this session and we're going to unpack

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more in tomorrow's session tomorrow we're going to look at the ecology of impact i'll show you

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you'll get to meet some of the people whose lives have been uh rocked through the system

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but just before we wrap it up let me let me kind of contextualize this for you okay so

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in the property space you know like if you look at other spaces of of business right

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Property, for example, it's a classic way of investing.

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But when you do property,

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like how many lives get impacted in property, right?

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Not many, right?

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It's not many, not many lives get impacted,

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but, you know, and how long does it take

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to double your return on property, right?

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That's a classic investment is property.

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It takes a long, long time to buy a property

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and have it double in value,

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usually about 10 years or so in property.

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Warren Buffett, who's known as one of the, you know,

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sharpest investors around,

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his portfolios on a good year return a 30% return,

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which is really, really good, right?

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A lot of people, if they're making an investment,

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if they can return 10% per year, right?

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So if they invest $1,000, if they make $100 off that,

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so their 1,000 becomes 1,100,

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if they can do that in a whole year,

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they're really stoked about that.

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But let me say that using this system

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and just doing some tests in the weekend,

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I turned about $1,000 into just over $2,000

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in a couple of days.

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And with this system, what we've been able to do

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is turn, you know, like $5,000 at its best

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into over $40,000.

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Now, total disclaimer here,

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that does not happen every time.

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You can't guarantee there's always risk and things,

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but what we do know is we do know just the metrics

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of what things usually cost.

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And so, right, this is base,

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we're doing other tests, right?

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So this thing here is based on

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if you could get leads for $20,

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well, our leads in the weekend were costing us

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less than $3.50, okay?

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So we only spent $700 here in the weekend,

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spent $700, and we generated over 200 people,

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so over 200 people came into the system, all right?

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So that is really, really exciting

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once you start getting those results.

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And so with big tech, porn, mass media,

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they're running this type of stuff all the time, okay?

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So what it enables them to do

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is multiply their cash, like really exponentially.

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So if they multiply it,

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so if you turn $1 into $2,

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if you have a system that can turn $1 into $2,

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then you'll never have to worry about money again.

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And that's what we don't realize

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about porn, mass media, big tech,

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they've got systems that turn $1 into $2 or $3 all the time,

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and then they put that back in.

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So their $1 becomes $2,

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then their $2 becomes $4,

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their $4 becomes $8,

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their $8 becomes $16.

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And you see how it works for them to go,

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you know, like Facebook, for example,

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a company that has direct influence

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of over 2 billion people.

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And so what this world of scalability

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allows for people to do is grow exponentially,

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and what we're seeing in our generation now,

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like never before,

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is people not just growing exponentially,

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but we're seeing now companies like Facebook,

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all these other different companies around,

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we're seeing them infuse a message,

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infuse an agenda,

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like being able to actually control,

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and we're actually starting to see,

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wow, there's a really strong message

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and infusion into what they're doing,

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they're actually using actually to shape culture.

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So this is the massive opportunity

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that we have as kingdom people,

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is to rise up and actually step into a space

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where we can impact lives,

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we can advance the kingdom,

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we can shape culture,

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we can generate income,

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we can actually have automated systems

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00:28:37.120 --> 00:28:38.680
doing it for us in our sleep

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00:28:38.680 --> 00:28:42.000
that actually impacting tens of thousands of lives.

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And, you know, we're excited to be growing,

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to be scaling up on what we're doing as well.

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Our first year has been really exciting,

409
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and we're excited about the growth going forward.

410
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So that's it for today, fam.

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I'm gonna wrap it up right now.

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And tomorrow, we're gonna look at the ecology of impact,

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gonna introduce you to some of the people,

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and you can see the kind of flesh and bones

415
00:29:01.120 --> 00:29:04.400
of like how this actually really impacts people's lives.

416
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So love your heaps, drop in the comments as well,

417
00:29:06.800 --> 00:29:08.320
what's something that stood out for you?

418
00:29:08.320 --> 00:29:10.240
What's something that's been of value for you?

419
00:29:10.240 --> 00:29:13.080
Oh, hey, I should totally say this as well,

420
00:29:13.080 --> 00:29:14.600
is like with this system, right?

421
00:29:14.600 --> 00:29:16.160
So this is the system that I'm giving away.

422
00:29:16.160 --> 00:29:19.160
I'm gonna copy and paste the system over to you.

423
00:29:19.160 --> 00:29:20.520
If you love it,

424
00:29:20.520 --> 00:29:22.640
then you stay tuned for the next couple of sessions,

425
00:29:22.640 --> 00:29:24.760
because I'm actually gonna give you a copy and paste

426
00:29:24.760 --> 00:29:26.440
of our system, I'll give that to you.

427
00:29:26.440 --> 00:29:28.640
And here's the cool thing that I'm gonna explain

428
00:29:28.640 --> 00:29:29.880
over the next couple of days too,

429
00:29:29.880 --> 00:29:32.880
is not only can you be using our system,

430
00:29:32.880 --> 00:29:37.600
but you can actually get a 65% commission, right?

431
00:29:37.600 --> 00:29:41.880
You can get up to a 65% commission using our system.

432
00:29:41.880 --> 00:29:44.720
So I'm gonna explain that, which means, for example,

433
00:29:45.040 --> 00:29:47.080
a high ticket product here,

434
00:29:47.080 --> 00:29:49.640
you can make thousands of dollars in a single sale.

435
00:29:49.640 --> 00:29:51.840
So we're gonna unpack that going forward,

436
00:29:51.840 --> 00:29:55.040
but I hope that has been really interesting, intriguing,

437
00:29:55.040 --> 00:29:56.640
exciting session for you.

438
00:29:56.640 --> 00:29:59.400
If you've got questions, drop them in the comments,

439
00:29:59.400 --> 00:30:00.240
but that's it for.

440
00:30:00.000 --> 00:30:07.680
today, fam, bless you and really look forward to connecting again tomorrow, same time. And

441
00:30:07.680 --> 00:30:12.200
tomorrow is the ecology of impact. So you'll see lives that have been transformed, right,

442
00:30:12.200 --> 00:30:15.840
see people who are using the system, how it's working for them. So bless you, fam. We'll

443
00:30:15.840 --> 00:30:24.240
catch you real soon. And yeah, let me just pray. Papa, I just asked that you would, you

444
00:30:24.960 --> 00:30:30.880
give revelation, you give excitement, you give understanding, and you give people eyes to see

445
00:30:30.880 --> 00:30:37.840
how we can rapidly shape culture and how we can rapidly step up in a space, a sphere of

446
00:30:37.840 --> 00:30:43.600
influence in the world that desperately needs your people to arise and be an influence in

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00:30:43.600 --> 00:30:48.320
your beautiful name, Jesus. Amen. Right, fam. Bless you. See you.
